Restaurant & Lodging - Autumn 2021

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WHAT YOUR PEERS ARE SAYING Meet Some Oregon Restaurant & Lodging Association Members

M

embership in ORLA means being part of the only organization in the state devoted to protecting and promoting the interests of our industry. It’s all of us together that makes that possible.

Get inspired by these peer profiles where members share their thoughts on beveage impact for 2021 and hospitality predictions for 2022. For a little seasonal fun we also wanted to know favorite fall drinks and camping vs. hotels for fall Oregon getaways.

Tell Your Peers a Little About You! If you are a member, and are willing to be profiled here, please email us at info@OregonRLA.org. Also, let us know if there is a question you would like to see your peers answer.

GET TO KNOW SOME OF YOUR PEERS BY READING THEIR RESPONSES TO THESE BUSINESS RELATED QUESTIONS:

What beverage trend has had a greater impact in 2021? What do you see in your crystal ball for hospitality businesses this next year?

SHAYNA MARIE CHRISTENSEN Lithia Springs Resort, Ashland

Title: Resort Manager Joined the Company: 2015 Member Since: 2010 Favorite Fall beverage: Spiced apple cider Camp or Hotel: Hotels! What do you see in your crystal ball for hospitality businesses this next year? What’s tragic is the amount of small businesses that will not survive. The ones that do will be stronger for it, by the adaptive skills they have had to acquire. And the excitement we can all look forward to are new start ups to visit. Going forward it will be a great time to venture into this industry and reach for a dream. We are all in this together.

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NATALIE SHEILD Togather Restaurant Consulting, Eugene

Title: Director of Operations Joined the Company: 2021 Member Since: 2016 Favorite Fall beverage: Bourbon Furnace Camp or Hotel: Hotel What beverage trend has had a greater impact in 2021? What do you forsee for hospitality in 2022?

The movement to no-proof spirits and cocktails has been one of my favorite beverage trends in years. Craft beverages for all! I see two things: (1) a lot of hard work and (2) a massive amount of payoff for those who stick it out and adapt. I think this is going to be true for every hospitality position, from bussers to owner.

Oregon Restaurant & Lodging Association | AUTUMN 2021

ANDREW CLARKE Kenton Hotel, Portland

Title: Owner Open Since: 2020 Member Since: 2021 Favorite Fall beverage: Willamette Valley Pinots Camp or Hotel: Hotel What beverage trend has had a greater impact in 2021? What do you forsee for hospitality in 2022? CBD, Individual cans of wine and takeout beverages. More technology adoption by the members of the ORLA. Travel will continue to pick up due to easing of the pandemic related mandates as more people get shots. Hotels will play a more intimate role with the community they are located in.


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