OTC - July 2020

Page 24

Business Tips By Phillip Brand

Sales Professionals Take Responsibility At a recent event, a group of salespeople were asking each other: “What

1. Instead of deflecting, choose to take responsibility for fixing

do you mean when you say, sales is a profession and career?” This has

the problem and wrestle it to the ground. Instead of spreading

come up many times as professional salespeople struggle with those in

blame, professionals own and address the issue.

the business who do not take responsibility for their decisions. Clients appreciate a salesperson with empathy and the ability to develop a total solution versus simply presenting a product. Although the basic rules of selling, like credibility and effectiveness, haven’t changed a lot over the years, techniques that may have been effective years ago need to be reexamined to meet changed circumstances. There are new rules in sales now. The new rules include honesty and integrity; trustworthiness and dedication; fulfilling the real needs of the clients.

Here is the list that group came up with that you can use as well:

Your first job is to serve. That is the foundation of the value you should hold for your clients. A true professional always delivers. Always meet your commitments or let people know well ahead of time if you may not be able to. While all your actions in some way determine whether you will earn the trust of our people, this final choice in our “better choices” series relates most directly to our ability to build, earn, and grow trust with your leadership.

2. It’s not about you. It’s about everyone else. People will remember how you behaved. Leadership is about reaching that

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OTC Beauty Magazine July 2020


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