Social Media Visualizations Oparation
Oscar Manfred
Social Media The use of social media in the campaign is divided into three parts. Two meant to promote the campaign itself, and one being built by the target group contributing and sharing their experiences. Firstly, the instances of the silent disco installations will be videotaped, edited and shared through Operadagen’s current online channels. This includes Facebook, Instagram and Twitter. (See appendix 10) There is also benefit in putting the video in a running Facebook ad. It is crucial that all communication regarding this is written in English. Secondly, the campaign will be announced through online advertising on Instagram. It will highlight the fact that there are sound installations around Rotterdam city, to make people aware and more likely to notice them. These are made through Operadagen’s current channels, but must be in English. (See appendix 11) Lastly, people who engage with the public sound installations (abri’s) are encouraged to share an image of themselves listening to the sound while using the hashtag #SoundOfOpera. (See appendix 11) This enters them into a competition to win tickets to the upcoming festival, but the main goal is obviously to create a buzz surrounding the campaign and the festival, with the hope of more people getting reached and feeling interested in buying tickets themselves.
Lisa Schneider - 1588300 Oscar Manfred - 1685299 Raquel Palla Lorden - 1638085 Sora Woo - 1685211