ORLANDO ECONOMIC DEVELOPMENT COMMISSION
ANNUAL REPORT FISCAL YEAR 2012 - 2013
ECONOMIC DEVELOPMENT COMMISSION
ECONOMIC DEVELOPMENT COMMISSION
SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO
SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO
301 E. Pine Street, Suite 900 // Orlando, Florida 32801 // p 407.422.7159 // f 407.425.6428 // orlandoedc.com
2012 - 2013 EDC PROJECT RESULTS
the
mission
from the
CHAIR Championing a more prosperous and diverse economy. That’s the vision of the Orlando Economic Development Commission (EDC). As chair of the EDC for the past year, I am proud to report that together, with strong leadership from industry, academia and government, we have made great strides to attract new, high-paying jobs in diverse fields for the betterment of our four-county region and the City of Orlando. Over the last year, we worked with companies that project to create and/ or retain up to 3,750 jobs over the next three years and generate more than $170 million in capital investment. Overall, our efforts helped to achieve a nearly 13 percent increase in the average wages of EDC projects over the region’s average wage. These are just a few of the year’s many achievements that we attribute to the support of our board members, investors and community stakeholders. But we still have a lot of work to do. We need to create more jobs; we need to create better jobs. And we need to continue working together to create an economy of opportunity for our entire community. This past year was a time for refocusing our efforts after market research showed that we needed to streamline our business development efforts to five Targeted Industries – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. New business development strategies go hand-in-hand with new marketing efforts. In 2013, we launched the Regional Branding Initiative to measure current perceptions of potential business Annual Report // 2
TO AGGRESSIVELY
COMPLETED PROJECTS
ATTRACT, RETAIN
= 29 projects
NEW & RETAINED JOBS
= 3,750 jobs
and
3,418 new // 332 retained
GROW
JOBS
FOR THE METRO ORLANDO REGION. targets and develop a research-driven campaign to place Orlando into the “consideration set” for company location or expansion decisions. What we found was that Orlando is a well-known but poorly understood region by businesses, residents and visitors. Building upon an internationally known reputation for hospitality and tourism, we will launch a regional business branding campaign to educate our community, visitors and prospective international and national businesses about the “other half” of Orlando. I am confident of the great opportunities ahead. I am grateful to have worked with so many of you to continually improve the overall economic health of our region, and I look forward to supporting the coming endeavors for the betterment of our community. Thank you for your continued leadership and support. Sincerely,
2012 - 2013 OFFICERS LARS HOUMANN, CHAIR
the
vision
Florida Hospital SCOTT FARIS, VICE CHAIR THOMAS K. SITTEMA, SECRETARY/TREASURER
CNL Financial Group ALEX MARTINS, PAST CHAIR
Orlando Magic
MORE PROSPEROUS and
GOVERNORS COUNCIL
= $ 170,596,121 $
= $ 46,182 /year = 985,684 sq. ft.
PERMITTED FILM PRODUCTION DAYS
= 283 days
NON-PERMITTED FILM PRODUCTION DAYS
= 228 days
DIVERSE
ECONOMY HAR VARD DEVELOPMENT COMP ANY
AVERAGE WAGE
SQUARE FOOTAGE
TO CHAMPION A
MicroVapor Devices, LLC
CAPITAL INVESTMENT
TOTAL PAYROLL
= $ 173,183,081
from the
CEO Our goal is to help build a prosperous and growing economy by creating high-wage and highly valued jobs through expanding existing industry, attracting new firms and fostering the innovative businesses of the future. And that can only happen when we work together to make Orlando the nation’s premier location for business. We invite you to join us in this worthy mission.
Lars Houmann, EDC Chair, 2012 - 2013 President & CEO, Florida Hospital
Rick Weddle President & CEO Orlando Economic Development Commission
Annual Report // 3
2012 - 2013 EDC PROJECT RESULTS
the
mission
from the
CHAIR Championing a more prosperous and diverse economy. That’s the vision of the Orlando Economic Development Commission (EDC). As chair of the EDC for the past year, I am proud to report that together, with strong leadership from industry, academia and government, we have made great strides to attract new, high-paying jobs in diverse fields for the betterment of our four-county region and the City of Orlando. Over the last year, we worked with companies that project to create and/ or retain up to 3,750 jobs over the next three years and generate more than $170 million in capital investment. Overall, our efforts helped to achieve a nearly 13 percent increase in the average wages of EDC projects over the region’s average wage. These are just a few of the year’s many achievements that we attribute to the support of our board members, investors and community stakeholders. But we still have a lot of work to do. We need to create more jobs; we need to create better jobs. And we need to continue working together to create an economy of opportunity for our entire community. This past year was a time for refocusing our efforts after market research showed that we needed to streamline our business development efforts to five Targeted Industries – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. New business development strategies go hand-in-hand with new marketing efforts. In 2013, we launched the Regional Branding Initiative to measure current perceptions of potential business Annual Report // 2
TO AGGRESSIVELY
COMPLETED PROJECTS
ATTRACT, RETAIN
= 29 projects
NEW & RETAINED JOBS
= 3,750 jobs
and
3,418 new // 332 retained
GROW
JOBS
FOR THE METRO ORLANDO REGION. targets and develop a research-driven campaign to place Orlando into the “consideration set” for company location or expansion decisions. What we found was that Orlando is a well-known but poorly understood region by businesses, residents and visitors. Building upon an internationally known reputation for hospitality and tourism, we will launch a regional business branding campaign to educate our community, visitors and prospective international and national businesses about the “other half” of Orlando. I am confident of the great opportunities ahead. I am grateful to have worked with so many of you to continually improve the overall economic health of our region, and I look forward to supporting the coming endeavors for the betterment of our community. Thank you for your continued leadership and support. Sincerely,
2012 - 2013 OFFICERS LARS HOUMANN, CHAIR
the
vision
Florida Hospital SCOTT FARIS, VICE CHAIR THOMAS K. SITTEMA, SECRETARY/TREASURER
CNL Financial Group ALEX MARTINS, PAST CHAIR
Orlando Magic
MORE PROSPEROUS and
GOVERNORS COUNCIL
= $ 170,596,121 $
= $ 46,182 /year = 985,684 sq. ft.
PERMITTED FILM PRODUCTION DAYS
= 283 days
NON-PERMITTED FILM PRODUCTION DAYS
= 228 days
DIVERSE
ECONOMY HAR VARD DEVELOPMENT COMP ANY
AVERAGE WAGE
SQUARE FOOTAGE
TO CHAMPION A
MicroVapor Devices, LLC
CAPITAL INVESTMENT
TOTAL PAYROLL
= $ 173,183,081
from the
CEO Our goal is to help build a prosperous and growing economy by creating high-wage and highly valued jobs through expanding existing industry, attracting new firms and fostering the innovative businesses of the future. And that can only happen when we work together to make Orlando the nation’s premier location for business. We invite you to join us in this worthy mission.
Lars Houmann, EDC Chair, 2012 - 2013 President & CEO, Florida Hospital
Rick Weddle President & CEO Orlando Economic Development Commission
Annual Report // 3
BUSINESS DEVELOPMENT PROJECTS
ANNOUNCEMENTS
Contact Centers of America
60 jobs in Lake County over the next three years $6.3 million capital investment // 51,083 sq. ft. Gov. Rick Scott and local leaders announced Verizon Communications’ decision to locate in the region.
The Golf Channel expanded its worldwide headquarters with plans to invest $1.9 million.
®
®
The Golf Channel
55 jobs in Osceola County over the next three years $3.3 million capital investment // 6,000 sq. ft.
Record low unemployment numbers were announced at Amcor Rigid Plastics.
61 jobs in Orange County over the next three years Specialty Pharmacy
$26.9 million capital investment // 80,000 sq. ft.
RAM SALES LLC
Superior Roll Forming & Steel Manufacturing
Siemens Energy opened its state-of-the-art wind turbine facility to train 2,400 technicians a year.
TARGETED INDUSTRIES Based upon research and advice from business consultants and decision makers, the EDC refocused its business development and marketing efforts to five major industries with growing strongholds in Orlando – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. Streamlining these industries aligns the EDC with the State of Florida and also allows the EDC to competitively focus on critical cross-cutting functions, including Corporate Headquarters, Advanced Manufacturing and Research & Development.
36 jobs in the City of Orlando over the next three years $7 million capital investment // 40,000 sq. ft.
750 jobs in Seminole County over the next three years $63.7 million capital investment // 220,000 sq. ft.
Annual Report // 4
Annual Report // 5
BUSINESS DEVELOPMENT PROJECTS
ANNOUNCEMENTS
Contact Centers of America
60 jobs in Lake County over the next three years $6.3 million capital investment // 51,083 sq. ft. Gov. Rick Scott and local leaders announced Verizon Communications’ decision to locate in the region.
The Golf Channel expanded its worldwide headquarters with plans to invest $1.9 million.
®
®
The Golf Channel
55 jobs in Osceola County over the next three years $3.3 million capital investment // 6,000 sq. ft.
Record low unemployment numbers were announced at Amcor Rigid Plastics.
61 jobs in Orange County over the next three years Specialty Pharmacy
$26.9 million capital investment // 80,000 sq. ft.
RAM SALES LLC
Superior Roll Forming & Steel Manufacturing
Siemens Energy opened its state-of-the-art wind turbine facility to train 2,400 technicians a year.
TARGETED INDUSTRIES Based upon research and advice from business consultants and decision makers, the EDC refocused its business development and marketing efforts to five major industries with growing strongholds in Orlando – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. Streamlining these industries aligns the EDC with the State of Florida and also allows the EDC to competitively focus on critical cross-cutting functions, including Corporate Headquarters, Advanced Manufacturing and Research & Development.
36 jobs in the City of Orlando over the next three years $7 million capital investment // 40,000 sq. ft.
750 jobs in Seminole County over the next three years $63.7 million capital investment // 220,000 sq. ft.
Annual Report // 4
Annual Report // 5
Business Development Committee
As part of a long-term strategy, the EDC
COMMITTEES
aggressively targeted executives attending
Regional Branding Committee
provides policy oversight and guidance
Attracting new business to Orlando
into the operation of the EDC’s business
SPECIAL INITIATIVES
means having a strong brand. This
development program, including preparation
Metro Orlando Defense Task Force
year, a Regional Branding Initiative
of the annual business plan, assessments
The Metro Orlando Defense Task Force
was created to transform the future
of regional market competitiveness,
(MODTF) is an interagency collaboration
of Orlando’s business community
development of strategies and initiatives
to manage and coordinate efforts
by featuring its diversity and ability
to improve the business climate and other
to protect and grow the modeling,
to attract and retain a talented
related efforts to improve and enhance
Hannover Messe Hannover, Germany
workforce. Based upon research that
the regional economy. The Committee works with EDC management to help develop,
federal agency MS&T procurement
showed too few people (locally and
monitor and administer business development performance targets and operating
programs located in the Central Florida
Paris Air Show Paris, France
internationally) knew about Orlando’s strengths as a business location, efforts
goals and objectives, and to ensure effective alignment with the EDC’s overall goals,
Research Park).
CoreNet Global Orlando, Florida
are underway to develop a strategic global campaign and branding platform that
objectives and priorities.
will place Orlando into the “consideration set” for company location or expansion
TRADESHOWS & MISSIONS tradeshows — both in- and out-of-market. In addition, the EDC participated in business development missions and hosted international delegations in Orlando.
HIGHLIGHTS INCLUDE: International Association of Science Parks Málaga, Spain
Therigy Congress Orlando, Florida Area Development Consultants Forum Jacksonville, Florida Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) Orlando, Florida SPIE Photonics West San Francisco, California
The Business Development Committee
more jobs, 20 percent higher wages and 41 percent growth in new-to-market jobs for EDC completed projects. The branding campaign also is expected to result in nearly $1 billion ($937.5 million) in additional payroll for EDC projects, which are the
Site Selectors Guild New Orleans, Louisiana
growth of primary direct jobs in Targeted Industries.
Shared Services and Outsourcing Week Orlando, Florida
The campaign’s platform, “Orlando. You don’t know the half of it,” is out to
South by Southwest Austin, Texas
decision makers, its efforts also are focused on better educating residents and
change minds. While the campaign will primarily target out-of-area business local influencers about Orlando’s strengths as a business location.
Florida Film Festival Maitland, Florida
Investment Needed
the program yields results, resource requirements will increase over time.
2
BIO International Chicago, Illinois
1
Momentum 2013 Atlanta, Georgia BIO Florida Tampa, Florida International Customer Service Conference Jacksonville, Florida
1.5
1.5
1
.5
Private $
Public $
1
1
Orange County, the State of Florida and University of Central Florida.
and improve the EDC’s Investor Relations program. The Committee meets to assess potential new private sector investors and investors. The Committee also is dedicated to increasing engagement and participation of the EDC’s private sector investors through special events and programs designed to enhance their networks and business relationships.
.5 Year 1
Regional Economic Developers (RED) Team The RED Team works to enhance stakeholder collaboration and leverage, improve
Year 3
The EDC manages and coordinates a special task force focused on taking
the region’s economic development delivery
advantage of research strengths and
system. The RED Team is comprised of
collaborative relationships to advance
economic development professionals from
and establish a next-generation
the member counties/communities, higher workforce development organizations and
Year 2
Advanced Technologies Task Force
operational performance and strengthen
education institutions, utility companies,
PROJECTED RESOURCE REQUIREMENTS (All amounts in millions.) Annual Report // 6
and presents strategies to monitor, evaluate
Corridor, National Center for Simulation,
A strong public-private partnership will enable the campaign to launch at scale. As
GameTech Orlando, Florida
Enterprise Florida Consultant Events New York, New York; Atlanta, Georgia; Dallas, Texas
The Investor Relations Committee develops
Research Park, Florida High Tech
helps determine plans to retain current
Game Developers Conference San Francisco, California
World Aviation Training Symposium Orlando, Florida
Partners include: the Orlando Economic Florida Partnership, Central Florida
Investor Relations Committee
Over the next 10 years, the branding campaign is projected to create 13 percent
associated with Team Orlando (military/
Development Commission, Central
decisions. With support from engaged local business and community leaders, the campaign will launch in 2014.
simulation and training (MS&T) cluster
technology platform in Orlando. This platform will provide the region and state with a global competitive advantage in advanced manufacturing
other EDC partners and functions as an advisory committee to the EDC’s management
and materials technology that will drive
team. It meets to discuss regional issues, the EDC’s strategy and business plan, and to
additional private investment in and
assist the EDC business development team in creating employment opportunities and
around the region and state.
expanding the region’s tax base.
Annual Report // 7
Business Development Committee
As part of a long-term strategy, the EDC
COMMITTEES
aggressively targeted executives attending
Regional Branding Committee
provides policy oversight and guidance
Attracting new business to Orlando
into the operation of the EDC’s business
SPECIAL INITIATIVES
means having a strong brand. This
development program, including preparation
Metro Orlando Defense Task Force
year, a Regional Branding Initiative
of the annual business plan, assessments
The Metro Orlando Defense Task Force
was created to transform the future
of regional market competitiveness,
(MODTF) is an interagency collaboration
of Orlando’s business community
development of strategies and initiatives
to manage and coordinate efforts
by featuring its diversity and ability
to improve the business climate and other
to protect and grow the modeling,
to attract and retain a talented
related efforts to improve and enhance
Hannover Messe Hannover, Germany
workforce. Based upon research that
the regional economy. The Committee works with EDC management to help develop,
federal agency MS&T procurement
showed too few people (locally and
monitor and administer business development performance targets and operating
programs located in the Central Florida
Paris Air Show Paris, France
internationally) knew about Orlando’s strengths as a business location, efforts
goals and objectives, and to ensure effective alignment with the EDC’s overall goals,
Research Park).
CoreNet Global Orlando, Florida
are underway to develop a strategic global campaign and branding platform that
objectives and priorities.
will place Orlando into the “consideration set” for company location or expansion
TRADESHOWS & MISSIONS tradeshows — both in- and out-of-market. In addition, the EDC participated in business development missions and hosted international delegations in Orlando.
HIGHLIGHTS INCLUDE: International Association of Science Parks Málaga, Spain
Therigy Congress Orlando, Florida Area Development Consultants Forum Jacksonville, Florida Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) Orlando, Florida SPIE Photonics West San Francisco, California
The Business Development Committee
more jobs, 20 percent higher wages and 41 percent growth in new-to-market jobs for EDC completed projects. The branding campaign also is expected to result in nearly $1 billion ($937.5 million) in additional payroll for EDC projects, which are the
Site Selectors Guild New Orleans, Louisiana
growth of primary direct jobs in Targeted Industries.
Shared Services and Outsourcing Week Orlando, Florida
The campaign’s platform, “Orlando. You don’t know the half of it,” is out to
South by Southwest Austin, Texas
decision makers, its efforts also are focused on better educating residents and
change minds. While the campaign will primarily target out-of-area business local influencers about Orlando’s strengths as a business location.
Florida Film Festival Maitland, Florida
Investment Needed
the program yields results, resource requirements will increase over time.
2
BIO International Chicago, Illinois
1
Momentum 2013 Atlanta, Georgia BIO Florida Tampa, Florida International Customer Service Conference Jacksonville, Florida
1.5
1.5
1
.5
Private $
Public $
1
1
Orange County, the State of Florida and University of Central Florida.
and improve the EDC’s Investor Relations program. The Committee meets to assess potential new private sector investors and investors. The Committee also is dedicated to increasing engagement and participation of the EDC’s private sector investors through special events and programs designed to enhance their networks and business relationships.
.5 Year 1
Regional Economic Developers (RED) Team The RED Team works to enhance stakeholder collaboration and leverage, improve
Year 3
The EDC manages and coordinates a special task force focused on taking
the region’s economic development delivery
advantage of research strengths and
system. The RED Team is comprised of
collaborative relationships to advance
economic development professionals from
and establish a next-generation
the member counties/communities, higher workforce development organizations and
Year 2
Advanced Technologies Task Force
operational performance and strengthen
education institutions, utility companies,
PROJECTED RESOURCE REQUIREMENTS (All amounts in millions.) Annual Report // 6
and presents strategies to monitor, evaluate
Corridor, National Center for Simulation,
A strong public-private partnership will enable the campaign to launch at scale. As
GameTech Orlando, Florida
Enterprise Florida Consultant Events New York, New York; Atlanta, Georgia; Dallas, Texas
The Investor Relations Committee develops
Research Park, Florida High Tech
helps determine plans to retain current
Game Developers Conference San Francisco, California
World Aviation Training Symposium Orlando, Florida
Partners include: the Orlando Economic Florida Partnership, Central Florida
Investor Relations Committee
Over the next 10 years, the branding campaign is projected to create 13 percent
associated with Team Orlando (military/
Development Commission, Central
decisions. With support from engaged local business and community leaders, the campaign will launch in 2014.
simulation and training (MS&T) cluster
technology platform in Orlando. This platform will provide the region and state with a global competitive advantage in advanced manufacturing
other EDC partners and functions as an advisory committee to the EDC’s management
and materials technology that will drive
team. It meets to discuss regional issues, the EDC’s strategy and business plan, and to
additional private investment in and
assist the EDC business development team in creating employment opportunities and
around the region and state.
expanding the region’s tax base.
Annual Report // 7
INVESTOR RELATIONS & EVENTS
WHY YOU SHOULD GET INVOLVED WITH THE ORLANDO EDC
James B. Greene Awards Dinner
BBQ on the Boulevard
More than 400 business leaders from
Always a success, the 2012 BBQ on
throughout Orlando gathered on
the Boulevard at Lake Eola, held
February 28, 2013, to bestow the James
on October 25, 2012, pulled in local
B. Greene Award to Dr. E. Ann McGee,
business leaders, elected officials and
President of Seminole State College
economic development supporters to
of Florida. David Pace, Executive Vice
taste mouth-watering BBQ from all
President with CBRE, was honored with
across the region.
the Chairman’s Award. Dr. E. Ann McGee (center) received the James B. Greene Award.
“Our goal is to help people and communities achieve better health. Being involved in economic development efforts here in Orlando will allow us to meet the needs of individuals and small and large businesses in providing health coverage for their employees and families.” Tony Jenkins Market President Florida Blue
David Pace (center) received the Chairman’s Award.
“I’m proud to serve on the EDC Board of Directors alongside the region’s top business executives where I can help make decisions that will transform and guide the growth of Orlando.”
William C. Schwartz Industry Innovation Awards On September 27, 2013, six companies representing Orange, Seminole, Lake and Osceola counties, the City of Orlando and the Florida High Tech Corridor Council were honored. These awards celebrate industry innovations and creativity while also recognizing the local
Kelly Cohen Managing Partner Southern Strategy Group
economic impact that is generated from their innovations.
Employment Technologies Corporation Orange County
Osceola County Community Development Document Services Osceola County
Garmor, Inc. City of Orlando
Quarterly Investor Updates In an effort to further inform investors of the EDC’s work, a series of new events dubbed Quarterly Investor Updates were held at various locations throughout the region to discuss details of the EDC’s progress to-date and special initiatives.
“Tupperware has been an investor of the EDC for the past 20 years because we believe that economic development, at its core, is about changing lives by creating opportunities and bettering our community.” Michael Poteshman Executive Vice President and CFO Tupperware Brands Corporation
“Being involved with the EDC enables us to better customize our curricula based on the needs of the region’s employers and help prepare the workforce of tomorrow.” Intelligent Decisions Florida High Tech Corridor Council
Annual Report // 8
Vista Clinical Diagnostics Lake County
Quality Manufacturing Services, Inc. Seminole County
Dr. Charles R. Mojock President Lake-Sumter State College
Robert Utsey and Matt Gilbert with Skanska USA Building hosted the August 2013 Update.
Annual Report // 9
INVESTOR RELATIONS & EVENTS
WHY YOU SHOULD GET INVOLVED WITH THE ORLANDO EDC
James B. Greene Awards Dinner
BBQ on the Boulevard
More than 400 business leaders from
Always a success, the 2012 BBQ on
throughout Orlando gathered on
the Boulevard at Lake Eola, held
February 28, 2013, to bestow the James
on October 25, 2012, pulled in local
B. Greene Award to Dr. E. Ann McGee,
business leaders, elected officials and
President of Seminole State College
economic development supporters to
of Florida. David Pace, Executive Vice
taste mouth-watering BBQ from all
President with CBRE, was honored with
across the region.
the Chairman’s Award. Dr. E. Ann McGee (center) received the James B. Greene Award.
“Our goal is to help people and communities achieve better health. Being involved in economic development efforts here in Orlando will allow us to meet the needs of individuals and small and large businesses in providing health coverage for their employees and families.” Tony Jenkins Market President Florida Blue
David Pace (center) received the Chairman’s Award.
“I’m proud to serve on the EDC Board of Directors alongside the region’s top business executives where I can help make decisions that will transform and guide the growth of Orlando.”
William C. Schwartz Industry Innovation Awards On September 27, 2013, six companies representing Orange, Seminole, Lake and Osceola counties, the City of Orlando and the Florida High Tech Corridor Council were honored. These awards celebrate industry innovations and creativity while also recognizing the local
Kelly Cohen Managing Partner Southern Strategy Group
economic impact that is generated from their innovations.
Employment Technologies Corporation Orange County
Osceola County Community Development Document Services Osceola County
Garmor, Inc. City of Orlando
Quarterly Investor Updates In an effort to further inform investors of the EDC’s work, a series of new events dubbed Quarterly Investor Updates were held at various locations throughout the region to discuss details of the EDC’s progress to-date and special initiatives.
“Tupperware has been an investor of the EDC for the past 20 years because we believe that economic development, at its core, is about changing lives by creating opportunities and bettering our community.” Michael Poteshman Executive Vice President and CFO Tupperware Brands Corporation
“Being involved with the EDC enables us to better customize our curricula based on the needs of the region’s employers and help prepare the workforce of tomorrow.” Intelligent Decisions Florida High Tech Corridor Council
Annual Report // 8
Vista Clinical Diagnostics Lake County
Quality Manufacturing Services, Inc. Seminole County
Dr. Charles R. Mojock President Lake-Sumter State College
Robert Utsey and Matt Gilbert with Skanska USA Building hosted the August 2013 Update.
Annual Report // 9
MARKETING & COMMUNICATIONS
2012-2013 EDC BOARD OF DIRECTORS
From Advanced Technologies to Business Services, Orlando is a premier location for businesses to locate and expand. And people
EXECUTIVE COMMITTEE
BOARD MEMBERS
LARS HOUMANN, CHAIR Florida Hospital
GLENN ADAMS Holland & Knight LLP
ROSEANN HARRINGTON OUC - The Reliable One
SCOTT FARIS, VICE CHAIR MicroVapor Devices, LLC
GEORGE AGUEL Visit Orlando
THOMAS K. SITTEMA, SECRETARY/TREASURER CNL Financial Group
VERNICE ATKINS-BRADLEY African American Chamber of Commerce of Central Florida
FRED HAWKINS, JR. Osceola County Board of County Commissioners
across the nation are taking notice. During the past year, the EDC’s Marketing and Communications efforts resulted in more than 20.5 million publicity impressions through 324 media placements in outlets such as CNN, Area Development Magazine, fDi Magazine and Florida Trend, among others.
WHY ORLANDO OrlandoEDC.com attracted
nearly 51,000 unique visitors more than half of those first timers - and 193,531 pageviews.
The EDC launched a social media campaign called Why Orlando to help generate greater awareness of Orlando as a worldwide business location. By engaging with local leaders, bloggers and stakeholders in the community, the EDC and
ALEX MARTINS, PAST CHAIR Orlando Magic
MARC HOENSTINE Duke Energy
TIM BAKER Baker Barrios Architects
MAYOR TERESA JACOBS Orange County Government
KELLY COHEN Southern Strategy Group
SHAWN BARTELT WFTV - Cox Media Group Orlando
STEVEN JAMIESON The Mall at Millenia
BRUCE DOUGLAS Harvard Development Company
CECELIA BONIFAY Akerman LLP
BARBARA JENKINS Orange County Public Schools
JIM ETSCORN BakerHostetler
DENNIS BOWMAN Florida Business Interiors
AVIDO KHAHAIFA Orlando Sentinel Communications
ADVERTISING
DAVID FULLER SunTrust Bank, Central Florida Division
PHILLIP BROWN Greater Orlando Aviation Authority
KELLY LAFFERMAN Findsome & Winmore
The EDC reached a targeted audience through strategic
JOHN C. HITT University of Central Florida
BRIAN BUTLER JCB Construction, Inc.
FREDERICK LEONHARDT GrayRobinson, P.A.
ANTHONY IORIO AV Homes, Inc.
LESLIE CAMPIONE Lake County Board of County Commissioners
MELBA LUCIANO School District of Osceola County
its ambassadors continually promoted Orlando as an ideal region for business and talent growth, retention and expansion through utilizing the hashtag #WhyOrlando. More than 5,000 #WhyOrlando mentions resulted in at least 10 million digital impressions through social media platforms.
advertising in international, national and local media outlets telling Orlando’s story as a premier business location. Among the advertising outlets selected were CoreNet Global’s The
TONY JENKINS Florida Blue
Leader, fDi Magazine, florida.HIGH.TECH, American Airlines, Florida Trend, Orlando Arts and Site Selection.
TONY MASSEY Massey Services, Inc.
FINANCIALS Private sector support accounted for 66 percent of the EDC’s total revenue, while 34 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Seventy-seven cents of every dollar raised directly supported the EDC’s economic development mission. In planning for the future and any potential economic shifts, the EDC added $100,000 to reserves this past year. The EDC ended its fiscal year on September 30, 2013, with more than $1 million in reserves – up $300,000 since 2011. REVENUE 2012 - 2013
34
%
PUBLIC FUNDING $1,739,959
EXPENSES 2012 - 2013
66
%
PRIVATE FUNDING $3,342,494
77
%
ECONOMIC DEVELOPMENT $3,778,344
13
%
INVESTOR RELATIONS & EVENTS $624,390
10
E. ANN MCGEE Seminole State College of Florida
LEE CONSTANTINE Seminole County Board of County Commissioners
HAROLD MILLS ZeroChaos
MELANIE CORNELL HKS Architects, Inc.
CHARLES R. MOJOCK Lake-Sumter State College
LARRY DALE Sanford Airport Authority
CLARENCE OTIS, JR. Darden Restaurants, Inc.
MICHAEL DOSAL JPMorgan Chase Bank N.A.
MICHAEL POTESHMAN Tupperware Brands Corporation
LEWIS DUNCAN Rollins College
KEN POTROCK Walt Disney World Resort
MAYOR BUDDY DYER City of Orlando
JON RAMBEAU Lockheed Martin
WILLIAM T. DYMOND, JR. Lowndes, Drosdick, Doster, Kantor & Reed, P.A.
GAIL RAYOS Asian American Chamber of Commerce %
GENERAL & ADMINISTRATIVE $524,965
JOHN CASCIO Smart City
GEOFFREY B. ROGERS Full Sail University SHERRIE SITARIK Orlando Health RASESH THAKKAR Tavistock Group LARRY TOBIN Fairwinds Credit Union
KIMBERLY MAKI Bright House Networks MICHAEL MARDER Greenspoon Marder, P.A. MARITZA MARTINEZ Hispanic Chamber of Commerce of Metro Orlando NAN MCCORMICK CBRE SUSAN MOXLEY Lake County Schools KARL NEBEL North Highlands Worldwide BILLY PALMER BB&T - J. Rolfe Davis Insurance LARISA PERRY Wells Fargo TERRY PRATHER SeaWorld Orlando
ORLANDO EVORA Greenberg Traurig, LLP
REAGAN RICK Fifth Third Bank
STEVE GARRITY Highwoods Properties
SANFORD C. SHUGART Valencia College
JIM GAYNOR LightPath Technologies, Inc.
ROBERT UTSEY Skanska USA Building, Inc.
WALT GRIFFIN Seminole County Public Schools
These results have been confirmed by our auditing firm Cross, Fernandez and Riley, LLP. Annual Report // 10
Annual Report // 11
MARKETING & COMMUNICATIONS
2012-2013 EDC BOARD OF DIRECTORS
From Advanced Technologies to Business Services, Orlando is a premier location for businesses to locate and expand. And people
EXECUTIVE COMMITTEE
BOARD MEMBERS
LARS HOUMANN, CHAIR Florida Hospital
GLENN ADAMS Holland & Knight LLP
ROSEANN HARRINGTON OUC - The Reliable One
SCOTT FARIS, VICE CHAIR MicroVapor Devices, LLC
GEORGE AGUEL Visit Orlando
THOMAS K. SITTEMA, SECRETARY/TREASURER CNL Financial Group
VERNICE ATKINS-BRADLEY African American Chamber of Commerce of Central Florida
FRED HAWKINS, JR. Osceola County Board of County Commissioners
across the nation are taking notice. During the past year, the EDC’s Marketing and Communications efforts resulted in more than 20.5 million publicity impressions through 324 media placements in outlets such as CNN, Area Development Magazine, fDi Magazine and Florida Trend, among others.
WHY ORLANDO OrlandoEDC.com attracted
nearly 51,000 unique visitors more than half of those first timers - and 193,531 pageviews.
The EDC launched a social media campaign called Why Orlando to help generate greater awareness of Orlando as a worldwide business location. By engaging with local leaders, bloggers and stakeholders in the community, the EDC and
ALEX MARTINS, PAST CHAIR Orlando Magic
MARC HOENSTINE Duke Energy
TIM BAKER Baker Barrios Architects
MAYOR TERESA JACOBS Orange County Government
KELLY COHEN Southern Strategy Group
SHAWN BARTELT WFTV - Cox Media Group Orlando
STEVEN JAMIESON The Mall at Millenia
BRUCE DOUGLAS Harvard Development Company
CECELIA BONIFAY Akerman LLP
BARBARA JENKINS Orange County Public Schools
JIM ETSCORN BakerHostetler
DENNIS BOWMAN Florida Business Interiors
AVIDO KHAHAIFA Orlando Sentinel Communications
ADVERTISING
DAVID FULLER SunTrust Bank, Central Florida Division
PHILLIP BROWN Greater Orlando Aviation Authority
KELLY LAFFERMAN Findsome & Winmore
The EDC reached a targeted audience through strategic
JOHN C. HITT University of Central Florida
BRIAN BUTLER JCB Construction, Inc.
FREDERICK LEONHARDT GrayRobinson, P.A.
ANTHONY IORIO AV Homes, Inc.
LESLIE CAMPIONE Lake County Board of County Commissioners
MELBA LUCIANO School District of Osceola County
its ambassadors continually promoted Orlando as an ideal region for business and talent growth, retention and expansion through utilizing the hashtag #WhyOrlando. More than 5,000 #WhyOrlando mentions resulted in at least 10 million digital impressions through social media platforms.
advertising in international, national and local media outlets telling Orlando’s story as a premier business location. Among the advertising outlets selected were CoreNet Global’s The
TONY JENKINS Florida Blue
Leader, fDi Magazine, florida.HIGH.TECH, American Airlines, Florida Trend, Orlando Arts and Site Selection.
TONY MASSEY Massey Services, Inc.
FINANCIALS Private sector support accounted for 66 percent of the EDC’s total revenue, while 34 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Seventy-seven cents of every dollar raised directly supported the EDC’s economic development mission. In planning for the future and any potential economic shifts, the EDC added $100,000 to reserves this past year. The EDC ended its fiscal year on September 30, 2013, with more than $1 million in reserves – up $300,000 since 2011. REVENUE 2012 - 2013
34
%
PUBLIC FUNDING $1,739,959
EXPENSES 2012 - 2013
66
%
PRIVATE FUNDING $3,342,494
77
%
ECONOMIC DEVELOPMENT $3,778,344
13
%
INVESTOR RELATIONS & EVENTS $624,390
10
E. ANN MCGEE Seminole State College of Florida
LEE CONSTANTINE Seminole County Board of County Commissioners
HAROLD MILLS ZeroChaos
MELANIE CORNELL HKS Architects, Inc.
CHARLES R. MOJOCK Lake-Sumter State College
LARRY DALE Sanford Airport Authority
CLARENCE OTIS, JR. Darden Restaurants, Inc.
MICHAEL DOSAL JPMorgan Chase Bank N.A.
MICHAEL POTESHMAN Tupperware Brands Corporation
LEWIS DUNCAN Rollins College
KEN POTROCK Walt Disney World Resort
MAYOR BUDDY DYER City of Orlando
JON RAMBEAU Lockheed Martin
WILLIAM T. DYMOND, JR. Lowndes, Drosdick, Doster, Kantor & Reed, P.A.
GAIL RAYOS Asian American Chamber of Commerce %
GENERAL & ADMINISTRATIVE $524,965
JOHN CASCIO Smart City
GEOFFREY B. ROGERS Full Sail University SHERRIE SITARIK Orlando Health RASESH THAKKAR Tavistock Group LARRY TOBIN Fairwinds Credit Union
KIMBERLY MAKI Bright House Networks MICHAEL MARDER Greenspoon Marder, P.A. MARITZA MARTINEZ Hispanic Chamber of Commerce of Metro Orlando NAN MCCORMICK CBRE SUSAN MOXLEY Lake County Schools KARL NEBEL North Highlands Worldwide BILLY PALMER BB&T - J. Rolfe Davis Insurance LARISA PERRY Wells Fargo TERRY PRATHER SeaWorld Orlando
ORLANDO EVORA Greenberg Traurig, LLP
REAGAN RICK Fifth Third Bank
STEVE GARRITY Highwoods Properties
SANFORD C. SHUGART Valencia College
JIM GAYNOR LightPath Technologies, Inc.
ROBERT UTSEY Skanska USA Building, Inc.
WALT GRIFFIN Seminole County Public Schools
These results have been confirmed by our auditing firm Cross, Fernandez and Riley, LLP. Annual Report // 10
Annual Report // 11
ORLANDO ECONOMIC DEVELOPMENT COMMISSION
ANNUAL REPORT FISCAL YEAR 2012 - 2013
ECONOMIC DEVELOPMENT COMMISSION
ECONOMIC DEVELOPMENT COMMISSION
SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO
SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO
301 E. Pine Street, Suite 900 // Orlando, Florida 32801 // p 407.422.7159 // f 407.425.6428 // orlandoedc.com