UAB

BRANDING PROJECT 1

Process, RESEARCH RECORD Book

&

Identity Standards Manual

Ola AlAli 39777 VIS 401 Professor Paul Bantey

Fall 2013 American University of Sharjah Collage of Art, Architecture and Design

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Process and RESEARCH RECORD Book

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VIS 401 Design Studio V Assignment A Professor Paul Bantey Overview Students propose, plan, and carry out a Senior Project within a given broadly defined theme of philanthropic institutions. The proposed project should be positioned in a real context and provide students with an experience of the multi-disciplinary and collaborative nature of design.

It should extend from research and development through to the translation of students’ concepts into concrete design solutions. The project will be developed in conjunction with course instructors. Students will work individually.

Students are required to develop a well-defined design process, demonstrate design management and produce documentation and presentation of an integrated design outcome.

The project is expected to stand on its own as finished work, as well as give substance to an eventual final portfolio.

Projects will be evaluated on the creation and presentation of four components: > > > >

Proposal/brief; Research; Design formulation; Process record.

Potential modalities

> >

Branding/Visual Identity for an existing or proposed company/product (or redesign); Institutional Communication (Annual report, capabilities brochure, corporate brochure, magazine, etc.); Other proposals may be considered with approval of instructor.

Deliverables Hard Copy submissions

> > > >

Final Design Brief (based on distributed guidelines) Two hard bound process record Two hard Bound Identity Manual (based on distributed guidelines) 2D and 3D Application samples (based on distributed guidelines) Properly packaged and submitted Digital Submission

>

Complete .pdf version of presentation/process book

>

Optimized .pdf file 150 ppi of all hard copy submissions above Supplied on CD/DVD and custom jewel case

Assignment sheet is an essential part of the process, as it helps in building down the first and most important elements of the project. It is also a project reference to the student till the minute of production.

7 Initial Research

Etisalat is the Middle East’s leading telecommunications operator and one of the largest corporations in the six Arab countries of the Gulf Cooperation Council, with a market value of approximately Dh81 billion (US$22 billion) and annual revenues of over Dh32.9 billion (US$9 billion). A multinational, blue-chip organisation, Etisalat has operations in 15 countries in the Middle East, Africa and Asia. Nearly 42,000 people are directly employed by the company.

Emaar Properties, based in the United Arab Emirates, is a Public Joint Stock Company (PJSC) listed on the Dubai Financial Market. Established in 1997 with an initial paid-up capital of AED 1 bn.

Emaar Properties is currently the Persian Gulf region’s largest land and real estate developer.

With over 60 companies, Emaar’s activities include property investment and development, property management services, education, healthcare, retail and hospitality sectors, as well as investing in financial service providers.[6] In 2007, the government of Dubai, through the Investment Corporation of Dubai, took a 32%equity stake in Emaar by exchanging land for 28 billion AED worth of stock

Al Jazeera literally “The Island”, abbreviating “The [Arabian] Peninsula”), also known as Aljazeera and JSC (Jazeera Satellite Channel), is a broadcaster owned by the Al Jazeera Media Network and headquartered in Doha, Qatar. Initially launched as an Arabic news and current affairs satellite TV channel, Al Jazeera has since expanded into a network with several outlets, including the Internet and specialty TV channels in multiple languages.

First step of branding was giving options of companies we thought they need to change their design identity. It was important to do research about the history and vision of the company along with looking at the design strategy of the logo.

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a Bank that not only gave Islamic banking to the world, but continues to keep the flag flying high.

As champions of morality, equality and transparency in everything we do, our establishment reflects the modernity, diversity and growth of the city whose name we share.Islamic banking and finance is today one of the world’s fastestgrowing economic sectors.

​ he National Bank of Abu Dhabi (NBAD) has T one of the largest networks in the UAE with an expanding network of 125 branches and cash offices and more than 585 ATMs across the country. NBAD’s growing international network consists of about 60 branches and offices in 18 countries stretching across five continents from the Far East to the Americas, giving it the largest global network among all UAE banks.

Our mission has been the road map for leading to the bank’s significant role in developing Arab economies through financing strategic infrastructural projects across the Middle East /North Africa region (MENA).

Established as a Public Joint Stock Company in 1982, we are one of the leading domestic banks in the United Arab Emirates and are headquartered in Abu Dhabi. We offer a variety of products and services, addressing needs ranging from basic requirements of individuals to the more complex requirements of corporate entities.

Electronic delivery channels, ably supported by an extensive network of Banking Centers spread across the emirates, offer greater banking convenience to our customers.

Narrowing down the research, I chose to re-brand a bank. Therefore, I started doing research about regional and international banks, and comparing their logo and logo type to one other.

9 Initial Research

UNITED ARAB BANK, P.J.S.C. (UAB) was incorporated in 1975 as a joint venture between diverse UAE investors and the French international financial conglomerate, Société Générale (SG).

Vision United Arab Bank will be the trusted partner and the UAE bank of choice for our customers, shareholders, and employees, leading the way to greater financial prosperity while remaining committed to the highest integrity standards.

Mission United Arab Bank is committed to build sustainable long-term partnerships with our key stakeholders, offering a superior customer experience, creating shareholder value, and adopting an innovative banking approach while remaining loyal to our nation’s heritage and contributing to the overall development of the UAE.

My final decision on which bank to re-brand was upon the weakness of the logo and logo type design of the bank. I have compared United Arab Emirates local bank to each other, and reached to a conclusion that United Arab Bank is one of the weakest, which I would be able to design better logo than what they already have.

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Before starting the design process, I had to do research for regional and international banks logos to get inspired by their design.

The research included number of banks of each continent, starting with the Asian and Gulf region banks.

11 Logo inspirations

These are logos from American Banks.

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Logos from European Banks.

13 Logo inspirations

Logos from Canadian and Afrian Banks

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Images from the wall research and investigations.

15 Initial Research

Images from the wall research and investigations.

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After getting inspired with other banks logos in the world, It was important to look at the characteristics that differs a bank in the UAE than any other banks in the region or in the world.

Four main symbols were used to start the design procedure of United Arab Bank (UAB) re-branding, the Falcin, Dagger, Arabesque and the fort which is used in their original logo.

UAB 17 LOGO DIRECTIONS

UAB

UAB

UAB

Initial Graphic and logo type sketches of the Dagger and Arabesque.

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Narrowing down the design symbols that I have chosen, I decided to use the fort as my logo design element as it a strong representation of strength and protectively in the gulf and in the UAE specifically. Moreover, It was important during re-branding to keep some of the elements of the original logos, which in this case the fort.

19 INITIAL LOGO DESIGN

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Initial drawing of the fort.

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Another set of graphic translation of the fort, with an attempt of creating the fort with less elements as possible.

21 INITIAL LOGO DESIGN

In this set of graphic translation, there is an attempt to have less elements of the fort by masking the drawings with geometric shapes.

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In this direction, line weights were used to show the outline of the fort, in order to reach to the most minimal graphic translation of the it.

23 INITIAL LOGO DESIGN

From the three direction that I was going through, the best three were chosen for further experimentation.

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UAB UAB UAB

UAB UAB

UAB UAB After choosing three graphic drawings, It was important to start experimenting with type in order to decide on the final logo along with logo type.

25 LOGO DESIGN process

At early stages I chose to experiment with abbreviation of the bank, which is UAB, along with the graphic drawings that I have created.

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‫البنك العربي المتحد‬ ‫البنك العربي المتحد‬ ‫البنك العربي المتحد‬

‫البنك العربي المتحد‬ ‫البنك العربي المتحد‬ ‫البنك العربي المتحد‬

united arab bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

United Arab Bank

After that, I decided to investigate different typefaces with full bank name, I tried to generate my own typeface along with using the existing ones. It was crucial to choose typefaces that presents strength and growth.

27 LOGO DESIGN process

‫البنك العربي المتحد‬ United Arab Bank

‫البــنــك الـعــربــي المـتـحــد‬ United Arab Bank

‫البــنــك الـعــربــي المـتـحــد‬

United Arab Bank

‫البــنــك الـعــربــي المـتـحــد‬ United Arab Bank

Experimenting type along with the logo drawing.

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united arab bank

united arab bank

united arab bank

Three final logo drawing with final logo type.

29 LOGO DESIGN process

united arab bank

united arab bank

united arab bank

united arab bank

united arab bank

‫البنك العربي المتحد‬ United Arab Bank

The final steps towards the final logo was fixing the chosen typefaces along with the final logo drawing.

Studying the spaces between the Arabic and English type with logo drawing was a crucial part of the process in order to reach to final logo design.

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C=2 M=14 Y=37 K=0

R=2 G=81 B=147

R=253 G=183 B=21

R=21 G=29 B=66

R=182 G=30 B=69 2

C=10 M=100 Y=100 K=2

In order to choose the colour palette of the logo, I had to go back to my initial research and look for the colour palette of the regional and local banks.

31 LOGO DESIGN process

Experimenting colours with the logo drawings

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‫البنك العربي المتحد‬

‫البنك العربي المتحد‬

‫البنك العربي المتحد‬

‫البنك العربي المتحد‬

United Arab Bank

United Arab Bank

‫البنك العربي المتحد‬

‫البنك العربي المتحد‬

United Arab Bank

United Arab Bank

Experimenting colours with the logo drawings and logotype.

United Arab Bank

United Arab Bank

33 LOGO DESIGN process

united arab bank

united arab bank

united arab bank

united arab bank

united arab bank

‫البـنـك العـربـي المـتـحــد‬

united arab bank

Along with colours experimentations, I have done changes with position of the type and logo.

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united arab bank

‫البـنـك العـربـي المـتـحــد‬

United Arab Bank ‫البنك العـربـي المـتحـد‬

Choosing between the last two options was according to position of the logo drawing with the typeface. We also had to choose where the Arabic type should go above the English or the other way around.

united arab bank

‫البـنـك العـربـي المـتـحــد‬

‫البنك العـربـي المـتحـد‬ United Arab Bank

35 FINAL DESIGN process

‫البـنـك العربـي المـتـحــد‬

united arab bank

‫البـنـك العربـي المـتـحــد‬

united arab bank

Final Logo with chosen colour and typeface

36 ‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ ‫اﻟﻤـﺘـﺤــﺪ‬ ‫اﻟﺒـﻨـﻚ‬ united ‫اﻟﻌﺮﺑـﻲ‬ arab bank united arab bank

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

Paul Trowbridge UAB Tower Buhaira Corniche P.O. Box 25022 Sharjah Fax : +971 6 5733906

united arab bank

First attempts to create an envelope. ‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Paul Trowbridge UAB Tower Buhaira Corniche P.O. Box 25022 Sharjah Fax : +971 6 5733906

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

37 APPLICATION process

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

Address: UAB Tower Buhaira Corniche

P.Trowbridge@uab.ae

www.uab.ae

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

Address: UAB Tower Buhaira Corniche

P.Trowbridge@uab.ae

www.uab.ae

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

united arab bank

united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

Address: UAB Tower Buhaira Corniche

P.Trowbridge@uab.ae

www.uab.ae

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

Address: UAB Tower Buhaira Corniche

P.Trowbridge@uab.ae

www.uab.ae

Paul Trowbridge Chief Executive Officer Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

UAB Tower Buhaira Corniche P.Trowbridge@uab.ae www.uab.ae

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

Address: UAB Tower Buhaira Corniche

P.Trowbridge@uab.ae

www.uab.ae

In the first attempts to design business cards, I tried added images that would represent the culture of the Emirates, then I thought it is more formal not to include images in the business card.

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www.uab.ae

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

‫أﺳــﺮع ﺑﻨــﻮك اﻟﺪوﻟــﺔ‬ The fastest ‫ﻧـــــﻤـﻮا‬

Initial attempt to design outdoor advertisement.

The fastest ‫ﻧﻤﻮا‬

growing growing bankininthe theUAE UAE bank

39 APPLICATION process

INNVOICE

united arab bank

UAB Tower Buhaira Corniche P.O. Box 25022 Tel: +971 6 5733906

Date: INNVOICE # Customer ID

12-09-2018 123456 123

Bill to Ola AlAli Sahara Trading Industrial Area Sharjah, 962 tel: +971 6 5665222

DescriptionT

axed

Amount

Financial Service Authority Periodic Fee

231.00

Consumer Financial Education Body Fee

3455.00

Financial Services Compensation Scheme Levy

145666.00

Subtotal Taxable Tax rate Tax due Other

1234.00 4521,00 432113,00 421,00 67990.00

Total Due

1394271.00 $

Important notes 1. Total Payment due is 30 dyas 2.Please include invoice number on your check

Initial invoice design.

$ $ $ $ $

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First outdoor poster.

‫‪41‬‬ ‫‪APPLICATION process‬‬

‫ﻌﺮﺑـﺑـﻲﻲ اﻟاﻟﻤـﻤـﺘـﺘـﺤﺤــــﺪﺪ‬ ‫اﻟاﻟﺒـﺒـﻨـﻨـﻚﻚ اﻟاﻟﻌﺮ‬ ‫ﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ ‫ﻟﻌﺮ‬

‫‪nit‬‬ ‫‪iteedd aarraabb bbaan‬‬ ‫‪uun‬‬ ‫‪nkk‬‬

‫‪www.uab.ae‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫اﻟﺒـﻨـﻚ ا‬ ‫‪united‬‬ ‫‪arab ba‬‬ ‫‪nk‬‬

‫‪united arab‬‬ ‫‪bank‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab bank‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab bank‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab bank‬‬

‫اﻟﺒـﻨـﻚ‬ ‫اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ ‫‪k‬‬ ‫‪b ban‬‬ ‫‪united ara‬‬

‫‪Initial Indoor signage.‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪k‬‬ ‫‪united arab ban‬‬

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Identity Standards Manual

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BRAND INTRODUCTION BRAND summery and inspiration PRECEDENT STUDY and Brand personality Benchmark sketches Selected concepts TYPEFACE SELECTION STUDY TYPEFACE SELECTION STUDY FINAL MARK APPLICATIONS TYPEFACES LOGO LOCKUP AND PRIMARY PALETTE SECONDARY PALETTE LOGO DO’S AND DON’TS applications Colour Applications

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UNITED ARAB BANK, P.J.S.C. (UAB) was incorporated in 1975 as a joint venture between diverse UAE investors and the French international financial conglomerate, Société Générale (SG).

Based in Sharjah and operating with 20 branches throughout the UAE, the Bank offers its clients tailor-made financial services in both corporate and retail banking, and has mainly established itself as a leading solutions provider for a growing commercial and industrial base across the seven emirates. Through the provision of a comprehensive range of Corporate Banking, Retail Banking, Trade Finance, SME banking and Treasury services, UAB is the Bank of choice among major corporate clientele segments in the UAE. With the launch of its “Sadara” premium banking service and Islamic Banking Services, the Bank has grown its retail customer base, aiming to expand further.

Vision United Arab Bank will be the trusted partner and the UAE bank of choice for our customers, shareholders, and employees, leading the way to greater financial prosperity while remaining committed to the highest integrity standards.

Mission United Arab Bank is committed to build sustainable long-term partnerships with our key stakeholders, offering a superior customer experience, creating shareholder value, and adopting an innovative banking approach while remaining loyal to our nation’s heritage and contributing to the overall development of the UAE. www.uab.ae

UAE research

45 BRAND INTRODUCTION

List of Banks in UAE.

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The four directions that I have started my logo design with.

47 BRAND summery and inspiration

Brand Inspirations

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About UBS We draw on our 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. Our business strategy is centered on our pre-eminent global wealth management businesses and our leading universal bank in Switzerland. Together with a client-focused Investment Bank and a strong, well-diversified Global Asset Management business, we will expand our premier wealth management franchise and drive further growth across the Group. further.

Vision

A world where all children can reach their full potential.

Mission

Ensuring children are safe, healthy, educated - and ready for their future.

Values

We focus on the most vulnerable children We engage local expertise in identifying promising opportunities, solving problems, and ongoing learning.

We promote and pursue practical innovations based on high quality evidence.

We effectively steward the resources entrusted to us. http://www.ubs.com

UBS was the bank that I was referring to during my design process.

49 PRECEDENT STUDY and Brand personality

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Brand personality 51

Brand personality: As a bank project, there characteristics that the designer should have in mind during creating their identity: - The logo should be a strong representation of strength, growth, stability, and security.

- The logo symbol should be presenting the country heritage and culture.

- While re branding the logo should have few elements from the original logo, like the fort in UAB case.

- The typefaces, both in English and Arabic should also present the strength and security of the bank.

- The colour palette should also be rich, solid and formal.

- Bank application should be classy and formal.

-Bank clients would always keep their bank papers and applications, therefore, the designer should put into consideration the type of client that uses this bank, in order to design the application according to their nationality or type of business.

Brand personality are the charasteristics of the brand that we are re branding for.

52

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. . . .. . .. . . . . .

. . . .. ............

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........... .. .

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. . . .. .. .. .. .. ..........

.. .. .

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. . . ..

. . ......

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............ . . .

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. . .. .. .. .. .. .. .. .. .

. . . ....

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First set of logo sketches.

53 Benchmark sketches

Second set of logo sketches.

54

Third set of logo sketches.

55 Selected concepts

Final three logos, I have tried small scale in order to test whether these options are successfully working or not.

56

united arab bank

united arab bank

united arab bank

Experimenting logo sketches with different English and Arabic typefaces.

57 TYPEFACE SELECTION STUDY

‫البنك العربي المتحد‬

united arab bank

‫البـنـك العربـي المـتـحــد‬ United Arab Bank

‫البنك العربي المتحد‬ United Arab Bank

The final logo drawing with logo type alternatives.

58

‫البـنـك العربـي المـتـحــد‬ united arab bank

Final logo and logo type.

59 TYPEFACE SELECTION STUDY

‫البـنـك العربـي المـتـحــد‬ Adobe Arabic - Regular

united arab bank Trajan Pro - Regurlar

Logo typefaces.

60

‫البـنـك العربـي المـتـحــد‬ united arab bank

‫البـنـك العربـي المـتـحــد‬ united arab bank

Logo in black and white and the small size is the minimum scale the logo would reach to.

61 FINAL MARK

‫البـنـك العربـي المـتـحــد‬ united arab bank

‫البـنـك العربـي المـتـحــد‬ united arab bank

The actual logo colours and the small size is the minimum scale the logo would reach to.

62

Gill Snas Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10

The English typeface that would be used in the bank application.

‫‪63‬‬ ‫‪APPLICATIONS TYPEFACES‬‬

‫‪Adobe Arabic‬‬

‫أ‪ ،‬ب‪ ،‬ت‪ ،‬ث‪ ،‬ج‪ ،‬ح‪ ،‬خ‪ ،‬د‪ ،‬ذ‪ ،‬ر‪ ،‬ز‪ ،‬س‪ ،‬ش‪ ،‬ص‪ ،‬ض‪ ،‬ط‪،‬‬ ‫ظ‪ ،‬ع‪ ،‬غ‪ ،‬ف‪ ،‬ق‪ ،‬ك‪ ،‬ل‪ ،‬م‪ ،‬ن‪ ،‬هـ‪ ،‬و‪ ،‬ي‬ ‫‪١٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬‬ ‫أ‪ ،‬ب‪ ،‬ت‪ ،‬ث‪ ،‬ج‪ ،‬ح‪ ،‬خ‪ ،‬د‪ ،‬ذ‪ ،‬ر‪ ،‬ز‪ ،‬س‪ ،‬ش‪ ،‬ص‪ ،‬ض‪،‬‬ ‫ط‪ ،‬ظ‪ ،‬ع‪ ،‬غ‪ ،‬ف‪ ،‬ق‪ ،‬ك‪ ،‬ل‪ ،‬م‪ ،‬ن‪ ،‬هـ‪ ،‬و‪ ،‬ي‬ ‫‪١٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬‬ ‫أ‪ ،‬ب‪ ،‬ت‪ ،‬ث‪ ،‬ج‪ ،‬ح‪ ،‬خ‪ ،‬د‪ ،‬ذ‪ ،‬ر‪ ،‬ز‪ ،‬س‪ ،‬ش‪ ،‬ص‪ ،‬ض‪،‬‬ ‫ط‪ ،‬ظ‪ ،‬ع‪ ،‬غ‪ ،‬ف‪ ،‬ق‪ ،‬ك‪ ،‬ل‪ ،‬م‪ ،‬ن‪ ،‬هـ‪ ،‬و‪ ،‬ي‬ ‫‪١٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬‬ ‫أ‪ ،‬ب‪ ،‬ت‪ ،‬ث‪ ،‬ج‪ ،‬ح‪ ،‬خ‪ ،‬د‪ ،‬ذ‪ ،‬ر‪ ،‬ز‪ ،‬س‪ ،‬ش‪ ،‬ص‪ ،‬ض‪ ،‬ط‪،‬‬ ‫ظ‪ ،‬ع‪ ،‬غ‪ ،‬ف‪ ،‬ق‪ ،‬ك‪ ،‬ل‪ ،‬م‪ ،‬ن‪ ،‬هـ‪ ،‬و‪ ،‬ي‬ ‫‪١٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬‬

‫‪The Arabic typeface that would be used in the‬‬ ‫‪bank application.‬‬

64

‫البـنـك العربـي المـتـحــد‬ united arab bank

xx x

xxx xxx x x x x united xarab bank x xx Logo lockup and the position of the logo according to the type.

65 LOGO LOCKUP AND PRIMARY PALETTE

‫البـنـك العربـي المـتـحــد‬ united arab bank

C= 51.96% M= 59.98% Y=99.54% K= 52%

C= 23.56% M= 52.56% Y=100% K= 6.49%

Primary logo colours palette in CMYK.

66

united arab bank

united arab bank

united arab bank

united arab bank

united arab bank

Secondary logo colours.

united arab bank

67 SECONDARY PALETTE

c= 0 m= 42 y= 100 k= 0

C=100 M=100 Y=30 K=22

C=0 M=42 Y=100 K=28

c= 52 m= 60 y= 100 k= 52

c= 25 m= 40 y= 65 k= 0

C=0 M=0 Y=0 K=100 3

Secondary logo colours in CMYK.

68

united arab bank

united arab bank

united arab bank united arab bank

united arab bank

The logo must not be altered or presented in these way.

united arab bank

69 LOGO DO’S AND DON’TS

united arab bank

united arab bank

The only options the logo could be presented with.

70

c= 0 m= 0 y= 0 k= 5

C=100 M=100 Y=30 K=22

C=0 M=42 Y=100 K=28

c= 52 m= 60 y= 100 k= 52

c= 25 m= 40 y= 65 k= 0

C=0 M=0 Y=0 K=100 3

71 applications Colour

Colours that could be used in the bank official applications.

72

73

Applications business PAPERS 3d applications FACILITIES SIGNAGE DIGITAL APPLICATIONS Corporate gifts giveaways pr/ir communication

74

united arab bank

UAB Tower Buhaira Corniche P.O. Box 25022 Tel: +971 6 5733906 www.uab.com

July 1, 2013 Sahara Studio P.O. Box 24025 AlQoaz Area, FL 33124-2025 Dear Mrs. AlAli: United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rule making of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank is one of the world’s largest financial institutions, serving individual consumers, small businesses and large corp16,500 ATMs and award-winning online banking with more than nine million active users. The company serves clients in 150 countries and has relationships with 96 percent of the U.S. Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

Other commercial entities, United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rulemaking of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Letter head first page, the paper colour is grey as it creates a good contrast with the colour of the type and logo colours.

75

united arab bank

United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rule making of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank is one of the world’s largest financial institutions, serving individual consumers, small businesses and large corp16,500 ATMs and award-winning online banking with more than nine million active users. The company serves clients in 150 countries and has relationships with 96 percent of the U.S. Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

Other commercial entities, United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rulemaking of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Other commercial entities, United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Sincerely Ola AlAli,

business PAPERS Letterhead second page.

Ola AlAli

American University Of Sharjah Tel: +971 6 5075222 Cel: +971 50 1234 552

76

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

UAB Tower Buhaira Corniche P.O. Box 25022 Tel: +971 6 5733906

Bill to Ola AlAli Sahara Trading Industrial Area Sharjah, 962 tel: +971 6 5665222

Date: INNVOICE # Customer ID

Description

12-09-2018 123456 123

Amount

Financial Service Authority Periodic Fee Consumer Financial Education Body Fee Financial Services Compensation Scheme Levy Financial Service Authority Periodic Fee Consulting Services Consulting Services Consumer Financial Education Body Fee Financial Services Compensation Scheme Levy Consulting Services

Total Due

Important notes 1. Total Payment due is 30 days 2.Please include invoice number on your check

Important notes

The Invoice.

$ $ $ $ $ $ $ $ $

231.00 3455.00 14566.00 246.00 2453.00 432.00 133.00 210.00 464.00

$

12394271.00

77

united arab bank

communique UAB Tower Buhaira Corniche P.O. Box 25022 Tel: +971 6 5733906 www.uab.com

Sharjah, 12-14, July, 2013 United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rule making of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank is one of the world’s largest financial institutions, serving individual consumers, small businesses and large corp16,500 ATMs and award-winning online banking with more than nine million active users. The company serves clients in 150 countries and has relationships with 96 percent of the U.S. Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

Other commercial entities, United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

Fortune 500 companies and 82 percent of the Global Fortune 500. Bank of America Corporation stock (ticker: BAC) is listed on the New York Stock Exchange.

United Arab Bank Corporation, a diversified financial holding company headquartered in Charlotte, North Carolina, (“Bank of America”) is pleased to have this opportunity to comment on the Advance Notice of Proposed rulemaking of the Federal Trade Commission (FTC) published in the Federal Register, concerning the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”). United Arab Bank supports the goal of the CAN-SPAM Act and appreciates the opportunity to comment on this important matter.

United Arab Bank communicates with its customers and potential customers for a wide-range purposes, but we also have a strong interest in seeing the reduction of unis listed on the New York Stock Exchange.

business PAPERS The Communique.

78

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

UAB Tower Buhaira Corniche P.O. Box 25022 www.uab.com

Ola AlAli

American University Of Sharjah Tel: +971 6 5075222 Cel: +971 50 1234 552

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

UAB Tower Buhaira Corniche P.O. Box 25022 Tel: +971 6 5733906

Bill to Ola AlAli Sahara Trading Industrial Area Sharjah, 962 tel: +971 6 5665222

Date: INNVOICE # Customer ID

Description Financial Service Authority Periodic Fee Consumer Financial Education Body Fee Financial Services Compensation Scheme Levy Financial Service Authority Periodic Fee Consulting Services Consulting Services Consumer Financial Education Body Fee Financial Services Compensation Scheme Levy Consulting Services

Envelope front and back design.

12-09-2018 123456 123

Amount $ $ $ $ $ $ $ $ $

231.00 3455.00 14566.00 246.00 2453.00 432.00 133.00 210.00 464.00

79

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

UAB Tower Buhaira Corniche

p.trowbridge@uab.ae

www.uab.ae

Paul Trowbridge Chief Executive Officer

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

UAB Tower Buhaira Corniche

p.trowbridge@uab.ae

www.uab.ae

business PAPERS Business Cards Envelope front and back design.

80

81

82

83

84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

After that, I decided to investigate different typefaces with full bank name, I tried to generate my own typeface along with using the existing ones. It was crucial to choose typefaces that presents strength and growth.

99 business PAPERS

Experimenting type along with the logo drawing.

100

united

arab b ank

united arab bank

united arab bank

ATM machine Prototype.

101 3d applications

ATM screen prototype.

102

103 3d applications

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

bank united arab

Bank Vehicle design.

104

105 3d applications

Peter John IT Manager

Peter John IT Manager

Name badge prototype.

‫‪106‬‬

‫ﻟﻤـﺘـﺤــﺪ‬ ‫ﺮﺑـﻲ ااﻟﻤـﺘـ‬ ‫ﺤــﺪ‬ ‫اﻟﻌﺮﺑـﻲ‬ ‫ـﻨـﻚ اﻟﻌ‬ ‫اﻟﺒاﻟﺒـﻨـﻚ‬

‫‪unite‬‬ ‫‪itedd ar‬‬ ‫‪arab‬‬ ‫‪un‬‬ ‫‪ab ban‬‬ ‫‪bankk‬‬

‫‪Exterior signage.‬‬

‫‪107‬‬ ‫‪FACILITIES SIGNAGE‬‬

‫اﻟﺒـﻨـﻚ‬ ‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ‬ ‫اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ ‫اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab‬‬ ‫‪arab bank‬‬ ‫‪bank‬‬ ‫‪united‬‬

‫ـﻲ اﻟﻤـﺘـﺤــﺪ‬ ‫ﻌﺮﺑ‬

‫اﻟﺒـﻨـﻚ اﻟ‬ ‫‪united‬‬ ‫‪arab ba‬‬ ‫‪nk‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab bank‬‬

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

‫‪united arab bank‬‬

‫‪Interior signage.‬‬

108

109 FACILITIES SIGNAGE

Interior signage.

110

https://uab.ae

Hello, AlAl i Profile Retail Banking SME Banking Corporate Banking Islamic Banking Investor Relations

united arab bank

Careers

united arab bank

WELCOME TO

united arab bank Sign up now!

my bank account My Account #

Password Login

Home

Customer Awareness

Contact Us

The Bank website layout

Media Ce

nter

111 DIGITAL APPLICATIONS

ed

a

.Al

‫ا‬ ‫ﻟﺒـﻨـ‬ ‫ ﻚ اﻟ‬k ‫ ﻌﺮﺑـ‬ban ‫ ﻲ اﻟ‬rab

‫ﻤـﺘـ‬

‫ﺤــﺪ‬ it un

Mr

Ali

No

ion cat

4

t un co ac # nt u co Ac

k an yb

tifi

m

My

rd wo ss Pa

gin Lo

Un

le ab

in og l to

in?

The bank mobile application.

112

The Fastest Growing Bank In the UAE

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

unit

ed a rab

Booklet, CD cover and pen prototype.

bank

www.uab.ae

113 Corporate gifts giveaways

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

united arab bank

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

www.uab.ae

Tel: +971 6 5075222 Fax: +971 6 5733906 Cel: +971 50 1234 552

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬ united arab bank

www.uab.ae

united arab bank

CD cover and Pen prototype.

114

‫أسرع بنوك الدولة نموا‬

The Fastest Growing Bank in the UAE

www.uae.ae

pr/ir communication Outdoors Poster and Advertisement.

united arab bank

115 logo design process

‫أسرع بنوك الدولة نموا‬

The Fastest Growing Bank in the UAE

www.uae.ae

united arab bank

116

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

united arab bank

Hello, AlAli

Notifications 4

The Fastest Growing Bank in the UAE my bank accoun t My Account # Password Login

Unable to login in?

Tel: +971 6 5733906 www.uab.com

pr/ir communication Outdoors Poster and Advertisement.

117

‫اﻟﺒـﻨـﻚ اﻟﻌﺮﺑـﻲ اﻟﻤـﺘـﺤــﺪ‬

united arab bank

Hello, AlAli

Notifications 4

The Fastest Growing Bank in the UAE my bank accoun t My Account # Password Login

Unable to login in?

Tel: +971 6 5733906 www.uab.com

118

119

‫‪120‬‬

‫البـنـك العربـي المـتـحــد‬

‫‪united arab bank‬‬