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July 2020

c ont en t s I n E v ery I ssu e

Editorial Letter

Marketplace

Home Hair Care

Hair Care Classics

Urban Call Briefs Leadership Profiles in Beauty

Beauty Ambassador A Guide to Help Style Happy Textured Hair

Therapy Trends Clearing the Path to Gorgeous Hair

Clipper Tips Optimize Clipper and Trimmer Performance With Regular Maintenance

Industry News

Reader Feedback

Ad Index

Product Spotlight Brittny Comb & Hair Cutting Combo

Top Sellers We take a look at the Top-Selling Wet Products at Jinny Beauty Supply.

OTC Beauty Magazine July 2020

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OTC Beauty Magazine July 2020

July 2020

c ont en t s Business Tips

7 Signs Your Team Isn’t Ready For Change By Liz Uram Identifying and solving underlying problems is the key to helping your team

prepare for change. These 7 signs can alert you to problems in the workplace

that affect your team’s ability to successfully pivot to a changing environment.

Sales Professionals Take Responsibility By Phillip Brand Clients appreciate a salesperson with empathy and the ability to develop a

total solution versus simply presenting a product. Although the basic rules of

selling, like credibility and effectiveness, haven’t changed a lot over the years, techniques that may have been effective years ago need to be reexamined to

meet changed circumstances. There are new rules in sales now. The new rules

include honesty and integrity; trustworthiness and dedication; fulfilling the real needs of the clients.

Seven Strategies to Boost Your Business Resilience and Weather the Storm By Jill J. Johnson When many are displaced from their work and income, it can be comforting to just hide because you are so overwhelmed. Yet those who recover

demonstrate resilience. They catch their breath and then move forward to

adapt, retool, and recover. Once the initial shock of an economic slowdown abates, you still need to be realistic. Any distressed economic situation will

not resolve quickly. So put your “long game” into play. The “long game” is your

Resilience Strategy. Here are seven ways to start planning your next steps with a more emotionally settled approach while harnessing your inner strength to rebound.

ON THE COVER The Mane Choice Hair Solution does it again with the Tropical Moringa Sweet OIl & Honey Endless Moisture collection. Made to battle parched tresses, this line is all about maximizing moisture retention. The advanced moisturizing blend is infused with essential vitamins and Moringa Oleifera Seed Oil, which is derived from The Moringa

Feature

Tree, also known as the “healing”

The New Self Care

hair shaft to infuse it with vital

Every year, there is a new wonder ingredient that manufacturers flock to for

moisture and nutrients. Power-

Black Castor Oil. Then there was, and still is, the infatuation with CBD and

and manageability.

more years, at least. But in 2020, brands are focusing their attention on your

For more information, visit www.

their product development. Some time ago, the rave was all about Jamaican hemp-based beauty products – we suspect that trend will be around for a few scalp, not your strands.

tree, that deeply penetrates the

OTC Beauty Magazine July 2020

packed to improve shine, strength,

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OTC Beauty Magazine July 2020

FADE FADE FADE

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

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CEO:

OTC Beauty Magazine July 2020

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Reuda Liz Uram Phillip Brand Jill J. Johnson

Columnists:

Lafayette Jones Elayne McClaine Eric Cheek

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable

*oil after disinfecting *oil after disinfecting *oil after disinfecting

product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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Editorial Letter by Jessica De Vault Hale

Home Hair Care Many of your shoppers are fans of Do-It-Yourself hair. Thanks to YouTube and other forms of social media, you can easily learn how to cornrow your own hair, install a roller set or event give yourself a trim. While some prefer styling their own tresses, many were forced into this task during the nationwide effort to quarantine and social distance. Salons all over the country were closed, and that meant that millions of women were left to figure out their hair for themselves. During this time, beauty supply stores were also closed, but now that the country is reopening, you may find that many of your shoppers feel empowered to do their own hair now. So you’ll want to be sure you’re equipped and ready to help address their immediate needs. First, we strongly recommend that you carry the classic products that have become just as common to use as our daily toiletries. We listed these items in our Marketplace on page 12. We also shared the hottest-selling wet products of the moment in our Top 5 column on page 38. You can also learn about one of the newest trends in hair care in our Feature story on page 34. Knowing what’s hot for the moment is also important, as your shoppers will lean on your store to carry all of the new musthaves. There is no telling whether we’ll be quarantining again in the future or not. So why not be prepared to help your customers create their own home hair care regimen? Jessica De Vault Hale EDITOR

OTC Beauty Magazine July 2020

Your thinking ahead will not only be appreciated but will also result in customer loyalty that can’t be bought.

OTC Beauty Magazine July 2020

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MARKET PLACE

HAIRCARE CLASSICS Some products have been around for years and are cult favorites in the multicultural community. Their efficacy is unmatched, and the results are always consistent and reliable. Chances are, you carry at least a handful of these products in your store if not all of them. Just know that they’re always on demand for a reason. Be sure to stock up on these classic products today!

Shine Gel A sleek ponytail can easily be achieved with the right gel. But when you want to moisturize and style your hair, you’ll likely reach for the Let’s Jam Shining & Conditioning Gel. It’s perfect for adding shine and extra hold.

Hair Gel Whether you’re shingling your curls or slicking your hair back for a smooth finish, Eco Styler Olive Oil. is a staple in every curly girl’s arsenal. There’s a reason why the company sells this holy grail gel by the tub fulls!

OTC Beauty Magazine July 2020

Hold Spritz Generations of Black women used Pump It Up! Super Hold Spritz to freeze their hair into place. Marcel curls and finger waves stayed in place for days with the help of this spray! It’s definitely a classic!

Pomade You can’t have hair waves without pomade. And the Deep Wave Forming Pomade has been a staple for this style for many years. It helps create, define and hold waves in place for a consistent look.

Silver-Friendly Shampoo When your silver foxes come into your store, they’ll likely need a shampoo that won’t leave their treses yellow or brassy. Enter: the One ‘n Only Shiny Silver Ultra Shampoo, perfect for preserving gray hair colors.

Extreme Hold Gel If you want your hair to stay in place and not move until your next shampoo, you’ll need to grab the Moco de Gorila. This gel is known for its extra hold and is a fan favorite.

OTC Beauty Magazine July 2020

HAIRCARE CLASSICS

Conditioning Cream When your strands are damaged and weak, chances are they’re in need of a serious deep conditioning treatment. That’s where the Queen Helene Cholesterol Hair Conditioning Creme comes in, ideal for intensive conditioning.

Wrap Mousse A wrap or roller set is incomplete without the Lottabody Wrap Me Foaming Mousse. Not only does it add body and shine, but it has long lasting hold without the flakes.

OTC Beauty Magazine July 2020

Natural Hair Shampoo Shampoos shouldn’t just cleanse the hair; they should also promote a healthy scalp. The Jamaican Mango & Lime Tingle Shampoo contains menthol extracts to stimulate the scalp, relieve itching and remove product build-up. Perfect for natural and protective hairstyles.

OTC Beauty Magazine July 2020

HAIRCARE CLASSICS

CoWash Many naturalistas rely on shampoos that are sulfatefree. Some either use conditioner as their hair cleansing agent. For those who need the gentleness of a conditioner but the cleansing effect of a shampoo, you can recommend the well-known As I Am Coconut CoWash.

Shampoo & Conditioner V05 has always been a classic brand, especially the VO5 2 in 1 Shampoo & Conditioner. Not only is it fragrant, but it cleanses and conditions with one use.

Moisture Shampoo If your hair is dull and dry, you’ll need to add products that have natural moisture like the Creme of Nature Argan Oil Moisture & Shine Shampoo. The entire Argan Oil collection has been popular for this brand, as it is known for it’s “exotic shine.”

OTC Beauty Magazine July 2020

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Business Tips By Liz Uram

Signs Your Team Isn’t Ready for Change It was a typical Monday morning staff meeting. The

skilled employee counted. The old problems were exposed and now they had new problems to deal with.

team gathered in the conference room to hear the usual reminders from the manager about the importance of following procedures. The team listened politely but responded with

The manager knew things needed to change but he didn’t know where to start. Identifying and solving underlying problems is the key to helping your team prepare for change.

silence when the manager asked if they had any questions. The following week the whole scene was repeated as if it were Groundhog Day.

These 7 signs can alert you to problems in the workplace that affect your team’s ability to successfully pivot to a changing environment:

Business was booming and the team was working hard to keep up with customer demand so the reminders were largely ignored and errors continued.

Silence Don’t assume that silence means agreement or is an indication of compliance.

Then everything changed. An economic downturn caused revenue to dry up, seemingly overnight. Suddenly, every customer, every dollar, and every 18

OTC Beauty Magazine July 2020

If your team rarely asks questions, voices issues, or offers ideas it could be a sign of a disengaged workforce. Employee disengagement costs companies

billions of dollars in lost productivity each year. According to research, 70% of the American workforce is disengaged which mean employees are not motivated to share input and ideas. Lack of collaboration makes longlasting change nearly impossible. Breaking the silence is a problem worth digging into.

Employee Turnover Turnover is inevitable but excessive turnover is a red flag. Knowing what your industry average is will help you establish a baseline of what to expect. For example, the average annual turnover in a customer contact center is 30 – 45%. It’s important information because high turnover is an expensive problem. As a general rule of thumb, it costs 1x the annual wages

No Change in Behavior

to replace a non-exempt employee. A 40% turnover rate in a department of 20 equates to 8 employees a year. At $38,000 a year that comes out to

At one major hospital in the Midwest, a health care assistant (HCA) had a

$304,000. Turnover, even when the employee moves to another department

habit of frequently disappearing during their shift. To correct the behavior

internally, is a problem worth looking into.

the nursing supervisor sent a generic email blast to the entire team reminding they

them

were

that

Excessive Overtime

required

to stay on their floor

Intermittent overtime is a

during their shift. The

reality for many businesses

guilty party’s behavior

due to fluctuating customer

didn’t change but the

demands. One customer

supervisor’s email did

service department spent in

offend the HCAs who

excess of $100,000 annually

weren’t violating the rule.

in overtime pay because

When individuals don’t

they maintained the same

respond to reminders to

staffing levels Monday –

adhere to policies and

Friday even though 47%

procedures, it can be a

of their volume came in

sign of an accountability problem.

during the first two days of the week. When employees aren’t able to complete their work in the normal hours on a regular and ongoing basis it could indicate a staff utilization

Roller Coaster Performance

problem.

Sometimes leaders get so fed up with people not doing their job that they call an emergency staff meeting and lay down the law. The team finally responds to their demands and things improve for a while but then they go back to the way they were. The hard part is that the team thinks they are doing a good job and are meeting expectations only to find out at the next staff meeting that they aren’t. The surprising truth is that only 50% of employees know what is expected of them on the job. Roller coaster performance is an indicator that expectations haven’t been established or communicated.

Broken Record They’re tired of hearing about it. You’re tired of talking about it but nothing changes. When the accounting manager has to remind the team every week to enter the customer purchase order number on the order form that’s a problem that impacts the customer. Absorbing a million or more dollars in uncharged shipping costs is a direct hit to the bottom line. When the same information is repeated over and over with no change it could indicate a training or accountability issue.

OTC Beauty Magazine July 2020

Recurring Issues

The leader who develops the skill of problem solving will be able to help

A large employer in Iowa gave its employees bonus checks at the same time every year. Every year the employer’s credit union would get overwhelmed by hundreds of employees coming in to cash their checks. Until one

their team quickly pivot to the new normal because they can focus on innovation instead of dealing with old problems that are costing them customers, profits, and employees.

year the credit union’s branch manager proactively implemented process improvements to ensure the extra volume could be handled with ease. Infrequent, yet recurring events that take people by surprise can signal an opportunity to implement a process improvement.

Nobody knows what the future holds but the highly competent leader won’t sit around and wait to find out. They will actively seek out and resolve problems during good times so they are prepared to survive the downturns. The organizations that not only survive, but thrive, will be led by futurethinking leaders who are able to pivot and embrace new realities.

Meet Liz Uram

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. As a result of her work, leaders are prepared to anticipate and solve problems, develop and empower others to embrace change, and attract and retain top talent. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit: www.lizuram.com

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OTC Beauty Magazine July 2020

Business Tips By Phillip Brand

Sales Professionals Take Responsibility At a recent event, a group of salespeople were asking each other: “What

1. Instead of deflecting, choose to take responsibility for fixing

do you mean when you say, sales is a profession and career?” This has

the problem and wrestle it to the ground. Instead of spreading

come up many times as professional salespeople struggle with those in

blame, professionals own and address the issue.

the business who do not take responsibility for their decisions. Clients appreciate a salesperson with empathy and the ability to develop a total solution versus simply presenting a product. Although the basic rules of selling, like credibility and effectiveness, haven’t changed a lot over the years, techniques that may have been effective years ago need to be reexamined to meet changed circumstances. There are new rules in sales now. The new rules include honesty and integrity; trustworthiness and dedication; fulfilling the real needs of the clients.

Here is the list that group came up with that you can use as well:

Your first job is to serve. That is the foundation of the value you should hold for your clients. A true professional always delivers. Always meet your commitments or let people know well ahead of time if you may not be able to. While all your actions in some way determine whether you will earn the trust of our people, this final choice in our “better choices” series relates most directly to our ability to build, earn, and grow trust with your leadership.

2. It’s not about you. It’s about everyone else. People will remember how you behaved. Leadership is about reaching that

OTC Beauty Magazine July 2020

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OTC Beauty Magazine July 2020

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shared vision of a desirable future. It’s about the greater good,

an organization means accepting responsibility for what happens within it,

not the leader’s good. Leadership is not about you!

for better and for worse

Your philosophy of life is the greatest determining factor how successful

Under-promising and over-delivering. Surprise your clients with

you will be. It’s a set of beliefs and principles how you choose to live. It’s

unexpected levels of service and caring that will knock their socks off!

also the way you think and act in your life. The challenge is to constantly

Have them become your best advocates. Let them share news of your

revising, fine-tuning and changing it if necessary.

remarkable service to other potential clients.

Your sales career can flourish or flounder strictly on the basis of your

Professionals know when to accept mistakes they have been made and

philosophy. Philosophy is the study of thought. How your customers

take it upon themselves to fix them. It doesn’t matter if one of your team

think, what they think and even why they think what they do, all goes into

members messed up or you did. If you are the leader, you need to take

the study of sales philosophy.

responsibility.

3. People are smart. And they’re depending on you.

5. Move on. Don’t wallow. There’s lots to do.

Business in recent years has taken on many new and complex dimensions,

Choosing to take responsibility, in short, has four key steps:

and this trend is likely to continue. Today’s salesperson, as well as today’s buyer, is better educated, more informed and has more options than ever before. These changes have created new, exciting and challenging

a. Own the issue. b. Deal with it swiftly, honestly, and as completely as possible.

possibilities in every organization. Sales warriors need to acquire a working

c. Pledge to not make the same mistake twice.

knowledge about these changes and have a comprehensive understanding

d. Move on.

of sales fundamentals. The next time you’re in the midst of a crisis, don’t try to deflect, or The selling process is a dynamic interaction between a professional

underestimate people, or nitpick about whose fault it was. Leaders take

salesperson and a client. The salesperson’s main objectives are to find out

responsibility. Own the problem, take a hard-nosed approach, present a

about the client’s needs and determine how to help the client fulfill those

solution, get to work, and don’t make the same mistake twice. You’ll stave

needs. To be successful at this process, one must learn the basics first.

off disaster, fix problems faster, build trust, and get better results.

As with everything else, it’s a learning process. It must be built from the ground up, with a thorough understanding of the fundamentals.

Excellence in sales isn’t an accident. You have to make the conscious decision that you’re going to become excellent in your field. If you want to

4. It doesn’t matter whose “fault” it is.

get better in selling and achieve sales superstar status, you have to commit to continuing your education. Become an expert in your field, take time to

The buck stops here: why leadership requires taking responsibility. Leading

Meet Phillip Brand

understand your prospect and tailor your approach to every individual’s needs.

In “Become a Warrior at Selling,” Mr. Phillip J. Brand takes the audience on a journey of understanding deep interpersonal mechanisms of selling to ingrain the Warrior approach of structured values and principled integral behavior to acquire successful results as career sales professional. To learn more or to connect with Mr. Brand visit his website at: www.phillipbrand.ca.

OTC Beauty Magazine July 2020

Business Tips By Jill J. Johnson

SE7EN Strategies to Boost Your Business Resilience and Weather the Storm The level of distress that many leaders experience during a crisis is

So put your “long game” into play. The “long game” is your Resilience

unsettling but normal. When many are displaced from their work and

Strategy. Here are seven ways to start planning your next steps with a

income, it can be comforting to just hide because you are so overwhelmed.

more emotionally settled approach while harnessing your inner strength

Yet those who will recover demonstrate resilience. They catch their breath

to rebound.

and then move forward to adapt, retool, and recover.

Take an Inventory: Focus instead on what you still have, not on

The necessity to replace lost cash flow requires the flexibility to search for

what you have lost. You still have your skills and knowledge. This is

new ways to make money. The shifting of how customers are willing to

valuable. Is there some other way to use your talents that you have

shop may necessitate learning how to leverage online platforms to take

not previously considered? Can you subcontract to others who are

your business virtual.

getting work to pick up a little cash flow? Can you convert what you do or know to help others? That help might not pay bills, but if you are wise about how you frame it, this could be the new foundation for your long-term future.

Once the initial shock of an economic slowdown abates, you still need to be realistic. Any distressed economic situation will not resolve quickly.

OTC Beauty Magazine July 2020

Cut Costs: Be brutal about cutting costs to conserve cash. Review

all credit cards for any automatic

your energies on what you can do for them. Even if it is not for a fee.

payments and ask if you really still need

Think about how communication you employ right now can play out

them. Don’t just focus on the monthly charge.

over the long term.

Convert those monthly charges to their equivalent cost for a full year. The annualized number is what you should consider. Can

Use your network: Explore the power of partnership and

you pay more important bills if you let them go? The same thing holds

collaboration through the community you have built. You can often

true for your cash expenses. Can you ask employees to shorten hours

find a tribe of like-minded people online. Your industry associations

so you don’t need to lay people off or take a modest short-term pay

are also full of people in the same situation as you. Coming together

cut? Ask vendors to lower their costs. Review your phone bills to see

to brainstorm ideas for new approaches and to share news about

if there are savings by switching carriers. The same goes for insurance

resources is a powerful way to focus your energies on recovering from

and utility bills.

this tough situation. Set up a regular call with your peers or allies. It might be each night at a designated time or on a weekly basis. Focus

Access Resources: Your industry association can be an exceptionally

your conversations on resolving problems and forward thinking.

valuable partner to you in a time of crisis. The value they offer in access to information, peer networking and education can make an

Be Realistic: No one ever wants to consider permanently closing

incredible difference to optimize your survival potential. Look for

their business. But, if the crisis is such that there is no way to

changes to government programs or new funding alternatives that

recover your current book of business, you might have to face the

become available to see if you now qualify. You might have more

inevitable. Perhaps you can just shift to a temporary hiatus or scale

options available to you than you realize. But beware of falling prey to

your operations and employment back to a more modest level. This

charlatans who are offering to “solve” all your problems for a small (or

does not mean your business is closed. You would just be temporarily

not so small) fee. Vet them carefully.

focusing on implementing a pragmatic solution. This could take some of the financial pressure off of you. Don’t let your pride get in

Connection: If your customers are impacted by the crisis too,

the way of taking advantage of a temporary opportunity to get some

evaluate options you have to connect with them and/or support them

cash coming in your door. While this can be exceptionally difficult to

in what they need. Keep in touch with customers when they’re not

execute, it may give you the breathing room you need to ultimately

buying so they’ll remember you when they can buy. When they reach

recover.

an interim “new normal” , are they ready now for your connection? You must be sensitive to your clients. Do not force the issue. Focus

Focus Your Mindset: Make the decision that you will survive this

OTC Beauty Magazine July 2020

unprecedented crisis situation through your own grit, determination

FINAL THOUGHTS:

and effort. Try to find music, activities or people that will support your positive mindset to be resilient and mentally tough. Determine

Over the decades, businesses have weathered recessions, natural disasters,

to keep focusing on solutions. Give yourself some grace. Trying to

terrorist events and strategic failures. They survived and even thrived

navigate through a crisis is an exceptionally difficult for everyone, no

afterwards due to the choices they made and the focus they developed

matter their experience level. Be compassionate with yourself just as

to adapt to the changing circumstances. They focused their mindset on

you would to a dear friend you care about. Find healthy ways to cope

making choices each day that were laser-focused on their short-term

with the stress as you move through this time of great adversity. Take

survival and their intention to achieve long-term success. They leveraged

care of yourself physically, emotionally and spiritually.

unexpected opportunities into cash-flow, connections and tactics to survive and even thrive. You can do the same!

Meet Jill J. Johnson

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.

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OTC Beauty Magazine July 2020

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OTC Beauty Magazine July 2020

Urban Call Briefs by Lafayette Jones

Lenita GriffisBrowning

Franklin B. Carver

Linda Leak

Television Host, Producer and Entrepreneur

Director of the Environmental Science Technology Program at Forsyth Technical Community College

Kenneth Browning

President of Browning Salon & Beauty Consulting

Barber, Hair Designer and Educator

Linda Leak, Television Host, Producer and

Dr. Torain the Black Dragon

Throughout her career within Variety Talk as host, Leak has completed over 10 red carpet award shows. Amongst the list of hundreds of celebrities

Entrepreneur

interviewed, included are Danny Glover, Earth Wind and Fire, Al Sharpton,

Linda Leak, a native of Chicago, began

and many more!

Cameo, Kristen Bell, The Stylistics, Marla Gibbs, Lattimore, Brian White

her career in communications with an earned scholarship during her first

Franklin B. Carver,

year of high school. She was selected

Linda Leak

Television Host, Producer and Entrepreneur

Director of the Environmental Science

to manage the on campus TV station.

Technology

Her first major interview was with

Program

Forsyth

Technical Community College

the Chicago Bulls! Her passion for the industry grew as she continued to

perform in front and behind the camera.

Dr. Frank B. Carver is currently the

Her degree in marketing catapulted her into major Fortune 500

Technology

companies such as Johnson Products, Hallmark Cards, Duracell Batteries and Pharmaceutical Companies. Leak attributes her most successful accomplishments in sales within the health and beauty industry as she maintained a seven-year tenure at Johnson Products Company. As a result of exceeding her goals by well over 100% in her first year as sales representative, Leak was quickly promoted to a key accounts representative role and maintained that same successful pace within the entire West Coast

Director of the Environmental Science

Franklin B. Carver

Director of the Environmental Science Technology Program at Forsyth Technical Community College

Program

Forsyth

Technical Community College, located in Winston Salem, North Carolina. He is also a retired Environmental Health Officer (EHO), holding the rank of Captain in the United States Navy.

With over 30 years of experience in the environmental/occupational health

market.

field, Dr. Carver holds a B.S. Degree in Health Education from Fayetteville

In addition, she owned several companies including a Payphone Company.

Health from East Tennessee State University, along with a Doctorate Degree

Her combined experiences as a small business owner, corporate America and TV producer landed her the opportunity she always desired to help others excel within their businesses. In 2016 she created, hosted and

State University (N.C.), Master of Science in Environmental/Occupational in Higher Education Administration from Ohio University. Dr. Carver has worked in industry for more than five years as an Occupational Health and Safety Supervisor and in Liberia, West Africa for more than four years in

produced “The Variety Talk Show.”

environmental/occupational health and education administration.

The show is a business networking program designed to assist all

including occupational health and safety at the University of Liberia,

businesses with succeeding via many media platforms. These platforms include network TV, radio and live streaming. The objective was to help every business maximize exposure and sales.

He has taught and directed environmental health science programs, Cuttington University (Liberia), Mississippi Valley State University, Western Carolina University, Ohio University, and North Carolina Central University. His most recent position before joining the faculty at Forsyth Technical Community College was President and CEO of CARVER

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine July 2020

Urban Call Briefs by Lafayette Jones and Associates: Green Environment, an organization that provided

Johnson Products, Carson Products and Namaste Laboratories in addition

sustainability, occupation health, and remediation services.

to Cosmetology Department Chairman for Remington College in

Dr. Carver is an active member of several state, regional, and national

Columbia, SC. She was co-owner of the Subject Hair salons in the South

professional organizations. He has published six books/manuals and over

Suburban Chicagoland area.

35 major refereed articles. Dr. Carver is the recipient of numerous awards and recognition for both his civilian and military services. He is currently

She has been responsible for recruiting and training platform and technical

Chairman of the Trustee Board at Goler Memorial A.M.E. Zion Church

staff, managing research testing salons, evaluating claims in loss prevention,

located in Winston Salem, North Carolina.

expert witnessing at trial, conducting distributor trade workshops and managing consumer communications help lines, as well as orchestrating trade shows. As a platform artist, textured hair expert and lecturer, Griffis-Browning has been a guest artist and educator for trade shows and

Kenneth Browning,

educational programs on four continents. She has been a Milady Career

Barber, Hair Designer and Educator

Institute trainer since its inception and a Methods of Teaching provider in the state of South Carolina. Her culmination of corporate, school, and

Kenneth Browning is a respected barber,

salon experiences give her particular insight for teachers, managers, stylists

hair designer, and educator with over

and students of the beauty industry that she shares with passion and humor

forty years of experience creatively

in CEU classes, seminars and Milady Master Educator classes.

designing and cutting all types and textures of hair. An early Pivot Point

Her current project involves volunteering with the National Alliance on

instructor student, he trained with

Mental Illness (NAMI). She is working to create awareness that addresses

Leo Passage and some of the industry’s

the alarming increase in suicides in our society, especially among young

best in the 1970’s and translated and

people and to remove the stigma of needing help with mental wellbeing.

introduced

design

Her ultimate goal is to engage barbers, cosmetologists and other beauty

principles to ethnic hair care applications offering moveable, flowing

industry professionals in improving our communication skills when

hairstyles for relaxed hair. As a hair show competition winner and salon

dealing with someone who has a psychiatric illness and to support people

owner in the Chicagoland area, Artistic Director for Debbie’s Beauty

in crisis through free, external resources.

Kenneth Browning Barber, Hair Designer and Educator

general

market

Schools, and International Styling team member for Johnson Products, Carson Products and Namaste’ Laboratories, he has mentored and trained successful stylists and hair cutters nationally and internationally before relocating to the Lowcountry to teach future professionals at the Academy

Dr. Torain,

for Career Excellence in Ridgeland, South Carolina. After retiring from

the Black Dragon

the school system in 2017, Kenneth trains future educators in Methods of Teaching in South Carolina and mentors many of his former students with

Dr. Torain, also known in the beauty

whom he remains connected. Kenneth’s motto for his students is “Learn it,

industry as Torain the Black Dragon,

earn it and then give it to someone else”. He is a living example of doing

received his Doctorate of cosmetology

just that!

from the Board of Cosmetology in the State of Virginia through the auspices of

Dr. Torain Lenita Griffis-Browning,

the Black Dragon

President of Browning Salon & Beauty Consulting

Miracle University. He is a licensed Hair Designer with an Instructor’s Certificate and extensive professional experience. This has enabled Dr. Torain to practice

his cosmetology profession and teach throughout the United States, Canada, Mexico, French Guyana and many of the Caribbean Islands.

Lenita Griffis-Browning is the president

Lenita GriffisBrowning President of Browning Salon & Beauty Consulting 32

of Browning Salon & Beauty Consulting,

He has also been awarded a diploma from the eminent Vidal Sassoon

an organization for mentoring beauty,

Academy in London, England; working for a number of internationally

barber

iconic companies such as Dudley Products and Paul Mitchell as an

and

cosmetics

industry

professionals. Her past career positions

instructor.

include Director of Education and Technical Product Development for

He speaks English and Spanish fluently and have conducted classes in

multiple

French Guyana, Puerto Rico, the Cayman Islands, the Dominican Republic,

OTC Beauty Magazine July 2020

manufacturers

including

Barbados, Trinidad, Canada and many of the major cities of Mexico, the

One major accomplishment he is particularly proud of is his invention and

United States and England. Dr. Torain publishes a weekly newsletter

universal promotion of the Fusion Hair Extension Technique. Over the

(Global Beauty News) that reaches twenty thousand cosmetology

decades, it has become an accepted practice for hair designers of an entire

industry readers in Europe, Africa, Hawaii and Australia. These articles

era and is still in use today.

are frequently published in prominent magazines that promote the beauty industry in the United States.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

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Feature

Scalp Care, The New Self Care Every year, there is a new wonder ingredient that manufacturers flock to for their product development. Some time ago, the rave was all about Jamaican Black Castor Oil. Then there was, and still is, the infatuation with CBD and hemp-based beauty products – we suspect that trend will be around for a few more years, at least. But in 2020, brands are focusing their attention on your scalp, not your strands.

Micellar Shampoo The Mane ‘n Tail Micellar Shampoo is formulated with Micellar water – an ingredient that was made popular in skincare. This water is known for removing dirt, debris and buildup

That’s right. Brands have learned that your hair is only as healthy and

without stripping the skin. Now

strong as your roots. After all, the hair strand itself is dead, while the hair

imagine that sort of care from your

follicles are considered to be alive. So caring for this part of the body is just

shampoo! Ultra-clean hair starts with

as important as caring for your skin. A problematic scalp can hinder hair

an ultra-clean scalp, and this shampoo

growth and even retention. Thankfully, manufacturers have come up with

is a perfect way to achieve that.

products that can treat the scalp like the rest of the skin.

OTC Beauty Magazine July 2020

NEW Apple & Aloe is the fastest growing collection in the Multi-cultural category at OTC store!

Don’t miss out on new sales! Be sure to add the new Apple Seed Oil to your shelves. Give your customers the products they want!

Apple Seed Oil

GREEN

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Benefits Include:

• Stronger hair strands • Protects hair from sun damage • Rich in Vitamin E and essential fatty acids • Easy detangling • Say “bye-bye” to build up • Helps alleviate split ends • Less frizz

Other facts: Green Apple & Aloe fortifies hair with Avocado Oil, Almond Oil, Argan Oil, Bergamot Oil, Aloe, and Vitamins A, B, & C.

Parabens, PEGS, Phthalates, Sulphates, Mineral Oil, DEA or TEA

WWW.NATURALHAIR.ORG|#APPLEALOE | @TALIAHWAAJIDBRAND

OTC Beauty Magazine July 2020

Tension Tamer

Scalp Oil

There is nothing worse than getting a new

When dandruff fails to go away with

weave or set of braids installed, only to realize

scrubs or moisturizers, it might be

that with your new look came a new migraine,

time for medicated relief. The Sulfur

as well. Scalp tension is a very real issue when

8 Medicated Dandruff Control Scalp

wearing these protective styles. That’s why we

Oil Serum not only keeps the itchiness

are in love with the Dark & Lovely Tension

at bay, but it also relieves the irritation,

Tamer. Made especially for use on the scalp,

redness and scaling often associated with

this product offers a refreshing, cooling

dandruff. It’s the perfect treatment to

sensation to ease the

apply at night to help maintain the scalp’s

ache without ruining the

natural oil balance.

style.

Scalp Mist

Growth Drops

When wearing braids, twists or even weaves, your shoppers will try to prolong washing their hair for as long as possible. This helps extend the life of the style. However, this may not be good for the scalp. The Hawaiian Silky Cool Scalp Refresher Mist is a great way to work around this issue. It is made to neutralize odors while reducing itchiness with its aroma and cooling sensation.

Scalp Scrub The Royal Oils Water Activated Scalp Scrub is definitely a game-changer for those who struggle with dandruff and scalp buildup. Infused with coconut oil, this is a great product to use on wash days, after removing a protective style. Simply use prior to your shampoo to remove buildup and renew the scalp surface. Your scalp will feel as good as new, and your hair will thank you for it!

OTC Beauty Magazine July 2020

If your hair grows at a slow rate, then you might need to add growth drops to your regiment. The Kaleidoscope Miracle Drops Extra Strength has a cult following for a good reason. By just applying and massaging the drops into the scalp every day, you encourage hair growth, especially around the edges of the scalp.

NEW!

DARK & LOVELY

8/10

consumers would recommend to a friend!

PERSONALIZED CARE FOR

PROTECTIVE STYLES

BRAIDS WIGS

WEAVES LOCS

OTC Beauty Magazine July 2020

Top FIVE

Wet Products

Wet products are the foundation of hair care, and there are so many to choose from for your inventory. Which ones are flying off the shelves at Jinny Beauty Supply? Here are the items we know your shoppers will be unable to live without! Call your Jinny sales rep to stock up today!

göt2b® Glued Blasting Freeze Hairspray AA91201 Whether you’re freezing your style in place or securing your lace front wig, this freeze spray has become the standard product to use. Many customers enjoy how long-lasting the spray is and how easy it is to wash out.

Highlights

• • •

Multiuse, known for spiky styles and as a “glue” for wigs

Can be used with other göt2b® products for added hold Perfect for “rock hard” hair

4 3

Shine ‘n Jam Magic Fingers for Braiders AM41250

Hawaiian Silky Miracle Worker 14-in-1 Hair Moisturizer GA10016

Summit Lab LIV Hairdressing & Conditioner SM4219

Isoplus Oil Sheen Hair Spray JM21050

and nothing is more useful

this creamy conditioner!

its formulation of essential

This gel is a stylist’s favorite

We love a multiuse product,

smooth braids with supreme

than this moisturizer! It can

because it helps create

hold. Best of all, there’s no

remaining white residue. Easy

shine, without the buildup? Yes, please!

cool and soothe the scalp, be

used as a curl activator and as a detangler, as well. The end

result is soft hair and a healthy scalp.

OTC Beauty Magazine July 2020

5 Dry, brittle hair be gone with This product is a great daily

conditioner for dry, brittle hair that has been impacted by chemical processing, heat

damage and sun exposure.

Use for shinier, healthier hair.

This classic oil sheen adds

sparkle and shine, thanks to vitamins. This item can nourish tresses and add the body and volume we all desire when

styling our hair. Consider it your “hair doctor in a can.”

OTC Beauty Magazine July 2020

Beauty Ambassador

Styling Tools

By Sara Rueda

A Guide To Help Style Happy Textured Hair No matter the texture or the curl pattern, all hair needs are different. But

bonnet, standing, portable). All have much to offer, it just depends on

that doesn’t mean that there aren’t styling tools that can help you create

what your needs are. Some key features to look for with this type of dryer:

all the styles you love. All you need are the right hair appliances with the

adaptable or adjustable bonnet that allows for both customizability and

right features. Multiple features like materials, wattage, or multiple heat

ample space to accommodate rollers of any size, multiple heat settings,

settings are the key to adhering to your hair needs and styling happy

and a highly preferred feature for both stylists and home-use, portability

hair. An essential tool is a hairdryer. There are quite a few options when

(a favorite that includes all of these features is the Gold ‘N Hot

it comes to all the types of hair dryers. It might feel overwhelming, but it

Professional Ionic Soft Bonnet Dryer).

doesn’t have to be once you understand the purpose of each! After this, you’ll want to make sure your bathroom is well-equipped with the dryers

New to the scene is the Gold ‘N Hot Professional One Step Ionic

you see at every stylist’s salon.

Volumizer Dryer and Styler for Textured Hair. A hairdryer with a round brush design. The unique oval design features specialized airflow

Let’s start with the classic hand-held hair dryer – a staple for all-

vents and has soft, flexible bristles so you can dry, detangle and style all

purpose drying and styling. Important features a dryer should have

at once. Multiple heat settings and ionic and ceramic technology provide

are: technologies with protective capabilities (such as tourmaline,

a quicker styling experience for effortlessly beautiful, healthy-looking

ions, or ceramic), multiple heat settings to provide customization,

blowouts.

and attachments (particularly a diffuser, perfect for enhancing natural textures and curls, and great for circulating airflow uniformly for

Armed with this knowledge, you’re now ready to choose the dryer (or

added heat protection (a favorite is the Gold ‘N Hot Professional

all) suited for all your hair needs! Gold ‘N Hot aims to support stylists

Lightweight 1875 Watt Dryer With Tourmaline).

and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you

Next up, is the bonnet dryer. A dryer system that is commonly used for

achieve the most gorgeous results and ever-changing trends. Follow Gold

pairing with conditioning and other treatments or for setting rollers.

‘N Hot on Facebook and Instagram @goldnhotelite.

You’ve likely seen a couple of versions of bonnet dryers (hard hat, soft

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

OTC Beauty Magazine July 2020

Ionic Volumizer Dryer & Styler IDEAL FOR TEXTURED HAIR

www.GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine July 2020

CLIPPER TIPS Sponsored by Andis Co.

Optimize Clipper and Trimmer Performance with Regular Maintenance by Eric Cheek

Similar to the way you work to keep your body healthy and physically fit, hair clippers and trimmers also require regular maintenance to keep them running at peak performance. Why is this important? It prolongs the life of your tools, but it also can help you deliver a crisper, cleaner cut. What You Need: You will need a blade brush, Andis Clipper Oil, Cool Care Plus® and Blade Care Plus®. A blade brush is first used to remove any visible hair from your tool. Cool Care Plus is a 5-in-one coolant, disinfectant, lubricant, cleaner and rust preventative. Even though Cool Care Plus has a lubricating element, it is not a replacement for clipper oil during your maintenance process. Andis clipper oil keeps blades clean and lubricated. Blade Care Plus is useful for removing hair that you cannot see between the blades and helps to de-gunk them. Properly combined, each of these components maximize tool performance and extend the life of the blade. Clean and Disinfect: After using a blade brush to clean off your blades, the next step in clipper maintenance is spraying your clipper with Andis Cool Care Plus and letting it sit for 10 minutes for proper disinfection and sanitization, wiping off any excess residue after. You can also use Cool Care Plus to help keep your blades cool during prolonged use. Oiling: There are three types of clipper motors, but regardless of design, the motor is the heart of the clipper or trimmer. Every time you turn on your tool, the motor works to move the blade back and forth from left to right, producing a cutting stroke. Over time, moving parts will wear out, especially if they aren’t lubricated. Oiling your blades helps to reduce wear and tear from friction caused by moving blades and will prolong the life of them. I recommend that you use Andis Clipper Oil before and after every cut. While your clipper or trimmer is on and the blades are moving, you should apply a drop of oil on each corner where the teeth of the blades meet, then three drops across the teeth of the blade. After the oil is distributed, you can turn your tool off and wipe any excess oil away with your towel. De-gunking: Finally, I would suggest that you use Blade Care Plus at the end of each day to remove hair that may be trapped in between the blades. These steps contribute to a longer-lasting life for your tools – see andis.com for the full maintenance step-by-step process.

Eric Cheek is a successful barber & beauty salon owner, barber educator and platform artist based in Charlotte, NC. Possessing multiple competitive barbering victories, years of practical experience and an artistic eye, his approachable and easy-to-understand style of teaching is second to none. He is often invited to tradeshows and events to share his artistry and knowledge where novices and experienced pros alike uncover hidden gems of advice and translate them into profit. 42

OTC Beauty Magazine July 2020

THERAPY TRENDS Clearing the Path to Gorgeous Hair By Elayne McClaine

Natural yet complicated styling among today’s consumers yields an array of coils, twists and waves. This multi-dimensional, compounded styling starts with a great foundation--a clean and clear scalp. Clearing the path to the wear and care of gorgeous hair is a revitalized scalp. Many of these styles remain in place for days or months. Today’s intricate natural styles require scalp and temple therapy from day one. You may wonder why consumers need the scalp elixirs, balms, scrubs and scalp masks. Sometimes beauty hurts! Tight cornrowing and weaving can range from pain to itching. Scalp care is a category within a category. Consumers and stylists recognize the need to gently cleanse, exfoliate and hydrate the scalp in-between shampoos. Co-washes and prewashes have helped to expand the category by providing interim purifying and nourishment. The shampoo phase will further stimulate and moisturize. Consumers now recognize scalp care as more than a refresher. They are seeking to stimulate growth, keep braids and weaves fresh, and hydrate their scalp. Dandruff, flaking and itching are symptomatic of a stale style that needs to receive a boost from the follicle. The scalp products surpass dandruff shampoos. They are interim treatments to keep their hair and scalp fragrant and fresh. Scalp care will be an essential focus of all new brands and existing lines of products. Major manufacturers as well as independents are populating this category. Style starts at the root. Consumers will expect the various product forms and the unique ingredients positioned as revitalizers. Protecting the scalp as they protect the hairstyle means utilizing exotic, fermented or astringent ingredients. Bamboo charcoal, rice water or eucalyptus oil may be used to detoxify and revitalize the scalp. As your customers clear the path toward healthy, strengthened and gorgeous hair, they will shop for therapy rooted in a revitalized scalp. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 44

OTC Beauty Magazine July 2020

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

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@EarthSupplied OTC Beauty Magazine July 2020

Industry News

Protect And Repair: Carol’s Daughter Introduces The Ultimate Hair Care Trifecta For Fearless Hairstyling The iconic natural hair care brand expands

its

best-selling

should not be sacrificed for the other.”

Monoi

The new products were born from a

collection with reparative treatments

trip to Tahiti where Price discovered

and stylers to create the looks you

the island’s sacred beauty recipe,

want without the damage you don’t

Monoi Oil. They are formulated using

NEW YORK, May 29, 2020 /PRNewswire/ -- Carol’s Daughter,

its most advanced technology, in addition to a nourishing

history-making Monoi collection with a trio of new products

(Tahitian Gardenias), to revive hair so it looks healthy and radiant.

a pioneer in the natural haircare space, has expanded their

Beyond trio: Inner Strength System, Multi-Styling Milk and Star Strength Leave-In Cream

is made specifically for the woman looking to transform

her hair with a treatment and protect her hair from further damage while styling. With

the

line,

Carol’s

call to one of women’s most hair

concerns,

damage. On average, 75% of women in the U.S. color their

hair and African-American women

change

their

hairstyles approximately 26

times a year. These repair and styling products give women of

all hair textures, the freedom to change their hairstyles as often as they want, giving peace of mind to both treat and style.

To help spread the word about the new products, Carol’s Daughter is teaming up with Celebrity Stylist Takisha Sturdivant-

Drew, whose clients include: Kerry Washington, Yvonne Orji, Ashley Graham and more.

“My favorite ingredient on the planet is Monoi. Whenever I get

to create and express my craft with it, it is sheer joy. That’s why I am so thrilled to offer it in this amazing new lineup of products,”

states Carol’s Daughter Founder and Beauty Pioneer Lisa Price. “I’m also thrilled that for this launch, we were able to partner with

Takisha, someone who not only generates powerhouse looks for her clients, but also cares for their hair. I truly believe one 46

The Monoi powered products strengthen weak bonds helping transform hair for stronger strands, all the while preventing breakage and leaving hair softer and moisturized.

• Monoi Intense Repair Inner Strength System ($28) This intensely reparative treatment is made for extremely damaged, brittle hair, helping to transform it from the inside

out. In just 1 minute, this exclusive technology targets the

inner layers of the cuticle repairing weak bonds and giving

Daughter is answering the common

ancient Tahitian recipe of Coprah Coconut Oil and Tiare Flowers

OTC Beauty Magazine July 2020

you healthy, resilient hair that’s full of life and 9x more moisturized.* (8.2 fl oz)

*when used as a system with Monoi Repairing Shampoo + Conditioner

• Monoi (Repair + Protect) Multi-Styling Milk ($22) This lightweight, reparative leave-in conditioner is versatile

enough for curly days but can also be used as a heat

protectant for styled looks. Boasting heat protection for

up to 450°, this styling milk helps prevent split ends and strengthens & moisturizes hair, leaving it stronger and with less breakage. (6.7 fl oz)

• Monoi (Repair + Moisture) Star Strength Leave-In Cream ($22)

This creamy leave-in was created to bring dehydrated, damaged curls back to all-star strength. Helping to

condition and detangle, this rich yet easily absorbed formula wraps each curl in a reparative moisture infusion of Monoi Oil for 3x more moisture and 10x smoother, stronger curls. (8.5 fl oz)

“This line is truly a stylists’ dream,” says Sturdivant-Drew. “My clients switch up their hairstyles all the time, which really

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OTC Beauty Magazine July 2020

Industry News makes them prone to damage and breakage. Having an arsenal

ABOUT CAROL’S DAUGHTER

must for me. Wigs, weaves, hair extensions and straight hair are a

In 1993, encouraged by my mother, Carol, I began creating high-

versatility, taking care of your natural hair is key and being able to

and friends experienced how these products transformed their

of products that are effective in repairing and protecting, is a go-to look for many, and while I live for ever-changing looks and

quality products made with love in my Brooklyn kitchen. As family

do that in just a few steps, at-home, makes it even easier.”

hair and skin, I knew that I was onto something good. I needed

Carol’s Daughter Monoi Repair + Beyond products contain no

everything I wanted to be, and I realized that the most special

Sulfates, Parabens, Petrolatum Mineral Oil or Artificial Colors. Find the collection at CarolsDaughter.com, Ulta.com, Amazon. com and HSN in May 2020.

a name for my company, so I made a list of everything I was and thing that I am is Lisa, Carol’s Daughter. -Lisa Price, Carol’s Daughter Founder

Hain Celestial to Participate in the 2020 Evercore ISI Virtual Consumer & Retail Summit LAKE SUCCESS, N.Y., June 11, 2020 /PRNewswire/ -- The Hain

well-known brands that include Almond Dream®, Bearitos®, Better

or the “Company”), a leading organic and natural products

Dream®, Cully & Sully®, Danival®, DeBoles®, Earth’s Best®, Ella’s

Celestial Group, Inc. (Nasdaq: HAIN) (“Hain Celestial”, “Hain”

company with operations in North America, Europe, Asia and the Middle East providing consumers with A Healthier Way of Life™, today announced that the Company is scheduled to host

a virtual fireside chat discussion at the 2020 Evercore ISI Virtual Consumer & Retail Summit on Tuesday, June 16, 2020 at 1:15 PM Eastern Time. The audio-only webcast can be accessed on Hain

Celestial’s website at www.hain.com under Investor Relations and subsequently through Audio Archives.

About The Hain Celestial Group, Inc. The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake

Success, NY, is a leading organic and natural products company with operations in North America, Europe, Asia and the Middle

East. Hain Celestial participates in many natural categories with

OTC Beauty Magazine July 2020

Bean®, BluePrint®, Celestial Seasonings®, Clarks™, Coconut Kitchen®, Farmhouse Fare™, Frank Cooper’s®, Gale’s®, Garden of Eatin’®, GG UniqueFiber™, Hain Pure Foods®, Hartley’s®, Health

Valley®,

Lima®,

Linda

Imagine™,

Johnson’s Juice Co.™, Joya®, McCartney®

(under license), MaraNatha®,

Mary Berry (under license), Natumi®, New Covent Garden

Soup Co.®, Orchard House®, Rice

Dream®,

Robertson’s®,

Sensible Portions®, Spectrum®

Organics, Soy Dream®, Sun-Pat®, Sunripe®, Terra®, The Greek

Gods®, Walnut Acres®, Yorkshire Provender®, Yves Veggie Cuisine® and William’s™. The Company’s personal care products

are marketed under the Alba Botanica®, Avalon Organics®, Earth’s Best®, JASON®, Live Clean® and Queen Helene® brands.

A P P L IC AT IO N K IC U Q • S L R D E F IN E S C U & S E T M M IT M E N T A O G C N O O N L E • • E R G A • V IV ID C O LO UT •NO DAM O D E H S A W N T IL • STAYS O N U

COLOR

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OTC Beauty Magazine July 2020

BIR Bits HOOK UPS

On May 11, 2020, Coty Inc. announced the signing of a Memorandum of Understanding with global investment firm KKR for the sale of a majority of Coty’s Professional Beauty and Retail Hair business, including Wella Professionals, Clairol, OPI and ghd brands (together “Wella”).

Coty will carve out “Wella” and its portfolio of professional brands into a standalone company in which KKR will acquire a 60% stake and Coty will retain the remaining 40% interest. Coty’s mass beauty business in Brazil will remain a fully owned business

of Coty. Sylvie Moreau, president of Coty Professional Beauty, says, “KKR is one of the world’s preeminent investment firms with

an exemplary track record of value creation. As a market leader with one of the strongest portfolios of brands in the professional beauty market, we believe this partnership opens up a new set of opportunities for ‘Wella,’ our people and our brands.” KKR is a pioneer of the global private equity model, with over 43 years of investment experience. The firm has a long track record of

investing in branded consumer businesses, including the beauty sector. Its portfolio includes 109 companies with over $157 billion in annual revenues and employing more than 637,500 people. Johannes Huth, partner and head of KKR EMEA, said, “We are excited to form this partnership to invest in Coty to support it through this period of unprecedented global uncertainty and

allow it to emerge as a stronger, more agile business. We are also delighted to acquire a majority stake in Wella, a market leader with a strong portfolio of brands in the attractive professional hair market where we see significant opportunities to accelerate growth in partnership with its experienced leadership team.”

“In this year when Wella Professionals is turning 140 years old, I am proud and inspired at the prospect of Wella operating again as a standalone company,” comments Sylvie. “This announcement represents a great milestone for our Wella North America

organization. We are confident this partnership will bring new opportunities. In the meantime, we remain fully committed to supporting our customers and our industry, as it bounces back from the COVID-19 crisis,” adds Coty Professional North America President Sennen Pamich. The agreement is expected to be signed by the end of May. Coty acquired the Professional Beauty and Retail Hair brands in 2016 from Procter & Gamble.

HONORS

Vinnie Curcio, a member of The Kirschner Group, Inc.’s Northeast sales team, has been recognized by Fromm International for his “Outstanding Leadership and Results.” “Vinnie has been a strategic partner for Fromm for well over 30 years and all of the 31 years I have

been at Fromm. His results have been outstanding, and he is equally respected by his customers and vendor partners. We shared our gratitude with Vinnie recently and wanted to share our appreciation

with everyone,” says Fromm President Kevin Barrett. “Vinnie helped form the plans over the past 30

years that created Fromm’s success. We always agreed to ‘ask Vinnie’ before finalizing distributor plans. Vinnie was also the first sales professional in the nation to embrace technology and presentation Vinny Curcio

software. Many of Vinnie’s customers shared that Vinnie is the best sales professional they have ever met.”

For more information, visit kirschnergroup. 50

OTC Beauty Magazine July 2020

Micellar Water

Shampoo & Conditioner

Sulfate Free

•No Parabens or Dyes •Breaks down and removes excessive buildup of styling products •Gentle pH balanced formula cleanses hair & scalp without stripping essential oils •Creamy conditioner moisturizes hair while detangling •Vitamins and proteins infuse hair follicles increasing and maintaining strength •Enriched with Biotin (B-7) to support healthier hair growth

OTC Beauty Magazine July 2020

SHOW CALENDAR JULY / AUGUST WHEN

WHAT

WHERE

CONTACT

July 6-7

Professional Beauty Delhi

Delhi, India

https://professionalbeauty.in/

July 10-13

American Assoc. of Cosmetology Schools

Las Vegas, NV

www.beautyschools.org CEA & AMP Annual Con-

July 11-12

Texas Barber Expo 2020

San Antonio, TX

https://www.txbarberexpo.com

July 11-17

Nat’l Beauty Culturists’ League Convention

Alexandria, VA

https://www.nbcl.info/2020-convention.html

July 13

ECRU NY Academy: Texture Exposed

Fairlawn, NJ

www.ecrunewyork.com

July 13

Cosmetologists Chicago: First Mondays

Chicago, IL

www.americasbeautyshow.com

July 13-15

ECRM Personal Care, Grooming Program

Orlando, FL

www.ecrm.marketgate.com

July 19

Barbers With Attitude

Chicago, IL

https://bit.ly/2RuCSLu

August 1-2

The Makeup Show Houston

Houston, TX

www.themakeupshow.com/houston/

August 1-3

The Beauty Experience (IBS New York)

New York, NY

www.ibsnewyork.com

August 2

Barbercon powered by Barbershop Connect

Los Angeles, CA

www.barbercon.com, lee@barbershopconnect.

August 16

Barbercon powered by Barbershop Connect

Austin, TX

https://www.barbercon.com

August 16-17

Image Expo Houston

Houston, TX

theimageexpo.com

August 20-21

3rd Int’l Mtg on Cosmetology & Trichology

Miami, FL

www.scientiﬁcfederation.com/cosmetology-2020/

August 23-26

ECRM Hemp/CBD Health & Beauty Care

Scottsdale, AZ

ecrm.marketgate.com

August 23-27

ECRM Skin Care, Bath, Cosmetics, Natural Bty

Scottsdale AZ

ecrm.marketgate.com

August 24-27

ECRM Hair Care & Multicultural Program

Scottsdale, AZ

ecrm.marketgate.com

August 26-27

ECRM Beauty & Wellness with Purpose

Scottsdale, AZ

ecrm.marketgate.com

vention

AUGUST

OTC Beauty Magazine July 2020

com

OTC Beauty Magazine July 2020

BIR Bits Coty Inc. (NYSE: COTY) recently announced several executive and Board appointments that are designed to help accelerate growth of the business. By summer 2020, upon conclusion of the strategic review that is underway, Pierre Denis will succeed Pierre Laubies as CEO of Coty, and Pierre-André Térisse, chief financial officer, will become chief operating officer while retaining his CFO role and responsibilities.

Additionally, the Coty Board of Directors elected Isabelle Parize and Justine Tan as non-executive directors, effective

February 27, 2020. Since Pierre Laubies joined Coty in November 2018, his operational and ﬁnancial experience were instrumental in leading the company’s transformation and completion of the integration of the P&G Beauty Business.

That included stepping up the execution of its consumer brands, streamlining its organization and supply chain, and improving free cash-ﬂow, allowing the company to consistently deliver on its ﬁnancial targets. He also initiated a strategic review of Coty’s professional and hair businesses and, with the partnership with Kylie Beauty, commenced the company’s expansion into key growth segments. Building on the strong foundation in place, Pierre Denis’s extensive

sector experience will be invaluable to accelerating top-line growth across Coty’s core categories: Fragrances, Cosmetics and Skin Care. He will assume responsibility for the Marketing, Sales, Human Resources, R&D and Legal

organizations. Previously, he was CEO of Jimmy Choo Group Limited, a position he held since July 2012. He has 30 years

of luxury, beauty and brand experience, having previously served in a variety of leadership roles with LVMH, notably with John Galliano, as well as with Christian Dior. Visit coty.com.

The Kirschner Group, Inc. welcomes Tobias Olsson as a sales representative. He will cover Scandinavia, Finland, Iceland and the Baltic States. Tobias ﬁrst learned the ropes of the hair business in his father’s salon as a teenager. He started his career as a sales rep for John Paul Mitchell Systems, then KAO, and worked his way up to

Nordic Sales Director for Headbrands and Blue I Sverige AB. “Tobias’ experience and knowledge

Tobias Olsson

of this region will boost our business and market penetration in this territory,” comments Paolo

Rezzara, president of the Kirschner Group, Inc. “We thank Anna Harrtell for her support and professionalism during the past three years.” Get to know Tobias by reaching him at +46 (0) 708 97 87 00 or tobias@kirschnergroup.com.

The Kirschner Group, Inc. also welcomes Paul Masselink, who as a sales representative will

cover Germany, Benelux and Switzerland. Paul is based in the Netherlands and has developed

extensive experience in cosmetics distribution while working with Henkel/Schwarzkopf, Keune and as European sales director for O’Right. “Paul’s knowledge of the European market, both on

supplier and distributor levels, will be a strong asset for TKG in this region,” adds Paolo. You can Paul Masselink

contact Paul at paul@kirschnergroup.com. For more information, check out com.

OTC Beauty Magazine July 2020

kirschnergroup.

SHOW CALENDAR JUNE / JULY WHEN

WHAT

WHERE

CONTACT

June 20-21

SR Education Foundations of Haircutting

Charlotte, NC

https://www.sallyrogerson.com/event-calendar

June 20-22

Beauty Forum Greece

Athens, Greece

https://www.beautygreece.gr/athensspring.html

June 21-22

SR Education Foundations of Haircutting

Honolulu, HI

https://www.sallyrogerson.com/event-calendar

June 23-25

Clean Beauty Connect Virtual Summit

June 27-29

The Beauty Experience Las Vegas

Las Vegas, NV

www.ibslasvegas.com

June 27-29

Int’l. Esthetics, Cosmetics & Spa Conference

Las Vegas, NV

www.iecsc.com

June 28-29

ECRU NY Academy: Cut & Style Progression

Fairlawn, NJ

www.ecrunewyork.com

July 6-7

Professional Beauty Delhi

Delhi, India

https://professionalbeauty.in/

July 10-13

American Assoc. of Cosmetology Schools

Las Vegas, NV

www.beautyschools.org CEA & AMP Annual Con-

July 11-12

Texas Barber Expo 2020

San Antonio, TX

https://www.txbarberexpo.com

July 11-17

Nat’l Beauty Culturists’ League Convention

Alexandria, VA

https://www.nbcl.info/2020-convention.html

July 13

ECRU NY Academy: Texture Exposed

Fairlawn, NJ

www.ecrunewyork.com

July 13

Cosmetologists Chicago: First Mondays

Chicago, IL

www.americasbeautyshow.com

July 13-15

ECRM Personal Care, Grooming Program

Orlando, FL

www.ecrm.marketgate.com

July 19

Barbers With Attitude

Chicago, IL

https://bit.ly/2RuCSLu

https://kisacoresearch.com/events/clean-beautyconnect-2020

July

vention

OTC Beauty Magazine July 2020

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OTC Beauty Magazine June 2020

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ATLANTA

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Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO DALLAS

1-800-925-4669

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I. 2. 3. 4. 5.

MIAMI

NEW JERSEY 1-844-358-8967

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO DALLAS

1-800-925-4669

Date

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY 1-844-358-8967

OTC Beauty Magazine June 2020

Signature

I. 2. 3. 4. 5.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

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Ad Index AFAM Concept ................................................................................9, 21 www.afamconcept.com

American International Industries.................Inside Front Cover www.ardelllashes.com

Ampro...................................................................................33, Gatefold www.amprogel.com

Combe........................................................................................................7

Murray’s Worldwide ........................................................................... 25 www.murrayspomade.com

Proctor and Gamble .............................................................................3

https://www.headandshoulders.com/en-us/the-royal-oils-collection Queen Helene ............................................................................... 20, 28 www.queenhelene.com

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SMSi - Urban call Marketing, Inc.................................................... 36

Curls ........................................................................................................ 10

marketing

www.curls.biz

Deva Curl................................................................................................ 17 www.devacurl.com

Earth Supplied...................................................................................... 45 www.earthsupplied.com

Fantasia ................................................................................................. 29 www.fantasiahaircare.com

Helen of Troy......................................................................................... 41 www.helenoftroy..com

Inspired Beauty Brands..................................................................... 15 www.inspiredbeauty.com

JLoft......................................................................................................... 65 www.iinny.com

J. Strickland.......................................................................................... 43 www.jstrickland.net

KAB Brands..............................................................................................5 www.aphogee.com

L’Oreal Technique .............................................................................. 47 www.loreal.com

Namaste Laboratories...................................................................... 49 www.orshaircare.com 60

OTC Beauty Magazine June 2020

http://multicultural.com/multicultural-marketing-news/smsi-urban-call-

Softsheen-Carson.............................................................................. 37 www.softsheencarson.com

Straight Arrow...................................................................................... 51 www.manentail.com

Sundial Brands................................................................... Back Cover www.sheamoisture.com

Sunny Isle .............................................................................................. 11 www.jamaicanblackcastoroil.com

Taliah Waajid ......................................................................................... 35 www.naturalhair.org

The Mane Choice Hair Solution........................... Cover, Gatefold www.themanechoice.com

Universal Beauty.................................................................................. 39 www.groganics.com

Vogue International............................................................................ 53 www.ogxbeauty.com

Wahl.............................................................................................................6 www.wahlpro.com

Zoto’s Professional............................................................................. 23 www.zotosprofessional.com

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OTC Beauty Magazine June 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are the highest-requested hair care products at your store?

•

Have you noticed any trends at your store that we discussed in this edition?

•

What tips would you like to see in the next edition of OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 62

OTC Beauty Magazine July 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine July 2020

Product Spotlight

Brittny Comb & Hair Cutter Combo There are foundational tools that every stylist should have on hand: a rat tail comb, a pin tail comb and a haircutter comb. Each is highly important for hair professionals and should always be kept in inventory. Luckily, Brittny has packaged a set of these essentials as an easy grab-and-go item.

• Rat Tail combs are perfect for sectioning but are even better for detangling.

• The Pin Tail comb is great for sectioning and creating precise, straight parting lines.

• The Hair Cutter is the tool to use for cutting and layering weaves or extensions. It’s also a great way to thin out thick hair.

Encourage your shoppers to take advantage of this unique set rather than buying each tool separately. Not only will they save more, but they’ll also find the set to be useful and convenient.

OTC Beauty Magazine July 2020

COCONUT COCONUT CUSTARDCUSTARD

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LoveN' your N' Go but wish it would Our last longer? Our 5It step Make It Last sty Love your Wash GoWash but wish it would last longer? 5 step Make Last style the answer! OilButter and Kokum Buttersuper-conditioning blend with super-conditionin system is the system answer!is Coconut Oil Coconut and Kokum blend with Milk and Plant in a creamyformula custard-like formula that provides Coconut MilkCoconut and Plant Peptides, in aPeptides, creamy custard-like that provides intense and shine. all Types 3 to 4 Hair Types intense hydration andhydration shine. Perfect for allPerfect 3 to 4for Hair @SHEAMOISTURE @SHEAMOISTURE SHEAMOISTURE.COM 66 OTC Beauty Magazine July 2020 SHEAMOISTURE.COM

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OTC - July 2020

Articles inside

Product Spotlight

Reader Feedback

Therapy Trends

Clipper Tips

Top Sellers

Editorial Letter

Sales Professionals Take Responsibility

Beauty Ambassador

Feature

Marketplace

Urban Call Briefs