OTC - August, 2020 by OTC Beauty

August 2020 | $6.00

Kid’s Edition

Kids Hair Trends 7 Do’s & Don’ts for Asian-Owned OTC Stores MARKETPLACE

12 Choice Children’s Products For Back to School

August 2020

c ont en t s I n Ev ery I ssu e

8 10

Editorial Letter Hair Care: It’s a Family Affair

Marketplace Choice Children’s Products

Urban Call Briefs Leadership Profiles in Beauty

Beauty Ambassador Great Hair Means Great Hair Care

Therapy Trends Creative World of Children’s Cuts & Curls

Clipper Tips Guide to Maintaining Hair at Home

Industry News

Reader Feedback

Ad Index

Product Spotlight Brittny Gloves

Top Sellers We take a look at the Top-Selling Kid’s Products at Jinny Beauty Supply.

OTC Beauty Magazine August 2020

“ If what I want does not exist, I create it.

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OTC Beauty Magazine August 2020

August 2020

c ont en t s Knowledge to Know

Happier Hair Days Are Here with Just for Me® Curl Peace™

Business Tips

By Ami Kassar

In the past, parents and their naturally curly kids

There’s no denying a societal crisis, especially a global

have had to struggle through hair care time with their

one is a game changer in many ways, especially in

little ones. From wash days that never end to painful

the business community. Plenty of business people

tangles, the struggle has been real. That’s styling

– entrepreneurs and otherwise – are dealing with real

the old school way. Now, Just for Me® Curl Peace™

pain and life- and business-threatening situations. You can only hope for the best. Yet business owners,

is here to deliver happier hair days with easy care for

especially those whose current and future prospects

kid’s naturally curly hair. Keep reading for five tips you

aren’t completely bad off, have the ability to take

can give parents when it comes to hair care for a new

advantage of whatever opportunities have arisen in

school year.

these strange times.

Increase Sales Via Assortment With Education

THE POWER OF OILS

Unfortunately, there will always be another “crisis” to

To help beauty and multi-use oil purchasers solve

deal with. Whether it’s a health concern, a business

this need and their other hair, skin and scalp problem

concern with vendors, customers and/or employees,

issues, retailers should offer an assortment of oils. Our

or an economic concern-- it looks like these crises

experience in retail across top retailers, pre and post-

may be here to stay for a while. As you think about your

COVID-19, shows that consumers want assortment.

strategy to keep the hiring engines on and bring in the

We have a few experiences that have demonstrated

talent your organization needs for the future, here are

that retailers who offer both a variety and larger sizes

four key elements of the experience that should not

of oil have increased their sales overall.

change during any crisis.

Feature

ON THE COVER

Professional braiders swear by the Shine ‘n Jam Magic Fingers for Braiders. This gel offers an extra firm hold, but it helps with creating clean parts and controlling frizz, too. Best of all, this gel won’t leave a buildup or dry out the hair. For more information, visit www.amprogel.com

OTC Beauty Magazine August 2020

4 Things That Do Not Change For Recruiting and Hiring During a Crisis By Jeremy Eskenazi

By Dawn W. Thompson

Take Advantage of the Current Financial Mess

7 Do’s and Don’ts For Asian-Owned OTC Stores The recent political and economic climates are forcing every business to take a hard look at itself to see

where it can stand to improve and evolve. For OTC stores, the areas in greatest need of improvement

may have less to do with merchandise and everything to do with how their customers are treated.

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OTC Beauty Magazine August 2020

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Reuda Dawn W. Thompson Ami Kassar Jeremy Eskenazi

Columnists:

Lafayette Jones Elayne McClaine Lici Febo

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine August 2020

Editorial Letter by Jessica De Vault Hale

Hair Care

It’s a Family Affair One of the benefits of going to an OTC store is knowing that everything you seek is in one place. Unlike big-box retailers that provide a special shelf or aisle dedicated to multicultural beauty, the OTC store’s sole purpose is to accommodate the multicultural community. If I’m looking for shampoo, and my spouse needs pomade, and my children could use some bows and clips for their next hairstyle, every one of these items can be found in a beauty supply store, in bulk, and with variety.

Where else can you find such convenience?

With the pandemic and other social crises changing the economic landscape, it’s easy to forget that. Sure, chain stores may have gotten ahead of the game because they were able to remain open. But your customers have not forgotten where their primary source of beauty supplies are found. The bigger stores cater to last-minute conveniences for the customer shopping for other household essentials. However, customers need access to every hair product and tool available to her – and her family - on the market. And shopping for her kid’s hair is not always easy in a bigbox store.

This month, OTC Beauty Magazine will be focusing on the little ones in our family – the kids. Check out some of our top-selling kids’ products in our Top 5 column on 40. We have even more kiddie favorites in the Marketplace on page 10.

I hope you take pride in knowing that your shoppers appreciate what you have to offer. You’re addressing a need that few outside the culture would understand. The female shopper may be your primary customer, but her entire family depends on your store to supply all of their hair and beauty needs.

Jessica De Vault Hale EDITOR

OTC Beauty Magazine August 2020

Shopping for hair care items is indeed a family affair, and your store helps make that possible.

OTC Beauty Magazine August 2020

MARKET PLACE

Choice Children’s Products Children’s Detangler Comb through your children’s curls and coils with ease with the Cantu Care For Kid’s Conditioning Detangler. Infused with shea butter, coconut oil and honey, this detangler will soften strands and make curls easier to detangler.

Relaxer When permanent straight hair is the goal, the Smooth Care Olive Oil Kids No-Lye Relaxer is your best bet. Formulated with shea butter and coconut and olive oils, this relaxer will leave tresses silky, soft and healthy straight hair.

OTC Beauty Magazine August 2020

Kid’s Bonnet Little girls need to protect their hair at night, just like their mothers. That’s why it’s great to have the Dreamworld Products Kid’s Wide Band Bonnet.

Edge Control Children’s hair can be fragile; that’s why you want to use products that strengthen and protect their hair. The African Pride Smooth Edges Hair Gel protects the delicate hair and scalp while silkening, softening and moisturizing the hair all day.

Leave-In Conditioner When tangles are a problem, grab the Taliah Waajid Tangles Out Today. This leave-in conditioner repairs damange and breakage and is a natural detangling spray that moisturizes and conditions.

Detangler When your little ones need a little detangling and conditioning, you’ll do well with Ampro Beautiful Child Sweet Pea Detangle Me. It’s enhanced with sweet pea protein, silk protein, glycerin and olive oil, the perfect ingredients for making hair tangle-free and shiny all day.

OTC Beauty Magazine August 2020

Choice Children’s Products

Edge Gel The ORS Olive Oil Girls FlyAway Taming Edge Gel offers the perfect hold that controls those pesky fly-aways around the hairline and nape with a soft hold. It also moisturizes the hair and protects the tresses from styling damage.

Multi-Use Spray There’s nothing like a multibenefit product. The Curl Peace 5-in-1 Wonder Spray detangles, nourishes, protects, reduces frizz and adds moisture and shine. Formulated with flaxseed, castor and avocado oils, your kid’s kinks, curls and coils will be conditioned and refreshed.

OTC Beauty Magazine August 2020

Daily Leave-In Conditioner A healthy hair routine always has a leavein conditioner that can make the hair more manageable. The Mane Choice Hair Solution’s Green Apple Fruit Medley Detangling Kid’s Leave-in Conditioner instantly revitalizes, minimizes breakage and improves elasticity.

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OTC Beauty Magazine August 2020

Choice Children’s Products

Children’s Du-Rag Many naturalistas rely on shampoos that are sulfate-free. Some either use conditioner as their hair cleansing agent. For those who need the gentleness of a conditioner but the cleansing effect of a shampoo, you can recommend the well-known As I Am Coconut CoWash.

Oil-Based Detangler V05 has always been a classic brand, especially the VO5 2 in 1 Shampoo & Conditioner. Not only is it fragrant, but it cleanses and conditions with one use.

Milk & Honey Detangler If your hair is dull and dry, you’ll need to add products that have natural moisture like the Creme of Nature Argan Oil Moisture & Shine Shampoo. The entire Argan Oil collection has been popular for this brand, as it is known for it’s “exotic shine.”

OTC Beauty Magazine August 2020

Knowledge to Know

Happier Hair Days Are Here with Just for Me® Curl Peace™ Just for Me® is changing the face of children’s hair care with Curl Peace™:

only for detangling, but it’s also a great leave-in conditioner and

the natural hair care line for girls AND boys.

curl refresher that reduces frizz and adds shine while protecting against heat.

In the past, parents and their naturally curly kids have had to struggle through hair care time with their little ones. From wash days that never end to painful tangles, the struggle has been real. That’s styling the old school way. Now, Just for Me® Curl Peace™ is here to deliver happier hair days with easy care for kid’s naturally curly hair. Keep reading for five tips you can give parents when it comes to hair care for a new school year.

Moisture is key to thriving, growing curls. Weekly to bi-weekly wash days are the best way to build up the hair’s moisture content. It is also one of the best times to detangle. Fortunately, Curl Peace’s three-part wash day regimen has everything parents need to nourish and hydrate hair.

•

exponentially easier. Divide the hair into at least four sections before detangling to ensure a quick and easy hair care experience.

3. Always begin detangling kid’s naturally curly hair from the ends. For pain-free detangling begin at the ends. Hold the hair right above the loose area being detangled. This will prevent any tugging

Curl Peace™ Tender Head Pre-Shampoo Detangler (Treatment) easy effortlessly detangling and reduced shedding Curl Peace™ Ultimate Detangling Shampoo provides rich, nonstripping lather that cleanses and provides lots of slip. This will

•

Detangling one small section at a time makes the process

or pulling at the scalp. This is a great method even for tender heads.

use before shampooing and after taking down protective styles for

•

2. Kid’s natural curls should be detangled one section at a time.

4. Use styling as an opportunity to impart additional moisture. For natural curls that are defined and shiny, use fingers to evenly

become your favorite shampoo!

distribute Curl Peace Nourishing & Defining Slime Styler section

Curl Peace™ Ultimate Detangling Conditioner softens and hydrates

the ultimate shine. A little goes a long way. Follow with Curl Peace

for instant detangling and nourishment from the inside out.

by section throughout the hair for nourished, defined curls with Nourishing Hair & Scalp Butter to seal in moisture and nourish the scalp.

1. Never detangle dry hair.

for Me® Curl Peace™ products are made free of mineral oil, petrolatum

Natural curls lack elasticity when they are dry, leaving them

and parabens for easier wash days, added moisture and gentle styling.

vulnerable to breakage during detangling. For this reason, only

Be sure to recommend Curl Peace to your customers for a new school

hair that has been thoroughly hydrated should be detangled. Just

approach to kid’s naturally curly hair care.

for Me® Curl Peace 5-in-1 Wonder Spray is not only perfect not 16

Detangling and moisture are the foundations for any healthy style. Just

OTC Beauty Magazine August 2020

Knowledge to Know By Dawn W. Thompson

Increase Sales via Assortment with Education

The Power of Oils Beauty and multi-use oils are the No. 1 go-to haircare product for Black women. Oils, assorted scalp oils, and coconut oil offer easy ways for consumers to solve their No. 1 hair care need: moisturization/hydration.

Base: 543 Black female internet users aged 18+ Source: Lightspeed/Mintel Contact: Toya Mitchell, Senior Multicultural Analyst tmitchell@mintel.com

OTC Beauty Magazine August 2020

To help beauty and multi-use oil purchasers solve this need and their other

and families. Now with more and more DIY efforts and problem-solving

hair, skin and scalp problem issues, retailers should offer an assortment of

needs, this trend is continuing to rise.

oils. Our experience in retail across top retailers, pre and post-COVID-19, shows that consumers want assortment.

What’s Popular in Beauty and Multi-use Oils We have a few experiences that have demonstrated that retailers who offer both a variety and larger sizes of oil have increased their sales overall.

For hair, skin and scalp daily use, treatments, moisturization and wanting to help promote growth, consumers are reaching for oils rich in Omega 3, 6 and 9, nutrients and vitamins. Tailoring an assortment around these ontrend oil offerings can enhance the consumer’s shopping experience and

Assortment

increase your sales.

Retailers carrying a varied offering of our Hollywood Beauty® oils have seen significant growth. We have seen consumers increase their spontaneous

“Black consumers will try those (products) that are easy to use, but those

spending when they have been offered a varied assortment, which achieves

that require more effort than desired will not be replaced by traditional

an enhanced consumer experience at shelf or online. We believe that

products,” shares Toya Mitchell, the Senior Multicultural Analyst at Mintel,

adding education via a display or at-shelf opportunities will only increase

the world’s leading market intelligence agency.

these outcomes even more.v

Hollywood Beauty® sees this as a renaissance of the power of oils. The power of oils has crossed generations, but this is an opportunity to help further

Larger Sizes In Fall 2019, the 8-ounce size was put in a few select stores with the 2-ounce size of the same oil type. With early sales increases, the distribution on the 8-ounce was broadened, and the 2-ounce was not lowered. After over six months, the overall business almost doubled. Beauty and multi-use oils already provided for a number of hair, skin and scalp uses for individuals

High Performers Multi-use, natural products for ingredient conscious consumers

OTC Beauty Magazine August 2020

educate at key touchpoints (at the cash register) and offer the assortment to meet many needs. Thus, increase sales via variety and education. Beauty supply stores have the opportunity to continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils that will provide them with benefits to meet their real needs for hair, skin, scalp and body.

•

Tea Tree: moisturizes dry, itchy scalp, promotes

•

Vitamin E: relieves dry skin, helps damage, and

•

healthy scalp, and fights fungus anti-aging

JBCO, Hemp Oil, Jojoba, Argan: gives anted

benefits from moisturization, hydration, vitains and nutrients

Hollywood Beauty®, The #1 beauty and hair oil brand (based on IRI)

Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide. PLEASE FOLLOW US to learn about our latest innovation, education and

includes a “hero oil” to meet all needs. The company has everything from Tea Tree, Vitamin E, and Hemp oils to Jamaican Black Castor and Avocado oils to promote hair growth and retention, provide moisture and reduce

tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products Facebook (FB) @hollywoodbeautyproductsinc

frizz.

Website: hollywoodbeautyproducts.com and

• Hollywood Beauty® Effective Blends, 2 oz. and 8 oz. Bonus

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Sizes, 30 plus varieties

• Hollywood Beauty® Certified Organics, 1 oz., 10 plus varieties

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• Perfect Results® from Hollywood Beauty®, 6 Pre-Mixed Pure Oil Cocktails with a touch of fragrance

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

OTC Beauty Magazine August 2020

Business Tips By Ami Kassar

Take Advantage of the Current Financial Mess There’s no denying a societal crisis, especially a global one is a game changer in many ways, especially in the business community.

Plenty of business people – entrepreneurs and otherwise – are dealing with real pain and life- and business-threatening situations. You can only hope for the best.

Yet business owners, especially those whose current and future prospects aren’t completely bad off, have the ability to take advantage of whatever opportunities have arisen in these strange times.

That’s not to say you should prey on the misery of others, but there are some things you should be doing at this point that could pay off in the future.

Here are five things to consider.

1. Restructure any debt you already have Ideally, you don’t want to be taking on any more debt these days if you can help it – and that might be a big “if ” for a lot of businesses. Still, there’s plenty of opportunity to reduce your monthly payments.

Considering how life is always changing, your business might be viewed vastly differently now by lenders. For example, perhaps you’re generating increased amounts of collateral, cash flow or credit. Even with a pandemic slowdown, maybe your products or services are still in demand.

Refinancing should be on your table. Just by shaving a percentage point or two is going to cut your monthly debt service, which will put more money in your coffers. And in these troubled times, cash is king more than ever.

2. The SBA works Unlike in the past, you might now be eligible for a Small Business Administration-backed loan – or a better conventional bank loan.

OTC Beauty Magazine August 2020

The SBA got a lot of attention because of the CARES Act and the Payroll Protection Program, but it’s the agency’s regular lending programs that should interest you. Do note that in its regular programs, the SBA doesn’t make the loans – it only backs them for a select group of lenders.

The flagship 7(a) program offers low rates and fees, comes with counseling and education if so desired and generous repayment terms. In addition, lower down payments, flexible requirement regarding overhead and no collateral may also figure into the equation

3. Loyalty is nice when it comes to dogs, but necessarily for lending At the very least, you need to conduct a debt review to consider financing options as they stand now.

That said, you have to be careful. Your current lender won’t want you to go, especially if the current arrangement is lucrative in their favor. They may try scare tactics, claiming you’ll lose flexibility if you change lenders or that you may risk running out of money.

Resist that pressure. Think of it this way: What’s more important – your business or your lender? Your lender is certainly looking out for itself first. You must, too.

And remember, it’s always possible your lender could rework your deal, which could save you from awkward moments.

4. Loans (and loan restructuring) aren’t always the answer More capital isn’t always the answer. Sometimes, it’s better to make do with less.

Entrepreneurs generally don’t want to scale back their operations because they’re too worried about growth. But few businesses grow in a straight line. There are ups and downs along the way and now you might just want to minimize the damage.

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OTC Beauty Magazine August 2020

Steps you might take include deferring capital expenditures or deferring or reducing lease payments and non-critical vendor payments, if possible. By reaching out proactively to landlords, vendors and other contractor holder, you might be able to craft some breathing ground.

A credit line gives you peace of mind because you have a ready reserve to tap. And it gives you a great deal of flexibility. Say you get a short-term opportunity to buy a stockpile of a key raw material at a ridiculously low price. With a credit line, you can take advance.

On the unpleasant side, you could think about furloughing some employees or even pay cuts (if you choose the latter, make sure you cut your pay as well).

Remember that you only pay interest on a credit line if you borrow from it – and there’s no requirement that you do that. The credit line can sit there untouched, if need be.

5. Give yourself some credit

In summary, now’s a time when your goal may well be simply to ride out the next few months. That’s fine. Yet riding out the next few months isn’t the same as doing nothing. By being proactive, you can not only make the most of a bad time, but position yourself for the inevitable rebound.

This advice – which isn’t heeded nearly often enough -- applies for both when your company is doing well and when it’s struggling.

You should open a line of credit.

Meet Ami Kassar

Ami Kassar is the founder and chief executive officer of Multifunding LLC, speaker, and author of The Growth Dilemma. He has advised the White House, The Treasury Department and The Federal Reserve Bank on the state of the financing markets. A nationallyrecognized expert on business capital, Ami has helped over 1,000 entrepreneurs raise over $400 million of debt for their businesses. For more information on Ami Kassar, please visit www.AmiKassar.com.

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OTC Beauty Magazine August 2020

Business Tips By Jeremy Eskenazi

4 Things That Do Not Change for Recruiting and Hiring During A Crisis Unfortunately, there will always be another “crisis” to deal with. Whether

business move at this moment. Not telling candidates that you’ve made this

it’s a health concern, a business concern with vendors, customers and/

move is not! If you had shared with a candidate that they will eventually

or employees, or an economic concern-- it looks like these crises may

be invited in for an in-person interview and that can’t happen anymore, be

be here to stay for a while. While companies spend time in their ‘war

clear about the contingency plan, if the hiring will be paused based on the

rooms’ making important decision about customer, vendor and employee

nature of the role, and when you will take a next step.

interactions, there is an important audience that requires your focus and planning as well: Job Candidates.

Keep Interviewing. Video interviewing is not new – but not

every company is using it. You don’t need a fancy tool; it can be any two-way The candidate experience has likely been mapped out and refined by

video chat that you use to establish a visual connection to your candidates.

your Human Resources or hiring manager team and is both an art and a

If you do have a video interviewing tool in place, you can continue to scale

science. Representing your brand from the very first interaction, through

your hiring efforts and build a talent pipeline – but make sure you keep

interviews and onboarding is all about the relationship. In the turbulent

#1 and #2 at the forefront of your efforts. If you are not entering a hiring

times you have ahead of you it becomes even more important to bring

freeze, talent acquisition teams should continue as much of their usual

your candidate experience to life, even if it’s done from afar. As you think

operation as possible.

about your strategy to keep the hiring engines on and bring in the talent your organization needs for the future, here are four key elements of the experience that should not change during any crisis.

Be Ready. Recruiters are the face of your company for most

candidates. Arming them with the latest updates, decisions, business impacts, and positive steps your company is taking during this crisis is

1. Communication. You will need to communicate in new

very important. Much like you would share a new product release, award,

ways and through different channels, but do not let your touchpoints or

or new executives named at the company, updates about your safety

interaction with candidates go quiet! It’s even more important now to stay

and productivity efforts should be available for Recruiters to share with

connected through phone, video, text, chat, or carrier pigeon – whatever

candidates who will likely have questions about how your organization

you use as your remote tool. Consider doubling your efforts to reassure

is protecting employees, the financial impact that might change the

candidates your hiring engine is not going to be turned off during this

company’s outlook, or leading efforts to keep communities safe.

period. It’s a daunting time to worry about your health and the health of those 2.

Set Clear Expectations. In your communication, one area to

you care about. There are complexities from manufacturing and retail roles

be clear, consistent, and sure about are expectations. If your company has

that are only done in person, to trying to work in new ways to get a sense

suspended all travel and banned visitors to your office, that is a reasonable

for who someone is in more corporate roles without being able to meet

OTC Beauty Magazine August 2020

them. Companies are asking candidates if they feel comfortable coming to

right now, that’s OK! Many companies are making decisions every day in

a business location for interviews knowing there might be some risk and

real time as new information comes to light. Communicating badly, not

both sides trying to navigate the pros and cons in the effort of having the

being clear about expectations, stopping your talent acquisition engines,

best matched talent in each role.

and keeping your Recruiters or HR teams in the dark is not OK!

Through all the uncertainty and differing opinions on what the best

Many locations may be in a state of change for the foreseeable future. It

approach forward is, remember that the candidate experience must remain

is not a place anyone wants to be in - but everyone is - so you have to

top of mind. It is your differentiator and how you treat candidates now will

make sure to keep focused on engaging with candidates to show them that

impact your ability to hire for the foreseeable future. If you don’t know

regardless of any external factor, that your company is great place to be.

the answer to timelines, travel guidance, or your office policies are in flux

Meet Jeremy Eskenazi

Jeremy Eskenazi is an internationally recognized speaker, author of RecruitConsult! Leadership, and founder of Riviera Advisors, a boutique Recruitment/Talent Acquisition Management and Optimization Consulting Firm. Jeremy is not a headhunter, but a specialized training and consulting professional, helping global HR leaders transform how they attract top talent at some of the world’s most recognized companies. For more information on Jeremy Eskenazi, please visit: www.RivieraAdvisors.com.

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OTC Beauty Magazine August 2020

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OTC Beauty Magazine August 2020

Urban Call Briefs by Lafayette Jones

Twana Wellman-Roebuck

Bobby Roebuck

Jazz Photographer at Shot To The Head Photography

Community Activist and Executive Director of Experiment in Self-Reliance

Twana Wellman-Roebuck,

Tiffany Parker

Nature Blu

Author and Owner of Dress Blu’s Hair Salon

Wholistic Health Coach

Development Board, the Cooperative Extension Service Advisory Board,

Community Activist and Executive

the Winston-Salem State University Graduate School Advisory Board, the

Director of Experiment in Self-Reliance

Liberty Street Community Development Corporation Board—for which she has served as co-chair—and the Shugart Women’s Center Board of

the

Forsyth Technical Community College—for which she has served as chair.

Executive Director of Experiment in

She is also the former President of the United Way Agency Executives

Self-Reliance (ESR), a non-profit in

Association, and as such was a member on the Board of Directors of

Winston-Salem, NC that “empowers

United Way of Forsyth County. She is currently a member of the Reynolda

strength and resilience.” The agency was

Rotary Club.

Twana

Twana Wellman-Roebuck

Community Activist and Executive Director of Experiment in Self-Reliance

Wellman-Roebuck

chartered in 1964, and fulfills its mission of helping families help themselves out

In 2014, Wellman-Roebuck was recognized by Salem Lodge #139 as being

of poverty and homelessness. Wellman-

an influential woman in Winston-Salem. Additionally, she was selected

Roebuck has been leading ESR for 21

as Woman of the Year at the Winston-Salem Chronicle’s 29th Annual

years.

Community Service Awards Gala. In 2016, she was recognized with a Women of Vision Award through the City of Winston-Salem. In 2018, the

Wellman-Roebuck is a native North Carolinian and a graduate of Winston-

activist received an award for being one of the Piedmont Triad’s 50 Most

Salem State University. She is a former school teacher and radio host, and,

Influential African -Americans. She is the 2019 recipient of the Paul Harris

prior to joining ESR, had a 15-year career with the United Way as a trainer,

Fellow Award from the Reynolda Rotary Club.

fundraiser and corporate liaison in numerous annual campaigns. She has served as the keynote speaker and facilitator at multiple events, Wellman-Roebuck has a passion for serving women, children, and families

and is a certified facilitator for Getting Ahead in a Just-Getting-By World.

who are overcoming obstacles. She works tirelessly to help them to stay focused and never give up on creating a better life for themselves and their

Currently she serves on the Liberty Street Restoration Board, Women’s

families. In turn, she hopes that they can be a beacon of hope and share

Fund Special Events Committee, ACEY Women’s Fund Group, and the

their knowledge with others.

High Point Chapter of Women Achievers.

She is also an award-winning community activist, and serves on many

Wellman-Roebuck is married to Bobby Roebuck of the City of Winston-

boards and committees related to the issues ESR engages in such as

Salem and local artist, and is the proud mother and grandmother of two

employment, housing, economic development, education, and other

sons and a granddaughter. She is member of Alpha Kappa Alpha Sorority

concerns. She is a former member of the Forsyth County Workforce

and Carver Road Church of Christ.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine August 2020

Urban Call Briefs by Lafayette Jones

Bobby Roebuck,

Late 2017 summer, Roebuck was the official photographer for the National

Jazz Photographer at Shot To The Head

Black Theatre Festival located in Winston Salem, NC, outdoor block party

Photography

with more than 500 people in attendance. Additionally, he served as the lead photographer for the Vrroom VIP Jazz Festival in Durham, NC located

Bobby Roebuck is a jazz photographer

at the indoor Arts Council Theatre with nearly 300 people attending.

with a unique artistic vision. He is a

Bobby Roebuck

Jazz Photographer at Shot To The Head Photography

creative photographer striving to capture

He was voted by the Forsyth County Entertainment Awards as the

the essence of the moments to be etched

Photographer of the year in 2014.

in memories for a lifetime. He taps into his natural talent, as a visual artist and

Roebuck and photographers Leo Rucker and Donavan Cherry teamed

utilizes his ability to manipulate light to

their efforts to create the product and packaging shots for the new skincare

bring out the true beauty in a potential

line of Hemp Excellence CBD essential body oils, lotions, lip balm and

subject matter. He shoots jazz concerts and is always fascinated with the

capsules for SMSi-Urban Call Marketing Inc.

dynamic musician’s ability to bring sweet melodies to the listener’s ears. Roebuck becomes energized along the photographers pit as he catches each expression.

Nature Blu,

of Dress Blu’s Hair Salon

He has photographed for a number of local jazz festivals throughout the

A native to Baltimore, MD, and raised

triad and local public/private events. He begins the summer each year with

in New Haven, CT, Nature Blu now has

his home town of Winston Salem NC; the Friday Evening Jazz and Summer

been residing in North Carolina for

on Trade (each Saturday afternoon). As the official photographer for the

the past 12 years. It took a while for

local jazz series he has captured the talents of great entertainers across

her to catch her footing due to health

the country such as Jeannette Harris, John Dillard, Kim Waters, Envision,

issues. She is resilient when it comes

Phillip “DOC” Martin, Dante Lewis, David P Stevens, Eric Darius, Karen Briggs, Oli Silk, Will Danato, Urban Jazz Coalition, Marcus Anderson, Althea Rene, Bri- an Simpson, Reggie Codrington, Willie Bradley to name a few. Also, his work was showcased on the CD cover for national recording artist Dee Lucas “The Sweet Spot” during 2017.

Author and Owner

Nature Blu

Author and Owner of Dress Blu’s Hair Salon

to work ethics and paving a road for others to follow or succeed her in any blissful endeavor. Nature’s most recent accomplishments include, becoming an

author of a book entitled “Love Covers” by Anne M. Rice and the opening her salon in Jacksonville, NC. Nothing can explain how she felt when she opened the doors on March 13th, 2020 with bright eyed expectations for Dress Blu’s Hair. The grand opening was awesome! Friends and family came from far and near to support her and the business. The fresh paint was dry. The stations were supplied with most if not all necessities. The food was catered. The balloons matched the decor. Everything was perfect as soon she hit the playlist that she carefully thought out prior to this grand event. Everyone enjoyed themselves. Her grandchildren topped it all off pretending they were barbers and stylists. At the close of the day, Nature activated the alarm, locked the door to her new life in the beauty industry. She took a long breath in, exhaled and drove her little red corvette home. Some days went by in what was her normal opening and closing of the

OTC Beauty Magazine August 2020

salon with marketing and promoting at the forefront of her mind. She was

Montessori Center in which she has worked in the childcare profession

doing pretty good mentally, but then, in just a few days, her dream was

for more than 15 years. In her professional career, she considers herself to

stunted by Covid-19! Nature had to close the doors of Dress Blu’s entirely

be an architect of the young mind. While living in Michigan, she was the

too soon after just opening. Crushed mentally, spiritually, and emotionally,

owner of Divine Power Montessori School where her passion was teaching

she did just that. Dress Blu’s offered everything from complimentary

the future leaders of the world to reach their greatness. She is currently the

hand and arm massages, pedicures, military haircuts, natural hair care,

director of her church’s childcare center in Raleigh, NC, where she is now

full nail sets, hot towels and so much more. Because her business was not

creating and cultivating global thinkers of tomorrow.

considered as essential, she was forced to close. Reopening during phase 2 has been a struggle. So many new ways of doing things including the heart

In 2014, The Lord led her on a path to pursue a career in Holistic Healing.

and soul of a shop: no walk-ins!

While on this new path she began teaching monthly health classes (Wholey Living) at her family’s church Divine Power Ministries, where she was

What a bummer! During quarantine, Nature Blu did everything possible

also the resident pastor. Her new and additional passion became teaching

to secure the bag, including purchasing memberships to scheduling apps

holistic approaches to heal the mind, body and spirit.

so she can be accessible to paying clients. She lives by her motto, “Everyone with a head, hands, or feet, is a potential client!”

In 2016, Parker and her family moved to Raleigh, NC where she began a

Dressblushair.booksy.com

health coaching business named Wholey Living Health Coaching while caring for her elderly parent. She helps her clients to develop a healing plan that will allow them to live whole the rest of their life. While out

Tiffany Parker, Wholistic Health Coach

networking in 2018, she stumbled upon the opportunity to host her own radio show on The Every.Black Network. She is eternally grateful to the founder Jimmy Davies for blessing her with this opportunity to host The Healthy Entrepreneur show which addresses the health concerns of the

Tiffany Parker, born November 11, 1968,

entrepreneur and introduces them to alternative approaches to health

is a native of Detroit, Michigan. She is

care which are natural and holistic. The show focuses on the healing of

a single parent of a beautiful daughter

the whole person (mind, body and soul) teaching them to connect to their

Sierra who is a sophomore at North

inner healer that is a permanent part of our DNA and help entrepreneurs

Carolina Central University. She is

to see they already possess the power to be healed. Parker passionately

Tiffany Parker

the host of her own Podcast called The

seeks to serve her community and help them one by one to walk in their

Wholistic Health Coach

Healthy Entrepreneur under the Every.

Best Version!!

Black Entrepreneur Podcast Network. Her show is dedicated to helping the entrepreneur protect their biggest

Her life is guided by the scripture Isiah 40:31(NLT) “But those who trust in

asset: their well-being!

the Lord will find new strength. They will soar high on wings like an eagle. They will run and not grow weary. They will walk and not faint.”

She holds a Bachelor of Arts degree from the University of Michigan in psychology, and a Montessori Teacher Certification from North American

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine August 2020

Feature

Do’s and Don’ts For Asian-Owned OTC Stores COVID-19 forced many states to shut down their economies, and OTC

In light of the recent developments with the Black Lives Matter movement,

stores were not immune to that order. In fact, many suffered during this

many shoppers are choosing to “Buy Black,” only supporting Black

time. And as if in a perfect storm, protests erupted all across the nation

businesses, and that includes beauty supply stores. Suppose you’re not a

in opposition to police brutality. Some of those peaceful protests turned

Black-owned OTC store; that doesn’t mean that you’re destined to fail. But

violent, with countless beauty supply stores incurring damages from

it may be time to listen to your customers’ concerns to ensure they feel

looters.

comfortable spending their dollars at your store, too.

It became imperative for stores to open quickly to regain their clientele and

A recent query, conducted by Hype Hair magazine, revealed that many

recover financially. However, some may notice fewer customers coming

beauty professionals and regular shoppers weren’t thrilled to shop at non-

in, as many discovered they could order quite a few of their products from

Black beauty supply stores. Cultural differences have played a major part

online. Others may choose to visit big-box retailers for their needs since

in these frustrations. After reviewing the feedback, we compiled a list of 7

many of those stores were deemed essential and remained open.

Do’s and Don’ts for Asian-owned OTC stores to consider. We hope you can utilize these tips to better serve your customers and grow your business.

To remain competitive, OTC stores not only have to get back in the game, but they also have to change some of their methods to keep the customer

1. DON’T Criminalize Your Customers. Shoppers want to be

base they had. The political and economic climates are forcing every

greeted when they enter a store. But many readers said Asian store

business to take a hard look at itself to see where it can stand to improve

employees rarely spoke to them when they entered and instead, monitored

and evolve. For OTC stores, the areas in greatest need of improvement

all of their movements. One reader wrote, “. . . the minute we walk in their

may have less to do with merchandise and everything to do with how their

store, we’re treated like criminals. We’re watched on the security screens.

customers are treated.

We’re followed around like we’re going to steal something . . .”

OTC Beauty Magazine August 2020

Sure, shrinkage is a real thing and having a loss prevention plan in place

5. DO Keep Your Inventory Tidy and Up-to-Date. There should

is critical. But it’s important that you remember that not every Black

be no products on your shelves that are discontinued or expired. Not only

shopper steals. Don’t let the actions of a few shape your view of the entire

is this a bad practice, but you’re risking harming your customers with

community. Enforcing rules built around such a negative stereotype

chemicals or wet products that may no longer be good for their hair. One

is off-putting to a consumer base that spends $1.2 trillion on hair and

reader said, “Many of their products have been on the shelf so long, they

beauty products.

have dust on the lid.”

2. DO Hand Your Shoppers Their Change. Placing change on the

Willingly keeping and merchandising expired products can be seen as a

counter to give to the customer may seem sensible, but many shoppers

lack of respect for your shoppers’ health and well-being. It also shows a

take great offense to this action. This gives the impression that you don’t

lack of quality control in your store. Take pride in your business, and be

want to do business with them. One reader wrote, “If I need hair care

sure to rotate your inventory, dust your shelves and ensure your store is

products, it’s either go to Sally’s or to the Asian store where they follow

clean.

you around the store and don’t hand you your change. They put it on the counter in case you might touch them with my Black hand. My money is green, though!” Most stores are doing away with operating with cash, but if your store isn’t one of them, this is a faux pas you can easily avoid.

6. DON’T Speak About Customers in Your Native Language. It is common for people who speak English as a second language to speak in their first language with friends and family. There is absolutely nothing wrong with that. However, a chief complaint amongst Black customers

3. DON’T Make It Difficult to Use A Debit or Credit Card. Most

was feeling as if they were being spoken about while shopping. Sure, that

credit card processing systems charge a fee for use, so some stores stray

could be a misconception. Just because you’re speaking in your language

away from using these machines or require a high purchase minimum

to another coworker doesn’t mean you’re talking about the customers.

to use their cards. Since many are choosing to use their cards only, in an

But perspective is everything. Having secretive conversations always

effort to avoid excessive germ exposure, look for other ways to recoup

put those nearby in an uncomfortable position. This can be deemed as

those fees without penalizing your shoppers.

offensive in many cultures, not just those in the Black community.

4. DO Have a Positive and Polite Attitude. One reader admitted

7. DO Hire People From the Community. There’s no doubt that

that her biggest issue with Asian-owned OTC stores was the attitude

there are cultural differences between the shopper and OTC retailer. And

of the staff. “I feel an arrogance. They know we have limited options in

maybe you’re not up to speed on all of the latest product information,

regards to having access to supplies we need. Some can (be) pleasant and

trends or social media influencers. But, hiring someone from the

helpful. Others, annoyed and unapologetic.”

community you serve guarantees that someone on your staff does. Seeing a familiar face sets customers at ease and makes them feel there’s a

It’s important to remember that in business, you need your customers to

knowledgeable person on staff who understands their needs.

remain open. Your products are specifically made for the Black consumer. Alienating them, at a time when they are finding more shopping options,

With so many shoppers leaving the traditional beauty supply store or

is a dangerous game. Retailers like Ulta and Sephora, are adding more

looking for Black-owned stores instead, this is an ideal time to pivot and

affordable products for Black hair care. Target and Walmart already carry

keep your business viable. Your competition is already changing gears to

plenty of staples. And whatever these stores don’t have can be found on

get a bigger slice of the Black spending pie. Don’t be left with the crumbs.

Amazon and shipped to a customer’s home in less than two days in many

Follow these rules to ensure your shoppers leave happy and return often.

instances. Don’t give your shoppers away to the competition. Be polite, kind, and remember that customer service is king.

OTC Beauty Magazine August 2020

Top FIVE

Kid’s Products There are so many children’s products on the market now. How do you know which ones to choose for your store? Embracing a child’s natural texture is still popular, but there are plenty of parents who rely on hair straighteners for their hair. So, you have to have the right detanglers and styling aids. Here are the top-selling children’s products at Jinny Beauty Supply.

Just For Me No-Lye Conditioning Creme Relaxer Kit SN37200

This kit offers greater manageability with a silky smooth softness, conditioning and moisture. Free of harmful components, sulfates and parabens, this relaxer straightens hair healthily and with ease.

Highlights

• • •

Enriched with coconut milk to replenish moisture hair Strengthens and protects your natural hair

Stimulates natural hair growth and prevents excess breakage

OTC Beauty Magazine August 2020

New! Sunny Isle CBD & SHEA COCONUT products Our Family Of Products Are Infused With Sunny Isle Jamaican Black Castor Oil

Our Story Sunny Isle Jamaican Black Castor Oil is proud their Jamaican Black Castor Oil seeds are grown, harvested and processed by farmers in rural Jamaica. When you purchase SIJBCO products, you are not just getting the best in hair and skin care, youâ&#x20AC;&#x2122;re helping farmers provide for their families.

Call And Place Your Order Today with Your Sales Rep OTC Beauty Magazine August 2020

3 Luster’s Pink Kids Detangling Spray LR687DZ

Medium and fine curly hair

will love this detangling spray. Enriched Provitamin B5, this

Baby Don’t Be Bald MMR65246

This hair-growth formula is a cult favorite, and for a good

reason. It offers baby hair and scalp nourishment and can be

oil-infused product moisturizes and works as a great leave-in conditioner, as well.

used from ages 2 and as old as 72 years old. It can be applied up to 2-3 times a week.

Aunt Jackie’s Knot Havin’ It Leave-in Ultimate Detangling Moisturizer CH66612

When you need a little slip, use this

Vaseline 100% Pure Petroleum Jelly Baby UNI33500

Lock in moisture and prevent chafed skin, with this baby product staple. It forms a protective barrier to keep out

wetness and protect a baby’s skin. It’s ideally used for diaper rash, sensitive skin and dry skin.

OTC Beauty Magazine August 2020

detangling moisturizer. It instantly

loosens knots and tangles to alleviate children’s tears. Plus, it’s natural oil

ingredients helps strengthen the hair and improve its elasticity.

free of

SLS/SLES SULFATES* SILICONES PARABENS

Take thirsty curls from parched to pow!

e r u t s i o M e x elu

new

collection

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OTC Beauty Magazine August 2020

Beauty Ambassador

Styling Tools

By Sara Rueda

Great Hair Means Great Hair Care It’s an exciting time for hair! There are countless options and avenues to

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

explore. But they all have one thing in common. Whether you’re working

hair down, and can be used after chemical processing treatments or even

with or flaunting natural hair, wigs, or extensions, it’s important to take

daily to help protect and add extra shine.

protective steps to maintain consistent results. Get to know your locks and the products best suited for the style, and it’ll be easy to make that

The difference between a good hair day or a bad depends on your curls. A

glow last.

great way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to pair them with moderate heat. The

when we’re talking benefits like maximizing shine and softening on top

Gold ‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps

of gorgeous results.

stimulate conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments,

And as always, keep in mind all hair is different (whether it’s natural or

setting rollers, and all-around styling versatility. Hands-free and one-size

synthetic) and will respond individually. When working with synthetic

fits all cap, relax and let the cap do the work.

or human hair extensions or wigs, make sure to verify the usage and care information for best results.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works

Gold ‘N Hot aims to support stylists and hair enthusiasts with

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

professional products for every step of their process. We provide a wide

looking hair while helping to protect against breakage. This treatment

variety of quality styling tools

makes detangling easy, improving manageability for better styling.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

OTC Beauty Magazine August 2020

Ionic Volumizer Dryer & Styler

GoldNHotHair.com /goldnhotelite ph. 888.738.1212

IDEAL FOR TEXTURED HAIR

OTC Beauty Magazine August 2020

CLIPPER TIPS Sponsored by Andis Co.

Guide to Maintaining Hair at Home By Lici Febo

Since current events can make it challenging to visit your barber or stylist, it’s important to have an at-home hair care maintenance routine until you can patronize them again. But before committing to trimming your hair, consult with your barber or stylist to assist you in creating a game plan. They will be your best resource in helping you with product and tool recommendations and may even guide your through the process of light maintenance. Leave the major work to the professionals! They are trained to give you the right look according to your head shape, facial features and lifestyle. If possible, the best option would be to allow them to do the foundational cut so you can maintain the look at home. It’s always better to keep hair long and polished instead of waiting for a bad haircut to grow out.

Invest in a clipper and trimmer that will deliver professional results, such as the Andis Nation edition Cordless Envy® Li Fade Adjustable Blade Clipper and Slimline® Pro Li Trimmer. The clipper’s lever adjusts the blade length, making blending easier when working up the side and back of the head, and it comes with a set of attachment combs that will ensure you cut your hair at the appropriate length. The trimmer’s t-blade works great around the hairline and hard to reach areas, especially around the ears. Both tools are cordless, making it easier to cut and trim on your own.

Use an Andis ProFoil® Plus Shaver for a razor smooth finish. Remember, you can always cut more hair off but you can’t put it back on. Once you’re done with your cut, protect your investment by cleaning and oiling your tools with Andis Cool Care Plus and Andis Clipper Oil.

Eric Cheek is a successful barber & beauty salon owner, barber educator and platform artist based in Charlotte, NC. Possessing multiple competitive barbering victories, years of practical experience and an artistic eye, his approachable and easy-to-understand style of teaching is second to none. He is often invited to tradeshows and events to share his artistry and knowledge where novices and experienced pros alike uncover hidden gems of advice and translate them into profit. 46

OTC Beauty Magazine August 2020

THERAPY TRENDS Creative World of Children’s Cuts & Curls By Elayne McClaine

From toddlers to preteens, parents are charged with making them presentable for school, church and family photos. Products for the kids are seen on the OTC shelves in colorful, youthful detanglers, conditioners, or butters. Some youngsters are not potential OTC customers. They remain at the head-to-toe shampoo/bath gel stage. However, once the parents invest in braid salons or barbershops, the aftercare market is alive. Depending on their hair texture, race and style, the children’s market requires that attention be given to the boys and girls who flaunt curls, cuts and coils. Children start with the same beauty requirements—no more tears, no more pain. The parent is responsible for shopping for their products, when they shop for their own hair care needs. No matter the texture or curl pattern, children need moisture, protection and nourishment for their hair and scalp. Parents initially select the style based on long-term, lasting style. Cornrows can last for weeks. Natural curls and waves can last for months. The idea is to avoid daily, labor-intensive styles. Therefore, the styles that require little supervision or attention are preferred. In today’s world, kids are going to salons and barbershops that specialize in kiddie cuts, twists and braids. Several new franchises are specializing in children consumers. Once the child is introduced to the salon or barber culture, they will continually need to spend on hair products. The product offerings encompass a full range of care for natural curls and textures. Kiddie kits are nearly a thing of the past. Packaging is uniquely unisex and colorful now, and the ingredient story is fruitful and fragrant. This segment of the market is designed for the creative world of kids.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 48

OTC Beauty Magazine August 2020

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

6 5 7

9 8

OTC Beauty Magazine August 2020

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OTC Beauty Magazine August 2020

Industry News

in-cosmetics’ Ingredients in Action: Live Demo Showcase reveals the latest new ingredients 5 June 2020: Following the success of in-cosmetics Global’s

first virtual conference in April, the world’s leading event for the beauty and personal care industry

company’s Alpine Rose Active, designed to combat senescent or

‘zombie cells. When fibroblasts in the dermis age encounter too

many harmful oxidative stresses such as UV light and pollution - they

hosted another popular series of

become senescent. Here, the cells

free webinars, this time revealing the

industry’s

hottest

block intracellular pathways that

ingredient

promote their apoptosis, preventing

launches. More than 1,200 industry

their elimination and contributing to

professionals tuned in live to watch the

30-minute

demos.

online

ageing and age-related conditions.

ingredient

Mibelle’s Alpine Rose Active is a

purified extract of organic alpine rose leaves, which rejuvenates the

skin and reduces the number of

Inspired by the Innovation Zone at in-

senescent

cosmetics Global, the first Ingredients

fibroblasts

–

without

damaging any healthy cells. Proven

in Action: Live Demo Showcase saw

to reduce senescent cells by 64%,

14 leading suppliers display and

tests demonstrate it also increases

discuss their latest ingredients during

skin elasticity by 16.1% and reduces

a presentation and Q&A. The full

redness by 8.4% after just 14 days.

series is now available on-demand at: https://www.in-cosmetics.com/en/ landing-pages/virtual-demos/

The latest launches on day one The two-day virtual event kicked off with Margaux Caron, Global Beauty Analyst at Mintel, demonstrating the New Power of Nature.

In her opening session, Caron detailed the hottest ingredients and finished end products driving three key trends: healthy nature,

protective nature, and sustainable nature, also revealing that vegan claims in new beauty and personal care launches has grown globally by 44% year-on-year. Further to this, she outlined the

In one of many exclusive product launches revealed at the in-

cosmetics Global Ingredients in Action webinar series, Jordi Ayats, Marketing Manager at ALGAKTIV revealed the new ALGAKTIV

BodySKN. Using upcycled waste cell wall polysaccharides from Arctic freshwater microalgae, ALGAKTIV BodySKN features a blend of actives that deliver holistic body care for firming,

remodelling, and rebalancing stressed skin. Helping to restore normal skin homeostasis, it is also proven to improve skin

elasticity, restore skin firmness, alleviate dry skin and itching and moistures the skin.

opportunities to combine nature and science for more sustainable ingredient sourcing, while delivering nutrients that mirror the

natural food source. With live interaction, attendees confirmed this trend with 72% confirming they are using ingredients from the

health category in new formulations, and a further 69% revealing plans to use nature-identicals in their product formulations.

Elsewhere, Mathias Fleury, Global Catering Manager Biotech Active at Givaudan, provided participants with an insight into the

latest pillar of the company’s biotech expertise: Green biotech. He revealed two new ingredient launches: K-phyto™ [SC] Camellia

and K-phyto™ [PP] GHK. The former is a powerful active obtained from Camellia phytoplacenta cells culture, ideal for dry and

Following this session, Dr. Fred Zülli and Dr. Franziska Wandrey of Mibelle Group came together to educate attendees on the 52

OTC Beauty Magazine August 2020

sensitive scalp applications as it decreases scalp skin dead cells,

improves scalp moisturisation and offers soothing qualities. The latter of the two new ingredients is ideal for use in facial toners,

OTC Beauty Magazine August 2020

Industry News skincare for acne-prone skin and mattifying serums. Thanks

first scientific neurostudy that uses Artificial Intelligence (AI) to

ageing activities, reducing facial sebum production in just two

results showing that Wonderage impacts emotional wellbeing

to phytopeptide technology, it preserves antioxidant and antiweeks.

measure the emotional impact of using an active ingredient, with with 67% of users saying it made them feel more enthusiastic.

Other highlights on the first day included Òscar Expósito CEO,

Lucyanna Barbosa Barros, Co-founder and CEO at Bicosome,

biological deodorant that fits with the current clean beauty trend:

ω3 - which tackle the stressful conditions of modern life that

CSO and Co-founder of Vytrus Biotech showing attendees a new Deobiome Noni, plus Dr. Florian Genrich, Senior Global Product Manager Skin Protection at Symrise, discussing the recently

launched Crinipan® PMC green - an innovative and sustainable way to control dandruff. Closing proceedings on the first day saw Amparo García, Sales Technician at ADP Cosmetics, deliver a session on Beauty from the inside out.

Back for more on day two

revealed the latest Bicoalgae® lines - Bicoalgae XT and Bicoalgae impact skin health. Highlighting skin inflammaging, she showed how Bicosome technology increases the efficacy of the microalgae extracts in the SC, epidermis, and dermis. It works by protecting microalgae bioactives via double encapsulation,

allowing them to gently penetrate the skin and deliver actives where needed allowing an increase in the skin’s biological processes. The two new lines offer different improvements on the skin: Bicoalgae XT helping to decelerate the aging process, while Bicoalgae ω3 helping to resolve skin inflammaging.

Opening the second day of the series, Elise Romain, Technical

Service Manager at Jungbunzlauer, showcased the company’s clean-label hair-styling curl balm with ERYLITE – a formulation

that is free from polyquats and silicones whilst having a reduced list of ingredients. The proven properties of ERYLITE include

moisturising and nourishing, controlling and reducing unwanted frizz, and improving hair manageability.

Feifei Lin, Ph.D., Global Business Development Manager at Elkem Silicones, outlined the challenges which formulators face today including finding differentiation in a crowded marketplace, fulfilling consumer’s desire of the perceivable youthful look

and feel, and delivering performance with natural ingredients. Presenting Elkem’s PURESIL Silicone Elastomer Gel series, she

discussed how applying silicone elastomer gel to the skin acts Immediately following this session, Maria J. Lopez, PhD,

Marketing and Business Developer at Antalgenics, discussed different types of neurocosmetic products and introduced two

new developments. The first, Calmapsin, is a novel capsaicinoid

designed to address itchy scalps. It has a calming effect on the

as a sensory enhancer having a silky, smooth, powdery and

cushiony feel, as well as giving a matte finish by having a wrinkle

blurring effect. She noted how PURESIL is 5-10x smaller in particle size compared to other Elastomer gels, which is key to its exceptional performance.

skin as in-vitro and in-vivo tests have a proven reduction on the activity of sensory neurons. The other latest development, Capsisilence, addresses a sensitive scalp. Similar to Calmapsin,

it reduces the activity of sensory neurons giving a calming effect and reduces inflammation by decreasing the release of inflammatory molecules from mast cells.

Other highlights on the final day included Geoffrey Stijfs, Technical Business Developer from Sappi, showcasing Valida, a microfribillated cellulose, bio based stabilizer for cosmetic formulations with enhanced skin sensory experience, and Serene

Yuan, Global Business Development Manager, Personal Care at

Jiangsu JLand Biotech, presenting Biollagen - a type of yeastIn another webinar, Dr. Angela Roca, R&D Project Manager at

Provital, discussed the development of a new active ingredient specifically for mature women over 60: Wonderage. Derived from the monk fruit, the new ingredient is inspired by the secret

behind the longevity of Chinese monks and originates from Provital’s mission to express individual beauty by generating positive emotions. Roca discussed how Provital conducted the 54

OTC Beauty Magazine August 2020

fermented, 100% vegan collagen. Closing the virtual series was

Dr Jun Wu, Ph.D. Chief Chemist at Sino Lion USA, who presented

two amino acid based surfactants - Glutamate and Alaninate as the best alternatives to sulfate and the ultimate solution to

Dioxane issue present in SLES, especially at the time when New York State has just passed Dioxane Prohibition Bill.

OTC Beauty Magazine August 2020

Industry News

Gold Series From Pantene And Royal Oils By Head & Shoulders Launch The Salon Give Back Grant Program $200,000 in Grants Awarded to Support 20 Black Female Salon Owners & Stylists During COVID-19 Shutdowns LOS ANGELES, July 17, 2020 /PRNewswire/ -- Gold Series from

“We are proud to amplify this special initiative,” said Sheila Marmon,

partner Mirror Digital, a multicultural digital publisher network,

Grant Program aligns with our commitment to supporting diverse

Pantene and Royal Oils by Head & Shoulders, along with media have collaborated to support Black female salon owners and stylists whose businesses have been impacted by COVID-19.

The Salon Give Back Grant Program awarded 20 grants of $10,000 each, for a total of $200,000, to provide economic relief during

these challenging times. The teams behind Gold Series and Royal Oils are committed to helping these salon owners and stylists

reopen and rebuild during the pandemic and to elevating Black women through entrepreneurship.

While all businesses have been disrupted by the global pandemic and “Safer at Home” directives, businesses owned by women

of color have been especially impacted. Beauty salons occupy sacred space in the lives of Black women and are often a means of financial independence

Founder of Mirror Digital and Reflect Beauty. “The Salon Give Back content creators and communities.”

Grant Recipients:

Abbrea Stiffend - Klassic Kutz & Salon (Houston, TX) Ashley Owens - The Couture Collection (Southfield, MI) Candace Johnson - Knots ‘N Tangles (Grenada, MS) Canitra Winrow - Canitra LaShae Beauty Lounge (Frisco, TX) Crystal Marie Render - Crystal Marie’s Divine Designs (Cincinnati, OH)

Cynthia Bozeman - Hair of Color (Gardena, CA) Erynn Townsend - E-Exclusive Hair (Cincinnati, OH) Fatima Litaker - Jus Hair

for the owners and their

Salon, (Atlanta, GA)

families. “Salons are

and

essential

community,”

Hanna

stylists

said

Terefe

African

Beauty Salon (Burien, WA)

our

Keneesha

Lela

Hudson

Urbanbella Salon (Atlanta,

Coffey, Vice President of

GA)

P&G Multicultural Beauty.

“We hope these grants

Lauren Young - Hair by

to do the work they love,

LaVonne Wiley - Fantasy

Lauren Rhea (Tyler, TX)

enable stylists to continue safely.”

Grammy singer

Hair Salon (Maplewood, NJ)

Award-winning

Monica

Nicole Grant - Directions

and

Influencers Nikki Walton (Curly Nikki), Claire Sulmers (Fashion

Bomb Daily), Megz, and Amina Marie serve as ambassadors for

Salon (Detroit, MI) Sabrina Lowe - Hair’s How We Do It! (Lake Park, FL)

The Salon Give Back Grant program, amplifying the message to

Sharon Jarvis-Wing - The Glam Squad Hair Studio (New Orleans,

that celebrates the beauty of women of color, hosted the

Sherice Foster - LaidIE Like by Sherice Loren (Rancho Cucamonga,

the community. Reflect Beauty, a Mirror Digital media platform

grant program at ReflectBeauty.com and announced the Grant recipients on July 15th.

OTC Beauty Magazine August 2020

LA)

CA)

Sherri Walker - Sherri Latae’s Salon Couture (Philadelphia, PA)

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OTC Beauty Magazine August 2020

Industry News Tawana Phillips - Classic Manes Hair Studio (Mason, OH ) Towana Lamkin - Elegant Touch Hair Studio (Jacksonville, FL) Tricey Wilks - Multicultural Hair Design by Tricey C. (Maricopa, AZ)

About Gold Series from Pantene The Gold Series Collection by Pantene is a breakthrough line

designed to provide strength and moisture for women with relaxed, natural, or transitioning hair. This superior care and

styling line was created by Black PhD’s and scientists who understand the unique needs of textured hair. Each product in

scalp relief and luxuriously moisturized hair for all curly and coily

crowns. Rooted in over 65 years of pioneering research, Head

& Shoulders launched Royal Oils in 2019 to deliver total scalp care that empowers women and men to confidently embrace their textures.

About Mirror Digital

Mirror Digital is a leading multicultural digital publisher network. The platform comprises over 850 diverse digital content creators and Influencers who are shaping and defining culture.  About Reflect Beauty

the Gold Series Collection is powered by protective conditioning

ReflectBeauty.com is a media platform and consumer-led

moisture, strength, elasticity, smoothness, and shine.

education, inspiration, and connectivity. Our message is to

and repair agents formulated to work together to improve

About Royal Oils by Head & Shoulders

Royal Oils by Head & Shoulders provides expertly designed

community that seeks to achieve beauty equity through celebrate the skin tones and hair textures of women of color around the world

Andis® Company Debuts Women’s Personal Trimming Line With New Wet/Dry Shaver Women’s Product Line Features Reusable, Rechargeable, And Sustainable Personal At-Home Trimming Products

STURTEVANT, Wis., June 29, 2020 /PRNewswire/ -- Andis Company, a leading manufacturer in barbering and grooming products, is introducing its Andis Women

The Wet/Dry Shaver gives a complete, smooth shave without

wasting water. Using an electric blade, it shaves closer to the surface with more comfort than a traditional shaver. Most

importantly, you don’t have to purchase an endless supply of disposable blades – just recharge and reuse.

Wet/Dry Shaver, the first item in their new women’s

The Andis Women Wet/Dry Shaver comes packaged

reusable, rechargeable alternative to disposable

charging stand and adapter, foil guard, cleaning brush

personal trimming line. The Wet/Dry Shaver is a razors.

The electric shaver can be used in the shower or on dry

in an attractive matte finish canister and includes a

and travel pouch. The Wet/Dry Shaver is available for purchase here for $49.99.

skin without uncomfortable tugging or pulling thanks to

For more information on the Andis Women Wet/

on a single charge. Its sleek, lightweight design is also

womenstrimming

lithium-ion battery technology that runs for 60 minutes easy to clean with a snap-off, dual-foil shaver head.

“For nearly 100 years, Andis has been producing the highest quality hair trimming and clipping products for professionals. This expansion into personal trimming

for consumers is the next step in bringing Andis quality to the at-home market,” said Laura Andis Bishop, Co-

CEO of Andis Company. “Our new women’s personal

trimming line gives women an environmentally friendly option to handle their hair, their way.” 58

OTC Beauty Magazine August 2020

Dry

Shaver,

visit

https://at-home.andis.com/

About Andis® Company Andis® Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to

trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by

barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal

groomers and shearers. To find a local distributor, call 800-5589441 or visit www.andis.com.

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OTC Beauty Magazine August 2020

BIR Bits PEOPLE Tamara Johnson-Shealey, a veteran advocate for the beauty and barber industry, is running for Senate as a Democrat from Georgia. She is preparing for a summer road trip across the state to meet with voters and provide personal protective equipment to beauty and barber professionals, as she campaigns for the seat currently held by Sen. Kelly Loefﬂer. “Many professionals

are going back to work and making do. That is unacceptable if professionals are to keep themselves and their clients safe,” writes Tamara on a page to support her efforts (gofundme.

com/f/onthe-road-with-ppes). “Many professionals did not receive unemployment beneﬁts, stimulus checks or grants and loans. They have no choice but to return to the salon and Tamara JohnsonShealey

barbershop. Their health and safety, and the health and safety of their clients, should not be in jeopardy. Our industry must be supplied with PPE; therefore, we are raising money to protect the integrity of our industry by doing two things:

“I will travel around Georgia—the ﬁrst state to reopen salons and barbershops—distributing free PPE and copies of “The Concerned Beauty and Barber Professional’s Guide to Thrive and Survive” to licensed beauty and barber professionals. “I will also be mailing free PPE and a copy of The Concerned Beauty and Barber Professional’s Guide to Thrive and Survive to licensed beauty and barber professionals across the country who also need help.”

In addition to educating salon pros about how to stay safe during the pandemic, Tamara also wants to hear their

concerns about the economy and health care. “The workers in the beauty and barber industry are underinsured—if

they’re insured at all. They don’t usually qualify for unemployment, so this virus is really hitting them hard,” she explains. “I need to know what their needs are and what I can do as a candidate to help them.” Tamara began her career as

a nail technician, eventually owning her own nail salon. Today, she is president of The Concerned Beauty and Barber Professionals, an organization that advocates for improved health and safety standards, and senior advocate for Politics

Beauty and Barber, which educates industry workers how to engage in politics. Reach her at politicsbeauty@gmail.com. Visit thecbbp.org and politicsbeautybarber.org.

Coty Inc. (NYSE: COTY) recently announced the appointment of Gordon von Bretten as chief transformation ofﬁcer. He will assist Coty Leadership in accelerating and amplifying the transformational

journey the company has started in recent months. Gordon has more than 25 years of experience in creating value and performance enhancement, having previously served in a variety of leadership roles in management consulting, mostly

with turn-around expert AlixPartners, as well as A.T. Kearney, focusing on restructuring and performance improvement. He drove operational turnaround under PE ownership at KlöcknerPentaplast. He spent the past five years as an operating

partner with KKR Capstone, the in-house operating team of KKR, focusing on corporate carve-out and value creation across the KKR portfolio. Visit coty.com.

OTC Beauty Magazine August 2020

SHOW CALENDAR AUGUST / SEPTEMBER WHEN

WHAT

WHERE

CONTACT

August 1-2

The Makeup Show Houston

Houston, TX

www.themakeupshow.com/houston/

August 1-3

The Beauty Experience (IBS New York)

New York, NY

www.ibsnewyork.com

August 2

Barbercon powered by Barbershop Connect

Los Angeles, CA

www.barbercon.com,

August 16

Barbercon powered by Barbershop Connect

Austin, TX

https://www.barbercon.com

August 16-17

Image Expo Houston

Houston, TX

theimageexpo.com

August 20-21

3rd Int’l Mtg on Cosmetology & Trichology

Miami, FL

www.scientiﬁcfederation.com/cosmetol-

August 23-26

ECRM Hemp/CBD Health & Beauty Care

Scottsdale, AZ

ecrm.marketgate.com

August 23-27

ECRM Skin Care, Bath, Cosmetics, Natural Bty

Scottsdale AZ

ecrm.marketgate.com

August 24-27

ECRM Hair Care & Multicultural Program

Scottsdale, AZ

ecrm.marketgate.com

August 26-27

ECRM Beauty & Wellness with Purpose

Scottsdale, AZ

ecrm.marketgate.com

September 2-3

Beauty Connect: The Future of Brand Strategy

Los Angeles, CA

https://beautyandmoneysummitla.com/events/

September 4

ICMAD Cosmoprof Bologna U.S. Reception

Bologna, Italy

www.icmad.org

September 11-12

Unﬁltered Experience

Los Angeles, CA

www.unﬁlteredexperience.

September 13-14

ECRU NY Academy: Razor’d Edge

Fairlawn, NJ

www.ecrunewyork.com

September 14-16

ShopTalk: Changemakers

Las Vegas, NV

shoptalk.com

September 15

World Barber Day September 15 WWD Culture New York, NY

fairchildlive.com

September 16-17

In-Cosmetics Latin America Sao

Paulo, Brazil

www.latinamerica.in-cosmetics.com

September 20

PBA Business Forum during Cosmoprof NA

Las Vegas, NV

www.probeauty.org

lee@barbershopconnect.com

ogy-2020/

SEPTEMBER

Carlton Hotel,

Conference

beauty-connect-la-2020

OTC Beauty Magazine August 2020

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Date

DALLAS

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Phone

Address

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MEMPHIS

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Phone

Address

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1-866-616-3200

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Date

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LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY 1-844-358-8967

OTC Beauty Magazine August 2020

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OTC Beauty Magazine August 2020

Ad Index AFAM Concept ............................................................................. 39, 47 www.afamconcept.com

American International Industries............................................... 55

Namaste Laboratories.................................................... Back Cover www.orshaircare.com

www.ardelllashes.com

Proctor and Gamble .............................................................................3

Ampro........................................................................................ Cover, 49

Queen Helene ............................................................................... 28, 30

www.amprogel.com

Fantasia ................................................................................................. 13 www.fantasiahaircare.com

Helen of Troy......................................................................................... 45 www.helenoftroy..com

Hollywood Beauty............................................................................... 19 www.hollywoodbeautyproducts..com

Inspired Beauty Brands........................................................................9 www.inspiredbeauty.com

JLoft.......................................................................... Inside Back Cover www.iinny.com

J. Strickland.......................................................................................... 27 www.jstrickland.net

KAB Brands..............................................................................................5 www.aphogee.com

Kaleidoscope Hair Products........................................................... 23 www.iluvcolors..com

L’Oreal Technique .............................................................................. 25 www.loreal.com

Murray’s Worldwide ........................................................................... 29 www.murrayspomade.com

OTC Beauty Magazine August 2020

https://pantene.com/en-us/gold-series-collection www.queenhelene.com

SMSi - Urban call Marketing, Inc.................................................... 32

http://multicultural.com/multicultural-marketing-news/smsi-urbancall-marketing

Softsheen-Carson.............................................................................. 15 www.softsheencarson.com

Strength of Nature (African Pride)................................................. 53 www.africanpridehair.com

Strength of Nature (Just Fpr Me)....................Inside Front Cover www.justformehair.com

Sundial Brands..................................................................................... 17 www.sheamoisture.com

Sunny Isle .............................................................................................. 51 www.jamaicanblackcastoroil.com

Taliah Waajid ......................................................................................... 57 www.naturalhair.org

Universal Beauty.....................................................................................7

www.groganics.com

Zoto’s Professional....................................................................... 41,43 www.zotosprofessional.com

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OTC Beauty Magazine August 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

How many children’s collections do you carry?

•

Are children’s hair accessories popular at your store?

•

What merchandising challenges do you have with kids’ products?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 70

OTC Beauty Magazine August 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine August 2020

Product Spotlight

Latex Gloves Now more than ever before, customers will be looking for gloves for professional and personal use.

These gloves are made specifically for salon use only; however, many shoppers may choose to use these gloves to protect themselves against germs and bacteria in their day-to-day lives.

Stock up on the Brittny Latex Gloves Pack to ensure youâ&#x20AC;&#x2122;re ready for the demand. These powder-free gloves are available in sizes Small through Extra Large and are disposable. There are 10 gloves per pack, so be prepared that some shoppers may buy more than one pack at a time. We recommend placing a quantity cap on how many packs a customer can purchase at one given time.

OTC Beauty Magazine August 2020

NEW ORS™ Olive Oil Edge Control™ All-Day EXTRA HOLD gives you the Power of More. More hold. More strength. More protection. Olive oil together with sweet almond oil helps moisturize, strengthen, and protect edges, while delivering sleek styling and control. No whitening. No flaking. For all hair types and styles. Always hold on to your edge!

OTC Beauty Magazine August 2020

BEAUTIFUL HAIR COMES IN ALL TYPES. NOT STEREOTYPES. ##LoveEdgeControl @orshaircare