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Tools of the Trades OLUKAI 
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M E N ’S Name Here: ULELE Slate Blue/Charcoal $75
IN HAWAI‘I, FISHING IS ABOUT MORE THAN JUST “THE CATCH.” It has always been an integral part of life in the Islands; profoundly connecting Hawaiians to the sea – and each other – on a myriad of levels. Fishermen and women have always been valued craftspeople, fashioning makau (hooks), lures, nets and other implements with stunning mastery and effectiveness. We honor this deep-seated commitment to craftsmanship, infusing the same level of care and detail into our products. Whether it’s paying homage to the age old tradition of net weaving through an inspired pattern, or the hand sewn toe-post in our leather sandals that harkens back to hand lashed canoes. We simply make the best sea-worthy shoes and sandals to support a long day spent doing what you love, fishing. Today, the legacy and thrill of lawai‘a (to fish) remains a significant part of life in the Islands, reinforcing that connection between humans and the ocean. On Daniel: ULELE Slate Blue / Charcoal $75
ULELE
(ooh-leh-leh) TRANSLATION:
Move Swiftly – Pre-work hana pa‘a (hooking a fish) to pau hana drinks, Ulele offers everything you need from a sneaker— lightweight, versatile, and contemporary—but in a sandal. LEFT-TO-RIGHT: STONE $75 DARK SHADOW / BLACK $75 CLAY / MUSTANG $75
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M E N ’S
Dock Ready. Coast Approved.
NOHEA MOKU Sharkskin $100
There’s a reason why Hawai‘i has produced some of the world’s finest fishermen and some of the most interesting techniques. From poles, to spears, to nets – Hawaiians have mastered every technique to take advantage of the bounty of the ocean that surrounds them. Whether as a passion or a means for feeding the family – almost everyone has a story about how they learned to fish, their preferred tools and their favorite fish to eat.
Drop-in Heel ®
On Daniel: NOHEA MOKU Sharkskin $100
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NOHEA MOKU
(noh-heh-ah moh-koo) TRANSLATION:
Handsome – With a Drop-In Heel®, and medial water drainage ports —plus, new colors—the Nohea Moku is the amphibious shoe fishermen have been trying to land for ages.
TOP-TO-BOTTOM: NIGHT $ 10 0 CHARCOAL / CLAY $ 1 00 BLACK $ 10 0 TRADEWIND GREY / CLOUD GREY $ 1 00 MUSTANG / HUSK $ 1 00
CRAFTED TO CAST Designed to elevate the traditional boat shoe, we crafted the handsome Nohea Moku with the modern fisherman in mind. Sure-footed and down for any fishing adventure, Nohea Moku’s no-tie laces and stretch bootie construction for barefoot wear yield a shoe that’s equal parts terrestrial and amphibious.
M E N ’S Hokua Mesh (hoh-koo-ah)
TRANSLATION:
Crest of a Wave – The lightweight and breathable Hokua Mesh is crafted for casting in any environment. With quickdrying lining, soft nylon toe post and an anatomical fit, this sandal moves fishermen from land to sea without missing a step. NIGHT / CHARCOAL $75
‘Ohana
(oh-hah-na) TRANSLATION:
Family – We crafted the classic ‘Ohana for simple, everyday style and all-day wear. A fisherman’s go-to waterresistant sandal with a smooth drop-in footbed for the perfect anatomical fit, the ‘Ohana steps comfortably in any terrain—aquatic included. DEEP GREEN / DARK SHADOW $70
Welo
(veh-loh) TRANSLATION:
Family Trait, Heritage – Durable enough for a trek through the hardened lava fields on Hawai‘i Island, and surefooted for a fishing expedition along the sea cliffs. The hardy Welo sandal maintains its traction with its niho (tooth) inspired multi-directional lug outsole. TRENCH BLUE / BLACK $70
Hokua
(hoh-koo-ah) TRANSLATION:
Crest of a Wave – Inspired by the strength of the sea, Hokua is tough and versatile enough to comfortably support you through any ocean adventure, be that kayak fishing or tide-pool foraging. With water-resistant synthetic straps and a rubber outsole featuring a sea urchin lug design for superior traction, we encourage you to get this sandal near the ocean. SHARKSKIN / DARK SHADOW $75
4 O L U K A I
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Find Your Footing Some cast by shore or in boats, others, like Hawai‘i Island’s Gerald Yoro, do it the more traditional way: throwing net. Requiring nimble steps and the element of surprise, a net-fisherman must hide from the fish by not casting a shadow. As hard as this method may be, Yoro fishes sustainably, throwing back younger, smaller fish with the hope that one day they might become what he’s looking for.
‘Wet Grip Rubber’
Hiding in the half-light, Gerald Yoro “throws net,” a fishing method his ancestors have used for generations.
‘Īnana
(ee-nah-nah) TRANSLATION:
Active – From treacherous coastlines to tepid tide pools, Hawaiian fishermen rely on superior traction, a rich knowledge of the ocean, and an endless amount of patience to bring in the day’s catch. With a streamlined, one-piece mesh upper paired with a ‘Wet Grip Rubber’ outsole, the ‘Īnana offers exceptional traction in wet or dry environments, allowing fishermen an extra edge against the elements. TRENCH BLUE $ 12 0
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“ THROWING NET IS LIKE BEING A NINJA ON THE ROCKS. YOU’RE HIDING FROM THE FISH, THEN YOU CREEP UP TO THEM—AND THEN SURPRISE THEM WITH THE NET.” – Gerald Yoro Fisherman
‘ĪNANA Trench Blue $120
OLUKAI
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M E N’S
Crafted by the Sea FROM WEAVING UNBREAKABLE FISHING NETS TO BUILDING SEA-VOYAGING CANOES Traditional Polynesian craftwork is unmatched when it comes to bold ingenuity. Inspired by their technique and skill, OluKai’s sandals are built with methods using traditional canoe lash whipstitching, premium leathers, and details celebrating native artwork. At our core, our commitment to craftsmanship strives to honor the indigenous experts.
Mea Ola
(meh-ah oh-lah) TRANSLATION:
Creature – A nod to native exploration and craftsmanship, the rich, premium full-grain leather Mea Ola features canoe lash whipstitching and octopus-inspired laser-etched artwork to create a plush sandal with a design inspired by the Islands’ first fishermen.
Nalukai Sandal (nah-loo-kah-ee) TRANSLATION:
DARK SHADOW / MUSTANG $12 0
Weathered by the Storms of Life – As refined as it is relaxed, the Nalukai Sandal blends island soul with modern sophistication. Featuring handsome, burnished leather straps and footbed, the Nalukai Sandal has a minimal, timeworn aesthetic with instant comfort for any post-lawai‘a (fishing) pau hana (happy hour).
Octopus-inspired laser-etching
LAVA ROCK $ 11 0
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Malino
(mah-lee-noh) TRANSLATION:
Smooth as the Sea – With a clean aesthetic that matches any modern city street, the refined Malino blends vegetable-tanned Italian leather with sophisticated lines. Featuring traditional kapa-style diagonal-lined accent representing the five volcanoes on Hawai‘i Island, the Malino is a stylish and premium craft sandal. NATURAL/NATURAL $15 0
Custom artwork of Honoli‘i Beach
Honoli‘i
(hoh-noh-lee-e)
Kūlia
(koo-lee-ah) TRANSLATION:
Outstanding – Featuring laseretched native tiki artwork vegetabletanned Italian leather, Kūlia’s clean lines and comfortable fit make it the perfect choice to bring an added layer of island-inspired sophistication to any outing. CHARCOAL / DARK WOOD $ 175
INSPIRATION:
Smooth as the Sea, Ease – Fashionable and relaxed, the Malino ‘Olu is a premium refined slide with modern lines, making it feel right at home whether in a Hilo Town café or strolling the Kailua-Kona waterfront.
Beach and Surf Break in Hilo – Tucked away at the foot of Hilo’s verdant sea cliffs sits Honoli‘i, a surf break beloved by Hilo water—and fisher— men and women alike. We celebrate this bastion of Hawai‘i Island surf and sea culture with a detailed illustration of the iconic wave on our sleek Honoli‘i sandal.
KUKUI BROWN $ 16 0
TOFFEE $ 13 0
Malino ‘Olu
(mah-lee-noh oh-loo) TRANSLATION:
M E N ’S Living that lawai‘a lifestyle, you may spend most of your time at sea or on the rocks waiting for that hook to catch, but you’re bound to end up in a more formal setting sooner or later. Because that’s the thing—people that catch fish often share fish. Lucky for you, our collection of town-bound, relaxed-yet-refined footwear classes up any blue water hunter for the aprés-fishing dinner party or backyard BBQ—one with your fish most likely offered on the grill.
Kālia Puki
(kaah-lee-ah poo-kee) INSPIRATION:
Kālia Lī
(kaah-lee-ah-lee) INSPIRATION:
Ancient Hawaiian community that is now Waikīkī, Boot – A nod to its namesake, the Kālia Puki blends Hawaiian soul with an upscale, modern vibe, giving you a stylish combo of uncompromised craftsmanship and materials with an easy-going, island feel.
Ancient Hawaiian community that is now Waikīkī, Lace – Whether strolling the Kona waterfront, or at a backyard barbecue with friends, the premium Kālia Lī sneaker boasts a modern deconstructed fit, best-inclass materials, and exudes a relaxed aesthetic in every step.
HUSK $16 5
TOFFEE $150
BLACK $16 5
BLACK $150
Weaving Past to Present
Moloā
(moh-loh-ah)
Moloā Aho
(moh-loh-ah-ah-hoh) TRANSLATION:
TRANSLATION:
Lazy – Moloā may translate to “lazy,” but we like to think it’s more akin to “laidback.” Regardless, the dapper Moloā, in antiqued waxed nubuck leather, can handle a serious meeting or a spontaneous night out without missing a beat.
Lazy, Breathe – They say, “dress for the life you want,” but we say, “dress for the fish you’ll catch.” Our all-new Moloā Aho shoe— with its fishing net-inspired laser-perforated vamp for breathability—brings the world beneath the surface to life.
RAY / TOFFEE $13 0
CLAY / HUSK $130
Fre e Shipping on O rder s O ver $125
“BY REDISCOVERING THE TRADITIONAL PRACTICES AND SKILLS OF OUR ANCESTORS, WE WILL PROTECT THE LAND AND OCEAN RESOURCES FOR OUR FUTURE” – Gary Eoff Artist and Craftsman FOR MORE ON GARY, SEE PAGE 10
FROM AUGUST THROUGH MARCH, THIRD-GENERATION NĀPŌ‘OPO‘O FISHERMAN CHUCK LESLIE CAN BE FOUND IN HIS BOAT, HANA LIKE, fishing the deep waters off of South Kona. In the early morning hours, he fishes for ‘ōpelu—a type of mackerel sustainably fished by Native Hawaiians—with a handcrafted hoop net, just as his ancestors have done for centuries. Since the age of five, he has been devoted to practicing traditional Hawaiian fishing methods. Now in his late 70’s, Chuck is the last traditionally raised fisherman in the region, but is passing down this knowledge to the next generation, connecting the youth to their past. Fluent in nearly every fishing practice, Chuck continues to make and share his coveted ‘ōpelu nets, which take about 3,000 hours to make. Thanks to Chuck and the regional fishermen that honor these important cultural fishing traditions, the ‘ōpelu population remains healthy to this day.
THE MAKAU WORN AS A SYMBOL FOR SAFE PASSAGE OVER WATER - and used as OluKai’s logo - the makau, or fishhook, has held deep cultural significance in Hawai‘i for over a millennium as a token for good fortune and strength. Traditionally carved from bone, wood, stone and coral, there were different makau crafted to catch every single type of fish and sea creature, and they were often passed down through generations. Some makau were prized so highly that they were thought to possess mana (celestial powers) and were hidden in gourds. Even in Hawaiian lore, the god Māui had a makau called Mānaiakalani that he used to try and hook all of the islands together to unite them. This same sentiment of unity still rings true today in Hawai‘i, as the makau remains a symbol of humans’ connection with the sea, its creatures and the fragile balance of life on islands surrounded by the ocean.
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MAKAU TYPES 1.
Leho He‘e (Octopus Lure) When the he‘e pounces upon the lure, it gets stuck on the bone point.
2.
Composite Hook Point The bone point, or maka, of a two-piece composite fishhook.
3.
Composite Hook This “jabbing style” hook was used to catch larger fish like ahi and aku.
4.
Turtle Shell Hook Turtle shell was a favorite material for hooks because of its flexibility.
5.
Jabbing Style Bone Hook The barb on the inner point pierces the mouth and the lower barb secures the bait.
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Crafted for IN THE ISLANDS, NO MATTER THE BEACH YOU’RE VISITING, YOU’RE NEVER FAR FROM TOWN. When your beach day is a wrap, take that soothing feeling of your feet sinking into wet sand wherever you venture next. With soft and contoured full-grain leather footbeds, our refined and beautiful sandals make sure those relaxing beach vibes stay with you long after the sand has fallen off your feet.
U‘i
(oo-ee) TRANSLATION:
Beautiful – Featuring full-grain or metallic leather straps in a traditionally braided palm frond-inspired design, the refined U‘i matches the beauty of any tropical locale. BUBBLY / SAHARA $ 9 0
On Aly: U‘I Bubbly / Sahara $90
Every Island
WOME N ’S
Kaekae
(k-eye k-eye) TRANSLATION:
New Fashioned – The understated-yetsophisticated Kaekae embodies casual summer fun with a gorgeous combo of full-grain and shiny metallic leathers. SILVER / GOLDEN SAND $ 8 5
Kaekae Ko‘o (k-eye k-eye)
TRANSLATION:
New fashioned, Strappy – Confidently make your way from town to country with the playful Kaekae Ko‘o, a strappy three-point sandal featuring a chic topknot and soft full-grain leather on the footbed.
‘Upena
(oo-peh-nah) TRANSLATION:
Net – With crisscross straps inspired by the artisanal woven nets of traditional Hawaiian fishermen, ‘Upena was crafted for stylish, all-day adventure from the sand to the sidewalk. CEDAR WOOD / DARK JAVA $90
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Adventure
TAPA / GOLDEN SAND $ 9 0
The Allure
For Alishiya, fishing is about calming her mind, tapping into her primal instincts, and living in the moment.
of the Depths
Alishiya Holland finds inner peace below the surface.
BORN AND RAISED IN HAWAI‘I, ALISHIYA HOLLAND IS RELATIVELY NEW TO SPEARFISHING. Even though she has lived near the beach her whole life, Alishiya has only recently connected with the ocean and Mother Nature. About five years ago, she relocated to Kona on the Island of Hawai‘i, a move that put ocean-going activities at the center of her world. With the help of her brother, Alishiya learned to spearfish from the shallow reefs to the dark blue depths. Soon, she fell in love with the world beneath the surface, which instilled in her respect for the ‘āina and a passionate appreciation for the ocean and its inhabitants. Now, Alishiya dives three to four times a week, catching only enough fish for family, friends, and the momand-pop restaurants near her home.
“SPEARFISHING TAUGHT ME HOW TO RESPECT MOTHER NATURE, THE OCEAN, AND EVERYTHING WITHIN IT.” – Alishiya Holland Diver and Fisherwoman
Fre e Shipping on O rder s O ver $125
WOME N ’S
Any Height’s Right From a state-of-the-art supportive wedge to a refined, anatomical footbed covered in soft, premium leather, we’ve elevated the beach sandal with modern island sophistication and a chic silhouette that delivers comfort and style, island wide.
TOP-TO-BOTTOM
Iwi
Kaha
TRANSLATION:
TRANSLATION:
(ee-vee)
(kah-ha)
Ao Loa
(ow-loh-ah) TRANSLATION:
Long Line, as of Surf – Inspired by hula’s iconic ruffled pa‘u skirt, Iwi is the perfect sandal for daytime adventuring. From mornings at your favorite farmers’ market to sunset strolls, Iwi delivers style in spades.
To Soar, as a Bird – When it comes to crafting the perfect island look, less is often more. Meet Kaha, a sandal that blends premium leathers with clean lines and a fashionable silhouette.
Stratus Clouds – Crafted for stepping up a lazy afternoon, the Ao Loa— complete with our state-ofthe-art supportive wedge— will have you strolling the boardwalk in style.
SILVER / GOLDEN SAND $100
BLACK $ 10 0
GOLDEN SAND $ 110
WO M E N ’S
In Tune with Nature
(hoh-noo) TRANSLATION:
Turtle – In four colors, the exclusive Honu is a sleek leather sandal with a Hawaiian sea turtle laser etched on the footbed. Featuring comfortable and colorful full-grain leather, this custom sandal is your guide to adventure. TOP-TO-BOTTOM GREEN AQUA / BLACK $100 TAPA / GOLDEN SAND $100 BEETROOT / BLACK $100 ROSE GOLD / GOLDEN SAND $100
LU KA I
Honu
O
THE HAWAIIAN SEA TURTLE, HONU IN HAWAIIAN, IS A RESPECTED ‘AUMAKUA, A FAMILY GOD OR DEIFIED ANCESTOR THAT SERVES AS A SPIRITUAL PROTECTOR. In Hawaiian mythology, the honu represents longevity and safety. The graceful honu is also one of your favorite Hawaiian creatures. In fact, we received so many requests for a sandal inspired by the honu, we went straight to work on a custom laseretched emboss on the footbed of this new and exclusive leather sandal.
Nōhie
(no-hee-eh) TRANSLATION:
Simple, Uncomplicated – Connecting comfort with a streamlined aesthetic, the minimalist Nōhie is a refined sandal with elegant straps made from the finest full-grain leather. BUBBLY / TAN $ 1 00
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Cruise at Your Own Pace Ke‘a
(keh-ah) TRANSLATION:
Crossed Piece – Hang your swimsuit up to dry and step into your comfort zone with Ke‘a, a sophisticated-yetapproachable leather sandal with a clean, modern aesthetic that’s perfect for mauka-bound afternoon adventures. STING / TAN $100
O l u means C om f or t , Kai means O c ean
ON ALY (LEFT) KAEKAE KO‘O
Tapa / Golden Sand $90 ON LA‘A (RIGHT) PEHUEA
Ash Rose $85
Pehuea
(peh-hoo-eh-ah) TRANSLATION:
“I LOVE TO CATCH FISH FOR FAMILY GATHERINGS, EVEN WEDDINGS, BECAUSE WE’RE PROVIDING WHAT EVERYONE ENJOYS EATING.” – La‘akea Washburn Fisherwoman
A Rising Wind – Designed with Polynesianinspired artwork on the outsole and moisture-wicking microfiber lining, stylishly make your way from the boardwalk to the tidepools in the ultra-comfortable Pehuea. FROM LEFT-TO-RIGHT PALE GREY $ 8 5 BLACK $ 8 5 TAPA $ 8 5 PAVEMENT $ 8 5
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WOMEN’S
Nourished By Nature DIVING IS ABOUT SO MUCH MORE THAN SWIMMING AND HOLDING YOUR BREATH. It’s a mindset that requires calm, patience, and total awareness of one’s surroundings, a mindset that changed the life of spearfisher Alishiya Holland. Diving gave her a direct connection to Mother Nature and an immediate respect for the fish she caught and shared with her friends and family.
Miki Trainer (mee-kee)
TRANSLATION:
Active/Quick – Featuring a breathable upper with a sock-like fit, our ‘Wet Grip Rubber’ outsole for superior traction, and a toggle lace system for easy on/off functionality, the Miki Trainer is the only performance shoe you need in your workout bag. LAVA ROCK / DARK SHADOW $12 0
Into the Depths We Go ‘OHANA
Blueberry / Black $70
‘Ohana
(oh-han-ha) TRANSLATION:
Family – Whether you’re returning from a morning dive or are cruising the tide pools at dusk, our quick-drying water-resistant ‘Ohana provides you with the unmatched comfort and unyielding grip you need to tackle any ocean-adventure. TOP-TO-BOTTOM SWELL / LAU $ 7 0 WHITE / BLACK $ 7 0 PETAL PINK / BLACK $ 7 0
WOMEN’S
Hooked on the Sea
FOR ISLAND FISHERS, THE OCEAN IS SO MUCH MORE THAN A PLACE TO HOOK THEIR NEXT MEAL. The sea is alive and in constant motion, a rhythmic state of flux that brings peace, calm, and purpose to those humbled by its sheer awesomeness. Whether floating on the currents in a boat, diving deep beneath the wind-rippled surface, or simply letting the shorebreak roll up over your feet on the beach, time spent in the ocean is time well spent.
Pūnua ‘Olu
(poo-noo-ah oh-loo) TRANSLATION:
Fledgling, Comfort – Undeniably comfortable and stylish, you’re bound to fall for Pūnua ‘Olu—hook, line, and sinker. BLACK / LAU $ 75
Kūlapa Kai
(koo-lah-pa kah-ee) TRANSLATION:
To Frolic in the Ocean – Water-resistant and crafted with care, stand worry-free at the ocean’s edge with Kūlapa Kai. SILVER / BLACK $ 70
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