Huyck Client Guide by ontheradardesigns

Dennis Huyck - Owner / Agent

(312) 420-1593 / dhuyck@kw.com

Table of Contents Get to Know The Huyck Group

As an Industry Leader and Chicago Top Producer, we focus on providing excellent client care and industry expertise.

The Keller Williams Advantage

KW is the #1 real estate franchise for client care, agent count, sales volume, and units sold.

3 Factors to Selling Your Home

The price, condition, and market are instrumental to selling a home. We apply this 3-factor strategy to every home we sell.

3 Point Marketing Plan

Beautiful and relevant print & digital advertisments, and in-person events are how we get more eyes on a home.

Communication Strategy

We pride ourselves on excellent communication. That's why we let our clients know what is happening in an understandable and timely way.

Record of Success

We've sold homes all across Chicagoland. Our clients rave about us, but why take it from us. Hear what our clients have to say.

Finding Your Dream Home

It starts with listening & learning then we offer professional insight so our clients enjoy a simple but thorough home buying experience.

Buying Process

From getting a clear understanding of our client's goals to negotiating an offer, we cover the entire home buying process.

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Get to Know Us

Dennis Huyck

Realtor® & Founder ph: (312) 420-1593 e: dhuyck@kw.com

30-year Chicago resident, Dennis Huyck has a

career spanning 20 years of selling experience in the city. He is always among the Chicago

Association of Realtors’ Top Producers, averaging nearly $48M in sales over the last 5 years. Huyck specializes

in first-time buyers, new-construction development and resales.

Chicago Agent magazine named him an Industry MVP in 2015, Illinois named him one of the 100 most influential brokers in 2017, and he has been featured in Chicago

Crain's as well as Keller Williams Out Front Magazine as a leader in the industry.

One of the Most Influential Brokers In Illinois CHICAGO AGENT MAGAZINE

CHICAGO

top producer 10+ YEARS RUNNING

Meet the Huyck Team Our team is here to guide you through a

smooth and confident home selling process. Though organization and communication we keep your home sale on track, on time, and

as simple as possible. You can expect weekly communication, implementation of a unique

marketing plan, and a quick response time to questions that arise.

TOP 1%

Helped 800 Families

IN CHICAGO

IN CHICAGO BUY / SELL REAL ESTATE

20 year career

$48 Million

SERVING CHICAGO

IN SALES PAST 5 YEARS

Our Mission, Vision, & Values.

Vision To be known as the agency that makes all things

real estate, simply enjoyable.

Mission To create a comfortable & simplified real estate

experience.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

Values TRANSPARENCY

EMPATHY

We communicate internally and

Before we say or do, we place ourselves

respect.

clients to team members.

externally with honesty, clarity, and

in the other person's shoes, from

JOY

EXCELLENCE

The joyful passion for what we do

Growth, accountability, and

extend our joy to our clients and team

excellence. We take pride in

and how we do it is contagious. We members.

flexibility compels us toward providing the best possible real estate experience.

Elevating the industry standard Keller Williams.

PEOPLE CENTRIC

Rated one of the happiest places to work Keller Williams is a

highly distinguished, people-first real estate brokerage. The number of accolades awarded to Keller Williams speaks to the high level

of care and consideration put into people, the community, and the profession.

#1 IN REAL ESTATE

UNITS SOLD, SALES VOLUME, & AGENT COUNT

1 MILLION + TRANSACTIONS

$332 BILLION IN VOLUME INMAN

#1 MOST INNOVATIVE COMPANY

CUSTOMER SERVICE NEWSWEEK

ONE OF THE WORLD'S LARGEST

MOST PROFITABLE REFERRAL NETWORKS ONE OF THE WORLD'S BEST EMPLOYERS

FOR WOMEN

The Keller Williams advantage. Keller Williams Realty International

Keller Williams One Chicago

Keller Williams Realty, Inc. is the world’s

Keller Williams One Chicago is one of the

count and largest in the U.S. by units

2 years of opening, it’s become one of

Chicago, Illinois

Austin, Texas

largest real estate franchise by agent

sold and sales volume, with over 1,000

offices and 180,000 associates across the Americas, Europe, Africa and Asia. The

company has grown exponentially since the opening of the first Keller Williams

Realty office in 1983, and continues to

fastest growing offices in the city. Within

the top 20 brokerages in the city in Sales Volume and transactions. With over 200 agents, the culture provides immediate access to 1000s of buyers and sellers within the office network.

cultivate an agent-centric, educationbased, technology-driven culture.

BETTERING OUR COMMUNITIES

RED Day, which stands for Renew, Energize and Donate, is our annual day of service.

Making a difference in the lives of others and bettering the communities that we serve lies at the heart of the Keller Williams culture. This observance defines who we are and is a

natural extension of our commitment to the highest level of professional customer service.

We are a team of diverse professionals, dedicated to excellence & committed to you.

We apply a team approach to each real

estate transaction to provide a smooth & seamless experience.

3 Factors to Selling Your Home

SELL QUICKLY FOR TOP DOLLAR Our experience in real estate transactions has

helped us identify three pillars to selling any home.

These three factors are vital to getting the most for your home in the shortest amount of time.

Price Condition Market

Price We take an educated yet competitive approach to pricing a home. We start with a comparative home analysis. Afterwards, we take into account current market trends so we can develop a pricing strategy that works.

WE PRICE IT RIGHT A competitively priced home gets the attention of home buyers.

This often increases the likelihood of a multiple offer situation, and quicker home sell. That's why we take pricing a home seriously.

We Use Real Market Data We stay ahead of the real estate market trends, from seasonality to mortgage info and rental trends. We

have our ears to the ground and eyes on the numbers.

Our team works to maximize your time and money by simplifying the process.

COMPARATIVE MARKET ANALYSIS

We research homes in your neighborhood that are as similar in likeness to your home as possible. Perhaps everything about a home that recently sold in your

area is just like yours, except it’s in a 4-unit building

while yours is in a 12-unit building. Unfortunately, this disparity make for a compromised comparison. The

good news is, we are pros at finding ‘like’ properties to establish a fair baseline price.

ANALYZE MARKET TRENDS

Market conditions are dynamic. Like wholesale goods, home sales are based on supply and demand. That’s why we diligently assess the market. For example,

recently in the West Loop, Google and McDonald's

have placed corporate offices. This has spiked the

population, which in turn has increased the demand

for housing. Understanding these types of hyper local fluctuations helps us in consulting you in pricing your home right.

Condition Our team can offer a priority list of “to do” items to help get

your home looking good. A messy home can be more difficult to sell, even with the right pricing and robust marketing.

SIMPLIFY

NEUTRALIZE IT

TIME TO CLEAN

items will allow buyers to

a candle. As for the colors

about living in an unclean

Removing non-essential fill the space with their

belongings. Personal items are an obvious “put away”,

but what about all that other clutter? We recommend removing it, too. Less is more.

Take out the trash and light in your home, neutral colors will allow for a bright and

seemingly more spacious home. Need help picking

paint colors? We can help!

No one wants to daydream space. Buyers want to

envision themselves in a

clean, new -to-them, home.

Put a little elbow grease into it, or we can connect you with a cleaning service.

MAKE IT BRIGHT

REPAIR IT

DE-PERSONALIZE

bigger, so let in the sunlight!

crack in the floor, that door

photos, religious items, kid’s

A brighter space looks

Remove the curtains, and open the blinds. A bright space is easier to see, is

more inviting, and is more desired by buyers.

Fix it, big or small - that

that doesn’t open unless you yank it, or the exhaust fan in the bathroom that stopped working three years ago.

Think about it? Alright, now

Personal property like family art, diplomas, certifications, calendars, refrigerator

decor, etc...should all be removed.

it’s time to repair it.

EXTERIOR HOME

NO PETS

LET US KNOW

porch, this is the first

Unfortunately, some folks

Illinois law but it also helps

From the yard to the

thing potential buyers see.

Think about the sidewalks, stairs, entry, and doors.

Sweep it. Scrub it. Remove clutter. Do some light

yard maintenance. Let the exterior be the first of a

series of good impressions.

We love animals!

have pet related allergies.

That's why pets should be removed from the home

during showings. You'll also want to rid the home of any

pet hair or pet related odors.

Disclosing known issues is avoid potential issues that

might arise during the home inspection. Letting our team know of any issues ahead

of time, allows us to create a customized course of action.

3 Point Marketing Plan

We develop a curated marketing strategy to fit

the needs of each transaction. From professional photos to e-blasts, phone calls, and open

houses, our robust marketing capabilities set us apart. Here is our 3 point marketing approach.

1. Photography & technology 2. Print 3. In-person

PHOTOGRAPHY & TECHNOLOGY

P First, we get professional quality images of your home, for print and web.

P List property on the MLS on a

Wednesday with first showings at the initial open house thus

driving traffic through multiple marketing streams.

P E-blast the Huyck Group

Sphere, Social Media Posts, and the entire Keller Williams One Chicago network.

P Market listing to several off

market sites including the Private Listing and Top Agent Networks, etc.

P Send 100 Invitations to your

neighbors inviting them to the

first open house for coffee and doughnuts.

P Professionally designed and printed signage with curb appeal.

IN-PERSON

P Cater a brokers open on the

2nd Tuesday the property is

listed giving time for personal

P Host open houses and follow-up with interested buyers.

invitations to the broker

community to the first open

house for coffee and doughnuts.

Communication Plan We let you know what is going on ahead of time. Keeping you

in-the-loop from start to finish is built into our process. This way, our clients receive consistent and timely feedback.

PHOTOGRAPHS When it comes to photographs, we

work alongside you. We'll even provide expert tips to showcase your home at its best.

SHOWING REQUESTS

WEEKLY UPDATES

You will be notified of every

Weekly calls on Monday for

showing request and upon showing the property the

buyer's broker will be sent a survey for feedback.

weekend activity updates.

From showing requests to transferring your billing, we pride ourselves in providing excellent communication.

FINAL WALK THROUGH There will be a final walk

through the morning of the

TRANSFER BILLING

inspection items have been

We will provide a utilities

is vacant.

electric, gas, cable, etc.

closing to be certain any

addressed and the property

sheet in order to cancel your

CONTRACT TO CLOSE Upon Negotiating an

accepted offer contract will

be contingent upon attorney

review, inspection, appraisal, and mortgage contingency. We will keep you updated throughout the entire

process from contract to closing.

MATTHEW N. TUTHILL

JACOB THOMAS

Dennis found us a buyer essentially at

Dennis was extremely knowledgeable

It was amazing to avoid the open

from Chicago, he placed us in a

full asking price within a day of listing. houses, showings, and corresponding cleaning, especially with three kids. Dennis came recommended to us

because he did the exact same thing for our neighbors. He did a great job and we were lucky to have him.

What Our Clients Say About Us COLIN MCELLIGOTT Dennis came highly recommended,

and I see why! He and his team deliver

excellent service, know their stuff, and are strong negotiators! We looked at many condos, and eventually landed

in the perfect spot for a first home. I

could not have asked for a better team to work with and would recommend this group 10/10 times.

fantastic neighborhood that we would not have known about without his

expertise. As first time buyers, he

was available day and night to answer all of our random questions. He made the process as easy as it could be

and treated us like family. Can't thank him enough for making our first home buying experience a great one.

KALEN ROBINSON From beginning to end Dennis makes the home buying and selling process

seamless. The attention to detail with getting the photos and marketing in

order to the negotiating to get to the closing table, Dennis will have your back in any real estate transaction. The energy and professionalism he

exhibits makes the process fun and

less stressful, knowing you can count on him to get the job done!

KRYSTAL BLESI

ERIN FLECK

We loved working with Dennis to

Dennis was absolutely amazing! Him

to work with him again if we decide

help us with everything along the way.

find out condo! We will not hesitate to sell. Dennis is understanding,

knowledgeable about Chicago, and really fun to work with!

about the area. Not being originally

and his team went above and beyond to We used him when we bought our first property and it was a no brained this time around again!

JOHN G.

BRIAN KIM

Dennis is all around the best Realtor I

Dennis Huyck is a real master and

he have a vast amount of knowledge

to Chicago from Washington, DC,

have ever worked with. Not only does and expertise in terms of Chicago

and housing, but he is also punctual, communicative and genuine. I didn’t

have any doubts in terms of trust since the moment I met him, and I’m happy to say that my intuition was correct! I would highly recommend him to

anyone looking for a Realtor. Let your search end here. I don’t think you’ll

find anyone better suited for the job.

LUKE THUMM I've contacted Dennis several times

over the last few years with inquiries of homes for sale, details about specific neighborhoods and other real estate