OTC Beauty Magazine, August 2018

In Every Issue contents August 2018

Infancy and Beyond: Nurturing Your Children’s Hair

Will Williams Moisture is the key word for growing, maintaining and preventing breakage on black children’s hair. When children make their debut into the world they are covered by the soft, downy hair they had in the womb. However, that texture quickly falls away and is replaced by a more hardy texture. It is important to keep up with the ongoing changes to ensure the hair’s long-term health.

Manufacturer Profile

Knowledge To Know

Naturally Curly Kids: How to Take Care of Their Textured Hair

By Sarah Zieman

Curls and coils are wonderful – but like kids, they require some tender loving care… and lots of work. At Cantu, we understand the challenges and the benefits of having natural hair, but also understand that it requires an investment of time, money, and effort to keep up with a natural style. There is a line of award-winning products for the entire family – kids included, with our Cantu Care for Kids range, made specifically for fragile curls and coils.

자연 곱슬머리의 아이들: 곱슬 머리 관리법 컬과 코일은 매우 멋지지만 아이들과 같이, 정성스럽게 신경을 써 주어야 합니다…그리고 손이 많이 갑니다. Cantu는, 자연스러운 머리카락을 갖는 것의 어려움과 장점을 이해하며 또한 자연스러운 스타일을 유지하기 위해서는 시간, 돈 그리고 노력이 필요하다는 것도 이해하고 있습니다. 우리는 수상 경력에 빛나는 가족용 제품라인이 있으며 아이들이 사용할 수 있는 Cantu Care for Kids 제품 군을 통해 손상되기 쉬운 컬과 모발을 관리합니다.

32 Natural Hair Collection for Kids!

By Briana Lockman

By now, you may be familiar with EDEN BodyWorks, known for creating hair and skin care products that are naturally good for you. However, did you know that here is a special collection of products cater specifically to kids? That’s right! #EDENKids COCO Shea Berry collection of hair care and styling products were designed with kids (and parents) in mind.

어린이들을 위한 네츄럴 헤어 컬렉션!

EDEN BodyWorks 회사가 여러분이 본래 갖고 있는 헤어 스타일에 알맞는 모발 및 피부 케어 제품을 만드는 회사인 것은 이미 알고 계실 것입니다. 하지만 저희가 어린이들을 위해 특별히 만든 제품도 있다는 것을 알고 계셨습니까? 모발 케어와 스타일링을 위한 제품인 #EDENKids COCO 시어 베리 컬렉션은 아이들과 부모들을 염두에 두고 개발된 제품입니다.

To learn more, visit www.ecocoinc.com ON THE COVER:

Ecoco Inc. does it again with a new collection of styling gels that contain some of the most-coveted ingredients in the industry: Cannabis Sativa Oil, Black Castor Oil and the classic Olive Oil. Combined, these ingredients create a one--of-a-kind gel that is sure to nourish and moisturize tresses.

38

2018

contents

Cosmetology Curriculum: Is There a Double Standard in Teaching for Ethnic Students?

By Edward Lloneau

The answer is a resounding “Yes!” Only that standard is subliminal and hidden in such a way that those affected by it do not recognize it. In fact, it is so disguised that we accept it as being the correct statute because it is prominently presented in books that are considered to be accurate. The culprits are the textbooks of cosmetology, used by schools and unwittingly sanctioned by the state boards of cosmetology.

미용학 커리큘럼: 학생들의 인종에 따라 다른 표준을 적용하여 가르치나요?

이 질문에 대한 분명한 답은 “예!”입니다. 하지만 그러한 표준은 겉으로

드러나지 않고 숨어 있기 때문에 우리에게 영향을 주기는 하지만 우리는

그것을 인식하지 못합니다. 사실 그러한 표준은 마치 변장한 것처럼

겉으로 드러나지 않기 때문에 우리는 책에 나온 내용이 정확하겠거니

생각하고는 그러한 표준을 정확한 사실로 받아들입니다. 우리가

이렇게 된 주범은 바로 학교에서 사용되고 있고 국가 미용 위원회에서

부지불식간에 승인한 미용학 교과서입니다.

42 ANDIS® Company to Launch Third Clipper Cutting Series This Fall

Following two impressive educational guides, Andis® Company is excited to announce the third addition to its clipper cutting series, Clipper Cutting 301: A Guide for Cutting Highly-Textured Hair, this fall.

ANDIS® COMPANY가 올 가을에 세번째 클리퍼 커팅 시리즈를

출시합니다

이전 두 가지 인상적인 교육용 가이드에 이어, Andis® Company는 매우 엉킨 머리를 커팅하는 가이드인 클리퍼 커팅 시리즈 Clipper Cutting 301을 출시한다고 발표했습니다.

46 Business Tips

You Want Your Family Business to Last? Five Tips for Getting There!

By Mitzi Perdue

You may be familiar with the statistic that 70% of family businesses don’t make it to the second generation. The big question is: how can you beat these odds? Family members need to learn some basic cultural attitudes. They need to know that they’re part of something bigger than themselves. They need to know that they can’t always be right. They need to learn that being a member of a family business sometimes requires sacrifice. Families that leave this to chance rarely make it to the next generation. Learn how to create that culture with these tips.

페밀리 비즈니스를 유지하고 싶으십니까? 다섯 가지 팁을 알려 드립니다!

자신감이야 말로 잘 사는 것의 핵심이라고 생각한다. 자신감 있는 사람은, 대중이 잘못된 길을 갈 때 그 뒤를 따르게 될 가능성이 적다. 자신감

있는 사람은, 인생에서, 그리고 커리어에서 새로운 도전을 하려 한다.

무엇보다도, 자신감 있는 사람에게는 가장 중요한 것에 대한 확신이 있다.

바로 자기 자신이다. 자신감이 있으면, 능력을 최대로 발휘할 수 있다.

자신감이 있다는 것은 어려움과 힘든 일을 피하는 것의 반대말이 아니다.

오히려 어려움을 향해 돌진하고, 더 힘든 일을 맡기를 원하게 된다는 뜻이다. 똑똑함 보다 자신감이 어떻게 여러분의 경력과 비즈니스에

52 Three Critical Ways Marketing Can Be Applied to Close More

Sales

By Andy Slipher

Do you operate in an organization where sales begin with a capital “S” and marketing with a lower case “m?” Sales-centric organizations often operate at such a high level of sales, they lack marketing prowess. Although this phenomenon is not uncommon, it can leave customers with feelings that range from a lack of a clear understanding to downright confusion. Who does this kind of thinking benefit? Certainly not the customer.

판매증진에 마케팅을 더욱 활용할 수 있는 세 가지 필수 전략 판매 지수는 “S”인 반면 마케팅 지수는 “m”보다 낮은 조직을 운영하고 계십니까?” 판매 중심의 조직의 경우 판매 실적은 높은 반면 마케팅 실적은 낮은 경우가 많습니다. 이러한 현상이 흔한 경우는 아니지만 이로 인해 고객들은 명확하게 이해하지 못하거나 큰 혼란을 겪을 수도 있습니다. 따라서 그러한 생각이 고객에게 유익을 주지 못한다는 점은 분명합니다.

50 Breaking Up Isn’t Hard to Do: Why Companies Lose Customers and What to Do About It

By Kate Zabriskie

Although Neil Sedaka and Howard Greenfield may have been right about love relationships when they penned their hit, “Breaking Up Is Hard to Do,” when it comes to business, that notion rings less true. Customers frequently break up with their suppliers, vendors, and partners. And guess what? Most of them don’t find it hard. Are breakups inevitable? Not always, but businesses need to understand the four reasons customers leave and how they can avoid them.

관계를 끊어버리는 것이 어렵지만은 않습니다: 회사들이 고객을 잃는 이유와 이에 대한 조치 사랑에 관련되어 Neil Sedaka와 Howard Greenfield의 히트작인 “Breaking Up Is Hard to Do (무너진 사랑)” 가 옳았을 지는 모르지만, 사업에서는 그 개념이 잘 맞지 않습니다. 고객들은 공급자, 벤더 그리고 파트너사와의 관계를 자주 끊어버립니다. 그런데 생각해 보셨나요? 대부분의 고객들은 이를 어렵다고 생각하지 않습니다. 계약 해지는 불가피한가요? 항상 그런 것은 아니지만 고객이 떠나는 4가지 이유와 고객이 떠나지 않도록 하는 방법을 이해해야 합니다.

64 Beauty Ambassador

Styling Tools Beauty Ambassador

By Detra Smith

Back to School Curls

CORRECTION

In May and June 2018, for the stories “How to Promote and Stimulate Natural Hair Growth” and “Increasing sales with Salon Retailing” respectively, David Wright was mistakenly credited. The writer for these stories was Dr. Edward Lloneau. His latest article, “Cosmetology Curriculum: Is There a Double Standard in Teaching for Ethnic Students?” can be read on page 38.

정정: 2018년 5월과 6월“자연적인 모발 성장의 촉진 및 자극”과 “살롱 소매로 매출 증대”의 저자가 David Wright라고 잘못 기재되었습니다. 이 기사를 쓴 작가는 Dr. Edward Lloneau입니다. 그의 최근 기사 “미용 교육 과정: 학생들의 인종에 따라 다른 표준을 적용하여 가르치나요?”는 38페이지에서 읽을 수 있습니다.

Korean News Editor: Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director: Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing

Mitzi

Will

Columnists: Kenny Duncan Lafayette Jones Elayne McClaine

Editorial Letter

by Jessica De Vault Hale

Teaching Them in the Way They Should Go

올바른 방향으로 나가는 법

I don’t have any children yet, but I often wonder about how parents handle the challenges of rearing youngsters. We all know that it’s important to teach children about the fundamentals of living, so they can fly on their own when it’s time to leave the nest. I imagine that alone can be quite an undertaking. But lessons like learning how to style and take care of their hair may easily fall by the wayside during these crucial years. There are likely more important matters to tend to, but it’s imperative that parents know how to care for their kid’s hair and that they pass those skills on to their children.

When I was growing up, most kids received their first relaxer by the age of 8 – sometimes earlier. Straightening the natural kinks and curls in a child’s hair was often done in an effort to make the parents’ lives easier. Many can attest to the painful detangling sessions and don’t even mention the hot comb experiences! The fact is, many parents weren’t knowledgeable about their kids’ natural hair. As a result, many children grew up with no idea of how to care for it.

While there’s absolutely nothing wrong with straightening your child’s hair, it can become problematic later in that child’s adulthood if he or she never learns how to handle the hair that grows out of their scalp. Managing your own hair is a lesson that we must all teach our children. It not only ensures that their hair continues to grow and thrive, but it also instills a sense of pride in the uniqueness of their ethnic tresses.

저는 아직 아이가 없지만, 부모님들이 어린 아이들을 키우는 어려움을 어떻게 해결하는지 종종 궁금합니다. 우리 모두 아이들에게 삶의 기본을 가르치는 것이 중요하다는 것을 알고 있습니다. 그래서 아이들이 부모님의 둥지를 떠날 때 스스로 날아 갈 수 있습니다. 혼자서 한다는 것이 상당히 힘들 것이라고 생각합니다. 아이들이 머리 모양을 다듬고 관리하는 법을 가르쳐주는 것을 쉽게 실패할 수도 있습니다. 처리해야 할 더 중요한 문제들이 있을 수도 있지만, 부모들은 자녀의 머리를 어떻게 관리해야 하는지를 알고 그러한 기술을 아이들에게 전수하는 것이 중요합니다.

제가 어렸을때는, 대부분의 아이들이 8살 경에 처음으로 릴렉서를 사용했습니다. 때론 좀 더 일찍 사용하기도 했습니다. 부모들이 편의를위해 아이들의 곱슬 머리를 펴 주기도 했었습니다. 많은 사람들이 엉킨 머리를 풀때의 아픔과 머리를 빗을 때 고통에 대해 언급조차 하지 않을 수 있습니다! 사실, 많은 부모들은 아이들의 자연 머리카락에 대해 잘 알지 못합니다. 결과적으로, 많은 어린이들이 엉킨 헤어를 어떻게 관리해야 하는지 모르는 상태에서 자랐습니다. 아이의 머리를 펴는 것이 잘못된 것은 아니지만, 만약, 아이가 성장하면서 두피에서 자라는 머리카락을 케어하는 법을 배우지 못한다면, 문제가 될 수 있습니다. 자기 자신의 머리를 어떻게 관리해야 하는지를 아이들에게 가르쳐주어야 합니다. 헤어는 계속 자라며 성장하고, 이것이 독특한 민족성이라는 자부심을 심어줘야 됩니다.

However, the reality is, many parents may not know where to start, whether their kid’s hair is relaxed or natural. That’s where their local OTC store comes in. This month’s edition is chock full of tips on how to help your shoppers make the best product selections for their little ones. Help moms choose the right items by checking out our retailing suggestions in the How Should You Sell It column on page 22. You can also inform new parents of the importance of children’s hair care in our feature story on page 66.

With your knowledge of the latest products and up-to-date inventory, parents will be able to choose the best hair care solutions for their children and teach their kids about the invaluable tools of self-care.

그러나 현실은 대부분의 부모들이 어디서부터 시작해야할지 모른다는 것입니다. 시작 장소는 근처의 OTC 상점입니다. 이번 호에는 구매자가 자녀에게 가장 좋은 제품을 선택하는 방법에 대한 조언이 포함되었습니다. 어머니가 올바른 제품을 선택할 수 있도록 22 페이지의 “판매 방법”절에있는 판매 제안서를 확인하십시오. 또한, 66 페이지에있는 특집 기사는 부모들에게 어린이의 모발 관리의 중요성을 말해줍니다.

최신 제품과 최신 상품에 관련한 귀하의 지식으로, 부모들이 아이들을 위한 최고의 헤어 케어 솔루션을 선택할 수 있을 것이며 아이들에게 스스로 관리할 수 있는 소중한 도구에 대해 알려 줄 수 있을

Jessica De Vault Hale EDITOR

BACK TO SCHOOL STYLE

Oil Moisturizing Lotion

Great for braids and ponytails

Curl Smoother

Excellent for twists and twist outs

Pre & Post Leave-In

Perfect for curl hydration and definition

Children’s Care MARKET PLACE

Mom isn’t the only one who needs to take care of herself. Children have similar self-care needs that parents are responsible to tend to. Taking care of a hild’s hair and skin care ensures healthy development. After all, long healthy hair and soft, supple skin start at an early age. But parents aren’t just looking for children’s products to address these needs. They also look for double-duty products that can benefit them, as well. Here are a few of our favorites that we’re sure your customers will love.

LEAVE-IN CONDITIONER

Sometimes the biggest wash day challenge for youngsters is detangling. That’s why it’s good to start the styling process with a reliable leavein conditioner like Carol’s Daughter’s Mirabelle Plum Leave-In Conditioner. It detangles, strengthens and intensely rehydrates hair. Made with a fusion of oils and Mirabelle Plums, this product is sure to strengthen and moisturize children’s hair and their parent’s hair, as well.

SHAMPOO

If the tangles are a problem long before styling, grab the Eden’s Bodyworks Kid’s Coco Shea Berry Detangling Shampoo for the first line of defense. Made with essential oils, this gentle cleanser softens the hair for easy detangling, without stripping the hair.

HAIR MILK

Textured hair can often dry out quickly, especially during the summer months. Ensure children’s tresses are soft and hydrated with the Mielle Moisturizing Hair Milk. Infused with a hydrating blend of botanicals and certified organic ingredients, customers can rest easy knowing they are putting wholesome products in their kid’s hair. Plus it’s safe for the whole family to use.

TWISTING CREAM

When parents need to style their children’s hair with the intent to have it last for a couple of days, they’ll need a styling cream that will keep the style polished when it’s set or unraveled for a different look. The TGIN Twist & Define Cream is perfect a defined twist out or shiny twists. It will provide a strong hold, no frizz and great curl definition.

HAIR ACCESSORIES

Nothing accents children’s hair better than adorable accessories and hair ties like the Chloe Hair Ponytail Holders. Whimsical shapes and colors are available to match any kid’s outfit and to express their style. Consider it the finishing touch for any child’s look.

HAIR LOTION

When a kid’s strands are parched and are in desperate need of moisture, the ORS Olive Oil Moisturizing Hair Lotion is perfect to restore the hair’s natural moisture balance. This product adds shine and even heat protection. Not only will the child’s hair be moisturized, but it’ll also be sleek and shiny all day.

RELAXER KIT

Skip the salon visit by relaxing children’s hair at home with the African Pride Dream Kid’s Olive Miracle Relaxer Kit. This easyrinse, conditioning kid’s formula contains the finest Extra Virgin Olive Oil and African Herbs to strengthen and protect hair. Perfect for children with delicate hair or sensitive scale, this relaxer system leaves the hair softer, silkier and easier to manage.

HAIR DRESS

Beautiful sheen and detangling benefits can all be found in the Soft & Precious Cream Hair Dress. Infused with Olive Oil and Lavender, this cream eliminates dry, lackluster hair while adding moisture and sheen to the hair and providing the necessary slip for detangling.

BODY WASH

Children’s hair care isn’t the only concern parents should have. Bath time is also important. That’s why Just Hatched Happy Baby Body Wash is a great choice for newborns and tiny tots. This low-foaming formula effectively cleans delicate skin without the irritation or drying qualities.

Children’s Care

COWASH

Sometimes shampooing a child’s hair is the last thing you want to do, especially if that hair is prone to dryness. Shampoos can often strip the natural oils from the hair and make it drier than before. That’s why cowashes like the As I Am Born Curly Organic CoWash Hair Cleansing Conditioner are a great alternative. This sulfate-free product can enhance hydration while cleaning the hair and is gentle enough for daily use.

CURL CUSTARD

Multiracial children may have hair that is prone to frizz and tangles. These textures would benefit from curling custards like the CurlyKids Custard For Kids. With one use, this lightweight product can create shiny, bouncy curls. It also eliminates frizz and tangles and locks in moisture for long-lasting shine.

HAIR VITAMINS

Parents who want their children to grow long, healthy hair may find the task challenging. If the common topical products aren’t helping then a supplement like The Mane Choice Hair Solution’s Manetabolism Kids may be best. These gummy vitamins are tasty, all-natural, fruit-flavored and gluten and dairy free. It promotes healthy hair, nails and skin and even strengthens the immune system.

COLOR THAT POPS

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

Children’s Products

There are already tons of hair products for women to choose from, but what about their children? They need hair care options, too. That’s why it’s good to maintain a variety of products for parents to choose from so the whole family can look their best! Ensuring your customers have tons of options is key.

How can store owners leverage their inventory of children’s accessories and products to increase sales?

“Whether its beads, bobby pins, hairs bands, hair balls, colored rubber bands or jewelry for their hair, today’s kids have a plethora of accessories to choose from. The assortment of beads are so colorful that kids can wear different colors every day, and it seems they won’t run out of options to choose from. While in the stores the kid’s bead sections look like a rainbow in front of you. It certainly makes for a very colorful section in the aisle.

Right along the kid’s section is a very nice assortment of chemicals to choose from, as well. There are plenty of shampoos, conditioners, leave-in conditioners, curling creams, styling custards, detanglers and gels, as well. And

let’s not forget the Cocoa Butter Vaseline and baby oils that come in a variety of scents such as shea butter, coconut, and olive oil. There are even regular and coarse relaxers for kids.

The kid’s section is vital, as parents not only shop for themselves but the entire family. By having a kids section, you can stock it with accessories such as hats, gloves, and belts. Customers would then have another reason to spend more money as this will increase your average shopping totals in your stores.

Remember that the kids of today are your customers of tomorrow, so be sure to carry a nice selection and variety for them, too.”

Scott Zangwill Merchandise Brand Specialist Inc.

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the September issue!

By Scott Zangwill

아이들 액세서리

필요합니다. 그래서 부모님들이

그들의 최고의 모습을

“비즈, 바비 핀, 헤어 밴드, 헤어 볼,

컬러 고무 밴드, 쥬얼리 등, 아이들이

선택할 수 있는 다양한 액세서리가

있습니다. 비즈의 종류가 너무

다양해서 아이들은 매일 다른 색깔로

다양하게 선택할 수 있을 것입니다.

상점에 있는 동안 아이의 비즈 섹션은

앞에 나타난 무지개처럼 보입니다. 이

비즈 섹션은 통로에서 매우 다채로운

섹션을 만듭니다.

키즈 섹션에 진열할 수 있는 여러

종류의 좋은 제품도 있습니다. 샴푸,

컨디셔너, 리브인 컨디셔너, 컬링 크림, 스타일링 커스타드, 디탱글러, 젤 등 많이 있습니다. 그리고 시어 버터, 코코넛, 올리브 오일과 같은 다양한

향이 나는 코코아 버터 바세린과

Scott Zangwill Merchandise Brand Specialist Inc.

베이비 오일도 잊지 마세요. 심지어 아이들을 위한 각질 제거 릴렉서도 있습니다.

키즈 섹션은 부모들이 자신들의 쇼핑뿐만아니라 가족 모두를 위해 쇼핑을 하기 때문에 매우 중요합니다.

키즈 섹션을 두어 모자, 장갑, 벨트 등의 액세서리를 진열해 놓으세요. 그러면 고객들은 쇼핑 목적 이외에 더 많은 돈을 지출할 것이고, 이로 인해 스토어의 평균 매출 금액이 증가하게 될 것입니다.

아이들이 미래의 고객이라는 것을 기억하세요. 아이들을 위해서 멋지고 다양한 종류의 제품을 매장에 진열하십시오”

Knowledge to Know

By Sarah Zieman

NATURALLY CURLY KIDS: HOW TO TAKE CARE OF THEIR TEXTURED HAIR

Cantu is the No. 2 brand in the textured hair care category, growing 41.5% versus last year. Cantu now has a full product line available for kids. This line is highly incremental to our consumers’ purchases and provides award-winning results at an affordable price.

Curls and coils are wonderful – but like kids, they require some tender loving care… and lots of work. At Cantu, we understand the challenges and the benefits of having natural hair, but also understand that it requires an investment of time, money, and effort to keep up with a natural style. We have a line of award-winning products for the entire family – kids included, with our Cantu Care for Kids range, made specifically for fragile curls and coils.

The No. 1 concern for textured hair is moisture retention. Moisturized, nourished hair is the foundation for “good hair,” which is why every single Cantu product is formulated with shea butter to provide intense moisture. To cater to the needs of kids, our Cantu Care for Kids range also includes coconut oil and honey. Both coconut oil and honey seal moisture into the hair, helping to protect against tangling, frizz, and breakage to keep young curls and coils looking and feeling healthy.

“

Cantu는 지난해보다 41.5%성장을 보여준, 곱슬 머리 관리 분야의 No.2 브랜드입니다. Cantu는 아이들을 위한 제품 라인을 보유하고 있습니다. 이 제품 라인은 소비자의 구매가 점진적으로 증가하고 있으며, 합리적인 가격으로 만족하는 결과를 나타내주는 제품입니다.

컬과 코일은 매우 멋지지만 아이들과 같이, 정성스럽게 신경을 써 주어야 합니다…그리고 손이 많이 갑니다. Cantu는, 자연스러운 머리카락을 갖는 것의 어려움과 장점을 이해하며 또한 자연스러운 스타일을 유지하기 위해서는 시간, 돈 그리고 노력이 필요하다는 것도 이해하고 있습니다. 우리는 수상 경력에 빛나는 가족용 제품라인이 있으며 아이들이 사용할 수 있는 Cantu Care for Kids 제품 군을 통해 손상되기 쉬운 컬과 모발을 관리합니다.

Tip: to help reduce damage or breakage, dry hair with a microfiber towel.

”

부스스한 헤어에서 가장 중요한 것은 수분을 유지하는 것입니다. “좋은 헤어”의 기초는 수분과 영양을 많이 공급하는 것으로 모든 Cantu 제품에 시어 버터를 사용하는 이유입니다. 아이들에게 필요한 것을 제공하기 위해, 당사의 Cantu Care for Kids 제품군에는 코코넛 오일과 꿀도 포함되어 있습니다. 코코넛 오일과 꿀 모두 수분을 머리카락에 감싸 주어, 헤어가 꼬이고 곱슬거리며 갈라지는 것을 방지해주어 아이들의 컬과 코일을 건강하게 보이게 하고 유지해 줍니다.

Keeping hair moisturized is essential for young curls and coils, but proper cleansing and styling products and techniques are also necessary to keep hair healthy. The Cantu Care for Kids regimen is created specifically for the needs of textured hair kids to cleanse, condition, and style hair effectively with ease, at an affordable price. The line is also ingredient conscious, made without sulfates, parabens, mineral oil, or propylene glycol. According to Nielsen Answers L52w Period Ending 6/2/18, Cantu Care for Kids is the fastest growing textured hair care range for kids!

머리에 수분을 유지시켜주는 것이 아이들의 컬에 필수적이지만, 헤어를 건강하게 유지하기 위해서는 적절한 클렌징 제품과 스타일링 제품 그리고 테크닉도 필요합니다. Cantu Care for Kids는 곱슬머리를 가진 아이들이 머리를 감고, 상태를 관리하고 헤어 스타일링을 쉽고 효과적으로 연출 하기위해 만들어진 제품입니다. 또한, 이 제품 라인은 황산염, 파라벤, 미네랄 오일 또는 프로필렌 글리콜이 들어가지 않은 재료로 구성되어 있습니다. Nielsen Answers L52w Period Ending 6/2/18에 의하면, Cantu Care for Kids는 어린이용 곱슬머리 헤어

Typically, textured hair consumers detangle their hair prior to shampooing, which not only reduces breakage during the cleansing process, but also reduces the pain and pulling of working with tangled hair. The same holds true for kids, which is why we created our NEW Detangling Pre-Shampoo Treatment. Massage into a child’s hair and leave in for 5 minutes prior to combing through and shampooing with our Tear-Free Shampoo (growing 10%!). This combination allows for a fuss-free and effective wash day. Follow up with our Cantu Care for Kids Conditioner (growing 14.7%!) to moisturize and nourish hair.

Tip: to help reduce damage or breakage, dry hair with a microfiber towel.

On damp hair, use our No. 1 Cantu Care for Kids Detangler (growing 35.6%!) to detangle, add shine, and manageability for styling. To add longlasting moisture to help carry the style through until next week’s wash day, follow with Cantu Care for Kids Leave-In Conditioner (growing 679%!). Well detangled, moisturized hair is a great foundation for any look or style.

Now that hair is thoroughly cleansed, conditioned, and detangled, the next step is to style. Cantu’s No. 1 product is our Coconut Curling Cream. We’ve taken what works best from our Coconut Curling Cream, and created a kid-friendly version for fragile curls and coils.

Next, use Cantu Care for Kids Curling Cream (growing 22%!) to seal in moisture and define frizz-free, bouncy curls and coils for styles that last past the playground. For extra hold, cocktail with Cantu Care for Kids Styling Custard (growing 14.4%!). The Custard can also be used for updos to slick back hair with ease, as well as to tame young edges, with easy rinse-out.

To help consumers shop this regimen, merchandising the products in order of cleanse, condition, and style allows for ease of shopping for Mom. Seeing the products in the order she’ll use them with her kids is helpful for

개발한 이유입니다. 아이의 머리를 마사지하고 머리를 빗고 샴푸하기 전에 5분간 그대두고 당사의 Tear-Free Shampoo (10% 성장!) 로 샴푸하십시오. 이렇게 하면 머리를 감을때 난리법석없이 효과적으로 머리를 감을수 있습니다. 헤어를 촉촉하게 하고 영양을 공급하기 위해 저희 Cantu Care for Kids Conditioner (14.7% 성장!)의 도움을 받으십시오.

팁: 손상 및 갈라짐을 줄이기 위해서 극세사 타올로 머리를 말려주십시오.

촉촉한 머리에는, 스타일 연출을 위해 엉킨 머리를 풀고 윤기를 더하고 손쉬운 관리를 위해 당사의 No.1 Cantu Care for Kids Detangler (35.6% 성장!)를 사용하십시오. 다음주까지 이 스타일이 오래 유지되는 수분을 추가하려면, Cantu Care for Kids Leave-In Conditioner (679% 성장!)를 이용하십시오. 모든 모양과 스타일에 단정하고 촉촉한 머리를 만들어 주는 기초입니다.

클렌징, 컨디셔닝과 디탱글링된 헤어의 다음 단계는 스타일링을 하는 것입니다. Cantu의 No.1 제품은 Coconut Curling Cream 입니다. 우리는 Coconut Curling Cream에서 가장 효과적인 것을 가져와, 갈라지기 쉬운 곱슬 머리와 코일을 위한 아동 친화적인 버전을 만들었습니다.

그런 다음, Cantu Care for Kids Curling Cream (22% 성장!)을 사용하여 촉촉하고, 서로 뒤엉켜 엉망이 되지 않는, 탄력 있는 곱슬 머리, 코일을 나타내어줍니다. 추가적으로 유지시켜주기 위해, Cantu Care for Kids Styling Custard (14.4% 성장!)와 섞어 줍니다. Custard 는 쉽게 행굴수 있으면서도 쉽게 머리를 위로 밀어 올리고 뒤로 넘겨, 끈으로 묶을 수 있게 해줍니다.

소비자들이 이 제품을 쇼핑하는 것을 돕기 위해, 클렌징, 컨디셔닝과

navigation and to understand her kids’ natural hair needs. We recommend the following order: Detangling Pre-Shampoo Treatment, Tear-Free Shampoo, Conditioner, Detangler, Leave-In Conditioner, Curling Cream, and Styling Custard.

We also recommend merchandising the kids range with the rest of the Cantu collection. Mom will shop for the entire family, and we find that byputting all family collections together (women’s, men’s, and kid’s ranges), she is likely to make all of her family’s purchases at once, ultimately building her basket size.

Data Source: Nielsen Answers, L52w PE 6/2/18, xAOC, all brands over $1MM

스타일링 순서대로 상품을 진열하여 엄마들의 쇼핑을 쉽게 해 줍니다. 아이들에게 사용하는 순서대로 이 제품을 진열하는 것이 아이들의 자연스러운 머리카락에 대한 이해와 보는 것에 도움이 됩니다. 다음 순서를 따를 것을 권장합니다: Detangling Pre-Shampoo Treatment, Tear-Free Shampoo, Conditioner, Detangler, LeaveIn Conditioner, Curling Cream, 그리고 Styling Custard.

우리는 또한 Cantu 콜렉션의 나머지 제품들과 아이들용 제품을 진열하는 것을 권장합니다. 엄마들은 온 가족을 위해 쇼핑을 하실 것이고, 우리가 모든 가족을 위한 컬렉션(여성, 남성, 아동 용품)을 같이 진열함으로써, 가족에게 필요한 모든 것을 한번에 구입하게 될 것입니다.

자료 출처: Nielsen Answers, L52w PE 6/2/18, xAOC, all brands over $1MM

Meet Sarah Zieman

Sarah Zieman, Cantu Global Brand Manager

Sarah Zieman, Cantu 글로벌 브랜드 매니저

Jamaican Black Castor Oil

IT STARTS WITH US!

The Tropic Isle Living Jamaican Black Castor Oil is hand processed from organic, nature-crafted Jamaican castor beans. This oil stimulates hair growth, cleanses the scalp, and is a perfect moisture sealant.

Made of 100% Pure Jamaican Black Castor Oil imported straight from our farms in Jamaica. It Starts With Us!

Knowledge to Know

By Briana Lockman

Natural Hair Collection for Kids!

어린이들을 위한 네츄럴 헤어 컬렉션!

By now, you may be familiar with EDEN BodyWorks, known for creating hair and skin care products that are naturally good for you. However, did you know that we also carry a special collection of products catered specifically to kids? That’s right! #EDENKids COCO Shea Berry collection of hair care and styling products were designed with kids (and parents) in mind. With easy-to-use packaging, plus a scrumptious strawberry and coconut scent, EDEN Kids collection makes wash day easy and enjoyable. Wash, detangle, style — now there’s more time to play!

Why create a separate line just for kids? At EDEN, we feel it’s crucial to listen to our audience’s needs, and through engagement, we found that many women within the growing Natural Hair community were concerned with making sure their children had products readily available to them so they too could learn how to care for their natural hair.

What’s known as the Natural Hair Movement, although not new, it certainly is here to stay. As result of it, many men and women have come to embrace the hair they were born with and learned how to care for it with just the right products. Only a decade or two ago, there were hardly any products on the market for thick curly/kinky textures, which made it difficult for naturalistas to take care of their hair in its natural state; many becoming DIY “experts” well into adulthood.

We now know that these same naturalistas want to eliminate that struggle for their sons and daughters. They want their kids to know and have access to what they didn’t at their age.

Tamara South, mother, blogger and naturalista told us:

“When I look at my daughter I see a girl full of confidence and potential and I want her to keep that confidence as she

EDEN BodyWorks 회사가 여러분이 본래 갖고 있는 헤어 스타일에 알맞는 모발 및 피부 케어 제품을 만드는 회사인 것은 이미

계실 것입니다. 하지만 저희가 어린이들을 위해 특별히 만든 제품도 있다는 것을 알고 계셨습니까? 모발 케어와 스타일링을 위한 제품인 #EDENKids COCO 시어 베리 컬렉션은 아이들과 부모들을 염두에 두고 개발된 제품입니다. 사용하기 쉬운 형태로 포장이 되어 있으며 상큼하고 달콤한 딸기향과 코코넛 향이 나는 EDEN 키즈 컬렉션 제품을 사용하시면 세면을 간편하면서도 즐겁게 하실 수 있습니다. 세면이든 모발 스타일링이든 언제든지 활용하실 수 있습니다!

어린이용 제품을 별도로 개발한 이유가 무엇입니까? 저희 EDEN 사에서는 고객님들이 무엇을 필요로 하는지 귀를 기울이는 것이 중요하다는 것을 알게 되었습니다. 네추럴 헤어 제품을 사용하는 커뮤니티는 점점 더 늘어나고 있으며, 그러한 커뮤니티에 가입한 많은 여성 고객 분들은 아이들도 자신의 타고난 모발을 관리하는 법을 배울 수 있도록 아이들을 위한 제품이 있으면 좋겠다는 의견을 주셨습니다.

‘네추럴 헤어 무브먼트’(Natural Hair Movement)로 알려진 최근 유행으로 인해 많은 남성과 여성들이 자신들이 태어날 때부터 가지고 있던 본래의 모발을 관리하고 자신의 모발에 적합한 제품을 사용해야 한다는 견해를 가지게 되었습니다. 10년이나 20년 전만 해도 가게에서 파는 대부분의 제품들 중 모발이 두껍고 곱슬이거나 특이한 형태인 사람들을 위한 제품을 거의 찾아볼 수 없었습니다. 그래서 그런 모발을 가진 사람들은 자신의 모발을 원래 형태로 관리하기가 어려웠습니다. 그래서 자연주의자들은 성인이 되기까지 스스로 모발을 관리하는 “전문가”가 되어야 했습니다.

하지만 그러한 사람들도 자신들의 자녀들이 비슷한 어려움을 겪기를 바라지는 않을 것입니다. 자녀들은 이제 이전과는 다른 새로운 방법을 배우고 찾기를 바라는 것입니다. 아이의 어머니이자

grows up. I believe it starts with how she feels about herself. I felt I had to mask my hair when I was younger, but I want my daughter to know she doesn’t have to.

There were few companies when I was growing up that were for young naturals, but companies like EDEN BodyWorks has been helping to make kids feel confident about their hair. They help them discover that their hair can be soft, manageable and tangle-free when given the right tools and nutrients. What I love about #EDENKids is that the products are free of petroleum, sodium sulfate and mineral oils. I also love that my daughter now looks at her hair and says, “I AM BEAUTIFUL.”

With this in mind, we thought it was time for EDEN to create a line that kids could call their own, and thus, EDEN Kids was born. A collection of five products made with natural and beneficial nutrients.

COCO Shea Berry Detangling Shampoo

A gentle cleanser made with essential oils to moisturize and soften hair for easier detangling (a process we all know kids hate). It won’t dry or strip hair.

Usage: Dampen hair with water. Gently massage appropriate amount on to scalp and hair. Rinse thoroughly and repeat as needed.

COCO Shea Berry Leave In Detangler

Loosens tangles for easier manageability and moisturizes hair with natural oils to strengthen strands. Hydrates hair to reduce frizz and split ends.

Usage: Spray on (liberally) after shampooing to detangle and condition. Section hair and gently comb from the ends up. Do not rinse.

COCO Shea Berry Moisture Milk

Lightweight styling companion that softens and smooths hair, while reducing frizz. Hydrates and strengthens hair as a daily leave-in moisturizer.

Usage: Apply to damp or clean dry hair. Comb through, leave in and style.

COCO Shea Berry Curly Creme

Enhance curls and waves while taming frizz and flyaways with this humidity-resistant formula. Adds control and shine, with a soft, touchable finish.

Usage: Apply to damp hair. Diffuse or allow hair to air dry.

COCO Shea Berry Smoothing Gel

Achieve a flexible hold with this natural smoothing gel. The perfect accessory for textured hair, ponytails, and curly do’s to control frizz, enhance shine, and add definition.

제가 자랄 때에는 젊은층의 자연주의자들을 위한 제품을 만드는 회사는 별로 없었지요. 하지만 EDEN BodyWorks와 같은 회사는 아이들이 자신의 헤어 스타일에 자신감을 가질 수 있도록 도움을 주었습니다. 올바른 도구를 사용하고 영양을 공급하면 모발을 부드러우면서도 헝클어지지 않는 상태로 관리할 수 있다는 것 배울 수 있었지요. #EDENKids 제품이 특히 마음에 드는 점은 석유나 황산나트륨, 광물성 기름 성분이 들어 있지 않다는 점이지요. 제 딸아이가 자신의 머리카락을 보면서 “예쁘다”고 말할 때에는 정말 흐뭇합니다.”

이런 점들을 고려하여 저희 EDEN 사에서는 아이들이 필요할 때 전화할 수 있는 상담 라인을 개발하기로 했고, EDEN kids가 탄생되었습니다. 다섯 종류의 컬렉션 제품에는 모발에 영양을 공급해 주는 천연 물질이 들어 있습니다.

엉킨 모발을 풀어 주는 COCO 시어 베리 샴푸 에센스 오일로 만든 부드러운 클렌저를 통해 모발에 수분을 공급하고 부드럽게 해 주어 헝클어진 머리를 푸는 일(아이들이 싫어함)을 쉽게 할 수 있습니다. 머리를 말리거나 묶을 필요가 없습니다.

사용법: 머리를 물에 적시십시오. 제품의 적당량을 두피와 머리카락에 부드럽게 마사지하십시오. 완전히 헹구어질 때까지 반복해서 헹구십시오.

엉킨 모발을 풀어 주는 COCO 시어 베리 잎 스프레이 엉킨 머리를 풀어 주어 쉽게 관리할 수 있게 해 주고 천연 오일로 수분을 공급하고 모발을 강하게 해 줍니다. 모발이 말리거나 끝이 갈라지지 않도록 수분을 공급해 줍니다.

사용법: 머리를 감은 후 자유롭게 스프레이하여 헝킨 머리를 풀고 모발을 건강한 상태로 유지합니다. 머리를 다듬고 머리 끝부터 부드럽게 빗질하십시오. 헹구지 마십시오.

COCO 시어 베리 모이스쳐 밀크 가벼운 느낌의 스타일링을 도와주는 이 제품은 모발을 부드럽고 매끄럽게 해 주어 머릿결이 헝클어지지 않도록 도와줍니다. 이 제품을 매일 사용하면 모발에 수분이 남아 있어서 모발이 튼튼한 상태로 유지됩니다.

사용법: 물에 젖은 상태이거나 깨끗하고 건조한 상태의 모발에 바릅니다. 빗질을 하여 형태를 유지하고 스타일링을 합니다.

COCO 시어 베리 곱슬머리용 크림 습기를 차단하여 헝클어지고 부시시한 머리를 다듬고 곱슬 형태의 모발을 더욱 탄력 있게 해 줍니다. 모발을 부드럽고 촉감이 좋게 하며 컨트롤하기 쉽고 윤기가 나게 해 줍니다.

사용법: 물에 젖은 상태인 머리에 바릅니다. 골고루 발라 공기 중에 건조될 수 있게 합니다.

COCO 시어 베리 스무딩 젤

Usage: Start with clean hair – wet or dry. For textured hair and curly do’s, apply throughout hair and scrunch to define. For ponytail and edges, apply along hairline and smooth using hands or soft bristle brush. 자신의 외모에 대해 어떻게 느끼는지가 중요하다고 생각합니다. 제 경우에는 어렸을 때 머리카락을 가려야 한다고 생각했어요. 제 딸에게는 그렇게 할 필요가 없다고 말해주고 싶어요.

천연 스무딩 젤을 사용하여 머리를 고정시켜 스타일을 연출하세요. 뻣뻣한 머리나 포니테일 스타일, 곱슬머리에 사용하여 헝클어진 머리를 다듬고 윤기를 나게 하며 스타일을 연출할 수 있는 최고의 제품입니다. 사용법: 젖어 있는 건조된 상태의 머리이든 깨끗한 상태의 모발에 사용하세요. 뻣뻣한 머리나 곱슬머리에 사용할 때 모발에 펴서 바르면서 원하는 스타일대로 모양을 만드십시오. 포니테일 스타일과 머리카락 끝부분에 바르실 때는 헤어 라인을 따라 손이나 부드러운 브러시를 사용하여 골고루 발라 주세요.

Moms are loving this collection, as it aids in easy styling, and provides for a more enjoyable process for the kids. By giving them products of their own, they feel more encouraged to learn how they work, and how they can begin using them for themselves to keep hair healthy and thriving.

Yolanda Renee, a mommy blogger and EDEN fan stated, “When styling my girls’ hair, I ask myself - “How can I create my vision?” My thought process goes even a step further as I want the styling process to become a learning lesson for my girls. They can subconsciously learn about caring for their hair if I keep them involved.”

Our EDEN Kids line was designed to do just that! Our hope is that it continues to help families and inspire little ones for years to come!

아이들도 이러한 제품들을 사용하면 쉽게 스타일을 연출할

있게 자신의 외모를 가꿀 수 있기 때문에 엄마들이 이 제품들을 아주 좋아하실 것입니다. 어린이들은 자신만의 제품을 가질 수 있게 되어 자신의 머리를 건강하면서도 보기 좋은 상태로 유지하기 위해 제품의 사용법을 익히고자 하는 마음을 갖게 될 것입니다.

Be sure to follow along with the hashtag #EDENKids on Instagram for more details.

Meet Briana

엄마이자 블로거이며 EDEN의 팬인 욜란다 리니는 이렇게 말했습니다. “ 제 딸들의 머리를 스타일링 할 때는 이런 질문을 해 보지요. “어떤 목표를 세워야 할까?” 스타일링 과정이 제 딸들에게 배우는 과정이 되길 바란다는 생각을 하지요. 아이들이 스스로 하도록 계속 도와주면 어느새 머리를 관리하는 법도 배울 수 있게 됩니다.”

저희의 EDEN Kids 라인은 바로 그러한 목적으로 만들어졌습니다! 이 라인을 통해 앞으로 가족들과 어린이들에게 계속 도움을 줄 수 있게 되기를 바랍니다!

더 자세한 내용을 알아 보시려면 인스타그램에서 #EDENKids를 검색해 보세요.

Hailing from Sewell, New Jersey, Briana Lockman is a graduate of Rutgers University in New Brunswick, New Jersey, where she received a B.A. in English and Entrepreneurship. Upon graduating from Rutgers, she obtained the position of Digital Marketing Coordinator which transitioned into the role of Assistant Marketing Manager for EDEN BodyWorks. Briana lends her writing skills to their weekly blog, aids in product development, creates digital campaigns and email blasts, coordinates partnership outreach and more!

뉴저지 주의 Sewell 출신인 브리아나 록먼은 뉴저지주의 뉴브런즈윅에 소재한 럿거스 대학교를 졸업했으며 그곳에서 영문학 및 경영학 학위를 받았습니다. 럿거스 대학을 졸업한 후 본사에서 디지털 마케팅 코디네이터로 일했으며 후에 EDEN BodyWorks의 부 마케팅 매니저로 일했습니다. 브리아나는 작문 기술을 활용해 주간 블로그에 글을 남기고 있으며 제품 개발에 도움을 주고 있습니다. 그리고 디지털 캠페인과 이메일 배포 활동을 창작하는 일에 도움을 주고 있으며 파트너쉽 체결을 조직하는 일 외에도 많은 일을 하고 있습니다!

Knowledge to Know

By Edward Tony Lloneau

COSMETOLOGY CURRICULUM:

Is There a Double Standard in Teaching for Ethnic Students?

The answer is a resounding “Yes!” Only that standard is subliminal and hidden in such a way that those affected by it do not recognize it. In fact, it is so disguised that we accept it as being the correct statute because it is prominently presented in books that are considered to be accurate. The culprits are the textbooks of cosmetology, used by schools and unwittingly sanctioned by the state boards of cosmetology.

We are conditioned to believe what we read if it comes from a recognized and accepted source. Please understand this: everything that is truly stated is not necessarily a statement of truth. Meaning that when something is said or written, it is “truly stated” because it is true that they did say or write it. But if what was said or written was not true, then it is not a “statement of truth”.

The textbooks used in the instructions of cosmetology are, for the most part, an excellent tool to learn the basics needed in the practice of cosmetology. However, much of that information that refers to the ethnic situations is incorrect, ignored, insufficient or left out. So the problem starts with textbooks, passed on to the schools and sanctioned by the state boards. The hidden truth of the matter is this: When a black student graduates from cosmetology school with honors, knowing only what is in the textbook and the requirements of the state boards, then that student would not have the knowledge and skills to perform many of the services required by black patrons. This is not the case for the Caucasian student. The textbooks cover most, if not all of their basic and related professional situations if their practice is going to be confined only to Caucasian patrons.

이

않기 때문에 우리는 책에 나온 내용이 정확하겠거니 생각하고는 그러한 표준을 정확한 사실로 받아들입니다. 우리가 이렇게 된 주범은 바로 학교에서 사용되고 있고 국가 미용 위원회에서 부지불식간에 승인한 미용학 교과서입니다.

우리는 널리 인정되고 받아들여지는 출처의 정보는 있는 그대로 믿는 풍조 속에 살아가고 있습니다. 하지만 이러한 점을 기억하시기 바랍니다. 사람들이 사실이라고 받아들이는 것들 중에 실제로 사실이 아닌 것들도 있다는 점입니다. 어떤 내용을 기록으로 남기거나 말로 전달할 때 그 내용을 실제로 말하거나 기록했다는 사실 자체는 “사실”입니다. 하지만 말하거나 기록한 내용이 사실이 아니라면 그 내용을 “진실한” 것이라고 할 수 없습니다.

The textbooks used in the instructions of cosmetology are, for the most part, an excellent tool to learn the basics needed in the practice of cosmetology. However, much of that information that refers to the ethnic situations is incorrect, ignored, insufficient or left out.

미용학에 대한 지침이 들어 있는 교과서 내용의 대부분은 미용업에 종사하여 일하는 데 필요한 기본적인 지식들을 배울 수 있는 아주 좋은 도구로 활용됩니다. 하지만 인종과 관련된 내용 중 상당수는 정확하지 않고, 경시되거나, 불충분하고 방치된 것들입니다. 따라서 학교에서 가르치고 국가의 위원회에서 승인한 교과서에서 문제가 비롯된다고 할 수 있습니다. 숨겨진 진실은 이것입니다: 흑인 학생이 단지 교과서의 내용과 국가 위원회의 요구 사항만을 배우고 미용 학위를 명예롭게 취득한다면, 그 학생은 흑인 고객들이 요구하는 서비스를 제공하는 데 필요한 지식과 기술을 배우지 못하게 될 것입니다.

백인 학생의 경우는 그렇지 않습니다. 교과서에서 백인 고객들을 대하는 데 필요한 기본적인 내용 중 상당 부분을 다루기 때문입니다.

There are actual direct and indirect statements in some textbooks that suggest that Afro hair is weaker than straight hair, or that Afro skin produces less sebum (natural skin oils) or have fewer sebaceous glands (the producers of sebum) than Caucasians. The black student is taught this

일부 교과서에는 아프로 헤어(아프리카인의 머리카락)가 직모 머리보다 모발이 약하다거나 백인의 피부에 비해 피지(피부에서 자연적으로 만들어지는 기름)를 적게 분비한다거나 백인에 피해 피지선(피지를 만들어 내는 기관)의 양이 적다는 암시를 주는 내용이 직간접적으로 수록되어 있습니다.

and other misinformation contained in the textbooks and must believe it because they are going to be tested on that belief during the state board examination. When a black student reads and believes this, they do not realize that in many cases it is a racial put down; thus planting a subliminal seed of ignorance of self and low self-esteem. The only way that afro hair can be judged weaker than Caucasian hair, is after it has been subjected to one or more of the following processes: pressing and/or hot curling, relaxing, backcombing, dying, bleaching. If playing the field was leveled and all things were equal then Afro hair, by comparison, would test to be much stronger.

By way of example, consider this: virgin, Afro hair has up to five times the tensile strength (the ability to stretch when wet before breaking) than straight hair. If a pressing or curling iron was heated to the proper temperature for virgin Afro hair and was applied to Caucasian hair, the hair would burn or singe at the point of application. If a relaxer designed for Afro hair were applied to Caucasian hair, it would dissolve the hair in less than five minutes. But on Afro hair, it would take 20-30 to minutes before it would it become deteriorated. With the cold wave procedure, Afro hair should be rodded on base with tension. Caucasian hair is rodded off base with no tension. To do otherwise would result in hair breakage on Caucasian hair and very unfavorable results on Afro hair. There are five variations of doing the permanent curl on Afro hair than on Caucasian hair, but the textbooks only tell of one. Yet, all five are important for this service to work on Afro hair.

Afro hair takes up to 1/3 time longer to process permanent color and cold waves then shown in the textbooks. This is due to several factors such as the fact that afro hair has up to twice as many overlapping cuticle scales, or afro hair has up to five times more bonding and cell structure in both the cortex and medulla portions of the hair shaft. Caucasian hair has far fewer bonds and cells primarily in the cortex only. The textbook puts very little emphasis on the medulla portion of the hair shaft. However, it plays a large part in the structure of Afro hair.

Afro skin and scalp produce up to three times as much sebum than Caucasian hair. However, Afro hair appears dryer than Caucasian hair because of Afro hair’s ability to absorb it. So even though Afro scalps secrete up to three times as much sebum, Afro hair has the ability to absorb up to five times as much sebum as their Caucasian counterpart. This is why afro hair appears to be drier, thus accounting for the misinformation in textbooks. This misinformation is based mostly on straight-hair people’s common complaint of oily build-up called the grease. Afro hair will experience less oily build up in a week than straight hair would have in one day. This and many more facts are misstated, misleading or left out altogether, leading to the black student not being properly prepared to enter the profession compared to their Caucasian peers.

Meet Dr. Edward Tony Lloneau

믿으면서도 그러한 내용

깎아내리는 것이라는 사실을 알지 못합니다. 그러는 사이에 은연 중에 자기 자신의 존재에 대해 자각하지 못하고 자중심은 낮아지게 됩니다. 아프리카인의 머리카락이 백인의 머리카락보다 약한 상태가 되려면 다음의 과정을 하나 이상 거쳐야만 합니다: 프레스 그리고/ 혹은 열을 가하여 머리를 컬링하고, 이완(곱슬 머리를 펴는)을 하고, 거꾸로 빗질하고, 염색하고, 탈색하는 경우입니다. 이에 반해 이러한 과정을 적절히 조절하고 모든 조건이 동일한 경우에는 아프리카인의 머리카락이 더 강한 것으로 나타났습니다.

예를 들어 이런 점을 생각해 보십시오: 본래의 아프로 헤어는 직모보다 장력(손상되지 않았으며 젖은 상태일 때 펼쳐지는 힘)이 다섯 배 더 강했습니다. 아프로 헤어에 프레스 혹은 컬링 가열 과정을 거칠 때에는 적절한 정도의 온도라 하더라도 그 온도를 백인의 머리카락에 동일하게 적용하면 머리카락이 타거나 그슬리게 됩니다. 아프로 헤어에 사용하는 이완제를 백인 머리카락에 사용하게 되면 5분 이내에 녹게 됩니다. 아지만 아프로 헤어의 경우에는 이완제로 머리카락이 약해지려면 최소 20-30분은 걸립니다. 콜드 파마의 경우에 아프로 헤어는 탄력을 유지하며 파마 상태로 있지만 백인 머리카락의 경우에는 탄력을 잃고 파마가 풀어집니다. 백인 머리카락에는 손상을 입힐 수 있는 과정도 아프로 헤어에 적용하면 괜찮은 그 외의 경우들도 있지만 유독 아프로 헤어에 대한 평가는 호의적이지 않습니다. 백인 머리카락에 비해 아프로 헤어가 백인의 헤어에 비해 파마 상태가 영구적으로 유지되는 경우가 다섯 가지 있지만 교과서에서는 그 중 한 경우만 언급합니다. 하지만 5 가지 경우 모두 아프로 헤어를 위해 서비스를 제공할 때 반드시 알아야 할 중요한 요소입니다.

아프로 헤어에 영구 염색을 하거나 콜드 파마 과정을 할 때는 교과서에 나오는 것보다 3분의 1정도 시간이 더 소요됩니다. 이러한 결과는 아프로 헤어의 큐티클 양이 최대 2배까지 많다는 사실이나 아프로 헤어가 머리카락 줄기의 피질이나 수질 부분 모두 결합 및 세포 구조의 양이 최대 5배 가량 많다는 사실에서 기인한 것입니다. 백인의 머리카락의 경우에는 결합 및 세포 구조의 양이 상대적으로 훨씬 적었고 주로 피질에서만 나타났습니다. 교과서에서는 머리카락 줄기의 수질 부분에 대해서는 별다른 강조를 하지 않습니다. 하지만 아프로 헤어의 구조를 설명할 때 이 점은 중요한 내용입니다.

아프리카인의 피부와 두피는 백인의 경우보다 세 배 많은 피지를 만들어 낼 수 있습니다. 하지만 아프로 헤어는 흡수력이 좋기 때문에 오히려 백인의 머리카락보다 건조하게 보입니다. 아프리카인의 두피는 백인에 비해 세 배 많은 피지를 분비하지만 흡수력은 다섯 배가 더 높습니다. 그렇기 때문에 아프리카인의 머리카락은 더 건조해 보이게 되며, 교과서에서는 단지 그러한 사실만을 언급하여 잘못된 정보를 전달하는 것입니다. 이러한 잘못된 정보는 직모 헤어를 가진 사람들이 빌드업 과정에서 발생하는 끈적끈적한 기름기에 대해 불평하는 것에서 기인한 것입니다. 아프로 헤어를 가진 사람들은 빌드업 과정을 거쳐도 일주일 정도가 지나면 직모 헤어를 가진 사람들보다 기름기가 적어집니다. 이러한 사실과 그 외의 많은 사실들은 잘못 기록되고, 알려지고, 혹은 완전히 방치되고 있습니다. 그렇기 때문에 흑인 학생들은 백인 학생들에 비해 직업 전선에서 일하기 위한 준비를 상대적으로 잘 갖추지 못하고 있는 것입니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과

liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

Knowledge to Know

ANDIS® COMPANY TO LAUNCH THIRD CLIPPER

CUTTING SERIES THIS FALL

ANDIS® COMPANY가 올 가을에 세번째

시리즈를 출시합니다

Following two impressive educational guides, Andis® Company is excited to announce the third addition to its clipper cutting series, Clipper Cutting 301: A Guide for Cutting Highly-Textured Hair, this fall. The new guide marks Andis’ continued commitment to developing the educational tools needed to jumpstart a career in the barbering industry, and forthcoming expansion of the brand’s online educational initiative, Master Barber School.

The third clipper cutting guide will focus on techniques for cutting highly-textured hair, and feature a variety of tutorials spilt across three sections: understanding hair types and textures, fades and custom styles. Lessons will not only help readers develop a better understanding of their cutting tools, but also cover everything from curl pattern and the impact of porosity, to the different styles or types of fades and custom men’s cuts, among others.

Whether a barber is brand new to clipper cutting or a seasoned pro, the Clipper Cutting Series of how-two guides and videos are a step-by-step resource. Similar to the Clipper Cutting 201 series, companion videos will also be posted online to visually showcase the art of clipper cutting.

이전 두 가지 인상적인 교육용 가이드에 이어, Andis® Company 는 매우 엉킨 머리를 커팅하는 가이드인 클리퍼 커팅 시리즈 Clipper Cutting 301을 출시한다고 발표했습니다. 이 새로운 가이드는 Andis 가 미용 산업의 도약에 필요한 교육용 도구를 개발하고 곧 있을 브랜드의 온라인 교육적 이니셔티브인 Master Barber School 확장을 위해 계속해서 노력하고 있음을 보여줍니다.

세 번째 클리퍼 커팅 가이드는 심하게 엉킨 머리카락을 자르는 기술에 초점을 맞추었으며, 헤어 유형과 엉킴의 이해, 페이드와 커스텀 스타일로 세 부분으로 나누어진 다양한 튜토리얼이 있습니다. 이 튜토리얼을 통해 독자들은 커팅 도구에 대해 더 잘 이해할 수 있을 뿐만 아니라, 컬 패턴과 다공성의 영향부터 페이드와 남성 커트의 다양한 스타일 또는 페이드까지 모든 것을 다루고 있습니다.

Clipper Cutting 301 is set to debut fall 2018 and will be available online and as a print edition. For more information, to receive launch updates or access Clipper Cutting 201 and Clipper Cutting 101, please visit www.master-barberschool.com.

클리퍼 커팅을 처음 사용하는 초보 미용사 또는 노련한 전문 미용사에 관계없이 클리퍼 커팅 시리즈의 두 가지 가이드와 동영상은 단계별로 구성되어 있는 리소스입니다. 클리퍼 커팅 201 시리즈와 마찬가지로, 시각적으로 보여드리기 위한 클리퍼 커팅 기술 쇼케이스 동영상이 온라인에 게시될 예정입니다.

클리퍼 커팅 301은 2018년 가을에 선 보일 예정이며 온라인과 인쇄판으로

Business Tips

By Mitzi Perdue

You Want Your Family Business to Last? Five Tips for Getting There!

“Confidence reates success”

You may be familiar with the statistic that 70% of family businesses don’t make it to the second generation. The big question is: how can you beat these odds? Family members need to learn some basic cultural attitudes. They need to know that they’re part of something bigger than themselves. They need to know that they can’t always be right. They need to learn that being a member of a family business sometimes requires sacrifice.

The biggest reason that business families fall apart is that the family hasn’t developed the kind of culture that supports keeping the family business in the family. Families that leave this to chance rarely make it to the next generation.

So, how do you create this kind of culture?

1. Know Your Family Stories. We are the stories we tell ourselves, and high-functioning families have heard their family stories over and over again. How much does your extended family know about where the family business came from and what made it what it is today? How much do they understand the sacrifices, efforts and tenacity that went into making family business you have today? Do they know stories about family members putting the good of the family ahead of their own interests? Be

기본적으로 공동체 의식을 배울 필요가 있습니다. 그들은 자신보다 범위가 더 큰 집단의 일부라는 사실을 깨달아야 합니다. 그리고 자신들이 항상 옳지는 않다는 것도 알아야 합니다. 또한 가족 기업의 구성원이 되려면 때로는 희생해야 하는 것들도 있다는 것을 알아야 합니다.

가족 기업이 점점 하락세를 겪고 있는 한 가지 가장 큰 이유는 가족들이 가족 기업을 유지할 수 있게 해 주는 일종의

문화를 발전시키지 않았기 때문입니다. 그렇게 하지 않은 가족들이 다음 세대에게 기업을 물려주기란 좀처럼 쉬운 일이 아닙니다.

그렇다면 그러한 문화를 어떻게 만들어 낼 수 있습니까?

1. 가족의 내력을 알라. 우리는 자신만의 이야기를 갖고 있습니다. 가족 구성원끼리 의사소통이 잘 되는 가족은 본인 가족의 이야기에 대해 아마 여러 차례 들어 보았을 것입니다. 여러분의 대가족 구성원들은 여러분의 가족 기업이 어떻게 해서 시작되었고 오늘날의 모습에 이르게 되었는지를 알고 있습니까? 가족 기업이 오늘날에 이르기까지 어떤 희생과 노력과 끈기가 필요했는지 얼마나 잘 이해하고 있습니까? 가족 구성원들이

intentional about telling these stories. The more stories, legends, myths, and parables, the stronger your family’s culture and the more likely your family business is to endure.

2. Have Family Vacations. Your family vacation could be five people or 100 people, but whether it’s a large group or a small one, having aunts and uncles and cousins spending time together greatly increases the chances of building a family business that lasts. A vacation means time set aside to share experiences and to get to know and appreciate each other and to embed the family’s values. It’s a time for all branches and all generations to build the shared stories and memories that lead to trust and caring. This is especially important if family members are geographically dispersed because it allows extended members to get to know each other.

3. Subsidize a family vacation after you’re gone. All too often when the patriarch or matriarch passes on, family members stop seeing each other. Maybe for the first few years, they’re together at major holidays, such as Thanksgiving. And later on, maybe they get together for weddings. But gradually, there’s nothing left and family members have superficial relationships—or no relationship at all. A highly effective antidote to this is, leave money in your will to pay for a yearly get-together. Some families subsidize an annual dinner while others pay for a nice vacation. Either way, having an endowed yearly meal or vacation can keep families together across the centuries. Ideally, there’s even money budgeted for babysitters and child-friendly activities. ¬¬Endowed family get-togethers can be a highly-effective tool for helping the family continue across the generations.

가족 기업이 지속될 가능성은 더욱 높아집니다.

2. 가족이 함께 휴가를 보내십시오. 가족 휴가의 규모는 5명에서 100 명까지 다양할 수 있습니다. 하지만 규모가 크든 작든 친척들과 함께 모여 시간을 함께 보내면 가족 기업을 지속시킬 수 있는 확률을 크게 높일 수 있습니다. 여기에서 휴가란 함께 시간을 보내며 경험을 공유하고 서로에 대해 더 잘 알아가고 서로를 소중히 여기며 가족의 가치관을 형성해 가는 것을 가리키는 것입니다. 이 시간을 통해 가족의 모든 구성원들과 세대가 공통적인 이야기와 추억을 나누며 신뢰와 애정을 쌓아갈 수 있습니다. 가족 구성원들이 지리적으로 서로 떨어져 있다면 이런 시간을 가지는 것이 특히 중요합니다. 이러한 시간을 통해 가족 구성원들이 서로에 대해 더 잘 알 수 있기 때문입니다.

“ Family harmony is so important that anything you can do to nurture it is a wise investment. Many families don’t stay intact over the generations. ”

3. 당신이 사망한 후에도 가족 휴가를 위한 지원을 베풀 수 있도록 기금을 마련하십시오. 가족의 큰 어른이 사망을 하면 가족 구성원들이 함께 모이는 일을 그만두고는 합니다. 아마 그러한 사람이 사망한 후 몇 해 동안에는 추수감사절과 같은 큰 축일 때 함께 모일지 모릅니다. 나중에는 결혼식과 같은 행사가 있으면 모일 수도 있습니다. 하지만 점점 시간이 갈수록 가족 관계는 피상적으로 바뀌어 가고 결국에는 서로 간의 교류가 전혀 없게 됩니다. 이러한 상황을 막을 수 있는 아주 효과적인 방법 한 가지는 당신의 유언장을 통해 기금을 남겨서 매년 가족 모임을 위해 사용할 수 있게 하는 것입니다. 그러한 기금으로 매년 저녁 식사를 함께 할 수 있는 가족도 있고 혹은 함께 휴가를 떠날 수 있는 가족도 있을 것입니다. 어떤 방법을 사용하든 기부금을 매년 그러한 방법으로 사용한다면 시간이 흘러도 가족의 유대를 유지할 수 있을 것입니다. 베이비시터와 어린이들을 위한 활동을 위한 기금도 포함시킨다면 더 좋을 것입니다. ¬¬기부금을 통해 가족이 함께 모이도록 하는 방법은 가족이 세대가 바뀌어도 계속 유대를 유지할 수 있게 해 주는 효과적인 방법이 될 수 있습니다.

4. Write a family newsletter. In a geographically dispersed family, a newsletter can play a huge role in helping the family to maintain a strong and vibrant culture. Include in it interviews with the older family members or employees about the early days and some of the company’s struggles. Maybe interview the matriarch or patriarch on such issues as to why it’s good to be public, or why our family should never wash its dirty linen in public, or why it’s a terrible thing to be “addicted to being right.” The newsletter can also help people catch up on family news— maybe someone became an Eagle Scout, got into the college of his or her choice, or got a promotion. It’s also excellent for recording weddings, births, or in the case of an engaged couple, telling the story of how they met. Other topics for your newsletter can include what’s going on in the company,

4. 가족용 뉴스레터를 집필하라. 지리적으로 서로 떨어져 사는 가족의 경우라면 뉴스레터를 활용하면 가족이 계속 유대를 강하게 유지하는 데 도움이 될 수 있습니다. 뉴스레터에 회사 초창기에 어떤 일이 있었고 어떤 어려움이 있었는지에 대해 연장자인 가족 성원 혹은 직원들과 인터뷰한 내용을 실을 수 있습니다. 가족 중 가장 연장자인 사람과 인터뷰를 하여 그러한 내용을 대중적으로 알리는 것이 좋은 이유가 무엇인지, 우리 가족이 린넨이 더러운데도 빨지 않는 이유가 무엇인지,“옳은 일에만 집착”하는 것이 왜 끔찍한 것인지 등을 대중에게 알릴 수 있을

including company milestones. Make it short, ideally no longer than one or two pages. You want people to read it, and unfortunately, there’s an inverse connection between how long it is and how many people will read it. If it’s limited to one page, your family members are more likely to read it when they get it, as opposed to putting it aside for later and then never getting to it.

5. Get help if you need it. Fortunately, there’s a whole new ecosystem of family advisors who can help. There’s no such thing as a family business that doesn’t have conflict, and when there’s a serious family conflict, the pain from it can permeate every hour of every day. Not to mention that it can blow up the whole family and with it the family business. So just as you’d get medical help if you if you had alarming chest pains, don’t put off getting professional help if a conflict in the family is getting out of hand. If you Google “family business advisors” you’ll get more than 45,000 hits in half of a second. Or if you have a financial advisor, he or she is likely to be able to refer you to a professional trained in family business relationships.

되었는지에 대한 이야기도 아주 좋은 소재가 될 수 있습니다. 회사에 관한 이야기, 회사가 이룬 업적 등에 대해서도 뉴스레터에 실을 수 있습니다. 뉴스레터의 분량을 한 두 페이지 정도로 짧게 하는 것이 좋을 것입니다. 그렇게 하면 사람들이 읽고 싶어 하는 마음이 들 수 있습니다. 불행하게도 분량이 길어질수록 읽는 사람들의 수가 줄어든다고 합니다. 한 페이지 정도로 분량을 제한한다면 가족 성원들이 나중에 읽으려고 한 쪽에 치워 두거나 전혀 읽지 않는 것이 아니라 부담 없이 읽어 볼 가능성이 높아질 수 있습니다.

5. 필요하다면 도움을 받으라. 기쁘게도 가족에게 조언을 베풀어 줄 수 있는 완전히 새로운 체계가 마련되었습니다. 가족 기업이라 할지라도 문제가 없지는 않습니다. 특히 심각한 문제가 발생하는 경우에는 매일 매

수 없다면 전문적인 도움을 받는 것을 주저하지 마시기 바랍니다. 구글에 “가족 기업 상담가 (family business advisors)” 를 검색하시면 45000건 이상의 결과물을 0.5초 이내에 확인하실 수 있습니다. 혹은 재정 문제에 관한 전문가의 도움을 받으신다면 가족 기업의 거래에 관해 전문적인 교육을 받은 사람들의 도움을 받으실 수 있습니다.

Family harmony is so important, that anything you can do to nurture it is a wise investment. Many families don’t stay intact over the generations. This is likely to happen when a family leaves its culture to chance. The good news is, planning is something you can do, and even better, the implementation can be enjoyable and fulfilling.

Meet Mitzi Perdue

가족의 화합은 정말로 중요하기 때문에 이러한 화합을 도모하는 것은 현명한 투자라고 할 수 있습니다. 대를 이어 서로의 관계를 유지하지 못하는 가족들이 많은 것이 현실입니다. 특히 가족이 고유의 문화를 기르지 않고 우연에 맡겨 버린다면 그렇게 될 가능성이 높아집니다. 하지만 다행히도 여러분이 미리 계획하고 실행으로 옮긴다면 더 즐겁고 보람 있는 미래를 맞이하실 수 있습니다.

Mitzi Perdue is a celebrated speaker, businesswoman, and author of How to Make Your Family Business Last. A cum laude graduate from Harvard University and holder of an MPA from George Washington University, Mitzi draws from her direct experiences in two long-lasting family enterprises to assist businesses in preparing for lifelong success. She is a past president of the 35,000-member American Agri-Women, a former syndicated columnist for Scripps Howard, and the founder of CERES Farms. For more information on Mitzi Perdue, please visit www.MitziPerdue.com.

방법’(How to Make Your Family Business Last)의 저자입니다.

있습니다. 그녀는 어메리칸 어그리 우먼(American Agri-Women) 의 3500명의 회원 중 회장을 역임했으며, Scripps Howard의 칼럼니스트로도 활동했고 CERES Farms의 설립자이기도 합니다. 미치 퍼듀에 대해 더 알아보시려면 www.MitziPerdue.com을 방문해 보시기 바랍니다.

Business Tips

By Andy Slipher

Three Critical Ways Marketing Can Be Applied to Close More Sales

판매증진에 마케팅을 더욱 활용할 수 있는 세 가지 필수 전략

Do you operate in an organization where sales begin with a capital “S” and marketing with a lower case “m?” Sales-centric organizations often operate at such a high level of sales, they lack marketing prowess. Some are even altogether marketing-phobic, believing marketers exist to usurp the importance of salespeople or to replace them altogether. What happens, as a result, is that sales-centric organizations fail to integrate fundamental marketing principles into the sales process—principles that could actually improve their effectiveness. Although this phenomenon is not uncommon, it can leave customers with feelings that range from a lack of a clear understanding to downright confusion. Who does this kind of thinking benefit? Certainly not the customer.

지수는 “S”인 반면 마케팅 지수는 “m”보다 낮은

중심의 조직의 경우 판매 실적은 높은 반면 마케팅 실적은 낮은 경우가 많습니다. 어떤 사람들은 심지어 마케터들이 판매원들의 가치를 떨어뜨리고 심지어 그들의 역할을 대체할 수 있기 때문에 마케팅 자체를 극도로 꺼려하기도 합니다. 그 결과 판매 중심의 조직들은 중요한 마케팅 원칙들을 판매 과정에 적용하지 못하게 되는데, 실제로 그러한 마케팅 원칙들은 큰 이익을 가져다 줄 수 있는데도 그러합니다. 이러한 현상이 흔한 경우는 아니지만 이로 인해 고객들은 명확하게 이해하지 못하거나 큰 혼란을 겪을 수도 있습니다. 따라서 그러한 생각이 고객에게 유익을 주지 못한다는 점은 분명합니다.

The bottom line regarding marketing and its place in a sales-dependent organization is that it should thrive upon supporting sales, and not to supplanting it. It’s a simple fact that in certain environments where customer relationships must be continually nurtured and where product investment is high (business-to-business environments, for example), sales and good salespeople are of paramount importance. They help solve

판매에 의존하는 조직에서 마케팅이 차지해야 할 위치와 관련하여 중요한 점은 마케팅이 판매를 대체하는 것이 아니라 지원하는 역할을 해야 성공을 거둘 수 있다는 점입니다. 고객과의 관계를 지속적으로 발전시켜야 하고 제품에 대한 투자가 많은 환경(예를 들어 기업 대 기업 환경)에서는 판매와 훌륭한 판매원의 역할이 매우 중요합니다. 그들은 고객의 문제를 해결하고, 이익을 창출하고, 사전 조치를 하고, 제품에 대한 지식을 공유하고, 고객이 필요로 할 때 함께 있어 주는 역할을 합니다.

customer problems, bestow benefits, share product knowledge, behave proactively, and are simply there for customers when called upon.

At the same time, such organizations can have blind spots when it comes to using marketing to their collective advantage. They don’t see that marketing is there to extend and expand the sales opportunity. As a result, their salespeople aren’t fully prepared and equipped with what they need to do their best while enabling better outcomes for their customers.

Want to improve your odds of success in sales by using marketing to your advantage? Here are three ways:

1. Understand what marketing is and what it is not.

Marketing is not simply media. It’s not cheap or cheesy gimmicks designed to get the attention of your customer. Rather, proper marketing is anything you do in good faith to get your product or service into the hands of the customer. The breadth of marketing spans the entire buying cycle, and beyond. As such, effective marketing involves planning, investment and understanding of the needs of your customer. Think of it as everything else that wraps around your sales approach (in front of, during and beyond) to ensure that the customer has a positive and persuasive experience.

For example, what if, by asking your business-to-business customer, you learn that he or she will have to champion your business and product to others within his or her organization? What do you do? It’s not feasible to be at every internal meeting. You might instead think in terms of clear, succinct messaging and professional materials to leave with your customer—ones that upon initial presentation by you, he or she could then represent to others with an adequate degree of confidence and knowledge. This is one possible marketing tool. But, it begins by discovering and understanding customer’s own mindset, needs and buying process.

반면 그러한 조직들은 전반적인 이익을 얻기 위해 마케팅을 활용하는 면에서 맹점이 있을 수 있습니다. 그들은 마케팅을 활용해 판매 기회를

넓히고 확장할 수 있다는 것을 이해하지 못합니다. 그 결과, 그러한 조직의 판매원들은 최상의 성과를 거두고 고객들을 더욱 만족시키기

위한 준비를 제대로 갖추지 못하게 됩니다.

마케팅을 올바로 활용하여 판매 성공 가능성을 높이고 싶으십니까? 세 가지 방법을 소개해 드립니다:

1. 무엇이 마케팅이고 무엇이 아닌지를 이해한다.

마케팅은 단순한 매체가 아닙니다. 단순히 고객의 관심을 끌기 위한 저급한 수단이 아닌 것입니다. 그보다는 고객에게 제품이나 서비스를 성실하게 제공하기 위한 모든 과정을 가리킵니다. 마케팅의 범위는 구매 사이클 전체 과정 혹은 그 이상을 포괄합니다. 효과적으로 마케팅을 하려면 계획을 하고, 투자를 하고, 고객이 무엇을 필요로 하는지 이해해야 합니다. 고객이 긍정적인 반응을 보이고 구매하고자 하는 마음이 들도록 하기 위한 판매 접근 방식( 직접, 판매 중에, 판매 너머에)과 관련된 모든 요소를 종합적으로 고려해야 합니다.

예를 들어, 기업 대 기업 고객에게 질문을 해 본 결과 그 고객이 자신의 조직을 위해 여러분의 사업과 제품의 고객이 될 것이라는 사실을 알게 되었다면 어떻게 하시겠습니까? 회사 내부적으로 하는 회의만으로는 뾰족한 대책이 떠오르지 않을 것입니다. 그보다는 고객을 직접 만나 분명하고 간단한 메시지나 전문적인 자료를 제공하게 되면 그 사람 역시 어느 정도의 확신과 지식을 가지고 다른 사람들에게 여러분의 사업이나 제품에 대해 알릴 것입니다. 이렇게 하는 것이 마케팅을 위한 한 가지 방법이 될 수 있습니다. 하지만 이러한 방법을 활용하기 위해서는 고객의 사고방식, 필요로 하는 것, 구매 절차를 확인하고 이해할 필요가 있습니다.

2. 시각적으로 호소하라.

2. Embrace the visual.

Effective salespeople are generally great at the verbal aspect of selling— persuading with words. However, virtually all customers today also rely upon and expect the visual. For example, who would have thought 20 years ago that we could manage a significant part of buying a new home by taking virtual home tours from anywhere? Yet this is the world we now live in, thanks to technology. The lesson is that people are now accustomed to buying only what they can see. It’s a studied fact that people generally remember only 20% of what they hear, but up to 50% of what they both

효과적으로 일하는 판매원들은 일반적으로 판매를 할 때 말하는 기술을 발휘하여 설득을 잘합니다. 하지만 오늘날 고객들은 시각 효과에 많이 좌우됩니다. 예를 들어, 20년 전만 해도 새 집을 사기 위해 실제와 다를 바 없는 가상의 공간을 둘러보는 것을 주로 활용하게 되리라고는 생각하지 못했을 것입니다. 하지만 기술의 발전 덕분에 그것은 현실이 되었습니다. 현대 사람들은 볼 수 있는 것을 사는 것에 익숙해 있습니다. 연구 결과에 의하면 사람들은 일반적으로 듣는 것 중에 20%만 기억한다고 합니다. 하지만 들으면서 본 것은 50% 가까이 기억할 수 있다고 합니다. 따라서 고객들이 사려고 하는 것을 시각화(판매하려고 하는 것이 서비스라 하더라도)한다면 판매에 성공할 가능성이 높아집니다. 이러한 사실을

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“Love

hear and see. Therefore, the more you can help them visualize what they are buying (even if what you sell is a service), the greater your odds of success. How does this play into your sales process? How could you improve upon the visual beauty of what you sell? What objects, models, graphs, photos, maps, videos, tables or illustrations could you use to better persuade? What is both practical and effective? If you cannot yet answer these questions, start by asking your customers what they would want to see more of.

3. Integrate your process.

Have you identified and broken down your sales process? What is the first thing you do? Second, third and so on? How does your process both move the sale forward and serve the needs of the customer? These are wider questions beyond, “How do I get more chances in front of the customer?” Yet, by asking such questions, you have the opportunity to integrate a wider range of tactics into your sales process that works toward a common goal. For example, rather than focusing on getting a sales call first, what about an approach that begins with having a wider conversation with would-be customers about their needs and challenges? How would you ask such questions? Would you engage with them around a common issue through social media? Would you mail them an old-school letter? Would you offer a free lunch-and-learn session? Or would you make a gratis overture to solve a relevant problem in order to build even more goodwill and trust? This opening up of the sale to a larger process engages a marketing mindset. It integrates your everyday sales tools with a broader set of options that work together for better outcomes.

판매 절차에 어떻게 적용할 수 있습니까? 여러분이 판매하는 물건의 외관을 어떻게 더 아름답게 꾸밀 수 있습니까? 구매하도록 설득하기 위해

어떤 대상과, 모델, 그래프, 사진, 지도, 동영상, 목록과 그림을 사용할 수 있습니까? 무엇을 사용하는 것이 실용적이면서도 효과적입니까?

이러한 질문들에 대한 답을 알 수 없다면, 먼저 고객들에게 무엇을 보고 싶어하는지 물어 보십시오.

3. 과정을 통합하라.

판매 과정을 파악하고 세분화 해 보셨습니까? 먼저 무엇을 하시겠습니까?

두 번째 세 번째, 그리고 그 다음에는 무엇을 하시겠습니까? 여러분이 진행하는 과정은 판매를 어떻게 진행시키고 고객들이 필요로 하는 바를

어떻게 충족시킵니까? 좀 더 폭넓게 이러한 질문도 해 볼 수 있습니다.“

어떻게 하면 고객 앞에서 더 많은 기회를 얻을 수 있을까?” 이러한

질문들을 하게 되면 여러분의 판매 과정에 좀 더 폭넓은 전략을 접목시켜 공통의 목표를 이룰 수 있습니다. 예를 들어, 단지 판매 요청을 우선 받는 것에만 초점을 맞추기보다는 고객이 될 가능성이 있는 사람들과 그들이 필요로 하는 것이 무엇이고 어떤 어려움이 있는지 폭넓게 대화해 보는 접근 방법을 시도해 보는 것은 어떻습니까? 그러한 점들을 알아내기 위해 어떻게 질문할 것입니까? 일상의 문제들에 대해 소셜 미디어를 통해 그들과 소통할 것입니까? 옛날 방식의 편지를 보낼 것입니까? 무료 식사 및 교육을 제안할 것입니까? 문제가 있다면 무료로 도움을 베풀어 친선을 도모하고 신뢰를 쌓을 것입니까? 이처럼 더욱 폭넓은 절차를 통해 판매를 시작하는 것도 마케팅의 일부분이라 할 수 있습니다. 이렇게 하면 다양한 옵션을 활용한 판매 방식을 통해 더 나은 결과를 거둘 수 있습니다.

Sales and marketing shouldn’t be thought of as mutually exclusive. After all, they serve a common goal. Even if you are deep in a sales-centric organization, you can still integrate strategic marketing thinking and tactics into your own approach to improve your chances for success, while delighting more of your customers in the process.

Meet Andy Slipher

판매와 마케팅은 서로 분리되어 있는 것이 아닙니다. 우선 둘 다 공통 목표를 가지고 있습니다. 여러분이 판매 중심의 조직에 속해 있다 하더라도, 여러분은 판매에서 성공을 거둘 가능성을 높이기 위해 마케팅의 사고와 전략을 접근 방식에 접목하여 사용할 수 있습니다. 그렇게 하면 더 많은 고객에게 만족을 줄 수 있습니다.

Andy Slipher is the founder of Slipher Marketing, a consultancy where strategy comes first, followed by tangible marketing results. He is an accomplished strategist, interim CMO, speaker and writer on marketing strategy. He is marketing lecturer for SMU’s accredited Bank Operations Institute for professional bankers, and for the Independent Bankers Association of Texas (IBAT). Andy is the author of The Big How: Where Strategy Meets Success. For more information, visit TheBigHow.com.

Rene Reynolds CEO, president of R.E.R. & Associates

President, TWH Sales & Associates, Inc.

Tanya Y. Hines, President, TWH Sales & Associates, Inc.

Tanya Y. Hines is the owner and president of TWH Sales & Associates, Inc., a manufacturer broker representative company located in Southfield, Michigan. Hines has been brokering in the multicultural hair care industry for 25 years working with many of the leading manufacturers, helping to gain distribution and build the brands’ sales. TWH Sales & Associates core marketing and sales area have been within Canada, the Midwest and the Carolina’s for many years. She is also a one-third partner and owner in a national merchandising company.

Hines has won many awards throughout her 25 years of brokering which include Broker of the Year, 110% Sales Club, 100% Sales Club, Half Million Dollar Club, Best Vendor Representative and many others.

Before starting her brokering business, Hines worked as a merchandiser and sales representative for Luster Products in Chicago, Illinois for five years and as an assistant manager for Kmart Apparel Company in Merrillville, Indiana right out of college.

Hines is a graduate of Indiana University with a B.S. degree. She is also a member of Alpha Kappa Alpha Sorority Inc., has a passion for photography and has a strong belief in faith. She’s a former member of the Private Label Manufacturer Association (PMLA). Hines mentors young ladies under the AKA Teen program. She is an advent member of her son’s school morning parent prayer community. She is also penning her first self-published book that she plans to release later this year.

Inspired by the love and wisdom that her mother and father shared with

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by Lafayette Jones

her, Hines believes that it was her mother that taught her that there are no limits other than the ones you place on yourself. This gave Hines the vision and courage to become an entrepreneur. She was taught to believe that all things are possible to those who trust and believe in the Lord. Hines stands on a couple of her favorite scriptures, Jeremiah 29:11 “For I know the plans I have for you says the Lord, plans to prosper you…” and Ephesians 3:20 “Now to him who is able to do exceedingly abundantly above all that we can ask or think, according to the power that works in us…”. It’s these scriptures that help Hines to believe, reach and set her limits high.

TWH Sales & Associates is open to new and existing brands that want to work with a representative company committed to helping expand their sales, distribution, and is loyal with strong moral principles and that will get the job done.

Rene

Reynolds CEO, president of R.E.R. & Associates

Rene Reynolds, CEO, president of R.E.R. & Associates

Rene Reynolds is CEO and president of R.E.R. & Associates. With its tagline, “The Brand Builder,” the company consults and assists start-ups and established companies with building blocks for a successful multicultural business including marketing, product development and retail organizational management. Products can range from liquids and chemicals to cosmetics and hair extensions. With over 30 years in both general market and multicultural categories, Reynolds has played a role in assisting national brands within the multicultural arena, including the Tropez cosmetic line, Silk Elements and Proclaim. The latter grew from domestic acceptance to international. She is knowledgeable in trend development and tracking and has wide experience in the retail world. She was formerly director of merchandising for Sally Beauty Supply’s multicultural category.

Tanya Y. Hines President, TWH Sales & Associates, Inc.

Tanya Y. Hines

Joe Edwards, Jr. Founder Joe Edwards & Sons, LLC

Andre Walker Personal care entrepreneur

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Edwards, Jr. Founder

Joe Edwards & Sons, LLC

Joe Edwards, Jr. founder Joe Edwards & Sons, LLC

Joe Edwards, Jr. is the founder of Joe Edwards & Sons, LLC (formerly Edwards International) based in Windermere, Florida. The company represents leading manufacturers of specialized personal care products, including some of the world’s most notable brands for AfricanAmerican consumers.

Edwards is a 1971 graduate of Southern University, where he earned a B.S. degree in Secondary Education. Prior to entering the personal care product industry, he embarked upon a promising career in law enforcement. He served the Dallas Police Department as its first African-American Administrative Assistant to the Police Chief and went on to join the Dallas Ft. Worth Regional Airport’s Department of Public Safety as an Anti-air Piracy Officer. He was later recommended to the Federal Bureau of Investigation by his superiors in 1976.

Shortly after receiving the esteemed recommendation, a chance encounter would change Edwards’ professional trajectory. A notable Fashion Fair Cosmetics affiliate, impressed with Edwards’ business acumen and demeanor, referred him to the company’s Vice President for hire. Edwards interviewed with Fashion Fair’s founder, John H. Johnson, and was offered a position as an Account Executive. He accepted the offer and quickly excelled in his new field. In 1977, he took on the additional role of Manager of Military Sales and Western Domestic Department Store Sales. In this capacity, he directed business relations with top retailers like Dillard’s, Macy’s, and Saks Fifth Avenue. He also established the Army Air Force Exchange Service European Distribution Network, managing accounts in the USA, England, Germany, Italy, Greece, Crete, Spain, and Belgium. Most significantly during his time with Fashion Fair, Edwards was instrumental in boosting sales for the first line of fine cosmetics for women of color in Neiman Marcus stores.

Seeking new opportunities for growth, Edwards migrated to the position of Key Accounts Manager with industry giant Johnson & Johnson in 1979.

The following year, he signed on with Flori Roberts Cosmetics in the same capacity. Then in May of 1983, he founded Edwards International as an independent business consultant and manufacturer’s representative. The new platform allowed him to propel groundbreaking products into the marketplace and further establish himself as a driving force in the industry.

Edwards’ catalog of current and former clients boasts innovative pioneers and prominent brands, including: African Royale, Always Natural ,Ambi, American Beauty, B’s Organic Oils, Black Thang, BumpStopper, Colomer USA, Cosmetics Specialties, Donnie’s Cosmetics, Duke, Hanes Hosiery, Hollywood Beauty, Jane Carter Solution, Johnson-Johnson, Kiwi Shoe Care, Mahogany Image, Cosmetics Maybelline, Mixed Chicks, Mother Boykin, Murray’s Pomade, Namaste Labs LLC, Natural Essence, Nubian Heritage ,Palmers Cocoa Butter, Parnevu Brands, Pink Oil, Pro-Line Corporation, Rapunzel, Raveen, Rice Hosiery, S-curl, Shea Moisture, Skin Tight Shaving, Soft & Beautiful, and Vanish Max.

In 2002, he co-founded Power Mark Sales Group, LLC, a sales and merchandising company, to strengthen service offerings to his clients in the

southwestern region of the United States. The company is now owned and operated by his sons, with Edwards functioning in an advisory capacity. Now a 39-year veteran sales professional, Edwards remains passionate about his career and making a difference in the lives of others. He is recognized as one of the most successful entrepreneurs in the personal care products industry and has received numerous awards for his accomplishments. These include the 2006 Distinguished Brokers Award from the American Health and Beauty Aids Institute and the 1994 Distinguished Service Award from Luster Products, Inc.

Andre Walker, Personal care entrepreneur

Personal care entrepreneur Andre Walker was born on October 19, 1956, in Chicago, Illinois to Woodrow and Fanny Walker. He attended Kohn Elementary School and Lindbloom High School, where he graduated in 1974. In 1977, Walker earned his diploma in cosmetology from Pivot Point Beauty School.

Upon receiving his diploma from Pivot Point Beauty School, Walker began working as a hairstylist for the Beauty Salon at the I. Magnin department store on Michigan Ave (in the Magnificent Mile) in Chicago. In 1980, he established Andre Walker Salon, which he operated until 1987. Walker then took an opportunity to work for Oprah Winfrey and joined Harpo Productions as a hairstylist in 1985. Walker worked as Winfrey’s personal hair stylist until 2015. Walker is also known for styling the hair of former First Lady Michelle Obama, former First Lady Barbara Bush, and Academy Award-winning actress Halle Berry.

In 2013, Walker and Dianne Hudson, Oprah Winfrey’s special advisor, founded Andre Walker Hair, LLC. Two years later, the company launched a new hair care system and product line for management of naturally textured hair, called The Gold System. Walker serves as an industry advisor to select fashion and trade media outlets, promoting hair care science and education.

In addition to his career in the hair care industry, Walker is also a published author. In 1997, he published “Andre Talks Hair.” Walker has been the recipient of several awards for his work as well. He has received seven Daytime Emmy Awards for Outstanding Achievement in Hairstyling for his work on The Oprah Winfrey Show. In 2008, Pivot Point Beauty School awarded him with the L.E.O. Award, which honors the achievements of beauty professionals who have been trained, influenced, or inspired by school founder Leo Passage. The following year, Walker received the Thurgood Marshall Fashion Icon Award, which honors individuals who have influenced style and fashion and embody the spirit of leadership and commitment to their craft. In 2016, he was presented the Bronner Bros Industry Icon Award as well.

Andre Walker Personal care entrepreneur

Joe

He also created the Andre Walker Hair Typing System that has been the best way for African-American women to figure out their hair texture since the rebirth of the natural hair movement began. African-American women have been using this system for years now and it has saved many from spending unnecessarily on products that won’t work for their hair texture. With only four main hair types, each type ranges from two to three

different textures that let you know what your exact hair type is and how best to style your hair. As the man who created the industry standard for identifying hair types and Oprah’s stylist of over 25 years, Walker is the authority on textured hair. He believes all hair is good hair

Walker and his partner, David Simmons, live in Chicago, Illinois.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones

Beauty Ambassador Styling Tools

By Detra Smith

Back to School Curls

Parents are always asking for quick tips and tricks for styling their children’s hair. With so many stages of youngsters’ hair to experience, there is the need for a styler that can deliver different styling options for a range of children’s styling scenarios.

One of the most challenging tasks is styling a child’s curly hair. Because children’s curly hair tends to get frizzy on the ends, we need to teach both moms and dads how to best deal with that. This can be done by using the right products to enhance the natural curl and choosing the right size curling iron for shape and definition.

The Gold N’ Hot 3/8” 24K Gold Spring Curling Iron is an excellent styling tool for a range of children’s curly-hair issues. Its smaller size barrel and consistent high heats makes it the perfect tool for touching up and styling naturally curly hair. Don’t forget that little girls tend to not have their hair trimmed very often, so the ends can get dry and lose some of their natural curl.

If the child’s hair is extremely fine, you’ll need to use a lower temperature setting, and a healthy amount of heat protectant styling product. You can enhance the curly buns’ fullness by spreading the base of the curls and pinning them into a round formation. Make sure to leave the curled ends as they are. Remember that if the ends are separated, fine hair will look frizzier than it really is. For added style, you might include braids on top, around the sides, or up the back.

Do not mistake tight curls for coarseness in children’s hair. Fine hair can also have tight curls. In that case, turn the heat down to a lower temperature setting. Most children do not need as much heat as adults. There is the popular misconception that hotter irons work best. It’s not true with adults, and especially not the case with children. Preventing damage and dryness will make children’s hair much easier to manage and will maintain the integrity of their curls.

With parents being so busy, it’s great to have simple styling options that require very little time. The Gold N’ Hot 3/8” 24K Gold Spring Curling Iron is great for quick pick-me-ups and different styling options. Something as simple as a quick braid with curled ends can really dress up average hair, making it look like it took hours to style.

Girls of all ages are now asking for the popular curly space buns, so it’s a good idea to get familiar with this increasingly popular look. For the perfect space-bun curl, twist small strands around the curling iron like a corkscrew. Then release the curls and allow them to cool before styling. Do not brush through the curls. Take each individual curl and spread it with your fingers -- but leave the ends untouched. This technique will give the buns volume while the ends will maintain a nice, fresh curl.

Sometimes girls with naturally curly hair get bored of wearing the same style. It’s easy to mix things up with the 3/8” 24K Gold Spring Curling Iron. Select and curl random locks, and add some hair accessories for a variety of different looks. If the natural curls are tight, you can make the hair look longer by wrapping the hair around the curling iron to stretch it. Another quick time-saving tip is to leave the hair natural at the base and just curl the ends. Using a heat protectant smoothing cream will make those curls more uniform with less frizz.

Teaching proper children’s hair care will show parents you care and will keep them committed to you. The bottom line is that your job will be easier in the salon if parents are taking good care of their children’s hair at home.

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www. goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Meet Detra

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

From Infancy and Beyond

Nurturing Your Children’s Hair

The beginning is always a good place to start, so let’s start when the baby is born. Our newborn can arrive in this world with no hair, with a soft downy covering or a head full of hair - the latter of which can cause heartburn during pregnancy, according to the elder mothers.

Infant Hair Care

It’s not necessary to wash baby’s hair every day, but when you do cleanse baby’s hair, use a shampoo specifically designed for African American hair. Gently massage baby’s scalp every five to seven days with this shampoo and lukewarm water, rinse hair well and when drying, be careful not to rub the hair. Instead, lay the towel or cloth (preferably one made of a microfiber material ) onto baby’s head and squeeze gently. The water will be absorbed by the cloth and the hair will retain moisture. Also, use a few drops of oil. I use and recommend Sofn Free N Pretty Gro Healthy Growth Oil will help to prevent or manage dryness, cradle cap and dull hair. When grooming the hair, avoid nylon brushes. Instead, use a very soft, natural bristle brush. Brush hair in the growth direction; straight down on sides and back, and forward on the top. This method of brushing ensures that the newborn’s hairline will not be compromised before it has had a chance to grow. Also, remember to avoid using greases, mineral oil or petrolatum products on babies, as it can cause contact dermatitis in some children.

stores should help parents with these dilemmas. For example, suggest sewing a patch of satin on the sheet where the baby is the most likely to lay their head. This will aid in reducing friction and abrasion on the infant’s hair. Don’t be overly concerned about slow growing hair, as some children experience slower growth than others.

Tots and Youngsters

From infancy to about six years old, children’s hair texture will change from what was once curly ringlets with a smooth texture to drier, coarser and less porous hair. Baby birth curls become waves, curls and coils. It is during this time that moms realize the need for conditioning. So when baby’s hair texture begins to change, it’s time to bring out the conditioner. After baby’s shampoo, follow up with a moisturizing conditioner.

For daily hair care, use a leave-in detangler. Also, it is a good practice to alternate between shampoo and a cowash. Co-wash = Conditioner Only Wash. You can use Olive & Sunflower Conditioning treatment to co-wash your child’s hair. It will help to maintain moisture balance and clean hair without stripping it of its natural oils. You can cowash your child’s hair at a ratio of 4-to1 - for every four times you co-wash, shampoo at least once.

During infancy, it is important to remember that hair follicles are still forming and some children are bald on one side with patches on top. OTC

Resist the urge to style your child’s hair too severely. Loose braid causes no tension but braids that are too tightly done can destroy delicate, just forming follicles and your child’s hairline can be deleted before it has a chance to fully grow in. Shea Moisture and Cream of Nature, as well as Cantu Kids, can help with grooming your child’s hair and preventing

breakage at hairline and temples. For children who have lost temples, Gro Healthy Temple and Nape can help restore them.

Moisture is the keyword for growing, maintaining and preventing breakage on black children’s hair. When children make their debut in the world they are covered by the soft downy hair they had in the womb. However, that texture quickly falls away and is replaced by a more hardy texture. As textures evolve and children get their new hair textures on the way to getting terminal hair (usually after puberty), it is important to keep up with the ongoing changes to ensure the hair’s long-term health.

Best Practices

It is better to moisturize hair before combing or brushing it. Start at the ends and work your way down to the scalp. Pay close attention to the ends of hair, make sure they are moisturized and use your hands or fingers on them to separate tangles before using a comb or brush. It’s best to brush before combing.

Remember, moisture is not the same thing as oil. Oil can prevent moisture from getting into hair and greases definitely prevent moisture absorption. Shampoo, condition or co-wash hair and moisturize with a leave in. This should be wash-day best practice.

Now we are ready to style. For smaller children, loose braids or curls are quite appropriate, particularly for older, little ones who want to wear their locs loose and curly. If curly is on the menu, make sure that the hair has a little leave-in conditioner in it before applying curling custard, or defining jellies. Just remember the goal is to make hair ‘moist’ not ‘wet’. Add a few drops of oil to seal in the moisture.

Personally, I don’t like occlusive edge tamers for little girls. Sorry, I’m oldfashioned. I just think that little ones should wait until puberty to use gels on the hairline. I do, however, recommend Olive & Sunflower Oil Edge Tamer for younger girls. It’s a cream and works with the hair. #Babyhairforever.

Do make sure the child’s hair is clean because dirt can wear hair out. Make sure you wash the hair in one direction from the scalp to the ends. This keeps the cuticle smooth and improves shine. Use wide tooth combs, natural-bristle brushes, satin scarves, bonnets, and pillow covers. Do make sure you never finger comb or comb hair while it is dry. Do give your child’s hair a drop or two of oil every other day or so.

Prevention starts with pre-poo. It is a good idea, from time to time, to give your child’s hair a pre-poo - a method that involves saturating the scalp and hair with oil. Let it set under a conditioning cap for at least a half hour prior to shampoo, rinse excess and proceed with shampoo and conditioner. This wonderful treatment will help regulate scalp, keep scalp pliable, reduce dryness, and improve shine, flexibility, elasticity and strength.

If breakage does occur: first determine what kind of breakage it is and the extent of it. Small amounts of hair in the comb indicates that hair is dry and ends are most likely breaking off. Make sure to use a leave-in detangler or moisturizer prior to any combing or finger manipulations. If breakage is covering the bathroom sink and getting on the floor every time you style your hair then you may want to increase the child’s protein intake the hair. Shampoo hair, rinse well, towel blot and don’t rub. Use Olive & Sunflower Conditioning Treatment for (Kids). Apply generously; use hands to distribute on every strand. Cover with a conditioning cap, let set for 1 hour without a dryer and 20 minutes with a warm dryer. Rinse well and towel blot.

Do not rub, When rinsing conditioner, gradually decrease water temperature from warm to lukewarm to slightly, comfortably cool. This will aid in closing the cuticle and trap residual conditioner in the cuticle. Repeat the treatment for five to six weeks until the damage is no longer apparent.

It’s not easy being a parent, so hopefully, this helps a little bit. OTCs, share this info with your customers because informed customers tell their friends. Less than informed customers go where they can be informed.

Children’s Products

Did you know that children are in need of beauty products just like their parents? From shampoos and conditioners to lotions, kids need it all. There are plenty of tried-and-true products that parents always repurchase for their kids. We compiled the top 5 selling children’s products at Jinny Beauty Supply. Be sure to stock up!

1. Cantu Care For Kids Curling Cream

CTU07543

Why It’s the Top Contender

Parents love this curling cream, because it’s a styler that defines and nourishes the hair. It softens and strengthens strands with the perfect blend of pure Shea Butter, coconut oil and honey formulated without harsh ingredients. Perfect for little ones’ fragile coils and curls.

Highlights:

• Defines and tames fussy frizz

• Softens and strengthens strands

• Infused with shea butter, coconut oil & honey

2. Luster Pink Kids Easy Comb Detangler

LR684

Many parents will tell you that detangling their children’s naturally curly hair is probably the most challenging task of the week. That’s why the Pink® Kids Easy Comb Detangler is such a popular seller. This detangling product provides ease while detangling the curliest hair types.

3. As I Am Born Curly Organic Butter Balm

AIA120502

Made with organic ingredients, the As I Am Born Curly Organic Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough hair and skin a healthy, glowing appearance. Perfect for use on infants and children.

4. Africa’s Best Organics Kids Organic Conditioning Detangler CH152612

Parents love the idea of a product that offers multiple benefits. So it’s no surprise that many choose this Africa’s Best Organic Conditioning Detangler to not only detangle their children’s hair but to also condition it, as well. This item can also be used for styling.

5. Baby Sweet Baby Oil GARC70984

Baby oil is a must have for every parent. That’s why Baby Sweet Baby Oil is hard to keep on the shelves. Made with the highest grade of mineral oil, this popular baby oil forms a silky barrier to prevent excess moisture loss. As a result, baby’s delicate skin is left soft and moisturized.

GIBS Grooming

In the growing men’s grooming market, it seems like there’s a new product popping up every day. Beard balms, face and body washes; you name it, there’s a company making an answer for the male consumer’s problems. But brands like GIBS Grooming are standing out from the pack. With their multipurpose oils and edgy branding, GIBS has taken the men’s market by storm.

When asked why the company has become so successful, GIBS co-founder Brian ‘Gib’ Long gives credit to the company’s rebellious roots. “We don’t follow the rules. We wanted to create a brand that stood for the everyday man, with products that they weren’t afraid to use,” he said. “From our bright and different packaging to our tongue-in-cheek names, we definitely toe the line.”

OTC Beauty Magazine chatted with Long to learn more about the company’s start, its products and its plans for the future.

남성 미용용품 시장이 성장하면서 수염용 밤 (balms)이나, 얼굴이나 몸에 사용하는 세면 용품 등 매일 새로운 제품이 쏟아져 나오고 있습니다. 많은 남성용품 회사에서는 남성 고객들이 겪는 문제들을 해결할 수 있는

제품을 내놓는데, 그 중 GIBS Grooming 은 특히 두드러지는 회사입니다. 다용도로

활용할 수 있는 오일을 판매하며 유행에 맞춘

브랜드 홍보 활동을 하는 GIBS는 남성 용품 시장에 돌풍을 일으키고 습니다.

GIBS의 CEO이자 공동 소유주인 브라이언

‘Gib’Long씨에게 회사의 성공 비결을

질문하자 그는 회사의 반항적인 정신을 꼽았습니다. 그는 이렇게 말합니다. “저희는 규칙을 따르지 않습니다. 매일의 삶을 사는 남성들을 대표할 수 있는 브랜드, 남성들이 주저하지 않고 사용할 수 있는 제품을 만들고 싶었지요.” “눈에 띄고 차별화된 포장에서부터 우스꽝스러운 이름에 이르기까지 저희는 항상 유행을 따릅니다.”

OTC 뷰티 매거진에서는 이 회사의 창업 과정, 그리고 회사의 제품과 장래 계획에 대해 이야기를 나누었습니다.

OTC Beauty Magazine (OTC): What is your background in both this company and the beauty business? What is your role in the company today?

Long: Eclectic adventures lead me to the beauty industry, alongside my passion for fishing. I started in this industry with hair feathers, which came from fishing lure feathers. When that trend died, I found a new path to stay in the industry I enjoy so much through the connections made. My now business partner, Mike ‘Big Smooth’ Howland, bought a bagel shop from me, and what started out as a business deal over bagels and a cup of coffee, led to a lifetime friendship and one hell of a crazy endeavor into the beauty industry.

OTC: Please share the history of GIBS Grooming. How did this company come into existence and what is it founded on?

Long: I was walking IBS New York with a good buddy of ours, Tom Vaught, when he started to put oils into his beard and said that we should try it. Next thing you know, we’re seeing this huge beard movement where everyone is growing beards, and we knew it was the time to jump. After partnering up with some of the biggest brains in the industry, we set out to make our first products – our three flagship beard, hair and tattoo oils. From there, we continued to expand our line, focusing on high quality, manly products that work great, smell good and are made for the everyday man.

OTC: What need does this company meet among the OTC customer base?

Long: We bring a great men’s line to the table with products that not only work great and smell even better but are also all fortified with natural ingredients to help improve both your skin, hair and beard.

OTC: If you had to pick one product that is most symbolic of your company, which would you choose and why?

Long: Definitely any of our Beard, Hair & Tattoo Oils. I know that it’s more than one, but they are all awesome. We offer our three original fragrances, and we also have two Signature editions, that come in some really badass glass skulls. Our oils are the products that got this company started, and they are still some of our top sellers. Beyond that, they all have amazing fragrances, absorb quickly, don’t leave any residue, and leave your skin and hair softer, smoother and healthier than they were before.

OTC: Please describe the newest product, innovation or concept this company has developed.

Long: Late last year, we launched our Con Man Hair & Beard Pudding, which is a really unique product. It’s a hydrator, it’s a mild styler, you can use it in your beard, it’s great for textured hair. It really does so many things and, as always, smells great and is fortified with some great ingredients, including guar, burdock root and hydrogenated castor oil. To top it all off, it really does OTC 뷰티 매거진 (OTC): 회사를 설립하신

들여놓으셨는지 말씀해 주시겠습니까? 현재 회사에서 어떤 역할을 하고 계시나요?

Long: 제가 좋아하는 낚시를 포함해서 다방면에 걸쳐 모험을 즐긴 것이 미용 사업을 시작하는 데에 도움이 되었습니다. 처음에는 낚시 미끼에 사용하는 깃털에서 아이디어를 얻어 헤어 미용 사업으로 시작했습니다. 그러한 트렌드에 대한 관심이 떨어지면 관련된 다른 분야를 시도해서 제가 좋아하는 미용 분야의 사업을 계속 할 수 있었지요. 현재 제 비즈니스 파트어인 마이크 ‘Big Smooth’ Howland는 제가 소유하고 있던 베이글 가게를 매입해 주었습니다. 그렇게 해서 베이클과 커피를 포기한 대신 미용 사업을 시작할 자금을 마련할 수 있었습니다. 그 때의 인연으로 평생 우정을 유지할 수 있었고 미용 사업에 열정적으로 몰입할 수 있었지요.

OTC: GIBS Grooming 의 역사에 대해 이야기해 주시겠습니까? 회사가 어떤 상황에서 생겨나게 되었고 어떻게 발전해 나가게 되었나요?

Long: IBS 뉴욕 행사에 동료들과 함께 간

오일을 바르면서 우리도 해 보라고 권하더군요. 그

여러분도 알다시피 수염을 기르는 것이 큰 유행이 되었습니다. 저희도 그렇게 될 것을 내다보고 수염 관련 사업을 과감하게 시도했습니다. 해당 분야의 최고의 우수한 인재들과 파트너쉽을 맺고 첫 제품의 생산에 착수하여 수염 관련 3가지 주력 상품과 헤어 및 타투용 오일을 출시했지요. 그 때 이후로 제품의 영역을 계속 확장하고, 남성들에게 품질이 우수하고 효과가 좋고 향기도 좋은 제품을 제공하는 것을 목표로 삼았습니다.

OTC: OTC 고객들을 통해 어떤 점을 개선할 필요가 있다고 느끼게 되셨습니까?

Long: 단지 효과가 좋고 향기가 좋기만 한 것이 아니라 피부와 모발과 수염에 더욱 좋은 성분인 천연 재료를 저희의 모든 제품에 사용하기로 했습니다.

OTC: 회사의 상징과도 같은 대표 제품을 꼽으라면 어떤 제품을 꼽으시겠습니까? 그 이유는 무엇이지요?

Long: 물론Beard, Hair & Tattoo Oils입니다.물론 그 외의 다른 제품들도 모두 훌륭하지요. 저희 제품은 기본적으로 세 가지 향으로 제공됩니다. 저희에게는 두 종류의 시그니처 제품이 있는데 저희의 고유 마크인 공격적인 느낌이 풍기는 유리 재질의 해골 모양이 그려져 있지요. 저희의 오일 제품은 회사의 초창기부터 판매되었고 지금도 여전히 가장 많이 판매되는 제품 중 하나입니다. 그 외에도 아주 특별한 향을 내는 향수 제품은 흡수가 빠르지요. 이 제품을 피부와 머리에 아낌없이 써 보시면 이전보다 부드럽고 매끈하고 건강해졌다는 걸 느끼실 겁니다.

OTC: 최신 제품을 소개해 주시겠습니까? 회사에서 혁신하려고 했거나 발전시키고자 한 점이 있으시나요?

have the texture of a pudding; it’s crazy cool! We’re also releasing another different product in September, which is our Showman Water Wax. It’s a light to medium hold hybrid type product, that features the styling abilities of a pomade, with the feel and texture of wax, all with a super high shine finish. It is going to be another killer product, I just know it.

OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Do you utilize your website and/or social media channels regularly?

Long: We are always keeping our website upto-date, as well as our social media. You can find updates, new product announcements, education and more. We try and share it as many places as possible to make sure that it is accessible to anyone and everyone. You can find us on our website (www. gibsgrooming.com) or on Facebook, Instagram, Twitter, Pinterest and YouTube @gibsgrooming.

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how has the company met consumer demand for it?

Long: 지난 해에 저희는 Con Man Hair & Beard Pudding 제품을 출시했습니다. 정말 특별한 제품이지요. 수염에 사용하는 제품으로 수분을 유지시켜 주며 부드럽게 스타일링할 수 있게 해 주어 특히 뻣뻣한 털에 제격입니다. 그 외에도 다양한 기능이 있으며 향기가 좋고 구아나 우엉 뿌리, 수소첨가 피마자 오일과 같은 훌륭한 재료를 사용해 만들기도 합니다. 무엇보다도, 이 제품은 푸딩과 같은 질감을 가지고 있습니다. 정말 좋지요! 9월에는 다른 제품인 Showman Water Wax 도 출시할 예정입니다. 세팅력이 약하거나 중간 정도인 제품으로 하이브리드 타입의 제품인데 포마드와 비슷하게 스타일링할 수 있으면서도 왁스의 느낌과 질감을 가졌으며 광택은 아주 강한 제품이지요. 또 하나의 대박 상품이 될 겁니다.

OTC: 소비자들과 스토어 오너들에게

출시되는 제품과 제품 사용 및 정보를 어떻게 알려 주셨습니까? 웹사이트 그리고/혹은 소셜 미디어 채널을 정기적으로 사용하셨나요?

Long: The biggest trend we’ve seen is one that started several years ago but has continued to snowball, and that is men really taking an interest in their grooming routines. The evolution of the men’s styles over the years is quite something, and today, more men are not only using more products, they are wanting more products that are specifically for them. This is where we come in. We make sure every guy has got what he needs, from stylers and soaps to body wash and beard oils.

OTC: What tips do you have for OTC beauty supply store owners on how to best market your products to consumers?

Long: Let the consumer smell it, touch it, feel it (if you can). We always say our products will sell themselves if you just give it the chance. Like I mentioned before too, all of our products are fortified with ingredients that help to benefit both the skin and hair. It doesn’t matter what product it is, you will find something in that will help improve texture and health in the long run.

Long: 저희는 웹사이트와 소셜 미디어에 항상 최신 정보를 올립니다. 그러한 곳에서 최신 정보와 새로운 제품 광고 및 교육 내용도 찾아 보실 수 있습니다. 저희는 누구나 정보를 접할 수 있도록 가능한 한 많은 방법을 동원하려고 노력하고 있습니다. 저희의 웹사이트(www.gibsgrooming. com)나 페이스북, 인스타그램, 트위터, 핀터레스트와 유투브@ gibsgrooming를 통해 저희를 만나실 수 있습니다.

OTC: 가장 최근에 미용 분야에서 특히 어느 부분이 가장 유행했으며, 귀하의 회사는 소비자의 요구에 맞추어 어떻게 대응했습니까?

Long: 몇 년 전부터 가장 유행한 부분을 꼽으라면 남성이 이전보다 미용에 훨씬 더 관심을 가지게 되었다는 것인데 지금도 점점 더 유행하고 있습니다. 최근 남성의 스타일은 굉장할 정도로 진화해서 남성들은 이제 더 많은 제품을 사용하는 것에 더해 자신에게 꼭 맞는 제품을 원하고 있습니다. 저희는 이러한 추세에 맞추어 모든 남성들이 스타일링 제품, 비누, 바디워시, 수염용 오일에 이르기까지 자신들이 원하는 제품을 얻을 수 있도록 노력하고 있습니다.

OTC: OTC 뷰티 서플라이 오너들이 귀 회사의 제품을 보다 잘 판매하기위해 적용해 볼 수 있는 유용한 팁이 있다면 알려 주시겠습니까?

Long: 고객들이 향기를 맡아 보고, 만져 보고, 가능하다면 느껴 보게 해 주시기 바랍니다. 저희는 저희 제품이 기회만 주어진다면 잘 판매될 것이라고 확신합니다. 앞서 말씀 드린 것처럼 저희의 모든 제품은 피부와 모발에 좋은 재료로 만들었습니다. 어느 종류의 제품이든 관계 없이, 모발의 질감이나 건강에 도움을 줄 것입니다.

OTC: 귀하의 회사는 지난해에 무역 박람회에 참가했나요?

OTC: Does this company participate in any trade shows throughout the year? If so, which ones, and why do you find these helpful for both manufacturing companies and visitors?

Long: We are always expanding our tradeshow list, but some of the major ones you can find us at are ABS Chicago, Premiere Orlando, and the Nashville and Charlotte Fashion Focuses. We also participate in Cosmoprof’s Best of the Best Men’s Grooming shows across the country, throughout the year as well. Plus, our amazing team of 22 talented educators can be found at any number of barber battles around the nation – they never stop!

만약 참가했다면 어느 박람회에 참가했으며, 그러한 박람회가

제조 회사와 방문자 모두에게 도움이 되는 이유는 무엇이라고 생각하십니까?

Long: 저희는 참가하고자 하는 박람회를 계속 늘리고 있습니다. 저희가 참가하는 주요 박람회 중에는 ABS 시카고, 프리미어 올란도, 내슈빌 앤드 샬럿 패션 포커스 등이 있습니다. 저희는 또한 지난해에 국가 규모로 열리는 Cosmoprof의 베스트 오브 베스트 남성 미용용품 쇼에 참여하기도 했습니다. 그에 더해 22명의 재능이 뛰어난 교육자들로 이루어진 팀은 국내의 미용사 대회에 여러 차례 참여했고 도전을 멈추지 않고 있습니다!

OTC: What are the company’s goals for 2018? Any big news or plans you can share?

Long: As I mentioned, we now have 22 amazing barbers and stylists on our educational team, which is what we really brought to the forefront this year; education. We plan to keep growing both our team and our offerings over the remainder of the year, and well into the future.

OTC: 2018년에 달성하고자 하는 회사의 목표는 무엇인가요? 알려 주실 수 있는 큰 뉴스나 계획이 있으십니까?

OTC: What final thoughts would you like to share with OTC readers about GIBS Grooming and/or the beauty industry in general?

Long: If you haven’t yet, you need to pick you up some product and Get on the GIBS Train!

Long: 이미 말씀드린 것처럼 저희는 22명의 훌륭한 미용사들과 스타일리스트로 이루어진 교육 팀을 보유하고 있습니다. 저희는 올해의 그러한 팀을 통해 ‘교육’ 을 베푸는 것을 목표로 하고 있습니다. 저희는 올해 남은 기간 동안 교육 팀을 계속 육성하고 교육을 베푸는 활동들을 계획하고 있습니다. 앞으로도 계속 그렇게 할 것입니다.

OTC: 마지막으로 OTC 독자들에게 GIBS Grooming 에 대해 그리고/혹은 일반적인 미용 산업에 대해 어떤 말씀을 해 주고 싶으신가요?

Long: 아직 저희 제품을 사용해 보지 않으셨다면 한 번 사용해 보시면 좋겠네요. 한 번 사용하시면 놓치고 싶지 않으실 겁니다!

Company Information

Company Name: GIBS Grooming

Address: 110 N. College Ave, Suite 2

Website: www.gibsgrooming.com

Contact Number: 1.844.GIBSMEN (442.7636)

Years in business: 4 – Founded in 2014 회사 정보

회사명: GIBS Grooming

주소: 110 N. College Ave, Suite 2

웹사이트: www.gibsgrooming.com

연락처: 1.844.GIBSMEN (442.7636)

사업 기간: 4년 –2014년에 설립

THE ESSENTIALS

Products to Stock

Some items are just too good to pass up, regardless of the season. Essential beauty and grooming products are always going to be on trend, so stock up on these popular products.

CURL SMOOTHER

The Just for Me Natural Hair Milk Curl Smoother is the best for coily, kinky, curly twist outs. Just in time for back to school, this versatile product hydrates and detangles for easy styling. Smooths kid curls and reduces frizz for gorgeous looking twists. When twists are taken down curls and coils look shiny, soft and healthy.

HYDRATION COLLECTION

Maui Moisture was inspired by handpicked and handcrafted ingredients that can be found on tropical islands like Maui. Most shampoos and conditioners start with deionized, chemically-treated water as their primary ingredient. Maui Moisture starts with a unique blend with aloe vera juice is infused with pure coconut water.

Moisturize hair with the Maui Moisture Heal + Hydrate Conditioner and the rest of the collection, made with creamy Shea Butter whipped into a hydrating blend, along with coconut and macadamia oils. The result of use is deeply quenched, nourished and softened strands.

BEARD OIL

The Nappy Styles Beard Oil Carnal is a lightweight beard and hair oil is enriched with Vitamin E, Shea Butter and Black Castor Oil, and is the perfect blend to add shine and moisture to the beard, hair and skin. It rehydrates dry hair and skin, and adds brilliant shine to beards. Helps thicken and fill in beard spots.

CLIPPER TIPS

Tools & Tips for Styling Children’s Hair

by Kenny Duncan

For new professionals and at-home clipper cutters, styling children’s hair can be one of the most difficult things to do. Many of the challenges stem from choosing the wrong tools and using the wrong techniques. Most young children are not comfortable being in the barbershop in the first place. Then barbers come at them with loud and uncomfortable tools, and it just make things worse. Thankfully, Andis makes a variety of tools that are great choices for clipping kids’ hair.

Using tools with quiet-running motors, such as the ProAlloy™ clipper or the SpeedMaster clipper, will keep a child from leaning away from his barber. In fact, the ProAlloy uses patent-pending XTR™ Technology to make it cooler and quieter than other clippers. In general, magnetic motor clippers produce the least amount of sound, followed closely by pivot motor tools. Clippers with large motors, such as some detachable blade designs, can be louder and should be avoided with timid children. The same rule applies to trimmers. The T-Outliner® trimmer is a magnetic motor tool that is both classic and quiet. Additionally, any trimmer in the Andis Slimline series, such as the SlimLine® Pro Li cordless trimmer, will deliver quiet cutting performance for professionals wanting to use quieter tools on children.

Children’s Haircutting Tips

• Use quiet-running clippers – Try the ProAlloy™ or SpeedMaster®.

• Avoid large, powerful detachable blade tools.

• Keep it fun – Use a toy or a treat as a prize for holding their chin down while you trim their nape.

• Use the Andis SlimLine Pro Li trimmer on the nape –The cordless design delivers added freedom and the comfort edge finish on the blades helps reduce scratches and client discomfort.

• Use attachment combs instead of clipper-over-comb cutting technique – The precise size of an attachment comb and the hair it leaves behind is always going to consistent, even when the child is moving.

Visit andis.com to find out which tools are best for you.

your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

INTRODUCING OUR

COCONUT CRÈME

ULTRA-CONDITIONING RELAXER SYSTEM

Enhanced with 100% Pure Coconut Milk, and infused with Flaxseed Oil, Grapeseed Oil, Avocado Oil, Argan Oil, and Aloe, this new and improved treatment delivers Superior Straightening while maintaining hair’s natural strength and nutrient-rich moisture.

Our Exclusive, Professional-strength Cuticle Stabilizer instantly lowers and normalizes your hair’s natural pH level, helping to rebuild and strengthen your strands.

For amazing, long-lasting results, use our entire COCONUT CRÈME Collection...

THERAPY TRENDS

The Inclusivity of Texture and Tones

by Elayne McClaine

The world of beauty is an amalgam of textures and tones. The hair care category is governed by how loose the curl pattern or texture. The skin and cosmetics category is governed by shades and under tones. Consumer marketing should be inclusive at the OTC store level, online and throughout the globe. In the past, major manufacturers attempted to attract consumers by acquiring diverse beauty brands. This was thought as the ideal way to attract existing relaxer brands for non-white customers. Global inclusivity has strategically created brands that deliver beauty to many cultures. The fact that three-quarters of the global population is multicultural, multiracial or created from ever exotic mixes of texture and tones makes inclusivity a sounder business proposition. Many OTC neighborhoods are becoming more diverse. It’s the way of the world. Beauty is a concept that should be positioned to all consumers based on their physical hair texture or the nuances of their skin tone. From a scientific perspective there are over 65 identified skin tones. Each of the major cosmetic brands in mass, drug and department stores of shade choices that are inclusive of their entire market. Consumers respond favorably to multiple product selections under one brand in one section of the store.

One of the strongest hair care brands on the planet now markets all their products to all their consumers—African, Hispanic, Asians and Indian and Caucasians. These firms are represented by diverse range of spokesmodels. Brands are no longer targeted to a particular ethnicity. Brands are offered to a wider audience who are invited to share in the full range of beauty experiences. Inclusivity suggests an in-depth focus on product performance rather than ethnic imagery. The inclusivity of textures and tones builds stronger brands and invites more store traffic.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Well Worth the Wait: Wahl Professional’s 5-Star Cordless Senior Launches in the U.S.

Actions speak louder than words. And by combining two words for the first time, Wahl Professional will make the act of cutting hair easier than ever with their newest advancement: the Cordless Senior.

After a long-awaited unveiling, it’s finally available in the U.S. market. “The Cordless Senior is something you always wished for as a barber but would never believe could happen in a million years,” says Wahl Education and Artistic Team (W.E.A.T.) member Garland “G-Whiz” Fox.“And here it is, the Cordless Senior, the most powerful Wahl cordless clipper hands down.”

For barbers and stylists looking for a heavy duty cordless clipper with strong cutting power, the new Cordless Senior is the tool to take precision on-scalp fading, clipper-over-comb and bulk hair removal clipper techniques to the next level.

“It has been amazing to hear the buzz around the world about the launch of this clipper,” says Anne Marie Kollias, National Sales Manager for Wahl Professional. “The iconic corded Senior is celebrating 65 years on the market this year, and we are thrilled to now introduce the Cordless Senior and provide more options for barbers and stylists.”

The build-up to the release of the Cordless Senior has been captivating artists and audiences through a mutual excitement for the launch.

“As each day passed, globally the hair world spoke and tuned in on what was happening,” said W.E.A.T. member Julius ‘Caesar’ Arriola, who attended Salon International last October for the launch of the Cordless Senior in the U.K. “Everyone wanted a piece of the action, whether they were at the show or not.”

durable performance…all without a cord holding me back.”

Running on a lithium-ion battery (70-minute run time) with a powerful motor and precision cutting blade, the impact this tool cuts with places it at the forefront of haircutting technology.

Additional features, such as a 5-Star surgical fade blade, higher blade speed, more torque, a powerful cordless motor, and heavy duty aluminum cover lid and iconic design all make the Cordless Senior an elite tool within the industry.

Describing how the Cordless Senior compares with the Cordless Magic Clip, Fox remarks:“There is no way to pick one and not the other. The Cordless Magic Clip and Cordless Senior are unique in their own ways and you need to have both or you’re not official.”

Both blades are flat precision, with the allowance of zero-gapping. The Cordless Magic Clip boasts a unique stagger-tooth blade which makes smooth blending effortless, while the Cordless Senior blade quickly removes hair with laser-sharp accuracy.

“Both tools demand their own pedestal, but work very much handin-hand with each other,” says Arriola.

The precision, speed and power of the Cordless Senior was demonstrated by W.E.A.T.’sGarland “G-Whiz” Fox on the Wahl Professional stage and in the classroom at the Bronner Brothers International Hair Show in February.

“That was the first and only time that the Cordless Senior was available in U.S., and it sold out on the first day of the show,” says Fox. “We reserved one to be awarded to a Wahl class participant who came to the stage afterward and could answer five questions in one minute. The winner, who answered everything right, plus the competitive nature of this, that’s how bad people wanted to get the Cordless Senior. “

The Cordless Senior is at the forefront of design and technology. In the industry where almost everyone is looking for cordless alternatives, the Cordless Senior is the premier option, combining high-performance, precision technology with nostalgic historic value.

“It’s absolutely one of my favorite tools,” says Arriola. “It doesn’t fail to deliver exactly what it’s made for: Precision, power, and

“Picasso could never have made his art with one brush and one paint color,” adds Fox. “The blade on the Magic Clip and power and precision of the Senior give you the perfect fade. Knowing what tool you have and how to use it, puts you above the average in your cutting skills.”

As for maintaining your tools, the first step begins with reading the instructions on how to extend the life of the motor and preserve the blade.

“Proper oil and cleaning are key,” says Fox.

“As always, be sure to use Wahl Blade Ice after every haircut,” says Arriola. “Then use Wahl Clini-Clip Disinfectant Spray to ensure full sanitary conditions for everlasting performance and routinely follow the 5-point oil process using Wahl Oil to keep the blades running smoothly.”

Barbers and stylists who are looking for a lightweight but remarkably powerful clipper with even more cutting versatility will be ready to increase their artistry with the Cordless Senior.

“I believe this clipper will be a favorite of our long-time Wahl fans and will attract a new fan base looking for a lot of power in a cordless option,” says Kollias.

“It’s just different,” says Fox. “It’s a different feel, different flow, it’s almost magical.”

For more information about the launch of the Cordless Senior, please visit www.wahlpro.com

Is Beauty Ready for Transparency?

Transparency Perception Survey and

Research:

How the Beauty Industry Can Answer the Consumer Demand for Transparency

FIT Cosmetics and Fragrance Marketing and Management Graduate Program’s 2018 Capstone Research Presentations

NEW YORK, June 20, 2018 /PRNewswire-USNewswire/

-- Consumers around the world are demanding transparency and authenticity in every facet of their lives. This is manifested in our political climate, in the fast-changing world of advertising, in our fixation on natural and organic foods—and, increasingly, in the call from consumers for transparency in beauty. But what does “transparent beauty” really mean? Is it a call for clean cosmetics? Is it a demand for insight into how our beauty companies source their innovations and run their business? Or something else entirely?

“The rise of technology and access to information on demand has shifted control to the individual. Newly empowered consumers, now more knowledgeable and vocal than ever before, are adding to the erosion of trust that fostered the current demand for transparency,” stated the beauty industry professionals in the Fashion Institute of Technology’s Master of Professional Studies program in Cosmetics and Fragrance Marketing and Management (CFMM) at the program’s annual Capstone Research Presentations, sponsored by Coty Inc., on June 13 in New York City.

“The outstanding 2018 CFMM research on transparency spoke to the topic in a very modern way that has value to both retailers and brands, and the research identified actionable short- and long-term solutions for industry,” said Norman de Greve, chief marketing officer, CVS Health, and keynote speaker at the presentations. “CVS Health has heard the consumer’s demand for transparency and initiated several new programs to provide visibility on ingredients and authentic beauty images in brand advertising for beauty products in our stores.”

To reach their conclusions, the 2018 CFMM graduate students examined data, conducted extensive global research, designed and fielded the 2018 FIT Transparency Perception Assessment Survey, and interviewed industry executives, focusing on two key areas: (1) Clean Beauty—transparency as it pertains to brands and products; and (2) Glassbox Organizations—corporations thriving in a transparent world.

The following are highlights of their findings, predictions, and business imperatives.

2018 FIT Transparency Perception Assessment Survey:

The proprietary survey discovered that consumers crave communication, accountability, and values from both brands and beauty industry employers. Lack of transparency is impeding the consumer path to purchase as well as the employee pursuit of purpose.

• 72 percent of consumers want a brand to explain what the ingredients do.

• 42 percent of respondents feel that they do not get enough information from brands on ingredient safety.

• 60+ percent of consumers want brands to identify sources for ingredients.

• 90 percent of respondents believe natural ingredients are better for them; however, only 10 percent of respondents use products made only with natural ingredients.

• 74 percent of consumers agree to share their data if they are getting something in return.

• 82 percent of the working population chooses their next job because the company’s culture and mission align with their values.

• The beauty industry is 72 percent more likely to rank company culture as the top reason for employment over the general population.

• 55 percent of participants within the beauty industry said they do not have enough clarity or information about career progression. This is two times the rate of the general population.

Clean Beauty:

The emergence and growth of the clean beauty movement is a symptom of consumers’ growing mistrust in the beauty industry and is likely only the tip of the iceberg. As consumers aim to gain control of their lives by making more informed decisions, beauty brands are at risk of losing customers due to a lack of transparency. What used to be a linear purchase decision journey has transformed into an ever-evolving maze, and brands need to adapt. The time has come to replace the proverbial “mirror” with clear glass. By embracing technological innovations, prioritizing relatability, and putting control into the hands of consumers, brands have the opportunity to evolve beauty industry practices, rebuild trust, and reinvent the way consumers view the beauty industry.

The following four elements represent a transparency gap that exists between brands and consumers. The graduate research culminated in the creation of the Clear Beauty Radical Transparency Model. By addressing the four elements of knowledge, authenticity, relatability and collaboration, brands can bridge the gap.

• Knowledge: There is too much data and not enough information. The lack of clear information is impeding the path to purchase. Consumers are turning to naturals because they think green is clean. Companies need to: 1) Empower consumers through education by making owned media platforms an encyclopedia and share short, “snackable” content. 2) Leverage Google Translate and Google Lens technology to create the clearBEAUTY app, which will allow consumers to translate ingredient lists and to comparison shop in real time.

continued on page 90

Industry News

• Authenticity: Knowing what is in a product and what it does is not enough. Consumers want to authenticate where it comes from and what it claims to do. Companies need to: 1) Ensure authenticity and protect consumers by adding clear dates to all products: batch date, production date, and expiration date. 2) Leverage blockchain and crypto-anchor technology to validate the product journey from source to skin, while also combating the industry’s gray market and counterfeit problem.

• Relatability: Consumers want brands that are reflections of themselves. The new consumer collective trusts one another and wants to have a dialogue with brands. Companies need to: 1) Listen to consumers and leverage conversational commerce to guide product development and build advocacy. 2) Leverage the growth of the consumer genetic testing market to provide hyper-personalized product recommendations and foster “communities of you.”

• Collaboration: Niche or heritage, mass or prestige, retailer or distributor, partner or competitor, the industry must come together to answer the consumer demand for transparency.

Glassbox Beauty:

In order to achieve success now and in the future, companies must create a structure to respond to these growing demands. This means laying a foundation that allows for responsible and transparent corporate governance. In a world where information is impossible to hide and constant change is the norm, companies— like countries—are being held to a new level of scrutiny. It is not enough to talk the talk: action is required. If not, employees and consumers will migrate.

Organizations must prioritize the following three measures to not only to secure their own future, but the future of society. Obviously, organizations cannot succeed in a failing society and, therefore, must take responsibility for the welfare of citizens where governments have fallen short. The graduate students recommend that brands and corporations provide internal and external perspectives on identity, security, and opportunity. To that end, they have developed a model, called the “Insumer Loop,” which empowers the “insumer”—the convergence of the individual as consumer and employee.

• Identity: It is of the utmost importance that brands, and corporations establish and communicate the values for which they stand. The research further revealed that to grow their community, companies must: 1) Implement ongoing recruitment processes that leverage all employees, and 2) build an employee experience using modern human resource tools.

• Security: Companies that prove they have employee and consumer safety and well-being in mind—and are able to communicate this transparently—will continue rise to the top, flushing out entities that do not. To gain trust, companies must ensure accountability by: 1) providing 360-degree feedback at all levels; 2) creating fairness and championing their best promoters; and 3) offering incentives by regularly reassessing salaries and clearly communicating progress.

• Opportunity: Workplaces and brands that acknowledge individual opinions and empower people to create impact will benefit from continued loyalty, while those that refuse will

be phased out of the consideration set. To cultivate loyalty, brands must: 1) Embrace mobility at all levels to satisfy internal curiosity, and 2) Create equality by reducing biases.

Video of the event, white papers, and infographics of 2018 FIT Transparency Perception Assessment research are posted for public view here. High resolution photos can be downloaded here.

About FIT

The FIT Master of Professional Studies (MPS) in Cosmetics and Fragrance Marketing and Management (CFMM) program, one of seven advanced degree programs in FIT’s School of Graduate Studies, was developed in collaboration with industry as a leadership development program for outstanding mid-career executives. Global luxury firms including Chanel, Shiseido, Estée Lauder, and LVMH, and global consumer packaged goods companies including Coty, L’Oréal, and Unilever, nominate talented emerging executives to participate in the two-year program. The CFMM program has become the beauty industry’s recognized think tank, producing high-level research presented to industry executives and organizations, and during specialized panels, symposia, and forums in both academia and industry. Visit fitnyc.edu/cfmm.

FIT, part of the State University of New York, has been a leader in career education in art, design, business, and technology for almost 75 years. Providing its 9,000 students with an uncommon blend of hands-on, practical experience, theory, and a firm grounding in the liberal arts, FIT offers a wide range of affordable programs that foster innovation and collaboration. Its distinctive curriculum is geared to today’s rapidly growing creative economy, including fields such as computer animation, toy design, production management, film and media, and cosmetics and fragrance marketing. Internationally renowned, FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the new creative economy. Visit fitnyc.edu.

About Coty Inc.

Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color and styling, and number three in color cosmetics. Coty operates three divisions— Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., visit coty.com.

Andis Company Graduates Seven Interns from Project SEARCH Workforce Development Program

STURTEVANT, WI (June 19,2018)– This month, seven interns from the Project SEARCH workforce development initiative completed their six-month long program at Andis Company where they learned transferrable work skills to prepare them for future employment. Upon completion of the program, all seven graduates received job offers at Racine-area companies. Four interns were hired by Andis to join its Assembly team where they will help build the company’s clipper and trimmer products used by hair professionals and animal groomers worldwide.

“We’re excited and honored to have helped these young people gain real-life experience and develop skills they need to obtain sustainable employment,” said Matt K Andis, President of Andis Company. “The Project SEARCH partnership exceeded our expectations.”

Project SEARCH is an initiative led by Easterseals Southeast Wisconsin in partnership with the Department of Covational Rehabilitation, Racine Unified School District, Department of Health Services, the families and the interns. The partnering organizations provide internships from September through early June in professional work environments with the foal of providing young adults with marketable, competitive and transferable skills that lead to employment. Eighty percent of Project SEARCH graduates have found community-based employment through the program.

The Project SEARCH program at Andis Company is one of many sites in Wisconsin. When school starts in the fall of 2018, there will be 27 active programs. The application process for the 2018-19 work program is now open. For more information on the Project SEARCH program contact Allyson O’Leary, Project SEARCH Manager, at allysono@eastersealswise. com, or by calling (262) 953-2206.

Summer Beauty That Sizzles Without The Burn: Tips From L’Oréal Paris On Making The Most Of The Season

NEW YORK, June 19, 2018 /PRNewswire/ -- Summer often means jam-packed weekends with endless events, leaving less time for self-care. L’Oréal Paris is here to share ways around these warm weather realities that leave hair shiny, skin bronzed, and lips tinted to color perfection.

EXTENDED HAIR COLOR

The last thing you want to think about when enjoying a sunsoaked summer is carving out time to visit a salon or taking on the task of coloring your hair at-home. Simple tweaks to your daily routine, like the UV protection offered by a daily shampoo and conditioner such as Elvive Color Vibrancy, can go a long way in preserving rich, shiny color.

“When on-the-go, I love to recommend Magic Root Cover Up to my clients,” notes Kellon Deryck, consulting hair stylist for L’Oréal Paris. “I can’t always be with them, and clients aren’t as regular with touch-ups in the summer months, so this solution is the next best thing. Just throw into your carry-on and spritz directly onto roots to address grow-out and grays.”

BRONZE WITHOUT THE BURN

SPF protection is advised for daily use, but what to do if a bronzed glow is what you crave? The only safe way to tan is to use a selftanner. Enter Sublime Bronze Hydrating Self-Tanning Milk Medium, which is designed to gradually deliver an even, bronzed glow while softening and nourishing skin. It provides a bronzed glow within hours of application, and it gradually deepens your skin tone for buildable glow all year round with continued use over time. Start by cleansing and exfoliating your skin, then smooth the self-tanner evenly over your body, using sparingly around your joints (knees, elbows, and ankles). Wash your hands and wait until the self-tanner has dried before getting dressed.

Another easy tip to hide roots is by changing your part. Try a deep side part for maximum root coverage. As a bonus, a deep side part will add some major oomph to the look of your hair. This is a particularly great idea for those with fine or thin hair in need of an extra lift, but just about any hair type or texture will look beautiful with a deep side part. Spritz with Elnett Precious Oil Satin Hairspray to help keep your hair in place but still retain movement.

NO MAKEUP MELTDOWNS

Whether or not you’re spending the afternoon outdoors, waterproofing your makeup is an absolute must in the summertime. Heat, sweat and humidity can easily leave your makeup running. Skip the foundation all together and opt for a tinted moisturizer with SPF, then let your lashes be the star of the show by using a volumizing, waterproof mascara. A tip for ensuring your mascara goes on smoothly is to apply the Lash Paradise Mascara Primer/Base first—which will condition your lashes and enhance mascara wear. Bold lashes that won’t budge and a fresh face is all you need for the perfect summer day makeup, sans any meltdowns.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

COSMOPROF NORTH AMERICA (CPNA) INTRODUCES BEAUTY PITCH ANGELS 2018 AT UPCOMING EVENT

--Exclusive Opportunity for Rising Beauty Brands to Connect with Qualified Investors --

May 15, 2018, Las Vegas, NV— Cosmoprof North America (CPNA), the only all-encompassing, award winning, businessto-business beauty event in North America, introduces BEAUTY PITCH ANGELS 2018. The new program was created after the debut BEAUTY PITCH 2015 competition as a way to bring private equity and venture capitalists together with some of the latest industry innovators.

Interested brands must apply online and pre-selected companies will be invited to pitch live to a group of prominent angel investors at Cosmoprof North America, taking place at the Mandalay Bay Convention Center in Las Vegas, July 2931st, for the chance to walk away with a business-building cash infusion and brand exposure at the event.

live to investors. The entrepreneurs must be prepared to make a presentation to as many as six investors in the room at a time, and be willing to show their current sales, distribution model, market opportunities and intended use of funds..

“Being able to offer our attendees the opportunity be seen by a wide group of qualified investors while simultaneously gaining further visibility and networking opportunity at the largest B2B beauty event is unparalleled,” says Ciocan. “For the investors it’s equally thrilling since they too are given the rare chance to see so many viable business investment opportunities in one event.”

“CPNA has a long and steady reputation for providing truly one-of-a-kind programs that propel brands forward and is unique in its ability to attract major private equity groups,” says Daniela Ciocan, Marketing Director at CPNA. “We used key insights from the debut BEAUTY PITCH 2015 competition to arrive at this year’s format which is all about efficiently bringing truly qualified investors and target companies together for impactful opportunities.”

The program is open to qualified Professional Beauty Association (PBA) members, Cosmoprof North America (CPNA) exhibitors and existing beauty companies with at least one original product and $500k in revenue. Selected companies will be invited to present their business model and request funding to interested investors during a 15-minute closed-door pitch on Sunday July 29th. All applicants will have the opportunity to be reviewed by all participating investors – while only some will be selected to pitch

The BEAUTY PITCH ANGELS 2018 event will take place Sunday, July 29, beginning with a 12 p.m. roundtable entitled “Destination: Exit Point. Investor’s Corner” hosted by FORBES Magazine. The investment pitches will follow from 1 p.m. to 5 p.m.

Registration for both entrepreneurs and investors now is open through June. For more information, please visit http://cosmoprofnorthamerica.com/exhibition/ beauty-pitch-angels-2018-at-cosmoprof-north-america/ or contact CPNA@Cosmoprofnorthamerica.com

For general information, visit: www.cosmoprofnorthamerica.com

Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

CPNA is the largest award-winning business-to-business cosmetics and beauty exhibition in the Americas, with more than 1,300 exhibiting companies from more than 40 countries. The three-day event provides the more than 36,000 attendees access to industry key decision makers and cutting-edge independent beauty brands on a national stage.

REP RAP

Based in sunny Santa Monica, California, Branco Sales & Associates, LLC is a new manufacturers’ rep agency that “establishes integrity to provide the best for our clients’ needs and not just for our financial gain,” according to founder and owner Lynn Branco.

OBITS

The firm, which celebrates its first anniversary in June, covers 13 states—Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming—plus El Paso, Texas. The firm’s current portfolio includes Queen Helene, Tigi and Solano, along with 12 others. Lynn started her career in administration, working for companies such as Ernst & Young, Caltrans, and Lotus, a division of IBM. In 2003, she entered the professional beauty industry when she joined Louis & Associates, LLC as an office manager/ sales assistant. She worked there for 13½ years, and when Gary Louis, principal, died in 2017, she decided to start her own agency. Branco Sales & Associates was born.

Today, she and her team have more than 100 years of sales experience combined, which they use to help both the brands they rep and their customers introduce new products to the market, grow their businesses, solve challenges and when the time comes, sell their businesses.

Henkel recently appointed Christoph Kaul to the role of general manager of Kenra Professional. In his new role, Christoph will be responsible for leading and developing the Kenra Professional team, building upon the brand’s ongoing commitment to innovation, which began in 1929 in Indianapolis. He will oversee the brand’s approximately 70 employees out of Henkel’s Beauty Care Hair Professional Headquarters in Culver City, CA.

Christoph joined the Henkel Beauty Care team in 2013. His most recent role prior to this appointment was vice president of marketing for Kenra Professional. His background includes over 10 years in the professional beauty industry, with roles in sales, local marketing and global marketing with leading beauty care companies.

Eric Berger sent the following to the Beauty Industry Report: “It’s with tremendous sadness that we must tell you that our dear friend Bruce Ungar has died. For more than 10 years, Bruce battled a dreaded disease that overcame his entire body. He had continued to fight like the warrior we all knew him to be. He is now at peace where he will be able to watch over his family and friends.”

Bruce had worked the Upstate New York/New England territory for BTB Sales & Marketing for the past 15 years. Prior to that, he worked for Oster as a regional sales manager. Says Eric, “One of Bruce’s last wishes was for Brian Ungar to join the BTB Sales Team. He was able to mentor his son the past year and while Bruce can never be replaced, Brian has stepped up and made his dad very proud. Bruce will always be on our minds and we’ll continue to talk and think about him for a long, long time. He will always be remembered first as a man who adored and loved his family, then as a person who loved his job and could absolutely talk about business all day long.

Bruce is survived by his wife, Donna, children Brian and Ronna Ungar, and Michelle and Matt Sloan, granddaughter Bonnie Ungar and father Marvin Ungar.

SHOW CALENDAR

AUGUST | SEPTEMBER

WHEN WHAT WHERE CONTACT

August SpaHive Mini MasterMind & Pop-Up Boutique Cleveland, Ohio spahive.com

August 4-6 Bronner Brothers Mid-Summer Show Atlanta, GA 800-547-7469, bronnerbros.com

August 4-6 Keune Creative Color Atlanta, GA keuneeducation.com

August 5-7 Strategies How to Recruit & Retain Staff Centerbrook, CT strategies.com

August 6-9 World Massage Festival/Hall of Fame Las Vegas, NV worldmassagefestival.com

August 8-9 The Spa Buzz Retreat Rocky Mountain Region, TBA thespabuzz.com/retreats

August 9-12 Aesthetic Everything Beauty Expo Scottsdale, AZ https://aestheticeverything.com

August 12-13 Keune Next Level Cutting Atlanta, GA keuneeducation.com

August 12-13 Keune Next Level Color Atlanta, GA keuneeducation.com

August 12-15 Toronto Gift Fair Toronto, ON, Canada cangift.org

August 13 National Aesthetic Spa Network Event Overland Park, KS http://nasnpro.com/event/

August 19-20 Keune Blonde Out Atlanta, GA keuneeducation.com

August 19-21 Strategies Skill Certification: Team-Based Pay Centerbrook, CT strategies.com

August 20 Evo Commit to the Chop 2.0 Los Angeles, CA education@evohair.com

August 22-23 Indie Beauty Expo New York, NY indiebeautyexpo.com

August 23-26 State/RDA Sales Conference Kansas City, MO saloncentric.com

August 25-27 NACDS Total Store Expo San Diego, CA tse.nacds.org

August 26 Keune Beyond True Beauty Atlanta, GA keuneeducation.com

August 26-27 Keune Texture Chicago, IL keuneeducation.com

August 26-28 Skin Inc.’s Face & Body Northern California San Jose, CA faceandbody.com

August 26-28 The BTC (Behind The Chair) Show San Antonio, TX behindthechair.com

August 27 Keune StreetSalon: Cut, Color & Styling Atlanta, GA keuneeducation.com

August 27 Evo Commit to the Chop 2.0 New York, NY education@evohair.com

SEPTEMBER

Sept 9-10 Armstrong McCall World’s Fair Hair Show Austin, TX worldsfairhairshow.com

Sept 9-10 Keune Foundational Color Atlanta, GA keuneeducation.com

Sept 9-10 Keune Master Reds Scottsdale, AZ keuneeducation.com

Sept 10-11 Cosmoprof Mumbai India Mumbai, India cosmoprof.com

Sept 12-15 Natural Products Expo East Baltimore, MD 866-458-4935, expoeast.com

Sept 15-16 The Makeup Show Orlando Orlando, FL 212-242-1213, themakeupshow.com

Sept 15-17 Keune The Collection Atlanta, GA keuneeducation.com

Sept 16 Master Barber Live 201 West Sussex, United Kingdom masterbarberlive.com

Sept 16-17 Schwarzkopf Pro Royal Takeover Chicago, IL www.schwarzkopf-professionalusa.com

Sept 16-19 Strategies Incubator Centerbrook, CT strategies.com

Sept 19-20 In-Cosmetics Latin America Sao Paulo, Brazil latinamerica.in-cosmetics.com

Sept 23 Schwarzkopf Pro Royal Master Academy Los Angeles, CA www.schwarzkopf-professionalusa.com

Sept 23-24 Keune Beyond the Foil and Beyond the Blade Atlanta, GA keuneeducation.com

Sept 29-30 Keune Color Certification Atlanta, GA keuneeducation.com

Sept 30-Oct. 1 Extensions Expo Newark, NJ extensionsexpo.com

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS 1-844-525-4669 MIAMI 1-866-616-3200 NEW

1-844-544-5200

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636 LOS

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What children’s accessories are in high demand at your store? 귀하의 스토어에선 어떤 아이들 악세서리가 인기가 많습니까?

• What types of children’s hair care products are customers requesting? 고객들은 어떤 유형의 아이들 헤어 케어 제품을 필요로 하나요?

• What retail strategies have worked for selling children’s products in your store?

아이들 제품 판촉을 위해 어떠한 마케팅 전략을 실행해 봤습니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

STEEL THE SHOW

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STAINLESS STEEL 2000 WATT DRYER

for Naturals

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key building block of hair. In addition, all Curlific products are enriched with the ApHogee Pro-Phytamin Complex to help regulate moisture loss and provide elasticity to the hair. Because of this combination of Quinoa protein and moisturizers, Curlific! products repair, control, add softness and seal out humidity resulting in beautiful curls.

The ApHogee Curlific! Products consist of: Textured Hair Wash 12oz, Texture Treatment 8oz / 1oz Pak, Moisture Rich Leave In 8oz and Curl Definer 8oz.

For more information, visit www. ApHogee.com