SPONSORSHIP OPPORTUNITIES
24 Annual Off The Field NFL Wives Association Charity Fashion Show
Mission and Vision
Mission (Purpose): Off The Field, the official NFL Wives Association for Wives and significant others, is committed to fostering and developing sisterhood and serving the NFL communities through philanthropic efforts.
Vision (Promise): Empowering connections, igniting compassion, and inspiring change Off The Field envisions a vibrant community where every NFL wife and significant other thrives in a sisterhood dedicated to uplifting lives and leaving a lasting impact on NFL communities through unwavering philanthropic endeavors.
Theory of Change: OTF aspires to be the driving force behind transformative change in NFL communities. We envision a future where our commitment to fostering sisterhood becomes a catalyst for positive impact. By uniting wives and significant others, we aim to create a ripple effect of empowerment, inspiring our members and the broader NFL communities. Through strategic philanthropy, we envision a network of thriving, resilient communities embodying the lasting change we collectively strive to achieve.
Values (Operating Principle): The Rule OTF Lives By: We Are OTF! The Official NFL Wives Association
– Connecting communities, families, and football!
Off The Field NFL Wives Association Super Bowl Charity Fashion Show
The annual Off The Field NFL Wives Association Super Bowl Charity Fashion show is a full-production event featuring the wives and significant others of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity.
In New Orleans, 2002, Super Bowl XXXVI marked the inaugural Players Wives Fashion Show event. Since then, the Off The Field NFL Wives Association (OTF) Fashion Show has grown to become a marquee event of Super Bowl Week, a sold-out experience, and a media sensation. The fashion show, now recognized by the National Football League as an officially sanctioned event, continues to be one of the most highly anticipated events during the Super Bowl, attracting women from all walks of life. The Off The Field Players Wives Association, officially chartered in 2006, has not only supported over 50 charities but also donated over $1 million dollars to various organizations. The impact and sisterhood generated from this idea are truly priceless.
Celebrating 23 Years of Impact: Fashion, Philanthropy, & Incl i
Phenomenal women strut the runway for a charitable cause.
Known as a marquee event of Super Bowl week, the Off The Field NFL Wives Association Annual Charity Fashion Show is a must attend event.
EVENT DETAILS
Event Informatio
Charity Fashion Show Date: Friday, February 7, 2025
Location: Canal Place, 3rd floor
Time: 2pm-4pm
PURPOSE OF THE CHARITY FASHION
SHOW
This event was created to support local and national charities supported by Off The Field. The charity fashion show strives to honor Off The Field's philanthropic mission by creating a unique football-related signature fundraising event to be held in honor of the Super Bowl.
The 2025 charity fashion show will honor and pay tribute to the leadership qualities of women in New Orleans who have made remarkable strides in improving the lives of women and children.
In addition, the 2025 charity fashion show will raise funds to support this year ’ s beneficiaries; Sideline Pass and The Robert Royal Foundation.
OFF THE FIELD AWARDS
Each year, Off The Field recognizes inspirational members from our organization and impactful community leaders from the Super Bowl Host City, through the presentation of “The Danielle Beverly Courage Award” and “The Off The Field Woman of Impact Award”.
The Danielle Beverly Courage Award – awarded to an individual who personifies an incredible amount of strength and determination. This award is named after Danielle Beverly, a courageous member of Off The Field who battled and beat breast cancer four times.
The Off The Field Woman of Impact Award – awarded to an individual who has shown continued dedication to causes committed to community service and philanthropy.
Past Award Recipients
MJ Acosta, Woman to Watch Award
Roberta Adams, MD Phoenix Children s Hospital
Kiersten Allen Tampa Bay Buccaneers
Gayle Benson Director of New Orleans Saints
Susan Berman, President and CEO of Fresh Start Women s Foundation
Angela Biletnikoff Woman of Impact
Traci Otey Blunt, NFL Executive of the Year Award
Dionne Boldin Co- Founder of Anquan Boldin Foundation Philanthropist
Mayor Keisha Lance Bottoms, Mayor of Atlanta
Gretchen Bradford, President of Pontchartrain Park Neighborhood Asssociation
Dr. Niceta Bradburn, Neonatologist St. Vincent Hospital (WOI Health)
Angela Braly, President and CEO WellPoint (WOI Philanthropy)
Leah Chase Queen of Creole Cuisine
Doris Christopher Founder Pampered Chef
Tina Simmons DeFoor, SVP of Human Resources Comcast, Woman of Impact
Dorothea N. Douglas, MD, Bone Marrow Transplant Physican Phoenix Children s Hospital
Candy DeBartolo Businesswoman Philanthropist
Lauren Dungy Vice President of Dungy Family Foundation
Beth Ficquette Exec Director The Centre for Women
Rosa M. Gatti ESPN
Nancy Gill NFL Senior VP Human Resources
Anna R Giuliano Moffitt Cancer Center Foundation
Gloria Giunta American Cancer Society, Greater Tampa Unit
Cindy Gruden Tampa Bay Buccaneers
Marizn Gryzlo, The Tyra Banks TZONE Foundation
Lynda Hamilton, Community Affairs & NFL Charities, NFL
Janet Hill, Hill Family Advisors
Janice Bryant Howroyd, Woman of Impact- Entrepreneurship
Kathy Ireland, Woman of Impact- Philanthropy
Cookie Johnson Woman of Impact- Advocacy
Mrs. Erika Liles, COO of KWL Enterprises & Philanthropist
Patricia A. Manley, Principal of Thurston Elementary School Ann Arbor, MI, Education Award
Cynt Marshall, Leadership Champion Award
Sandra Douglass Morgan, Woman of Impact
Phyllis Newhouse, CEO of Xtreme Solutions Inc, Woman of Impact
Lisa A. Payne, Vice Chairman CFO Taubman Centers Inc.
Dr. Athena C Pekraou, MD, Miami Childrens Hospital
Leah Pump, Woman of Impact- Community
Holly Robinson Peete, Actress Activist, Talk Show Host and Philanthropist
Donna Richardson-Joyner Inspirational Fitness Instructor & Philanthropist
Jan Rees-Jones Rees-Jones Foundation
Nancy C. Rodgers, wife of Mary Kay co-founder & Philanthropist
Robin Roberts Anchor, Good Morning America
Nancy M Schlichting, President & CEO of Henry Ford Health, Medical Award
Nina Vaca, Chairman & CEO PInnacle Group, Entrepreneur, Philanthropist, Global Leader
Myra Selby, Parner ICe Miller LLC (WOI Business Civic)
Tina Simmons Defoor, Comcast
Sarah Thomas, Game Changer Award
Nancy Gill, NFL Senior VP, Human Resources
Anna R Giuliano, Moffitt Cancer Center Foundation
Latricia Smith, Volunteer for Habitat for Humanity Good Samaritan Award
Marlo Thomas, Actress Author & Activist
Joy Taylor, Woman to Watch Award
Pat Smith, Founder /CEO of Treasure You and President of Pat & Emmitt Smith Charities
Laurita Thomas, Associate VP of HR at University of Michigan Human Service Award
Dr. Jen Walter, Game Changer Award
Congresswoman Fredericka S. Wilson, Woman of Impact
Previous Danielle Beverly Courage Award recipients include: Kimberly Alexander Dr Keisha Kirkland, Teri
Upshaw, Niya Brown Matthews Kristin Young, Ericka Lassiter, Mitzi Testaverde, Sarina Murphy Rebecca
King-Crews, and Chie Smith. This nominee must be a member of Off The Field.
Past Charitable Benefactors
34 Ways Foundation
Autism Speaks
Beyond the Game
Biletnikoff Foundation
Boys & Girls Club of Brazoria County
Caris Sports Foundation
Cherish A Jewel
Covenant House of Texas
Diabetes Research Institute Foundation
Doorways of Destiny
The Eric R. Beverly Family Foundation
Feed the Children
Feeding Tampa Bay
Fever FC Youth Soccer Club
Forever Young Foundation
GEMS
Habitat for Humanity
Hampton Roads Football Team
Hampton Roads Youth Foundation
HollyRod Foundation
Illumination Foundation
JT's Hand Neonatal Fund
LadyLike Foundation
Miami Children's Health Foundation
Notes for Notes
Omar Stoutmire's Players of Life Foundation
Peyton Manning Children's Hospital
Phoenix Children's Hospital
Quest To Cure Sickle Cell Anemia Foundation
Reach Higher
St Jude Children's Research Hospital
Swing 4 Diabetes
The Kwamie Lassiter Foundation
The Salvation Army International
Trayvon Martin Foundation
Women's Foundation of Minnesota
2025 Beneficiary SIDELINE PASS
Sideline Pass is an organization dedicated to educating and empowering young women through both classroom seminars and community outreaches.
JenniferHale-Founder
Jennifer Hale is an award-winning journalist who now works for Fox Sports covering the NFL and the NBA, as both a sideline reporter and an anchor. Through her work for the NFL on Fox and Fox Sports Southwest, Jen has covered the premiere players for both leagues during their largestevents,suchasattheSuperBowlandduringtheAll-StarWeekend.
Whenshe'snotcoveringthesidelines,JenusesherversatiletalentstohosteventssuchastheFinalFour'sOscarRobertsonTrophyPresentation, mediate discussions like the Laureus Foundation's Legend-to-Legend Series, or emcee various charity events, including the Lighting of the French Quarter Balconies benefitting Children's Hospital. She also serves as a spokesperson for women ' s health at Thibodaux Regional Medical Center.
BoardofDirectors:
JenniferHale,ChristyCaballero,ChristinaChapuis,DanielleMcAllister,ReaganCharleston,Esq.&TamicaLee
Thankyouforbeinganessentialpartofourmission. www.sidelinepass.org
2025 Beneficiary
THE ROBERT AL FOUNDATION
Founded in 2006, The Robert Royal Foundation is a 501(c)(3) organization dedicated to empowering youth in our community through a holistic approach that emphasizes wellness, healthy living, and educational advancement. Inspired by Robert Royal's legacy, our mission is to combat the childhood obesity epidemic and foster a supportive environment for young people to excel. Our primary objectives include promoting wellness and healthy living by encouraging physical activities and providing resources that promote a healthy lifestyle. We are committed to offering education scholarships to support academic advancement and career aspirations. Our programs are designed to address childhood obesity through comprehensive education, exercise, and nutrition guidance. By equipping young people with the knowledge and tools necessary for informed decision-making, we strive to empower them to lead healthier, more successful lives. Additionally, we aim to support community development by creating a nurturing environment where youth can grow and thrive with the opportunities and resources they need to succeed. Through these efforts, we bridge the gap between dreams and reality for the youth in our community.
Thank you for being an essential part of our mission. www.robertroyal.org
Previous Media Partners
Previous Media Publications
Sold Out Fashion Show Events
Over $1 million dollars raised $1,000,000
#of total attendees over 10,000 23 Super Bowl Host cities
Years of energetic & lavish runway shows
685,500,000+ people reached through media 62 Amazing Women honored Charitable Benefactors
S RSHIP
Sponsorship
Off The Field NFL Wives Association will celebrate 24 years of impact with a premier and landmark moment that will fuse fashion, philanthropy, and inclusion. It will showcase the dynamic women that empower the men of the NFL and amplify a message of sisterhood and community.
Your company can acquire a significant amount of brand exposure and opportunities to network with the NFL’s elite –influential women in sports, current and retired players, celebrities, agents, media, executives and VIP guests – through sponsorship of an exclusive experience.
We are pleased to offer a variety of partnerships designed to fit each brand or company ’ s marketing objectives and budgets, from customized gifting and strategic product placement to event driven marketing. Multi-year sponsorships is available, as well as, custom sponsorships tailored to fit your brand.
All sponsorship packages offer hospitality privileges and packages that will bring fashion, football, philanthropy and women in sports together to offer a unique luxury experience for your company ’ s supporters or guests unlike any other Super Bowl package
Super Bowl Title Sponsor
[Limited to 1 Sponsor]
$250,000
Sponsorship Levels
Two (2) tickets to Super Bowl LIX
Twenty (20) OTF Fashion Show tickets with premium seating
Company Logo on event volunteer t-shirts
Company Photo with NFL Celebrity at Fashion Show
Recognition during the event
Exclusive experiential segment with Fashion Show models
Logo Inclusion on Step & Repeat
2025 premier product placement
Brand recognition and logo inclusion on all printed materials, Off The Field distributions, media, social media and OTF
website
Full page inclusion in OTF 2025 Super Bowl Collectors Book (inside cover ad)
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Signature OTF Game Ball
End Zone Sponsor
[Limited to 2 Sponsors]
$100,000
Touchdown Sponsor
$50,000
Ten (10) OTF Fashion Show tickets with premium seating
Logo Inclusion on Step & Repeat
2025 premier product placement
Brand recognition and logo inclusion on all printed materials, OTF distributions, media, social media and OTF website
Full page inclusion in OTF 2025 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Company Photo with NFL Celebrity at Fashion Show
Signature OTF Game Ball
Six (6) OTF Fashion Show tickets with premium seating
2025 limited product placement
Brand recognition and logo inclusion on all printed materials, OTF distributions, social media and OTF website
Half page inclusion in OTF 2025 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Field Goal Sponsor
$25,000
Sponsorship Levels
Four (4) OTF Fashion Show tickets with premium seating
Logo inclusion on OTF website
Quarter page inclusion in OTF 2025 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
First Down Sponsor
$10,000
Two (2) OTF Fashion Show tickets
Logo inclusion on OTF website
Logo inclusion on “Thank You” page of OTF 2025 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Full Page Ad in OTF 2025
Super Bowl Collectors Book
$1,000
Ad placement in the OTF 2025 Super Bowl Collectors Book will allow companies to bring exposure to their product or brand. The OTF Super Bowl Collectors Book will be available both in print and digital formats
One (1) OTF Fashion Show ticket
www.offthefieldnflwa.org
Logistics@offthefieldnflwa.org
