February 2013 | $6.00 All About Accessories
Great New Products! The Mitchell Group Manufacturer Profile
OTC Store Interview Inside KC Beauty Depot - Hampton, GA
What’s NEW in the Industry? Scan to visit OTC website
CONTENTS February 2013 in this issue Editorial Letter.................... 10 Missing Something 부족한 것들
Expert Advice.....................12 The Rising Star of the HBC Industry
MarketPlace........................18 Playing Dress Up
How Should You Sell It?......24 POP Products
POP 제품
Urban Call Briefs.................41
Feature Article A Salute to the AfricanAmerican Manufacturers of Ethnic Hair Care and Beauty Products ������� 60 by Geri Duncan Jones
Join the American Health & Beauty Aids Institute as they salute members of the trade association who are committed to serving the community.
Manufacturer Profile
The Mitchell Group �����������������������������������������������������64
Black Beauty and Magazines (Part 2)
by Haley McNeal
Hair Care Development and Retail in the Mix of America
1954년 가족 비즈니스로 시작하여, 이후 Maurice W. Farah, Mitchell Cosmetics Ltd에 매각된 지금의Mitchell Group은 스킨케어 산업의 선두주자로 빠르게 성장했다. OTC 뷰티 매거진은 사장인 Michael Farah와 인터뷰를 통해 회사의 번영에 대해 이야기를 나누었다.
King of Locs........................57 Clipper Tips.........................78 Blow-OUT (Part 1 of 2)
Therapy Trends....................80
Beginning as a family owned business in 1954 and later sold to Maurice W. Farah, Mitchell Cosmetics Ltd—presently known as Mitchell Group—quickly became a skincare industry leader. OTC Beauty Magazine spoke with CEO/President Michel Farah to learn more about this flourishing company.
.
Retailer Profile
K C Beauty Depot ����������������70
Headquarters for Urban Chic
by Tony Bae
Tonsorial Times...................82
뷰티 서플라이 스토어의 전문성을 살려야 한다
Education is Key
업계소식..............................86
Jinny News..........................88 Industry News.....................89 Show Calendar................100
On The Cover
February 2013 | $6.00 All About Accessories
Ad Index..........................100 Reader Feedback.............. 102 Product Spotlight............. 104
Dark and Lovely 5-Minute Total Restore Conditioning Treatment
Great New Products! The Mitchell Group Manufacturer Profile
OTC Store Interview Inside KC Beauty Depot - Hampton, GA
What’s NEW in the Industry? Scan to visit OTC website
4
OTC Beauty Magazine February 2013012
Creme of Nature proudly introduces Perfect 7, a 7-in-1 leave-in treatment that nourishes hair, providing seven amazing benefits. With one single product customers can detangle and condition, protect luscious locks from heat, defend against breakage, control frizz, moisturize, prevent split ends and add Exotic Shine™. Learn more at www.cremeofnature.com.
CONTENTS February 2013 Finished Product
Wrap up on Scarf Knowledge �������������������������������������������28 by Brooke Watson
Scarves have long been used as popular fashion accessories and today the trend is still going strong. Learn all about these versatile statement-makers here.
Knowledge To Know How the Press and Curl Style Changes the Texture of Hair ���������������������������������������������������������������������34 by Dr. Edward Tony Lloneau
Pressing hair gives the illusion of straightening, but instead it simply smoothes the cuticle layer to produce the desired appearance. How does this process work and how does it affect the rest of the hair? Find out here!
프레스와 컬 스타일이 머릿결 변화에 미치는 영향 프레스 헤어는 모발에 스트레이트를 한 것 같은 효과를 주지만, 사실은 모발 표피를 부드럽게 해주어 그러한 효과를 보여주는 것이다. 어떠한 작용으로 인해 그러한 결과를 만들어 내는 것인지 알아보도록 하자!
Business Tips
Why Free Samples are Desirable..............................48 by Muhammad Adnan Elahi It is human nature to take advantage of free things, and product samples are no different. They are an excellent way for customers to try out new products before buying full size bottles or packs. Be sure your store is utilizing this sales promotion and marketing tool wisely.
무료 샘플이 바람직한 이유 공짜를 싫어하는 사람은 없을 것이다. 새로운 제품이 출시 되었을 때, 제품을 구입하기 전에 무료샘플을 제공하여 경험해 보도록 하는 것은 제품을 알리는 최고의 방법 중 하나이다. 여러분의 스토어에서 올바르게 제품을 홍보하는 방법들을 알아보도록 하자.
Conquering a Sick Day .............................................52 by Dr. Farzanna Haffizulla Inevitably everyone will face a sick day every once in a while. It is important to take these days for what they are – time to rest and recuperate for the well-days that are soon to come. Read on and see how to best utilize this time away from work.
병가 정복하기 사람이라면 가끔 몸이 아플 때가 있다. 그러한 때를 잘 극복하는 것은 매우 중요하다. 이 기사를 통해 병가를 잘 활용하고 극복하는 방법을 터득해 보도록 하자.
6
OTC Beauty Magazine February 2013012
CEO:
Ann Jhin
Editor:
Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com
Korean News Editor:
Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com
Earl Cole
Art Director:
support@otcbeautymagazine.com
Advertising & Sales Coordinator:
advertising@otcbeautymagazine.com
Contributing Writers:
Scott Barrick Muhammad Adnan Elahi Dr. Farzanna Haffizulla Cyrus Jackson Geri Duncan Jones Dr. Edward Tony Lloneau Brooke Watson
Columnists:
Lafayette Jones Elayne McClaine Rodrick Samuels Dwayne Thompson
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master:
Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88
OTC Beauty Magazine February 2013
Editorial Letter
Missing Something
H
부족한 것들
ow many times have you put together what
환
상적인
앙상블을
이루기
위해서
무언가가
was sure to be a stunning ensemble only to realize that it
필요하다는 것을 인식했을 때, 여러분은 몇 번이나 대담한
needed something—a bold statement necklace, the right
표현의 목걸이, 적절한 색조의 네일 컬러, 멋진 팔찌나
shade of nail polish, a beautiful bangle or a killer pair of
킬힐 같은 것들을 함께 조합해 봤습니까? 여러분이 어떠한
high heels? No matter what accessory the outfit lacked,
액세서리가 부족하다는 것을 발견하게 되면 그것을 채워야
once you found it you knew without a doubt it was the
한다는 것을 생각할 것입니다. 명작의 마지막 붓칠처럼,
missing piece. Like the final swipe of a paintbrush on a
단순히 그것으로부터 순수한 완벽을 만드는 것은 너무도
masterpiece painting, it was so defining and necessary,
분명하고 필수적인 것입니다.
creating pure perfection simply from it’s being there.
This is not only true of beauty accessory prod-
ucts—which you can learn about in this issue—but also of business practices. When running your own store the way you conduct business can be the deciding factor that keeps customers coming back, or choosing elsewhere to shop. Take customer service, for example; if your regular
호 기사에서 여러분이 배우게 될 것은 단지 뷰티
액세서리 제품에 관한 진실만이 아니라, 비즈니스 실전도 포함될 것입니다. 본인의 매장을 직접 운영할 때, 여러분이 비즈니스를 운영하는 방식은 소비자들을 다시 찾게 만드는 결정적인 요인이 될 수도 있고, 그들을 다른 매장으로 보내게 될 수도 있습니다. 고객 서비스를 실행하세요. 예를 들어,
customers see that you recognize them on each visit and
여러분이 정기적으로 매장을 찾는 고객들을 알아보고 매번
offer to help find items they will appreciate it and return
그들이 제품을 찾는데 도움을 제공한다면, 그들은 고마운
the favor by stopping by again. The same is true with
마음을 갖고 다시 매장을 찾는 것으로 당신의 호의에 답할
the way you organize important documents and sales
것입니다. 중요한 문서나 판매 기록을 분류하는 것에도 이와
records. By accessorizing your office with neatness and
같은 방식이 적용됩니다. 깔끔하고 질서 있게 오피스를 꾸미는
order you will stay on top of your game, which is a sure
것은 자신을 컨트롤할 수 있게 만들어 주고, 성공을 하기 위한
step to success.
필수적인 요소입니다.
We encourage you to take a little time and see
약간의 시간을 투자하여 여러분의 스토어를 주위 깊게
where your store could use a little flair. Whether in
둘러볼 것을 권해 드립니다. 재고 분야이든 관리 분야이든,
inventory or the management side of the business, if
뭔가 빠진 것을 찾아내는 것이 가장 중요한 일인 것입니다.
missing something it very well may be the perfect
accessory. Editor
hmcneal@otcbeautymagazine.com 10
OTC Beauty Magazine February 2013
June 2012OTC Beauty Magazine
11
Expert Advice by Scott Barrick
N
The Rising Star of the HBC Industry
atural and organic beauty care remains the rising star in our industry with sales continuing to increase despite a weakened world economy. It is clearly evident that a health conscious lifestyle movement is underway, with consumers becoming more educated and aware of what they are using on their bodies, and how it affects the environment around them. This growth pattern is evident across many sectors simultaneously; natural and organic food, fair trade items, recycling, sustainable packaging, natural energy, and hybrid automobiles. Yet, while natural products alone were once the sole rising star of our industry the trend is now shifting and gaining momentum towards organically derived products. The ever more educated and demanding consumer doesn’t want just natural anymore, they want organic, the next step towards an ever more healthy and holistic lifestyle.
A Very Diverse Consumer Base
It is estimated that 40 percent of adults are now reading product labels on personal care products before buying them, and it is an established fact that natural product buyers are more committed, and spend more money on beauty care 12
OTC Beauty Magazine February 2013
products than any other type of beauty product consumer. These “core” consumers drive the bulk of natural/organic sales and account for nearly 70 percent of those purchases. They are driving this sales growth through the use of products with organic ingredients, and research reveals items with at least some organic content on the ingredient label are growing sales significantly faster than natural non-organic product items. From small scale families to elderly couples, and from young transitional renters to well established home owners— regardless of age or income, statistics show that people are willing to spend extra money on quality products with organic ingredients for the sake of their health, wellness, and environmental impact.
Why You Need to Carry Organic Skin Care Products
Despite the recent recession, natural organic products continued to see the largest growth in sales. Skincare products alone accounted for $5.9 billion of sales in 2011, and organic formulations comprised 25 percent of those total retail dollars. This trend towards organic products is being forecasted to increase significantly, with skincare products alone being
estimated to account for as much as $9.4 billion of an estimated $14 billion in health, beauty, and cosmetics sales by 2016. There has literally been a health and beauty explosion that crosses all ages and income groups, and consequently, if you desire to obtain those high dollar, committed, and repeat customer sales then you will need to offer high quality organically derived products that will satisfy their requirements. Such items are going to become an ever increasing and necessary part of your product line offerings if you expect to maximize your profitability and continue to grow an expanding, loyal, and repeat customer base into the future.
The Organic Ingredient Solution
Aurume Skincare Elements manufactures a full spectrum of organically derived product formulations that have been carefully developed over the past decade to maximize beautiful and healthy skin. Crafted with the choicest organic herbs and botanicals, pure essential oils, fair trade cold pressed oils, exotic butters, and clays, these exquisite ingredients are meticulously
selected to enhance the potency of the blends. The proprietary formulas contain clinically proven compounds that delay skin senescence, and are free from irradiation, petro-chemicals, fillers, parabens, sulfates, phtalates, mineral oil, fragrance, and dyes. While the list of organic ingredients on the label will have the most selective consumer smiling on their way to the checkout counter, the ultimate effectiveness and performance of the products themselves have proven to establish a fierce customer loyalty that creates ongoing sales through repeat customer business and “word of mouth” sales. Whether a customer has oily skin, combination skin, dry skin, or mature skin, Aurume Skincare Elements has a product lineup designed specifically to address those individual needs. Each skin care system is formulated to work synergistically to ensure maximum performance while maintaining the skin in an optimal condition of health and wellness. You can read more about our products in the “Industry News” section of this issue.
Scott Barrick
is co-founder and CEO of Aurume Skincare Elements, LLC. To learn more about Aurume Skincare Elements visit www.WhereBeautyGrows.com or you can email inquire@WhereBeautyGrows.com with any specific questions.
February 2013 OTC Beauty Magazine
13
M A R K E T PLACE
Playing
Dress Aside from offering customers the opportunity to embellish any outfit or prep for the perfect nighttime look, accessories also allow them the opportunity to have a little fun. Whether used in the creation process or actually completing a look, these products are perfect for any occasion.
UP 3
1. Shimmer Dust
Be a bronze goddess all year long with Black Radiance® Shimmy Shimmer. The perfect accent for all skin tones, this fine illuminating face and body powder adds just the right touch of radiance. Boasting a brush applicator, efficient packaging and a convenient, purse friendly size, customers can’t help but be drawn to the glow. www.blackradiancebeauty.com
2. Tied up in Bows
What little girl doesn’t like to be adorned in ribbons, bows and curls? Let Chloe take care of all your barrette needs. With an array of colorful hair adornments from ribbons and flowers to animals and hearts they have your customers covered. www.chloeponytail.com
3. Add a Little Color
Spice up hair color with Jazzing temporary hair color from Clairol Professional. Dramatic shades add bold, vibrant color to hair for temporary or semi-permanent color. This color can be used on natural, colored, permed or relaxed hair. www.clairolpro.com
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OTCBeauty BeautyMagazine Magazine December February 2013 OTC 2008
2
It’s in the Air Adding a lovely scent to the air can completely change the atmosphere of any room. Dress up your atmosphere with Gonesh Air™’s Diffuser Oil. Shown here in Lavender, these oils are specially formulated to deliver true and crystal clear fragrances. Oils are designed for use with Gonesh Fragranced or Unfragranced Reeds. www.gonesh.com
All Wrapped Up Protect hair against split ends and breakage, and keep it smooth with the Deluxe Satin Wrap Cap from Dream. This adjustable 100% satin wrap is versatile and one size fits all. Learn about this along with other hair caps and wraps at www.jinny.com/dream.
Pretty in Pink When their hair is adorned with rollers your customers may not feel too glamorous, but the minute they take them out and release luscious curls that feeling completely changes. Foam Rollers, like these from Diane, are the perfect accessories to create springy curls. Soft, comfortable and made of extra strong foam, they close with a snap lock for security, even when sleeping. www.dianebeauty.com
February 2013 OTC Beauty Magazine
19
M A R K E T PLACE
The Wild Side Ideal for the hairstylist with style, Tolco Corp.’s Animal Zebra Spray Bottle makes creating the perfect haircut an adventure—in a good way. Misting the ideal amount of water on hair while cutting, it makes the job just a little easier. Customers can get in an out in enough time to prepare for a night on the town. www.tolcocorp.com
Old Faithful Chapstick is a staple product in many makeup bags, purses, and even men’s pockets. It is no wonder that with the healing and soothing power it packs in addition to its SPF 15 factor, Carmex Moisturizing Lip Balm Stick in cherry is a favorite of many. www.mycarmex.com
Metallic Magic Add excitement to nails with the metallic Crackle Glaze collection, from China Glaze. This second generation polish pairs the edgy innovation of crackle with the elegant beauty of metals. Shimmer on at www.chinaglaze.com.
Birthstone Beauty What better way is there for customers to compliment their outfit and personality than with birthstone earrings? Studex creates crystal Birthstar Earrings in an assortment of birthstones (shown here in June’s Alexandrite). They are allergy free, sterilized, made of surgical stainless steel, nickel safe, perfect for piercing and safe for everyday wear. www.studex.com
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OTC Beauty Beauty Magazine Magazine February December 2008 OTC 2013
December 2008 OTC Beauty Magazine
OTC Beauty Magazine December 2008
December 2008 OTC Beauty Magazine
How should you sell it?
This month’s focus is...
POP Products! We’re all guilty of it – standing in line to checkout and falling victim to an irresistibly delicious-looking candy bar or adorable keychain we just had to have. This alone is proof that there is power in Pointof-Purchase (POP) items that are strategically placed near the register. Learn how to use this to your advantage in your own store.
What makes POP items successful and how can OTC store owners utilize them to increase sales? What are a few ways they can incorporate accessories into this item selection? “Point of sales products such as product samples and consumer education flyers are essential to inducing impulse consumer purchases. This concept is nothing new. It is a key point of fact that successful companies realize that trial sizes combined with product education is an inexpensive marketing tool that is 100% results oriented. Retailers must demand these support systems from distributors and manufacturers. Retailers need a lot of support to move merchandise off of their shelves. It is a matter of returning to the basics of selling product.
They can incorporate accessories into this process by re-arranging their check-out counters with small counter displays
with header cards and trial sizes (free samples or sell them) at a reasonable retail price. Utilize flyer programs. Erect a flyer dispenser to disseminate product and special promotional announcements. A number of companies are failing to recognize opportunities to connect with the consumer. They are not giving them anything. They must learn to sell beyond the wholesaler and retail levels. Sluggish sales are the best warning signs that it’s time to do something creatively different.”
Joe Edwards, Jr., Founder Joe Edwards International Sales, LLC “Relevance, convenience and flash—catch the customers before they dash. Studies show that once a customer gets in line, they will not leave even if they have forgotten an important item. They are captive and on average they have about 90 seconds before check out. Placing items that relate to other trendy popular sellers from the sales floor is crucial. Retailers should use their best selling products to determine companion items to place near the register. If the consumer is already purchasing an item to maintain the latest trendy style, they are more likely to buy a specialty hair accessory to accompany it. POP items should be easy to carry and have color, design and flare that stand out, making every customer feel that they are getting an added bonus to their purchase and simply can’t leave the store without it.”
If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the March issue! 24
OTC Beauty Magazine February 2013
Lyesha C. O’Neal, President EXINS Marketing & Sales Management, LLC www.exinsllc.com
25
어떻게 판매할 것인가? 이 달의 판매 초점은 ...
POP(판매 시점) 제품이다! 계산대 앞에 줄 서 있는 고객들이 맛있게 보이는 진열대의 막대 사탕이나 귀여운 열쇠고리에 저항할 수 없이 빠져드는 것에 대해 우리 모두는 일말의 죄책감을 느낀다. 이것은 전략적으로 계산대 가까이에 배치되는 POP(판매시점) 제품이 그만큼 힘이 있음을 여실히 보여준다. 이것을 당신의 매장에서 어떻게 활용할 수 있는지 알아 보도록 하자.
POP (판매 시점) 아이템을 성공시키는 것은 무엇이며, OTC 매장 운영자들은 매출 증가를 위해 어떻게 이런 아이템들을 활용할 수 있는가? 액세서리 제품들을 이런 제품 선택 사항에 포함시킬 수 있는 몇 가지 방법은 무엇일까? “제품 샘플이나 고객용 교육 전단지와 같은 판매 제품 관리는 소비자들의 구매 욕구를 부추기는데 필수적이다. 이 개념은 새로운 것이 아니다. 성공적인 기업은 제품의 교육을 겸한 시범 사이즈를 제공하는 것이 100% 결과 지향적인 저비용의 마케팅 수단임을 인식하고 있다는 것이 핵심 포인트이다. 소매업체들은 유통업체나 제조사로부터 이런 지원 시스템을 요구해야 한다. 소매업체들이 제품들을 진열대 밖으로 치워내기 위해서 많은 지원이 필요하다. 이것은 제품 판매의 기본으로 되돌아가보는 것이다. 소매업체들은 계산대 근처에 작은 선반을 설치하고 머릿말 카드나 적당한 가격의 샘플 사이즈를 배치하여 악세서리 제품들을 POP(판매 시점) 아이템에 포함시킬 수 있다. 전단지 프로그램을 활용해라. 제품이나 특별 프로모션 내용을 공지할 수 있도록 전단지 디스펜서를 세워라. 많은 기업들이 소비자들과 연결될 수 있는 관계를 인지하는데 실패하고 있다. 이들은 고객들에게 아무것도 주고 있지 않다. 도매업자나 소매 수준 이상의 판매를 위해서 그들은 반드시 배워야한다. 부진한 매출은 “창의적이고 차별화된 무언가를 해야 할 시기”를 알려주는 최고의 경고 사인이다.”
Joe Edwards, Jr., Founder Joe Edwards International Sales, LLC “연관성, 편리성 그리고 반짝임- 고객들이 다가오기 전에 먼저 그들을 잡아라. 연구 조사에 의하면 소비자들은 일단 계산대에 줄을 서게 되면, 설령 중요한 아이템을 깜빡 잊어버렸다고 해도 기다리던 줄을 떠나지 않는다는 것이다. 소비자들은 체크 아웃을 하기 전 평균적으로 90초 정도 갇혀있는 셈이다. 진열 섹션과는 다른 트렌드의 인기 제품과 관련된 아이템을 배치하는 것이 매우 중요하다. 소매업체들은 베스트 셀러 제품들을 이용해서 계산대 가까이에 배치할 동반자적인 아이템을 결정해야 한다. 만일 소비자가 최신 유행 스타일을 유지하기 위한 아이템을 이미 구매중이라면, 그들은 거기에 어울리는 특별한 헤어 악세서리를 구매할 경향이 높다. POP 아이템은 집어 들기에 간편하고 색상이나 디자인 등이 눈에 띄어야하며, 모든 소비자들이 마치 자신의 구매에 대한 보너스와 같아서 그 아이템이 없이는 매장을 나설 수 없을 것같은 느낌을 갖게 만들어야 한다. “ 이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 2월호에 기재될 수도 있습니다!
Lyesha C. O’Neal, President EXINS Marketing & Sales Management, LLC www.exinsllc.com
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OTC Beauty Magazine February 2013
February 2013 OTC Beauty Magazine
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Finished Product by Brooke Watson
Scarf Wrap Up On
knowledge
Scarves have long been used as popular fashion accessories and today the trend is still going strong. Learn all about these versatile statement-makers here.
Just Getting Started
Throughout the years scarves have proved to be a prominent enduring fashion accessory all over the world. Perhaps it is because of the cultural and religious roles they can play or because a nice, stylish splash of color compliments any outfit. Either way, this product made its debut centuries ago and doesn’t show signs of losing popularity. 28
OTC Beauty Magazine February 2013
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Due to their sheer versatility, scarves have found their way into traditional dress the world over. In hot, dry climates scarves are used to keep sand and sun off the face, in cold countries they are wrapped around for warmth. As traditional head-covering, scarves have become a part of modest dress in many cultures.
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–scarfworld.com February 2013 OTC Beauty Magazine
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Finished Product It is noted that scarves have served a multitude of purposes in Egyptian, Chinese, Roman and French cultures, to name a few. Some of the reasons they were worn include: signifying military or class rank, simple adornments, gifts, or for fashion significance. Belly dancing costumes are a specific Egyptian adaptation of scarf-like fabrics, and Muslims utilized them to signify modesty in religious reverence. There were varying and distinctly unique reasons for owning such a significant accessory. It is easy to assume that scarves are to be worn around the neck only, but they have found a dwelling place on many parts of the body. They can also be worn on the head in multiple ways (consider bandanas, head wraps and ponytail adornment) or around the waist and shoulders. When in a bind they can even be wrapped around trembling legs while sitting in cold rooms—my mind is racing back to sitting in a chilly church pew or college classroom. Get creative! Discovering new ways to utilize scarves is a part of what has grown them into the well-liked fashion accessories they are today.
Fashion and Functionality
Regardless of the individualized reasons scarf-wearers chose to flaunt this adaptable product, it undoubtedly stems from two possibilities: to provide the solution of fashion or functionality…or both. Who says one can’t be
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OTC Beauty Magazine February 2013
smart and fabulous at the same time? Many have figured out how, and you can help your customers become a part of that group. In regards to the practical uses of scarves, scarfworld.com said it best as they explained the reasoning behind these adornments: “Due to their sheer versatility, scarves have found their way into traditional dress the world over. In hot, dry climates scarves are used to keep sand and sun off the face, in cold countries they are wrapped around for warmth. As traditional head-covering, scarves have become a part of modest dress in many cultures.”
You see, no matter what part of the world your customers live in, what daily climate challenges they face or cultural traditions they follow, a scarf is an excellent go-to item. Speaking directly from the vantage point of a woman, who doesn’t love a cute outfit accessory that serves a practical purpose? Shopping excursions are difficult enough, having to decide whether or not we really need the buy or just want it to look cute, but now we can take comfort in practical reasons for new scarf purchases.
Looking at the fashion aspect of the product raises a completely new series of considerations. Not only do scarves come in array of colors and designs, but they are made in varying sizes and textures. For this reason your selection of scarves should be expansive, offering a variety of options. Below is a list of attributes scarves could have that should be considered when building your diverse product base: - long or short - small and square, or long and rectangular - textured or smooth design - solid colored or decorated - material makeup (silk, cashmere, pashmina, fur, etc.)
Tie it up Right
The distinct allure to scarves is the fact that they can be folded and worn any way the wearer wants. Tied in a simple knot or an elaborate bow, loosely
wrapped around the neck a few times or draped across the shoulders, scarves and shawls truly are an all-in-one accessory that is as individual as the person it adorns. Men and women both have grown to enjoy utilizing these decorative garnishments. As is the case with any fashion accessory, scarves are a way people can show their individuality and put their unique style on display to the world. Not only does the type of scarf speak volumes about a wearer’s personality, the way in which is it tied also gives insight to who they are. This is why it is important to encourage customers to pick a scarf that fits their style, and tie it in a way that feels comfortable and natural to them. After all, the magic of this fashion piece is all in the way you tie it, but you really cannot wear it wrong. The important thing is that there is at least one scarf in your wardrobe; serving as the perfect addition to any outfit, it will add just the right pop of style.
February 2013 OTC Beauty Magazine
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K-t-K
Knowledge to Know by Dr. Edward Tony Lloneau
How the Press and Curl Style Changes the Texture of
HAIR
프레스와 컬 스타일이 머릿결 변화에 미치는 영향
Pressed hair is a temporary illusion of straightening. The hair is not straight, but the cuticle layer has been temporarily smoothed to give that appearance. 프레스 헤어(압력을 가해 모발을 스트레이트로 편 상태)는 일시적인 스 트레이트닝을 의미한다. 모발이 스트레이트한 것이 아니라, 그런 모양을 나타내기 위해서 모발의 큐티클층이 일시적으로 부드러워진 것이다.
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Under the cuticle, the rest of the hair shaft is unchanged and unaffected by the process. The hair quickly returns to its natural state when wet or after a short duration (10-14 days). To really understand and appreciate this procedure, it is necessary to explain what the Press and Curl transformation is. Curly, wavy and kinky hair has up to three times as much sulfur and hydrolyzed bonds as straight hair. These bonds soak up and hold the natural oils (sebum) or artificially applied oils that are able to penetrate the hair shaft. This is why there are few complaints concerning greasy build-up on people with those grades of hair. People with naturally straight hair, especially blonde or red hair, have little or no bonds in the hair, which translates in meaning that there is little or no medulla layer in their hair shaft. Still, this same hair will accept a permanent curl or wave in most cases. This is one of the facts that prove my theory that the permanent curl is primarily formed on the cuticle and not on the bonds. Some textbooks state “Curly, wavy or kinky hair has up to 12-14 overlapping layers of cuticle; naturally straight hair has no more than seven layers of cuticle.” This statement is true. However, as is the case in so many areas of textbooks, this statement goes without explanation. Here, for the first time, is the explanation: Because curly or kinky hair has many more bonds in the cortex and medulla than straight hair, these bonds are contained and confined in the same amount of space as in straight hair. As a result, these bonds are spaced so close together that they cause retention on the hair shaft like a compressed spring. The cuticle layer reacts to this by backing up on one another much the same way as plastic cups would when stacked together, or a compressed rubber band. On straight hair, the cuticle layer would be spaced apart instead of stacked one against the other. One amazing and confusing fact about this is both straight and kinky hair has the same amount of cuticle, but on kinky hair, the layers are overlapping up to twice as much. This makes Afro hair able to withstand higher heat and stronger chemical treatments than most other cultures. This is also why most Afro salons use stove heated tools because they allow for higher heat to perform services on virgin afro hair. When kinky hair is chemically relaxed, many cuticle layers are destroyed; those left are spaced about the same as on naturally straight
큐티클층 아래, 모 발 줄기의 남은 부부 은 이런 작업에 의해서 도 변하거나 영향을 받지 않는다. 모발은 물에 젖거나 짧 은 기간(10-14일)이 지나면 다시 원 래 상태로 돌아온다. 이런 과정을 확실히 이 해하고 인식하기 위해서는, 프레스와 컬 변형이 무엇인지를 설 명할 필요가 있다. 컬이나 웨이브, 곱슬머리는 생머리보다 3배정도까지 많은 유황과 분해 결합을 가지고 있다. 이 결합은 자연 오일(피 지)이나 모발 속으로 침투시키기 위해 인위적으로 적용한 오일 을 흡수해서 붙들어둔다. 기름기가 이런 종류의 모발을 가진 사 람들에게 잘 생기는 것에 대한 몇 몇 불만도 이런 이유에서이 다. 자연적으로 생머리를 가진 사람들, 특히 금발이나 붉은 모 발의 경우 모발의 결합이 적거나 없다. 다시 설명하자면 이런 모발 줄기에는 수질 층이 적거나 없다는 뜻이다. 그럼에도 불구 하고 이런 모발들은 대부분의 경우 영구적인 컬이나 웨이브를 허용한다. 이것은 영구적인 컬은 결합 부위에서가 아니라 표피 층에서 주로 형성된다는 나의 이론을 증명하는 요소 중 하나 이다. 일부 교과서에서는 “ 컬, 웨이브, 곱슬 머리는 최대 12-14개의 중복 층을 가지고 있으며, 자연적인 생머리는 최대 7층까지의 표피층을 가진다”고 말하고 있다. 이것은 사실이다. 그러나, 교재들의 상당 부분에 경우, 이런 진술은 아무런 설명 없이 지나간다. 여기서, 처음으로, 설명을 덧붙이겠다. 컬이나 곱슬머리는 생머리보다 피질과 수질층에 훨씬 많은 결합을 가 지고 있으며, 이런 결합은 생머리에서와 같은 양의 공간에 저장 되어 갇히게 된다. 결과적으로, 이러한 결합들은 공간 안에서 서로 아주 가까이 모여있기 때문에 모발 줄기 안에서 압축 스프 링과 같은 상태를 유지하게 된다. 표피층은 플라스틱 컵을 차곡 차곡 쌓는 것과 같은 방법, 혹은 압축된 고무 밴드처럼 지지함 으로써 이에 반응한다. 생머리에서 표피층은 서로 차곡차곡 쌓 이기 보다는 공간을 갖고 떨어져있다. 이에 관한 한가지 놀랍고 도 혼동되는 사실은 생머리와 곱슬머리는 같은 양의 표피를 갖 고는 있으나, 곱슬머리에서는 그 층들이 2배정도 겹쳐져 있다 는 것이다. 이것은 흑인 모발이 고온이나 강한 화학적인 손질에 다른 어떤 인종보다 더 잘 견딜 수 있게 만든다. 또한 이것은 대 부분의 흑인 미용실이 스토브로 열을 가하는 기구들을 사용하 는 이유인데, 순수한 흑인 모발을 손질할 때는 더 높은 열을 가 할 수 있기 때문이다. 곱슬머리에 화학 릴렉서를 사용할 경우, February 2013 OTC Beauty Magazine
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K-t-K Pressing oils or creams serve three purposes:
1. Protect hair from excessive heat of the pressing comb or curling iron by absorbing it 2. Act as a lubricant to allow for smoothness by putting a thin layer of oil between hair and the comb 3. Coat the hair shaft, holding the flattened cuticle close and resisting moisture that can cause the cuticle to return to its normal position (a.k.a. reversion) hair. All of the bonds remain intact, but they are transformed from round to oblong. Once you understand the preceding information, you are now equipped to comprehend other unanswered questions that are not explained in textbooks.
What transformation does Afrocentric hair go through when pressed? When kinky hair cuticle layers back up on one another they do not fit neatly in place like stacked plastic cups. Instead, they are forced into each other by the retention on the hair shaft caused by the excessive bonds in the cortex and medulla. When one cuticle layer is forced into the layer in back of it, the back layer will flare out. When hair is pressed or flat ironed with the tools designed for this purpose, this flared out cuticle is simply smoothed or pressed flat against the body of the hair shaft. The heat of the comb or curling iron softens the cuticle, allowing it to give way easily to the pressure applied by the back of the comb. This principal is basically the same as ironing wrinkles out of a sheet. After a Press and Curl, the hair is still considered “Virgin Hair” because it has not been chemically altered in any way. A Press and Curl patron can receive a chemical service such as a relaxer or curly perm anytime without a series of hair reconstruction treatments first unless the hair has been damaged by misuse of the pressing process, getting the irons too hot, or both. This causes the cuticles to fuse together or burn off resulting in disastrous, unfavorable results. The chemicals in the relaxer will dissolve the hair because there will be little or no cuticle resistance before penetrating the rest of the hair shaft. The curly perm will not be as disruptive, but the curl will either not form or be weak. It is not advisable to press hair after a relaxer because there will not be enough cuticle left to withstand the high-thermal heat associated with pressing. Relaxer destroys one-third or more of the cuticle resulting in the hot irons making direct contact with the soft spongy cortex that will be damaged or burned off the hair at the point of contact. The heat of a curling iron should also be reduced when used on relaxed hair for this same reason.
프레싱 오일이나 크림은 3가지 목 적으로 사용된다. 1. 프레싱 콤(빗이 달린 열처리 기구)이나 컬링 아이언의 과 도한 열을 흡수하여 모발을 보호한다. 2. 모발과 빗 사이에 얇은 오일층을 제공함으로써 부드러움 을 줄 수 있는 윤활제 역할을 한다. 3. 평평해진 표피를 가깝게 홀드하고 표피가 원래 상태로 돌 아오게 만드는 수분에 저항할 수 있도록 모발을 코팅한다. 많은 표피층들은 파괴가 된다. 여기서 남은 표피층들이 자연적 인 생머리에서와 같은 공간을 확보하게 되는 것이다. 모든 결합 은 손상되지 않은 상태로 남게 되지만, 둥근 모양에서 길쭉한 모 양으로 변형이 된다. 당신이 지금까지의 내용들을 이해하게 되 면, 교재 안에서 설명되지 않은 다른 의문점들을 이해할 수 있는 준비가 된 것이다.
흑인들의 모발은 프레스되었을 때 어떻게 변형되는가? 곱슬머리의 표피층들이 서로 지지할 때, 그것들은 공간 안에 쌓아 놓은 플라스틱 컵처럼 가지런하게 맞지 않는다. 대신, 그것들은 피질과 수질내의 과도한 결합에 의해 발생하는 모발 줄기 내의 정체에 의해 서로 밀고 들어간다. 한 표피층이 뒤쪽 층으로 강제로 밀고 들어간다면, 뒤쪽의 층은 펴지게 된다. 이러 한 목적으로 디자인된 기구로 모발을 압착하거나 펴게 되면, 이 렇게 펴진 표피는 모발 줄기의 몸통과는 달리 부드럽고 평평하 게 눌리게 된다. 빗이나 컬링 아이언의 열이 표피를 부드럽게 하 고, 빗의 뒷쪽에 의해 적용되는 압력을 쉽게 제공할 수 있도록 한다. 이 이론은 기본적으로 시트의 주름을 다림질하는 것과 동 일하다. 프레스나 컬을 한 후에도, 모발은 여전히 “순수한 상태 의 모발”로 인식되는데, 어떤 방식으로든 화학적으로는 변경되 지 않았기 때문이다. 프레스나 컬 헤어를 가진 고객들은 모발 복 원 손질을 먼저 하지 않고도 언제든지 릴렉서나 컬 펌과 같은 화 학절 손질을 받을 수 있는데, 모발이 프레싱 손질의 남용이나 너 무 뜨거운 아이언 손질로 인한 손상이 없는 경우에 가능하다. 이 것은 표피를 함께 융합시키거나 태워서 처참하고 좋지 않은 결 과를 초래한다. 릴렉서의 화학 물질은 모발 줄기의 나머지 부분 으로 침투되기 전 표피의 저항이 아주 적거나 거의 없기 때문에 모발을 분해하게 된다. 컬 펌은 지장을 받지 않겠지만, 컬은 형 성되지 않거나 약하게 만들어질 것이다. 릴렉서 사용 후에는 모발에 프레스를 가하는 것을 권장 하지 않는데, 그 이유는 프레싱과 관련된 고온의 열을 견뎌낼 수 있을만큼 표피층이 충분히 남아있지 않기 때문이다. 릴렉서는 표피의 1/3이나 그 이상을 파괴하는데, 뜨거운 아이언을 부드러 운 해면질의 표피에 직접 접촉함으로써 접촉한 부분의 모발이 타거나 손상이 가중된다. 이와 같은 이유로 릴렉서를 사용한 모발에 컬링 아이언을 사용할 경우 반드시 열의 강도를 줄여야 한다.
Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100 36
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Urban Call Briefs by Lafayette Jones
Black Beauty and Magazines The African-American Magazines for Beauty Advice, Products and Trends
R
Second in a Series
etailers and marketers will find that African-American targeted magazines are the easiest ways to learn about the most popular trends in beauty, skin care and hair in the Black community. Beauty, hair care and skin care are often the predominant subjects of black magazines. Engaging African-American men and women through beauty, current news, entertainment, fashion and music are what black magazines do best. Beyond the gossip stories and attractive men and women featured on the covers lies beautiful, educated and sometimes ambiguous representations of all kinds of black people. Magazines like Sheen, Decisive, Fantasy and Urban Call Briefs are dedicated to sumptuous images and constructive news for the Black community. These men and women turn to magazines for support, advice, nurturing and a sense of community. Other publications like Juicy, Vibe, Hip Hop Weekly and Rolling Out provide lighter trends, pictures and news from the Hip Hop culture which is widespread within Generation X (those born in the 1980s) and the Millennial generation (those born within 1990s and 2000s). In a world where news is more popular through the Internet than ever before, Huffington Post Blogger Maria Rodale says, “Magazines help me fill in the blanks—or better yet, they teach me about things I didn’t think I wanted, or needed, to know about.” African-American magazines are invaluable sources of information for the Black community.
Lafayette Jones
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. February 2013 OTC Beauty Magazine
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Urban Call Briefs Juicy
Magazine: Juicy Beauty Section: Beauty Editor: Paula T. Renfroe Founded: Jennifer Clark Publisher: Dennis Page Officers: Taiia Smart Young, Senior Editor; Michelle A. Morton, Photo Researcher Founded: 2006 Frequency: Monthly Circulation: 150,000 Website: juicymagonline.com Description: Juicy magazine is one of the premiere urban magazines which allow readers to access the lives of their favorite celebrities, exclusive hair tips and beauty secrets from the top star stylists in the world, as well as special interest topics including health, finance, and leisure. Juicy magazine features tons of celebrity photos at red carpet premieres, star-studded parties, and exclusive interviews with some of America’s most popular reality stars. Juicy aims to inform their readers on styling tips, beauty products and fashion trends that are seen on celebrities but can be obtained by the average woman.
Sheen Magazine: Sheen Magazine, The Ultimate Beauty Guide Beauty Section: Beauty, Hair, Fashion Forward Editor: Holly Clay Founders & Publishers: William P. Chapman, Jr. & Kimberly M. Chapman Officers: Sammie Haynes, Chief Operational Officer Founded: 2011 Frequency: Bi-Monthly Readership: 160,000 Website: sheenmagazine.com Description: Sheen magazine is The Ultimate Beauty Guide for the modern day ethnic woman. Published by the founders of Nairobi Professional Products, the beauty publication is the preeminent voice for the American beauty on new trends, techniques, and products. Sheen magazine is a national and international distributed magazine that maintains its influence by always remaining current on what is happening and what is to come with beauty, fashion, hair and entertainment. The magazine seeks to cultivate, educate, and motivate readers to their personal level of success and excellence. Readers can find celebrity beauty recommendations, hair and skin products.
Fantasy Magazine: Fantasy Beauty Section: Fantasy Editor: Janet Wallace Founded: Bernard Bronner Publisher: Bernard Bronner Officer(s): Mamie Bell, Managing Editor; Sheila Bronner, Creative Director; Erika Washington, Editor of The GabbySimone Group Frequency: Non-Subscriber Publication Produced on Custom Basis Website: bronnerbros.com Description: Fantasy magazine, published by Bernard Bronner of the Bronner Bros. International Hair Show, is the ultimate magazine addressing the Bronner Bros. annual hair shows. Fantasy, which is readily available at hair shows and online, is complete with history of the Bronner family, photos from previous events, the latest hair products and tools, and insight on AfricanAmerican hair care from the top celebrity stylists. Fantasy magazine features recommended hair products for all African-American hair textures and photos of some of the most popular salon-created fantasy, glam, funky and playful hairstyles for other stylists to aspire to create.
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Decisive Magazine: Decisive Beauty Section: Beauty/Personal Care Editor: Lyndon Conrad Bell Founder & Publisher: Randi Payton Officer(s): Randi Payton, President & CEO; Karen Payton, Vice President Founded: 1998 Frequency: Quarterly Circulation: 20,000 Website: decisivemagazine.com Description: Decisive Media (the parent company of Decisive magazine) is a comprehensive multimedia platform, the aim of which is to provide culturally relevant news and information to minority consumers to help them make purchasing decisions on products and services. The magazine accomplishes this with how-to articles, purchasing tips and product comparisons. Most of the content is generated from independent experts in various fields of endeavor who provide advice, opinions, blogs, interviews and columns to help consumers make smart decisions. Besides being a publication for the multicultural automotive decision maker, Decisive also covers beauty and personal care for men and women. They share celebrity beauty news, tips for style on a budget, back to school beauty basics, skin care tips and recommendations of beauty products for hair and skin.
Urban Call Magazine: Urban Call Publications Beauty Section: Beauty Feature Editor: Rose Walsh Founder & Publisher: Lafayette G. Jones Officer(s): Lafayette Jones, President & CEO Founded: 1996 Frequency: Non-Subscriber Publication Produced on Custom Basis Readership: 100,000 Website: tinyurl.com/urbancall Digital Marketing: segmentedmarketing.com Description: Urban Call Publications are distributed in the proprietary SMSi networks with brand samples, or independently, and at community venues. The publication creates specific clients for editorial, new products or educational brand reasons. Clients have included Sally Beauty, Walgreens, Harris Teeter, General Motors, General Mills, K&G Fashion Superstore, Johnson & Johnson’s Baby, and AMBI Skincare.
Vibe Magazine: Vibe Beauty Section: Beauty/Personal Care Editor: Jermaine Hall Founder(s): Quincy Jones & Time Inc. Publisher(s): Uptown Media Officer(s): Style Founded: 1993 Frequency: Bi-Monthly Circulation: 301,408 Website: vibe.com Description: Vibe magazine is a music and entertainment magazine founded by the iconic music producer, Quincy Jones, of Motown Records. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers and a larger online presence. The magazine’s target demographic is predominantly young and urban. Vibe goes in depth on the lifestyles of the most notable artists in Hip Hop which is one of the most influential music cultures for the millennial generation. The magazine is one of the most influential publications when it comes to readers gaining access to the latest trends and products in urban beauty and fashion. February 2013 OTC Beauty Magazine
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Urban Call Briefs Hip Hop Weekly Magazine: Hip Hop Weekly Beauty Section: Style Editor: Cynthia Horner Founder(s): Raymond “Benzino” Scott Publisher(s): Dave Mays & Raymond “Benzino” Scott Officer(s): Wor Whosane, Design Director; T.J. Rudy, Style/Creative Editor Founded: 2006 Frequency: Bi-Monthly Readership: 800,000 Website: hiphopweekly.com Description: Hip Hop Weekly (HHW) is a groundbreaking product that brings its readers fresh, exciting and relevant content on a consistent basis, including the latest news and information on film, TV, music, current events, fashion, sports and celebrity lifestyles. HHW’s unique celebrity weekly-format and twenty-six frequency have made it the #1 news and entertainment source for young adults. The magazine often takes it’s readers on red carpets for celebrity beauty and fashion coverage. Their readers will also turn the page to learn about affordable beauty, skin and hair products along with lists of shops that carry the items.
Rolling Out Magazine: Rolling Out Beauty Section: Black Hair Editor: Gerald Radford Founded & Publisher: Munson Steed Officer(s): Randy Fling, Chief Operating Officer Founded: 1999 Frequency: Weekly Readership: 1.2 Million Website: rollingout.com Description: Rolling Out magazine is urban America’s preferred lifestyle resource. Because of their dedication to showcasing and celebrating the urban community, their readers can find positive images of multicultural people reflected within their pages. Rolling Out’s audience is made up of singles, mothers, professionals, students, families of all walks and features a Black Hair section with easy tips to create sophisticated styles with a variety of hair products.
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Business Tips by Dr. Farzanna Haffizulla
Conquering a
Sick day 병가 정복하기
It’s a crisp Monday morning; your agenda is
interwoven with meetings, projects and the usual “catch-up,” from the week past. You awake with shaking chills and muscle pains that feel like you’re being pulsed by a million tiny lasers. Every time you swallow, your saliva feels like gasoline fueling an already rip roaring fire in your throat. You have too much to complete at your office, staying home is just not an option – or is it? How do you know whether to stay or go? Though many often feel that they should fight through and go to work, there are many signs that indicate that you could be contagious; definitely a sign to stay home. It is imperative to avoid spreading your infection and be evaluated for treatment to accelerate your recovery. Signs that you are contagious, which should simplify your decision to not only stay home but to seek medical care to accelerate your recovery process, are as follows: 1. 2. 3. 4. 5. 6. 7. 8.
Fever Persistent productive cough with fever Outbreak of rash with or without fever Red eyes with mucus discharge that seal your eyes shut in the morning Severe sore throat Muscle pains and achy joints with any of the above symptoms Vomiting with or without diarrhea High fever, stiff neck and headache
The spread of either a viral or bacterial infection can cause a negative trickle-down effect on the entire workplace. Realize that not only are your co-workers at risk from contracting your infection, but so are their families 46
OTC Beauty Magazine February 2013
상
쾌한 월요일 아침이다. 지난 주부터 이어지는 회의, 프로젝트, 일상적으로 해야 할 일들로 당신의 업무 안건은 얽혀있다. 수 만개의 작은 레이저를 맞은 것 같은 근육통과 한기를 느끼면서 당신은 잠에서 깬다. 매 순간 침을 삼킬 때마다, 마치 목구멍에서 기름이 활활 타는 것처럼 느껴진다. 사무실에서는 마무리 해야 할 일들이 너무도 많고, 집은 단지 잠만 자는 곳이 아니다- 실은 그런가? 사무실에 더 있어야 할지 집으로 가야 할지 어떻게 알 수 있을까? 비록 많은 사람들이 이런 갈등과 싸우고나서 결국엔 일을 하러 가야 한다고 느끼게 되지만, 당신이 전염성이 있을 수도 있는 많은 징후들이 있다. 그것은 반드시 집에서 쉬어야 하는 징후를 뜻한다. 당신의 감염이 확산되는 것을 방지하고 어떤 치료가 회복을 앞당길 수 있는지 평가해 보는 것은 필수적이다. 단순히 집에서 쉬는 것이 아니라, 회복을 가속화시킬 수 있는 치료 방법을 찾아야 한다는 점에서 당신이 전염성이 있다는 징후는 다음과 같다. 1. 발열 2. 발열을 동반한 지속적인 기침 3. 발열을 동반한 발진이나 발열은 없는 발진 4. 아침에 눈에서 점액질의 분비물이 나오며 충혈된 눈 5. 심한 인후염 6. 위의 증상 중 일부를 동반한 근육통, 관절통 7. 설사 동반 구토나 단순 구토 8. 고열, 뻣뻣한 목과 두통 바이러스나 세균 감염의 확산은 전체 직장내의 부정적인 낙수효과를 유발할 수 있다. 당신의 감염으로 인해 당신과 접촉하는 직장 동료가 위험에 처할 수 있는 것은 물론이고, 그들의 가족이나 사랑하는 사람, 노인이나 신생아처럼 약한 면역 체계를 가진 사람까지도 위험할 수 있다는 것을 인식해라. 덧붙여, 직장동료들이 당신과 같은 감기나 독감을 얻게 되는 것을 고마워하지는 않을
and loved ones, some of whom might have fragile immune systems such as the elderly and newborns. Plus, it is unlikely that your coworkers will thank you when they contract the same cold or flu! When your coworkers develop your illness, resulting in many other sick days across a department or store, productivity inevitably declines – many sick days could have been prevented by one or two! There are many ways you can manage your workload while sick, especially if your coworkers are willing to lend a hand and be flexible. Some strategies that will allow for productivity during this “down” time include: 1.
2.
3.
4.
Work via remote computer. There are many projects in day-to-day office life that could be completed from your home computer while you are in your pajamas in bed! If you can link your office computer to your home desktop or laptop, you can tackle any computer-based projects you have lined up. Another option is to have work scanned and sent to you for your home viewing and completion, allowing you to stay on top of your workload and recover at the same time. Take work home with you. This scenario works well if your symptoms start before the next work day. Bring home that proposal that must be finished before the end of the week, and work on it in between naps. Always prepare for the worst! Arrange for coverage with a trusted colleague for these unplanned emergencies. Along with letting others know that you will be at home, sick, arrange for someone to cover what they can of your workload. Let them know of any pressing work or engagements, potential problems, or expected calls. This will allow a “physical” presence if one is needed in your line of work. Utilize the time to work on “back-up work.” This can be anything that needs to be done, but often falls by the wayside: expense reports, industry research or other tasks that you have pre-assigned yourself and have readily available. If you run your own business, this is a good day to review your budget, employee productivity and profit trends.
것이다! 당신의 직장 동료들이 당신의 질병을 이어갈 경우, 결과적으로 부서나 매장 전체에 많은 병가를 발생시키게 되고, 생산성이 저하되는 것은 피할 수 없게 된다. 다수의 병가는 한 두 사람에 의해 방지될 수가 있다! 당신이 아픈 동안에도 업무량을 관리할 수 있는 많은 방법들이 있다, 특히 당신의 동료들이 기꺼이 도와주고 융통성이 있다면 더 많은 방법들이 있다. 이런 “침체” 시간에도 생산성을 발휘할 수 있는 몇 가지 전략들이 다음에 있다. 1. 원격 컴퓨터를 통해 작업하라. 매일 매일의 사무실 생활에는 많은 프로젝트가 있으며, 이들 중에는 침대에서 잠옷차림으로 있는 동안에도 당신의 개인 컴퓨터로 끝낼 수 있는 것들도 있다! 만일 직장 컴퓨터와 당신의 개인 컴퓨터를 연결할 경우, 당신이 연결해 놓은 어떤 컴퓨터의 프로젝트도 해결할 수가 있다. 또 다른 방법은 작업을 스캔하여 당신이 집에서 검토하고 마칠 수 있도록 발송하는 것인데, 이렇게 되면 작업량을 완전히 파악함과 동시에 건강 회복의 시간을 가질 수 있다. 2. 작업을 집으로 가져가라. 만일 다음 업무일 이전에 아픈 증세들이 시작될 경우 이 시나리오는 효과가 좋을 것이다. 주말 전에 완료해야만 하는 제안서를 집으로 가져가서, 낮잠 사이사이에 작업하라. 항상 최악의 상황을 대비해라! 3. 계획에 없던 응급 상황에서 믿을만한 동료가 도와줄 수 있도록 준비해라. 당신이 병가를 낼 것이라는 것을 다른 사람들에게 알림과 동시에, 당신의 작업량을 대신 맡아줄 수 있는 누군가를 확보해라. 급한 일이나 계약, 문제의 소지가 있는 작업들, 혹은 예상되는 통화 등에 대해서 그들에게 알려줘라. 이렇게 하면 당신의 작업 가운데 누군가가 필요할 경우, 담당할 수 있는 “물리적”인 존재, 즉 당담자를 갖게 될 것이다. 4. 백업 작업에 관한 시간을 활용해라. 마무리를 해야 하지만, 진전을 보지 못한 채 남겨 둔 어떤 일이든 이것에 해당한다: 당신이 미리 할당해서 쉽게 시작할 수 있는 경비 보고서, 산업 연구 조사 혹은 다른 업무들. 만일 자신의 비즈니스를 경영하는 경우라면, 이것은 예산이나 직원 생산성, 이윤 동향을 검토하기에 좋은 날이다. February 2013 OTC Beauty Magazine
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Business Tips We cannot predict when an illness will punctuate our lives but we can certainly try to prevent such annoyances! The old adage “An ounce of prevention is better than a pound of cure,” rings true here. There are many ways to protect your immune system and body against such infections, such as: diets high in Vitamin C, minerals and antioxidants that boost your immune system, avoiding sleep deprivation, smoking and alcohol, washing your hands regularly and encouraging your workplace to have hand sanitizers strategically placed for staff use, and taking time to de-stress. You should also have regular medical checkups to screen for any underlying diseases that can compromise your immune system. If you do find yourself sick and your primary care physician is not available at a moment’s notice to evaluate you, you have other options. You can either walk in to an urgent care center or have a telemedicine consult with a physician via web or phone. There are also many walk-in clinics at various pharmacies that can evaluate and treat you efficiently. Many of us have experienced how a sick day can set you back. As professionals, parents and productive citizens, it works in our best interests to not only plan for these unforeseen sick days but incorporate prevention and maintenance of our wellness into our daily lifestyle. A healthy attitude and a positive spirit are also a basic foundation to achieving this art of health balance. We are the architects of how we choose to deal with obstacles, such as sick days that sometimes unpredictably insert themselves into our busy lives. Conquer them; don’t let them conquer you!
질병이 언제 우리의 생활 속으로 뚫고 들어올지는 예측할 수 없지만, 우리는 분명히 그런 성가신 것들을 사전에 방지하려는 노력을 기울일 수는 있다. “ 예방이 치료보다 낫다,” 는 옛 격언은 진실이다. 당신의 면역 시스템과 신체를 감염으로부터 보호할 수 있는 많은 방법들이 있다. 면역 시스템을 강화할 수 있는 풍부한 비타민 C, 미네랄, 항산화제 섭취, 수면 부족, 흡연과 음주를 피할 것, 정기적으로 손 씻기, 사무실 내에 직원들이 사용할 수 있는 손 살균제 배치하기, 그리고 스트레스를 해소할 수 있는 시간 갖기. 또한 정기적으로 건강 검진을 받아서, 당신의 면역 시스템을 손상시킬 수 있는 잠재된 질병이 있는지 체크해야 한다. 만일 당신이 질병을 감지하고 병원을 찾고 싶지만 주치의를 곧바로 만날 수 없는 경우에는, 다른 옵션을 선택할 수 있다. 근처 응급 진료 센터를 찾거나 웹사이트나 전화를 통해 의사와 상담할 수 있는 원격의료를 이용할 수 있다. 또한 효과적으로 검진과 치료를 할 수 있는 다양한 약국 내에 예약없이 방문할 수 있는 클리닉도 많이 있다. 대부분 우리는 몸이 아픈 것이 어떤 대가를 치르는지를 경험해보았다. 전문가로서, 혹은 부모나 생산적인 시민으로서, 이런 예상치 못한 병가에 대한 계획은 물론, 일상 생활에서 건강을 유지하고 예방하는데 최선의 관심을 기울여야 한다. 건강한 태도와 긍정적인 정신은 균형적인 건강법을 달성하기 위한 기본 토대이다. 우리는 예기치 않게 때때로 우리의 바쁜 일상으로 끼어드는 병가와 같은 장애물들을 처리할 방법을 선택하는 건축가인 것이다. 정복해라. 그것들이 당신을 정복하게 두지 말아야 한다!
Dr. Farzanna Haffizulla is a speaker and expert in work/life balance. Her book, Harmony of the Spheres, offers methods to streamline workloads, solve interpersonal workplace issues and offers practical advice on integrating work and home life. In addition, she runs the websites BusyMomMD, an informative site for modern, educated women juggling career, family and community life, and HouseCallsMD, providing a portal to better healthcare. For more information or to contact Dr. Haffizulla, please visit www.housecallsMD. us or www.busymomMD.com.
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OTC Beauty Magazine February 2013
FEBRUARY SPECIAL PROMOTION
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• Your customers can color their hair tonight and then have a color boost in a few weeks before their next re-touch. • All with one easy purchase of this convenient, money-saving new Bonus Pack! • Shades come with matching Beautiful Collection for easy selection. Ask your distributor about special savings and merchandising kit availability for all end cap displays Quantities are limited so order today! 특별 할인 혜택과 세트 제품들이 준비 되어있습니다. 한정 판매 하오니 지금 문의하시고 주문 하시기 바랍니다.
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September 2012 OTC Beauty Magazine
49
Business Tips by Muhammad Adnan Elahi
Free
Why
Samples are
Idesirable 무료 샘플이 바람직한 이유
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OTC Beauty Magazine February 2013
H
aving a large number of delighted customers is the core essence of every company that sells something (product or services). The marketing department is the backbone of every business that serves various purposes for the organization ranging from introducing the organization into the market to promoting its sale. Generating large amount of profit with goodwill in the market is one of the basic objectives of every organization and for that purpose, generation of large revenues is essential. This job is done through sales promotion. Free samples are something that everybody loves to get even if he/she doesn’t need that product. This is due to the fact that its human nature that nobody denies getting something without paying something or without any effort. This weakness of human nature is the penetration point where organizations enter the minds of their customers. Investing a fraction of the total investment into free samples brings opportunities to sell large volumes of their product. Distribution of free samples does not only serve to introduce the organization into the market, but also helps to get valuable information about the market. For example, organizations can conduct surveys using these free samples that reveal who is the strongest competitor in the market, what is the spending pattern of the people, what are the strong points and weaknesses of their
흐
믓해하는
고객들을 많이 보유하고 있다는 것은 제품이든 서비스이든 무언가를 판매하는 모든 기업에게 핵심 요소가 된다. 마케팅 부서는 조직을 시장에 소개하는 것으로부터 판매 촉진에 이르기까지 모든 비지니스가 다양한 목적을 제공하게 하는 중추이다. 시장에서 큰 신용과 이익을 생성하는 것은 모든 조직의 기본 목표 가운데 하나이며, 그 목적을 위해서는 큰 수익의 생성이 필수적이다.
이것은 판촉을 통해서 이뤄진다. 무료 샘플은 설령 그
제품이 필요하지 않는 사람이라도 누구나 얻기를 좋아하는 것이다. 이것은 누구도 댓가나 노력을 지불하지 않고 얻어지는 것을 거부하지 않는 인간의 본성에서 기인한다. 이런 인간 본성의 약점은 조직이 고객의 마음을 꿰뚫고 들어갈 수 있는 침투 지점이 된다. 전체 투자의 일부를 무료 샘플에 투자하는 것은 제품의 대량 판매를 위한 기회를 가져온다.
무료 샘플을 배포하는 것은 시장에 단지 회사를 소개하는
역할 뿐 아니라, 시장에 대한 중요한 정보를 얻는데도 도움이 된다. 예를 들어, 회사는 무료 샘플을 이용해서 강력한 경쟁업체나 사람들의 소비 패턴, 경쟁사의 강점과 약점, 제품에 대한 적절한 가격 책정과 그 제품 가격에 대한 고객들의 동의 여부 등 다양한 설문 조사를 수행할 수 있다.
무료 샘플보다 더 신속하게 제품이나 서비스를 홍보할 수
있는 다른 방법은 없을 것이다. 비용이 발생하는 샘플을 무료로 배포하는 이면의 숨은 전술은 제품에 대한 인식을 창조하는 것이다. 소비자들이 무료로 얻은 샘플을 사용할 때는 손해볼 지도 모른다는 두려움이 없다. 만일 제품이 효과가 있어서 소비자들이 비용 대비 좋은 효과를 발견한다면, 회사는 샘플 배포의 목적을 달성하게 되는 것이다. 제품을 좋아하는 소비자들은 다음에 다시 쇼핑을 가게되면 자동적으로 이 제품을 고려하게 될 것이다.
February 2013 OTC Beauty Magazine
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Business Tips
competitors, how should they price their product and will the customer agree to pay this price against what the organization is giving to them. Perhaps there is no other way to promote a product or service faster than free samples. The basic tact behind the distributions of free of cost samples is to create awareness about the product. When a consumer uses a sample that he had gotten free of cost, he had no fear of losing anything with its use and if the product works good and the consumer finds it cost effective too, the organization achieves its purpose of distributing these samples. The consumer who likes the product will automatically consider this product whenever he/ she goes shopping again. When there are several rivals offering same product, the competition becomes tough and there starts a race to win larger market share. It is true that regardless the severity of this competition, companies can not reduce their prices below a certain minimum level. Sometimes reduction in prices is subject to the government policies like the tax rates etc. In this case, the companies adopt an alternate track and that is to win more customers through incentives with the product. Distributing free product samples is not only the need of new organizations but also existing organizations that have to prove they are bringing an improved depiction of their commitment to quality. Some brands are so strong that their new versions or new products get the desired response from the market without any serious effort and with minor investment in its marketing campaign. Still, free sampling is desirable to win the trust of customers. Muhammad Adnan Elahi
동일한 제품을 제공하면, 경쟁은 더 힘들어지고 보다 큰 시장
점유율을 차지하기 위한 경기가 시작된다. 이런 경쟁의 심각성에도 불구하고, 회사는 특정 최소 수준 이하로는 가격을 낮출 수가 없다. 때때로 가격 할인은 세율 등과 같은 정부 정책에 따라 달라질 수 있다. 이러한 경우, 회사는 대체 방법을 채택하여 인센티브 제품을 통해 보다 많은 고객을 확보하게 된다.
무료로 제품 샘플을 배포하는 것은 단지 새로운 기업 뿐
아니라, 기존의 기업이 품질 개선에 대한 약속과 헌신을 실천하고 있음을 증명해 보이는데도 필요하다.
일부 브랜드는 아주 탄탄해서 새로운 버전이나 신제품에
대해 기대하는 시장 반응을 심각한 노력없이 약간의 마케팅 투자 만으로도 얻어낼 수가 있다. 여전히, 무료 샘플은 고객의 신뢰를 얻는데 효과가 있다.
Courtesy of Articlesbase.com
is a Computer Science Lecturer at a Govt. Institute and part time academic writer. Writing articles on different topics is both a leisure and hobby for Elahi, stemming from a love of sharing information.
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OTC Beauty Magazine February 2013
February 2013 OTC Beauty Magazine
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50
OTC Beauty Magazine July 2012
King of Locs
Hair Care Development and Retail in the Mix of America
by Cyrus Jackson
I
I recently read an article on the analysis of the 2012 Presidential Election. Now
discovered that those of mixed race can have a variety of hair care needs that
of course, it was a few months ago but the outcome spoke volumes about the
are not exclusive to them but more pronounced. There are products that cater
changing demographics in America. For all of those firmly steeped in the product
to the distinct blend of DNA in hair of mixed race persons with tresses that can
development and marketing trenches of our industry, research is a huge part of
be a bit curly, a bit straight, a bit coarse and a bit thin all at the same time. The
the process. We ask ourselves two important questions when developing new
multicultural and mixed race market is going to catch up fast as natural hair has
formulas and technologies: Who is my customer? What are their needs? Taking
firmly secured its place in the ethnic hair care aisle.
a hard look at who America is and coupling that with our view of the global
market can mean big bucks. According to new statistics taken by the census
that can meet the needs of all types of consumers, but the new demographics of
bureau, American racial, ethnic and social demographics have changed 30 times
the country call for the emergence of the blended family and the mixed ethnic
more quickly in the last five years than in the past five decades. The mixed family
hair type. There are special needs in this category. My company has a consumer
and biracial face of America has always been present, but its influence has really
hotline and we experience calls all the time for instruction on mixed hair care.
taken shape as of late. We can just look at the ethnic makeup of our Commander
One of our new lines we market is named For Mixed Hair. The product line is
in Chief to gauge who America identifies with. All that we know of business tells
a comprehensive naturally based hair care system that provides just the right
us that economics and social influences have a great impact on retail. It is worth
amount of moisture and emollience needed for mixed hair types. There is a
a good look at the new emerging face of America to determine what products to
comprehensive system of products that can easily take the ethnic and not quite so
develop and how to market them.
ethnic head of hair from curly to straight and back again without the fuss that so
Natural hair care today is associated with ethnic hair types, those of
many of our customers have inquired about. The product line is also nourishing
African descent to be exact. To tell you the truth, there is a wide spread ethnic
and nutrient rich for the standard ethnic hair type depending on the specific curl
market for all cultures. In the same way women of color seek to relax the curl
pattern. As always, my true goal in creating products includes the need as well as
pattern of their hair, the mainstream salons can attest to the large number of non-
the right to hair and beauty options for all of our valued customers.
ethnic clients that not only come into their salons to straighten their naturally
curly hair, but are willing to pay through the nose for it. If you think 80 dollars or
2012 and I am even more pleased to see how the election has been a catalyst
more was high in ethnic based salons for a basic relaxer, Brazilian Straightening
of social study and analysis. Everything is connected in a free market society
and Keratin treatments run into the high hundreds. When I design products I
and the studies on the new mix in America is vital info that no manufacturer
keep this in mind as I know that though all hair seems dramatically different
or retailer should take lightly. It is my guess that we are going to see more faces
the science can be very close and many products can be retailed and marketed
of blended ethnic makeup and mixed households over the course of the next
to more than one type of consumer. I have products in major retail chains and
decade. Let’s all keep our eyes on the ever-changing social set, retail market and
OTC doors right now that an African American woman, a Hispanic woman and
consumer need as the year progresses. There is always money to be made with
a Caucasian woman with curly hair can all benefit from in one way or another.
the right market research.
So we have established that you can develop products for natural hair
I have to say that I was happy to see President Obama re-elected in
There is however a growing market for the blend of all these hair types as we have
Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs. February 2013 OTC Beauty Magazine
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Feature by Geri Duncan Jones
A Salute to the
African-American Manufacturers of Ethnic
Hair Care
andBeauty
Products
Members of the American Health & Beauty Aids Institute (AHBAI)
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OTC Beauty Magazine February 2013
W
hen 10 of the most successful African-American businesses joined forces as an association, many said it couldn’t be done. But today, 32 years later, the members of the American Health & Beauty Aids Institute (AHBAI) are still going strong. The American Health & Beauty Aids Institute is a national trade association representing the leading companies which manufacture hair care, skin care and shaving products for the ethnic consumer. Even though they are fierce competitors, they have not lost sight of the fact that there are many areas of common concern which they can collectively address – concerns that are central to the vitality and health of the Ethnic HBC industry and the interest of the consumers we serve. AHBAI is best recognized by the Proud Lady Symbol, its symbol of strength, sophistication and pride, featured on the back of each AHBAI Members product. This symbol lets consumers know that dollars spent on these products are re-invested in their community in the form of jobs, scholarships and support of special community programs. AHBAI members care about the communities they serve because they are the community. Today, we salute AHBAI Members who are committed to serving the community. AHBAI members employ thousands nationwide and are among the top contributors to programs in African-American communities across the country.
Arganics M3 Cosmetic Labs Marty Joshua, President www.arganicshair.com M3 Cosmetic Labs (USA), LLC, the makers of NexSheen Arganics was founded by Marty Joshua, Mary Harris and Mary Lee Joshua in 2010. The trio launched NexSheen Arganics, a true originality, which blends the finest Moroccan Argan Oil, Extra Virgin Olive Oil and the latest innovations in hair care chemistry and techniques. The founders have more than 40 years of experience in this business—it has been their life and livelihood for as far back as they can remember. NexSheen Arganics is an International Brand with affiliate operations in Johannesburg, South Africa, giving consumers around the world “The Hair of their Life.” Bronner Bros. Bernard Bronner, President www.bronnerbros.com Bronner Bros. is a privately held, family-owned company founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today Bronner Bros. is headed by the second generation. Bernard Bronner leads the company as president and CEO. The Bronner Bros. Enterprise consists of Bronner Bros. Beauty Products which include BB, African Royale, Nu Expressions and Tropical Roots product lines, UPSCALE Magazine, Cottonwood Hot Springs Spa and Motel in Alabama, Bronner Bros. International Beauty and Trade Shows, the Word of Faith Family Worship Center and The Ark of Salvation Worship Center. Their mission is to be the largest African-American, Christian Company in the world. Their focus is to pursue excellence by manufacturing and distributing excellent hair and skin care products for AfricanAmericans. Bronner Bros. employs over 300 full time and part time staff members, operates February 2013 OTC Beauty Magazine
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Feature two manufacturing facilities, one shipping facility, two beauty stores, one hair weaving studio, public relations office and a corporate headquarter located in Marietta, Ga.
cosmetologists build their businesses, all while making the brand more contemporary and relevant in the highly competitive billion-dollar beauty business.
Clear Essence Cosmetics Bluefield Associates, Inc. Dr. Iheatu Obioha, President www.clearessence.com
Design Essentials McBride Research Laboratories Cornell McBride, Jr., President www.designessentials.com
Bluefield Associates, Inc., the makers of Clear Essence Cosmetics was incorporated in 1991. The California based firm distributes products in the United Kingdom, France, Nigeria, Ghana, Cote D”Ivoire, Namibia, U.A. E., Gabon and the United States. Clear Essence Cosmetics, USA, Inc. scientifically formulates natural skin care products and skin treatments for ethnic skin care. Their natural skin care product line includes acne treatments, anti-aging moisturizer, body wash and cleanser to repair sensitive skin, oily skin or dry skin. They also offer daily moisturizers, anti-aging solutions, cleansers, soaps, body oils and the exclusive Chimere and Adure line.
Headquartered in Atlanta, Ga. the Design Essentials Salon System was created in 1990 by McBride Research Laboratories (MRL), under the leadership of its Founder, Cornell McBride, Sr., a pioneer in the hair care industry. Today Cornell McBride, Jr. serves as President, leading the day-to-day operations and providing strategic direction for the company. As a distinguished leader, the Design Essentials Education Program is unique for not only having an exceptional emphasis on educating and developing its distributors and hair stylists, but also for equipping them to be independently successful business owners. For 18 years, McBride, Jr. has led the company’s expanse not only throughout the United States and the Caribbean, but also globally including France, Amsterdam, Guadalupe and Portugal. Under his direction, MRL is on the heels of the United Kingdom and Africa.
Dudley Beauty Corp. Ursula Dudley Oglesby, President www.dudleyq.com The Dudley Brand was founded in 1967 by Dr. Joe Dudley, Sr. and Dr. Eunice M. Dudley. Ursula Dudley Oglesby (the eldest daughter) is leading the brand through Dudley Beauty Corp., LLC—the company responsible for distributing Dudley’s over 400 professional and retail ethnic hair care products and personal care products directly to cosmetologists, barbers and beauty schools in the United States, as well as 18 foreign countries. Executives have initiated a re-birth of the brand building on its mission to provide quality plus hair care and beauty products, enrich people’s lives and help 60
OTC Beauty Magazine February 2013
E. F. Young, Jr., Manufacturing Co. Charles Young, Jr., President E. F. Young Jr. Manufacturing Co. has been servicing the hair care industry for over 75 years. Very committed to the community, E.F. Young supports beautician associations and the United Way. Charles Young, Jr. is now president of the company. They manufacture Lady Velvet, Curl ‘N Body, Body Look, Stay ‘n Touch and the E. F. Young Jr. line of products. E. F. Young Manufacturing Co. is located in Meridian, Miss. and was founded by the late E.F. Young.
Luster Products, Inc. Jory Luster, President www.lusterproducts.com Luster Products, Inc. is the largest AfricanAmerican owned manufacturer of premium personal care products servicing people worldwide. Founded by the late Fred Luster, Sr., today Luster Products employs more than 400 people worldwide. Luster Products brands include the Pink Brand products for women; S-Curl products for men; PCJ Pretty-n-Silky & Smooth Roots children products; YOU unisex products, and Designer Touch products for stylists. The products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. The company’s main facility—corporate offices, plant and warehouse—is situated on 17 acres in Chicago’s Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Ill. The company also has branch offices in London and South Africa. Luster Products is dedicated to serving the needs of its suppliers and consumers with a commitment to maximum quality products and uncompromised customer service. Moore Unique Skin Care Dr. Milton Moore, President www.mooreunique.com Founded in 1986 by dermatologist and pharmacist Dr. Milton D. Moore, the company forged a path to eliminate razor bump and rash with patented products. The company is dedicated to manufacturing quality products and services for men and women of all colors and skin types. Dr. Moore recently applied for a new US patent for Silky Hydroglide Shave Gel & Skin Rejuvenator exclusively for women. Moore
AHBAI Current Trade Activities
• AHBAI Sponsors the annual Proud Lady Beauty Show, the largest ethnic trade show for Black professional hair stylists, barbers, nail technicians and cosmetology students in the Midwest. Now in its 24th year, the show attracts more than 5,000 stylists nationwide. Educational classes and hands-on workshops offer state of the art technology; over 100 exhibitors showcase their products on the trade floor; and national competitions for nail technicians, models, students, barbers and stylists offer professional exposure to optimize career opportunities. • Established in 1982, the AHBAI Ethnic MultiCultural HBC Mid-Year Business Conference has become a necessity for executives in the beauty industry. Held each year in August, vital information is exchanged, trends analyzed and networks strengthened within the category at this event. • AHBAI Regularly produces documentation and feature stories for a host of trade publications to keep the industry abreast of vital information about ethnic HBC. • The Proud Lady Salon Advantage Club offers cosmetologists a network of resources and information to increase their profitability. Member services include a periodic newsletter, information on the latest beauty trends and special discounts to trade show events. • The AHBAI Industry Partner Program unites all manufacturers in the ethnic HBC industry to collectively strengthen the ethnic hair care and beauty industry. • The AHBAI Associate Member Program is designed to connect distributors, beauty & barber suppliers and vendors (chemical, packaging, fragrance suppliers, magazine publishers, etc.) to the manufacturers in our industry.
AHBAI Contact Information
American Health & Beauty Aids Institute (AHBAI) P. O. Box 19510 Chicago, IL 60619 Telephone: 708-633-6328 • Fax: 708-633-6329 E-mail: ahbai1@sbcglobal.net • Website: www.proudlady.org Facebook: Facebook.com/ahbaiplbs
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Feature Unique products are presently in Walgreens and other national chains with Razor Rash Relief Cream and other unique products. The Moore Unique Scalp & Hair Restoration Kit, developed for women who have hair loss in the crown of the scalp is available currently for distribution and the company is seeking new distribution channels. Dr. Moore has used his extensive knowledge of pharmacology and over 20 years of experience in practice as a dermatologist to create his unique and extremely effective line of skin care products. Summit Laboratories, Inc. Clyde Hammond, President www.summitlabsinc.com
Clyde Hammond, Sr. as president since 1977. By focusing on problems hairstylists have had through the years, Summit has become known as “the problem solver.� Under several trademarks, Summit manufactures a complete line of hair maintenance and styling products that includes shampoos, conditioners, hair dressings, styling gels, pomades, spritz and relaxer kits as well as an organic product line. Summit also manufactures a line of skin care products under the Dr. Fred Summit trademark, including Dr. Fred Summit Sports & Arthritis Rub with Epsom Salts. In addition to the manufacture of its own products, Summit proudly offers contract packaging and private label manufacturing services.
Summit Laboratories has over 50 years of experience in manufacturing highquality hair and skin care products, with
Geri Jones Is the Executive Director of the American Health & Beauty Aids Institute (AHBAI).
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Manufacturer
Profile by Haley McNeal
Mitchell Group Beginning as a family owned business in 1954 and later sold to Maurice W. Farah, Mitchell Cosmetics Ltd— presently known as Mitchell Group—quickly became a skincare industry leader. OTC Beauty Magazine spoke with CEO/President Michel Farah to learn more about this flourishing company.
1954년 가족 비즈니스로 시작하여, 이후 Maurice W. Farah, Mitchell Cosmetics Ltd에 매각된 지금의Mitchell Group은 스킨케어 산업의 선두주자로 빠르게 성장했다. OTC 뷰티 매거진은 회사 대표인Michel Farah과의 인터뷰에서 이 번창한 기업에 관해 자세히 알아보았다.
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OTC: Please briefly describe the history of the Mitchell Group. How did this company get started and what is it founded on? Michel Farah (MF): Founded in England in 1954, Mitchell Cosmetics soon became known as Mitchell Group, a leader in the pharmaceutical industry specializing in skincare products that targeted skin discoloration for women and men in Africa. Over time we noticed many consumers incorrectly using various prescription-drug lightening creams, gels, oils and other preparations in ways that could possibly cause more dark pigmentation, resulting in red irritation and inflammation. Armed with this knowledge we branched into the cosmeceutical side of the business and began to carefully study and develop safe, efficient lightening and brightening products to achieve optimum, visible results. OTC: What is the structure of the company like? Are there multiple brands manufactured under this label? Please explain. MF: Today the company distributes Fair & White, So White and the Yelen brands, all produced in France, while 12 other brightening brands from Mitchell Group are produced in the United States, Europe, Lebanon and India. Our partners in India have state-of-the-art manufacturing facilities which enable us to manufacture our skincare products at competitive prices. The selling network extends to North America, South America, the Caribbean, the United Kingdom, Africa and Asia. OTC: What makes the Mitchell Group different than other companies of its kind in the industry? MF: Through years of ongoing research and development, Mitchell Group’s laboratory facilities in the United States, Switzerland and France continue to discover new cutting-edge formulas that promote healthy flawless skin. We rigorously put these formulas to the test in clinical and laboratory trials to insure our products’ effectiveness and safety. Our entire product line has been clinically tested and follows FDA guidelines. One can enjoy the benefits of beautiful skin with the continued use of Mitchell Group’s many exciting topical cosmetic and pharmaceutical hybrids—specifically created to produce instant glowing skin, regardless of age or skin condition. OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs? MF: Mitchell Group offers a complete range of many affordable treatments as well as high performance brands to address needs of all ethnicities. Our mission is to continue developing result driven products that target specific skincare concerns and deliver visible results instantly, and long term. In 2009, Mitchell Group launched a new skincare brand called Omic Skincare, a unique high performance category that provides consumers with the best skincare solutions specializing in issues such as acne, dull skin, enlarged pores, brown spots, uneven skin tone, hyperpigmentation and sun protection. We are dedicated to continue assisting consumers’ needs with the latest skincare advances and innovations.
OTC: Mitchell Group의 역사에 관한 간략한 설명 부탁드립니다. 귀사는 어떻게 시작되었으며 설립 배경은 무엇인지? MF: 1954년 영국에서 창립된Mitchell Cosmetics은 흑인 남성과 여성들의 피부 변색에 중점을 둔 스킨케어 전문 제약업계의 선두주자인Mitchell Group 로 알려지게 되었습니다. 저희는 많은 소비자들이 라이트닝 약품이나 크림, 젤, 오일 등의 다양한 처방을 부적절하게 사용함으로써 발진, 염증 등이 더 많은 피부 착색을 초래할 수 있다는 것을 알게 되었습니다. 이러한 지식을 바탕으로 저희는 미용 분야를 사업에 추가하였고, 최적의 가시적인 결과를 얻을 수 있는 안전하고 효과적인 라이트닝과 브라이트닝 제품을 주의깊게 연구하고 개발하기 시작했습니다. OTC: 회사의 구조는 어떻게 되어 있습니까? 이 라벨 하에 다양한 브랜드가 생산되는지요? 설명 부탁드립니다. MF:현재 저희 회사는Fair & White, So White 그리고 the Yelen 브랜드를 공급하고 있으며, 모두 프랑스에서 생산됩니다. Mitchell Group의 또 다른 12개의 브라이트닝 브랜드는 미국과 유럽, 레바논과 인도에서 생산됩니다. 인도의 저희 파트너는 최신 기술의 제조 시설을 보유하고 있어서 저희는 스킨케어 제품을 가격 경쟁력을 갖고 생산할 수가 있습니다. 판매망은 북미와 남미, 카리브해, 영국, 아프리카 그리고 아시아로 확장되어 있습니다. OTC: Mitchell Group이 업계의 다른 업체들과 차별화되는 이유는 무엇입니까? MF: 다년간의 지속적인 연구와 개발을 통해, 미국, 스위스, 프랑스의 Mitchell Group 연구소는 건강하고 완벽한 피부 향상을 위한 최첨단 제품들을 지속적으로 개발하고 있습니다. 저희는 제품의 효능과 안전성을 확보하기 위해 임상 및 실험실 테스트를 엄격하게 실시하고 있습니다. 저희의 전 제품 라인은 임상 테스트를 거쳤으며 FDA 지침을 준수합니다. 연령이나 피부 상태에 상관없이 즉각적으로 빛나는 피부를 만들기 위해 특별히 개발된 Mitchell Group의 다양하고 흥미로운 국소용 화장품과 약품들을 지속적으로 사용함으로써 건강한 피부를 위한 혜택을 즐길 수 있습니다. OTC: 제품의 주요 고객층은 누구이며, 그들의 요구를 총죽시키기 위해 어떤 방법을 갖고 계신지요? MF: Mitchell Group은 모든 인종의 요구를 해결하기 위해 고기능 브랜드는 물론 다양한 종류의 저렴한 제품까지 완벽한 제품 범위를 제공합니다. 저희의 임무는 특정한 스킨케어 문제를 목표로 눈에 띄는 즉각적인 결과를 장기간 유지할 수 있는 제품을 지속적으로 개발하는 것입니다. 2009년, Mitchell Group은 Omic 스킨케어라는 새로운 스킨케어 브랜드를 출시했는데, 이 브랜드는 여드름, 칙칙한 피부, 모공 확장, 잡티, 거친 피부톤, 과다 색소 침착, 자외선 차단과 같은 문제에 관한 전문적인 최고의 스킨케어 방법을 소비자들에게 제공하는 특별한 고기능성 제품군입니다. 저희는 최신의 스킨케어 발전과 혁신을 바탕으로 소비자들의 요구를 지속적으로 충족하기 위해 최선을 다하고 있습니다.
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Manufacturer Profile
OTC: What is the newest product you have placed on the market? Has it sparked ideas for items soon to come? MF: OMIC’S LightenUp Kit with Intense Fading Serum is our newest creation, formulated to restore clear, flawless skin aggressively but safely. It is now being used by celebrities like Johnny Depp and Robert Downey Jr. We’ve just added two more products to our LightenUp category: LightenUp PLUS Active Lightening Cream and LightenUp PLUS Lightening Gel, designed for those consumers who have an urgent need to fade discoloration and achieve an overall more even, radiant and healthylooking complexion. “I like to think of the LightenUp Brand as our innovative collection that offers high performance, targeted treatments without the need for a prescription or a doctor’s appointment.”
OTC: 최근 시장에 출시한 신제품은 무엇입니까? 뒤를 이을 제품에 대한 아이디어는 갖고 계신지요? MF: 강력한 페이딩 세럼(색깔을 연하게 만드는 세럼)인 OMIC의LightenUp Kit 이 저희 최신 제품인데요, 강력하지만 안전하게 깨끗하고 완벽한 피부로 복원하는 성분의 제품입니다. Johnny Depp이나 Robert Downey Jr.와 같은 유명 연예인들이 현재 이 제품을 사용하고 있습니다. LightenUp 제품 분야에 최근 2개의 제품을 추가했습니다: LightenUp PLUS Active Lightening Cream 과 LightenUp PLUS Lightening Gel인데요, 변색된 부분을 신속하게 치료하고 전체적으로 밝고 건강한 피부를 얻길 원하는 소비자들을 위해 고안된 제품입니다. “저는 LightenUp브랜드가 의사의 상담이나 처방없이도 고성능의 집중 치료를 제공하는 혁신적인 제품 라인이라고 생각하고 싶습니다.”
OTC: Please explain how your OTC store partners and our readers can benefit from carrying Mitchell Group products and having a business relationship with the company. MF: Mitchell Group is much more than just another skincare brand. We have an advantage in that we stand behind the efficacy of our skincare products. We collaborate with only the best chemists to formulate product that is true to my skincare philosophy while fitting for today’s active consumers. For over 50 years, we have had global recognition in the marketplace as one of our top selling brands, Fair & White, continues to exceed our goals.
OTC: 귀사의 OTC 매장 파트너와 저희 독자들이Mitchell Group의 제품을 취급하고 귀사와 비지니스 관계를 맺게 됨으로 인해 누릴 수 있는 혜택에 대한 설명 부탁드립니다. MF: Mitchell Group은 그저 다른 스킨케어 브랜드 그 이상입니다. 저희는 스킨케어 제품의 효능을 뒷받침한다는 장점을 갖고 있습니다. 저희는 오직 최고의 화학자들과 공동 작업을 하여, 오늘날 적극적인 소비자들에게 맞추는 것이 진정한 의미에서 나의 스킨케어 철학이라는 생각으로 제품을 만들고 있습니다. 50년이 넘는 시간 동안, 저희의 최고 판매 브랜드 중 하나인Fair & White는 시장내에서 글로벌한 인지도를 얻었고, 지속적으로 저희의 목표를 넘어서고 있습니다.
OTC: What types of POP material does Mitchell Group offer to OTC retailers and what makes them work? MF: We offer collateral material such as shelf talkers, consumer cards and posters describing individual products and in-store sale promotions as well as contests with spiffs to sales staff. In addition, our marketing department has scheduled magazine editorials, advertisements and bus banners throughout the year.
OTC: Mitchell Group은 어떤 종류의 POP 물품들을 OTC 매장에 제공하며 그러한 POP 물품들은 어떤 작용을 하는지요? MF: 저희는 셀프 토커(상품 진열대의 전면에 늘어뜨린 광고 인쇄물), 고객 카드, 개별 제품을 소개한 포스터, 매장 세일 프로모션과 같은 홍보 물품은 물론 판매 직원들을 위한 판매 촉진 장려 콘테스트의 기회도 제공합니다. 게다가, 저희 마케팅 부서는 1년 내내 잡지 기고나 광고, 버스 배너에 대한 계획을 갖고 있습니다.
OTC: How do you educate consumers and retailers on product knowledge? MF: One of Mitchell Group’s strengths is education. We provide skincare knowledge with educational material to all retailers such as product brochures and catalogs which focus on ingredients and detailed benefits. Our sale coordinators are constantly involved with sales staff in in-store trainings and continuously schedule monthly events which benefit store customers in selecting correct skincare products which meet their personal needs. In my eyes, “it’s all about addressing specific
OTC: 제품 지식에 관해 소비자와 소매업체에 대한 교육은 어떻게 실시하시는지요? MF: Mitchell Group의 강점 중 하나는 바로 교육입니다. 저희는 모든 소매업체들에게 제품의 성분과 세부적인 효능에 관한 브로셔와 카타로그같은 교육물을 통해 스킨케어에 관한 지식을 제공합니다. 저희 판매 코디네이터는 지속적으로 매장의 판매 직원들과 연계를 맺으며, 매장 고객들이 자신의 피부 상태에 맞는 올바른 제품을 선택할 수 있도록 정기적인 행사를 매달 갖고 있습니다. 제 눈에는. “이 모든 것들이, 특정한 피부 문제를 해결하여
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OTC Beauty Magazine February 2013
skincare concerns that provide consumers with the best skincare solutions to achieve flawless and age-less skin.” Retailers and consumers are also supported around the clock on our website, providing answers to their specific questions as well as tailored skin care regimens. OTC: What do you foresee 2013 holding for the company? Are there big plans you can talk about? What is the best business advice you can give store owners, especially as they head into the New Year? MF: In 2013 we will see a leap forward in the beauty industry. Now that the country seems to have addressed the fiscal cliff issues I foresee consolidation coupled with some economic growth. This year we have to adjust our marketing mix to deal with consumer decision making. You see, most consumers take decisions outside their “conscious awareness.” It is best to seize the opportunity created by the current economic challenges as well as major technological innovations that are changing the ways that marketing is conducted. Critical to achieving this goal is using emerging social media tools and the opportunity to utilize powerful marketing analytics now easily available to all in order to understand the needs of today’s consumers. We have to be ready to meet these decisions.
완벽하고 나이를 잊은 피부를 얻을 수 있는 최고의 스킨케어 방법을 소비자들에게 제시하기 위한 것”으로 보여집니다. 소매업체와 소비자들은 저희 웹사이트를 통해 특정 질문에 대한 답변은 물론 맞춤형 스킨 케어 요법까지 실시간 제공받을 수 있습니다. OTC: 귀사의 2013년을 어떻게 예견하십니까? 큰 계획이 있으신지? 새해를 맞아 매장 직원들에게 특별히 최고의 비지니스 조언을 하신다면? MF: 2013년 저희는 뷰티 산업에서 한층 더 도약할 것입니다. 현재 국가적으로 일부 경제적인 성장과 관련해 제가 통합을 예견했던 재정적인 문제들이 해결되어진 듯 보입니다. 올해 저희는 소비자들의 의사 결정에 대응할 수 있도록 혼합 마케팅을 조절해야합니다. 알다시피, 대부분의 소비자들은 “자각적인 의식” 밖의 결정을 합니다. 마케팅 방법을 변화시키는 것이 현재 경제 위기뿐 아니라 주요 기술 혁신에 의해 생성된 기회를 포착하는 최선입니다. 이런 목표를 달성하는데 중요한 것은, 현재 소비자들의 요구를 이해하기 위해 손쉽게 이용할 수 있는 소셜 미디어나 강력한 마케팅 분석을 활용할 수 있는 기회를 이용하는 것입니다. 저희는 이런 결정을 만들 준비가 되어있어야만 합니다.
Company Name: Mitchell Group Phone: 1-888-726-6211 Address: 1 S.E 3rd Ave. Suite 1860 Miami, Fl 33131 Website: www.fairandwhite.com, www.mitchellbrands.com Year in Business: 58 years
February 2013 OTC Beauty Magazine
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Retailer
Profile by Tony Bae
뷰티 서플라이 스토어의 전문성을 살려야 한다 K C Beauty Depot • Hampton, GA 요즘은 스토어들의 경계가 모호해지고 있는 것이 추 세이다. 게스 스테이션에서 핸드폰을 판매하고, 뷰티 서플라이 스토어에서 신발을 판매하는 것은 이미 옛 날 얘기가 돼 버렸다. 원스탑 쇼핑이라는 명목 하에 각 소매 스토어들의 전문성이 결여되어가고 있다. 물 론, 스토어 공간이 허락하고 같은 렌트비를 내고 있 는 상황에서 소비자들의 주머니를 열 수 있는 제품들 을 판매하는 것이 잘못된 것은 아니다. 하지만 이렇게 생각을 해 보자. 설렁탕을 먹으려 하는데 설렁탕만을 판매하는 설렁탕 전문 식당과 설렁탕도 판매하는 일 반 한식당이 있을 때, 여러분들은 어떤 곳으로 발길을 돌리겠는가? 요즘, 뷰티 서플라이 스토어가 취급하는 제품 종류들이 많아지면서 그 본질적인 성질을 잃어 가고 있다. 헤어에 관한 케미컬 제품들 보다는 이러 저러한 잡화들을 취급하는 비율이 점점 높아지고 있 어 그 전문성이 점점 사라지고 있는 것이다. 어떠한 것이 정답이라고 쉽게 정의를 내리긴 어렵다. 지역의
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OTC Beauty Magazine February 2013
환경이나 소비자들의 성향에 따라 사정이 달라지기 때문이다. 하지만, 다른 제품들을 너무 많이 취급함 으로써 그 본질의 틀마저 흔들린다면 매우 바람직한 상황은 아닌 것 같다는 생각을 해본다. 먼저 기본을 충실히 했을 때, 경쟁력을 가질 수 있을 것이다. 이번 에 OTC 뷰티 매거진에서 인터뷰를 한 Hampton, GA 에 K C Beauty Depot 의 전풍진 사장은 스토어의 본 질을 중요시 하는, 그만의 경영 방식을 고수하고 있는 사장들 중 한 명 이다. 그와의 인 터뷰를 통해 뷰 티 서플라이 스 토어의 본질에 대해 다시 한번 생각을 해보도 록 하자.
고객들을 위한 쾌적한 스토어 환경 전사장은 20대 중반의 나이였던 82년에 도미하여 지난 30여 년간 그로서리, 게스 스테이션 등을 운영하며 미국생활의 대 부분을 리테일 비즈니스를 운영해온 베테랑이다. 지난 1999 년부터는 뷰티 서플라이를 운영하기 시작하여 지금까지 14 년째 뷰티 업계에 몸담고 있다고 한다. 현재 운영하고 있는 K C Beauty Depot 는 4,000 sq ft의 규모이며, 새로 지은 건물 이라 매우 쾌적하고 깨끗한 쇼핑환경을 연출해 내고 있다. “ 처음에 건물을 지을 때부터 뷰티 서플라이 스토어를 염두에 두고 지었기 때문에 보다 쾌적한 환경을 만들 수 있었습니 다” 라는 전 사장은 스토어를 방문한 고객들에게 최대한 깨 끗한 환경을 만들어 주는 것이 매우 중요하다고 강조하였다. 전사장은 “저희 스토어를 찾는 사람들은 깨끗하다는 말을 많 이 합니다. 또한, 선반을 잘 정돈하다 보니 물건을 훔쳐가는 경우도 거의 없습니다” 라고 한다. 이러한 환경이 스토어를 방문한 고객들에게, 그들이 원하는 제품을 쉽게 찾을 수 있게 해주어 편리를 제공해 주고 있다는 것이 스토어의 큰 장점이 되고 있다고 한다. 선반을 잘 정돈하고 깨끗이 유지하려면, 부지런히 스토어 안을 움직여야 한다. 그러한 부지런함이 남 들과 다른 경쟁력을 만들어 낼 수 있는 것이다. 전사장은 제 품의 진열에 있어서도 확고한 자신의 생각을 가지고 있었다. “대부분의 제품들을 브랜드 별로 진열을 해 놓고 있지만, 샴 푸, 젤, 스프레이, 릴렉서 등 자주 찾는 제품들은 같은 종류대 로 진열을 해 놓습니다. 그러한 제품군은 소비자들이 브랜드 보다는 기능을 위주로 찾기 때문입니다” 라고 한다. 이러한 디스플레이 방식은 그 동안 운영했던 5개의 스토어를 기존의 스토어를 인수한 것이 아니라, 모두 직접 셋업을 하면서 얻은 노하우라고 한다. 사실, 아직도 많은 스토어 오너들이 제품을 진열할 때 브랜드 별로 진열을 해야 하는지, 제품의 종류대로 진열을 해야 하는지에 대해 확실한 의견을 내놓지 못하고 있 다. 두 가지 방법 모두 장단점을 가지고 있기 때문이다. 전사 장의 진열 방식이 이러한 고민을 어느 정도 해결해 주는 방법 일 것이라는 생각이 든다. February 2013 OTC Beauty Magazine
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전문성으로 승부해야 한다 전사장은 “저희는 뷰티 서플라이 스토어 이기 때문에 가급 적 모든 제품들을 뷰티 제품들로 집중해서 취급하고 있습 니다” 라고 한다. 모든 잡화제품들도 뷰티에 필요한 잡화들 을 취급하고 있다는 전사장은, “뷰티에 관련된 전문 잡화들 만을 취급하려 해도 정말 제품들이 많이 있습니다. 굳이 다 른 잡화 제품들을 취급하는 것보다는 뷰티에 집중하고, 전 문 스토어의 인상을 주는 것이 더욱 바람직하다고 생각합니 다” 라고 한다. 심지어 고객들이 “스토어 내에 잡다한 잡화 들이 없어 좋다고도 합니다” 라며 고객들이 필요로 하는 제 품에만 집중할 수 있는 분위기를 조성하는 것에 대한 중요 성을 다시 한번 강조하였다. 요즘 들어 대형 체인 업체들이 뷰티 제품을 취급함으로 해서 그 가격을 따라가기가 굉장히 어려운 것이 현실이다. 월마트와 같은 대형 스토어들이 점 점 더 많은 뷰티 제품들을 취급함으로 해서 많은 뷰티 서플 라이 스토어들이 어려움을 겪고 있다. 이에 전사장은, 경쟁 력을 키우려면 보다 전문적인 제품들을 취급하면서 ‘전문 스토어’ 라는 인식을 심어줘야 한다고 한다. 그리고 직원 및 오너들도 보다 전문적인 지식을 쌓아 고객들의 필요를 충 족시켜 줌으로 해서 경쟁을 해야 할 것이라 한다. “또한, 우 리가 그들과 경쟁할 수 있는 또 하나의 무기는 간편함 이라 고 생각합니다. 쉽게 스토어에 들어와 신속히 제품을 구입 할 수 있는 환경으로 경쟁을 해야 할 것입니다” 라고 전사 장은 덧붙였다. 대형 체인과의 싸움은 점점 불가피해져 가 고 있으며, 이를 타개하기 위해서는 스토어의 특징을 살릴 수 있는 경영방침을 세워야 경쟁에서 살아남을 수 있음은 자명하다. 전사장은 이러한 면에서 볼 때, 이미 대형 업체들 과의 싸움에 대비하여 경쟁력을 갖춰 나가고 있는 것이다.
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하나의 브랜드에 집중해 보자 전사장의 K C Beauty Depot 에는 다른 스토어와는 다른 커다란 특징이 또 하나 있다. 그것은 헤어 제품도 하나의 브랜드를 집중적으로 취급하고 있다는 점이 다. “사실 대부분 브랜드의 헤어 제품들이 거의 비슷한 품질의 제품을 만들어내 고 있습니다. 따라서 여러 회사의 제품을 취급하는 것 보다 하나의 브랜드에 집 중해서 고객들을 그 브랜드에 맞춰 구입할 수 있도록 도와주고 있습니다”. 헤어 제품에 관해서 대부분의 소비자들은 본인들이 선호하는 제품들을 가지고 있다. 이러한 인식을 바꾸는 것은 결코 쉬운 일이 아니다. 그렇기 때문에 대부분의 뷰 티 서플라이 스토어들이 다양한 브랜드들을 취급하고 있는 것이다. 하지만 전사 장은 조금 다른 생각을 가지고 있었다. “한 브랜드를 취급하게 되면, 경영상 이 익이 되는 부분이 많습니다. 그리고, 고객들에게 저희 제품에 대한 설명을 꾸준 히 하여 저희가 취급하는 제품을 사용하게 만드는 것이 진정한 세일이라고도 생 각합니다” 라고 한다. 한가지 브랜드만 취급하게 되면 재고파악이 훨씬 쉬워짐 은 물론, 제품 대금의 상환에 있어서도 굉장히 편리해 짐은 당연한 일이다. 또 한, 고객들에게 다양한 브랜드를 제공하지 못한다는 상황으로 인해 판매를 할 때 배수의 진을 치고 좀더 적극적인 판매를 할 수도 있다는 생각도 들며, 최소한 고객들에게 그 브랜드에 있어서는 다른 스토어보단 더욱 전문적일 것이라는 인 식을 심어줄 수도 있을 것이다. 아침에 스토어를 나오기 전에 아침운동을 한다는 전사장 부부는, “요즘은 운동 하는 낙으로 살고 있습니다” 라며 마음에 여유를 갖는 것이 중요하다고 한다. “ 모든 것을 모두 가질 수는 없습니다. 어떠한 것을 포기해야 다른 것을 얻을 수 있습니다” 라는 전사장은 예전에 비해 경기가 많이 침체돼 있지만, 그것에 너무 스트레스를 받지 않으려 한다고 한다. 많은 스토어 오너들이 판매가 저조하다는 말들을 자주 하는데, 이는 예전에 비해 판매가 떨어졌다는 뜻일 것이다. 전사장 은 “스토어를 처음 시작 했을 땐 손님들이 스토어에 들어와 주는 것만으로도 감 사했었습니다” 라며 초심을 생각하면 조급함이 조금은 사라진다고 한다. 끝으 로, “도매상과 소매상이 서로간의 입장을 잘 생각해서 도리를 지키고, 상부상조 할 수 있는 분위기를 만들어가는 것이 중요합니다. 기본적인 것만 지켜주면 서 로 신뢰를 쌓을 수 있으며, 보다 나은 비즈니스 환경을 만들 수 있을 것입니다” 라는 말로 인터뷰를 마쳤다. February 2013 OTC Beauty Magazine
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1.We see a lot of words like tourmaline, ionic and ceramic when shopping for a hair dryer. What’s the difference between the three? Ceramic technology refutes radiation, making hair smoother and shinier. It can also help seal moisture in the hair. Ionic technology uses negative ions to neutralize static-causing positive ions, yielding fewer frizzes while restoring moisture to the hair cuticle. Tourmaline emits negative ions and far-infrared (long wavelength) heat, which collide with positive ions to reduce static electricity, close hair cuticles and minimize heat styling damage. This type of heat penetrates hair from the inside out to reduce drying time. 2.What are the advantages (or disadvantages, if any) to using a tourmaline, ionic or ceramic dryer? Tourmaline Hair Dryers Advantages: Negative ions close the cuticle layer to create a smooth, shiny hair surface and lock in hair’s own natural moisture. Negative ions also break up water molecules into smaller sizes on the hair surface. These smaller water particles evaporate easily and quickly for fast drying. Small water particles also penetrate the hair shaft easily for added moisture. Infrared heat penetrates hair to heat it gently from within. Infrared is a different type of heat that does not heat the air. Instead, more heat is delivered to the hair shaft; less is delivered to the surface, so hair is not damaged. Because infrared penetrates so deeply, it often feels hot, but this is actually due to more penetrating heat and less surface heat. Ionic Hair Dryers Advantages: An ionic dryer emits negatively charged ions that boost hair health. The negative ions break down water molecules to one-fifth of their size, so they’re able to penetrate each shaft, hydrating from the inside out. This makes the cuticle lie flat, encouraging glossy shine. Ceramic Hair Dryers Advantages: The biggest benefit is the fact that the ceramic coil will produce a negative ion which will really help revitalize hair and give it a natural looking shine. What most people don’t realize is that a ceramic coil doesn’t just heat hair with very direct heat; it actually blasts it with a warm air that feels hot only because of the transferred heat from the coil. Disadvantages: All hair dryers, regardless of the type, can cause heat damage if used excessively every day. 3. Some dryers are 1875 watts, some are 1600; what does that wattage mean? Should I go for higher or lower? What are advantages/disadvantages of more or less wattage? The higher the wattage, the more powerful the heat and air flow will be. Make sure a hair dryer is at least 1750 watts. A dryer with a wattage between 1900 and 2000 watts is recommended for thick hair for the quickest drying time possible. However, the higher the wattage, the more electricity it will use.
Rodrick Samuels
is a National Beauty and Barber Educator for the Andis Company and owner of Profile Barber Institute and Profile Corporate, an Advanced Training Center for the personal appearance industry in Summerville, SC.
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Therapy Trends Headquarters for Urban Chic
The selection of OTC accessories surpasses department store and mall offerings. As Urban fashion depots, OTCs provide the inside and outside accents to personal style. Core beauty products are peppered with aisles and aisles of fashion trinkets. Small, quirky accessories are displayed upfront to spike that last minute impulse purchase. Hair bands, wraps and bling items are uniquely displayed on racks. Larger accessories like purses and scarves, the true urban icons, are strategically displayed throughout. Near every relevant beauty item is a related accessory. Urban fashion articles provide the finishing touches to many street culture fashions. What makes an accessory Urban? If it has appeared in a video or multicultural magazine—it probably qualifies. Accessories replace and transcend costume jewelry. These treasures complement today’s designs and designers. Urban accessories accent the style trends of urban salons. Your customer’s hair style, hair accents and body ornaments all merge to match phone cases, eyeglasses and watches. It’s a new type of everyday jewelry. Hanging tiers of chandelier earrings or looping hoops are inspired by short cuts or bobs. Customers wearing bejeweled chains, plastics and mesh often don long locks or pony tails. Urban bling goes well beyond traditional jewelry. Don’t forget to stock kiddie bling! Clusters of beads and barrettes are essential for daily braided-do’s. Moms like coordinating patterns and bursts of color. As you stock your shelves and displays take your cues from the Urban legends of today—your clients are cashing in on Urban chic. They need to consider the OTC as their personal headquarters. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 80
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RA Shea Butter Lotion Our # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin. Now customers can take their favorite shea butter lotion wherever they go. By popular demand, we’ve introduced a fit in the palm of your hand size for those who don’t want to be without! For more information, visit www.racosmetics.com.
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Introducing a special new number to our Classic Collection - Gonesh No. 7 Perfumes of Earthly Wonders. It’s a fortuitous blend of green fragrances to enliven mystical powers and a classic to be enjoyed by millions around the world. This scent from a collection of magical and mysterious fragrances that remain among our top 25 sellers, is sure to bring you success and prosperity. Good fortune for all.
TONSORIAL TIMES
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Education is the Key “Weaker and wiser” is exactly what my Grandmother used to call our generation. God bless her soul, she lived to be 96 years old and she would often say,“if you keep on living you will learn to appreciate the people, time and opportunities you now take for granted.” Since her passing almost a decade ago our country, and specifically our industry, has experienced many challenges; some we have resolved and some we are still struggling to find solutions for. Of them, one stands out to me and many of the business owners and economists agree.We must buckle down and fix our education system and increase the skill sets of the workers here in the Unites States.We are seeing the cost of getting educated rising and the positions available in the job market require well educated and highly skilled employees. Recently, Matt Andis, President of Andis Co., partnered with Gateway Technical College located in Wisconsin to begin redefining the way Barbers and Stylist are educated about the Andis products and the process of manufacturing the products they provide.They even developed a program to train their current employees on processes which require a new high level skill set.This is the type of forward thinking which will provide growth in our industry and prepare the next generation of employees. Over the next year, I will seek to call on educators and product manufacturers to create a forum to develop action plans to help educate the students on technology and continued education in cosmetology and barber schools all around the country. Over the past 4-5 months I have personally partnered with James Thomas, author of Steve Harvey’s Barber Says it All book, Executive Director and personal Barber to Steve Harvey.Thomas is also the creator of the 12 steps to success in his barbershop/salon training class. In the over 25 schools we have visited we have learned there is a real need for product knowledge and opportunities for manufactures to educate. We all must develop relationships with our community and focus efforts on reinvesting in the human element of our business.What good is new technology if you do not have employees who understand how to use and manage these resources? Companies focus on social networking campaigns to stay in touch with their customer base. It is more important to cultivate a real relationship with your consumers and employees in the community. Education is the key to increased sales and growth in the future. Keep up the good work!
Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hats—he is a blog radio host for Against the Grain Radio, he’s the founder of the Barber Academy, former vice president of corporate affairs for the Black Barbershop Health Outreach Program and he is also a dynamic writer and educator. Against the Grain Magazine, the “Barbershop Lifestyle Publication” is designed to esteem the barber and grow the barbering industry through education and innovation. For more information, visit www.againstthegrainmagazine.com. The Fade Club, LLC is a barber management and consulting firm established to leverage the marketability of celebrity barbers and product companies directly connected to the barbering industry.
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Sow Time Join us for advertising! Call 678.805.3291 advertising@otcbeautymagazine.com
업계소식 조지아협회 조지아협회는 오는 3월 17일에 열릴 조지아 뷰티 트레이드 쇼 준비로 바쁜 나날들을 보내고 있다. 보다 완벽한 쇼를 준 비하기 위해 협회는 쇼 행사위원회를 구성하였으며, 김영수, 박남권씨를 공동위원장으로, 그리고 김동안씨를 행사위원 으로 임명하여 막바지 준비에 박차를 가하고 있다. 지난 1월에 김일홍 협회 회장 및 임원들 6명이 뉴욕을 직접 방문하 여 많은 헤어 회사들과의 부스계약을 마친 상태이며, 이는 그 동안 조지아 뷰티 트레이드 쇼에서 많은 헤어 업체들이 실 질적인 주문을 끌어낸 결과라고 자체 분석 하였다.
뉴욕협회 뉴욕협회는 오는 2월 11일에 협회 주체로 헤어 세미나를 개최 할 예정이라고 한다. 대동연회장에서 개최될 이날 행사에는 300 여명이 참석할 예정이며, 회원들뿐만 아니라 비회원들도 참석할 예정이라고 한다. 또한, 협회는 오는 3월 17일에 뉴욕협회 회 원의 밤을 개최할 예정이며, 참가 예상 인원은 200여명 이상으로 추정하고 있다.
클리브랜드협회 클리브랜드 협회는 지난 1월 6일에 장병식회장의 이임식과 공창배회장의 취임식을 가졌다. 지역의 미가식당에서 열린 이날 이 취임식에는 협회원 20여명이 참석을 하였다. 제 5대 회장으로 취임한 공창배회장은 취임사에서 협회원들의 화합과 서로간에 존중을 할 수 있는 분위기를 만들어 가겠다고 밝혔다.
맴피스협회. 맴피스 협회는 지난 12월 30일에 송년회겸 회 장 이취임식을 가졌다. 맴피스 한인회관에서 열린 이날 행사에는 회원들 및 가족들 130여명 이 참석하였다. 석식을 곁들인 이날 행사에서 는 참가한 많은 사람들이 일년의 피로를 풀고, 푸짐한 경품을 받는 흥겨운 시간을 가졌다. 7 대회장으로 취임한 오동호 회장은 취임사에서, 맴피스 협회가 지금 자체적인 내부 활동이 잘 이뤄지고 있으며, 이를 늘려 인근지역 타협회 와의 교류 및 유대관계를 넓히는 것에 중점을 두겠다고 하였다.
내슈빌협회 내슈빌 협회는 지난 12월 30일에 협회원 및 가족들 30여 명이 참석한 가운데, 지역 해운대 식당에서 송년회를 가졌 다. 협회의 2012년 회계보고, 저녁식사, 그리고 노래자랑 의 순서로 진행된 이날 행사에서는 모든 참가자들에게 경 품을 나눠주며 따뜻한 분위기로 한 해를 마감하는 자리가 연출되었다. Young Kim 협회장은 회원들에게, 2013년에 도 회원들간에 가격경쟁을 피하고, 어려울 수 있는 2013년 도 잘 견뎌 보자는 덕담을 하였다. 86
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업계소식
가주협회 가주 뷰티서플라이 협회(회장 김진문)는 1월14일(월요일) 세 리토스(Cerritos,CA)에 위치한 가든 바베큐부페 식당에서 오 후 7:30부터 각 제조,도매업체 임직원을 초청하여 협회이사 진과 함께 신년간담회를 가졌다. 이날 신년간담회에는 12개 도매업체 24명의 임직원 및 대표와 협회 이사진 23명이 참 석하여 새해를 맞이하여 불경기에 적극 대처할 수 있는 방 법과 도매업체의 신년계획 및 마케팅전략을 설명하는 시간 을 가졌다. 이날 참석한 가발수입 도매업체인 ‘Golden State
Imports’ 사의 김려기 대표는 인사말을 통해 가발제조공장이 있는 인도네시아의 노동임금이 작년에 비약적으로 50%이상 급등하여 그동안 도매업체에서 자체적으로 소화시켰던 가격 인상요인을 더이상 감당하기 힘들어 올초부터 전반적인 가발 제품의 가격인상이 불가피하게 되었다며 소매업체들의 이해 를 구했다. 가주 뷰티서플라이 협회 김진문회장은 올해도 특 히 스몰비지니스 운영에 많은 어려움이 예상되어 모두가 걱정 이지만 이를 슬기롭게 극복해나가자고 하였다.
제 7회 맴피스 뷰티 쇼. 일시: 2013 2월 24일 (일요일) 장소: Harrah’s Casino Hotel 13615 Old Highway 61 North Tunica, MS 38664 저희 맴피스 협회는 대내적으로 협회원 간의 단결과 시장 질서 확립을 위해 노력 하여왔고 결실도 있었습니다. 이제, 저 희는 맴피스 뷰티 쇼를 통하여 협회간 의 유대를 강화하고자 합니다. 2013년 2월 24일 Harrah’s Casino Convention Center 에서 있을 쇼에 많은 참석 부탁 드리고, 골프도 즐기시며 현금 구매를 통한 절약도 이루시기 바랍니다. 어려울 수록 더욱 힘을 모아 헤쳐 나갑시다. 만 복이 깃드시길. 맴피스 협회장 오 동호
February 2013 OTC Beauty Magazine
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JinnyNews
Chicago City Council Declares ‘Ann S Jhin’ Day 개인 대상 결의안 통과 유례 없는 일 시카고 시의회 ‘진안순의 날’ 만장일치 통과 ‘사랑의 점퍼’ 등 사회 봉사 성공적인 기업운영 등 평가 The Chicago City Council held a public meeting on January 17, 2013 during which they unanimously declared January 19 as ‘Ann S Jhin’ Day. Ann S Jhin is the CEO of Jinny Beauty Supply.
Richard Mell, a city council member, had originally
nominated the notion of ‘Ann S Jhin’ Day and Rahm Emanuel, the city mayor, agreed and signed off.
This is the first time that the Chicago city council
has chosen a Korean person to be honored with a day of observation. Ann S. Jhin operates a successful company and volunteers in many ways for the community. Through the “US-Korea Friendship Network” Ann S. Jhin has donated 500 pieces of winter clothing to the homeless and is still doing other good deeds to the community.
지난 1월 17일 오전 시카고 시청 시의사당. 이날은 시카고 시의 총기규제안과 공석이 된 시의원 신규 임명 등으로 시의회가 바쁘게 돌아갔다. 람 이매뉴엘 시장은 바쁜 와중에도 시간을 내 한미우호네트워크 ‘사랑의 점퍼’ 관계자들을 격려하고 리차드 멜 시의원이 발의한 ‘진안순의 날’ 결의안을 위한 시의회 본회의를 직접 주재하기도 했다. 이날 결의안 등이 통과된 후 ‘진안순의 날’ 결의안이 상정됐다. 멜 시의원의 결의안은 “진안순 지니뷰티 대표는 1981년 시카고에서 설립된 지니뷰티를 운영하며 전국에 지점을 설립하는 등 성공적인 회사로 키웠다. 또 지역사회 봉사에도 적극적으로 나서 한미우호네트워크를 통해 500장의 겨울용 방한점퍼를 불우이웃에게 무료로 배포했다”고 강조하고 “이를 기념하기 위해 1월 19일을 ‘진안순의 날’로 정한다”고 규정했다. 마가렛 로리노 시의원도 지지 발언을 통해 “진 대표는 한인사회 리더로 평소에도 지역사회를 위해 적극적으로 활동하고 있다. 결의안을 축하하며 앞으로도 시카고 발전을 위해 노력해 달라”고 밝혔다. 시의원들의 만장일치로 통과된 결의안은 이매뉴엘 시장과 수잔 멘도자 서기관의 서명으로 공식 발효됐다. 그 동안 시카고 시의회는 미주 한인의 날 선포문을 통과시키고 북한 미사일 발사에 대한 결의안을 마련하기도 했으나, 한인 개인을 위해 결의안을 준비한 것은 사상 처음인 것으로 알려졌다. 최근 ‘사랑의 점퍼’행사를 자신의 지역구에서 열고 사랑 나눔 음악회에도 직접 참석한 바 있는 멜 시의원이 결의안 상정과 통과에 앞장섰기에 가능한 일이었다. 진안순 대표는 15기 민주평화통일 자문회의 시카고지역협의회 회장을 맡아 차세대를 대상으로 한반도 평화통일에 대해 알리고 있을 뿐만 아니라 한미우호네트워크 대표로 중서부 지역 노숙자를 위해 ‘사랑의 점퍼’를 추진해 왔다. 진 회장은 이날 “많은 분들이 도와주신 덕분에 시카고 시의회로부터 큰 상을 받았다. 앞으로도 맡은 일을 최선을 다해 처리하겠다”고 밝혔다.
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IndustryNews Aurume Skincare Elements, LLC Aurume Skincare Elements, LLC, is preparing for significant expansion in 2013 with its lineup of high quality organic skin care formulations. With retail price points that are more typical of wholesale pricing, they are expecting to see unprecedented growth as they reach more businesses and consumers than ever before. Organically derived product offerings include a variety of cleansers, toners, serums, lotions, and creams for every skin type, including dry, combination, oily, and mature skin. They are packed with vitamins and minerals that nourish skin. The value of premium organically derived products with rock bottom pricing is proving to be an unbeatable combination, and with performance and results that please both consumers and business professionals alike, Aurume Skincare Elements is destined to become an industry leader. “High quality products with low price points are what ultimately deliver exceptional value to you and your customers, and that is what enables you to maximize your profitability while securing those critical repeat customer sales,” says Scott Barrick, Co-Founder and CEO of Aurume Skincare Elements. “Our mission is to make the safest, most effective and affordable skin care products available anywhere, and we believe our ingredient quality, price points, and customer satisfaction demonstrates that we are achieving that goal,” says Mary Barrick, Co-Founder and Senior Chemist of Aurume Skincare Elements. “People will definitely spend a few extra dollars for something they know is healthy for them and the environment, and that will deliver outstanding results.” With main ingredients like the soothing and healing Aloe Juice rather than water, these products are sure to hydrate for hours on end. A multitude of other natural and organic components only add to the benefits. “We invite everyone at OTC to visit our website to find out more about our products, and to contact your local Jinny representative to find out when Aurume Skincare Elements will become more conveniently available to you and your customers.” www.wherebeautygrows.com
Aurume Skincare Elements, LLC는 고품질의 유기농 스킨 케어 공법으로 2013년 제품 라인의 상당한 확장을 준비하고 있다. 도매 가격보다 전형적인 소매 가격 포인트로, 이전보다 훨씬 더 많은 업체와 소비자들에게 도달함으로써 전례없는 성장을 이룰 것으로 기대를 얻고 있다. 유기농 방식으로 제작된 제품에는 건성, 복합성, 지성, 노화된 피부 등 모든 피부 타입을 위한 다양한 종류의 클린저와 토너, 세럼, 로션 크림 등이 포함되어 있다. 피부에 영양을 공급하는 비타민과 미네럴이 가득 차 있다. 최고의 유기농적 생산 제품을 최저 가격으로 제공하는 제품의 가치는 타의 추종을 불허하는 조합을 증명해 보이며, 소비자와 비즈니스 전문가 모두 만족할만한 결과를 수행하고 있어, Aurume 스킨 케어는 업계의 선두로 자리하게 될 것이다. “저렴한 가격의 고품질 제품은 당신과 당신의 고객들에게 궁극적으로 예외적인 가치를 선사할 것이며, 반복적인 고객 매출 확보로 당신의 이윤을 극대화할 수 있습니다” 라고 Aurume Skincare Elements의 공동 창립자이자 CEO인 Scott Barrick은 말한다. “ 우리의 목표는 어디서든 유용한 안전하고 가장 효과적이며 저렴한 스킨 케어 제품을 만드는 것입니다. 우리의 목표를 달성해가고 있음을 입증하는 제품 성분의 품질과 가격, 고객 만족도를 믿습니다.” Aurume Skincare Elements 의 공동 창업자이자 수석 화학자인Mary Barrick가 말한다. “사람들은 자신과 환경을 건강하게 하고 뛰어난 결과를 보여주는 것에 마땅히 몇 불을 더 지출합니다.” 진정 치료 작용이 물보다 좋은 알로에 주스를 주요 성분으로 하는 이 제품들은 장시간의 수분을 확실하게 공급한다. 다양한 네추럴 유기농 성분 또한 효능을 위해 추가되었다. “저희 회사의 웹사이트를 방문하여, 제품에 관한 더욱 자세한 내용을 알아보고, 지역 담장자들에게 언제쯤Aurume Skincare Elements제품들을 당신과 당신의 고객들이 접할게 될지를 문의하세요”. www.wherebeautygrows.com
Award-winning Entrepreneur Brian K. Marks, Innovator in Ethnic Hair Care Business
Having created five phenomenally successful brands, Marks’ latest launch culminates his decades of ingredient, technique and product know-how. His ability to connect with consumers, understand the missing elements in their beauty regimen, and produce results-oriented products certify him as an industry trendsetter. He has always understood the importance of the OTC stores in the development of new brands. It was over 30 years ago that Marks entered the ethnic hair care business when he and a business partner started All Ways Natural. Leveraging the consumer trend to use herbs for various hair remedies, the partners decided to infuse Indian Hemp into their healthful and natural products and as such, its distribution expanded to encompass the independent health food store channel and ultimately the way it reached the AfricanAmerican community. In 1991, Marks launched his second company, African Pride, which he expanded with the creation of additional brands including Ginseng Miracle and 911. His company grew to more than 100
employees and became such a success that in 1998 he sold all four brands under the A.P. Products, Ltd. company name—All Ways Natural, African Pride, Ginseng Miracle and 911—to Revlon. Marks subsequently served as President of Revlon’s Ethnic Brands division through the year 2000. In 2004, Marks broke new ground with the Dr. Miracle’s brand and its popular Thermalceutical “Feel It” Formula. While catering to the hair care needs of women, Marks maintains an active role in his community. His numerous social service efforts earned him several awards and commendations, including the prestigious 1996 Ernst & Young Entrepreneur of the Year award and recognitions from the mayors’ offices of multiple cities. His capacity for corporate responsibility goes a step further by committing his brands as sole sponsor of The Birthing Project USA, the only national maternal and child volunteer health program dedicated to decreasing the infant mortality rate amongst African Americans. Thanks to his dedicated commitment over the years, The Birthing Project has successfully expanded its efforts into South Africa and South America. February 2013 OTC Beauty Magazine
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IndustryNews
Bronner Bros. and Clairol Professional Announce 2013 Icon Awards
Bronner Bros. 와 Clairol Professional이 2013년 아이콘 어워드를 발표 한다. Beauty industry legends, celebrities and style pioneers to be honored at black tie event in Atlanta 아틀란타에서 있을 블랙 타이 이벤트에서 뷰티업계의 전설, 유명 인사, 스타일 개척자들을 만날 수 있는 기회를 얻어라.
In partnership with Clairol Professional, Bronner Bros., Inc. announces the return of the BB ICON Awards, which celebrates the contributions of hair and makeup professionals, manufacturers and celebrities in the beauty industry. The star-studded gala, themed ‘The Evolution of Style,’ will take place in Atlanta at the historic Rialto Center for the Arts at Georgia State University on Monday, February 18, 2013 at 6:30 p.m. Hosted by model and Bravo TV’s “Real Housewives of Atlanta” cast member Cynthia Bailey along with Hollywood stylist George Robert Fuller, the ticketed event will honor individuals and businesses in seven categories including hair, make-up and fashion design. The VIP prereception will also showcase couture hair art by 2012 ICON Legend Award recipient James Harris. “The BB ICON Awards will bring together industry luminaries, trendsetters and notable personalities to celebrate the evolution of black beauty and style,” said Gerald Render, vice president of marketing for Bronner Bros. and Upscale Magazine. “Our goal is to honor those who impact the beauty industry both in front of the camera and behind the scenes.” Sponsored by Clairol Professional and Ford Motor Company, the 2013 BB ICON Awards ceremony will take place on the heels of the annual Bronner Bros. International Hair Show at the Georgia World Congress Center. Now in its 66th year, the four-day convention attracts over 60,000 beauty industry professionals and is recognized as the world’s largest trade show of its kind. Visit www.bronnerbros.com.
Clairol Professional과 공동 주관하는Bronner Bros 주식회사가 뷰티업계의 헤어 및 메이크업 전문가와 제조사, 유명인사들의 공헌을 축하하는 BB ICON 어워드를 공표했다. 인기 연예인들이 총출동하는 갈라쇼, “스타일의 진화”가 2013년 2월 18일, 월요일 저녁 6시 30분 아틀란타에 있는 조지아 주립 대학의 역사적인 리알토 센터에서 상연된다. 모델이자 Bravo TV프로그램 “애틀랜타의 실제 주부들”의 출연자인Cynthia Bailey 가 헐리우드 스타일리스트George Robert Fuller와 진행을 맡으며, 티켓 이벤트로 헤어, 메이크업, 패션 디자인을 포함한 7개 부분의 개인과 비즈니스를 선발하게 된다. VIP 사전 리셉션에서는 2012년ICON Legend 수상자인 James Harris에 의해 디자이너 헤어 아트 쇼케이스가 소개된다.
“ BB ICON 어워드는 흑인 미용과 스타일의
진화를 기념하기 위해 업계 권위자와 유행선도자, 분야별 뛰어난 분들을 모두 한 자리에 모시게 됩니다.” Bronner Bros. 와 Upscale Magazine의 마케팅 부사장인 Gerald Render가 말한다. “우리의 목표는 카메라 앞이나 무대 뒤 양쪽 어디에서든 뷰티 산업에 영향을 미친 분들에게 영광을 돌리는 것입니다.”
Clairol Professional과 Ford Motor
Company의 협찬으로 마련되는 2013 년BB ICON 어워드는 조지아 월드 의회 센터에서 매년 열리는Bronner Bros. 국제 헤어쇼 바로 다음에 이어진다. 올해로 66년을 맞는 이 행사는, 6만명 이상의 뷰티업계 전문가들이 모이는 4일간의 컨벤션으로 같은 분야에서는 세계 최대 규모의 트레이드 쇼로 인정받고 있다. Visit www.bronnerbros.com
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IndustryNews
New Study Finds UV Nail Lamps Do Not Cause Cancer UV 네일 램프는 암을 유발하지 않는다는 새로운 연구가 나왔다. UV lamps commonly used for drying nail polish are safe and do not increase one’s risk of getting skin cancer according to a new study conducted by The Journal of Investigative Dermatology. This study disproves recent misleading Internet stories and media coverage suggesting such lamps may be unsafe and a direct cause of keratinocyte carcinoma, a type of skin cancer. As part of its study, The Journal of Investigative Dermatology compared the UV rays emitted from three popular brands of nail lamps to lowrisk phototherapy devices used in dermatology treatments (each dermatology treatment consists of 15-30 sessions). Researchers found that a salon client would need approximately 250 years of weekly manicures that involve the use of UV nail lights to develop the same risk of exposure as just one round of phototherapy sessions used to treat various skin conditions. Based on these results, researchers concluded that nail lamps do not significantly increase the risk of getting skin cancer. For complete coverage of the latest nail lamp study, visit www.probeauty.org/nmc/.
일반적으로 매니큐어를 건조하는데 사용하는 UV 램프는 안전하며 피부암 유발의 위험성을 증가시키지 않는 것으로 The Journal of Investigative Dermatology의 새로운 연구에서 밝혀졌다. 이 연구는 램프가 안전하지 않으며 피부암의 일종인 상피성 암의 직접적인 원인이 될 수 있다고 제시한 최근 오해의 소지가 있는 인터넷 기사와 언론의 보도 등에 반론을 제기했다. 이 연구의 일부로, The Journal of Investigative Dermatology는 피부과 치료(각 피부과 치료는 15-30세션으로 구성)에 사용되는 저위험 광선요법 장비와 가장 인기 있는 세 브랜드의 네일 램프로부터 방출되는 자외선을 비교했다. 조사에서 다양한 피부 조건을 치료하는데 사용되는 광선 요법 1 회에 노출되는 위험의 정도는 고객들이 자외선 네일 라이트를 포함한 매니큐어 손질을 주 1회 250년동안 받는 것과 같은 양으로 나타났다. 이러한 결과를 바탕으로, 연구가들은 네일 램프는 피부암의 현저한 위험을 증가시키지 않는 것으로 결론을 모았다. 최신 네일 램프 연구에 관한 전체 내용은www.probeauty. org/nmc에서 참고하기 바란다.
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IndustryNews Robanda International New Owners of Dissolve®
Line of all-purpose cleaners specifically formulated for salons Robanda International announced their latest acquisition, a brand called Dissolve®. Dissolve consists of three products, a variety of all-purpose cleaners, formulated with the salon professional in mind. Each product works to clean off residue from hairspray, hair color and styling product residue on anything in the salon, including mirrors, countertops, floors and even hot styling tools. Dissolve products have been available in the salon market since launching in 2004 and have been used by major stylists in the industry, including Beth Minardi. Dissolve products are unlike any other cleaning agent for the salon due to their multi-functionality.
For any customer service business, keeping a clean environment is necessary to build clientele. Unlike many other cleaning agents in the market, Dissolve has a pleasant fruity-floral scent, perfect to use between appointments without leaving a harsh chemical smell in the air. The powerful cleaner was especially formulated to combat common salon problems such as hair spray, hair color, styling product residue, nail polish spills, sticky adhesives and grease, along with everyday grime on countertops, mirrors, sinks, walls, doors, glass, tile, linoleum, stainless steal and more. www.dissolveclean.com
Andis Associates Raise Record Funds for Racine County United Way Andis Company associates topped last year’s fund raising effort for United Way of Racine County by 42 percent. The campaign theme this year was “A Season of Giving” and associates responded by giving generously. In return for certain giving levels, associates will have a choice of receiving an Andis 90th Anniversary Master Clipper or a half day of paid vacation. “Our associates prove again and again how committed we all are to this community and to people in need,” says Matthew K. Andis, the company’s president. “Our United Way Committee did an amazing job in running a campaign that was both
extremely successful and full of fun events.” A lot of creativity combined with a generous spirit helped achieve the record setting donation. There were numerous year-round fundraising efforts that triggered contributions from Andis Company associates. They included: pledge cards, a flat screen TV raffle, a car wash, a silent auction, bake sales, a chili cook off complete with prizes and much more. A significant portion of this year’s funds came from 28 business partners who responded to Andis Company’s donation request. www.andis.com
AMBI Now a Valeant Pharmaceuticals Company
Johnson & Johnson has sold the AMBI brand to Valeant Pharmaceuticals North America. Valeant is a multinational, 17B market cap pharmaceutical/OTC company based in Bridgewater, New Jersey. As the largest 92
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dermatological pharmaceutical company in the United States, Valeant is proud to acquire AMBI and sees the brand as a great compliment to the other OTC brands.
ShowCalendar February: 16-19 Bronner Bros. International Mid-Winter Hair Show Atlanta, GA www.bronnerbros.com
24-27 Beauty and Wellness Exchange Half Moon Bay, CA www.exchangeevents.net/beauty
25-March 3 ‘Fro Fashion Week Spring/Summer 2013 Atlanta, GA frofashionweek.com
MARCH: 3-4 The South Florida Beauty Show Fort Lauderdale, FL www.ibeautyshow.com
7-11 Cosmoprof Worldwide Bologna & Cosmopack Bologna, Italy
Ad Index Amazing Shine ���������������������������49 Inspired Beauty Brands ������������27 Procter & Gamble ����������������� Insert www.inspiredbeauty.com www.pg.com www.amazingshinenails.com Professional Products American International ������23, 77 International Beauty Exchange �������������������������������������63 Unlimited �������������������������56, 76, 103 www.aiibeauty.com www.ibeautyexchange.com rastagroup.com Andis Co. �������������������������������17, 78 JBS Beauty Club.................. 54, 78 www.andis.com
Belson �������������������������������������������� 5 JBS Hair ������������������������������������� 2, 3 www.jbshair.com RA Cosmetics �������������������������45, 80 www.belsonproducts.com www.racosmetics.com Brock Beauty, Inc. ����������������������99 JF Labs/AFAM....................15, BC www.jflabs.com Royal & Langnickel �������������������������8 www.brockbeauty.com www.royalbrush.com Jinny Corp. ����������������� 14, 16, 94, 95 Colomer USA ����������������Cover, 81 www.jinny.com SMSi-Urban Call www.cremeofnature.com Marketing, Inc. �������������������������������40 Conair ������������������������������������������11 KAB Brands, LLC ����������������������37 www.segmentedmarketing.com www.aphogee.com www.conair.com Smooth Care ��������������������������������68 Demert Brands ��������������������������21 Keystone Labs ����������������������������38 www.keystone-labs.com SoftSheen-Carson ���������������������������� www.softsheen-carson.com Dr. Miracle’s ���������������������������������25 Liquid Gold Bonding/ www.drmiracles.com Lloneau Products ���������������������101 Spilo Worldwide ����������������������������62 www.spilo.com Ecoco, Inc. ������������������������������������39 www.liquidgoldbonding.com www.ecocoinc.com
L’Oreal Technique ����������������������79 Starlet International ��������������������96 Fantasia Ind. ��������������������������������83 www.lorealtechnique.com Straight Arrow/Mane ‘n Tail �����������9 www.fantasiahaircare.com M3 Cosmetics �����������������������������32 www.manentail.com Fisk �����������������������������������������������33 www.arganicshair.com Taliah Waajid/Black Earth www.dandrdirect.com M&M Products ������������������ 22, IBC Products �����������������������������������������74 www.naturalhair.org Genieco/Gonesh ������������������48, 80 www.mmproducts.net www.gonesh.com
9-11 America’s Beauty Show
Mitchell Group ���������������������������69 Helen of Troy ����������������������������IFC www.mitchellbrands.com www.hotus.com Murray’s Worldwide ������������������84 House of Cheatham................... 1 www.murrayspomade.com
Chicago, IL
www.houseofcheatham.com
www.cosmoprof.com
www.americasbeautyshow.com
17-18 Spectrum International Beauty Expo 2013 Los Angeles, CA www.sibe.us
17-20 Los Angeles, CA www.sibe.us Las Vegas, NV www.asdonline.com
19-20 International Hair and Beauty Show Secaucus, NJ www.ihshow.com 100
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Queen Helene �������������������������������31 www.queenhelene.com
My Best For U, LLC ��������������������� 7
Imperial Dax �������������������������������53 POS Unlimited ���������������������������75 www.imperialdax.com www.posunlimited.com
Unilever ������������������������������������������93 Xtreme Beauty International ����������������������������55, 85 www.xbi.co
Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants
to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.
독자의 목소리 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
1. What do you like best about being in the beauty supply industry? 1. 뷰티 업계에 종사하면서 좋은 점은 무엇입니까? _________________________________________________________________________________________ 2. What beauty accessory product is the best seller for you? Why do you think it sells so well? 뷰티 액세서리 중 가장 잘 판매되는 제품은 무엇입니까? 그 제품이 판매가 잘 되는 이유가 무엇이라 생각하십니까? ________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ 3. What is the hardest part of owning your own business? 3. 비즈니스를 운영하면서 가장 어려운 점은 무엇입니까? _________________________________________________________________________________________ _________________________________________________________________________________________ 4. What kind of online presence do you have for your store? 4. 여러분의 스토어에 관련하여, 어떠한 인터넷 활동을 하고 계십니까? __________________________________________________________________________________ _________________________________________________________________________________________
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.
Name (성함) _________________________ Store Name (스토어 이름) ____________________ State (주) _____________ 102
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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
보내실곳:
OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
January 2012 OTC Beauty Magazine
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5-Minute Total Restore Conditioning Treatment
Reveal healthy hair in five minutes with Dark and
Lovely®’s 5-Minute Total Restore Conditioning Treatment. Infused with honey, panthenol and Vitamin E, it is designed to recover strength and manageability, replenish moisture and softness, and revive body and shine. It visibly brings hair back to life in a single dose, leaving hair shinier, softer and full of body. Whether hair is dry, damaged or both, this product is just what thirsty, dry and dull hair needs. To work its magic simply apply the treatment generously from root to end after shampooing and sit under a warm dryer for five minutes. Rinse and style as usual—and that’s it! You will be amazed what a difference only five minutes will make. Visit www.softsheen-carson.com to learn more about this and other Dark and Lovely® products. 104
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