OTC Beauty Magazine | July 2023 by OTC Beauty

DIGITAL CONTENT STRATEGIES TO DRIVE BUSINESS GROWTH

THE ULTIMATE GUIDE TO PLANNING A SUCCESSFUL FOCUS GROUP

Highlight your hair’s Herbal Gro

Horse Chestnut

Shea Butter

JINNY SALES MEETING

BUSINESS TIPS

Seven Realities for Video in the 21st Century

By Patrick McGowan

There’s a gap in most digital content strategies. It is the how, what, and where to use video. Google is partly to blame since they don’t index videos for search— and some workarounds do exist. But something else is going on.

22 Why Diversity Efforts are Crucial

Seven Considerations for Business Leaders

By Susanne Tedrick and Bertina Ceccarelli

You’ve no doubt likely heard the term diversity, equity and inclusion (or DEI), given such an increased and intense focus on the subject in the last few years. DEI programs, often led by human resources departments, are seen as offering valuable education, interactions and adding to an organization’s moral and ethical “compass.”

ON THE COVER

The Goddess Strength Collection by Carol’s Daughter provides the best products for naturally curly, coily and heat styled goddesses. Each product works to heal and nourish the hair with a blend of Black Cumin Seed, Ginger and Castor Oil that helps to stimulate the scalp and strengthen the hair for improved length retention. The complete system is available on www.Carolsdaughter.com

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski, Andis

Contributors: Alexis Flagler, Patrick McGowan, Susanne Tedrick, Bertina Ceccarelli

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

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Embracing The Power of Community

As summer is in full swing, we are excited to bring you the best products, insights, and trends to help your business thrive in this ever-evolving beauty and hair industry. OTC Beauty magazine exists because of hardworking, dedicated store owners and managers like you.

We are excited to re-introduce our “Community Corner” on page 86. Please leave your feedback and experiences so we can improve future editions.

We truly understand the unique challenges that can arise in entrepreneurship and trying to attune to your customer’s needs and desires. The multicultural hair and beauty industry is constantly shifting, and trends show that consumers have a passion for self-expression, representation, and empowerment.Here are some key trends to keep in mind that highlight the evolving hair and beauty landscape:

• Embracing Natural Hair: Many people choose to celebrate their natural hair and break free from societal norms and expectations.

Allyson Leak EDITOR

• Expansion of Product Offerings: The industry has witnessed an expansion of products specifically designed for textures, including coils, curls, and kinks, and cosmetic lines that offer a broader range of shades for more skin tones.

• Influence of Online Communities: Online communities with influencers, vloggers, and content creators significantly shape the African American hair and beauty industry.

• Push for Inclusivity and Representation: Consumers advocate for increased diversity in commercials, Ad campaigns, and industry leadership.

Focus on Wellness: Consumers are seeking product lines that offer natural and organic options. This reflects a broader shift towards a more conscious and mindful lifestyle.

In this issue, you will find “Beauty Insights: How To Plan A Budget Friendly Focus Group” on page 10, designed to help you connect with your target audience. We showcase the highlights from the 2023 Jinny Sales meeting on page 35 and ways for digital content marketing to work for you in “Seven Realities for Video in The 21st Century” on page 18.

We are committed to supporting your journey to success, and we hope you find it insightful, informative, and inspiring.

BY ALLYSON LEAK

Beauty Insights: How to Plan a Budget Friendly Focus Group

Focus groups are invaluable. They are a way to gather insight and feedback from your customers in a close knit setting. Here are a few ways you can execute one in your store.

DEFINE YOUR PURPOSE: Figure out the reason behind why you want this feedback. Is your focus to sell specific kinds of products? Is it to get more foot traffic on certain days? Or, is it just to increase the overall customer experience? Make a list and then form one sentence that can be your overarching guide.

SET A BUDGET & FORMAT:

Determine how much you can spend for the focus group and how many participants you want, which would include incentives and promotion costs. Also, discuss the details with your team. Will this be after hours?

Will you set up chairs in a few rows and have a table with refreshments? It’s also important to write out your talking points to ensure the questions are open-ended to encourage detailed responses. You will also need to assign someone from your store to be the moderator and host of the event. This should be someone with an energetic and friendly personality so that participants feel welcome.

RECRUIT

PARTICIPANTS:

Reach out to your existing customer base through email newsletters, social media, and in-store sign up sheets that you can leave at the checkout counter.

PROVIDE INCENTIVES: It’s so essential to offer each participant a small token of appreciation for their involvement. A discount for future purchases, a small gift card, or free product samples in a nice bag, is a nice touch.

ANALYZE FINDINGS:

Ask the participants if it is ok to record the session on video. If you get consent, this is a great way you can go back and analyze the responses and take notes to identify trends and patterns that can help you improve your business.

FOLLOW UP: Remember to send a thank you card in the mail to each participant and to send an email expressing your gratitude for their involvement and to let them know how their feedback will be used to enhance the customer experience in your store.

Store Essentials

The Pink Smooth & Protected Thermal Serum

helps hair resist heat damage and protect curl patterns. The lightweight formula locks in moisture and creates silky-sleek styles with extraordinary shine. It transforms dull, dry and brittle hair, leaving it incredibly soft, smooth, moisturized and shiny.

GEL-LACQUER BASE COAT

Long-lasting Base bonds with oligomers in the Color Coat for maximum staying.

OKAY Twists, Locks, Braids & Waves Extra

Hold Gel is a multifaceted, dense, thick, rich non greasy formula made with top quality ingredients such as hemp, castor, marshmallow, and bisabolol for all hair types and textures (natural hair & extensions). Style to a sleek finish and maintain locs, starter locs, twists, braids, bantu knots etc. it can also be used as an edge control and provides a powerful frizz free, flake free, flexible hold that lasts.

The Golden Milk Hydrating Curl Cream

provides intense moisture to keep curly and coily hair soft, shiny and hydrated for healthy hair that is easy to style. Since 2006, My Black is Beautiful has celebrated Black beauty and culture. Designed by Black Women, these hair products use the best ingredients sourced from around the world to meet their unique hair goals. It adds intense moisture for curls and coils, is sulfate free and paraben free, and made with Golden Milk, a crafted blend of coconut milk, turmeric, ginger, honey and coconut oil.

One ‘n Only Argan Oil hair care

Whether your customers are adding moisture and definition to natural curls, smoothing hair texture to reveal more shine, or finding that perfect shade of hair color to complement their skin tone, One ‘n Only Argan Oil can deliver transforming results for beautiful, healthier-looking hair. It is the ultimate styling and finishing product with 100% Argan Oil to nourish, detangle, and protect the hair. It is ideal for all hair types especially curly, wavy and dry hair.

Just For Men® 1-Day Beard & Brow Color

is a breakthrough innovation in temporary beard color. It provides a convenient way for guys to eliminate grays and fill in thin patchy areas instantly. 1-Day Beard & Brow Color provides a temporary solution to eliminating grays and is designed to be used every few weeks. 1-Day Beard & Brow Color can also be used on eyebrows and the formula is designed to yield naturallooking results while still providing your customers with full coverage. Once dry, 1-Day Beard & Brow Color is formulated to not rub-off on clothes, masks, or people.

BARBERS CHOICE Beard & Mustache Color

This is the ideal beard dye for men and facial hair coloring. It is pre-measured in separate units and gives your customers the versatility to use the exact amount of color with no waste. Its unique color capsule is formulated with microscopic color pigments that deeply penetrate coarse facial hair, delivering long-lasting color for up to 6 weeks. It also covers resistant gray facial hair 100%.

Finally Fantasia creates a Conditioning Braid Gel that stretches and elongates hair for easy braiding. Create smooth, sleek, frizz free locks and edges with this non sticky gel that helps stimulate growth and reduce breakage.

Made with Shea Butter, Castor, Tea Tree, Sunflower and Spearmint oils to soothe and control dry, itching scalp and lock in moisture.

Great for all protective styles!

No Flakes, No Alcohol, No Grease, No Wax. Paraben and sulfate free.

TBY PATRICK MCGOWAN

Seven Realities for Video in the 21st Century

here’s a gap in most digital content strategies. It is the how, what, and where to use video. Google may have something to do with it since they don’t index videos for search—and some workarounds do exist. But something else is going on.

First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video), and livestreams. A comprehensive digital content strategy includes video across multiple channels—Zoom, YouTube, or LinkedIn.

Second, video is how you do business now. It’s a video-first market which should compel a video-first response. Video is a marketing function not operations. You’ll be happier with the results once you make this shift in responsibility.

So, when it comes to producing video in the 21st Century, here are seven realities to guide you along the way.

It’s Not 2020 Anymore.

You can’t keep showing up like it’s the start of a pandemic. While

we all got a free pass in 2020 and 2021, make the commitment and put in the work to show up like your videos matter. Treat it like the opportunity it is rather than a curse. You may surprise yourself at the ripple effect of what a more professional video image can do.

Zoom™ Is More Than A Phone Call With Video.

Your video meeting is a point-of-sale. It’s your job to leverage the medium for what it’s designed to do. It’s been said that a picture is worth 1000 words. Today, video is worth 1 Million Pictures. The value of your brand should not be defined by a cheap webcam.

Video Is An Intimate Medium.

Professional TV and film actors have known this truth for decades: The camera doesn’t lie. Our faces are the epicenter of emotion, and the camera captures more than we want to admit. We need to learn how to master this new medium and leverage its power.

Research in this area suggests investors are more likely to invest in entrepreneurs who convey credibility, competence, and confidence. And these entrepreneurs do this through facial expression, simple gestures, and posture. It’s these little cues which are signals to decision makers that we believe in our own ability to do the work.

Use Vanity As A Force For Good.

It’s a simple formula: When you know that you look better, you feel better. And when you feel better, you do better. Scientists call it enrobed cognition. For the rest of us we know it as: to dress for success.

Your videos can’t be given an exception to the rule. All your digital content— and video is digital content—must reflect the standards of your company and your brand. Don’t lower them.

It’s all about earning people’s attention. You need to be watchable because watchability is the first step to earning your prospect’s attention.

Better video makes it easier for people to connect with you, your brand, and your message. It’s letting people know how much you care. Because in today’s world, caring is a differentiator.

What we experience when we see ourselves on video is a kind of cognitive dissonance. This dissonance results in discomfort because how we imagine we should look and how our webcam makes us look are sometimes a mile apart. Creating cognitive harmony translates into more confidence.

Command The Screen.

Public speakers and facilitators are taught to “Command the Stage” and “Command the Room.” Today, to Command the Screen is a skill, and it is learned over time. You need training and practice to become better. All three venues demand greater presence. Presence is what you say before you say a word. Video presence is needed today to have more power, competence, and credibility across the lens.

The Opposite Of Good Is Off.

The film director Steve Stockman said it a little differently. He said, “If it’s not good, it’s off.” It’s true for everything you post on social, how you show up on podcasts, and the impression you make on video meetings.

Meet Patrick

Better Video Is An Act Of Kindness.

Better video makes it easier for people to connect with you, your brand, and your message. It’s letting people know how much you care. Because in today’s world, caring is a differentiator.

Conclusion.

It’s a video-first market and all video is video content marketing. The path forward starts with realizing this truth: you can be just an influential on camera as you are in person.

Because video is how we do business now, do yourself a favor and elevate your video presence across all marketing channels.

Video is a terrific medium to amplify your brand when it persuasively conveys your story and the value of your services. It has the power to give you competitive edge when done right.

Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.” Please visit www. punchn.io.

By Susanne Tedrick and Bertina Ceccarelli

WHY DIVERSITY EFFORTS ARE CRUCIAL

Seven Considerations for Business Leaders

You’ve no doubt likely heard the term diversity, equity and inclusion (or DEI), given such an increased an intense focus on the subject in the last few years. DEI programs, often led by human resources departments, are seen as offering valuable education, interactions and adding to an organization’s moral and ethical “compass.” But DEI efforts are also viewed as measures that do not add to the financial bottom line. Nothing could be further from the truth.

This article will address how business leaders, from C-suite executives to HR and everyone around them, can offset this narrow view and more fully realize the business case for diversity.

• Organizations with strong DEI initiatives are more likely to meet or exceed financial targets. A comprehensive 2014-2019 study by McKinsey & Company found that workplaces with strong gender and ethnic diversity are more likely to produce better financial results than less diverse competitors. The study found that in 2019 companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability than companies in the bottom quartile. What’s more, in terms of ethnic and cultural diversity, top-quartile companies outperformed those in the bottom quartile by 36 percent in profitability that same year.

• Organizations with strong DEI initiatives are more likely to have high-performing teams. The business case for diversity goes beyond quarterly financial reports. Competition for talent in the business world is often fierce, and organizations viewed as prioritizing DEI are in a better position to succeed. The job search engine Glassdoor reports that 67 percent of job seekers indicate that a diverse work environment was a key factor in their decision to work for an employer. In addition to employees, the investment community is also prioritizing DEI criteria. The Institutional Limited Partners Association’s (ILPA) Diversity in Action initiative requires participants to track hiring and promotions by race and gender and report employee demographic data while raising funds. Private equity firms low in DEI indicators risk losing coveted investments from large-scale institutional investors.

• Organizations with strong DEI initiatives are more likely to be considered agile and innovative. In today’s fast-moving corporate environment, agility and innovation are imperative to success. Business agility is the ability to adapt quickly and effectively in the market and the environment. Agility embraces a people-centered, organization-wide capability that strongly encourages continuous improvement, trust, and collaboration. Agility empowers teams, individuals, and companies to satisfy customers’ changing needs and expectations, in turn driving innovation.

Barriers that impede agility and innovation include:

• Lack of prioritization – A business may take its customers for granted, assuming they are satisfied with periodic product upgrades. Such a firm may not invest enough in innovation, in turn neglecting customers’ needs and failing to reward the strong innovators on their team, some of whom may accept job positions elsewhere. In these cases, the organization will lose headway to competitors.

• Apathy dampens original thinking – “Success breeds success,” but it can also lead to complacency and initiate procedures more intent on protecting that success rather than ensuring its evolution or identifying the next big idea. There is no question that certain standardized systems and practices are important. The danger lies when an organization begins accepting only one right way of doing things.

• Humility is overlooked and undervalued – Any organization needs confident, assertive leaders. But problems occur when they are not approached with humility, that is, an acknowledgment that others may have a piece of the puzzle that others have not discovered. A lack of true empowerment can lead to arrogance, stifling agility and innovation.

• Organizations with strong DEI initiatives are more likely to achieve or exceed business outcomes. A 2018 study by Boston Consulting Group (BCG) found that companies with above-average diversity among their leadership ranks have a greater financial return on innovation and higher earnings before interest

There is a compelling moral and ethical case to pursue DEI programs, as all workers deserve the right to be treated with dignity and compensated equitably.

and tax margins. Moreover, BCG found that firms with above-average diversity on their management teams reported revenue that was 19-percentage points higher than organizations with less diverse management.

In conclusion, while important, business drivers should not be the only reason to act. There is a compelling moral and ethical case to pursue DEI programs, as all workers deserve the right to be treated with dignity and compensated equitably.

About the authors:

Bertina Ceccarelli, as the CEO of NPower, one of the most successful non-profits in North America, is committed to helping young adults and militaryconnected individuals launch tech careers and remove barriers to economic mobility. As a leader, she works to model an inclusive workplace, providing opportunities for growth at all levels. Bertina is a co-author of Innovating for Diversity: Lessons from Top Companies Achieving Business Success through Inclusivity (Wiley, 2023)

Susanne Tedrick is a writer and speaker who is dedicated to expanding the professional opportunities of women and people of color within the tech industry. She is a co-author of Innovating for Diversity, and author of Women of Color in Tech, A Blueprint for Inspiring and mentoring the Next Generation of Technology Innovators (Wiley, 2020), Susanne has previously been featured in many influential tech and business media outlets including Worth Magazine, CompTIA, PECB Insights and CIO.com.

BY ALEXIS FLAGLER

A TRU Healthy Hair Care Regimen for WIG WEARERS!

Meet Alexis Flagler

Founder of TruConnoisseur Solutions

Alexis is a Lace Wig Connoisseur and International Educator providing services for Lace Wig Consumers and aspiring Lace Wig specialists for over nine years. All too familiar with the pain points of the average Lace Wig Consumer, she Founded TruConnoisseur Solutions, a hub for Professional Lace Wig and Hair Growth Solutions developed to create a Healthier and more Undetectable Experience for Lace Wig consumers. www.TruConnoisseurSolutions.com

While Wigs are taking over the Protective Style space, consumers are struggling to keep their Natural Hair underneath

At first thought, one may think keeping hair tucked away under a cap is the ultimate low maintenance alternative, but they soon realize that if not done properly, there’s more neglecting of the hair taking place than protecting of the hair.

you’ll find why

Protection starts at the Foundation

Understanding the need for a reliable hair maintenance and growth system that caters to the needs of frequent Wig Wearers is key. TruRestoration Hair Growth & Maintenance System’s clinical breakthrough formula naturally promotes hair growth and strengthens hair follicles deep below the surface promoting hair restoration while reducing hair loss and breakage. Why is this important for wig wearers? For starters, this is the magic that helps consumers re-grow and keep their edges, which many commonly experience losing while wearing wigs.

Cleanse

While this may come as no brainer, many experts agree that shampooing for a squeaky-clean scalp is crucial to a good foundation for a protective style that promotes growth. TruRestoration’s Growth Booster Shampoo and Growth Booster Conditioner provides the perfect balance of clarifying, to wash away excessive dirt and build up, and moisture, to keep the hair supple and protected, especially for 4C Naturals.

Traction-Free

For a mid to long term wig experience, 8-10 flat comfortable braids to the back is sufficient. Comfortability of the braid foundation is important here as many braid downs involve excessive, unnecessary tension which leads to short term hair loss

and long-term traction alopecia over time. With every braid foundation, nourish the scalp with TruRestoration’s Resurrect Growth Oil which increases blood flow on contact, releasing nutrition and oxygen to hair follicles needed for growth and restoration.

Nourish along the way

This is typically where the drop off takes place as most Wig Wearers install their wigs with adhesives that are affected by traditional oils and serums, causing consumers to choose not to hydrate and moisturize at all while wearing wigs. TruRestoration’s Stop Itch! Hair Growth Elixir Drops were formulated to specifically cater to wig wearers in this instance. It’s unique non-oily, antibacterial formula allows consumers to apply Growth Drops daily through their wigs which hydrates, moisturizes, and cleanses the Scalp, combating that itch that so many experience under wigs.

Take a Break

Wig wearing can be addicting, after all it is a low maintenance protective style that allows you to experience many trends without ever manipulating your own natural hair, however it is most healthy to take breaks in between. It is recommended to break from wigs at least every 2-3 weeks for a full shampoo to cleanse of dirt and sweat that builds up overtime and to re-nourish the scalp with oils to lock in hydration and moisture needed for healthy hair retention.

VSPREADING LO YEARS FOR

30 years ago, Lisa Price showed the world what it means to love natural hair. Celebrate your curls & our heritage with our most iconic Natural Hair Care products.

BRAND HISTORY

Born in Brooklyn. Made with Love.

Healthy Tresses

Check out the Jinny top selling products for hair care. These impeccable brands offer quality ingredients and packaging that keep customers coming back for more.

BioSilk Silk Therapy Original

Item # BSST2

This weightless leave-in silk replenishing and reconstructing treatment helps repair, smooth and protect all hair types. BioSilk Silk Therapy original, leave-in replenishing and reconstructing treatment bonds and strengthens the hair inside and outside as well as fills any voids on cuticle layer.

RENUTRIENTS™ SLICK STICK

Item # LR597

The Lusters Nutrient Stick provides a flexible yet secure hold, creates superb shine, a convenient swivel tube, and neat application. Enriched with nourishing natural ingredients, it is ideal for edges, tapered areas, ponytails and updos, and for blending natural hair into weaves & extension styles.

Rosemary Mint

Scalp & Hair

Strengthening Oil

Item # MI06732

The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula with a fresh, invigorating scent meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your customers’ hair deserves. It can be used on protective styles, including braids and weaves, and during hot oil treatments.

Curl-N-Wavy Curl Defining Conditioner & Detangler - Cherry Blossom

Item # RRC8001

The ON NATURAL Curl-N-Wavy Curl Defining Conditioner & Detangler is made with superior quality ingredients. Excellent for all types of chemically processed and natural curly & wavy hairs with defining “S” pattern of the curl. The improved formula helps to restore moisture and to soften dry, frizzy, damaged hair.

HEAT PROTECTOR STYLING FOAM

Item # FN413024

This lightweight, alcohol free foam protects hair from dryness and dullness caused by thermal styling. The foam creates a layer of protection, locking in moisture, while adding strength and elasticity to hair. It delivers volume, bounce and shine to all styles without feeling tacky or heavy. It allows for confidence when wrapping, roller setting, diffusing or blow outs and it’s great for defining curls.

OTC BOOK CLUB

by Juliet Hall

Own Your Opportunities is uplifting to women who may feel disillusioned and overwhelmed in corporate America. The story begins with Juliet Hall making a career-defining decision to leave a company after being told her desired career path would not happen. She then recounts her job experiences spanning twenty years—building a narrative to show how she evolved, discovered her gifts, and succeeded in a career amidst a backdrop of corporate trauma before making the pivot to realize her dream.

No matter the opposition—whether it’s family and tradition, systemic bias and marginalization, or difficult leadership— there is always a path forward. In this book, readers will learn how she:

• Identified her value and gifts.

• Refused to be put into a box and allow others to define success for her.

• Took responsibility for her own growth and development.

Vividly written, Own Your Opportunities is a champion to self-belief and dream fulfillment in women. Readers will benefit from Hall’s wisdom and personal experiences of how she developed her human capital, identified her value, took risks, and positioned herself to achieve her dream.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

This year’s Jinny Sales Meeting landed us in Denver, Colorado. Industry leaders were able to network and do fun activities such as golf, horseback riding, clay making, hiking and more. This yearly event is very special to those who are lucky enough to attend and encourages networking at the highest levels. This is my second year attending and the golf tournament was the most fun I have ever had while I was “working.” The weekend flew by and we were brought closer together through the activities and many of us found new and exciting opportunities to work together.

I would like to thank Eddie Jhin, Art Emm for their hospitality and all those who contributed in putting this together. Personally I am counting down the days until the next Jinny Show! Check out the recap video with the QR code below.

It was such a wonderful experience I came as a partner and left feeling like I was part of the Jinny family.

Edward Murawski

Youtube Barber Academy: 125K subscribers

Owner

Creative Education Director

2023 JINNY SALES MEETING AT DENVER, COLORADO

As the world’s largest multicultural and ethnic beauty supply distributor, Jinny Beauty upholds an unwavering commitment to collaboration, empowerment, growth, and success. Recently, Jinny hosted their highly anticipated Jinny Sales Meeting from June 8th to 11th in the enchanting city of Aurora, Colorado. This momentous event brought together Jinny’s executive, purchasing, and sales teams alongside key vendor partners, offering an immersive weekend filled with business, empowerment, and enjoyment.

Taking place at the exquisite Gaylord Rockies Resort & Convention Center, the venue provided a captivating backdrop for strategic discussions, impactful presentations, fostering relationships, and outlining major initiatives for the upcoming year and beyond. With opulent accommodations, delightful dining experiences, and an array of fun and creative recreational activities, the resort proved to be the perfect choice for this extraordinary gathering.

The event commenced with a team dinner, igniting an atmosphere of excitement and anticipation among the attendees. In the following days a vibrant exchange of ideas unfolded as vendors showcased their latest products and developments. The agenda included a captivating cocktail reception, graciously sponsored by The Wella Company, along with delectable breakfast and lunch spreads. In addition, a range of recreational activities such as horseback riding, skeet shooting, and fishing added the perfect touch of leisure.

Embracing the spirit of fun, networking, training, and partnership, participants wholeheartedly shared their insights and ideas. With this remarkable event, Jinny Beauty solidified its position as a driving force in the industry while fostering a collaborative environment that empowers growth and innovation. Check out our interviews with the President of Jinny Corp., Mr. Eddie Jhin and Jinny’s Director of Purchasing, Art Emm.

2023 JINNY SALES MEETING

OTC: Can you share your overall experience attending the Jinny Sales Meeting event?

Mr. Jhin: I think every year, my experience attending our Jinny Sales Meetings are getting better and better with each year. Both our vendors and our sales teams are getting used to these special sales meetings and they understand the system and thus our meetings are getting better each time.

OTC: How do you feel the event contributes to building and strengthening programs and relationships with the vendor partners?

Mr. Jhin: I personally think this type of an event builds stronger bonds with one another with our vendors especially. When you put a face next to the brand, it becomes more personable and it means much more than just selling some items or brands. Jinny carries the most amount of brands and individual products than any other distributor so this type of an event is very important for our sales team for them to get to know the people behind the brand and it will strengthen the relationship with one another. Our industry is a relationship business and we do not act like the big retail chain purchaser nor our customers act as chain store employees working at the store so the relationship means a lot to our company.

OTC: I saw that hiking, fishing, horseback riding and lots of other fun activities were among the highlights of the event. Did you get to partake in any of these and how do you feel it contributed to the overall atmosphere?

Mr. Jhin: Yes we had many activities for our people and the vendors to join together. We had mountain trail hiking, clay skeet shooting, fly fishing, horseback riding, day at the spa, and golf. So I think we covered many people’s interests. I personally played golf and it was a real blast and I think I can say that all the golfers would agree with me on this comment.

OTC: Is there anything else you would like to share about the event?

Mr. Jhin: I was just very proud of my entire team for their contribution to this special event and also my gratitude towards all of our vendors for being so supportive. I told our purchasing director Mr. Art Emm that we will always pick a new place where it will be better than the previous location and at the same, we will modify our Jinny Sales Meetings every year so that we will get the most benefit from our sales team learning from our vendors. I believe in life, success is the progress of learning and hitting your target goal and sharing your success with others is the ultimate way of living your life.

ART EMM

OTC: How would you describe the significance of the Jinny Sales Meeting for Jinny Sales and its vendor partners?

Art Emm: This meeting and the format we use provides a platform for our vendor partners and our sales team to collaborate on ways to strengthen our partnerships and grow our respective businesses.

OTC: How did the event facilitate networking opportunities and relationship-building with the vendors? Were there any specific moments or activities that you feel fostered stronger connections?

Art Emm: Relationship building with our vendors is an important part of this event. Every year we have this event, we always make sure we have time and events that specifically networking and relationship building. Every reception, dinner, or activity are strategically designed to bring our sales team and our vendor partners closer together.

OTC: Could you tell us about any new products or developments shared by the vendors during the event that caught your attention?

Art Emm: All the vendors in attendance came very well prepared with not only new products, but ideas and concepts that will help our companies and our industry grow. Some of the items we saw this weekend have not been officially released so I don’t want to spoil any surprises, but there is some fun stuff coming soon, and we look forward to being a part of bringing them to market.

OTC: Did any vendors demonstrate a strong commitment to diversity, sustainability, or social responsibility?

Art Emm: Yes I believe most if not all our vendor partners feel strongly about this as does Jinny Beauty Supply.

OTC: Looking ahead, what are some of the major initiatives outlined for the remainder of 2023 as a result of the meetings and presentations with the vendor partners? How do these initiatives align with Jinny Sales’ longterm goals and vision?

Art Emm: There were some exciting new products and innovation we saw this weekend from several. Our team left the meetings very excited and motivated for the second half of the year. The great thing about this meeting format is that we are able to align our goals with each vendor as they had time with each of our sales teams geographically and were able to work together to come up with the best possible strategy for each market. This year is going to be a tough year for all, as our economy continues to struggle, but we feel the results of this event will help Jinny Beauty Supply be the strongest in our industry by far.

OTC: Is there anything else you would like to share about the event?

Art Emm: I want to thank all our vendor partners who participated for taking the time to be so very well prepared and for being so engaging and receptive during their meetings. I also want to thank the Jinny sales team for their positive attitude and passionate feedback and ideas they shared with the vendors that helped make this event such a success. I want to thank Sammie Cho who was so helpful to me coordinating this event and Sam Choi and Eddie Murawski for taking such great photos of the event and the activities. I look forward to next year’s event, which will again be in a different exciting location. We try to make the event even better and more exciting every year.

THURSDAY

On Thursday evening, Jinny sales team from all over the region gathered for a dinner and a brief speech by President Eddie Jhin.

FRIDAY

High Ridge, Mielle Organics, Andis, Soft Sheen, Fisk, Conair, Helen Of Troy, Demert, Graham, Revlon, King Research, Luster, Strength Of Nature, Estyle, Namaste, Wahl, Kab Brands, Cantu, Walker & Co., Murray’s.

SATURDAY

J. Strickland, Proctor & Gamble, Nail Alliance, American Int., Straight Arrow, Henkel, Kendo, Summit Lab, Level 3, NYX.

SUNDAY

Beauty Quest, Wella, House of Cheatham, Taliah Waajid, Universal, Bronner Bros., Hoyu, E.T. Browne, AFAM, Kaleidoscope, Ampro, Xtreme, R & R Corporation, Stylecraft, Softee.

Golf Tournament

Skeet Shooting Hiking

HORSEBACK RIDING

Hiking

After Party At Night

The Herbal Gro Hair Therapy

HAIRTHERAPY

ANDCAREPRODUCTSAREAMUST-HAVE FORYOURSTORE

Spray is a leave-in conditioning spray in a complete hair care system that is formulated with natural herbs blended with an olive oil complex to nourish, strengthen, and fortify hair from root to tip. Provides maximum shine and detangling leaving hair silkier and more manageable. Provides ultimate protection against damage from heat styling; use on wet or damp hair; helps to protect against hair loss due to breakage. Safe and gentle for all hair types. Moisturizes and strengthens

The Herbal Gro Leave-In Creme Therapy is a leave-in conditioning crème in a complete hair care system that is formulated with natural herbs blended with an olive oil complex to nourish, strengthen, and fortify hair from root to tip. It rejuvenates hairs’ natural elasticity and strength while conditioning the scalp. Maximum volumizing and shine for thicker, fuller, healthier looking hair. Helps to prevent breakage, split ends, frizz and dryness for smoother, softer shinier, more manageable hair. Safe and gentle for all hair types, specifically designed for relaxed and/or chemically treated hair. Moisturizes and strengthens; helps to protect against hair loss due to breakage.

Palmer’s® Coconut Oil Formula Moisture Boost system restores hair experiencing dryness or damage with natural reparatives that instantly and deeply lock in moisture from root to tip, visibly improving your hair’s condition after each use. This light weight serum with marula oil easily glides onto hair to help seal in moisture and protect from dryness, while smoothing down frizz and split ends. Leaves hair shiny, soft and healthier looking.

This Conditioning Braid Gel offers stretch control for neat and tight braids. It stretches and elongates hair for all protective styles while creating smooth, sleek, frizz free locks and edges with this non sticky gel that helps stimulate growth and reduce breakage. It is paraben and sulfate, wax, and alcohol free.

BEAUTY AMBASSADOR

FUNCTIONAL MAKEUP BAG MUST-HAVES FOR THE ON-THE-GO GAL

KEEPING THE RIGHT TOOLS IN YOUR CUSTOMERS MAKEUP BAG CAN MAKE GETTING READY SO MUCH EASIER SO THEY CAN STAY LOOKING FABULOUS THROUGHOUT THE WHOLE DAY! FROM FINDING THE RIGHT BAG FOR YOU TO USING TOOLS THAT ALLOW YOU TO MULTITASK, WE HAVE GOT IT ALL COVERED! CHECK OUT THESE BEAUTY ESSENTIALS THAT WE BELIEVE EVERYONE SHOULD KEEP IN THEIR MAKEUP BAG!

LAZARUS ARTISAN GOODS - MAKEUP BAG

This leather makeup bag from Lazarus Artisan Goods will hold all of the essentials for a daily beauty routine and its leather lining is incredibly soft and luxurious. Lazarus Artisan Goods is on a mission, literally, to bring the best-crafted leather accessories to the marketplace while providing artisans in rural Haiti and Honduras with vocational opportunities to use their talented skills to live abundant lives now and in the future. Partnering with Mission Lazarus, the feel-good brand cherishes its relationship with local artisans and is passionate about their heirloom pieces that only get more beautiful as they age. With a wide range of offerings from genuine leather tech solutions, belts, wallets, and even leather-bound bibles, the gift-giving possibilities are endless, cultivated with dignity and purpose.

KEDZIE - GEMINI CROSSBODY

This durable bag comes with multiple compartments and is perfect for keeping beauty tools organized. It also comes with an adjustable, removable strap so you can easily take it on the go as a crossbody, making it perfect for everyday, commuting, errands and travel. Kedzie creates 100% vegan bags, wallets, and straps designed to make every day easier and every look yours. Each collection is custom curated with trending prints, timeless neutrals, and built-in organization so you can mix, match, and multiply every outfit in your closet.

Price: Bag $50

Also available on Amazon

ShareASale/Skimlinks Affiliate

Price: Makeup Bag $50

GERI G.® BEAUTY - MINI MASTER MAKEUP BRUSH

This Mini Master Makeup Brush is the only brush that does it all. The tip works perfectly for foundation, concealer, blush and eyeshadow blending, as well as contour. Once the brush comes in contact with a cream it is “conditioned” instantly creating a wet to dry application with no mixing involved. This brush truly does it all and can be used with any liquid, cream or powder formula.

Price: $16

Also available on Amazon

Price: $5.99

DIDI BEAUTY CO. - LUXE BEAUTY SPONGE

The Luxe Beauty Sponge is an ultra-soft beauty sponge that ensures seamless application with minimum product waste. The Luxe Beauty Sponge is an ultra-soft beauty sponge that ensures seamless application with minimum product waste. It’s super bouncy, doubles in size when damp and blends effortlessly. It’s perfect for all product applications, from foundation, concealer, down to powders. Didi Beauty Co. beauty sponges are vegan, latex free, and cruelty free.

TRAVALO

TRAVALO is making it possible to bring any perfume or cologne along hasslefree. Fill TRAVALO Atomizers directly from your standard-size perfume bottle, and in just seconds, your customers have a leak-proof way to take their favorite fragrance with them. Simply, remove the sprayer from any perfume bottle. Then connect the tube to the patented red-base and pump to fill. It efficiently refills to prevent spillage and oxidation of expensive perfumes. If it isn’t red, it isn’t a TRAVALO! TRAVALO Perfume Atomizers are made from durable, high-quality materials that are shatter resistant. The leak-proof design protects your personal belongings from getting ruined and your wallet from wasted scents. Built for the rigors of travel, each design has been pressure-tested on over 100 flights and is TSA-approved for carry-on luggage. TRAVALO is the easiest and most elegant way to take fragrance on the go. Toss one in your purse, gym bag, work, or wherever you want to conveniently reapply your favorite scents on-the-go.

Price: Starting at $12

Shop on YOUZEY Retail or Amazon

ELLA+MILA - SOY POLISH REMOVER PEN

For nail touch ups on the go - this travel-friendly soy polish remover pen packed with vitamin A, C & E, and Lavender Essential Oil is the perfect way to promote healthy and moisturized nails while cleaning up any polish mistakes. With a passion for color and dedication to healthy beauty, ella+mila strives to provide fashionforward beauty products without compromise. Considered the “OG” of “Seventeen-Free” brands, ella+mila is formulated to specifically leave out dangerous and harsh ingredients such as Formaldehyde, Xylene, Triphenyl Phosphate, and more. Following additional ethical practices, the company remains vegan, animal cruelty-free and made in the USA.

Available on Target, Amazon, Rite-Aid, CVS, and Walgreens

Price: $13

GERI G.® BEAUTY - BAMBOO WASH CLOTH

It’s the perfect way for your customers to wash their skin with a gentle cloth after all the makeup is taken off! The bamboo charcoal component of this textile gives it absorption properties that reduce moisture, inhibit bacteria, and eliminate odor. This technology, is also known as “ionic therapy.”

Industry Experts from Fresha

Share Exclusive Tips for LongLasting Summer

Makeup to Keep Your Customers

Looking Flawless

All Day

With hot summer days beckoning us outdoors, your customers may find themselves torn between enjoying the sunshine and maintaining their flawless makeup. The heat and humidity often make it tempting to steer clear of cosmetics, fearing oily foreheads, patchy foundation, and smeared mascara.

However, beauty and wellness marketplace Fresha.com has gathered a team of experts to share their invaluable tips that you can share with your customers on achieving long-lasting makeup even on the hottest and sunniest days.

all year round, not just during the summer months, but it is essential to remember to use a higher SPF during seasons of higher UV to protect your skin.

When it’s hot out, your skin might be better off with fewer layers of product. And less layers of product underneath your foundation will make for easier application and longer wear. If you’re worried about your skin’s hydration, most sunscreens are formulated with ingredients like hyaluronic acid and ceramides to keep you moisturized all day long.

Swap your usual skincare for an SPF

If you haven’t already introduced an SPF into your everyday skincare routine, take this as your sign. Sunscreen should be used

Still, you should reapply your sunscreen often: every four hours if you’re indoors and every two hours if you plan to be outside all day. This may sound like this could be tricky once you have already applied makeup, but there are plenty of spray-on sunscreens that make reapplication easier. Apply an even layer of a spray SPF on top of your makeup regularly throughout the day to keep your skin protected.

Use a good primer

The preparation of the skin before you apply your makeup is just as important, if not more important, than the makeup itself. If your skin isn’t prepped before you apply makeup, it can look patchy and uneven and reduce the length of time it will last.

If you are attending an event such as prom, graduation or a wedding this summer, this step is vital to ensuring your makeup lasts. When layering up on makeup for a special occasion, take time with your preparation, as it plays a main part in longevity, so don’t skip this step and assume it is all about the makeup.

Consider the finish of your makeup

While a dewy, natural glow is more ontrend than a flatter, matte finish, warm weather always brings the risk of looking oily rather than fresh. As well, higher temperatures can cause makeup to crease and sit in your pores. Go with an oil-free matte formula if you prefer a softer finish. This type of formula will also keep your skin looking less oily, and minimize creasing.

Wear less product

It sounds obvious, and to some who like to layer up on makeup, it can be hard to part ways. But by wearing less on your skin, you will have fewer chances of ending the day with patchy makeup. Instead of foundation, try lighter coverage options such as tinted moisturizer, BB creams or CC creams. If you like to wear more but look like you are wearing less, try a powder foundation, which will be one less liquid product on your face but will still provide buildable coverage.

Skip highlighters and added shimmers

When you sweat, your body will produce a natural glow. So by avoiding shimmers and glittery highlighters, you will prevent your skin from looking shiny as the day goes on. If you cannot live without a little sheen, just remember, you want to look dewy and not sweaty. Only apply highlighter in areas where you don’t get oily and you will allow your body’s natural shine to come through.You can always apply a light powder throughout the day or use an oil wipe to get off any sweat.

Lip stains over lipstick

Lip stains are a must-have for summer makeup as they come in hundreds of shades, are long-lasting and, most importantly, don’t budge! Most lip stains are comfortable and moisturizing and they come in various levels of coverage, which is great if you like to apply it a few times a day or just once.

Lip stains are a great option for attending proms or graduations as they are easy to apply and don’t take up much room in your bag. They also reduce the time you will spend applying products as opposed to opting for a liner and lipstick.

Setting spray

A setting spray is essential for the longevity of your makeup, especially in the heat. A setting spray will seal and lock in your whole face and keep it looking flawless. You can apply setting spray after each step of your makeup if you really want a budgeproof look, or you can use it just before or after you apply. Setting sprays are also great for dampening sponges or beauty blenders before blending liquid products and are cooling down your face throughout the day or night.

Extra tips that will ensure long-lasting makeup in the heat:

Try waterproof products, especially if you will be in the pool or at the beach.

Setting sprays are a must when it comes to doing your own makeup or getting your makeup done professionally for an event. Finishing up your face with a setting spray will melt all the makeup seamlessly into your skin while setting it in place so you can enjoy your event knowing you will still look flawless at the end of the night.

Use a matte bronzer over a shimmery bronzer. This will prevent looking oily as the day goes on. Use an oil-free moisturizer which will prevent greasiness throughout the day.

Avoid using eye creams on your eyelids before makeup. Instead opt for an eye shadow primer. Carry mini-products with you for topups throughout the day. This means you can touch up at any point without taking up much room in your bag. After applying lip liner and lipstick, use a similar color eyeshadow or translucent powder on the top to lock in color and prevent lip liner bleeding.

Celebrity Hairstylist Johnny Wright Announces His Multi-City Naturally You Tour in New Orleans During Essence Festival

“The ‘Naturally You’ tour is not just about embracing our natural beauty, it’s about dismantling the harmful ‘isms’ that have plagued our society for far too long,” said Johnny Wright. “It’s time to heal from colorism, racism, and lookism, and this tour is a movement towards that goal. I can’t wait to connect with my fellow sisters and brothers and share what it truly means to be Naturally YOU.”

Emmy-nominated celebrity hairstylist, motivational speaker, Johnny Wright is thrilled to announce his upcoming 11-city Naturally You Tour, inspired by his bestselling book “Natural and Curly Hair for Dummies.” Johnny will make the official announcement during the Essence Festival in New Orleans on Saturday, July 1st, alongside his premiere partner MYAVANA at their Hair Lab in the Ernest Morial Convention Center. The tour will officially kick-off on Friday July 7, 2023, in Chicago, Il, Johnny Wright’s beloved hometown. For the complete tour schedule and updates, please visit our website at www.naturallyyoutour.com

The Naturally You Tour isn’t just another book reading, nor is it just another book signing. The tour aims to provide a safe, informative, and celebratory space for people of all backgrounds to come together, share their stories, connect with one another, and heal by dispelling conscious and unconscious biases about how they look, feel, and move about the world.

The tour will consist of panel discussions featuring some of the country’s leading hair experts, thought leaders, and industry visionaries. With a focus on diversity and inclusion, this tour is designed to empower attendees to embrace their natural beauty and promote self-love and acceptance. Whether a naturalista or not, Johnny invites all races, genders, and backgrounds to join him on this exciting journey of selfdiscovery and transformation.

Attendees will have the opportunity to enjoy an engaging cocktail hour, mix & mingle, all the while exploring Johnny’s curated vendor’s row, featuring hair,

beauty and lifestyle brands he loves. It’s an excellent opportunity for attendees and vendors alike to connect, sell their products, while having a fun and exciting experience.

The premiere partner of the “Naturally You” tour is powered by MYAVANA, a groundbreaking black female founded and run beauty tech company that pioneered scientific intelligence hair analysis, that uses AI technology to analyze your unique hair type, texture, and condition to establish your unique Hair ID. In addition to its revolutionary hair strand analysis Myavana prescribes personalized product recommendations to address your unique hair care and styling goals eliminating the guesswork and stress out of caring for textured hair, potentially revolutionizing how women will make hair product purchasing decisions going forward.

During the tour MYAVANA will be inviting attendees to stop by their Hair Lab to experience its new HairAI™ technology, get 1:1 consultation with healthy hair experts, and receive personalized product recommendations to conquer hair challenges and achieve hair goals.

Additional Naturally You tour sponsor includes Naturalistas World’s 1st Natural Hair Fashion Doll, available at mass retailers including Walmart, Target, and Amazon. More sponsors to be announced. The Naturally You Tour is here to empower, inspire, motivate, and most of all, nurture a true sense of pride and confidence to be Naturally You!

To hit the ground running, Johnny’s kicking his tour off in his hometown of Chicago, and will be hitting cities nationwide

to include Philadelphia, LA, Houston, NYC, Atlanta, Charlotte, Miami, Martha’s Vineyard, and Washington, D.C.

About Johnny Wright

A celebrity hairstylist with over 30 years of experience, Johnny Wright worked his way through Chicago and then Los Angeles before spending 8 years as Michelle Obama’s personal hairstylist during the Obama Administration. Since 2019, he’s worked as Tamron Hall’s key hairstylist on her Emmy-Award-winning eponymous daytime talk show and most recently costarred in “To Catch a Beautician” with Tamar Braxton on Vh1. You’ll also see his work on celebrities like Queen Latifah, Kerry Washington, Tiffany Cross, Angela Rye, and Samira Wiley. Over his career, he has served in many roles, such as creative director for SoftSheen Carson for L’Oreal and ambassador for many brands, made appearances on HSN and other networks, and received multiple industry awards. Johnny’s unique success is owed in part to years of welcoming all hair textures and types to his chair, master styling skills and precision cutting techniques as well as his passion for education, business ingenuity, and infectious upbeat personality.

About MYAVANA

MYAVANA is a Black female-led, beauty technology company that provides scientific-based, personalized hair care guidance using AI technology and datadriven recommendations. Myavana has created an innovative ecosystem of consumers, product manufacturers, salons, retailers, and distributors to lead the digital transformation of the hair industry globally.

FOURTH NATIONAL CROWN DAY EXTENDS CELEBRATION TO COMMEMORATE THE INAUGURAL SIGNING OF THE CROWN ACT ON JULY 3

National CROWN Day, presented by Dove and the CROWN Coalition, is back and expanded to a two-week celebration to commemorate the inaugural signing of the first CROWN Act (July 3, 2019) to “Create a Respectful and Open World for Natural Hair.” This year’s celebrations mark the fourth CROWN Day, and will kick-off during the 2023 BET Awards, followed by several signature events during the ESSENCE Festival of Culture in New Orleans, LA.

The hallmark event of National CROWN Day is the annual CROWN Awards on Sunday, July 2. Hosted by Tai Beauchamp, the ceremony will highlight the extraordinary strength, grace, and impact of notable Black women and girls – both at the forefront and behind the scenes of change – whose talents and leadership help advance the legacy of Black beauty and brilliance. Some honorees and attendees include Caroline Wanga, Camille Friend, MC Lyte, Quvenzhané Wallis, Michelle Miller, Lynae Vanee, Tabitha Brown and Kym Whitley.

“Dove is proud to return to the ESSENCE Festival of Culture to celebrate the continued progress that has been made to end hair discrimination in the US,” stated Esi Eggleston Bracey, President of Unilever US & CEO of Unilever Personal Care, NA. While there is much to celebrate with 23 states and 50 municipalities that have passed CROWN legislation, there is still work to be done to ensure protections and inclusivity. We look forward to uplifting Black women and girls who are standing proudly in their full, unapologetic beauty as part of this year’s fourth annual CROWN Day festivities.”

As part of this year’s CROWN Day celebration, Dove is inviting newscasters across the country to wear their natural and protective styles on air and on their social channels on Monday, July 3 to represent the beauty and diversity of Black hair on air.

2023 National CROWN Day celebrations include: • June 12 – Beloved children’s YouTube series Gracie’s Corner

releases special “Gracie’s CROWN” episode, spotlighting the importance of loving and celebrating your hair.

• June 21-24 – Black@Cannes CROWN Conversations focused on normalizing natural hairstyles on screen and shifting culture.

• June 25 – 2023 BET Awards in-show video to affirm that Black hair IS professional.

• June 30 – ESSENCE Beautycon “For the Love of Black Beauty” Panel featuring award-winning Actor Kym Whitley, celebrity hairstylist Camille Friend and Dove Self-Esteem Project Educator Dre Brown.

• July 2 – Third annual CROWN Awards, hosted by Tai Beauchamp and honoring trailblazers and gamechangers across various fields.

• July 3 - National CROWN Day – Black Hair Independence Day will kick-off with a “CROWNs & Conversations” breakfast celebration in New Orleans, LA. Newscasters from across the US will wear their natural and protective styles on-air and take to social media to post photos of their #NaturalHairOnAir. All celebrating National CROWN Day are invited to post photos and videos using #CROWNProud.

The CROWN Coalition was created by Dove, along with a team of Black women, including Esi Eggleston Bracey (President of Unilever USA & CEO of Unilever Personal Care, North America), Adjoa B. Asamoah (CEO of ABA Consulting), Orlena Nwokah Blanchard (Managing Partner of Seven Elements Group) and Kelli Richardson Lawson (CEO of House of JOY).

The CROWN Act and laws inspired by the CROWN Act have passed in 23 states and 50 municipalities since 2019. For more information on the CROWN Coalition, and Dove research studies on hair discrimination, visit www.thecrownact.com.

*Legislation inspired by the CROWN Act

About Dove

Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.

Visit Dove.com/CROWN to learn more about the CROWN movement and be sure to tag #CROWNProud on all CROWN Day celebration posts.

About The CROWN Coalition

The CROWN Coalition was formed in 2019 by founding members Dove, National Urban League, Western Center on Law & Poverty and Color of Change to “Create a Respectful and Open World for Natural Hair.” This alliance was formed to create a more equitable and inclusive experience for Black consumers through the advancement of hair discrimination legislation known as The CROWN Act. The CROWN Coalition now includes over 100 community organizations working toward real, actionable change.

For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:

Portray women as they are in real life with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.

Represent individuals with zero digital distortion, with all images approved by the women they feature.

Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.

“Dreams do not come true just because you dream them. It’s hard work that makes things happen. It’s hard work that creates change.”

Shonda Rhimes Producer and Screenwriter

BY ALLYSON LEAK

Tips for Maximizing the Benefits of ApHogee Hair Treatment

Are your customers looking to transform their damaged hair? Look no further than ApHogee’s Two-Step Protein Treatment. With its powerful formula, this treatment takes a comprehensive approach to repairing and revitalizing the hair.

The Two-Step Protein Treatment by ApHogee has been trusted by salons for years, providing superior and longer-lasting results compared to single-step treatments or intensive conditioners. This unique treatment is formulated with activated proteins and magnesium which fuse into the hair with the application of heat.

To help your customers achieve a healthier, more vibrant mane consider sharing these great talking points to help them achieve the best results:

Patience and Consistency: Keep in mind that if your hair is severely damaged, the treatment will work gradually to nurse it back to health. Be patient and consistent in your application for optimal results.

1 5 6 7 2 3 4

Suitable for All Hair Types: ApHogee is suitable for every hair type, whether your hair is straight, curly, wavy, or coily. The Two-Step Protein Treatment can effectively be used on damaged hair, to protect it from future damage, or even to prevent hair color from fading too quickly.

Frequency of Use: To maintain healthy and strong hair, we recommend using the Two-Step Protein Treatment once every 4-6 weeks. This regularity will help fortify your hair and ensure long-lasting results.

Assess the Severity of Damage: Determine whether your hair requires the Two-Step Protein Treatment. Look out for signs of damage, such as stringy texture, split ends, excessive water retention or loss, dryness, brittleness, or a loss of curl pattern. If any of these symptoms are present, it’s time to utilize the treatment.

Pre-Service Application: If you’re planning to bleach, color, relax, perm, or braid your hair, it is advisable to use the Two-Step Protein Treatment 24-48 hours before these services. This proactive step will prepare your hair, preventing damage caused by these processes.

Post-Service Application: In case your hair has already been damaged by any of the aforementioned services, make sure to use the treatment afterward. For example, if your hair has been damaged due to over-processing during bleaching, applying the Two-Step Protein Treatment afterwards can help restore its health and vitality.

If your hair struggles to retain color, applying the treatment prior to color application can result in 30% less fade after 10 shampoos and truer shades. The treatment is also beneficial for hair that breaks easily during combing or brushing.

Reduce Color Fading by 30%30%

with

TIPS for DEPOSITING COLOR

ApHogee Treatment may be applied the week before applying hair color to provide a better matrix to retain color and reduce color fade on porous hair by up to 30% after 10 shampoos.

It may also be used in color application, as follows:

• Wash hair with ApHogee Shampoo for Damaged Hair, rinse and towel blot dry.

• Follow general directions for applying ApHogee Two-Step protein Treatment.

•

• After rinsing, towel dry & apply depositing tint in usual way. Place a plastic cap over hair and check every 2 1⁄2 mins. A warm dryer may be used.

• When tinting is complete, shampoo thoroughly from hair. Apply ApHogee Balancing Moisturizer to help restore natural moisture balance to hair. Rinse and proceed with next service or style as usual.

Before After

* Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30% after 10 washes when compared to untreated hair.

SHOW CALENDAR

July 7 - 13 CosmoProf Las Vegas, NV cosmoprofnorthamerica.com

July 11 - 13 Hair Expo Africa Lagos, Nigeria

www.hairexpoafrica.leohtafricaevents.com/

July 16 - 17 AACS CEA Conference Houston, TX www.beautyschools.org

July 22 - 24

July 27 - 29

August 4 - 6 Personal Care Expo

August 6 2023 Atlanta Black Beauty Expo

www.cosmobeauteasia.com/ vietnam/

China www.spcexpo.com/eng/

August 13 - 16 NY Now New York, NY www.nynow.com

August 19 - 22 Behind The Chair Austin, TX www.behindthechair.com

August 20 Face & Body Spa Conference Sacramento, CA

August 27 Barbercon 20th Anniversary Event

na.eventscloud.com/website/30340/

TX https://www.barbershopconnect. com/education

with the nourishing formulas in HASK shampoos & treatments.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

2. Fill

I. Purchase the required amount of the vendor’s products. Coupon good for

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular hair care products in your store?

• Do you currently have an area offering hair care tips/advice? If so, has it been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

HWB133 VIOLA

HWB131 TIARA

HWB135 ABIGAIL

HWB137 TAMARA