OTC - February, 2021

February 2021 | $6.00

General Merchandise Edition

FOR PROTECTIVE FOR PROTECTIVE STYLESSTYLES FORFOR PROTECTIVE PROTECTIVE STYLES STYLES

NEW! NEW! FOR PROTECTIVE FOR PROTECTIVE STYLESSTYLES NEW! NEW! NEW!NEW!

PPE

The New Must-Have For Every Store

5 Detangling Products & Tools Your Shoppers Need Therapy Trends

DIY Pandemic Beauty

HairHair Hydrator Hydrator Hair Hair Hydrator Hydrator Infused with Infused RICE with WATER RICECOMPLEX WATER COMPLEX 24 24 INSTANTLY INSTANTLY HYDRATEHYDRATE HAIR & SCALP HAIR & SCALP HairHair Hydrator Hydrator Infused Infused with RICE with RICE WATER WATER COMPLEX COMPLEX HOUR

HOUR

24 24 INSTANTLY INSTANTLY HYDRATE HYDRATE HAIRHAIR & SCALP & SCALP Infused with Infused RICE with WATER RICECOMPLEX WATER COMPLEX 24 24 HOUR HOUR

HOUR

HOUR INSTANTLY INSTANTLY HYDRATEHYDRATE HAIR & SCALP HAIR

& SCALP

February 2021

c ont en t s

In Eve ry Is s u e

8

Editorial Letter

52

Generally Speaking

10

12 18

Expert Advice

56

Industry News

Marketplace

62

BIR Bits

63

Show Calendar

64

Reader Feedback

70

Ad Index

General Merchandise

How Should We Sell It? Trend Alert Crazy Color

41 46

Urban Call Briefs Top Sellers Detangling Products & Tools

48

Beauty Ambassador 2020 Best of Hair Tools

54

Therapy Trends DIY Pandemic Beauty

2

Fluid Volume 2: An Andis Hair Tech Publication

Not Just For Locs

General Merchandise

36

Clipper Tips

OTC Beauty Magazine February 2021

ON THE COVER Help scalp and hair feel moisturized while you wear a protective style!

Our Dark and Lovely Hair Hydrator leave-in hair milk easily absorbs for healthier looking hair. This unique product is nfused with a blend of avocado oil, aloe and rice water Complex - Rice Water, Rice Bran Oil and Rice Protein. The Hair Hydrator also helps prevent dryness and breakage during styling.

To learn more, visit softsheencarson.com

NEW LOOK!

For visibly healthier hair, start at your roots with the Royal Oils collection.

Achieve a healthier scalp and healthier hair in just 3 weeks*.

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

©2021 P&G

RESPECT THE CROWN

*with regular use of anti-dandruff products OTC Beauty Magazine February 2021

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February 2021

c ont en t s Knowledge to Know

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A Collection Fit For Royalty

Business Tips

34

Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice

By Christopher Tompkins

as likely to experience scalp issues, they are half

Want to evaluate how your brand is doing in the

as likely to use anti-dandruff products due to

marketplace? Perform an audit to measure your

concerns around harming their hair. That’s why

brand against its competition. The metrics you use

we’ve created the ultimate scalp care solution.

to perform your audit are entirely based on what you

Your customers can now achieve long-lasting

want to know about your brand.

scalp relief, a healthier scalp and healthier hair in just three weeks.

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44

parent’s dream. Just for Me has all the tips your

General merchandise in the beauty industry often

customers need to learn how to care for the unique

refers to brushes, combs, applicator bottles and

needs of their naturally curly kids at every stage of

more. But it turns out that the essential general merchandise to have in store is your Personal

their development.

Drive Your Textured Hair Sales With These Products

By Dawn Thompson As we celebrate Black History Month, we know ancient African cave paintings depicted images of women with cornrows, and we know that braids had multiple purposes. Braids were and are worn by many African and African American women, children and men. Learn how to stock up on products that not only cater to these styles but drive sales, too!

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OTC Beauty Magazine February 2021

Feature PPE | The New General Merchandise You Must Have

Kids Hair Care 101 Easy care for kids’ naturally curly hair is every

28

Brand Audits | The Harsh Look in the Mirror Your Business Desperately Needs

Protective Equipment, also known as PPE.

72

Product Spotlight Cantu Skin Therapy Collection

OTC Beauty Magazine February 2021

5

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

Over 100 years ago WAHL pioneered modern men’s grooming with the electromagnetic hair clipper.

Throughout the decades WAHL has continually innovated grooming tools for the hair professional and is proud to provide state of the art grooming products for the 21st century.

1919 by WAHL Professional supports hair health and delivers versatile applications for a finishing look.

Today’s styles are ever-changing and 1919 by WAHL Professional offers flexibility of use that today’s professionals are looking for.

All 1919 by WAHL Professional products are paraben and sulfate free.

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Mary Bandy Christopher Tompkins Scott Zangwill Dawn Thompson

Columnists:

Lafayette Jones Elayne McClaine Ken Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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OTC Beauty Magazine February 2021

I N T E N S E P ROT E I N T R E AT M E N T S P rovide s Extre me Conditi oning

ooth m S s e P rovid ion t a r d y H

ced n a l a -B pH ula m r o F

Visit demertbrands.com Made in USA OTC Beauty Magazine February 2021

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EDITORIAL LETTER

Generally Speaking There’s no doubt that wet hair products are the cornerstone at many OTCs, but general merchandise is an equally important component. Whether it’s jewelry and hair bonnets or clothing and flip flops, this category is broad but necessary. Beauty supply stores are quickly becoming the go-to place not just for multicultural beauty but for our other needs, as well.

Throughout the years, we’ve seen everything from socks and shapewear in beauty aisles to trendy accessories and cosmetics. Hair products may be the draw, but sales can be increased with general merchandise. That’s why we’ve dedicated much of this issue to educating our readers on the most popular general products at Jinny Beauty Supply.

We kick things off with our Marketplace, showcasing 12 general merchandise items that are hot at Jinny. Check that out on page 12. Our feature story taps into the essential merchandise you should have in store: personal protective equipment. Learn more about what customers are expecting to see so that you can be prepared on page 44.

And as usual, check out the hottest-selling products in the general merchandise category at Jinny. This month’s focus: detangling products and tools. You likely have tons of detanglers in stock, but we’ll share which five SKUs are selling the best. Suppose you’ve already stocked up on your general merchandise for the month. In that case, Merchandising Specialist Scott Zangwill offers a few tips on how to increase foot traffic and sales with this particular product category on page 18.

But don’t worry, we’re not solely focused on general merchandise in this edition. We worked alongside our manufacturers to provide some educational materials on some of their latest offerings, which are sure to help you sell more to your customers.

I hope you find this issue of OTC Beauty Magazine to be particularly Jessica De Vault Hale EDITOR

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OTC Beauty Magazine February 2021

informative. Be sure to fill out our reader survey on page 64 and let us know!

OTC Beauty Magazine February 2021

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EXPERT ADVICE

By Mary Bandy

Not Just for Locs

JML Products Lockdown So Many Looks For many people, their hair is their crown. Their personality, feelings, and

Manuka Honey: Natural moisturizer rich in antioxidants and healing

lifestyle are expressed through the styles they wear and the looks they

properties. The honey is anti-inflammatory and helps calm and soothe

create. When someone’s hair has that big of a purpose, it’s important to

irritated, flaky scalps.

provide it with only the highest quality hair care products. At Jamaican Mango & Lime® (JML), it’s our goal to offer products that make trying out a new ‘do a fun and exciting adventure. Your customers may be bold and daring or reserved and mysterious, but whoever they are, and however

Moringa Seed Oil: Protector against environmental aggressors, like wind, dust, dirt, and sun. Moringa oil’s oleic acid works to both gently clean and provide exceptional moisture for skin and hair.

they want to show it through their hair, JML products are expertly crafted to give that freedom and control.

Jamaican Mango and Lime® has countless varieties of nature-infused products—shampoos, oils, waxes and gels—all formulated to help repair and heal damaged tresses, protect loc styles, and promote growth. We have gels and waxes that provide an extreme non-crunchy hold to lock down your styles and enhance your curls. We provide conditioning styling items that deliver deep moisture and fight frizz for great-looking hair. We pride ourselves in developing premium recipes and formulas using natural, topquality ingredients. Two of JML’s key ingredients for beautiful, healthy hair are Manuka Honey and Moringa Seed Oil.

Amp Up Every Hair Vibe Jamaican Mango & Lime products are the hero to natural hair styles. With our versatile mix of healthy and natural ingredients, it’s no surprise that they’re fit to enhance the look of any style. Our products are excellent for managing locs, but that’s not all they do! With the hydration and hold they provide, our products do miracles for braids, twists, and so many other styles.

Check out a few styles that we know and love, and try them out for yourself!

Zulu Knots 1.

First off, shampoo hair with Jamaican Mango & Lime® Tingle Shampoo. This is a Clarifying Shampoo, so make sure to follow it up with an extra moisturizing conditioner in the next step.

2.

Next, condition hair with Jamaican Mango & Lime® Protein Conditioner to add plenty of hydration.

3.

Next, section hair into desired number of sections then apply Jamaican Mango & Lime Locking® Crème Wax for a soft look and manageable hair.

4.

Two strand twist hair then curl the hair around in a circle to create Zulu Knots.

5.

Finally, sit under hair dryer for 30-45 minutes or until completely dried. Make a bold statement with your hair with this fun look!

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OTC Beauty Magazine February 2021

Spiral Out Faux Hawk 1.

Start by shampooing hair with Jamaican Mango & Lime Tingle Shampoo.® This is a Clarifying Shampoo so be sure and use a moisturizing conditioner to add back moisture.

2.

Next, condition hair with Jamaican Mango & Lime Protein Conditioner® for soft, hydrated hair.

3.

Separate hair and two-strand twist with Jamaican Mango & Lime® Locking Gel for an unbeatable hold and crisp look.

4.

Sit underneath hair dryer for 30-45 minutes or until completely dried.

5.

Apply Jamaican Mango & Lime® Jamaican Black Castor Oil Coconut to your finger then separate two-strand twist.

6.

Take a wide tooth comb and go from the root of the hair and lift hair to add volume.

7.

Pin back the hair on the sides of the head to add height to the faux hawk. Free your personality with this sky-high style!

Meet Mary Bandy

Mary Bandy is currently a Copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

© Dream World Products. - All Rights Reserved

DREAMWORLDPRODUCTS.COM OTC Beauty Magazine February 2021

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MARKET PLACE

General Merchandise It’s easy to focus on the innovations of the latest shampoo, conditioner and styling aid. But part of the draw for beauty supply stores is not only their vast selection of multicultural hair products but the wide selection of general merchandise, as well. From clothing to hair tools, these items are just as necessary as your inventory of wet products and are essential to our customers. Check out a few of our most popular general merchandise items at Jinny Beauty Supply.

LASH GLUE When lashes are the name of the game, you can’t go wrong with the Ardell Duo Adhesive. A makeup artist favorite for years, this eyelash glue applies white and dries clear, providing all-day wear for strip and individual lashes.

Plus, it is formaldehyde and latex-free.

CURVED BRUSH When you’re rocking waves or want to keep your hair brushed to perfection, grab the Dream World DeluX Professional Curved Palm Brush. These brushes are made with100% natural boar bristles and are available in soft, medium and hard textures.

RAZORS There’s nothing handier than a small razor that can be used for touch-ups for eyebrows or facial hair. The Tinkle Eyebrow Razor is the perfect tool to do just that. Its stainless steel blade is sharp enough to shave unwanted hair but delicate enough for sensitive skin.

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OTC Beauty Magazine February 2021

EYEBROW TINT Covering gray hairs in your mane is one thing, but what about your eyebrows? Don’t worry, the Cover Your Gray Total Brow Eyebrow Sealer & Color. It adds a natural tint and is available in four shades.

And thanks to the tapered brush applicator, you can achieve full coverage easily.

MAKEUP BRUSHES There’s no doubt that makeup brushes can be pricey. Whether you need a foundation or fan brush, Brittny carries an extensive collection of brushes. Your customers will enjoy the high-quality brushes and their affordable price point.

HAIR THICKENER Balding and thinning hair are very real issues for many of your shoppers. That’s why the Jerome Russell Hair Color Thickener is a great recommendation for those in need of extra coverage. This product covers up areas of light-to-medium balding and also touches up grey hair between colorings.

OTC Beauty Magazine February 2021

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General Merchandise

BEARD TINT There’s nothing fun about finding gray hair. But what do you do when that gray hair is in your mustache or beard? We recommend the Godefroy Barbers Choice beard and mustache tint for up to six weeks of rich, vibrant color.

CROCHET HOOKS Your professional stylists will always need a crochet needle, especially if they have clients who wear locs.

The Brittny Dreadlock Crochet Hook is a reliable tool that is lightweight and easy to carry for on-the-go maintenance.

COTTON BALLS Whether you need them for removing nail polish or makeup, you can never have enough cotton balls. These Spectra Cotton Balls are 100% pure cotton and are available in a jumbo size for ease of use.

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OTC Beauty Magazine February 2021

NATURALS

NEW

GET SILKY, SHINY LUXURIOUS HAIR! The newest line from Fantasia made with plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

@ICFantasia

Fantasiahaircare

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA OTC Beauty Magazine February 2021

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General Merchandise

HAIR GLUE When you’re installing a quick weave or need to add a few tracks of hair to your style for fullness, you’ll definitely need the Maxi Bonding Glue. This staple will always be a necessity for professional and amateur stylists.

APPLICATOR Whenever you need to apply a liquid product to your hair or scalp with precision, you’ll want to use the Tolco Applicator Bottle. It’s designed with an extra-long applicator tip for precise application.

FUNGAL TREATMENT Nail fungus doesn’t have to be a problem when you have Mr. Pumice Fungus Treatment. This topical treatment is ideal for treating fungus on both natural and artificial nails. Formulated with the FDA-approved Udecylenic Acid, this treatment can be used 2-3 times per day for best results.

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OTC Beauty Magazine February 2021

Hydrating Curl Serum

Imparts Lasting Hydration, Luxurious Gloss, and Perfect Control for Healthy Coils, Curls and Waves.

© 2019 KAB Brands LLC

No Sulfates • No Parabens • No Pthalates

...nothing works like ApHogee.

OTC Beauty Magazine February 2021

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HOW SHOULD

YOU SELL IT?

By Scott Zangwill

GENERAL MERCHANDISE “In today’s OTC stores, general merchandise is a way that each store owner

Pullovers, ponchos, vests and blouses are making their way to the stores, as

or manager can bring in China or USA-made items that are somewhat

well. Compliment these as well with some beautiful belts that are colorful

unique from store-to-store. Each store can bring in all types of things to

with studs or gold and silver buckles galore. Gloves and earmuffs are also in

not only offer variety but to increase their profits, as general merchandise

some stores and are plentiful. A beautiful selection of shoes and boots will

has huge profit margins and can truly stand out when properly placed in

also bring more traffic into your stores. Many of these shoes come in many

the stores.

sizes and nice colors such as red, brown and black. Lastly, add a sunglasses display, so customers can finish their look.

The concept of general merchandise can vary from hats, gloves, belts, scarves, shoes, purses, pocketbooks and socks, as well. These items come in

OTC stores have a great opportunity to use and sell general merchandise

too many colors and styles to name. You will see many styles, colors, beads,

to increase traffic, which will increase sales per square foot and maximize

sequences, and, of course, bling that should be able to satisfy anyone’s taste.

your space and, most importantly, increase your profits. These OTCs

Along with the clothing are a vast assortment of scarves for the winter in

should continue to bring in more of these items. Their margins are far

an assortment of wool, winter colors like pastels, golds, whites, silvers, and

higher than those of the wigs and chemicals or natural products.

reds. Socks also come in an assortment of sizes, colors and thicknesses.

Many of these items have so much color and style. Some have tiger or zebra patterns, while others have enough bling and rhinestones to blind anyone

Be sure to place these items all around the store to ensure that your

who comes into the stores.

customers make their way all-around your stores!”

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

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OTC Beauty Magazine February 2021

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NEW LOOK!

For visibly healthier hair, start at your roots with the Royal Oils collection.

Achieve a healthier scalp and healthier hair in just 3 weeks*.

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

©2021 P&G

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OTC Beauty Magazine February 2021

*with regular use of anti-dandruff products

RESPECT THE CROWN

KNOWLEDGE TO KNOW A COLLECTION

FIT FOR ROYALTY Healthier Scalp, Healthier Hair in Just 3 Weeks

Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti-dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution.

Your customers can now achieve long-lasting scalp relief, a healthier scalp and healthier hair in just three weeks.

Healthy Hair Starts with a Healthy Scalp The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. This unique line of six products was developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows. *associated with dandruff

Total Scalp Care to Honor Every Uniquely Beautiful Hair Type The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black men & women’s scalp and hair from one hair wash to the next.

Developed by the Royal Council Each product in this line-up was perfected by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent flakes* and itch and to provide long lasting scalp relief.** *as associated with dandruff **with regular use

Respect the Crown Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.

Royal Oils Daily Moisture Scalp Cream

This light, fast-absorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs.

Royal Oils Instant Soothe Scalp Elixir

The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24hour scalp and itch protection*. *contains no ethanol

Royal Oils Hair & Scalp Co-wash

Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair.

This moisturizing co-wash removes build up and refreshes from root to tip.

As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.

Royal Oils Water Activated Scalp Scrub This unique water activated formula is designed to be used in the shower prior to shampoo designed to remove product build up and renew the surface of your customer’s scalp. It’s great for wash days and is infused with coconut oil, sulfate-free and also dye-free.

Royal Oils Scalp Care Shampoo

This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection. It also provides your customer with light-weight, long-lasting hydration without fear of stripping away moisture.

Royal Oils Scalp Balancing Conditioner

Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes.

OTC Beauty Magazine February 2021

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KNOWLEDGE TO KNOW

Kid’s Hair Care 101 During this precious time, it’s important to treat

Easy care for kid’s naturally curly hair is

the hair tenderly as any damage inflicted at

every parent’s dream. Just for Me has

this point could have a lasting effect.

all the tips your customers need to learn how to care for the unique

TIPS

needs of their naturally curly

• Avoid

kids at every stage of their

excessive

pulling

and

brushing to avoid damaging the

development.

scalp and hair follicles

• Try

BABIES: AGE 0-1

styling their hair in a

When babies are born, their

highchair to prevent too much

hair is fine and soft, even if

wiggling

•

they will later develop afrotextured

hair.

The

Distract a baby with snacks, coloring books or their favorite

density,

movie to keep them occupied

thickness and texture of a baby’s hair will continue to evolve up until

TODDLER HAIR: AGE 2-6

the age of 6, when the hair follicle has

From ages 2-6, a child’s naturally curly hair is

reached its final shape in maturity.

growing and changing textures.

TIPS

• • •

Focus should be on the health of the baby’s hair and scalp.

Given the sensitive nature of their hair and scalp, less is more when it

•

Keep a regular wash day either every week or every two weeks to

comes to caring for a baby’s hair.

detangle and build the hair’s moisture content. Try Just for Me Curl

Baby shampoo, food-grade oils like olive or jojoba and a soft baby

Peace Ultimate Detangling Shampoo & Conditioner.

brush should be the only tools in a haircare arsenal at this time.

• •

TIPS

•

Seal in moisture with a butter or cream. Try Just for Me Curl Peace

You can shampoo a baby’s hair once every 7-10 days as needed.

5-in-1 Wonder Spray, Nourishing Hair & Scalp Butter and Coil &

Follow every shampoo with a dime-sized amount of a favorite food-

Curl Defining Cream for lasting moisture.

grade oil to seal in moisture.

• •

Maintain the hair’s moisture balance to promote length retention.

Be gentle, and use a wide-tooth comb or fingers to detangle.

BABIES: AGE 1-2 Between the ages of 1-2, a baby’s hair may become coarser or denser. Their

KID HAIR: AGES 6-8

texture will continue to change up until the hair follicles reach maturity at

At about 6 years old, a child’s true hair type will be in place. It’s important

the age of 6. All children have sensitive scalps, especially under the age of 3.

to monitor the health of both the hair and the scalp as styling becomes a

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OTC Beauty Magazine February 2021

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25

priority. At this stage, a child is conscious of how they look and will have

•

opinions and special requests.

Naturally, curly hair will be driest at the ends, so it’s critical to pay special attention to the ends when applying the product. Try Just for Me Curl Peace 5-in-1 Wonder Spray, Nourishing Hair & Scalp Butter

TIPS

•

•

and Coil & Curl Defining Cream for lasting moisture.

When creating ponytails, try using Just for Me Curl Peace Smoothing

•

If a child has multiple hair textures, handle each texture according to

Ponytail & Edge Control. This edge control cream will hold the hair in

its unique needs. The rule of thumb: tighter curls need more moisture

place and eliminate the need for excessive tightness.

than looser curls.

When creating protective styles with cornrows, braids or twists, use Just for Me Curl Peace Braiding & Twisting Grip Glaze for styles that

KIDS HAIR: AGES 8-10

last. This product also contains castor oil to help promote healthy

Between the ages of 8-10, it’s important to build and maintain a child’s curl

growth. Be sure not to pull

confidence. This is also a good age for kids to start learning about how

the hair too tight

to care for their naturally curly hair. If you haven’t yet begun teaching a

to

protect edges.

naturally curly kid how to care for their own hair, you’ll want to have them watch and practice with supervision and guidance before setting them out on their own.

TIPS

•

Ensure that a child has spent adequate time maintaining their hair under care and supervision before you allow them to style hair on their own.

•

Be sure that a child is clear on the habits that are needed for healthy hair:

▷ ▷ ▷

Keeping the hair moisturized; Being gentle with the hair, especially when detangling; Limit the use of heat, and when you do use heat, be sure to use a thermal protectant; and

▷

Using the proper products and techniques to care for their unique hair type.

•

For defined, shiny curls, try Just for Me Curl Peace Nourishing & Defining Slime Styler. Pair it with Just for Me Curl Peace Nourishing Hair & Scalp Butter for added moisture.

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OTC Beauty Magazine February 2021

SELF-CARE = #HAIRTHERAPY

PURIFYING SHAMPOO

Purifies scalp and hair, leaves hair squeaky clean and shiny.

RESTORATIVE CONDITIONER Restores moisture, conditions and refines hair texture.

THE ANSWER

5 IN 1 RECONSTRUCTOR Restores and repairs dry, damaged shedding hair in one use.

THERAPEUTIC #HAIRTHERAPY COLLECTION Feel the cool-minty sensation that purifies scalp and restores hair follicles for healthy hair.

Infused with natural #HairTherapy* of Aloe Vera, Green Tea Leaf, Sea Kelp, Hibiscus Rose, and Jojoba Seeds to restore natural pH balance to scalp and hair.

NO PARABENS, NO SULFATES, NO ANIMAL TESTING *ingredients vary per product.

© Kaleidoscope Hair Products 2021.

OTC Beauty Magazine February 2021

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KNOWLEDGE TO KNOW

By Dawn Thompson

Drive Your Textured Hair Sales With These Products Braids or styles, where three strands of hair are weaved together, are an

To strip people of color from their identity and culture, hair was often

art and science. The origin of braids can be traced back 5,000 years in the

completely shaved off. In order to have the hair be able to pass the neatness

African culture to 3500 BC in the Saharan desert. They were immensely

test and be maintained by slaves, many African Americans turned to braids

popular among women. “Braiding started in Africa with the Himba people

out of necessity. Thus, the brilliance of braids. Braided styles were practical

of Namibia, who have been braiding their hair for centuries,” says Alysa

to keep hair out of the way during work, lasted for extended periods with

Pace of Bomane Salon in Los Angeles.

limited care and could be used to make maps to freedom or carry rice for the next needed meal. Braided hairstyles became everything, representing

As we celebrate Black History Month, we know ancient African cave

culture, communication and connection!

paintings depicted images of women with cornrows, and we know that braids had multiple purposes. Braids could provide messages on a person’s

Braids in the modern day are seen as a protective style. Many natural hair

identity, tribe, age, religious beliefs, family lineage, societal status and

wearers wear them in some form at least two to four times a year. They

ethnicity of the wearer. Braids were and are worn by many African and

have been made popular by celebrities of multiple colors, ethnicities and

African American women, children and men. This style and cultural

cultures. Yet, concerns are usually most rooted in not giving credit to their

messaging have been passed from generation-to-generation with deep

cultural origin and misappropriating their “creation” to people who are

roots in African culture and for those with textured hair.

wearing them to be “on trend” or for fun.

Braids, specifically cornrows, are used to maintain the health of your hair when worn under hair extensions, weaves or even wigs. This allows you to maintain the length, volume and health of your hair without daily manipulation.

Kuza® Indian Hemp Hair & Scalp Treatment is great for braids and twist styles to seal in moisture and condition your scalp after shampooing and conditioning hair with Kuza® Shampoo and Conditioner that has no Maryum, Customer Service Professional. Model is wearing beautiful coils and “Feed-In Braids.”

Photo Credit: Full Court Marketing, fcm365/jordanviision for Hollywood Beauty® and Kuza® Products 28

OTC Beauty Magazine February 2021

sulfates, parabens, mineral oil or phthalates.

Hollywood Beauty® Tea Tree (one of our Hollywood Beauty Hero Oils)

Hollywood Beauty® is excited to offer the No. 1 selling beauty oil

aids in keeping your scalp cleaner and is a fungus fighter, so it promotes

for hair and skin (based on IRI data) with premium quality ingredients.

hair retention and growth with daily use for detangling or to cleanse a dry,

Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and

itchy scalp while wearing braids or twists.

Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com.

Hollywood Beauty® and Kuza® Konscious Beauty have many products to help textured hair wearers

Retailers carrying a varied offering

hydrate, moisturize, seal in moisture,

of our Hollywood Beauty® oils have

achieve varied looks and celebrate

seen significant growth over the entire

creating

assortment, pre and during COVID-19,

beautiful

solutions

and

timeless styles.

especially Hollywood Beauty® Tea Tree.

We now have 2-ounce, 8-ounce and newly-launched

Cornrows: The braids typically worn

16-ounce

available.

We have seen consumers increase their

under hair extensions, weaves or wigs.

spontaneous spending when they have been offered an assortment and larger

Classic Box Braids: This style was made popular by 90’s singer Brandy

sizes. Because of a variety of users and needs, multiple sizes meet consumer

and is often worn in a bob or long, down to the waist.

needs at shelf or online. We estimate that adding education via a display at shelf or in online opportunities will only increase these outcomes even

Bohemian/Feed-In Twists or Braids: This style mixes braided and

more.

free-hanging hair. Also, wooden, metal or plastic decorative accents are often added. West African roots are at the heart of Feed-In styles. While this style has been worn by African American women for years, they were made famous by Kim Kardashian, who was questioned for wearing them in a cultural appropriation controversy. Yet, most are primarily concerned with credit of the beginnings being given to the West African roots of this style and African roots of all braided styles.

The Truth About Hair Dress/ Hair Grease and Sealing Oils Cosmetic Scientist Tonya S. Lane shares great education on CurlyChemistry. com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP - penetrate, moisturize, protect/seal, Tonya recommends the top three products which provide the best coverage to

Passion Twists: Braided at the root, then divided into two sections and twisted to the end.

Retailer Results Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair and has a captive audience. Results from a top account for 2020 (over eight months) show an over 30% increase in same-store sales. Units are up over 27%. Alternatively, promotion dollars are down about 30%. Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including coconut, sweet almond and avocado) and natural herbs. Soybean oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins. Soybean oil is a key ingredient of many Hollywood Beauty® Hero Oils like Tea Tree, Vitamin E, Olive, Coconut, Jojoba and Jamaican Black Castor.

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 Photo Credit: Full Court Marketing, fcm365/jordanviision

OTC Beauty Magazine February 2021

29

protect and seal in moisture:

healthier and more lustrous.

Kuza® Beeswax formulated with natural beeswax for hair conditioning for

1) Hair Grease (petrolatum);

days without being greasy.

2) Shea/Mango Butter and Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI),

3) Castor Oil.

includes a “hero oil” to meet all of your needs. The collection includes Tea Tree, Vitamin E, and Hemp oils to Jamaican Black Castor and Avocado oils Kuza® and Hollywood Beauty® have proven products that cover the top

to help promote hair growth and retention, provide moisture, and reduce

three. Tonya says, “Kuza® 100% Hemp Hair & Scalp Treatment is wonderful

frizz.

for curly, coily and tight -textured, thick hair like mine. It seals in moisture for the many texture hairstyles we love to wear, and it does it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.”

•

Hollywood Beauty® Effective Blends, 2 oz., 8 oz. newly-launched 16 oz. Tea Tree

What’s Popular with Kuza® Konscious Beauty™ Kuza® offers several products that promote healthier hair and skin. Here are a few:

Kuza® 100% Hemp Hair & Scalp Treatment seals in moisture and

•

Hollywood Pure® Tea Tree 1 oz. and 30-plus varieties now available

•

Hollywood Pure® Certified Organics, 1 oz., 10-plus varieties

•

Hollywood Beauty® Jamaican Black Castor Oil, 3 oz., seven varieties

•

Perfect Results® from Hollywood Beauty®, Six Pre-Mixed Pure Oil Cocktails with a touch of fragrance

promotes healthier hair. It is perfect for sealing and can be used on a clean head of hair after moisturizing. It will help you create your favorite braids,

Available at Beauty Supply Stores and Your Local Beauty Supply,

twists, faux locs, braid out or twist outs.

Worldwide.

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black

PLEASE FOLLOW US to learn about our latest innovation, education

Castor Oil promote healthier hair, skin, scalp and body for all hair and

and tips, and giveaways!

skin types. They both seal in moisture. Shea butter has significant levels of vitamin A and E and has anti-inflammatory and antioxidant properties.

Jamaican Black Castor Oil is often used for growth treatments to protect the edges, nape, hair ends and reduce frizz. It is also safe on color-treated

Instagram (IG) @kuzaproducts and @hollywoodbeauty_products Facebook (FB) @kuzaproducts and @hollywoodbeautyproductsinc

hair.

Website: hollywoodbeautyproducts.com and perfectresultsonline.com Kuza® Hair Food with Vitamins A & E helps damaged hair become

and ‘coming soon’ kuzaproducts.com

Meet Dawn W. Thompson

Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.

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33

BUSINESS TIPS

By Christopher Tompkins

Brand Audits The Harsh Look in the Mirror Your Business Desperately Needs You’re sitting there, trying to figure out why the business you’ve invested

some familiarity with the competition. So, if you coincidentally start a

blood, sweat, and tears (and lots of money) into just doesn’t feel like

YouTube channel just a few months after they did, it’s going to be pretty

it’s working anymore. Some of the shine has faded, customers are less

transparent what you’re doing.

enthused, and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance.

Now, should you not start a YouTube channel or podcast just because they did? No. But make sure to remember the findings of your audit and don’t

A brand audit is a detailed analysis of how your brand is performing based

do the same thing they’re doing. Even if they provide an identical service,

on the criteria that you set. Want to evaluate how your brand is doing

there are multiple ways to tackle the same subject.

in the marketplace? Perform an audit to measure your brand against its competition. The metrics you use to perform your audit are entirely based on what you want to know about your brand.

Stay True to Yourself It’s unlikely that the results of your brand audit will tell you to trash your

There are a million articles out there telling you how to conduct a brand audit: what elements to judge by, how to measure yourself against your competitors, what questions to ask your customers and what to do with

whole company and start over. Have faith that regardless of the weaknesses you might have uncovered, the foundation of your business is solid; it’s just the brand that needs some refreshing.

their input. But once you have the results, where do you go next?

If you were on social media already, you developed a digital tone for

Don’t Imitate

your brand—a specific way you package your posts and respond to your audience. You should keep as much of this intact as possible.

It can be tricky to implement a brand overhaul right after conducting research on what your competitors are doing. They have a podcast and a Twitter account that’s doing well. Shouldn’t you have those, too? Maybe, but be careful.

Think about this: if a brand you were following dramatically changed their logo and started posting memes, you would be put off. A brand refresh is about a series of little changes, not a sweeping overhaul. Redesign to match a modern aesthetic. Workshop a few of your posts to keep pace with a

To put it simply: customers shop either at big box stores and specialty

current trend. Add calls-to-action to the end of your content and spend

retailers. Unless you’re a niche company, your audience is going to have

time thinking of thoughtful replies when your audience comments.

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OTC Beauty Magazine February 2021

Commit

A brand audit is a necessary part of heading up a business since your brand

Whatever it is you decide to do to re-spark interest in your brand, do one

is what connects you to your most valuable resource: your customers. But

thing above all: commit to it. This means planning ahead and sticking to

the audit isn’t the end of the line; it’s the prelude to the journey.

a schedule. If you’re starting a blog, write a month’s worth in advance and commit to posting every Monday at 10 a.m. If you’re producing a podcast, have a few episodes in the can before you announce it.

The data you get from your audit can be used in any number of ways.

You know your business; you know what you can do well and what paths might be out of your reach for right now. Ultimately, the way you

Missing video dates or going weeks between blog entries work for two types of people: amateurs and those who have a million other projects going on. Having posts or videos in the bank before you announce your new venture is great two-fold: you give yourself lead time to develop the next entries and have legroom to account for burn-out or correct a post or video that just isn’t working. This is the measure you’re taking to increase

decide to implement the findings of your audit is in your hands, but the information laid out in this article is invaluable no matter what avenue you decide to take. Don’t copy your competitors; find a better way to relay that information. Commit to your changes, treat them like an investment and a crucial part of your brand. And finally, always remain true to the core of your business. A brand refresh doesn’t mean an overhaul.

the visibility and engagement of the brand; it’s an investment, not a hobby.

Meet Christopher

Christopher Tompkins is the founder, head strategist, and CEO of The Go! Agency. His devotion to helping companies harness the power of online marketing impacts every aspect of The Go! Agency. A fundamental believer in online marketing education, Tompkins speaks at national and international conferences. His latest book, “The Go Method: 22 Simple Steps to Creating a Social Media Strategy That Works!” is now available! For more details, visit https://gosalesandmarketing.com.

36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

OTC Beauty Magazine February 2021

35

TRENT ALERT

Impress Your Shoppers With Crazy Color® Semi-Permanent Colors Crazy Color® launched with their range of semi-permanent colors in 1977 in the midst of the punk rock explosion in Britain.

hair breakage. If you’re a color lover, Avocado Oil should be your new BFF! Alongside all of these hand-selected ingredients, Crazy Color decided

In a time when anarchy and free expression ruled supreme, one hairstylist

to skip out on PPD, Ammonia, Gluten and Parabens. You won’t find any

was growing tired of the same natural color palette. Renato Brunas was at

nasties in our pink bottles!

the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades.

They’re also 100% vegan and cruelty-free, so you can enjoy your color with a clear conscience.

Thus, Crazy Color® was born, and over 40

Each of Crazy Color’s 40 shades is ready to use.

years later, their ethos is the same. We want

They don’t require any peroxide or any mixing;

you to express yourself unapologetically. In

unless you’d like to mix up your own custom

every iconic pink bottle is a color that is ready

colors, of course.

to turn heads. Don’t be the trend; make your own. Mix it your way to create a shade to

The 40 Shade Breakdown

match your style.

UV - The Neons

With an impressive range of 40 shades, Crazy

Toxic UV, Rebel UV, Caution UV, Anarchy UV

Color’s Semi-Permanent Color Range has

The Greys

something for everyone!

Ice Mauve, Slate, Graphite, Platinum, Silver

Each pink bottle also comes with a Rainbow

The Cool Tones

Shield. Crazy Color is passionate about antifade color that keeps the hair’s integrity at an

Capri Blue, Sky Blue, Aubergine, Peacock Blue,

optimum level.

Pine Green, Emerald Green, Bubblegum Blue,

That’s why we add a trio of high-performance oils to each pink bottle to ensure vibrant, long-lasting color results.

What else is included in each pink bottle?

Blue Jade, Lime Twist, Peppermint, Sapphire

The Warm Tones Vermillion Red, Fire, Orange, Canary Yellow, Coral Red, Ruby Rouge, Rose Gold

Sunflower Seed Oil: Key to intense hydration, Sunflower Seed Oil

Purples

penetrates deep into the hair shaft and delivers moisture from the inside

Violette, Hot Purple, Lavender, Lilac, Burgundy, Bordeaux

out.

Think Pink

Raspberry Seed Oil: This ellagic acid included in Raspberry Seed Oil effectively absorbs both UV-B and UV-C rays, which are the main perpetrators when it comes to color fade. This clever addition keeps your color vibrant for longer.

Avocado Oil: a true superhero when it comes to preventing and fixing 36

OTC Beauty Magazine February 2021

Pianissimo, Cyclamen, Candy Floss, Marshmallow, Peachy Coral

Black Black, Natural Black Crazy Color® is now available at Jinny Beauty Supply.

Crazy Color semi-permanent hair color cream comes in a huge range of 40 vibrant shades and is a fantastic way to add an instant burst of color to your hair!

So what are you waiting for?

It’s time to live your life in color.

OTC Beauty Magazine February 2021

37

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

FEES, FEES & MORE FEES

Merchant Processor

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level.

Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee 38

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

OTC Beauty Magazine February 2021

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

DASH-PAY.COM POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

free of

SLS/SLES SULFATES* SILICONES PARABENS

Take thirsty curls from parched to pow!

e r u t s i o M e x elu

new

D *SLS/SLES Sulfates = Sodium Lauryl Sulfate/ ® Sodium Laureth Sulfate © 2020 Zotos International, Inc.

collection

#UnitedWeCurl

@ZotosProfessional

www.zotosprofessional.com

OTC Beauty Magazine February 2021

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OTC Beauty Magazine February 2021

By Lafayette Jones

Monique O’Reilly

Drew Barrett

Social Media and Marketing Consultant

Marketing Expert

John R. Bost Real Estate Developer, Author and Podcaster

the world. Today, more than ever, it is important for entrepreneurs to

Social Media and Marketing Consultant

is that businesses should provide products and services to the global

Canadian who now lives in Calgary, Alberta with her family. As a teenager in Jamaica, she entered a regional beauty pageant under the encouragement of

Monique O’Reilly

BRIEFS

Monique O’Reilly Monique O’Reilly is a Jamaican-

Social Media and Marketing Consultant

Timbuktu Kaazim

Founder of Kaazim & Company, Inc.

URBAN CALL

her mother and cousin, which she went on to win. In a follow-up to that contest, she later placed in the top 10 of the Miss Jamaica World 1999 pageant. Borne out

of that experience, O’Reilly was invited as the guest of honor on a South Florida Hospitality and Goodwill tour. During this visit to the United States, she was presented with keys to the City of Miami and Miami-Dade County as a gesture of good will between both countries.

On the heels of winning her local pageant, O’Reilly was invited to host a weekly, live music video request show. She gladly accepted the offer while she was enrolled in her first university program. O’Reilly is a multidisciplinary professional with a background in software engineering and

continuously work towards value-based leadership. One of her core beliefs marketplace with the natural integration of culturally-inclusive personcentered communication.

As a brand advocate, she is a strong supporter of small business success – the heartbeat of the global economy. She is also a member of Every.Black (www.Every.Black), a company that assists entrepreneurs in creating wealth by leveraging technology and utilizing a strategy of global networking.

Her unique set of social media marketing skills helps you to strategically leverage social media sites relevant to your business, bringing you bottomline results. The system she follows brings results that can be scientifically calculated - guaranteed. Her Master Mentor in social media marketing hosts free training sessions every Wednesday at 5 pm PST/7 pm EST. You can get in touch with her via www.enchantingsocialmedia.com or by email at hello@enchantingsocialmedia.com for more information.

One of her mantras is “family first, business second, passion always!” It gives her great pleasure being available for her family while serving persons around the world.

commerce. She has held roles in sales and marketing across a variety of industries, from hospitality and automotive industries to software-based

Drew Barrett

marketing research.

Marketing Expert

A servant leader and humanitarian at heart, she has volunteered with the Red Cross in Jamaica and also the British Red Cross in the Turks & Caicos

Drew Barrett, a son of Chicago and self-

Islands, where she was a First Aid instructor and task force member of

declared global citizen, is a marketing

the Disaster Response team. After returning to Canada, she worked with

expert by vocation and education with

organizations serving persons experiencing homelessness, which lead her

four decades of experience working for

to pursue her social work designation.

global and national brands in a range

O’Reilly owns a consulting agency with her husband, Antonio. Their company has three different business verticals serving clients around

Drew Barrett Marketing Expert

of industrial categories. Drew operates a global business development and

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine February 2021

41

URBAN CALL BRIEFS

By Lafayette Jones

marketing consultancy and services company called Global 3T (http://

Barrett relentlessly over delivers to help clients target, reach, communicate

global3t.com/).

with, sell to and nurture relations with optimum consumers and

Barrett has worked in sales and marketing, helping to progress the fortunes of well-known companies such as Merrill Lynch, Avis Rent A Car, Johnsons + Johnsons, as well as tech pioneers like Control Data Corp, US Robotics a modem pioneer, and MCI - an early telecom disruptor.

businesses. He has a bachelor’s in philosophy and a master’s in marketing communications, both from Roosevelt University in Chicago. He also has journalism training and experience. Learn more about Barrett here: https://www.linkedin.com/in/drewbarrett/.

As an entrepreneur, he has helped the marketing and sales teams of

Timbuktu Kaazim

international and startup brands to exceed objectives. These brands included Hennesy, Jack Daniels, Leblon Cachaca, Tanduay Rum, Heineken,

Founder of Kaazim & Company, Inc.

Corona, Guinness, Mercedes Benz, Volvo, Ford, Sprint, North Trust Company, American Family Insurance and Target.

Timbuktu Kaazim is the founder of Kaazim & Company, Inc., an

Barrett’s skill sets can be characterized as being a globally-connected,

independent contracting and investment

capable business development and marketing pro. His expertise includes

funding company that focuses on

marketing strategy, tactical planning and implementation, as well as event marketing and target sales promotions. He initiated some pioneering and innovative initiatives. And Barrett thrives in the digital and traditional media space and leading-edge marketing technologies.

bridging entrepreneurs from various

Timbuktu Kaazim

Founder of Kaazim & Company, Inc.

seeking to reach viable consumers. He used consumer data to provide a compelling value proposition to open-minded decision-makers at companies like Kraft, Nabisco, TJ Lipton, Ford, General Motors, ColgatePalmolive, Procter & Gamble and Clorox.

In addition, her company silently invests in innovative products or brick and mortar small businesses.

In the 1990s, he assisted African and Latin diaspora cultural events to achieve strategic marketing tactical status for global and national brands

industries with virtual business services.

She was born at home with her mother wearing a Dizzy Gillespie shirt, with the assistance of a midwife in Longview, Texas. She later moved to Wilmington, North Carolina, where she attended grade and high schools.

Kaazim was always present in her community from the beginning, participating in many community events such as David Walker Day and

His events included the National Black Expo, Chicago’s African Festival

staying active with community groups like Jazz-A-Ma-Tazz, managed by

of the Arts, Sinbad’s Soul Beach Music Fest, National Real Men Cook for

the late, talented Cynthia Tyson.

Charities, La Raza, Festival Del Sol, Puerto Rican Festival of Chicago, Caribbean Festival of Life and the International Reggae and World Music Awards. Barrett created branded events such as the Burger King Academic Fair, Nationwide Insurance Holiday Shopping Fest and the Volvo Financial Empowerment Seminar, to name a few.

Kaazim continued her education at Saint Augustine’s University and has remained in the Raleigh/Durham area since then. She has over a decade of experience in the corporate arena, accompanied by an MBA, which has allowed her to maneuver business-specific endeavors successfully. From a young age, her parents instilled in her “to do for self,” resulting in a strong

The industrial and product categories in which Barrett has valuable

passion for entrepreneurship and helping others be successful by sharing

expertise include global travel and tourism, automotive, spirit and

her experience, education, and resources. She created a blog entitled

beer beverages, food and ingredients, brick and mortar retail, financial

“Women that Crushed Wednesdays” that related the lives of historical

services, consumer technology and consumer packaged goods. His global

women of color to the lives of women today.

connections and capabilities have enabled him to complete a variety of projects for small and large businesses, as well as for government and institutional clients in nations like the Philippines, Korea, Hong Kong, Russia, Italy, Ethiopia, Kenya, South Africa, Benin, Sierra Leone, Senegal, Canada, Jamaica, Panama, El Salvador, Colombia and Brazil.

International projects have included global travel and tourism marketing and sales promotions, spirit and malt beverage exportation and marketing, foreign direct investment, international trade and commodities to brand development.

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OTC Beauty Magazine February 2021

She also assisted with Justice Served NC, Inc. Expungement Clinic and served as an ambassador for the Dudley Mastermind Group RDU Chapter.

However, she is now focused on mentoring African American girls through engagement, exposure, and empowerment with the non-profit organization, Girls Talk Movement.

Her most prized contributions to the world are her two sons, Avarie and G’Zahn. She enjoys traveling, reading, writing and spending as much time as possible with her family and friends.

John R. Bost

Executive Pastor in a growing congregation. At the time of his transition,

Real Estate Developer, Author and

a vision for campus expansion attracted a $3 million HUD 202 Grant,

Podcaster John R. Bost attributes an escape from poverty to the GI Bill, which afforded his dad’s post-WWII relocation from a small rural town to Winston-Salem, North

John R. Bost

Carolina. Still earlier, their limited four-

Real Estate Developer, Author and Podcaster

six into sharecropping on a large dairy.

room house would force their family of Multiple relocations would be unsettling though ironic, as likely, the care offered

by numerous educators in Bost’s early life would become the underlying force of his attraction to education.

His journey accelerated his senior year, leading him to a small two-year Baptist college,

though

as

a

first-generation

student, he was unaware of the concept of “junior college.” With guidance from the Dean of Men, their acquaintance “spurred on by multiple interventions” would further define his trajectory, positioning him for a degree in Biology from Appalachian State University, along with a teaching certificate.

Funding of those four years and what would follow is a story of serendipity, only explainable as a series of God moments.

Thus, Bost wrote the book “A Catalyst for Change.”

Bost supports a corresponding website for his three books, as well as a weekly blog. www.johnthecatalyst.com. Bost also hosts a large and diverse

the church, located on 11 acres, would soon expand to 35 acres. Drafting offering affordable housing for senior citizens, as well as launching a parallel capital campaign.

A 328-bed student housing development, Deacon Place developed in partnership with the church, the growing Day School and church expansion attracted the attention of neighboring Wake Forest University.

The entire campus was purchased in 2020.

Bost has been involved in real estate development since the late ‘90s, including church campuses, senior housing, beauty salons and barbershops, student housing and two waste management facilities.

While serving two terms on the county planning board, he founded a Family Resource Center, one of the first to include both a birthing suite in partnership with Wake Forest Baptist Hospital, along with a state-of-the-art dental clinic. Significant funding followed through Governor James Hunt’s child-care initiative, Smart Start.

That journey would attract the attention of Dr. Seth Lartey and lead to a consulting and, later, a board role on the Goler Community Development Corporation, a Cinderella story for an African-American AME church on the cusp of a major economic expansion in partnership with Wake Forest University.

A former chair of Leadership WinstonSalem, and a three-term mayor for the Village of Clemmons, he would later chair the Clemmons Community Foundation and be named as their first Board Member Emeritus.

Bost is currently active in an ongoing commitment to racial reconciliation

Facebook community (https://www.facebook.com/john.bost.18).

and educational equity in Forsyth County.

Along with a Bachelor of Science degree, he earned a master’s in Community

Owner of Master Counsel, Inc., adept at land assemblage and acquisition,

Education and Resource Development and an Education Specialist degree

along with development strategies, Bost has been involved in several

in leadership and administration.

community development corporations.

Twenty years in the public school system, while also serving as a bi-

Married to LaDonna, a retired educator and interior designer, they have

vocational minister, would lead to early retirement and a position as

one daughter, Summer Bost Jackson, a fourth-term public-school principal.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine February 2021

43

FEATURE

PPE | The New General Merchandise You Must Have

General merchandise in the beauty industry often refers to brushes, combs, applicator bottles and more. But it turns out that the essential general merchandise to have in store is your Personal Protective Equipment, also known as PPE. The pandemic has required us to wear PPE for our safety. Since beauty supply stores have reopened, OTC owners have scrambled to offer the PPE the public was seeking. Face masks for the general public were a given, but your customers who are beauty professionals may need a bit more supplies to ensure they maintain a clean and safe environment while they work. When customers come to your store for hair products, they will likely be pleasantly surprised to see an inventory of masks, gloves and more. Make your store a one-stop-shop with these on-demand products.

See something you’d like to order? All products are available through your sales representative at Jinny Beauty Supply!

FACE MASKS AND SHIELDS Every store carries face masks now, so why shouldn’t you? Bulk disposable face masks are a necessity for beauty professionals, so keep the best in stock. We

recommend the Brittny Face Mask 50-Piece Box. These three-layer masks have a high-density filter ply for comfortable breathability.

The transparent Brittny Face Shield is also a viable

face-protecting option. While the Center for Disease

Control does not recommend using a face shield as an alternative to a mask, it can be a great way to double your protection when worn with a mask underneath.

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OTC Beauty Magazine February 2021

DISPOSABLE GLOVES AND CAPES Gloves have always been a necessity in the beauty supply store. Whether you’re

dying your hair or applying a relaxer, it’s always good to keep a pair around. Latex or rubber gloves can both be very effective for protecting yourself, but so can nitrile

and vinyl versions. Having a variety of these disposable options is important since many shoppers may have allergies to latex.

And precautious hairstylists and barbers will likely welcome any PPE that is

disposable and inexpensive. Styling necessities such as a styling cape can also be

made for one-time use. Graham’s Disposable Capes are available in packs of 50 and in black and white.

DISINFECTANT AND HAND SANITIZERS Gloves have always been a necessity in the beauty supply store. Whether you’re dying

your hair or applying a relaxer, it’s always good to keep a pair around. Latex or rubber gloves can both be very effective for protecting

yourself, but so can nitrile and vinyl versions.

Having a variety of these disposable options is important since many shoppers may have allergies to latex.

And precautious hairstylists and barbers will likely welcome any PPE that is disposable

and inexpensive. Styling necessities such as

a styling cape can also be made for one-time use. Graham’s Disposable Capes are

available in packs of 50 and in black and white.

OTC Beauty Magazine February 2021

45

TOP

FIVE

Top Detangler Products And Tools Detangling your hair is a loathsome task that many dread. It doesn’t matter if you’re fighting tangles with your natural hair, extensions or even a wig. The stress of having to comb through a head full of intricate knots is a real issue for many. That’s why we rounded up the Top 5 performing detangler wet products and tools. Luckily, there’s a detangler to fit every need.

1.

Wet-N-Wavy Frizz Free Detangling Spray BFD812B

Ditch the tangles with this detangling spray that’s

DeMert Wig & Weave Detangler

silk protein conditioners. This wonder spray also

Tangled extensions or wig units

formulated with a special blend of emollients and has vitamins A and E.

DPDBB021

Kiss pesky knots goodbye

4.

Hawaiian Silky Detangling Conditioner GA50007

as a leave-in conditioner to help

moisturize and separate tangled hair in a breeze..

5.

Soft & Precious Detangling Moisturizer SP6600

with this unique detangler

This is the perfect multi-

Protect your baby’s

bristle lengths to reduce

for detangling, this

& Precious Detangling

brush. It has three flexible breakage and hair loss and is designed with a

sleek, ergonomic palm

design. It works well on

dry or wet hair and can be used on all hair types.

46

can be a real pain. Protect your

Wig & Weave Detangler. Use it

• Improves overall health of hair • Adds body and sheen • No greasy residue

Diane No Knot Detangler Brush

DD12604

investment by using the DeMert

Highlights

3.

2.

OTC Beauty Magazine February 2021

purpose product. Made conditioner can also be

used for wrapping, setting or blowdrying the hair.

The formula is designed

to contract the cuticle to remove tangles and for manageability.

delicate tresses with Soft Moisturizer. Infused with

olive oil and lavender, this

product will banish tangles and leave baby’s hair soft, shiny and manageable.

OTC Beauty Magazine February 2021

47

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

Best of Hair Tools Let’s talk about the styling items that

quick. Plus, Ionic Technology speeds up

became fast favorites by the masses. These

drying even further, helping reduce heat

front-runners stood out in more ways than

damage. Hellooo, healthy-looking shine.

one. They’ve been called, among other

looking, ready-to-go styles.

Two crowd-pleasing hair dryers, which have simplified the day-to-day, delivered

things, “ground-breaking,” “amazing,” and

Speaking of easy drying and styling,

gorgeous performances suited for countless

“timesaving,” time and time again. Without

another Gold ‘n Hot chart-topper is the

hair needs and styles and delighted natural-

further ado, let’s get a little more acquainted

Professional Ionic Volumizer - a 2-in-

haired darlings everywhere. Start the year

with these wonderful must-haves.

1 with salon-quality purpose. Powerful,

on a high note. Treat yourself or a special

precise drying and styling is what you get

someone to the gift of gorgeous (easy) hair!

Let’s kick things off with the Gold ‘N Hot

with this handy tool. An oval brush design

Professional Ionic Hair Dryer and

gives you what styling dreams are made

Gold ‘N Hot aims to support stylists and

Styler. A truly unique drying experience.

of, a round brush hair dryer combination.

hair enthusiasts with professional products

A large paddle brush combined with a

Equipped with soft, flexible detangling

for every step of their process. We provide

powerful blow-dryer provides a tangle-free

bristles, you gently detangle, dry and create

a wide variety of quality styling tools to

drying experience - you can understand the

styles full of volume, body, and fullness

help you achieve the most gorgeous results

excitement here! The innovative design dries

in one single step. Ionic and Ceramic

and ever-changing trends. Follow Gold

and straightens large sections of hair in one

Technology help prevent damage along the

‘N Hot on Facebook and Instagram @

step. It’s styling made simple, not to mention

way, so you’re left with smooth, healthy-

goldnhotelite.

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

48

OTC Beauty Magazine February 2021

T

DRY AND STRAIGHTEN IN ONE-STEP IONIC HAIR DRYER AND STYLER

TANGLE FREE DRYING

TANGLE FREE DRYING ULTRALIGHT

GENERATOR

GENERATOR

TOURMALINE

TOURMALINE

GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine February 2021

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51

Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Fluid Volume 2 An Andis Hair Tech Publication

By Kenny Duncan

Andis US Team Lead Educator The latest Andis style and education collection fusing high fashion with cutting-edge techniques is here! Featuring five step-by-step styles in both print and video, this collection is dedicated to embracing heritage and the natural beauty of multi-cultural, textured hair. Plus, it showcases the latest tools from Andis– the new Slimline® Pro GTX™ trimmer and Copper ProFoil® shaver.

Embracing diversity is important, especially in the barbering industry, where understanding different hair types is key to success. In Fluid Vol. 2, Andis has produced a hair pattern chart that defines what type of hair each client has. Knowing which hair pattern type(s) barbers or stylists will be working with, will influence the final cut length of hair. The collection features two female and three male models, with hair pattern types ranging from a 2C to a 4C, providing a great range of instruction for the different hair types identified. Two styles from Fluid Vol. 2 – the Classic Philly, a wavy brush cut with faded nape and temples, and the Tignon Drop, a naturally curled mohawk with faded sides and a free-flowing design – are great examples of how this collection focuses on techniques primarily used on curly hair. Techniques include creating symmetrical hairlines, freehand trimming, creating designs and fading with and without attachment combs. Both your professional and home haircutters will benefit from this content.

Selecting the right tools for these different hair types is crucial, and the Slimline Pro GTX trimmer and Copper Pro Foil shaver deliver on creating precision cuts. I would suggest placing these new Andis tools in the line of sight of your register to increase both awareness and impulse purchases.

To find out more about the Fluid Vol. 2 collection and featured Andis tools, visit andis.com today!

Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner.

He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour.

Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the US Lead Educator for the Andis Company

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OTC Beauty Magazine February 2021

OTC Beauty Magazine February 2021

53

Advertisement

THERAPY TRENDS DIY Pandemic Beauty

By Elayne McClaine Consumers may be adopting a new approach to beauty, and it has everything to do with getting ready for a Zoom call. A quarantined beauty regimen calls for minimal involvement. Due to social distancing rules and consumers who work remotely, the need for hair appliances has greatly diminished. Your customers will not forget about beauty, but the frequency of having to be “on” has lessened. Who knew that blowing air and hair around could contribute to a super spreader event! Therefore, we now have fewer salon visits and more downtime for pandemic beauty strategies. Although the hair tool and appliance business declined by 1% in 2020 for both salons and consumers, Do it Yourself (DIY) strategies surged. Consumers embraced innovative hot dryer brushes, curl drying diffusers and scalp massagers to style their hair at home. These multitasking tools are key to reducing styling time for a quick and easy routine. The idea is simple: If you can’t go to the stylist, bring home the stylist services.

The rationale for using appliances may be revisited once consumers get back out to work and play. However, it has been proven that habits adopted during the post-COVID-19 crisis are not easy to break. OTC dealers may find that consumers will only shop online now; it will be best to meet them there.

Consumers will respond to sporadic or lessened professional treatments. They will also buy fewer appliances but spend more on products. Once the economy is back, consumers will embrace routines that have efficiency and efficacy. Males may also reconsider the use of clippers and trimmers to experiment with DIY barbering techniques.

The future for hair tools and appliances will eventually heat up.

Virtual visits and meetings will require straighteners, curling irons and rods, and other hot tools. As a result, OTC dealers should implement DIY merchandising for a number of beauty categories.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

54

OTC Beauty Magazine February 2021

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine February 2021

55

INDUSTRY NEWS

in-cosmetics Global Scoops Award Win at the AEO Awards 2020 14 December 2020: Reed Exhibitions UK triumphed at the AEO

Excellence Awards 2020, scooping the Best Marketing Campaign – Trade Award for one of its largest trade events, in-cosmetics Global 2019.

The judges applauded the campaign for its targeted marketing messages and impressive social media campaign which resulted in an ‘admirable increase in visitors’.

in-cosmetics Global, which has been running for 30 years, offers R&D professionals from all corners of the personal care and cosmetics industry with an unrivalled opportunity to source the latest ingredients, network with key suppliers, and learn about the trends shaping the beauty and personal care industry. In 2019, the show welcomed more than 12,000 visitors through its doors when it made a return to its spiritual home in Paris. A total of 843 companies exhibited including many of the industry’s biggest

56

OTC Beauty Magazine February 2021

names such as BASF, Croda, Ashland and Clariant.

Roziani Zulkifli, Exhibition Director of in-cosmetics Global, said: “We are absolutely delighted to win the Best Marketing Campaign – Trade Award at the AOE Excellence Awards 2020! Our amazing team worked tirelessly to offer the industry unparalleled opportunities to discover, learn and network and make the 2019 show such a success. This year has been incredibly tough for the events industry so it’s uplifting to be rewarded for our efforts.

Whilst in-cosmetics’ online activity this year - from in-cosmetics Connect to our online events - has also been a success, we can’t wait to see everyone in Barcelona next year to put on the fantastic event in-cosmetics Global has become world-renowned for!”

The next edition of in-cosmetics Global is due to take place from 5-7 October 2021 in Barcelona, Spain. For more information visit: https://www.in-cosmetics.com/global/en-gb.html

OTC Beauty Magazine February 2021

57

INDUSTRY NEWS

Formulating in the climate change age December 18, 2020 (Sterling, IL) – Wahl Clipper Corporation is joining forces with Disney and Pixar to celebrate the new movie, “Soul,” streaming on Disney+

Senior - which is equipped with a metal taper lever and switch,

three premium cutting guides, and a fade blade designed for

precision cutting. The clipper is priced at $159.

starting on December 25th. The movie highlights the importance of finding oneself and discovering what makes

“We’re thrilled to celebrate the launch

journey to find the spark of life, he

movie’s themes of community, caring,

you, you.

of “Soul” with Disney and Pixar. The

Through Joe Gardner’s

and finding one’s spark will resonate

winds up leaning on his community to

with hair professionals, who consider

feel connected. In one pivotal scene,

their profession as a way to make a

Joe visits his trusted barber to get

difference in someone’s life, not just a

the encouragement he needs and

way to make a living,” says Lance Wahl,

realizes the barbershop community-

global vice president of professional

-which serves as the backbone of

products.

the neighborhood—may not just be a

at the heart of their communities,

place to get your hair cut, but it’s also

and at Wahl Clipper Corporation

a place of gathering, learning and a

we’ve

home-away-from-home.

made

next generation of

band teacher who gets the chance of a lifetime to play at the best jazz club

aspiring

barbers

W

h

and stylists.”

in town. But one small misstep takes

a

to The Great Before – a fantastical place where new souls get

Professional is proud to celebrate “Soul”

Determined to return to his life, Joe teams up with a precocious

spark. To purchase the limited-edition

soul, 22 (voice of Tina Fey), who has never understood the appeal of the human experience. As Joe desperately tries to show 22

what’s great about living, he may just discover the answers to some of life’s most important questions.

Wahl Professional has created a limited-edition clipper with a

commemorative “Soul”-branded design and package. The clipper will be available on Wahlpro.com starting December 17th. The tool

is one of the clipper manufacturer’s iconic models - the Cordless

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OTC Beauty Magazine February 2021

our

them as well as the

of Jamie Foxx) – a middle-school

their personalities, quirks, and interests before they go to Earth.

it

life’s work to support

“Soul” introduces Joe Gardner (voice

him from the streets of New York City

“Barbers and stylists are

and encourage everyone find their “Soul” clipper click here. Disney and Pixar’s “Soul” streams on Disney+ starting on December 25th. To learn more about Wahl Clipper Corporation visit their website at Wahlpro.com or follow them on Instagram at @wahlpro.

l

OTC Beauty Magazine February 2021

59

INDUSTRY NEWS

Wahl Professional Welcomes Thomas Crumpton as New Southeast Regional Sales Manager January 12, 2021 (Sterling, IL)

We’re delighted to have someone with his level of knowledge

announce that Thomas Crumpton

Professional’s U.S. National Sales Manager. “He knows our products

– Wahl Professional is pleased to has its

joined

the

Southeast

company

Regional

as

Sales

Manager. Crumpton comes to

Wahl Professional with years of experience as a manufacturing

rep with Southeast Rep Services.

In his new position, Crumpton will manage the Southeast region of from his previous position.

the U.S., an area he knows well

“We’re so pleased to welcome Thomas to Wahl Professional.

and professionalism join our team,” says Andrew Papoccia, Wahl well and has great relationships with customers. It’s a great fit for all of us.”

Bringing Crumpton on board is part of Wahl Professional’s focused goal of better service to its customers.

“I’m honored to work for Wahl. I’ve valued my relationship with them

from day one and am ready to help them continue moving forward,” says Crumpton. “It’s not often you get the chance to work for a company that truly lives its mission of integrity and excellence.”

To learn more about Wahl Professional follow them on Instagram at @wahlpro and visit the website at wahlpro.com.

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OTC Beauty Magazine February 2021

OTC Beauty Magazine February 2021

61

BIR

BITS PEOPLE Henkel, the company behind brands such as Schwarzkopf Professional, Pravana, Sexy Hair, Guy Tang, Kenra and Zotos in the professional channel has named Steven Essick as president of the North America region.

Steven, who also serves as the regional head of finance, is a 23-year Henkel veteran, who has served in global financial and commercial leadership roles with Henkel across Asia-Pacific, Europe and North America.

“Our employees and our North American leadership team are well-positioned to stimulate further growth, innovation and sustainable value in the years to come,” says Steven. “We have a lot of Steve_Essick

opportunities ahead of us.”

Additionally, Nicolas Krauss, who was recently appointed Henkel’s global head of industrials and electronics, and regional head of adhesive technologies Americas, will join Steven on the North

America Leadership team. Rounding out the North America Leadership team are Alan Wolpert, corporate senior vice president

and regional head of Laundry & Home Care North America; Filippos Minaidis, senior vice president and general manager, Beauty

Care Retail North America; Jenny Schiavone, vice president, corporate communication; Frank Steinert, senior vice president, head of human resources; and Marcy Tenaglia, senior vice president, chief legal officer and secretary.

At Revlon, Inc. (NYSE: REV), Martine Williamson is the company’s new chief marketing officer. She will create

and spearhead global strategic plans across the brand portfolio and oversee Revlon’s overall brand equity and architecture. Martine most recently served as strategic marketing adviser at Topix

Pharmaceuticals, where she was responsible for brand incubation, building their D2C capabilities, spearheading the relaunch of a premium skin-care brand and creating the brand’s strategy and brand

visual identity. Prior to Topix, she was the executive vice president and CMO at Glansaol, a beauty

start-up where she completed the acquisition of Laura Geller, Julep and Clark’s Botanicals. She also Martine Williamson

led the Laura Geller brand as president and general manager.

Martine has a long history with Revlon. From 2001 to 2015, she worked as part of both Revlon’s global and U.S. marketing teams across all color cosmetics categories. She led the Revlon Brand

Communication Strategy; the Retail Merchandising Team, where she rolled out a globally consistent merchandising strategy across all global markets; and the Walmart Marketing team, where she helped develop the strategy to make Walmart a dependable beauty destination. Most recently at Revlon, she was the senior vice president of global marketing.

Says Revlon President/CEO Debra Perelman, “We are very pleased to welcome Martine back to the Revlon family. As we enter 2021, she will be an important addition to our team and will be a critical part of executing against our long-term strategy.”

Adds Martine, “Revlon is extremely well- positioned to achieve its strategic goals, and I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.”

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OTC Beauty Magazine February 2021

SHOW

CALENDAR FEBRUARY / MARCH WHEN

WHAT

WHERE

CONTACT

February 1-5

ECRM Skin, Bath, Hair, Sun Care

Virtual

https://ecrm.marketgate.com/sessions

February 1-5

ECRM European Cosmetics & Fragrances

Virtual

https://ecrm.marketgate.com/sessions

February 1-5

ECRM Hemp/CBD Health/Beauty Program

Virtual

https://ecrm.marketgate.com/sessions

February 1-5

ECRM Premium Beauty Care

Virtual

https://ecrm.marketgate.com/sessions

February 4-6

Beyond Beauty Americas

Miami Beach, FL

https://www.beyondbeautyamericas.com/

February 8-9

BeautyWorld Japan Fukuoka,

Fukuoka, Japan

www.beautyworldjapan.com

February 20-21

Professional Beauty GCC

Dubai, UAE

www.professionalbeauty.ae

February 25

WWD Virtual Digital Beauty Forum

Virtual

https://events.fairchildlive.com

Feb 28-Mar 1

Professional Beauty Business

London, England

March 2-3

ECRM Merchandising Solutions Program

Virtual

https://ecrm.marketgate.com/sessions

March 3-4

Beauty & Wellness Connect Europe

Virtual

https://bit.ly/2JKWjir

March 8-10

ECRM Consumer Technology Program

Virtual

https://ecrm.marketgate.com/sessions

March 8-14

Virtual Hair & Beauty Show

Virtual

https://bit.ly/39LMRpK

March 11-12

Int’l Conf. on Cosmetology & Trichology

Miami, FL

https://bit.ly/2VHeVSX

March 14-17

Global Beauty & Wellness Exchange

Bluffton, SC

https://www.globalbeautyexchange.com

March 18

FounderMade Future of Beauty/Wellness

Virtual

https://www.foundermade.

Virtual

https://bit.ly/3neJRGyForum

FEBRUARY

https://professionalbeauty.co.uk/e/London/ site/PBBusiness

MARCH

March 23

ACI’s 8th Legal, Regulatory & Compliance on Cosmetics & Personal Care Products

March 24

Fairchild Virtual Diversity Conference

Virtual

https://events.fairchildlive.com

March 29-30

Int’l Conf. on Cosmetology & Trichology

Singapore

https://bit.ly/33MCnTq

OTC Beauty Magazine February 2021

63

READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the top-selling general merchandise items in your store?

•

What topics would you like to see in OTC in 2021?

•

How do you manage the new demands for personal protective equipment in the OTC store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 64

OTC Beauty Magazine February 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2.

3.

4.

5.

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HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

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NEW JERSEY 1-844-358-8967

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Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

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*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2.

3.

4.

5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2.

3.

4.

5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2.

3.

4.

5.

68

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

OTC Beauty Magazine February 2021 *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

SPECIAL

OFFER One jar, over 101 uses.

Cocoa Butter Formula Original Solid Jar is a unique product that melts into skin for 24 hour hydration & creates a protective barrier that locks in moisture.

Made with natural Cocoa Butter and Vitamin E, this multi-purpose product has over 101 uses.

BUY 3 CASES DARK & LOVELY, OPTIMUM, PRECISE RELAXER KITS (MIX & MATCH) #Jar101 #Howdoyoujar

GET 1 CASE DARK & LOVELY REVIVING COLORS [BLACK]

FREE!

Contact Your Local Distributor to Order www.palmers.com ©2021 E.T. Browne Drug Co., Inc. All Rights Reserved.

/Palmers

# CR330

/Palmers

/Palmersworks

*IRI INFOSCAN 52 WEEKS ENDING 11/1/20 MULO

OFFER ENDS FEBRUARY 28, 2020

OTC Beauty Magazine February 2021

69

AD

INDEX AFAM Concept .............................................................................. 47, 57 www.afamconcept.com

American International Industries........................................... 71 www.ardelllashes.com

Ampro.................................................................................................19 www.amprogel.com

Crazy Color....................................................................................... 37 www.crazycolor.co.uk

DeMert Brands ................................................................................ 7 www.demertbrands.com

E.T. Browne.........................................................................................69 www.palmers.com

Fantasia ............................................................................................. 15 www.fantasiahaircare.com

Hair Queen......................................................................................... 65 www.shophairqueen.com

Helen of Troy...................................................................................... 49 www.helenoftroy..com

Hicks Total Transformation........................................................... 61 www.hickstotaltransformation.com

Hollywood Beauty............................................................................ 31 www.hollywoodbeautyproducts..com

Innovative Beauty............................................................................. 20-21 www.godefroybeauty.com

Inspired Beauty Brands................................................................... 9 www.inspiredbeauty.com

J. Strickland ............................................................................... 59 www.jstrickland.net 70

OTC Beauty Magazine February 2021

KAB Brands................................................................................. 17 www.aphogee.com

Kaleidoscope Hair Products ................................................ 27 www.iluvcolors.com

Kendo, LLC .................................................................................. 55 www.tahanatural..com

Murray’s Worldwide................................................................... 32, 33 www.murrayspomade..com

Namaste Laboratories............................................................... 53 www.orshaircare..com

PDC Brands ............................................................... Inside Back Cover www.cantubeauty.com

Proctor and Gamble .................................................................. 3

https://headandshoulders.com/en-us/the-royal-oils-collection SMSi - Urban call Marketing, Inc............................................. 40

http://multicultural.com/multicultural-marketing-news/smsiurban-call-marketing Softsheen Carson........................................... Cover, Back Cover, 25 www.softsheencarson.com

Straight Arrow .............................................................................. 5 www.manentail..com

Strength of Nature................................................ Inside Front Cover www.justformehair.com

Sunny Isle ...................................................................................... 51 www.jamaicanblackcastoroil.com

Zoto’s Professional..................................................................... 39 www.zotosprofessional.com

TM

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine February 2021

71

14-1421

Join our

PRODUCT

SPOTLIGHT

Cantu Skin Therapy Collection A nourishing and hydrating collection of skincare products specifically formulated for dry skin will soon be available at Jinny Beauty Supply. Cantu has launched Cantu Skin Therapy, made with pure shea butter, cocoa butter, mango butter, vitamin E and more to deliver long-lasting moisture you can see and feel.

Nourishing Shea Butter Body Cream

Hydrating Coconut Oil Body Lotion

The Cantu Skin Therapy Nourishing Shea Butter

The Cantu Skin Therapy Hydrating Coconut

deep, long-lasting moisture with each use.

hydrating coconut oil and an ultra-moisturizing

Body Cream penetrates very dry skin to provide Crafted with naturally nourishing shea butter and a unique blend of cocoa butter, mango butter, and Vitamin E.

• •

blend of shea butter,

cocoa butter, mango butter, jojoba oil, argan oil, aloe, and Vitamin E. This fast absorbing

formula keeps the skin moisturized and soft to the touch.

BENEFITS

•

Oil Body Lotion is formulated with naturally

Created for very dry skin 24 hour moisture Helps nourish and renew the skin

BENEFITS

• • •

Nourishing Shea Butter Body Lotion The Cantu Skin Therapy Nourishing Shea Butter Body Lotion gives skin the long-lasting moisture it

needs. Formulated specially for dry skin, this

unique blend of natural shea butter, cocoa butter, mango butter, coconut oil, jojoba oil, and argan

oil nourishes the skin to keep it soft and supple, and Vitamin E helps relieve itchiness and irritation.

• •

24 hour moisture Fast absorbing

Cantu Skin Therapy Hydrating Cocoa Butter Body Cream The Cantu Skin Therapy Hydrating Cocoa

Butter Body Cream penetrates rough, dry skin

to leave it feeling soft and smooth. Formulated with naturally hydrating cocoa butter and a

unique blend of shea butter, mango butter, and Vitamin E.

BENEFITS

•

Natural moisturizing ingredients

Natural moisturizing ingredients

BENEFITS

•

24 hour moisture

•

Fast absorbing

•

Created for very dry skin 24 hour moisture Helps nourish and renew the skin

To learn more about the availability of this collection, contact your Jinny Beauty Supply sales representative.

72

OTC Beauty Magazine February 2021

NEW CANTU SKIN THERAPY LONG-LASTING MOISTURE Formulated with a blend of naturally moisturizing butters, oils and vitamins to help relieve dry skin.

OTC Beauty Magazine February 2021

73

FROM SCRUFF TO A FULL GROWN BEARD

GR

OWN THE YOU BEARD HAVE.

OOMIN G

NEW

EXFOLIATE. CLEANSE. MOISTURIZE. WITH COCOA BUTTER & CEDARWOOD OIL 74

OTC Beauty Magazine February 2021