Coldwell BankerÂŽ Listing Presentation Prepared especially for:
Old Point Bank For Marketing the Property Located at:
2000 Whitman Pl
Prepared by:
Orrin Banner, CDPE Sales Associate Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Coldwell Banker Traditions 312-A Lightfoot Rd. Williamsburg, VA 23188 Date: March 3, 2012
Š2012 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
March 3, 2012 Old Point Bank Dear Terri & Dan: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Coldwell Banker Traditions to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Coldwell Banker Traditions will confirm that I am best qualified to market your home. Sincerely,
Orrin Banner, CDPE Sales Associate, REALTOR速
A Message From The President The Coldwell Banker速 brand was founded in 1906 on a commitment to professionalism and customer service that remains the core of our business philosophy today. We are the nation's oldest real estate organization and our experience has helped make the dream of homeownership a reality for millions of families. Our website is a reflection of our belief in customer service and provides an exceptional real estate experience.
Jim Gillespie President and CEO of Coldwell Banker Real Estate LLC
Whether you are a first-time buyer or in the process of stepping up to your "dream home," coldwellbanker.com is a great place to begin the process. We have made everything available to you 24/7 and only a click away - including information on over 200,000 properties for sale and access to the brightest and most professional Sales Associates in the real estate business.
Coldwell Banker速 Sales Associates are the reason clients continue to work with Coldwell Banker, transaction after transaction. Their knowledge and experience can guide you through the real estate process from log in to move in and help you with all of the details before, during and after the sale. On behalf of everyone at Coldwell Banker速, I would like to thank you for choosing us to help you with your real estate needs. If you have any suggestions on how we can create an even better experience, or if you just want to share a real estate story with us, please contact us. We look forward to seeing you in the future on our website and in our offices.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Legacy and Network
ª Global presence; in 49 countries and over 3,500 offices worldwide ª Over 80,000 sales associates and brokers ª Over 100 years of real estate experience ª First to offer Seller Services Guarantee, which puts our commitment to you in writing
Over 100 Years of Real Estate Innovation The real estate company was founded on August 27, 1906 on the heels of the devastating 1906 fire and earthquake that leveled San Francisco. A young real estate agent, Colbert Coldwell saw the need for honest, knowledgeable real estate services to help the city rebuild. As the company grew, he hired Arthur Banker as a member of his staff. The two businessmen eventually formed a partnership, and in 1914 officially named the company Coldwell Banker®.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
How Coldwell BankerÂŽ Meets The Needs Of Sellers
While others may talk about customer service, we ask, listen, and take action. Listening to our customers
Customized marketing plan
We continually survey our customers to find out what is important to them. For us, the listening and learning never stops.
We carry out our promises with a Marketing Action Plan specifically designed to meet the needs of each seller.
Guaranteed service standards
We deliver consistent, predictable, reliable performance — Guaranteed!
We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell Banker Seller Services Guarantee.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Is Important To You In The Sale Of Your Property?
We have asked thousands of home sellers what is important to them. Most share five priorities: ª The best price ª The shortest time on the market ª Convenience ª Good communications ª Diligent effort by us
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Rank the following needs in order of importance, 1 to 5: (1 = not concerned to 5 = concerned)
Broker's qualifications Home enhancement recommendations Pricing Marketing and advertising Promotion on the Internet Open houses Avoiding inconvenience Staying informed Time on market Security of your property Buyer's financial qualifications Financing options Negotiation strategy Closing costs and net proceeds Handling the details Post-sale follow up Other
_______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______
Marketing Action Plan
We carry out our promises with a plan uniquely designed for each property. Promotional strategy
Price and terms offered
We will work with you to develop a marketing plan to attract prospective buyers to your property.
A thorough Competitive Market Analysis is the key to determining realistic price and terms.
Negotiating and managing the sale Property Preview We will conduct an office preview of your property.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
We will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction.
The Coldwell Banker® Seller Services Guarantee
MARKETING ——— We will develop a marketing plan that will utilize proven techniques to help sell your home quickly, and for the best price possible.
——— CUSTOMER SERVICE Whether before, during or after the sale, we are committed to meeting your needs in a professional and timely manner.
——— COUNSELING SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Property Promotion
We will promote your property in the most effective ways to get you the best price in the shortest possible time. coldwellbanker.com
Multiple Listing Service
Your property will be placed on our award-winning national website, where buyers can learn about your home with the Coldwell Banker速 Personal Retriever.
We'll get your property on the MLS so local real estate professionals can have immediate access to information about your home.
Buyer's Guide and newspaper advertising Your home will be listed in local Buyer's Guides as well as our regular, classified advertising.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
coldwellbanker.com
The following search options and tools are available on the new Properties Real Estate Search section: ª Lifestyle Search*: From public ª Coldwell Banker On Location®: Honing in on video as the future of real transportation to wide open spaces, estate, Coldwell Banker’s branded restaurants to trendy neighborhoods, YouTube channel provides thousands of those who are focused on location, videos, including community videos, location, location can rate which virtual tours and agent videos. lifestyle characteristics are important to them. ª Home Listing Report: The Coldwell ª Affordability Radar*: For the budget Banker Home Listing Report allows site conscious, this tool enables users to visitors to compare the average home identify upfront if a home on price listing for a four-bedroom, coldwellbanker.com fits within their two-full-bathroom home in more than budget based on their household 2,300 markets so they can see how income, monthly debts, available funds each area stacks up in affordability. and loan terms. ª Mobile Apps and Mobile Sites: ª BlueScape®: Built for dreamers and Users can download the mobile app that designed for home buyers, BlueScape fits their needs to search for a home allows consumers to experience the anywhere, anytime from their iPhone, home searching process in an entirely Android, iPad or other handheld device. non-traditional way, by rating abstract images with thumbs up or thumbs down. The BlueScape technology *Note: The Lifestyle and Affordability search serves up listings that match each options are not included on the Coldwell Banker individual’s inherent preferences. Canada website (coldwellbanker.ca). Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Innovation Leader ª Use a multi-screen approach to reach the new generation of buyers: ª The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone ª The first to have listings on GPS ª The first national real estate brand to launch an iAd for iPad ª A listing distribution strategy: ª Delivers listings to sites such as Realtor.com, Trulia, Zillow, Yahoo! Real Estate & more
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Innovation Leader continued ª Coldwell Banker On Location is the first dedicated video real estate channel on YouTube ª Video topics include: ª Agent videos ª Office videos ª Video listings ª Community videos ª Smart tips and news related videos ª Allows buyers to search for videos via a map ª First to use dynamic IP lookup on the channel
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Advertising
Our advertising program is designed to generate buyer prospects for your property. Home Buyers know the 速 Coldwell Banker name
Local advertising
We will provide you with tools to create great local and regional advertising and public Our national advertising on network and cable television predisposes Home Buyers relations programs. to consider Coldwell Banker listed properties.
Coldwell Banker yard sign Greater name recognition through public relations Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!
Information Sources Used By Buyers In Home Search
Real estate agents are the primary resource used by buyers in a home search. Your Coldwell Banker速 Sales Associate is an educated and experienced real estate expert and one of your primary information sources throughout the home selling process.
coldwellbanker.com, our award-winning Web site provides you with access to a comprehensive network of residential real estate products/services and related links to meet your needs.
Coldwell Banker Sales Associates market properties uniquely. We combine the power of our national television, radio and print advertising with our local newspaper efforts and local promotions to offer every listed property unparalleled exposure.
Coldwell Banker yard signs are highly recognizable and convey high expectations about property quality. Yard signs can be customized to provide immediate information, like agent phone numbers and Open House opportunities.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Rapid Response
ÂŞ When homebuyers inquire about your home, they want a rapid response ÂŞ Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Personal Touch & Timely Response
You will hear from me regularly on the progress of our marketing activities. Results
Suggestions
We will report the results of events such as open houses and property showings.
We will share suggestions from other real estate professionals who have previewed or shown your property.
Trends
Progress
We will discuss current trends in buyer activity, interest rates and competitive prices.
We will provide a weekly progress report on the promotion and sale of your property.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Presenting Coldwell Banker Concierge速
We'll sell your house and help you take care of the details that go along with it. The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.
Service Providers Through the Coldwell Banker Concierge program we will provide you with the names and phone numbers of service providers from our list in your neighborhood. Participating Coldwell Banker offices will call the providers you need and arrange appointments that are convenient for you.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Ongoing Service We also offer our assistance well after you're in your new home.
It's just one more way your local Coldwell Banker office is making house selling simpler.
The Steps to Selling a Home
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Open House
Open houses can help bring interested Home Buyers through your door. An important part of our marketing plan
Aggressive promotion to attract more buyers
A well-staged open house can be a powerful way to show off your property to interested buyers.
We will advertise your open house and promote it in advance in the surrounding area to attract the attention of buyers who are searching for a home in this neighborhood.
Maximum impact We will schedule open houses when appropriate, and as agreed to in advance with you, for the greatest impact on the market.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
An Important Message About The Value of Your House
Market Value
Competitive Market Analysis
Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what's called "market value" to prospective buyers.
The price at which you choose to market your property will be an estimate of the "test results" once your house is placed on the market. To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan.
The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc.
Buyers do "comparison shopping" and the Competitive Market Analysis focuses on properties on the market competing for buyer attention. Houses that have been recently sold, and houses that did not sell, are also examined to see what recent buyers were and were not willing to pay.
The price of your house must attract enough attention among buyers and brokers to generate showings and offers.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Affects The Market Value Of Your Property?
In understanding the market value of your property, we must deal with some factors that are "given" — we have no control over them: Physical qualities of your property q q q q
Location Age Size of house and lot Floor plan and architectural style
Market Conditions q Interest rates and availability of financing q Buyer demand q Prices of recently sold properties q State of the economy q Seasonal demand
The Competition q The number of similar properties for sale q Their prices, financing terms, location and physical condition
Some factors have no effect on the current value of your property: Original price q What you originally paid for your house
Needed proceeds q The cash proceeds you want or need from the sale
Opinions q What people say your property is worth
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Is The Best Price Obtainable For Your Property?
Buyers dictate the best price obtainable. Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.
Realistic prices attract buyers' attention The price at which your house is marketed must attract enough attention among buyers to generate showings and offers.
A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property by showing what buyers are willing to pay. Recently Sold Reveals what buyers have actually paid for similar properties.
Currently for sale Shows the properties that are competing for buyers' attention right now.
Did not sell Demonstrates what buyers have not been willing to pay under current market conditions.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. ÂŞ If your property is priced right, more buyers will be interested when it first hits the market. ÂŞ Since buyers base their selection on fair market value, not the asking price, more buyers will consider your property when it is priced competitively.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
ÂŞ Lenders rely on independent fee appraisers to verify that a sale price is at fair market value. Therefore, if a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers. ÂŞ Hit the market as a hot property. Priced right, more buyers will be interested ÂŞ Mortgages are based on fair market value, priced competitively equals more potential buyers
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Comparative Market Analysis Summary Currently On The Market Address 1502 Addison Rd 2000 Whitman Place 1923 Long Green Ln
Subdiv Nm Fordham Fordham Fordham
Beds 3 3 3
Fbat 1 1 1
Average of 3 Properties: $91,600
Hbat 0 0 0
Square 912 846 857
Min: $85,000
Sold Price
Max: $99,900
List Price $85,000 $89,900 $99,900
Median: $89,900
Recently Sold Address 2005 Whitman Place 1815 Andrews Blvd
Subdiv Nm Fordham Fordham
Beds 3 3
Average of 2 Properties: $63,500
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Fbat 1 1
Hbat 0 0
Square 903 912
Min: $61,000
Sold Price $61,000 $66,000
Max: $66,000
List Price $64,000 $69,900
Median: $63,500
Map of Comparable Properties
Ref # 1 2 3 4 5 6
Status Subject Property Currently On The Market Currently On The Market Currently On The Market Recently Sold Recently Sold
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Address 2000 Whitman Pl 1502 ADDISON RD 2000 WHITMAN PLACE 1923 LONG GREEN LN 2005 WHITMAN PLACE 1815 ANDREWS BLVD
Comparable Properties Currently On The Market
1502 Addison Rd List Price: $85,000 List$ SqFt: $93 Sold$ SqFt: SqFt: 912 Yr Built: 1960 Style: Ranch Subdiv: Fordham Bedrooms: 3 Exterior: Aluminum Sr Hi Sch: Kecough Full Baths: 1 Found: Slab Other Sch: O Half Baths: 0 Stories: 1.0 Floors: Carpet Heat: Natural Gas Parking: Street Ext Feat: Storage Shed Cooling: Central Air Water: City/County Int Feat: Window Treatment Fireplaces: 0 Sewer: City/County Wtrfrnt: Remarks: Why Rent? Cheaper To Own! 3 Bedroom 1 Bath Single Family Home ShowsLike New. Fresh Paint, Replacement Windows, Full Appliance Package That Includes Washer, Dryer And New Double Door Refridgerator Will Help You Make That Move Up! And Don't Forget The Nice Shed For Extra Storage.
Currently On The Market
2000 Whitman Place List Price: $89,900 List$ SqFt: $106 Sold$ SqFt: SqFt: 846 Yr Built: 1956 Style: Ranch Subdiv: Fordham Bedrooms: 3 Exterior: Vinyl Sr Hi Sch: Phoebus Full Baths: 1 Found: Slab Other Sch: Half Baths: 0 Stories: 1.0 Floors: Wood Heat: Natural Gas Parking: Street Ext Feat: Cul-De-Sac Cooling: Window/Wall Water: City/County Int Feat: Scuttle Access Fireplaces: 0 Sewer: City/County Wtrfrnt: Remarks: Great Location, Just Remodeled. Hw Floors, New Vinyl, New Vinyl ReplacementWindows Are Ordered And Will Be Installed, Freshly Painted, Great Starter Home.
Currently On The Market
1923 Long Green Ln List Price: $99,900 List$ SqFt: $117 Sold$ SqFt: SqFt: 857 Yr Built: 1954 Style: Ranch Subdiv: Fordham Bedrooms: 3 Exterior: Vinyl Sr Hi Sch: Phoebus Full Baths: 1 Found: Slab Other Sch: Half Baths: 0 Stories: 1.0 Floors: Carpet Heat: Baseboard Parking: Driveway Spaces Ext Feat: Patio Cooling: Central Air Water: City/County Int Feat: Scuttle Access Fireplaces: 0 Sewer: City/County Wtrfrnt: Remarks: Nice 2 Bedroom, 1 Bath Home W/Many Upgrades...Remodeled Kitchen&Baths.ThisHome Is In Great Condition&Ready For The New Buyer. The Kitchen Has All Updated Appliances,Cabinets,&Counter Tops.Plenty Of Room For Eat In Area. Separate Laundry Area.Master Br Has Been Extended&Is Very Large. Newer Heat&Ac. Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Comparable Properties Recently Sold
2005 Whitman Place List Price: $64,000 Sold Price: $61,000 DOM: 43 List$ SqFt: $71 Sold$ SqFt: $68 SqFt: 903 Yr Built: 1956 Style: Ranch Subdiv: Fordham Bedrooms: 3 Exterior: Vinyl Sr Hi Sch: Phoebus Full Baths: 1 Found: Slab Other Sch: Half Baths: 0 Stories: 1.0 Floors: Carpet Heat: Heat Pump Parking: Off Street Ext Feat: Storage Shed Cooling: Central Air Water: City/County Int Feat: Fireplaces: 0 Sewer: City/County Wtrfrnt: Remarks: Hud Case #541-767463. Hud Owned Home, For Sale "As-Is", Fha LoansAvailable. Large Lot, Great For The First Time Buyer Or Empty Nesters. Minutes From Shopping, Interstate And Lafb.
Recently Sold
1815 Andrews Blvd List Price: $69,900 Sold Price: $66,000 DOM: 13 List$ SqFt: $77 Sold$ SqFt: $72 SqFt: 912 Yr Built: 1959 Style: Ranch Subdiv: Fordham Bedrooms: 3 Exterior: Vinyl Sr Hi Sch: Kecough Full Baths: 1 Found: Slab Other Sch: Half Baths: 0 Stories: 1.0 Floors: Heat: Heat Pump Parking: Driveway Spaces Ext Feat: Cooling: Central Air Water: City/County Int Feat: Fireplaces: 1 Sewer: City/County Wtrfrnt: Remarks: Fannie Mae Homepath Property. Purchase For As Little As 3% Down. ApprovedFor Homepath And Homepath Renovation Financing. Close By 6/30/11 And Request Up To 3.5% Of The Final Sales Price For Cca. Owner Occupant Offers Only - Restrictions Appy. Look Online Or Call For More Details!
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Comparative Market Analysis Statistics Graphic Analysis of Currently On The Market Properties
Summary Statistics of 3 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt:
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
$91,600 $99,900 $85,000 $89,900 $105.33
Comparative Market Analysis Statistics Graphic Analysis of Recently Sold Properties
Summary Statistics of 2 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Sale Price % List Price: Average Days On Market:
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
$63,500 $66,000 $61,000 $63,500 $70.00 94.85 28
18 Point Marketing Plan First Week on the Market * List property on MLS * Create a first appearance report * Take photos of subject property * Push property onto over 435 internet websites * Create Visual tour or property and link to MLS - Install lock box. * Post listing onto Coldwell Banker web site * Post listing on REALTOR.com as a preferred listing * Create flyer on property * Provide empty Flyer box * Create a QR code for subject property Second Week on the Market * Invite local Realtors to tour home. * Post property Visual tour onto You Tube channel * Email flyer to over 100 local agents * Provide at owners expense a home inspection (optional) * Create a Web page for subject property Additional marketing * Send out just listed post card to 50 local homeowners * List property with local base housing web site. * Inspect property monthly On-going - Show property to prospects. * Review price based on agent input & market conditions. * Contact Showing agents after each showing for feedback * Provide Monthly Google Analytics on web site traffic * Review with seller monthly feedback and reports * Denotes 18 point plan
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Immediate Actions
Over the next few days, we will take the following initial steps to find a buyer for your property: Action q q q q q q q q q q q
Install lock box Install Coldwell Banker速 FOR SALE sign Place information on coldwellbanker.com Submit information to Multiple Listing Service (MLS) Promote at Coldwell Banker office sales meeting Hold Coldwell Banker office preview Prepare property information flyers Distribute JUST LISTED notices to target areas Promote through local Association of REALTORS速 ________________________________________ ________________________________________
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Target Date _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________ _______________
Make Your House Stand Out In The Marketplace
The Coldwell Banker® Homebuyer Ready Program.
Helps you... ª Attract more buyers ª Minimize negotiations for the right price ª Decrease the likelihood of a sale falling through due to unexpected surprises
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
We'll help you complete the steps necessary for a Homebuyer Ready home. We'll recommend and contact preferred companies — you select who will work with you. And we'll promote your house with distinctive yard signs, advertising and a special seller's marketing packet.
Home Enhancement
We will work with you to develop a custom tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain. How buyers see your property
Proven techniques
Within 15 seconds a buyer has developed an opinion of your property. This is why we will help you look at your house through "buyers' eyes" and make changes and enhancements that establish the right first impression.
Coldwell Banker速 has developed an exclusive Home Enhancement Guide and Video to provide you with proven marketing techniques to help you prepare your house for sale.
By preparing your home for sale, we'll assist you in realizing the best price obtainable in the shortest period of time.
These home enhancements require a minimum amount of time and expense to complete, and are designed to make your house stand out from the competition.
Home enhancements can more than pay for themselves in stronger offers from buyers.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Home Enhancement Checklist
Exterior q Keep grass mowed, shrubs trimmed q Pick up lawn tools, toys and newspaper, sweep front walkway q Clean up after pets
q Set a comfortable temperature q Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets q Open windows to freshen rooms q Keep pets out of the way; make sure all pet areas are clean and free of odor
Interior q Pick up toys and shoes; make up beds and put clothes away q Prepare tables with flowers and place settings; set out a game or "coffee table" book q Turn off the television; play soft background music q Tidy up bathrooms; set out show towels q Open drapes and shades, and turn on lights to make your house look bright and cheerful
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Special tips for showings q Secure jewelry, cash, prescription medications and other valuables q It is usually best if you can leave while your house is being shown q If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them q Please save business cards of all agents who show your property
Home Warranty
Offering a home warranty will enhance the marketability of your property. A popular feature for buyers
Protects your budget
A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
A home warranty can help protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.
Additional marketing impact Special marketing materials will promote your property to potential buyers and help it stand out above the competition.
*See specific plan application for details.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Coldwell Banker速 Home Protection Plan
You can sell your house faster and for a higher price with the Coldwell Banker速 Home Protection Plan. Service you can count on
Protects your budget
With reliable service from pre-screened contractors - all with just one phone number. Call AHS 24 hours a day, 365 days a year. We handle the rest.
A home warranty can help protect you from unexpected repair bills and give you peace of mind.
A popular feature for buyers Additional marketing impact Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money.
*See specific plan application for details.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
Seller Disclosure
Full written disclosure of the property's condition can be essential to a successful sales transaction. Appealing to buyers
Reduce misunderstandings
Complete disclosure attracts more buyers by building buyer confidence and peace of mind.
Disclosure helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.
A stronger selling price
Updated information
By providing a Seller's Disclosure Statement you make it clear to buyers that the price of your property reflects its disclosed condition.
It is important to keep the Seller's Disclosure Statement updated to reflect any changes in the property during the time it is being marketed.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Qualifying Buyers
Our goal is to bring you financially prequalified buyers through Coldwell Banker Mortgage Services to help ensure a successful transaction. 速
Prequalification A potential buyer for your house can be prequalified or preapproved by Coldwell Banker Mortgage, or another reputable lender, for a loan amount necessary for the purchase of your property.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Financial information on other buyers We will seek financial qualifying information on buyers represented by other brokers.
A Word Of Caution
In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. ª Reason for selling
ª Personal property you might be willing to include
ª Urgency to sell ª Willingness to consider an offer less than listing price
ª Timing and benefits from your company ª Any other confidential information
ª Financing terms you would accept
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Closing The Sale
When an offer is presented, we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf throughout the transaction to successfully close the sale. Understanding your choices and meeting your needs
Handling the details and keeping you informed
Our aim is to reach a purchase agreement that is favorable and protective for you. We will present all offers in an objective fashion, review and explain their terms and conditions. (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. You will be able to accept, reject, or counter any offer that is submitted.
We will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. We will continue to work on your behalf in dealing with the buyer's broker, and we will keep you informed and answer your questions throughout the entire transaction.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
Important Factors In Choosing A Real Estate Agent
A variety of factors influence a seller's decision to list with a particular real estate agent. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
What Sellers Want Most From Real Estate Professionals
Real estate agents can best serve their clients when they fully understand what their clients expect from them. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
RĂŠsumĂŠ Orrin Banner
Experience: Retail manager for 40 years Owner of Buy-Rite Furniture untill 2011 Real estate owner and investor since 1981 Real estate sales since 2010 Affiliations: REIN Real Estate Information Network VA. Pennisula Board of REALTORS VA. Board Of REALTORS National Board of REALTORS Education: G.C. Murphy Managment Training Program 1978 CDPE 2011 (Certified Distressed Property Expert) SFR 2011 (Short sale,Forclosure Resource)
Community: Freedom Life Church Boy Scout troop #6 Denbigh Warwick Business Assoc.
Personal: Father of 4 grown children Enjoy sailing and remodeling projects People person; passing on the power of positive thinking Boy Scouting and Camping
Customer References Sellers Brain & Linda Wilson
205 Fairfield Ct
757-570-0533
Jay Pruden
918 Kentwell Ct.
757-218-3055
Joy James
503 Ashwood Dr.
757-660-8482
Scott Fisher
760 Shields Rd.
757-871-5920
Jose Gutierrez
800 Shields Rd.
757-470-4103
Tekisha Malone
14567#f Old Courthouse Way
757-876-6122
918 Kentwell Ct.
757-218-3055
Buyers Jay Pruden Albert Manzlak
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
757-897-2651
We Are Ready To Go To Work For You NOW!
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We are prepared to fulfill the promises in the Coldwell Banker Seller Service Guarantee. Your satisfaction is our top priority. The Coldwell Banker tradition of service You will be backed by the extensive resources and the nearly 100-year heritage of the premier real estate organization.
Our local Coldwell Banker office You will benefit from the marketing expertise of our team of dedicated real estate professionals.
My personal commitment I will devote my energy to meeting your needs, and I will stay in touch with you and keep you informed throughout the transaction.
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466
In Conclusion When you choose Orrin Banner you will receive:
ª Excellent service and support. ª A market analysis of your home. ª A winning marketing plan. ª Every effort to sell your home promptly. ª The resources of Coldwell Banker Traditions.
List Your Home Now with Orrin Banner!
Orrin Banner, CDPE Office: 757-229-9595 Office Fax: 757-345-5119 E-mail: orrin@cbwilliamsburg.com Voicemail: 757-345-5119 Mobile: 757-871-9466