Elevate Brand Book

Elevate Cannabis Company Style Guide Elevate Cannabis Company #ADRESS (919) 723 - 1961 info@elevatecannabis.co

About this Book

TABLE OF CONTENTS

Logo Logo Icon

What Not to Do Colors

Color Use

Color Breakdown Typeface Font

Font Hirearchy Imagery & Pattern

Imagery & Pattern Tone & Voice

Tone & Voice

Company Information

2 4 5 6 8 9 13 15 17 19 20

FIND YOUR VOICE AMONGST MILLIONS. In any discovery process... a brand is born, it evolves, it erases, it is rewritten, it is brought to it’s true voice.

This brand book is a guide to company principles, benchmarks, ideals, lovemarks and gives cadence to exactly what Elevate Cannabis Company is to the burgeoning world of Cannabis products.

This overview will serve as a summary of imagery, colors, type, logos, tone of communication and will promote proper B2B and internal communications.

LOGO

Logo on dark

LOGO The primary logo is the mountain graphic fit inbetween the ‘L’ and ‘T’ of ‘Elevate’ in Clear Line font. Cannabis Co aligns with the mountain icon below ‘Elevate’ in Gotham bold font.

Logo on light

Clearspace Keep a half inch margin on all sides of the logo on print designs. Web designs should have a fourty-eight pixel margin on all sides of the logo.

Clearspace

Smallest Size The primary logo’s smallest size is a half an inch in width and a fifty pixel width for web design.

0.5 in 48 px

0.5 in

0.5 in

48 px

48 px 0.5 in 48 px

Minimum size min min min min

print size: 0.5 in web size: 50px clearspace print: 3mm clearspace web: 8px

ICON

Maximum size

The primary icon is the mountain graphic from the primary logo.

Primary icon

max print size: 1.0 in max web size: 75px

Icon clearspace Clearspace Keep an quarter of an inch margin on all sides of the logo on print designs. Web designs should have a twenty-four pixel margin on all sides of the logo.

Smallest Size The icon’s smallest size is a 0.35 inches in width and a twenty-six pixel width for web design.

print clearspace: 0.25 in web clearspace: 24 px

Minimum size min print size: 0.35 in min web size: 26px

Black icon

White icon

WHAT NOT TO DO Do not Slant hexigon

Do not use color overlay

Do not alter the primary logo by changing the color, removing and/or modifying elements within the primary logo.

Accent Colors Accent colors should be used only in the icon (mountains) section of the logo. All text will remain either black or white. Accent colors pertain to a select strain.

Do not use gradient overlay

Do not put text too close to logo

Ex expli

COLOR

COLOR

Primary Color

Primary Color

Primary Color

Color Usage Elevate Cannabis has a neutral black and white color shceme with an accent color depending on the strain of the product.

Northern Lights

Maui

Dutch Treat

White Dawg

Girl Scout Cookies

Animal Cookies

Sour Cookies

Key Lime Pie

Tahoe OG

Blue Moon Rocks

Tres Stardawg

BREAKDOWN Primary Colors 20% 40% 60% 80%

20% 40% 60% 80%

20% 40% 60% 80%

White

Grey

Black

No’s & Tints Here we have shown the breakdowns for each of the colors in your palette.

RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print.

Tints are useful as they provide additional colors at no extra print cost.

We have included tints at 20% increments.

R255/G255/B255

R175/G175/B173

R00/G000/B000

Hex #fffff

Hex #afafad

Hex #000000

C00/M00/Y00/K00

C00/M00/Y01/K31

C00/M00/Y00/K00

Pantone #663 C

Pantone #421 C

Pantone #Black 6 C

20% 40% 60% 80%

20% 40% 60% 80%

20% 40% 60% 80%

Dutch Treat

Girl Scout Cookies

BREAKDOWN Secondary Colors

No’s & Tints Here we have shown the breakdowns for each of the colors in your palette.

RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print.

Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.

Northern Lights R239/G167/B071

R035/G171/B110

R181/G146/B101

Hex #efa747

Hex #23ab6e

Hex #b59265

C00/M30/Y70/K06 Pantone #129 U

C80/M00/Y36/K33 Pantone #7480 C

20% 40% 60% 80%

20% 40% 60% 80%

Key Lime Pie

Blue Moon Rocks

C00/M19/Y44/K29 Pantone #465 C

20% 40% 60% 80%

Maui

R238/G208/B084

R057/G189/B227

R221/G070/B128

Hex #eed054

Hex #39bde3

Hex #dd4680

C00/M13/Y65/K07

C75/M17/Y00/K11

C00/M68/Y42/K13

Pantone #610 C

Pantone #2985 C

Pantone #7424 C

20% 40% 60% 80%

20% 40% 60% 80%

20% 40% 60% 80%

White Dawg

Animal Cookies

Sour Cookies

R247/G148/B030

R141/G198/B063

R035/G031/B032

Hex #f7941e

Hex #8dc63f

Hex #231f20

BREAKDOWN Secondary Colors

No’s & Tints Here we have shown the breakdowns for each of the colors in your palette.

RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print.

Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.

C00/M50/Y99/K00

C50/M01/Y99/K00

Pantone #1505 C

C70/M68/Y64/K74 Pantone #Black 6 C

Pantone #375 C

20% 40% 60% 80%

Tahoe OG

20% 40% 60% 80%

Tres Stardawg

R247/G148/B030

R141/G198/B063

Hex #f7941e

Hex #8dc63f

C00/M50/Y99/K00 Pantone #1505 C

C50/M01/Y99/K00 Pantone #375 C

TYPEFACE

TYPEFACE

Typography Clear Line is the font to be used as a title or for decorative elements.

Clear Line is located in the fonts folder in the style guide assets.

AaBbCcDd123456?!

Clear Line A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz

0123456789 !^&,./

TYPEFACE

Typography Gotham font is used for all content in a design. This icludes paragraphs, contact information, captions, ect.

Gotham is located in the font folder of the style guide assets.

AaBbCc123@£$ Gotham Gotham Ultra ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

Gotham Black ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

Gotham Bold ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

Gotham Book ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

Gotham Light ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

Gotham Thin ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@£$%

HIERACHY

T1 Gotham Bold— 35pt/35pt (Title) AaBbCcDdEeFfGg Font Hierachy Use this font hierarchy when designing the typography. Clear Line should only be used for titles and main attention getters.

All other titles and headlines should be in Gotham Bold, while all other fonts should be in Gotham.

H1 (Headline)

01234567890!@£$%

Gotham Bold — 21pt/23pt AaBbCcDdEeFfGg 01234567890!@£$%

SB1 (Subtitle)

Gotham Book — 14pt/16pt AaBbCcDdEeFfGg 01234567890!@£$%

BC (BodyCopy)

Gotham Book — 9pth/12pt AaBbCcDdEeFfGg 01234567890!@£$%

Caption (Subtitle)

Gotham Light — 8pt/12pt AaBbCcDdEeFfGg 01234567890!@£$%

IMAGERY & PATTERNS

IMAGERY & PATTERNS Imagery Selection All imagery should remain in a black and white color scheme with various depictions of mountains and other places of high elevation.

Pattern Selection Patterns should also be black and white in color and have a rocky, rustic feel.

VOICE & TONE

TONE & VOICE

Tone Objectives

Pure.

Premium.

Educational.

Lucid Oils is unparalleled in the cannabis concentrates industry.

Our communications are reflection of the pride we take in our products.

We choose clean, pure, fresh observations within our field to describe who we are.

Our stories and communications engage the premium users and call to action those that have limited education about what distinguishes us from the rest.

We use relevant and timely content to inspire our target audience.

We leave the conversations open, we guide users to discovery by telling timeless stories about our development from A to Z. Our namesake is our communication stamp, we have clarity in spades.

COMPANY INFORMATION Contact address:

Elevate Cannabis Company 12345 Address St Seattle, WA 98103

phone:

206.402.4906

email:

info@elevatecannabis.co

website:

www.elevatecannabis.co

Mission Statement Canna-Daddy’s is Oregon’s premiere medical dispensary.

Social Media Facebook:

search for Elevate Cannib

Twitter:

https://twitter.com/elevatecannabis @elevatecannabis

Instagram:

http://instagram.com/elevatecannabisco @elevatecannabisco #elevatecannabisco

Slogan Life is a journey, not a destination.

created by Online Marijuana Design