OTC Beauty Magazine | August 2022 by OTC Beauty

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DARK & LOVEL

BUSINESS TIPS

Four Best Practices For A Hybrid Meeting

By By Lisa Apolinski, CMC

When the pandemic hit, the shift to virtual meetings was a blessing. Employees could still continue to work. Colleagues were able to collaborate. Conferences and training could still happen. And virtual connection was better than no connection at all.

The Underdog Effect: 5 Ways to Overcome and Win

By Darren LaCroix

What’s your favorite underdog story? Why did you root for them? Whether it is a small company up against a big company or dynasty sports team against the Bad News Bears, you know the stories.

KNOWLEDGE TO KNOW

The Best in Children’s Hair Care

By Dr. Shanessa Fenner

Summer weather can be absolutely beautiful. While the warmer temperatures are great for summer fun, heat can have a detrimental effect on the hair. Check out some tips you can share with your customers about the importance of protecting their hair during the hot summer months.

Why Non-Recruiters Are The Best Recruiters You Have

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CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones

Contributors: Dr. Shanessa Fenner, Lisa Apolinski, Darren LaCroix, Jeremy Eskenazi

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Make It Easy

Back-to-school shopping is in full swing. Whether your customers shop in-store or online, the key is to make it as easy as possible for them. According to The National Retail Federation (NRF), back-to-school spending is expected to total $36.9 billion this year, so it’s essential to be prepared and amp up your back-to-school marketing strategy.

Allyson Leak EDITOR

One way to get started is to ensure you have bright window displays that attract shoppers as they prepare for the school year. As you greet customers, you could also mention discounts and show them where back-to-school items are located. Creating a back-to-school area with school-themed merchandise arrangements labeled clearly, organized, and color coordinated, would also be a nice touch. In that area, you could offer a school beauty bundle. Bundled products make it easy for customers who may be in a rush or looking for a discount. Boost sales by ensuring your website is mobile-friendly. More people are shopping online because it’s convenient and time efficient. Enabling the abandoned shopping cart feature on your site, making sure your call-to-action buttons are compelling, and optimizing images to load quickly, can help your customers shop easily. Check out “Enhancing The Customer Experience” on page 10 and our OTC Book Club Bold Questions: Business Strategy Edition on page 35 for more ideas.

Our August issue focuses on Kid’s hair care products and accessories. For hair accessory inspiration, check out what Dream World offers in our MarketPlace on page 12 and “The Best in Children’s Hair Care” on page 24 for hair collections and products.

I hope you have a successful back-to-school season and that you treat yourself to something nice for all of your hard work.

I hope you enjoy our August issue.

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Enhancing The Customer Experience

Imagine a busy mother who has four kids. She is preparing for back to school. When she comes into your store an hour before you close, she may have a full list of things to get. How easy is it for her to shop in your store? Are things marked clearly? Are the aisles marked with numbers and

labels so it’s easy to find things? When you make life easier for your customers, they will continue to come back time after time.

You’ve probably heard of role-playing when someone is practicing the art of acting or possibly even preparing and practicing for a job interview,

but what about customer roleplaying? It’s important to put yourself in the shoes of your customer so that you can gain some perspective about their shopping experience.

Step #1

Create a Customer Profile

This is who you are going to pretend to be for 20 minutes. Create a fake name, age, and add how many children this person has and write it on a small notecard.

Step #2

Create a Shopping List

Create a reason why this person would want to come in your store for back to school shopping. The more specific you are with this part the better. These will be the items you will search for.

Step #3

Inform Your Employees

Tell your employees that you are going to do a customer roleplaying activity for 20 minutes

after you close the store one day as a way to put yourself in the customers shoes to see what could be improved in the shopping experience.

Step #4

Show Time

The day of, get your little note card with your reminders and go outside of the store. Get into your acting role and enter your store as the pretend customer. Do your best to stay in character while you walk around collecting items and asking questions. Remember, it’s ok to laugh, too. This is meant for learning but it can also help lighten the energy at the end of a long day.

Step #5

Take Notes

Designate one person to take notes afterwards and document everyone’s thoughts about how the customer role playing went.

Hair Care

The focus for many shoppers these days is healthy hair and hair care. Making yourself and your employees knowledgable about products, accessories, and tools that prevent hair damage will make your store stand out in the mind of your customer.

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When permanent straight hair is the goal, the Smooth Care Olive Oil Kids No-Lye Relaxer is your best bet. Formulated with shea butter and coconut and olive oils, this relaxer will leave tresses silky, soft and healthy straight hair.

Kid’s Bonnet

Little girls need to protect their hair at night, just like their mothers. That’s why it’s great to have the Dreamworld Products Kid’s Wide Band Bonnet.

Hair accessories can be a form of creative expression for children. Colorful barrets, hair clips, headbands, and scrunchies are great options to have in a variety of colors for your back to school shoppers. When it comes to childrens hair accessories, color coordinating when merchandising may help make the shopping experience easier for your customers.

The right kind of hair brush is essential when doing a childs hair. You can show your customers you care by offering a variety of detangling brushes that will reduce hair breakage and make hair styling easier to do.

Detangler Comb

The Dream World Detangler Comb is perfect for combing hair with ease and flow because of its concave teeth.

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If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

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BY LISA APOLINSKI, CMC

BEST PRACTICES FOR A HYBRID MEETING

How To Get The Best Of Both Worlds

But the surge of virtual meetings was not without issues. According to a recent survey, since the start of the pandemic 50 percent of employees have one to three hours of virtual meetings per week. And while complaints were frequent on the amount of time lost starting a meeting due to technical difficulties, still a little over half of employees prefer virtual meetings, while just under half prefer in person ones.

Perhaps due to the availability of online meetings, this survey also found that from 2020 to 2021, the number of meetings attended by workers has gone up nearly 13 percent.

With an even split between wanting in person and virtual meetings, and with workers spread further across the country (and world), creating

a hybrid meeting would seem like the perfect combination. The trick, however, is to plan on combining these two modes of engagement to have the best outcome rather than a happy (or not so happy) accident. Here are four tips to get the right combo from the start.

1. Incorporating Virtual Participants In Unique Ways

The idea of combining virtual and in person does dictate which meeting venue leads and which venue is folded into the mix. Simply putting up a large screen on the side of the conference or meeting would be akin to having people call in on a conference line. Instead, use a moderator both on the platform and at the in person location to keep virtual attendees engaged. Have several monitors located around the room as well as several

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camera angles, so the virtual audience can be immersed in the physical environment.

Consider running polls with the virtual audience, sharing the poll results with everyone, and then asking in person participants their reactions to the outcomes for further discussion. This is one time you don’t want to put your ‘virtual baby’ in a corner.

2. Testing, Testing, 1 – 2 - 3

Going back to the recent survey, the biggest complaint for meeting attendees was the delay of the start due to technical issues that should have been resolved. This is where practice, practice, and practice comes in.

When going for a hybrid meeting model, the weakest link in the proverbial chain is the technology. Be sure to include AV and IT at the conference’s location and discuss those hybrid plans, so they can provide guidance on the technology equipment that is necessary to have things run smoothly. Asking for a “practice run” with the AV and IT teams at that location should be on the list of to dos. The onsite team can act as the in person attendees, and others can join via the virtual venue.

both virtual and in person audience discussions, a post production video can be developed that captures both engagement venues and combines them in a unique way.

Many conferences will capture in person testimonials. Since you have participants already on via a live streaming platform, this could also be a great time to ask a virtual participant to have a 30 second conversation about the conference or meeting during a break. These videos can be curated to make a virtual montage for those online participants and for social media engagement. On demand content can also highlight how this meeting was different and allowed full participation, regardless of location.

4. Using Data From Virtual To Drive Better In Person Engagement

The hardest part of conferences and meetings is the lack of data to make optimization decisions. By having virtual participants, the data capture can be leveraged. This does not just include how many attendees are online, how long they stay, and how engaged they are with polls and the like. This is a captive audience who can also quickly do a short survey after a session or midway through a conference, to gain immediate feedback on how things are running.

This testing ensures cameras are at the proper locations, lighting and microphones are placed properly, and the location’s bandwidth is able to handle the virtual surge in attendance. Understand and review the location’s back up plan if something fails as a final safety measure.

3. Grabbing On Demand Content For Later

Live streaming the in person meeting for the virtual audience provides a great post conference opportunity. By having several camera angles and

Meet Lisa

Because these audiences are viewing the meeting or conference from a different angle, they can also observe those in person, and see how they are faring during the conference. It may feel a little ‘big brother’, but conducting and recording observations can be a great way of seeing if the audience is engaged, tired, bored, etc.

Even as the population goes back to in person conferences and meetings, virtual meetings will be around for quite some time. By combining both in a calculated and strategic way, there is great opportunity to get the best of both worlds.

Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.

BY DARREN LACROIX

The Underdog Effect

5Ways to Overcome and Win

What’s your favorite underdog story? Why did you root for them? Whether it is a small company up against a big company or dynasty sports team against the Bad News Bears, you know the stories. You’ve probably seen countless times in every sports history, from the Pirates defeating the Yankees in 1960 to the 1980 USA Olympic Hockey team. Hollywood even makes movies about the loveable underdog. Legends are made because the odds are stacked against them. Have the odds ever been stacked against you? Perfect.

Here are five ways you can win as the Underdog:

Tap Into the “Underdog Effect,” the Odds Against You Can Be an Asset. Ever wonder why people root for the underdog? More importantly, how can you get people to not only root for you, but come along side and actually help you?

When the odds are stacked against you, the crowd is rooting for you. It’s in your DNA. People are programmed to want to help, even people you may not know. People who have money, contacts and skills that could help you

beat Goliath. When they see your undogged persistence they are inspired and will use their assets to help you on this seemingly unachievable win. Get their attention, that’s an asset!

Get your story out there and tell it in a compelling way. The bigger your challenge, the more compelling your story. The more compelling your story, the more people will come along side you and help. Even unexpected people of influence or people you don’t know may pitch in and help. Make sure your story includes all the ways the odds are stacked against you. If your Goliath is known as a bully, even better. Get your story on the news, industry magazines, social media, and the papers any, way you can.

2.Decide to Be All-In. What is the Underdog Effect? Intelligence is something that people love, respect and want more of. You’ve probably heard of EQ, Emotional Intelligence. Now many people are talking about AI, Artificial Intelligence. Now you’re about to discover A.I.I. The Underdog Effect.

A.I.I. stands for All-In Intelligence. When you are all-in you think and

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decide differently. It is because the odds are against you that people not only will people root for you, some will even come along side you and help.

To take advantage of the underdog effect, you must decide. But this isn’t just deciding you are going to win, this is getting every single person on your team to make an all-in decision. Once you “burn the boats” and you make an all-in decision, perspective changes dramatically. You think and act differently. You feel differently. Like a parent caring for the child, there is nothing they won’t do to protect them. What stops you from committing to a dream or challenge like that? Us. We do. Enough is enough.

If one team member is not all-in, it effects the whole team. If one team member is all-in, they can inspire others to follow their lead.

3.Stop Worrying About the “How,” Knowing Exactly How is Optional. The exciting part is that you may not know how and it’s OK! Embrace it. When we are kids, we dream like rivers flow. We never worry about the “how.” Why does this concern us so much as adults? Because if we can’t see the entire path, we don’t want to start the journey. That is not how successful underdogs win! They don’t worry about tomorrow, they focus on what they can do today, right here, with what they do have.

Underdogs win when they move with purpose even when they don’t know what tomorrow brings. Improvisation is an essential underdog skill. Having the ability to adapt and overcome each obstacle is part of their secret. They welcome mistakes because they are fully aware they can learn, adjust and re-engage. This becomes a huge advantage because the Goliath has a success strategy that they stick too. They are less likely to have to adapt because they usually win. So, their ‘adapting’ muscle is not as strong. If you are the underdog, build yours! It can be a huge advantage.

Have an Unexpected Strategy. This can be a game changer. Here are a couple famous examples. In the movie Rocky II, Mickey, Rocky’s trainer, had him tie his left hand behind his back and trained him to box right-handed. Mickey did for Rocky to protect his blind spot. Also, Apollo Creed the Champion, trained expecting to box a south paw. Surprise. Midway through the fight, Rocky says, “no tricks” and reverted back to

boxing lefty again. Yeah, it’s just a movie, but what if you could use that idea?

In the story of David and Goliath, Goliath was a massive, unbeatable warrior. David was a young sheep herder. He was not a seasoned warrior, never mind an equal match for Goliath.

David did not try to flight Goliath sword for sword. Instead, he used a different weapon, a slingshot. Think about this though, it was his weapon. It was one he used for years protecting his herd. The one that came natural to him. The one that gave him confidence. Using a slingshot allowed him to attack without being in the range of being struck by Goliath’s sword. What ‘unexpected strategy’ can you implement.

5.Beat Them at Their Own Game. What if you meet your opponent where they live. What if you out-trained them? In the inspiring true-life story of the 1980s USA Hockey Team was portrayed in the movie Miracle. The coach, Herb Brooks, didn’t pick professional all-star hockey players from the NHL, nope. He didn’t even chose the most outstanding college hockey players, he chose the best ones that would work together as a team. He trained his team to play a different style of play based on flow. To play like style of the Russian Hockey team that were considered to be unbeatable. In the film Coach Brooks decided trained them on this new style, but harder than they had ever worked almost. He chose the players that would train that hard. What if you out trained your competition?

Make no mistake the mindset with any of these strategies is critical when you are the underdog. There was a line delivered by coach Brooks in the film that sums up the mindset. Just before the game where they faced the Russian hockey team, Goliath, Coach Brooks said, “One game. If we played them ten times, they might win nine, but not this game. Not tonight.”

Don’t be a hobbyist; be a lobbyist for your dream. Yeah, some people don’t like lobbyists, but when you are all-in you won’t care what other people think. You don’t have time. Focus. How about you and your team living your own underdog story? Which of the five ways will you use?

Meet Darren

Darren LaCroix, founder of Stage Time University.com, is the only speaker in the world with a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. He is the author of the book 17 Minutes to Your Dream and the co-host of Unforgettable Presentations podcast. Through his live workshops and StageTimeWorkshops.com, he helps good presenters become UNFORGETTABLE. For more information, please visit: www.17minutestoyourdream.com.

KNOWLEDGE TO KNOW

BY DR. SHANESSA FENNER

Children should learn how to love and be proud of their hair no matter what texture it may be. There are a plethora of hair care products, collections, and hair accessories that can help their hair look healthy and beautiful.

Children’s Hair Products

1. Cantu Care for Kids Nourishing Conditioner - This gentle conditioner was created with your child in mind by expertly crafting the natural ingredients to nurture the hair. It adds moisture and manageability to the hair for a healthy shine.

2. Shea Moisture Mango & Carrot Kids’ Shampoo - This shampoo is sulfate and paraben free with organic ingredients to promote healthy curls. It leaves the hair squeaky clean with a sweet mango scent.

3. Honey Baby Naturals Honeychild Gentle Shampoo - The sulfate-free shampoo cleanses the hair while protecting and restoring its natural balance. It protects the hair from a dry and flaky scalp and leaves the hair moisturized with a clean feeling.

4. Shea Moisture Mango & Carrot Kids’ Conditioner - The moisturizing conditioner contains coconut oil, mango butter and carrot oil that nourishes dry hair strands. It invigorates the scalp and makes curls soft and tangle free.

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Meet Dr. Shanessa Fenner

The Best In Children’s Hair Care

Children’s Collections

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Children’s Accessories

1. Scunci Kids’ Woven Headbands (4 ct.) - The 4-piece headband set keeps hair neatly in place without pulling it. It comes in pink, purple, yellow and blue and you can wear one by itself or stack 2 or more for a stylish look.

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4. Claire’s Club Chiffon Butterfly Glitter Snap Hair Clips (4 pk) - Use these cute hair clips to keep hair in place. Each clip comes in a different pastel fabric that makes the perfect hair accessory.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

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FEATURE

By Jeremy Eskenazi, SHRM-SCP

Why Non-Recruiters Are The Best Recruiters You Have

Not every recruiter can be an engineer, or hair stylist, or accountant. They know how to hire these roles, but not how to become them. On the flip side, it’s not as hard for every employee to act as a recruiter. In fact, recruiting power in each employee is often unrealized because we’re so busy relying on recruiters to be the only one recruiting.

What they learned was just giving out the cards wasn’t enough –managers needed training to know what to look for! They needed a little of that magical recruiter eye. If a 20% success rate using resources you already have isn’t convincing enough, here are six more reasons why non-recruiters are the best recruiters you have:

There was an incredible program once developed for a service industry. Every manager in this company went through training to both spot and learn how to engage with potential candidates. A calling card was available to hand out to potential superstars and managers could facilitate an introduction to a recruiter. The candidate would always get a call and the managers received a referral bonus if there was a connection with the candidate – even if they were not hired. The company paid managers for this time, and with a 20% success rate, a fruitful pipeline of high-quality candidates emerged.

They far surpass your post and pray method. We know a lot of recruiters do this – get the generic job ad posted everywhere, then wait. You may get hundreds of applications, but most of them are not the right fit or don’t have the right experience. You end up spending heaps of time reading resumes that are not the right fit. This is not a strategic approach (or an effective one!). You need to do more than passively wait for people to come to you and investing in your untapped recruiting potential is a fantastic way to build your pipeline of better candidates.

Your employees, hiring managers, and top performers have a very clear idea of who they want to work beside and what it takes to be successful at your company. Once they know what roles you’re hiring for, give them tools to help you - train them on how to be a recruiter so everyone is looking for talent that makes the workday, the product, and the customer experience better. Everyone wins when you do this and you become less fixated on referral rewards, and more excited about the benefit of the team. Don’t lose sight of that recognition for their efforts to help with recruiting – it is important too. It may not be as motivating to get the right talent if you’re offering a bonus for the volume of resumes over spotted potential talent.

recruiters means paid time, or extra time paid to do this work that is so valuable. Asking people to do work that is not in scope is a terrible experience and does not entice them to say nice things about your brand or the culture. It suggests you don’t value their time! Think about a few hours per week that they can be compensated to call people, go on LinkedIn to ask people if they are interested, or follow up with their professional associations. It will go a long way and help them feel good about helping in this effort.

You can motivate and inspire your own team by helping find key talent in personal and visible ways. Who wouldn’t want to be celebrated for their part in building a great workplace for themselves and their peers?

One way to do this is to share broadly the talent each employee has brought into the team and thank them for it. Thank them in front of the company and through gestures that don’t come with strings – this means you shouldn’t hold referral bonuses for months on end to see if the new person works out. Their job was to bring someone amazing into the organization and they did that!

They don’t need a lot to feel appreciated. Make sure you have a planned approach to show them that you value their effort, and that you are happy to have them helping bring the best people to join you. Beyond the splashy recognition that you can get into, take notice of the simple things in being thankful for their effort. They are giving their time and expertise to the process and learning how to be a non-recruiter does take a little bit of investment. Spend your money on a solid program that is easy to work with, giving time and resources to the training, and help you employees develop the skills to look for what you need – it’s an easy way to show appreciation for the huge scale you can get in your recruiting efforts.

If you can work fast to meet these candidates the non-recruiters bring you, they will want to do it more and feel more credible wearing their recruiting hat. You may need to update your processes to be able to move faster to connect with this spotted talent. Don’t make them go through a long process or wonder if you’re going to get back to someone. This will not encourage them to bring you more superstars. Be ready to follow up with every single person the non-recruiters spot and refer.

If they have the time, they can be very effective. Think about the value of giving them one hour away from their day job to find you two more top performers like them. Giving the non-recruiters time to act as

Meet Jeremy

As with all programs, you need every stakeholder to be on board for it to be successful. While you’re investing in great programs and recognition for this stretch role outside of the recruiting team, make sure your recruiters are on board with the plans. They are the best teachers and advocates to help make this a success, but they can also derail your efforts mightily. Don’t let your recruiters get territorial with their efforts. It’s critical that they understand the goal is not to replace them, or that their work is not valued. This is a way to scale the recruiting function and have the best people possible helping fill each open role on your team. If everyone can come to work with the mindset that it is part of everyone’s job to attract the best talent –especially in mid and large companies – everyone wins!

Jeremy Eskenazi, SPHR, SHRM-SCP, CMC, is the founder of Riviera Advisors, a boutique talent acquisition optimization consulting firm. Riviera Advisors does not headhunt, it specializes in recruitment training and strategy consulting, helping global HR leaders transform how they attract top talent. From best practice recruiting, to improving speed to hire, to candidate experience, Riviera Advisors is a go-to place for strategic talent advisors. For more information, visit www.RivieraAdvisors.com.

URBAN CALL BRIEFS

BY LAFAYETTE JONES

Former US Senator and U.S. ambassador to New Zealand and Samoa

Retired

Felicia Angus

R&D Expert, Quality Control Professional

Felicia Angus is quality control professional with over 22 years of pharmaceutical experience in the clinical, solid dosage, API, sterile and biological industries and over 6 years of management experience. As a Supplier Relations Team Leader, Felicia led continuous improvement to the supply of products by negotiating adequate capacity and supply of product to meet business requirements, aligned with supply and quality agreements. She has a solid background in executing and monitoring compliance to FDA, EMA, DEA, Canadian, Japanese, Swedish, and ICH and 21CFR820 regulatory requirements and company SOPs.

Felicia Angus is currently the Director of Quality Control where she is responsible for all matters which individually and collectively influence the quality of the products at Founders Hemp.

Dr. Herbert Harris

Motivator, Author, Speaker and Trainer

Dr. Herbert Harris is a graduate of Columbia University in New York City. He’s a retired attorney who has written numerous books including:

How To Make Money In Music, a highly popular guide book to the music industry, and The Twelve Universal Laws of Success a best-selling personal development book with over 800,000 copies in print, that has been translated into Chinese, French, Italian, Portuguese, Romanian, Saudi Arabian, and Spanish.

Dr. Harris is a former director of the Science of Living Institute under Dr. Frederick J. Eikerenkkotter, better known as “Rev. Ike.” He is also CEO of the LifeSkill Institute, Inc., an international personal and leadership development corporation.

Presently Dr. Harris hosts the Millionaire Mentorship Show, the number one podcast on BShani Radio, carried on iHeart Radio, iTunes, Spotify and Tune In Radio, with over 1.8 million listeners. He has interviewed top speakers and trainers including Dr. Joe L. Dudley, Sr., Stedman Graham, Dr. George Fraser, Dr. Willie Jolley, Dr. Dennis Kimbro, Stan “Dr. Breakthrough” Harris, Joseph L. Dudley, Tawana Williams, and General Joseph McNeil - one of the Greensboro Four, who Launched the Civil Rights Sit-In movement.

He has spoken and done numerous seminars and workshops at churches, universities and corporations throughout the country, including: Every. Black Entrepreneur Mastermind Meetings, the Ethical Culture Society, First Church of Religious Science, Unity Church, University of North Carolina, Ohio State University, Columbia University, Voorhees College, African Methodist Episcopal Church International Conference, Lucent Technology, Small Business Technology Development Centers, Chambers of Commerce, and National Safety Associates.

Dr. Herbert Harris

Motivator, Author, Speaker and Trainer

Carol Moseley Braun

Michelle Davis

Trichologist, Hair and Makeup Artist

Andrea Harris

Founder, North Carolina Institute Minority Economic Development

Felicia Angus R&D and Quality Control Expert

URBAN CALL BRIEFS

BY LAFAYETTE JONES

Dr. Harris also developed Achievement Motivation, an interactive personal skills development course designed to reduce the dropout rate and improve performance of college students.

He focuses on two themes in his presentations:

1. “This Time It’s You,” an interactive presentation that targets concepts and techniques to change one’s thoughts, emotions, habits and associations, to see beyond obstacles and challenges to opportunities and results.

2. “It’s Never Too Late,” a thought provoking interactive experience that shows how to use the power of choice, change and order to re-set and re-start your life, direction and purpose.

Actively pursuing his religious, esoteric, philosophical, and metaphysical studies throughout the world, Dr. Harris has a Doctorate in Philosophy and Religion from Bible Institutes of America.

Presently Dr. Harris maintains a busy speaking schedule and is an Elite Trainer/Distributor with the LifeVantage Corporation, a publicly traded network marketing company. He is a “Million Dollar Earner” in the network marketing industry and is a member of the Every.Black association of entrepreneurs. Dr. Harris resides in Wilmington, North Carolina.

Carol Moseley Braun

Former U.S. Senator & U.S. ambassador to New Zealand and Samoa

Carol Moseley Braun was born Carol Elizabeth Moseley on August 16, 1947, in Chicago, Illinois. A leading AfricanAmerican politician, Moseley Braun’s career has been marked by both great successes and missteps.

After graduating from the University of Illinois in 1969 with a degree in political science, Moseley Braun attended the university’s law school. She earned her law degree in 1972, and began working as an assistant U.S. attorney in Chicago the following year.

Moseley Braun held her first political post as a Democratic representative to Illinois House of Representatives, beginning in 1978. As a representative, she was known as an advocate for social change, working for reforms in education, government, and healthcare. In 1988, she took another challenge. She was elected recorder of deeds for Cook County, Illinois, overseeing

hundreds of employees as well as the public agency’s multimillion-dollar budget.

First Black Woman Elected to the Senate

In 1992, Moseley Braun made the leap to the national political arena: She ran for a seat in the U.S. Senate, looking to unseat incumbent Democratic Senator Alan Dixon in the Democratic primary. Up against a seasoned politician who had spent decades in office, Moseley Braun appeared to be the underdog. But many responded to Moseley Braun as a chance for political change. She won the primary, but faced another tough opponent in Republican Richard Williamson. Williamson tried to capitalize on Moseley Braun’s mishandling of a tax situation. Although the scandal marred her campaign, she won the election, becoming the first African-American woman to win election to the U.S. Senate.

Chicago based minority-owned beauty care industry icons: John H. & Eunice Johnson, Founders Johnson Publishing & Fashion Fair Cosmetics; George & Joan Johnson, Founders Johnson Products; Fred and Blondell Luster, Founders Luster Products; Edward & Bettyanne Gardener, Founders Soft Sheen Products were significant campaign supporters.

As a senator, Moseley Braun tackled many issues, including women’s rights and civil rights. She served on several committees, including the powerful Senate Finance Committee. Moseley Braun continued to support educational reforms and called for more restrictive gun control laws. Her time in office, however, was affected by claims that she misused funds from her 1992 campaign, spending the money on personal expenses. While no charges were ever filed, this allegation clung to Moseley Braun as she sought re-election in 1998.

Post-Senate Work

Moseley Braun’s re-election campaign was also hindered by her Republican opponent Peter Fitzgerald. A self-financed candidate, Fitzgerald didn’t have restrictions on how much he could spend during his campaign. He won the election by a close margin. After leaving office, Moseley Braun was appointed U.S. ambassador to New Zealand and Samoa by President Bill Clinton in 1999. She left the post at the end of the Clinton Administration. A career-long advocate for education, Moseley Braun then taught at Morris Brown College.

In 2003, she campaigned for the Democratic presidential nomination. Moseley Braun opposed the war in Iraq and spoke out about the country’s economic situation, but she dropped out of the race in early 2004 after failing to garner enough support. She asked her supporters to vote for Howard Dean.

Since then, Moseley Braun has been working as a business consultant, started an organic foods company called Good Foods Organics and serves

on the board of North Carolina Mutual life Insurance company. She has one child: a son named Michael from her previous marriage to Michael Braun.

Michelle Davis

Trichologist, Hair & Makeup Artist

Purpose driven and advocacy have shaped Michelle Davis’ path. She’s mentored and prepped students for state boards, trained salon professionals, travelled abroad for business growth and fashioned the tresses of many, from the homeless to Hollywood stars.

The Leon’s Beauty School and Winston Salem State University (WSSU) graduate firmly stands on Jeremiah 29:11. While full time student at WSSU and a stylist at Pat’s Barber Shop, Davis auditioned to model for Canadian Mist and was rejected. Refusing to accept defeat, she offered her talents to the Canadian Mist team and served as lead hairstylist, makeup artist and hairdresser on the program production. Driven by a desire to cultivate her craft, she enrolled in Dudley Cosmetology University, later launching her career as a platform artist and educator. In 1994, she took her talents to Speed’s Hair Gallery in Charlotte, NC serving as a shampoo assistant. While in this role, she followed the system, mastering her skills, and as a result built a solid beauty career. In 2002, her salon Sketches Salon & Spa, Inc was established, earning recognition by Hollywood Hair as one of the “Hottest Salons” in the Carolinas.

After visiting LaCosta Resort in southern California, she realized the need for multicultural hair providers. In 2006, headed west to work for Yamaguchi Spa & Salon in Carlsbad California, serving guests from across the globe. She secured freelance hair and make-up opportunities for film

and TV productions in Carlsbad, Laguna Beach, Palm Springs and Los Angeles.

Before returning to the Carolinas, Davis acquired a certification in Trichology - the scientific study of scalp and hair disorders. As a Trichologist, she has helped many clients regain healthy hair and follicle rejuvenation using electro, scalp and nutritional therapies. Currently, she educates licensed stylists and consumers on hair loss prevention using the Decca Plus System. Along with industry affiliations, she prides herself in community activism and mental Health advocacy. She volunteers her time at the Greentree, CURE and Look Good Feel Better organizations. In her free time, Davis enjoys jazz concerts, international travels and is a pickleball enthusiast.

Andrea Harris

Retired Founder, NC Institute Minority Economic Development

As co-founder and senior fellow, Andrea Harris is responsible for the creation of a Policy Center within the Institute with a primary focus on business development and higher education. The Policy Center (TPC) will also function with the guidance, advice, and assistance of a Board of Economic Policy Advisors. Stepping down after providing 30 years of leadership as the Institute’s President, she now devotes her time and energy on issues impacting the minority business community, workforce development and Historically Black Colleges and Universities (HBCUs). She continues to give of her time and talent by sitting on numerous boards and commissions. Andrea is a graduate of Bennett College.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

TOP-SELLING Styling Products for Kids

Parents need products that will hydrate and nourish their children’s hair while reducing breakage. Check out a few of these top selling brands to help your customers narrow down their search so they can make the best choice.

Cantu Care for Kids

Conditioning Detangler

CTU544

Detanglers are a must-have in any household with kids, but luckily this product from Cantu is up to the task. This gentle detangler releases tangles and reduces breakage, and is gentle enough to nurture a youngster’s fragile tresses without damage.

HIGHLIGHTS

Softens strands

Reduces hair breakage

Infused with shea butter, coconut oil & honey

Just For Me Texture

Softener System

SN37400

When parents are sick of the tangles and frizz, they reach for a softening kit from a brand they trust. The respected Just For Me brand has a loyal following that loves the curl loosening effects of this softener system.

Soft & Precious Moisturizing Cream Hairdress

SP6752

Even though a baby’s hair is typically fine and soft, it still needs moisture. That’s why shoppers repeatedly buy this hairdress. Infused with olive oil and lavender, this moisturizing cream banishes dry hair and leaves it shiny and moisturized.

4. Mane Choice Sweet Strawberry KIDS Hydration Spray

MANE574

This intense hydration spray is a daily essential for any textured-haired child. It is formulated to rehydrate and define the youngster’s hair while nourishing it with essential vitamins for growth and retention.

Sulfur8 Kid’s Medicated Anti Dandruff Hair & Scalp Conditioner ST452

Itchy, dry scalp isn’t just a grown-up issue. Children battle scalp irritation, too. That’s why shoppers love this medicated anti-dandruff conditioner.

Perfect for soothing the tender scalps of children ages 2 to 12, this product can eliminate a scratchy, flaky scalp with regular use.

OTC BOOK CLUB

BOLD Questions BUSINESS STRATEGY EDITION

By Jill J. Johnson, MBA

Jumpstart your business success by asking the BOLD Questions. The concise content provided in the BOLD Questions Series is designed to enhance your critical thinking skills.

BOLD Questions - Business Strategy Edition – Grow your organization with purpose and prosperity!

Strategic planning focused on fun bonding events envisioning an idealistic future result in ineffective plans and written reports that collect dust. It is time to rethink your approach to developing your business strategies.

The critical questions asked in the Business Strategy Edition of the BOLD Questions Series will help you focus on making your planning efforts more impactful by gaining the information and insight you need to develop effective business strategies. Those who thrive in an unstable environment focus on understanding the potential future of evolving trends.

These 52 short topics are matched with a critical question to provide you with a framework for identifying your emerging opportunities and how you will minimize the risks that an uncertain business landscape creates for your enterprise. These questions will challenge you to consider how you can leverage new opportunities to enhance your operation and profitability. As you answer these critical questions, you will coalesce your business strategies around innovation and adaption. Are you ready to ask the questions to grow your organization with purpose and prosperity?

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Back-to-School Tools CLIPPER TIPS

By Andis

Sponsored by Andis Co.

Students from middle school to college want to head back in style. For many, their clothing and hair are how they express themselves. However, for the college bound, being away from home also means they will be away from their go-to barber/ stylist for more than a few months. These budget-friendly Andis® tools make the perfect gift for students looking to keep fresh while they are away.

Envy® Adjustable Blade Clipper

The Envy Adjustable Blade Clipper is great for all-around cutting on both wet and dry hair. In addition to the adjustable blade, this clipper also comes with 6 attachment combs to help achieve any style. Perfect for using in the dorms, the magnetic motor on this clipper stays cool and runs quiet.

Slimline® Pro GTX Trimmer

The Slimline Pro GTX Trimmer is the ideal tool for the student on-the-go. Because of Its cordless design and compact size, it can easily be tucked into a backpack for weekend road trips. The powerful lithium-ion battery packs a powerful punch that can be used to both dry shave and create crisp outlines on sideburns and necklines. Best of all, its popular wide GTX stainless-steel blade with deep-tooth pattern feeds hair faster.

ProFoil® Plus Shaver

The ProFoil Lithium Plus Titanium Foil Shaver is a great tool for any young man with facial hair that needs taming. The octagonal hypoallergenic foil heads let the hair feed better for an ultra-close shave without the mess of gels or creams. It also helps reduce bumps and irritation. The charging stand keeps the shaver securely stored upright and ready for the next use.

No matter what your style is or what you want it to be, Andis has you covered with a full line of clippers, trimmers and shavers to help you create your way!

For more information, visit andis.com

Mielle Organics Appoints Steve Pamon to Advisory Board

Mielle Organics is announcing the addition of seasoned entrepreneur Steve Pamon to the brand’s advisory board.

Acting as an added layer of business mentorship for both founder and CEO Monique Rodriguez and COO Melvin Rodriguez, Pamon will also be a strategic thought partner for the business as a whole.

As one of the fastest growing Blackowned and women-led global beauty brands, Mielle Organics is continuously innovating the haircare space with its collection of products for all hair types, experiencing accelerated growth since the brand’s inception in 2014.

“Melvin and I are looking to surround ourselves with the right people that understand the dynamics of scaling businesses while still positively impacting our communities - individuals who can push us to be better and do better, ultimately bringing out the best in Melvin and I as leaders,” says Monique Rodriguez.

As Steve Pamon continues, “The business fundamentals and rapid growth of Mielle Organics was very attractive, but it was the company, and its leadership’s, continued commitment to the broader community that drove my interest to help in any way possible.”

Currently, Steve Pamon is the President of Verzuz, the lifestyle and entertainment division of Triller. In that capacity, Pamon leads an executive team across all aspects of the global

business, including overseeing marketing, programming, production, acquisitions, and partnerships.

Prior to his role at Triller, Steve served as the COO of global entertainer Beyoncé’s management and production company, Parkwood Entertainment. Under his leadership, Parkwood achieved an historical level of critical and commercial success, as evident in the Super Bowl 50 Halftime Show, Lemonade visual album, The Formation World Tour, AEG’s Coachella Festival Performance, Netflix’s Homecoming documentary, On the Run II world tour, Everything is Love album, Global Citizen Africa Festival, Adidas / Ivy Park partnership, and the Disney+ film “Black Is King”, among many others. In addition, his team managed the careers of rapper/ songwriter, Ingrid and actresses/ musicians, Chloe x Halle.

Outside of his executive positions, Pamon serves on the corporate boards of IMAX Corporation and World Wresting Entertainment (“WWE”). He also serves on the board of New York Road Runners (a non-profit organization that produces more than 100 sports events each year - including the famed New York City Marathon), and is a founding advisory board member for the Goldman Sachs “Launch with GS” fund. He is also an investor / advisor to a number of private companies, including Herschend Family Entertainment, PLLAY Labs, Collab Capital, Localuer, Uncharted Play, and Encantos. Steve has been recognized on

Billboard’s Power Players List for many years, reaching no. 1 as the “Executive of The Year” in 2019. For his work as an executive producer, Steve has received 2 Emmy nominations, 2 Grammy nominations, and is both a Grammy Award winner for “Homecoming” and a Peabody Award winner for “Lemonade”. Pamon holds both an M.B.A. from Stanford University Graduate School of Business and a B.A. in Business Administration from Morehouse College

About Mielle Organics

Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is the fastest growing Black-owned and womenled global beauty brand. With a heavy emphasis on incorporating healthier ingredients as its “root to results,” Mielle’s collection of beauty products is designed for all hair types. Today, Mielle is a global and viral sensation, with orders in over 87 countries around the world. Their products can be found in more than 100,000 stores across the U.S. in retailers such as CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.

INDUSTRY NEWS

UNITE HAIR HELPS DEFINE TEXTURED WAVES

Ciara’s fluffy, textured waves prove that humidity isn’t always a bad thing when it comes to summer hair styling.

During the Dolce & Gabbana fashion show in Italy, the “Level Up” singer stepped out looking like absolute royalty, despite the hot temperatures and high humidity. Instead of fighting the summer elements, celebrity hairstylist Cesar Deleon Ramirez embraced the au naturale texture in Ciara’s hair to create her show-stopping look, exclusively using UNITE Hair (@unite_hair).

“I wanted the hair to have an airy, naturally fuzzy texture, like something out of an Italian Vogue editorial. So my goal was to utilize the natural texture in the hair. I was inspired by my surroundings in the beautiful small town of Syracuse, Sicily, with all its history and legends and the images of the local Santa Lucia. I wanted this look to feel as if Ciara was a renaissance queen in the Royal Family,” says Cesar.

Check out Cesar’s step-by-step breakdown on how to achieve the look at home and how to take humidity into your own hands this summer.

THE BREAKDOWN:

“On damp, towel-dried hair, begin by making a center part, and apply BOING Moisture Curl Cream from roots to ends. Diffuse until completely dry and curly.

Next, take a boar bristle brush and brush through section by section starting at the ends and working your way up to the roots. Brush until the curl is completely brushed out and all you have are nice uniformed fuzzy waves.

Then, take three diagonal sections off the part and use a small-barrel curling wand to wrap and twist-curl each section towards the face on each side.

Spray a light mist of LIQUID Volume from mid-shaft to ends to add even more texture and volume.

Brush each curled section into the rest of the textured hair on each side while spraying GO365 Hairspray. Pro Tip: keep the roots flat with GO365 Hairspray and sectioning clips, while brushing through the ends. It should look like a clean smooth wave at the root and fade to a fuzzy, fluffy texture.

Optional: add a jeweled headband or hair accessories from ear to ear for a crown like vibe.”

All products mentioned above are available on UniteHair.com.

TRANSFORM AND CARE FOR SEVERLY DAMAGED HAIR WITH APHOGEE’S LEGENDARY HAIR STRENGTHENING KIT!

Summer is a time for pool parties, beach trips, and highlights, babylights or fun hair colors. As much as we all love this season, it can take a significant toll on your hair. Chlorine, saltwater, hair color, exposure to heat tools like blow dryers, flat irons and curling irons, and even over washing, can all affect the level of hair damage. Severly dry and damaged hair can appear frizzy, lifeless, dull and brittle, even after conditioning. Let’s not forget to mention that addition of visible split ends. If left untreated, your hair will only get worse over time.

ApHgee hair care has the solution – a specific regimen for repairing damaged hair and restoring strength, elasticity, shine and condition to any hair type.

Fact: To help strengthen severly damaged hair, you need to start with a protein treatment. Your hair strands are made up of about 90% of protein, which helps give your hair shape and structure. When damaged, you may find your hair looking and feeling weaker, dry and lifeless.

The first step is the ApHogee Strengthening Treatment, designed to influse needed proteins and amino acids to hair to repair and strengthen compromised strands. The second step is the ApHogee Protective Moisturizer that softens and conditions your hair, while restoring shine and elasticity.

Beautiful hair doesn’t have to come with a sacrifice this summer. You can still enjoy the sun, pool and outdoor activities, and wear your favorite hair styles and hair color all while maintaining a healthy, reflective, beautiful head of hair. Say goodbye to damages hair with ApHogee’s Hair Strengthening Kit and feel confident again.

ApHogee Hair Strengthening Kit (3 oz / 3oz / $17.99 MSRP) is an easy-touse, two-part system that is incredibly effective on all hair types and textures, even the most damaged hair.

The wonderful news is that the ApHogee Hair Strengthening Kit works in minutes and lasts through multiple washes. Each kit contains about three applications. With the ApHogee Hair Strengthening Kit you can not only restore your hair but help stop future hair breakage for weeks, so you can get back in the salon for your favorite chemical service!

ApHogee is available at Sally Beauty Supply stores nationwide, Walmart.com, and other beauty supply stores and salons nationwide. For more information, visit us online at www.Aphogee.com.

ABOUT APHOGEE

KAB Brand’s ApHogee, is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their TwoStep Protein Treatment, well known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.

Instead of working to live up to your potential, seek to walk in your purpose. You have the potential to accomplish much. But are those accomplishments aligned with why you exist? There’s a difference between your calling and your assignment. As you live your life, the assignments will change. Your calling or purpose will not.

Dwan V. White

Founder & Editor of the new Multicultural Beauty Insider

DELIVERS FASTER AND BRIGHTER

SUPERIOR LIGHTENING.

EXTRA STRENGTH LIGHTENING POWDER LIFTS UP TO 7 LEVELS DUST-FREE.

The ECO STYLE Black Castor & Avocado Oil helps add shine while it repairs and conditions the hair

MOISTURIZING BLACK CASTOR SEED AND AVOCADO OIL. This special gel contains Black Castor and Avocado Oil to help nourish and repair damaged hair while promoting a healthy scalp. Black Castor Oil acts as a humectant on the hair strands to help retain moisture. The essential fatty acids and vitamins A, B-5, and E make Avocado Oil a great addition for moisturizing the hair and reducing damage.

WEIGHTLESS STYLE - An essential styling product that gives your customers all-day soft, bouncy, shiny hair without leaving heavy build up so they can braid, coil, and loc hair with confidence.

SUPERIOR HOLD - This gel provides superior staying power while keeping your customers hair moisturized with natural ingredients.

Tips to Share With Your Customers:

1. Detangle the hair gently.

2. Apply to wet or dry hair.

3. Work the desired amount through the hair and style as desired.

4. For style ideas customers can check out the ECO STYLE Instagram Ecostyle_us.

Ecoco’s mission is to lead the beauty industry in environmental consciousness and green technologies.

JINNY

I. Purchase the

I. Purchase the required amount of the vendor’s products.

4. You’ll receive a credit from your Jinny Beauty

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be

5. NO

3. Return the refund coupon* along with a

I. Purchase the required amount of the vendor’s products.

2. Fill

I. Purchase the required amount of the vendor’s products. Coupon good for ONE

2. Fill out the coupon, supplying

4. You’ll

5. NO

BY ALLYSON LEAK

THE POWER OF PEACE

It’s no secret that stress is becoming a major health problem in today’s society. Stress can have negative effects on the mind, body, and spirit. It has been proven that chronic stress can impact both our physical and psychological well-being, which can lead to an increase in anxiety, insomnia, and even high blood pressure.

What is mindfulness?

Mindfulness is the practice of maintaining awareness of your feelings and thoughts in a non-judgmental way. It can help you stay in tune with your mind, body, and spirit so that you know what you need for mental peace and when you need to prioritize self-care.

What role does inner peace play at work?

When you are less stressed and anxious, it allows you to have more clarity and flourish creatively at work. Practicing mindfulness can also increase your emotional quotient. Having a high EQ can make it easier to see solutions to problems and handle situations with coworkers in a harmonious way.

Here are a few mindfulness activities that you can start incorporating into your daily or weekly schedule to help you unwind a bit.

Practice Meditation

Regular meditation can help reduce stress and anxiety by increasing self-awareness and reducing negative emotions.

If you are just getting started with meditation, start simple. Try ten minutes a week, then after a month, try ten minutes a day of relaxation time.”

Try Journaling

Expressing your emotions is an essential part of de-stressing. You can write how you feel about life on notes on your phone, in a notebook, or on your computer. The journal entries do not have to be long and there is no wrong or right way to do it. The point is to start practicing how to release so that your life is more in a state of ease and flow.

Set Healthy Boundaries

The only way to create healthy boundaries is to first know what you stand for. Create a personal purpose statement for the year. It can include how you want to feel each day, how you want to be treated, and your goals. This statement will help you measure the decisions you have to make and the people you spend a lot of time around.

Prioritize Your Sleep Routine

Not getting enough rest can contribute to stress. It’s not only about getting in bed earlier, your sleep routine is important, too. Set a timer and allow at least 20 minutes of unwinding time before you decide to go to bed. You can put on an essential oil diffuser, listen to a sleep meditation, or read a book (about a soothing topic).

SHOW CALENDAR

AUGUST | SEPTEMBER 2022

WHEN WHAT WHERE CONTACT

AUGUST

August 7 The Atlanta Black Beauty Expo, Atlanta GA www.blackbeautyexpo.com

August 13 - 16 Behind The Chair Show Austin, TX www.behindthechair.com

August 20 Nubian is Queen Hair Expo, Fort Washington MD www.eventbrite.com

August 20 CONGLAMERATI Hair Show, Oakland, CA, www.eventbrite.com

August 26 - 28 The 8th Annual Ubiquitous Women’s Expo, Washington D.C. www.ubiquitousexpo.com

August 27 - 29 Bronner Brothers International Beauty Show, Miami, FL www.bronnerbros.com

SEPTEMBER

September 3-5 International Hair Fair Guangzhou, China www.internationalhairfair.com

September 25 Barbercon Dallas, TX www. Barbercon.com

September 29 Hair Love Retreat Zion, UT www. Hairloveretreat.com

September 10 - 12 MCB by Beauté Sélection, Wasquehal, France www.mcbbybeauteselection.com

September 17 - 18 Beauty Live & Hair Factory Germany www.beautylive.eu

September 15 - 17 COSMOPROF CBE ASEAN BANGKOK, Thailand www.cosmoprofcbeasean.com

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What are some of the most important children’s hair care products in your store?

Do you currently have an area in your store specifically for children’s hair care tips/trends? If so, has it been helpful?

Are there any other topics that you would like to see covered in the OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

HAIR COLOR FADE RESIST

CR1256 326 [BERRY BURGUNDY]

CR1595 362 [CRIMSON]

CR371 371 [JET BLACK]

CR372 372 [NAT BLACK]

CR373 373 [BROWN SABLE]

CR374 374 [RICH AUBURN]

CR376 376 [RED HOT MARY]

CR379 379 [GOLDEN BRONZE]

CR380 380 [CHESTNUT BLND]

CR382 382 [MIDNITE BLUE]

CR378 378 [HONEY BLONDE]

CR377 377 [SUN KISS BROWN]

CR384 384 [LT GOLD BLOND]

CR386 386 [BROWN SUGAR]

CR36402 391 [BROWN CINN]

CR36802 394 [VIVACIOUS RED]

CR36202 396 [LUM BLONDE]

CR1597 401 [HAZELNUT]