Thailand

GMW national coordinator: Bank of Thailand Participating organisations: Not reported Total number of participating organisations: Not reported Number of children and young people reached directly: 1,000 Number of adults reached directly: 600 Number of people reached indirectly: 7,646

Throughout Global Money Week 2021, the Bank of Thailand reached approximately 1,600 participants via “Money Game”, a newly-created online game, aiming at raising financial literacy awareness among youth and young adults. The platform was designed to communicate about financial well-being. Each level in the game conveyed a key takeaway. For example, how much it is necessary to save for emergency funds. “Save first, spend later” was a tip for successful saving, how to manage monthly expenses, and understand the basic concept of investing. The ultimate goal of the game was to allow participants to effectively learn and adopt the learnings, through a fun and cheerful way and, in the end, be able to apply these to their financial decision-making in daily life.

Many young people participated in the campaign on Facebook, Twitter, Instagram and on the website of the Bank of Thailand. There was also an on the ground setup point of the game at the Bank of Thailand Learning Center for those who came to visit the museum during Global Money Week.

Furthermore, the Bank of Thailand connected to game fans by running a live game casting. The live responses during the session and the participants’ answers to the quizzes were beyond expectation. It was clear that the target group enjoyed this gaming activity. Moreover, within the seven days of Global Money Week, the live casting and its recorded video clip brought around 7,600 engagements, mostly with young people between the ages of 18-34.