UNDERSTANDING TODAY’S POST-PANDEMIC E-COMMERCE LANDSCAPE TO GAIN THE EDGE
UNDERSTANDING TODAY’S POST-PANDEMIC E-COMMERCE LANDSCAPE TO GAIN THE EDGE ― In APAC, e-commerce is now forecast to account for 46% of retail absolute value growth by 2027 compared to 2022. Within fast-moving consumer goods (FMCG), the shift to e-commerce accelerated during the pandemic, and now the majority of FMCG categories have elevated levels of e-commerce sales. Euromonitor dives into how grocery market in Asia Pacific has been performed in the early of this year and discuss the significance of how these daily grocery products can serve as a broader understanding of market dynamics, by analysing the online performance via Euromonitor E-Commerce. By Jared Conway, Head of Research, Euromonitor International Australia: Wine sales are heavily over-indexed in e-commerce than other alcoholic drinks Euromonitor International’s E-commerce solution analyses how wine is performing online in the country, identifying consumer trends and growth opportunities for businesses. Sales of wine in Australia now accounts for over 37% of alcoholic drinks sales online, while just 23% of sales are made through traditional bricks-and-mortar retail channels.
Seasonal preferences of consumers also come into play for sales over the course of the year. For instance, red wine performed the strongest in the Australia’s winter months of July to September, with 40% higher sales compared with online sales of still white wine. Conversely, during the summer months when temperatures are highest, white wine exceeded red wine by 25% in the first quarter of 2023. Additional analysis has also reflected that consumers still prefer to purchase sparkling wine in-store, due to the tactile experience of interacting with the product and the gratification of purchasing a product with a high price point in-person. However, Australian shoppers tend to prefer purchasing still red and white wine online, given the superior selection and information that online retailers provide.
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Issue 95 / November 2023
