hä? FW2020 Switzerland

hä? W2020 SWISS QUALITY HEADWEAR

”In 2006 hä? was founded by my brother Mat. We spent some time in Mammoth Mountains to shred the park when Mat hurt his back and therefore wasn‘t able to snowboard anymore for six weeks. Back then Mat had dreadlocks and never found a beanie that did fit him well enough.

Bored of the American tv, he decided to knit some beanies by himself. The whole crew was stoked on the smooth style and fit.

That’s how it all started and we‘ve never thought that we can go all the way to the point we are at right now. During the last ten years our hä?family has grown a lot and people with the same passion joined us on our journey. Watching our childhood heroes – like Nicolas Müller, Fredi K or Heikki Sorsa – shredding with the stuff we designed, Mat and I are smiling at each other and can hardly believe it. We are very proud to have started something with our own hands that evolved to something bigger than just a label. Hä? became a family.

Our team riders and hä?family members are working closely with us, which leads to constant improvement of functionality and style of our products. Together we create new styles to make your days out in the cold as fun as possible. As as Swiss brand we really focus on quality. We will continue to produce high quality headwear and are curious to see where hä? will take us. Hop in and join us on our journey!“ Sebi Bumann, Co-founder.

SWISS DESIGNED HIGH QUALITY HEADWEAR During the winter months the Swiss Alps are a tough environment. We are happy to call these mountains our home and spend day after day in harsh conditions. This leads to a steady innovation and improvement of our products, from which emerges the high quality of our headwear. We focus on high quality, but transperancy and a fair production are just as important.

Polycolon® is a highly functional fabric. Our team riders are really stoked about its functionality as a first layer. Polycolon® gets rid of uncomfortable moisture from the skin and stays dry, is really light and guarantees highest wearing comfort. It‘s dry when it‘s wet – it‘s warm when it‘s cold!

Cashmere is considered to be the most luxurious of natural fibres. It is extremely lightweight and comfortable. Cashmere adopts to temperature, due to the high moisture content of the wool. In the winter it will keep you warm and insulated, yet it will ensure you stay cool in the summer. Cashmere is also extremely long lasting.

Merino is a really fne and soft natural fber. The Merino Wool absorbs moisture vapour, which means less sweat on your body. It even absorbs the odours from sweat. It is also an active fiber that reacts to changes in body temperatures. You will stay warm when it‘s cold and it helps you to cool when it‘s hot!

Dralon® provides softness and warmth. This synthetical fiber ensures stability and shape retention. But it doesn‘t only keeps your accessory in shape, it guarantees a high lightfastness in any colour. Moreover products made of Dralon® are crease-resistant, easy to clean and are quick to dry.

Acrylic fabrics dehumidify very quickly. The synthetical fibre provides in cold weather excellent insulation and warmth. It is not only warmer than a lot of other fabrics, as for example cotton, it is also really light. Therefore products made of acrylic have a high wearing comfort.

T J

ThinsulateTM insulation works by trapping air molecules between you and the outside. The more air a material traps in a given space, the greater its insulating value.

Because the microfibres in ThinsulateTM insulation are far finer than other fibres, they trap more air in less space, which naturally makes it a better insulator.

Our quick dry jacquard fabric is very breathable. The composition of 95% polyester and 5% lycra makes sure every product has a very high wearing comfort. The polyester ensures durability, moisture transport and will keep you warm. The 5% lycra ensures elasticity which guarantees a perfect fit.

Everything started in the South of Switzerland. Some of our products are still hand-crocheted in the beautiful valley called Wallis. Surrounded by the highest mountains of Switzerland, our grandma, mother and friends are still working daily on some of the nicest products we have (available only in Switzerland.

Made in Europe! – this counts for the biggest part of our products. We are working intensly together with a small family-owned business closed to Łódź. The quality standards in Poland are incredibly high. With our common passion for accessories and highly functional fabrics we definitely pushed our products to the next level.

For years we are working successfully in India. Some of our best neckwarmers are made in the South of India, where temperatures are really high all year around. This effort, the nice fabrics and the longstanding experience ensure we can produce the finest head wear you can find on the market.

Handmade! The products with this smart button are hand-crocheted. These high DESIGNED QUALITY HEADWEAR quality productsSWISS are made withHIGH lots of love and passion.

During the winter months the Swiss Alps are a tough environment. We are happy to call those mountains Cotton is a natural fiber which is warm and comfortable. Cotton absorbes a lot of our home and spend day after day in harsh conditions. This leads to a steady innovation and improveunwanted moisture. Therefore it is best as an outside layer in combination with a ment of our products, from which the such high quality of our head wear. We focus on high quality, breathable fiber onemerges the inside, as Polycolon®. but transperancy and a fair production are just as important to us.

ONE x TWO

RR ERGO

One X Two! You get one product but can use it at least in two different ways. With only a flick of your wrist you can transform this product in a different style or another product with different features and benefts.

Reversible! - Flip your product inside out and you have a different colour way!

Ergo-fit – This product has a very special style to make sure it fits better to your head or body shape. The ergo-fit ensures a higher functionality than other comparable products on the market.

Lining – An additional fleece lining guarantees a even higher wearing comfort. We use a very fine and warm polyester polar fleece which makes sure you can stay much longer out in the cold.

1 2 3

Level 1 warmth – This product will keep you warm but not necessarely on the coldest of winter‘s days. It is meant for the spring days in the park where the wind might be still cold and the sun is getting strong every day. Additionally, this product is perfect for hiking and mountain tours, where you want to wear light fabrics.

Level 2 warmth – This product will keep you warm and cozy for nearly every kind of condition during a winter. The majority of our products regarding warmth are level 2. From the first to the last snowfall you will be happy with a product of level 2.

Level 3 warmth – This product is meant for the outdoor enthusiasts which don‘t mind to go out when it‘s icy cold. Are you somebody who doesn‘t mind to shred some powder when the sun is not shining and it‘s stormy? Than this is your level!

The cold has no chance with one of these products!

STAY OUTSIDE

Beanies

dark grey

blue

red

beige

light grey

Sorcerer Cashmere 2

grey

navy

brown

Drifter Merino ONE x TWO

khaki

dark grey

red

2

Team Polycolon® Beanie ERGO

ONE x TWO

2

black

grey

olive

navy

bordeaux

Wanderer 2

lake

forest

rock

fire

Navigator ONE x TWO

black

2

brown

jeans

dark grey

green

red

green

violet

blue

light grey

Rambler 2

Adventurer T

2

light grey

bordeaux

navy

khaki

grey

black

Stroller 3

rose

grey

green

blue

dark grey

beige

Protector PolycolonÂŽ ERGO

1

black

grey mel

blue mel

Protector Beanie ERGO

1

Prowler 2

grey

blue

bordeaux

green

rose

Snowstorm 3

rose

grey

green

bordeaux

Youngster 2

Neckwarmers

Drifter Merino ONE x TWO

ecrue

2

grey

brown

petrol

bordeaux

gun metal

Team PolycolonÂŽ Neckwarmer ERGO

ONE x TWO

2

black

grey

olive

navy

bordeaux

Stroller 3

rose

green

blue

grey

gun metal

Promodel of World Champ & X Games Gold Winner Lisa Zimmermann

mountains

white

grey

black

ERGO

ice

Wellness 3

iceberg

black

grey

wall

Polar Fleece ERGO

2

violet

blue

light grey

RR

green

Rambler 2

RR

black

black wellness

mountains

The X J

2

ONE x TWO

wall

The Arctic 2

grey mel

blue mel

black

The Lightweight

black

grey

red

blue

light grey

RR

J

ONE x TWO

1

blue mel

grey mel

2

mask

wellness

black

Youngster

2 2

3 2 J

ONE x TWO

Masks

The Mask J

ERGO

ONE x TWO

2

3

ice

wellness iceberg

black

The Ninja J

ERGO

ONE x TWO

2

3

The JB – Promodel of Jonas Boesiger

black

monument

The JB

Headbands

Merino

ONE x TWO

grey

2

taupe

petrol

earth

gun metal

Protector 1

black

grey mel

blue mel

Rambler 2

offwhite

violet

blue

grey

green

black

metal

beige

rose

green

Stroller 3

Wellness 3

gold

bordeaux

navy

olive

taupe

Händmade Uni

beige black ice blue

bordeaux

dark grey rose

jeans

grey

2

Hand crocheted in the beautiful mountains of Wallis, Switzerland.

Händmade Special 2 Hand crocheted in the beautiful mountains of Wallis, Switzerland.

grey

beige

ice blue

rose

Kids

2

beige

emerald

Ride Hoodies

removable neckwarmer water-repellent layer on the backside made in the EU sleeve pocket for your pass music pocket drawstring around the hem hood with drawstrings comfortable baggy fit hä? Winter 2020 / Stay Outside

Question Ride Hoodie

Sendy Ride Hoodie

Mountain Trap Ride Hoodie by Dany Dice

Outdoor Club Ride Hoodie by Dany Dice

Street Hoodies

Seek for Snow Street Hoodie by Dany Dice

The Storm Street Hoodie

Premium Street Hoodie

Shirts

Hunting Places Shirt by Dany Dice

Freedom Shirt by Dany Dice

Hä?family SNOWBOARD

Mathieu Schaer, Severin Van Der Meer, Jonas Boesiger, Mario Smolla, Levi Luggen, Michael Schärer, Julien Pichel, Nadja Flem lien Emch, Fred Couderc, Marco Schwab, Celia Petrig, Leoandro E Bernhard Kraxner, Friedl May, Johannes Zösmayr, Féfé Pellacani, Matthias Schwestermann, Talha Karakoca, Noah Vicktor, Philipp Fürsinger, Ariana Bellwald, Gino Derivaz, Angelo Werlen, Philipp Z Cedi Schumacher, Maxime Jaccoud, Teemu Kinnunen, Sebi

Lisa Zimmermann, Sam JP Furrer, Maxi Noppen Vuignier, Jacques Sum

CREATI

Silvano Zeiter (photo), Dany Dice (graphic), Mike Knobel (graphic)

o Käppeli, Elena Könz, Marco mming, Aurel Anthamatten, JuEigensatz, Mika Andenmatten, Pascal Annen, Wiliam Arnold, pe Hänni, Andreas Arn, Julian Zurbriggen, Suwicha Buakhom, i Bumann, Mat Bumann.

FREESKI

muel Baumgartner, Nico Vuignier, Alessandro Jossen, Fabian Braitsch, ney, Regina Rathgeb, Mathias Obmascher, Antonin Maudry, Anthony mmermatter, Andreas Burri, Philipp Baumgartner, Laura Fritzenwallner, Andreas Seiler, Emilio Beltran.

IVE

), Jeffrey Gabriel (music), Martin Arnold (MS paint artist)

hä?wear GmbH, Amselweg 8, 3930 Visp, Switzerland mat@ha-wear.com c: +41 79 516 06 76 © hä?wear GmbH 2018 photos: silvanozeiter.com location: Wallis layout: Sebi Bumann