EMCup Brochure 2016

european mise en place cup

More than just a competition

Surfing the Silver Wave

February 14th & 15th 2016 - Maastricht - The Netherlands

Initiator

Co-creator

8th edition

“The EMCup has a great ambiance and provides an interesting mix of schools and industries�

Yiannis Batsis Starwood Hotels and Resorts

More than just a competition!

We are proud to introduce the EMCup. During the past 8 years, this prestigious competition amongst the best Hotel Management Schools in Europe has evolved into a well-established event.

Participating students not only represent their school while working

Because by sharing ideas, and by feeding them with ideas and input

on academic assignments, the main focus is on making a difference

of others, valuable business ideas are born.

with their vision and ideas. The EMCup challenges them to think out of the box about a real life topic and is the perfect possibility to meet,

Is your school up for the challenge and willing to share and exchange

share visions and build relationships with industry professionals.

with European colleagues? Then we encourage you to grab this opportunity with both hands.

Ask well respected hotel management school alumni how they have been able to accomplish their success, and the majority will include

“Coming together is a beginning; keeping together is progress;

‘network’ in their answer. Therefore, an important focus of the

working together is success.” - Henry Ford

competition is creating networking moments, not only for students, but also for deans, coaches and hospitality professionals. That is why

We look forward to welcoming you in February 2016!

the true value of the EMCup lies not in the competition itself, but

Hospitable regards,

around it.

Each year, a large variety of companies join the EMCup business jury to experience the motivation and innovation of the participating

Charles van Goch

Stephanie van Oorschot

students first hand. And each year, their enthusiasm grows!

Mise en Place

HotelloTOP

Initiator

Co-creator

Supported by

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Index

We are the next generation, and the future starts with us!

Institut für Tourismus-Management, FHWien der WKW

The diversity of the exercises, cultures and schools gives a great insight in how

3 Preface

the current youth is motivated. It’s a great networking opportunity and experience.

5

What is the EMCup?

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EMCup Advisory Council

Maurice Jansen – Westbridge Europe

The benefit for the competence development of participating students is unique. It will motivate them to

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Invited schools

10

EMCup through the years

cooperate in the global context of our industry.

Cees van der Klip – Eurhodip

The EMCup not only offers an interesting competition and connections that help

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13

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EMCup 2015

Theme 2016

Impression of the Business Jury

The EMCup has pushed

students with their future careers, it also

out the barriers for both

provides teachers and deans the means to

students, coaches and jury

keep up with the hospitality industry.

members – professionally

Filiep Defraye

and personally.

Hotel- en Tourismeschool Spermalie

Robert Gallicano Hotelschool The Hague

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Hosting City: Maastricht

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Servicecenter 4Hospitality

The essential success factor of the EMCup is not purely focusing on victory, but the networks you build, the integrity of your team and the people you meet along the way.

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Want to join?

International University of Applied Sciences Bad Honnef, Bonn

I was delighted to witness firsthand the enthusiasm, passion and professionalism of our future hospitality managers.

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Kenneth Cronin – Ecolab

What is the EMCup? The EMCup is the annual competition amongst the best European Hotel Management Schools. The competition, an initiative of HotelloTOP (the networking organisation for alumni of International Hospitality Management Schools), and co-creator Mise en Place, has grown tremendously since the competitions’ foundation in 2009. Year after year, a growing number of schools chooses to participate.

The EMCup is aimed at ‘I-do-dare students’, those who stand out

industry professionals representing various aspects of hospitality,

from the crowd and show courage, entrepreneurship and a great

judges the teams and provides them with feedback. Networking

level of commitment. It offers students the chance to make a

between the business jury members and participating students is

difference with their vision and ideas, and challenges them to think

facilitated and the deans have valuable time to interact and share

out of the box about a real life topic. Not only the quality, knowledge

opinions.

and creativity of the students claim to be the reason of the success of the EMCup, networking is also a great contribution.

The goal of the EMCup is to create and build long-lasting relationships, provide hands on experience, open up the horizon for education,

The competition consists of two phases; the pre-competition phase

build a bridge between schools and companies and connect young

and the competition itself in Maastricht, The Netherlands. During

professionals to the industry.

the pre-competition phase, the students prepare themselves thoroughly by collecting information and writing an academic paper

We believe to have the right formula for success and are proud of our

on the theme.

long list of participating schools and business jury representatives.

The competition days themselves focus on presentation skills, quick thinking, content and creativity. A business jury, composed of

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“The atmosphere between the students, faculty and industry experts was fantastic!�

Norwegian School of Hotel Management, University of Stavanger

EMCup Advisory Council

Elena Cavagnaro

Cees van der Klip

Marianne Krohn

Filiep Defraye

Accor

Alberto Sanna

Sk책l International

Hotel- en Toerismeschool Spermalie

Fabrice Tessier

Stenden University of Applied Sciences

Eurhodip

Floris Drabbe

Ospedale San Raffaele Scientific Institute

HRC International

Stephanie Jameson

Marc Verstringhe

Council for Hospitality Management Education

MESV Consultancy International Catering & Business

Maartje Beijsens

Niels Vugs

Jan Spooren

Carlson Rezidor Hotel Group

Servicecenter 4Hospitality

Arie van der Spek On personal title

EPCAS

Maria Wiesinger Euhofa

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116 Invited Schools France

Armenia • Armenian Institute of Tourism

Austria • • • • •

FHWien der WKW - Institut für Tourismus-Management HLA Baden Toerismuskolleg Innsbruck Tourismusschulen Bad Gleichenberg Tourismusschulen Salzburg

Belgium • • • • • • •

Artesis Plantijn Hogeschool Antwerpen Erasmushogeschool Brussel Hotelschool Koksijde ‘Ter Duinen’ Katholieke Hogeschool VIVES La Haute Ecole de la Province de Namur Provinciaal Instituut PIVA Vatel International Business School Hotel & Tourism Management - Brussels

Bulgaria • Varna University of Management

Croatia • VERN’ University of Applied Sciences

Cyprus • College of Tourism and Hôtel Management • Higher Hotel Institute Cyprus

Denmark • Copenhagen Hospitality College • Lillebaelt Academy University of Applied Sciences • University College of Northern Denmark

Estonia • Estonian School of Hotel & Tourism Management • University of Tartu - Pärnu College

Finland • HAAGA-HELIA University of Applied Sciences

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• • • • • • •

Ecole Supérieure d’Hôtellerie Paris / ESH Paris Institut Paul Bocuse Université d’Angers / IMIS-ESTHUA Vatel International Business School Hotel & Tourism Management - Bordeaux Vatel International Business School Hotel & Tourism Management - Lyon Vatel International Business School Hotel & Tourism Management - Nimes Vatel International Business School Hotel & Tourism Management - Paris

Germany • • • • • • • • • •

Bremerhaven University of Applied Sciences Hotelfachschule Berlin Hotelfachschule Hamburg Hotelfachschule Hannover Hotelfachschule Heidelberg - Fritz-Gabler-Schule Hotelfachschule Pegnitz Hotelmanagement-Akademie HMA Koblenz International Business School Lippstadt International University of Applied Sciences Bad Honnef - Bonn Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)

Greece • City Unity College - Hospitality & Tourism Management

Hungary • Budapest Business School, Faculty of Tourism & Hospitality • International Business School Budapest Ireland • • • • •

American College Dublin Cork Institute of Technology Dublin Institute of Technology - School of Hospitality Management and Tourism Institute of Technology Tralee - Irish Academy of Hospitality and Tourism Shannon College of Hotel Management

Italy • IAL Scuola Alberghiera Friuli Venezia Giulia • Istituto Amerigo Vespucci

Lithuania • International School of Law and Business, School of Tourism & Hotel Business

Luxembourg • BBI Luxembourg - School for International Hospitality & Tourism Business • Lycée Technique Hôtelier Alexis Heck

Macedonia • Public Secondary School for Catering and Tourism

Montenegro • University of Montenegro - Faculty of Tourism and Hotel Management

Norway • The Norwegian School of Hotel Management, University of Stavanger

Poland • Academy of Hotel Management and Catering Industry • Academy of Tourism and Hotel Management Gdansk

Portugal • Escola de Hotelaria e Turismo do Porto • Escola Profissional de Hotelaria e Turismo de Lisboa • Escola Superior de Hotelaria e Turismo do Estoril

Romania

Switzerland • • • • • • • • • • • • •

The Netherlands • • • • • •

• MSITT - Moscow State Institute for Tourism Industry • People’s Friendship University - Institute of Hospitality Business & Tourism

• • • •

Slovenia • Vocational College for Catering and Tourism Maribor

Spain • • • • • • • • • •

Centro Superior de Hostelería de Galicia CETT Escuela de Hoteleria i Turismo UB Ciomijas; Centro Andaluz de Formación Integral de las Industrias de Ocio Escola d’Hoteleria de les Illes Balears Escola Universitària de Turisme i Direcció Hotelara UAB Escuela de Hosteleria de Sevilla Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL) Facultad de Turismo y Dirección Hotelera Sant Ignasi Les Roches International School of Hotel Management, Marbella Vatel International Business School Hotel & Tourism Management - Madrid

Hotel Management School Maastricht Hotelschool The Hague NHTV Breda University of Applied Sciences Saxion Hospitality Business School Stenden University of Applied Sciences TIO University of Applied Sciences

Turkey

• American Hotel Academy

Russia

Business & Hotel Management School - Luzern Ecole Hôtelière Genève Ecole Hôtelière Lausanne Glion Institute of Higher Education Hotel Institute Montreux Belvoirpark Hotelfachschule IMI University Centre Luzern Höhere Fachschule für Tourismus Zürich Les Roches International School of Hotel Management, Switzerland Schweizerische Hotelfachschule Luzern SHL Swiss Hotel Management School Montreux Swiss School of Tourism and Hospitality Vatel International Business School Hotel & Tourism Management - Martigny

Akdeniz University - Faculty of Tourism Ege University - Cesme School of Tourism and Hospitality Management Girne American University - Tourism & Hospitality Department Nevsehir Tourism and Hotel Management College

United Kingdom • • • • • • • • • • • • • • • • • •

University of Strathclyde Business School Bournemouth University Docklands Academy London Edge Hotel School Edinburgh Napier University - School of Hospitality Management Ecole Supérieure d’Hôtellerie London / ESH London Glion Institute of Higher Education Grŵp Llandrillo Menai Leeds Beckett University Manchester Metropolitan University - Hollings Faculty Oxford Brookes University - School of Hospitality Management Plymouth University - School of Tourism & Hospitality Sheffield Hallam University University College Birmingham University of Derby - International Hospitality & Culinary Management University of Surrey - School of Hospitality & Tourism Management University of West London - London School of Hospitality & Tourism Westminster Kingsway College - Institute of Hospitality & Tourism Management

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EMCup through the years 2010

2009

7 Schools • 3 Countries

9 Schools • 5 Countries

Visioning the Future

Hotello&Co, new ways 2 create value

Winner: Oxford Brookes University

Winner: Stenden University of Applied Sciences

2011

2012

14 Schools • 8 Countries

21 Schools • 9 Countries

Social Media: Toy or Tool?

SHEconomy, what SHE can do for your business

Winner: Hotelschool The Hague

Winner: WIHOGA Dortumund’

2013

2014

25 Schools • 11 Countries

23 Schools • 12 Countries

Cruise Management, Success is a moving target

The Agenda for the Future - There is no Time to Waste!

Winner: Institut Paul Bocuse

Winner: International University of Applied Sciences Bad Honnef

EMCup 2015

2015

Winner 2015

Stenden University of Applied Sciences

If you want to be creative and innovative, if you want to challenge yourself and share your knowledge, if you want to be a part of something big and meet people who share the same passion as you do, then join the EMCup! It will be an experience of a lifetime.

25 Schools • 13 Countries www.logoff.eu – Wellness, Wellbeing & Wealth

Having the opportunity to join EMCup 2015 was one of the best experiences that we could make so far in our young careers in the hospitality industry. We are proud to share with everyone the impressions that we had in the unique environment of Maastricht. Together with all the other enthusiastic participants we had the chance to share our knowledge, experiences, work together as a group and network with people from the industry. During the whole competition phase, the preparation and the competition days itself, one thing was always highly important for us, that we stay ourselves, have fun and make the best out of it. The combination of straightforward, calm, open minded and focused mind-sets helped us to make it that far at the EMCup 2015. The EMCup is a great opportunity to not only show what you have learned, however also to use that knowledge to create something new. For us the competition was not focused on winning, more about meeting people, networking, show our passion and love for hospitality. We want to thank everyone again for making this year’s EMCup such a special event, the teams for taking part and the organisation for creating an inspiring competition.

2nd place 2015

Glion Institute of Higher Education

The EMCup was a fantastic experience in many ways. We had the chance to put the knowledge we gathered during our years of academic study and, for some, our internships to the test, in a competitive setting. But in the end it was not really about competition, we all made unforgettable memories and experiences, as well as friends, all of which will help us develop our careers and ourselves personally.

Getting to know all of the amazing people, organisers, judges and participants alike, was truly a unique opportunity in such a friendly and familiar setting. In conjunction with the FXE conference, we had a fantastic networking platform, as well as discovering the latest trends and innovations in our industry. The FXE’s speakers were also a fantastic treat. I would recommend the EMCup to future participants and their schools, to really measure and appreciate what they are learning and teaching respectively, and the chance to see how their “competition” is doing. Networking and binding is another reason, but finally fun is certainly the most important reason. This competition is truly a challenge worth taking. To all future participants, we can only say: prepare for an intense couple of days!

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3rd place 2015

FH Wien der WKW Institut für Tourismus Management

The EMCup is definitely something we won’t forget in our lives! Imagine you are travelling to a city in another country to take part in a competition and what awaits you is totally different from what you expected. Students from all over Europe with the same interests - the hotel and tourism industry.

The weekend in Maastricht was so awesome, we nearly forgot about the competition itself. We made so many friends that we are still in contact with and for us, this is what made the weekend so special - the people. We were all on the same level although the competition was still going on. Talking, laughing and having fun with the other contestants was the best part of the agenda!

However, we wouldn’t have made 3rd place without our coach. Thanks Andrew for motivating us and being part of this wonderful experience.

We can’t recall any other event where we got to know so many interesting professionals from the hospitality industry. The EMCup provided the possibility for networking and socializing, establishing contacts that will actually boost our careers.

Moderators: Q-Staff What a great experience to see talented students perform greatly at the European Mise en Place Cup! It was an honor to moderate the event and to be in close contact with the participating students. We believe that the new generation has to decide on the future and the EMCup is the perfect platform to do so! These future entrepreneurs, being aware of new trends and technologies, are the ones who can best predict their and our future.

During the competition, all students gave their best and made it possible for us to be part of their development. Through an interactive workshop the students were challenged to evaluate their own behavior. We gave them insights into how to further develop certain skills, strengthening their ability to work in a team. It was great to see how they implemented this behavioral model right away.

Above all, we will remember the amazing energy within the teams; fun and silliness combined with the eagerness to win were the road to success. We had a great time!

Dimitri Tops & Wouter Holtkamp www.q-staff.eu

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Theme 2016: Surfing the Silver Wave “The Agenda for the Future”, consisting of the 7 pillars; Water, Power, Food, Pollution, Changing Markets, Health & Care and Education, has been a topic during the EMCup for a few years now.

We all know that the world population is expected to grow to 9 billion in 2050, but do we also know the demographics of this population and the influence this has on our industry?

The ageing of the population is one of the most important trends

consumer and 27% more than the 35 to 54 year olds, who are the

determining the living and working conditions of the future. Within 35

second biggest spending generation. Despite this, the report reveals

years, there will be more people alive older than 60 than there will be

that the UK Hospitality & Leisure Sector has missed out on at least

people younger than 15. During most of the 21st century, the people

£16 billion in additional revenues by underestimating the spending

over 60 will be the fastest-growing consumer group in the world.

power of this generation in the last year.

This “Agequake” influences the business models of various industries such as health & care, retail, technology and hospitality. Luckily, it also

It’s time to understand the needs of the ageing population, so our

brings plenty of opportunities!

industry can cater to this important age group! It is an extraordinary business opportunity, for those who dare to look ahead and make

Research by Barclays shows that the over 65s added £37 billion to the

timely adjustments. And that is exactly what the 2015 EMCup will

UK economy through spending on the Hospitality & Leisure sector

challenge you to think about!

in 2014. They contributed over a third (36%) more than the average

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Impression of the Business Jury

WESTBRIDGE

E U R O P E

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Hosting City: Maastricht We invite you to Maastricht! A truly European city, known around the world for its hospitable character. Not only was the important “Treaty of Maastricht” signed here in 1992, the city itself is located at an international crossroads and cities such as Brussels, Liège, Aachen, Cologne and Düsseldorf are within an hour’s journey.

A city with Spanish and Roman ruins, offering sophisticated food and drinks, French and Belgian twists in the architecture – are we still in The Netherlands? Located on the border between The Netherlands and Belgium, Maastricht is one of the oldest cities in The Netherlands, which is reflected in the beautiful old architecture, from medieval town ramparts, to cobblestone paving of alleys and streets, seventeenth century facades and a Roman bridge. Located in the southernmost tip of The Netherlands, this city has a reputation of being a little foreign

Although Maastricht is not a very big city (125.000 inhabitants),

even in its own country.

it is usually buzzing with people day and night, many of which are students. There are hundreds of shops, bars, cafés and restaurants

Ceramics, paper and glass have dominated the city’s economy for

– Maastricht has the highest café density of The Netherlands: 1 café

decades. Nowadays the most important industries in Maastricht are

per 350 inhabitants versus 1 per 900 on average. One thing about

the financial and business servic-

Maastricht is indisputable: it is a city with a vigorously European out-

es industry (19.4%), trade/hotel

look that promotes itself as a nexus of lifestyle, hospitality, knowledge

and catering industry (19.4%)

and culture!

and the education/health care Maastricht

sector (31.4%). The city has also

Maastricht boasts over 130 international institutes. Although their

developed strongly because of

activities are quite varied, they have one thing in common: thanks to

the presence of a University and

their extensive and vibrant networks, Maastricht is in intimate daily

a College of Higher Education.

contact with the entire world. The perfect city for the EMCup!

“The Maastricht Treaty” - February 7th 1992 - The Netherlands Maastricht gained international fame as the host of the European Summit of 1992, where the “Treaty of Maastricht” was adopted as the formal foundation of the European Union. Being one of the original members and founders of the European Community, the Dutch government arranged a ceremony inside the Provincial Government Buildings on the Meuse, for representatives from the twelve member states of the European Community.Iit has become known, as the birthplace of the European Union, European citizenship, and the single European currency.

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“The EMCup offers all the ingredients to kick start your career in hospitality!�

Charles van Goch Mise en Place

Servicecenter 4Hospitality HotelloTOP and the European Mise en Place Cup are initiatives of Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a unique and extended network for companies as well as professionals who are active within the hospitality industry, to exchange thoughts, do business and share knowledge.

Hospitality is the foundation of our organisation and is incorporated

• Maintaining, assembling and optimising existing networks

in everything that we do and express as a network company.

• Developing new initiatives and connecting them to other networks • Enthusing young professionals for, and introducing them to,

We are the linking pin within 4 areas: HOTEL, EDUCATION,

FOODSERVICE and CATERING. Our primary objective is to provide all

• Offering services and knowledge to support others

the hospitality industry

kinds of services to hospitality related businesses, with the goal to make connections and to facilitate networking. We aim to create the

With this in mind we will support you throughout this competition

largest international networking platform for the hospitality industry

with knowledge and experience. We will assist you with the pre-

in Europe, in order to stimulate and increase business. We intend to

assignments and cases, and answer any questions that you may have

reach this goal by:

leading up to the competition, as well as during the competition days.

www.servicecenter4h.com We look forward to meeting you during the EMCup 2016!

The team

Stephanie van Oorschot Tom de Lepper Office Manager

Commercial Manager

Stephanie Cleven

Anne Dupont

Marvin Pranger

Lis Collijn-Jansen

Silvan Falchi

Project Manager

Project Manager

Marketing Manager

Graphic Designer

Graphic & Webdesigner

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Want to join?

Do you want to broaden your horizon and expand your international network? Then the EMCup is the perfect opportunity! After receiving elaborate feedback from participating schools and business jury members, we have made some changes to the assignments and grading process. Please read the new procedure carefully.

Criteria

to fill out the MEPS scan, which will be used during the competition

To participate in the EMCup, the following criteria have to be met

days. Further, each team needs to create a creative introduction

• The Hotel Management School needs to be located in Europe

movie (max. 1 minute). These two assignments are not included in

• Each school sends one team of min. 4, max. 5 students & 1 or 2 coaches*

the official grading.

*To select the team members, the EMCup organisation suggests to hold an internal competition.

Preparation Phase

Competition day 1

The first competition day is about getting to know each other.

Prior to the competition days, each team has to prepare four

Networking is the key component. The students will take part in

assignments. Two of these are included in the judging, and compose

an interactive training session moderated by Q-Staff, to optimally

35% of the total score. The definite assignments, including detailed

prepare them for the day ahead.

information and deadlines, will be sent to the teams after the registration deadline

Competition day 2

During the second day, the official part of the competition takes place Assignment 1 – Rumour around the Brand

and the teams receive Assignment 2B and 3.

The students have to promote their school, their team and the EMCup, by creating ‘Rumour around the Brand’ via social media. Weight: 10%.

Assignment 2B – Pitch Academic Paper Each team has to present the findings of their academic paper

Assignment 2A – Academic Paper

(Assignment 2A), during a pitch of maximum 2 minutes. This pitch will

Each team has to write a paper of maximum 5 pages, related to the

be presented on stage. Weight: 15%.

theme ‘Surfing the Silver Wave’. Each paper is assessed by at least 3 members of the Business Jury. Weight: 25%.

Assignment 3 – Case Each team will receive a case to solve, related to the theme of the

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Additional assignments

EMCup. Their findings have to be pitched before the business jury.

In addition to the two official assignments, each team member has

Weight: 50%.

Top ten

The top 10 will be calculated based on the grading of Assignment 1, 2A, 2B and 3. These teams will receive the final assignment, Assignment

Judging & Procedure EMCup 2016 Pre-Competition Phase

4, which they have to pitch before both the business jury and the

Assignment

%

Judged by

Remarks

other teams. The team with the best score of Assignment 4 will be the

Assignment 1

10%

Klout

Measured every few weeks

winner of the EMCup 2016!

Assignment 2A 25% Business Jury

Participation costs

Competition Days

To provide a high-quality programme, we ask for a participation fee of â‚Ź 145,- per team member (students and coaches). The following is included in this fee: 1. Two overnight stays including breakfast on Sunday the 14th of February and Monday the 15th of February 2016 (1 room is

available for each team of students, 1 room available per coach);

2. Transport during the official EMCup programme; 3. Food &Beverage during the official EMCup programme;

Other costs

As usual, transport to and from Maastricht has to be paid by the participating teams. Pre- and post-nights are not included, but special requests can be taken care of by the EMCup organisation.

Assignment

%

Judged by

Each paper is judged by 3 Business Jury Members

Remarks

Assignment 2B 15% Jury Room

A draw determines which teams present for which jury

Assignment 3 50% Jury Room

Judged by the same jury room as Assignment 2B

Based on the above percentages, all scores are calculated. The best scoring teams per jury room go through to the Top 10. Scoreboard wiped clean.

Top 10 (Scoreboard wiped clean) Assignment

%

Judged by

Remarks

Final Assignment

70%

Business Jury

All jury members vote

Final Assignment 30% Audience

Students & Coaches who are not in Top 10

Final Assignment is pitched before, and judged by, the whole audience. This assignment determines the winner of the EMCup 2016.

Register via www.emcup.eu, before Friday the 31st of October!

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European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • organisation@emcup.eu www.emcup.eu • T #emcup2016 • f emcup.eu