Magazine by oliviafew

CONTENTS LETTER FROM EDITOR BEHIND THE SCENES EXERCISE TIPS HOW TO US A/L FITTING SNEAK PEAK AT THE FIRST DESIGNS

Welcome Athleisure is a buzzword for the fashion industry, a hybrid of sportswear and the rest of your wardrobe. It translates to clothes that look a bit sporty but don’t need to be accessorised with a yoga mat and a smoothie. Like designer Richard Nicoll said, ‘I think performance clothing will become increasingly stylish and less ‘sporty’-looking’. Athleisure as a trend is suddenly becoming less of a made-up word and more a real thing. This sector will grow by around 24% in the next five years, suggests Jessica Fioriti of retail analyst Verdict: “It used to be that only sportswear brands like Nike and Adidas were popular. We’ve seen a change recently where consumers are willing to buy fashion brands doing sportswear.” This isn’t a sportswear brand nor a fashion brand, its simply as fashionable sportswear brand that targets the generation who seems to be stuck. 16-18 year olds are placed between the junior and adult section for most brands and it’s time that something was brought out just for them. These students are of those that are most concerned how people perceive them. So Athleisure is giving them something different. As a brand, we wants our customers to feel as if they’re a part of the decisions made and to feel as though this is something new and exciting for them to share. ‘By demonstrating the behaviour that your fans want to see, in turn, you’ll build their trust,’ Sedge Beswick. And that’s all we want in return, trust and loyalty. Athleisure mainly focuses on the fashion element of sportswear but will remember that the performance element is also important to many of this generation. Who knows, this could be the start of something new and this next generation will be the ones to be setting the trends of the industry!

Olivia Few…Founder of Athleisure

SCENES

BEHIND THE

‘Fitness is no longer what you do, it’s who you are,’ Amy Montagne.

Athleisure as a new brand stands by this statements and want you, our audience to express who you are though our stylish sportswear. Athleisure is a buzzword for the fashion industry, a hybrid of sportswear and the rest of your wardrobe. It translates to clothes that look a bit sporty but don’t need to be accessorised with a yoga mat and a smoothie. Like designer Richard Nicoll said, ‘I think performance clothing will become increasingly stylish and less ‘sporty’-looking.’ As the chosen 50, we here at Athleisure wanted to show you what we did to take our campaign photos.

Using a Nottingham city centre gym, students aged 18 helped the basis of the shot. Taking inspiration from photographers and sports campaigns allowed the shot to go forward. It wasn’t easy and try to make the students look relaxed and comfortable when it came to a photoshoot. Megan and Lucy, students from Nottingham Trent University, were both willing to help the process and were more than happy to suggest ideas they felt might work best for the brand. These photos were done before the collection could be made and are just an idea of what the final shot would look like. Here’s a look at the final 3 campaign photos.

TIPS

EXERCISE

Is it the case that every summer you’re in shape ready to hit the beach? Yet the minute a new term starts, your back in class and your colour co-ordinated calendars are starting to look a bit full, you have the realisation you don’t have any spare time to work out anymore. Is this starting to sound like a familiar situation to you? If you’re out there sadly nodding your head, there’s hope! Although you might not have time to do an entire Step Up Workout, there are many great ways to incorporate exercise into your busy day.  Turn your morning trip to school into your workout. Riding your bike to school will give you exercise, with the added benefit of turning time spent waiting at a bus stop into extra sleeping time.  Power walk between classes. As always, beware of crooked bricks!

 Wake up early to workout. I wouldn’t suggest skipping any sleep, but if you can tweak your schedule to accommodate morning exercise, this is a great way to start the day. Try sleeping in your workout clothes if motivation is an issue.  Workout at work or while you study. Give your brain a break while you put your body to work. Find one of the walking workstations on campus. Also, checkout this link for a whole host of office workout ideas.  Sneak a workout in during your down time. Binge watching Orange is the New Black doesn’t have to be a static experience. Do some push up, sit ups, or squats while you watch.  Set aside a specific time for working out and make it sacred. The best way to make sure the other colourful time blocks don’t squeeze out your exercise is to give it a colourful block of its own.

 Opt to take the stairs instead of the elevator. Walking up stairs raises your heart rate and strengthens your glutes, quads, and calf muscles. Jogging up stairs has a multiplicative effect on all of these benefits.

The ultimate goal is to get at least 30 minutes of moderate exercise 4 times a week. It doesnâ&#x20AC;&#x2122;t have to come all at once; you can break that time into segments as short as 10 minutes. Be sure to take advantage of technology as well. There are tons of smartphone apps designed to help you have a good workout in short period of time. Your schedule might be trying to ruin your exercise aspirations, but with a little imagination, experimentation, and flexibility, you can still meet your personal fitness goals.

FITTING

A/L

HOW TO USE

The coat hanger is where you will find the A/L Fitting on our app. You simply put in your measurements once and they’ll will be stored within the app and your online account. This will then be the basis of your avatar. You will need to select, hair colour, mood, facial features and anything else that you might want to put in place before deciding on an outfit. You can mix-match as many items as you like even before buying. They will all appear on the left hand side of the app in a scroll method for easy use. Once you’ve decided on which items you want to buy, go into your basket and like the measurements, enter your details once and get them saved. You know full well you’ll be back again ;). Then it’s just the waiting game for your parcel to arrive in the post. Your first order will change your life… we promise!

PEAK

A SNEAK