HOW SHOULD
YOU SELL IT?
By Scott Zangwill
GENERAL MERCHANDISE “In today’s OTC stores, general merchandise is a way that each store owner
Pullovers, ponchos, vests and blouses are making their way to the stores, as
or manager can bring in China or USA-made items that are somewhat
well. Compliment these as well with some beautiful belts that are colorful
unique from store-to-store. Each store can bring in all types of things to
with studs or gold and silver buckles galore. Gloves and earmuffs are also in
not only offer variety but to increase their profits, as general merchandise
some stores and are plentiful. A beautiful selection of shoes and boots will
has huge profit margins and can truly stand out when properly placed in
also bring more traffic into your stores. Many of these shoes come in many
the stores.
sizes and nice colors such as red, brown and black. Lastly, add a sunglasses display, so customers can finish their look.
The concept of general merchandise can vary from hats, gloves, belts, scarves, shoes, purses, pocketbooks and socks, as well. These items come in
OTC stores have a great opportunity to use and sell general merchandise
too many colors and styles to name. You will see many styles, colors, beads,
to increase traffic, which will increase sales per square foot and maximize
sequences, and, of course, bling that should be able to satisfy anyone’s taste.
your space and, most importantly, increase your profits. These OTCs
Along with the clothing are a vast assortment of scarves for the winter in
should continue to bring in more of these items. Their margins are far
an assortment of wool, winter colors like pastels, golds, whites, silvers, and
higher than those of the wigs and chemicals or natural products.
reds. Socks also come in an assortment of sizes, colors and thicknesses. Many of these items have so much color and style. Some have tiger or zebra patterns, while others have enough bling and rhinestones to blind anyone
Be sure to place these items all around the store to ensure that your
who comes into the stores.
customers make their way all-around your stores!”
Meet Scott
Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.
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OTC Beauty Magazine February 2021
