STYLE — style manifesto
Arket
>—> London-based label ARKET aims to be a modern marketplace for urbanites, where you can pick up everything from a Norwegian cheese knife to artsy ceramics, but its apparel range is it’s strongest offering. For AW21, it explores the spirit of the great outdoors, with a rugged yet erudite line of mohair and cashmere knits and functional, weatherresistant outerwear that delivers seamlessly on style and practicality. As an added bonus, everything is produced sustainably via a traceability model, with garments made from Circulose – a planet-first fibre formed from recycled denim and responsibly sourced wool – all of which help preserve the natural beauty of the landscape that inspired it. arket.com
Norwegian Rain
>—> Anyone who has set foot in Scandinavia will know that its inhabitants endure even more inclement meteorological spells than we Brits. Combining the experience of fickle Nordic weather fronts with premium Japanese materials, Norwegian Rain crafts weatherproof coveralls that are a considerable step above your standard beige mac. This season’s extension of it’s Mottainai concept – the art of not being wasteful – chimes with the very current conversation around our impact on the planet, but also offers its clientele the ability to customise their favourite pieces to minimise wasted material and create a piece that fits to a tee. So, it’s a win-win for the your style individuality and Mother Nature too. If only she would get it to stop raining. norwegianrain.com
Edited by SHANE C. KURUP
Eye/LOEWE/Nature
>—> Anyone who said that outdoorsy gear needed to be purely functional, not fashionable, has obviously never met LOEWE’s creative director, Jonathan Anderson. His Eye/LOEWE/ Nature line takes the template of rough and tumble adventure wear and turns it 360, giving dressing for outdoor pursuits a distinctly bold, contemporary flavour. For AW21, it’s patchwork cords, upcycled tweed jackets and colour-block backpacks are a must for the urban man who has a penchant for exploration, but is more at home sipping a flat white on a heated pavement than scaling Ben Nevis. Sound like anyone familiar? loewe.com
Peak performance Blending high style with high function, this season’s best outdoor-worthy apparel will see you through anything, from an intrepid expedition across the frozen tundra, to negotiating the frostriddled asphalt when the next Beast from the East hits town
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