THE F U T U RE O F S O CI AL D I N I N G
Trend Ca tegori sa tion the
SOCIO : TECH REVOLUTION
ANTHRO : TECH “technology around you”
BIO : TECH
“technology in you”
NEURO : TECH
“technology without you”
The Consu mer EX P ER I E NT I AL : EGOTIST Drivers of new experiences. Self-seekers trying to find and identify themselves through food and dining experiences.
Collective attitude to food. Share experiences, not in the ‘selfie’ way but to define themselves. ‘Consumers are always thinking about how their devices sync’ ‘Tech-savvy consumers are also showing an interest in investing more in smart home appliances in the UK’
- MINTEL, 2015
The Future
Nutional powder that provides everything that a human needs to surive. You can eat this in the morning then everything you eat after is a pure accessory.
Why Di ne Out Anymore?
Historically people used to dine out to experience nicer environments and escape from their homes. Now our homes are our own curated escapes so what motivates us to leave our homes and dine out anymore? ‘A lot of people think a dinner party has to be perfect, but [guests] won’t remember whether you folded the napkins correctly or had the right glassware. It’s more about the overall experience. What makes it easier is being more relaxed.’ - NATHY GAFFNEY, THE PERFECT DINNER PARTY
The Cura ted Experi ence
Personalisation of experience is a key trend appearing across all industries, from Audi to health and beauty, it is commonplace for personal preferences and individual requirements to be taken into consideration - with the success of Subway’s model why has this not come to the dining industry?
The Concept
+ W H AT I ATE
WH ERE I LI VE
Food and drink social sharing is a large part of modern culture with many people Instagramming their food before they eat, and the rise of ‘food porn’ and ‘foodie’ personalities.
Interior experience curation at home, smart devices no longer about health or home economics - can be about aesthetics and ambience.
Food Shari ng 2.0
Grace’s Journey
To map the consumer’s journey with this technology we have used ‘Grace’ as an example. She went to Tokyo and shared her experience with her friends and family through her Bio Stamp which stored all her experiences to link with the tech.
SIGHTS
S M ELLS
SOUNDS
TAS T ES
T O U CH
Is this the end of food and drink sharing? Whats the future of this?
Future of Resta urants
I KN OW B E ST
T H E CH EF K N O WS B ES T
Restaurants use the technology to allow customers to create authenticity based on their own experiences.
Restaurants create passive dining experiences where the chef’s expertise is trusted and the aim is for customers to recreate them at home.
Future Appli ca tions
LI FEST YL E PRODU CT
LI F ES T Y LE B RAN D