Elevate Cannabis Company Style Guide Elevate Cannabis Company #ADRESS (919) 723 - 1961 info@elevatecannabis.co
About this Book
TABLE OF CONTENTS
Logo Logo Icon What Not to Do Colors Color Use Color Breakdown Typeface Font Font Hirearchy Imagery & Pattern Imagery & Pattern Tone & Voice Tone & Voice Company Information
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FIND YOUR VOICE AMONGST MILLIONS. In any discovery process... a brand is born, it evolves, it erases, it is rewritten, it is brought to it’s true voice.
This brand book is a guide to company principles, benchmarks, ideals, lovemarks and gives cadence to exactly what Elevate Cannabis Company is to the burgeoning world of Cannabis products.
This overview will serve as a summary of imagery, colors, type, logos, tone of communication and will promote proper B2B and internal communications.
LOGO
Logo on dark
LOGO The primary logo is the mountain graphic fit inbetween the ‘L’ and ‘T’ of ‘Elevate’ in Clear Line font. Cannabis Co aligns with the mountain icon below ‘Elevate’ in Gotham bold font.
Logo on light
Clearspace Keep a half inch margin on all sides of the logo on print designs. Web designs should have a fourty-eight pixel margin on all sides of the logo.
Clearspace
Smallest Size The primary logo’s smallest size is a half an inch in width and a fifty pixel width for web design.
0.5 in 48 px
0.5 in
0.5 in
48 px
48 px 0.5 in 48 px
Minimum size min min min min
print size: 0.5 in web size: 50px clearspace print: 3mm clearspace web: 8px
ICON
Maximum size
The primary icon is the mountain graphic from the primary logo.
Primary icon
max print size: 1.0 in max web size: 75px
Icon clearspace Clearspace Keep an quarter of an inch margin on all sides of the logo on print designs. Web designs should have a twenty-four pixel margin on all sides of the logo.
Smallest Size The icon’s smallest size is a 0.35 inches in width and a twenty-six pixel width for web design.
print clearspace: 0.25 in web clearspace: 24 px
Minimum size min print size: 0.35 in min web size: 26px
Black icon
White icon
WHAT NOT TO DO Do not Slant hexigon
Do not use color overlay
Do not alter the primary logo by changing the color, removing and/or modifying elements within the primary logo.
Accent Colors Accent colors should be used only in the icon (mountains) section of the logo. All text will remain either black or white. Accent colors pertain to a select strain.
Do not use gradient overlay
Do not put text too close to logo
Ex expli
COLOR
COLOR
Primary Color
Primary Color
Primary Color
Color Usage Elevate Cannabis has a neutral black and white color shceme with an accent color depending on the strain of the product.
Northern Lights
Maui
Dutch Treat
White Dawg
Girl Scout Cookies
Animal Cookies
Sour Cookies
Key Lime Pie
Tahoe OG
Blue Moon Rocks
Tres Stardawg
BREAKDOWN Primary Colors 20% 40% 60% 80%
20% 40% 60% 80%
20% 40% 60% 80%
White
Grey
Black
No’s & Tints Here we have shown the breakdowns for each of the colors in your palette. RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print. Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.
R255/G255/B255
R175/G175/B173
R00/G000/B000
Hex #fffff
Hex #afafad
Hex #000000
C00/M00/Y00/K00
C00/M00/Y01/K31
C00/M00/Y00/K00
Pantone #663 C
Pantone #421 C
Pantone #Black 6 C
20% 40% 60% 80%
20% 40% 60% 80%
20% 40% 60% 80%
Dutch Treat
Girl Scout Cookies
BREAKDOWN Secondary Colors
No’s & Tints Here we have shown the breakdowns for each of the colors in your palette. RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print. Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.
Northern Lights R239/G167/B071
R035/G171/B110
R181/G146/B101
Hex #efa747
Hex #23ab6e
Hex #b59265
C00/M30/Y70/K06 Pantone #129 U
C80/M00/Y36/K33 Pantone #7480 C
20% 40% 60% 80%
20% 40% 60% 80%
Key Lime Pie
Blue Moon Rocks
C00/M19/Y44/K29 Pantone #465 C
20% 40% 60% 80%
Maui
R238/G208/B084
R057/G189/B227
R221/G070/B128
Hex #eed054
Hex #39bde3
Hex #dd4680
C00/M13/Y65/K07
C75/M17/Y00/K11
C00/M68/Y42/K13
Pantone #610 C
Pantone #2985 C
Pantone #7424 C
20% 40% 60% 80%
20% 40% 60% 80%
20% 40% 60% 80%
White Dawg
Animal Cookies
Sour Cookies
R247/G148/B030
R141/G198/B063
R035/G031/B032
Hex #f7941e
Hex #8dc63f
Hex #231f20
BREAKDOWN Secondary Colors
No’s & Tints Here we have shown the breakdowns for each of the colors in your palette. RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print. Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.
C00/M50/Y99/K00
C50/M01/Y99/K00
Pantone #1505 C
C70/M68/Y64/K74 Pantone #Black 6 C
Pantone #375 C
20% 40% 60% 80%
Tahoe OG
20% 40% 60% 80%
Tres Stardawg
R247/G148/B030
R141/G198/B063
Hex #f7941e
Hex #8dc63f
C00/M50/Y99/K00 Pantone #1505 C
C50/M01/Y99/K00 Pantone #375 C
TYPEFACE
TYPEFACE
Typography Clear Line is the font to be used as a title or for decorative elements. Clear Line is located in the fonts folder in the style guide assets.
AaBbCcDd123456?! Clear Line A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
0123456789 !^&,./
TYPEFACE
Typography Gotham font is used for all content in a design. This icludes paragraphs, contact information, captions, ect. Gotham is located in the font folder of the style guide assets.
AaBbCc123@£$ Gotham Gotham Ultra ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
Gotham Black ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
Gotham Bold ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
Gotham Book ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
Gotham Light ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
Gotham Thin ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%
HIERACHY
T1 Gotham Bold— 35pt/35pt (Title) AaBbCcDdEeFfGg Font Hierachy Use this font hierarchy when designing the typography. Clear Line should only be used for titles and main attention getters. All other titles and headlines should be in Gotham Bold, while all other fonts should be in Gotham.
H1 (Headline)
01234567890!@£$%
Gotham Bold — 21pt/23pt AaBbCcDdEeFfGg 01234567890!@£$%
SB1 (Subtitle)
Gotham Book — 14pt/16pt AaBbCcDdEeFfGg 01234567890!@£$%
BC (BodyCopy)
Gotham Book — 9pth/12pt AaBbCcDdEeFfGg 01234567890!@£$%
Caption (Subtitle)
Gotham Light — 8pt/12pt AaBbCcDdEeFfGg 01234567890!@£$%
IMAGERY & PATTERNS
IMAGERY & PATTERNS Imagery Selection All imagery should remain in a black and white color scheme with various depictions of mountains and other places of high elevation.
Pattern Selection Patterns should also be black and white in color and have a rocky, rustic feel.
VOICE & TONE
TONE & VOICE
Tone Objectives
Pure. Premium. Educational.
Lucid Oils is unparalleled in the cannabis concentrates industry. Our communications are reflection of the pride we take in our products. We choose clean, pure, fresh observations within our field to describe who we are. Our stories and communications engage the premium users and call to action those that have limited education about what distinguishes us from the rest. We use relevant and timely content to inspire our target audience. We leave the conversations open, we guide users to discovery by telling timeless stories about our development from A to Z. Our namesake is our communication stamp, we have clarity in spades.
COMPANY INFORMATION Contact address:
Elevate Cannabis Company 12345 Address St Seattle, WA 98103
phone:
206.402.4906
email:
info@elevatecannabis.co
website:
www.elevatecannabis.co
Mission Statement Canna-Daddy’s is Oregon’s premiere medical dispensary.
Social Media Facebook:
search for Elevate Cannib
Twitter:
https://twitter.com/elevatecannabis @elevatecannabis
Instagram:
http://instagram.com/elevatecannabisco @elevatecannabisco #elevatecannabisco
Slogan Life is a journey, not a destination.
created by Online Marijuana Design