MARKETING MIX | LEEANN FROESE
The Now of New-ish Marketing Tactics
F
or this issue I wanted to share something new that really would give the “wow” factor for being innovative when it comes to marketing. Not so easy.
Then it occurred to me that just because I, as someone who does marketing for a living, am aware of these techniques, you might not be, so I will recap some of the ways that wineries, cideries, and breweries are showing industry leadership and innovation over the past year. The Move to Virtual Tastings If you have not tried this yet, what is stopping you? Last year when sales channels shut down, out of necessity, businesses developed new and
Photo contributed
It seems by now its all been done.
The packaging design of Green Screen IPA is exactly that – a green screen.
ings, businesses can deliver intimate experiences in homes, offices, and kitchens across a wide geography; and engage in meaningful interactions that both the public and wineries were craving. This has resulted in strengthened relationships with loyal customers and wine clubs, and increased spending within this segment.
evolving DTC revenue channels through virtual tastings. Many cideries, wineries, and breweries have found great success taking their tastings online, both financially and with customer engagement. This is still happening and will likely stay. Expanding beyond the monetary rewards of virtual tast-
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