HORS SAISON
© Daan Huttinga
FW20
THE LABEL OLOW is a French clothing brand, founded in 2006 in Montreuil (Paris suburb) by two friends, Mathieu Sorosina and Valentin Porcher. Each of the collections is an invitation to travel, to discover, to meet people or to meet artists. Collaborations are the essence of the brand. More than a hundred illustrators, photographers, painters, tattoo artists... (some of them internationally known such as Jean Jullien, Supakitch, Lucas Beaufort or Steven Harrington) have collaborated with OLOW at the moment.
Upper Marais shop 48 rue de Montmorency 75003 PARIS
Canal Saint-Martin shop 14 rue de Marseille 75010 PARIS
Ethics has also been at the heart of the project from the beginning. All the production is located in Portugal, about sixty kilometers from Porto. The factories are family owned, and each of our partners on site ensures the well-being of their employees, both in terms of wages and working conditions. Over time, we have developed real relationships with them, and some of our manufacturers have become true friends, with whom we share good times to the sound of the accordion, and among their growing children. In terms of materials, we mainly prefer environmentally friendly ones: organic cotton, linen, recycled wool, Italian spinning, water-based ink screen printing.... Today, far from the Parisian cellar of our beginnings, OLOW now has 2 pretty shops in Paris where we regularly organize exhibitions. The team has grown and now includes 8 people, one part in Paris and the other in Nantes.
THE FOUNDERS
From left to right, Mathieu Sorosina & Valentin Porcher, OLOW’s founders.
«It was by reading, 20 years ago, the biography of Lars Ulrich, Metallica’s drummer, that the art world really opened up to me. The guy owned some paintings by artists, including works by JeanMichel Basquiat. It was one of the slaps of my life.» - Mathieu Sorosina «I love the idea of creating collections. It’s like writing a novel, you have to invent everything. The page is blank and it’s always a new artistic and human adventure. A new destination, a new history. Hors Saison, our 27th collection, our 27th book.» - Valentin Porcher
Hors Saison = Off-season
© Yosigo
THE COLLECTION Hors Saison is the story of a hybrid, two-way collection. It all starts with these few words repeated like a swearword by our grandmothers, and which are unfortunately much more realistic today than they were in their time: «There is no longer a season». As the trees bloom in winter, summer becomes longer and hotter, with heavy rains. How can we talk about seasons in the midst of climate change? It is absurd to name another collection «Autumn Winter» for example. This one being moreover delivered in the middle of August, when everyone burns on their beach towel. The calendar no longer has any value in these times of great change. We started from there, from this hodgepodge to create. Hybrid parts, using codes from each «season». Even more environmentally friendly. Sometimes a little absurd. Turtlenecks are found on sweaters or t-shirts, shirts are adorned with Hawaiian collars, sunshades blend with umbrellas, recycled wool sweaters are worn alongside waterproof caps and embroidered suns. Valentin Porcher - Co-founder
© Jean-Michel Tixier
INSPIRATION, HISTORY AND VISUALS At the beginning of each collection, while we are still drafting our first ideas on the chosen theme, we think in terms of photography and film. In which universe / atmosphere will we showcase these new clothes? What story are we going to tell? For Hors Saison, we immediately had the idea of a seaside resort. One of those a thousand miles from the foil, one of those where the pebbles mix with beer and chips. One of those where beach-goers swim a few metres from the huge liners on their way to nearby England. An authentic, maritime, popular universe... and already a little English. Normandy. While temperatures are at their highest in this small French region, and everyone is enjoying the pool and beach, one man stands out. This man with a bushy moustache obviously made a mistake in season and place. In elegant winter clothes, we find him in funny and absurd situations. With his umbrella to protect himself from the sun, on the diving board of the municipal swimming pool dressed, in the middle of the holidaymakers at the beach.
© Photo Design Lab
© Noémie Fourmeau
© Abdulla Elmaz
THE MOODBOARD The moodboard we composed followed us throughout our creative process. We find hybrid pieces, mixtures of seasons, the maritime and popular universe, a bit of English elegance, and our touch of absurdity.
MATERIALS All the clothes are made in our factories in Portugal, 50 km from Porto.
Wool recycled in France or spun in Italy
Mostly organic cotton (GOTS certified) Sweats and t-shirts
Seaqual Certification
Corozo buttons
Boiled wool, cotton twill and Italian or Portuguese velvet - Coats and trousers
Ecological tencel and modal
ARTISTS This is one of our strengths, and we are known for the quality of our artistic collaborations, ideas and concepts. In all, there will be about thirty «graphic» clothes. Lots of embroidery, and innovative visual games. (pockets, front/back)
ATELIER TOKYO NOIR NANTES - FR
COLIN BIGELOW LONDON - UK
ELENIA BERETTA BERLIN - DE
IVAN LE PAYS PARIS - FR
JEAN-MICHEL TIXIER PARIS - FR
MILES TEWSON BRISTOL - UK
ARTISTS NAO TATSUMI TOKYO - JPN
PHIL PALERMO - IT
SAM SMYTH NORWICH - UK
SEREVIN MILLET LYON - FR
SIMON LANDREIN BIARRITZ - FR
TIM LAHAN SAN FRANCISCO - US
VERTIGO ARTOGRAPHY JORDAN - AE
WALDEMAR GLASGOW - UK
YOSIGO BARCELONA - ES
HOMMES MEN
VESTES OUTWEAR
FONZY BLACK - 100% VELVET COTTON
SEAQUAL ÂŤ Every year, 8 million tonnes of rubbish end up in the sea, the equivalent of one dumpster per minute. 80% settle on the bottom of the oceans, settle on the sea floor, and are then disposed of deteriorating into nanoparticles that fish ingest, mistaking them for plankton. Âť For many of our clothes we are proud to use the ecological fibre created by the Spanish company Seaqual. Thus one of our Glagla parkas, a cap and several fleeces will be made of this very special recycled polyester. Since 2016, the Spanish company Seaqual 4U has been involved in a new programme to support the protection of aquatic environments by creating a new fibre from plastic waste collected at the bottom of the sea. With 400 partner fishing boats, Seaqual 4U recovers this waste, processes it and recycles it through a continuous and discontinuous fibre and yarn that offers the same properties as virgin polyester. But with a much smaller ecological footprint: up to -20% water consumption, -40% energy and -50% CO2 emissions.
GLAGLA 20 BLACK - SEAQUAL, 100% RECYCLED POLYESTER
GLAGLA 20 NAVY - 100% COTTON
LORD KAKI - 100% BOILED ITALIAN WOOL
TANG 20 CHINED GREY - 100% ITALIAN WOOL
1981 JACKET GREY - 100% ITALIAN WOOL
1981 JACKET RUST - 100% VELVET COTTON
1981 JACKET GREEN - 100% VELVET COTTON
WANDER 20 NAVY - 100% ITALIAN WOOL DRAP
WANDER 20 BURGUNDY - 100% ITALIAN WOOL DRAP
WANDER 20 BLACK - 100% ITALIAN WOOL DRAP
PULLS KNITWEAR
BITURE NAVY - 80% WOOL, 20% POLYAMIDE
BITURE YELLOW - 80% WOOL, 20% POLYAMIDE
CIMES By Severine Dietrich GREY - 100% EXTRA THIN WOOL
DÉRIVE NAVY - 85% COTTON, 15% WOOL
ÉCOUTILLE NAVY - 80% WOOL, 20% POLYAMIDE
ÉCOUTILLE RUST - 80% WOOL, 20% POLYAMIDE
EMBRUN NAVY - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
GRIMM GREEN - 50% MERINO WOOL, 50% ACRYLIC
HADDOCK NAVY - 50% MERINO WOOL, 50% ACRYLIC
RANDOM YELLOW - 80% WOOL, 20% POLYAMIDE
RANDOM GREEN - 80% WOOL, 20% POLYAMIDE
SOLSTICE RUST - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
SOLSTICE GREEN - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
SOLSTICE BLUE - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
STRIP STRIPED - 100% EXTRA THIN WOOL
TABAR GREEN - 100% EXTRA THIN WOOL
TABAR YELLOW - 100% EXTRA THIN WOOL
TABAR NAVY - 100% EXTRA THIN WOOL
TRICOT RUST - 80% WOOL, 20% POLYAMIDE
YARD OFF-WHITE - 80% WOOL, 20% POLYAMIDE
YARD GREEN & NAVY - 80% WOOL, 20% POLYAMIDE
CHEMISES SHIRTS
DUICK OVERSHIRT NAVY - 100% COTTON
GOFFEY GREEN - 100% VELVET COTTON
GOFFEY RUST - 100% VELVET COTTON
GOFFEY YELLOW - 100% VELVET COTTON
GRASSY GREEN - 52% COTTON, 48% TENCEL
KERSAU NAVY - 100% VELVET COTTON
MALT OVERSHIRT NAVY - 100% COTTON
NEBULO 20 GREY - 100% COTTON
SELLECK NAVY - 52% COTTON, 48% TENCEL
VADROUILLE OVERSHIRT KAKI - 100% COTTON
SWEATS SWEATERS
ACROBATIE By Atelier Tokyo Noir NAVY - 100% ORGANIC COTTON
ALTITUDE By Atelier Tokyo Noir GREY - 100% ORGANIC COTTON
AUTOPORTRAIT GREY - 100% ORGANIC COTTON
BARNEVILLE GREEN - SEAQUAL : 75% RECYCLED POLYESTER, 20% SEAQUAL POLYESTER, 5% ELASTANE
BORÉAL RUST - SEAQUAL : 75% RECYCLED POLYESTER, 20% SEAQUAL POLYESTER, 5% ELASTANE
ENVOL By Julie Guillem PLUM - 100% ORGANIC COTTON
HOULE By Miles Tewson NAVY - 100% ORGANIC COTTON
HUMAN By Camille De Cussac BLACK - 100% ORGANIC COTTON
HELP US TO FIGHT PLASTIC POLLUTION !
LIAM RUST - 100% VELVET COTTON
LIAM GREEN - 100% VELVET COTTON
MOUETTE By Atelier Tokyo Noir BLACK - 100% COTTON
ROWL PLUM - 95% ORGANIC COTTON, 5% ELASTANE
ROWL NAVY - 95% ORGANIC COTTON, 5% ELASTANE
SELFIE BLACK - 100% ORGANIC COTTON
TSHIRTS TSHIRTS
AIGUILLE By Ivan Le Pays OFF-WHITE - 100% ORGANIC COTTON
ASS CREAM By Phil OFF-WHITE - 100% ORGANIC COTTON
BADMINTON By Colin Bigelow OFF-WHITE - 100% ORGANIC COTTON
BANANA By Yosigo OFF-WHITE - 100% ORGANIC COTTON
BARBECUE By Jean-Michel Tixier OFF-WHITE - 100% ORGANIC COTTON
BEDDY 20 By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON & VELVET
BÉLOUGA NAVY - 100% COTTON
BÉLOUGA RUST - 100% COTTON
COIN-COIN By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON & VELVET
CHRISTMAS PALM By Elenia Beretta OFF-WHITE - 100% ORGANIC COTTON
CLOUD By Sam Smyth OFF-WHITE - 100% ORGANIC COTTON
CRÊTES By Miles Tewson BLACK - 100% ORGANIC COTTON
DESHAIR By Waldemar BLACK - 100% ORGANIC COTTON
ÉTRETAT By Nao Tatsumi OFF-WHITE - 100% ORGANIC COTTON
EGG By Vertigo Artography OFF-WHITE - 100% ORGANIC COTTON
FEELING By Tim Lahan RUST - 100% ORGANIC COTTON
FEELING By Tim Lahan BLUE - 100% ORGANIC COTTON
HONFLEUR By Nao Tatsumi OFF-WHITE - 100% ORGANIC COTTON
MOULE FRITE By Atelier Tokyo Noir RUST - 100% ORGANIC COTTON
MOUETTE By Atelier Tokyo Noir GREEN - 100% ORGANIC COTTON
MOUETTE By Atelier Tokyo Noir BLUE - 100% ORGANIC COTTON
NICHE By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON & VELVET
OKENA 20 BLUE - 100% ORGANIC COTTON
OKENA 20 RUST - 100% ORGANIC COTTON
PARAPLUIE By Atelier Tokyo Noir GREEN - 100% ORGANIC COTTON
PARAPLUIE By Atelier Tokyo Noir YELLOW - 100% ORGANIC COTTON
PHOQUE By Atelier Tokyo Noir BLACK - 100% ORGANIC COTTON
PINARD By Colin Bigelow OFF-WHITE - 100% ORGANIC COTTON
PINARD By Colin Bigelow YELLOW - 100% ORGANIC COTTON
PLANTATION By Séverin Millet BLUE - 100% ORGANIC COTTON
ROBERT By Tim Lahan YELLOW - 100% ORGANIC COTTON
ROBERT By Tim Lahan GREEN - 100% ORGANIC COTTON
REQUINQUIN By Vertigo Artography OFF-WHITE - 100% ORGANIC COTTON
SENTIER By Ivan Le Pays OFF-WHITE - 100% ORGANIC COTTON
SIAGE NAVY - 100% COTTON
SLAM By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON & VELVET
SOLAIRE YELLOW - 50% COTTON, 50% MODAL
SOLAIRE BLUE - 50% COTTON, 50% MODAL
SQUARE NAVY - 100% ORGANIC COTTON
SQUARE GREEN - 100% ORGANIC COTTON
SQUARE RUST - 100% ORGANIC COTTON
SQUARE YELLOW - 100% ORGANIC COTTON
SULLI NAVY - 100% COTTON
SULLI RUST - 100% COTTON
TÉLÉSIÈGE By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON
TIM RUST - 100% ORGANIC COTTON
TIM BLACK - 100% ORGANIC COTTON
TIM BLUE - 100% ORGANIC COTTON
TOITURE By Ivan Le Pays OFF-WHITE - 100% ORGANIC COTTON
VENTILO By Yosigo OFF-WHITE - 100% ORGANIC COTTON
WINE By Phil OFF-WHITE - 100% ORGANIC COTTON
PANTALONS TROUSERS
CARGO GREEN - 100% VELVET COTTON
CARGO RUST - 100% VELVET COTTON
CHINO NAVY - 100% COTTON
CHINO KAKI - 100% COTTON
CHINO GREEN - 100% VELVET COTTON
SWING TILE - 100% COTTON
SWING OFF-WHITE - 50% WOOL, 50% COTTON
SWING BLACK - 100% VELVET COTTON
FEMMES WOMEN
SWEATS SWEATERS
AUTOPORTRAIT GIRL GREY - 100% ORGANIC COTTON
ENVOL By Julie Guillem PLUM - 100% ORGANIC COTTON
HUMAN By Camille De Cussac BLACK - 100% ORGANIC COTTON
SHINY By Tim Lahan BLUE - 100% ORGANIC COTTON
UMBRELLA By Atelier Tokyo Noir YELLOW - 100% ORGANIC COTTON
TSHIRTS TSHIRTS
PARAPLUIE By Atelier Tokyo Noir GREEN - 100% ORGANIC COTTON
PARAPLUIE By Atelier Tokyo Noir YELLOW - 100% ORGANIC COTTON
MOUETTE By Atelier Tokyo Noir GREEN - 100% ORGANIC COTTON
MOUETTE By Atelier Tokyo Noir BLUE - 100% ORGANIC COTTON
PHOQUE By Atelier Tokyo Noir BLACK - 100% ORGANIC COTTON
PLANTATION By Séverin Millet BLUE - 100% ORGANIC COTTON
ROBERT By Tim Lahan GREEN - 100% ORGANIC COTTON
ROBERT By Tim Lahan YELLOW - 100% ORGANIC COTTON
ACCESSOIRES ACCESSORIES
MIKIKI BLACK - 100% WOOL
MIKIKI GREEN - 100% WOOL
MIKIKI RUST - 100% VELVET COTTON
ROBERT BLACK - 100% VELVET COTTON
ROBERT GREEN - 100% VELVET COTTON
ROBERT RUST - 100% VELVET COTTON
COUSTEAU MANGO - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
COUSTEAU GREEN - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
COUSTEAU BLUE - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
COUSTEAU BLACK - 80% WOOL / 20% POLYAMIDE
PONANT BLUE - 80% WOOL, 20% POLYAMIDE
PONANT YELLOW - 80% WOOL, 20% POLYAMIDE
PONANT RUST - 80% WOOL, 20% POLYAMIDE
LE HAVRE GREEN - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
LE HAVRE NAVY - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
PLUSH BLACK - 100% VELVET COTTON
PLUSH GREEN - 100% VELVET COTTON
PLUSH RUST - 100% VELVET COTTON
CRACHIN BLACK - 80% RECYCLED SEAQUAL, 20% RECYCLED POLYESTER
KERA GREY - 100% ITALIAN WOOL
BLAINVILLE PETROL - 100% COTTON
HORN NAVY - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
HORN BLUE - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
HORN RUST - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
HORN YELLOW - 70% RECYCLED WOOL, 30% RECYCLED POLYAMIDE
GOURDE OLOW BURGUNDY
GOURDE OLOW NAVY
SAINT JAMES SAINT JAMES
DRUKKIN OFF-WHITE MADE IN FRANCE - 100% EXTRA THIN WOOL
DRUKKIN NAVY MADE IN FRANCE - 100% EXTRA THIN WOOL
GREMANT 100% ORGANIC COTTON
SARDINES MADE IN FRANCE - 100% COTTON
SARDINES MADE IN FRANCE - 100% COTTON
MARCEL By Simon Landrein OFF-WHITE - 100% ORGANIC COTTON
DIEPPE MADE IN FRANCE - 100% COTTON
HADDOCK NAVY MADE IN FRANCE - 100% WOOL
HADDOCK MUSTARD MADE IN FRANCE - 100% WOOL
Commercial contact Alexandre Picard +33 (0)7 70 31 12 43 alexandre@olow.fr 48 Rue de Montmorency 75003 Paris France www.olow.fr/en
© Daan Huttinga