FW 23/24

In 2006 hä? was founded by my brother Mat. We spent some time in Mammoth Mountains to shred the park when Mat hurt his back and therefore wasn‘t able to snowboard anymore for six weeks. Back then Mat had dreadlocks and never found a beanie that did fit him well enough. Bored of the American tv, he decided to knit some beanies by himself. The whole crew was stoked on the smooth style and fit.

That’s how it all started and we‘ve never thought that we can go all the way to the point we are at right now. During the last ten years our hä?family has grown a lot and people with the same passion joined us on our journey. Watching our childhood heroes – like Nicolas Müller, Fredi K or Heikki Sorsa – shredding with the stuff we designed, Mat and I are smiling at each other and can hardly believe it. We are very proud to have started something with our own hands that evolved to something bigger than just a label. Hä? became a family.

Our team riders and hä?family members are working closely with us, which leads to constant improvement of functionality and style of our products. Together we create new styles to make your days out in the cold as fun as possible. As as Swiss brand we really focus on quality. We will continue to produce high quality headwear and are curious to see where hä? will take us. Hop in and join us on our journey!

Sebi Bumann, Co-founder.

DISCOVER YOUR HÄ? WORLD

PERFORMANCE

For active people who like to stay outside longer during the cold winter days. Whether in the mountains, on tours or jogging in the city – the Performance Collection fits.

PROTECTOR POLYCOLON

NAVIGATOR

grey mel 21

black

MERINO THIN

MERINO

FLEECE

THE NINJA

WELLNESS

100% wellness polar fleece Made in India white black

RIDE HOODIE LOGO

Outside: 90% cotton — 10% polyester

Backside: water resistant cordura

Inside: 80% cotton — 20% polyester

Made in Europe dark grey black

SUSTAINABILITY

For all those who not only like winter and therefore also nature in all its facets and like to take care of it.

hä? experiments a lot with new qualities and processes. We particularly enjoy working with naturally renewable raw materials and recycled materials. It is a good feeling to finally hold these ideas in your hands with a finished product.

BEANIES ― HEADBANDS ― NECKWEAR

STREET

We come from the high Valais Alps and know what‘s good for surviving the harsh winter. Nevertheless, we are also inspired by the cities and create many accessories for the city. A little more fashionable, a little less on performance, but exactly unique, fashionable and made of the best materials.

BEANIES ― HEADBANDS ― NECKWEAR ― CLOTHING

DISCOVERER

dijon

FLUFFY BEANIE

100% sherpa polar fleeces

Made in Europe offwhite black

ESSENTIAL – VITAMIN E

RAMBLER

rose

STROLLER

WELLNESS

RAMBLER

THE ESSENTIAL – VITAMIN E

80% merino — 20% polyamid Vitamin E finishing lasts for about 5 washes.

Made in Europe

beige grey

FLUFFY NECKWARMER

LONGSLEEVE LOGO

100% cotton  Made in Europe light grey black dirty rose green

SHIRT LOGO

100% cotton

Made in Europe light grey black dirty rose green

HÄNDMADE

The first product from hä? 17 years ago was a selfcrocheted headband – and even after these years, we still love making products by hand here in Valais.

HEADBANDS ― CHLUNSCHINI ― SETS

HÄNDMADE UNI MERINO

CHLUNSCHINI

CHLUNSCHINI LOCAL

100% valais black nose sheep

Made in Switzerland

black

HEADBAND SET

In this handmade set you will find everything you need to crochet a beautiful product. In addition to our own hä? Wool made of merino and sturdy polyacrylic, which we produce especially for our Händmade sets in Italy, you will find crochet hooks, instructions, adjusting needles with thread and even a leatherette patch with four pre-punched holes for sewing on yourself in the Händmade box. You don‘t need any extra materials and can start right away!

KIDS

BEANIES ― HEADBANDS ― NECKWEAR

KIDS ADVENTURER

70% recycled cotton — 22% cotton — 4% polyester — 4% polyamide

Age: from 5 months to 7 years

Made in Europe

50% cotton — 50% acrylic Age: from 5 months to 7 years Made in Europe

KIDS BABY ALPACA

KIDS RAMBLER

KIDS ARCTIC

100% wellness polar fleece

in Europe

KIDS WELLNESS

100% fine polyester micro fleece

Made in India

THE MASK KIDS

GIFTS

ADVENTURER BOX

Street

Adventurer Beanie

Adventurer Kids Beanie

TEAM BOX

Performance Team Beanie Team Kids Beanie

BABY ALPACA BOX

SWISS HEADWEAR

During the winter months the Swiss Alps are a tough environment. We are happy to call these mountains our home and spend day after day in harsh conditions. This leads to a steady innovation and improvement of our products, from which emerges the high quality of our headwear. We focus on high quality, but transparency and a fair production are just as important.

Absorbency

This material is very absorbent. Ideally, it should be combined with a breathable and moisture-regulating material.

Breathability is the degree to wich a fabric permits air and moisture to pass through it. Breathable fabrics transmit body moisture away from the body, thus maximizing comfort and dryness during outdoor activities.

Elastic textiles adapt super well to different head and neck shapes. Both the wearing comfort and the functionality of the product are increased.

Low dirt susceptibility

This product gets dirty less quickly than conventional products. It doesn’t mean it doesn’t get dirty, just a little more resistant to dirt.

Handmade! The products with this smart button are hand-crocheted. These high quality products are made with lots of love and passion.

Skin-friendly

This product is very skin-friendly.

Ergo-fit –

This product has a very special style to make sure it fits better to your head or body shape. The ergo-fit ensures a higher functionality than other comparable products on the market.

Form stability is the change of dimensions of the product when they are washed, relaxed or after long use. Due to its composition and knitting method, this product keeps its shape very well and stays good for a long time.

Fits under your helmet! –

Exactly. Stay safe out there and wearing a helmet is the way to go. To look cooler in your helmet & to make you stay out longer in the mountains we created several products which fit perfectly under your helmet.

Longevity

The high quality of the raw material guarantees the longevity of the product.

Does

not scratch

The textile fibres are very fine, making them comfortable to wear and not scratchy.

Recycled Fabric

Whenever we can, we use recycled yarns. The quality of the yarn plays a very important role for us. If the product lasts much longer with a new yarn, it makes sense to use new yarns. In the last few years we have found more and more good recycled yarns, which is why you see more of them every year.

Sustainability

This product is particularly sustainable, good for you and the environment.

Regulates moisture

You sweat, you take a break and you’re cold and in the worst case you catch a cold. Stupid, isn’t it? With this fabric, that most likely won’t happen to you, because it regulates moisture very well.

Tear-resistant

This material is very stable and durable and therefore hardly tears even under greater stress.

Sepcial Edition

Our Special Editions are always limited and absolutely unique. We always look for very special materials and colours for our Special Editions, which makes them absolutely special.

One x Two! You get one product but can use it at least in two different ways. With only a flick of your wrist you can transform this product in a different style or another product with different features and benefts.

Zero Waste

We produce this product with a new type of knitting which does not produce any waste and therefore does not use any valuable resources unnecessarily.

Very light

The textile fibre is incredibly light, which makes it particularly suitable for high-performance activities.

Light resistance

This quality is particularly lightfast, which is why the colours do not fade and remain beautiful even after many wears and washes.

Reversible! Flip your product inside out and you have a different colour way!

Level 1 warmth

This product will keep you warm but not necessarely on the coldest of winter‘s days. It is meant for the spring days in the park where the wind might be still cold and the sun is getting strong every day.

Level 2 warmth

This product will keep you warm and cozy for nearly every kind of condition during a winter. The majority of our products regarding warmth are level 2.

From the first to the last snowfall you will be happy with a product of level 2.

Level 3 warmth

This product is meant for the outdoor enthusiasts which don‘t mind to go out when it‘s icy cold. Are you somebody who doesn‘t mind to shred some powder when the sun is not shining and it‘s stormy? Than this is your level! The cold has no chance with one of these products!

Robust

This product is very robust due to the yarn used and the weave or knit.

Odour-resistant

This material firstly transports away a lot of moisture, and secondly traps excess moisture within the structure, which makes it not available for the microbes to grow which cause body odour.

Thermal insulation

An inner layer traps oxygen and oxygen is known to be one of the best insulators there is.

Everything started in the South of Switzerland. Some of our products are still hand-crocheted in the beautiful valley called Wallis. Surrounded by the highest mountains of Switzerland, our grandma, mother and friends are still working daily on some of the nicest products we have (available only in Switzerland).

Made in Europe! – this counts for the biggest part of our products. We are working intensly together with a small family-owned business closed to Łódź. The quality standards in Poland are incredibly high. With our common passion for accessories and highly functional fabrics we definitely pushed our products to the next level.

For years we are working successfully in India. Some of our best neckwarmers are made in the South of India, where temperatures are really high all year around. This effort, the nice fabrics and the longstanding experience ensure we can produce the finest head wear you can find on the market.

Acrylic

The synthetic fibers that acrylic yarn is made from are perfect for folks who are either allergic to lanolin (common in wool) or are sensitive to the scaling of wool fibers. Moreover, acrylic yarn is very durable, light and warm.

Blacknosesheep

The adorable valais blacknose sheep have been with us since we were young. A few years ago we started to collect, wash, spin and process the yarn into finished products. The yarn is very robust and also resistant. But we have made it and are proud to have given this old yarn a new life.

Cashmere is considered to be the most luxurious of natural fibres. It is extremely lightweight and comfortable. Cashmere adopts to temperature, due to the high moisture content of the wool.

Polyester has many positive properties: easy to care for, light weight, insulating, quick drying, very weather and shape resistant, it does not fade and has hardly any signs of wear.

Polycolon®

The lightest yarn in the world for the active sportsman and woman gets rid of uncomfortable moisture from the skin. It guarantees highest wearing comfort.

Quick Dry Jacuard

The multi-functional Quick Dry Jacquard is made of 95% polyester and 5% Lycra. The ultra-light Quick Dry Jacquard transports excess heat and moisture to the outside thanks to its high breathability. This keeps you dry even during strenuous activity.

Cotton is a natural fiber which is warm and comfortable. Cotton absorbes a lot of unwanted moisture. Therefore it is best as an outside layer in combination with a breathable fiber on the inside, such as Polycolon®.

Lining

This product has a fluffy lining made of polar fleece. The fleece is sewn in by hand and is elastic. It fits snugly to your head or neck and keeps you warm.

Merino is a really fine and soft natural fiber. The Merino Wool absorbs moisture vapour, which means less sweat on your body. It even absorbs the odours from sweat. It is also an active fiber that reacts to changes in body temperatures. You will stay warm when it‘s cold and it helps you to cool when it‘s hot!

ThinsulateTM insulation works by trapping air molecules between you and the outside. The more air a material traps in a given space, the greater its insulating value. Because the microfibres in ThinsulateTM insulation are far finer than other fibres, they trap more air in less space, which naturally makes it a better insulator.

Italian Wool

We live 30 minutes from the Italian border. This wool is not far away from us and is produced by a long-term partner whom we know personally.

Swiss Wool

This wool comes from beautiful Switzerland, our home country.

PET recycling

This product is made from old PET consumer bottles. Old bottles are spun into new yarns and further processed into great products.

hä?wear GmbH Allmei 5a, 3930 Visp, Switzerland mat@ha-wear.com +41 79 516 06 76