Ventura Lambrate | Press Report 2013

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Press Report (2013) 1


INDEX Publication Language Page Design Catalog De Morgen Abitare Igloo La Repubblica Tutto Milano Dezeen The Blogazine Ottagono Stylepark Icon The Design Trust Form Abitare Pambianco La Mia Casa WU Magazine Confessions of a design geek At Casa De Volkskrant Casamica Max Travel Urban 02Blog Azure Archello Max Gazzetta Pambianco Interni Artribune Il Fatto Il Giornale

ENG NLD ENG ROM ITA ENG ENG ITA ENG ENG ENG ENG ITA ITA ITA ITA ENG ITA NLD ITA ITA ITA ITA ENG ENG ITA ITA ITA ITA ITA ITA

4 5 9 12 15 19 23 26 30 34 36 38 44 46 50 53 54 55 56 57 59 64 65 66 67 68 69 71 75 76 77

Publication Language Page Corriere della Sera Lo Spazio Perfetto Undo At Casa Designer Blog Ninja Marketing Style At Casa Beautifulife Blog Casa Chrome Temporary JFK Infoservi Franzmagazine Knack Weekend iDesignMe Victoire Le jour du oui Apranzoconbea Casa & Design Confessions of a design geek Contessanally Chrome Temporary Perscentrum Wonen Design.nl Curve Decor Show Home Design Portal Yellowtrace Hidden Art

ITA ITA ITA ITA ITA ITA ITA ITA ITA ITA ITA NLD ITA ITA NLD ITA FRA ITA ITA ITA ENG eNG ITA NLD ENG ENG POR NLD Cze ENG ENG

78 79 80 81 82 83 84 85 86 87 90 91 92 93 94 95 96 99 101 103 105 107 110 112 113 114 115 116 117 118 121


Publication Language Dewema Ottagono Designspeaking Femkeido Surface Magazine 90+ 10 Belle DDN Indesign Indesign Fuorisalone Pamblanco Magazine Allestire Ottagono Eindhovens Dagblad Living Milano Free Agefi Life Collezioni Trends DDN Designer Blog DAMN Icon Elle Decor Form Vivi Milano Office et Culture Surface ATCasa Connecting the Dots Wallpaper De Volkskrant

ENG ITa ITA NLD ENG SPA eng ITA eng eNG ENG ITA ITA ITA NLD ITA ITa ITA ENG ITA ITA ENG eng ITA GER ita FRA ENG ITA ENG ENG NLD

Page 123 124 125 126 128 130 134 138 140 143 148 149 153 154 156 158 162 163 164 173 183 184 190 192 195 197 198 203 205 207 209 210

Publication Language Page Icon Casaviva BravaCasa La Repubblica Casa Case da Abitare Pubblicità Italia Today Vogue Casa Corriere della Sera Corriere della Sera Corriere della Sera Avvenire Casa Amica Corriere della Sera Corriere Alto Adige Il Sole 24 Ore L’Arena Il Sole 24 Ore Il Giorno-La Nazione Il Giornale QN - Il Resto del Carlino Leggo Famiglia Cristiana Il Giorno-Ed Nord MF Fashion La Stampa QN - Il Giorno La Repubblica Il Giornale Il Quotidiano L’Espresso Abitare Magic Lake

ENG ITA ITA ITA ENG ITa ITA ita ita ita ita ita ita ita ita ita Ita ita ITA ITA ITA ITA ITA ITa ITA ita ita ita ita ITA ita ita

213 215 217 219 220 222 223 224 225 226 228 229 231 233 234 235 236 237 238 239 241 242 243 244 245 246 247 248 249 250 251 254


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Publication: Design Catalog Country: The Netherlands Date: 10-06-2013 Type of Publication: Magazine


Publication: De Morgen Country: Belgium Date: 20-04-2013 Type of Publication: Newspaper

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tekst An Michiels foto’s Nicole Marnati

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Tijdens de Milanese designweek is Ventura Lambrate inmiddels een gevestigde waarde. Op dit platform voor hedendaags design in de wijk Lambrate kwam dit jaar ook veel Belgisch talent aan bod. Sleutelwoorden: creativiteit, kwaliteit, experiment en inhoud.

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Platform voor buitenbeentjes Ventura Lambrate: het experiment van de Milaan Design Week

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In imaginea al`turat`: l`mpi de por]elan de Studio WM, inspirate de porturile din Amsterdam, suspendate cu ajutorul unor scripe]i. Foto: Paul Schipper DOSAR REALIZAT DE SILVIA GUGU

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S`pt`mâna designului la Milano a devenit imposibil de parcurs \n intregime, dar asta e bine. Pe alocuri \ngriit` de curatori, pe alocuri haotic` [i plin` de nonsens, manifestarea reveleaz` ca niciun alt târg din lume infinitele posibilit`]i ale designului. |no]i \ntr-un ocean de abord`ri, declin`ri [i valen]e. Ora[ul \n sine devine o Republic` a designului, se discut` design, se m`nânc` design, se respir` design. Aceast` democra]ie total`, \n care cu to]ii, de la vl`dic` la opinc`, sunt invita]i s` ia parte \ntr-o s`rb`toare popular` a unei industrii pân` nu demult elitiste, pe unii dintre noi ne bucur`. Iat` câteva produse alese pe sprâncean` dup` reprezentativitatea lor pentru tendin]ele dominante ale anului, dar care acoper` doar o frac]iune din nout`]ile târgului. De aceea, vom reveni [i \n numerele urm`toare.

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MILANO 2013

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Publication: Igloo Country: Romania Date: 01-05-2013 Type of Publication: Magazine


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IGLOO SPA}II PUBLICE

WE CAN DO IT!

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Interviu cu Organisation in Design 100 l mai 2013

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Zona Lambrate se afl` \n nord-estul ora[ului Milano, \nspre margine, dincolo de inelul de cale ferat` care \nconjoar` ora[ul. Cartierul e definit de hale industriale (fosta fabric` de scutere Lambretta, fabrica de ma[ini de cafea Faema) [i de un aer de periferie. De[i abund` \n galerii de art`, design [i arhitectur`, \n afar` de o ber`rie artizanal` nimic nu pare s` strâng` cozi \n fa]a por]ii. |n timpul s`pt`mânii Salonului de Mobil` \ns`, zona se transform` radical \n perimetrul definit de Via Ventura [i un m`nunchi de str`zi care se intersecteaz` \ntr-o mic` pia]` de circula]ie.

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TEXT {I INTERVIU: SILVIA GUGU

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in 2010, Ventura Lambrate a devenit un brand [i una dintre loca]iile-cheie ale FuoriSalone pe care pân` [i cei mai sceptici o privesc ca pe o Mecca a designului. De departe polul cel mai organizat, mai pu]in comercial [i mai fidel ideii c` designul e o for]` transformatoare, acesta deschide por]ile halelor \n paragin` [i ale centrelor de art` nou construite, transform` garajele \n galerii [i angreneaz` tot ce sufl` \ntr-un laborator efemer de crea]ie, duduind de energie [i inova]ie. Ventura Lambrate amestec` designeri recunoscu]i cu debutan]i ambi]io[i, se treze[te devreme pentru mic-dejunuri de studiu organizate cu participarea numelor sonore ale meseriei [i se culc` târziu dup` workshopuri [i cocktailuri \n care designeri, makeri, produc`tori [i ziari[ti \[i v`d visele cu ochii. Se doarme cu un ochi deschis: \n timpul nop]ii se tip`re[te ziarul, Ventura Lambrate Today, distribuit diminea]a pentru a ghida poporul pe calea evenimentelor zilnice [i pentru a-i face rezumatul zilei precedente. |n spatele acestui angrenaj incredibil se afl` un grup minuscul de femei extraordinare: Organisation in Design. Fondat` de Margriet Vollenberg, c`reia la scurt timp i s-a al`turat Margo Konnings, Organisation in Design are sediul \n Utrecht [i

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num`r` opt persoane, toate femei. Firma se ocup` de PR, comunicare, management de proiect [i toate cele trebuitoare unui designer. Conceptul care a stat la baza proiectului Ventura Lambrate a fost alimentat \n principiu de reac]ia la lipsa de selec]ie care caracterizeaz` Salonul de Mobil` [i la gentrificarea rapid` a zonei Tortona, un alt pol al FuoriSalone care ini]ial oferise o solu]ie designului independent [i tinerilor absolven]i. Ventura Lambrate s-a n`scut ca o zon` complet curat` a Salonului de Mobil`, care selec]ioneaz` participan]ii axându-se pe designeri tineri sau independen]i. Evenimentele organizate \n timpul s`pt`mânii târgului \ntre]in o atmosfer` de produc]ie [i de studiu, \n contrast cu ceilal]i poli ai Salonului care „duhnesc” a consumerism [i prosecco. |n acela[i timp, selec]ia permite evenimentului s` se desf`[oare organic: masa critic` de profesioni[ti cu aceea[i orientare [i acelea[i interese d` na[tere unei dinamici naturale de convivialitate, care angreneaz` cartierul Lambrate cu localnici cu tot. Anul `sta, bun`oar`, \n timpul turului de rigoare, m-am trezit \n mijlocul unui spectaculos loft privat; proprietarul, vag implicat \n arhitectur` [i imobiliare, se hot`râse s`-[i deschid` casa publicului, ca s` mai treac` timpul.

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Publication: La Repubblica Tutto Milano

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Publication: Dezeen Country: United Kingdom Date: 11-04-2013 Type of Publication: Webpage

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Publication: The Blogazine Country: Italy Date: 12-04-2013 Type of Publication: Webpage

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Publication: Ottagono Country: Italy Date: 15-04-2013 Type of Publication: Magazine


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Publication: Stylepark Country: Germany Date: 26-04-2013 Type of Publication: Webpage


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Publication: Form Country: Germany Date: 01-07-2013 Type of Publication: Magazine


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Publication: Pambianco Country: Italy Date: 01-04-2013 Type of Publication: Magazine

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doSSier

SEMPRE PIÙ UN PALCOSCENICO PER IL MOBILE INTERNAZIONALE

Un Salone leader oltre il made in Italy Per anni Milano è stata trainata da ciò che le aziende italiane creavano di innovativo, che diventava esempio e faceva tendenza nel mondo. Oggi la design week è la porta di un gigantesco hub globale. di Patrizia Coggiola

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t’s the world meeting place for design”: questa è la definizione con cui, per tradizione, ogni operatore definisce l’appuntamento meneghino di aprile. Il momento cui tende l’agenda annuale di tutto il mondo dell’arredamento. A Milano l’intenzione è quella di fare il pieno di contatti, tendenze e innovazioni. Tutto questo è quasi un’abitudine, fa parte del percorso di affermazione internazionale che ha fatto del Salone del mobile un benchmark per oltre un decennio. Ma anche le tradizioni vanno rinvigorite. E qualche punto di debolezza, legato alle difficoltà strutturali

della produzione nazionale, oggi comincia a emergere. E va affrontato, non solo coperto col make up. Milano è stata a lungo l’enclave incontrastata del miglior prodotto contemporaneo riferimento per innovazione e qualità delle proposte. Il dinamismo milanese ha addirittura agito da propulsore, a fine anni 90, per l’invenzione stessa del concetto di Fuori Salone e di luogo urbano per le tendenze del design. Viceversa, negli ultimi anni, il design italiano è passato da un ruolo di guida a un rapporto meno brillante di capolista. Le aziende nazionali accusano il passo della recessione, con un mercato domestico completamente fermo. 4 aprile 2013 pambianco magazine 43

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Publication: La Mia Casa Country: Italy Date: 01-04-2013 Type of Publication: Magazine


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Publication: WU Magazine Country: Italy Date: 01-04-2013 Type of Publication: Magazine

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Publication: Confessions of a design geek Country: United Kingdom Date: 01-04-2013 Type of Publication: Webpage


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Publication: At Casa Country: Italy Date: 01-04-2013 Type of Publication: Webpage

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Publication: De Volkskrant Country: The Netherlands Date: 08-04-2013 Type of Publication: Newspaper


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Publication: Casamica Country: Italy Date: 01-04-2013 Type of Publication: Magazine

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Publication: Max Travel Country: Italy Date: 01-04-2013 Type of Publication: Magazine

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Publication: Azure Country: United States of America Date: 02-04-2013 Type of Publication: Webpage


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Publication: Max Gazzetta Country: Italy Date: 13-04-04 Type of Publication: Webpage


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Publication: Pambianco Country: Italy Date: 01-04-2013 Type of Publication: Magazine eventi | fuorisalone

Not to be missed di Sisley Schio Una settimana non basta: gli eventi da vedere durante la Milano Design Week (9-14 aprile 2013) prendono sempre più terreno, anche sul calendario, con mostre che inaugurano già il 5 di aprile.

1 Influenze alla TrIennale SeSta edizione del triennale deSign MuSeuM. È la volta della capacità , tutta italiana , di aSSiMilare e confrontarSi con altri linguaggi : “l a SindroMe dell ’ influenza ” curata da p ierluigi nicolin reStituiSce la coMpleSSità di queSto fenoMeno, con il coinvolgiMento di 22 deSigner italiani e internazionali iMpegnati nella realizzazione di inedite inStallazioni Site - Specific . t ra gli altri eventi da Segnalare SeMpre alla t riennale , la MoStra Su gae aulenti a cura di vanni paSca e l’antepriMa aSSoluta della concept car elettrica z28 diSegnata da r oSS l ovegrove per renault.

Inaugurazione venerdì 5 aprile, solo su invito 2 una nuova TorTona DesIgn Week dopo anni di calo nel tenore delle propoSte, tortona deSign Week SeMbra riacquiStare nuovaMente SMalto Sia per l ’ internazionalità che per la qualità degli eventi . a ltiSSiMa preSenza di collettivi internazionali : la piattaforMa olandeSe tuttobene, creative Space Serbia e il deSign franceSe di via deSign 2013 (opificio 31, via tortona 31); i Mille Metri quadri di S WediSh d eSign g oeS M ilan , che riuniSce tutte le preSenze di deSign SvedeSe dai brand alle aSSociazioni ai giovani deSigner

(teMporary MuSeuM for neW deSign, via tortona 27); beijing deSign Week (oca, via tortona 54); dall’eStreMo oriente il Singapore furniture induStrieS council (carrozzeria, via tortona 32). MakerS

il deSign cineSe dalla

Cocktail giovedì 11 aprile 2013 dalle 19.30

4 JuIce, Il concenTraTo DI DesIgn

una

bella Selezione di gallerie , brand

criStina Morozzi, Michela pelizzari e federica Sala in un inedito garage ricondizionato (garage, via Maiocchi 5/7). progetti di S aM b aron , z aven , f abrica e n igel coateS; one nordic con luca nichetto, fuWl, Staffan holM, gaMfrateSi, Mikko halonen; naoto fukaSaWa, chriStophe pillet, raffaella Mangiarotti, eero aarnio. e Studi di deSign a cura di

Cocktail giovedì 11 aprile dalle 19.00 alle 24.00

mood|4.4.2013

3 le rIcerche DI foscarInI e InvenTarIo per la terza volta al MuSeo poldi pezzoli (via Manzoni, 12), la riviSta i nventario e f oScarini tornano a eSplorare l ’ identità di un oggetto quotidiano , in queSto caSo il libro . n ella caSa - MuSeo MilaneSe , la MoStra curata da b eppe f ineSSi Seleziona progetti di grandi MaeStri , coMe a chille c aStiglioni e g ae a ulenti , e deSigner della Scena internazionale conteMporanea , tra cui M artì g uixé , giulio iacchetti, Stefano arienti.

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eventi | fuorisalone

5 le conferMe DI venTura laMBraTe Senza biSogno di preSentazioni, l’area ventura laMbrate Si prepara per la quarta volta a diventare il diStretto principe dell ’ avanguardia internazionale . tra le novità la “ventura WarehouSe” (via privata oSlavia 8), Moltitudine di MicroeSpoSizioni di talenti eMergenti , “v entura a t W ork ” ( via d ei c anzi ang . via g. c reSpi ) MoStra di MakerS , autoproduzioni e deSign artigiano , e “f oodMade ” di p adiglione i talia ( via oSlavia 3), dove 17 deSigner italiani Si confrontano

6 MulTIplIcITIes DI zaha haDID alla fonderia napoleonica eugenia (via thaon di r evel 21), verranno preSentate alcune delle realizzazioni più recenti di deSign induStriale e in edizione liMitata dell ’ archiStar iraqo - britannica : la nuova Seduta da auditoriuM coMMiSSionata da

poltrona frau contract, il Sofà zephyr per caSSina e il tavolo liquid glacial tableS per la galleria londineSe d avid g ill . Cocktail mercoledì 10 aprile, solo su invito

con il teMa del cibo coMe eleMento di condiviSione e coMunicazione .

Inaugurazione mercoledì 10 aprile dalle 20.00 alle 22.00 7 rITorno a MangIaroTTI la galleria carla Sozzani (corSo coMo 10) preSenta una retroSpettiva Sulla Straordinaria carriera dell ’ architetto , ScoMparSo nel

attraverSo

2012.

diSegni , Modelli di Studio , fotografie ,

Sculture e video d ’ archivio viene creato un

percorSo che illuStra la Sua influenza Sul deSign e l ’ architettura del

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Secolo .

Vernissage sabato 6 aprile dalle 15.00 alle 20.00

6

via Thaon de revel, 21

7 9

1

corso como, 10

4

via Maiocchi, 5/7

sarpi District

viale alemagna, 6

3

5

via Manzoni, 12

ventura lambrate

8 le “100 seDIe” DI MarnI Marni preSenta nel nuovo Spazio di viale u Mbria l ’ edizione 2013 del progetto “100 Sedie ” che coMprende Modelli e colori legati all ’ idea di Salottini in città .

per

queSto progetto charity la griffe È Stata noMinata per il preMio

deSignS of the year 2013 del deSign MuSeuM di londra. Inaugurazione giovedì 11 aprile dalle 18.00 alle 23.00 2

zona Tortona

mood|4.4.2013

mood|4.4.2013

8

viale umbria, 42

9 fuorIsalone sarpI BrIDge da Segnalare la priMa edizione di una oriental deSign Week, nel cuore della china toWn MilaneSe , con progetti di deSign orientale ed eventi in Sinergia con il territorio . un’eccellente opportunità di dialogo e Sinergie culturali , tra cui la MoStra alla Sede dell ’adi ( via b raMante 29) “d eSign per il Sociale ”.

Inaugurazione martedì 9 aprile dalle 18.30

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“Ventura Lambrate 2013” showcases the most talented outings of the international design world. Through an organic exhibition circuit, the audience is challenged to look at design from a different perspective and discover the most surprising results of contemporary design in a journey through different locations and various experiences. Realized in the Northeast of Milan, in the industrial area Lambrate, Ventura Lambrate is an important breeding ground for making connections between designers, commissioners, producers and creative institutions and for creating artistic and professional value for exhibitors and visitors. ZZZ YHQWXUDSURMHFWV FRP

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Ottagono ITA Circulation 35.000

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Publication: Magic Lake Country: Italy Date: 01-06-13 Type of Publication: Magazine


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