Personas. Case: Operadagen

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Personas Operadagen



Seda has been living in Rotterdam all of her life. Her Dutch mother met her Turkish father when they both went on a trip to Greece in the 70’s. Her father later moved to Rotterdam to be with her, and eventually Seda was born. As an only child, Seda grew up with a large sense of individuality and independence. She was a restless child, always running around on adventures, and this way of life continued into her adult life. Whenever a friend of hers asks: “Would you like to come with me to this thing?“,

Info

Key points

Name: Seda Sex: F Age: 32 Nationality: Turkish/Dutch Type: City Eater Occupation: Sales assistant Martial status: Single

• Loves spending time with friends. • Mostly stays in urban areas. • Stays updated through social media.

her answer is rarely “no”. In Seda’s mind, there is just too much to see, too much to discover to warrant staying home doing nothing very often. In a former life she might have been a treasure hunter, but as it stands, her adventurous nature fits the urban lifestyle she’s chosen, and she sees no reason to change that.

Personality

Seda’s takes her current job as a sales assistant very seriously, but it is after hours that she really shines. She is always ready for adventure, and never stops exploring.

Dependent

Independent

Complacent

Adventurous

Introvert

Idle

Extrovert

Active


Farah has been a Dutch resident for over 25 years, her family moving here when she was 11 years old. She comes from a long line of social activists, and was taught from a young age the importance of social justice and equality. After her primary studies, Farah decided to pursue the field of sociology. While studying, she met the love of her life and has since gotten a child. Farah and her family prefers to live a Spartan lifestyle, not spending unnecessary money on material things. She

Info

Key points

Name: Farah Sex: F Age: 38 Nationality: Surinamese Type: Post-materialist Occupation: Sociologist Martial status: Married with one child

• Socially aware. • Cares deeply about social injustice. • Loves learning new things

is continuously trying to educate herself on how to better take care of her family, her community and the planet.

Personality

Farah’s only “vice”, if it is to be considered as such, is spending large sums of money on attending cultural events. Be it music, art, dance - Farah indulges in it all. She sees this as educating her self, as well. By learning more about culture, she believes that she will be getting a better understanding of the world as a whole.

Dependent

Independent

Complacent

Adventurous

Introvert

Idle

Extrovert

Active


Jonas career in the IT-business has brought him to Rotterdam. He has, together with a group of like-minded people started a social network company set to launch in the coming year. He spends most of his waking hours networking with sponsors and meeting clients, and has therefore not had the time or desire to meet a significant other. Instead, Jonas indulges himself with spending money on material things. He loves to get his hands on the latest technical gadgets, and has a policy of

Info

Key points

Name: Jonas Sex: M Age: 25 Nationality: German Type: Cosmopolitan Occupation: IT Entrepreneur Martial status: Single

• Values his personal status highly. • Rates his career above social life. • Always in-tune with the latest technology.

never denying himself anything that gives him pleasure.

Personality

The same thing goes for art and culture. Being a very outgoing person, ­Jonas often attends art shows and cultural events, though sometimes it might be more of a means to raise his social status than out of genuine interest of the event in question.

Dependent

Independent

Complacent

Adventurous

Nonetheless, Jonas does enjoy all things pleasurable in life, and the same goes for art and culture.

Introvert

Idle

Extrovert

Active




Lisa Schneider - 1588300 Oscar Manfred - 1685299 Raquel Palla Lorden - 1638085 Sora Woo - 1685211


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