Travel Trade Maldives

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TTM Takeover

JA Manafaru

Publisher‘s Note

Market Overview

Unforgettable Family Adventures

Island Havens for Families

Editor’s Picks

Unveil the Hidden Treasures of Jumeirah Olhahali Island 76 64 72 86 90 90 94

Emerging Destinations Aviation Industry Updates

ORCA POD

Chief Executive Officer

Akhmeem Abdul Razzaq

Chief Content Officer Mohamed Khoorsheed

Chief Digital Officer Ibrahim Areef

Chief Operating Officer Ahmed Nasir

Managing Editor Ibrahim Maiz

Assistant Editor Maanee Mohamed

Assistant Editor

Mariyam Yusra

Content Manager

Ali Rishfan

Multimedia Journalist

Raaif Rilwan

Multimedia Journalist

Hassan Moosa

Multimedia Journalist

Ahmed Shaif

Multimedia Journalist

Fathimath Shuba Hussain

Office Assistant Mohammad Ratan

Chief Commercial Officer Raaya Abdulla

Chief Creative Officer Zaya Ahmed

Chief Design Officer Hamdhoon W.

Chief Editor Nashama M.

Volume – December 2024

Publisher‘s Note

Dear Readers,

Welcome to the December 2024 edition of Travel Trade Maldives, our print publication dedicated to travel, trade, and tourism in the Maldives.

With over 2 million tourist arrivals this year, the Maldives has set a new record in the tourism industry, officially achieving its target for 2024. The destination continues to shine, reaffirming its position as the World’s Leading Destination at the prestigious World Travel Awards 2024 with an unparalleled fifth consecutive triumph.

As part of our TTM Takeover, we’re thrilled to showcase JA Manafaru – an extraordinary island at the northernmost reaches of Haa Alifu Atoll, which provides a secluded paradise that invites travellers to experience ‘The Real Maldives.’ Our Editor’s Picks highlight captivating properties in the Maldives, such as Jumeirah Olhahali Island and Kurumba Maldives.

As 2024 draws to a close, our cover story for this edition showcases the Maldives’ journey from a romantic hotspot to a cherished family haven, where adventure, luxury, and relaxation create the perfect backdrop for quality time together.

Website

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Advertising & Sales

marketing@orcamedia.group +960 7984664

Address

Orca Media Group Pvt. Ltd 4th Floor, Ma.Oliveena

Chandhanee Magu, Male’ Republic of Maldives

In our People section, we feature exclusive profiles of industry experts, including Jason Kruse, General Manager of JA Manafaru, and Khumar Askerova, Regional Director of Sales and Marketing for JA Hotels & Resorts in the Indian Ocean.

To wrap up the issue, we are also excited to bring you the captivating highlights of TTM Maldives 2024, the Maldives’ leading international travel trade show, held from 21st – 22nd August 2024. As always, our regular news segments encompass various aspects of the industry, including emerging destinations, aviation, industry updates, and awards and accolades, giving you a comprehensive view of the latest developments in the Maldives’ thriving tourism landscape.

Happy reading!

J

J

Market Overview

The Maldives is celebrating a record-breaking year in tourism, with 2024 marking a historic achievement. The destination has reached a new milestone, welcoming its two millionth tourist of the year and officially hitting its target for 2024. Surpassing the 1.87 million arrivals recorded in 2023, the Maldives reaffirms its status as one of the world’s most sought-after holiday destinations.

As of 29th December, the Ministry of Tourism recorded an impressive 2,034,223 tourist arrivals for 2024. This marks a 9.1% increase compared to the same period in 2023, which saw 1,864,795 arrivals, and a significant rise from the 1,663,619 arrivals recorded during the same timeframe in 2022.

China continues to lead as the largest source market, contributing 12.9% of total arrivals with 262,945 visitors. Russia ranks second, holding an 11.0% market share with 223,273 arrivals, while the United Kingdom comes in third with 179,883 arrivals, representing 8.8% of the market.

The average length of stay in 2024 remains consistent at 7.7 days, with daily arrivals averaging 5,589. Resorts dominate the accommodation sector, accounting for 67% of the total operational bed capacity. This year, the overall capacity of tourist facilities increased from 61,562 beds in 2023 to 63,248 beds, reflecting the continued expansion of resorts and guesthouses across the archipelago.

February 2024 saw a record-breaking performance, with over 217,394 tourist arrivals. That month also marked a new milestone for the Maldives, with the highest number of arrivals in a single day—10,214 visitors on 10th February 2024.

Monthly Tourist Arrivals

A primary driver of this growth has been the expansion of direct flight routes, significantly enhancing the Maldives’ accessibility. Airlines such as Azerbaijan Airlines, Malaysian Airlines, and Air India have launched new routes, offering greater convenience and attracting more travellers to the destination.

China’s resurgence as a leading source market has been pivotal to this year’s success. Airlines, including Xiamen Airlines, China Eastern Airlines, and China Southern Airlines, have strengthened connectivity with major Chinese cities, driving a substantial increase in

arrivals. Emerging markets in Europe, the Middle East, and Southeast Asia, alongside strong performance from Russia, have also contributed to the Maldives’ growing global appeal.

Adding to its triumphs, the Maldives has once again secured the title of the World’s Leading Destination at the World Travel Awards for the fifth consecutive year. This historic achievement solidifies its status as a premier global tourism hub, surpassing 19 esteemed contenders, including Dubai, Greece, Indonesia, Spain, and Vietnam.

The Maldives also earned recognition as the World’s Leading Green Destination for the first time, underscoring the nation’s dedication to sustainability and environmental stewardship alongside its tourism appeal.

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced an ambitious target of $5 billion in tourism receipts for 2025, building on the remarkable momentum of 2024. Tourism receipts saw an impressive 15% growth in 2024 compared to 2023, according to the Maldives Monetary Authority (MMA). Meanwhile, the Maldives Inland Revenue Authority (MIRA) reported an 8% increase in tourism-related government tax revenues during the same period. These remarkable accomplishments result from strategic initiatives led by the Ministry of Tourism in collaboration with stakeholders. Efforts to diversify source markets, strengthen airline partnerships, and enhance promotional campaigns have boosted accessibility and elevated the Maldives’ appeal on the global stage.

With the Maldives welcoming its two millionth tourist on 26th December 2024, the year has ended on a historic high note. Looking ahead, the nation has set an ambitious goal of achieving 2.4 million arrivals in 2025, surpassing the 2.2 million forecasted in the national budget. Tourism Minister Ibrahim Faisal expressed optimism for the industry’s future, citing growth in key markets and the success of targeted promotional efforts as driving forces behind this projection.

The upward trajectory of arrivals underscores the Maldives’ ability to adapt to an evolving travel landscape. With its turquoise waters, pristine beaches, and world-class hospitality, the Maldives continues to set benchmarks as a premier global destination.

Top 10 Markets 2024

Airlines Connectivity

Airlines Operating to the Maldives

Total Number of Scheduled & Charter Airlines at Velana International Airport in 2024

Scheduled Airlines at Velana International Airport in 2024

Charter Operators at Velana International Airport in 2024

Year Round Airlines

Summer Only Airlines

Winter (Scheduled Only ) Airlines

Winter (Scheduled & Chartered) Airlines

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JA Manafaru

Discover the Real Maldives!

An extraordinary island at the northernmost reaches of Haa Alifu Atoll, JA Manafaru offers a secluded paradise, inviting travellers to experience ‘The Real Maldives.’ This luxury resort blends natural beauty with exceptional hospitality, providing a true castaway escape, complete with top-tier amenities and unforgettable experiences.

JA Manafaru is reachable by a 70-minute scenic seaplane journey from Velana International Airport or, alternatively, by a 50-minute domestic flight followed by a 10-minute speedboat ride to the island’s pristine shores.

With 84 stunning villas and residences, whether you choose a beach villa or an overwater bungalow, each features its own private pool and breathtaking views of the Indian Ocean. Guests can enjoy the perfect blend of privacy and luxury, as each villa is thoughtfully designed to provide a serene, intimate escape. The bespoke ocean, beach, and island residences offer ample space and are ideal for families, groups, or those looking to elevate their island experience.

Dining at JA Manafaru is an exceptional experience where guests can savour the “Taste of Paradise”. The resort is proud to be one of the few with a Maldivian Executive Chef, Chef Moosa, who not only leads with culinary expertise but also incorporates local flavours and traditional recipes in a more meaningful way than ever before. Guests can indulge in fresh seafood and grilled steaks at the Ocean Grill, enjoy Italian and Mediterranean dishes at Andiamo Bistro, or unwind with cocktails by the Infinity Pool & Bar. Veli Bar offers a

lively oceanfront atmosphere, while Kakuni serves diverse global cuisine, including Maldivian and Asian-themed nights. Additionally, the White Orchid Restaurant recently launched a new menu, showcasing modern Japanese cuisine focusing on sustainable practices. A highlight is The Cellar, where wine enthusiasts can discover some of the world’s finest wines in a unique subterranean setting, ticking off a bucket-list experience.

Beyond the culinary delights, JA Manafaru offers an incredible all-inclusive experience. Guests can enjoy dine-around options, a wide selection of alcoholic and non-alcoholic beverages, and several complimentary activities. There are also discounts on exclusive must-try experiences, ensuring that every moment on the island is both indulgent and memorable.

The Calm Spa Sanctuary at JA Manafaru is the perfect escape for those seeking tranquillity. With its “Wellness Your Way” retreat programme, guests can customise their wellness experience by selecting treatments that align with their wellness journey. Calm Spa offers Ayurveda and aromatherapy wellness treatments for the mind, body, and soul alongside a bespoke Chakra Balancing Massage. Guests can further enjoy indoor wellness treatment areas and peaceful garden relaxation spaces, complete with plunge pools, sauna, and steam rooms.

For adventure seekers, exploration is at your fingertips as JA Manafaru offers an array of experiences. Guests can dive with a PADI-certified centre, snorkel directly from their villa or beach, and embark on boat excursions to local islands, including the historic Utheemu. Enjoy dolphin and turtle quests, castaway picnics, and complimentary access to selected non-motorised water sports. For a serene experience, guests can try sunset fishing or a traditional Dhoni cruise, showcasing the natural beauty of the Maldives.

What truly sets JA Manafaru apart is its genuine connection to Maldivian culture, especially given its location in the historically rich northern region. The resort embraces local heritage in a way that feels authentic and natural, weaving it into every aspect of the guest experience. Beyond the incredible dining, where traditional recipes and local flavours shine, guests can explore Maldivian art, music, and history throughout the resort, even visiting the on-site Maldivian museum for a deeper cultural connection.

With its balance of luxury, wellness, and Maldivian charm, JA Manafaru offers an unforgettable escape in one of the world’s most idyllic destinations.

Luxury Enveloped

in Nature’s Embrace

Dreams of a blissful getaway come alive at JA Manafaru, where a range of enchanting accommodation options await an unforgettable island stay. Whether opting for an overwater villa with direct ocean access or a charming beach villa just steps from the shore, each villa guarantees privacy and luxury, complete with a private pool.

The villas are thoughtfully designed with spacious layouts and décor that reflect the beauty of the Maldives. Guests can relax in their private pool, ideal for leisurely swims or soaking up the sun, creating a serene oasis for their stay.

Surrounded by tropical greenery, the Beach Villas feature cosy living spaces, an open-air bathroom, and a private pool within a lush garden, accommodating two adults, one child, and one infant. Guests can dine al fresco in their beach cabana while enjoying direct access to the pristine shoreline.

Deluxe Beach Villas with Family Private Pool

This spacious hideaway offers ample room for families, accommodating two adults, two children, and one infant. With a private pool and a tranquil garden setting just steps from the beach, it’s perfect for relaxation and family time in paradise.

Beach Villas with Private Pool

Sunrise Water Villas with Infinity Pool

Wake up to stunning sunrises over the Indian Ocean in the Sunrise Water Villa, which accommodates two adults, one child, and one infant. Guests can take in panoramic views from their infinity pool or relax on the sun deck, with glass floor panels providing a unique connection to the vibrant marine life below.

Sunset Water Villas with Infinity Pool

The Sunset Water Villas boast breathtaking views of the sunset and direct access to the ocean, providing accommodation for two adults, one child, and one infant. Guests can enjoy luxurious island living, featuring a glass floor panel to observe the marine life below and an infinity pool for refreshing swims.

Ocean Residence

Situated at the end of the longest water villa pier, this residence accommodates four adults, two children, and two infants. It boasts two bedrooms with stunning ocean views and a spacious living area that opens up to a lovely pool with direct access to the ocean. Each bedroom offers either sunrise or sunset views.

Beach Residence

This two-storey residence is ideal for families or friends, accommodating four adults, two children, and two infants. It features two bedrooms, a private spa pavilion, and an oversized garden pool with direct beach access. The spacious living areas create a relaxed island atmosphere, perfect for unwinding together.

Island Residence

The award-winning residence features three bedrooms and accommodates six adults, three children, and two infants. With two pools and a private spa pavilion, it provides the ultimate retreat for relaxation. It is ideal for large groups or couples wanting extra space, and it beautifully combines luxury and comfort for an unforgettable island experience.

Flavours Crafted

for Every Palate

At JA Manafaru, the award-winning culinary team is dedicated to crafting unforgettable experiences across seven exceptional dining outlets. Guests can indulge in a diverse array of options, from classic comfort food to Asian delicacies, Italian regional specialities and locally caught seafood.

Embodying the ethos of “Wellness Your Way,” the property offers curated menus across all restaurants, where dietary preferences are effortlessly accommodated with vegan, vegetarian, low-carb, and gluten-free options at no extra charge. The focus on wellness extends to beverages and desserts, with wellness cocktails and ice creams tailored to guests' needs.

Guests who choose the all-inclusive experience can enjoy dinearound options and a wide selection of beverages throughout their stay, ensuring they are truly spoiled for choice during their holiday.

Ocean Grill

With the beach as its stunning backdrop, the Ocean Grill invites guests to indulge in a feast of fresh seafood and perfectly grilled steaks. In addition to the perfectly cooked cuts of ethically sourced meats, guests can savour vegetarian delights, with zero food waste menus offered twice weekly for a sustainable dining experience.

White Orchid & Teppanyaki

Perched above the turquoise waters of the Indian Ocean, the White Orchid showcases modern Japanese cuisine while adhering to sustainable practices. The new menu features signature dishes that highlight seasonal and homegrown ingredients, and by partnering with local fishermen, the restaurant aims to reduce its carbon footprint and source seafood responsibly. An Edible Flower Garden nearby adds a lovely touch, providing fresh garnishes that enhance the garden-to-table experience. For those looking for something special, the White Orchid Teppanyaki Experience promises a multisensory adventure where talented chefs turn fresh ingredients into culinary delights right before your eyes.

Kakuni

Start the day with a delicious breakfast at Kakuni, featuring a buffet filled with fresh fruit, wholesome wellness bowls, homemade yoghurts, and a madeto-order à la carte menu. Lunch options are equally satisfying, complemented by three exciting theme nights each week—Sustainable Seafood BBQ, Maldivian Malaafaiy, and Asian Street Food, which bring a delightful mix of flavours to your dining experience.

Andiamo Bistro and Pool

Tucked away in the island's lush greenery, Andiamo Bistro offers a delightful taste of Italy with its delicious specialities, including perfectly crafted pizzas, all served beside a refreshing jungle pool for all-day dining. Guests can indulge in delicious homemade ice cream throughout the day.

The Cellar

A hidden gem beneath the island, The Cellar is a subterranean chamber lined with volcanic rock that offers a unique dining experience. Accessed through a beautiful garden, heavy wooden doors lead to atmospheric chambers lined with volcanic rock, creating an enchanting backdrop. Inside, a carefully curated selection of some of the world’s finest wines awaits. The Cellar offers a delightful four-course set menu for shared dining on select nights, with private dining options for those looking for something extra special. More than just a wine vault, it promises a once-in-a-lifetime experience for discerning food and wine enthusiasts—a true bucket-list destination waiting to be explored.

Infinity Pool & Bar

As the sun sets over the horizon of Haa Alifu Atoll, guests can relax with refreshing drinks and take in the stunning views at the Infinity Pool & Bar. When twilight rolls in, the atmosphere transforms, featuring a delightful selection of aperitifs, cocktails, and picnic hampers. It’s the perfect spot to unwind and enjoy a leisurely evening in paradise after a day of bliss.

Veli Bar

Veli Bar buzzes with energy, making it a fantastic spot to relax by the ocean. With crafted cocktails and refreshing wellness tonics, guests can relax while enjoying panoramic views of the Indian Ocean. The bar comes alive with live music and karaoke, creating an inviting setting for socialising under the stars.

Dine by Design

For a truly unique experience, JA Manafaru offers destination dining in several venues around or off the island, perfect for private celebrations. Guests can request a private castaway dinner under the stars or a romantic lunch in a secluded spot, ensuring unforgettable memories.

Wellness Your Way: A Sanctuary of Holistic Bliss

At JA Manafaru, wellness isn’t just an option—it’s a lifestyle. Whether seeking relaxation or rejuvenation, the island’s tranquil atmosphere provides the perfect backdrop for a deeply personal wellness journey. From the moment guests arrive, every experience is crafted to nurture both body and mind, turning their stay into a sanctuary for self-care.

Wellness Your Way, the resort’s initiative, embraces diverse lifestyles by offering bespoke dining, fitness, and relaxation experiences that transform any stay into a holistic escape. At the heart of the island’s tropical greenery lies the Calm Spa Sanctuary, where Eastern and Western therapies blend harmoniously with Maldivian traditions. This retreat offers deeply restorative treatments, making it a haven for the senses.

Wellness at JA Manafaru is not merely something to try; it’s something to feel in every moment, helping guests reconnect with themselves and the beauty around them.

Restore the Soul at Calm Spa Sanctuary

At the Calm Spa Sanctuary, the sounds of nature create a peaceful backdrop for wellness journeys. Eight private treatment rooms offer a quiet escape, where skilled therapists provide diverse treatments. From Balinese and Thai massages to personalised therapies, signature treatments focus on balance and relaxation. The Moksha massage uses bamboo canes to ease tension, while Dhivehi Beys combines islandgrown herbs with coconut oil for deep healing. Guests can also enjoy Ayurvedic treatments that blend warm oils and herbs for detoxification and the Chakra Balancing Massage, which employs Tiger Cowrie shells and crystals to enhance energy flow and restore harmony. In partnership with Eminence, the spa incorporates organic, hand-picked herbs infused with natural spring water, leaving guests feeling refreshed and revitalised.

Wellness Your Way

The Wellness Your Way programme tailors experiences to individual lifestyles, encompassing nutritious meals and personalised wellness treatments. The island’s themed restaurants cater to various dietary needs, offering gluten-free, vegan, dairy-free, and low-carb options. Guests can shape their wellness journey to suit their preferences, whether seeking a healthy meal or a touch of indulgence.

Wellness Your Way Retreat Programmes

The Wellness Your Way Retreat Programme invites guests to reconnect with themselves through a personalised wellness journey in the heart of nature. Whether new to wellness or seasoned enthusiasts, the programme offers tailored treatments, wellness consultations, and customised meal plans, including three nourishing Wellness Your Way meals each day. Daily rituals, like personalised juices, vitamin checks, fitness activities, and spa therapies, rejuvenate both body and mind. With thoughtful touches such as morning lime rituals, evening detox tinctures, and villa aromatherapy, the retreat offers a truly holistic experience. Guests can choose from options like Taste of Wellness, Culinary Retreat, Detox & Reset, Mindful Journey, or Active Destress to find a wellness journey that fits their needs.

The Alchemy Bar Experience

For those eager to explore natural wellness, the Calm Spa Sanctuary’s Alchemy Bar offers engaging workshops where guests can craft their own organic beauty products, such as scrubs and soaps, using plants harvested from the resort’s gardens. This hands-on experience brings the ancient tradition of Maldivian herbalism to life, allowing guests to connect meaningfully with the island’s natural resources.

Wellness Drinks

The property takes a holistic approach to wellness with organic drinks featured on the resort’s beverage menus. Guests can choose from sugar-free cocktails, wellness smoothies, and a range of alcohol-free beverages, all designed with health in mind. The Homemade at JA Manafaru programme supports this ethos, offering a Wellness Bar with probiotic sodas, kombucha, and natural tonic waters.

Epigenetic Testing

For a more personalised wellness experience, JA Manafaru offers epigenetic testing. By analysing hair follicles, guests receive detailed insights into their nutritional state, covering vitamins, minerals, amino acids, and fatty acids. Samples are sent to a lab in Germany, where a comprehensive 36-page report is generated.

To maximise the benefits, the property arranges online meetings with qualified nutritionists who interpret the findings and provide personalised advice on lifestyle changes and supplements. With this information, the resort’s wellness team refines meal plans to optimise nutritional benefits, tailoring each guest’s retreat to support their well-being goals.

Daily Vitamin and Mineral Checks

Using the Vitastiq PRO, a non-invasive device, guests can track their levels of essential vitamins and minerals daily. This painless device tests acupuncture points in the fingers to provide real-time insights into the levels of ten essential vitamins and minerals. Based on the results, bespoke juices are prepared to ensure nutrient balance, enhancing the overall well-being experience.

Sun-Kissed Days & Island Adventures

JA Manafaru invites guests to immerse themselves in the beauty and charm of island life. Here, you can explore the nearby islands, connect with friendly locals, and dive into a world of adventure, whether snorkelling in vibrant coral reefs or savouring a meal in a unique setting.

With a range of experiences awaiting right on the property, every moment is crafted for relaxation and discovery, ensuring unforgettable experiences in this serene corner of the Maldivian archipelago.

Maldivian Cooking Class

Guests can join Chef Moosa and his talented team to explore the flavours of Maldivian cuisine. Whether you join a scheduled cooking class to whip up simple “short eats” for an afternoon snack or book a private session to intricate spice blends for a full lunch spread, it’s a delightful experience that brings the local cuisine to life.

Heart of the House Tour

Curious guests can take a behind-the-scenes tour to uncover how the island generates power and sources water, offering a

fascinating glimpse into the daily lives of its residents. Along the way, they can visit the fresh herb gardens, chicken farm, and even a mushroom farm, gaining a deeper connection to the island’s sustainable practices and its vibrant community at JA Manafaru Maldives.

Cinema Under the Stars

Guests can unwind on the beach for movie nights under the stars, watching their favourite films. With various picturesque spots around the resort as the backdrop, it’s the perfect setting to enjoy delicious snacks like popcorn and pizza.

Diving and Snorkelling

As the northernmost dive resort, the property provides access to 20 premier sites without the crowds. With complimentary equipment provided, guests can explore the vibrant house reef during the day or try night snorkelling with a dive centre guide. Additionally, a traditional Dhoni snorkelling experience will take guests to pristine snorkelling spots, revealing breathtaking coral reefs and a mesmerising array of marine life.

Maldives History Museum

JA Manafaru features historical artefacts and royal antiquities in the Utheemu gallery. This space offers guests a chance to delve into the rich heritage of the Maldives and discover the significance of this unique northernmost atoll. There’s so much more to these islands than just sun, sea, and sand; they are steeped in history, having been pivotal on the trade routes connecting Africa, Arabia, and the Far East.

Sunset and Dolphin Cruise

Set sail on a sunset cruise aboard a traditional dhoni, where dolphins often play in the waves. As the sun dips below the horizon, savour delicious bites and refreshing drinks while the stars begin to twinkle above. It’s the perfect way to transition from a golden Maldivian sunset to a starlit evening, creating a truly magical experience.

Utheemu Island Tour

Guests can explore the historical Utheemu Island, the birthplace of Sultan Mohamed Thakurufaanu, a revered Maldivian hero. The tour includes visiting the traditional palace and mosque while enjoying light refreshments and discovering the beauty of Ihavandhoo’s coral stone mosque, completed in 1701.

Showcasing the Heart

of the House

JA Manafaru captures the true spirit of luxurious Maldivian hospitality, where every moment is infused with passion and care. The dedicated team ensures that each guest feels welcomed and cherished, crafting memories that linger long after the holiday ends.

Warmth and personal touches are woven into every visit, creating unforgettable experiences that make each guest feel truly valued. They are the heart of the house, working together to transform each stay into a beautiful memory, all while showcasing the real Maldives.

Moosa Nazeeh (Chef Moosa) – Executive Chef

Chef Moosa, the creative force behind the culinary delights at JA Manafaru, fondly traces his passion for cooking back to his mother’s kitchen, where he was inspired by her preparation of traditional Maldivian snacks known as Hedhika. She instilled in him the belief that good cooking comes from the heart, emphasising, “Everything we do must come from our heart,” a principle that guides him to this day.

Under Chef Moosa’s leadership, the culinary team has won the Best Culinary Award at the TTM Awards & Gala, recognising their dedication and meticulousness. He attributes this success to significant menu changes, rigorous team training, and a culture of continuous improvement. Deeply invested in mentoring his team, he often spends long hours in the kitchen and values guest feedback to enhance the overall dining experience.

Chef Moosa’s diverse culinary journey blends local and international flavours, thanks to his team of chefs from various backgrounds. This diversity lets him incorporate authentic dishes, such as consulting his Balinese chefs for traditional satay preparation. He also conducts popular cooking classes, allowing guests to engage with Maldivian cuisine using fresh, local produce from the resort’s garden. This educates guests and deepens their appreciation for Maldivian culinary traditions. Among his favourite dishes are Handooma, a crispy rice salad, and kulhimas, a spicy fish dish that reflects his dedication to preserving and celebrating Maldivian culinary heritage.

Mohamed Soodh – Director of Operations

Mohamed Soodh, the Director of Operations at JA Manafaru, began his hospitality journey in 1999 as a Villa Attendant, a role that shaped his leadership style. Working hands-on allowed him to understand the importance of every team member and the impact of attention to detail on guest experiences.

Those early days taught him that effective leadership is rooted in empathy, respect, and a dedication to excellence. He has carried these lessons with him as he progressed through various supervisory and management roles, believing that a great leader leads by example and supports their team’s growth.

At JA Manafaru, Soodh focuses on maintaining high service standards and creating seamless guest experiences by fostering open communication and collaboration among departments. He values guest feedback as a crucial tool for improvement and actively seeks it to enhance service quality. Passionate about mentoring, he provides guidance and growth opportunities for his team, aligning tasks with their strengths to build confidence.

Currently pursuing an MBA, Soodh views this as a critical step toward his goal of becoming a General Manager, equipping him with the skills to drive organisational growth and lead effectively.

Rita Gupta – Director of Spa

Rita Gupta, the Director of Spa at JA Manafaru, brings over 18 years of experience in the wellness industry. Beginning her career in hands-on spa operations, she has evolved into a leader managing wellness and recreational departments in luxury resorts.

Central to the JA Manafaru experience is a holistic approach to wellness, treating the whole person—mind, body, and spirit. Treatments blend traditional Maldivian healing practices with modern techniques like mindfulness meditation, reflecting current wellness trends. The “Wellness Your Way” programme allows guests to create personalised wellness itineraries, enhancing their spa experience by addressing individual needs and preferences.

Rita fosters a supportive culture within her team through open communication and recognition of contributions, ensuring consistent service quality at Calm Spa. Sustainability is also at the heart of their work, with eco-friendly practices and local healing traditions incorporated into their therapies.

As mental wellness gains prominence, the spa offers treatments focused on mindfulness and relaxation, such as yoga nidra and sound healing. By embracing these evolving wellness trends, she keeps JA Manafaru at the forefront of the industry, always striving to exceed guest expectations.

JA Manafaru

Overview

JA Manafaru, an extraordinary island at the northernmost reaches of Haa Alifu

Atoll, provides a secluded paradise that invites travellers to experience ‘The Real Maldives.’ This luxury resort perfectly merges natural beauty with exceptional hospitality, creating a truly castaway hideaway filled with top-tier amenities and unforgettable experiences. Accessible by a 70-minute scenic seaplane journey from Velana International Airport or a 50-minute domestic flight followed by a 10-minute speedboat ride to the island’s pristine shores.

Culinary Experiences

At JA Manafaru, guests can indulge in unforgettable dining across seven outlets featuring comfort food, Asian dishes, Italian specialities, and local seafood. The “Wellness Your Way” ethos accommodates all dietary needs, and all-inclusive guests enjoy dine-around options and a wide selection of beverages.

Ocean Grill

With a beach backdrop, Ocean Grill offers fresh seafood and grilled steaks. Enjoy ethically sourced meats and vegetarian delights, with zero food waste menus twice weekly.

White Orchid & Teppanyaki

Overlooking the Indian Ocean, White Orchid serves modern Japanese cuisine, focusing on seasonal ingredients and sustainability. Experience Teppanyaki as chefs craft dishes before your eyes.

Kakuni

Begin the day at Kakuni with a buffet of fresh fruits, wellness bowls, and made-to-order options. Along with lunch, enjoy themed nights like Sustainable Seafood BBQ for a diverse dining experience.

Andiamo Bistro and Pool

Nestled in lush greenery, Andiamo Bistro offers Italian delights, including crafted pizzas, beside a jungle pool. Guests can indulge in delicious homemade ice cream throughout the day.

The Cellar

The Cellar, a subterranean gem, features volcanic rock decor and a curated selection of fine wines. Enjoy long lazy lunches, shared dining on select nights or request private dining options.

Infinity Pool & Bar

At sunset, relax with drinks at the Infinity Pool & Bar, enjoying stunning views. As twilight arrives, savour cocktails and picnic hampers in a perfect evening setting.

Veli Bar

Veli Bar offers an energetic atmosphere by the ocean, featuring crafted cocktails and wellness tonics. Enjoy panoramic views and lively entertainment, perfect for socialising under the stars.

The Spa & Wellness

At the heart of the island’s lush surroundings lies the Calm Spa Sanctuary, a haven for the senses where Eastern and Western therapies blend harmoniously with Maldivian traditions. This retreat offers deeply restorative treatments, making it the perfect escape for relaxation. Complementing this, Wellness Your Way, the resort’s initiative embraces diverse lifestyles by offering bespoke dining, fitness, and relaxation experiences that transform any stay into a holistic journey.

Things to Do

At JA Manafaru, guests can dive into a variety of experiences—from learning to cook Maldivian dishes with Chef Moosa and exploring how the island runs behind the scenes to relaxing with beachside movie nights, discovering vibrant coral reefs, and taking sunset cruises or historical tours of Utheemu Island.

Villa Collections

JA Manafaru features 84 stunning beach villas, water villas and residences, each featuring a private pool and breathtaking Indian Ocean views. Guests enjoy a perfect blend of privacy and luxury. The bespoke ocean, beach, and island residences are ideal for families, groups, or those seeking an elevated island experience.

Beach Villas with Private Pool –200 SQM

22 Units

Sunrise Water Villas with Infinity Pool – 135 SQM

24 Units

Sunset Water Villas with Infinity Pool – 135 SQM

23 Units

Deluxe Beach Villas with Family Private Pool – 400 SQM

12 Units

Ocean Residence – 377 SQM

01 Unit

Beach Residence – 1400 SQM

01 Unit

Island Residence – 2022 SQM

01 Unit

JA Manafaru

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PEOPLE

Jason Kruse General Manager of JA Manafaru

In this exclusive interview, we have the pleasure of speaking with Jason Kruse, the General Manager of JA Manafaru, whose remarkable career spans over two decades in luxury hospitality. Jason has a strong background in managing island resorts and boutique hotels, and he is known for enhancing guest experiences and driving revenue growth.

In his current role at JA Manafaru, Jason has successfully spearheaded a comprehensive restructuring, elevating the resort’s TripAdvisor ranking from 77 to 10 within a year. He shares his passion for the resort, highlighting what truly sets JA Manafaru apart—from its deep-rooted connection to Maldivian culture to its emphasis on sustainability and fostering a happy team.

Could you share your career journey and how you became the General Manager at JA Manafaru?

My career is quite interesting, and took a somewhat nontraditional route. I left home at 15 with a background in trade, working on projects, construction, and various other areas. After that, I moved into food and beverage, starting out with fine dining and bar work. I was then fortunate enough to complete a Training Management Program, where I worked in every role in the hotel for 18 months. This gave me a unique understanding of what each team member experiences. That’s where I started, and I’ve built my career from there.

What do you consider the most rewarding project or accomplishment in your career so far?

I’ve now been in the Maldives for 14 years, overseeing three separate resorts. To be honest, I’m very passionate about JA Manafaru. I love redeveloping properties and helping resorts reach their full potential. When I came to view this property two or three months before accepting the job, I immediately fell in love with the people and the island itself. It’s so natural, and as you know, being in the Maldives, you walk around and feel its soul—you get excited. The beaches, the

restaurants—all are luxuries. I’m really excited about this project.

What are the unique selling points at JA Manafaru that set the resort apart from other luxury island destinations in the Maldives?

We’re a secluded, peaceful sanctuary, but what I find most important is how engaged our team is with our guests. Guests are the centre of our world, and the entire team is deeply passionate about ensuring each guest has the best holiday. They’ll do whatever it takes to make that happen. That culture is rare on islands, and I believe it comes from the fact that many of our team members have been with us since the resort’s opening. They’re not hopping from island to island; they’re truly invested in making this resort successful. Our people make it unique.

With the rise of experiential travel, how do you foresee guest expectations evolving, and how is JA Manafaru adapting to meet these demands?

When adapting to the evolving travel experience, being located in the North adds a lot of heritage and history. As a resort, we embrace this within the guest

experience. For instance, we’re one of the few resorts with a Maldivian Executive Chef. He’s fantastic—not just as a chef but also as a leader. We make sure to incorporate local recipes and foods into our menus more meaningfully than I’ve seen before. We also integrate Maldivian music, art, and history into the overall experience, and we even have a Maldivian museum.

Can you share some key strategies or practices you use to foster a positive and high-performing team environment?

Culture beats strategy, hands down, every time. Culture comes from the heart of the house; it comes from being with the team, fostering belief in the resort, belief in the team, and belief in themselves. We have a very clear goal and commercial pillars that we are aligned behind. But the highest priority is being passionate about going above and beyond for every guest. Our focus is on our team, and the team’s focus is on our guests. It’s something we’ve developed over the last 12 months. We’ve put a lot of emphasis on the heart of the house. Along with upgrading the resort’s front-of-house, we’ve invested in the heart of the house too. After all, you can’t make the front-of-house happy unless the heart-of-house is healthy and wellsupported. We’ve refreshed the staff rooms, upgraded staff public areas, built a cafe, and added amenities like a barbershop, coffee shop, and fitness facilities for the staff. There’s even a staff bar for those who want it. We want to make sure our team stays very happy on the property.

What role does sustainability play in the future of luxury hospitality, especially in island resorts like JA Manafaru?

Sustainability on the property is important, not only for our guests but also for attracting and retaining the best team members. The right team wants to know we are committed to doing the right things and they are highly engaged in our efforts. From recycling, upcycling, and reducing plastic to growing food locally—we have our own chickens and our mushroom hut. The team is passionate about these initiatives, and the more we can create from scratch, the better. We’re constantly exploring new ways to be more sustainable, and this mindset extends beyond the resort as the team takes these practices back to their local islands.

What are some of the biggest challenges you’ve faced in the luxury island resort sector, and how have you overcome them?

As more resorts emerge in the Maldives, most offer similar attractions—beaches, over-water villas, and coconut trees. For us, it’s about standing out meaningfully to our guests. We are focusing on delivering highly personalised service in a relaxed atmosphere.

Wellness is also a key focus, as many guests want to continue their wellness journeys while on holiday. Though we’re not strictly a wellness resort, we offer options for fitness, detox, or even starting new programmes. Of course, some guests just want to relax, sip a sunset cocktail, and enjoy a pizza—it’s all about what they prefer.

Looking ahead, what are your goals and vision for JA Manafaru in the next 3–5 years?

We have a huge opportunity to invest more in our guests than traditional sales and marketing strategies. Online reputation is becoming increasingly important, and there’s no better marketing than a happy guest. The impact of a satisfied guest cannot be underestimated. We’re not restricted by rigid procedures or policies, which allows us to be flexible in meeting our individual guests’ needs. I think this gives us a real competitive advantage. Sustainability and wellness are also becoming major focus areas for JA Manafaru.

Finally, what advice would you give aspiring hospitality professionals who look up to your success and want to follow a similar career path?

When it comes to leadership, I think everyone finds their own path. It starts with being true to yourself, identifying your values, and writing them down. Revisit and update them regularly. Surround yourself with positive, passionate, and strong people who aren’t afraid to tell you when you’re wrong and help you grow. Keep pushing forward; this industry changes rapidly, and you and your team must keep striving for improvement to stay ahead. There is more to it, but the drive to make this better and be a good person goes a long way.

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Khumar Askerova

Regional Director of Sales and Marketing, Indian Ocean of JA Hotels & Resorts

With an impressive 25-year career in the hospitality industry, Khumar Askerova brings a wealth of experience and expertise to her role as the Regional Director of Sales & Marketing for the Indian Ocean. Overseeing sales for the flagship property, JA Manafaru, in the Maldives, as well as other Indian Ocean locations, Khumar is well-equipped to navigate the competitive landscape.

In this interview, we delve into Khumar’s journey and her vision for the future of luxury travel in the region. She shares her belief in crafting compelling narratives that resonate with audiences, fostering personal connections, and integrating the unique cultural elements of the Maldives into her marketing campaigns—all aimed at enhancing the guest experience at JA Manafaru and beyond.

Can you share your career journey and what led you to your current Director of Sales and Marketing role for JA Manafaru Maldives and other Indian Ocean properties?

I view my career journey as a story that reflects where I have been, what I have accomplished, and how I have grown at each stage while transitioning across industries, from hospitality to real estate development, becoming an art dealer, and relocating from my home country to Brazil, Dubai, and the Maldives. I re-entered the hospitality sector, working with reputable brands like Hyatt, Marriott, and COMO, and rebranded myself for a new job search, seizing opportunities in the Indian Ocean region.

I was born and raised in Azerbaijan, where I grew up with an artist father and a doctor mother. Their influence played a key role in shaping my artistic vision and identity and developed character traits that helped me navigate life’s challenges, engage in continuous learning, and contribute to well-being, all while maintaining persistence.

My career path began with a degree in Business Administration, where I built a strong foundation in management and organisational skills. I started as a sales assistant at Hyatt, gradually moving up to a Public

Relations and Brand Manager role. Later, I transitioned into Sales at Marriott International, taking on roles of increasing responsibility and launching multiple hotels in the city and ski resorts across Azerbaijan.

A notable risk I took in my career was transitioning from a secure position with recognised brands in my home country to a standalone resort in the Maldives. Though initially daunting, this move provided me with greater opportunities for growth and development into the position of Cluster Director of Sales & Marketing at COMO Hotels & Resorts and my current role with JA Hotels & Resorts as Regional Director of Sales & Marketing for Indian Ocean. The risk paid off as I gained valuable experience, advanced my career and expanded my professional network.

How do you tailor your sales and marketing strategies to cater to the unique characteristics of JA Manafaru and its clientele?

With global political instability and economic uncertainty, selling has become more challenging, with tighter budgets to manage and sales pitches that once might have taken the form of a long golf game or dinner discussion now needing to be more targeted and efficient to close.

With its constant evolution, the dynamic nature of the travel industry requires a more personal approach to each client, using different strategies based on specific market conditions, demand, and seasonality. This allows me to blend the elements of crafting compelling narratives that resonate with audiences and drive business growth.

How do you approach market segmentation, and what guest profiles are you focusing on attracting to JA Manafaru?

At its core, market and audience segmentation is crucial in the process of breaking down a broader market into smaller segments, making it easier to tailor and focus on attracting an audience that shares common interests. We aim to attract higherincome earners looking for luxury at an affordable price in the Real Maldives, whether spending their holiday with families or seeking a romantic escape on a private island surrounded by lush vegetation. JA Manafaru offers great value for money and exquisite culinary experiences through the Dine Around meal plan, with five restaurants and two bars. Most of our guests stay for an average of 7 nights and frequently book their next stay while still on the island.

What are the key trends in luxury travel that you believe will shape the future of JA Manafaru’s marketing efforts?

In addition to privacy, cultural immersion experiences, and personalised services at scale, the recently launched Wellness Retreats, set in an unspoiled nature setting, offer a culinary journey through highly-rated restaurants, including The Cellar, which features fine dining. These experiences reflect a deeper appreciation for creating lasting memories. These key trends at JA Manafaru enrich the soul while meeting the highest standards of comfort and elegance.

Among the trends in luxury travel, I would also highlight sustainable tourism as environmental concerns grow each year. We are proud to be recognised as one of the most sustainable resorts in the Maldives, with several initiatives in place. These include converting ocean-bound plastic into reusable items like beach or laundry bags and growing a home garden to produce homemade jams, sauces, pickles, and creamy natural yoghurt with delicious coconut. Additionally, our spa team is creating a new Alchemy Bar, where guests can make bathtub teas, lip balms, soaps, and more, using native plants foraged from around JA Manafaru.

How do you integrate the unique cultural elements of the Maldives into your marketing campaigns to appeal to both regional and international guests?

For me, it is almost impossible to avoid local culture when travelling. Regardless of your motivations, it is inevitable that, as a guest, you will experience some aspect of the local culture, whether it’s through something as simple as eating the local cuisine or learning a few words of the language.

At JA Manafaru, we prioritise activities and experiences designed to immerse both regional and international guests in a way of life different from their own. This includes a captivating tour of the resort’s cultural exhibit, Magey Hiyaa, and once a week, we host an unforgettable Maldivian night. Guests enjoy a traditional “Malaafaiy” feast at Kakuni restaurant, followed by a mesmerising Boduberu performance. JA Manafaru also features historical artefacts and royal antiquities in the Utheemu gallery, offering guests the chance to discover the significance of the unique northernmost atoll, which has been pivotal in trade routes connecting Africa, Arabia, and the Far East.

Digital transformation is crucial for modern marketing. What digital tools or platforms have been most effective in your marketing strategy, and how do you plan to leverage them further?

We always remain connected to the guests to ensure they receive updates and information about island activities. In addition to the 24/7 Thakkaru (butler) service, we encourage guests to download our mobile app before their arrival to enhance their experience, streamline operations, and remain competitive. The app allows seamless services such as table reservations, excursion planning, spa treatment bookings, mobile check-ins, and more. Push notifications, designed like newsletters, share promotions and offers, encouraging guests to book their next stay with us.

What excites you most about the future of luxury travel in the Indian Ocean region, and how do you see JA Manafaru positioning itself within this landscape?

In the next 5-10 years, I see luxury travel becoming more focused on experiences, with terms like “ultra-premium,” “authentic,” “private,” and “untouched” becoming more prevalent. Travellers will continue to seek tailor-made vacations enhanced with wellness retreat programmes in places offering increased privacy, exquisite culinary expertise, and premium, high-end amenities. I’m excited and confident that JA Manafaru will remain agile, adapting to new luxury trends and staying competitive with its offerings.

New Appointments

Mohamed Solah

Chief Executive Officer of Crown & Champa Resorts (CCR)

Jean-Louis Ripoche

Area General Manager –Maldives of Dusit Thani Maldives

Marcel Sawyer

General Manager of Ifuru Island Maldives

Ismail Rasheed

General Manager of Villa Haven

Lukasz Prendke

General Manager of Sirru Fen Fushi – Private Lagoon Resort

Srikanth Devarapalli

General Manager of JW Marriott

Kaafu Atoll Island Resort

Hussain Shahid

General Manager of Noku Maldives, Vignette Collection

Bert Goebel

General Manager of Kuramathi Maldives

Maurice Van Den Bosch

General Manager of RAAYA by Atmosphere

Greg Allan

General Manager of Sheraton Maldives Full Moon Resort & Spa

Alain Trefois

General Manager of OBLU NATURE Helengeli by SENTIDO

Hassan Sabree

Resort Manager of Dusit Thani Maldives

Teddy Susanto Wiryawan

General Manager of Vakkaru Maldives

Peter Nilsson

Managing Director of COMO Cocoa Island and COMO Maalifushi

Ahmed Faris

Resort Manager of Villa Haven

Anthony Gill

General Manager of Patina Maldives, Fari Islands

Abdulla Thamheed

Vice President of Operations of Sun Siyam Resorts

Mohamed Adi

Resort Manager of Hard Rock Hotel Maldives

Mohamed Musthafeez

Resident Manager of JW Marriott Kaafu Atoll Island Resort

Mohammed Shihab

Commercial Director of Cinnamon Hotels & Resorts (Maldives Resorts)

Naufal Naeem

Director of Sales and Marketing of Noku Maldives, Vignette Collection

Sandrine Boutin

Director of Sales and Marketing of The Ritz-Carlton Maldives, Fari Islands

Abdulla Mufeed

Assistant General Manager of SAii Lagoon Maldives, Curio Collection by Hilton

Janice Tan

Vice President of Commercial for Europe, Central and Eastern Europe, & Scandinavian Countries of Vakkaru Maldives

Paravee Mavichak

Director of Sales & Marketing of JW Marriott Kaafu Atoll Island Resort

Ankita Thakur

Director of Marketing and Communications of JW Marriott Kaafu Atoll Island Resort

Dipti Katoch

Commercial Director of Pullman Maldives Maamutaa and Mercure Maldives Kooddoo

Pasan Wijewardana

Cluster Director of Sales & Marketing of Sun Siyam Iru Fushi and Sun Siyam Pasikudah

Sundar Raj

Director of Sales & Marketing of Ifuru Island Maldives

Coumba Sène

Director of Marketing and Communications of Le Méridien Maldives Resort & Spa

Naushad Ahmed

Director of Sales of JW Marriott Kaafu Atoll Island Resort

Erdal Altinok

Director of Sales, Europe of Seaside Finolhu Baa Atoll

Joan Ibanez

Director of Operations of JW Marriott Kaafu Atoll Island Resort

Lai Chan

Cluster Sales Manager, Chinese Market of Villa Resorts

Afaag Ibrahim

Director of Sales of The RitzCarlton Maldives, Fari Islands

Abdulla Wisam

Executive Assistant Manager, Rooms of COMO Cocoa Island

Mohammed Belhacen

Cluster Director of Revenue of Atmosphere Hotels & Resorts and COLOURS OF OBLU Brand

Ahmed Sabah

Sales Manager of The RitzCarlton Maldives, Fari Islands

Suziane Spencer

Director of Sales of Sheraton Maldives Full Moon Resort & Spa

Ajay Jawahar Sharma

Director of Operations of Sheraton Maldives Full Moon Resort & Spa

Sadhaad Hakeem

Senior Sales Manager of Villa Resorts

Hassoon Abdul Wahidh

Sales Manager of Noku Maldives, Vignette Collection

UNFORGETTABLE FAMILY ADVENTURES

Island Havens for Families

Lily Beach Resort & Spa

The Maldives has become a dream destination for families, offering more than just its signature pristine beaches and azure waters. While it was once celebrated primarily for its romantic getaways, the Maldives has evolved into a versatile retreat, catering to families seeking adventure, luxury, relaxation, and quality time together.

At first glance, this tropical paradise may appear to cater predominantly to couples. However, many of the Maldives’ finest resorts have expanded their offerings to create a welcoming environment for families. From spacious family villas to dedicated kids’ clubs, the focus is on creating an experience where every family member, from toddlers to teens, feels at home. The Maldives is now synonymous with fun-filled days of exploration, education, and entertainment as families dive into marine adventures, go on guided snorkelling tours, or take part in cooking classes that introduce young ones to the flavours of the islands.

Parents can unwind knowing their children safely engage in supervised activities, such as arts and crafts workshops or nature walks through the island’s lush surroundings. Meanwhile, the entire family can come together for enriching experiences like dolphinwatching cruises, island-hopping excursions, or even marine conservation projects, teaching children about the importance of protecting the Maldives’ unique ecosystem.

For those seeking bonding time, private family picnics on secluded sandbanks and sunset fishing trips offer unforgettable moments of connection. As the day winds down, families can gather under the stars for outdoor movie nights or enjoy a beachside barbecue, creating lifelong memories in a truly magical setting.

With resorts offering a balance of luxury, adventure, and family-friendly amenities, the Maldives has become the perfect playground for families of all ages. It’s no longer just a paradise for honeymooners; it’s a destination where families can reconnect, explore, and create unforgettable adventures in one of the most beautiful places on Earth.

Villa Park

UNFORGETTABLE FAMILY ADVENTURES

Family Tales on

Tropical Trails

Patina Maldives, Fari Islands

JW Marriott Maldives Resort & Spa

Kurumba Maldives

For over 50 years, Kurumba Maldives has been the ultimate family-friendly resort. Kids love dolphinspotting, snorkelling, and the Majaa Kids’ Club, which offers free activities and lessons for children aged 4-13. Parents can relax with luxury boating, spa treatments, and dining at the resort’s seven restaurants. Teens are catered to with daily yoga, Zumba, and watersports, along with fun games like air hockey and Playstation pods. With eight room categories to suit families of all sizes, Kurumba is perfect for everyone. Just a 10-minute speedboat ride from the airport, it offers an easy and memorable family getaway.

JW Marriott Maldives Resort & Spa

Escape to JW Marriott Maldives Resort & Spa for a delightful family holiday, where adventure and relaxation go hand in hand. The FAMiLY by JW Little Griffins Kids Club, inspired by a pirate ship, is a dream come true for young adventurers. With over 100 fun activities weekly, including arts and crafts and mini beach Olympics, kids will be entertained all day long. Themed days like Superheroes and Pirates add extra excitement, and the best part is kids under 12 eat free from a delicious menu crafted just for them. Spacious Duplex Beach Pool Villas come with special welcome packs, ensuring every child feels like a VIP. While the little ones have fun, parents can dive into thrilling water sports or unwind at the beautiful adults-only infinity pool.

Kurumba Maldives

Hilton Maldives Amingiri Resort & Spa

Jumeirah Olhahali Island

Hilton Maldives Amingiri Resort & Spa

A family paradise in the heart of the Maldives, Hilton Maldives Amingiri Resort & Spa makes family holidays all about creating cherished memories together. Parents can unwind while the little ones explore the Krakengiri Kids’ Club, where beach games, arts and crafts, and a dedicated kiddie pool await. Teens have their cool hangout at Re:Fuel, where they can relax, snack, and socialise. The adventure continues as families can explore the stunning marine life on snorkelling and diving trips. Meanwhile, parents can indulge in muchneeded relaxation at Amingiri Spa, ensuring everyone enjoys a perfect balance of fun and relaxation.

Jumeirah Olhahali Island

At Jumeirah Olhahali Island, family holidays are brimming with exciting activities that promise fun and enrichment for all ages. Dive into the underwater world on a semi-submarine to spot vibrant fish without getting wet, or enjoy an exhilarating banana boat ride together. Budding chefs can get hands-on with pizzamaking classes at the beach, while teens and adults can learn the art of latte making. There’s no shortage of water fun with kayaking races, paddleboarding, and swimming lessons. Families can plant coral or stroll through nature with the island’s expert gardener for a more laid-back day. As the sun sets, gather for outdoor cinema nights or enjoy lively Bodu Beru drum sessions under the stars.

Niyama Private Islands Maldives

Niyama Private Islands Maldives offers an exceptional space where every family member can thrive in the heart of the Maldives. Young VIPs can go on safaris, take gourmet cooking classes, scout for dolphins, and enjoy family-friendly indulgences tailored for ages 1 to 12. The kids’ club features a playground, splash park, and a mini gourmet kitchen, making it a perfect place for exploration and creativity. Families can spend sunny days snorkelling with turtles, dining at the underwater restaurant, or indulging in spa treatments designed for parents and kids. With tennis lessons, outdoor cinema nights under the stars, and exciting snorkelling safaris, Niyama guarantees an unforgettable adventure for everyone.

Niyama Private Islands Maldives

UNFORGETTABLE FAMILY ADVENTURES

Enchanting Shoreside

Escapes for All

Seaside Finolhu Baa Atoll

The stylish connecting villas at Seaside Finolhu Baa Atoll is designed to cater to families and groups travelling together. This expansive space features two beach villas connected by a pathway, offering privacy and convenience. Accommodating six adults and four children, it boasts three stylish bedrooms, ocean views, a private garden, and a sparkling pool. Guests can enjoy ocean views, a private garden, and a pool, creating the perfect setting for an unforgettable escape. The villas feature direct beach access and outdoor rain

Avani+ Fares Maldives Resort

From two-bedroom beach villas that lead directly onto pristine sands to spacious overwater pool villas, Avani+ Fares Maldives Resort has something for every traveller. Families with younger children will love the two-bedroom beach villa with its outdoor shower and bath, while those with older children can indulge in the two- and three-bedroom overwater residences. These villas feature glassbottomed dining areas and shimmering lap pools, adding a sense of wonder to every stay. The thoughtful design and multiple configurations ensure that large families and groups feel right at home in this island paradise.

Sun Siyam Iru Fushi

At Sun Siyam Iru Fushi, family-friendly accommodations ensure both comfort and fun. Family deluxe villas can host up to five guests, with sliding doors separating the bedroom from the living area for added privacy. Each villa includes a private courtyard, a stunning pool, an outdoor jacuzzi, and a shaded cabana — all just steps from the beach. Larger groups will adore the Celebrity Retreat, which accommodates up to 10 guests and offers an ultra-luxurious setting for family gatherings. With special perks for children under 15, such as free stays and meals, Iru Fushi makes sure every family visit is stress-free and full of joy.

Families travelling to Vakkaru Maldives will find a host of benefits for children under 12, including complimentary stays, meals, and engaging kids’ club activities. With beach, overwater villas, and retreats, Vakkaru offers aesthetically pleasing accommodations blending rustic Maldivian charm with modern luxury. For a truly memorable experience, the Over Water Family Pool Villas provide a perfect balance of privacy and comfort. These spacious villas feature separate areas for children and adults, allowing families with up to three children to relax in style. The tranquil setting above the turquoise waters creates a unique and magical family getaway.

OZEN RESERVE BOLIFUSHI

For families seeking adventure and indulgence, BOLIFUSHI’s two-bedroom Ocean Pool RESERVE Sunset with Slide is a showstopper. This lavish villa accommodates four guests and features a master bedroom, a convertible second bedroom, and a private infinity pool. The highlight for kids (and adults) is the 23-metre water slide that plunges straight into the turquoise lagoon. While children play, parents can unwind with a stocked wine fridge and a private bar setup included in the RESERVE™ plan. It’s the perfect combination of fun, luxury, and relaxation, ensuring every family member has the time of their life.

Vakkaru Maldives

EDITOR’S PICKS

Unveil the Hidden Treasures of Jumeirah Olhahali Island

At Jumeirah Olhahali Island, a variety of experiences await you. Discover unique offerings that will inspire and delight, ranging from exhilarating water sports to relaxing spa treatments.

Whether you’re seeking adventure or looking to unwind, this property has something special for everyone, ensuring your stay is filled with unforgettable moments and genuine joy.

Dine Under the Stars

Experience a magical evening with a romantic beachside dinner under the stars. Enjoy a menu of freshly prepared seafood and flavourful dishes curated by the resort’s chefs with your toes in the soft white sand and the gentle waves as a backdrop. This intimate dining experience, set beneath the Maldivian night sky, promises a truly romantic setting.

Local Flavours

Delve into the rich culinary heritage of the Maldives with authentic Maldivian cooking classes and specially curated dinner menus. Enjoy a traditional Maldivian breakfast featuring local favourites like reef fish curry, tuna mashuni, sambal, and roshi. Served at the resort’s all-day dining restaurant, GLOW, this breakfast provides an authentic taste of Maldivian culture.

Watersports

You can enjoy complimentary access to canoes, stand-up paddleboards, and windsurfing equipment. Alternatively, you can also opt for exhilarating experiences such as jet skiing, waterskiing, kite surfing, and parasailing. If you’re looking for water-based thrills, you can try the banana boat and doughnut rides, perfect for groups. Additionally, the semi-submarine offers a unique view of the vibrant marine life surrounding the island, allowing you to stay dry while you explore the wonders beneath the surface.

Private Sandbank Experience

Escape to a hidden sandbank just minutes from the island. Here, you’ll find untouched white sands and serene seclusion. Enjoy a sandbank breakfast or picnic, indulge in a private yoga session, or savour a beachside BBQ dinner. The peacefulness and beauty of this remote spot offer a perfect retreat for relaxation.

Ocean-View Massage

Treat yourself to an ocean-view massage at the Talise Spa. With five exclusive overwater treatment villas, each offering stunning ocean vistas through floor-to-ceiling windows and a glass floor under the treatment bed, you can relax while marvelling at the underwater world. The expert therapists provide a range of treatments, blending nature-inspired methods with traditional healing techniques to rejuvenate your mind and body.

Cooking Masterclass

Get hands-on with the resort’s culinary offerings by joining a cooking masterclass. Led by talented chefs, these sessions reveal the secrets behind Maldivian specialities, Peruvian ceviche, Indian feasts, baklava, and chocolate creations. Enjoy welcome drinks and a delicious lunch as you add a creative touch to your holiday.

EDITOR’S PICKS

New Culinary Delights at Hamakaze

Authentic Japanese Dining at Kurumba Maldives

Kurumba Maldives, the first resort to open in the Maldives, is known for its incredible dining experiences. With a variety of restaurants offering international cuisine, guests can savour flavours from around the world while surrounded by the beauty of the island.

To enhance its culinary offerings, the resort has introduced a new menu for Hamakaze, its renowned Japanese restaurant. The new menu brings an even wider range of authentic dishes, each carefully crafted to reflect the true artistry of Japanese cuisine.

Located over the serene waters with breathtaking views of the Indian Ocean, Hamakaze offers a dining experience like no other. Open only at night, the restaurant creates a magical atmosphere where delicious food and stunning scenery combine to make every meal unforgettable.

Hamakaze’s menu features everything from delicate sushi and fresh sashimi to mouthwatering makimono, all paired with an exceptional selection of sake. Start your meal with a warm, comforting miso soup, or choose from a wide range of options, including tasty vegetarian and vegan dishes. Truly defining the Omakase experience, the chef takes you on a remarkable journey through their finest culinary creations, presenting a selection of their best dishes that offer the freshest ingredients with expert skills.

Teppanyaki is a must-try at Hamakaze as it provides an entertaining atmosphere as chefs skillfully prepare delectable dishes right before your eyes. From the moment you sit down, you’ll be engaged as you watch the chef’s impressive tricks and techniques, transforming your meal into an unforgettable culinary performance. Choose from two teppanyaki options: the Teppanyaki Combination, which includes a delicious array of meats served with garlic rice and miso soup, or the Teppanyaki À La Carte, for a tailored selection of dishes.

Finish with a sweet treat like the tangy Yuzu Cheesecake, a dessert that perfectly wraps up the experience. With flavours that range from refreshing to indulgent, every dish at Hamakaze is designed to leave you with a memorable dining experience.

EMERGING DESTINATIONS

Minor Hotels Expands

NH Collection and NH Hotels & Resorts Portfolio in the Maldives

NH Collection Maldives Reethi Resort

Minor Hotels, in partnership with a private equity fund managed by Ares Management, is set to launch NH Collection Maldives Reethi Resort in Baa Atoll in late 2025. This follows the rebranding of the existing Reethi Beach Resort, which will undergo an extensive renovation after 25 years of operation. The 129-key property, located in Hanifaru Bay, promises easy access to the area’s rich marine ecosystem, home to manta rays, whale sharks, and turtles.

The resort will close on 25th April 2025 for six months to complete the most significant transformation in its history. Upgrades will include enhancements to the villas, dining outlets, and leisure facilities, while maintaining the island’s lush natural surroundings. The new NH Collection Maldives Reethi Resort will feature a mix of on-land and overwater villas, catering to diverse traveller preferences, and 10 food and beverage outlets offering a range of dining options. Guests will enjoy a variety of water activities, such as diving and snorkelling, as well as on-land facilities including tennis, badminton, squash courts, a spa, and a fitness centre.

NH Maldives Kuda Rah Resort

Minor Hotels has also made its mark in the Indian Ocean with the debut of NH Hotels & Resorts, introducing NH Maldives Kuda Rah Resort. The resort located in South Ari Atoll, offering unparalleled access to some of the world’s most spectacular diving and snorkelling sites. Guests will be able to explore the renowned Kuda Rah Thila, an underwater pinnacle teeming with marine life, including blue striped snappers, turtles, and sharks. Whale shark and manta ray spotting, as well as more than 50 dive sites, are just a short boat ride away.

NH Maldives Kuda Rah Resort, an intimate hideaway, features 51 modern deluxe suites and villas with spacious interiors and ocean views. Culinary experiences unfold at Sea Spray, offering international buffet-style dining, while Ocean, a specialty restaurant, serves fresh seafood caught daily. Guests can also enjoy the relaxed atmosphere of Glow, a chic bar and lounge, or explore local seafood-driven Maldivian cuisine at Malaa’s open-air show kitchen.

Wellness is a key focus at the resort, with a spa offering traditional Balinese and Thai massages alongside local treatments, a state-of-the-art gym, and a kids’ club providing activities for younger guests. The resort caters to a wide range of travellers, from honeymooners to families, with unique experiences such as island hopping, coral planting initiatives, whale shark excursions, and big game fishing expeditions.

With the addition of these two, it marks Minor Hotels’ ninth property in the Maldives, further solidifying its presence in this tropical paradise.

EMERGING DESTINATIONS

Noku Maldives

Joins IHG’s Vignette Collection

IHG Hotels & Resorts has introduced its Vignette Collection brand to Maldives as Noku Maldives joins the fast-growing family of oneof-a-kind hotels in destinations to remember.

“We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalized experiences, with genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.” said Shahid Hussain, General Manager, Noku Maldives, Vignette Collection.

Nestled amidst the beautiful waters of Noonu Atoll, Noku Maldives is designed as a perfect sanctuary to escape from the world. With 50 modern private villas, each with its private pool, dotted across the island, be greeted by soft powdery sands of the resort’s private beach or bask in the crystal-clear Indian Ocean.

The resort offers three restaurants and a bar including Asian cuisine at Thari Restaurant, expertly crafted cocktails blending Eastern and Western influences at The Palms Bar, and all-day dining at Palms Restaurant. The Noku Spa is also available to guests, with a wellness programming that focuses on using natural ingredients to enhance total wellbeing.

Vignette Collection combines each property’s individual identity with the brand’s collective vision to offer a more authentic travel experience. Each property is unique, yet united through key hallmarks Memorable Rituals and ‘A Means For Good’. Memorable Rituals – bespoke to each Vignette Collection property – connect guests with the hotel’s unique identity, locality, and cultural landscape. Guests of Noku Maldives are invited to the Celestial Turtle Ritual, an enchanting stargazing experience inspired by the ancient Maldivian art of astronavigation.

Means For Good initiatives weaved throughout all Vignette Collection properties represent each hotel’s commitment to responsibility, community engagement, and local culture, and will be introduced in Noku Maldives in 2025.

Noku Maldives, Vignette Collection is a 45-minute seaplane ride from Male International Airport or a 40-minute flight to Maafaru Domestic Airport, followed by a 15-minute speed boat ride to the island.

EMERGING DESTINATIONS

Plans for

Its First Ultra-Luxury Retreat in the Maldives Aman Unveils

With 35 hotels, resorts, and residence developments in 20 countries, Aman is now set to launch Aman Maldives, marking the 21st addition to its global luxury collection.

Situated on a private island in Vaavu Atoll, one of the Maldives’ most secluded and tranquil areas, the retreat will feature 16 exclusive Aman Residences. The architecture will reflect the raw beauty and simplicity of the surroundings. Offering five to ten-bedroom options, each residence presents a personal escape—a serene haven with remarkable views. Though close to

the resort’s amenities, each residence is situated on its own private islet, featuring a private beach, a 25-metre swimming pool, and a personal landing jetty.

Aman Residences Maldives embodies a new way of living, where Aman’s design language seamlessly blends with the natural environment, allowing guests to fully experience the unique Aman way of life.

EMERGING DESTINATIONS

Hyatt Unveils Plans

for Hyatt Regency Samarafushi Maldives

Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a management agreement with SingHaiyi for Hyatt Regency Samarafushi Maldives. Located in the picturesque North Male Atoll, Hyatt Regency Samarafushi Maldives will mark Hyatt Regency’s brand entry into the Maldive Islands. Slated to open in late 2027, the new allvilla resort will join Park Hyatt Maldives Hadahaa and Alila Kothaifaru Maldives as the third Hyatt property in the Republic of Maldives.

Located only 25 minutes from Velana International Airport in Malé by speedboat, the resort’s prime location will be a large draw for sun-seekers, culture lovers and marine enthusiasts seeking an accessible yet tranquil retreat. North Male Atoll is close to the capital and known for its proximity to popular diving and snorkelling sites where manta rays and hawksbill turtles are frequently spotted. Prime surfing destinations like Pasta Point and Sultans will also be seamlessly accessible from the resort.

Nestled across 10 hectares of picturesque land, the resort will feature 130 well-appointed beachfront, treetop, and overwater villas, all with a private pool. The architectural design by Park + Associates intersects traditional Maldivian architecture with a light and natural palette. Guests can look forward to enjoying various culinary experiences at a sunset bar, a beach club, a Japanese speciality restaurant, and an all-day dining concept.

World of Hyatt Globalists and guests who book villas with club access can unwind with complimentary refreshments in the signature Regency Club lounge. A dedicated kid’s club, a marine and diving centre, a fitness pavilion, a yoga deck, and a spa with eight dedicated treatment rooms will cater to guests of all ages and interests.

EMERGING DESTINATIONS

Sets Sights on Six New Resorts in the Maldives SIX & SIX PRIVATE ISLANDS

SIX & SIX PRIVATE ISLANDS has unveiled the first phase of its plan to develop six resorts in the Maldives. The company aims to create a hospitality model centred on personalised service, artistic design, and a cosmopolitan lifestyle.

The first two resorts are set to open in South Malé Atoll in 2025 and 2026, each offering distinctive experiences while maintaining a shared philosophy of tailoring stays to individual guest preferences.

The first resort, RAH GILI MALDIVES, will open in late 2025 in South Malé Atoll, near a dolphin sanctuary, offering 74 pool villas, including 38 overwater options, ranging from 120 to 200 square meters, each with a private pool.

In 2026, DHON MAAGA MALDIVES will follow as an ultra-luxury property, featuring 31 overwater and 25 beach villas, ranging from

250 to 400+ square meters, with private pools, wellness facilities, fine dining, and exclusive services such as private-jet transfers and a wine cellar.

CEO Laith Pharaon highlighted the company’s focus on enhancing the guest experience by prioritising time, space, and freedom, emphasising that removing unnecessary elements ensures a journey aligned with guests’ expectations.

SIX & SIX PRIVATE ISLANDS has also committed to sustainability with ambitious environmental and social goals, including solar power, zero-waste practices, support for local produce, reef rehabilitation, and community programmes to preserve the Maldives’ natural environment and benefit local communities.

EMERGING DESTINATIONS

Marriott International Expands

New JW Marriott Kaafu Atoll Island Resort and W Maldives

Reopening in 2025

Marriott International is set to expand its luxury portfolio in the Maldives even further with the grand opening of JW Marriott Kaafu Atoll Island Resort and the re-opening of W Maldives in 2025. As Marriott continues to lead the way in creating unforgettable travel experiences, these new resorts promise to elevate the Maldives luxury experience to new heights.

JW Marriott Kaafu Atoll Island Resort

JW Marriott Kaafu Atoll Island Resort, opening in January 2025, invites guests to experience mindful luxury in one of the Maldives’ most tranquil settings. Designed with holistic well-being at its core, this remarkable resort combines luxurious accommodations with wellness-inspired services to offer a one-of-a-kind rejuvenating escape. From immersive wellness programs to indulgent spa treatments, every aspect of the resort is crafted to promote a sense of relaxation and mindfulness, providing a perfect balance of luxury and serenity that will stay with guests long after they leave.

W Maldives

In March 2025, W Maldives will unveil a bold new transformation following an extensive 11-month renovation. The resort will introduce a fresh visual identity and an elevated experience designed specifically for the modern luxury traveller. Expect a seamless blend of vibrant design, exceptional service, and personalised adventures, offering the perfect mix of relaxation and excitement in an idyllic island setting.

The 2025 openings of JW Marriott Kaafu Atoll Island Resort and the re-opening of W Maldives are not just milestones for the Maldives but also for Marriott International’s global expansion. With over 529 properties in 73 countries and territories, Marriott International continues to extend its reach and redefine luxury travel across the globe. The Maldives is a key destination for the brand, and these new resorts will only further strengthen Marriott’s status as a leader in high-end hospitality.

Maldivian Launches A330 Operations with New Direct Routes to China

Maldivian, the national airline of the Maldives, has officially announced the launch of its A330-200 wide-body aircraft operations, with new direct flights to Beijing, Shanghai, and Chengdu starting in January 2025.

The announcement was made during an exclusive launch event held in Beijing, attended by key stakeholders from the Maldives and China. The event marked a significant milestone in strengthening the connectivity between the two countries, with China being a major tourism market for the Maldives. The new routes are expected to enhance tourism and business travel while fostering closer ties between the two nations.

Maldivian Managing Director Ibrahim Iyas highlighted the enhanced onboard experience tailored for Chinese travellers, including Mandarin-speaking crew and personalised catering. The A330200 aircraft, equipped for long-haul flights, will increase passenger capacity and provide greater efficiency and comfort.

Currently, Maldivian operates a fleet of 24 aircraft, including one A320, eight Dash 8 aircraft, eleven DHC-6 Twin Otters, and four ATRs. With the addition of the A330-200, the airline is positioning itself to meet the rising demand for travel between the Maldives and key global destinations.

The launch highlights Maldivian’s commitment to expanding its international reach and boosting the Maldives’ position as a top destination for global travellers. The direct routes to China are set to play a significant role in driving tourism and business collaboration between the two countries.

Daily Direct Flights to the Maldives Air India Launches

Air India has launched daily direct flights from Mumbai and Delhi to the Maldives, further enhancing connectivity between the two countries.

The new direct flights from both cities to Malé are set to enhance accessibility, reducing travel time and eliminating layovers. This development will make it easier for tourists to enjoy a quick getaway or an extended stay in the Maldives, giving a chance to explore its beautiful lagoons, vibrant marine life, and world-class hospitality.

Indian tourist arrivals to the Maldives continue to grow, making India one of the top markets for Maldivian tourism. The destination has long been a favourite for Indian travellers, and the addition of these direct flights is expected to further enhance visitor numbers. Beyond leisure tourism, improved connectivity is also set to boost business travel, fostering greater collaboration between the two countries.

Azerbaijan Airlines Announces Its First Direct Flight Route from Baku to

the Maldives

Azerbaijan Airlines (AZAL) has announced its first-ever direct flight route from Baku to the Maldives. Starting this November, AZAL will operate flights between Baku and Malé twice a week. The flights are scheduled for Fridays and Sundays, catering to both leisure travellers seeking an idyllic escape and business travellers needing efficient connectivity to the tropical paradise.

The introduction of this direct route is expected to significantly enhance the travel experience by eliminating the need for layovers. This reduction in travel time is a considerable advantage for passengers who value efficiency and comfort. The direct flights promise to streamline the journey, making it more convenient for those planning vacations, honeymoons, or business trips to the Maldives.

The launch of the Baku-Malé route highlights Azerbaijan Airlines’ focus on expanding its international network and providing enhanced travel options.

Alifu Dhaalu Atoll

INDUSTRY UPDATES

Travel Trade Maldives Introduces

Heritance Aarah

Travel Trade Maldives has announced the launch of its TTM Destination Specialist, designed for travel agents, tour operators, and hospitality professionals, offering valuable insights for those promoting or managing Maldives travel experiences.

This comprehensive training equips both seasoned advisors and newcomers with in-depth knowledge of the Maldives, enhancing their proficiency in selling the destination and gaining a competitive edge in the global travel market.

Members registered via TTM Connect will have access to the TTM Destination Specialist training platform. The online modules are self-paced, and successful professionals will earn the prestigious TTM Destination Specialist certificate, highlighting their expertise in the Maldives.

To qualify, professionals must complete the mandatory “Introduction to the Maldives” curriculum, followed by a series of resort-focused programs. Resorts can also create their own customised programs. As they progress through the programme, they can earn badges based on the completed resort profiles. The platform offers access to various resort profiles and valuable content, giving professionals all the tools needed to become experts in the destination

TTM MALDIVES 2024

TTM Awards & Gala 2024

Honours Excellence in Maldives Hospitality Across 28 Categories

The TTM Awards & Gala 2024 took place at Adaaran Select Hudhuran Fushi on the evening of 22nd August 2024, announcing this year’s award winners and highlighting outstanding achievements within the hospitality industry.

This year’s event expanded to include four new categories: Editor’s Choice: Best Spas, Editor’s Choice: Best Restaurants, Editor’s Choice: Best Resort for Sports & Fitness, and TTM Top Producers – Airlines, bringing the total to 28 award categories. The expanded categories reflect the diverse and unmatched excellence within the Maldives’ tourism and hospitality sector.

This year’s award winners are:

Best Beach Resorts

NH Collection Maldives Havodda Resort

The Standard, Huruvalhi Maldives

Best Wellness Resorts

COMO Cocoa Island

Dusit Thani Maldives

Best Honeymoon Destinations

Alila Kothaifaru Maldives

Grand Park Kodhipparu, Maldives

Best MICE Destination

Villa Nautica

Best Family Resorts

Seaside Finolhu Baa Atoll Maldives

Hilton Maldives Amingiri Resort & Spa

Best Boutique Resort

Milaidhoo Maldives

Most Picturesque Resorts

Cora Cora Maldives

Ayada Maldives

Best Dive Resorts

Avani+ Fares Maldives Resort

Bandos Maldives

Best Private Island

Kudadoo Maldives Private Island

Best Fun & Friendly Resorts

ROBINSON Noonu

Hard Rock Hotel Maldives

Best Design Hotel

Patina Maldives, Fari Islands

Best Emerging Resorts

SO/ Maldives

Barceló Whale Lagoon Maldives

Best Wedding Destinations

Vakkaru Maldives

Furaveri Maldives

Most Sustainable Resorts

Banyan Tree Vabbinfaru

Sandies Bathala Maldives

Taj Exotica Resort & Spa, Maldives

Best City Hotel

Maagiri Hotel

Most Innovative Resort

Siyam World Maldives

Best Surf Resorts

Cinnamon Dhonveli Maldives

Adaaran Select Hudhuran Fushi

Holiday Inn Resort Kandooma Maldives

Best All-Inclusive Resorts

Heritance Aarah

JA Manafaru

Best Culinary Resorts

JW Marriott Maldives Resort & Spa

Mövenpick Resort Kuredhivaru Maldives

Best Beach Villa Resorts

Sirru Fen Fushi - Private Lagoon Resort

Jawakara Islands Maldives

Best Content Creator Siyam World Maldives

Best Water Villa Resorts

The Ritz-Carlton Maldives, Fari Islands

Jumeirah Olhahali Island

Best Adults-Only Resorts

Komandoo Island Resort & Spa

Adaaran Prestige Vadoo

Editor’s Choice: Best Spas

The Spa - Kuda Villingili Resort Maldives

Raffles Spa - Raffles Maldives Meradhoo

Editor’s Choice: Best Restaurants

Feeling Koi - Amilla Maldives

Only BLU - OBLU SELECT Lobigili

Nest - Niyama Private Islands Maldives

Editor’s Choice: Best Resort for Sports & Fitness

Hideaway Beach Resort & Spa

TTM Top Producers – Airlines

Aeroflot AirAsia

Etihad Airways

FlyDubai IndiGo

Qatar Airways

Singapore Airlines

Sri Lankan Airlines

TTM Top Producers

Agoda

Aqua Blue Collection

Aurora Travel

Beijing Ontour Travel Agency

Bingo Holidays

Bliss Maldives

Booking.com

British Airways Holidays Ltd

Desert Gate Tourism

dnata Travel Group

DTH Travel

Elevate

Emirates Holidays

Eturia

Exciting Travel Holidays

Expedia Group

Hotelbeds

Hummingbird Travel

Ignite Travel Group

Intour Maldives

Island Hopper

Island Life Travel

Kunming Dolphin International Travel

MakeMyTrip

MALDIVIANA

Nanjing Whale Trip Travel Limited

Odeon Tours

Pearl Travel Service

Pickyourtrail

Resort Life Travel

Runtour Travel

Ryoko Maldives

Shanghai Ctrip International Travel Service

Shenzhen II Tour Travel International Service

Sporting Vacanze

Tatabye Maldives

Thompsons Holidays

Travelers Street

Travelzoo

Trip.com

TUI Group

Viluxur Holidays

Voyage Privé Group

WebBeds

World Surfaris

The night ended with a memorable celebration featuring a delicious meal, lively music, and networking opportunities. The gathering provided a relaxed and inviting atmosphere, bringing together industry experts and stakeholders. With a DJ setting the tone, attendees enjoyed casual interactions, engaging conversations, and a spirited, festive evening.

TTM MALDIVES 2024

TTM Maldives 2025

To Be Held from 27 – 28 August 2025

Travel Trade Maldives has announced the dates for the ninth edition of TTM Maldives, which are set for August 27th to 28th, 2025.

This year’s event commenced with the TTM Connect Meetings, which took place from August 21st to 22nd at the Meerumaa Events Conference Facility. Over 3,000 pre-scheduled meetings were held over two days. Each pre-scheduled meeting, which lasted 20 minutes and took place from 10 AM to 5 PM, enabled meaningful exchanges between industry stakeholders. This year’s event was marked by impressive participation, with over 100 resorts and hotels alongside more than 500 travel trade professionals from the top 30 countries. The meetings provided a key opportunity for industry leaders to discuss pressing issues and explore potential partnerships, reinforcing TTM Connect’s role as a vital networking hub in the travel sector.

The TTM Awards & Gala for TTM Maldives 2024 recognised this year’s award winners and recognised key contributors to Maldivian tourism while showcasing remarkable achievements

in the hospitality industry. This year’s gala introduced four new categories—Editor’s Choice for Best Spas, Best Restaurants, Best Resort for Sports & Fitness, and TTM Top Producers – Airlines— raising the total number of award categories to 28. These additions highlighted the diverse and exceptional level of excellence within the Maldives’ tourism and hospitality sectors.

New features were also introduced to TTM Connect, the online travel trade portal designed for marketing and networking. These enhancements include a comprehensive Travel Trade People’s Directory, showcasing profiles of over 1,000 leading travel trade partners in the Maldives tourism industry. Additionally, TTM Data was launched, featuring a comprehensive data set, including tourist arrivals, top markets, occupancy, bed capacity, tourism revenue, and more.

AWARDS & ACCOLADES

Maldives Secures Fifth Consecutive Win as World’s Leading Destination

The Maldives has once again been crowned the World’s Leading Destination at the prestigious World Travel Awards (WTA) 2024, marking an unparalleled fifth consecutive victory. This historic achievement cements the Maldives’ reputation as a premier global tourism destination, triumphing over 19 renowned contenders, including Dubai, Greece, Indonesia, Spain, and Vietnam.

The accolade was announced during the WTA Grand Final Gala Ceremony, held this November in Madeira, Portugal. Minister of Tourism Ibrahim Faisal, Minister of State for Tourism Ahmed Nazim Mohamed, and Maldives Marketing and Public Relations Corporation (MMPRC) CEO Ibrahim Shiuree represented the Maldives at the event.

Adding to its accolades, the Maldives was also awarded the title of World’s Leading Green Destination for the first time. This dual recognition underscores the nation’s dedication to

sustainability and environmental stewardship alongside its tourism appeal. Competing against renowned destinations such as Chile, Madagascar, Norway, and Peru, this marks the first time the Maldives has received this esteemed accolade, further strengthening its status as a global leader in environmental conservation and sustainable development.

Several individual properties and tourism companies from the Maldives also received honours at the ceremony, further showcasing the exceptional standards of the country’s hospitality industry.

AWARDS & ACCOLADES

Trans Maldivian Airways Named World’s Leading Seaplane Operator for 2024

Trans Maldivian Airways (TMA), the world’s largest seaplane operator, has once again secured global recognition, earning the titles of World’s Leading Seaplane Operator 2024 and Indian Ocean’s Leading Seaplane Operator 2024 at the 31st Annual World Travel Awards. The ceremony, held this November in Portugal, marks TMA’s tenth consecutive win in the regional category, further cementing its reputation as a leader in the aviation industry.

Since its inception in 1993, Trans Maldivian Airways has redefined air travel in the Maldives, offering seamless connectivity and bespoke transfer solutions. Currently operating a fleet of 65 DHC6 Twin Otters, including 13 resort-branded aircraft and 2 VIPconfigured planes, TMA connects over 80 world-class resorts across 16 atolls with more than 400 daily flights. This operational excellence has played a pivotal role in supporting the Maldives’ reputation as the World’s Leading Destination, cementing TMA as an integral partner in the nation’s thriving tourism industry.

In addition to the wins at the World Travel Awards, TMA achieved other notable achievements in 2024, including being named the Leading Tourist Transport Provider (Air) at the South Asian Travel Awards (SATA) and earning the title of Best Luxury Seaplane Lounge for Infinity by Trans Maldivian Airways at the Seven Stars Luxury Hospitality and Lifestyle Awards.

Another defining moment of 2024 was the recognition of TMA’s Maintenance, Repair, and Overhaul (MRO) facility as a DHCEndorsed Service Center. As the first airline in South Asia to achieve this honour, TMA continues to set benchmarks for operational excellence in aviation