hä? W2020 SWISS QUALITY HEADWEAR
”In 2006 hä? was founded by my brother Mat. We spent some time in Mammoth Mountains to shred the park when Mat hurt his back and therefore wasn‘t able to snowboard anymore for six weeks. Back then Mat had dreadlocks and never found a beanie that did fit him well enough. Bored of the American tv, he decided to knit some beanies by himself. The whole crew was stoked on the smooth style and fit. That’s how it all started and we‘ve never thought that we can go all the way to the point we are at right now. During the last ten years our hä?family has grown a lot and people with the same passion joined us on our journey. Watching our childhood heroes – like Nicolas Müller, Fredi K or Heikki Sorsa – shredding with the stuff we designed, Mat and I are smiling at each other and can hardly believe it. We are very proud to have started something with our own hands that evolved to something bigger than just a label. Hä? became a family. Our team riders and hä?family members are working closely with us, which leads to constant improvement of functionality and style of our products. Together we create new styles to make your days out in the cold as fun as possible. As as Swiss brand we really focus on quality. We will continue to produce high quality headwear and are curious to see where hä? will take us. Hop in and join us on our journey!“ Sebi Bumann, Co-founder.
SWISS DESIGNED HIGH QUALITY HEADWEAR During the winter months the Swiss Alps are a tough environment. We are happy to call these mountains our home and spend day after day in harsh conditions. This leads to a steady innovation and improvement of our products, from which emerges the high quality of our headwear. We focus on high quality, but transperancy and a fair production are just as important.
Polycolon® is a highly functional fabric. Our team riders are really stoked about its functionality as a first layer. Polycolon® gets rid of uncomfortable moisture from the skin and stays dry, is really light and guarantees highest wearing comfort. It‘s dry when it‘s wet – it‘s warm when it‘s cold! Cashmere is considered to be the most luxurious of natural fibres. It is extremely lightweight and comfortable. Cashmere adopts to temperature, due to the high moisture content of the wool. In the winter it will keep you warm and insulated, yet it will ensure you stay cool in the summer. Cashmere is also extremely long lasting. Merino is a really fne and soft natural fber. The Merino Wool absorbs moisture vapour, which means less sweat on your body. It even absorbs the odours from sweat. It is also an active fiber that reacts to changes in body temperatures. You will stay warm when it‘s cold and it helps you to cool when it‘s hot! Dralon® provides softness and warmth. This synthetical fiber ensures stability and shape retention. But it doesn‘t only keeps your accessory in shape, it guarantees a high lightfastness in any colour. Moreover products made of Dralon® are crease-resistant, easy to clean and are quick to dry. Acrylic fabrics dehumidify very quickly. The synthetical fibre provides in cold weather excellent insulation and warmth. It is not only warmer than a lot of other fabrics, as for example cotton, it is also really light. Therefore products made of acrylic have a high wearing comfort.
T J
ThinsulateTM insulation works by trapping air molecules between you and the outside. The more air a material traps in a given space, the greater its insulating value. Because the microfibres in ThinsulateTM insulation are far finer than other fibres, they trap more air in less space, which naturally makes it a better insulator. Our quick dry jacquard fabric is very breathable. The composition of 95% polyester and 5% lycra makes sure every product has a very high wearing comfort. The polyester ensures durability, moisture transport and will keep you warm. The 5% lycra ensures elasticity which guarantees a perfect fit. Everything started in the South of Switzerland. Some of our products are still hand-crocheted in the beautiful valley called Wallis. Surrounded by the highest mountains of Switzerland, our grandma, mother and friends are still working daily on some of the nicest products we have (available only in Switzerland. Made in Europe! – this counts for the biggest part of our products. We are working intensly together with a small family-owned business closed to Łódź. The quality standards in Poland are incredibly high. With our common passion for accessories and highly functional fabrics we definitely pushed our products to the next level.
For years we are working successfully in India. Some of our best neckwarmers are made in the South of India, where temperatures are really high all year around. This effort, the nice fabrics and the longstanding experience ensure we can produce the finest head wear you can find on the market. Handmade! The products with this smart button are hand-crocheted. These high DESIGNED QUALITY HEADWEAR quality productsSWISS are made withHIGH lots of love and passion.
During the winter months the Swiss Alps are a tough environment. We are happy to call those mountains Cotton is a natural fiber which is warm and comfortable. Cotton absorbes a lot of our home and spend day after day in harsh conditions. This leads to a steady innovation and improveunwanted moisture. Therefore it is best as an outside layer in combination with a ment of our products, from which the such high quality of our head wear. We focus on high quality, breathable fiber onemerges the inside, as Polycolon®. but transperancy and a fair production are just as important to us.
ONE x TWO
RR ERGO
One X Two! You get one product but can use it at least in two different ways. With only a flick of your wrist you can transform this product in a different style or another product with different features and benefts.
Reversible! - Flip your product inside out and you have a different colour way!
Ergo-fit – This product has a very special style to make sure it fits better to your head or body shape. The ergo-fit ensures a higher functionality than other comparable products on the market. Lining – An additional fleece lining guarantees a even higher wearing comfort. We use a very fine and warm polyester polar fleece which makes sure you can stay much longer out in the cold.
1 2 3
Level 1 warmth – This product will keep you warm but not necessarely on the coldest of winter‘s days. It is meant for the spring days in the park where the wind might be still cold and the sun is getting strong every day. Additionally, this product is perfect for hiking and mountain tours, where you want to wear light fabrics. Level 2 warmth – This product will keep you warm and cozy for nearly every kind of condition during a winter. The majority of our products regarding warmth are level 2. From the first to the last snowfall you will be happy with a product of level 2. Level 3 warmth – This product is meant for the outdoor enthusiasts which don‘t mind to go out when it‘s icy cold. Are you somebody who doesn‘t mind to shred some powder when the sun is not shining and it‘s stormy? Than this is your level! The cold has no chance with one of these products!
STAY OUTSIDE
Beanies
dark grey
blue
red
beige
light grey
Sorcerer Cashmere 2
grey
navy
brown
Drifter Merino ONE x TWO
khaki
dark grey
red
2
Team Polycolon® Beanie ERGO
ONE x TWO
2
black
grey
olive
navy
bordeaux
Wanderer 2
lake
forest
rock
fire
Navigator ONE x TWO
black
2
brown
jeans
dark grey
green
red
green
violet
blue
light grey
Rambler 2
Adventurer T
2
light grey
bordeaux
navy
khaki
grey
black
Stroller 3
rose
grey
green
blue
dark grey
beige
Protector PolycolonÂŽ ERGO
1
black
grey mel
blue mel
Protector Beanie ERGO
1
Prowler 2
grey
blue
bordeaux
green
rose
Snowstorm 3
rose
grey
green
bordeaux
Youngster 2
Neckwarmers
Drifter Merino ONE x TWO
ecrue
2
grey
brown
petrol
bordeaux
gun metal
Team PolycolonÂŽ Neckwarmer ERGO
ONE x TWO
2
black
grey
olive
navy
bordeaux
Stroller 3
rose
green
blue
grey
gun metal
Promodel of World Champ & X Games Gold Winner Lisa Zimmermann
mountains
white
grey
black
ERGO
ice
Wellness 3
iceberg
black
grey
wall
Polar Fleece ERGO
2
violet
blue
light grey
RR
green
Rambler 2
RR
black
black wellness
mountains
The X J
2
ONE x TWO
wall
The Arctic 2
grey mel
blue mel
black
The Lightweight
black
grey
red
blue
light grey
RR
J
ONE x TWO
1
blue mel
grey mel
2
mask
wellness
black
Youngster
2 2
3 2 J
ONE x TWO
Masks
The Mask J
ERGO
ONE x TWO
2
3
ice
wellness iceberg
black
The Ninja J
ERGO
ONE x TWO
2
3
The JB – Promodel of Jonas Boesiger
black
monument
The JB
Headbands
Merino
ONE x TWO
grey
2
taupe
petrol
earth
gun metal
Protector 1
black
grey mel
blue mel
Rambler 2
offwhite
violet
blue
grey
green
black
metal
beige
rose
green
Stroller 3
Wellness 3
gold
bordeaux
navy
olive
taupe
Händmade Uni
beige black ice blue
bordeaux
dark grey rose
jeans
grey
2
Hand crocheted in the beautiful mountains of Wallis, Switzerland.
Händmade Special 2 Hand crocheted in the beautiful mountains of Wallis, Switzerland.
grey
beige
ice blue
rose
Kids
2
beige
emerald
Ride Hoodies
removable neckwarmer water-repellent layer on the backside made in the EU sleeve pocket for your pass music pocket drawstring around the hem hood with drawstrings comfortable baggy fit hä? Winter 2020 / Stay Outside
Question Ride Hoodie
Sendy Ride Hoodie
Mountain Trap Ride Hoodie by Dany Dice
Outdoor Club Ride Hoodie by Dany Dice
Street Hoodies
Seek for Snow Street Hoodie by Dany Dice
The Storm Street Hoodie
Premium Street Hoodie
Shirts
Hunting Places Shirt by Dany Dice
Freedom Shirt by Dany Dice
Hä?family SNOWBOARD
Mathieu Schaer, Severin Van Der Meer, Jonas Boesiger, Mario Smolla, Levi Luggen, Michael Schärer, Julien Pichel, Nadja Flem lien Emch, Fred Couderc, Marco Schwab, Celia Petrig, Leoandro E Bernhard Kraxner, Friedl May, Johannes Zösmayr, Féfé Pellacani, Matthias Schwestermann, Talha Karakoca, Noah Vicktor, Philipp Fürsinger, Ariana Bellwald, Gino Derivaz, Angelo Werlen, Philipp Z Cedi Schumacher, Maxime Jaccoud, Teemu Kinnunen, Sebi
Lisa Zimmermann, Sam JP Furrer, Maxi Noppen Vuignier, Jacques Sum
CREATI
Silvano Zeiter (photo), Dany Dice (graphic), Mike Knobel (graphic)
o Käppeli, Elena Könz, Marco mming, Aurel Anthamatten, JuEigensatz, Mika Andenmatten, Pascal Annen, Wiliam Arnold, pe Hänni, Andreas Arn, Julian Zurbriggen, Suwicha Buakhom, i Bumann, Mat Bumann.
FREESKI
muel Baumgartner, Nico Vuignier, Alessandro Jossen, Fabian Braitsch, ney, Regina Rathgeb, Mathias Obmascher, Antonin Maudry, Anthony mmermatter, Andreas Burri, Philipp Baumgartner, Laura Fritzenwallner, Andreas Seiler, Emilio Beltran.
IVE
), Jeffrey Gabriel (music), Martin Arnold (MS paint artist)
hä?wear GmbH, Amselweg 8, 3930 Visp, Switzerland mat@ha-wear.com c: +41 79 516 06 76 © hä?wear GmbH 2018 photos: silvanozeiter.com location: Wallis layout: Sebi Bumann