OTC Beauty Magazine, June 2019

because it’s made better WORKS BETTER

Created by experts who live your texture, the Gold Series collection provides deep moisture and strengthens hair from within.

RESPECT THE CROWN

Long-lasting scalp relief and luxuriously moisturized hair.

In Every Issue

Mixology

5 Must-Have DIY Ingredients For Hair & Skin

Sometimes, those off-the-shelf and over-the-counter beauty products just don’t cut it. When your shoppers’ hair needs a little pick-me-up, and their skin is feeling dry, why not reach for allnatural ingredients to infuse into your favorite beauty products? When mixing special ingredients with their tried-and-true products or creating their concoctions from scratch customers are participating in the popular do-it-yourself trend for their beauty needs. Here are five ingredients that are sure to inspire shoppers.

26 Knowledge To Know

What and Why is Trichology

By Dr. Edward Tony Lloneau

Trichology is the science and study of hair, scalp and whatever specialty is being considered. For example, the study could be for clinical, nutritional, Alopecia, chemistry or thermal trichology. The term “TRI “means three. The term “ology” means the science and study of a specialty.

모발학의 정의와 중요한 이유

에드워드 토니 로뉴 박사

모발학은 머리카락과 두피에 대해 전문적으로 연구하는 과학 학문입니다. 이 분야는 임상 연구와 영양학, 탈모 및 화학 혹은 열 모발학과 연관될 수 있습니다. “TRI”라는 용어는 3을 의미합니다. “ology”라는 용어는 전문 과학 및 연구를 뜻합니다.

To learn more about the “Hi-Def Style” of Ecoco, visit their website at www.ecocoinc.com ON THE COVER

The original and award-winning Eco Style Olive Oil Styling Gel is the produc to stock this month. Recently awarded “Best of the Best” by Naturally Curly, Eco Style Olive Oil celebrates its 10th year as a category leader.

Business Tips

Avoiding Days of the Living Dead Addressing Workplace Zombies and Promoting Engagement One Person at a Time

By Kate Zabriskie

Zombies in the workplace are soul-sucking, money-draining, productivity-killing entities that chip away at an organization’s spirit and its engagement levels one convert at a time. These creatures often look like the rest of us, but deep down they’re cancerous beasts that can potentially drive a business to ruin. So what’s a manager to do? Recognize the problem, know its source, understand why action is essential, and then do the work required to create a zombie-free workplace.

좋지 않은 기운이 퍼지는 것을 막아라

직장에서 발생하는 좋지 않은 기운이 퍼지지 않도록 조처하고

직원들을 격려하라

케이트 자브리스

우리의 업무의 의욕을 저하시키고 이익을 떨어뜨리고 생산성을

떨어뜨리는 좀비 같은 존재가 있습니다. 그러한 사람들로 인해 회사의

사기는 서서히 떨어지고 업무의 수준도 저하됩니다. 이러한 현상이

우리 자신에게는 해당되지 않는다고 생각할 수는 있지만 사업에

치명적인 영향을 줄 수 있기 때문에 주의가 필요합니다.

경영인들은 어떻게 해야 합니까? 문제를 인정하고 원인을 파악하고

특정한 조처가 필요한 이유를 이해해야 합니다. 그러고 나서 좀비와도 같은 해로운 요인들을 제거하기 위한 조처가 필요합니다.

36 Harness Your Professional Power

Be a Victor, not a Victim By

Jennifer Powers

Have you ever found yourself making self-defeating statements like, “I’m miserable at work because my boss is a jerk,” or “I’d work harder if they paid me more.” Surely you have. You’re human. But the truth is, when you make statements like these you are blaming other people, things, and circumstances for your reality being the way it is. You are holding everyone and everything else responsible for YOUR outcomes, feelings, actions, reactions, and choices. And when you do that you’re acting like a victim. In every moment of every day, you can choose to either play the victim or the victor. In other words, you get to choose to give your power away or hold onto it.

자신의 잠재력을 발휘하라 패자가 아니라 승자가 되십시오 제니퍼 파워스

이런 말을 스스로 해 보신 적이 있으십니까? “사장이 멍청해서 정말

일하기 싫어,” 또는 “윗사람들이 봉급을 올려 준다면 더 열심히 일할 텐데.” 아마도 해 보셨을 것입니다. 당신도 사람이기 때문이지요. 하지만 앞서 언급된 말을 할 때 자신이 처한 현실에 대해 다른 사람이나 사물이나 상황을 탓하게 된다는 것은 부정할 수 없는 사실입니다. 여러분 자신의 감정과 행동과 반응과 선택의 결과인

42 Understand the Impact of Your Profit Per Sale Make Sure You’re Dedicating Your Resources to the Right Customers By Jill

J. Johnson, MBA

Few enterprises truly understand the actual profits generated by the individual sales they make. Most metrics for sales effectiveness are monitored by reviewing top-line revenue results. Yet the most critical determinant of on-going business viability is understanding what revenue actually drops to the bottom line after all costs have been taken into account. You must understand what profit is generated by sales to each of your clients. Then consider the benefits and vulnerabilities the cumulative impact these sales mean to your business. Knowing the breakdown of the profitability by the individual sales to your customers can have a significant impact on your ability to achieve your business goals.

거두는 수익이 주는 영향을 이해하라

여러분의 자원을 고객의 유형에 맞춰 올바르게 투자하십시오 질 존슨, MBA(경영학 석사)

개개인의 판매에 의해 실질적인 이익이 창출된다는 것을 이해하는 기업은 많지 않습니다. 판매의 효율성을 측정하기 위해서는 최대 매출 예상치를 점검해 볼 필요가 있습니다. 하지만 사업의 지속 가능성을 결정짓는 가장 중요한 요인은 소요되는 모든 비용을 고려했을 때의 최하 매출 예상치를 이해하는 것입니다. 고객에 대한 판매가 저조하여 전체 수익이 줄어든다면 여러분의 사업 목표를 이루기가 어려워질 수 있습니다.

52 Beauty Ambassador

Styling Tools Beauty Ambassador Tending to Your Tresses By

Sara Reuda

60 22nd Annual Taliah Waajid World Natural Hair & Healthy Lifestyle Event

Thousands of attendees flocked to the Georgia International Convention Center in April for the highly-anticipated event.

Korean

Editor: Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director: Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing Writers: Sara Rueda Dr.

Columnists: Kenny Duncan Lafayette Jones Elayne McClaine

Editorial Letter

by Jessica De Vault Hale

Keeping it Natural 네츄럴하게

It’s hard to believe that roughly 15 years ago, going natural was considered a fad. Many assumed that cutting off your chemically processed hair to grow out your natural curls was fleeting. Lo and behold, that trend has become a bonafide lifestyle, with many women of color choosing to embrace their natural tresses more than ever before. That’s not to say that no one is relaxing or chemically processing their hair anymore, but no doubt going natural has made an impact.

Luckily for the OTC retailer, this has presented tons of opportunities to introduce new products into their stores and to become a hub for natural hair care collections. You can learn about the current hot sellers for natural hair care items in our Top 5 roundup on page 56.

At the onset of this movement, your shoppers relied on online shopping and other general market stores to carry a handful of specialty curl products, or they relied on making their own concoctions at home. These days they can visit your store for their natural hair care needs, but that doesn’t mean that everyone has abandoned DIY products. They’ll still add their favorite oils and other ingredients to their current products for the best efficacy. That gives you, the OTC owner, a new chance to meet your customers’ needs.

Don’t just carry the trendiest natural hair products, offer the all-natural ingredients, as well. Coconut, olive and argan oils continue to be popular for naturalistas. These sorts of products are also multifaceted and perfect for skin care, as well. Learn more about a few of the must-have ingredients in our Feature story on page 64.

Going natural is the gift that keeps on giving for progressive storeowners. As long as you stay on top of this trend, customers will always think of your shop first for their natural needs.

Jessica De Vault Hale EDITOR

15년 전쯤에만 해도 네츄럴 제품이 유행할 거라고 믿기는 어려웠을 것입니다. 많은 사람들은 자연스러운 곱슬머리를 기르기 위해 화학 처리 과정을 거친 머리카락을 자르는 것은 아무 소용이 없는 일이라고 생각했습니다. 하지만 지금은 네츄럴 제품이 대세가 되었고 흑인 여성들은 이전 어느 때보다도 자연 그대로의 머리를 좋아합니다. 릴렉싱을 하거나 화학 요법을 하는 사람이 없을 거라는 말은 아닙니다. 하지만 네츄럴 제품이 인기를 얻고 있는 것은 사실입니다.

OTC 판매업자들에게 반가운 소식 한 가지는 이러한 유행으로 인해 새로운 제품을 매장에 출시할 기회가 수없이 많아졌고 네츄럴 헤어 케어 제품의 중심지 역할을 할 수 있다는 것입니다. 56면에 실린 탑 5 제품을 통해 네츄럴 헤어 케어 제품 중 어느 제품이 인기가 많은지 알아보실 수 있습니다.

이러한 유행에 따라 고객들은 곱슬머리 제품을 구매하기 위해 온라인 쇼핑을 하거나 매장을 찾습니다. 요즘에는 네츄럴 헤어 케어 제품을 찾는 사람들이 많기는 하지만 그렇다고 DIY 제품의 인기가 완전히 사라진 것은 아닙니다. 일부 고객들은 최상의 효과를 거두기 위해 자신이 좋아하는 오일이나 다른 재료를 첨가한 제품을 원합니다. 따라서 OTC 오너들은 그러한 고객들의 취향에 따라 제품을 구비할 필요가 있습니다.

단지 최신 유행 네츄럴 헤어 제품만이 아니라 모든 종류의 천연 재료로 만든 제품들을 구비해 놓으시기 바랍니다. 코코넛과 올리브, 아르간 오일로 만들어진 제품은 자연주의자들이 애용합니다. 이런 제품들은 스킨 케어에도 안성맞춤입니다. 64면에 실린 기사를 통해 가장 인기 많은 재료 몇 가지가 무엇인지 알아보시기 바랍니다.

네츄럴 제품이 인기가 많은 현재의 트렌드는 진보적인 점주 분들에게 오히려 기회가 될 것입니다. 현재의 트렌드에 맞게 매장에 제품을 구비해

All Natural Hair Products

Natural products are here to stay, but the idea of what “natural” is and who it is for has changed throughout the years. The best hair care products for naturally curly shoppers aren’t always filled with only natural ingredients. And some products are all-natural but can be used by anyone, natural or relaxed. Here are our favorite products made of either natural ingredients or made for naturally curly customers.

Leave-In

There’s nothing better than a product that can do double duty. For the Bobos Remi Leave-In Conditioner, you can moisturize your natural curls or use it on your synthetic and human hair wigs as a refresher and detangler - for those days when you’d rather protect your natural hair and give it a break.

CoWash

One of the many sins of natural hair care is to over-shampoo your hair. Shampoos that are riddled with sulfates and parabens can rip the moisture from every curl. That’s why a lot of naturalistas prefer a cowash. As I Am Coconut Cowash is a cult favorite, as it cleans the hair without stripping it of its natural oils.

Conditioner

Whether your hair is natural and color-treated or relaxed, there’s no avoiding the occasional damage. That’s where the Hask Keratin Protein Smoothing Conditioner comes in. Infused with hydrolyzed keratin, this conditioner help fight frizz and combat humidity. Plus, it’s free of sulfates, parabens, phthalates, gluten and alcohol.

Shampoo

Not everyone wants to cover their naturally gray hair. In fact, many celebrate it and wear it proudly. For those customers, the One ‘n Only Shiny Silver Ultra Conditioning Shampoo will come in handy. Not only does it imparts shine, but it also eliminates that pesky yellow hue in grey and white hair and tones down brassiness.

Curl Cream

If you’re using curl cream for your curls, there’s a chance that you’re reaching for it several times a week, maybe more! This can result in product buildup. To avoid this, we recommend the Taliah Waajid Curly Curl Cream - a non-greasy formula that shampoos out easily for buildup-free, defined and nourished curls.

Activator

Wash-n-gos have never been easier as they’ve been with the Cantu Moisturizing Curl Activator Cream. This product helps to enhance your natural curl pattern without the frizz, all while giving tons of volume and shine to curly tresses. Bouncy, frizz-free curls and coils have never been so easy to achieve.

Coconut Conditioner

Achieving stunning curls is only a spritz away with the Jamaican Mango & Lime Pure Naturals Moisture Cococunt Leave-in Conditioner & Detangler. This light spray not only conditions and hydrates hair, but it also works as a great heat protectant for natural hair.

Protein Treatment

If breakage is a major issue for your shoppers, they’ll love the DAX For Naturals Protein Treatment. Its formula is rich in nutrients for strengthening the hair and to reducing breakage. It’s natural oils, and emollients also make the hair shiny after use and soothe a dry scalp.

Defining Mousse

It’s easy to forget about the aspiring naturals, the ones who are transitioning and battling two different textures. The Beautiful Textures Curl Definer Mousse is a great product that helps transitioners achieve smooth roller and straw sets. This is a great technique to mask the difference between the two textures and to keep your hair healthy, as well.

Moisturizing Mousse

Whether you’re looking for a strong hold for your curls or a conditioning product, the Condition 3-in-1 Moisturizing Mousse is the perfect selection. Perfect for natural, permed or color treated hair, this product gives tons old, gentle conditioning and the protection your shoppers crave.

Curl Smoothie

When hair is acting rough or unruly, tame your tresses with SheaMoisture’s Coconut Hibiscus Curl Enhancing Smoothie. Enriched with the natural ingredients such as Neem Oil and Silk Protein, your hair will soak this product up, resulting in soft and supple curls.

Growth Oil

One of the biggest complaints natural girls have is waiting for their hair to grow. It’s a slow process for many, but with Wild Growth Hair Oil, the waiting game doesn’t have to be so long. This plant-based formula softens and conditions hair to make strands more manageable and less prone to breakage.

How should you sell it?

Scott Zangwill

This month’s selling focus is…

OTC Natural Products

First it was natural hair, now the industry has shifted its focus to all-natural beauty products. Shoppers are becoming increasingly concerned with what they put on and in their bodies. From “all natural oils” to “allnatural ingredients”, consumers are looking for key phrases that indicate a wholesome, healthy formula. Customers are smart about reading labels now and will be looking for the purest formulas for every product in their beauty regimen.

How can OTC retailers highlight their natural products and take advantage of this new wave in the industry?

“Whether it’s oils, body creams and lotions, hair products such as shampoos, leave –in-conditioners or masks, the natural lines in the beauty supply stores have exploded. So much so that every manufacturer has some type of natural product lines now. Even the children’s lines are natural. These products are mineral oil free, paraben free, petroleum free, and sulfate free.

Today, if you’re not relaxing your hair, you’re natural!

The natural products available in beauty supply stores are healthy and nourishing for the scalp, skin and nails. Many of the ingredients include vitamin e, flaxseed, coconut, mango, argan, grapeseed, olive, almond, tea tree and avocado oils, and cocoa and shea kinds of butter. All of the ingredients help reverse dryness, breakage, and damage and help to restore, rejuvenate, and moisturize the desired areas

Some of the newest natural products hitting the shelves are Coconut Crème by Africa’s Best, Curly and Coily by IC Fantasia, Dax for Naturals by Imperial Dax, Natural beeswax, vitamin E, and coconut oil by Softee and Palmers Natural Fusions, and Fair and Whites Natural soaps.

A beauty supply store owner can take advantage of these Natural product lines to let the customer know that there is a huge selection to choose from, that will benefit their hair, skin, and nails at a reasonable price. You should also take 2 or 3 pieces of several lines and put them in the front on an end cap to highlight the fact that these are ”hot new items”.

Look for these and many more new natural products and keep them stocked in your OTC beauty supply store.”

Scott Zangwill Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the July issue!

Scott Zangwill

OTC 내추럴 제품

처음에는 내추럴 모발이었습니다. 이제 산업은 전부가 내추럴 뷰티 제품에 집중하고 있습니다. 몸에 바르고 먹는 것에 대해 구매자의 관심이 점점 더 증가하고 있습니다. “모든 천연 오일” 에서 부터 “모든 천연 성분” 에 이르기까지 소비자는 유익하고

건강에 좋은 성분이 첨가되었다는 것을 표시하는 주요 구문을 확인하고 있습니다. 고객은 제품의 라벨을 읽고 파악하며 자신의 미용을 위하여 가장

제품이 무엇인지 찾을 것 입니다.

“뷰티 용품점의 오일, 바디 크림과 로션, 샴푸, 리브인 컨디셔너와 같은 헤어 제품 또는 마스크 제품의 내추럴 제품 라인은 폭발적으로 증가했습니다. 모든 제조사가 지금은 여러 유형의 내추럴 제품 라인을 가지고 있으므로 제품은 넘쳐나고 있습니다. 심지어 아이들의 제품까지도 내추럴 제품 라인입니다. 이 제품들은 미네랄 오일, 파라벤, 석유, 황산염이 없습니다.

현재, 여러분의 모발에 릴렉서를 사용하지 않았다면, 당신은 내추럴 입니다.

뷰티 용품점에서 판매되는 내추럴 제품은 두피, 피부 및 손톱에 건강한 영양을 공급해주는 제품입니다. 이러한 성분에는 비타민 e, 아마씨, 코코넛, 망고, 아르간, 포도씨, 올리브, 아몬드, 차 나무 및 아보카도 오일과 코코아 버터의 시어버터입니다. 이러한 모든 성분들은 건조, 손상 및 갈라짐을 방지하고 원하는 부위를 복원, 재생 및 보습하는 데 도움을 줍니다.

판매가 가장 많이 되는 가장 최신의 내추럴품들은 Africa’s Best의 Coconut Crème, IC Fantasia의 Curly and Coily, Imperial Dax의 Dax for Naturals, Softee and Palmers Natural Fusions의 Natural beeswax, vitamin E, and coconut oil과 Fair and Whites Natural 비누입니다.

뷰티 용품점 소유자는 이러한 내추럴 제품 라인을 고객이 합리적인 가격으로 헤어, 스킨과 손톱에 도움이 되는 여러 제품중에서 선택할 수 있다는 것을 알려주어야 합니다. 또한 2~3 개의 여러 라인 제품을 양쪽 끝 진열대 앞으로 진열하여 ”인기있는 신상품”이라는 사실을 강조해야합니다. 이

Scott Zangwill 대표이사 Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

Pronounced texture, a salon inspired collection with a foundation in conditioning. TXTR. by Cantu is your go-to solution for waves, curls and coils.

#MYCANTU | learn more @ www.cantubeauty.com

Knowledge to Know

By Dr. Edward Tony Lloneau

What and Why is Trichology

모발학의 정의와 중요한 이유

Trichology is the science and study of hair, scalp and whatever specialty is being considered. For example, the study could be for clinical, nutritional, Alopecia, chemistry or thermal trichology. The term “TRI “means three. The term “ology” means the science and study of a specialty. In my case, the specialty is chemistry and thermal, as it relates to the practice of cosmetology.

Clinical Trichology deals with how certain medications can affect the hair through the bloodstream. For example, how chemotherapy treatments for cancer affect hair growth and breakage of the hair and the other hair and scalp maladies caused and treated by medications.

Nutritional Trichology deals with how and why the food and vitamins affect the hair. It also delves into how certain food, drinks and medication intake can have adverse effects on relaxers, curly perms and permanent hair color, by changing the pH metabolism of the body. This study addresses how to use nutrition to enhance hair, scalp and body health, as well.

Alopecia Trichology deals with the cause and treatment of natural and abnormal hair loss. This is a highly specialized form of trichology because it is complex and can be difficult to pinpoint and may be different in men as opposed to women.

Thermal Trichology may not seem to belong in the category of Trichology, but it does deal with how heat treatments used in cosmetology work on the hair. Heating tools such as curling irons, pressing combs, flat irons, driers and heat treatments with heat caps and heat lamps for processing color,

모발학은 머리카락과 두피에 대해 전문적으로 연구하는 과학 학문입니다. 이 분야는 임상 연구와 영양학, 탈모 및 화학 혹은 열 모발학과 연관될 수 있습니다. “TRI”라는 용어는 3을 의미합니다. “ology”라는 용어는 전문 과학 및 연구를 뜻합니다. 저는 미용과 관련된 화학과 열 분야의 전문가입니다.

임상 모발학은 특정 의약품이 어떻게 혈액 순환을 통해 모발에 영향을 줄 수 있는지에 대해 연구합니다. 예를 들어 암 치료를 위한 화학 요법이 모발의 성장과 손상에 어떤 영향을 주는지, 그리고 모발 및 두피의 질병이 어떻게 약품에 의해 발생하고 치료될 수 있는지를 연구합니다.

영양 모발학은 식품과 비타민이 어떻게 그리고 왜 모발에 영향을 미치는지를 다룹니다. 또한 특정한 식품과 음료와 약품이 어떻게 인체의 pH 신진대사에 영향을 주어 릴렉서와 파마제와 영구 염색제에 해로운 영향을 주는지도 연구합니다. 그리고 영양분을 활용하여 모발과 두피와 인체에 좋은 영향을 주는 방법을 연구합니다.

탈모 모발학은 자연적인 혹은 비정상적인 모발 손상의 원인과 치료에 대해 연구합니다. 이 분야는 복잡하고 원인을 정확하게 파악하기 어렵고 남녀 차이에 따라 다양한 증상이 나타나기 때문에 전문성이 매우 높은 분야입니다.

열 모발학은 모발학에 해당하지 않는 것처럼 느껴질 수 있지만 미용에서 활용하는 열이 모발에 어떻게 작용하는지를 연구하는 분야입니다. 컬링 아이언이나 프레싱

SUPER CURL

deep penetrating conditioners and even hot water can make an impact on tresses.

Chemistry Trichology has to do with how the chemicals in hair care products affect the hair to bring about the expected change such as ammonium thioglycolic for (cold wave) curl perms, and sodium hydroxide and calcium, lithium and other hydroxide ingredients (so-called No Lye relaxers) used in hair relaxers. Permanent hair color products and deep, penetrating conditioners work to treat and repair extreme hair damage. It also deals with how to recognize a problem and deal with it in relation to chemical services. Although Thermal Trichology does not generally involve hair-penetrating chemicals, it does explain how this service changes the temporary appearance of hair.

When students go to cosmetology school to learn this craft, they are taught how to apply the products that bring about a change in the hair and what the result should be. However, they do not learn how the chemicals in the product interact with the hair to bring about the change. All they’re taught is what the result should be if everything goes well. In other words, they learn about the products the same way they do when they learn how to operate an automobile. They know how to drive, stop and control the vehicle, but have no conception of the mechanical workings of that vehicle. This is how cosmetologists are trained to enter the world of cosmetology.

There are four chemical services employed in cosmetology that penetrates the hair to bring about a change. They are the relaxer, curly perm, permanent hair color and deep penetrating conditioning treatments. Most cosmetologists are skilled at performing these services but have little knowledge as to how they work to bring about the expected change. The reason that this is important is that if something should go wrong, they are helpless to stop or control problems. They do not know what the interaction of the products is with the hair, other than what the final results should be if everything went as expected.

컨디셔너 성분을 모발에 스며들게 하는 과정, 그리고 심지어 뜨거운 물이 모발에 주는 영향 등에 대해 연구합니다.

화학 모발학은 헤어 케어 제품에 사용되는 화학 물질이 어떻게 모발에 원하는 변화를 가져오는지를 연구합니다. 예를 들어 파마(콜드 웨이브) 에 사용되는 암모늄 티오클리콜, 수산화나트륨과 칼슘, 헤어 릴렉싱에 사용되는 리튬과 그 외의 수산화 물질(노 라이 릴렉서로 불림)가 그런 물질에 해당합니다. 또한 영구 헤어 염색 제품과 모발에 스며드는 컨디셔너 제품이 어떻게 모발을 치료하고 심한 복구를 손상시킬 수 있는지도 연구합니다. 그리고 화학 물질 사용과 관련된 문제를 인지하고 해결하는 방법에 대해서도 연구합니다. 열 모발학만으로는 모발에 스며드는 화학 물질에 대해 설명할 수 없지만 화학 모발학을 통해 화학 물질이 어떻게 모발의 외관을 변화시키는지를 설명할 수 있습니다.

이러한 분야를 공부하기 위해 미용 학교를 다니는 학생들은 모발에 변화를 주기 위해 제품을 사용하는 방법 및 결과에 대해 배우게 됩니다. 하지만 그러한 변화가 일어나기 위해 어떻게 화학 물질이 작용하는지에 대해서는 배우지 못합니다. 모든 과정이 문제없이 이루어진다는 가정하에 어떤 결과가 나타나는 지만 배우는 것입니다. 자동차를 비유로

든다면 자동차를 움직이고 멈추고 제어하는 법은 배우지만 자동차가 움직이는 원리에 대해서는 전혀 배우지 못하는 것과 같다고 할 수 있습니다. 미용사들은 이러한 교육 과정을 통해 미용 업계에 진출하게 됩니다.

미용업계에서 모발에 변화를 주기 위해 사용하는 화학 요법 서비스에는 네 가지가 있습니다. 릴렉서와 파마와 영구 염색과 모발에 깊이 스며드는 컨디셔닝 성분을 활용한 요법이 이에 해당합니다. 대부분이 미용사들은 이러한 서비스를 실행하는 면에서는 전문가이지만 어떤 과정을 통해 그처럼 원하는 변화를 얻을 수 있는지에 대해서는 아는 지식이 별로 없습니다. 이러한 상황이 우려되는 이유는 문제가 발생하는 경우 그들이 그러한 문제를 막고 제어할 수 있는 방법을 잘 모르고 있다는 것입니다. 그들은 모든 조건이 예상대로 진행되는 경우를 제외하고는 제품이 모발에 어떻게 작용하는지를 모르기 때문에 최종 결과를 예측할 수 없게 됩니다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다.

Business Tips

By Kate Zabriskie

Avoiding Days of the Living Dead

Addressing Workplace Zombies and Promoting Engagement

One Person at a Time

좋지 않은 기운이 퍼지는 것을 막아라

Zombies in the workplace are soul-sucking, money-draining, productivity-killing entities that chip away at an organization’s spirit and its engagement levels one convert at a time. These creatures often look like the rest of us, but deep down they’re cancerous beasts that can potentially drive a business to ruin.

So what’s a manager to do? Recognize the problem, know its source, understand why action is essential, and then do the work required to create a zombie-free workplace.

Knowing Your Zombies

Although zombies come in many varieties, most resemble one or more of the following:

1. Negative zombies – Often the easiest to spot, they complain, moan, and express their dissatisfaction regularly. Some will use humor to disguise their disgust, but they are nevertheless contagious and a threat to the uninfected.

2. Minimum-contributor zombies – They do the basics but nothing more. You will never see them looking for work or volunteering for projects. Furthermore, many act as if they are doing you a favor when you ask them to perform a task they get paid for doing.

3. Status-quo zombies – These change-averse creatures dig in their heels and fight the future. They are happy with everything the way it is and take no initiative to implement new ideas. The most dangerous of this variety will even resort to sabotage if they feel threatened.

4. Shortcut zombies – They find ways to cut corners and circumvent processes. Their choices frequently expose the organization to unneeded risk. Worse still, when these zombies are in charge of training others, they pass on bad habits and poor practices.

Identifying the Source

To rid an organization of zombies, you must understand how you got them. Each zombie has a creation story. These are the most common:

1. The ready-made zombie story: People who were really zombies when someone interviewed them, and they got the job anyway.

2. The we-did-it-here zombie story: Unlike the ready-made zombies,

업무의 수준도 저하됩니다.

현상이

자신에게는 해당되지 않는다고 생각할 수는 있지만 사업에 치명적인 영향을 줄 수 있기 때문에 주의가 필요합니다.

경영인들은 어떻게 해야 합니까? 문제를 인정하고 원인을 파악하고 특정한 조처가 필요한 이유를 이해해야 합니다. 그러고 나서 좀비와도 같은 해로운 요인들을 제거하기 위한 조처가 필요합니다.

좀비를 파악하라

좀비 즉 사업의 장애 요인들은 대부분 다음의 유형에 해당됩니다: 1. 부정적인 좀비 – 가장 흔한 유형으로서 불평과 불만을 자주 표출하는 사람들을 가리킵니다. 어떤 사람들은 유머를 사용해서 그러한 불만을 표출하지만 그렇다 해도 그러한 태도는 다른 사람들에게 전염될 위험이 있습니다.

2. 일을 최소한으로 하려 하는 좀비 – 기본적인 일만 하고 그 이상은 하지 않습니다. 일을 찾아서 하거나 자원해서 하지 않습니다. 게다가 일을 하면 보상을 주겠다고 하면 환심을 사기 위해 일하는 시늉만 합니다.

3. 현상 유지론자 좀비 – 이런 사람들은 변화를 싫어하고 안주하려고 하며 미래를 대비하지 않습니다. 현 상태를 유지하는 것을 좋아하며 자발적으로 새로운 아이디어를 실행하지 않습니다. 이러한 좀비의 가장 무서운 점은 현상 유지 상태가 위협받는 경우 공격적인 태도를 나타낸다는 것입니다.

4. 손쉬운 방식을 선호하는 좀비 – 이들은 일을 간단한 방법으로

처리하려고 합니다. 이러한 태도 때문에 회사가 불필요하게 위험에

노출될 수 있습니다. 더욱 우려되는 점은 이러한 사람들이 다른

사람을 훈련시키는 역할을 할 때 그들의 좋지 않은 습관과 업무 방식이 그대로 다른 사람에게 전달된다는 것입니다.

원인을 파악하라 회사에서 좀비를 제거하기 위해서는 그들이 어떻게 침투하는지 알아야 합니다. 좀비와도 같은 사람들이 회사에 들어오는 일반적인 경로는 다음과 같습니다:

1. 처음부터 좀비인 사람: 처음부터 좀비와 같은 특성을 나타내는 사람을 여과 없이 면접을 보고 채용시킨다.

2. 입사하고 나서 좀비가 되는 사람: 처음의

these zombies were created after they joined the organization. They were discouraged, taught to fear, or worse.

3. The retired-on-the-job zombie story: These zombies should be long retired, but because of a need to complete a certain number of years of employment before receiving some financial reward or other benefit, they’re still in the workplace and just going through the motions.

4. The abandoned zombie: Abandoned zombies are employees who could perform well if they didn’t feel as if they were the only ones who cared. After struggling alone, these poor creatures eventually succumbed and now just try to survive.

Making the Choice Before It’s Too Late

When left unchecked, zombies can take over a department, division, or even an entire organization with relative ease. For that reason, it is essential that organizations are focused and vigilant in their approach to zombie management.

Organizations that fail to take the problem seriously may find that it’s too late. To escape havoc when zombies gain a foothold, good employees will often leave for safer territory. Then, by the time management recognizes its predicament, a lot of talent has walked out the door, and what remains is not sufficient to do great work.

Taking Action

Implementing an anti-zombie initiative is no easy task, but it can be done and done well if you take the process seriously and stay dedicated to invigorating your workforce.

Step One

Be candid about your numbers. High turnover is a strong sign that there is a zombie problem. High absenteeism, poor output, and substandard financial performance are other clues. Think about what you would see if your organization were-zombie free and what numbers would be associated with that vision. Next, compare those statistics to the current reality and set some performance goals.

Step Two

Once you understand your global numbers, you should measure employee engagement. You can run a formal survey with a company that specializes in engagement or create one on your own. As with step one, the goal here is to get a sense of what’s working, what isn’t, and the breadth of your zombie problem.

Step Three

Next, ask yourself what are you seeing and hearing that you don’t want to see, and what are you not seeing and hearing that you do? After you know where the gaps are, think about solutions to address those shortcomings. If your zombies belong to the status-quo category, for example, consider putting in a process whereby everyone is tasked with finding two ways to improve his or her work processes or outputs.

No matter what you choose, be sure you have the stamina to stick with the zombie-eradication tactics you implement. Fewer activities done well will beat a lot of mediocre ones every time.

Step Four

Be prepared to let go of those you can’t save. Despite best efforts, some zombies simply can’t be cured. If you’ve done all you can, and they’re still the walking dead or worse, it’s time to say goodbye. If the termination process in your organization is cumbersome and lengthy, at a minimum, you must protect the uninfected and recently-cured staffers from the zombie holdouts.

Step Five

Recognize success and coach for deficiencies. Saving zombies happens one employee at a time. People who are clear about expectations, receive proper training, get coaching when they miss the mark and feel appreciated when they get it right or go above and beyond, are highly unlikely to enter or venture back into zombie territory.

3. 은퇴를 앞두고 있는 좀비: 오래 전에 은퇴해야 하지만 금전적인

다른 이득 때문에 은퇴 전에 몇 년을 더 일해야 하는 사람을 가리킵니다. 직장에 머물러 있기는 하지만 시늉으로만 일할 뿐입니다.

4. 버려진 좀비: 이러한 직원들은 관심을 좀 더 받는다고 느꼈다면 더 훌륭하게 일할 수 있었을 것입니다. 하지만 그렇지 못하고 혼자서만 노력하다가 결국 상황에 굴복하게 되어 생존을 위해서만 노력하게 됩니다.

너무 늦기 전에 결단을 내리라 확인 과정을 거치지 않는다면 좀비와도 같은 사람들이 부서와 심지어 전체 회사를 차지할 수 있습니다. 그렇기 때문에 그러한 부정적인 요인에 대처하기 위한 방안을 마련하는 것이 중요합니다.

문제를 심각하게 받아들이지 않는다면 너무 늦게 됩니다. 좀비와 같은 사람들이 자리를 잡게 되면 훌륭한 직원들은 더 나은 직장을 찾아 떠날 것입니다. 그렇게 되면 경영인 측에서 문제의 심각성을 인지할 때쯤 되면 이미 재능 있는 인재들이 상당수 떠나고 없게 되어 훌륭하게 일할 인재가 부족하게 될 것입니다.

조처를 취하라

좀비를 제거하기 위해 조처를 취하는 것은 물론 쉽지 않은 일입니다.

문제를 심각하게 받아들이고 직장에 활기를 불어넣기 위해 최선을 다한다면 성공할 수 있습니다.

1단계

수치를 솔직하게 평가해 보십시오. 이직률이 높다는 것은 좀비 문제를 겪고 있다는 강력한 신호일 수 있습니다. 결근율이 높거나, 생산량이 저조하고, 실적이 수준 이하인 것도 비슷한 증상입니다. 좀비 같은 존재가 여러분의 직장에서 사라진다면 그러한 수치가 얼마나 달라질 것인지 생각해 보십시오. 그 다음으로 그러한 이상적인 수치와 현재 수치를 비교해 보고 달성 목표를 설정하십시오.

2단계

전 세계적인 수치를 확인하고 나서 여러분의 직원들 근무 실적을 확인해 보아야 합니다. 그 방면을 전문으로 하는 회사의 도움을 받거나 자체적으로 공식적인 조사를 실시할 수 있습니다. 1단계와 마찬가지로 이 단계의 목표 역시 효과 있는 방법이 무엇인지, 그리고 문제의 규모가 얼마나 되는지를 파악하는 것입니다.

3단계

그 다음으로 현재 실제로 보고 듣는 상황과 여러분이 현재 원하는 상황을 비교해 보십시오. 그 두 가지 상황이 얼마나 차이가 나는지를 파악한 후에 문제를 해결하려면 어떻게 해야 하는지 생각해 보십시오. 예를 들어 현상

유지를 원하는 사람들로 인해 문제를 겪고 있다면 모든 직원들이 자신의 업무 과정 혹은 결과를 개선할 수 있는 두 가지 방법을 모색해 보도록 하십시오.

어떤 방법을 선택하든 적합하지 않은 직원들을 없애기 위해 최선을 다하십시오. 전략을 제대로 이행하지 않으면서 좋은 결과를 기대할 수는 없습니다.

4단계

통제할 수 없는 상황은 포기하십시오. 최선의 노력을 기울이더라도 어떤 사람들은 개선하는 것이 불가능할 수 있습니다. 그런 사람들과는 작별하는 것이 좋습니다. 여러분 회사의 해고 절차가 까다롭고 복잡하다면, 단순하게 조정하여 아직 해로운 영향을 받지 않거나 최근에 나쁜 태도를 개선한 직원들이 더 이상 좀비와 같은 사람들로 인해 영향을 받지 않게 해야 합니다.

5단계

직원이 성공을 거두었다면 인정해 주고 부족한 점은 발전하도록 도와주십시오. 적절히 관리하지 않는다면 다시 좋지 않은 기운을 발전시킬 수 있습니다. 자신에게 기대하는 것이 무엇인지를 명확하게 이해하고, 적절한 훈련을 받으며, 부족한 점이 있을 때 지도를 받고, 최선을 다해 노력했을 때 인정을 받는다고 느끼는 직원들이 다시 나쁜 기운을 발전시킬 가능성은 매우 낮습니다.

• Do managers “walk the talk” and model anti-zombie behavior?

• Do employees understand how their work is connected to the organization’s goals? Can they explain that connection in a sentence or less?

• Are employees held accountable for following established processes and procedures?

• Do managers confront negativity?

• Do managers encourage and reward initiative?

• Do they meet one-on-one with their direct reports on a regular basis?

• Does a strong zombie-screening interview process exist?

• When good people leave, does someone conduct an exit interview to see if zombies are the reason for the departure?

The answers to those questions should serve as a starting point for encouraging engagement and avoiding everything from a small zombie outbreak to a full-blown apocalypse. You can never be too prepared.

Meet Kate Zabriskie

다음의

• 경영인들은 “말한 대로 실천”하며 해로운 태도를

• 직원들은 자신의 업무와 조직의 목표가 어떤 관련이 있는지 이해하고 있는가? 그러한 연관 관계를 한 문장 혹은 그보다 더 짧게 설명할 수 있는가?

• 단지 직원들이 기존의 과정과 절차를 따른 것이 문제의 이유인가?

• 경영인들은 부정적인 태도에 대처할 대책을 세우는가?

• 그들은 적극적인 태도를 장려하고 그에 대해 보상을 하는가?

• 정기적으로 직접 보고를 받고 일대일 미팅을 가지는가?

• 좀비와 같은 나쁜 태도가 자라고 있는지 관찰할 수 있는 면접 과정이 존재하는가?

• 좋은 인재가 떠나려고 할 경우 회사 내의 좀비들로 인한 것인지 확인하기 위한 면담을 실시하는가?

이러한 질문들에 답해 본다면 직원들이 더 훌륭하게 일할 수 있는 환경을

제공해 주고, 직장 내에 나쁜 태도가 전반적으로 퍼지는 일을 막을 수 있을 것입니다. 준비를 더욱 철저하게 할수록 좋습니다.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks. com.

케이트 자브리스키는 메릴랜드에

트레이닝 웍스(Business Training Works) 주식회사의 회장입니다. 케이트와 그의 팀은 사업체에서 고객 서비스를 제공하는 전략과 직원들이 기대치에 도달하도록 훈련하는 방법을 알려 드리고 있습니다. 더 많은 정보를 알아보시려면 www.businesstrainingworks.com를 방문해 보세요.

Business Tips

By Jennifer Powers

Harness Your Professional Power

Be a Victor, not a Victim

되십시오

Have you ever found yourself making statements like these:

“I’m miserable at work because my boss is a jerk.”

“I’d work harder if they paid me more.”

“I’d get more work done if my co-workers weren’t always interrupting me.”

”I would get more sales if I had better leads.”

“If the economy were better I wouldn’t be in this financial mess.”

Surely you have. You’re human.

But the truth is, when you make statements like these you are blaming other people, things, and circumstances for your reality being the way it is. You are holding everyone and everything else responsible for YOUR outcomes, feelings, actions, reactions, and choices. And when you do that you’re acting like…wait for it…a victim. Ouch.

If that wasn’t ugly enough when you choose to play the victim you’re

이런 말을 스스로 해 보신 적이 있으십니까?

“사장이 멍청해서 정말 일하기 싫어.”

“윗사람들이 봉급을 올려 준다면 더 열심히 일할 텐데.”

“동료들이 방해만 하지 않는다면 일을 더 많이 할 수 있을 거야.”

”더 훌륭한 리더가 있다면 더 많이 팔 수 있겠지.”

“경제 사정이 더 나았다면 지금처럼 재정 상태가 나쁘지는 않을 텐데.”

아마도 해 보셨을 것입니다. 당신도 사람이기 때문이지요.

하지만 앞서 언급된 말을 할 때 자신이 처한 현실에 대해 다른 사람이나 사물이나 상황을 탓하게 된다는 것은 부정할 수 없는 사실입니다.

여러분 자신의 감정과 행동과 반응과 선택의 결과인 데도 다른 누군가나 무언가의 탓으로 돌리는 것입니다. 그렇게 한다면 안타깝지만 패자가 되는 것입니다. 그처럼 다른 무언가를 탓하는 태도를

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literally GIVING YOUR POWER AWAY to the person or thing you hold responsible for your state of affairs. They don’t even ask for it. You just GIVE. IT. AWAY. Your power is far too valuable to give it away. And hopefully, it goes without saying that if you’re freely giving away your power like that, you’ll find you have less and less on hand to help you reach your professional goals. Oh, and with less power, your performance will suffer too. But you know this, right?

So, here’s something…You’re no victim. YOU are not a victim. Nope. Not you. You’re not a victim … unless of course, you choose to be.

That’s right. In every moment of every day, you can choose to either play the victim or the victor. In other words, you get to choose to give your power away or hold onto it. Bam.

Want to hold onto it? Good choice.

In order to choose the victor role and hold onto your power, you must be willing to take some responsibility for things. After all, some responsibility must be yours. It’s YOUR reality we’re talking about here. See, once you realize that you own a chunk of the responsibility in any situation, you can then own your power and begin to realize the control you have over the situation. So when you’re ready to be a victor, here are the three areas you’ll want to focus on:

FEELINGS

주도권을 내준다면 원하는 목표를 달성할 힘을 지니지 못하게 될 것입니다. 힘이 약하면 업무에도 문제가 생길 것입니다. 하지만 이러한 사실도 아마 이미 알고 계실 것입니다. 그렇지 않나요?

하지만 당신이 패자가 되지 않을 수 있는 방법이 있습니다. 어떤 선택을 하느냐에 따라 패자가 되는 결과를 피할 수 있습니다.

매일 매일 매 순간에 우리는 패자가 아니라 승자가 되기로 선택할 수 있습니다. 다시 말해서, 주도권을 내주는 것이 아니라 가질 수 있는 선택을 할 수 있다는 것입니다.

주도권을 가지고 싶으신가요? 훌륭한 선택을 하시기 바랍니다.

승자가 되고 주도권을 잡기 위해서는 어느 정도의

책임을 지고자 하는 태도를 가져야 합니다. 사실 당신

자신에게 어느 정도의

책임이 있습니다. 지금

대해 이야기하고

것입니다. 어떤

처하든 여러분

주도권을 쥐게 되며

스스로가 처한 상황을 통제할 수 있게 됩니다. 따라서 승자가 되기 위해서는 다음의 세 가지 면에 초점을 맞추어야 합니다:

감정

Victims hold other people and things responsible for the way they feel. They relish in the opportunity to blame their misery/sadness/anger/etc. on others. This keeps them small and powerless. For example, Steve, a long-time bank employee, does this whenever he blames his boss for his frustrations at work. He says if his boss weren’t so demanding, he would be happier at work.

For Steve to step into the victor role, he would have to take full responsibility and ownership for the way he feels. Sure, his boss may be demanding, and he can’t control that. But he can control how he chooses to feel about his boss and his job. Steve could begin to take his power back by asking himself, “How do I deserve to feel?”

ACTIONS/REACTIONS

Victims make no connection between their actions/reactions and their reality. On the flip side, victors understand how their actions/reactions

패자들은 다른 사람이나 사물이 자신의 감정을 좌우하게 합니다. 그들이 자신이 겪는 비참함이나 슬픔, 분노와 같은 감정을 다른 사람의 탓으로 돌립니다. 이렇게 하면 자신감이 줄어들고 무기력해집니다. 예를 들어 오랜 동안 은행의 직원으로 일해 온 스티브는 직장에서 좌절감을 느낄 때마다 사장의 탓으로 돌립니다. 그는 사장이 자신에게 너무 많은 일을

시키지 않았더라면 더 행복하게 일할 수 있었을 거라고 말합니다.

스티브가 승자가 되기 위해서는 자신의 감정에 책임을 지고 통제할 필요가 있습니다. 물론 사장이 너무 많은 일을 시킬 수 있습니다. 하지만

그러한 상황은 스티브가 통제할 수가 없습니다. 그 대신 스스로가 사장에 대해 그리고 자신이 맡은 일에 대해 갖는 감정은 통제할 수 가 있습니다. 스티브는 다음과 같은 질문을 해 봄으로써 주도권을 되찾을 수 있습니다. “이런 상황에서 어떤 감정을 갖는 것이 바람직한가?”

행동과 반응

패자들은 자신의 행동 및 반응이 현실에 어떤 영향을 미치는지를 깨닫지 못합니다. 그와는 반대로 승자들은 자신의 행동 및 반응이 현실에 어떤 영향을 주는지를 이해합니다.

부서 책임자인 캐런은 직원들이 문제가 있는데도 자신에게 찾아오지

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play a part in their reality.

Karen, a department manager, chooses to play the victim when she gets frustrated that her employees never come to her when there’s a problem. She says that she is always “in the dark.” This frustration obviously keeps her from performing her best. To step into the victor role, Karen could try to identify the connection between her actions/reactions and her employees’ reluctance to come to her when there’s trouble. Karen could ask herself, “What might I have said or done to make my staff feel uncomfortable coming to me?”

POWER OF CHOICE

Victims believe and act as if they have no choice. Back to Steve. Again, he plays the victim when he says he is “stuck with this job” that makes him so miserable. Steve obviously forgets that he is a whole and resourceful being with this awesome superpower to choose. The difference here is that victors recognize and exercise their power of choice. They don’t feel stuck. They know that they always have at least two choices. So for Steve to step out of the victim role, he could ask himself, “What choices do I have?” It’s not until Steve recognizes and exercises his power of choice that he can take his power back and have more control over his reality.

So, all of this begs the question, who or what do you tend to blame for your reality, feelings, actions or reactions? What choices are you not recognizing; not making?

By holding everyone and everything else responsible for your life being the way it is, you are holding yourself back from reaching your full potential. You’re staying small.

And you are not small.

Stop acting like you are.

Take your power back and watch what happens. Watch yourself bloom, grow, and thrive. Watch yourself be your best self. You deserve that. You are a victor and a very powerful one at that. Choose it. Own it. Be it.

이렇게 하는 것은 사실상 패자가 되기로 선택하는 것과 다름이 없습니다. 캐런은 그렇게 생각하면 항상 “우울하다”고 말합니다. 그러한 감정을 가지고 있으면 일을 제대로 할 수가 없습니다. 캐런이 승자가 되기 위해서는 직원들이 자신에게 다가오는 것을 꺼리는 상황이 자신의 행동 및 반응과 어떤 연관이 있는지를 이해할 필요가 있습니다. 캐런은 이런 질문을 스스로 해

보아야 합니다. “직원들이 나에게 편안하게 다가오게 하려면 내가 어떻게 말하고 행동해야 할까?”

선택의 힘

패자들은 선택의 여지가 없다고 믿고 행동합니다. 스티브의 경우를 다시

생각해 본다면, “일이 너무 많기 때문에” 스스로가 비참하다는 감정이 든다면 스스로 패자가 되는 것입니다. 스티브는 자신이 선택을 잘 하기만 한다면 상황을 완전히 바꿀 수 있다는 것을 잊고 있는 것입니다. 승자는 선택의 힘을 인정하고 활용할 줄 압니다. 자신만의 감정에 휘둘리지 않습니다. 그들은 적어도 두 가지 이상의 선택 방안이 있다는 것을 알고 있습니다. 따라서 스티브가 더 이상 패자가 되지 않기 위해서는 이런 질문을 해 볼 필요가 있습니다. “나는 어떤 선택을 해야 할까?” 스스로 주도권을 쥐고 현실을 통제하기 위해서는 선택의 힘을 인정하고 활용할 줄 알아야 합니다.

따라서 이런 질문이 생깁니다. 여러분 자신의 상황이나 감정, 행동이나

반응에 대해 당신은 누구 혹은 무엇의 탓으로 돌립니까? 여러분이

인지하지 못하고 실행하지 못한 선택에는 어떤 것들이 있습니까?

여러분의 삶에 대한 책임을 다른 사람이나 사물의 탓으로 돌릴 때 여러분 스스로의 잠재력을 온전히 발휘할 수 없습니다. 자신을 작은 존재로 여기는 것입니다.

하지만 여러분은 작은 존재가 아닙니다.

그러한 생각을 버리십시오.

힘을 되찾고 주위에서 일어나는 일들을 관찰하십시오. 여러분 자신이 발전하고 성장하는 모습을 지켜보십시오. 스스로를 긍정적으로 바라보십시오. 여러분을 충분히 그럴 가치가 있는 존재입니다. 그렇게

할 때 당신은 승자가 되며 강한 능력을 지니게 됩니다.

선택하고 행동하여 승자가 되시기를 바랍니다.

Meet Jennifer Powers

Jennifer Powers, MCC is an international speaker, executive coach, author of the best-selling book “Oh, Shift!,” and host of the fun and binge-worthy “Oh, Shift!” podcast. Since founding her speaking practice, Jennifer has worked with hundreds of professionals and delivered powerful keynote addresses to over 250,000 people around the globe. For more information on bringing Jennifer Powers to your next event, please visit www.ohshift. com.

By Jill J. Johnson, MBA

Understand the Impact of Your Profit Per Sale Business Tips

Make Sure You’re Dedicating Your Resources to the Right Customers

Few enterprises truly understand the actual profits generated by the individual sales they make. Most metrics for sales effectiveness are monitored by reviewing top-line revenue results. Yet the most critical determinant of on-going business viability is understanding what revenue actually drops to the bottom line after all costs have been taken into account. You must understand what profit is generated by sales to each of your clients. Then consider the benefits and vulnerabilities the cumulative impact these sales mean to your business. Knowing the breakdown of the profitability by the individual sales to your customers can have a significant impact on your ability to achieve your business goals.

1. Understand the Impact of the Profit Per Sale

There are many expenses that go into determining profitability for a company. The same is true for determining the profitability of a sale. Each sale has multiple components impacting its final profit. You should consider your total cost of goods sold, including investments in promotion and delivery expenses. Factoring in the costs associated with the staff time required to generate a sale is a must, too. Unfortunately, few companies consider all these expenses when developing their marketing

개개인의 판매에 의해 실질적인 이익이 창출된다는 것을 이해하는 기업은 많지 않습니다. 판매의 효율성을 측정하기 위해서는 최대 매출 예상치를 점검해 볼 필요가 있습니다. 하지만 사업의 지속 가능성을 결정짓는 가장 중요한 요인은 소요되는 모든 비용을 고려했을 때의 최하 매출 예상치를 이해하는 것입니다. 이익은 각 고객을 대상으로 한 판매에 의해 창출된다는 점을 이해해야 합니다. 그러고 나서 그러한

판매가 사업에 주는 이익과 손해 및 장기적인 영향을 고려해야 합니다. 고객에 대한 판매가 저조하여 전체 수익이 줄어든다면 여러분의 사업 목표를 이루기가 어려워질 수 있습니다.

1. 판매당 이익이 미치는 영향을 이해하라

회사의 수익을 결정짓는 요인은 많습니다. 판매의 수익을 결정짓는 요인도 마찬가지입니다. 각각의 수많은 판매가 모여 최종 수익을 결정하게 됩니다. 홍보에 투자한 비용과 배달 비용을 포함한 판매제품의 총비용을 고려해야 합니다. 판매를 위해

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and sales strategies. Whether you are working on growing your business or you are struggling financially, the impact of the true profits generated by each individual sale takes on greater importance.

2. Review Your Customer Segments Revenue

Using a target marketing approach to grouping your customers into similar client segments provides you with a more detailed understanding of what is working and what is not. The key to effective target marketing is to focus your sales activities and expenditures toward those type of customers who can best be served by your enterprise, who will stay with you over the long-term and who will generate solid profitability.

3. Evaluate Individual Sales Profitability

There are two ways of looking at your sales profitability data. One is by the individual customers. The other is by combining customers using some specific target marketing components. Grouping clients by similar characteristics makes it easier to identify trends in the data that you can use to assess the profitability of each of these major segments.

There are many options for grouping your customers into segments. For example, you could group them by where they live, personal attitudes, age, family size, income level, etc.

2. 고객을

세분화하여 이익을 점검하라

고객을 세분화하여 분류하고 그에 맞는 타깃 마케팅 전략을 사용한다면

어떤 전략이 효과가 있는지 더욱 명확하게 이해할 수 있습니다. 효과적인 타깃 마케팅을 하려면 장기적인 고객이 되어 여러분의 기업에

지속적으로 가장 큰 이익을 안겨 줄 유형의 고객에게 집중적으로 판매를 하고 비용을 투자하는 것이 중요합니다.

3. 개개인을 대상으로 한 판매로 거두는 수익을 평가하라 여러분의 판매 수익 데이터를 확인하는 방법은 두 가지입니다. 한 가지는 각각의 고객을 확인하는 것이고 다른 한 가지 방법은 특정한 타깃

사용하는 것입니다. 비슷한 성향을 가진 고객들을 분류한다면 데이터의 동향을 파악하기가

If Customer Segment A generates solid profits for you, but all of your marketing efforts are being devoted to Customer Segment B who is barely break-even, the choice is obvious. You must retool your marketing and sales activity to attract more prospects from Customer Segment A.

4. The Impact of Strategy on Profits

You must also consider the financial consequences of your business direction and your vulnerability to setbacks. This assessment allows you to make better business decisions and to set a more realistic strategic vision for your organization. “Finding a lane” or picking your niche through target marketing must also incorporate a true understanding of the costs of reaching them, as well as their ability to add to your bottom line in a meaningful way.

것입니다. 고객을 여러 유형으로 분류하는 방법은 많습니다. 예를 들어 거주지나 개인의 성향, 연령, 가족 규모, 수입 수준 등을 기준으로 분류할 수 있습니다.

만약 고객 그룹 A가 여러분의 회사를 위한 주요 고객층인 반면 실질적으로는 주로 고객 그룹 B 를 대상으로 마케팅 투자가 이루어지고 있다면, 어떤 조처를 해야 할지는 분명합니다. 그룹 A의 고객들을 이끌기 위해 마케팅 및 판매 활동을 조정해야 할 것입니다.

4. 전략이 수익에 미치는 영향

사업의 방향과 특정 문제에 대한 취약점으로 인해 재정적으로 어떤 결과를 겪었는지를 확인해 보아야 합니다. 이러한 점을 평가해 본다면 더 나은 결정을 내리고 더욱 현실적인 전략을 세우는 데에 도움이 될 것입니다. 타깃 마케팅을 통해 “적절한 방법” 혹은 전략을 선택하기 위해서는 그러한 전략을 이행하기 위해 필요한 비용을 제대로 이해하고 최소 매출 예상치보다 더 많은 수익을 거두기 위한 능력을 갖추어야 합니다.

Final Thoughts

Reviewing the trend information for each of your major customer segments is a highly impactful approach to evaluating the effectiveness of your sales and marketing efforts. It removes your emotions and relationships with your clients to allow you to be more detached in considering their impact on meeting your business objectives. They are no longer become just people you like, but a bigger grouping of customer segments who impact your future costs and business growth. If you are not attracting the kinds of customers generating the profitability to move your enterprise forward, it is time to reconsider all of your sales and marketing efforts.

Meet Jill J. Johnson

결론

파악하는 것이 매우 중요합니다. 그렇게 하면 감정적이 되지 않고 여러분의 사업 목표에 영향을 주는 요소가 무엇인지를 좀 더 객관적으로 파악할 수 있게 됩니다. 고객들을 단지 좋은 사람으로 여기는 것이 아니라 여러분의 장래 수익과 사업 성장에 영향을 주는 사람들로 여기고 그룹별로 세분화할 필요가 있습니다. 기업이 발전할 수 있는 원동력을 제공해 주는 유형의 고객들을 이끌지 못한다면 여러분의 모든 판매 및 마케팅 전략을 다시 생각해 보아야 합니다.

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.

질 J. 존슨은 존슨 컨설팅 서비스(Johnson Consulting Services)의 회장이자 설립자입니다. 질은 뛰어난 연사이자 수상 경력이 있는 경영 컨설턴트이자 베스트 셀러 책인 Compounding Your Confidence(자신감을 가지라)의 저자이기도 합니다. 질은 고객들이 사업상 중대한 결정을 내리고 장래의 성장에 대비하여 시장을 기반으로 하는 전략을 개발하도록 도움을 베풉니다. 질과 상담한 결과 40억 달러 상당의 수익을 올린 결정을 내리게

더 많은 정보를 알아보시려면 www.jcs-usa.com을 방문해 보시기 바랍니다.

Hand-blended cocktails of nature’s

A full range of gorgeous, 100% human hair lashes that are quick and easy to apply

Beauty Ambassador Styling Tools

By Sara Rueda

Tending to Your Tresses

To let your hair live its best life, it’s imperative to listen to what your hair needs. Especially in the warmer weather seasons when the elements can be particularly rough on strands, you can’t go wrong with investing in your hair. Whether it’s for moisturizing, accessorizing, styling, or anything really, your hair deserves the best of the best products. Love your hair, and it’ll love you back.

Hair can be fragile, and that’s not something to test. Whether it’s repair or preventative, adopting (and sticking to), a regimen is a great way to nurture your crown. Start by assessing your daily routine and identifying any questionable areas, for example, breakage causes. Based on this, you can determine the kind of moisturizing your hair is craving. Everyone’s balance is different based on individual hair needs, whether it’s pre-wash, deep conditions, or daily leave-ins. Pay

attention to what your hair responds to best.

Nexgen Coconut Jojoba Serum is vitamin-rich and helps to nourish and hydrate strands. And don’t forget, skin care includes the scalp. Make it a point to include the scalp into your routine for further benefit!

Another hair care must: finding styling tools that are made for your hair type. Just like not all hair is the same, appliances are not one-size-fits-all. Finding tools with the right features helps reduce the risk of potential heat damage. Take a hair dryer, for instance — a hair appliance basic, great for achieving a variety of styles. But before grabbing for the nearest dryer, make sure it’s equipped with the features you need. The Professional 1875-Watt Ionic Ultra-Lightweight Dryer with Tourmaline is designed with multiple heat settings – a must to provide styling versatility and help reduce damage from over-styling.

Lower heat settings really come in handy for preserving color-treated strands to help lessen early fading. This dryer also features Ionic technology and a powerful 1875-Watts to help reduce drying time.

Remember to invest in your hair, because you wear it every day. Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today.

Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda Content Marketing Manager

Urban Call Briefs

by Lafayette Jones

Mary Samuel

Owner of Freelance Promotional Agency and a veteran beauty industry sales manager

Mary Samuel

Owner of Freelance Promotional Agency and a veteran beauty industry sales manager

S. Henry Bundles Jr.

President of Summit Industries, 1927-2019

Mary Samuel

Owner: Freelance Promotional Agency

Veteran Beauty Industry Sales Manager

Mary Samuel is known for her creative networking and strong community ties in her hometown of Birmingham, Alabama. As owner and proprietor of Freelance Promotional Agency, Samuel embraced her skills after being affiliated and employed in the hair care industry for more than 35 years. She has utilized her creative networking abilities to promote, uplift and provide educational tools to foster opportunities for thriving hair stylist throughout the Greater Birmingham Area. Samuel uses her craft to aid in the coordination of various showcases to enable the display of student success. One way that she has done so, is by initiating countless student specific competitions among local high school and college cosmetology programs. While the majority of Samuel’s experience and opportunities that afforded her international travel to London and Paris were gained during her tenure with Proline Corporation, Samuel was fortunate to engage with and represent other leading companies as well. Soft Sheen Products provided her first opportunity. As a pioneer in the hair care industry, this veteran sales representative has allowed her experience to foster strong community relationships and partnerships that have afforded opportunities in radio, print, and other product sales. As the sole representative of Freelance Promotional Agency, Samuel hosted live talk shows on local radio stations to help introduce and promote individuals and companies in the hair care industry. Freelance Promotional Agency remains available to assist companies in boosting sales in the Birmingham Area. Samuel’s mantra is “Beauty is our business, let’s make it a big business.” Company Affiliations:

• Soft Sheen - Sales Representative, Birmingham, AL, 5 years

• Proline Corporation - Sales Representative, State of Alabama 25 years

• Ethnic Gold - Regional Sales Merchandise Manager, Southeast

Dr. Jean Downie

Board Certified Dermatologist and Author

Dick Gregory

Activist and Entertainer

Region, 3 years (Under the leadership of her sister, Isabell Cottrell)

• Bronner Brothers - Promotional Affiliate, Event Promotions and Ticket Sales Representative, 25 years

• Raven Products - Regional Sales Representative, Southeast Region, 1 year

• Clear Essence - In-store Promotions Manager, South Alabama, 3 years

• WJLD 1400 - AM/FM Radio Station, Birmingham, 7 years

S. Henry Bundles Jr.

President of Summit Industries, 1927-2019

S. Henry Bundles Jr.

President of Summit Industries, 19272019

S. Henry Bundles Jr. graduated from Indiana University with a degree in journalism in 1948. He would go on to become a highly visionary and successful civic leader, businessman and entrepreneur for more than a half century.

Bundles has seen much success wherever he’s ventured, and his business vision has had a huge effect on minorities as well.

In 1955, he moved his family to Indianapolis and worked briefly with the Madame C.J. Walker Manufacturing Company before becoming President of Summit Industries in 1957. Under his leadership, Summit Laboratories became one of the nation’s top developers and manufacturers of ethnic hair products.

Bundles was the driving force in the founding of the Center for Leadership Development, an organization dedicated to the development of minority youth in Indianapolis. Today, it prepares more than 2,000 high school students annually for success in college and beyond.

In 1999, he was inducted as a member of the Hall of Fame in the American Health and Beauty Aids Institute for his pioneering and visionary accomplishments in the industry. Among other roles, Bundles has served as the Indianapolis 500 Festival director for several years and was a board

Urban Call Briefs

by Lafayette Jones

member of the Indianapolis Convention and Visitors Bureau also. Bundles was also a founding member of the IU Neal-Marshall Alumni Club, and he continues to be active with the group. Now retired, he continues to plan and implement training workshops and seminars to assist in minority business endeavors.

He is the namesake of the center’s S. Henry Bundles Jr. Award for service to the Center for Leadership Development. He is married to A’Lelia Mae Perry Bundles, a descendant of Madame C.J. Walker, popularly credited as the first self-made Black millionaire in the United States. Their daughter, also named A’Lelia, is a journalist by trade and, in her book “On Her Own Ground,” told the fascinating history of their family.

Dr. Jean Downie

Board Certified Dermatologist and Author

Jeanine B. Downie, M.D. is board certified by the American Board of Dermatology and holds medical licenses in the states of New Jersey, New York and California. Downie is the director of her own practice, image Dermatology ® P.C. in Montclair, New Jersey.

Downie is a graduate of Tufts University, where she received her Bachelor of Science degree in Biology and Psychology. She received her Master of Arts degree in Biology from American University and her Doctor of Medicine from SUNY-Health Science Center at Brooklyn. Downie completed two years of Pediatric residency at New York Hospital-Cornell Medical Center. She then completed her Dermatology residency at Mount Sinai Medical Center in New York City and was also the Chief Resident. She is on staff at Mountainside and Overlook Hospitals and has published fifty-two scientific papers. Downie has been honored repeatedly by Castle Connolly as one of New York Metropolitan’s Top Doctors.

Downie has professional affiliations and lectures on behalf of some of the most prestigious medical societies, including The American Society for Dermatologic Surgery, The American Academy of Dermatology, The Women’s Dermatologic Society and The Skin Cancer Foundation. She is frequently featured on “The Today Show,” “Good Morning America,” “The Early Show,” “World News Tonight,” “The View,” MSNBC, “The Dr. Oz Show,” “The Rachael Ray Show,” “The Wendy Williams Show,” “The Montel Williams Show,” “Conversation with David Cruz” on National Public Radio on WNYC, WRCK in Syracuse, “Comedy World” in Los Angeles, “The Gary Burbank Show” in Cincinnati, CNN radio, KAHJ-AM in California, KCMN-AM in Colorado, “The George

Kilpatrick Show” in Syracuse, the “Bev Smith Show” in Ohio, WABC Radio in Dallas, “The Martha Stewart Afternoon Living Show” and “The Satellite Sisters” (The Dolan Sisters) on Sirius Satellite radio and “The Frankie Boyer Show” in Boston and New York. Her newspaper credits include several features and quotes in The New York Times, USA Today, The LA Times, The Star Ledger, The Bergen Record and The Montclair Times, among others.

Furthermore, she has been quoted in many magazines including In Style, O The Oprah Winfrey Magazine, Cosmopolitan, Essence, Prevention, Women’s Health, New Beauty, Seventeen, Natural Health, Marie Claire, Golf for Women, Child, Parenting, Teen Vogue, Fitness, Martha Stewart Living, Allure, Ladies Home Journal, Parents, Cargo, Las Vegas Life, Cosmo Girl, Evia, Family Circle, More, Glamour, Organic Style, Teen, Men’s Health, Bride, Self, Heart and Soul, Fitness, Lucky, Nia Online, Health, Real Simple, Elle, Ebony, Shop Smart, Shape, and Latina. She also has authored several book chapters including some medical textbooks and Bobbi Brown’s bestseller “Living Beauty: Bobbi Brown Beauty Evolution” and “Hair Rules” by Anthony Dickey. Her first book, “Beautiful Skin of Color,” is a comprehensive skin care guide for Asian, olive and dark skin and was released in 2004 by Harper Collins.

Downie is a philanthropist and very involved with the United Negro College Fund, National Public Radio, The Southern Poverty Law Center, Dress for Success, The Junior League, Public Broadcasting Services, March of Dimes, All Stars, Cares Mentoring, The National Urban League, Foundation for Ethnic Understanding, Planned Parenthood, CASA (Court Appointed Special Advocates) and several other local charities.

Dick Gregory

Activist and Entertainer

According to The History Makers, the world’s largest African-American videooral history collection, comedian and social activist Dick Gregory’s career spanned four decades. Gregory was born Richard Claxton Gregory on October 12, 1932, in St. Louis, Missouri. A product of humble beginnings, Gregory relied on his exceptional running skills at Sumner High School to earn him a track scholarship at Southern Illinois University Carbondale. While attending that university, Gregory set records as a half-mile and mile runner.

Gregory’s college education was put on hold when he was drafted into the United States Army. It was in the army that Gregory first performed as a stand-up comedian, entering and winning several U.S. Army talent shows. After his military service ended, Gregory worked at the United States Post Office by day, and by night performed as a comedian in several small black nightclubs.

In 1961, Gregory was hired by adult magazine mogul Hugh Hefner to work at the Chicago Playboy Club. Hefner was impressed by Gregory’s ability to

Dr. Jean Downie Board Certified Dermatologist and Author

Dick Gregory Activist and Entertainer

perform successfully for a white audience. Soon after, Gregory received national acclaim, and in 1964 released an autobiography entitled Nigger, which sold seven million copies.

In the mid-1960s, Gregory became increasingly involved in the Civil Rights Movement and spoke out against the war in Vietnam and government policy. In 1967, he decided to run against Mayor Richard Daley in Chicago. Though unsuccessful, Gregory pursued higher political positions and ran for President of the United States in 1968 as a write-in candidate for the Freedom and Peace Party. Gregory was eventually defeated, but efforts landed him on the list of President Nixon’s political opponents; his experiences in the political arena inspired Gregory to write a book entitled, Write Me In.

Throughout the 1980s, Gregory was principally known for his strong voice

in the health food industry. Seen as a nutrition guru, Gregory advocated diets consisting of raw fruits and vegetables. Gregory developed a beverage called the Bahamian Diet Nutrition Drink and advertised the product on television. In 2005, during the last stages of the trial of music icon Michael Jackson, Gregory was invited by Jackson’s father to advise him on his health. In 2004, Gregory was listed as No. 81 on Comedy Central’s list of the 100 Greatest Stand-Up Comedians of All Time. He also has his own star on the St. Louis Walk of Fame. Over the years, Dick Gregory has been a frequent visitor to Bronner Brothers annual Atlanta show and was a colleague of the late N.H. Bronner, Sr., founder of the Bronner Brother Beauty Show.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

ClearIce-Aloe Ad.pdf 2 5/25/17 9:18

Natural Hair Care Products

Natural hair products come a dime a dozen these days. There are hundreds of items to choose from, and new brands coming out every week. Which products should you invest in for your store? Here are five products that are selling well at Jinny Beauty Supply and are sure to fly off your store shelves.

1

Aunt Jackie’s Curl La La Curling Custard

CH16915

Long-lasting curls and tons of shine are the selling features for Aunt Jackie’s Curl La La Curl Custard. This popular seller is a cult favorite to natural customers for its efficacy and price point.

Highlights

• Enriched with Shea Butter and Olive Oil

• Defines curls and gets rid of frizz

• Conditions the hair and imparts high shine

4

One ‘n Only Argan Oil Treatment AOIL8N

Argan oil is a fantastic oil for dry, damaged hair. That’s why One ‘n Only Argan Oil Treatment is perfect for combatting those problems. It smooths the hair cuticle and results in conditioned, healthy hair.

TGIN Honey Miracle Hair Mask TG00441

Dry, brittle hair is a thing of the past with the TGIN Honey Miracle Hair Mask. This mask helps lock in moisture, improve shine and manageability and reduces breakage and shedding. Perfect for color treated, natural hair.

3

The Mane Choice Hair Solution Tropical Moringa Sweet Oil & Honey Endless Moisture Restorative Spray MANE718

Moisture retention is the name of the game for this spray. With one spray, you can improve elasticity and definition, reduce frizz, and lock in moisture.

Idelle Labs Original Infusium 23 Leave-In Conditioner

INP08808

This is a customer and salon staple. This product infuses hair with a Pro-B5 vitamin formula for the ultimate hair penetration. The result: improved manageability and healthier, detangled hair. Ideal for using after a chemical service to help seal the hair cuticle.

The 22nd Annual World Natural Hair & Healthy Lifestyle Event

Taliah Waajid, a pioneer of the natural hair movement, presented the annual World Natural Hair Healthy Lifestyle Event on Saturday, April 27th and Sunday, April 28th. Now in its 22nd year, the World Natural Healthy Hair Lifestyle Event is the world’s largest natural hair, beauty and health show of its kind. Featuring over 300 exhibitors in beauty and lifestyle and performances from the bestartists in hip-hop, R&B, Jazz, Soul, Gospel and Rock, the World Natural Hair Healthy Lifestyle Event is a celebration of black excellence designed to inspire and empower the community.

The JBS Hair team was ready and waiting to assist customers with their hair purchases.

Morrishane Collins of Strength of Nature was excited to be at the event.

Austin Rumsey of Revlon helped hundreds of booth visitors make their purchases.

Randy Lee of Luster Products worked alongside a colleague to greet attendees.

Thousands of attendees flocked to the Georgia International Convention Center for the Natural Hair and Lifestyle event.

Every aisle was filled with visitors at the show.

Hair educators were on site at the Creme of Nature booth to help attendees learn more about the brand’s products.

Shaherra Rolen and fellow M&M Products colleague posed for the camera at the show.

Roc Cannon of Taliah Waajid was thrilled to be at the highlyattended natural hair show.

Real Housewives of Atlanta cast member Eva Marcille met with fans at the Urban Hydration booth.

Shulon Williams and Tiara Lee of Universal Beauty were dressed and ready to sell at the show.

5 Must-Have DIY Ingredients for Hair & Skin Beauty Mixology

Sometimes, those off-the-shelf and over-the-counter beauty products just don’t cut it. When your shoppers’ hair needs a little pick-me-up, and their skin is feeling dry, why not reach for all-natural ingredients to infuse into your favorite beauty products? When mixing special ingredients with their tried-and-true products or creating their concoctions from scratch customers are participating in the popular do-it-yourself trend for their beauty needs. Here are five ingredients that are sure to inspire shoppers.

Avocado Oil

Avocados aren’t just a trendy food; they’re also a staple in skin and hair care routines. Avocado oil is full of healthy fats, which we need in our daily regimen. Some may prefer organic oil that has been cold-pressed right from the fruit, but others are perfectly fine with an avocado-infused oil like the Doo Gro Infusion Styling Oil with Avocado.

How to use it

For Hair: Avocado oil makes for a great leave-in conditioner thanks to vitamins B and E. Just a nickel-sized dollop in damp hair or your favorite product can restore moisture.

Coconut Oil

Coconut oil is another popular kitchen ingredient that’s won a permanent place in our beauty routines. It’s also rich in fatty acids that are good for warding off signs of aging. But coconut oil is also antibacterial and antifungal, making it ideal for curing rashes and dermatitis.

How to use it

For Skin: Coconut oil is a go-to for skin hydration. It can improve skin’s elasticity, and it absorbs quickly to leave you with glowing skin, not a greasy mess. Plus, it’s the answer to removing all traces of Friday night’s smokey eye. Apply it directly to your face, let it sit, and wipe away.

For Hair: Are you daunted by taming your mane? Deep conditioning with coconut oil is a great way to restore moisture and softness. Try OKAY Pure Naturals Pure 100% Coconut Oil to increase the efficacy of your favorite rinse-out conditioner.

Tea Tree Oil

Tea tree oil is an essential oil derived from a medicinal plant that has long been used to treat a variety of skin irritations because it’s antimicrobial and antiseptic. And you may have heard of the use of tea tree oil to treat dry scalp and dandruff - but it can do much more than that.

How to use it

For Skin: Tea tree oil is a go-to acne treatment. It kills acne-causing bacteria, unclogs pores, and even alleviates inflammation and scarring. Tea tree oil isn’t drying to skin. It’s really nourishing and can give your skin that glow you’ve been missing.

For Hair: While you’re at it, treat your scalp to a little R&R. Tea tree oil cleans and conditions your locks while soothing dryness and unclogging hair follicles. Mix a product like Nature’s Spirit Tea Tree Oil with your favorite shampoo to keep dandruff at bay.

Argan Oil

This Moroccan oil is called liquid gold, and it’s easy to see why. It’s rich in fatty acids, vitamin A, vitamin E, and antioxidants - essential ingredients for lush hair and skin. Plus, it smells and feels absolutely divine. Who wouldn’t want to add this miracle worker to a daily beauty routine?

How to use it

For Skin: So long, wrinkles. Argan oil can help skin look more youthful by reducing the appearance of wrinkles by restoring elasticity and building collagen, leaving skin plumper and smoother.

For Hair: Argan oil may be color-treated hair’s best friend. It adds an extra layer of protection against the sun to prevent fading. Lightly run a few drops of Crème of Nature 100% Argan Oil through your strands after styling. It also does wonders to protect against heat styling.

Jamaican Black Castor Oil

Jamaican Black Castor Oil is extracted from the castor oil plant, but the most significant difference between this and castor oil is that Jamaican Black Castor Oil is less processed and purer. Because of that, it has more health and beauty benefits.

How to use it

For Skin: One of the most unique uses for Jamaican Black Castor Oil is thickening those lashes. Use a Q-Tip to swab over the lash line. The same trick can be used on eyebrows, too. Try Jamaican Mango & Lime Jamaican Black Castor Oil.

For Hair: While it’s great for all hair types, curly girls love how well it moisturizes and strengthens fragile curls. It can also help hair thicken and grow faster. This can be added into your conditioner of choice, or used on its own. If you suffer from hair fall, this might just be magic in a bottle.

CLIPPER TIPS

Sponsored by Andis Co.

Father’s Day Grooming Gift Ideas

by Kenny Duncan

With Father’s Day approaching, you’ll find that a lot of customers will be looking for the perfect gift for that special someone. Whether it’s for the man whose employer requires them to keep a clean shave or trimmed beard or the person behind the chair at a barbershop, this demand creates an opportunity for your salespeople to offer the perfect gift. Below are my top three Andis tool picks for facial grooming with best-selling features and tips that help your employees close the sale.

Remember, the best gifts are those that meet your customer’s true needs.

Top Pick #1 is the ProFoil® Lithium Plus Titanium Foil Shaver. This rechargeable shaver has specially designed independent gold titanium hypoallergenic foils that create razor-close shaves for irritation-free results. Powered by a lithium-ion battery, it delivers up to 80 minutes of run time on a single charge. Plus, it comes complete with a premium charging stand for safe storage, keeping it fully charged and ready for the next use.

Top Pick #2 is for the man who doesn’t shave every day, yet when he does, he desires a razor-close shave that trimmers alone can’t achieve. The Superliner Trimmer with bonus shaver head attachment is perfect for this situation – it’s two tools in one. This trimmer works best for the man who has hair slightly longer than stubble. Start off with the trimmer blade to reduce the longer hairs to a short stubble, then switch to the shaver head attachment to eliminate the stubble; creating a smooth shave without razor burn. Another great benefit of using the Superliner is that you can outline or shape facial hair as needed.

Top Pick #3 would be for the man who has really sensitive skin and can’t take a razor-close shave – the Slimline® Pro Li Trimmer. This trimmer is used by professionals and at-home users alike to shave and outline facial hair. The Slimline Pro Li is lightweight, yet powerful enough to cut through thick beard hair when shaving or outlining, plus you can get a variety of different cut lengths when paired with one of the included attachment combs. The lithium-ion battery provides up to two hours of run time, and you can charge it in an upright charging stand.

Don’t forget – the perfect companion for all of the top tool picks above is Cool Care Plus®. This 5-in-1 blade care spray will help protect the customer’s tool investment.

During this Father’s Day shopping season, I would suggest your store adopt one of these three ways to highlight the tools mentioned above:

1. Move the tools to highly visible locations and add maintenance products next to them

2. Create signage to highlight tools

3. Brief the staff – making sure these gift ideas are part of their sales pitch

Anyone of my top three tool picks can solve the needs of your customers and will make great gifts. For more information about these tools, visit andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

THERAPY TRENDS Natural Therapy Solutions

by Elayne McClaine

Consumers are crying out for natural products that go beyond a key ingredient story. They want natural beauty systems that perform, protect and preserve. From baby care to senior care, natural beauty products are an emerging sector of the market. Consumers want treatments and therapies that offer solutions. They want therapies that resolve signs of aging and promote wellness, not products that merely gloss over cover up a concern. They are now seeking natural alternative solutions to address special needs on an intensive level. They want antiaging products that actually restructure. Natural brands are emerging and leading manufacturers are responding.

Retailers from health foods stores to OTCs are recognizing the increased demand for old fashioned remedies that yield modern, “scientific” results. For instance, extracts that provide antimicrobial and anti-inflammatory stimulation for the scalp are defined are positioned to potentially promote hair regrowth. For skin care, there are cleansing milks and day creams that restructure and fortify the skin cells with penetrating lipids. All done the natural way. Many urban consumers are pursuing and paying for natural products that solve or resolve issues with skin sensitivities. Or they may simply require products that will not stimulate migraines or heighten allergic conditions

It is important to recognize the unique product classifications, like stem cell and probiotic serums or an activated charcoal rinse. Consumers are looking to detox their skin and bodies against environmental pollutants such as exhaust fumes and cigarette smoke. Detoxing and probiotic concepts, which are typically internal remedies for cleansing and purifying, are being evidenced in everyday beauty products.

Will consumers come into OTCs to repair age-damaged skin or to remove skin tags? Why not! Whatever the dermatologist, health food store or the internet can recommend, the OTC could have in stock. Every natural product purchase should be considered a therapeutic beauty solution. EM

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

in-cosmetics Global celebrates diversity in beauty with a triumphant return to Paris

Leading cosmetics and personal care ingredients show incosmetics Global welcomed more than 12,000 visitors through its doors when it made a return to its spiritual home in Paris and launched the inaugural Global Beauty Day this month.

Global Beauty Day

The move aims to celebrate inclusivity and diversity in the beauty industry as changing consumer demands force R&D professionals and manufacturers to think outside the box. The show hosted three special round-table discussions that brought together industry professionals for open discussions on Lifestyle Choices – such as vegan, halal, all-natural and environmentally-friendly; LGBTQ+ identity, exploring beyond the gender boundaries; and Skin Types & Colours. Each conversation explored the way consumer choices are influencing the development of cosmetic products from the ingredients used to the marketing stories told.

A diverse mix of industry experts joined forces to discuss these impacting factors, from Jessica Blackler, Founder and Managing Director of unisex beauty brand Jecca Blac; sustainable brand Beauty Kitchen; Rob Forgione and Denis Kovalyov, Co-founders of My. Haircare, the cruelty-free, vegan haircare range; and Chantal Amalric, Beauty Care Strategic Marketing Manager at SEPPIC –Air Liquide Healthcare Specialty Ingredients. The trends in each of the three areas were brought to the discussion by media partners Mintel, Peclers Paris and GlobalData.

Toiletry and Fragrance Industry) hosted a meeting in partnership with the Brazilian Embassy for 50 companies from around the world. The event shone a light on the most relevant aspects of Brazil’s law on access to biodiversity.

Of course, key to in-cosmetics Global 2019 was the opportunity for R&D professionals to source the latest ingredients innovations and to glean insights from experts about the key trends influencing the industry both right now and in the months ahead.

Demand for beauty products continues to grow despite economic instability. The global cosmetics market is expected to garner $429.8 billion by 2022, registering a CAGR of 4.3% during the forecast period 2016-2022, according to Allied Market Research[1]. Mintel lists the key trends driving growth as personalisation, digital, naturals, and marketing campaigns that draw on a brand’s “personality”.

in-cosmetics Global offered the perfect platform to inform and inspire R&D professionals around these trends with a packed itinerary of must-attend sessions and show areas.

Taking the Indie Trail

This year put the spotlight firmly on the pioneering indie brands that have become increasingly influential. This sector of the market saw a 659% increase in retail volume in 2017[2], illustrating its popularity and importance.

Following the success of Global Beauty Day, it will return on the second day of the show every year, to get under the skin of the topical issues of the moment with the industry’s leading, forwardthinking players.

Also on 3 April, ABIHPEC (Brazilian Association of the Cosmetic,

To help indie developers connect with suppliers willing to provide smaller ingredient quantities to suit production up to 100kg, this year’s in-cosmetics produced the Indie Trail Guide. The time-saving guide helped small brands navigate the show to forge important connections with relevant exhibitors.

AFRICAN BLACK SOAP

BAMBOO CHARCOAL

w/ Tea Tree Oil & Willow Bark Extract

TEA TREE OIL Removes build up for enhanced shine and volume.

BAMBOO CHARCOAL

Help to lift impurities and absorb excess oils.

SheaMoisture’s African Black Soap hair collection has been enhanced to incorporate Bamboo Charcoal, known to help remove impurities and excess oils caused by product build-up. These two powerhouse ingredients combine in gentle formulas that perfectly balance moisture with the natural clarifying benefits of Charcoal, to create an optimal environment on the scalp to support strong, healthy hair.

AFRICAN BLACK SOAP Clarifies the scalp.

Industry News

Continued in-cosmetics

Mireia Perez Bauza, Communications Manager at Vytrus Biotech, said: “We were incredibly busy – non-stop! The Indie Trail is a brilliant concept and brought people to us to find out more.”

Discovery on the R&D Tours

Aimed specifically at R&D professionals and led by leading technical consultant and cosmetic chemist, Rouah Al-Wakeel, the R&D Tours took in major show features such as the Innovation Zone and Sensory Bar. They were centered around three specific topics: Protection, sponsored by IMCD; Healthy Ageing, sponsored by Mibelle Biochemistry Group; and Preservation, sponsored by Symrise. Each tour introduced formulators to select exhibitor stands relevant to the tour topic.

Innovation Zone

Innovation is at the heart of the beauty industry, making the Innovation Zone one of the most popular and vibrant areas of the show. This year, sponsored by Ashland, this interactive area gave exclusive insight into latest product developments and offered the opportunity – via the Formulation Displays – to put products through their paces to explain their key properties and efficacy to visitors. Additionally, the beauty and personal care team from Mintel hosted live demonstrations, offering visitors the chance to interact and test innovative finished products.

Sustainability Corner

With sustainability ranking so high in consumer thinking – and likewise feeding into R&D – the Sustainability Corner, sponsored by Cargill, featured 20 pods containing sustainable ingredients, or supply chain projects, that have had a positive effect on the environment.

The interactive space focused on the industry’s progress on this important issue and offered attendees the chance to understand how businesses are changing their procedures to reduce their environmental impact, hear expert insights from leading brands and debate major issues surrounding the topic.

Toshihiko Shimoda, Technology Scout, R&D at Bieresdorf, said: “Sustainability is the most important part of the cosmetics industry and so I was a big fan of the Sustainability Corner. I liked the layout and concept as a whole. It is great that in-cosmetics is addressing the issue of sustainability so clearly.”

The Make-Up Bar

New formulations were put through their paces, and visitors were able to experience the latest eye, skin, nail and lip formulations at the Make-Up Bar, sponsored by BASF. Designed to help attendees discover the latest solutions, formulations and vibrant colours all in one place, exhibitors included Interpolymer, Biesterfeld and Lubrizol showcased how the beauty industry continues to create new, functional ingredients and technologies.

Formulation Lab

The education programme included interactive sessions in the Formulation Lab, this year sponsored by Brenntag. It provides R&D professionals with a unique opportunity to learn the secrets behind designing winning formulations and has deservedly become one of the most popular areas of the show for the invaluable practical experience it delivers.

Sessions took place in a purpose-built laboratory, offering R&D professionals a rare and hands-on experience to learn invaluable and practical insights into formulation training from the industry’s leading experts. Some of the key suppliers that took sessions at the Formulation Lab over the three days included Evonik, BASF, DSM and Sensient.

Heidi Christensen, R&D Lab Technician at Riemann, said: “I thoroughly enjoyed the session I attended and learned a lot about new ingredients, new formulations and which ways to mix. It was a very educational experience, with everything very clearly explained and very well organised. I am thinking about how to incorporate some of my learnings into my business.”

Rising to the Challenge

One of the standout events over the three days was the Formulation Challenge, sponsored by Lonza, which saw four cosmetic and contract manufacturers go head-to-head in a race to create a cosmetics or personal care product from a box of mystery ingredients in just 90 minutes.

The aim this year, set by official in-cosmetics Global technical advisor Lorna Radford, was to create a shelf-ready sleeping product backed by a credible marketing story.

Continued in-cosmetics

The Nuxe team walked away with the trophy after creating a trio of night treatments for scalp and hair. The set of Active Scalp Night Treatments were created for normal, greasy and dry scalps aimed at millennial consumers. Alexandra Mignot, Formulation Project Leader JR, said: “It is really exciting to win and all down to great teamwork. The last 30 minutes were a little stressful as we raced to complete our formulations and we can’t wait to take our trophy back to our company!”

Also competing were Alpol Cosmetique, Hormeta and defending champion Natur’Alps, with Hormeta coming in as runner up with a Y.O.G.A Dreaming Therapy Elixir skincare treatment designed to balance sleep and happiness.

More from the education programme

As always, the show’s highly-acclaimed education programme provided a valuable opportunity for all cosmetics and personal care professionals to get an exclusive insight into current and coming trends, as well as latest new developments and technologies. Industry experts shared research and insights on a range of subjects, including regulatory changes and new product development.

The free-to-attend programme included Technical Seminars and Marketing Trends presentations, Workshops and Live Demonstrations.

Running across the first two days of the show, the paid-for workshops addressed some of the most important challenges currently faced by personal care professionals. Experts speakers included those from Ecovia Intelligence, presenting ‘Developing certified green cosmetics’. The session covered the key formulation issues when opting for popular ethical labelling schemes, including organic, natural and vegan. Additionally, Dr Theresa M. Callaghan from Callaghan Consulting International hosted ‘Developing EU compliant claims – objectives and updates’. It was divided into four parts to provide attendees with an understanding of the EU cosmetics claims legislation pertinent to 2019 frameworks.

Across all three days were free-to-attend Marketing Trends sessions, hosted by leading research companies, consultancies and brands, presenting insights into the newest industry trends,

data and market analysis.

Presentations included ‘Personal care ingredients: blurring the boundary between food and beauty’, delivered by Ioannis Efthymiopoulos, Ingredients Analyst at Euromonitor International and ‘Teenage personal care – the gender agenda’ by Samuel Farmer, owner of the eponymous company. His talk addressed the changing ways in which young people identify with sexuality and gender as a way to define themselves and how the personal care industry can develop a trusted, meaningful relationship with adolescents. For the first time, smart badging enabled visitors to download the presentations of interest, facilitating the sharing of information.

Feeding the senses

This year, the Fragrance Zone took visitors on a journey of new scents and fragrance trends. Key fragrance houses, producers and distributors of extracts and ingredients presented their products and gave attendees expert advice on latest fragrance innovations and developments.

The Sensory Bar offered an interactive area where visitors could try formulations - testing the feel, smell and taste of the products.

Other no less inspirational and important show features included the Testing and Regulation Zone and the Country Pavilions. The latter allowed visitors to discover country-specific ingredients and source niche suppliers from places such as Tunisia, Peru and South Korea.

Exhibition Manager Roziani Zulkifli said: “It was fantastic to return to Paris this year and to welcome so many industry visitors. The cosmetics industry is going through a period of unprecedented change as numerous factors influence how it develops – from embracing diversity in all its forms, to implementing sustainable practices and understanding consumer demand for ever-more effective products.

“in-cosmetics Global 2019 had it all and we’re delighted with the response we’ve received this year from show exhibitors and visitors alike.”

The show will run from 31 March to 2 April in Barcelona next year.

L’Oréal Transforms the At-Home Hair Color Experience with Launch of Color&Co: a New Direct-to-Consumer Brand Specializing in Personalized Hair Color, Powered by Professional Colorists

Leveraging L’Oréal’s 100-year expertise, and advanced technology, Color&Co delivers endless shade customization and guidance from expert colorists around the U.S. The Color&Co experience is affordable, highly personalized, and features live professional consultations on-demand

NEW YORK, May 8, 2019 /PRNewswire/ -- Launching today, Color&Co is the future of at-home hair color, and a new brand from L’Oréal, the global beauty leader with a century-long history of hair color innovation. Through a truly personalized experience, Color&Co clients are able to achieve exceptional at-home color results, supported by on-demand colorist consultation and expert advice. With a unique combination of advanced technology and

human expertise, Color&Co represents an entirely new affordable offering to serve the $1.4 billion at-home hair color market.*

“We saw an opportunity to reinvent the at-home hair color experience,” says Color&Co General Manager Olivier Blayac. “We

knew that up to 70% of at-home color users don’t know exactly what hair color works for them and worry about unpredictable color results. We wanted to fix that problem. We drew upon L’Oréal’s scientific heritage and its history in the salon business to deliver an exceptional at-home color experience guided by expert stylists. With stunning results, Color&Co brings true personalization straight to your door.”

With a personalized formula specially mixed for each individual client, Color&Co promises exceptional color and near limitless possibilities.

The Color&Co Experience. How it works:

• Step 1: Get a personalized consultation from the comfort of your own home. The Color&Co experience begins with a visit to its website, where you can receive a live video consultation from an independent, licensed professional colorist, who will talk to you about your hair type and color goals. This in-depth analysis allows colorists to understand each client’s unique hair qualities, including length, texture, and overall health. Clients who prefer to forego the live experience can achieve personalized results by responding to a highly accurate questionnaire.

Continued L’Oréal

• Step 2: Co-create your own personalized hair color. Color&Co analyzes your unique hair profile and desired results, then selects the base color and adjusts depth & tone to create a unique custom blend. Once your personalized color is determined, the details can be kept on file for easy re-ordering; a subscription is also available.

Research & Innovation Division. “Hair color results depend on a variety of factors, so it was important to develop highly accurate new technology that could deliver unprecedented at-home shade precision. For the first-time, we are able to offer an almost endless variety of color options for at-home application.”

• Step 3: Receive your unique Colorbox direct to your door. Within days, your personalized Color&Co Colorbox arrives with a custom-blended formula and personalized application instructions. From the formulation to the personal label, each ColorBox is designed just for you. The results speak for themselves: long-lasting, vibrant color, and nourished, shiny, soft hair.

“Beauty consumers are asking us for increasingly personalized experiences, and we saw a real opportunity to innovate in this cornerstone of our business,” says Guive Balooch, Vice President of L’Oréal’s Technology Incubator, an arm of L’Oréal’s

Color&Co enlisted top professional stylists from around the country to comprise its expert Color&Co Collective—licensed salon colorists who are available for real-time video consultation with clients. This community provides independent stylists with a flexible opportunity to supplement their incomes and reach new clients across the U.S. The Color&Co Collective is growing and welcomes interested hair professionals to join.

“I’m in the salon four days a week, so I take consultations either in between clients or on my days off,” says Kari Jefferson, a member of the Color&Co Collective from Houston, Texas. “The program is super flexible and has offered me the financial freedom that I need.”

Color&Co’s Single-Process and Premium Colorboxes start at $19.90 with the option to sign up for a recurring subscription service via the Color&Co website. To receive a Color&Co consultation or learn more about the Color&Co Collective, visit colorandco.com or follow on Instagram or Twitter.

*According to Nielsen’s 2018 report on the women’s home hair color market

Carol’s Daughter Introduces “True To Your Roots,” A Celebration of the Power of Mother-Daughter Relationships

Carol’s Daughter Launches Emotional National Campaign Honoring Family Ties

Just in Time for Mother’s Day

NEW YORK, May 8, 2019 /PRNewswire/ -- Carol’s Daughter is proud to announce the launch of its “True To Your Roots” campaign, dedicated to the deep-rooted bond between mothers and daughters and embracing the power of family tradition. Inspired by its own brand heritage, the latest campaign from Carol’s Daughter heralds female empowerment, dedication to the mother-daughter connection, and how each inform the lifelong relationship with hair passed from one generation to the next.

Women of color and their hair are inextricably linked, especially when it comes to families. For Founder Lisa Price, her mother was the driving force that encouraged her not only to embrace her natural curls, but to ultimately create Carol’s Daughter. The connection they shared remains at the core of the Carol’s Daughter brand today. Born out of a celebration of the various hair types, cultures, and maternal relationships that exist globally, Carol’s Daughter shares each family’s hair tradition, no matter what that may look like.

message about beauty on to my daughter as our family’s tradition, I will have done my job. With that foundational self-confidence in place, anything and everything else is possible.”

Featuring a real mother and daughter at launch, the authentic, family-centric campaign will evolve to also capture the emotional power of multi-generational families.

“Being able to cast and shoot actual families is something that I’ve thought about doing with the brand for such a long time, and I’m incredibly proud to see that beauty come to fruition,” Price shared.

“When I think of the phrase ‘True To Your Roots’ – I think of things you learn from your mother, that she learned from her mother –and the things they teach you about being true to who you are,” said Lisa Price. “My mother taught me to fall in love with my hair and the person I see in the mirror, flaws and all. If I can pass that

The Carol’s Daughter “True To Your Roots” campaign will highlight some of the brand’s most coveted product lines, launching with the Coco Crème Collection, which is designed to provide intense moisture and softness to extremely dry hair; the Black Vanilla Collection, designed for dry and brittle hair; and the Hair Milk Collection, designed for naturally curly hair that is nourished and soft to the touch.

Join Carol’s Daughter in reflecting on what staying “True To Your Roots” means to you by following @CarolsDaughter on Instagram and YouTube, and by visiting CarolsDaughter.com.

Just For Me Curl Peace Takes Over Curlkit Kids Box

Just For Me Curl Peace Is Taking Over Curlkit’s May 2019 Kids Box

NEW YORK, May 9, 2019 /PRNewswire/ -- This month, Curlkit has collaborated with Just For Me, and the top hair care brand is exclusively taking over Curlkit’s May 2019 Kids Box. This joint venture is featured under the Mommy & Me Promotion which highlights the CurlKit’s Best of the Best subscription box and the Curl Peace Kids Box.The new Curl Peace Collection, main ingredients includes Flaxseed, Avocado, and Black Castor Oil. Just For Me is known for its commitment to natural and healthy products. Created just for kids, the Curl Peace Collection is an extension of that commitment.

Just For Me released the new Curl Peace Collection to help give length and volume to healthy afros and curly-coily hair, which are more prone to shrinkage. The revolutionary products in this line combine effective, powerful and soothing natural essential oils and ingredients such as Avocado and Black Castor Oil, and Flax

Seed - promise to “transform shrinkage-prone hair into luxurious, elongated curls.”

The products in the collection are chemical free with no parabens, sulfates or animal testing and offer top quality ingredients to promote healthy and great-looking hair.

Curlkit members will receive Curl Peace Nourishing Hair & Scalp

Butter, Curl Peace 5-IN-1 Wonder Spray, Curl Peace Defining Curls Coil Cream. Curl Peace Braiding & Twisting Grip Glaze and Curl Peace Smoothing Ponytail & Edge Control.

The Just For Me Curl Peace Takeover CurlKit Kids box is available Exclusively this month as a 1-time purchase (No Subscription Required). For more information on CurlKit and to purchase your CurlKit Kids Box visit: https://shop.curlkit.com/ and for details about on Just For Me Curl Peace visit www.justformehair.com

WHEN WHAT WHERE CONTACT

June 2-3 Keune Blonde Out Chicago, IL keuneeducation.com

June 2-3 Keune Creative Design Atlanta, GA keuneeducation.com

June 2-6

June 3-6

ECRM/EPPS Skin, Bath, Cosmetics, Natural Location Pending ecrm.marketgate.com

ECRM/EPPS Hair Care & Multicultural Hair TBA ecrm.marketgate.com

June 4-5 WWD Beauty Summit New York, NY https://fairchildlive.com

June 4-5

Nat’l Assoc. of Wholesalers-Distributors Billion-Dollar CIO and CFO Roundtables Chicago, IL naw.org

June 8-10 Hair Expo Australia Sydney, Australia hairexpoaustralia.com

June 9-10 BarberCon powered by BarberShopConnect Maspeth, NY lee@barbershopconnect.com, barbershopconnect.com

June 9-12

ECRM/EPPS Latin America Health & Beauty Fort Lauderdale, FL ecrm.marketgate.com

June 12-14 Cosmoprof India Mumbai Mumbai, India cosmoprof.com

June 15-17 International Beauty Show (IBS) Las Vegas Las Vegas, NV ibslasvegas.com

June 15-17 Cut and Color Collaboration Atlanta, GA keuneeducation.com

June 23-25 Asian Beauty & Personal Care EPPS Location Pending ecrm.marketgate.com

June 24-26 V’s Barbershop’s 20th National Summit Phoenix, AZ vbarbershop.com

June 26-28 In-Cosmetics Korea Seoul, Korea korea. in-cosmetics.com

July

July TBA Beauty Supply Store Opening/Owners Conf. Atlanta, GA beautysupplyconference.com

July 14-15 The Razor’d Edge ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

July 14-15 Cinderella Hair Extensions: 6 Methods Orlando, FL www.cinderellahair.com

July 14-17 ECRM/EPPS Sun Care Scottsdale, AZ ecrm.marketgate.com

July 15-17 ECRM/EPPS Personal Care, Grooming, Travel Scottsdale, AZ ecrm.marketgate.com

July 22-24 ECRM/EPPS Consumer Technology Chicago, IL ecrm.marketgate.com

July 25-28 Am. Academy of Dermatology Summer Meeting New York, NY aad.org

July 28-29 Keune 1922 By J.M. Keune Atlanta, GA keuneeducation.com

July 28-29 Keune ColorFSTR Atlanta, GA keuneeducation.com

July 28 PBA Business Forum Las Vegas, NV probeauty.org

July 28-30 Cosmoprof North America Las Vegas, NV cosmoprofnorthamerica.com

JINNY

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

1-800-936-8733

DETROIT 1-844-421-9736 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MEMPHIS 1-844-525-4669 MIAMI 1-866-616-3200 NEW YORK 1-855-261-3015 New

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are the most popular natural hair care products in your store?

여러분의 매장에서 가장 인기 있는 네츄럴 헤어 케어 제품은 무엇인가요?

• How do you display your natural oils?

네츄럴 오일 제품은 어떻게 전시하십니까?

• What types of natural products are important to your customers (i.e. elongation products, curl creams, hydrators, etc.)?

네츄럴 제품 중 고객들이 가장 중요하게 생각하는 제품의 종류는 무엇인가요(예를 들어, 발모제품, 컬 크림, 탈수제 등)?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

Name (성함)

Store Name (상호명) ___________________________________

State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Argan Oil Bond Mender Treatment

Reduce Damage and Breakage for Stronger and Longer Hair

The PLEX Bond-Mender Pre-Treatment is the first step to healthier hair. This pre-treatment is formulated with strength building active ingredients to help revitalize and maintain healthier hair bonds.

PRODUCT BENEFITS

• Penetrates the internal structure of the hair to reinforce it from inside out

• Helps fill in fragile hair strands

• Maintains hair in between chemical processing

• Perfect for strengthening color treated, relaxed, transitioning and natural hair types

HOW TO USE

• Apply a generous amount to dry or wet hair and thoroughly saturate. Leave on for 10 minutes and rinse off. Follow up with the Crème of Nature Argan Oil Restoring Shampoo and Conditioner. Use weekly to prep the hair for strength building regimen.