european mise en place cup
More than just a competition
Surfing the Silver Wave
February 14th & 15th 2016 - Maastricht - The Netherlands
Initiator
Co-creator
8th edition
“The EMCup has a great ambiance and provides an interesting mix of schools and industries� Yiannis Batsis Starwood Hotels and Resorts
More than just a competition! We are proud to introduce the EMCup. During the past 8 years, this prestigious competition amongst the best Hotel Management Schools in Europe has evolved into a well-established event.
Participating students not only represent their school while working
Because by sharing ideas, and by feeding them with ideas and input
on academic assignments, the main focus is on making a difference
of others, valuable business ideas are born.
with their vision and ideas. The EMCup challenges them to think out of the box about a real life topic and is the perfect possibility to meet,
Is your school up for the challenge and willing to share and exchange
share visions and build relationships with industry professionals.
with European colleagues? Then we encourage you to grab this opportunity with both hands.
Ask well respected hotel management school alumni how they have been able to accomplish their success, and the majority will include
“Coming together is a beginning; keeping together is progress;
‘network’ in their answer. Therefore, an important focus of the
working together is success.” - Henry Ford
competition is creating networking moments, not only for students, but also for deans, coaches and hospitality professionals. That is why
We look forward to welcoming you in February 2016!
the true value of the EMCup lies not in the competition itself, but
Hospitable regards,
around it. Each year, a large variety of companies join the EMCup business jury to experience the motivation and innovation of the participating
Charles van Goch
Stephanie van Oorschot
students first hand. And each year, their enthusiasm grows!
Mise en Place
HotelloTOP
Initiator
Co-creator
Supported by
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Index
We are the next generation, and the future starts with us! Institut für Tourismus-Management, FHWien der WKW
The diversity of the exercises, cultures and schools gives a great insight in how
3 Preface
the current youth is motivated. It’s a great networking opportunity and experience.
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What is the EMCup?
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EMCup Advisory Council
Maurice Jansen – Westbridge Europe
The benefit for the competence development of participating students is unique. It will motivate them to
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Invited schools
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EMCup through the years
cooperate in the global context of our industry. Cees van der Klip – Eurhodip
The EMCup not only offers an interesting competition and connections that help
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EMCup 2015
Theme 2016
Impression of the Business Jury
The EMCup has pushed
students with their future careers, it also
out the barriers for both
provides teachers and deans the means to
students, coaches and jury
keep up with the hospitality industry.
members – professionally
Filiep Defraye
and personally.
Hotel- en Tourismeschool Spermalie
Robert Gallicano Hotelschool The Hague
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Hosting City: Maastricht
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Servicecenter 4Hospitality
The essential success factor of the EMCup is not purely focusing on victory, but the networks you build, the integrity of your team and the people you meet along the way.
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Want to join?
International University of Applied Sciences Bad Honnef, Bonn
I was delighted to witness firsthand the enthusiasm, passion and professionalism of our future hospitality managers.
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Kenneth Cronin – Ecolab
What is the EMCup? The EMCup is the annual competition amongst the best European Hotel Management Schools. The competition, an initiative of HotelloTOP (the networking organisation for alumni of International Hospitality Management Schools), and co-creator Mise en Place, has grown tremendously since the competitions’ foundation in 2009. Year after year, a growing number of schools chooses to participate.
The EMCup is aimed at ‘I-do-dare students’, those who stand out
industry professionals representing various aspects of hospitality,
from the crowd and show courage, entrepreneurship and a great
judges the teams and provides them with feedback. Networking
level of commitment. It offers students the chance to make a
between the business jury members and participating students is
difference with their vision and ideas, and challenges them to think
facilitated and the deans have valuable time to interact and share
out of the box about a real life topic. Not only the quality, knowledge
opinions.
and creativity of the students claim to be the reason of the success of the EMCup, networking is also a great contribution.
The goal of the EMCup is to create and build long-lasting relationships, provide hands on experience, open up the horizon for education,
The competition consists of two phases; the pre-competition phase
build a bridge between schools and companies and connect young
and the competition itself in Maastricht, The Netherlands. During
professionals to the industry.
the pre-competition phase, the students prepare themselves thoroughly by collecting information and writing an academic paper
We believe to have the right formula for success and are proud of our
on the theme.
long list of participating schools and business jury representatives.
The competition days themselves focus on presentation skills, quick thinking, content and creativity. A business jury, composed of
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“The atmosphere between the students, faculty and industry experts was fantastic!� Norwegian School of Hotel Management, University of Stavanger
EMCup Advisory Council
Elena Cavagnaro
Cees van der Klip
Marianne Krohn
Filiep Defraye
Accor
Alberto Sanna
Sk책l International
Hotel- en Toerismeschool Spermalie
Fabrice Tessier
Stenden University of Applied Sciences
Eurhodip
Floris Drabbe
Ospedale San Raffaele Scientific Institute
HRC International
Stephanie Jameson
Marc Verstringhe
Council for Hospitality Management Education
MESV Consultancy International Catering & Business
Maartje Beijsens
Niels Vugs
Jan Spooren
Carlson Rezidor Hotel Group
Servicecenter 4Hospitality
Arie van der Spek On personal title
EPCAS
Maria Wiesinger Euhofa
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116 Invited Schools France
Armenia • Armenian Institute of Tourism
Austria • • • • •
FHWien der WKW - Institut für Tourismus-Management HLA Baden Toerismuskolleg Innsbruck Tourismusschulen Bad Gleichenberg Tourismusschulen Salzburg
Belgium • • • • • • •
Artesis Plantijn Hogeschool Antwerpen Erasmushogeschool Brussel Hotelschool Koksijde ‘Ter Duinen’ Katholieke Hogeschool VIVES La Haute Ecole de la Province de Namur Provinciaal Instituut PIVA Vatel International Business School Hotel & Tourism Management - Brussels
Bulgaria • Varna University of Management
Croatia • VERN’ University of Applied Sciences
Cyprus • College of Tourism and Hôtel Management • Higher Hotel Institute Cyprus
Denmark • Copenhagen Hospitality College • Lillebaelt Academy University of Applied Sciences • University College of Northern Denmark
Estonia • Estonian School of Hotel & Tourism Management • University of Tartu - Pärnu College
Finland • HAAGA-HELIA University of Applied Sciences
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• • • • • • •
Ecole Supérieure d’Hôtellerie Paris / ESH Paris Institut Paul Bocuse Université d’Angers / IMIS-ESTHUA Vatel International Business School Hotel & Tourism Management - Bordeaux Vatel International Business School Hotel & Tourism Management - Lyon Vatel International Business School Hotel & Tourism Management - Nimes Vatel International Business School Hotel & Tourism Management - Paris
Germany • • • • • • • • • •
Bremerhaven University of Applied Sciences Hotelfachschule Berlin Hotelfachschule Hamburg Hotelfachschule Hannover Hotelfachschule Heidelberg - Fritz-Gabler-Schule Hotelfachschule Pegnitz Hotelmanagement-Akademie HMA Koblenz International Business School Lippstadt International University of Applied Sciences Bad Honnef - Bonn Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)
Greece • City Unity College - Hospitality & Tourism Management
Hungary • Budapest Business School, Faculty of Tourism & Hospitality • International Business School Budapest Ireland • • • • •
American College Dublin Cork Institute of Technology Dublin Institute of Technology - School of Hospitality Management and Tourism Institute of Technology Tralee - Irish Academy of Hospitality and Tourism Shannon College of Hotel Management
Italy • IAL Scuola Alberghiera Friuli Venezia Giulia • Istituto Amerigo Vespucci
Lithuania • International School of Law and Business, School of Tourism & Hotel Business
Luxembourg • BBI Luxembourg - School for International Hospitality & Tourism Business • Lycée Technique Hôtelier Alexis Heck
Macedonia • Public Secondary School for Catering and Tourism
Montenegro • University of Montenegro - Faculty of Tourism and Hotel Management
Norway • The Norwegian School of Hotel Management, University of Stavanger
Poland • Academy of Hotel Management and Catering Industry • Academy of Tourism and Hotel Management Gdansk
Portugal • Escola de Hotelaria e Turismo do Porto • Escola Profissional de Hotelaria e Turismo de Lisboa • Escola Superior de Hotelaria e Turismo do Estoril
Romania
Switzerland • • • • • • • • • • • • •
The Netherlands • • • • • •
• MSITT - Moscow State Institute for Tourism Industry • People’s Friendship University - Institute of Hospitality Business & Tourism
• • • •
Slovenia • Vocational College for Catering and Tourism Maribor
Spain • • • • • • • • • •
Centro Superior de Hostelería de Galicia CETT Escuela de Hoteleria i Turismo UB Ciomijas; Centro Andaluz de Formación Integral de las Industrias de Ocio Escola d’Hoteleria de les Illes Balears Escola Universitària de Turisme i Direcció Hotelara UAB Escuela de Hosteleria de Sevilla Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL) Facultad de Turismo y Dirección Hotelera Sant Ignasi Les Roches International School of Hotel Management, Marbella Vatel International Business School Hotel & Tourism Management - Madrid
Hotel Management School Maastricht Hotelschool The Hague NHTV Breda University of Applied Sciences Saxion Hospitality Business School Stenden University of Applied Sciences TIO University of Applied Sciences
Turkey
• American Hotel Academy
Russia
Business & Hotel Management School - Luzern Ecole Hôtelière Genève Ecole Hôtelière Lausanne Glion Institute of Higher Education Hotel Institute Montreux Belvoirpark Hotelfachschule IMI University Centre Luzern Höhere Fachschule für Tourismus Zürich Les Roches International School of Hotel Management, Switzerland Schweizerische Hotelfachschule Luzern SHL Swiss Hotel Management School Montreux Swiss School of Tourism and Hospitality Vatel International Business School Hotel & Tourism Management - Martigny
Akdeniz University - Faculty of Tourism Ege University - Cesme School of Tourism and Hospitality Management Girne American University - Tourism & Hospitality Department Nevsehir Tourism and Hotel Management College
United Kingdom • • • • • • • • • • • • • • • • • •
University of Strathclyde Business School Bournemouth University Docklands Academy London Edge Hotel School Edinburgh Napier University - School of Hospitality Management Ecole Supérieure d’Hôtellerie London / ESH London Glion Institute of Higher Education Grŵp Llandrillo Menai Leeds Beckett University Manchester Metropolitan University - Hollings Faculty Oxford Brookes University - School of Hospitality Management Plymouth University - School of Tourism & Hospitality Sheffield Hallam University University College Birmingham University of Derby - International Hospitality & Culinary Management University of Surrey - School of Hospitality & Tourism Management University of West London - London School of Hospitality & Tourism Westminster Kingsway College - Institute of Hospitality & Tourism Management
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EMCup through the years 2010
2009
7 Schools • 3 Countries
9 Schools • 5 Countries
Visioning the Future
Hotello&Co, new ways 2 create value
Winner: Oxford Brookes University
Winner: Stenden University of Applied Sciences
2011
2012
14 Schools • 8 Countries
21 Schools • 9 Countries
Social Media: Toy or Tool?
SHEconomy, what SHE can do for your business
Winner: Hotelschool The Hague
Winner: WIHOGA Dortumund’
2013
2014
25 Schools • 11 Countries
23 Schools • 12 Countries
Cruise Management, Success is a moving target
The Agenda for the Future - There is no Time to Waste!
Winner: Institut Paul Bocuse
Winner: International University of Applied Sciences Bad Honnef
EMCup 2015
2015
Winner 2015
Stenden University of Applied Sciences
If you want to be creative and innovative, if you want to challenge yourself and share your knowledge, if you want to be a part of something big and meet people who share the same passion as you do, then join the EMCup! It will be an experience of a lifetime.
25 Schools • 13 Countries www.logoff.eu – Wellness, Wellbeing & Wealth
Having the opportunity to join EMCup 2015 was one of the best experiences that we could make so far in our young careers in the hospitality industry. We are proud to share with everyone the impressions that we had in the unique environment of Maastricht. Together with all the other enthusiastic participants we had the chance to share our knowledge, experiences, work together as a group and network with people from the industry. During the whole competition phase, the preparation and the competition days itself, one thing was always highly important for us, that we stay ourselves, have fun and make the best out of it. The combination of straightforward, calm, open minded and focused mind-sets helped us to make it that far at the EMCup 2015. The EMCup is a great opportunity to not only show what you have learned, however also to use that knowledge to create something new. For us the competition was not focused on winning, more about meeting people, networking, show our passion and love for hospitality. We want to thank everyone again for making this year’s EMCup such a special event, the teams for taking part and the organisation for creating an inspiring competition.
2nd place 2015
Glion Institute of Higher Education
The EMCup was a fantastic experience in many ways. We had the chance to put the knowledge we gathered during our years of academic study and, for some, our internships to the test, in a competitive setting. But in the end it was not really about competition, we all made unforgettable memories and experiences, as well as friends, all of which will help us develop our careers and ourselves personally. Getting to know all of the amazing people, organisers, judges and participants alike, was truly a unique opportunity in such a friendly and familiar setting. In conjunction with the FXE conference, we had a fantastic networking platform, as well as discovering the latest trends and innovations in our industry. The FXE’s speakers were also a fantastic treat. I would recommend the EMCup to future participants and their schools, to really measure and appreciate what they are learning and teaching respectively, and the chance to see how their “competition” is doing. Networking and binding is another reason, but finally fun is certainly the most important reason. This competition is truly a challenge worth taking. To all future participants, we can only say: prepare for an intense couple of days!
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3rd place 2015
FH Wien der WKW Institut für Tourismus Management
The EMCup is definitely something we won’t forget in our lives! Imagine you are travelling to a city in another country to take part in a competition and what awaits you is totally different from what you expected. Students from all over Europe with the same interests - the hotel and tourism industry. The weekend in Maastricht was so awesome, we nearly forgot about the competition itself. We made so many friends that we are still in contact with and for us, this is what made the weekend so special - the people. We were all on the same level although the competition was still going on. Talking, laughing and having fun with the other contestants was the best part of the agenda! However, we wouldn’t have made 3rd place without our coach. Thanks Andrew for motivating us and being part of this wonderful experience. We can’t recall any other event where we got to know so many interesting professionals from the hospitality industry. The EMCup provided the possibility for networking and socializing, establishing contacts that will actually boost our careers.
Moderators: Q-Staff What a great experience to see talented students perform greatly at the European Mise en Place Cup! It was an honor to moderate the event and to be in close contact with the participating students. We believe that the new generation has to decide on the future and the EMCup is the perfect platform to do so! These future entrepreneurs, being aware of new trends and technologies, are the ones who can best predict their and our future. During the competition, all students gave their best and made it possible for us to be part of their development. Through an interactive workshop the students were challenged to evaluate their own behavior. We gave them insights into how to further develop certain skills, strengthening their ability to work in a team. It was great to see how they implemented this behavioral model right away. Above all, we will remember the amazing energy within the teams; fun and silliness combined with the eagerness to win were the road to success. We had a great time! Dimitri Tops & Wouter Holtkamp www.q-staff.eu
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Theme 2016: Surfing the Silver Wave “The Agenda for the Future”, consisting of the 7 pillars; Water, Power, Food, Pollution, Changing Markets, Health & Care and Education, has been a topic during the EMCup for a few years now. We all know that the world population is expected to grow to 9 billion in 2050, but do we also know the demographics of this population and the influence this has on our industry?
The ageing of the population is one of the most important trends
consumer and 27% more than the 35 to 54 year olds, who are the
determining the living and working conditions of the future. Within 35
second biggest spending generation. Despite this, the report reveals
years, there will be more people alive older than 60 than there will be
that the UK Hospitality & Leisure Sector has missed out on at least
people younger than 15. During most of the 21st century, the people
£16 billion in additional revenues by underestimating the spending
over 60 will be the fastest-growing consumer group in the world.
power of this generation in the last year.
This “Agequake” influences the business models of various industries such as health & care, retail, technology and hospitality. Luckily, it also
It’s time to understand the needs of the ageing population, so our
brings plenty of opportunities!
industry can cater to this important age group! It is an extraordinary business opportunity, for those who dare to look ahead and make
Research by Barclays shows that the over 65s added £37 billion to the
timely adjustments. And that is exactly what the 2015 EMCup will
UK economy through spending on the Hospitality & Leisure sector
challenge you to think about!
in 2014. They contributed over a third (36%) more than the average
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Impression of the Business Jury
WESTBRIDGE
E U R O P E
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Hosting City: Maastricht We invite you to Maastricht! A truly European city, known around the world for its hospitable character. Not only was the important “Treaty of Maastricht” signed here in 1992, the city itself is located at an international crossroads and cities such as Brussels, Liège, Aachen, Cologne and Düsseldorf are within an hour’s journey.
A city with Spanish and Roman ruins, offering sophisticated food and drinks, French and Belgian twists in the architecture – are we still in The Netherlands? Located on the border between The Netherlands and Belgium, Maastricht is one of the oldest cities in The Netherlands, which is reflected in the beautiful old architecture, from medieval town ramparts, to cobblestone paving of alleys and streets, seventeenth century facades and a Roman bridge. Located in the southernmost tip of The Netherlands, this city has a reputation of being a little foreign
Although Maastricht is not a very big city (125.000 inhabitants),
even in its own country.
it is usually buzzing with people day and night, many of which are students. There are hundreds of shops, bars, cafés and restaurants
Ceramics, paper and glass have dominated the city’s economy for
– Maastricht has the highest café density of The Netherlands: 1 café
decades. Nowadays the most important industries in Maastricht are
per 350 inhabitants versus 1 per 900 on average. One thing about
the financial and business servic-
Maastricht is indisputable: it is a city with a vigorously European out-
es industry (19.4%), trade/hotel
look that promotes itself as a nexus of lifestyle, hospitality, knowledge
and catering industry (19.4%)
and culture!
and the education/health care Maastricht
sector (31.4%). The city has also
Maastricht boasts over 130 international institutes. Although their
developed strongly because of
activities are quite varied, they have one thing in common: thanks to
the presence of a University and
their extensive and vibrant networks, Maastricht is in intimate daily
a College of Higher Education.
contact with the entire world. The perfect city for the EMCup!
“The Maastricht Treaty” - February 7th 1992 - The Netherlands Maastricht gained international fame as the host of the European Summit of 1992, where the “Treaty of Maastricht” was adopted as the formal foundation of the European Union. Being one of the original members and founders of the European Community, the Dutch government arranged a ceremony inside the Provincial Government Buildings on the Meuse, for representatives from the twelve member states of the European Community.Iit has become known, as the birthplace of the European Union, European citizenship, and the single European currency.
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“The EMCup offers all the ingredients to kick start your career in hospitality!� Charles van Goch Mise en Place
Servicecenter 4Hospitality HotelloTOP and the European Mise en Place Cup are initiatives of Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a unique and extended network for companies as well as professionals who are active within the hospitality industry, to exchange thoughts, do business and share knowledge.
Hospitality is the foundation of our organisation and is incorporated
• Maintaining, assembling and optimising existing networks
in everything that we do and express as a network company.
• Developing new initiatives and connecting them to other networks • Enthusing young professionals for, and introducing them to,
We are the linking pin within 4 areas: HOTEL, EDUCATION,
FOODSERVICE and CATERING. Our primary objective is to provide all
• Offering services and knowledge to support others
the hospitality industry
kinds of services to hospitality related businesses, with the goal to make connections and to facilitate networking. We aim to create the
With this in mind we will support you throughout this competition
largest international networking platform for the hospitality industry
with knowledge and experience. We will assist you with the pre-
in Europe, in order to stimulate and increase business. We intend to
assignments and cases, and answer any questions that you may have
reach this goal by:
leading up to the competition, as well as during the competition days.
www.servicecenter4h.com We look forward to meeting you during the EMCup 2016!
The team
Stephanie van Oorschot Tom de Lepper Office Manager
Commercial Manager
Stephanie Cleven
Anne Dupont
Marvin Pranger
Lis Collijn-Jansen
Silvan Falchi
Project Manager
Project Manager
Marketing Manager
Graphic Designer
Graphic & Webdesigner
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Want to join? Do you want to broaden your horizon and expand your international network? Then the EMCup is the perfect opportunity! After receiving elaborate feedback from participating schools and business jury members, we have made some changes to the assignments and grading process. Please read the new procedure carefully.
Criteria
to fill out the MEPS scan, which will be used during the competition
To participate in the EMCup, the following criteria have to be met
days. Further, each team needs to create a creative introduction
• The Hotel Management School needs to be located in Europe
movie (max. 1 minute). These two assignments are not included in
• Each school sends one team of min. 4, max. 5 students & 1 or 2 coaches*
the official grading.
*To select the team members, the EMCup organisation suggests to hold an internal competition.
Preparation Phase
Competition day 1
The first competition day is about getting to know each other.
Prior to the competition days, each team has to prepare four
Networking is the key component. The students will take part in
assignments. Two of these are included in the judging, and compose
an interactive training session moderated by Q-Staff, to optimally
35% of the total score. The definite assignments, including detailed
prepare them for the day ahead.
information and deadlines, will be sent to the teams after the registration deadline
Competition day 2
During the second day, the official part of the competition takes place Assignment 1 – Rumour around the Brand
and the teams receive Assignment 2B and 3.
The students have to promote their school, their team and the EMCup, by creating ‘Rumour around the Brand’ via social media. Weight: 10%.
Assignment 2B – Pitch Academic Paper Each team has to present the findings of their academic paper
Assignment 2A – Academic Paper
(Assignment 2A), during a pitch of maximum 2 minutes. This pitch will
Each team has to write a paper of maximum 5 pages, related to the
be presented on stage. Weight: 15%.
theme ‘Surfing the Silver Wave’. Each paper is assessed by at least 3 members of the Business Jury. Weight: 25%.
Assignment 3 – Case Each team will receive a case to solve, related to the theme of the
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Additional assignments
EMCup. Their findings have to be pitched before the business jury.
In addition to the two official assignments, each team member has
Weight: 50%.
Top ten
The top 10 will be calculated based on the grading of Assignment 1, 2A, 2B and 3. These teams will receive the final assignment, Assignment
Judging & Procedure EMCup 2016 Pre-Competition Phase
4, which they have to pitch before both the business jury and the
Assignment
%
Judged by
Remarks
other teams. The team with the best score of Assignment 4 will be the
Assignment 1
10%
Klout
Measured every few weeks
winner of the EMCup 2016!
Assignment 2A 25% Business Jury
Participation costs
Competition Days
To provide a high-quality programme, we ask for a participation fee of â‚Ź 145,- per team member (students and coaches). The following is included in this fee: 1. Two overnight stays including breakfast on Sunday the 14th of February and Monday the 15th of February 2016 (1 room is
available for each team of students, 1 room available per coach);
2. Transport during the official EMCup programme; 3. Food &Beverage during the official EMCup programme;
Other costs
As usual, transport to and from Maastricht has to be paid by the participating teams. Pre- and post-nights are not included, but special requests can be taken care of by the EMCup organisation.
Assignment
%
Judged by
Each paper is judged by 3 Business Jury Members
Remarks
Assignment 2B 15% Jury Room
A draw determines which teams present for which jury
Assignment 3 50% Jury Room
Judged by the same jury room as Assignment 2B
Based on the above percentages, all scores are calculated. The best scoring teams per jury room go through to the Top 10. Scoreboard wiped clean. Top 10 (Scoreboard wiped clean) Assignment
%
Judged by
Remarks
Final Assignment
70%
Business Jury
All jury members vote
Final Assignment 30% Audience
Students & Coaches who are not in Top 10
Final Assignment is pitched before, and judged by, the whole audience. This assignment determines the winner of the EMCup 2016.
Register via www.emcup.eu, before Friday the 31st of October! 19
European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • organisation@emcup.eu www.emcup.eu • T #emcup2016 • f emcup.eu