OFF THE FIELD NFL WIVES ASSOCIATION 23RD ANNUAL CHARITY FASHION SHOW SPONSORSHIP OPPORTUNITIES
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CELEBRATING 23 YEARS OF IMPACT: FASHION, PHILANTHROPY, & INCLUSION Phenomenal women strut the runway for a charitable cause. Known as a marquee event of Super Bowl week, the Off The Field NFL Wives Association Annual Charity Fashion Show is a must attend event.
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ABOUT OFF THE FIELD
Off the Field NFL Wives Association (“OTF”) honors the leadership qualities of women in Super Bowl host cities who have made remarkable strides to improve the lives of women and children. We pay tribute to those who make a difference in their communities through the presentation of The Off The Field Woman of Impact Award and The Danielle Beverly Courage Award. OTF was established on February 16, 2006, in Washington, DC as a national non-pro t organization, after 6 years of successful fashion shows (and giving back to families through efforts with Habitat for Humanity). The organization is comprised solely of the wives and signi cant others of active and retired NFL players. OTF is a 501c(3) charitable organization that strives to be a resource to its members and their communities. The purpose of OTF is to have an alliance of women within a network who are fully committed to collectively affect change within themselves as well as their communities. Through our charitable efforts, OTF has donated over $1 million into the hands of service providers, including hospitals and organizations that support children and families.
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EVENT INFORMATION FASHION SHOW This event was created to support local and national charities supported by the Off the Field NFL Wives Association, the of cial National Football League (NFL) Players’ Wives Association.
FEBRUARY 2024— LAS VEGAS, NV Striving to honor Off The Field's philanthropic mission, the purpose of the event is simple: • Create a unique football-related signature fundraising event to be held in honor of the Super Bowl • Honor and pay tribute to the leadership qualities of women in Super Bowl host cities who have made remarkable strides in improving the lives of women and children • Raise money in support of local host city charities • Develop enduring relationships and connections between Off the Field and the Super Bowl host cities
Off The Field Achievement Recognition Award - Teri P. Smith Danielle Beverly Courage Award: - Lacey Leonard Past recipients include: Cookie Johnson- Author & Philanthropist; Kathy Ireland- CEO & Former Model; Rebecca King Crews- Actress; Candy DeBartolo Restaurateur and Philanthropist; Lauren Dungy - VP of The Dungy Family Foundation; MJ Acosta-Ruiz, Reporter for NFL Network; Tracey Otey Blunt - SVP Corporate Communications, NFL; Mayor Keisha Lance Bottoms Mayor of Atlanta; Nina Vaca - CEO, Pinnacle Group; Holly Robinson Peete - Actress, Activist, Talk Show Host, and Philanthropist; Congresswoman Fredericka S. Wilson Member of US House of Representatives, representing Florida’s 24th congressional district; and, so many more.
Please email PR@OffTheFieldPWA.org for additional information.
OFF THE FIELD AWARDS Each year, Off The Field NFL Wives Association recognizes impactful community leaders from the Super Bowl Host City, as well as, inspirational members from our organization. We congratulated the following passionate and fearless Phoenix, AZ individuals as winners for 2023:
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Off The Field Impact Award: - Kimberly A. Post - Nicole Bidwill - Kimberly J. McWaters
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GRAND CANAL SHOPPES AT THE VENETIAN RESORT LAS VEGAS
Grand Canal Shoppes at The Venetian Resort Las Vegas is the epicenter of luxury dining, thrilling attractions and show-stopping shopping. Located in the heart of the famed Las Vegas Strip, the iconic destination combines quaint Venetian charm with unparalleled experiences. The iconic destination is known as one of the world’s emporiums of style and the ultimate mecca for the fashion forward. The destination features over 160 signature stores with dozens of the world’s premier luxury brands including Shinobi Menswear, the agship Louis Vuitton, Bellusso, Burberry, Kate Spade New York, Tory Burch, Jimmy Choo, Michael Kors, Robert Graham and Ferragamo, as well as iconic brands such as Banana Republic and Coach. Boasting over 40 restaurants, The Shoppes offers a global dining line-up with a variety of cuisines. The world-class destination houses celebrity chef-led restaurants including CUT by Wolfgang Puck, Carlo’s Bakery and Buddy V’s Ristorante by “Cake Boss” Buddy Valastro, as well as exclusive dining concepts such as the Brazilian-Peruvian-Japanese restaurant, SUSHISAMBA, “America’s Steakhouse,” Smith & Wollensky, the Asian fusion hotpot venue, The X Pot, and the newest French Mediterranean restaurant, Villa Azur. The Shoppes is also home to unique experiences throughout the destination. In St. Mark’s Square, the Streetmosphere cast perform complimentary Pop Opera performances daily that unexpectedly delight and entertain shoppers. The destination also offers an unparalleled combination of entertainment options including Madame Tussauds, TAO Asian Bistro & Nightclub, Minus5 Ice Experience, where everything is made of ice, Sandbox VR, featuring augmented reality with “Star Trek: Discovery Away Mission,” KAMU Ultra Karaoke, a luxury karaoke lounge on the Strip, PanIQ Escape Room & Lounge, Atomic Saloon Show by Spiegelworld, and Flight Club Social Darts, a London-based immersive darts concept.
LAS VEGAS, NV Las Vegas continues to build upon its reputation as a vibrant showcase for the extraordinary. This is the city that attracts nearly 43 million visitors a year by offering the grandest hotels, the biggest stars in entertainment, the highest caliber of award-winning chefs and master sommeliers, and, of course, the brightest lights. SHOPPERS PARADISE Drawing an in ux of designers and upscale specialty boutiques, Las Vegas has become one of the premium world-class shopping destinations in the country, with headliners such as Harry Winston, Manolo Blahnik, Off-White, Jimmy Choo, and Dolce and Gabbana FIELDS OF GREEN The forty-plus golf courses in Las Vegas, designed by the likes of Jack Nicklaus, Pete Dye, Tom Weiskopf and Robert Trent Jones Jr., have put Vegas on the map for golf connoisseurs. Each course is within a one-hour radius of the city, offering challenging play and beautiful desertscapes, owing waterfalls, rolling greens and mountain views. RELAX AND RECHARGE The spa experience has arrived in Las Vegas. Home to 5 Forbes 5-Star Spas, more than any other city in the country, Las Vegas resorts offer the most luxurious and varied spa experiences anywhere, from The Spa at Wynn Las Vegas to The Spa & Salon at ARIA, The Spa at Four Seasons, Qua Baths & Spa at Caesars Palace and Canyon Ranch® Spa + Fitness at the Venetian. WORLD-CLASS CUISINE A growing roster of gourmet restaurants and unparalleled wine and food adventures in Las Vegas have been honored for its fantastic fare and exquisite cuisine, and are created by the likes of Hubert Keller, Guy Savoy, Emeril Lagasse, and Wolfgang Puck. To accompany its growing list of world-class chefs, Las Vegas has attracted more master sommeliers than any other U.S. city. ENTERTAINMENT CAPITAL Las Vegas commands the title of "Entertainment Capital of the World." Some of the world's most exciting and versatile entertainers have performed here, while popular touring Broadway shows stop at the Smith Center for the Performing Arts in downtown Las Vegas. Other entertainment options include A-list headliners who regularly bring their shows to Las Vegas showrooms and arenas; as well as several resident Cirque du Soleil productions, comedy clubs, magicians, classic Las Vegas revues, and more.
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SIZZLING NIGHTLIFE From a wave of upscale "ultra-lounges" sweeping the Strip to outdoor experiences like Wynn Las Vegas Lake of Dreams show, attendees can choose from a wide array of offerings. There’s also a variety of venues downtown that bring nightlife and music to the Fremont East Entertainment District. With hip surroundings, signature drinks and an "anything goes" attitude, ultra-lounges have redesigned Vegas nightlife, providing a new way to party on the Strip.
PRIMARY BENEFICIARY- THE BILETNIKOFF FOUNDATION The Biletnikoff Foundation’s mission is to commemorate Tracey Biletnikoff's life and her untimely death and to enable young people to realize their full potential through the support of community and education programs that effectively address the related problems of substance abuse, domestic violence, and human traf cking. The Biletnikoff Foundation was established in 2000 after Tracey Biletnikoff was brutally murdered by someone she knew. Tracey was actively raising funds for a teen residential facility. Tracey lived for 20 years, but her dream did not die with her. In 2000, the Foundation launched Tracey's Place of Hope, supported by the Women's Recovery Association in Burlingame, CA, a residential program for adolescent girls in crisis with mental health, substance abuse, and domestic violence. The second Tracey's Place of Hope, supported by Koinonia Homes for Teens in Loomis, CA, was established in 2014 to manage ages 14 to 18—a residential program for adolescent girls in crisis with mental health, substance abuse, and human traf cking. Tracey's Place of Hope teaches teens the necessary skills to live independently; the average stay is 12 to 24 months. —This facility has clocked in over 2,000 hours of psychotherapy services and has served over 200 teens. The Biletnikoff Center of Hope, supported by Koinonia Homes for Teens in Loomis, CA, was established in 2023 as a counseling and activity center for teens and is an extension of Tracey’s Place of Hope. The Center helps turn tragedy into daily miracles with trauma-based psychotherapy services, gardening, yoga, bible studies, and fresh-air gathering spaces for healing.
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In 2023, the Biletnikoff Foundation has been able to expand with the Healing Center in Nevada to help even more teens turn their lives around. The Healing Center will offer trauma-speci c treatment to sex traf cked victims with the goal of having them move along the continuum of healing from victim to survivor and then thriving in our community. Through this program, victims will receive treatment and services to address safety needs, gain a deeper understanding of the victimization they have experienced, improve self-esteem, develop and /or enhance motivation for change, improve life skills, and empower them to reach life goals. The Healing Center is the rst of its kind in the nation. This ten-acre facility will serve over 60 girls, ages 10 to 18, with a series of homes, an on-site school, a meeting space, a library, a computer lab, healing gardens, and a yoga and meditation room. Most of our teens come to Tracey's Place of Hope and the Biletnikoff Center of Hope with little vision for their future but ourish when given the opportunity. Page 7
PAST BENEFICIARIES 34 Ways Foundation
HollyRod Foundation
Autism Speaks
Illumination Foundation
Beyond the Game
JT's Hand Neonatal Fund
Boys & Girls Club of Brazoria County
LadyLike Foundation
Cherish A Jewel
Miami Children's Health Foundation
Covenant House of Texas
Notes for Notes
Diabetes Research Institute Foundation
Omar Stoutmire's Players of Life Foundation
Doorways of Destiny
Peyton Manning Children's Hospital
Eric Beverly Foundation
Phoenix Children's Hospital
Feed the Children
Quest To Cure Sickle Cell Anemia Foundation
Feeding Tampa Bay
Reach Higher
Fever FC Youth Soccer Club
St Jude Children's Research Hospital
Forever Young Foundation
Swing 4 Diabetes
GEMS
The Kwamie Lassiter Foundation
Habitat for Humanity
The Salvation Army International
Hampton Roads Football Team
Trayvon Martin Foundation
Hampton Roads Youth Foundation
Women's Foundation of Minnesota
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PREVIOUS MEDIA PARTNERS
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PREVIOUS MEDIA PUBLICATIONS
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MARKETING & SOCIAL MEDIA Off The Field NFL Wives Association actively creates and manages its marketing and social media efforts to robustly engage the community on and of ine. This represents a prime opportunity for a sponsor to get their brand in front of a diverse local and global community. In our 21-year history, OTF has been covered by over 1,000 media outlets. Over 585,000,000 people have been reached through our communications and strategic social and traditional media placements. OVER 50 MILLION PEOPLE WERE REACHED THROUGH FACEBOOK, TWITTER AND INSTAGRAM IN 2022.
* A SAMPLE OF OUR REACH: DIGITAL MARKETING REACH
50,428,000 + Media Outlet related Digital Impressions
SOCIAL MEDIA ENGAGEMENT
54.2 MILLION
37.9 MILLION
8.2 MILLION
4.3 MILLION
EMAIL DATABASE
28,000K
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*This snapshot of our reach is maximized and re ected by the overall campaign reach for the OTF Fashion Show events during Super Bowl LVI 2022 in Los Angeles, CA. Our brand and content is greatly impacted by our exposure to NFL Players, wives and signi cant others, celebrities, strategic partners, media, and other entities.
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EVENT IN NUMBERS
22nd Annual Event In Numbers
20
22
22 Sold Out Fashion Show Events
$1,000,000 Over $1million dollars raised
Super Bowl Host cities
Years of energetic & lavish runway shows
6,500
#of total attendees
100,000,000
Avg. Super Bowl Viewers
60,100,000
female Super Bowl viewers
685,500,000+ people reached through media
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Innumerable & Invaluable amounts of: # of Miles Traveled
44 Amazing Women honored
# of Ideas Exchanged
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*This snapshot is re ected by the overall campaign reach for the OTF Fashion Show events as of Super Bowl LVII 2023 in Phoenix, AZ. Our brand and content is greatly impacted by our exposure to NFL Players, wives and signi cant others, celebrities, strategic partners, media, and other entities. fl
Charitable Benefactors
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SPONSORSHIP
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SPONSORSHIP Off The Field NFL Wives Association will celebrate 22 years of impact with a premier and landmark moment that will fuse fashion, philanthropy, and inclusion. It will showcase the dynamic women that empower the men of the NFL and amplify a message of sisterhood and community. Your company can acquire a signi cant amount of brand exposure and opportunities to network with the NFL’s elite – in uential women in sports, current and retired players, celebrities, agents, media, executives and VIP guests – through sponsorship of an exclusive experience. We are pleased to offer a variety of partnerships designed to t each brand or company’s marketing objectives and budgets, from customized gifting and strategic product placement to event driven marketing. All sponsorships are sold on a rst-come, rst-serve basis. Multi-year sponsorships are also available, as well as, custom sponsorships tailored to t your brand. All sponsorship packages offer hospitality privileges and packages that will bring fashion, football, philanthropy and women in sports together to offer a unique luxury experience for your company’s supporters or guests unlike any other Super Bowl package. For customized sponsorship opportunities, please do not hesitate to contact us. PR@offthe eldn wa.org
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SPONSORSHIP LEVELS SUPER BOWL TITLE SPONSOR • •
• • •
2024 premier product placement; Brand recognition and logo inclusion on all printed materials, Off The Field NFL Wives Association (“OTF”) distributions, media, social media and OTF website; Two (2) tickets to Super Bowl LVIII Full page inclusion in OTF 2024 Super Bowl Collectors Book (inside cover ad); Company literature and/or memento included in swag bags delivered to NFL wives/models and players;
END ZONE SPONSOR • • • •
2024 premier product placement; Brand recognition and logo inclusion on all printed materials, OTF distributions, media, social media and OTF website; Full page inclusion in OTF 2024 Super Bowl Collectors Book; Company literature and/or memento included in swag bags delivered to NFL wives/models and players;
$250,000 [LIMITED TO 1 SPONSOR] • • • • • • •
Logo Inclusion on Step & Repeat; Signature OTF Game Ball; Fourteen (14) OTF Fashion Show tickets with premium seating. Company Logo on event volunteer t-shirts; Company Photo with NFL Celebrity at Fashion Show; Recognition of your generosity during the event; Exclusive experiential segment with Fashion Show models.
$100,000 [LIMITED TO 2 SPONSOR] • • • •
Company Photo with NFL Celebrity at Fashion Show Logo Inclusion on Step & Repeat; Signature OTF Game Ball; Ten (10) OTF Fashion Show tickets with premium seating.
TOUCHDOWN SPONSOR • • •
2024 limited product placement; Brand recognition and logo inclusion on all printed materials, OTF distributions, social media and OTF website; Half page inclusion in OTF 2024 Super Bowl Collectors Book;
$50,000 •
• •
Company literature and/or memento included in swag bags delivered to NFL wives/models and players; Signature OTF Game Ball; Six (6) OTF Fashion Show tickets with premium seating.
*A glossy, full-color printed version of the OTF 2023 Super Bowl Collectors Book is distributed to Sponsors and VIP guests. A digital version is distributed to all attendees.
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SPONSORSHIP LEVELS FIELD GOAL SPONSOR • • • • •
Logo inclusion on OTF website; Quarter page inclusion in OTF 2024 Super Bowl Collectors Book; Company literature and/or memento included in swag bags delivered to NFL wives/ models and players; Signature OTF Game Ball; Four (4) OTF Fashion Show tickets with premium seating.
FIRST DOWN SPONSOR • • • •
$10,000
Logo inclusion on OTF website; Logo inclusion on “Thank You” page of OTF 2024 Super Bowl Collectors Book; Company literature and/or memento included in swag bags delivered to NFL wives/ models and players; Two (2) OTF Fashion Show tickets.
FULL PAGE AD IN OTF 2024 SUPER BOWL COLLECTORS BOOK •
$25,000
$1,000
Ad placement in the OTF 2024 Super Bowl Collectors Book will allow companies to bring exposure to their product or brand. The OTF Super Bowl Collectors Book will be available both in print and digital formats. *A glossy, full-color printed version of the OTF 2024 Super Bowl Collectors Book is distributed to Sponsors and VIP guests. A digital version is distributed to all attendees.
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THANK YOU We are grateful for our previous Sponsors! With your support, we continue to advocate for and support children, women & families within our communities and around the world.
WWW.OFFTHEFIELDNFLWA.ORG
For further information, please contact: OFF THE FIELD NFL WIVES ASSOCIATION: PR@OffTheFieldPWA.org
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