Foreword: Letters From Our Leaders
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he Orlando EDC addresses what is one of the most important issues facing the global economy – job creation that improves our quality of life and creates prosperity. It’s a bold statement but a true one. After all, what the whole world wants is a good job. Throughout this year, it has been my distinct pleasure to serve as the Orlando EDC Chair and tackle, head-on, the issue of growing jobs in the Orlando region. I have been blessed to work with a group of distinguished professionals and visionary community leaders who care deeply about our region and about championing the EDC mission. Our focus has been not only on job creation, but on bringing quality jobs to our region and improving our competitive position. With the start of the “Orlando. You don’t know the half of it.” campaign, we’ve made incredible strides in building our brand and highlighting our assets. There is another contributing factor in our success story. We have a community of collaborators who are willing to find solutions together for the betterment of all. It is that spirit of partnership that should make us proud to call Orlando home.
THOMAS K. SITTEMA Orlando EDC Chair 2014 - 2015 CEO, CNL Financial Group
T
his annual report highlights the Orlando EDC’s biggest accomplishments, proudest achievements and most outstanding moments of the 2014-2015 fiscal year. It showcases the business brand “Orlando. You don’t know the half of it.” which distinguishes Orlando from other markets and demonstrates the intrinsic value in that brand. This year, with the launch of the branding campaign, we’ve been able to build on our strengths and deliver an authentic message that is proving effective, as you’ll see throughout this report. The campaign is also winning top honors from prestigious organizations like the International Economic Development Council (IEDC), Florida Economic Development Council (FEDC) and the National Telly Awards, which recognized the branding commercial and website for their excellence. From messaging to marketing, from partnerships to collaboration, this annual report touches on why the Orlando EDC is relevant to the region, how its work is results-driven and how the organization is able to make an impact on the positive economic future of the community, its stakeholders and, most importantly, its residents. So let the story begin…
RICK WEDDLE President & CEO Orlando Economic Development Commission
Annual Report 2014 - 2015 // 1
Preface
T
he Orlando Economic Development Commission (EDC) is a not-for-profit, public-private partnership on a mission to aggressively attract, retain and grow jobs for the Orlando region while advocating, championing, and educating in support of efforts to improve competitive position. The EDC serves Orange, Seminole, Lake and Osceola counties and the City of Orlando – a region of about 4,000 square miles and 2.2 million people. The organization’s vision is to champion a more prosperous and diverse economy.
2025
2020 To become a top center for quality job growth in the southeastern United States.
To become a national model for quality job growth and improving average salaries, per capita income and household income.
Services • Confidential project management assistance • Site selection assistance • In-depth market data • Connections to key public and private partners • Financial and entrepreneurial resources • Workforce recruitment and training • Permitting and scouting assistance for film and commercial productions
2014-2015 Targeted Industries
Business Services
Advanced Technologies
Film & Digital Media
Life Sciences & Healthcare
Aviation / Aerospace & Defense Annual Report 2014 - 2015 // 2
Table Of Contents PART I: BRAND RESULTS Chapter 1: Down To Business
4 5
Growing Jobs: Case Studies In Economic Development
5
Project Results
6
A Job Well Done
7
Breaking New Ground
8
Chapter 2: Leading The Way
9 PART II: BRAND IMPACT
Chapter 3: A Brand Is Born
10 11
Orlando On-The-Road: New York
12
Orlando Outreach
13
Around The World
14
Chapter 4: Picture This
15-16
Worth A Thousand Words
17
Word On The Street
18 PART III: BRAND VALUE
Chapter 5: Investing In The Future
19 20
Leadership Experience: Phoenix
21-22
Insider Updates
23
BBQ On The Boulevard
24 PART IV: BRAND RELEVANCE
Chapter 6: Building Partnerships: A Case Study In Regional Collaboration Statewide Collaboration
25 26 26
Chapter 7: New Insight
27
Acknowledgements
28
Governors Council
28
Executive Committee & Board Of Directors
29
Notes: Financials & Accolades
Annual Report 2014 - 2015 // 3
30
Part I: Brand Results
Annual Report 2014 - 2015 // 4
Chapter 1: Down To Business
T
he main reason the Orlando EDC exists is to work with companies that create jobs throughout the Orlando region. The Business Development Committee is a key part of seeing that mission become a reality. A group of seasoned and experienced professionals provide policy oversight and guidance into the core function of the EDC as it directs the operation of the EDC business development program.
“The work of the Business Development Committee centers on developing key strategies and initiatives that improve the business climate of the entire region, which in turn helps us create more jobs for our region.” ORLANDO EVORA Business Development Committee Co-Chair Co-Managing Shareholder, Greenberg Traurig
“It is fascinating and rewarding to be involved in the work of the EDC, particularly as we experience a high level of job growth and see employment opportunities expand in our targeted industries.” CECELIA BONIFAY Business Development Committee Co-Chair Partner and Shareholder, Akerman LLP
Growing Jobs: Case Studies In Economic Development VOXX International Corporation, a worldwide leader in the automotive and consumer electronics industry, built a new, state-of-the-art manufacturing center and corporate headquarters in Lake Nona. The company’s investment of $17.5 million will create 134 jobs in Orange County. Dixon Ticonderoga Company, an industry leading manufacturer of writing instruments, art supplies and other tools, expanded its company headquarters in Seminole County. The maker of the iconic #2 pencil made a capital investment in the region of $1.5 million and will add 20 new jobs. SquareTrade, Inc., an extended warranty service provider for consumer electronics and appliances, chose Orange County for its second U.S. location. The company will create 177 new jobs and make a $546,000 capital investment in the region. Ruby Tuesday, Inc. chose downtown Orlando for its new regional office, creating 45 new jobs with a capital investment of $250,000. Silver Airways opened its new international maintenance headquarters at Orlando International Airport. With an investment of $4.5 million to the region, the company is creating 200 new jobs in a 38,000-square-foot maintenance, repair and overhaul facility that includes two large aircraft hangers and office space. Tomorrowland, a feature film starring George Clooney, recruited more than 600 local crew members for the production and filmed in various locations around the Orlando region. The project created an estimated economic impact of $7 million. Annual Report 2014 - 2015 // 5
PROJECT RESULTS
34 COMPLETED PROJECTS
2,591 PROJECTED NEW JOBS
$ 287,529,500 CAPITAL INVESTMENT
$ 144,409,417 TOTAL PAYROLL
$ 55,735/year AVERAGE WAGE
1,325,876sq. ft. SQUARE FOOTAGE
524days PERMITTED FILM PRODUCTION DAYS
269days NON-PERMITTED FILM PRODUCTION DAYS Annual Report 2014 - 2015 // 6
A Job Well Done Company
Activity
Augment
New-to-Market
BookThatDoc.com
Industry
Date
Capital Investment
Jobs
Film & Digital Media
Aug. 2015
50
$10,000,000
Local Expansion
Business Services
Oct. 2014
43
$75,000
Camber
Local Expansion
Advanced Technologies
Mar. 2015
35
$200,000
Club Trust, LLC
Local Expansion
Other
April 2015
88
$2,150,000
Convergys
Local Expansion
Business Services
Sep. 2015
155
$200,000
Chef Creations, Inc.
Local Expansion
Advanced Technologies
Sep. 2015
20
$12,400,000
Dixon Ticonderoga Co.
Local Expansion
Headquarters
June 2015
20
$1,500,000
Esterline Landscape
New-to-Market
Business Services
Jan. 2015
50
$18,000
Eurogan USA
New-to-Market
Other
Sep. 2015
20
$1,200,000
Faro Technologies, Inc.
Local Expansion
Headquarters
May 2015
51
$749,000
Flip.to
Local Expansion
Business Services
Aug. 2015
80
$425,000
Hospital Corp. of America
Local Expansion
Life Sciences & Healthcare
May 2015
174
$80,000,000
ICAMR
New-to-Market
Advanced Technologies
July 2015
215
$86,000,000
ITyX Solutions AG
New-to-Market
Business Services
April 2015
15
$4,500
Jeunesse
Local Expansion
Headquarters
Sep. 2015
150
$27,150,000
Kempharm, Inc.
New-to-Market
Life Sciences & Healthcare
Dec. 2014
72
$4,000,000
La Chiquita Tortilla Mfg.
New-to-Market
Other
Aug. 2015
70
$9,835,000
MDSL
New-to-Market
Advanced Technologies
Jan. 2015
30
$100,000
NeoSystems Corp.
New-to-Market
Business Services
Mar. 2015
37
$424,000
Orange Lake Resorts
Local Expansion
Business Services
Aug. 2015
150
$658,000
Orion Technology Services, LLC
New-to-Market
Business Services
Sep. 2015
30
$768,000
Paylocity
Local Expansion
Business Services
Sep. 2015
70
$2,000,000
Publix Super Markets, Inc.
New-to-Market
Other
Sep. 2015
67
$15,600,000
Ruby Tuesday, Inc.
New-to-Market
Other
April 2015
45
$250,000
Ryan
New-to-Market
Business Services
Jan. 2015
10
$350,000
SightPlan, Inc.
Local Expansion
Film & Digital Media
July 2015
28
$280,000
Silver Airways, Inc.
New-to-Market
Aviation, Aerospace & Defense
July 2015
200
$4,500,000
SMRxT
New-to-Market
Advanced Technologies
June 2015
55
$582,000
Solodev
Local Expansion
Business Services
Dec. 2014
25
$315,000
SquareTrade, Inc.
New-to-Market
Other
Sep. 2015
177
$546,000
Team Cymru, Inc.
Local Expansion
Business Services
Aug. 2015
-
-
TOPdesk
New-to-Market
Business Services
Jan. 2015
25
-
Voxx International Corporation
Local Expansion
Advanced Technologies
Jan. 2015
134
$17,250,000
Web Benefits Design Corporation
Local Expansion
Headquarters
Sep. 2015
200
$8,000,000
TOTAL
Annual Report 2014 - 2015 // 7
34 Completed Projects
2,591
$287,529,500
Breaking New Ground
T
he United States Tennis Association’s (USTA) national “New Home of American Tennis” in Lake Nona will be the biggest game changer the sport has ever seen when it opens in late 2016. Orlando beat out the competition and landed the project by highlighting the region as a world-class vacation destination and as a top-notch destination for recreational activities with a business-friendly climate that embraces innovation and collaboration.
63-acre facility
154 new jobs over three years
$60 million capital investment
“The complex will include a divisional headquarters and will be divided into dedicated areas that will focus on the complete tennis pathway - from the youngest players, to recreational players, to collegians and to future professional players. Located in Lake Nona, the facility will also serve as home to the University of Central Florida’s (UCF) tennis program.” VIRGIL CHRISTIAN Senior Director, Market Development and Collegiate Tennis, USTA
B
y 2020 over 50 billion devices will be connected by sensors. The International Consortium for Advanced Manufacturing Research (ICAMR) will be at the forefront in the development of advanced sensor technology. By partnering with leading industry manufacturing companies, industry supply chain companies, national labs, international institutes, government agencies and university systems, the first-of-its-kind facility will manufacture techniques for emerging technologies.
100,000-square-feet lab and office space
$1.1 billion estimated earnings in 10 years
“We started with the goal to build a manufacturing development facility to accelerate the commercialization of advanced sensors that are needed to access the Internet of Things and support industries like aerospace and defense. The center will provide integrated device and system solutions for a wide range of next-generation products.” DAN HOLLADAY Executive Director, Operations and Technology Partners, ICAMR
G
reat Britain’s Prince Harry announced that the 2016 Invictus Games will be held in Orlando. The region was selected above three other major metro areas for the week-long international sporting event for wounded warriors because of the quality of venues and world-class entertainment and hospitality.
500 participants 15 nations “I am absolutely delighted that the United States has taken up that challenge and will host the next Invictus Games in 2016. I have no doubt that the USA will set the bar even higher than London did and put on a great show.” H.R.H. PRINCE HARRY OF WALES
Annual Report 2014 - 2015 // 8
Chapter 2: Leading The Way
T
he prestigious James B. Greene Economic Development Award is the highest honor bestowed by the Orlando EDC to an individual whose work has contributed substantially to the economic prosperity of the region.
The 2015 James B. Greene Award recipient, Alex Martins, chief executive officer of the Orlando Magic, is known as a game-changer in the region who helped make Orlando what it is today, a thriving region brimming with opportunity, collaboration and stellar entertainment.
(Left to Right) Rick Weddle, Orlando EDC; Ken Potrock, Disney Vacation Club and Adventures by Disney; Alex Martins, Orlando Magic; and Thomas K. Sittema, CNL Financial Group
“In successful economic development and community building you have many coming together as one, becoming selfless for the betterment of the community ’s future. That’s exactly what is happening here in Central Florida and the Orlando region, and it is what we need to continue to do every day as we become America’s greatest region.” ALEX MARTINS James B. Greene Award Winner - Acceptance Remarks
The EDC Chairman’s Award, first presented in 2007, recognized Ken Potrock, senior vice president and general manager of Disney Vacation Club and Adventures by Disney, for his long-term contributions to the Orlando EDC. “It is my sincere hope that our new branding campaign becomes the rallying cry for Orlando, enabling our community to attain even greater results from an economic and lifestyle standpoint. I ask that each of you continue to support our branding efforts and champion the economic diversity of our region and all it has to offer – for the long-term prosperity of our community.” KEN POTROCK EDC Chairman’s Award Winner - Acceptance Remarks Annual Report 2014 - 2015 // 9
Part II: Brand Impact
Annual Report 2014 - 2015 // 10
Chapter 3: A Brand Is Born
T
he EDC rang in a new year and a new brand for Orlando in early 2015 when Orange County Mayor Teresa Jacobs launched the Regional Branding Campaign, “Orlando. You don’t know the half of it.” The campaign is designed to expand on perceptions about Orlando as more than a great place to vacation, but also an amazing place to live and do business. Through a variety of tactics including digital advertising, website promotion, celebrity engagement, out-of-market missions and more, the campaign is reaching millions of people, including target audiences of site selection consultants and c-suite executives. The regional branding initiative is led by a 40-member committee, comprised of Orlando’s top marketing and communications professionals, who developed the integrated strategic campaign.
“Orlando has arrived. Orlando has made the big time. There are opportunities here from both a business climate perspective and a personal lifestyle perspective that really make it a wonderful place. It’s about time the rest of the world knew.” KEN POTROCK Branding Committee Chair Senior Vice President and General Manager, Disney Vacation Club and Adventures by Disney
Measuring Effectiveness >22 million impressions from paid advertising 69% increase in the number of major, national media stories 53% increase in website visits Annual Report 2014 - 2015 // 11
Orlando On-The-Road: New York
K
ey leaders from the region traveled to the heart of the world’s financial markets – New York City and New Jersey – for a threeday business and media focused mission that included discussions with key site selection consultants, c-suite executives and top-tier news outlets.
94 connections 79 group presentations 67 contacts from 31 companies 12 site selection consultants
Branding Committee Chair Ken Potrock explains the branding campaign during a briefing at BakerHostetler in Rockefeller Plaza.
13 individual meetings 3 new active projects Orlando added to evaluation for high profile sporting event
9 national news pitches Orange County Mayor Teresa Jacobs and Orlando Mayor Buddy Dyer with The Street host Ruben Ramirez.
EDC Chair Thomas K. Sittema discusses Orlando’s business opportunities with CBRE real estate brokers and site selection consultants. Annual Report 2014 - 2015 // 12
Orlando Outreach
A
s part of a long-term strategy, the Orlando EDC aggressively pursued businesses, targeted industries and geographic markets. A total of 57 local, national and international events including missions, tradeshows, conferences, special events and incoming international delegations were implemented.
Local & National Missions & Events Florida Chamber Forum/EFI Orlando, Fla.
Project Presentation Chicago, Ill.
2014 Film & Digital Media Targeted Industry Mission New York, N.Y.
World Aviation Training Symposium (WATS) Orlando, Fla.
2014 CLIO Awards New York, N.Y.
RevAmerica 2015 Conference New Orleans, La.
BioFlorida Ft. Lauderdale, Fla.
Orlando EDC 2015 Leadership Experience Phoenix, Ariz.
National Business Aviation Association (NBAA) Orlando, Fla.
Film Florida Annual Meeting St. Augustine, Fla.
2014 CoreNet Global North American Summit Washington, D.C.
Semicon West 2015 San Francisco, Calif.
2014 Tsensors Summit & California Mission La Jolla, Calif.
EFI Consultant Event Atlanta, Ga.
PoweringFlorida Site Consultant Forum Palm Beach, Fla.
EFI Consultant Event New York, N.Y.
Interservice/Industry Training, Simulation & Education Conference (I/ITSEC) Orlando, Fla.
EFI Board & Stakeholders Meeting Ponte Vedra Beach, Fla.
Tavistock World Challenge Orlando, Fla. EDC Leadership Prep Mission Phoenix, Ariz. EFI Board/Stakeholders Meeting Tallahassee, Fla.
57events Local, National and International
Deloitte Smart Cities Conference Washington, D.C. Florida Simulation Summit Orlando, Fla. EFI Consultant Event Chicago, Ill.
IEDC 2015 Leadership Summit Palm Beach, Fla. Legislative Briefings Tallahassee, Fla. Orange County Industry Appreciation Orlando, Fla. 2015 Site Selectors Guild Conference San Juan, Puerto Rico New York Mission/Branding Launch New York, N.Y.; New Jersey 2014 Grapefruit League Signature Event Tampa, Fla. EFI Appreciation Magic Game Orlando, Fla.
Bill Martin, GOPEP; Bill Johnson, EFI; John Krug, EFI; Dave Porter, EDC and Ed Schons, UCF at Semicon West in San Francisco.
FPL/EMSI Regional Training Event Fort Lauderdale, Fla. Florida Chamber of Commerce - International Days Tallahassee, Fla. Florida Film Festival Orlando, Fla. National Association of Broadcasters Conference Las Vegas, Nev.
Annual Report 2014 - 2015 // 13
Nate Groover, EDC and Laureen Martinez, EDC at WATS in Orlando.
Around The World
12 Countries
International Events
Incoming Delegations
IASP World Conference/Qatar Science & Technology Park Doha, Qatar
The EDC hosted delegations from around the world and provided regional overviews, opportunities for networking as well as in-depth presentations of Orlando’s business climate. • Japan • Bahrain • Republic of Indonesia • Brazil • Russia • Canada • Spain • China • The Netherlands • Germany • Turkey • Italy
MEDICA - World Forum for Medicine Düsseldorf, Germany IASP Malaga, Spain IASP - 32nd World Conference Beijing, China The Netherlands/Germany Mission Amsterdam & Tilburg, The Netherlands/Munich, Germany 2015 SelectUSA International Summit Washington, D.C.
The EDC hosts company representatives from Italy interested in Orlando’s business services industry. Rick Weddle presents at the IASP World Conference in Beijing, China.
Annual Report 2014 - 2015 // 14
Chapter 4: Picture This
“As the top tourism destination in the world, Orlando is well known for leisure, hospitality and conventions. Now we’re working to spread the message that the business community is equally as strong through the ‘Orlando. You don’t know the half of it.’ campaign which is already resonating with local, national and even international audiences.” ORANGE COUNTY MAYOR TERESA JACOBS
“Lake County is proud to be a member of the Orlando region. We fully realize that local success is a function of regional achievement, so we are very excited to work with our regional partners to accomplish our collective economic goals.” LAKE COUNTY CHAIRMAN JIMMY CONNER
“We are fulfilling our vision for the future by developing a blueprint for prosperity that blends technology, education and transportation. Innovative projects, like the International Consortium for Advanced Manufacturing Research (ICAMR), will transform our community as we break new ground in the burgeoning smart sensor market.” OSCEOLA COUNTY CHAIRMAN BRANDON ARRINGTON
Annual Report 2014 - 2015 // 15
“Our success in attracting global companies, like Deloitte, comes from years of planning and carrying out a strategy that positions us to be recognized as one of the best places to do business. Businesses are looking for communities that offer a full array of quality of life benefits and Seminole County provides education options; transportation and housing choices; and a healthy environmental tranquility. As long as we continue to all move in the same direction, we will continue to successfully grow quality jobs for our residents.” SEMINOLE COUNTY CHAIRMAN BRENDA CAREY
LAKE COUNTY SEMINOLE COUNTY CITY OF ORLANDO ORANGE COUNTY
OSCEOLA COUNTY
“Orlando is without a doubt a world-class city that is attracting brilliant, talented people while growing its own class of innovators who are drawn to Orlando’s phenomenal possibilities and high quality of life.” ORLANDO MAYOR BUDDY DYER
Annual Report 2014 - 2015 // 16
Worth A Thousand Words
A
targeted media plan yielded more publicity impressions, year over year, through placements in local, national and international media outlets. There was a 69% increase in major, national news coverage when compared to the last fiscal year.
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“Orlando making mega infrastructure investment, raising tech profile” “Orlando transforms itself into an entrepreneurial hub” Annual Report 2014 - 2015 // 17
Word On The Street
T
hanks to our branding partners, who provide both financial support and invaluable in-kind donations, there are many avenues to showcase the business brand to our residents and visitors.
The Plaza builidng in downtown Orlando features the branding campaign commercial.
Sports fans can see the ad during their favorite game at the Amway Center.
The regional business brand is displayed throughout the Orlando International Airport.
Hometown celebrities like Shaquille O’Neal and Arnold Palmer lend their voices to the campaign. Annual Report 2014 - 2015 // 18
Part III: Brand Value
Annual Report 2014 - 2015 // 19
Chapter 5: Investing In The Future
T
he business community’s investment in the Orlando EDC reflects commitment to the long-term prosperity of the region. Dozens of private companies and government partners play a key role in cultivating an environment where business and industry can thrive. The Orlando EDC Investor Relations Committee works to develop strategies to monitor, evaluate and improve the EDC’s Investor Relations program by assessing potential new investors and enhancing networks and business relationships. The active engagement of the Orlando EDC Investor Relations Committee contributed to one of the group’s most successful years with the most new privatesector contributions in nearly a decade.
“It’s important to educate organizations outside the region on what makes Orlando special and, in my opinion, it keeps coming back to quality of life, an educated workforce, attractive business climate, and a place where you can really build a business to be more successful than it would be someplace else.”
“Orlando is a great place to do business because there is an incredible amount of energy and a truly unified vision in our community. We strongly believe that there is so much ahead of us and together we can accomplish anything. We look beyond city and county lines to focus on what will strengthen our businesses throughout the region. Many cities’ best days are in the past, while we firmly believe that our potential lies ahead.”
DAVID FULLER Investor Relations Committee Chair President, SunTrust Foundation
KELLY COHEN Investor Relations Committee Co-Chair Managing Partner, Southern Strategy Group
Investor Relations Committee
Results $ 714,875
78
22
91
New Private Funds
New/Upgraded Investors
Branding Cash Partners
Branding In-Kind Partners
Annual Report 2014 - 2015 // 20
Leadership Experience: Phoenix
T
he Orlando EDC’s Leadership Experience to Phoenix, Ariz. delivered a full schedule of collaborative learning that offered insight and knowledge into next-generation thought leadership, advanced manufacturing technologies and the future of innovation.
Orlando Mayor Buddy Dyer and Orange County Mayor Teresa Jacobs give welcome remarks at the Heard Museum where delegates learned about Arizona’s Great Economic Transformation.
Arizona State University President Dr. Michael Crow provides insight into ASU’s campus expansion in downtown Phoenix.
Jim Gray, Parkway Properties, discusses how to attract and retain top talent. Annual Report 2014 - 2015 // 21
Rasesh Thakkar, Tavistock Group, at Arizona State University’s Walter Cronkite School. ASU’s downtown campus led to a surge in downtown development and re-urbanization of the region.
Marc Hoestine, Duke Energy; Chuck Cole, HuntonBrady Architects; Jim Zboril, Tavistock Group; Dr. Barbara Jenkins, Orange County Public Schools in Tempe, Ariz., talking about tapping the talent pipeline.
Ken Potrock, Walt Disney World Resort; Nancy Schwalb, Schwalb Public Relations; Kelly Cohen, Southern Strategy Group prepare to enter an advanced manufacturing clean room at ASU’s Flexible Display Center.
While at SkySong, the ASU Scottsdale Innovation Center, delegates learn about Velocity – Phoenix’s blueprint for regional economic development.
The group enjoys the sights of the desert during a dinner reception at Frank Lloyd Wright’s Taliesin West.
Phil Rawlins of Orlando City Soccer talks about his perspective on strategic initiatives as Joe Haleski, Orlando Solar Bears, looks on.
Rick Weddle, EDC President & CEO, and EDC Chair Thomas K. Sittema, CNL Financial Group, lead the conversation as delegates summarize lessons learned from the Phoenix Leadership Experience. Maricopa College Provost Dr. Maria Harper-Marinick outlines partnerships with groups like Amazon, the Bill Gates Foundation, and the White House. Annual Report 2014 - 2015 // 22
Insider Updates
T
he quarterly Insider Updates offer insight into new initiatives and programs created to strengthen Orlando’s business brand and grow the business community.
Hosted by Piedmont Office Realty Trust, investors heard why Mitsubishi Hitachi Power Systems Americas and Deloitte Consulting chose the region for their company locations. Education, talent, willingness of community leaders to collaborate and outstanding quality of life all ranked high for the companies who added thousands of jobs to their payrolls.
At the first Insider Update of 2015, experts from Walt Disney World Resort, IDEAS, Golf Channel and Universal Orlando Resort discussed the importance of Orlando’s Film Industry and the role of the Orlando Film Commission in assisting one of the busiest production centers in the U.S.
Hosted at Faro Technologies, Inc. a 3-D measurement, imaging and realization technology company, this Insider Update focused on results from the Orlando EDC Phoenix Leadership Experience. A panel discussion highlighted lessons learned and successful strategies for economic development.
Annual Report 2014 - 2015 // 23
BBQ On The Boulevard
O
ne of the most anticipated events of the year, the BBQ on the Boulevard, shuts down Central Boulevard so the Orlando business community can enjoy a night of great networking and delicious food while overlooking the City’s centerpiece – Lake Eola Park.
775attendees
11.4.2014
Annual Report 2014 - 2015 // 24
Part IV: Brand Relevance
Annual Report 2014 - 2015 // 25
Chapter 6: Building Partnerships: A Case Study In Regional Collaboration
T
he Regional Economic Developers Team, or RED Team, is a testament to the unprecedented partnerships that are the norm in the Orlando region. Made up of economic development professionals from the region’s counties and communities, higher education institutions, utility companies, CareerSource Central Florida and other EDC partners, the RED Team meets monthly to enhance collaboration, improve performance and strengthen the region’s economic development delivery system. “The Orlando region’s leading asset is its strength of the brand, which is fueled by the linkages between our four counties: Lake, Seminole, Orange, Osceola and the City of Orlando. We are intrinsically connected by a common goal of building a strong, diverse economy.”
The RED team members each present priorities and provide recommendations for the EDC Executive Committee during monthly meetings.
ROBERT CHANDLER RED Team Committee Chair Director, Lake County Economic Development and Tourism
“The RED Team is a unique and effective collaboration of regional partners and allows each to present projects and topics that are both tailored and critical to the business community and the advancement of our shared goal to create jobs for our residents.” PAMELA NABORS President and CEO, CareerSource Central Florida
Statewide Collaboration
T
he Orlando EDC’s partnership with Enterprise Florida, the statewide economic development organization, dates back to the founding of the EDC. Today, the partnership continues as a unified approach to promote Florida’s business advantages and earn the opportunity to compete for job creation projects. Through Team Florida, a coalition of the state’s economic development, utility and business leaders, the EDC supports the ongoing marketing campaign and ensures continuity in business messaging and promotional efforts.
Other Partners:
Annual Report 2014 - 2015 // 26
Chapter 7: New Insight
T
his year, the Orlando EDC convened the Orlando Economic Forum, a group of local industry leaders who met quarterly to discuss both current economic conditions and issues of regional significance in the Orlando Metropolitan Statistical Area (MSA). The Forum publishes the Orlando Insight, a reflection of those discussions, as well as Context, which offers the most recent economic data available.
“The business community in Orlando has been transformed as our market continues to improve, to create jobs and to bring new business. The Orlando Economic Forum is constantly looking at how Orlando moves forward in everything from labor market, employment and consumer spending, to infrastructure and real estate.” SEAN SNAITH, Ph.D. Orlando Economic Forum Chair Director, Institute for Economic Competitiveness, UCF
Benchmarking Progress
T
he EDC’s Orlando Economic Forum initiated a new benchmarking initiative to understand how the region compares to 11 other key regions on both direct competitiveness factors and indirect aspirational factors. This initiative will provide guidance to measure the strengths and weaknesses and identify opportunities to expand our economy and guide local discussion by business, government, civic and workforce leaders.
Portland
Denver Raleigh
Nashville Phoenix
Charlotte Atlanta
San Diego
Jacksonville
Austin
Orlando Tampa
Annual Report 2014 - 2015 // 27
Acknowledgements
M
any of Orlando’s business, community and elected leaders are actively engaged in the Orlando EDC’s activities, initiatives and programs. These top executives, part of the EDC Board of Directors and Investors, come from a diverse range of organizations. Each and every member brings his and her insightful knowledge of the market and offers a high level of expertise to the various councils and committees that help direct the EDC’s strategic planning and performance.
2014 - 2015 OFFICERS ROBERT UTSEY SECRETARY / TREASURER Skanska USA Building
THOMAS K. SITTEMA CHAIR CNL Financial Group
DAVID FULLER VICE CHAIR SunTrust Foundation
SCOTT FARIS PAST CHAIR AeroSonix, Inc. (NOT PICTURED)
Governors Council
HARVARD DEVELOPMENT COMPANY
Annual Report 2014 - 2015 // 28
Board of Directors 2014 - 2015 Executive Committee
Board Members
THOMAS K. SITTEMA, CHAIR CNL Financial Group
GLENN ADAMS Holland & Knight LLP
COCO JOHNSTON Asian American Chamber of Commerce
DAVID FULLER, VICE CHAIR SunTrust Foundation
GEORGE AGUEL Visit Orlando
JEFFREY JONASEN Gunster, Yoakley & Stewart, P.A.
ROBERT UTSEY, SECRETARY/TREASURER Skanska USA Building
STEVE ALCH Merrill Lynch/Bank of Amercia
DEREK JONES Wells Fargo
SCOTT FARIS, PAST CHAIR AeroSonix, Inc.
MALIK ALI Central & North Florida Minority Supplier Development Council
LAURA KELLEY Central Florida Expressway Authority FRANK KRUPPENBACHER Greater Orlando Aviation Authority
PHILLIP BRAUN Central Florida Health Alliance
VERNICE ATKINS-BRADLEY African-American Chamber of Commerce of Central Florida
KELLY COHEN Southern Strategy Group
PAUL BAKER Sanford Burnham Prebys Medical Discovery Institute
BRUCE DOUGLAS Harvard Development Company
TIM BAKER Baker Barrios Architects
FREDERICK LEONHARDT GrayRobinson, P.A.
WILLIAM T. DYMOND Lowndes, Drosdick, Doster, Kantor & Reed, P.A.
CECELIA BONIFAY Akerman LLP
MELBA LUCIANO School District of Osceola County
ORLANDO EVORA Greenberg Traurig
WENDY BRANDON HCA Central Florida Regional Hospital
KIMBERLY MAKI Bright House Networks
JIM FRITZ Orlando Magic
WILLIAM BUCHER Axium Healthcare Pharmacy
RICH MALADECKI Central Florida Hotel and Lodging Association
ANDY GARDINER Orlando Health
BRIAN BUTLER JCB Construction, Inc.
MICHAEL MARDER Greenspoon Marder, P.A.
JIM GRAY Parkway Properties
CHARLES W. COLE HuntonBrady Architects
NAN McCORMICK CBRE
JIMMY CONNER Chairman, Lake County
CHARLES R. MOJOCK Lake-Sumter State College
ROGER COOK JPMorgan Chase Bank N.A.
SUSAN MOXLEY Lake County Schools
ROSEANN HARRINGTON OUC-The Reliable One JOHN HITT University of Central Florida MARC HOENSTINE Duke Energy LARS HOUMANN Florida Hospital TONY JENKINS Florida Blue TONY MASSEY Massey Services, Inc. CRAIG McALLASTER Rollins College E. ANN McGEE Seminole State College of Florida JOHN McREYNOLDS Universal Orlando Resort NANCY MEYER Orlando Sentinel Communications DONALD W. MILLS SeaWorld Orlando HAROLD MILLS ZeroChaos GIORGINA PINEDO-ROLON Hispanic Chamber of Commerce of Metro Orlando MICHAEL POTESHMAN Tupperware Brands Corporation KEN POTROCK Walt Disney World Resort GEOFFREY B. ROGERS Full Sail University RASESH THAKKER Tavistock Group
Annual Report 2014 - 2015 // 29
PAUL CURRAN WFTV - Cox Media Group Orlando JEFFREY DOUGLAS Cybis Communications BUDDY DYER Mayor, City of Orlando JIM ETSCORN BakerHostetler STEVE GARRITY Highwoods Properties ERIK GENRICH CenturyLink WALT GRIFFIN Seminole County Public Schools JOE HALESKI Orlando Solar Bears FRED HAWKINS, JR. Commissioner, Osceola County LAURA HEISELMAN Apopka Area Chamber of Commerce
KELLY LAFFERMAN Findsome & Winmore BRIAN LAMB Fifth Third Bank
KARL NEBEL Midtown Consulting Group, Inc. JON RAMBEAU Lockheed Martin Corporation PHIL RAWLINS Orlando City Soccer WANDA RILEY Cushman & Wakefield PHIL RUGGIERI IDEAS NANCY SCHWALB Schwalb Public Relations SANFORD SHUGART Valencia College JACOB V. STUART Central Florida Partnership LARRY TOBIN Fairwinds Credit Union
STEVE HOGAN Florida Citrus Sports
MARY W. TRIER Capital Communications & Consulting
JOHN HORAN Commissioner, Seminole County
BRIAN WATSON Burr & Forman, LLP
DAVID HUBBARD Keiser University FRANK S. IOPPOLO, JR. Sanford Airport Authority TERESA JACOBS Mayor, Orange County STEVEN JAMIESON The Mall at Millenia BARBARA JENKINS Orange County Public Schools
Notes: Financials
P
rivate sector support accounted for 59 percent of the EDC’s total revenue, while 41 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Seventyfour cents of every dollar raised directly supported the EDC’s economic development mission. This year, the regional branding campaign brought $1,167,718 of In-Kind/Trade. Private branding sponsorships totaled $341,361 and public branding sponsorships were $1,015,000.
REVENUE
41 %
EXPENSES
76%
59 %
PUBLIC FUNDING $2,937,577
PRIVATE FUNDING $4,164,978
ECONOMIC DEVELOPMENT $5,261,357
9%
15% INVESTOR RELATIONS & EVENTS $1,033,984
GENERAL & ADMINISTRATIVE $637,523
These results are preliminary and have not yet been confirmed by our auditing firm BDO USA, LLP.
Accolades Orlando region one of fDi Magazine’s (Foreign Direct Investment) top 10 “American Cities of the Future.”
Orlando EDC received two Bronze Excellence in Economic Development Awards from the International Economic Development Council for its 2015 branding commerical and website.
Orlando regional branding campaign won two presitigious awards from the Florida Economic Development Council for its commercial and website.
Orlando regional branding television spot won a coveted Telly Award. Annual Report 2014 - 2015 // 30
301 E. Pine Street, Suite 900 // Orlando, Florida 32801 // P/ 407.422.7159 // F/ 407.425.6428 // orlandoedc.com