OTC Beauty Magazine | May 2022 by OTC Beauty

• Shampoos

• Conditioners

• All-in-one

• Leave-in Styling Treatments

• Leave-in Conditioning Cremes

• Styling Pomades

ForLonger, Stronger, HealthyHair

SHAMPOO FOR DAMAGED HAIR

• Gently cleanses and helps strengthen hair.

• Restores shine and natural beauty to hair.

• Safe for everyday use.

KERATIN 2 MINUTE RECONSTRUCTOR

• Rinse out reconstructor that repairs and restores softness and elasticity in one quick, effective step.

• Use after every shampoo.

For more information, visit us at ApHogee.com

KERATIN & GREEN TEA RESTRUCTURIZER

• Leave in spray that strengthens and adds body instantly

• Helps repair breakage and protect color.

• Helps protect fine hair from heat damage.

BUSINESS TIPS

Consumer Insight is Crucial to Closing A Complex Sale

By Jill J. Johnson, MBA

A sale is classified as complex when it involves a high degree of risk and uncertainty, as well as when it involves a larger number of people in the process than just the final consumer.

22 Your Checklist to Be The CEO of Your Dreams

By Darren LaCroix

Regrets suck! Well meaning people have trained our dream right out of us. Who have been the naysayers in your life? You may have had many, but the worst critic can be the one in our own head.

KNOWLEDGE TO KNOW

26 Why Customer Loyalty Matters

Customer loyalty is the secret sauce of the most successful businesses. When people like you, your product, and feel special, they will keep coming back for more each time. According to Bond, a customer experience platform, 79% of consumers say they will stick with a brand that offers loyalty rewards.

The Best Hair Brushes For Your Hair Type

By Dr. Shanessa Fenner

Taking care of your hair is a top priority and the styling tools that you use on your hair should fit your hair type.

JINNY BIG SHOW

Chicago • Los Angeles

75 SHOW CALENDAR 76 AD INDEX ON THE COVER

The Goddess Strength Collection by Carol’s Daughter provides the best products for naturally curly, coily and heat styled goddesses. Each product works to heal and nourish the hair with a blend of Black Cumin Seed, Ginger and Castor Oil that helps to stimulate the scalp and strengthen the hair for improved length retention. The complete system is available on www.Carolsdaughter.com

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Kenny Duncan

Contributors: Dr. Shanessa Fenner, Jill J. Johnson, Darren LaCroix, Scott Zangwill

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OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

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Allyson Leak EDITOR

Trust is a fundamental part of building loyalty. When you operate in the spirit of honesty and authenticity with your employees and customers, this can create a strong foundation in the relationship. What are the benefits of loyalty? When your employees are loyal, they feel an allegiance toward you. This can lead to an open and honest relationship, which helps with employee retention. When your customers are loyal, they will not only support you, but will refer your business to others. While all of this sounds good, it’s not always easy to turn trust and loyalty into a reality. Try your best to be patient, work hard, and trust the process.

Show your employees that you appreciate their efforts by having a team dinner or a retreat. Your employees are an integral part of the success of your business. These events and activities will further promote team bonding and create an opportunity to share the vision and goals for your brand. Participating in team-building activities boosts employee morale and conveys appreciation. If you’re interested in starting a customer loyalty program, check out “Why Customer Loyalty Matters’’ on page 26.

Our General Merchandise issue features products, resources, and marketing ideas that highlight the importance of offering your customers a wide array of hair and beauty options. To help boost sales, consider tailoring some of your marketing efforts to a few niche customer groups. According to Ustravel. org, travel is an 80 billion dollar industry. Placement and labeling of smalltravel items, in the same aisle or area, could make it easier for travelers to find what they need. According to data on Theknot.com, an expected 2.6 million weddings are planned for 2022. Most weddings take place between May and October, so you may want to consider creating a small bridal area or table in your shop. Thinking outside the box is the key to staying afloat and thriving.

For general merchandise inspiration, check out our MarketPlace on page 12 with some of our favorite Dream World items. Also highlighted on page 37 is the recap of the Jinny Big Show. I am excited for what next year’s shows have in store. I am truly grateful for your loyalty.

Enjoy our May issue.

A COLLECTION FIT FOR ROYALTY

Healthier Scalp, Healthier Hair in Just 3 Weeks

Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti- dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution. Your customers can now achieve longlasting scalp relief, a healthier scalp and healthier hair in just 3 weeks.

Scalp Care Made for Black Hair

The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides longlasting relief from dryness, itching and ﬂaking * The products help to balance natural moisture levels for healthy scalp and hair * Coconut oils leave hair luxuriously moisturized. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows.

*associated with dandruff

Developed by the Royal Council

Each product in this line-up was perfected by Black scientists with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent ﬂakes* and itch and to provide long lasting scalp relief.**

*as associated with dandruff

** with regular use

RESPECT THE CROWN

Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.

NEW! Sulfate Free Scalp Care Shampoo

Our paraben- and sulfate-free shampoo cleanses and removes buildup from scalp while smoothing and moisturizing hair.

NEW! Moisture Boost 2-in-1

This anti-dandruff shampooand-conditioner duo is clinically proven to remove scalp and hair buildup for a healthier scalp.

Hair Styling Tools

DETANGLER COMB

The Brittny Detangler Comb is perfect for combing hair with ease and flow because of its concave teeth.

Hair styling tools like combs and brushes are an essential part of a healthy hair routine. Making sure your employees are educated on the different functions of these styling tools will show your customers that

3 IN 1 EDGE BRUSH

This Edge Brush is great because it has multiple functions, which makes it a budget friendly option to suggest.

ANTI-STATIC DETANGLER BRUSH

If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

DETANGLE BRUSH

The handle on this brush offers the perfect grip for detangling and the soft bristles help to reduce breakage. It’s offered in hot pink, aqua and purple.

ERGONOMIC FITTING FLEXIBLE BRUSH

This ergonomic brush allows a secure and comfortable hold while styling the hair. It is offered in yellow, pink, orange, and teal.

MERMAID TAIL SHOWER BRUSH

This mermaid tail brush allows for a secure grip as well as a unique design. Customers who love vibrant colors and unique designs will love this.

J2 HAIR TOOLS SALON TURBO DRYER 1875WATT

This dryer is visually appealing, has three heat settings, is easy to hang, and has a removable filter, which makes it ideal for at home or salon use.

Because handheld dryers are held for longer periods of time, keep in mind that customers may consider things like how lightweight the dryer is. If they are in the market for a new dryer, suggest one that comes with attachments. However, if they’re looking to add some style versatility to their hair look and already have a dryer they like at home, then suggesting attachments is a great add on.

ADJUSTABLE HAIR DRYER NOZZLE

This hair dryer attachment is great for adding volume to the roots of the hair to give it a full voluminous look.

HAIR DRYER SNAPON NOZZLE

This concentrated nozzle is perfect for straightening the roots and edges when drying. Your customers can also glide it along the hair strands for a smooth finish.

J2 HAIR TOOL 4 IN 1 TWIST & STYLE

The unique twisted plates can create bouncy curls or straight styles and come with a straight plate, curly hair plate, big corn plate, and a small corn plate.

When it comes to curling irons, you could suggest heat protectant products to maintain hair health as well as products that hold the curl without making it too stiff.

J2 HAIR TOOLS CURLING IRON SPIRAL

This innovative styling tool is great for all hair types to create small to medium spiral curls or waves.

J2 HAIR TOOLS

3 BARREL MINI CURLING IRON

3 Barrel irons are great for customers who want beach waves and volume.

HOW SHOULD YOU SELL IT?

BY SCOTT ZANGWILL

GENERAL MERCHANDISE

In today’s OTC stores, general merchandise is a way that each store owner or manager can bring in unique items from store-to-store. Each store can bring in all types of things to not only offer variety but to increase their profits, as general merchandise has huge profit margins and can truly stand out when properly placed in the stores.

The concept of general merchandise can vary. You will see many styles, colors, beads, sequins, and, of course, bling that should be able to satisfy anyone’s taste. Many of these items have so much color and style. Some have tiger or zebra patterns, while others have bling and rhinestones.

Pullovers, ponchos, vests, and blouses are making their way to the stores, as well. Complement these with some beautiful belts that are colorful with studs or gold and silver buckles. A beautiful selection of

shoes and boots will also bring more traffic into your stores. Many of these shoes come in many sizes and nice colors such as red, brown, and black. Lastly, add a sunglasses display, so customers can finish their look.

OTC stores have a great opportunity to use and sell general merchandise to increase traffic, which will increase sales per square foot and maximize your space and, most importantly, increase your profits. OTC’s should continue to bring in more of these items. The margins are far higher than those of the wigs and chemicals or natural products.

Be sure to place these items all around the store to ensure that your customers make their way all-around your store.

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

TIPS

BY JILL J. JOHNSON, MBA

Consumer Insight is Crucial to Closing a Complex Sale BUSINESS

A sale is classified as complex when it involves a high degree of risk and uncertainty, as well as when it involves a larger number of people in the process than just the final consumer. As more people are involved in a sales decision, the more complex the sale becomes.

Complex sales also do not resolve in one single interaction. When there are multiple decision points, the real goal is to keep the conversation moving forward toward the next decision. Recognize there are competing goals at play too. Your goal is to make the sale; their goal is to make the right decision based on their wants, needs and budget. Your prospect also might be considering competitive offerings, so keep the conversations on going with you and what you offer.

Psychographics Drive Buying Behavior

In target marketing, there are eight different major variables you can use to define your target audience. When you are looking at a complex sale, the most critical component to understand is the psychological make-up of your prospect. This is referred to as the psychographics of your customer. What drives them and what drives their buying behavior?

To effectively handle a complex sales situation, a deeper consumer understanding that is matched to decision triggers and promotional strategies is required. These sales situations involve an intricate blend of matching your unique offerings with the competing concerns of multiple decision influencers and stakeholders your prospect brings to the table.

Prospects who involve many other people in their decisions are always looking through a different filter. One of the ways they do this is by creating

multiple interactions or involving multiple other people. Sometimes these buyers believe they need buy-in or support for their decision from other stakeholders. These stakeholders can be both internal or external to the enterprise. Other times they use other people as a way to more carefully evaluate or vet their decision. Sometimes they will seek approval from others to confirm their decision is the best option. These people can be your best sales allies, or they can be a roadblock to prevent you from achieving the sale and adding them to your long-term customer list.

Decision Triggers Move Sales Decisions

After you gain a foundational understanding of the characteristics of your consumer, during a complex sales process, you need to find out what will trigger your consumer to make the final decision to purchase your product or service. It might be a budget issue, a family member or co-worker. Sometimes it will be the involvement or approval of an outside advisor or board of directors. It might be circumstances in the future causing their concern or hesitation. Whatever decision triggers might influence your prospect, be sure you address them in your sales presentation.

You need to understand what drives your consumer. Also make sure you engage with anyone who is a decision influencer in your consumer’s life. The most effective way to gain this insight is to ask deep probing questions that go beyond the basics on the surface. Think carefully about the questions you ask your prospects. You need to ask questions that provide you with a thorough understanding of the psychological drivers of your prospect. You also need to understand the psychological drivers and decision barriers of the others who influence them who may be involved in the sales process, even if only behind the scenes.

Use the psychographic profile of your typical customer to adjust your sales pitch to leverage the consumer’s emotional responses. Then strategically influence the multiple decision points that you have with your prospect to better leverage the knowledge you gained through the use of probing questions. This process makes your sales effort more professional and effective.

Prospect’s Make Many Decisions in a Complex Sale

If you are engaged in a complex sale, keep in mind that your prospects are making many decisions during the buying process. The first decision is to talk to you via telephone or email. The next decision would be to come in and meet with you. The third decision might be to bring other people into the discussion with you. The next decision might be that they have to bring the rest of their work team or their spouse. They might need to talk with their internal financial advisors or to their professional advisors such as a banker, accountant or attorney. An additional decision might be to narrow down their competitive alternatives.

In sales, your role is to guide them through each of these decision points to give them comfort in moving their next decision toward buying from you. Your goal is to remain the present and focused advisor guiding throughout the sales process. Make sure you provide them with the right information

Meet Jill

they need as they move through their sales cycle. Recognize you may not be the right fit for them. You need to stay in play long enough to help your customer understand clearly what you offer, so they can make an effective decision that is right for their needs and circumstances.

Final Thoughts

Combine decision making triggers with your understanding of your consumer’s psychographics to create a marketing message that will give you the strongest platform for successfully completing the sale. The more consumer insight you have, the better your message. The better your message, the greater chance you have of completing the sale.

Once you gain the consumer insight to understand what influence internal psychological factors have on your customer, you will have the foundation to excel at marketing and selling to them. The more you know about what makes your prospect tick, what’s important to them and what they value, the better able you’ll be to incorporate this insight into making your sales pitch more effective.

A strong grasp on the psychological drivers of your target market is the best way to develop your sales strategy. This consumer insight will reduce the amount of time it takes you to go from a cold lead to a closed deal.

Jill J. Johnson, MBA, President and Founder of Johnson Consulting Services, is a management consultant, accomplished speaker, award-winning author, and Business Hall of Fame inductee. She helps clients make critical business decisions and develop plans for turnarounds or growth. Her consulting work has impacted over $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information, visit www.jcs-usa.com.

BUSINESS TIPS

BY DARREN LACROIX

Your CheckList To Be The CEO of Your Dreams

Regrets suck! Well-meaning people have trained our dream right out of us. Who have been the naysayers in your life? You may have had many, but the worst critic can be the one in our own head. You may doubt yourself, thinking, “I’m not good enough,” or “As soon as I…, then I’ll start on my dream.” No! Enough is enough. It’s time. Your time.

So, where do you start? What do you need? How about a checklist? Reverse engineer any big goal you’ve ever accomplished and you will find most of these essentials. Look at any hero’s success story and you’ll find these too. Here is a plan for your next big dream.

What would be essential to making the new dream come true? Here are the bare bones essentials:

[ ✓ ] Create a Visual of Your End Goal. What does your end goal look like? Having a constant reminder keeps your brain engaged and your subconscious mind working even when you are not. At random times you’ll have random ideas that may just get you to your next breakthrough. What would your end goal look like?

[ ✓ ] Self-Belief. What belief do you need to work on? To reach a ridiculous dream we usually need to change our self-identity. How would someone who achieved the dream you have look at themselves? Identify it and find a way to build it. Breakthroughs that you experience along the way will help create the new self-identity. You may not immediately notice when it happens, but people who are close to you will notice your shift. It will be cool to hear.

[ ✓ ] Decide. Don’t just dip your toe in the water, dive all in. No ridiculous dreams came true without that commitment. As soon as you truly commit, the world shifts. Your world shifts. You start doing things that you just thought about before you decided. If you look at a week of your life, would you see evidence of your commitment and decision? Don’t be a hobbyist, be a lobbyist for your dream. Go all in!

[ ✓ ] Pray/Meditate. Often. Daily is recommended. Enough said.

[ ✓ ] New Habits. Habits, good or bad, affect us more than we would like to admit. Practice? Yup, both important, but not nearly as critical as the habit of … (insert your dream here). For your ridiculous dream, there will be a few critical habits you need to create. Find out what they are and commit to yourself.

[

✓ ] Accountability Buddies. In addition to committing to yourself, find two accountability buddies. Be careful who you choose. Your choice alone could make or break your dream. You need to find someone who knows you, you can be vulnerable with, and will call you out on your B.S. all while being encouraging. Not an easy choice. Remember though, you are the CEO of your dream, if they aren’t helping move you forward, find another. Try sitting down with them over coffee or a glass of wine and tell them what you are doing and why. Your why is important to them helping you out during the tough times. Come up with a plan that works for both of you how often you will check-in and how. Who could be your accountability buddies?

[

✓ ] Direction. If you are going to put in the effort, wouldn’t it make sense to work in the right direction? The biggest thing that causes doubt is working really hard and making no progress. No progress leads to doubt. What courses could you take that would give you direction? Do your due diligence. There are many people trying to sell to people who have big dreams. Don’t overcomplicate it. Also, don’t listen to someone who has zero experience in the area of your dream. Period. They may be successful elsewhere, but seek out people with experience and credibility in the area of your dream.

habits, and programming. Like when you take a wrong turn and your GPS says, “recalculating.” No harm, no judgment, just that voice of reason helping your course correct. This is critical because too much effort and time in the wrong direction will lead to doubt. Your guides and mentors will come and go on your journey and they will take different shapes and forms alongside you. Who will your journey start with?

[ ✓ ] Momentum. Make no mistake, momentum is essential along your dream journey. That is why you need habits. Momentum gets to our next breakthrough. When you have breakthroughs you’ll feel invincible for a while. It will pass. Momentum will get you past, over, around, and through the blockades on your journey. Make it a goal to gain momentum.

[ ✓ ] Feedback. Here’s a formula called: The Math to Mastery. Effort X (Direction + Feedback) = Mastery. Once you choose a direction, you must seek out feedback from a mentor, coach or a guide with experience in that area. You need that voice of experience who has seen many work hard in the wrong direction. You will get off track due to our engrained thoughts,

[ ✓ ] Letting Go. Yes, the song from Disney’s Frozen may come to mind. In order to make changes, you need to make changes. Make sense? Don’t over-dramatize. Change is a sheep in wolf’s clothing. What are some of the habits that do not serve you, your family or your dream? They can be time suckers. Who are some of the people who do not deserve to influence your thoughts as much? You don’t have to rid them from your life, but you may consider giving them less time. The people around us influence us, whether we like it or not, good or bad.

What else should be on your checklist for your dream?

You? What’s your dream? Are you serious about it? Use this checklist and start checking! It’s your dream. You are the CEO of your dream. No one else can be.

Meet Darren

Darren LaCroix, founder of Stage Time University.com, is the only speaker in the world with a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. He is the author of the book 17 Minutes to Your Dream and the co-host of Unforgettable Presentations podcast. Through his live workshops and StageTimeWorkshops.com, he helps good presenters become UNFORGETTABLE. For more information, please visit: www.17minutestoyourdream.com.

Why Customer Loyalty Matters

Imagine this scenario. The weather is beautiful, you’ve had a steady flow of customers, and your team has been energized all day. Right before you close you ask your last customer, “How did you hear about us?.” They respond, “My best friend loves this place. I’ve been meaning to come for a while.” It is a wonderful response at the end of a perfect day. Now you can go home and relax with a smile, knowing that your hard work is paying off.

What is a Customer Loyalty Program?

A customer loyalty program is a system where a business offers rewards like discounts and freebies to show customers

they are appreciated. It’s a great way to offer a more engaging customer experience. Take a look at three ways to incorporate customer loyalty programs to reward your customers for their support.

#1 Points programs are a very popular option because it’s pretty seamless. Your customers can redeem points for credit toward their next purchase or giveaways. You can give them a loyalty card or use a mobile app for them to keep track.

#2 Tier programs have different levels and once your customer spends a certain amount, it unlocks higher levels with perks. You could have a gold level, diamond level, and platinum level. If possible, create names for each level that align with your marketing strategy.

#3 Referral Programs are where your customers get rewards for sharing your products with friends and family.

KNOWLEDGE TO KNOW

BY DR. SHANESSA FENNER

The Best Hair Brushes for Your Hair Type

Taking care of your hair is a top priority and the styling tools that you use on your hair should fit your hair type. Brushing your hair redistributes your hair’s natural oils, stimulates your capillaries, increases blood circulation to the scalp, and delivers oxygen and nutrients to the hair stem. When it comes to brushing your mane, the kind of brush that you use matters. Here is a list of brushes that are specifically designed for your hair type.

frizz. It is made with unique teeth technology that is built to last.

Xtava Natural Double Bristle Hair Brush-

It is a heavy-duty hairbrush that smooths thick and coarse hair. The nylon bristles help to detangle hair and remove hair residue.

Hairbrushes for thick hair:

GranNaturals Boar Bristle Hair Brush-

This brush stimulates blood flow and massages the scalp. It helps to remove residue buildup in the hair while leaving the hair tangle-free and soft.

03 The Tangle Teezer Thick & Curly Detangling Hairbrush-

It can be used on wet or dry hair and helps to manage the hair while reducing

Hairbrushes for thin, fine hair:

Conair Ceramic Wood AllPurpose Boar Hair Brush-

This affordable brush is designed for fine hair. The wooden design is chic and this brush will make your hair simply irresistible.

Cricket Technique Tourmaline

Thermal Round Brush-

Want to add life to limp fine hair? This brush adds volume and height to the hair while reducing frizz and static.

08

Glide Thru Detangling Brush by Crave Naturals-

The delicate bristles are gentle on the hair and help untangle knots. It prevents the pulling and snagging of the hair which can cause relaxed hair to break.

Denman 9-Row Brush-

The 9-row brush has more bristles that are great for detangling fine hair. It evenly distributes the oil throughout your mane for a luxurious shine.

Hairbrushes for relaxed hair:

Evolve 100% Boar Bristle

Brush-

It is designed to smooth and style the hair. The bristles stimulate the scalp and distribute natural hair oils to promote hair growth.

Macadamia Natural Oil No Tangle Brush-

This brush has macadamia oil-infused bristles that moisturize dry hair strands. It is made specifically for fragile and chemically-treated hair.

Baoao 2 pieces Detangling Brush-

The rubber bristles are extremely gentle on the hair while detangling knots and matted hair. The brushes come with a detachable bracket and are easy to use.

Hairbrushes for natural hair:

Felicia Leatherwood

Detangler Brush-

This is the perfect brush with a sturdy grip for beginners and pros. It is specifically designed for natural hair and the flexible bristles glide through the hair without tearing or breaking the hair.

Meet Dr. Shanessa Fenner

KIVO Detangling Brush-

This brush is designed for African American hair and it detangles the knots and tangles in the hair. It cuts down detangling time and ensures the detangling process is painless.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

Dr. Robyn Joppy

Founder-Shades of Beauty Hair, Beauty, and Wellness Tradeshow

I AM The Colour of Beautiful Global and International Shades of Beauty hosted the first virtual International I AM The Colour of Beautiful Day. The Visionaries of these organizations, Dr. Karen Moore (I AM The Colour of Beautiful Global) and Dr. Robyn S. Joppy (International Shades of Beauty (ISOB)) are both cognizant and passionate that “All Shades and Tones Matter.” A goal of this initiative was to use this platform to help redefine the standard of beauty for women of color. Moreover, they wanted to bring awareness to the beauty of women of color by celebrating with our sisters locally, across the country, and around the world; the momentous occasion will be broadcast live. Women of color include Black, Latina, Asian, American Indian, Native Hawaiian, Alaskan Native, Pacific Islander, or mixed-raced women.

Dr. Robyn launched International Shades of Beauty Hair and Beauty Tradeshow Dubai in 2019 and has never looked back. Due to the pandemic in 2020, she pivoted and did something never done before and made history in the process. ISOB hosted the first and largest virtual show of its kind; there were over 80 educators, speakers, and panelists in the hair, beauty, fashion, and wellness industries from Turkey, Canada, Portugal, Dubai, Abu Dhabi, Australia, Africa, and the United States. Attendees came from the aforementioned countries as well as Iran and the Caribbean. ISOB 2021 added women of color from Finland and Scotland.

URBAN CALL BRIEFS

BY LAFAYETTE JONES

The hosts brought an unforgettable experience with the lineup of invited speakers which included members of the medical community, mental health and wellness experts, celebrity hairstylists and makeup artists, skincare experts, live entertainment, and more.

Dr. Moore has ignited a fire with her much-needed discussions titled “Colorism Conversations” which recently aired on the Exposure Network TV. Some of her guests included women from the United States (US), the Caribbean, Africa, and more. Dr. Moore skillfully facilitated conversations about discrimination around skin tones as it relates to society, family, employers, and companies creating products, including beauty brands that may exclude women of color.

Dr.

Poet, Performer, Producer, Speaker, Songwriter, and Women’s Empowerment Coach

Whether on stage, in her books, or conducting a workshop she educates audiences through her special brand of communication with poetry, prose, music, and dance. Her voice has been described by the Philadelphia Inquirer as a “soft cello that oozes honey”! She is passionate about eradicating colorism in communities of color on a global level and also empowering women of color beyond the blues from broken and bitter to healed and happy. Always intrigued by words and language, Karen embarked on a journey using poetry, prose, music, and dance to stimulate conversation. She creates a unique and unforgettable experience for her students and audiences. Her productions are theatrical therapy;

Karen Moore

Dr. Robyn Joppy Founder-Shades of Beauty Hair, Beauty, and Wellness Tradeshow

Dr. Karen Moore

Poet, Performer, Producer, Speaker, Songwriter, and Women’s Empowerment Coach

Dr. Pernessa C. Seele Founder and CEO of The Balm In Gilead, Inc.,

Michelle Moore Bell Beauty, Hair Care & Wellness Expert/Consultant

Lorenzo Griffin Founder Beauty Care Company

Dr. Dannielle Joy Davis Beauty Contestant & Associate Professor

Tameran Davenport Owner of Tameran Baxter, Inc.

URBAN CALL BRIEFS

BY LAFAYETTE JONES

unapologetic, uninhibited, and undeniably honest.

Under the leadership of Sir Dr. Clyde Rivers, Karen has developed an initiative I AM THE COLOUR OF BEAUTIFUL™ a global action focusing on deliverance from the stigma of colorism in communities of color. I AM The Colour Of Beautiful Global is on a mission to liberate darker skinned women from the colorism psyche and to redefine the standard of beauty for women of color. The multimedia arts initiative’s focus is on eradicating colorism in communities of color across the globe.

Karen has been awarded The Women Add Value Recognition Award by Ambassador Dr. Clyde Rivers, I Change Nations Governing Body, and the Human Rights Global Commission. She has also received the Leading Light of Greatness 2021 World Greatness Award from Greatness University London, UK, and was awarded an Honorary Doctorate in Arts & Worship from Kayiwa International University in Uganda. She is also a member of Every. Black www.Every.Black, a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking.

Tameran Davenport

Owner of Tameran Baxter, Inc.

Charlotte, North Carolina - Tameran Baxter, Inc., is the parent company of vegan/all-natural beard and hair care company Positive Outlook Beard Care. The brand name is Positive Outlook Grooming.

Davenport was born and raised in Charlotte, North Carolina, where she currently resides with her daughter, Imunique, and son, Khalil. Her eldest son lives in Ankney, IA. She has experience in clinical aromatherapy consultation and the manufacturing of natural skincare products.

Davenport holds an MBA in Business Administration and a Bachelor’s in Management from the University of Phoenix. In addition, she has more than ten years of professional experience in B2C business management in the financial industry, including leadership roles in relationship management, resolution and mediation, risk mitigation and compliance controls, and marketing operations as well as a BA and DA certification. Because of her association with the Dudley Beauty College/ Dudley Products Inc., she was recently interviewed for the Dr. Joe L. Dudley, Sr., Legacy Project www.patreon.com/joedudleysr. The project is being conducted by Every. Black, a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking.

In her spare time, she enjoys spending time with her children, traveling internationally, networking, personal coaching, and live music.

Davenport’s passion for positivity and good health shines in her work

with Positive Outlook Grooming. Since its infancy in September 2016, Positive Outlook’s mission is to celebrate and show unconditional love to men and women of color through the placement and advocacy of a highend, environmentally harmonious, and inclusive beard and hair product program in the community. Positive Outlook Grooming was created in loving memory of Davenport’s father and brother who died in a plane crash when she was a youth on December 25, 1987.

About Positive Outlook Grooming

Founded in September 2016, Positive Outlook Grooming promotes a healthy lifestyle for men and women looking to grow full, soft, and moisturized hair using all-natural products containing only natural oils, pure products, and essential oils. With complete collections of handmade products for men and women, including shampoos, butters, beard and hair oils, tonics, serums, and conditioners, Positive Outlook Grooming prides itself on its exclusion of chemical additives or preservatives, perfumes and alcohol–a nod to the distinctive hair care needs of people of color, yet an invitation to all people seeking a higher quality of hair care. Positive Outlook Beard Care is headquartered in Charlotte, North Carolina.

Shop for Positive Outlook Grooming products at www.pogrooming.com. Shop wholesale at www.pobeardcare.com. You may also visit, Happy Kat Candles and Gifts in North Lake Mall in Charlotte North Carolina. Follow Pogrooming on Facebook and Instagram, and watch out for appearances of Positive Outlook Grooming products in your local barbershops, trade shows, festivals, and university homecomings.

Lorenzo Griffin

Founder Beauty Care Company

Founder of Cosmetologist & Barbers against Sickle Cell Anemia and LaRan Professional Hair Care System

Born, raised, and educated in Durham, North Carolina, Lorenzo was the second born of five children. He decided to relocate to Riverside California in 1982 and was employed by the V.A. Hospital in Loma Linda, California as a Pharmaceutical Technician specializing in Intravenous Solutions.

Lorenzo joined forces in 1986 with Dudley Products Company as a Route Sales Manager and later progressed to Regional Sales Manager of the Western States (California, Oregon, Washington, Nevada, and Arizona). Because of his association with the Dudley Products Company, he was recently interviewed for the Dr. Joe L. Dudley, Sr., Legacy Project (www. patreon.com/joedudleysr). The project is being conducted by Every.Black, a company that assists entrepreneurs in creating wealth by leveraging

technology and utilizing a strategy of global networking.

He is the Founder of Cosmetologist & Barbers against Sickle Cell Anemia. Over $250,000 has been raised to help children who have been diagnosed with Sickle Cell Anemia.

Lorenzo has produced the most successful Breast Cancer Awareness Hair Extravaganzas in the Western States with over 2,000 people in attendance annually.

He has been a speaker, panelist, and presenter at the Pasadena Youth Empowerment Conference, National Juneteenth Convention, Africa Trade & Investment Opportunities for the New Millennium, and local High Schools and Universities.

Lorenzo has appeared on numerous television talk shows discussing the state of the beauty industry as well as economic empowerment in our community.

On October 28, 2007, Lorenzo and his wife, Wanda, launched LaRan Professional Hair Care System, a salon-exclusive line of haircare products that includes a new Revolutionary Triple Emulsion Relaxer for all textures of hair along with shampoos, conditioners, and finishing products of the highest quality that deliver results every time.

LaRan’s Mission Statement is “Empowering Tomorrow’s Stylists Today Through Education, Motivation, and Innovation. LaRan is currently servicing cosmetologists in ten states. LaRan has introduced the concept of Unity in the Hair Community where Advanced Education is being offered to Cosmetologists in Salons. LaRan is committed to not only staying in touch but being in touch with Professional Cosmetologists.

Dr. Dannielle Joy Davis, Beauty Contestant & Associate Professor (Arme Iye)

Former Miss Ghana Beauty Pageant contestant, Dr. Dannielle Joy Davis (Arme Iye which means “Beautiful Guide or Teacher”), is a tenured Associate Professor at Saint Louis University, wearing jewelry from the Black-owned company, Goddess Fix (https://goddess-fix.com/) and makeup from the Black-owned company, LUV Mineral Cosmetics(https://www.luvandcompany.com/).

She is the first known African American woman to earn tenure in the history of the institution’s School of Education (descended from skilled captive Mende (of the Mali empire), Temne, Fula, and indigenous Sioux and Cherokee people in the United States). A graduate of the University of Illinois at Urbana-Champaign, she studied and conducted research in South Africa, Senegal, Egypt, Togo, Germany, the Netherlands, Sweden, Belgium, Cuba, and Ghana. Her research examines the experiences of

marginalized groups, the role of policy and practice in academic and occupational outcomes, and spirituality.

Dr. Davis is a twice-elected Chair of the American Educational Research Association’s (AERA’s) Spirituality and Education Special Interest Group (SIG) and has served as part of the leadership team for AERA’s Qualitative Research SIG. She is a member of the national Black Lives Matter in Research Working Group and has published over 70 refereed journal articles, book chapters, volumes, academic commentaries, and reviews.

Dr. Davis is Series Editor of the Information Age Publishing book series, “Contemporary Perspectives on Spirituality in Education,” where she coordinates and leads guest editors and authors from around the globe in the development of scholarly volumes. She is Editor or Co-Editor and a contributing author of the books: “Black Women in Leadership: Their Historical and Contemporary Contributions” (Peter Lang Publishing), “Social Justice Issues and Race in the College Classroom: Learning from Different Voices” (Emerald Group Publishing Ltd.), “Intersectionality in Education Research” (Stylus Publishing), “Specialists: Passions and Careers” (Universitas Press), “Motherhood in Precarious Times” (Demeter Press), and “United We Stand: The Role of Spirituality in Engaging and Healing Communities” (Information Age Publishing). Dr. Davis has also worked as Associate Editor for The International Journal of Religion and Spirituality in Society and Learning for Democracy: An International Journal of Thought and Practice.

She has served as Vice President of Professional Development for the National Girls and Women of Color Council, Leadership Team member with Sisters of the Academy Institute, on the Editorial Review Board for the Journal of Colorism Studies, and is Founder and Director of the community program, The Circle of Excellence Network where she consults Black homeschooling families. Dr. Davis is a second-generation homeschooling parent and a Queen Mother within the Black community. She is also a member of Every.Black, an organization and network of entrepreneurs serving those who aspire to create wealth through entrepreneurship.

Dr. Pernessa C. Seele

Dr. Pernessa Seele is Founder and CEO of The Balm In Gilead, Inc., a notfor-profit organization, celebrating 30 years of providing technical support that strengthens the capacity of faith institutions in the USA and in Africa to promote health education and services that contribute to the elimination of health disparities. Dr. Seele is well-known for her extraordinary vision and ability to create national and global partnerships among leaders of various cultures and religious doctrines in areas of health promotion and disease

URBAN CALL BRIEFS

BY LAFAYETTE JONES

prevention. Dr. Seele is the recipient of numerous citations and honors including being featured on the cover of TIME magazine in 2006 as One of the Most Influential Persons In the World. Ebony Magazine selected Dr. Seele as one of their Power 150, and Essence Magazine has honored her with numerous features. In its 35th Anniversary issue, she was named one of the 35 Most Beautiful And Remarkable Women In The World; In May 2010, Dr. Seele was selected as 21 Leaders of the 21st Century of Women E-News in New York City. In April 2008, Clark Atlanta University honored Dr. Seele with the Pathway of Excellence Award, citing her as one of its most outstanding graduates of all time. In October 2017, His Eminence, Timothy Michael Cardinal Dolan, Archbishop of New York, bestowed the Pierre Toussaint Medallion upon Dr. Seele.

She has worked with three US presidential administrations on issues of health in the United States and abroad. Dr. Seele was an invited guest of former President and First Lady Laura Bush for the State of the Union Address as a symbol of President Bush’s commitment to fight HIV/AIDS in the world. In 2010, Dr. Seele was invited to participate in the Fortune TIME CNN Global Forum in Cape Town, South Africa, along with President William “Bill” Clinton and a host of international leaders and Fortune 100 chief executive officers to focus on challenges and solutions in the developing world. Dr. Seele is the author of “Stand Up to Stigma! How to Reject Fear & Shame.” She is an honorary member of Alpha Kappa Alpha Sorority, Inc. Dr. Seele received a Bachelor of Science degree and Master of Science from Clark Atlanta University in 1976 and 1979 respectively, and a Doctorate of Humane Letters from the College of New Rochelle, NY in 2007. She is a native of Lincolnville, South Carolina.

Michelle Moore Bell

Beauty, Hair Care & Wellness Expert/ Consultant

Twitter: @Michelle4beauty Email: hello@ michellemoorebell.com

Los Angeles, California

Michelle Moore Bell is a 40-year veteran in the beauty and hair care industry. As an industry leader and consultant,

Michelle has grown her expertise by exploring new and different ways to provide quality service and products. She has been featured by Black Sophisticated Hair, Modern Salon, and other industry publications as one of the leading experts on short-style hair care, wellness, and business solutions. Michelle opened SALON 21 in March of 1987. After 23 years of providing a great place for other beauty professionals to work, learn and grow, along with providing quality customer service and products, producing an 8-page newsletter, All You Can Be campaigns, and a healthy lifestyle festival, Michelle sold the business but kept her business name, SALON 21. God fulfilled another dream and blessed Michelle with opportunities to continue doing what she loves–providing quality beauty, hair care services, and products in an independent setting. She continues to educate and inspire women to look good and feel better. In 1994, Michelle established The Wellness Group, a 501(c) (3) non-profit breast and whole health organization. As founding President, The Wellness Group educates, informs, and empowers women on breast health awareness, a healthy lifestyle, and produces an annual health festival. One of the things Michelle loves the best is giving back to her community. In serving others, she has volunteered her time, skills, and talent to the American Cancer Society (ACS) Look Good Feel Better program; and the Susan G. Komen Los Angeles County Affiliate/Komen Circle of Promise African American campaign. Currently, Michelle is a 33-year active and faithful member of West Angeles Church of God in Christ in Los Angeles, where she regularly volunteers. Michelle has been widely recognized and honored for her dedication, leadership, creativity, and commitment to serving others. Her award recognition includes BMW; the Susan G. Komen Breast Cancer Foundation; NAWBO/The National Association of Women Business Owners-LA; ABWE/Association of Black Women Entrepreneurs; Kizure Products; AHBAI/American Health and Beauty Aids Institute; Motivating Our Students Through Experience (MOSTE); and the Los Angeles Spectrum International Beauty Expo. She was highlighted in Who’s Who in Black Los Angeles. Photographer Valerie Goodloe featured Michelle in an exhibit of African American leaders of Los Angeles. Michelle loves the outdoors, attending social events, and empowering women of all ages, especially young women. She was born and raised in Muncie, Indiana. She relocated to Los Angeles in 1978 and met and later married Richard L. Bell. They had a wonderful and joyful 27-year union, before his heavenly transition in 2005.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

I think the most important element in business is to change and keep changing with time.

In order to be successful, one must learn to change even if you have to get out of your current business to move into a new business.

E

D D I E J H I N President of Jinny Corp.

BIG SHOW | CHICAGO

Chicago Illinois

Date March 20th, 2022

Location

Jinny - Chicago

45 W. Hintz Rd. Wheeling, IL. 60647

The Los Angeles and Chicago Jinny Big Show was a huge success this year. Both are in brand new locations where industry professionals from the hair and beauty community were energized and came together to make purchases, take part in the best bell ringer promotions, build great relationships, and attend educational workshops. Don't forget to reach out to your local Jinny representative to get a head start to be a part of this high-quality face-to-face event next year.

BIG SHOW | CHICAGO

Los Angeles Californa

BIG SHOW | LOS ANGELES

THIS IS GROWTH.

Introducing the Gold Series New Lengths Collection. For Longer, Stronger Hair.*

Lita knows the secret to real growth is a regimen made for you. The New Lengths Collection is that regimen. Made by Black scientists especially for textured hair. *strength against breakage

GET READY FOR REAL GROWTH

The Gold Series New Lengths Collection, infused with apricot and green tea, is a proven regimen for longer stronger hair.*

CLEANSE & AWAKEN

Experience an energizing lather with menthol from the Root Stimulating Shampoo. It lifts away impurities to cleanse roots and detox scalp.

*strength against breakage.

Sometimes, getting the length you want feels impossible. We’ve all been there. The number of products making empty promises doesn’t help. But there’s something new, and it’s the real deal.

The Gold Series New Lengths Collection is just hitting shelves, and it was designed by a team of Black scientists especially for our hair. Inspired by their loved ones and personal hair journeys, the team behind Gold Series knows that the real secret to longer, stronger hair* is letting your new growth thrive. That’s why the formula is designed to strengthen and protect textured hair against breakage.

MOISTURIZE & FORTIFY

Protect and strengthen hair at the root to help prevent hair breakage, improve elasticity, and retain length with deep moisture from the Root Rejuvenating Conditioner

PROTECT & STRENGTHEN*

Protect your hair from damage and reduce breakage to foster length retention while also protecting your precious new growth with the Anti-Breakage Defense Serum

NOURISH & INVIGORATE

Help hydrate your scalp with the revitalizing green tea infused formula found in the Scalp Revitalizing Treatment

Use it daily to maintain a moisturized scalp.

Top Curl Defining Products

Curl definition is all about having the right curl product combination. If your customers come in asking for one of these products, you can suggest complementary styling tools like the ones here. If you have a variety of colors or sizes in certain products, make sure that you mention that as well. To go the extra mile, you can also ask if they are gearing up for a special event or occasion. This will not only show your customers that you care, but could also be helpful because it may serve as a reminder for something else they need to get.

1. Gold ‘N Hot hood dryer

With a full-sized hood that fits over the largest of rollers and an adjustable column for customized height, this Gold ‘N Hot Salon Hair Dryer is the stylists’ complete professional drying solution. A fully vented hood provides powerful, steady airflow while multiple setting options allow for a wide array of custom styling options for fabulous runway-ready hairstyles.

3. Jamaican Mango & Lime Island Oil

This non-greasy blend of essential oils nourishes the scalp and roots while strengthening locs for strong, radiantly healthy hair. It lubricates the scalp, nourishes roots, and strengthens locks formulated without sulfates or parabens. It is enhanced with Manuka Honey and Moringa Seed Oil.

4. Flex Rods Rollers

Flex-rods are great because they give you the option to have defined curls with heat or without heat for a wash and go style.

Isoplus Foam Wrap Setting Lotion

Isoplus Foaming Wrap/Set Lotion allows you to create precision hair styles with body, volume, shine and hold.

5. Cold Wave Rods

These cold wave rods work great for defining curls on shorter hair lengths. They are also great for curling the loose ends on the tips of braided hair.

BEAUTY AMBASSADOR

BY ALLYSON LEAK

OTC: Your hair is beautiful. It looks so healthy. What is your regimen for conditioning and daily maintenance?

Angeliah: Thank you, thank you. Now if you asked this question a year ago when I had my curly natural hair, we would be here a while for me to explain each product and order in which I used them. I recently loc’d my hair and the maintenance is very minimal. Most mornings I spray a rose water mixture on my locs, oil my scalp with Haitian castor oil and go.

OTC: Have you always been natural? If not, when did you first go natural and how was that journey for you?

Angeliah: In 2009 after a bad reaction to a relaxer, it was then I decided that it was time to try something different. I’m so impatient I didn’t transition like I see a lot of ladies do. I opted for a big chop. I loved my curls and trying new products and styles. My natural hair journey of course had its ups and downs but none

that I regret. Eventually I found products that my hair really loved and my go to styles and techniques that worked for me.

OTC: When did you decide to loc your hair? Any tips for someone thinking about starting their loc journey?

Angeliah: I knew almost a couple years into my natural hair journey that locs were in my future. I’m such a minimalist in terms of maintenance so locs truly fit my lifestyle. The get up spray and go has been one of the best things about this journey. For anyone who is thinking about starting locs I say start. If you change your mind it’s fine but you will never know if you don’t try them. When I first began my journey it was rough. Very rough. My locs shrunk like 90 percent. Yet and still, I stuck it out. It’s been a year for me now and I’m so happy with the progress of my locs. I’m also glad that I didn’t give up. Don’t over think it, just go for it.

OTC: Do you have any products that are your favorites?

Angeliah: Carols Daughter Wash Day Delight is a favorite. I would wash my hair every single day with this product if I could. It’s gentle, doesn’t strip my locs or leave them feeling dry, smells amazing and helps so much with my dandruff.

OTC: I saw that you are the founder of Kinks2Curls. Why did you start it and can you tell me a little about it?

Angeliah: I started kinks2curls to not only motivate myself but others like me who are starting natural hair journey. Sharing styles and products that have worked for different textures has helped myself as well as others. We’re there to help anyone having trouble while on their natural hair journeys. We receive a lot of messages from women and even men who are experiencing hair loss or feeling like giving up because they haven’t found products that work. Those are the people we’re here for. To uplift, educate where we can and encourage. We’ve partnered with a long list of natural hair care brands to promote their businesses and share their products with our audience. Sharing what’s out there has not only helped our audience, it’s actually helped a lot of small businesses get their products out there.

OTC: What hair trends are you loving the most right now?

Angeliah: I don’t really follow the trends but I see a lot of women locing their hair right now and I love to see it. Whenever I see starter locs on a queen I make it a point to let her know how beautiful they are and how the journey gets even more beautiful with time.

Angeliah Clarke Content Creator IG: @ange_liah & @Kinks2curls

Angeliah

Making A Positive Influence

OTC: How is it balancing motherhood, family life, and entrepreneurship? Any advice for keeping things flowing and organized?

Angeliah: Whew it’s challenging at times because I love spending time with my husband and children. To be transparent I’m still figuring out that balance. Often times I feel guilty if I haven’t been very present at home or if I haven’t focused enough on my business and I’m falling behind. These days I talk to my children more about “what Mommy has going on” instead of just calling it work. I have an entire team now that helps with my campaigns, emails and so on. This has

helped free up more of my time for my family. Best decision ever. I make it a habit to write down my day to plan better. There’s something about seeing it on paper that keeps me organized and I’m able to sneak in more time. Winging it had never worked for me.

OTC: Do you have any wellness practices that you find helpful?

Angeliah: Yes, I enjoy working out. It truly balances my day. I’m not quite myself when I take those long breaks from being active. Lately I’ve been consistent and it really shows. I have more energy throughout the day and I’m overall happier when I feel good inside-out.

OTC: Where do you see yourself and your brand in a few years?

Angeliah: Definitely checking more goals off a list I have for myself and actually taking the time to realize, “hey that was once a goal and I should celebrate that.” Often times I don’t stop to actually pat myself on the back. I immediately start chasing the next thing. In the next few years I would like to be able to say I love where I am in each area of my life...family, brand, health, and so on. What I want for myself is a life of ease and that doesn’t require me working myself crazy to get there.

OTC BOOK CLUB

COMPOUNDING YOUR CONFIDENCE

By Jill J. Johnson, MBA

This international award-winning bestseller that resonates with all ages is earning rave reviews from who readers call it “A Mentor in a Book.”

• International Book Awards - Finalist in the Career Category

• National Indie Excellence Awards - Winner of the Career Category

• National Indie Excellence Awards - Finalist in the Motivational Category

• Independent Press Award - Business Motivational Distinguished Favorite

• Pinnacle Achievement Award - Best Book in the Self-Help Category

CLIPPER TIPS

Sponsored by Andis Co.

Bold & Beautiful Short Cuts

By Kenny Duncan Andis Global Educator

Barbershops aren’t just for men. With the surge of protective styles for women during the middle of the pandemic, many women have explored shorter creations, such as shaved sides with braided crowns. I have several female clients who book bi-weekly appointments to keep their closely cropped hair well-groomed. Some even choose to wear intricate designs and request hair art more often than my male clients.

This surge in female clients is commonly seen because grooming services at a barbershop are typically less expensive than at a hair salon. Therefore, female clients find that keeping up with bi-weekly barbershop appointments is not only more budgetfriendly, but the looks are easier to maintain when compared to other common styles typically done by a hairstylist. Shorter hairstyles require less time and product to maintain. This enables clients to save their hard-earned money and spend more time with friends and family since an average service can range anywhere from 20 minutes for simple styles up to 60 minutes or more for intricate requests.

The Andis GTX™-EXO trimmer and Andis Master® cordless clipper are two of my most frequently used tools to create intricate designs. The Master Cordless has a powerful motor that easily cuts through thick hair with a high level of precision. And the GTX-EXO trimmer‘s deep-tooth GTX-Z blade glides across my clients’ skin without irritation. This blade design with enhanced visibility allows me to easily carve any shape without pressing too hard, which protects my clients’ skin. When I pair the GTX-EXO trimmer with the Master Cordless clipper, I can create any short cut & design that my clients request.

For more information, visit andis.com today.

Kenny Duncan Andis Global Educator

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

I. Purchase the required amount of the vendor’s products.

I. Purchase the

I. Purchase the required amount of the vendor’s products.

SK*P CONTINUES ITS MISSION TO RID THE BEAUTY INDUSTRY OF ITS PLASTIC ADDICTION WITH NEW NATIONAL RETAIL PARTNERSHIP,

THE SK*P SWAP INITIATIVE AND FOUNDER TOUR

sk*p, the brand that created the industry’s first and only showerfriendly, fully recyclable paper vessel with its proprietary BeautyCarton™ packaging, kicks off multiple brand initiatives this Earth Week 2022 in an effort to disrupt the industry’s excessive use of plastic packaging.

Introducing an exclusive retail partnership with Ulta Beauty, sk*p will now be available on Ulta.com and in more than 700 Ulta Beauty stores nationwide kicking off this April. Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 2022. sk*p brand will join Conscious Beauty at Ulta BeautyTM, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. The brand will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton™ as the brand helps lead an industry movement to reduce environmentally harmful plastics.

Furthermore, this month, sk*p will kick off a nationwide initiative asking consumers to make the ‘sk*p Swap’, trading in their plastic beauty bottle for the brands BeautyCarton™. “Currently, the beauty industry contributes over 80 billion pieces of plastic waste to landfills and waterways each year. More than 500 million of those pieces alone are thick plastic shampoo bottles, and less than 10% of plastics in general are recycled successfully.” said Mark Veeder, CEO and co-founder, sk*p. “This means, if only 5% of plastic shampoo bottles were replaced with a sk*p carton, there would be approximately 27.5 million less plastic bottles polluting our environment annually.” sk*p’s paper-based BeautyCartons™ are not only shower-friendly but made of over 81% FSC-certified paper, free of harmful chemicals (no BPA or VOC) and lightweight so have a much smaller carbon footprint than a plastic shampoo bottle.

reduce plastic waste, we are also working hard to empower and amplify the voices of passionate activists and changemakers of tomorrow through our Board of sk*p stars (B.O.S.S.) program and our strategic nonprofit alliances.” said April Hardwick, chief sustainability officer and co-founder, sk*p.This program will unify and nurture a diverse group of young people to become thoughtful leaders and eco-entrepreneurs by connecting them with the tools and resources they need to bring their ideas to life. The brand will work to expand their board with new members throughout 2022.

All sk*p products feature non-toxic formulas made without synthetic fragrance or dyes, silicones, sulfates, PEGS, parabens, phthalates, or heavy metals. Products include a proprietary key ingredient G-HoneyBiome™. This hero ingredient is a bio fermented honey complex that strengthens and balances microorganisms on skin and scalp for a healthy microbiome. The exclusive honey is produced locally from sk*p’s own farm in upstate New York and is proven to supplement skin barrier function, boost natural moisturizing factor to regulate dry skin, re-balance skin lipid production (reducing oily skin), and is antiinflammatory.

Throughout the months of April and May, sk*p will be taking their brand on the road to educate on the sk*p mission, their amazing formulas, and BeautyCarton™. For 6 weeks, founders April Hardwick and Mark Veeder will be visiting over 100 stores key regions around the US in their sk*p mobile with activations at Ulta Beauty locations. Select stops will feature local influencer meet and greets, sk*p swaps where consumers will swap an empty plastic shampoo, conditioner or body wash container for a full size sk*p product and more.

Beyond the brand’s initiatives to support awareness with consumers nationwide, they are also committed to inspiring change through education with the creation of the industry’s first Youth Board of Directors. “sk*p is not only on a mission to

Every sk*p sale contributes to supporting blue carbon restoration projects led by Sea Trees, a nonprofit that plants mangroves and restores kelp forests to regenerate ocean health. “Oceans sequester 5 to10 times more CO2 than any other ecosystem on Earth, which is why it’s critical to fund blue carbon restoration projects directly to effectively counter carbon emissions both on land and in our oceans,” said Hardwick. The brand has committed a percentage of sales from all channels to the cause.

To learn more about sk*p and their mission please visit getskp.com or follow along on Instagram for brand updates @skpkind. Products can be found in stores at Ulta Beauty starting this month and online at Ulta.com and getskp.com.

ABOUT SK*P (Simply be Kind to our Planet)

sk*p is a clean hair and body care brand on a mission to break the beauty industry’s addiction to plastic one carton at a time. Packaged in a fully recyclable shower sturdy paper-based BeautyCarton™ — with microbiome-balancing ingredients on the inside — sk*p was inspired by the generation it was created for, a generation that’s into self-care and eco-aware. The brand is committed to fighting climate change and by supporting young change-makers through a variety of programs including the industry’s first all youth board of directors and sk*p on campus. sk*p products can be found at Ulta stores nationwide, Ulta.com or getskp.com.

Mielle Organics Launches into Ulta Beauty

The fastest growing Black-owned and women-led global beauty brand is now available at the nation’s largest beauty retailer

Mielle Organics announced its retail expansion into Ulta Beauty, the nation’s largest beauty retailer. The company’s award-winning multicultural haircare products are now available to shop at all 1,300+ stores nationwide and online at ulta.com.

As one of the fastest growing Black-owned and women-led global beauty brands, Mielle Organics is innovating the haircare space with its collection of products for all hair types. The company is guided by the belief that healthier ingredients encourage healthier hair and offers efficacious formulas to achieve optimal results. With more than nine years of experience as a registered nurse, founder and CEO, Monique Rodriguez, started the brand in 2014 with the goal to deliver effective haircare solutions, while inspiring

brand’s Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99 - $14.99.

The Mielle Organics Essentials Collection is perfect for all hair types and provides the ultimate all-in-one solution for daily maintenance. Infused with effective ingredients including babassu oil, buriti fruit oil, honey and ginger, the line helps reduce scalp irritation – including dandruff and inflammation, while delivering soft, hydrated, and frizz-free curls to stimulate and encourage restored hair growth. This line at Ulta Beauty will include the Babassu Oil & Mint Deep Conditioner, Avocado Moisturizing Hair Milk, White Peony Leave In Conditioner and the Mint Almond Oil.

women in business and entrepreneurship to pursue their passions. The expansion into Ulta Beauty helps further that mission.

“We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country,” said Monique Rodriguez. “This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!”

“We’re delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment” says Jessica Phillips, vice president of merchandising at Ulta Beauty. “The brand has established a loyal fanbase over the years and we’re excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”

Ulta Beauty will offer eight Mielle Organics bestsellers from the

Designed especially for kinky and coily hair types, the Pomegranate & Honey Collection helps to hydrate and moisturize tighter curl patterns. The entire collection is made with honey, which helps regulate and retain moisture and pomegranate, which is rich in antioxidants, helping to strengthen hair follicles, eliminate frizz and nourish and hydrate hair strands. The collection’s Moisturizing and Detangling Shampoo, Moisturizing and Detangling Conditioner, Leave in Conditioner and Coil Sculpting Custard will be available in Ulta Beauty stores and online.

To shop the Mielle Organics brand at Ulta Beauty, please visit https://www.ulta.com/brand/mielle-organics

About Mielle Organics: Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is the fastest growing Black-owned and women-led global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its “root to results,” Mielle Organics’ collection of beauty products is designed for all hair types. Today, Mielle Organics is a global and viral sensation, with orders in over 87 countries around the world. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.

Solvay and P&G Join Forces in Industry-Leading Effort to Double the Global Supply of Sustainable Guar Farming in India

Solvay, a leading global supplier of naturally-derived polymers for beauty care formulations, has announced that P&G Beauty has joined its Sustainable Guar Initiative (SGI), an industry-leading program launched in 2015, aimed at developing sustainable guar production at scale within the Bikaner desert district of Rajasthan, India. The district is one of the country’s largest guar producers and supplies Solvay with guar as a natural and renewable resource for Jaguar® used in hair and body care formulations.

“I am delighted to welcome P&G Beauty to the Sustainable Guar Initiative,” said Solvay CEO Ilham Kadri. “Through this fantastic partnership we will be able to significantly increase our impact and I’m particularly proud that together we will ramp up our efforts to empower farmers, especially women farmers. This is a win for farmers, customers and consumers.”

With the partnership of P&G Beauty, one of the market leaders in the beauty category, the SGI program will nearly double its reach in the region. It will significantly expand its efforts to equip guar farmers, especially women farmers, with the tools and knowledge in good agricultural practices[1] that promote continuous improvement on key outcomes like higher-yield production and crop productivity, improved financial stability, and better living and working conditions.

hope this program inspires others to invest in the sustainable growth of guar, empowerment of women farmers and improving the lives and livelihoods of farming communities in India.”

“As a founding member of the Sustainable Guar Initiative, our aim is to conceive, demonstrate, and refine scalable actions for an inclusive, sustainable growth of the Guar production system in India,” explains Punit Gupta, Country Director, TechnoServe India. “We are delighted to welcome P&G Beauty on this important effort as they move to become a buyer and funder of sustainable guar. Being one of the market leaders in the beauty category, P&G Beauty’s partnership is a significant step in support of TechnoServe’s work to promote sustainable livelihoods among smallholder guar bean farmers in India.”

P&G Beauty’s partnership will add 5,250 new farmers to the program, bringing the total reach of the SGI program to just over 11,000 famers. This includes doubling the reach and scale of the program with women, by training, supporting, and empowering 1,800 additional women as farmers, entrepreneurs, workers, and members of farming households.

In addition, P&G Beauty will enable the SGI program to double the number of women trained (nearly 900 in total) in the adoption of household hygienic practices as well as in the building of kitchen gardens, which will give women and their families the ability to improve their food security, household nutritional diversity and their livelihoods. The P&G Beauty project will also include the construction of a new johad (a local community owned pond), designed to improve the capture and percolation of rainwater for home use, animal hydration as well as the establishment of a community plantation unit.

About the Sustainable Guar Initiative

The SGI program was launched by Solvay in 2015 and empowers guar farmers with tools and knowledge for cultivating their crops. The program includes training in climatesmart agricultural practices to improve and stabilize guar yield and increase soil fertility. It also aims to enhance the Bikaner region’s climate preparedness and resilience. From 2015 to the end of 2020, the initiative led to a 125 percent increase in guar yields and an increase in revenues to guar farmers of 143 percent.

Solvay is further enhancing social impact by leveraging blockchain and building a digital platform, with two partners TechnoServe and BanQu, tracing the transaction from farm to shampoo. So far, this platform is available for 2000 farmers to record their transactions of guar volumes and related payments.

“We are proud to join forces with Solvay to significantly expand the positive impact of the Sustainable Guar Initiative and to accelerate the growth of this important program,” says Alex Keith, CEO, P&G Beauty. “Working in partnership with Solvay and TechnoServe India is enabling our continued commitment to Responsible Beauty and to being a positive force for beauty in the world. We

With P&G Beauty’s partnership, the program will double its impact and scale, strengthening its action amongst areas such as, but not limited to, ensuring that local children are not missing school, that communities have access to clean and safe drinking water, that women and families are trained on best practices for health and hygiene, that practices are established to monitor the survival of plantations, and that a local Farmer Producer Organization is created to ensure economic stability of the farmers and their families. Read more on Solvay’s Sustainable Guar Initiative program here.

About Jaguar®

Solvay’s guar-based Jaguar® polymers provide hair and body care formulators with a full range of conditioning, softening, gelling, water retention and other texturing features aligned with market expectations and trends.

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

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여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular general merchandise products in your store?

• Do you currently run any customer loyalty programs? If so, have you had success?

• Are there any other topics that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

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Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

SHOW CALENDAR

MAY | JUNE 2022

WHEN WHAT WHERE CONTACT

MAY

May 1-2 The Makeup Show NYC New York, NY www.themakeupshow.com

May 2-4 iSpa Conference and Expo Las Vegas, NV www.spasofamerica.com

May 7-8 Top Hair International, Dusseldorf, Germany www.top-hair-international.com

May 8 The Virginia Black Beauty Expo Richmond, VA www.blackbeautyexpo.com

May 14-16 CT Barber Expo X Uncasville, CT www.ctbarberexpo.com

May 21-22 AIIR Gathering IV Scottsdale, AZ www.AIIRprofessional.com

May 22- 23 The National Hair Trade Exhibition Coventry, UK www.hairukshow.com

JUNE

June 2-3 Afro Hair & Beauty LIVE London, UK www.afrohairshow.com

June 4-6 remiere Orlando: International Beauty Event Orlando, FL www.premiereorlandoshow.biz

June 12 The VA Barber & Beauty Expo Springfield, VA www.happeningnext.com

June 12-13 Hair Festival Eveleigh, Australia www.hairfestival.com.au

June 25-26 International Salon and Spa Expo (ISSE) Long Beach, CA www.probeauty.org

June 25-27 International Beauty Show (IBS) Las Vegas, NV www.ibslasvegas.com

June 25-27 International Esthetics, Cosmetic & Spa Conference Las Vegas, NV www.iecsclasvegas.com