THE VIEW 5/2022

Page 13

NEWS

Indofood spices up Indonesia Pavilion at the World Expo Dubai Indofood is a long-term supporter of its government’s nation-branding and participates in the Indonesian Pavilion at World Expos. World Expo 2020 Dubai, running from 1 October 2021 – 31 March 2022, was the first and largest physical global event held post-pandemic. 192 countries came together to celebrate their national diversity.

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ndonesia’s theme was “Creating the Future from Indonesia to the World”. As a country with around 270 million population spread over 17,000 islands, with 1,340 ethnic groups and 801 different languages, Indonesia has tremendous beauty and diversity. Indofood is engaged with a national project, launched at the Indonesian Pavilion, called Indonesia Spice Up the World. This aims to extend 4,000 Indonesian restaurants internationally and achieve US$2 billion in exports of spices and seasonings by 2024. SHARING INDONESIAN FLAVORS WITH THE WORLD Indofood supports the program through authentic Indonesia culinary products such as recipe mixes of

soto ayam (yellow clear chicken soup) and rendang (beef in coconut and spices), as well as kecap manis (sweet soy sauce). The fresh spices are locally sourced from farmer partners and processed into fragrant culinary products for millions of consumers in Indonesia and more than 100 countries worldwide. Indofood strives to produce and deliver food in a sustainable manner for its consumers with its objectives aligned with the Sustainable Development Goals (“SDGs”). It aims to create a brighter future for Indonesia and its people through vital social and community development programs. <<

THE VIEW 11


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