OTC Beauty Magazine December 2018

In Every Issue contents

70 Top Sellers

We take a look at the 10 Highest-Selling products of 2018 at Jinny Beauty Supply.

62 Feature 4 Trends That Ruled 2018

For the beauty industry, 2018 was all about experimenting with the unexpected. Many trends included all-natural products not typically earmarked for skin and hair, but were proven to work wonders on both. People wanted to try something a little different, a little daring. That left them reaching for products with controversial ingredients or trying out something new and saying ‘so long’ to the same old look. That’s why these four beauty trends ruled 2018 and will undoubtedly move full steam ahead into 2019.

32 Knowledge To Know A Brief History of Hair Relaxing

By Dr. Edward Tony Lloneau

Hair relaxing is, for the most part, an Afro thing. However, over the years, relaxing has evolved as the method of choice by other cultures to release natural curls and kinks. The methods and product formulas vary, but the results are basically the same.

헤어 릴렉싱의 간단한 역사

헤어 릴렉싱은 대부분의 경우 아프리카 사람들이 필요로 합니다. 하지만

지난 세월 동안 릴렉싱의 방식은 진화하여 이제는 다른 문화권에서도 자연적인 곱슬머리를 펴기 위한 과정으로 자리잡았습니다. 릴렉싱의 방법과 제품 제조 방식은 다양하지만 그로 인한 결과는 기본적으로 같습니다.

38 Gold Series From Pantene

It’s that time of year again! As it gets cold outside and your customers break out the blankets and sweaters, it’s also time to give their hair more moisturization. When the air gets brisk, the hair can get brittle. Gold Series from Pantene has the ultimate product for much-needed hydration for various textures and hair types.

팬틴의 골드 시리즈

겨울 시즌이 다시 찾아왔습니다! 바깥 날씨가 추워지고 고객들이 실내에서 벗어나 야외 활동을 하려면 모발에 충분한 수분을 공급해 주어야 합니다. 찬바람이 거세질수록 머리카락도 약해집니다. 펜틴의 골드 시리즈는 다양한 종류의 모발에 수분을 공급해 주는 최상의 제품입니다.

40

Business Tips

7 Habits to Take Your Workplace

By Elizabeth McCormick

Culture to New HEIGHTS

Your beliefs dictate your behavior and your behaviors create habits that determine your destination. You’re either going towards greatness or obscurity; there is no neutrality to your momentum. So, where are your habits taking you? If you find yourself and your organization stuck, or you’re ready to rev up your engine to soar higher, it may be time to engage your discipline and do the difficult things that other leaders may not do. Here are 7 habits that can help you take your organizational culture to new heights!

여러분의 조직 문화를 더욱 업그레이드 시켜주는 7가지 습관

엘리자베스 맥코믹

여러분의 신념은 행동을 좌우하고 여러분의 행동은 삶의 방향을

결정짓는 습관을 좌우합니다. 위대해지거나 잊혀지게 되는 것입니다.

중간 지대란 존재하지 않습니다. 당신의 습관은 삶을 어떤 방향으로

이끌고 있습니까?

여러분 자신이나 조직이 정체되어 있고 더 높은

지위로 승격하기 위한 준비가 되어 있다면, 스스로를 훈련하고 다른

리더들은 하지 못하는 어려운 일들을 해야 할 시기일 수 있습니다.

여기에 여러분 조직의 문화를 더욱 향상시키는 데 도움이 되는 7가지

습관을 소개해 드리겠습니다:

44 “What Your Signage Says About You

By Anne Connor

As a business owner, your signage speaks volumes about you. It’s that first impression that will either encourage someone to step through your door—or click on your website—and take a closer look at what you have to offer. Here are some tips to make sure your signage sells.

여러분의 간판에서 전달하는 메세지 사업체의 오너라면 간판이 중요한 역할을 한다는 점을 기억하시기 바랍니다. 그로 인해 누군가가 여러분의 사업장으로 들어올 수도 있고 웹사이트를 클릭하거나 여러분이 제공하는 내용을 쳐다보게 될 수 있습니다. 효과적인 간판을 만들기 위한 팁을 알려 드리겠습니다:

48 Connecting with Customers Through the Keyboard: Getting Your Chat Service Right

By Kate Zabriskie

Providing exceptional service via online chat involves more than merely choosing a technology platform. Chat is a distinct communication channel with its own set of rules, and organizations that want to implement a chat system need to prepare their service representatives to use it effectively. Learn how to make the most of this online platform to connect with your customers on a new level.

키보드를 통한 고객들과의 소통: 채팅 서비스를 올바로 제공하라 볼드윈 톰

온라인 채팅으로 제공하는 서비스가 급증한 오늘날에는 기술 플랫폼을 선정하는 것 이외에도 중요한 요소들이 관련되어 있습니다. 채팅은 고유한 의사소통 방식으로 별도의 규칙이 존재하며 채팅 시스템을 사용하고자 하는 조직은 해당 서비스 담당 직원들이 효과적으로 일할 수 있게 준비시켜야 합니다. 채팅 온라인 플랫폼을 통해 고객에게 더욱 훌륭한 서비스를 제공하는 방법을

58 Beauty Ambassador

Styling Tools Beauty Ambassador

By Detra Smith Step into the New Year with Textured Tresses

80 United Georgia Beauty Supply Association Trade Festival

OTC Beauty Magazine Awards

The United Georgia Beauty Supply Association (UGBSA) celebrated its first trade festival at the Infinity Energy Center to large crowds on September 30.

74 Special Awards Section

OTC Beauty Magazine Awards

Advertisements are an integral part of any publication, and here at OTC Beauty Magazine, we take time to recognize a few each year.

Your customers’ hair and scalp will be refreshed and cleansed with the new Hair & Scalp Treatments from Cantu. With ingredients lke rhassoul clay, bentonite clay, shea butter and charcoal, naturalistas will be able to revive their tresses and soothes their scalps.

For more information, visit www.cantubeauty. com ON THE COVER:

Tae H. Jhin Vendor Awards

Each year, Jinny Corp. presents various manufacturers with coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry.

Art

Advertising

Contributing

Columnists:

by Jessica De Vault Hale

Lessons Learned

교훈 Lessons Learned

It’s that time of year again to reflect on the last 12 months of business and prepare for the New Year. What have you learned from 2018? For some OTC retailers, there continues to be an ongoing challenge of competing with online retailers and learning how to connect with shoppers more to make them repeat customers. For others, it was about fine-tuning what was done well already. Whatever your lesson, I’d be curious to know what knowledge you gained this year. Feel free to fill out our Reader Feedback on page 118 and share your thoughts!

In the meantime, use this edition to learn about the newest products anticipated to make a big splash in 2019. Our Marketplace on page 18 will feature some of the latest items that we suspect will be showstoppers in the New Year and we’ll highlight a few of our staff favorites, too.

Also, we didn’t forget about our hot sellers this year. We gathered the highest selling items – in units sold at Jinny Beauty Supply and did a Top 10 round-up just for you on page 70.

After you read up on how to stock up for next year, take some time to take inventory of your current staff. How can your team improve for an even better year in 2019? We have a few articles that will give you some inspiration, such as 7 Habits to Take Your Workplace Culture to New Heights on page 40.

이제 다시 연말이 되었고 지난 12개월의 사업을 되돌아 보고 내년을 준비할 시간이 되었습니다. 2018년에 무엇을 배우셨습니까? 어떤 OTC 소매업자 분들은 온라인 업자들과 경쟁하는 어려움을 겪으면서 단골 고객을 더 많이 만들기 위해 어떻게 고객들과 연결될 수 있는지 배우셨을 것입니다. 어떤 분들은 이미 잘 되고 있는 부분들을 미세하게만 조정하고 계실지도 모르겠습니다. 어떤 점을 배우셨든 간에 여러분이 올해에 어떤 점을 알게 되셨는지 궁금합니다. 118페이지에 실린 독자 피드백(Reader Feedback)을 통해 여러분이 알게 되신 점을 언제든지 공유해 주실 수 있습니다!

또한 이번 호를 통해 2019년에 유행할 것으로 예상되는 어떤 최신 제품들이 있는지 알아보실 수 있습니다. 18페이지에 실린 우리의 시장 (Our Marketplace) 기사에는 새해에 큰 인기를 얻을 것으로 보이는 최신 아이템과 우리의 직원들이 가장 좋아하는 아이템도 소개될 것입니다.

What have Learnedyou?

As 2018 draws to a close, remember that you can’t fix what may have gone wrong this year. However, you can learn from the lessons this year taught and enter 2019 smarter and wiser. I wish all of our OTC readers a Happy New Year and hope your final weeks of the year are spent happily preparing for the success to come.

Jessica De Vault Hale EDITOR

물론 올해에 가장 많이 팔린 제품을 언급하는 것도 빼놓을 수 없겠지요. 지니 뷰티 서플라이 (Jinny Beauty Supply)를 통해 가장 많이 판매된 제품과 탑10 목록을 70페이지에서 확인하실 수 있습니다.

내년을 위해 물건을 어떻게 비축해 두어야 하는지 알아보신 후에, 여러분의 직원이 가지고 있는 재고 물품 목록을 시간을 내어 확인해 보시기 바랍니다. 2019년에 여러분의 팀이 개선할 점은 무엇입니까? 40페이지에 실린 여러분의 직장의 문화를 더욱 뛰어나게 변모해 주는 7가지 습관 기사를 포함하여 도움이 될 만한 몇몇 기사들을 읽어 보시기 바랍니다.

2018년 한 해가 저물어 가는 지금도 올해에 잘못된 점을 바로잡을 수 있다는 점을 기억하시기 바랍니다. 올해를 통해 교훈을 배우고 내년인 2019년에는 더욱 현명하고 지혜롭게 처신하세요. 모든 OTC 구독자 여러분이 행복한 새해를 맞이하시고, 올해의 마지막 한 주가 내년의 성공을 행복하게 맞이하는 시간이 되시기를 바랍니다.

Infinite Health. Infinite Length. Infinite Results.

Proven to reduce breakage by up to 95%, starting with the first use.

By Lois Hines

Multi-Purpose Must Have: Jamaican Black Castor Oil

This traditional oil is for everyone

In today’s fast-paced world, there is something to be said for tradition and traditional, time-tested beauty ingredients that started out as remedies and over time have been proven to work to this day. Like many Jamaicans, I grew up using Jamaican Black Castor Oil (a phrase that we coined when starting Tropic Isle Living years ago) therapeutically and for its moisturizing properties in a variety of ways. Over twenty-six years ago, when my late husband, Michael, and I started our company, it was important to us that we kept the same high standards with only pure castor oil from

the castor bean tree. Now we continue the tradition by producing authentic Jamaican Black Castor Oil on our farms in Jamaica.

At Tropic Isle Living, we say “It Starts With Us” as our living motto not only because we were the original company to bring Jamaican Black Castor Oil to the United States over twenty-six years ago but also because it’s up to us to use the best quality ingredients because we are dedicated to seeing our customers happy. It’s up to us to do our best and be the best example for others.

Jamaican Black Castor Oil is considered an “all-purpose healing oil” and not to be confused with cold-pressed Castor Oil which is quite different. Our Tropic Isle Living Jamaican Black Castor Oil is gently roasted, which also results in a more alkaline oil. We say that it’s an all-purpose oil because of the many external uses for Jamaican Black Castor Oil. It has antifungal and antibacterial properties making it the perfect natural way to detoxify the scalp from toxins. Jamaican Black Castor Oil is very nourishing and has become popular in the hair and beauty industries over the years for its hair growth benefits. It’s also great as a treatment, for softening the hair and sealing in moisture.

On our farms, we harvest our Jamaican Black Castor Oil by first hand-picking wild organic castor beans and then allowing them to dry so that the seeds will pop out of the pods. This takes several days in the wonderful, yet sometimes intense, heat of Jamaica. After the seeds are gathered, they are roasted then pounded into mulch using a mortar. The mulch is later emptied into a large pot to which water is added. The pot and its contents are then laid on a slow burning wood fire. The contents are continuously stirred, and as the oil rises to the surface, it is skimmed off.

The skimmed off oil is later subjected to further phases of skimming to ensure that it’s devoid of any speck of water. And to ensure that the oil is of the highest quality a simple ritual such as stirring in one direction and not looking away when the oil is rising to the surface may be observed. When the process is completed, all that is left is the ultra-pure, light to dark brown, “Jamaican Black Castor Oil.” There is only one type of Jamaican Black Castor Oil.

pigmentation, combating mosquito bites, acne and scarring.

I also recommend our Tropic Isle Living Strong Roots line for anyone experiencing traction alopecia, thinning hair, and just slow growth because of its ability to help stimulate hair growth and encouragement of hair thickness. Due to the oil’s main component of Ricinoleic Acid, Jamaican Black Castor Oil regenerates a lipid called Prostaglandin which is the catalyst for hair growth. The oil makes for a wonderful scalp treatment or pre-poo. We also have lighter consistencies of the oil, like our Tropic Isle Living Rosemary Jamaican Black Castor and Tropic Isle Living Aloe Vera Jamaican Black Castor Oil. Additionally, you can see it as a main ingredient in our care products because of its moisturizing and sealing properties. Curly and kinky hair tends to be drier than straight hair so using Jamaican Black Castor Oil, a rich and thick oil with therapeutic properties that seals in moisture, helps to treat and prepare the hair for all of your hair styling.

Jamaican Black Castor Oil is a wonderful carrier oil which means that it will mix well with other oils as well as help carry nutrients of these oils when mixed properly. Jamaican Black Castor Oil can be used in conjunction with essential oils and other types of beneficial oils to carry the benefits of the other into your strands, scalp, and skin. Our Tropic Isle Living Jamaican Black Castor Oil Herbal Collection, which includes our Tropic Isle Living Lavender Jamaican Castor Oil and Tropic Isle Living Sage Jamaican Black Castor Oil, is made up of some of the most beneficial combinations.

Some other ways that Jamaican Black Castor Oil can be used would be on the skin and body. Traditionally, it is used as an external laxative, to heal baby’s umbilical cords and to relieve body aches through gentle massage with the oil. It’s also great for scalp massage. When used for skin care, Jamaican Black Castor Oil aids with, reduces the appearance of hyper-

Meet Lois Hines

From head to toe and every area in between, there are so many wonderful uses for Jamaican Black Castor oil. It works for all hair and skin types, has superior strengthening benefits and provides moisturizing properties. It’s no wonder why Jamaican Black Castor Oil has been used for centuries to stimulate and soothe the scalp and why so many women and men are turning to use it now.

Lois Hines is the Co-Founder and CEO of Tropic Isle Living, a health and beauty enterprise that utilizes traditional ingredients from her farms in Jamaica with modern day applications to treat, condition and moisturize. Rooted in the belief that “It Starts With Us” and a love for the community, Lois and her late husband, Michael Hines, brought what is now known as Jamaican Black Castor Oil to the United States over 26 years ago changing the way we care for our hair and bodies. Steeped in tradition with an understanding of today’s needs, Lois Hines applies her more than 20 years of experience towards developing her extensive line of hair care, body care and skincare products.

A FEW OF MARKET PLACE

When you’re in the beauty industry, you get to enjoy the benefits of sampling some of the latest and greatest products to hit the market. From lotions to face creams and conditioners and shampoos, there are just some items that customers and beauty insiders alike can’t live without. We checked in with the staff at OTC Beauty Magazine to learn about which beauty classics and new product innovations stole their hearts this year.

Conditioning Cream and Hair Mask

“One of my favorite products to use is the Cantu Leave-In Conditioning Cream. This product leaves my hair feeling so soft and moisturized and as a bonus it’s inexpensive! One of my other favorite products to use is the Cantu Deep Treatment Masque. Honey, this masque makes my curls POP! And I love the slip it provides when detangling my hair. This masque is my favorite go-to masque.”

Elizabeth Bolden, Assistant Buyer

OUR FAVORITE THINGS

Styling Gel and Luxurious Lotion

“The Eco Styler- Gold Gel gives my hair moisture and amazing definition without making it hard, crunchy or flaky! My hair still has definition for days, even on day six and seven! And Ecoco’s Cannabis Sativa Oil Lotion gives my skin amazing hydration and makes my skin super soft. This is probably my favorite lotion ever.”

Courtney Jones, Promotions Manager

A Few of Our Favorite Things

Conditioner and Blending Brush

“My two favorite products are The Mane Choice Hair Solution Ancient Egyptian Anti-Breakage & Repair Antidote Conditioner from the Ancient Egyptian line. It works wonders for restoring dry natural hair, as well as on weaves. My other favorite product is our Brittny Delux Blend Brush. It’s the only brush I’ve been using to apply my foundation for the past couple of years - the holy grail out of all my beauty tools in my makeup bag!”

Candace Smith, Receptionist

A Few of Our Favorite Things

Hair Serum and Clay Mask

“I am currently obsessed with the DevaCurl MirrorCurls Serum. I add it to my styling products when my hair is damp, and it adds an unbelievably healthy sheen to my curls. Not to mention, it smells divine! I also swear by the Aztec Secret Indian Healing Clay. I mix it with water or apple cider vinegar for a face or hair mask. It removes all of the toxins and leaves my skin radiant and natural curls bouncier than ever before!”

Jessica De Vault Hale, Editor

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

Wigs & Extensions

Switching it up is something many of your customers love to do when it comes to their hair. Shoppers like to add length, play with color and change up their styles entirely. That’s where wigs and extensions come in. It would help if you had an expansive inventory of these products to keep your customers coming back for more. However, encouraging the sales of these items may not always be easy.

What are the best ways to sell wigs and extensions to customers?

“In the OTC beauty supply stores, you can find a nice selection of wigs in nearly every store. You will also find extensions. Extensions are small pieces of hair that either clip on to the bottom of your natural hair to make the appearance of your hair look longer or can be used with a bonding glue to adhere these hair wefts to your natural hair.

You can clip the extensions to the bottom of your wigs, as well. Some of the benefits for the OTC store owners are that these extensions come in assorted colors and lengths, so the customers have plenty of

choices to add to them. You can also offer different deals on extensions as they are less expensive than wigs and can be matched up with various colors, including black, brown, or blonde. So when customers come in, suggest that they buy an assortment of extensions so that they can change them out from time to time.

Several different companies make extensions such as Hair Zone, Model Model, Shake – and –Go, and Outre. Place these wig extensions in the wigs section. They will look great for that important job interview, to go to work or a night out on the town.”

Scott Zangwill Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the January issue!

By Scott Zangwill

초점은… 붙임머리 가발

많은 고객들은 머리의 스타일을 바꾸는 것을 좋아합니다. 길이를 늘리고 색상이나 스타일을 전반적으로 바꾸는 것이지요. 그렇기 때문에 가발과 붙임머리가 등장하게 되었습니다. 이러한 제품의 재고를 대량으로 확보한다면 손님들을 불러

“거의 대부분의 OTC

미용용품점에서 다양한 종류의

가발을 찾으실 수 있습니다.

붙임머리도 있습니다. 붙임머리란

본래의 머리카락에 클립이나

접착제로 덧붙여서 머리카락이

더 길어 보이게 하는 것입니다.

가발에 붙임머리를 덧붙일 수도

있습니다. OTC 스토어의 오너들이

누리는 장점 중 하나는 다양한

색상과 길이의 붙임머리를 확보할

수 있어서 고객들의 선택의 폭이

넓다는 것입니다. 또한 붙임머리는

가발보다 가격이 저렴하고 검정, 갈색, 금발을 포함한 다양한 색상과

어울릴 수 있기 때문에 더욱 선택이

폭이 넓습니다. 그렇기 때문에

가게를 방문하는 고객들에게 다양한

종류의 붙임머리를 세트로 구매하면

원할 때마다 바꿔서 착용할 수

있다고 소개해 보시기 바랍니다.

헤어존(Hair Zone), 모델모델 (Model Model), 쉐이크앤고 (Shake – and –Go), 아우트리 (Outre)와 같은 다양한 회사에서

붙임머리를 제조하고 있습니다.

붙임머리 가발도 가발 섹션에

진열하시기 바랍니다. 채용 면접

때나 출근할 때 혹은 저녁에 외출할

때 근사하게 보이기 위해 유용하게

Scott Zangwill

대표이사

Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

사용될 수 있을 것입니다.” 위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com

NEW Jamaican Mango & Lime® Hemp Oil Collection is a highly effective and intensive line of restorative oil. Formulated with its signature Jamaican Black Castor Oil, the Hemp Oil Collection shields, moisturizes and protects for healthy-looking hair and skin.

Our formulations are excellent for adding moisture to skin and hair.

Pre-Stretched

Pre-Pulled

Pre-Extended

Knowledge to Know

By Dr. Edward Tony Lloneau

A Brief History of Hair Relaxing

헤어 릴렉싱의 간단한 역사

Hair relaxing is, for the most part, an Afro thing. However, over the years, relaxing has evolved as the method of choice by other cultures to release natural curls and kinks. The methods and product formulas vary, but the results are basically the same.

Based on my limited research, I found that hair relaxing truly began in Africa long before slavery in this country. There were no chemicals involved but was done with mud and clay. This process was accomplished by using the sheer weight of mud or clay to straighten the hair. These substances remained in the hair until they were rinsed out. Mud straightening was generally done as part of a ceremony or other special occasion and also showed recognition to distinguish one tribe from another. The French people also straightened their hair by doing the same thing with heavy petrolatums until the French hairstylist, Francois Marcel invented the curling iron.

It was during slavery in America that chemical relaxing began. No single person is credited with the invention of hair relaxing; it just evolved over a period of time. Chemical hair relaxing started with the old fashion “lye soap,” that was used primarily to wash clothes. It was made from lard with added crystalized lye. After heating and stirring this concoction, it was then cut into cakes when cooled. This formula was ideal at the time for removing stubborn dirt and grease out of work clothes. By chance, the slaves tried washing the heavy grime from their hair with the lye soap and discovered that it left the hair straighter than before. They then found that by combing the suds through the hair that this further enhanced the straightening. The problem was that they did not know about neutralization; therefore, the results were sometimes

헤어 릴렉싱은 대부분의 경우 아프리카 사람들이 필요로 합니다. 하지만 지난 세월 동안 릴렉싱의 방식은 진화하여 이제는 다른 문화권에서도 자연적인 곱슬머리를 펴기 위한 과정으로 자리잡았습니다. 릴렉싱의 방법과 제품 제조 방식은 다양하지만 그로 인한 결과는 기본적으로 같습니다.

미약하지만 제가 한 연구에 의하면, 헤어 릴렉싱은 우리가 살고 있는 땅에 노예 제도가 도입되기 훨씬 전 아프리카에서 시작되었습니다. 당시에는 화학 물질이 아닌 진흙과 찰흙이 사용되었는데, 순전히 진흙이나 찰흙의 매달려있는 무게를 이용하여 머리카락을 펴는 것이었습니다. 이러한 물질은 헹구기 전까지 머리카락에 남아 있었습니다. 진흙을 사용해 머리를 펴는 일은 일반적으로 의식이나 특별한 행사 때 행해졌으며 다른 부족과 서로 구별해 주는 역할도 했습니다. 프랑스 사람들은 프랑스의 헤어스타일리스트인 프랑수아 마르셀이 컬링 아이언을 발명하기 전까지는 바셀린을 두텁게 발라서 머리를 폈습니다.

화학 물질을 사용해 머리를 펴는 일은 미국에 노예제도가 시행되던 때에 시작되었습니다. 특정한 한 사람이 헤어 릴렉싱 과정을 발명한 것으로 인정되지는 않으며, 시간이 흐르면서

발전해 온 것으로 보입니다. 화학 물질은 사용한 릴렉싱은 처음에는 주로 옷을 빠는 데에 사용되는 “가성소다 비누”가 사용되었습니다. 그러한 비누는 돼지 기름에 결정화된 가성소다를 혼합하여 만들어졌습니다. 이 혼합물에 열을 가하고 저은 후에 식혀서 굳힌 다음 알맞은 크기로 자르면 비누가 완성됩니다. 이러한 방식으로 만들어진 비누는 작업복에 묻은 찌든 때나 기름기를 제거하는 데 아주 유용했습니다. 노예들은 자신들의 머리카락에 묻은 때를 제거하려고 가성소다 비누를 사용하면서 씻고 나서 남아 있는 물질이 머리카락의 곱슬을

disastrous. The hair would turn red, fall out and scalp sores would develop. Later, they accidentally found that by rinsing the hair with lemon juice or vinegar, it significantly reduced these side effects - this was the Neutralizer. They would later mash potatoes and that replaced lard as the relaxer base ingredient.

It was not until the mid-1940’s that a commercially-manufactured relaxer was marketed. Lard and mashed potatoes were replaced with petrolatum and emulsifiers for a smoother application. It was used mostly in black barbershops and was nicknamed “The Konk” because the trade name of the products was Kink Konk-KO-line. It was also known as “The Do” or “Process.” Black celebrities of the time were the catalyst that gave rise to its recognition and popularity.

The neutralizing ingredients were added to a shampoo, and a black rinse was added to the system to overcome a red condition caused by the active ingredient in the relaxer, lifting natural color from the hair. A pretreatment petrolatum (base oil) was added to reduce scalp burning. Since at that time, hair relaxing has evolved and is now more popular in beauty salons than in barbershops. The reasons that it started commercially in the barbershop was because men wore their hair shorter and their hair was in better condition to accept the harsh chemicals. The hair of black females was more likely to become damaged by relaxers because they were pressing and curling their hair, and the longer it was, the weaker it was, thanks to constant heat treatments often conducted every two weeks or less.

In the 1950’s, Johnson Products Company in Chicago marketed the first relaxer designed for use by women. It was a milder adjusted lower pH formula that worked slowly but effectively for longer and somewhat weaker hair. Because of the lower pH, a black or brown rinse was no longer necessary - this was the beginning of the Ultra Sheen line. This line was only made available to professional cosmetologists and beauty supply stores. After that, an extended range of competitors limited the success of Ultra Sheen.

The success and widespread acceptance of the Ultra Sheen relaxer gave birth to the entirety of non-black manufacturers entering into the professional Afro hair care market, starting with Revlon, then later L’Oreal, Proctor and Gamble, Alberto Culver, Clairol, Murrays, and a few others in the United States.

Since the early 1960’s, relaxers and relaxer systems have been reinvented over and over again. First came the No Base Relaxer, whereby the base cream was integrated into the relaxer formula. Then came the No-Lye Relaxers – the calcium and grenadine hydroxide formulas - that were milder and less damaging to the hair; but this formula still irritated the scalp and dried out the hair. The No Lye Relaxers also did not penetrate as deep into the hair as sodium-based relaxers did and had to be retouched more often than their sodium-based counterparts.

Next came the Thio-Based Relaxers that grew out of the curly perm market. This type of relaxer was first known as a breakdown cream, or rearrangement used on curly or kinky hair before a curly perm to render the hair easier to rod for the curl. This relaxer led to texturizers that would remove about 50% of the natural curl to make the hair more manageable. Other forms of texturizing were to use sodium relaxers with a lower pH than typically used

또한 비누의 거품을 빗질하면 머리카락이 더욱 펴진다는 것도 알게 되었습니다. 하지만 당시에는 중화 과정이라는 화학적 개념을 이해하지 못했기 때문에 때때로 심각한 결과가 초래되기도 했습니다. 머리카락이 붉은 색이 되거나 빠지고 두피에 통증이 발생했던 것입니다. 하지만 후에 레몬 주스나 식초로 머리를 헹구면 부작용이 줄어든다는 것을 우연히 발견하게 되었는데 그것이 바로 중화 작용이었던 것입니다. 나중에는 릴렉싱 과정을 위해 돼지 기름 대신 으깬 감자를 사용하게 되었습니다. 1940년대 중반이 되어서야 릴렉싱 제품이 시중에 출시되었는데, 돼지 기름과 으깬 감자 대신 머리에 부드럽게 바를 수 있는 물질인 바셀린과 유화제가 사용되었습니다. 그러한 제품은 주로 흑인 전용 이발소에서 사용되었고 “콩크”라는 별명이 붙여졌습니다. 그 제품의 상품명이 킹크 콩크 코 라인(Kink Konk-KO-line)이었기 때문에 줄여서 그렇게

부른 것입니다. 또한 “더 두(The Do)” 혹은 “프로세스(Process)”라고 불리기도 했습니다. 당시 흑인 유명 인사들이 그 제품이 널리 알려지고

인기를 얻는 데에 큰 역할을 했습니다.

샴푸와 검정색 린스에 중성화 물질이 릴렉싱 과정에 추가되어 릴렉서에

들어 있는 활성화 물질로 인해 머리가 붉게 되는 현상을 억제하고 본래의

색상을 되살리는 역할을 했습니다. 두피의 가려움과 통증을 줄이기 위해서는 사전 치료용 바셀린(기반 오일) 성분이 첨가되었습니다. 그때

이후로 헤어 릴렉싱은 발전해 왔으며 현재는 이발소보다 미용실에서 더욱 인기를 얻고 있습니다. 처음에 이발소에서 상업적으로 릴렉싱

제품이 사용된 이유는 남성의 머리가 길이가 짧고 강한 화학 물질을 견디기에 더 나았기 때문입니다. 반면 흑인 여성의 머리카락은 여성들이 2주 이하의 빈도로 열 처리 트리트먼트가 포함되는 프레스나 컬링 과정을 거치고 길이가 길어서 모발이 더 약하기 때문에 손상되기가 더 쉬웠습니다.

1950년대에는 시카고에 있는 존슨 제품 회사가 여성용 릴렉싱 제품을 판매했습니다. 상대적으로 더 길고 약한 여성의 머리카락에 맞추어 pH 수치를 낮추어 속도는 느리지만 효과적으로 작용하는 제품이었습니다. pH 수치를 낮추었기 때문에 검정이나 갈색의 린스가 더 이상 필요하지 않게 되었습니다. 이 제품은 울트라 신 제품의 시초이기도 했습니다. 이러한 제품은 전문 미용사들만 혹은 미용용품 상점에서만 구할 수 있었습니다. 하지만 그 이후로 다양한 경쟁사의 제품이 울트라 신 제품과 경쟁하게 되었습니다.

울트라 신 제품이 성공을 거두고 널리 보급되면서 흑인 전용 업체가 아닌 일반 업체들이 전문 흑인용 헤어 케어 제품 시장에 진출하게 되었는데 그러한 업체들 가운데는 레블론, 로레알, 프록터 앤 갬블, 알베르토 컬버, 클레어롤, 머레이, 그 외의 여러 미국 업체들이 있습니다.

1960년대 초반부터 릴렉서 제품과 릴렉싱 시스템은 계속해서 발명되어 왔습니다. 처음에 시도된 시스템은 노 베이스 릴렉서 방식으로서 베이스 크림이 릴렉싱에 사용되었습니다. 그다음으로는 가성소다 성분을 사용하지 않는 노-라이( No-Lye) 릴렉스 용액이 출시되었는데 칼슘과 그레나딘 수산화 성분을 통해 좀 더 부드럽고 모발에 손상을 덜 줄 수 있었습니다. 하지만 이러한 용액 역시 두피에 불쾌감을 주고 모발을 건조한 상태로 만들었습니다. 노 라이 릴렉스 용액은 나트륨을 재료로 한 릴렉스 용액에 비해 모발에 깊숙이 침투하지 않았으며 나트륨 기반 제품보다 더 자주 손질을 해 주어야 했습니다.

다음으로는 티오(Thio)를 기반으로 한 릴렉스 제품이 등장하여 곱슬머리 시장에서 인기를 얻었습니다. 이러한 유형의 릴렉스 제품은 브레이크다운 혹은 리어렌지먼트 크림으로 알려지게 되었는데, 곱슬머리를 파마하기 전에 머리를 펴는 데 사용되었습니다. 이러한 제품은 자연적인 곱슬머리 머리카락이 말린 정도의 50% 정도를 펴 주어서 머리를 손질할 수 있는

in relaxers. They were known as “Blow Outs.” Next, came the Conditioning Relaxer systems. Although there were no organic conditioners in the relaxers, there were conditioners in the follow-up products that were a part of the total system. Most notable was a method called Normalizing - a system of applying a Keratin, protein-rich conditioner onto the hair before the neutralizing shampoo step. The purpose was to get the conditioners deep into the hair before the active ingredient in the neutralization closed down the cuticle and cortex, locking out the conditioners in the final step of the system. This method created a new level of softness, silkiness and manageability and less breakage later.

When hair relaxing first become popular, it was referred to as a Reverse Permanent. This term was associated with this service because for years before the introduction of relaxers; there were products that were designed to put a permanent curl or kink in straight hair. These were Ammonium Thioglycolate “cold wave” products that were simply referred to as Permanents. So when relaxers came along they were designed to do just the reverse on curly and kinky hair, they were only referred to as Reverse Permanents for purposes of identification. The term Reverse Permanent soon gave way to the name, Hair Straightener. When it was discovered by the United States Fair Trade Commission (FTC) that so-called hair straighteners did not straighten without a certain amount of physical manipulation on the part of the person applying the straightener, the terminology was changed to Hair Relaxers.

Hair relaxing products have been reinvented and improved by manufacturers to perform with less damage and creativity. The active ingredient in some relaxers (sodium hydroxide) has been replaced by other chemicals that are safer and less damaging to the hair. However, they do not penetrate quite as deep into the hair as sodium hydroxide, and although they have beautiful, radiant, for the most part, they do not last as long. For this reason, most professional cosmetologists prefer the sodium hydroxide-based relaxer. The no-lye products are available mostly in retail stores for non-professional use. 제품보다

이러한 제품은 “블로우 아웃츠(Blow Outs)”로 불리웠습니다. 이어서 컨디셔닝 릴렉스 시스템이 도입되었습니다. 릴렉싱 과정에 사용되는 유기농 컨디셔너가 아직 없기는 했지만 전반적인 릴렉싱 시스템을 위한 컨디셔너 제품이 출시되었습니다. 가장 두드러졌던 릴렉싱 방식은 노멀라이징이었는데, 중성화 용액으로 머리를 감기 전에 케라틴과 단백질이 풍부한 컨디셔너 제품을 머리카락에 바르는 것이었습니다. 이렇게 함으로 중성화 과정에서 활성화되는 성분으로 인해 모표피와 무피질이 외부로부터의 차단 작용을 하기 전에 컨디셔너의 성분이 모발에 깊이 스며들게 하여 릴렉싱 과정에서 컨디셔너의 성분이 최종 단계까지 모발에 남게 됩니다. 이렇게 하면 모발이 더욱 부드럽고 다루기 쉬우며 손상이 잘 되지 않는 튼튼한 상태로 변모됩니다.

헤어 릴렉싱 과정이 처음 인기를 얻게 되었을 때에는 역 파마(Reverse Permanent)라고 불리었습니다. 그러한 명칭이 붙여진 배경에는 릴렉싱 과정이 도입되기 이전부터 곱슬머리를 직모로 만들어 주는 제품이 이미 존재해 온 것과 관련이 있습니다. 그러한 제품 중에는 치오글리콜산 암모늄을 사용한 “콜드 웨이브” 제품이 있었으며, 파마 관련 제품으로 분류되었습니다. 따라서 릴렉스 제품이 등장하게 되었을 때에는 단지 곱슬머리를 펴는 용도로 만들어졌기 때문에 역 파마 제품으로 불리게 되었습니다. 그러다가 얼마 후 역 파마라는 용어 대신 헤어 스트레이너라는 이름이 붙여지게 되었습니다. 그 후, 미국 연방 거래 위원회(FTC)에서 스트레이트너는 사용자의 기술 없이는 효과를 발휘하지 못한다는 것을 발견했을때 스트레이트너라는 용어 대신 헤어 릴렉서라는 용어가 채택되었습니다.

헤어 릴렉싱 제품은 제조회사들이 모발에 손상을 덜 줄 수 있는 독창적인 방식을 개발하면서 점차 개선되었습니다. 모발에 손상을 덜 주고 더 안전한 다른 화학 물질이 일부 릴렉싱 제품에 사용된 활성화 물질( 가성 소다)을 대체하게 되었습니다. 하지만 그러한 대체 물질은 대부분 가성 소다만큼 모발에 깊이 스며들지 못하며 아름답고 윤기가 나지만 오래 지속되지 못하는 단점이 있습니다. 그렇기 때문에 대부분의 전문 미용사들은 가성소다를 사용한 릴렉싱 제품을 선호합니다. 노-라이 제품의 경우는 대부분 일반 상점에서 전문가용이 아닌 일반 제품으로 판매됩니다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@ aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과

Knowledge to Know

Gold Series from Pantene

PANTENE )의 골드 시리즈

LEAVE-ON DETANGLING MILK

It’s that time of year again! As it gets cold outside and your customers break out the blankets and sweaters, it’s also time to give their hair more moisturization. When the air gets brisk, the hair can get brittle. Gold Series from Pantene has the ultimate product for much-needed hydration for various textures and hair types.

Gold Series from Pantene presents the Leave-On Detangling Milk that your customers will love. This crème strengthens against damage, moisturizes and preps hair for styling by detangling and softening curls. Infused with rich argan oil, this crème smoothes the cuticle for easier combing and a moisturized look and feel.

TRUE TO YOUR TEXTURE

Whether your customers have natural hair that is kinky to curly, completely relaxed, or somewhere in-between, this crème helps to make the hair softer. Sulfate-free and dye-free, this creamy product makes styling easier and for healthier-looking hair with beautiful curly or sleek strands.

Gold Series is the gold standard in moisture. The Leave-On Detangling Milk is part of a collection of products from Pantene that is infused with rich argan oil that nourishes, maintains and protects natural, transitioning or relaxed hair.

A COLLECTION DESIGNED BY EXPERTS WHO KNOW AND LIVE YOUR TEXTURE

Developed by Black scientists and perfected by stylists, Gold Series from Pantene is a unique collection of hair care products designed especially for textured hair. Created with hydrating oils, Gold Series provides maximum moisture and nourishment for natural, transitioning, relaxed hair and weaves. The gold standard in moisture, this premium collection includes the Moisture Boost Shampoo, Moisture Boost Conditioner, Deep Hydrating Co-Wash, Curl Defining Pudding, LeaveOn Detangling Milk Hydrating Butter Crème, Intense Hydrating Oil and Repairing Mask.

The MOISTURE BOOST SHAMPOO gently cleanses the hair to remove product buildup. The paraben-free cleanser hydrates rough cuticles with a rich, creamy lather that instantly softens and primes hair for styling.

리브온(Leaave-On) 디탱글링 밀크

겨울 시즌이 다시 찾아왔습니다! 바깥 날씨가 추워지고 고객들이 실내에서 벗어나 야외 활동을 하려면 모발에 충분한 수분을 공급해 주어야 합니다. 찬바람이 거세질수록 머리카락도 약해집니다. 펜틴의 골드 시리즈는 다양한 종류의 모발에 수분을 공급해 주는 최상의 제품입니다.

팬틴의 골드 시리즈 제품인 리브온 디탱글링 밀크는 여러분의 고객 분들의 사랑을 받을 것입니다. 크림 형태의 이 제품은 모발이 손상되지 않도록 강화시켜 주고 수분을 공급하며 골슬머리의 곱슬 형태를 풀어 주고 부드럽게 하여 스타일링에 도움을 줍니다. 아르간 오일이 풍부하게 함유된 이 크림 제품은 모표피층을 부드럽게 해 주어 흡수를 용이하게 하고 머리카락이 윤기 나고 생기 있게 만들어 줍니다. 여러분의 모발에 맞는 제품 여러분의 본래 머리 스타일이 곱슬이든, 직모이든, 그 중간이든, 이 크림 제품은 모발이 더욱 부드러운 상태가 되게 해 줍니다. 황산염과 염료 성분이 없는 이 크림 제품은 스타일링을 쉽게 연출하고 곱슬머리를 더욱 아름답고 윤기 나고 건강하게 보이게 해 줍니다. 골드 시리즈는 수분 공급 면에서 최상의 품질을 자랑합니다. 펜틴에서 제공하는 컬렉션 제품 중 하나인잔류형 디탱클링 밀크에는 자연적인 모발이나 변형 혹은 릴렉싱 과정을 거치는 모발을 유지하고 보호해 주는 아르간 오일이 풍부하게 들어 있습니다.

The MOISTURE BOOST CONDITIONER moisturizes and strengthens hair from damage. Rich conditioning oils absorb into hair for brilliant shine. The paraben-free product detangles the hair for instant softness.

The DEEP HYDRATING CO-WASH gently cleanses and moisturizes hair for softness and manageability. This low-lather cleanser restores and protects the hair with strength against damage while protecting natural oils that are essential for hair health.

The LEAVE-ON DETANGLING MILK moisturizes, preps and strengthens hair against damage for styling by detangling and softening curls. Sulfate-free and dye-free, this creamy product smoothes the cuticle for easier combing and a moisturized look and feel.

The HYDRATING BUTTER CRÈME is created with a luxe argan oil that

여러분의 모발을 잘 알고 있는 전문가가 만든 컬렉션 흑인 과학자들과 스타일리스트들이 협력하여 개발한 팬틴의 골드 시리즈는 특히 곱슬머리를 위해 개발된 유일뮤이한 헤어 케어 제품입니다. 수분 공급 오일 성분으로 제조된 골드 시리즈는 자연적인 머리, 변형이나 릴렉싱 과정의 머리, 땋은 머리 등 필요한 수분과 영양분을 공급해 줍니다. 수분 공급에 있어서 최상의 품질을 자랑하는 이 프리미엄 컬렉션에는 모이스처 부스트 샴푸(Moisture Boost Shampoo), 모이스처 부스트 컨디셔너 (Moisture Boost Conditioner), 딥 하이드레이팅 코-워시(Deep Hydrating Co-Wash), 컬 디파이닝 푸딩(Curl Defining Pudding), 리브온 디탱글링 밀크 하이드레이팅 버터 크림(Leave-On Detangling Milk Hydrating Butter Crème), 인텐스 하이드레이팅 오일(Intense Hydrating Oil) , 리페어링 마스크(Repairing Mask) 등이 있습니다.

모이스처 부스트 샴푸는 두피에 발생하는 잔여물을 부드럽게 세정해 줍니다. 이 샴푸에는 파라빈 성분이 들어 있지 않으며 거친 모표피층에 수분을 공급해 줍니다. 또한 머리를 감을 때 발생하는 거품에 들어 있는 성분을 통해 모발을 부드럽게, 스타일을 간편하게 연출할 수 있게 해 줍니다. 모이스처 부스트 컨디셔너는 모발에 수분을 공급해 주고 모발이 손상되지 않도록 강화시켜 줍니다. 영양분이 풍부한 컨디셔닝 오일은 모발에 스며들어 머리카락을 윤기나 나게 합니다. 파라빈이 들어 있지 않은 이 제품은 즉시 머리카락을 부드럽게 해 주어 곱슬머리를 펼 수 있게 도움을 줍니다.

딥 하이드레이팅 코-워시는 모발을 부드럽게 세정하면서 수분을 공급해 주어 모발 관리에 도움을 줍니다. 거품이 적은 이 제품은 모발을 회복시켜 주면서 손상되지 않도록 보호해 주고 강화시켜 주며 모발 건강에 필수적인 머리카락 내의 천연 오일 성분을 보호해 줍니다. 리브톤 디탱클링 밀크는 모발에 수분을 공급하고 모발이 손상되지 않도록 강화시켜 주며, 곱슬머리를 부드럽게 하고 머리카락을 펴서

melts into wet or dry hair to soften hair and tame frizz. This sulfate-free and dye-free crème gives up to 72 hours of rich moisture for curly or straight styles.

The INTENSE HYDRATING OIL instantly absorbs into the hair for brilliant shine and moisture for strong, beautiful hair. The product seals the cuticle and helps heal fragile strands. It also strengthens against damage.

The CURL DEFINING PUDDING is a pro-vitamin enriched infused pudding that helps lock in moisture to define curls and reduce frizz. The lightweight formula leaves curls soft and bouncy and creates soft, defined curls with light hold.

The REPAIRING MASK is a water-activated repairing mask that penetrates moisture deep into the hair. It replenishes and helps restore hair health with strength against damage and manageability. It is paraben-free, sulfate-free, and dye-free for nothing but beautiful hair.

Using all the products together as a regimen will help to provide optimum moisture for every texture and beautiful styling. The collection is great for all textured hair types.

Stylist Tips

Your customers can easily attain softer, more beautiful-looking hair. Begin with damp or dried hair. Apply two pumps of hair detangler to palm and rub in hands to emulsify. Smooth the cream onto hair from mid-shaft to ends, then finger-comb through evenly. Use a wide-tooth comb to finish detangling, and they’re ready to style.

Reviews

Consumers have expressed and shared their delight with the Leave-On Detangling Milk. Here are some reviews to prove it:

“The best detangler I’ve ever tried.”

“This is the only detangler I’ve ever tried that both did what it was supposed to do and felt comfortable being left in my hair. I have kinky, type 4c hair, and my hair is about two and a half feet long. It typically takes me an entire day to fully detangle my hair... well, this product cut that down to less than half a day, with only finger detangling.”

“Great scent”

“I used the Pantene Leave-On Detangling Milk last time I washed my hair and I really liked this product. I have very dry relaxed hair that gets kinda tangled in between relaxers. It left my hair soft and manageable and had a great scent that lasted.”

“Love this Detangler”

“I use this almost daily on myself and my little one. It works really well when combing out the fairly tight curl pattern that we both have. It smells good and doesn’t feel heavy or greasy. I will be purchasing more when we run out, which will be soon!”

All reviews from www.pantene.com

Seal of Approval

The Leave-On Detangling Milk from Gold Series from Pantene is proudly recommended by women like her, with the MY BLACK IS BEAUTIFUL seal of approval.

About My Black is Beautiful

For over a decade, P&G’s My Black is Beautiful has been committed to inspiring, empowering and celebrating Black women. Created by a group of visionary women and inspired by Black excellence, MBIB has empowered millions of women to celebrate our beauty…inside and out. MBIB continues our legacy of providing us with a unique space for creativity, inspiration, growth and conversation, creating a sisterhood that advocates for our community.

Give your customers the look they will love with the gold standard in moisture, with Gold Series products in a premium collection of shampoo, conditioner and treatments to help protect her hair and empower her personal styling.

유지되게 해 줍니다. 인텐스 하이드레이팅 오일은 즉시 모발에 흡수되어 모발이 윤기가 나게 하고 수분을 공급해 주어 모발이 튼튼하면서도 아름답게 만들어 줍니다. 이 제품의 성분은 모발의 모표피 층에 코팅막 역할을 하여 손상된 모발이 회복될 수 있게 도움을 줍니다. 또한 모발이 손상되지 않도록 강화해 줍니다. 컬 디파이닝 푸딩에는 프로비타민 성분이 풍부하게 들어 있으며 모발 내에 수분이 유지되게 하여 곱슬머리를 펴고 스타일을 연출할 수 있게 줍니다. 사용하기에 간편한 이 제품은 고정력은 강하지 않지만 스타일을 연출할 수 있으며 곱슬머리가 부드럽고 탄력 있는 상태를 유지하게 해 줍니다. 리페어링 마스크는 수분 활성화 제품으로서 모발 깊숙이 수분이 스며들게 합니다. 그렇게 함으로 모발이 다시 회복되고 손상을 입지 않도록 강화되게 해 주며 모발을 편리하게 관리할 수 있게 도움을 줍니다. 파라벤과 황산염, 염료 성분이 들어 있지 않지만 모발을 아름답게 가꿀 수 있게 해 줍니다. 이 모든 제품을 적절하게 사용하신다면 여러분의 모발에 최적의 수분을 공급할 수 있고 아름다운 스타일을 연출하실 수 있습니다. 이 컬렉션은 모든 종류의 곱슬머리에 적합한 제품입니다.

스타일리스트 팁 여러분의 고객들은 어렵지 않게 보다 부드럽고, 아름답게 보일 수 있습니다. 헤어를 건조한 상태에서 시작하세요. 헤어 디탱글러를 두 펌프정도를 손바닥에 묻힌 뒤 헤어에 비벼주세요. 헤어의 중간부터 끝으로 손가락으로 빗질을 하며 크림을 발라줍니다. 틈새가 큰 빗으로 빗어주면서 디탱글링을 마무리하면, 바로 스타일을 하실 수 있습니다.

사용후기 소비자들이 리브온 디탱클러 밀크를 사용한 후 그 후기를 남겼습니다. 여기에 후기들을 공유해보도록 하겠습니다.

“지금껏 사용한 것 중 최고의 디탱글러” “이 디탱글러는 내가 원하는 결과와 편안함을 동시에 만들어주는 유일한 디탱글러 입니다. 제 머리는 타입 4c의 킨키헤어이며, 2.5 피트의 길이입니다. 보통 디탱글을 하려면 꼬박 하루가 걸립니다. 하지만, 이 제품은 손가락 만을 사용하여 반나절 만에 결과를 만들어 냅니다”. “냄새가 뛰어납니다” “지난번 머리를 감을 때 팬틴 리브온 디탱글러 밀크를 사용하였는데, 정말 만족을 했습니다. 제 모발은 릴렉서를 사용해온, 매우 건조하고 곱슬거리는 모발입니다. 그런데 이 제품을 사용하고 나서는 제 모발이 부드러워지고 관리가 용이하게 되었으며 좋은 향도 지속되었습니다.”

“이 디탱글러를 사랑하게 되었습니다”

“저와 제 자식은 이 제품을 거의 매일 사용하고 있습니다. 이 제품은 저와 제 자식의 심한 곱슬머리를 쉽게 빗질 할 수 있게 만들어 줍니다. 냄새도 좋고 모발이 무겁거나 기름진 느낌도 없습니다. 지금 거의 다 써가는데, 앞으로도 계속 구매를 할 것입니다” 모든 후기는 www.pantene.com 에서 발췌하였습니다.

승인 팬틴의 골드 시리즈 제품인 리브온 디탱클링 밀크는 MY BLACK IS BEAUTIFUL의 승인과 후원을 받고 있습니다.

My Black is Beautiful 소개 지난 수십 년 동안 P&G의 My Black is Beautiful은 흑인 여성들에게 자부심과 영감을 불어 넣어 주었습니다. 선견지명이 있는 여성들이 만들었으며 흑인의 우월성을 강조하는 이 캠페인(MBIB)은 수많은 흑인 여성들이 스스로의 내면과 외모의 아름다움을 자각할 수 있게 도움을 주었습니다. MBIB는 우리의 창의성과 영감, 성장과 대화를 위한 공간을 제공하고, 우리의 커뮤니티 내의 자매애를 기르게 해 줍니다. 여러분의 고객들이 수분 공급에 있어서 최상의 품질을 자랑하는 골드 시리즈의 샴푸, 컨디셔너와, 트리트먼트 제품을 사용한다면 모발에 수분을 공급하고 모발을 튼튼하게 관리하며 원하는 스타일을 연출할 수 있게 되어 외모에 자신감을 갖게 될 것입니다.

Business Tips

By Elizabeth McCormick

Habits to Take Your Workplace Culture to New HEIGHTS

“Winning is a habit. Unfortunately, so is losing.” – Vince Lombardi

Your beliefs dictate your behavior and your behaviors create habits that determine your destination. You’re either going towards greatness or obscurity; there is no neutrality to your momentum. So, where are your habits taking you?

Leading your organization towards a specific destination or goal is like being a pilot of a passenger airplane – wherever you go, your company goes. There isn’t an auto-pilot setting for you if you expect to take your team to greater heights.

If you find yourself and your organization stuck, or you’re ready to rev up your engine to soar higher, it may be time to engage your discipline and do the difficult things that other leaders may not do.

Here are 7 habits that can help you take your organizational culture to new HEIGHTS:

1. Hopeful Expectations

Whatever you look for is exactly what you will find. If you expect to see problems, you will. If you expect your team to discover creative solutions,

“이기는 것은 습관이다. 지는

여러분의 신념은 행동을 좌우하고 여러분의 행동은 삶의 방향을 결정짓는 습관을 좌우합니다. 위대해지거나 잊혀지게 되는 것입니다. 중간 지대란 존재하지 않습니다. 당신의 습관은 삶을 어떤 방향으로 이끌고 있습니까? 조직을 특정한 목표를 위해 이끌어 나가는 것은 승객들이 탑승한 비행기를 조종하는 것과 비슷합니다. 당신이 이끄는 대로 회사가 움직이게 됩니다. 여러분의 팀을 높은 위치로 이끌기 위한 자동 항공 운전 장치는 존재하지 않습니다.

여러분 자신이나 조직이 정체되어 있고 더 높은 지위로 승격하기 위한 준비가 되어 있다면, 스스로를 훈련하고 다른 리더들은 하지 못하는 어려운 일들을 해야 할 시기일 수 있습니다.

여러분 조직의 문화를 더욱 향상시키는 데 도움이 되는 7가지 습관을 소개해 드리겠습니다:

1. 희망을 가지고 기대하라

바라는 대로 이루어지는 법입니다. 문제가 일어날 것 같다면 실제로 일어날 것입니다. 여러분의 팀이 창조적인 해결책을 찾을 것으로 기대한다면 그들은 실제로 잠재된 능력 이상을 발휘하고 하나의 팀으로서 여러분과 여러분의 비전과 회사의 목표를 이룰 것입니다. 긍정적인 사고방식은 성공하기 위해 길러야 할 첫 번째 습관입니다. 긍정적으로 생각하지 않는다면 잠재력을 발휘하지 못할 것입니다.

exceed their potential, come together as a team and support you, your vision, and your company goals – they will. A positive mindset is the first habit you need to cultivate and grow a winning mindset. Without it, you will fail to see what’s possible.

ACTION PLAN: When faced with a new idea, prospect, or proposal (especially in a meeting with your team), always communicate the positives first. Encourage and engage your team members in participating and developing new ideas. Cultivate innovation by asking them to spell out the pros and cons of their views. Then, when they’re ready, empower them to run with it.

2. Eliminate Multitasking

Just because you’re busy, doesn’t mean you are productive. When too much emphasis is put on multitasking, it could lead to miscommunication, mistakes, frustration, and unmet goals. It’s not about how much you can multitask; it’s about knowing which task can multiply your results.

ACTION PLAN: Remove all distractions and then decide which task needs your attention and work on it until it’s done. This works for meetings too. Put your devices away and give your full attention to your team. Before you know it, they will follow your lead.

3. Intentional Kindness

Many people have experienced random acts of kindness, but it’s time to be more intentional in showing kindness to yourself and your team members. Become more aware of how you can encourage others, add value, meet the needs you see, and extend grace whenever needed. As you do, you’ll begin to see that spread throughout your organization and beyond.

주십시오. 그들이 준비를 갖추었다면 생각을 실행해 보도록 권한을 주십시오.

2. 멀티태스킹을 피하라

단지 바쁘다고 해서 생산성이 높은 것은 아닙니다. 멀티태스킹을 너무 강조하다 보면 오해나 실수, 좌절감, 목표 미달성 등의 결과로 이어질 수 있습니다. 관건은 얼마나 많이 멀티태스킹을 할 수 있느냐가 아니라 어떤 업무가 실적을 크게 올릴 수 있는지를 파악하는 것입니다.

행동 계획: 주의를 산만하게 하는 요인을 제거하고 어떤 업무에 주의를 기울여야 하는지를 결정하십시오. 전자기기를 치우고 팀원들에게 온전히 주의를 기울이십시오. 그렇게 하면 팀원들은 자연스레 당신을 따를 것입니다.

3. 의도적으로 친절을 베풀라

“

When communication is lost, your teamwork and productivity will suffer right along with your company’s goals.

ACTION PLAN: Set up a charity of the month. Assign a 12-person committee with each member taking ownership of one month. Some ideas include collecting Winter Coats and canned food, walking as a team in a fun run or 5K fundraiser, hosting a blood drive, adopting a highway, or spending a day with Habitat for Humanity. Encourage involvement by participating full out.

4. Gear Down

In today’s world, it’s tough to find time to think, yet that’s one of the more critical elements of success. Studies show that intentional downtime improves productivity, energy, and results. Don’t fall for that top-speed mentality or you’ll eventually run out of fuel. Schedule some time to gear down.

ACTION PLAN: Prioritize some non-negotiable time on your calendar just for you. Create a distraction-free space where you can clear your mind and unplug from everything. Start with only 10 minutes if that’s

많은 사람들은 친절한 행동을 우연히 접합니다. 하지만 여러분 자신과 팀원들에게 좀 더 의도적으로 친절을 베풀어 보십시오. 여러분이 어떻게 하면 다른 사람을 격려하고 가치관을 심어 주고 필요한 도움을 주고 은혜를 베풀 수 있는지 좀 더 주의를 기울여 보십시오. 여러분이 그렇게 한다면 조직 내에 그러한 태도가 널리 퍼지게 될 것입니다. 행동 계획: 매달 수행할 자선 활동을 정해 두십시오. 12명으로 이루어진 위원회의 구성원이 한 달씩 번갈아 가며 경영을 하도록 배정하십시오. 팀이 함께 옷이나 식료품을 사거나 5킬로미터 자선 마라톤이나 헌혈 캠페인, 고속도로 입양 후원 사업이나 해비나트 운동에 참여해 보는 것은 어떻습니까? 최대한 그러한 활동에 참여하도록 장려하십시오.

4. 시간 여유를 가지라

오늘날의 세상에서 생각할 시간을 갖는 것은 힘든 일입니다. 하지만

생각할 시간을 가지는 것은 성공하기 위한 필수 요소입니다. 연구 결과에 의하면 의도적으로 시간 여유를 갖는 것이 생산성과 에너지 및 실적 향상에 도움이 된다고 합니다. 최고의 속도를 내야 한다는 강박관념에 시달리지 마시기 바랍니다. 그렇게 되면 금방 체력이 바닥나게 됩니다. 시간 여유를 가질 수 있도록 일정을 계획하십시오.

행동 계획: 달력에서 여러분만의 시간을 우선적으로 따로 계획하십시오.

정신을 깨끗하게 하고 모든 것으로부터 해방될 수 있는 공간을 만드십시오. 단지 10분의 시간밖에 없다고 하더라도 그렇게 해 보십시오. 그렇게 한다면 놀라울 정도로 정신이 명료해지고 생산성이 향상될 것입니다. 5. 숨겨진 기회를 찾으라

리더들이 흔히 간과하는 숨겨진 기회는 자기주도적이 될 때 얻을 수 있습니다. 단지 어떤 일이 일어나기를 기다리거나 이메일이나 전화나 어떤 상황에 대해 수동적으로 반응하는 것보다는 어떤 일이 일어나기 전에 미리 반응을

all you have, but start. You’ll be amazed at the clarity and productivity you’ll experience as a result.

5. Hidden Opportunities

Being proactive is one of the hidden opportunities that leaders often miss. Instead of waiting to see what the day holds and reacting to that email, phone call or situation, a more strategic approach is to determine responses before calamity strikes.

ACTION PLAN: Along with your yearly planning meetings to finetune the company’s vision and goals, be strategic about anticipating potential problems. Have an “Anticipation Meeting” with the goal of creating contingency plans and ask each department to develop a “what if” list, along with solutions. This type of strategy allows you and your team to be more creative in your problem-solving abilities while in a calmer state than an emergency enables.

6. Talk It Out

Make it a habit of communicating openly with your team and allowing them the opportunity to take part in the conversation. When communication is lost, your teamwork and productivity will suffer right along with your company’s goals.

ACTION PLAN: No one likes to be kept in the dark. Be clear in meetings about expectations, goals, and their command structure. You can also set a time where everyone knows your door is open to talking for topics that need to be dealt with one-on-one.

7. Share the Load

Establish a habit of sharing the load. Delegating important tasks is another way you can honor and empower your team to take on new responsibilities that help to sharpen and show off their strengths.

ACTION PLAN: Encourage a company culture where employees at all levels have the chance to share their ideas, talk about what they do, and possibly mentor new up-and-comers in your organization. When leaders at all levels take ownership of the company vision and goals, there’s no limit to what you and your organization can do.

When you choose winning habits by believing in the potential of your team, looking for the best in others, extending kindness, and creating space for them to give back, share ideas, and lead, you provide the jet fuel to ignite their creativity as you empower them to discover new levels of success. Don’t be satisfied with the status quo – make winning a habit so you and your team can soar to new heights.

Meet Elizabeth

주는 것을 습관으로 삼으십시오. 대화가 부족하면 팀워크와 생산성에 더해 회사의 목표에도 문제가 생깁니다. 행동 계획: 단절된 상태에 계속 있기를 원하는 사람은 없습니다. 미팅에서 기대치나 목표, 지휘 체계에 대해 명확히 설명하십시오. 직원들과 일대일로 만나서 이야기할 수 있는 기회를 열어 두기 위해 따로 시간을 정해 둘 수 있습니다.

7. 업무를 분담하라

업무를 분담하는 것을 습관으로 삼으십시오. 중요한 업무를 위임하는 것은 팀원들을 존중하여 권한을 주는 좋은 방법이며 그들의 장점을 극대화하고 발휘하도록 할 수 있습니다. 행동 계획: 각계각층의 직원들이 자신들의 아이디어를 이야기하고 본인들의 업무에 대해 이야기하며 조직에 새로 들어온 사람들에게 멘토 역할을 할 수 있게 격려하십시오. 각계각층의 리더들이 회사의 비전과 목표에 맞는 권한을 가진다면 여러분과 회사는 무슨 일이든 해낼 수 있게 됩니다.

팀의 잠재력에 대한 믿음을 가지고, 다른 사람들의 장점을 찾고, 친절을 베풀고, 팀원들이 자신의 아이디어를 이야기하고 공유할 수 있는 공간을 만드는 등의 이기기 위한 습관을 기른다면, 팀원들이 창의성을 발휘하여 기대 이상의 성과를 거둘 수 있습니다. 현재 상황에 만족하지 말고 이기기 위한 습관을 기른다면 여러분의 팀은 더욱 뛰어난 팀으로 변모될 수 있습니다.

Elizabeth McCormick is a Keynote Speaker specializing in Leadership, Sales and Safety presentations. She was recently named #4 on the list of Leadership Experts to Follow Online. A former US Army Black Hawk Pilot and author of “The P.I.L.O.T. Method; the 5 Elemental Truths to Leading Yourself in Life;” Elizabeth teaches instantly applicable strategies to boost your employees’ confidence in their leadership abilities. For more information, please visit www.YourInspirationalSpeaker.com.

엘리자베스 맥코믹은 리더쉽, 판매 및 안정성 발표 분야를 전문으로 하는 유명 연사입니다. 그는 최근에 온라인에서 4번째로 가장 많이 팔로우를 받은 리더쉽 전문가로 선정되기도 했습니다. 그는 미군 블랙 호크 파일럿이었고 “P.I.L.O.T. 방법; 자신의 삶을 주도하는 5 가지 기본적인 진리 (The P.I.L.O.T. Method; the 5 Elemental Truths to Leading Yourself in Life)”의 저자이기도 합니다. 엘리자베스는 여러분의 직원들이

Business Tips

By Anne Connor

What Your Signage Says About You

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the keywords in Spanish and created a beautifully designed website and colorful, eye-catching signage to attract new business from the surrounding Spanish-speaking communities. Then he decided to hire his former coworker Carlos—who grew up in a bilingual home—to handle potential customers who felt more comfortable doing business in Spanish. The catchy bilingual sign Ben came up with turned heads as well, but not for the reasons he expected.

¿Qué Pasa?

Business was underwhelming at first. Latinos who did stop in were genuinely surprised to find an employee who could speak their language because the sign out front contained “Spanish” words that were misspelled, missing accents or even non-existent! For instance, the Spanish word “servicios” was spelled as “servicies” instead.

Ben didn’t think much more about it until another Spanish-speaking lady came by to say she was confused about what type of business was being offered because one sign displayed a literal translation of “umbrella.” It was written as something to do with the device that keeps the rain off of you, not an encompassing service. While Carlos took the extra time to explain this to her, Ben suddenly realized that his seemingly minor mistakes were costing him business. As soon as he replaced all the signs inside and outside of his office —not to mention reprinting flyers and updating his website— at a substantial cost, Ben’s profits picked up tremendously.

들었습니다. 그래서 스페인어 키워드를 확인하고는 아름답게 디자인한 웹사이트를 만들고, 스페인어를 하는 지역 사회의 사람들을 새로운 사업체로 이끌기 위해 눈길을 끄는 간판을 제작합니다. 그러고 나서 이전 직장 동료이자 영어와 스페인어 모두 모국어인 가정에서 자란 카를로스를 고용하기로 결심하는데, 그렇게 하면 스페인어를 하는 사람들이 사업 거래를 편하게 할 수 있게 도와줄 수 있습니다. 눈에 띄는 이중 언어 간판은 사람들의 이목을 끌기는 했지만 의도치 않은 이유로 그렇게 된 것이었습니다.

¿Qué Pasa(무슨 일입니까)?

사업이 처음에는 신통치 않았습니다. 사업장을 방문한 라틴계 사람들은 바깥에 있는 간판에 쓰인 “스페인어”의 철자와 엑센트가 잘못되어 있거나 심지어 존재하지 않는 말인데도 불구하고 안에 들어와 보니 본인들의 언어를 말하는 직원이 있다는 사실에 놀라게 됩니다! 예를 들자면 본래 스페인어로 “servicios”로 표기해야 하는데 “servicies”로 표기되어 있는 것입니다.

벤은 한 스페인어를 하는 여자가 한 말을 듣고서야 사태의 심각성을 깨닫게 됩니다. 그 여자가 말하기를 전시되어 있는 간판에 “우산” 을 직역한 표현이 있는데 그 표현 때문에 어떤 종류의 사업장인지 혼란스러웠다는 것입니다. 관련 서비스가 아니라 비를 막아줄 수 있는 무언가를 판다는 의미로 적혀 있는 것이었습니다. 때문에 카를로스가 한참 동안 그 여자에게 설명을 해야 했고, 벤은 사소한 실수가 사업에 손해를 끼친다는 것을 깨닫게 되었습니다. 상당한 비용을 들여 사무실 내외부의 모든 간판을 교체하고 전단지를 다시 인쇄하고 웹사이트를 업데이트를 한 뒤에야 매출이 크게 늘게 되었습니다. 경험이 많은 간판 전문가들은 “Korner”나 “Qwik”과 같이 의도적으로 철자가 틀리게 적은 문구를 작업하는 것이 가장 까다롭다고 말합니다.

deliberately misspelled words, such as “Korner” or “Qwik,” which are meant to be catchy and attract attention, because they require extra quality-control steps. Moreover, if they’re making signs containing foreign languages, they usually ask their clients to have them proofed by a professional translator. Sign creators make sure the design is right, but most are not language experts, as well.

Signage that Sells

As a business owner, your signage speaks volumes about you. It’s that first impression that will either encourage someone to step through your door—or click on your website—and take a closer look at what you have to offer. Here are some tips to make sure your signage sells:

1. Make your stand-alone storefront stand out. Your logo or trade name should attract attention. Be sure to fully brief your designers: Who is your target customer (walk-in, passerby, drive-by, all of the above)? Ask for their advice about the appropriate font style and size for each piece of information and each kind of sign they make you. Remember to include your address number, phone number and website on the sign as well.

2. Be consistent. Brand recognition is critical, and consistent signage will help you build a recognizable brand that people will remember. Make sure your branding is on everything—from the sidewalk signs advertising special sales to the teardrop banners you use at trade shows. If your brand always speaks with one voice, more folks will remember your name for word-of-mouth referrals.

3. Show them the way. Design branded way-finding signs that are concise and unambiguous. Make it easy for anyone to find you and less likely to find one of your competitors.

판단하기가 어렵기 때문입니다. 게다가 외국어

경우에는

전문 번역가로부터 교정을 받도록 하고 있습니다. 간판 디자인에 있어서는 전문가이지만 언어의 전문가는 아니기 때문이지요.

효과적인 간판

사업체의 오너라면 간판이 중요한 역할을 한다는 점을 기억하시기 바랍니다. 그로 인해 누군가가 여러분의 사업장으로 들어올 수도 있고 웹사이트를 클릭하거나 여러분이 제공하는 내용을 쳐다보게 될 수 있습니다. 효과적인 간판을 만들기 위한 팁을 알려 드리겠습니다:

1. 사람들의 이목을 끄십시오. 여러분의 로고와 상표명은 사람들의

주의를 이끌어야 합니다. 디자이너에게 다음과 같은 내용을

충분히 알려 주십시오: 주로 대상이 되는 고객은 누구인가(걸어

들어오는 사람, 지나가는 사람, 운전자, 혹은 앞서 언급된 모든 사람)? 전달하고자 하는 내용과 각 간판의 종류에 따라 어떤 폰트

스타일과 사이즈를 선택할지에 대해 자문을 구하십시오. 간판에 주소, 전화번호, 웹사이트 등의 정보를 포함시키는 것도 잊지 마십시오.

2. 일관성을 유지하십시오. 브랜드에 대한 인지도를 높이는 것은 매우 중요한 일입니다. 일관성 있는 간판을 사용한다면 여러분의 브랜드를 사람들이 기억하게 할 수 있습니다. 특별 판매 행사를 광고하는 길거리 간판이든 박람회에서 사용하는 티어드롭 배너든 어디에서든 여러분의 브랜드가 눈에 띄게 하십시오. 일관성 있게 브랜드를 사람들에게 노출시킨다면, 점점 더 많은 사람들의 입에 여러분의 브랜드가 오르내릴 것입니다.

4. Speak their language. Do any of your customers speak English as a second language? Consider hiring bilingual staff and announcing loud and clear—on your signs —that your business can assist them in their native language. If nothing else, consult professional translators who specialize in your industry to ensure your marketing materials send the right message. Studies show that people prefer to shop in their native language.

5. Keep them safe. If you employ people with limited English proficiency (LEP) or cater to LEP customers, you’ll not only help prevent workplace accidents; you’ll also win over staff and customers by having safety signs printed in their native/dominant language. Make sure to use professional translators with experience in occupational safety.

3. 사람들이 찾아올 수 있게 하십시오. 브랜드가 들어 있는 간단하면서도 분명한 표지판을 디자인해 보십시오. 사람들이 경쟁자가 아닌 여러분을 찾기 쉽게 만드십시오.

4. 사람들이 사용하는 언어를 사용하십시오. 여러분의 고객 중에 영어가 모국어가 아닌 사람이 있습니까? 고객들이 사용하는 언어가 모국어인 직원을 고용하고 간판에 고객의 언어로 도움을 줄 수 있다는 사실을 크고 분명하게 광고하십시오. 최소한 여러분의 사업 분야를 전문으로 하는 직업 번역가와 상담하여 여러분의 마케팅 자료가 올바른 메시지를 전달하는지 확인하시기 바랍니다. 연구 결과에 의하면 사람들은 자신의 모국어로 구매하는 것을 선호합니다.

5. 안전에 유의하십시오. 영어를 능숙하게 구사하지 못하는 사람 (LEP)을 고용하거나 영어를 잘 모르는 고객을 응대하고 있다면 작업장에서 발생하는 사고를 예방하기 위한 조처가 필요할 뿐 아니라 직원이나 고객들의 모국어나 주로 사용하는 언어로 된 안전 표지판이 필요할 것입니다. 해당 직업과 관련된 안전에 대해 경험이

They will not only ensure your signs send the right message; they can also make sure that message fits the sign, as letter-spacing and other nuances may need to change depending on the target language. Note that the US Occupational Safety and Health Administration provides the “It’s The Law” safety poster in several languages for free at https:// www.osha.gov/Publications/poster.html. So don’t forget that some US states and territories have their signage requirements. Check whether yours is one of them at https://www.osha.gov/dcsp/osp/index.html.

As a business owner, the last thing you want is for your signage to turn people off before you even have the chance to meet them. Your signs say a lot about your business—your expertise, attention to detail and overall competency. A well-designed, consistent and flawless message across your print and digital media will build positive brand awareness, get people in the door, and ultimately boost your bottom line.

Meet Anne

메시지를

넣을 수 있습니다. 해당 언어에 따라 글자 간격이나 기타 뉘앙스를

바꾸어야 할 수 있습니다. 미국 직업 안전 건강 관리청에서는 다양한

언어로 제공되는 “법률로 규정된 의무입니다!(It’s The Law)” 안전

포스터를 https://www.osha.gov/Publications/poster.html 에서 무료로 제공합니다. 미국의 일부 주와 구역에서는 표지판과 관련된 법적 요구 사항이 있다는 점도 잊지 마시기 바랍니다. 여러분이 해당하는 내용이 있는지 https://www.osha.gov/dcsp/ osp/index.html에서 확인해 보시기 바랍니다.

사업 소유주인 당신은 사람들이 간판을 통해 당신에게로 오고 직접 만나게 되기를 바랄 것입니다. 여러분의 간판은 여러분의 전문 분야나 전반적인 능력 등 여러분의 사업과 관련하여 많은 내용을 전달할 수 있습니다. 프린트물이나 디지털 매체를 통해 훌륭하게 디자인되고 일관성 있고 흠 없는 내용을 전달한다면 여러분의 브랜드의 인지도를 높이고, 사람들을 이끌며, 결국에는 여러분에게 이익을 가져다

것입니다.

Anne Connor is a professional Spanish and Italian-to-English medical and legal translator and an active member of the American Translators Association. The American Translators Association represents over 10,000 translators and interpreters across 103 countries. For more information on ATA and to hire a translation or interpreting professional, please visit www.atanet.org.

앤 코너는 스페인어와 이탈리아어를 영어로 번역하는 의학 및 법학 문야 전문 번역가이며 미국 번역가 협회(American Translators Association) 의 회원입니다. 미국 번역가 협회는 103여개 국가의 10,000명 이상의 번역가와 통역가를 회원으로 두고 있습니다. 미국 변역가 협회(ATA)에 대해 더 알아보시기를 원하거나 전문 번역가나 통역가를 고용하고 싶으시다면 www.atanet.org를 방문해 보시기 바랍니다.

for its

Business Tips

By Kate Zabriskie

Connecting with Customers Through the Keyboard:

GETTING YOUR CHAT SERVICE RIGHT

Customer: Hi, I’m having a problem with my bill. I’m being charged $50 more than what I expected. Could someone please help? I’m finding this very frustrating. Thank you.

Chat Agent: Hello! Glad you are chatting with me this morning! This is Matt. What can I do for you today?

Customer to Himself: Huh? Well for starters, Matt, you could read what I typed before asking what you can do! Furthermore, you can take that smile off your face.

Providing exceptional service via online chat involves more than merely choosing a technology platform. Chat is a distinct communication channel with its own set of rules, and organizations that want to implement a chat system need to prepare their service representatives to use it effectively.

Step One

After you’ve chosen a chat platform or while that activity is in process, you should determine who on your team is well suited to serve customers online. Chat service providers should be able to type, and they should have a basic command of English spelling and grammar.

Step Two

Once you have a team in mind, you must identify some rules to guide their chats. The following questions are examples of basic considerations you should know the answers to before your representatives start typing.

• How many chats should an agent handle at once? (In the beginning, nobody should attempt more than one, and even experienced agents shouldn’t divide their attention among more than three.)

• What topics can and can’t be addressed via chat? Depending on your industry, regulations may limit what your representatives can and can’t say.

• When will you move customers to a different mode of communication if chat is not appropriate?

청구되어서요. 좀 도와주시겠어요? 정말 걱정돼서 그래요. 감사합니다.

채팅 담당 직원: 안녕하세요! 오늘 아침에 이렇게 뵙게 되어 반갑습니다! 저는 매트입니다. 오늘 무엇을 도와드릴까요? 고객이 하는 혼잣말: 뭐라고? 이봐요 메트씨, 무엇을 도와드릴지 물어보기 전에 내가 적은 내용을 읽어 봤어야죠! 그리고 지금 내 상황이 이런데 뭐가 그리 즐거워요?

온라인 채팅으로 제공하는 서비스가 급증한 오늘날에는 기술 플랫폼을 선정하는 것 이외에도 중요한 요소들이 관련되어 있습니다. 채팅은 고유한 의사소통 방식으로 별도의 규칙이 존재하며 채팅 시스템을 사용하고자 하는 조직은 해당 서비스 담당 직원들이 효과적으로 일할 수 있게 준비시켜야 합니다.

1단계

채팅 플랫폼을 선정하고 난 후나 그러한 과정이 진행 중인 경우라면, 여러분의 팀에서 온라인상에서 고객을 응대하기에 가장 적합한 사람이 누구인지를 판단해야 합니다. 채팅 서비스를 제공하는 사람은 타이핑이 가능하고 기본적인 영어 철자와 문법을 아는 사람이어야 합니다.

2단계

여러분이 염두에 두고 있는 팀이 있다면, 채팅하는 방법에 관한 규칙을

지정해 두어야 합니다. 다음에 나오는 질문들은 채팅 담당 직원들이 채팅을 하기 전에 미리 생각해 보아야 하는 몇 가지 예입니다.

• 담당 직원이 한 번에 얼마나 많이 채팅 응대를 해야 합니까? (

처음에는 한 번 이상 하지 않을 것입니다. 심지어 경험이 많은 직원도 세 번 이상 응대를 하여 주의가 나뉘게 해서는 안 됩니다.)

• 채팅으로 어떤 내용을 대화해야 하며 어떤 내용은 해서는 안 됩니까? 여러분의 사업 분야에 따라 직원들이 어떤 내용을 말할 수 있고 어떤 내용은 안 되는지 규정을 두고 제한할 수 있습니다.

• 채팅이 적절하지 않은 상황이라면 어느 시점에 고객들이

Step Three

Sometimes organizations implement chat, and the tone of what’s typed takes on a stilted or off-brand look and feel. For that reason, it’s important to think about what on-brand messaging looks like before rolling out the chat platform. How should a chat start if a customer has already shared information? What words and phrases align with your brand? What words and phrases should providers avoid? How should representatives address angry or frustrated customers? In what way should greetings differ?

A good way to start thinking about your organization’s look and sound is to start chatting. Visit sites that use chat. Think about each experience: what you liked, what you didn’t, the brand you felt, and so forth.

Step Four

Be prepared for the obvious. Anyone who has worked in service usually starts to notice patterns. For example, if the provider is an online retailer, close to the holidays the organization may receive more inquiries about delivery times. If the provider is a utility, representatives may realize they receive more questions about billing on certain days of the week.

The point is to plan for the expected. Just as telephone service agents in most industries should know how to handle the top 20 or 30 customer requests without having to reference much documentation, the same is true for a chat platform. Consistency is essential. This is especially true when it comes to the basics.

Before being let loose with a keyboard, providers should go through both systems training and roleplays that address common inquiries.

Step Five

Determine the extent to which you wish to use canned responses. Pre-written text has its plusses and minuses. On the plus side, it’s quick, it’s not written at the moment, and it’s had the opportunity to be proofread by one or more people. On the other hand, canned text can sound canned. Furthermore, representatives sometimes choose pre-written responses that don’t get to the heart of what a customer is asking.

“

하는지 생각해 보는 것이 중요합니다. 고객이 이미 정보를 제공했다면 채팅 대화를 어떻게 시작해야 합니까? 여러분의 브랜드에 걸맞게 어떤 단어와 문장을 사용해야 합니까? 어떤 말과 문장을

사용해서는 안 됩니까? 화가 나거나 상심해 있는 고객에게 담당 직원은

어떻게 응대해야 합니까? 인사하는 방식은 상황에 따라 어떻게 달라야 합니까?

여러분의 조직이 어떤 인상을 주는지 생각해 보는 한 가지 좋은 방법은 직접 채팅을 시작해 보는 것입니다. 채팅을 제공하는 사이트를 방문해 보십시오. 각 사이트에서 한 경험, 이를테면 좋았던 점, 좋지 않았던 점, 브랜드에 대해 느낀 인상 등에 대해 생각해 보십시오.

4단계

분명하게 이해할 수 있게 준비하십시오. 서비스업에 종사하는 사람은 흔히 전형적인 패턴을 이해하는 것부터 배웁니다. 예를 들어, 온라인 판매 업체라면 휴일이 가까워지면서 배송 시간에 대한 질문을 많이 받게 될 것입니다. 유틸리티 제공 업체라면 주중 어느 요일에 청구서를 받는지에 대한 질문을 많이 받을 수 있습니다.

요점은 예상할 수 있는 점들에 대해 계획을 세우라는 것입니다. 대부분의 업계의 전화 응답 서비스 직원들이 해당 문서를 따로 보지 않아도 가장

자주 질문하는 20개에서 30개의 질문들에 응대하는 법을 알고 있는 것처럼 채팅 플랫폼의 직원들도 그렇게 해야 합니다. 일관성이 매우 중요합니다. 기본적인 질문의 경우에는 특히 그러합니다. 키보드로 서비스를 제공할 때 안일한 태도를 가져서는 안 되며 흔히 받게 되는 질문에 대처하기 위해 필요한 훈련 및 역할 분담 시스템을 갖추어 놓아야 합니다.

As with any service interaction, chat can go well, or it can go poorly. The key is monitoring, course correcting, and standardizing success.

So what’s an organization to do? The answer to that question varies. No matter the option chosen, the canned text should sound be conversational. If you wouldn’t say what’s written in the course of natural speech, it probably isn’t right.

Chat is supposed to be a dialogue. It’s not a brochure, the text from a website, or worse still, verbiage from a policy or legal document.

One way to help maintain a conversational tone is to keep your text short. Long sentences usually equate to a longwinded or unnatural feel.

An excellent place to source potential pre-written responses is from your representatives’ actual chats. If your organization is like most places, some people will show a natural gift for chat. Why not leverage their strengths and skills?

Step Six

Learn from your failures and your successes. When service goes wrong, most first-rate organizations address the shortcomings. Beyond fixing

5단계

미리 정해 둔 응답을 어느 정도나 사용할 것인지를 결정하십시오. 사전에 입력해 둔 문구를 사용하는 것에는 장단점이 있습니다. 장점을 꼽는다면 속도가 빠르고 곧바로 입력하는 것이 아니기 때문에 여러 사람의 교정 과정을 거칠 수 있습니다. 하지만 그러한 문구는 표시가 나기 마련입니다. 게다가 담당 직원이 고객이 질문하는 내용에 맞지 않는 내용을 미리 입력해 둔 문구를 사용하게 될 수 있습니다.

따라서 회사에서는 어떻게 준비를 해야 합니까? 방법은 다양합니다. 어떤 방법을 사용하든 간에 미리 준비해 둔 문구는 대화체이어야 합니다.

자연스럽지 않은 문구를 사용하는 것은 올바른 방법이 아닙니다.

채팅은 대화와 비슷한 것입니다. 책이나 웹사이트의 글처럼 딱딱하거나

더욱 심한 경우로 정책이나 법 조항을 나열한 문서처럼 장황한 글은

적절하지 않습니다.

글을 대화체로 유지하는 한 가지 좋은 방법은 글의 길이를 짧게 하는 것입니다. 긴 문장은 흔히 장황하고 부자연스럽다는 느낌을 줍니다. 사전에 입력해둘 문구를 정하기 위해 아이디어를 얻을 수 있는 아주 좋은 방법은 담당 직원들이 실제 채팅에서 사용하는 말을 참고해 보는 것입니다. 일반적인 경우라면 회사 내에 채팅에 재능이 있는 사람들이 있을 것입니다. 그들의 장점과 기술을 활용해 보는 것이 어떻겠습니까?

6단계

실패와 성공으로부터 배우십시오. 서비스에

what’s broken, the best organizations also invest time in figuring out what went right and why. They then replicate the good.

As with any service interaction, chat can go well, or it can go poorly. The key is monitoring, course correcting, and standardizing success.

Providers and their supervisors should regularly review chats. What can we leverage? Where are the opportunities? What was on-brand? What was off-brand? The questions are virtually endless.

The trick is to ask and answer them systematically. The more methodically you evaluate your chats, the quicker you will capitalize on what works and eliminate what doesn’t.

Step Seven

Chat training is not a one-and-done activity. Needs change, technology evolves, and the staff turns over. Ideally, organizations should focus on one or two best practices a week, they evaluate the pre-written text twice a year, and they spot check transcripts daily.

Chat is no longer a novelty, and more customers expect their service providers to offer it. No matter where your business is in the chatimplementation process, there is always room to improve the way you connect through a keyboard.

제공합니다. 서비스를 주고 받는 과정에서 채팅은 좋은 방향으로 진행될 수도 있고

않을 수도 있습니다. 중요한 점은 관찰하고, 수정하고, 계속 성공을 거둘 수 있게 일반화 과정을 거치는 것입니다.

담장 직원들과 감독자들은 채팅의 내용을 정기적으로 점검해 보아야 합니다. 무엇을 활용해 볼 수 있습니까? 어떤 기회가 있습니까? 어떻게 하면 수준이 높아지고 어떻게 하면 낮아집니까? 해 볼 수 있는 질문은 셀 수 없이 많습니다. 그러한 질문은 체계적으로 할 필요가 있습니다. 여러분이 제공하는 채팅을 더욱 체계적으로 평가할수록 효과 있는 내용은 적극 활용하고 효과가 없는 내용은 없애는 일을 더욱 신속하게 할 수 있습니다.

7단계

채팅을 훈련하는 일은 단번에 이루어지지 않습니다. 변화가 필요하고, 기술이 발전해야 하며 직원들의 협조도 필요합니다. 가장 이상적인 방법은 회사에서 일주일에 한 번 가장 훌륭하게 수행된 한두 가지 사례에 대해 중점적으로 살펴보고, 일년에 두 번 사전에 준비한 문구를 평가하며, 매일 대본을 불시에 검사하는 것입니다.

채팅은 더 이상 새로운 서비스가 아니며, 점점 더 많은 고객들이 채팅 서비스를 기대합니다. 여러분의 회사가 채팅 서비스를 어느 정도나 실행해 왔던 간에, 개선할 부분은 항상 있기 마련입니다.

Meet Kate Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www. businesstrainingworks.com.

케이트 자브리스키는 메릴랜드에 소재하고 있는 재능 개발 회사인 비즈니스 트레이닝 웍스(Business Training Works) 주식회사의 회장입니다. 케이트와 그의 팀은 사업체에서 고객 서비스를 제공하는 전략과 직원들이 기대치에 도달하도록 훈련하는 방법을 알려 드리고 있습니다. 더 많은 정보를 알아보시려면 www.businesstrainingworks.com를 방문해 보세요.

Urban Call Briefs

by Lafayette Jones

Beauty Sales Representative

Eddie Jhin

President of Jinny Beauty Supply

Eddie Jhin is the son of the founder of Jinny Beauty Supply, Mr. Tae Hoon Jhin, who is the president and principal of Jinny United, the largest multicultural beauty supply distributor in the world. Jinny has been in business for over 36 years and currently has 1.42 million square feet of distribution centers located in 12 cities throughout the United States. Eddie Jhin graduated from the University of Wisconsin-Madison with a double major in Human Resources and Business Administration. He also received a master’s degree from the University of Hawaii in Hotel Management (Travel Industry Management).

With over 36 years of experience in the beauty industry, Jinny Beauty Supply has the largest selection of multicultural and ethnic beauty supplies and general merchandise in the world. Its warehouse inventory has over 60,000 different items representing over 400 domestic and international manufacturers. Their in-stock ratio is an astonishing 94% and an order processing accuracy of 98.9%! They also offer next day delivery service using UPS air or ground service. Any order received prior to 11:00 a.m. that day will be shipped out the same day, no matter what the size of the order is.

Jinny’s partner, JBS Hair - the most recognized and trusted 100% human hair brand, offers a vast collection of human hairlines to give customers a one-stop shopping experience. JBS has a trained sales staff who speak English, Spanish, French and Korean. Staff members are committed to providing our customers with the very best service.

Jinny offers many types of services to help its customers achieve success, including services such as assisting in store layout design, end-cap display strategies, store signage, store fixtures and show cases, security equipment,

Vice President of Marketing for North Carolina Mutual Life Insurance Company

bar coding software and purchasing order machines and store promotional items. The company assists its customers from startup to the complete setup of the business.

If there were living proof of the American Dream, it would be the story of the Jhin family. It is astonishing to believe that this success was built in a relatively short time. Mr. Tae Jhin, the founder of Jinny Corporation, came to America in 1974 to make a better life for himself and his family. His first venture into the beauty business was as a retailer. The shop was a success and over a period of time, he added more shops to his portfolio. Eventually, the shops were sold and Jhin entered the distribution business in 1981 in Chicago, Illinois. By the time of his death in October 2006, the vision of Tae Jhin had seen the establishment of four warehouses and a flourishing business. His wife, Ann Jhin was appointed CEO of the Jinny Corporation in November 2006 and has run the business with her son Eddie Jhin. As with most successful companies, there is often one decision or product that propels the company forward and upwards.

“Almost 30 years ago, my father realized that the ethnic beauty supply business was something that he could get other Korean Americans involved in rather easily, and this is when he decided to become the very first Korean American distributor to support and establish over the counter (OTC) stores nationwide,” said Eddie Jhin.

The mission of the company is to be:

• The very best logistical beauty distributor in the world;

• The one-stop shopping point for all consumer beauty needs;

• To be able to deliver next day in America; and

• Eventually go into partnership/alliance with key distributors in Europe, the Middle East, Africa, Australia and Asia.

The company produces OTC Beauty Magazine, a monthly publication featuring multicultural, beauty and industry news with Jessica De Vault Hale serving as editor; beauty industry icon Lafayette Jones has served as a contributing columnist since 1993.

Eddie Jhin President of Jinny Beauty Supply

Eddie Jhin President of Jinny Beauty Supply

Kimberly Williams-Moore

Bob Bell Founder of House of Cheatham

Willie Bess-Thornwell

Urban Call Briefs

by Lafayette Jones

Willie Bess-Thornwell Beauty Sales Representative

Willie Bess-Thornwell

Beauty Sales Representative

Willie Bess-Thornwell is a visionary and results-driven professional offering more than 28 years of service in the hair care industry to include management skills, people development and motivation. She is skilled in achieving sales goals by providing account sales data, business growth opportunities, proficient programs, and field educational support to achieve results.

Bess-Thornwell is a professional, self-directed leader, who is adaptable and open to change. She is resourceful and detailed in problem-solving with a passion for sales growth. Throughout her career, Bess-Thornwell has offered on-the-job training with her teams to optimize opportunities that expand their knowledge and foundation in daily job functions that positively impact business objectives and sales growth. She has extensive knowledge of the hair care industry based on her professional experience.

She holds a bachelor’s of science in Business Administration from BarberScotia College. Additionally, Bess-Thornwell received a certificate in Time Management Training from the University of Michigan. Her career in haircare kicked off with Johnson Products in 1986 as a merchandiser. Within six months, she was promoted to Territory Sales Representatives because of her drive and passion for the business.

Before venturing out as an independent business owner for Mizani Direct, Bess-Thornwell held the position of an Account Manager with Perryman Sales Company from 1988 to 1996, where she serviced OTC and wholesale customers throughout North and South Carolina.

Focused on her passion for sales, she continued to be results-oriented in maximizing sales growth by orchestrating promotional programs and education for 21 different manufacturers.

From 1996 to 1998, Bess-Thornwell was an Independent Business Owner for Mizani Direct, servicing the Charlotte, North Carolina area and surrounding cities. During this time, she sold hair products directly to salon owners and stylists. She educated them on the usage and benefits of the brand. As a result, she increased overall usage of the product in the marketplace by 25%.

In 1998 to 2016, Willie worked for SoftSheen-Carson, a division of L’OréalUSA.

Bess-Thornwell received numerous awards here due to her outstanding achievements. Her awards included Salesman of the Year, Out of the Box Thinking and Outstanding Performance.

Kimberly WilliamsMoore Vice President of Marketing for North Carolina Mutual Life Insurance Company

Kimberly

Williams-Moore, Vice President of Marketing for North Carolina Mutual Life Insurance Company

Kimberly Williams Moore, Ph.D. is a proven marketing strategist with a passion for improving the lives of underserved communities through education, product development and service delivery. Her research interests are diversity, equity, financial wellness and empowerment and the intersection of financial and physical health. For the past 15 years, she has served as the Vice President of Marketing for North Carolina Mutual Life Insurance Company. In this role she has had the opportunity to work with several national organizations to improve the financial well-being of their constituents. Those organizations include the National Beauty Culturists League led by Dr. Katie Catalon, Dudley products led by Ursula Dudley, The NAACP from 2004 to 2015, the National Urban League from 2004-2015, The General Baptist Convention of North Carolina, and the Black Women’s Agenda. In addition to working with the cosmetology industry Williams-Moore has been fortunate to partner with the funeral home trade association, National Funeral Directors and Morticians Association, to provide education about pre-need and at-need marketing strategies.

Currently, she is part of a senior management leadership team that manages over $2 billion of insurance in force. Her background as a historian prepared her to be a cultural disruptor who is fortunate to serve as a business adviser and champion of diverse communities to create successful collaborations.

Her board service includes the Durham Chamber of Commerce, St. Joseph’s Historic Foundation, Museum of Durham History, Durham Committee on the Affairs of Black People, Yo Durham, the Duke Health System Chancellor’s Advisory Committee, North Carolina Council on Economic Education, Association of Black Estate Planning Professionals, North Carolina Business Council on Education, Governor Appointee Justus Warren Stroke Task Force, Durham Committee on the Affairs of Black People, Lincoln Community Health Center Foundation and the UNC-Chapel Hill School of Media and Journalism Foundation.

She is a graduate of UNC-Chapel Hill and NC State University. Her professional designations include a Lean Six Sigma Green Belt. She is a member of Iota Phi Lambda Sorority, Inc. and the Links Inc. Her greatest joys include spending time with her husband and their two sons as well as serving as the Co-Youth Director in her local church.

Bob Bell Founder, House of Cheatham

Founded in 1924, and currently headquartered in Stone Mountain, Georgia, House of Cheatham is one of the oldest continuing manufacturers of personal and beauty care products in America and is a founding member of the Global Beauty Alliance (GBA). . From Polly Peachtree products sold during the early 1900’s to the popular 21st-century brands like Organics by Africa’s Best, House of Cheatham brands have become household names in the United States and abroad.

House of Cheatham is a global marketer with international distribution throughout the Caribbean, South America, the United Kingdom, the

Middle East, Pacific Rim and Africa. Cheatham is one of the oldest continuing manufacturers of personal and beauty products in the United States.

House of Cheatham product therapies addresses and satisfy basic skin and hair care needs for people of all ethnicities, with a special emphasis on women of color throughout the world. Its retail partners trust its business ethics, dependability, and the strength of its brands, while consumers rely on high-quality products with value-added benefits and affordable prices with every purchase. House of Cheatham products are sold in mass market retail chain, drug and grocery stores including Wal-Mart, Walgreens, Family Dollar, Kroger, Dollar General, CVS, Kmart, and Sally Beauty Supply.

Its products are also found in most neighborhood beauty supply stores, nationwide. House of Cheatham brands includes Africa’s Best, Kids Originals, Aunt Jackie’s Argan Smooth, Men’s Texture My Way, Red Fox, Trends Natural Therapy and Blue Duchess.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Bob Bell

Founder House Of Cheatham

Beauty Ambassador Styling Tools

By Sara Rueda

Step into the New Year with Textured Tresses

The end of the year is a time for reflection. A time to look back and smile at all of the memories created, and one-of-a-kind experiences. So, let’s take a moment to think on all the gorgeous hairstyles 2018 brought us. From glam to bohemian and inbetween, the trends were addicting. We styled them and wore them over and over. All year long. It’s easy to do when you have the right hair tools to craft perfection, and Gold ‘N Hot has just those tools.

One of our favorite 2018 looks went by a few names. You probably heard one or more, like Micro, Diva or Natural Curls, or even, ‘Faux Perms.’ Whatever the name, the style was easy to recognize with tight, bouncy curls en masse. Our 24k Gold 3/8” Spring Curling Iron was the go-to for this sassy style. The slim barrel is perfect for forming extra-tight spiral curls and ringlets, and even better for touching up naturally curly hair. In addition to the ideal barrel size, the unique styling surface allows for even heat distribution for beautifully defined curls and volume with a longer-lasting hold so that you can flaunt this style from day to night. Because we believe different hair types shouldn’t be a roadblock to achieving any style, this curling iron is equipped with an Adjustable Temperature Control so you can customize for your hair type (between 200and 500-degrees Fahrenheit). This curling iron creates perfectly contoured curls on any hair texture.

Meet

Sara

Sara Rueda, Content Marketing Manager

Looking ahead to 2019, there’s no shortage of fabulous hair headed our way. Runway styles showed the devotion to natural hair textures is not slowing down anytime soon. The above mentioned ‘Diva Curls’ look like they’ll be sticking around a little longer. For an effortless look, try curling hair in different directions for the ultimate “unconstructed” look.

Whatever style you opt for first, combatting dryness is imperative for healthy-looking, shiny results. Stylists and hair enthusiasts alike turn to our Professional Conditioning Heat Cap for the ultimate treatment. No matter the style, hair receives deep conditioning for sultry-soft and revitalized results. Three controlled heat settings provide styling versatility and, best yet, a reusable/ washable inner liner cap is easy-to-clean for plenty of usages. Add some Vitapointe Crème Conditioner for even more amazing results. Help strengthen and condition hair for less frizz and breakage, so your focus can be on creating and showing off gorgeous styles all year long.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @ goldnhotelite.

4 Trends That Ruled 2018

For the beauty industry, 2018 was all about experimenting with the unexpected. Many trends included all-natural products not typically earmarked for skin and hair, but were proven to work wonders on both. Also, people wanted to try something a little different, a little daring. That left them reaching for products with controversial ingredients or trying out something new and saying ‘so long’ to the same old look. That’s why these four beauty trends ruled 2018 and will undoubtedly move full steam ahead into 2019.

Black Seed Oil

Black seed oil may have been a significant beauty trend this year, but it is a health and beauty secret that dates back to ancient civilizations. Also known as black cumin oil, it was widely known in some cultures as a treatment for anything except death.

But in 2018, it was a remedy for dead hair ends. Products like the Revlon Realistic Black Seed Oil collection can be a miracle for damaged, dry, and even thinning hair. It strengthens hair and fortifies the roots to minimize hair loss thanks to calcium, potassium, and zinc, along with at least 100 other nutrients. It’s also used to condition hair and reduce the appearance of frizz and

flyaways. It nourishes hair cells, softening strands and making them more manageable for daily styling.

Black seed oil is also trending in skincare products because it’s a multipurpose miracle worker. It has anti-inflammatory properties that can minimize the appearance of acne and reduce puffiness. Have other skin irritations that cause redness? Black seed oil can help with the side effects of eczema or rashes, too.

As an oil full of fatty acids and amino acids, black seed oil is a natural moisturizer for skin. Its antioxidants also protect skin from damage due to free radicals that can cause signs of aging, like fine lines and wrinkles.

Pastel Hair Colors

Channeling your inner mermaid? Pastel hair colors are a fun way to add uniqueness to your look. This trend became popular several years prior, but beauty brands continued to innovate their box color products to with fade-resistant formulas and nuanced tones. Pinks, blues, and purples are especially popular pastel choices - or why not all three?

Light colored hair, like blonde, is typically the best canvas for this quirky trend. So many of your customers may lighten their hair considerably before depositing their pastel

hue of choice. Those who were unwilling to commit to this trend opted for trying temporary such as the Dark & Lovely Go Intense Color Sprays. You can step out with a new ‘do and wash it out the next day. They are heavily pigmented so that the color pops on textured hair. This is also a great alternative to boxed hair dye or bleach, which can cause significant damage to hair.

If your customers are looking for something more permanent, choose a dye that’s long-lasting and bright so the pastel colors won’t go unnoticed like Sparks Long Lasting Hair Color.

Charcoal and Clay

I bet you’ve seen people all over the web DIY-ing face makes with activated charcoal and bentonite clay. Well, there’s a good reason. Both of these ingredients absorb everything from chemicals to daily dirt and grime and prevent it from entering your pores.

Activated charcoal was originally known for its use in detoxification and as a teeth whitening aid. Now, it’s widely used in beauty products, specifically those made for skin and hair. It deep cleans your pores, reducing their size and visibility. It also treats and prevents acne by removing toxins from the skin, absorbing the bacteria, and balancing oily skin.

Using activated charcoal on your hair can also wash away impurities like oil and dirt. Removing all that oil and build-up can actually restore volume to your tresses and leave them feeling lighter. Plus, activated charcoal won’t leave behind any residue or dry out your hair.

Clays have been used in face masks for years, but like the popular Aztec Secret Indian Healing Clay has caught the attention of many in 2018. There’s a lot to like about this natural product. Similar to activated charcoal, toxins stick to bentonite clay when it’s applied to the skin. It can be used as a spot treatment for acne or other skin irritations or apply it as an all-over face mask to clear out pores.

You can use bentonite clay up to once a week to see its many benefits, like glowing skin and fewer blemishes. More frequent use can result in dry skin, however. There’s no need for your customers to head to the spa when they can find bentonite clay in your store and make their own face mask right at home.

CBD Infusion

Drumroll, please. The biggest beauty trend of 2018 is the addition of CBD into the beauty industry. Cannabidiol, or CBD, is a compound of cannabis sans THC that is thought to have major health benefits. That goes for your skin, too.

Studies have shown that using CBD leads to more youthful, glowing skin. It also has anti-inflammatory properties that reduce acne and other skin abrasions. As for your hair, CBD is rich with vitamin E and fatty acids that make hair stronger and promote growth. It’s also good for your scalp and reducing the build-up of dry skin and oil. That’s why beauty enthusiasts are clamoring for products like the Ecoco Eco Natural Cannabis Sativa Oil Lotion.

While CBD beauty products were the rising star in 2018, we’ll surely see this trend grow over the next year as more people become familiar and comfortable with this controversial ingredient.

While these trends reigned supreme in 2018, you can anticipate their longevity well into the New Year.

BODY LOTION

Topiclear Coconut Skin Tone Body

Lotion helps eliminate spots and blemishes. Clears dark spot areas of the skin. Often used on knee caps, elbows, under arms, and feet. Creates an even, lighter, lovelier appearance.

HAIR COLOR

Fall In Love With SPARKS! SPARKS offers 25 different shades of long-lasting, super-pigmented, intermixable, at-home hair color (no developer needed)! ‘Tis the season for a new you! Learn more at www.sparkscolor.com

THE ESSENTIALS Products to Stock

PINEAPPLE PUNCH BATH & BODY

Unfurl Your Curls! Nature’s Protein has re-emerged with a remarkable Curl Mousse, Hair Softening Tonic and Moisture & Shine Mist. Formulated to provide your hair with the best care, these amazing new products are sure to add moisture, provide curl control while leaving your hair healthy and full of luster.

CURL MILK

Need moisturized curls and elongation? The Murray’s Beeswax Style & Curl Milk has you covered. It is perfect for the super dry, super kinky/ curly naturalisata that needs added lubrication to lock in moisture and deliver the stretch needed for newer curl styles.

THE ESSENTIALS

Products to Stock

CASTOR OIL BUTTER

When you have dry hair and scalp, sometimes you need a product that will do double duty. Thankfully, there’s Sunny Isle Jamaican Black Castor Oil Pure Butter is available to address both needs. The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into Pure Butter! The conversion of Jamaican Black Castor Oil into Pure Butter is revolutionary and the first of its kind. Plus, it 100% natural..

PROTEIN TREATMENT

ApHogee Two-Step Protein Treatment is a salon-service product unlike any product available for at-home use. This unique treatment is formulated with magnesium and modified proteins which fuse into the hair with the application of heat. After rinsing and moisturizing with ApHogee Balancing Moisturizer, clients are astounded with the results. The result is that breakage is drastically reduced.

1

The 10 Top-Selling Products of the Year

Jinny Beauty Supply sales thousands of products every year. From hair gels to shampoos and edge controls, there are plenty of products available for OTC retailers to purchase. However, there are a few, elite items that sell in high items and fly off the shelves. To end 2018 with a bang, we compiled the Top 10 products that sell the most units and are in constant demand. You won’t go wrong purchasing these guaranteed sellers.

Ampro Pro Styl Super Hold Gel AM40840

Why It’s the Top Contender

This is a staple in many customer’s styling arsenals. Known for its superior hold and smooth finish, this gel makes updos and ponytails look sleek and polished.

Highlights

• Alcohol-free

• Extra hold

• Paraben free, protein-rich, vegan and non-flaking

TCB No Base Crème Hair Relaxer

SN81408

This professional hair relaxer straightens and conditions hair for phenomenal results.

3

Wild Growth Hair Oil WGC100

A cult favorite, this oil helps condition, detangle and encourage hair growth.

7

Bronner Bros. Pump It Up! Gold BB1634

This classic styling spritz offers superior hold and “freezes” the hair in place.

4

J. Strickland Blue

Magic Conditioner Hair Dress ST157

This hair dress has been around for decades and continues to be a go-to item for natural and relaxed customers.

8

Schwarzkopf Henkel got2b Ultra Glued

Styling Gel AA90929

Whether you’re laying your edges or securing a lace-front wig, this glue is a must-have for every customer.

5

Bigen Permanent Powder Hair ColorOriental Black 59 NC59

This permanent hair color is a mainstay for those who want black, fade-resistant hair.

9

SoftSheen-Carson Let’s Jam! Shining & Conditioning Gel Extra Hold CRO02927

This gel not only provides a firm hold but it conditions the hair and infuses intense shine.

6

Ecoco Eco Styler Gel –Olive Oil NEI711

This gel not only moisturizes and tames frizz, but its nourishing formula offers max hold, too.

10

Murray’s Edgewax MU27100

Slick down your edges without the flakes with this premium edge gel.

AWARDS 2018

We congratulate OTC Beauty Magazine’s 2018 winners as well as honorable mentions. We also extend our greatest gratitude to all of our advertisers. Thank you for your support!

Best Cover

WINNER: Strength of Nature June 2018

Honorable Mention: Crème of Nature March 2018

WINNER: Coty

Honorable Mention: Brock Beauty

WINNER: Inspired Beauty

Honorable Mentions: Crème of Nature, Strength of Nature

WINNER: Ecoco Eco Style CBD Oil Gel Honorable Mention: P&G

WINNER: DevaCurl Honorable Mention: P&G

Tae H. Jhin Awards 2018

Each year, Jinny Corp. presents its manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition of their achievements within the industry.

Congratulations to all!

Andis T-Outliner Trimmer

Taliah Waajid Curly Curl Cream

Top All-Around Brand

Top Broker Representative

Cantu

Derek Lee, First Choice Sales

Wahl

Fisk Sunflower

The United Georgia Beauty Supply Association Celebrates its First Trade Festival

The United Georgia Beauty Supply Association (UGBSA) celebrated its first trade festival at the Infinity Energy Center to large crowds on September 30.

Attendees were greeted to a formal ribbon cutting service for the inaugural festival, before walking onto the trade show floor. Visitors were provided warm baked goods and coffee for breakfast and later an extensive lunch buffet. OTC retailers were also encouraged to attend several workshops and convene for a formal presentation that included raffle giveaways.

The festival was filled with a variety of vendors and businesses, from hair extensions to clothing companies. Many shows focus solely on hair care and styling items; however, the festival showcased a broad variety of other product categories. This was an intentional move, said UGBSA Vice President Peter Chi.

“The hair (product category) is important but many new items like

cosmetics and clothing these days are getting very popular, and things are getting more diversified,” he said.

While this was the first show for UGBSA, it is hardly the association’s first experience with trade shows. The UGBSA split from the Georgia Atlanta Beauty Supply Association – an organization that hosted many festivals. So planners are familiar with hosting a successful trade show.

For September’s festival, planners anticipated that 2,000 OTC retailers attended the event. Association members expressed an expectation of an event higher attendance for future shows.

“We expect that the show will be this size next year, but in 2020 it will grow, in part because the facility will expand. It is currently 50,000 square feet, but it will expand to 100,000 square feet,” Chi said.

Planning for the next UGBSA Trade Festival is well underway. Chi said the next show would be held on June 30.

Urban Beauty stylist Aissatou Josette was seen installing Queen B hair at the JBS Hair booth.

Urban Beauty models greeted passersby at the festival.

Morrishane Collins and a fellow Strength of

colleague greeted customers.

Ecoco’s promotional team handed out samples to attendees.

Andrew Johnson and Ken Klibaner with Andis Company were in attendance at the popular festival.

Andy Lee and Sean Lee of Annie International Inc. were in attendance.

Cynthia Morrison of House of Cheatham was excited to be at the inaugural trade festival.

Susan Delucia of Coty and a fellow attendee were excited to be at the festival.

RA Shea Butter booth.

Allan Watenaer and Barbara Kelly of P&G shared the news of their new Royal Oils collection with visitors.

Nature

Dream World Products reps were on site to meet with customers.

Ampro’s Pat Clark, Kevin Stewart and Robert E. Lee were among the many vendors at the festival.

Austin Rumsey and Korlette Johnson of Revlon met with attendees.

Bronner Bros. Booth

Thousands of attendees came to the festival.

Clothing vendors were featured at the festival.

M&M Products was in attendance to show off their latest items.

Thousands of attendees came to the festival’s formal presentation.

The United Georgia Beauty Supply Association Festival organizers smiled for the camera.

Several UGBSA officials toured the festival at the start of the event.

Festival organizers held a ceremony to conclude their first festival.

The festival provided lunch for attendees.

Customers enjoyed a buffet of delicious food.

Lace Fr t

Natural Deep Part Lace Front &

Sponsored by Andis Co.

Holiday Gifts CLIPPER TIPS

by Kenny Duncan

With the holidays approaching, the need to find for the perfect gift for that special someone in the lives of your customers peaks during this time. This also creates an opportunity for your salespeople to suggest to customers the perfect gift for their loved ones. Below are a few clipper-related gift suggestions that could help meet your customers’ needs, while helping your employees close the sale.

The trend for male grooming has grown from clean-shaven chins to neatly trimmed goatees and various lengths of finely groomed beards. Modern male grooming in between visits to the barbershop includes electric shavers, clippers and trimmers to help maintain clean looks.

Suggestion #1 - Andis Profoil™ Li Shaver

This shaver is for the man with a goatee or mustache that still desires a clean-shaven face. It’s a lithium-ion powered rechargeable shaver with specially designed independent foils that create razor-close shaves without the razor burn.

Suggestion #2 - Cordless T-Outliner® Li Trimmer

The T-Outliner has been used by professionals and consumers alike for years to shave and outline facial hair. It’s especially useful for the man whose skin can’t take a razor-close shave or has a full beard and desires to keep his cheeks shaven. The all-new cordless version of this best-selling tool is now available. Now, this tool isn’t for everyone as it has a higher price point and is developed for professionals. However, if you have a discerning customer that wants the same tools the pros use – this is the ticket! The less expensive cordless trimmer alternative would be the Slimline® Pro Li.

Suggestion #3 - SuperLiner® Trimmer with Shaver Attachment

This trimmer is for the guy who is comfortable outlining his own facial hair and desires a close shave, too. The SuperLiner’s T-blade trimmer attachment will deliver clean, close and comfortable outlining. For those wanting a closer finish, the shaver attachment will shave the stubble down to baby-smooth skin. The Andis Superliner offers incredible value because it’s two tools in one!

During the holiday shopping season, I would also suggest your store employ one of these three ways to highlight the products mentioned above:

1. Move these tools to highly visible locations

2. Make signage to highlight tools, and/or

3. Have a staff briefing to ensure these gift ideas are added to their sales pitch.

Have a happy and successful holiday season!

For more information about the tools mentioned above visit andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

Beauty industry celebrates innovation at in-cosmetics North America

• Education program hailed a huge success, with almost every Marketing Trends session a packed house

• in-cosmetics North America attracted 6% more professionals this year, with a total of 2,670 unique visitors attending the event – one in 10 were from indie brands

• Shiseido was crowned Formulation Challenge champion, with 145 industry professionals watching the competition unfold

With an action-packed program of interactive activities and an increased focus on helping indie brands create innovative new products, the third edition of in-cosmetics North America was a huge success according to the region’s beauty marketers and cosmetic chemists.

Billed as the most interactive exhibition dedicated to personal care ingredients, in-cosmetics North America’s Formulation Lab, Sensory Bar, Focus on Marketing Tours and Speed Networking sessions put innovation in the spotlight, providing attendees with a unique opportunity to connect with the world’s leading suppliers.

Jean McCormack, Technology Manager at Vantage Speciality Ingredients, commented: “We found in-cosmetics North America to be brilliant for our needs and sourced great new potential from being present at the show. We also took part in the Speed Networking event, which was absolutely excellent. It revealed multiple business leads for us and we loved it - a great initiative from in-cosmetics.”

Not only that, in-cosmetics North America’s renowned education program brought together international experts who delivered exclusive information on the trends set to shape the North American beauty market. Conference attendees remarked that the show had its finger on the pulse, with more than 55 sessions dedicated to key topics such as the skin microbiome, sustainable cosmetics, J-beauty and vibrational cosmetics.

Varada Sulakhe, Formulation Chemist at Intercos America, said: “I have attended in-cosmetics North America three times and it is perfect for me, as a formulation chemist, to meet people and be introduced to new ideas. The show is amazing in its innovation and inspiration.”

A unique opportunity to interact with ingredients

Supported by the Independent Cosmetic Manufacturers and Distributors association (ICMAD) and Personal Care Products Council (PCPC), this year’s event – which returned to the Javits Center in New York City from 17-18 October – was designed to help cosmetic manufacturers identify the world’s most exciting ingredients. However, in-cosmetics North America went one step further than other traditional exhibitions, enabling marketers and chemists to get hands on with materials and uncover the stories

behind the science.

A series of Focus on Marketing Tours, hosted by leading beauty consultant Cherie Buziak, ran throughout the event, with marketers and brand specialists battling for the limited places. In total, 74 participants were given an exclusive guided tour around the show, enabling them to identify new technologies and textures, designed specifically for product development.

Cherie Buziak, founder of Beauty Edge, commented: “This year we were inundated with requests to join the tours. Marketers play a pivotal role in the new product development process here in the US and it’s imperative that they are able to understand how new ingredients can create a more impactful marketing story. incosmetics North America has fully grasped that concept which is why the event is becoming so valuable to the region’s beauty industry.”

Demonstrating the show’s commitment to providing the premier platform for R&D professionals and indie brand owners to connect with suppliers, in-cosmetics North America featured a brand-new Speed Networking session. An air of excitement filled the room as dozens of suppliers braced themselves to meet representatives from some of the North America’s most innovative cosmetic/ contract manufacturers. And with just five minutes to establish whether there was going to be a long-term relationship, the meetings were intense but hugely valuable.

Monica Lira, Chemist at indie brand Dermologica, said: “The sessions were extremely useful and I met with several different suppliers – many of whom I had not heard of before.”

The event’s Formulation Lab was another interactive area of incosmetics North America that was curated to inspire cosmetic chemists. Run by Belinda Carli, Director of the renowned Institute of Personal Care Science, leading ingredient suppliers – including Kobo Products, Sensient Cosmetic Technologies, Univar and EMD Performance Materials – gave exclusive practical advice to help brands develop unique products.

Over two days, 146 formulators and R&D professionals joined the lab sessions. One of the best attended this year was Sensient Cosmetic Technologies’ demonstration of how to create natural

(in-cosmetics North America’s continued)

foundations. The company’s expert formulators explained how chemists can use natural surface treatments, such as HLC (Hydrogenated Lecithin), to easily formulate cold processed W/O foundations while decreasing development times and costs.

Belinda Carli said: “The Formulation Lab gives chemists a unique opportunity to learn about the intricacies of ingredients directly from the suppliers. This year’s sessions were incredibly well attended and focused on solving specific formulation challenges, such as enhancing the process of creating innovative, personalised beauty products.”

With it becoming increasingly important for beauty brands to incorporate multi-sensory experiences in their products, incosmetics North America also gave marketers and chemists the chance to get hands on with new formulations that will tease the senses of their customers. The Sensory Bar showcased innovations from nine suppliers that demonstrated new textures and sensations, symbolic fragrances and novel tastes for oral care products, all to help brands capture the consumer’s attention.

Alessia Pernarella, Cosmetics Chemist at Cosmo International, said: “I loved the Sensory Bar – It is so beneficial to be able to feel and experience the textures and smells, rather than simply read about them. It is a great initiative and an incredibly useful tool.”

The Sensory Bar was perfectly complemented by the show’s Make-Up Bar that allowed attendees to sample a diverse array of innovative pigments. And with the North American colour cosmetics market expected to grow by 8.1% CAGR between 2018-2024, there was no better place for beauty brands and contract manufacturers to get hands on with the technologies that will deliver captivating and trend-setting colour cosmetics products.

During the event’s Awards ceremony, a host of prizes were presented to the most innovative personal care ingredients suppliers. Picking up the Sensory Bar Award was Sumitomo Seika Chemicals for AQUPEC, while the Make-Up Bar Award went to Sandream Impact for its hydrating, plumping, brightening facial mist.

Helping indie brands thrive

As the status-quo of the beauty industry continues to be shaken by the inexorable rise of indie brands, in-cosmetics North America also introduced a program dedicated to helping niche, highly innovative businesses grab a piece of the action.

Indie brand owners were drawn to dedicated, valuable educational sessions, which provided founders with guidance on issues like marketing, establishing a brand and how to take a concept to inception. Hosted by Pam Busiek, President & CEO of ICMAD, the invaluable sessions concluded with speakers delivering up-todate legal advice on FDA registration requirements, regulations

and labelling.

Donna Pace, Owner of Jade Holistic Spa, said: “It was the focus on indie brands that attracted me the show. I attended many of the indie-focused sessions and found them to be really useful and informative.”

Innovation in the spotlight

The in-cosmetics North America Innovation Zone brought together 20 novel active and functional ingredients that have been launched in the last eight months, providing R&D teams with a time efficient way of identifying innovative solutions. Visitors poured over the area to learn more about the raw materials and technologies that will help inspire a new generation of beauty products.

Among the suppliers showcasing their products was Mibelle Biochemistry, who presented their incredible MossCellTec No.1 –an active to enhance the cell nucleus function to fortify the skin. With chemists paying particular attention to the ingredient, it was no surprise that the Swiss-based company scooped the incosmetics North America’s Innovation Zone Gold Award on the evening of the first day of the show.

Fred Zülli, Head of Business Unit at Mibelle Biochemistry, said: “We were very happy to receive this top award and a win here is highly regarded across the industry. I believe we won as our ingredient is unique and the result of much hard work!”

This year the Innovation Zone also featured unique formulations developed by ingredient suppliers, enabling visitors to test a product for its effectiveness, while leading trend forecaster Mintel ran regular Live Demonstrations that enabled marketers and chemists to touch and feel some of the world’s most innovative finished products.

The only place to expand your industry and technical knowledge

The in-cosmetics Group’s free-to-attend educational program saw trend forecasters, skincare experts, sustainability leaders and regulation gurus all came together to help R&D teams and brand owners grasp the opportunities and navigate the challenges presented by the ever-evolving beauty industry.

Christopher Chew, Product Manager at Modern Meadow, was one of the 2,700 industry professionals that attended the sessions. He said: “The content of the Marketing Trends sessions was great. Most valuable and interesting to me were the insights around market research – I will definitely attend the show next year.”

With sustainability very much in the spotlight, one of the most eagerly anticipated sessions at in-cosmetics North America focused on formulating and manufacturing natural cosmetics. One of the world’s leading commentators on sustainable cosmetics,

Industry

(in-cosmetics North America’s continued)

Dr. Barbara Olioso, Founder of The Green Chemist Consultancy, urged chemists to make positive changes to their formulation processes, such as using more concentrated products to reduce water use; minimise waste and transport; and utilise solar and wind energy in their work.

Across the globe, skincare product claims focusing on skin microbiome are mushrooming and many beauty brands are attempting to develop innovative new products in this area. With a packed auditorium of 95 professional, one of the world’s leading authorities on skincare research, Nava Dayan Ph. D led a session on making use of skin microbiome research in cosmetic product development. The panel – including representatives from the National Advertising Division of the Advertising Self-Regulatory Council, Amway Corporation and Medler Ferro Woodhouse & Mills – gave invaluable advice on protecting the intellectual property of the skin microbiome and highlighted potential paths to market.

The show’s Asian influence was brought to life with a special spotlight on J-Beauty. With beauty rituals from Japan becoming increasingly popular in the west, Florence Bernardin, Founder of Information and Inspiration and a renowned expert on the Asian cosmetics industry, explained to a captivated audience of USbased manufacturers how they can tap into this growing trend.

Focusing on the importance of regulations, J M Ansell, PhD, DABT, Vice President of the Personal Care Products Council, reviewed the history of ISO, the standard writing process and offered insights into a number of key standards explicitly or implicitly referenced by regulatory authorities, including ISO 22716, ISO 24444 and ISO 16128. He told R&D teams that industry legislation is constantly evolving and, as the world becomes more accessible, he highlighted the importance of understanding the differences in regulation between countries.

Meanwhile, the Technical Seminars provided another exclusive opportunity for visitors to familiarise themselves new materials and technologies as suppliers shared insights on innovative concepts. Using ingredients to meet specific consumer demands was the overriding theme for sessions this year’s program, with Charles River consultant Donald English delving into new ways of conducting microbial testing and quality control. Howard Epstein, Ph.D, Director Technical Service Cosmetics at EMD Performance Materials, also gave a fascinating insight into the science behind antioxidants, while Alexander Lorestani, CEO of Geltor Inc, highlighted novel ways that animal-free collagen can be utilised in formulations.

The creative juices were flowing at in-cosmetics

Since it was first launched in 2016, the in-cosmetics North America Formulation Challenge has become a key date in the industry calendar as brands and contract manufacturers attempt

to create a new beauty product from a mystery box of ingredients in just 90 minutes. And this year visitors to the show were able to watch the action unfold, with 145 people gathering to watch six teams battle to be crowned the region’s most creative R&D team.

This year, the Masterchef-esque challenge took a twist with judge Belinda Carli informing participants from Colgate-Palmolive, Johnson & Johnson, Unilever, Shiseido, Estee Lauder and Swiss American CDMO that they were not allowed to create a waterbased product. Despite many of the teams practising in the lead up to the event, the announcement visibly raised the stress levels and placed the teams under even more pressure.

After an intense 90 minutes and a scrupulous judging process –conducted by Belinda Carli and Sarah Jindal from Mintel – team Shiseido were revealed as winners with a Triple P Primer wowing the judges with an impeccable technical process and marketing story. Unilever, runner up in the previous two years, again picked up second prize with its Urban Eco-defense Eco Mist product.

Belinda Carli commented: “We decided to shake up the Formulation Challenge a bit this year and put the teams under more pressure, and it worked! This challenge really tests a chemist’s technical ability and requires the formulators and marketers to work together to create a product that is market-ready. Shiseido was a clear winner, but ultimately we were astounded by the quality of the concepts, which demonstrated the fantastic creativity and expertise we have in this industry.”

Mohammad Aziz, an Associate Chemist for Shiseido, said: “When we first heard the challenge rules – no water-based formulations allowed – we thought it sounded really difficult, so we spent the first 10 minutes strategizing our game plan. It was very high pressure to begin with, but we all pulled together to create a winning formulation. We are a very happy team!”

Returning for 2019

With the curtains drawn on another successful edition of incosmetics North America, the dates for next year’s event have been announced. R&D professionals and marketers will be able to join the region’s most interactive personal care ingredients event from October 23-24 2019 at the Javits Center in New York City.

Daniel Zanetti, Exhibition Director of in-cosmetics North America, concluded: “We’ve already had lots of positive feedback that business was brisk for ingredients suppliers, while formulators have told us that they’ve filled their contacts books with the names of potential new suppliers to help them create the formulations of tomorrow. We are already looking forward to providing an even more interactive experience for our visitors in 2019.”

For more details visit http://northamerica.in-cosmetics.com

Wahl Professional Announces Winners of Barber Battle II

W.E.A.T. Member Rick Morin Surprises Grand Prize Winner at his Shop

Sterling, Ill. (November 2, 2018) On Tuesday, October 16th, Kevin Nguyen (@yakuzabarber) got the surprise of his life when Wahl Education and Artistic Team (W.E.A.T.) member Rick Morin arrived at his barbershop to announce that he’d won the 2018 Wahl Online Barber Battle.

“Rick had asked me for a haircut, and when he came in for his appointment I saw his head was already bald, so I was a bit confused,” said Nguyen, an educator at the California Barber and Beauty College in San Diego.

Wahl Professional has been leading the barbering industry for nearly a century, with game-changing tools synonymous with quality. Now, Wahl has transformed the industry’s barber battle events by crowning the top three winners of its second online battle.

Social media played a large role in spreading the word of the digital battlefield, with entrants hearing about it on Twitter, Facebook, and particularly, Instagram. Kevin’s win and highlights from his video were broadcast to Wahl Professional’s Instagram and Facebook followers garnering thousands of views for the conclusion of the prestigious competition.

“Prior to Wahl starting this last year, an online battle had not been done by any other clipper company,” said Aaron Flick, Senior Marketing Associate, Professional Division, Wahl Clipper Corporation. “This year’s entries were incredibly impressive –there are a lot of talented artists out there – and Wahl is proud to bring such talented artists from across the country into one competition.”

unique opportunity that allows the winner to represent Wahl as an industry influencer and role model at major shows and more.”

Second-place winner Jose Montejano (@cant_be_faded) received three Wahl clippers and three Wahl trimmers, while third-place Stanley “Spodie” Holsey (@Spodiemasterbarber) won the 5-Star Barber Combo from Wahl Professional. The accomplishments of Montejano and Holsey were announced on Wahl Professional’s social media channels and Ambassador Program. Short vignettes from their submission videos accompanied the announcements to let viewers see the creative and talented work they produced. The winners’ videos can be seen at wahlbarberbattle.com.

Nguyen, Montejano and Holsey all preferred the creative cut challenge. “I was most excited about the creative cut because each time I create a design for my client it is unique because I never do the same design twice,” said Stanley Holsey. “I love seeing my imagination come to life on someone’s head.”

In addition to receiving the full 5-Star line of clippers and trimmers from Wahl Professional, as Grand Prize winner, Kevin will have an honorary one-year term as a Wahl Education and Artistic Team (W.E.A.T.) member. “I have always been in the barber battle scene, but the Wahl Online Barber battle is more about education which I feel like is an amazing switch up from your average battles.”

“Kevin will receive opportunities that are usually reserved for permanent members of the team,” said Laura VanderMoere, Global Director of Education for Wahl Professional. “This is a

Judges used an in-depth scoring system, awarding points on criteria including styling techniques, precision of blend, difficulty of the cut, and the overall look. Significant consideration was given when determining how online submissions should be scored. “Barber battles are about harnessing skill and creativity. I wanted to make sure the judging system accounted for all the little aspects, but also reflected the spirit of a live barber battle,” said Rick Morin.

What can future entrants learn from those who have already done it? That depends on who you ask. “My advice would be to choose your models wisely and to get out of your comfort zone,” said Nguyen. Montejano stresses getting out of your comfort zone as well. “Don’t hold back anything and let your skills and creativity shine,” he said. Holsey takes a big picture look. “You must understand the competition is much more than being a good barber and displaying your skills. Do your homework, study, never give up, never back down from a challenge, and take advantage of all opportunities to display your craft,” he said.

Artists who want their chance to compete for the ultimate barber bragging rights are encouraged to register for the Wahl Ambassador Program at wahlpro.com, as details for the next competition are expected to be released early in 2019.

in-cosmetics Formulation Summit draws international attention as it explores the emerging world of bespoke beauty

The in-cosmetics Formulation Summit 2018 set the agenda for the new, rapidly growing and exciting area of personalisation, which saw delegates from over 24 countries gather at the Grange Tower Bridge Hotel in London to gain an insight into the world of bespoke beauty.

The hot-topic theme of ‘Up Close and Personalised’ attracted 140 attendees – of whom 73% travelled internationally from countries including Canada, Indonesia, South Africa, Iceland and Thailand – to benefit from cutting-edge insight and scientific analysis of personalised beauty. A line up of more than 20 industry experts examined how brands need to respond to this growing trend in order to keep pace with competitors, how best to tap into this trend and how to customise their own product innovations in order to capitalise on this phenomenon.

The two-day conference was opened by Chair Dr Barbara Brockway, Director, Personal Care, Applied DNA Sciences, who offered an introduction to Artificial Intelligence and Augmented Reality in the beauty arena.

Vivienne Rudd, Director of Global Innovation and Insight, Beauty & Personal Care at Mintel, followed, delivering an eagerly anticipated and well-received presentation that outlined the trends in personalisation in all aspects of beauty and offered a glimpse of what will come next.

A firm highlight from the programme was ‘Exciting innovations in personalised haircare’ delivered by keynote speaker Lauren Bowker, alchemist and Founder of The Unseen. Bowker gave her insights into what personalisation means, while explaining how she blends art, design and science to create a ‘magical’ product. Her session coincided with the launch of the company’s latest products, including a colour-changing hair dye and a blusher that blushes with the wearer, which wowed everyone in the room.

Richard Oliver, CEO of The Unseen, said the Summit was the perfect forum in which to launch and demonstrate the company’s exciting new products due to its global and targeted audience, all

of whom are working to push the boundaries of formulation and innovation. He said: “The conference is a melting pot of creativity and ideas where influential people are able to gather and connect.”

Another popular presentation, delivered by Rogier van der Heide, Chief Strategist at Curiosity Group, was entitled ‘Formulating the Customer Experience’. Van der Heide’s engaging and thought-provoking talk covered the digital disruption of the skincare market and how companies can best embrace the new opportunities this disruption brings. He highlighted that through the use of data, skincare brands can offer more relevant products and personalised services to their customers.

Shifra Liba Klein, Senior Scientist, Johnson & Johnson said about the event: “The Formulation Summit was fantastic – I learned a lot! The conference had a good structure and covered relevant topics, offering a brilliant introduction to AI with perfect insight offered by the speakers. I was really impressed with the innovative approach and attending was definitely worthwhile.”

Chair Brockway added: “This year’s event was a huge success and highlighted how personalisation is one of the key upcoming trends in the cosmetics and personal care industry. Our speakers showed how exciting products can be created to provide consumers with bespoke beauty – and brought the concept to life. The Summit provides the perfect place for those at the forefront of industry evolution to share and build on ideas that will ultimately lead to the creation of future innovations.”

Roziani Zulkifli, Exhibition Manager, said: “The Formulation Summit always aims to be ahead of the curve, and this year’s theme of personalisation hit the mark. While still in its infancy, it is a rapidly growing phenomenon that beauty industry professionals cannot afford to ignore. The conference draws like-minded, ambitious cosmetics and personal care professionals to one place where they are able to connect with peers and inspire one another.”

The Formulation Summit will return to London for its fifth year in 2019, with dates to be announced soon.

ANDIS® COMPANY EXPANDS EDUCATIONAL TRAINING TO SALON INTERNATIONAL

Over 20 European Educators Joined Andis Company at the United Kingdom’s Largest Professional Hairdressing Exhibition

LONDON (October 2018) – This month, Andis Company joined over 400 brands to showcase a variety of products, equipment, services and training for hairdressing professionals around the globe at Salon International in London, United Kingdom.

incredible talent to our education team at a national and global level,” said Jessica Zeinstra, Global Education Director at Andis Company. “We look forward to expanding and solidifying our capabilities in Europe and beyond by sharing our expertise with top notch talent across 19 countries and counting.”

As part of the weekend’s events, Andis sponsored two stage presentations on Saturday and two competitions on Sunday: HJ Men’s Afro Barber of the Year won by Emmitt Williams and HJ Men’s Barber of the Year won by Harry Rushton. A few of the brand’s international educators from Europe, India and Israel also took the Andis stage to offer live coaching and training sessions to showcase how to achieve the top trends and styles. The brand continues to share their commitment to developing the educational tools needed to jumpstart a career in the barbering industry through a variety of initiatives such as online programming, training events and live demos.

“We couldn’t be more excited to continue building and adding

Andis’ online educational program, Master Barber School, is dedicated to inspiring and teaching professional hairstylists through how-to videos, step-by-step guides, expert voices and engaging classes by professionals. Most recently, the brand launched its third edition to the clipper cutting series, Clipper Cutting 301: A Guide for Cutting HighlyTextured Hair, as one of many free resources available to enhance one’s career as a hair professional.

For more information on Master Barber School and to view educational resources, please visit www. masterbarberschool.com or www.andis.com.

NEW! Olivia Garden® EcoHair™ Thermal Collection Olivia Garden Extends EcoHair Brush Collection

About Olivia Garden

Olivia Garden®, a leader in the hair care industry for over fifty years, introduced the first ecofriendly brush collection in 2006 using a design patent that included striped bamboo. Now to close out 2018, with advanced technology and innovative ingredients, Olivia Garden is expanding its line of bamboo brushes.

The EcoHair™ Collection uses a new proprietary bamboo technology with an anti-slip grip and ergonomic handle that is softer, more durable, and easier for styling. Bamboo is a 100% natural renewable resource, unlike wood, that preserves the natural forests and surrounding eco-systems.

The new EcoHair™ Thermal brush design features a ceramic coated barrel that works to heat faster and retain heat longer. In addition to its barrel design, the brushes include ionic charged bristles that hydrate the cuticle while adding shine and eliminating frizz and flyaways. Their special anti-slip grip and hand-carved neck groves guarantee fast rotation while maintaining a grip. The overall results are faster and better styling.

EcoHair™ Thermal Brush Collection is available in for barrel sizes from 1” to 2” ($16.50 - $26.50) starting November 2018.

For 50 years, Olivia Garden has been a leader in the hair care industry. With professional quality hair brushes, chic salon apparel, and hairrelated accessories for salon professionals and consumers alike, Olivia Garden products are sold in major beauty retailers, beauty salons and boutiques worldwide. Olivia Garden is so sure of their superior manufacturing that a limited lifetime warranty against defects is included with all their product purchases.

Follow us on social media: @OliviaGardenInt #OliviaGarden @OliviaGarden_ES For more information, please call 1-800-922-2301 or visit www.oliviagarden.com

MISS JESSIE’S EXPANDS ITS LINE WITH FIVE NEW PRODUCTS

A pioneer in the natural hair care industry, the Brand continues to celebrate multicultural hair

Miami, FL – Miss Jessie’s, a nationallyrecognized leader at the forefront of hair care, launched five new products to serve the beauty needs of multicultural women with textured hair. Whether curly, wavy or kinky, women are embracing their natural hair more than ever before. Natural hair is naturally beautiful, and no matter where they are on the diverse natural hair spectrum, Miss Jessie’s offers an expansive line of new and bestselling products to suit their ever-evolving needs.

“Since our debut 20 years ago, Miss Jessie’s has developed high-end, salon quality products at affordable prices,” said Miko Branch, Co-Founder and CEO of Miss Jessie’s. “Our rich legacy of original innovation continues with the introduction of these newly designed hair care products, all crafted with award-winning expertise and served with love.”

Hair is a reflection of a woman’s identity, and affects her level of confidence. After all, when she looks her best - she feels her best. Miss Jessie’s is sold online, in beauty salons nationwide, and across the country at mass retailers: Target, Sally Beauty Supply, Walgreens, CVS, Walmart, and HEB. Celebrity fans include Alicia Keys, Joss Stone, Halle Berry, Keri Hilson, and Rhianna to name a few.

MISS JESSIE’S CURLS SO FRESH™

Miss Jessie’s Curls So Fresh™ is a super lightweight spray that packs a lot of curl power with instant hydration, maximum moisture and simplicity of styling. There is no need to start all over and shampoo since it kick-starts second, third, and even fourth day hair into high gear.

Just spray on Miss Jessie’s Curls So Fresh™ and revitalize your curls. It energizes your curls with an infusion of moisture and shine that hydrates your curls, promotes curl

formation, and revitalizes curl definition while reducing frizz. Use Miss Jessie’s Curls So Fresh™ whenever your curls need an extra boost.

Miss Jessie’s Curls So Fresh™ suggested retail price is $11.00 (8.0 oz. bottle).

Directions: Spray Miss Jessie’s Curls So Fresh™ directly onto dry hair, then finger rake through hair until hair is fully covered. Scrunch hair for added volume. Let your newly refreshed curls air dry or for a quick result, use a diffuser attachment with your blow dryer.

MISS JESSIE’S GROW STRONG MAFURA OIL™

Miss Jessie’s Grow Strong Mafura Oil™ is the perfect hair and scalp oil treatment for maximum hair growth of your coils and curls. It can be used to hydrate your hair and scalp, encourage hair growth, and even help reduce split ends. This formulation is infused with soybean oil, seed butter, avocado oil, castor oil, jojoba seed oil, argan oil, sweet almond oil, Abyssinian oil, and coconut oil.

Miss Jessie’s Grow Strong Mafura Oil™ is known to provide major moisture, prevent hair breakage, strengthen your natural hair, soothe and relieve dry and/or itchy scalp, and deliver natural shine.

Miss Jessie's Grow Strong Mafura Oil™ suggested retail price is $11.00 (1.5 oz. bottle).

Directions: Squeeze a burst of Miss Jessie's Grow Strong Mafura Oil™ onto the palm of your hand, rub palms together and apply desired amount from root to the end of the hair. For Dry Scalp: Squeeze desired amount of Miss Jessie's Grow Strong Mafura Oil™ into applicator and apply directly to scalp in droplet form. Use the tips of your fingers to massage this anti-inflammatory oil onto your scalp in order to sooth dry or itchy areas. For best results, you may apply morning, noon and night.

Industry News

(MISS JESSIE’S

continued)

MISS JESSIE’S HOLD ME DOWN™

Miss Jessie's Hold Me Down™ is an extra strength, flake-free edge control with all day staying power for everyday use. It has been formulated to tame unruly edges, fly-aways, and baby hair.

Enriched with coconut oil and argan oil, Miss Jessie's Hold Me Down™ also adds shine and moisture without any greasy residue. This control gel spreads on quick and easy for perfect styling, and makes your styles flawless.

Miss Jessie's Hold Me Down™ suggested retail price is $10.00 (3.0 oz. bottle).

Directions: Apply Miss Jessie's Hold Me Down™ to your wet or dry hairline, edges or back of the nape with your fingertips. For more precision, use a toothbrush or fine tooth comb to smooth and sculpt your hair as desired.

MISS JESSIE'S GLOSS SO GOOD™

Miss Jessie's Gloss So Good™ is an ultra-smooth finishing mist that puts the spotlight on your curls by coating your coils with extra sheen without leaving any greasy or oily residue. It is enriched with an abundance of natural and exotic oils such as safflower seed oil, olive fruit oil, sesame seed oil, sweet almond oil, avocado oil, coconut oil, tamanu oil, prim rose oil, and argania spinosa oil.

These oils work in combination to replenish moisture, improve manageability, and, of course, add a high gloss sheen and finish to your natural and curly hair.

Miss Jessie's Gloss So Good™ suggested retail price is $11.00 (6.0 oz. bottle).

Directions: Spray all over your natural curls for a glossy finish. For more intense shine and moisture, section the hair and spray from root to end for maximum coverage.

MISS JESSIE’S HONEY CURLS™

Miss Jessie’s Honey Curls™ is a styling emulsion handcrafted with

love, and enriched by mother nature’s natural nectar – honey! Miss Jessie’s took extra time to create this sweet almond oil enriched styling emulsion that provides conditioning, hold, moisture, and all day shiny softness. The honey is the natural ingredient that locks in moisture and adds natural hold.

Inspired by our grandmother’s attention to detail, we blended Miss Jessie’s Honey Curls™ to a perfect consistency so that it spread smoothly for maximum coverage without any greasy build-up. Glide Miss Jessie’s Honey Curls™ all over your hair and let your curls soak up the sweet feel of natural and curly perfection.

Miss Jessie's Honey Curls™ suggested retail price is $16.00 (8.5 oz. bottle).

Directions: Evenly distribute a palmful or more to damp, freshly washed, conditioned and detangled hair. Spread a generous amount until you have good coverage. Make sure you scrunch the hair to encourage curl. To dry: either use a diffuser attachment on blow dryer to dry the hair or air dry and GO! To refresh curls daily, dampen hair and apply a little bit more of Miss Jessie'sHoney Curls™ and repeat steps above.

About Miss Jessie’s

Miss Jessie’s, the proven expert in curls, was founded in 1998 by sisters and professional hair stylists, Titi and Miko Branch. They debuted Miss Jessie’s in 2004. Inspired by and named after their sassy, independent grandmother affectionately known by all as ‘Miss Jessie,’ every Miss Jessie’s product is road tested in Miss Jessie’s Salon. This natural curl sensation first occurred by chance, when new mom, Miko, began sporting her naturally curly hair after baby bath time splashing made it impossible for her to maintain a straight style. Rather than fight her curls, she gave in and embraced her natural texture. Titi soon followed suit in transitioning from straight to curly. Their salon guests immediately took notice to their chic curly styles, and began requesting the same curly look. At the time, a majority of products on the market were devoted to straight styling or blowouts, and products supporting naturally curly hair styling and maintenance were very limited. Recognizing this void, the Branch sisters created Miss Jessie’s. Today, it is a multi-million dollar product line sold online and in retailers across the country.

To learn more, visit Miss Jessie's, and follow us on Instagram, Facebook, Twitter, and YouTube.

SHOW CALENDAR

DECEMBER

| JANUARY 2019

WHEN WHAT WHERE CONTACT

December

TBA PBA Executive Summit TBA probeauty.org/execs

December 3

Cosmetologists Chicago: Holiday Hair Event Chicago, IL americasbeautyshow.com

December 3 SpaHive Mastermind and Pop-Up Boutique Leesburg, VA spahive.com

JANUARY, 2019

January 7 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com

January 7-8 3rd Annual Salonex Mumbai, India http://salonex.in

January 12-13 MLB Original MW SuperBarber & Bty Show Rosemont, IL mlbmidwesttradeshow.eventbrite.com

January 13 Spa Hive Under the Stars Norwich, CT spahive.com

January 13-14 Cinderella Hair Extensions: 6 Methods Dallas, TX www.cinderellahair.com

January 13-15 National Retail Federation’s Annual Convention & Expo/Retail’s Big Show “Impact Happens Together”

New York, NY nrfbigshow.nrf.com

January 13-16 Strategies Incubator Seminar Austin, TX strategies.com

January 13-16 Strategies Internal Training Intensive Workshop Austin, TX strategies.com

January 13-17 ECRM/EPPS Cosmetics, Fragrance & Bath Orlando, FL ecrm.marketgate.com

January 14-15 Live Love Spa

San Diego, CA livelovespa.com

January 15Oct 24 CX Executive Academy Cleveland, OH thedijuliusgroup.com/project/cx-executiveacademy/

January 19-20 9th Annual Beauty Supply Store Opening Los Angeles, CA beautysupplyconference.com and Owners’ Conference

January 20-21 Int’l Beauty Exposition

January 20-21 Serious Business 2019

January 20-22 Redken Symposium 2019

Las Vegas, NV internationalbeautyexposition.com

New Orleans, LA seriousbusiness.net

Las Vegas, NV redken-symposium-2019

January 20-23 North American School of Podology: Moncton, NB, Canada www.northamericanschoolofpodology.com Certified Master Pedicurist

January 21-22 Beauty X Beauty Media and Influencer Summit Los Angeles, CA https://beautyxsummit.com/

January 22 The Spa Buzz Spa + Wellness Day Napa, CA thespabuzz.com

January 23-24 Indie Beauty Expo Los Angeles, CA indiebeautyexpo.com

January 23-25 Beauty & Anti-Aging Show Tokyo, Japan http://www.this.ne.jp/eng/

January 23-25 Organic and Natural Products Show Tokyo, Japan http://www.this.ne.jp/eng/

January 25-27 Beacon by Professional Beauty Assoc. Long Beach, CA probeauty.org/beacon

January 26-28 International Salon + Spa Expo (ISSE) Long Beach, CA probeauty.org/isselb/

January 26 North American Hairstyling Awards Long Beach, CA probeauty.org/naha

January 27 NASNPRO: FL Conf. for Salon/Spa Pros Boynton Beach, FL http://nasnpro.com/event/

January 27-31 John Paul Mitchell Systems Hawaii Seminar Honolulu, HI https://bit.ly/2MZoBFT

January 29-31 Nat’l Assoc. of Wholesalers-Distributors Washington, DC naw.org

EXPIRATION DATE: DECEMBER 31, 2018

1-800-535-6110

ATLANTA 1-800-936-8733 BALTIMORE 1-855-299-6909 CHICAGO 1-800-535-6110

1-800-936-8733

Customers Want Products That Work & Smell Great…

• Works great on color treated hair

• Helps eliminate dry, frizzy hair

• Boosts hair elasticity

• Restores scalp and hair back to its best pH

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What was your hottest-selling product in 2018?

2018년에 가장 많이 판매된 제품은 무엇입니까?

• What was your favorite, popular trend this year and why? 올해의 인기 트렌드 중 가장 마음에 드는 것은 무엇이며 그 이유는 무엇입니까?

• What have you learned from 2018 and how do you plan to make 2019 better for your business?

2018년에 무엇을 배우셨으며 2019년에 사업이 더욱 성공하기 위해 어떤 계획을 하고 계신가요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Yellow/White Shea Whipped

“Unscented, Lemongrass, Mango, Frankincense, Lavender”

“Distributors Discounts Available”

HIGHLIGHTS

• For all hair types

• CBD oil soothes scalp while adding healthy lipids to hair

• Black Castor oil promotes hair growth

• Olive oil provides moisture and shine

• Alcohol free

ECO Style CBD Oil Gel

Ecoco Eco Style Cannabis Sativa Oil Gel provides a weightless hold that is ideal for any hair style and/or hair color. This water-based formula is infused with Cannabis Sativa Oil, Black Castor Oil and Olive Oil to add incredible moisture and therapy to dehydrated hair while sealing in long-lasting style.