concept
Fresh playful cheerful
LB, a Gourmet Grocer prototype store inspired by the lunchbox, will service a suburban area of the upper middle class in northern America. Trends are leading towards the automation of the grocery store—with this, there is the potential for a lack of social interaction that comes naturally with grocery shopping. The lunchbox has inspired this design solution with its connotation to the youthful, the social, and the healthy. The concepts of fresh, playful and cheerful have directed the design solution for LB by Gourmet Grocer, and will be the key to their successful business model. An efficient design will allow groceries to be automatically curated, packaged, and delivered to the user via the LB grocery store hub. Traditional grocery shopping is revived through this new, innovative design.
design process BAKERY With wayfinding in mind, this bubble flow leads the customer from the entrance fully around the store where they naturally end up towards the exit; here they can pick up their packaged groceries. The back of house, which is visually separate from the main shopping area, contains storage, where groceries will be curated and packed for customers, a receiving area, for delivery of new food, and a bakery, for creating fresh goods to be sold in the “Grab & Go” and “Coffee Bar”.
BACK OF HOUSE STORAGE RECEIVING
DEMO KITCHEN
DEMO SEATING
CUSTOMER SERVICE
R.R. ENTRY
GRAB & GO
COFFEE BAR
BACK OF HOUSE STORAGE
MARKET
PICK UP & RECYCLING
EXIT
space plan
1.
ENTRY
2.
UNISEX RESTROOMS
3. 17.
4.
16.
5.
18.
6. 19. 7.
KEY PLAn
nts
7.
8.
8.
Two, ADA Accessible restrooms
9.
“The Box” Coffee Bar
10.
Market
CUSTOMER SERVICE
Handles returns, questions, and other store related issues
COMMUNITY GARDEN
10 planters to allow adults and children to interact with the food they are eating
11.
INDOOR PICNIC
Inspired by concept; creates a space for waiting and enjoy food in a playful environment
DINING AREA
Area to eat after participating in the demo kitchen or wait for groceries
12.
9.
10.
5.
3.
EXIT
15.
PATIO
16.
BACK OF HOUSE STORAGE
Provide generic convenience store goods near front of store for easy access
Fun outdoor furniture with a view to the community garden Holds groceries for distribution and packaging; 1,928 lineal ft. of dry and refrigerated storage available.
BAKERY
Makes fresh baked goods to be sold in the store
RECEIVING
Where groceries are delivered and temporarily held
ITEM CONVEYOR BELTS 19. Fully packaged groceries are
12.
4. 1.
14. 15.
6’
PICK UP/RECYCLING
Ordered groceries can be picked up and recylables can be sorted
delivered from back of house to the customer via concealed convery belts
2.
3’
WAITING/PAYMENT
Customers can wait for groceries to arrive; payment occurs on phone or via tablet kiosks
14.
18.
11.
Select fresh, locally sourced fruit and vegetables to be added to grocery order
VENDING MACHINES
17. 6.
Inspired by old school lunchbox meals; serves coffee and pie made in store
13.
DEMO KITCHEN
Showcases healthy recipes; has seating area for observation
GRAB AND GO
Provides quick, premade foods and beverages
12’
13.
storefront elevation
12’
24’
48’
Design FEATURES
Raw materials, like brick, reclaimed wood, and concrete, are meant to reflect the natural and honest business model that LB holds. Bright blue branding is meant to contrast with the raw materials to draw attention to the store and to the store name. The small patio area, combined with the garage doors, is meant to open the space up and let the outdoors in, creating the potential for a seamless transition from inside the store to outside.
elevations to go services Design FEATURES
With an eclectic style and vibrant color scheme, LB encourages customers to shop and relax in a positive, lively environment. If customers need a couple of items, they can purchase from the prepared foods sections, or if they need a “pick-me-up”, they can order from the automated, gourmet coffee maker in “The Box”. The indoor picnic area offers customers an area of respite where they can enjoy food, interact with the garden, or simply wait for their order to be completed at the pick-up station. At the end of their trip to LB, groceries that have been ordered will be available for pick up under the green canopy, which acts as a way-finding feature to the exit.
1’-6”
3’
6’
indoor picnic
pick up & recycling
1’-6”
3’
6’
1’-6”
3’
6’
reflected ceiling plan DIFFUSED LIGHTBULB PENDANT RECESSED DOWNLIGHT DECORATIVE METAL PENDANT KEY PLAn
nts
INDUSTRIAL LED PENDANT
DECORATIVE INDUSTRIAL PENDANT LED LOW BAY SUSPENDED DOWNLIGHT 4’- 0” LED RECESSED SLOT LIGHT 19’ - 0” AFF OPEN PLENUM 16’ - 0” PAINTED GYPSUM 12’ - 0” PAINTED GYPSUM 11’ - 0” CUSTOM DROPPED CEILING 11’ - 8” PAINTED GYPSUM 9’ - 0” PAINTED GYPSUM
3’
6’
12’
Perspectives View From entry
When customers enter the space, they are welcomed by a stimulating, well-lit space. There are sightlines to all major sections of the store: to go shop, coffee bar, and pick up. A variety of different patterns, materials, and textures are used throughout the store to create interest. As a child, the contents of a lunchbox were exciting and sometimes mysterious; much like the lunchbox, some areas of LB are not immediately within the sightline, such as the demo kitchen and fresh food market. Large, graphic signage make navigating easy and feel natural.
Perspectives View from Pick up area
When looking out from the pickup area, there is a clear view through the middle of the store. High ceilings with industrial pendant lights make the space feel open, bright, and spacious. This open area of the store employs cheerful colors and plywood furniture. These colors and materials compliment the community garden, which lies to the left of the main seating area. Here customers are encouraged to learn about the vegetables and herbs that are grown in store that are used in the demo kitchen. Overall, the design for LB is meant to attract customers who are interested in healthy living and encourage people to relax and interact with their environment.
l1
materials Flooring:
f2
F1 Main Flooring - Matsinc - Terrazzo Floorazzo Gem Pearl F2 Accent Floor - Mannington Commercial - LVT Amtico Wood Farmhouse Oak F3 Accent Floor - Interface - LVT Textured Stone Cool Polished Cement
wall surfaces:
W1 Accent - Maharam - Wall Covering Watercolor Flowers by SANAA W2 Paint Color - Sherwin Williams Marquis Orange W3 Paint Color - Sherwin Williams Pool Blue W4 Wall Tile - Granada Tile - Cement Tile Natural Scale Custom Green W5 Wall Divider - 3Form - Varia Ecoresin Artisan Paper Cut W6 Paint Color - Sherwin Williams Snowbound
l2
f1
w1
f3
w2 fn1
lighting:
L1 Decorative Pendant - High Tower Bulb Fiction L2 Decorative Pendant - High Tower Caravaggio
w3
w4 fn3
furniture and equipment:
FN1 Side Chair - Knoll Risom Side Chair FN2 Coffee Equipment - Wolf Coffee System FN3 Stool - Herman Miller Eames Molded Plastic Stool
w5
w6
fn2
Olivia Perron
Third Year Design Student Mailing Address: 2195 West Tennessee St. #5105, Tallahassee, FL 32304 Permanent Address: 10051 nw 56 st Coral Springs, FL 33076 Email: Ogp14b@my.fsu.edu Phone: (954) 830-0570
Florida State University 1038 William Johnston Building 143 Honors Way Florida State University Tallahassee, FL 3230 Dr. Lisa Waxman, Chair Phone: (850) 644-8326
Professor Steven Webber 1038 William Johnston Building 143 Honors Way Florida State University Tallahassee, FL 32306 Email: swebber@fsu.edu Phone: (850) 405-5518