From the Chair From game-changing projects to preparing for the launch of a new business brand for the region, the year was filled with exciting opportunities, so it only made sense to have an expert, seasoned entrepreneur at the helm of the Orlando EDC Board of Directors.
2013 - 2014 OFFICERS SCOTT FARIS, CHAIR AeroSonix, Inc.
THOMAS K. SITTEMA, VICE CHAIR CNL Financial Group
DAVID FULLER, SECRETARY / TREASURER
SunTrust Bank, Central Florida Division
LARS HOUMANN, PAST CHAIR Florida Hospital
Proudest achievement: Effectively engaging the tech community in the work of the EDC through the Schwartz Tech Awards.
SCOTT FARIS EDC Chair 2013 - 2014 CEO, AeroSonix, Inc.
GOVERNORS COUNCIL
Biggest accomplishment: Successfully creating a strong business brand for the community “Orlando. You don’t know the half of it.” The message really resonated with our targets during our Orlando On-The-Road missions to New York and Chicago.
Best moment of the year: Being able to recognize two of my mentors at the James B. Greene Awards. Both Meg Crofton and Dr. MJ Soileau have helped shape my career and it was an honor to be able to present them with an award.
From the President & CEO This was a banner year for the EDC, resulting in several new records for the organization. Proudest achievement: Earning our Accredited Economic Development Organization (AEDO) status, something only the top one percent of all economic development groups achieve. RICK WEDDLE President & CEO Orlando Economic Development Commission
Biggest accomplishment:
Creating new record numbers for the EDC in the percent of companies who were newto-market (and typically pay higher wages), exceeding the highest wage attainment level on record with projects hiring at more than 136 percent of the regional average wage and companies with the highest capital investment amounts since prior to the recession.
Best moment of the year: Traveling to Brazil, Russia and China to represent Orlando as the first American president of the International Association of Science Parks and Areas of Innovation (IASP). Annual Report 2013 - 2014 // 1
HARVARD DEVELOPMENT COMPANY
theMission With a mission to aggressively attract, retain and grow jobs for the Orlando region, the Orlando Economic Development Commission (EDC) is a not-for-profit, public-private partnership serving Orange, Seminole, Lake and Osceola counties and the City of Orlando. The vision of the EDC is to champion a more prosperous and diverse economy.
2013-2014 EDC PROJECT RESULTS COMPLETED PROJECTS
= 28projects
PROJECTED NEW JOBS
= 3,393jobs
CAPITAL INVESTMENT
TOTAL PAYROLL
EDCServices
= $ 303,996,842 = $ 190,236,246 $
AVERAGE WAGE
SQUARE FOOTAGE
= $ 56,067/year = 720,680sq. ft.
PERMITTED FILM PRODUCTION DAYS
= 363days
NON-PERMITTED FILM PRODUCTION DAYS
= 196days
EDCTargeted
Business Services
The EDC offers a full range of services to businesses looking to locate or expand in the Orlando area with a staff of business development experts who can assist in everything from site location analysis to evaluation of financial assistance. • Confidential Project Management Assistance • Site Selection Assistance • In-Depth Market Data • Connections • Financial & Entrepreneurial Resources • Workforce Recruitment & Training • Permitting and Scouting Film Assistance and Commercial Productions
Industries
Advanced Technologies
Film & Digital Media
Life Sciences & Healthcare
Aviation, Aerospace & Defense Annual Report 2013 - 2014 // 2
Committee Leadership Regional Branding Committee Develops and presents strategies to create, monitor and evaluate the Regional Branding program, including: • Creation of an integrated strategic global communications campaign that places Orlando in the consideration set for company location decisions, • Collaboration alongside Agency-of-Record, and • Provides guidance to EDC board to ensure alignment with EDC’s overall goals, objectives and priorities.
KEN POTROCK, Chair Senior Vice President and General Manager, Disney Vacation Club and Adventures by Disney
Business Development Committee
ROBERT UTSEY, Co-Chair Senior Vice President, Skanska USA Building Inc.
Provides policy oversight and guidance into the operation of the EDC’s Business Development program, including: • Preparation of the annual business plan, • Assessment of regional market competitiveness, • Development of strategies and initiatives to improve the business climate and other related efforts, and • Administration of business development performance targets and operating goals and objectives.
ORLANDO EVORA, Co-Chair Co-Managing Shareholder, Greenberg Traurig LLP
Investor Relations Committee Develops and presents strategies to monitor, evaluate and improve the EDC’s Investor Relations program, including: • Assessing potential new private sector investors, • Helping to determine plans to retain current investors, and • Working to increase engagement and participation of the EDC’s private sector investors through special events and programs designed to enhance their networks and business relationships.
THOMAS K. SITTEMA, Chair Chief Executive Officer, CNL Financial Group
Strategic Initiatives Advanced Manufacturing Technologies
Defense Task Force
Build on regional research strengths to advance collaborative efforts of the Florida Advanced Manufacturing Research Center (FAMRC) and related industry-led International Consortium for Advanced Manufacturing Research (ICAMR) to provide Orlando and Florida a global competitive advantage in advanced manufacturing technology and opportunities for alignment with existing industry strengths.
The EDC convened monthly meetings to develop strategies for the support of state funding to provide a permanent facility in the UCF/Central Florida Research Park area for locally-based military commands to mitigate the current 200,000-square-foot market rate lease requirement. Maintaining the Team Orlando military presence is vital for the region’s Modeling, Simulation & Training (MS&T) industry.
Annual Report 2013 - 2014 // 3
Fostering State and Local Partnerships This was a year of unprecedented collaboration and partnerships that saw a united region striving to achieve the common goal of building a stronger economy. From the One Orlando Leadership Summit to the efforts of the Regional Economic Developers (RED) Team to leveraging the strength of the region as we prepared to launch the new branding campaign, our partners helped propel our vision of economic opportunity to new heights.
Regional Economic Developers (RED) Team The Regional Economic Developers (RED) Team is comprised of economic development professionals from member counties/communities, higher education institutions, utility companies, workforce development organizations and other EDC partners. ROBERT CHANDLER, Chair Director, Lake County Economic Development and Tourism
The RED Team held the Annual Planning Retreat in April 2014 where each partner presented priorities and recommendations, which were then presented to the EDC Executive Committee for inclusion in the annual plan.
The team works to enhance stakeholder collaboration and leverage, improve operational performance and strengthen the region’s economic development delivery system. During its monthly meetings, regional partners present projects and topics critical to its business community and elected officials.
Central Florida Partnership & Visit Orlando The EDC worked closer than ever to align priorities with the Central Florida Partnership and Visit Orlando. Leaders from all three organizations established regular conversations and jointly worked to create the One Orlando Leadership Summit which was held in December 2013 in an effort to better educate business leaders about the region’s assets. (L-R): George Aguel, Visit Orlando; Rick Weddle, Orlando EDC; Jacob Stuart, Central Florida Partnership at the One Orlando Leadership Summit.
Enterprise Florida The EDC worked in partnership with Enterprise Florida, the statewide economic development organization, throughout the year, including participating in the state’s new branding campaign, “Florida: The Perfect Climate for Business.” The EDC worked alongside other economic development organizations in the state to develop a comprehensive marketing plan to increase consideration of Florida as a business location. As a partner in the program, the EDC participated in several specialized events for site location consultants who are involved in more than half of all economic development projects. Enterprise Florida marketed the state as “Florida: The Perfect Climate for Business” through an aggressive digital, print and broadcast branding campaign.
Annual Report 2013 - 2014 // 4
Assisting Businesses Orlando is attracting some of the biggest names in business, creating thousands of high-wage, high-tech jobs for a region traditionally reliant on tourism and hospitality. DELOITTE CONSULTING LLP
Deloitte Consulting LLP opened their U.S. Delivery Center in Lake Mary creating up to 1,000 new software development, systems analyst and information technology jobs over the next four years. The professional services firm located in a 130,000-squarefoot facility making a capital investment of $35 million in Seminole County.
VERIZON COMMUNICATIONS
Verizon Communications established a finance and accounting “Center of Excellence” in Lake Mary. This new 220,000-square-foot facility is projected to create up to 1,100 new jobs over the next three years and make a $63 million capital investment in Seminole County. The facility will help Verizon improve processes, enhance service to both internal and external customers and improve career and networking opportunities for employees. NATIONAL BUSINESS INCUBATION ASSOCIATION (NBIA)
The National Business Incubation Association (NBIA), the world’s leading organization advancing business and entrepreneurship, relocated its headquarters from Ohio to Orlando and formed the Global Training Center for Business Incubation & Innovation to service more than 2,200 members worldwide.
UNITED STATES TENNIS ASSOCIATION (USTA)
United States Tennis Association (USTA), made Orlando the “new home for American tennis” with the announcement of a new divisional headquarters in Lake Nona. The state-of-the-art, 106-court facility will house the USTA’s Community Tennis and Player Development divisions and will be divided into dedicated areas that will focus on the complete tennis pathway - from the youngest players, to recreational players, to collegians and to future professional players. The Lake Nona facility will also serve as home to the University of Central Florida’s tennis program. The project will create 154 new jobs and make a $60 million capital investment. Annual Report 2013 - 2014 // 5
2013-2014 Completed Projects Company
Capital Investment
Activity
Industry
Date
Jobs
AgileThought, Inc. Mobile application and software consulting firm
New-to-Market
Advanced Technologies
Nov. 2013
15
$57,000
Advanced IT Concepts (AITC), Inc. Information technology solutions provider
Local Expansion
Business Services
April 2014
50
$1,870,000
Antech Diagnostics Veterinary diagnostic laboratories and systems
New-to-Market
Life Sciences & Healthcare
June 2014
45
$1,350,000
Bogen Communications International, Inc. Telecommunication systems peripherals producer
New-to-Market
Advanced Technologies
April 2014
10
$160,000
BPA Quality International, Inc. Evaluation, customer insight and training solutions
New-to-Market
Business Services
April 2014
300
$1,387,242
Centene Management Group Healthcare services and programs provider
Local Expansion
Life Sciences & Healthcare
May 2014
75
$600,000
CG Roxanne LLC Beverage distributor
New-to-Market
Headquarters
Sep. 2014
35
$25,000,000
Comtech Systems Inc. Telecommunications contractor
Local Expansion
Aviation, Aerospace & Defense
July 2014
50
$10,200,000
Deloitte Consulting LLP Information technology U.S. Delivery Center
New-to-Market
Advanced Technologies
Sep. 2014
1,000
$35,900,000
Design Interactive Commercial, research and government software solutions
Local Expansion
Aviation, Aerospace & Defense
April 2014
20
$800,000
GameSim Technologies, Inc. Game and simulation engineering
Local Expansion
Advanced Technologies
April 2014
40
$135,000
Garmor Graphene advanced manufacturing
Local Expansion
Advanced Manufacturing
July 2014
59
$2,000,000
Genesis10 Business consulting and technology staffing firm
New-to-Market
Advanced Technologies
June 2014
50
$150,000
Hernon Manufacturing, Inc. Manufacturer of adhesive sealants and dispensing equipment
Local Expansion
Headquarters
Sep. 2014
20
$1,400,000
IZEA Online marketplace for social media sponsorship
Local Expansion
Film & Digital Media
June 2014
45
$2,050,000
JBT Corporation Machinery production for food processing
Local Expansion
Business Services
Sep. 2014
60
$1,750,000
JetBlue Airways Corporation Airline call center
New-to-Market
Business Services
Dec. 2013
400
$200,000
Lockheed Martin A global security, aerospace and information technology company
Local Expansion
Aviation, Aerospace & Defense
April 2014
120
$82,428,000
National Business Incubation Association (NBIA) Association for start-up businesses and entrepreneurs
New-to-Market
Headquarters
Sep. 2014
10
$5,000
Navis Hotel reservation sales system and marketing solutions
New-to-Market
Business Services
June 2014
67
$404,600
Photon-X, Inc. Spatial phase imaging research and technologies
New-to-Market
Aviation, Aerospace & Defense
Jan. 2014
110
$1,800,000
PowerDMS, Inc. Cloud-based document management software
Local Expansion
Advanced Technologies
June 2014
65
$400,000
Regal Securities, Inc. Full service brokerage firm
Local Expansion
Business Services
Sep. 2014
17
$300,000
TravelClick Cloud-based hotel reservation solutions
Local Expansion
Business Services
Jan. 2014
150
$3,650,000
United States Tennis Association (USTA) The national governing body for the sport of tennis
New-to-Market
Headquarters
June 2014
196
$60,000,000
Verizon Communications Global communications technologies company
Local Expansion
Business Services
Aug. 2014
350
-
Vestagen Manufacturer of advanced fabric technologies
Local Expansion
Life Sciences & Healthcare
July 2014
15
-
VitAg Corporation Develops biosolid recycling technologies
New-to-Market
Headquarters
Sep. 2014
19
$70,000,000
TOTAL
28 Completed Projects
3,393
$303,996,842
Annual Report 2013 - 2014 // 6
Marketing the Region’s Assets theBrand Compelling, authentic and valid - the regional branding campaign tells the whole story about the Orlando region. This is a place that is well known but poorly understood from a business perspective. The campaign message, “Orlando. You don’t know the half of it,” highlights our human and material resources, competitive structure ideally suited for emerging industries, and our rich talent pool and asset base.
Orlando. You don’t know the half of it.
This year, the Regional Branding Committee set into motion the Integrated Communications Plan and made final plans for the launch at the beginning of 2015.
Orlando On-The-Road: New York The EDC traveled with leadership to New York in March 2014, touting the new regional business brand, “Orlando. You don’t know the half of it,” to influencers of business location decisions, including site location consultants, c-suite executives and major media outlets. Delegates on the media relations track after a successful meeting with one of Fortune’s top business editors.
One of the highlights of the trip was an intimate luncheon gathering of site location consultants who provided candid feedback on the region’s strengths and weaknesses. Special thanks to Greenberg Traurig for scheduling a presentation with Cushman & Wakefield.
RESULTS New relationships were formed and old relationships were rekindled with site location consultants based in New York during a luncheon hosted at one of New York’s most exclusive private restaurants.
EDC business development delegates following a busy day of meeting with companies.
Annual Report 2013 - 2014 // 7
Altogether, the business development delegation had meetings with 40 site location consultants and 26 c-suite executives from more than 20 companies which resulted in seven new projects with the potential of 2,100 new jobs. The media relations delegation met with 14 national and international reporters from nine top-tier media outlets resulting in story placements in Chief Executive, Forbes and Fortune.
Orlando On-The-Road: Chicago The EDC traveled with leadership, including Orange County Mayor Teresa Jacobs, to Chicago in September 2014. In addition to meeting with company leaders and site location consultants, the EDC team received positive feedback on the new branding platform that aims to educate business location decision makers on Orlando’s key assets as a diverse business community with high-wage industries and an abundant talent pipeline. Special thanks to CBRE, Akerman, LLP and Orlando HarleyDavidson for hosting events for the delegation while in Chicago.
RESULTS
Orange County Mayor Teresa Jacobs and staff and EDC President and CEO Rick Weddle presented Orlando updates for Chicago companies.
The delegation held 29 meetings, including three of which were with active projects in Chicago. The team met with 24 site location consultants who represent 1,017 company clients of which 167 are actively engaged in a site location project.
The Chicago Mission delegation debriefed at The Chicago Club.
More than 20 site location consultants were briefed at a luncheon with our delegation led by Mayor Teresa Jacobs.
Annual Report 2013 - 2014 // 8
Marketing the Region’s Assets National, Local and Global Outreach As part of a long-term strategy, the EDC aggressively targeted businesses, targeted industries and geographic markets. A total of 53 missions, trade shows, conferences, special events and incoming international delegations were implemented.
Out of Orlando
In Orlando
IASP World Conference Recife, Brazil
CoreNet Global Summit Las Vegas, Nevada
National Business Aviation Association (NBAA) Las Vegas, Nevada
Select USA Investment Summit Washington, D.C.
Film Florida Legislative Meetings Tallahassee, Florida
Photonics West San Francisco, California
Orlando On-The-Road: New York New York City, New York
EFI Site Location Consultants Florida FAM Tour Florida
Industrial Asset Management Council (IAMC)
Future of Florida Forum Orlando Film Festival Therigy Specialty Pharmacy Leadership Congress Lake Nona Impact Forum NAIOP - Developers Showcase National Council of Presidents/Florida Hospital Interservice/Industry Training, Simulation & Education Conference (I/ITSEC) One Orlando/Site Selectors Panel Orange County Industry Appreciation Otronicon Shared Services & Outsourcing Network (SSON) World Aviation Training Symposium (WATS) Healthcare Education Assessment Training & Technology (HEATT) GameTech
Pinehurst, North Carolina
BIO International Convention San Diego, California
EFI Site Location Consultant Events New York, Dallas, Chicago
Orlando On-The-Road: Toronto Toronto, Canada
Orlando On-The-Road: Chicago
53 events
Chicago, Illinois
Site Location Consultant Briefings Atlanta, Georgia
At World Aviation Training Symposium (WATS) in Orlando.
Annual Report 2013 - 2014 // 9
At BIO International Convention in San Diego, CA.
At I/ITSEC during One Orlando.
At Future of Florida Film Meeting in Orlando.
Building Global Connections This year, EDC President and CEO Rick Weddle served as the first American president of the International Association of Science Parks and Areas of Innovation (IASP) providing him with a unique opportunity to represent Orlando to the world’s top scientific companies and research park representatives. In October 2013, Rick traveled with Orlando Mayor Buddy Dyer to Recife, Brazil which coincided with IASP’s 30th annual meeting. The purpose was to convene global researchers, entrepreneurs and policy makers to discuss the positive economic impact research, science and technology parks have on local communities. The meetings were held in Porto Digital, an example of a strong economic engine that could be a positive influence in the ongoing planning for Orlando’s Creative Village. (L-R) Rick Weddle, Orlando EDC; Dr. MJ Soileau, UCF; Orlando Mayor Buddy Dyer; Brazil’s Secretary of Science, Technology and Innovation, Marco Antonio Raupp during IASP’s 30th annual meeting in Porto Digital.
In June 2014, Rick traveled to Moscow, Russia for the Startup Village event hosted by IASP. The event offered advice on managing science and technology parks and creating knowledge ecosystems. During one of the sessions, Rick showcased Orlando as a prime example of a thriving knowledge ecosystem. In September 2014, Rick traveled to Beijing, China for the 20th anniversary of TusPark Science Park where he provided the keynote speech on the important role science parks play in innovation.
Rick Weddle (right) presenting the IASP award to Mei Meng, Chairman of TusPark (left).
Incoming Delegations The EDC participated or hosted delegations for representatives from: • Belgium, • Brazil, • Canada, • China, • Colombia, • Germany, • Indonesia, • Israel, • Japan, • The Netherlands, • Singapore, and • United Kingdom.
12
countries
Along with Enterprise Florida, the EDC hosted Kirk Wagar, U.S. Ambassador to Singapore (left) for a briefing.
Annual Report 2013 - 2014 // 10
Telling the Story The EDC maintained an aggressive media relations program throughout the year regularly working with local, national and international media as well as online bloggers and social media influencers. In total, the EDC generated more than 246 million publicity impressions through 426 targeted media placements in outlets such as Chief Executive Magazine, fDi Magazine/Financial Times, Forbes, Fortune and Site Selection, to name a few.
Media Coverage Chief Executive Magazine called Orlando a top tech region because of its innovative collaboration between industry and academia. The story quotes Orlando EDC President and CEO Rick Weddle as saying the key to creating a regional climate where commercialization can flourish is to break down the silos between tech-transfer officials, entrepreneurs, large companies, economic development officials and other constituencies to allow them to better communicate and align their interests. The story is a result of the EDC mission to New York City in March 2014 that included meetings with top-tier business reporters and technology outlets.
Orlando’s efforts to create Lake Nona Medical City were featured in Fortune Magazine along with leaders from Tavistock Group, the City of Orlando, University of Central Florida and Nemours Children’s Hospital and ties the EDC’s branding campaign, “Orlando. You don’t know the half of it” into the story. EDC leaders met with Fortune while in New York City on a media mission in March 2014. Site Selection published an update on Life Sciences projects unfolding in campuses around the country including the University of Central Florida. Rick Weddle’s insight, as the EDC President and CEO and as the president of the International Association of Science Parks and Areas of Innovation (IASP), brought the perspective of how technology can lead economic development and build communities of the future. Partnerships and collaboration were highlighted in fDi Magazine in a piece focused on the growth of the Life Sciences industry in Orlando, Florida, a region famous for being the home of Walt Disney World, but which also hosts more than 4,700 life sciences-related companies that employ some 87,000 people. EDC President and CEO Rick Weddle is quoted discussing how Orlando’s collaborative spirit also plays a key role in its success.
Orlando’s startup community was at the center of Forbes’ story on entrepreneurs collaborating to grow the area’s tech scene. The partnerships with the EDC, UCF’s Business Incubation Program and the National Entrepreneur Center were highlighted as important factors in cultivating an environment of organic growth.
Annual Report 2013 - 2014 // 11
Social Media In preparation for the regional branding campaign, the EDC streamlined its social media efforts to better focus its efforts where its target audiences (c-suite executives, site location consultants, media and influencers and EDC investors) participate - on Facebook, LinkedIn, Twitter and YouTube.
RESULTS Social media impressions 3,999,168 Unique users 4,393 Interactions 6,508
Community Outreach The EDC also managed a speakers bureau for key leadership to speak throughout the region and the country. EDC President and CEO Rick Weddle traveled to Washington, D.C. for the White House Economic Development Forum in August 2014 where he met with key members of the Administration to discuss foreign direct investment. Other places EDC leadership spoke throughout the year included: • Interview in “Orlando Rising” documentary • International Economic Development Council
Rick Weddle led the IEDC and Federal Reserve podcast on “Futurism.”
(IEDC) and Federal Reserve podcast on “Futurism” • International Economic Development Council (IEDC) webinar on presentation skills • Venture Pitch Orlando - “Beyond the Startup: The Importance of Scale to Value Creation” • NAIOP Central Florida - “Economic Update” • CareerSource Central Florida - “Economic Update” • iSummit
Annual Report 2013 - 2014 // 12
Investor Relations & Events James B. Greene Award Dinner Highest honors given to Meg Crofton, President of Walt Disney World Parks and Resorts, United States and France, and Dr. MJ Soileau, Vice President of Research at the University of Central Florida, recognizing their contributions to the region’s economic growth and prosperity.
Meg Crofton was honored with the James B. Greene Award.
Dr. MJ Soileau received the Chairman’s Award.
582 attendees 04.03.14 BBQ on the BLVD A night of networking within the Orlando community with delicious food and fun.
617attendees 11.02.13
Investor Updates Sharing goals and objectives for the year and discussing new initiatives and programs created to strengthen Orlando’s business brand and grow the business community.
116 average attendees Annual Report 2013 - 2014 // 13
The event was held at the Amway Center.
Schwartz Tech Awards Honoring companies and individuals for bright ideas, creative solutions, pioneering research and support for Orlando’s thriving technology industry. This year, with a new format, the event provided a unique networking opportunity for business leaders and emerging tech leaders and was held as part of the inaugural Orlando Tech Week in partnership with the Orlando Tech Association and the Florida High Tech Corridor Council.
581attendees 09.30.14
Orange County Innovator Productivity Apex, Inc.
Seminole County Innovator CareSpotter
Lake County Innovator Electron Machine Corp.
Osceola County Innovator Photon-X, Inc.
City of Orlando Innovator SPLYT
Academic Researcher Dr. Sudipta Seal, UCF Accepted by Dr. MJ Soileau, UCF
Industry Researcher Dr. Steven Smith, Translational Research Institute
Diversity in Tech Carlos Carbonell, Echo Interaction Group
Tech Community Champion Dr. Tom O’Neal, UCF
Tech Investor Allen Kupetz, venVelo
FHTCC Innovator FAZ Technology Annual Report 2013 - 2014 // 14
Investing in Orlando Why Invest in the Orlando EDC “The EDC’s efforts to champion industry diversification and business growth align with our commitment to serve as effective allies to our clients, as they seek opportunities and solutions in today’s fast-paced market.” CECELIA BONIFAY Shareholder and Chair, Akerman LLP
“As a member of the community who takes a long-term approach to land planning and development, Walton is proud to support the Orlando Economic Development Commission and its efforts to expand opportunity and create a more prosperous economy for our region.” ROBERT SEBESTA General Manager, Walton Development
RASESH THAKKAR Chief Executive Officer, Tavistock Group
“Our goal is to continuously contribute to the Orlando community by supporting local businesses. Our involvement with the EDC is in line with that philosophy of nurturing the entrepreneurial spirit and creating better opportunities for our workforce.” HAROLD MILLS Chief Executive Officer, ZeroChaos
“The EDC’s continued support of new educational opportunities aligns with our mission to provide quality higher education to students with learning disabilities. A strong, talented workforce will ensure a successful and transformative future for Orlando and the region.” DR. GEORGE J. HAGERTY President, Beacon College
Annual Report 2013 - 2014 // 15
“Tavistock Group USA is proud to be headquartered in Orlando and is committed to our EDC’s critical mission of increasing the jobs base in this region as jobs are the lifeblood of any vibrant society.”
“Quality healthcare is crucial to a vibrant community and certainly to businesses looking to locate in the Orlando area. Collaboration through the EDC gives us an opportunity to work with a variety of business partners to ensure we are attracting the best and brightest companies in diverse industries to help drive the region’s economy.” WENDY BRANDON Chief Executive Officer, Central Florida Regional Hospital Inc.
Through the shared experiences about the region in which we live, the One Orlando Leadership Summit set out to increase awareness of our community’s assets, opportunities and challenges. Between Dec. 4 - 6, 2013, more than 150 top executives took an in-depth look at our community assets to learn more about the region they call home and to see if Orlando has what it takes to compete in the war for jobs. A joint effort by the Orlando EDC, Visit Orlando and the Central Florida Partnership, the threeday event offered business and community leaders behind-the-scenes tours and discussions about future growth, state-of-the-art transportation initiatives, the customization of educational programs for the region’s businesses and more. With a focus on “community cohesiveness,” the One Orlando Leadership Summit grew out of an Orlando EDC Leadership Mission trip to Austin, Texas, where a unified approach has transformed its economy and established an effective global brand over the past 20 years. Orlando organizers decided to host an inmarket event where shared learning experiences and strategic discussions around a regional vision, its evolving business brand and underlying economic opportunities would help local leaders emerge more unified and prepared to meet the challenges ahead.
(L-R) Rick Weddle, Orlando EDC; Harold Mills, ZeroChaos; Florida Governor Rick Scott; Orange County Mayor Teresa Jacobs; and Jim Clifton, Gallup at the One Orlando Leadership Summit opening reception.
Orlando Mayor Buddy Dyer answers questions about SunRail during the transportation and infrastructure session.
EDC President and CEO Rick Weddle moderates a panel discussion of top site location consultants about their perceptions of Orlando. EDC Branding Chair Ken Potrock unveils the strategy behind the branding campaign, “Orlando. You don’t know the half of it.” Annual Report 2013 - 2014 // 16
The Numbers Private sector support accounted for 70 percent of the EDC’s total revenue, while 30 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Sixty-eight cents of every dollar raised directly supported the EDC’s economic development mission. In planning for the future and any potential economic shifts, the EDC added $100,000 to reserves this past year. The EDC ended its fiscal year on September 30, 2014, with more than $1.1 million in reserves.
REVENUE
EXPENSES
30 % PUBLIC FUNDING $1,703,024
70 % PRIVATE FUNDING $4,000,716
68 % ECONOMIC DEVELOPMENT $3,821,071
21% INVESTOR RELATIONS & EVENTS $1,180,820
11 % GENERAL & ADMINISTRATIVE $627,574
These results have been confirmed by our auditing firm Cross, Fernandez and Riley, LLP.
Accolades The EDC became the nation’s latest economic development organization to be accredited by the International Economic Development Council (IEDC) earning its Accredited Economic Development Organization (AEDO) status, something only the top one percent of all economic development organizations achieve. “The Orlando EDC and its team led by Rick Weddle display the professionalism, commitment and technical expertise that is deserving of this honor,” said IEDC President and CEO Jeff Finkle.
Both the EDC and the Orlando region received a number of honors this last year. The EDC won “Deal of the Year” for the Verizon Communications project
Orlando is third-most competitive business location among large U.S. cities
Orlando was named a top 10 city in the U.S. to outpace the nation in job growth
(L-R) Thomas K. Sittema, Scott Faris, Robert Utsey and Rick Weddle accepting the AEDO accreditation.
Annual Report 2013 - 2014 // 17
Orlando is a top “American City of the Future” for foreign direct investment 6th in human resources 8th in infrastructure 9th overall
Board of Directors 2013 - 2014 Executive Committee
Board Members
SCOTT FARIS, CHAIR
GLENN ADAMS
FRANK KRUPPENBACHER
GEORGE AGUEL
KELLY LAFFERMAN
MALIK ALI
FREDERICK LEONHARDT
AeroSonix, Inc.
THOMAS K. SITTEMA, VICE CHAIR CNL Financial Group
DAVID FULLER, SECRETARY/TREASURER SunTrust Bank, Central Florida Division
LARS HOUMANN, PAST CHAIR Florida Hospital
Holland & Knight LLP Visit Orlando
Central & North Florida Minority Supplier Development Council
TIM BAKER
Baker Barrios Architects
LAURA BOISVERT
SHAWN BARTELT
Duke Energy
WFTV - Cox Media Group Orlando
VERNICE ATKINS-BRADLEY
CECELIA BONIFAY
African American Chamber of Commerce of Central Florida
Akerman LLP
BRUCE DOUGLAS
Florida Business Interiors
Harvard Development Company
JIM ETSCORN
BakerHostetler
JIM FRITZ
DENNIS BOWMAN BRIAN BUTLER
JCB Construction, Inc.
JOSE CERDA
Orlando Magic
Hispanic Chamber of Commerce of Metro Orlando
ANDY GARDINER
KELLY COHEN
Orlando Health
Southern Strategy Group
JIM GRAY
CHARLES W. COLE
Parkway Properties
HuntonBrady Architects
JOHN HITT
COMMISSIONER JIMMY CONNER
University of Central Florida
Lake County
TONY JENKINS
LARRY DALE
Florida Blue
Sanford Airport Authority
AVIDO KHAHAIFA
KAREN DEE
Orlando Sentinel Communications
Fifth Third Bank
TONY MASSEY
MICHAEL DOSAL
Massey Services, Inc.
JPMorgan Chase Bank N.A.
CRAIG MCALLASTER
MAYOR BUDDY DYER
Rollins College
City of Orlando
E. ANN MCGEE
WILLIAM T. DYMOND
Seminole State College of Florida
Lowndes, Drosdick, Doster, Kantor & Reed, P.A.
HAROLD MILLS
ORLANDO EVORA
ZeroChaos
Greenberg Traurig
CHARLES R. MOJOCK
STEVE GARRITY
Lake-Sumter State College
Highwoods Properties
CLARENCE OTIS, JR.
JIM GAYNOR
Darden Restaurants, Inc.
LightPath Technologies
MICHAEL POTESHMAN
WALT GRIFFIN
Tupperware Brands Corporation
Seminole County Public Schools
KEN POTROCK
ROSEANN HARRINGTON
Walt Disney World
OUC-The Reliable One
TERRY PRATHER
COMMISSIONER FRED HAWKINS, JR.
SeaWorld Orlando
Osceola County
GEOFFREY B. ROGERS
COMMISSIONER JOHN HORAN
Full Sail University
Seminole County
RASESH THAKKAR
MAYOR TERESA JACOBS
Tavistock Group
Orange County
LARRY TOBIN
STEVEN JAMIESON
Fairwinds Credit Union
The Mall at Millenia
ROBERT UTSEY
BARBARA JENKINS
Skanska USA Building
Greater Orlando Aviation Authority Findsome & Winmore GrayRobinson, P.A.
MELBA LUCIANO
School District of Osceola County
KIMBERLY MAKI
Bright House Networks
RICH MALADECKI
Central Florida Hotel and Lodging Association
MICHAEL MARDER
Greenspoon Marder, P.A.
NAN MCCORMICK CBRE
ALLYSON MEYERS Fox 35
JOHN MOSKOS
U.S. Trust, Bank of America
SUSAN MOXLEY
Lake County Schools
KARL NEBEL
Midtown Consulting Group, Inc.
LARISA PERRY Wells Fargo
JON RAMBEAU
Lockheed Martin Corporation
GAIL RAYOS
Asian American Chamber of Commerce
PHIL RUGGIERI IDEAS
PAUL SEAGO
Apopka Area Chamber of Commerce
SANFORD SHUGART Valencia College
Orange County Public Schools Annual Report 2013 - 2014 // 18
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