FUTURE OF WORK
BUILDING FOR GROWTH: THE CASE FOR A PEOPLE STRATEGY ― In today’s ever-evolving business landscape, the need for a well-crafted people strategy has never been more critical. At APSCo Asia, part of the Association of Professional Staffing Companies (Global) group (APSCo), we recognise the importance of this strategy as was underlined in our recent report. It is evident that a robust people strategy isn’t just a buzzword – it’s a vital component for business success. By Ann Swain, Global CEO, APSCo
Understanding People Strategy At its core, a people strategy is a comprehensive roadmap that outlines how an organisation will attract, develop, engage, and retain talent. It aligns a business’ broader business goals with the human resources practices needed to achieve them. In the realm of recruitment and other service-led industries, people are the lifeblood of a company and a dedicated people strategy serves multiple purposes. In a world where remote work is becoming the norm, the talent pool is now global. This offers incredible opportunities, but it also intensifies competition and demands a nuanced understanding of diverse cultural contexts. In today’s landscape, candidates look beyond just compensation; work-life balance, opportunities for continuous learning, and a sense of purpose have taken centre stage. To thrive in this environment, aligning business goals with employee aspirations is essential. Employees who see their personal and professional growth intertwine with the company’s success are more motivated and committed. A people strategy ensures
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that this shared vision is articulated and consistently reinforced. Creating a people strategy Creating a robust people strategy requires a balance of forward-looking fulfilment measures (the ‘offence’) and retention tactics (the ‘defence’). These tactics ensure that recruitment businesses attract top-tier talent and create an environment that encourages growth and long-term commitment. Fulfilment Tactics: Leadership Presence and Impact sets the culture tone. A visible, approachable, and empathetic leadership team creates an environment of trust. Effective use of employee value proposition (EVP) lays out the unique benefits employees can expect to receive in return for their skills and expertise. Promoting the EVP ensures that potential candidates receive a compelling narrative about your firm’s value. A streamlined recruitment process signals to potential employees that you value their time and effort. Emphasis on continuous learning and development
Issue 95 / November 2023
