WHOLESALE CHANNELS
TRADE FAIRS Womens and Menswear:
• • • • •
TRANOI MADE IN FRANCE PARIS SUR MODE MAN (menswear) VENDOME LUXURY Fashion Accessories:
•
PREMIERE CLASSE Online Fair:
•
LE NEW BLACK
Dates and locations
Four times a year, during Paris Fashion Week, Tranoï takes place in its prestigious locations and puts creativity and business together. More than a commercial gathering, Tranoï – which literally means “between us” – is an artistic platform with a stern selection of more than 1000 premium designers from all over the world, created for them to meet the most influential fashion ambassadors. This selection makes the show what it is: a valuable source of truly different, international creativity, high-quality and outstanding talent. Tranoï is more than tradeshows. It also includes artistic installations, designers exhibitions, catwalk shows, fashion parties and all sorts of events which arouse the dreams and desires inherent to fashion.
January Tranoï Preview Avant-Premiere collections Preview Show in Paris during Men's Fashion Week Carrousel du Louvre (99, rue de Rivoli) sales@tranoipreview.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03 Tranoï Homme Palais de la Bourse man@tranoi.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03
March Tranoï Palais de la Bourse, Carrousel du Louvre (99, rue de Rivoli), Montaigne (7 rond point des Champs Elysées) 75008 Paris woman@tranoi.com T : +33 (0)1 53 01 84 90 F : +33 (0)1 42 71 07 03
Visitors Profile The targeted visitors’ profiles at Tranoi are fashion professionals such as:
•Designers •Boutiques’ and Stores’ Staff •Buyers •Manufacturers •Stylists •Beauty Saloons
and other representatives of fashion industry
Exhibitors Profile The targeted exhibitors’ profiles at the Tranoï Woman 2011 are from:
•Apparel & Clothing •Beauty & Hair products •Shoes •Bags •Accessories
Palais De la Bourse ‣contemporary designers
‣emerging brands ‣creative and innovative products
‣urbanwear and streetwear
‣bridge premium price level
‣presenting collections in an adequate atmosphere
‣getting contacts ‣rising brand awareness
‣expanding
geographically by targeting regional and international buyers
‣being aware of the
current situation in the sphere
concept stores:
‣appropriate
surroundings (=other brands presented in the store)
‣better brand image ‣reputation ‣more visitors
distinct customers:
‣low brand loyalty, easily switch to new brands
‣mix of quality, comfort and style is important
‣require high customer service
‣salespeople who can
guide them through a range of new designers
a very specific target group:
Carrousel Du Louvre ‣avant-garde designers ‣strong brand image built by a designer with a certain vision
‣very niche brands ‣unique specific clothes ‣high price level
‣interested in fashion, well‣maintaining existing contacts and getting the new ones
‣rising/maintaining brand awareness
‣getting new opportunities for their business ‣being aware of the current situation in the sphere
multibrand stores:
‣appropriate
surroundings, niche brands
‣getting reputation ‣rising brand
awareness among final customers
informed about brands and last happenings in the field
‣require high-end and particular products
‣go for their favourite brands, but loyal to innovative designers if they offer interesting products
‣require high customer
service and perfectly trained personnel
privilege and high-income people:
‣both well-informed people as
Montaigne ‣luxury and high-end designers
‣well-known brands in the market as well as upcoming ones
‣fashionable and classy ‣different types of
product categories: casual, urbanwear, eveningwear
‣high price level
‣maintaining existing
boutiques, department and multibrand stores
well as the ones who are going just for high-end clothes
contacts and getting the new ones
‣elite and luxury
‣ready to spend money for
ambience
shopping
‣being presented
‣a variety of products
‣products that let them be a
and styles
part of a high society
‣products are
‣quality is very important
(introduced) among the outstanding brands
‣getting new
opportunities for their business
‣expanding distribution geographically
presented in a very exclusive way
‣high reputation
‣go mainly for their favourite brands
‣require best customer service
and perfectly trained personnel
‣the salespeople are the ones who can introduce new products and brands
To introduce the women’s apparel collections, Paris Sur Mode is organised in two temporary tents located at the very heart of the Jardin des Tuileries in Paris to discover over 100 international brands of women's fashion and accessories simultaneously with the catwalks of new creators. It is the crossroads where established brands, young designers and buyers from around the world can mingle looking for new designers and trends for the future.
Dates and locations January and September Paris Expo (Porte de Versailles) March and October Jardin des Tuileries. info@parissurmodeshowroom.com T : +33 (0)1 40 13 74 83 F : +33 (0)1 40 13 74 84
A professional fair which celebrates the 'Haute-Façon' spirit with over 80 French exhibitors, B to B fair, Made In France highlights know-how between tradition and modernity, luxury and genuineness. The manifesto • Talent: Show your new performances • Energy: Be close to your customers and prospects • Reactivity: Perform the proximity to gain the markets • Together: Anticipate the evolution of the distribution and find tomorrow's talented people • Avenir devenir Visitors • AGNES B • AIGLE INTERNATIONAL • AUBADE PARIS • AZZARO • BABY DIOR • BALENCIAGA • BALMAIN • BILLTORNADE SA • BONPOINT SA • CACHAREL • CAROLL • CARVEN • CELINE • CERRUTI • CHANEL • CHANTAL THOMASS • CHEVIGNON • CHLOE
• CHRISTIAN LOUBOUTIN • COURREGES •CRAVATATAKILLER • ERES • GUY LAROCHE • HERMES • JC DE CASTELBAJAC • JEAN PAUL GAULTIER • KENZO • LANVIN PARIS • LEE COOPER • LEJABY • LOUIS VUITTON • MAJE • MARC JACOBS • MARITHE FRANCOIS GIRBAUD
• MONOPRIX • MUGLER • NINA RICCI • OPERA DE PARIS • PACO RABANNE • PAUL & JOE • PRINCESSE TAM TAM • PRINTEMPS • REPETTO • SONIA RYKIEL • VANESSA BRUNO SOLUNE • YVES SAINT LAURENT • ZADIG ET VOLTAIRE • VICTORIA BECKHAM ...
37-39 rue de Neuilly - BP 121 T. +33 (0) 1 47 56 32 32 F. +33 (0) 1 47 56 32 99 www.salonmadeinfrance.com
MAN is dedicated to building a well-edited community of brands from around the globe, each with their own unique identity and determined purpose; all together offering an unparalleled industry perspective on quality over quantity. MAN remains devoted to offering their brands a welcomed introduction to the right, cultivated buyers as well as press, from large scale department stores to independent, off the beaten path boutiques. MAN is first and foremost a place to build business and make connections. For Antoine Floch, formerly Surface to Air / Rendez-Vous, now Director of MAN, the most rewarding part is hearing that at the end of the fair each of brand was able to create new business. Also behind MAN are Romain Bernardie-James and Olivier Migda who are both Owners & Directors of creative agency The Imaginers Paris. MAN is open to buyers, press and fashion industry professionals only.
Dates and locations January and June ESPACE 5BIS (5bis rue Froissart)24/32, rue des Amandiers 75020 Paris, T : +33 (0)1 43 66 57 03 www.man-shows.com manshows@exposure.net www.exposure.net
‣contemporary designers ‣new and emerging
‣placing collections and brands in the market
for their business
‣better brand image
‣mix of quality, comfort and style is
‣expanding geographically
‣reputation
‣creative and innovative
‣rising brand awareness
streetwear
‣bridge premium price level
‣low brand loyalty, easily switch to new brands
‣getting contacts
‣casual, urbanwear and
‣appropriate
distinct customer:
surroundings (=other brands presented in the store)
brands
products
concept stores:
‣getting new opportunities
by targeting regional and international buyers
‣being aware of the
current situation in the sphere
‣more visitors
‣open to the new brands, their stories and products important
‣require interactive environment ‣salespeople who can guide, if
necessary, through a range of new products
For 20 years, Premiere Classe has been the world's most beautiful show room for fashion accessories. Premiere Classe presents a selection of 350 edgy high end fashion designers, including major brand names. They meet up in Paris, the capital of fashion, to unveil and display their latest collections to international buyers and journalists. Increasingly selective, the show campaigns for creativity. Premiere Classe strives to find innovative products and young talents that will create tomorrow's accessory. The success and reputation of Premiere Classe are also due to the presence of the most representative players in the market, as well as its staging, set design, communication and promotional activities.
Dates and locations January and September Paris Expo (Porte de Versailles) March and October Jardin des Tuileries. info@premiere-classe.com T : +33 (0)1 40 13 74 70 F : +33 (0)1 40 13 74 80 Â
‣emerging and wellknown brands
‣presenting collections in an adequate atmosphere
‣creative and innovative
‣getting/maintaining
‣accessories for different
‣rising/maintaining brand
products
purposes, of different styles and materials
‣both bridge premium and high price level
concept and multibrand stores:
‣appropriate
awareness
surroundings (=other brands presented in the store)
‣expanding geographically
‣brand image
contacts
by targeting regional and international buyers
‣reputation
‣being aware of the
‣more visitors
current situation in the sphere
customers:
‣both well-informed people as well as the ones who are just going for accessories
‣low brand loyalty,
easily switch to new brands
‣different
requirements for the products
‣very well-informed salespeople who can guide them through a range of new designers
Dates and
Recognized for its high-end selection of luxury brands and sought after designers of womenswear, evening dresses, accessories and jewelry, Vendôme Luxury is imposing as one of the leaders in trade shows during Paris Fashion Week. Since 2004 the show offers exclusive spaces within prestigious hotels located next to place Vendôme : Le Meurice, Hôtel d’Evreux and Park Hyatt Paris Vendôme. Its attendance is esssential over the international buyers and press. Vendôme Luxury exigency in its organization and service quality help the designers to showcase their collection with the best conditions.
locations
March Vendôme Luxury Hôtel D'Évreux (19 place Vendôme) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27 June Vendôme Luxury Preview Hôtel de Noailles (211 rue Saint Honoré) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27
March and September Vendôme Luxury Park Hyatt Paris Vendôme (5 rue de la Paix) Hôtel Le Meurice (6 rue Castiglione) Hôtel D'Évreux (19 place Vendôme) contact@xxb.fr T : +33 (0)1 42 86 98 28 F : +33 (0)1 42 86 98 27
privilege and high-income people:
‣luxury and high-end designers
‣well-known brands in the market as well as upcoming ones
‣fashionable and classy ‣different types of
product categories: highend casual and urbanwear, eveningwear, fine jewellery and prestigious accessories
‣high price level
‣maintaining existing contacts and getting the new ones
‣being presented
(introduced) among the outstanding brands
‣getting new
opportunities for their business
‣expanding distribution profile, also geographically
boutiques, department and multibrand stores
‣elite and luxury ambience
‣a variety of products and styles
‣products are
presented in a very exclusive way
‣high reputation
‣both well-informed people as
well as the ones who are going just for high-end clothes
‣ready to spend money for shopping
‣products that let them be a part of a high society
‣quality is very important ‣go mainly for their favourite brands
‣require best customer service
and perfectly trained personnel
‣the salespeople are the ones
who can introduce new products and brands
Lenewblack SAS 58, rue Charlot 75003 Paris, T : +33 (0) 1 84 16 10 70 www.lenewblack.com’
Le New Black allows international retailers (department stores to boutiques) to place their pre-orders online throughout the duration of each season from anywhere at anytime, and the brands selected to enjoy permanent sales campaigns, maximize commercial opportunities and develop a stronger clients base. A revolution in the fashion industry. A REVOLUTIONARY CONCEPT The fashion market is now saturated, unstable and fast-changing. Fashion events are increasing in the traditional fashion capitals along with the emerging fashion capitals. The market has never been so attractive yet so complex to succeed in. Le New Black finally breaks the constraints of time and distance characteristic of traditional showrooms. THE PERFECT COMPLEMENT TO SALES EVENTS Through Le New Black, brands exhibit and sell their collections online in their own private wholesale showroom, on a single web platform. A controlled, pre-approved network of international retailers has access to view the collections and place pre-orders online. A HIGH-END POSITIONING Le New Black aims to showcase the most sought-after international brands : the iconic designers of international fashion weeks who present collections in exclusive private showrooms and brands selected at the world’s most notable fashion tradeshows 80 BRANDS AVAILABLE Brands seeking to maintain selective distribution with an innovative approach.
Lenewblack SAS 58, rue Charlot 75003 Paris, T : +33 (0) 1 84 16 10 70 www.lenewblack.com’
OVER 1300 SELECTED BUYERS REGISTERED Buying offices, department stores, luxury boutiques and concept stores are able to register on the site for free. Once personally approved by Le New Black according to their positioning and existing range, buyers can access the collections any time with their username and password. EUROPE : 52% Graanmarkt 13, Sien, Hunting and Collecting (BE), Farenah Concept (BG), Looq, L’Arsenal Store (CH), Quartier 206, Voo, Greta & Luis (DE), Stylepaste.com, Henrik Vibskov, Youheshe.com (DK), Ekseption, Yvonne Rohé (ES), Helsinki10, Beamhill (FI), Franck & Fils, Lambert & Associates, MP Select, Colette, Les Galeries Lafayette, Série Noire, L’Exception.com, The Next Door (FR), Kronkron (IS), 10 Corso Como, Blondie, Wok, Super, Christine Ellis Associates (IT), Ansh46, Intenso, Kabinet (NL), Raionul6 (RO), UK Style, Podium (RU), Aplace (SE), Villa Gross (UA), The Shop at Bluebird, Browns, Dover Street Market, Avenue32.com, Matches, Net-à-Porter, The Outnet, Urban Outfitters (UK), etc. AMERICAS : 32% Legion, La Garçonne, If, Ssense, Barneys, Project n°8, Saks, Oak, Gilt Groupe, Satine, Jumelle, Blue & Cream, Alex and Chloé, Elizabeth Charles, Steven Alan, American Rag, Seven, Gargyle, Stand up Comedy, Brigade, Creatures of Comfort, Fred Segal Man, Ooga Booga, Black Parrot, Otte, Pour Porter, N°6 Store, Satine, Founders & Followers (US), Serpentine, Boutique U&I, Ssense, Jonathan & Olivia (CA), Saks Mexico (MX), Bella Bella (GT) etc. ASIA & REST OF THE WORLD : 16% Jean Brown, Husk, Offtherunway.com.au, Mychameleon.com.au, MyCatwalk.com.au, Dilettante (AU), Lane Crawford, Joyce, Bauhaus, I.T, Harvey Nichols (HK), Barneys Japan, Adam et Ropé, Restir, H.P. France, Isetan (JP), Tom Greyhound, 10 Corso Como, Daily Projects, Galleria, Kwin conceptshop, Darlingyou (KR), Ms Dantel Boutique 4 (KW), Piaff, Ginette (LB), Must Concept Store (MA), Aseana (MY), Impression (QA), Harvey Nichols Riyadh, Life (SA), Front Row, Club21 (SG), Beymen, V2K Designers (TR), TuanTuan (TW) etc.
‣emerging and wellknown brands
‣different types of product categories: casual, urbanwear, eveningwear and accessories
‣both bridge premium and high price level
‣being available online is
an advantage in terms of presenting the collection: just clicking on it buyers get all the information about the product
‣disadvantage: the
fabrics/materials, fittings and shapes can’t be qualified easily (important in high-end products)
‣getting/maintaining contacts
‣rising/maintaining brand
concept and multibrand stores:
‣appropriate
surroundings (=other brands presented in the store)
customers:
‣well-informed
people interested in fashion
‣medium brand
‣brand image
loyalty, interested in discovering new brands
‣reputation
‣different income,
‣more visitors
from high to medium
‣different
awareness
requirements for the products
‣expanding geographically
‣well-trained
by targeting regional and international buyers
salespeople who can guide them through a range of new designers
SHOWROOMS
•
MC2 Showroom
•
Romeo Showroom
•
Creative Door Showroom
•
247 Showroom
•
La Galerie
MC2
Woman Alena Akhmadullina Amaya Arzuaga Army Fur Arzu Kaprol Meteo Peachoo + Krejberg Sharon Wauchob Tiger in the rain Veronique Branquinho Victoria/Tomas Wanda Nylon
Man Cy Choi Juun. J Songzio Yves Salomon homme Zio Songzio Zsaint
MC2 Showroom is set in the Marais, Paris and is positioned on the high end. The showroom was born in 1999 and became a key actor on the Paris fashion scene, recognized for its perpetual support to young and talented designers from all over the world. The showroom is a key player in the fashion field that accompanies the creators of all phases of their business, design, manufacturing, marketing and distribution.
Paris men's fall-winter 13 / 14 from Wed. January 16 2013 to Friday January 25 2013 MC2 Diffusion Brands: Cy Choi, Juun. J, Meesha, Notify, Songzio, Zsaint, Wanda Nylon, Zio Songzio. Paris women's fall-winter 13 / 14 from Wed. February 27 2013 to Friday March 08 2013 MC2 Showroom Brands: Alena Akhmadullina, Amaya Arzuaga, Army Fur, Arzu Kaprol, Ground Zero, Meesha (Acc.), Meteo, Notify, Peachoo + Krejberg, Sharon Wauchob, Tiger in the Rain, Veronique Branquinho, Victoria/Tomas, Wanda Nylon.
MC2
41, rue de Saintonge 75003 Paris , France
Magali Charruyer & BenoĂŽt Jutel info@mc2-showroom.com T : +33 (0)1 48 04 06 48 F : +33 (0)1 48 04 06 49
* scheme correspondent to Tranoi Palais De la Bourse basing on the similar brands, products and target markets
MC2 ‣contemporary designers
‣emerging brands ‣creative and innovative products
‣urbanwear and streetwear
‣bridge premium to high price level
‣presenting collections in an adequate atmosphere
‣getting contacts ‣rising brand awareness
‣expanding
geographically by targeting regional and international buyers
‣being aware of the
current situation in the sphere
concept stores:
‣appropriate
surroundings (=other brands presented in the store)
‣better brand image ‣reputation ‣more visitors
«fashionista» customer:
‣low brand loyalty, easily switch to new brands
‣mix of quality, comfort and style is important
‣require high customer service
‣salespeople who can
guide them through a range of new designers
ROMEO
Woman A Tentative Atelier Aleksandr Manam誰s Avatarmade Curated Giuliano Fujiwara Kysst Lovat & Green Maurizio Massimino Nino Bollag Pleasure principle Share Spirit Yen by Michiko Koshino
Man Aleksandr manam誰s Giuliano Fujiwara Jehee Sheen Komakino Kysst Lecur Manmade Natural The Tube
Romeo Oh started Showroom Romeo in 1999 in Paris as a sales agency, representing the new trend of designers known as "créateurs". With a new approach to commercial sales, Showroom Romeo has managed , to present its designers in the best multi-brand stores and department stores in the world. PRODUCTS Innovative, Original, Luxury, Urban wear, Price Range (Luxury and Bridge Premium
Paris men's fall-winter 13 / 14 from Wed. January 16 2013 to Saturday January 26 2013 Brands: 08sircus, Obscur, Giuliano Fujiwara, Jehee Sheen, Lecur, Komakino, Bess nyc, Lentrian, Manmade Natural, Maurizio Massimino, Leigh, J’ai mal à la tête, Trine lindegaard, The Tube, Lovat & Green, Aleksandr Manamis.
Paris women's fall-winter 13 / 14 from Wed. February 27 2013 to Saturday March 09 2013 RTW brands: Share Spirit, 08Sircus, Giuliano Fujiwara, Kysst, A Tentative Atelier, Nino Bollag, Maurizio Massimino, Lovat & Green, Aleksandr Manamïs, Yen by Michiko Koshino, Curated. Acc. brands: Share Spirit, Giuliano Fujiwara, Lovat & Green, Kysst, A Tentative Atelier. Showroom Romeo 18, rue Ferdinand Duval 75004 Paris , France Chaco chaco@showroomromeo.com T : +33 (0)1 42 77 29 83
* scheme correspondent to Tranoi Palais De la Bourse basing on the similar brands, products and target markets
ROMEO ‣contemporary designers
‣emerging brands ‣creative and innovative products
‣urbanwear and streetwear
‣bridge premium to high price level
‣presenting collections in an adequate atmosphere
‣getting contacts ‣rising brand awareness
‣expanding
geographically by targeting regional and international buyers
‣being aware of the
current situation in the sphere
concept stores:
‣appropriate
surroundings (=other brands presented in the store)
‣better brand image ‣reputation ‣more visitors
«fashionista» customers:
‣low brand loyalty, easily switch to new brands
‣mix of quality, comfort and style is important
‣require high customer service
‣salespeople who can
guide them through a range of new designers
CREATIVE DOOR
Women's Glenn Martens Perret Schaad Rika Soulpot Studio Vanessa Morin Veronica B Vallenes
Men's  Avelon Francisco Van Benthum Xander Zhou
Accessories Boyy De la Forge J Dauphin Perret Schaad Rika Scho
In an industrial yet luxurious space with an intimate touch, Creative Door offers a permanent showroom with press relations, lifestyle PR services and sales management to enable the growth and development of a handful of creative designers.
Paris women's fall-winter 13 / 14 RTW brands: 22/4, Avelon, Glenn Martens, Kristofer Kongshaug, Perret Schaad, Rika, Soulpot Studio, VanessaMorin, Veronica B Vallenes. Accessories Brands: Boyy, J Dauphin, Lomo, Scho, Rika, Yvonne KonÊ. from Wed. February 27 2013 to Friday March 08 2013 Creative Door 9/9 bis, rue de Lesdiguières 75004 Paris , France Alina Bernau sales@creativedoor.fr T : +33 (0)1 44 78 87 80 F : +33 (0)1 44 78 90 39
CREATIVE DOOR ‣avant-garde designers ‣strong brand image built by a designer with a certain vision
‣very niche brands ‣unique specific clothes ‣high price level
‣maintaining existing contacts and getting the new ones
‣rising/maintaining brand awareness
‣getting new
opportunities for their business
‣being aware of the
current situation in the sphere
multibrand stores:
* scheme correspondent to Tranoi Carrousel Du Louvre basing on the similar brands, products and target markets
a very specific target group:
‣appropriate
‣interested in fashion, well-
‣getting reputation
‣require high-end and particular
surroundings, niche brands
‣rising brand
awareness among final customers
informed about brands and last happenings in the field products
‣go for their favourite brands, but loyal to innovative designers if they offer interesting products
‣require high customer service
and perfectly trained personnel
247 SHOWROOM Temporary Showroom
Man Kenzo Orlebar Brown Saturdays Surf Ny Andrea Incontri S.N.S Herning Silent Damir Doma The Editor Arc’teryx Veilance Henrik Vibskov
Woman Kenzo Surface To Air Henrik Vibskov Andrea incontri Risto Silent Damir Doma S.N.S HErning Marios The Editor
Accessories Volta Footwear Andrea Incontri Mykita VW-Volta Woman’s Collection Cote&Ciel Borsalino 18:57 The Editor For Saucony Forfex
Beauty Mad et Len
247Showroom is a sale and strategic counseling platform originated in 2007. Since its very beginning 247Showroom has been committed to scouting, marketing and sale strategy of brands and designers in great demand, with a unique profile. The idea was to create a space where designers and brand would be represented not just through their products but also through their story and concept. Guided by this principle, 247Showroom has become in a very short time one of the most successful and well known showroom in Italy and the world. Its headquarter is located in the San Cristoforo district of Milan, the new strategic fashion centre of Italy
PRODUCTS Classic, contemporary, Price range ( Premium Bridge) Paris men's fall-winter 13 / 14 from Friday January 18 2013 to Tuesday January 22 2013 247 Showroom Location TBC Paris , France Brands: The Editor, The Editor for Saucony, Volta Footwear. Giacomo Piazza sales@247showroom.it T : +33 (0)1 44 54 92 15 F : +39 02 78 62 76 63
Paris women's fall-winter 13 / 14 from Friday March 01 2013 to Tuesday March 05 2013 247 Showroom 96 bis, rue Beaubourg 75003 Paris , France Brands: Volta Footwear, VW by Volta Footwear, The Editor, The Editor for Saucony, The Editor for Sebago, Marios, Forfex, Risto. Chiara Sparacio chiara@247showroom.it T : +39 02 78 62 76 53 F : +39 02 78 62 76 63
247 SHOWROOM ‣contemporary designers ‣new and emerging
‣placing collections and brands in the market
for their business
‣better brand image
‣mix of quality, comfort and style is
‣expanding geographically
‣reputation
‣creative and innovative
‣rising brand awareness
streetwear
‣bridge premium price level
‣low brand loyalty, easily switch to new brands
‣getting contacts
‣casual, urbanwear and
‣appropriate
distinct customers:
surroundings (=other brands presented in the store)
brands
products
concept stores:
* scheme correspondent to Paris Sur Mode, Man, Made in France basing on the similar brands, products and target markets
‣getting new opportunities
by targeting regional and international buyers
‣being aware of the
current situation in the sphere
‣more visitors
‣open to the new brands, their stories and products important
‣require interactive environment ‣salespeople who can guide, if
necessary, through a range of new products
LA GALERIE
Women's Bonheur Enza Costa Joie Dom Tom Mother
Men's & women's AG Adriano Goldschmied BLK OPM Denham Equipment Free City Novemb3r
Accessories Dolfie Leather Crown Tkees Violet
Located in the heart of Paris, fashion's city of lights, La GALERIE is first and foremost a place of exchange and sharing, where the creativity of a new generation of designers is expressed, and exposed to the world of sales. It is integral to us that both ethics and people, as well as the commitment and the aspirations of our partners, are emphasized, as they collectively drive the brands we represent and wear. Our goal: enable the diverse passions and growing trends of an eclectic fashion world to interact.
Paris women's fall-winter 13 / 14 from Monday January 14 2013 to Sunday March 31 2013 Women's brands: Enza Costa, Equipment, Mother, Joie, Ag Adriano Goldschmied, Free-City, Bonheur, Novemb3r, Denham. Accessories: LeatherCrown, Tkees, Dolfie.
Paris men's fall-winter 13 / 14 from Monday January 14 2013 to Sunday March 31 2013 Men's brands: Equipment, Ag Adriano Goldschmied, Free-City, Novemb3r, Denham. Accessories: Leather-Crown, Dolfie. La Galerie / Brama 10 Rue Charlot 75003 Paris , France Martine Thiam martine@lagalerieparis.com Aurelie Lesle aurelie@lagalerieparis.com T : +33 (0)1 47 70 83 03
LA GALERIE ‣contemporary designers ‣new and emerging
‣placing collections and brands in the market
for their business
‣better brand image
‣mix of quality, comfort and style is
‣expanding geographically
‣reputation
‣creative and innovative
‣rising brand awareness
streetwear
‣bridge premium price level
‣low brand loyalty, easily switch to new brands
‣getting contacts
‣casual, urbanwear and
‣appropriate
distinct customer:
surroundings (=other brands presented in the store)
brands
products
concept stores:
* scheme correspondent to Paris Sur Mode, Man, Made in France basing on the similar brands, products and target markets
‣getting new opportunities
by targeting regional and international buyers
‣being aware of the
current situation in the sphere
‣more visitors
‣open to the new brands, their stories and products important
‣require interactive environment ‣salespeople who can guide, if
necessary, through a range of new products
RETAILERS
• • • • • •
PRINTEMPS FRACK ET FILS COLETTE L’ECLAIREUR MERCI 58M
PRINTEMPS
One of the most important Department store in paris with its 9 floors. Printemps is a 45,000 square metres store of shopping. Dedicated to fashion & luxury brands with 3,000 must-have, the most prominent fashion brands, elegance and beauty within the innovative departments theme, unique in Paris and Europe.
FRANCK ET FILS
Franck et Fils is the combination between luxury and contemporary fashion. A large concept store where exclusivity,modernity, originality and sophistication go hand in hand. Separate departments on three floors. Fashion for men and women, shoes, leather goods, hats, scarves, jewellery, swimwear, lingerie, home items, perfumes and accessories. All the top names are here, from Armani to Acne, from Burberry to By Zoe and Paul Smith to Helmut Lang.
COLETTE
French progressive clothing and accessory retailer with collections by new and upcoming designers. Three floor 8,000 square feet (740Â m2) concept store. Contains an exhibition space, bookshop, and a "water bar" serving more than 100 brands of bottled water. Mixing the things and the kinds as it is in the street or in the real life. Simplicity: putting the product itself under the light, the value and not the dĂŠcor.
L’ECLAIREUR
First concept store opened in Paris, L’Eclaireur is always ahead, pointing the new direction to follow, having the vision of what’s next in the universe of fashion, art and design. It is the first distributor of brands like Girbaud, Prada, Helmut Lang, John Galliano, Ann Demeulemeester, Dries Van Noten, Martin Margiela in France. «This is not just a shop, it’s an experience. The project grew as a dream fed by emotions, history and memories. It is a fantasy in which I hope everyone will find a story for themselves.»
MERCI
The 16,000 Sq feet concept store New mecca for design and fashion lovers Concept of exploring the store Stunning design with differently decorated areas Green concept:The first “Charity Store� in France, (100% of their profit will go to a charity association helping women and kids in Madagascar)
58M
The selection is feminine, sexy and easy to wear, with over thirty designers. Brands like Michel Vivien, Marc by Marc Jacobs, Martin Margiela, Lanvin, Veronique Branquinho, Comme des Garcons, and other creative talented designers.
PRODUCT Range Occasion of use Type of Merchandise Values
Apparel/ Accessories/ Jewellery/ Eyewear Casual/ Urbanwear/ Streetwear/ Sportswear/ Smart casual/ Business Formal/ Formal Staple/ Assortment/ Fashion/ Seasonal/ Fad Comfort and Uniqueness, Story-telling approach
Stylistic Features
Refined, chic, modern, creative, discreet
Technical details
Attention to the quality of materials and details (accessories, openings, linings etc.)
Price Category
Mass Market/ Bridge Premium/ Luxury/ Exclusive
Social and Material References
Not related to social and material status/ Aspiring/ Refined metric of social and material status/ Exposing social and material status TARGET GROUP
Important characteristics Level of knowledge in the field Brand Loyalty Income
Enjoy doing shopping and being well-dressed without exaggerating None/ Basic knowledge about important brands/ Informed and updated/ Well-informed Low/ Medium/ High Low/ Below Average/ Average/ Above Average/ High/ Very High PLACE
Retail Trade
Small Scale/ Medium Scale/ Large Scale
Retail Format
Monobrand Stores/ Boutiques/ Multibrand Stores/ Concept Stores/ Department Stores
Availability
Selected distribution channels/ Capillarity
Distribution channels at the first level
Trade shows/ Monobrand Showrooms/ Multibrand Showrooms
Territory of distribution channels at the first level
International market/ Domestic market/ European/ American/ Asian
Assortment Range
Qualitative selection of brands/ Mix of different brands with different merchandise
Customer Service
Low/ Medium/ High
Sales Staff Education
Poor knowledge of the products and sphere/ Basic knowledge of the presented products/ Well-informed personnel in both POS specialization and the sphere in general
WHOLESALE CHANNELS Distribution system midterm exam Chiara Brunone Olga Loboda Level 5 Fashion Marketing