OTC Beauty Magazine (June 2018)

YOUR DESTINATION FOR CURLY HAIR ESSENTIALS

In Every Issue contents

54 Feature

The Benefits of Natural Ingredients

By Osman Mithavayani

Natural ingredients in beauty products are extremely important. Ingredients that are full of vitamins and minerals provide benefits for hair and skin. Consumers do not want products with artificial ingredients or chemicals, and for good reason. Products get absorbed through the pores and into the hair strands. Artificial ingredients and chemicals can cause issues like dry scalp, skin irritation and inflammation, and aggravate certain scalp conditions like psoriasis and eczema. Consumers want rich and natural products that will give them amazing results with beautiful hair and skin.

28 Knowledge To Know

Increasing Sales with Salon Retailing

By Dr. Edward Lloneau

Most beauticians, especially in the Black area of cosmetology, are somewhat upset with hair care product manufacturers because after-service hair care and maintenance products are available in retail stores. Many feel that you can’t compete with the discounted prices some of the large chain stores offer, plus, you don’t want to keep tax records - a must in retailing. There’s a logical and effective way around these two obstacles.

소매로 살롱 매출 증대

대부분의 미용사들, 특히 흑인 미용업계에서는, 애프터 서비스를 위한 헤어 케어 및 유지 관리 제품이 소매점에서 판매되는 것에

대해 헤어 케어 제품 제조 업체들에게 다소 불만을 품고 있습니다. 대형 체인점들과는 도저히 가격 경쟁이 안 되고, 또 소매업을 하려면 소득과 관련된 세금을 절약해야 하기 때문입니다.

이러한 두 가지 문제점을 해결할 수 있는 합리적이고 효과적인 방법이 있습니다.

ON THE COVER:

The Moisture Miracle collection is a full line of eight natural products, specifically formulated to keep kinky, coily textures moisturized, healthy and manageable through every step of the hair care maintenance and styling routine.

To learn more, check out page 84 or visit www.africanpridehair.com

38

Business Tips

Want to Grow as a Business Leader? Employ the BRAVE Model

By Jeffrey W. Foley

Some of the most significant leadership pains business leaders suffer from include: the shortfall in achieving desired results, the inability to attract and retain quality talent, the lack of leadership skills in managers, lack of a values-based culture that enables bad business decisions and unethical behaviors, the lack of an engaged workforce, and the lack of an inspired highperforming executive team. The BRAVE model can also assuage your fears as a leader, and put you on the path to running a more stable, profitable organization.

사업 리더로서 성장하고 싶으신가요? Jeffrey W. Foley 의 BRAVE모델을 사용하십시오.

비즈니스 리더가 겪는 가장 큰 리더십 문제로는, 원하는 결과를

달성하지 못하는 일, 우수한 인재 유치 및 유지 능력 부족, 관리자의

리더십 부족, 가치 기반 문화의 부족 등으로 인한 잘못된 사업

의사결정, 비 윤리적인 행동, 우수한 인재의 부족과 높은 성과를

내는 팀의 부족이 나타나게 됩니다. BRAVE 모델은 리더로서 당신의

두려움을 없애고 보다 안정적이며 수익성 있는 조직을 운영할 수

있도록 해줍니다.

Satisfying a Demand for Dialog: Routine Employee Feedback is No Longer Optional

By Kate Zabriskie

Not so long ago, most people in the workplace received feedback once-a-year during a performance review. An employee didn’t expect a development plan, a career track, or anyone to take an interest in his or her professional growth. That responsibility was often a solo activity. In fact, as recently as a couple of decades ago, there wasn’t a great deal of help on the road to career success, and most people didn’t complain. It simply was what it was. But times change, and norms evolve. The practice of once-a-year feedback is fast becoming an anachronism and as out of place in the modern office as the fashions people once wore when holding those annual reviews.

대화를 필요로하는 직원들 만족시켜 주기: 직원 피드백은

대부분의 직원이 자신의 업무에 대한 피드백을 받는 건 일 년에 한 번, 업무평가 때 뿐이었습니다. 누군가가 자신의 진로나 자기계발을 계획해주거나 커리어의 성장에 관심을 가져줄 것을 직원들이 기대하지는 않았습니다. 그런 건 보통 스스로 책임져야 하는 것들이었습니다. 사실 일 이십 년 전 까지만 해도 직원 개개인의 커리어를 관리해주는 제도는 존재하지 않았고, 아무도 그 점을

불평하지 않았습니다. 단지 그게 당시의 인식이었습니다. 하지만

시대는 변하고, 기준 또한 상향됩니다. 직원들에게 일 년에 한 번 피드백을 주는 관행은 시대착오적인 발상이 되어가고 있으며, 마치 유행 지난 옷처럼 현대의 사무실에는 어울리지 않는 것이

How To Get Unlimited Auto-Pilot Sales For Zero Cost

By Andy Curry

There is a cheap, effective and powerful way to market your business that is like having the world’s most persuasive salesperson sending you unlimited customers - for free. This tactic is something many businesses either overlook or don’t understand just how critical it is. Sometimes when I explain it to businesses, the initial reaction is an eye roll. Yet, when I check their use of this tactic, I see a gaping hole in their sales. I’m talking about online reviews. Many businesses see this as another pain-in-the-neck thing they have to do that Google forced upon them. It’s actually a gift, a very valuable gift.

무료로 고용한 것 같은 효과를 볼 수 있는 방법이 있습니다. 이 비즈니스 마케팅은 값싸고, 효과적이며 강력합니다. 많은 기업들은 이 방법을 보잘것없다고 여기기도 하고, 아니면 단순히 그 마케팅이 가진 힘이 얼마나 강력한지를 잘 모릅니다. 제가 이 방법을 기업에 가서 설명해주면, 대부분 듣자마자 실망한 기색을 보입니다. 하지만 이 방법을 적용한 케이스를 보면, 적용 전후의 매출 차이는 실로 어마어마합니다. 바로 온라인 리뷰를 말하는 것입니다. 많은 기업들에게 있어서 온라인 리뷰는 고작해야 구글 때문에 억지로 해야 하는 귀찮은 일감이라고 치부됩니다. 하지만 온라인 리뷰는 오히려 엄청난 선물입니다.

52 Beauty Ambassador

Styling Tools Beauty Ambassador

By Detra Smith Natural Hair with the Hooded Dryer

64 Taliah Waajid World Natural Hair Healthy Lifestyle Event

Atlanta

Taliah Waajid once again convened the World Natural Hair Healthy Lifestyle Event (WNHHLE) in Atlanta, Georgia for thousands of attendees.

Healthy Hair Starts Here

Great for Natural and Relaxed Textures

• Nourishes scalp

• Strengthens hair

• Hydrates and detangles

Korean

Advertising

Contributing Writers:

tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Columnists: Kenny

Editorial Letter

by Jessica De Vault Hale

Au Natural

As I get older, I find myself investing less in makeup and more in my skincare. A cleanser and moisturizer won’t cut it anymore. These days, I have a multi-step cleansing process that includes face wash, serums, moisturizers and facial oils. And each product, sold separately, is expensive but well worth it in my eyes. Why? Because I want to be beautiful with or without makeup. That’s why I drink more water, exercise and eat more whole foods. And if you noticed, many other consumers are following suit.

Natural is the name of the game nowadays, and there’s no doubt that it’s becoming an undeniable trend, whether you want to embrace your natural hair and beauty or simply eat “clean”, natural foods. Perhaps, you only want to apply pure, natural ingredients onto your skin. Whatever your preference, one thing remains a constant: naturalness.

You’ve probably seen more beauty manufacturers taking advantage of this trend with the usual items arriving with new natural ingredients. You’ll likely see more consumers reading the labels to ensure that sulfates, silicones, parabens and the like aren’t lurking in their favorite products. Your job is to ensure that you carry plenty of choices for shoppers to choose from and display your natural products in a way that makes them easy to find. We offer some tips on how to do just that on page 22.

We’ll also tell you about some of the most popular natural products in our Marketplace feature on page 14.

If you want to ensure that your customers’ needs are consistently being met, you’ll need to continue to offer the latest in natural beauty products. We hope this issue inspires you to bring in new collections and cater to your shoppers’ desire to embrace their au natural beauty.

내추럴

저는 나이가 들면서 화장을 덜하고 스킨 케어에 더 많은 투자를 하고 있습니다. 클렌저와 모이스처라이저에는 계속 투자합니다. 저는 요즘 세안, 세럼, 모이스처라이저와 페이셜 오일을 바르는 여러 단계로 클렌징을 하고 있습니다. 왜냐구요? 화장에 관계없이 아름다워지고 싶기 때문입니다. 그래서 제가 물을 더 많이 마시고 운동을 더 열심히 하고 모든 음식을 더 많이 먹는 이유입니다. 눈치 채셨겠지만, 다른 고객들도 이렇게 하고 있습니다.

내추럴은 요즘의 유행으로, 내추럴 헤어, 미용 또는 깨끗한 내추럴 음식만을 먹는 것과 같이 부정할 수 없는 트렌드가 되고 있습니다. 아마도, 피부에 순수한 천연 성분을 바르고 싶어하실 것 입니다. 취향이 무엇이던 간에, 계속해서 천연제품을 사용하실것입니다.

여러분은 아마도 이런 추세를 이용해 더 많은 뷰티 제조업체들이

새로운 천연 재료를 사용해 생산한 제품들을 보았을 것입니다. 아마도 자신이 좋아하는 제품에 황산염, 실리콘, 파라벤 등이 들어 있지 않은지 라벨을 확인하는 소비자가 늘어날 것 입니다. 귀하의 임무는 구매자가 천연제품을 쉽게 찾아 선택할 수 있도록 전시하여 고객에게 충분한 선택권을 주는 것 입니다. 우리는 22 페이지에서 그렇게 하는 방법에 대한 몇 가지 팁을 제공합니다.

또한 14 페이지의 마켓플레이스 기사에서 가장 인기 있는 몇가지 천연 제품에 대해서도 다뤄 보도록 하겠습니다.

Jessica De Vault Hale EDITOR

고객의 요구 사항이 지속적으로 충족되도록 하려면

JOJOBA OIL & UCUUBA BUTTER

JOJOBA OIL

Deeply hydrates to help resist breakage caused by swelling and shrinking as hair gets wet

PAINTS™

Intermixable Semi-Permanent Hair Color

Keeping it Real MARKET PLACE

Enhancing your natural beauty is the trend to watch, with shoppers looking for products that will accentuate their natural features. While some are looking for all-natural products others may be seeking items that simply bring out the best of their natural good looks. Help them achieve their goals with these popular products.

DEEP CONDITIONER

The Dr. Miracle’s Deep Conditioning Treatment Super contains nourishment you can feel. Depleted hair and scalp return to life with the replenishing tingle of Dr. Miracle’s Deep Conditioning Treatment. Softens natural and relaxed textures making it easier to detangle with reduced breakage and shedding. For stronger, healthier, more beautiful hair.

BEARD OIL

Men can soften their beards with the lightweight Nappy Styles Beard Oil. Enriched with Vitamin E, Shea Butter and Black Castor Oil, this product offers the shine and moisture men’s beards crave. In addition, the oil can also help thicken the hair and fill in beard spots.

LEAVE-IN

The Just for Me Natural Hair Milk Hydrate & Protect Leave-In Conditioner is great for detangling and protecting coils, kinks and curls. Hydrate & Protect Leave-In Conditioner is great at guarding against heat during blow drying. Kids’ natural hair is left with reduced frizz, increased nourishment and extra hydration.

CURLING GEL

Jamaican Mango & Lime Naturals Curling Gelo helps you have frizz-free, non-greasy, non-drying and superior-lasting curls, waves and twists. The formula is super concentrated for added value. Natural humectants extract natural moisture from the air to ensure, soft, moist and healthy curls, waves, knots and twists. The Jamaican Mango & Lime Pure Naturals Coconut Butter Crème works to lock in moisture, detangle and define coils and curls and eliminate frizz.

HAIR GROWTH OIL

The Tropic Isle Living Red Pimento Hair Growth Oil improves blood circulation, detoxifies the scalp, stimulates follicles for improved hair growth, supplies valuable nutrients to the hair roots and shaft, increases hair growth, strengthens, nourishes and rapidly grows your hair and adds sheen to the hair.

OIL-ENRICHED CONDITIONER

The OGX Marula Oil Conditioner hydrates with lighteweight, precious oil, promotes touchably soft tresses and imparts a rich luxurious scent. Marula oil is very rich in anti-oxidants, essential mineral oils, and oleic acid, which protects the hair from the elements and the environment. It contains 60% more antioxidants than other oils, even Argan oil.

Keeping it Real

BODY BUTTER

Eden Bodyworks Citrus Fusion Hair + Body Butter is dualpurpose moisturizer to hydrate and soothe the skin. This multifaceted product leaves the hair and skin silky and soft.

SHAMPOO

Africa’s Best Originals Coconut Moisturizing Shampoo instantly softens tresses with the first lather. Made without the drying detergent, this sulfate-free shampoo won’t strip the hair of its natural oils. Thanks to its 100% Coconut Milk therapy, fortified with Aloe, your shoppers will have hair that is clean and free of impurities.

HAIR AND BODY ELIXIR

The Sashapure Hair, Scalp & Skin Elixir is an innovative, one-ofa-kind elixir. It only takes a few drops to help heal and strengthen hair strands, eliminate frizz, and extend color for healthier hair with miraculous shine. This formula minimizes the signs of stretch marks, scars, fine lines, and wrinkles. It also restores the lipid barrier, delivers thermal and environmental protection, seals the cuticle, and diminishes itching and flaking to create stronger, healthier, more resilient hair.

from Moroccan Argan Trees

ESSENTIAL OILS

Give your customers lots of options with the Sunflower Natural Essential Oil Display Set. The set includes nine extra premium grade oil that is ideal for aromatherapy, use in a diffuser, oil burner, massaging, DIY products and more. These products are perfect for customers who want to maintain the balance of body, mind, heart and spirit.

ROSE WATER

Refresh your skin and hair with the natural essence of organic rose water. The By Natures Rose Water is a therapeutic grade, multi-purpose natural water and herbal-infused formulation. This can be used to tone and balance the face, neck and skin. It can also be used as a body spray or for increased softness and shine in hair.

PLACENTA HAIR TREATMENT

Hi Pro Pac Henna Placenta and Vitamin E Intense Protein Hair Treatment conditions, adds body and restores lustrous shine to dry fine or limp hair. Customers will love how the natural henna coats the cuticle of the hair and seals in restorative proteins without changing the hair color. This formulation moisturizes the scalp, allowing healthier hair to emerge.

RED PALM OIL & COCOA BUTTER

COCOA BUTTER

Extra moisturizing, helps replenish oils to dry hair

DEFINE

& STRETCH

Excellent source of antioxidants and vitamins

FLAXSEED OIL

Nourishes hair at the root and improves elasticity

SheaMoisture’s Red Palm & Cocoa Butter Collection is the perfect assortment for showing off the length of shrinkage prone hair. It helps elongate, define and prevent hair reversion. Red palm, cocoa butter and flaxseed oils are blended to create amazing formulas free of Coconut oil and sulfates. Great for stretching curly and kinky hair and elongating twists and coils. Leaves locks soft, shiny and defined.

RED PALM OIL

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

OTC Natural Products

First it was natural hair, now the industry has shifted its focus to all-natural beauty products. Shoppers are becoming increasingly concerned with what they put on and in their bodies. From “all natural oils” to “all-natural ingredients”, consumers are looking for key phrases that indicate a wholesome, healthy formula. Customers are smart about reading labels now and will be looking for the purest formulas for every product in their beauty regimen.

How can OTC retailers highlight their natural products and take advantage of this new wave in the industry?

“Whether it’s oils, body creams and lotions, hair products such as shampoos, leave –inconditioners or masks, the natural lines in the beauty supply stores have exploded. So much so that every manufacturer has some type of natural product lines now. Even the children’s lines are natural. These products are mineral oil free, paraben free, petroleum free, and sulfate free.

Today, if you’re not relaxing your hair, you’re natural!

The natural products available in beauty supply stores are healthy and nourishing for the scalp, skin and nails. Many of the ingredients include vitamin e, flaxseed, coconut, mango, argan, grapeseed, olive, almond, tea tree and avocado oils, and cocoa and shea kinds of butter. All of the ingredients help reverse dryness, breakage, and damage and help to restore, rejuvenate, and moisturize the

Scott Zangwill Merchandise Brand Specialist Inc.

desired areas

Some of the newest natural products hitting the shelves are Coconut Crème by Africa’s Best, Curly and Coily by IC Fantasia, Dax for Naturals by Imperial Dax, natural beeswax, vitamin E, and coconut oil products by Softee and Palmers Natural Fusions, and Fair and Whites natural soaps.

A beauty supply store owner can take advantage of these natural product lines to let the customer know that there is a huge selection to choose from that will benefit their hair, skin, and nails at a reasonable price. You should also take two or three pieces of several lines and put them in the front on an end cap to highlight the fact that these are ‘hot new items’.

Look for these and many more new natural products and keep them stocked in your OTC beauty supply store.”

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the July issue!

By Scott Zangwill

OTC 내추럴 제품

대해 구매자의 관심이 점점 더 증가하고 있습니다. “

“뷰티 용품점의 오일, 바디 크림과 로션, 샴푸, 리브인 컨디셔너와 같은 헤어 제품 또는

마스크 제품의 내추럴 제품 라인은 폭발적으로

증가했습니다. 모든 제조사가 지금은 여러 유형의

내추럴 제품 라인을 가지고 있으므로 제품은

넘쳐나고 있습니다. 심지어 아이들의 제품까지도 내추럴 제품 라인입니다. 이 제품들은 미네랄 오일, 파라벤, 석유, 황산염이 없습니다.

현재, 여러분의 모발에 릴렉서를 사용하지 않았다면, 당신은 내추럴 입니다.

뷰티 용품점에서 판매되는 내추럴 제품은

두피, 피부 및 손톱에 건강한 영양을 공급해주는 제품입니다. 이러한 성분에는

비타민 e, 아마씨, 코코넛, 망고, 아르간, 포도씨, 올리브, 아몬드, 차 나무 및 아보카도

오일과 코코아 버터의 시어버터입니다. 이러한

모든 성분들은 건조, 손상 및 갈라짐을 방지하고

Scott Zangwill Merchandise Brand Specialist Inc.

원하는 부위를 복원, 재생 및 보습하는 데 도움을 줍니다.

판매가 가장 많이 되는 가장 최신의 내추럴품들은

Africa’s Best의 Coconut Crème, IC Fantasia 의 Curly and Coily, Imperial Dax의 Dax for Naturals, Softee and Palmers Natural Fusions 의 Natural beeswax, vitamin E, and coconut oil 과 Fair and Whites Natural 비누입니다.

뷰티 용품점 소유자는 이러한 내추럴 제품 라인을 고객이 합리적인 가격으로 헤어, 스킨과 손톱에 도움이 되는 여러 제품중에서 선택할 수 있다는 것을 알려주어야 합니다. 또한 2~3개의 여러 라인 제품을 양쪽 끝 진열대 앞으로 진열하여 ”인기있는 신상품”이라는 사실을 강조해야합니다.

이 제품과 더 많은 새로운 내추럴 제품을 찾아보고 OTC 뷰티 서플라이 스토어에서 판매하십시오.”

customer’s hair needs

Knowledge to Know

By Dr. Edward Lloneau

Increasing Sales with Salon Retailing

소매로 살롱 매출 증대

Most beauticians, especially in the Black area of cosmetology, are somewhat upset with hair care product manufacturers because after-service hair care and maintenance products are available in retail stores. Many feel that you can’t compete with the discounted prices some of the large chain stores offer, plus, you don’t want to keep tax records - a must in retailing.

There’s a logical and effective way around these two obstacles. First, let’s understand why manufacturers put their maintenance products in stores, while making their professional service products available only to professionals. The simple fact of the matter is most Black beauty salons don’t make home care products available to their patrons. As a result, the patrons have no other choice but to obtain them in retail stores. Look at it from the manufacturers’ point of view. They spend millions of dollars a year to advertise their products to their customers. Many manufacturers would love to caption their ads “Available Only in Beauty Salons” but less than 5% of Black beauty salons make products available. For the most part, such advertising would be wasted and the availability of most products would be greatly reduced. It’s a matter of economics. To not offer these products in stores would result in a loss of money.

How to Retail

대부분의 미용사들, 특히 흑인 미용업계에서는, 애프터 서비스를 위한 헤어 케어 및 유지 관리 제품이 소매점에서 판매되는 것에 대해 헤어 케어 제품 제조 업체들에게 다소 불만을 품고 있습니다. 대형 체인점들과는 도저히 가격 경쟁이 안 되고, 또 소매업을 하려면 소득과 관련된 세금을 절약해야 하기 때문입니다.

이러한 두 가지 문제점을 해결할 수 있는 합리적이고 효과적인 방법이 있습니다. 먼저, 제조업체에서 전문적인 서비스 제품들은 전문가에게만 제공하는 반면에 일반적인 헤어 유지관리 제품들은 소매상점에 납품하는 이유를 이해해야 합니다. 간단한 사실은, 대부분의 뷰티샵 소매점에선 고객들이 홈케어 제품을 구매할 수 없다는 사실입니다. 결과적으로 고객들은 홈케어 제품을 소매상점에서 사는 수밖에 없습니다. 제조업체의 관점에서 이 상황을 한 번 보겠습니다. 제조업체들은 매년 고객에게 제품을 홍보하는 데 매년 수십억 원을 사용합니다. 그들이 만약 자신들의 광고에 “오직 뷰티샵에서만 구입하실 수 있습니다.” 라는 자막을 한 줄 추가할 수만 있다면, 그들은 기꺼이 그렇게 할 것입니다. 그러나 뷰티샵 소매점 가운데 그러한 제품을 들여놓는 곳은 5% 미만에 불과합니다. 따라서 그런 식의 광고는 낭비가 되며 제품의 판로 자체가 크게 줄어들게 될 것입니다. 결국 문제는 돈입니다. 제품을 상점에 납품하지 않으면 제조업체 입장에선 손해인 것입니다.

The key to retailing is knowing how to buy. If you go to the beauty supply store and buy items one or two at a time, then you’ll most likely pay retail prices like anyone else. However, if you buy a dozen or more of each item for retailing, the supply house will discount it off the suggested retail price (which is your profit when you sell it at the same retail price). Or you could

제품 소매 잘하기

제품 소매를 잘 하려면 우선 구매를 잘 해야 합니다. 만약 여러분이 뷰티 서플라이 스토어에 가서 제품 한두 개를 산다면, 그 가격은

contact the nearest beauty supply distributor and buy direct from the same source that the beauty supply stores do at the same price that they pay (with a minimum purchases). This may require a Retailer Sellers permit but this will be easy to obtain, since you are already in business.

When you increase the price of your service to include the retail price of the products, then you eliminate the competition factor with the discount retail stores, and you will most likely not have to collect a sales tax because the products are made a part of the service (check with your state for more information on its tax requirements). Also, you sold something for a profit without going through the hassle of a sales pitch, as well as providing your patrons with the correct hair care product to enhance their salon experience.

In the end, you control your own destiny when it comes to retailing. Choose wisely and win.

영업이익이 됩니다. 혹은 가까운 뷰티 서플라이 도매상에 연락하여 그들과 같은 가격에 물건을 소량 가져오는 방법도 있습니다. 그렇게 하려면 소매업자 허가를 받아야 하지만, 이미 사업을 시작했으므로 허가를 받는 건 어렵지 않을 겁니다.

그런 다음 손님에 제공하는 서비스 가격에 제품의 소매 가격을 추가해서 책정한다면, 대형 할인점과의 가격 경쟁 요소를 제거할 수 있을 뿐 아니라 서비스에 포함된 가격이므로 제품 판매에 대한 세금 부담도 절감할 수 있습니다 (해당 국가의 세금 관련 규정을 확인해 보실 것을 권해드립니다). 이렇게 한다면 여러분은 손님에게 구입을 권유하는 번거로움 없이 제품을 팔아 이익을 남길 수 있으며, 또한 적합한 제품을 사용함으로써 손님에게 더 양질의 서비스를 제공하게 됩니다.

끝으로, 소매점 영업의 운명은 여러분의 손에 달려 있습니다. 지혜롭게 선택하시어 꼭 성공하시길 기원합니다.

Meet David

David (Bebe) Wright, the founder of Barber Shop Aid Brand Products, has relied on his skills as a Master Barber & Barbershop Owner to succeed in business. This knowledge helped to aid in the research and development of Barber Shop Aid Brand Products. Learn more at www. barbershopaid.com or contact David at 251-533-5625 or dwrightimage2006@aol.com

데이비드 (베베) 라이트는 바버 샵 에이드 브랜드 프러덕트의 창립자로, 전문 바버이자 바버샵 주인으로서 축적해온 스킬들이 그의 성공 비결이 되었습니다. 이 노하우를 바탕으로 바버샵 에이드 브랜드 프로덕트의 연구개발을 진행했습니다. 더 많은 정보는 www.barbershopaid.com에서 찾아보실 수 있으며, 251-533-5625 또는 dwrightimage2006@aol.com 을 통해 데이비드에게 연락하실 수 있습니다.

Business Tips

By Jeffrey W. Foley

Want to Grow as a Business Leader?

Employ the BRAVE Model

비즈니스 리더가 되고 싶으신가요? 그렇다면

William had never felt fear before. He had just been promoted to president of the company that had grown dramatically over the past three years and they were not ready for this rapid expansion. While he felt confident that he was the best qualified for this position, he lost sleep thinking of all the leadership challenges his people were expecting him to fix. He saw himself in the image of the Greek Titan Atlas holding up the globe. He was going to need help.

The good news is William was not afraid to ask for help and had a mentor he could turn to for that assistance. His mentor happened to be a career army officer who had developed a simple, powerful, proven model for developing leaders in the business world. He titled it BRAVE—fitting for an army guy.

What keeps you up at night? What is causing you to feel pain?

Some of the most significant leadership pains business leaders suffer from include: the shortfall in achieving desired results, the inability to attract and retain quality talent, the lack of leadership skills in managers, lack of a values-based culture that enables bad business decisions and unethical behaviors, the lack of an engaged workforce, and the lack of an inspired high-performing executive team.

The BRAVE model helped William tackle his challenges, as his company is on track for a record-setting year. The model can also assuage your fears as a leader, and put you on the path to running a more stable, profitable organization.

Be a leader of character

Character is at the heart of being an effective leader. It represents who you are and what you stand for. No amount of leadership or technical competency can overcome a lack of character. It begins with a comprehensive understanding of yourself—a necessary condition before you can effectively lead others. Character is ultimately defined by those

윌리엄은 처음으로 두려움을 느꼈다. 얼마 전 그는 한 회사의 사장으로 승진했다. 이 회사는 지난 3년 동안 급격한 성장을 겪었는데, 예기지 못한 급발전에 다들 어찌 대처해야 할지를 몰랐다. 윌리엄은 자신이 사장 자리에 더 없는 적격자라고 자부하고는 있었으나, 사람들이 리더로서의 자신에게 거는 기대, 즉 자신이 해결해주리라 기대하는 많은 문제들을 생각하면 잠이 오지를 않았다. 윌리엄은 자신의 처지가 지구를 떠받들고 있는 그리스 신화의 티탄족 아틀라스의 모습과 겹쳐보였다. 그에게는 도움이 필요했다.

다행히도 윌리엄은 도움을 요청하길 주저하지 않았으며, 지인들 중 그에게 적절한 도움을 줄 수 있는 멘토가 있었다. 그 멘토는 비즈니스계의 리더들을 양성하기 위한 간단하고도 강력하며, 검증된 모델을 개발한 장교였다. 이름하여 BRAVE 모델이다. 참으로 군인다운 이름이 아닌가. 무엇이 여러분의 잠을 설치게 만드나요? 무엇 때문에 괴로우신가요? 기업 리더들이 겪는 주요 리더십 고민은 다음과 같습니다: 기대 목표치에 못 미치는 것, 좋은 인재를 끌어당기고 곁에 둘 수 있는 능력이 없는 것, 관리자로서 리더십 스킬이 없는 것, 가치창조 문화의 부재로 인해 바람직하지 못한 사업상의 결정과 비윤리적 행태가 야기되는 것, 열심히 일하는 직원이 없는 것, 실력 있는 경영진이 부재한 것입니다.

윌리엄은 BRAVE 모델 덕분에 문제를 해결할 수 있었고, 회사는 순조롭게 기록적인 한 해를 위한 항해를 계속했습니다. 이밖에도 BRAVE 모델은 여러분이 리더로서 느끼는 두려움을 누그러뜨리는 데 도움을 주며, 이로써 기업을 더 안정적이고 이윤을 많이 내도록 운영할 수 있게 도와줍니다.

품격 있는 리더가 되자 품격은 영향력 있는 리더가 되기 위해 필수입니다. 품격은 곧 여러분이 어떤 사람이며 여러분이 지지하는 바를 드러내 줍니다. 아무리 리더십이 뛰어나고 전문성을 갖춰도 품격이 떨어지면 소용이 없습니다. 품격은 곧 여러분 자신에 대한 깊은 이해에서 출발합니다. 남들을 잘 이끌기에 앞서, 우선 자기 자신을 이해해야만 합니다. 결국 품격이라는 건 행동의 원동력이 되는 가치나 깊은 믿음에 의해 결정되는 것이죠. 모름지기 리더가 사람을 이끌고자 한다면, 지지자들의 믿음과

values or deep beliefs that guide behavior. For leaders to be followed, they must secure the trust and confidence of their followers. The best leaders of character define and communicate those values, then bring them to life through living them, and reward others who live them.

Reinforce leader competencies

Clearly-documented leadership competencies–and their associated behaviors—make it abundantly apparent what is most important to an organization. Core competencies highlight the fundamentals of solid leadership for everyone throughout the organization. There are additional competencies commensurate with a leader’s level of responsibility. As one progresses up in the organization, responsibilities and authorities change. At the executive level, the environment is characterized by increased complexity, higher risk, greater uncertainty, and less direct control over subordinate echelons. There is risk to any organization if expectations of competencies are left up to chance. Identification of them and gaining proficiency in them requires training, tireless practice, and feedback.

Attack with a leader development program

Over the past 243 years, the army recognized the value in investing heavily in the development of leaders at all ranks. Good development programs help prepare the current and future leaders to be prepared to lead teams and set the conditions for the organization’s future success. Once developed, rigorous execution of the program is paramount. The best leaders recognize the importance of sustained investment in the development of their people. Success stems from a culture where leaders are equipped with the mindset and passion for developing others. Leaders own the task of developing their people and cannot ignore it.

Value coaching excellence

One-on-one coaching is arguably the most important skill a leader must possess to be effective in developing others. The best leaders are great communicators who set the example for what right looks like. Great coaching skills do not come naturally to many leaders; they must be learned and practiced. When leaders ignore or short-change this critical task, their people fail to grow and reach their full potential. The consequences continue to expose themselves as their people will also fail to learn how to coach their own subordinates. The entire organization suffers. The keys to coaching success include creating a positive and open communication environment, agreeing of clear goals, and engaging in consistent dialog focused on assessment of performance and inspiring actions for the future.

Embrace trusted relationships

Trusted relationships between leaders and their people trump everything when it comes to effective leadership. A leader’s influence over others will not occur if their mutual trust is absent. For leaders to be trusted, they need to be leaders of character, competent in technical and leadership skills, genuinely care for their people, and exercise humility. The best leaders have these qualities. Trusted relationships remain in place for life. Soldiers will follow their leaders into the most dangerous

전달하고, 이를 실천해 보임으로써 그러한 가치들에 생명을 불어넣어주고, 더 나아가 마찬가지로 그런 가치들을 실천하는 사람들에게는 보상을 해줍니다.

리더로서의 역량을 갈고 닦자

리더십 역량 및 관련 행동양식을 분명하게 정리해보면 한 조직에 무엇이 가장 중요한지가 여실히 드러납니다. 핵심 역량들이 있어야 탄탄한 리더십의 기반이 조직 구성원 모두에게 잘 나타나는 것입니다. 리더에게 부과되는 책임감의 수준에 따라 추가적으로 요구되는 역량들이 있습니다. 즉 조직 내에서 위치가 올라갈 때마다 책임과 권위도 그에 맞춰 변하기 마련입니다. 경영진 단계의 특징은 더 복잡해지고, 리스크가 커지고, 불확실성이 증대되며, 부하 직원들에 대한 직접적 통제는 줄어든다는 점입니다. 만일 역량에 대한 기대치가 분명치 않고 운에 맡겨 두는 식이라면, 그 조직은 위태롭기 그지 없습니다. 역량을 분명히 파악하고 숙달하기 위해서는 훈련과 끊임없는 노력, 그리고 피드백이 필요합니다.

리더 계발 프로그램으로 공략하자

지난 243년 동안, 군대는 계급별 리더 계발에 집중 투자를 하는 것이 얼마나 중요한지를 알았습니다. 좋은 계발 프로그램은 현 리더들과 차세대 리더들이 팀을 이끌고 조직의 성공적인 미래를 위해 준비할 수 있도록 도와줍니다. 프로그램을 개발한 후에는 철저하게 실행하는 것이 무엇보다도 중요합니다. 최고의 리더들은 자기와 함께하는 사람들을 키우는 데에 지속적으로 투자하는 것이 얼마나 중요한지 잘 압니다. 리더가 사람을 키우는 데에 열의가 있는 조직문화에서 성공이 싹트기 마련입니다. 리더는 사람을 키울 의무가 있으며, 이를 등한시해서는 안 됩니다.

모범적 본보기를 가르쳐라 일대일 코칭은 리더가 사람을 키우는 데에 있어 논의의 여지 없이 가장 중요한 방법입니다. 최고의 리더들은 훌륭한 소통을 통해, 올바른 것이 무엇인지 예시를 세워줍니다. 뛰어난 코칭 스킬은 리더들이 저절로 얻을 수 있는 게 아닙니다. 직접 익히고 연마해야 합니다. 리더들이 이처럼 중요한 임무를 등한시 하거나 가볍게 여기면, 주변 사람들은 성장하지 못해 자신의 잠재능력을 온전히 다 발휘하지 못하게 됩니다. 그 주변사람들은 이후 자신의 부하 직원들을 가르치는 법을 배우지 못했기 때문에 부정적인 결과가 대물림 됩니다. 이 때문에 조직 전체가 피해를 겪게 되고 맙니다. 성공적인 코칭의 비결에는 바로 긍정적이고 개방된 소통환경 조성, 명확한 목표의 공동설정, 업무평가를 통한 추후 행동 동기부여에 포커스를 맞춘 지속적인 대화가 포함되어 있습니다.

신뢰관계를 소중히 하라

리더와 주변 사람들 간의 신뢰관계는 효과적인 리더십에 있어서 으뜸이 됩니다. 리더와 사람들 사이에 상호신뢰가 없다면 리더는 영향력을 발휘할 수가 없습니다. 리더가 신뢰 받으려면 품격 있는 리더여야 하며, 전문성과 리더십 기술을 갖추고 있으며, 사람들을 진심으로 아낄 줄 알고, 겸손해야 합니다. 최고의 리더들은 이러한 자질들을 갖추고 있습니다. 신뢰로 맺어진 관계는 평생토록 남는 법입니다. 병사들이 지휘관을 신뢰하면, 그들은 더없이 위험천만한 곳이라 해도, 극한의 상황이라 해도 지휘관을 따라 갈 것입니다. 그러한 신뢰를 얻는 건

places, under the most extraordinary conditions if they trust their leaders. Earning that trust is a critical task and must be mastered to be a leader in the army.

Why BRAVE? Francis Scott Key is the author of the famous words “The land of the free and the home of the brave.” He wrote those words in 1814, and since 1931, they have been sung as the national anthem of the United States. The word has powerful meanings. Being a great leader is a tough business. It takes courage. It takes bravery. There are powerful lessons to be learned from the US Army. This model helped William achieve the success he was seeking and can help you.

Meet Jeff

대단히 중요한 임무이며, 군의 지휘관이 되기 위해서는 반드시 숙달해야 하는 부분입니다.

왜 BRAVE일까? 프랜시스 스콧 키는 “자유로운 이들의 땅이요 용감한 이들의 고향이라”라는 그 유명한 가사를 쓴 바 있습니다. 그는 1814 년에 가사를 썼으며, 이후 1931년부터는 미국의 국가로 지정되어 널리 불리게 되었습니다. 이 구절은 많은 의미를 담고 있습니다. 훌륭한 리더가 되기란 쉽지 않은 법입니다. 용기가 필요한 일이며, 대담함이 필요한 일입니다. 미군을 보면 얻을 수 있는 값진 교훈들이 있습니다. 이 BRAVE 모델 덕분에 윌리엄은 자신이 원하던 성공을 거머쥘 수 있었으며, 마찬가지로 여러분도 도움을 받을 수 있습니다.

Jeff Foley is a recognized speaker, executive leadership coach, and author of Rules and Tools for Leaders. He is a West Point graduate and retired as a Brigadier General having served thirty-two years in the Army. Drawing on his unique military experience, Jeff uses his singular insight to build better leaders. For more information on Jeff Foley, visit www.loralmountain.com.

제프 폴리는 널리 알려진 연설가, 기업가이자 리더십 코치로서 “리더를 위한 규칙과 수단”을 집필했다.

졸업하고 32년간 복무 후 준장으로 전역했다. 제프는 자신이 군에서 경험한 바를 녹여낸 특출난 통찰력으로 더 나은 리더를 양성하는 데 힘을 쏟고 있다. 제프 폴리에 대해 더 알고 싶으시다면 www.loralmountain.com에 방문하십시오.

Business Tips

By Kate Zabriskie

Satisfying a Demand for Dialog: Routine Employee Feedback is No Longer Optional

대화를 필요로하는 직원들 만족시켜 주기: 직원 피드백은 더 이상 선택 사항이 아닙니다.

Not so long ago, most people in the workplace received feedback once-a-year during a performance review. An employee didn’t expect a development plan, a career track, or anyone to take an interest in his or her professional growth. That responsibility was often a solo activity. In fact, as recently as a couple of decades ago, there wasn’t a great deal of help on the road to career success, and most people didn’t complain. It simply was what it was. But times change, and norms evolve. The practice of once-a-year feedback is fast becoming an anachronism and as out of place in the modern office as the fashions people once wore when holding those annual reviews. The reason the average worker has evolved to expect a steady diet of attention and conversation is debatable and perhaps worth scholarly inquiry. In the meantime, however, a demand for dialog exists and must be answered. So, why should managers take action, what does it take to establish and maintain an ongoing give-and-take, and how can managers balance the constant conversation with their own work responsibilities?

Why Bother to Give Regular Feedback

For some, accepting the new reality means moving past the fact that they came along when life was hard. Sorry, it’s time to get with the times and get over it. Practices have evolved. If you don’t expect employees to accomplish their work with a typewriter and rotary-dial desk phone, then it shouldn’t be too hard to figure out that in addition to advances in technology, management practices have also improved.

First-class organizations have career paths, they invest in employee development, and their managers engage in regular dialog with their direct reports. Bottom line: If you want a top-notch worker, you better start acting like you know what to do with one.

How to Establish and Maintain a Dialog

Once you’ve bought into the notion that routine conversation is a must, the next step is knowing how to guide interactions.

1. Take an interest. Very little builds engagement as well as a manager who seems to genuinely care for people, promotes their success and has the ability to develop them. This is not an annual affair. Rather, you’ve got to have a range of formal and informal conversations throughout the year. To get started, ask questions, and pay attention to the answers.

• “What are you working on that’s exciting to you?”

• “What aspects of your job do you enjoy the most?”

• “If you could eliminate parts of your work, what would you stop doing?”

• “What used to be interesting to you that’s now become mundane or boring?”

• “If you could try something professionally with limited chance of failure, what risks would you take?”

• “Tell me a little about what first attracted you to this organization. Has anything changed about how you feel about your work here?”

• “How do you feel about our interactions? Do I give your development the right amount of attention, and do you receive the right amount of feedback?”

There is no limit to the questions you could ask. The key is showing a sincere interest in the answers, withholding judgment about what you’re told, and taking action when you can.

2. Be observant. As a manager, your job is to focus on the work that gets done and how it gets done. When you pay attention and are specific with your

얼마 전 까지만 해도 대부분의 직원이 자신의 업무에 대한 피드백을 받는 건 일 년에 한 번, 업무평가 때 뿐이었습니다. 누군가가 자신의 진로나 자기계발을 계획해주거나 커리어의 성장에 관심을 가져줄 것을 직원들이 기대하지는 않았습니다. 그런 건 보통 스스로 책임져야 하는 것들이었습니다. 사실 일 이십 년 전 까지만 해도 직원 개개인의 커리어를 관리해주는 제도는 존재하지 않았고, 아무도 그 점을 불평하지 않았습니다. 단지 그게 당시의 인식이었습니다. 하지만 시대는 변하고, 기준 또한 상향됩니다. 직원들에게 일 년에 한 번

피드백을 주는 관행은 시대착오적인 발상이 되어가고 있으며, 마치 유행 지난 옷처럼 현대의 사무실에는 어울리지 않는 것이 되었습니다. 직원들이 회사로부터 지속적인 관심과 대화를 요구하게 된 원인은 아직 정확하지 않으며 연구해볼 가치가 있는 것 같습니다. 그러나 어쨌든 직원들은 대화를 요구하고 있으며 회사는 이에 어떤 방식으로든 응해야 합니다. 그렇다면 관리자는 왜 행동을 취해야 하고, 직원들과의 지속적인 교류를 확립하기 위해 무엇이 필요하며, 또 어떻게 이러한 일과 자신의 업무 사이에 균형을 잡아야 합니까?

정기적인 피드백이 필요한 이유

이 새로운 현실을 받아들이려면, 과거에 자신에겐 그런 도움이 주어지지 않았다는 사실은 잊어버려야 합니다. 미안하지만, 이제는 시대의 변화를 인정하고 받아들여야 합니다. 시대는 발전했습니다. 직원들이 구식 타자기와 회전 다이얼 전화로 업무를 볼 것을 기대하는 게 아니라면, 기술의 발전과 더불어 직원 관리의 관행도 발전해야 함은 당연합니다. 일류 기업들은 직원들 커리어의 자취를 기록하고, 그들의 성장에 투자하며, 관리자들은 보고를 제출하는 이들과 정기적으로 교류합니다. 한마디로, 일류 직원을 원하는 관리자는 일류 직원을 어떻게 대해야 하는지 알아야 한다는 것입니다.

직원과 교류를 시작하고 유지하기

일단 직원과의 정기적인 교류가 필수적이라는 데 동의하게 되었다면, 다음 단계는 어떻게 그러한 교류를 이끌 수 있는지 아는 것 입니다. 1. 관심을 가져야 합니다. 작은 접촉들이 관계를 만들 듯, 사람들에게 진정으로 관심을 두고 그들의 성공을 기원하며 실제로 도움을 줄 수 있는 관리자가 되는 것도 마찬가지입니다. 이건 연례행사가 아닙니다. 오히려 일 년 내내 공식적 혹은 비공식적인 대화를 해야 합니다. 그렇게 하려면, 질문을 하고, 답에 주의를 기울여야 합니다

• “요즘 들어 관심 있는 분야가 있습니까?”

• “지금 하는 일에서 가장 맘에 드는 점은 무엇입니까?”

• “지금 하는 일 중 그만두고 싶은 것이 있다면 무엇일까요?”

• “한때 흥미를 느꼈지만 지금은 무관심해진 분야가 혹시 있습니까?”

• “만약 어느 정도 실패할 가능성이 있는 전문적인 일을 해볼 수

있다면, 어떤 위험을 감수해볼 용의가 있나요?”

• “이 회사에 처음 관심을 가지게 된 계기에 대해 조금 말해주세요. 이곳에서 일하게 된 이후 생각이 바뀐 게 있나요?”

• “관리자와의 교류에 대해 어떻게 생각하십니까? 관리자가 귀하의 발전에 적절한 관심을 기울이며, 또 적절한 만큼의 피드백을 제공하고 있나요?”

여러분이 직원에게 할 수 있는 질문엔 제한이 없습니다. 중요한 것은 대답에 진심으로 관심을 기울이고, 들은 대답에 대한 판단을 보류하고, 가능한 순간에 필요한 행동을 취하는 것입니다.

2. 관찰력이 필요합니다. 관리자로서 여러분의 역할은 직원들의 업무가 수행되는지, 어떻게 수행되는지

feedback, you show you’ve spent the time to notice what’s working and where opportunities exist. In other words, it’s important to communicate to people that they matter to you.

• “Tim, I thought the graphics you used on those PowerPoint slides were very strong. You chose the unexpected, stayed away from heavy text, and did something a little different than what we are used to seeing. I think your approach answered the challenge Roger gave us to think outside the box.”

• “Gina, I’d like to talk with you about the report submitted this morning. Specifically, I want to discuss the proofreading process you’re following. I noticed a few errors, and I want to see if there is a way we can reduce the mistakes. If we could increase the accuracy of the reporting, I think we would improve our department’s credibility. Is now a good time for you, or should I schedule something for this afternoon?”

Finding the Time for Planned Dialog

There is no clock fairy or magic solution to time management and fitting feedback and development conversations into a regular workload. It’s an effort that requires discipline. To ensure planned dialog happens, you need to put formal meetings on a calendar, schedule them at regular intervals, show up on time, and put the smartphone away.

The Payoff

While increased levels of informal feedback and scheduled conversation can seem overwhelming at first, the more often a manager engages, the easier it is, the franker the discussions become, and the greater the understanding between the employee and the manager grows.

With whom should you be having conversations?

Meet Kate

드러날 것입니다. 다시 말해 업무와 관련 있는 사람들과 실제로 대화를 해보는 것이 중요합니다.

• “영수 씨, 영수 씨가 그 프레젠테이션에서 사용한 그래픽이 상당히 강렬하더군요. 우리가 예상하지 못한 선택이었고, 어조도 자연스러웠고, 지금껏 보던 것들과는 약간 다른 무언가를 한 것 같습니다. 영수 씨의 접근 방식이 틀을 벗어나 생각하라던 희철 씨의 조언에 대한 답이 될 것 같습니다.”

• “지영 씨, 오늘 오전에 주신 보고서에 대해 말씀드릴 것이 있어요. 정확히는 현재 진행 중인 문서 교정 과정에 대한 이야기 입니다. 지영씨 보고서에서 몇 가지 오류를 발견했는데, 그러한 실수를 줄일 방법을 찾았으면 해요. 우리가 보고서의 정확도를 높인다면 우리 부서의 신용이 상승할 것으로 생각합니다. 지금 시간이 괜찮나요, 아니면 오늘 오후에 스케줄을 잡는 게 좋을까요?”

정기 대화를 위한 시간 마련 일반적인 업무에 더해 피드백까지 할 수 있도록 마법처럼 시간이 더 주어지는 일은 없습니다. 규율과 노력이 필요합니다. 직원과의 대화 계획을 실현하려면, 공식적인 미팅을 달력에 표시하고, 그것이 정기적으로 되도록 조정하며, 제시간에 참석하고 휴대폰 등 방해될 만한 것은 치워 놓아야 합니다.

노력의 가치

직원에 대한 비공식적인 피드백을 늘리고 계획된 대화도 수행하는 것이 처음엔 벅차게 느껴질 수 있습니다. 하지만 관리자가 이에 참여하면 참여할수록 대화는 쉬워지고, 토의는 솔직해지며, 관리자와 직원 간의 이해도도 증진될 것입니다.

누구와 대화를 해야 하나요?

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

케이트 자브리스키는 메릴랜드에 소재한 인재 개발 회사 Training Works의 사장입니다. 케이트가 기업들이 고객 서비스 전략을

고객 약속에 부응하도록 직원들을 훈련할 것입니다. 더 자세한 정보가 필요하시면 www.businesstrainingworks.com를 방문하시기 바랍니다.

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Made of 100% Pure Jamaican Black Castor Oil imported straight from our farms in Jamaica. It Starts With Us!

• Detangling in every step

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• Softens and protects against damage and breakage

Business Tips

By Andy Curry

How To Get Unlimited Auto-Pilot Sales For Zero Cost

돈 한 푼 안 들이고 무인 영업사원을 무한대로 얻는 방법

There is a cheap, effective and powerful way to market your business that is like having the world’s most persuasive salesperson sending you unlimited customers - for free. This tactic is something many businesses either overlook or don’t understand just how critical it is. Sometimes when I explain it to businesses, the initial reaction is an eye roll. Yet, when I check their use of this tactic, I see a gaping hole in their sales.

I’m talking about online reviews. Many businesses see this as another pain-in-the-neck thing they have to do that Google forced upon them. It’s actually a gift, a very valuable gift. Thank you, Google! Smart business owners see it as one of their best marketing tools. After all, if you have ever looked at online reviews when deciding to buy from a business, then you already know its power because it convinced you to do business with them or buy from someone else.

Think about that! All those reviews persuaded you one way or another. The business may be a simple, mediocre merchant yet with lots of positive reviews and a 5-star or nearly 5-star rating, I promise you they are bringing in the sales. What do your online reviews look like?

I used to sluff off the idea of online reviews thinking people don’t pay attention to them until I noticed I used them often in making buying decisions. Although not a sole solution, it’s such a valuable tactic and resource that it must be exploited to the fullest and managed.

고용한 것 같은 효과를 볼 수 있는 방법이 있습니다. 이 비즈니스 마케팅은 값싸고, 효과적이며 강력합니다. 많은 기업들은 이 방법을 보잘것없다고 여기기도 하고, 아니면 단순히 그 마케팅이 가진 힘이 얼마나 강력한지를 잘 모릅니다. 제가 이 방법을 기업에 가서 설명해주면, 대부분 듣자마자 실망한 기색을 보입니다. 하지만 이 방법을 적용한 케이스를 보면, 적용 전후의 매출 차이는 실로 어마어마합니다.

바로 온라인 리뷰를 말하는 것입니다. 많은 기업들에게 있어서 온라인 리뷰는 고작해야 구글 때문에 억지로 해야 하는 귀찮은 일감이라고 치부됩니다. 하지만 온라인 리뷰는 오히려 엄청난 선물입니다. 구글에게 감사할 일이죠! 스마트 비즈니스 오너들이 보기에는 온라인 리뷰만한 마케팅 도구가 없습니다. 어찌됐든 어떤 회사의 제품을 구매할 때 온라인 리뷰를 한번이라도 참고하신 분이라면 그 효과를 이미 경험해 보셨을 겁니다. 여러분도 결국 해당 리뷰를 읽은 덕분에 제품을 사거나 거래를 하게 된 거니까요.

한번 생각해보세요! 모든 리뷰들은 긍정의 방향으로든 부정의 방향으로든, 여러분을 설득하는 데 성공한 겁니다. 아무리 브랜드가 밋밋하고 별볼일 없어 보여도, 칭찬 일색인 리뷰에 별 5개나 그 근처 평가를 많이 받았다면, 장담하건대 그 기업 매출은 대박일 겁니다. 그럼 여러분의 온라인 리뷰 상황은 어떻습니까?

저도 한때는 온라인 리뷰라는 걸 하찮게 여기곤 했습니다. 그런 거에 누가 신경이나 쓰겠나 싶었기 때문이죠. 하지만 문득 생각해보니 저 또한 제품을 구매할 때 온라인 리뷰를 자주 참고한다는 사실을 깨달았습니다.

비록 온라인 리뷰 하나로 모든 게 해결되지는 않지만, 그럼에도 대단히 중요한 전략이며 자원임에는 틀림이 없습니다. 그렇기 때문에 이를 최대한 활용하고 운용해야 합니다.

Here are the things you must do to make this gift work for you. First, remember that for every negative review you get, it takes 10 positive reviews to offset it. You will get negative reviews because competitors will do it to hurt you, some bad-apple customers will love to be negative and occasionally you will make good customers mad. That’s the reality. Fortunately, there are proven ways to fix even the most despicable reviews. Even if they tried to give you negative stars (which they can’t), you can still come out smelling like a rose. That’s a later discussion. 세상에서 제일가는 말솜씨로 고객을 계속 확보해오는 영업사원을

여러분이 이 좋은 선물의 효과를 이끌어내기 위해서는 먼저 해야 할 일들이 있습니다. 첫째, 부정적인 리뷰 1건을 상쇄하는 데에는 긍정적인 리뷰가 10건이나 필요하다는 점을 명심하세요. 부정적인 리뷰가 달리는 이유는 여러가지입니다. 경쟁자들이 여러분을 흠집 내려고 쓰는 경우도 있고, 삐딱한 사람들이 별 이유없이 부정적으로 쓸 수도 있고, 때로는 여러분이 선량한 손님을 화나게 만든 경우도 있을 겁니다. 어쩔 수 없습니다. 다행인 건, 한없이 악랄하게 쓴 리뷰조차 상쇄시킬 수 있는, 검증된 방법이 있다는 거죠. 즉 누군가 여러분에게 부정적 평가를 주려고 해도(결국 못할 테지만), 여러분은 비난 받을 거리를 조금도 주지 않을 수 있다는 말입니다. 이 부분은 나중에 다루도록 하겠습니다.

First and foremost, your goal is a 5-star review every time - no exceptions. Every time you don’t get a 5-star review, I want you to get mad because you didn’t meet your customer’s expectation which is YOUR expectation. Set up a process for your business to get reviews when the customer is there. Set up a computer where you can immediately lead customers to leave a review after the sale. Some will refuse and do it from their phone. If so, ask them to do it now! Don’t let them leave without doing it. If you have to, offer them a little gift of some sort to guilt them into doing it now. Yes, I said “guilt”. This powerful psychological tip is known as reciprocation. Do something for someone and now they feel obligated to do something for you. It’s a win-win.

Before you ask them to leave you a review, do a mental assessment of how the sale is going between you and the customer. If you’re sure it’s going well then toward the end of the sale ask them if they use Gmail because they must have a Gmail account to leave a review on Google. If not, they can leave a review on other review sites like Yelp but they must have an account for that too. If all is well and they have the ability to leave a review, then move in for the kill! If you have the nerve, ask them how they would rate you? 5-stars? If they say anything less then ask them what you need to do to earn their 5-star review and do it NOW to get the 5 stars.

If you’re getting lots of reviews but they’re not 5-stars, I urge you to quickly find out who is causing the problem. Is it you? An employee? A competitor trying to hurt you? Whatever it is, get it fixed immediately because this tactic is the new gold!

Meet Andy

것입니다. 만약 손님의 기대치를 충족시키지 못했다면 여러분은 속이 상하셔야 정상입니다. 손님의 기대치가 곧 ‘여러분의’ 기대치이기 때문이죠. 손님이 현장에서 리뷰를 남길 수 있게끔 조치하세요. 손님들이 구매 직후에 바로 리뷰를 남길 수 있도록 컴퓨터를 비치해 두면 되겠죠. 어떤 손님은 싫다면서 핸드폰으로 리뷰를 남기려고 할 겁니다. 그렇다면 그 자리에서 즉시 리뷰를 남겨달라고 부탁하세요! 리뷰를 쓰지 않고 여러분 곁을 떠나는 일이 없도록 해야 합니다. 필요하다면 선물을 슬쩍 쥐어줌으로써 지금 당장 리뷰를 남기지 않고는 배기지 못할 죄책감을 심어줘야 합니다. 네, ‘죄책감’ 말입니다. 이게 바로 보답이라고 하는 강력한 심리 기제입니다. 상대방에게 무언가를 해주면, 그에 따라 상대방은 여러분에게 무언가를 해줘야 할 것만 같은 기분이 드는 거죠. 윈윈 전략입니다.

리뷰를 남겨달라고 요청하기 전에, 여러분이 고객을 상대로 하는 영업이 진척된 정도를 머릿속에서 가늠해 보세요. 일이 잘 풀리는 거 같으면 영업 막바지에 이르러서 고객분이 Gmail을 사용하시는지 물어보세요. 구글에 리뷰를 남기려면 Gmail 계정이 필요하기 때문입니다. 만일 계정이 없다면 Yelp와 같은 다른 리뷰 사이트에 리뷰를 올릴 수도 있겠지만 마찬가지로 해당 사이트의 계정이 필요하죠. 일이 술술 잘 풀려서 고객이 리뷰를 남길 수 있는 여건이 모두 갖춰져 있다면, 마무리를 해보죠! 리뷰에 몇 점을 주실 건지 배짱 좋게 한번 물어보는 건 어떤가요? 별 5개겠죠? 만약 고객이 답한 점수가 그보다 낮다면, 어떻게 해야 5점을 받을 수 있겠냐고 물어보고, 그 자리에서 즉시 조치를 취해서 5점을 받으세요.

만약 여러분이 받는 리뷰의 수는 많지만 5점짜리가 아니라면, 그 원인을 신속하게 파악해야 합니다. 여러분이 문제인가요? 직원이 문제인가요? 아니면 경쟁자의 흠집내기 때문인가요? 뭐가 됐든지간에, 지금 즉시 해결해야 합니다. 온라인 리뷰는 황금알 낳는 거위니까요!

Andy Curry is the infamous Cheap-Marketing Champion who believes in inexpensive but effective marketing and getting a big bang for your marketing buck. An expert marketer, Andy owns several businesses and shares his tactics with audiences around the world. He is an Amazon bestseller for the book “Automatic-Pilot Sales” and speaks to entrepreneurs, retailers, small businesses, direct sales, professional businessmen and women and more. Download Andy’s Free Report called “Gets More Customers Buying More Often” atwww.AndyCurry.com

저비용 마케팅 고수로 이름난 앤디 커리는 값싸지만 효과만점인, 가성비 최강의 마케팅의 신봉자이다. 마케팅 전문가인 앤디는 다수의 기업을 운영하며 자신의 비법을 전세계 많은 사람들과 함께 나누고 있다. 그가 집필한 “무인 영업사원”은 아마존 베스트 셀러이며 사업가, 소매상, 중소기업, 직판 지점, 직장인 등을 상대로 강연을 해오고 있다. 앤디의 무료 보고서 “고객들이 더 자주 구매하게 하기”를 다운받으시려면 www. AndyCurry.com을 찾아주세요.

STYLING IRONS ®

ACCEPT NO IMITATIONS

Urban Call Briefs

by Lafayette Jones

Crystal Wright, motivational speaker and educator

They call her the “empowerment diva.” Her specialty, she says, is helping others to get “unstuck.” Crystal Wright is a motivational speaker and educator who learned a lot of business smarts as an account executive at Xerox Corporation. From there, she launched into her own business in the beauty world as a photographer representative. She became an agent for professional makeup, hair and fashion stylists in Hollywood. Today, she’s an internationally recognized expert on the subject of career building and marketing for beauty professionals and regularly appears as a guest speaker and educator at fashion and beauty trade shows like Bronner Brothers and Premier.

America is her runway as she jets from Los Angeles to New York to Miami to Chicago, to Detroit, Boston and even Houston to teach. Occasionally, she makes a trip over the border to Toronto or Montreal, Canada. Among her many sponsors have been L’Oreal’s Mizani brand and MAC Cosmetics. If you have been in a fashion or beauty school, chances are you may have read her textbook, “Crystal Wright’s Hair, Makeup & Styling Career Guide,” now in its 5th edition. It is used at The Fashion Institute of Technology, the Fashion Institute of Design and Merchandising, the International Academy of Design and Technology, Miami International University of Art and Design, George Brown College, and at the fashion styling program which she designed at California State University. Professional makeup and hair schools incorporate it along with her portfolio-building and marketing workshops as finishing programs prior to graduation.

Wright became an expert in transitions when the economic downturn drove many of her longtime clients out of business, resulting in thousands of

LASANDRA BARKSDALE

VP OF MARKET INSIGHTS & PRODUCTS AT TEXTUREMEDIA

dollars of unpaid invoices. She turned up the heat on her longtime passion for teaching others how to create success professionally and personally and wrote the book, “30 Days at 100 Percent.” She challenges participants to change only one or two things every 30 days. With this method, she says “you can start to take your power back in month one, gain momentum in month two, and begin to achieve again in month three by eliminating the excuses that keep people enslaved to mediocrity and a life half-lived. By eliminating bad habits, choosing to do something new, and refusing to take no for an answer from anyone, including yourself, you can begin to achieve again or for the first time in your life.” Next year she will be touring for the “30 Day” workshops.

But she has not left her original passion behind. She publishes CrystalWrightLive.com, a website portal for the freelance makeup, hair and fashion styling community. She still produces portfolio building and marketing workshops and bi-annually updates her flagship textbook. In addition, she does TV appearances (TV One, Lifetime) and has speaking engagements that include non-profits like the Boys and Girls Clubs of America.

She has lent her voice to the beauty community’s “Green” movement as a board member of Beauty Recycled which promotes the collection and recycling of used beauty containers and aerosol spray cans at beauty salons (beautyrecycled.com). She has taken a stand against domestic violence, participating in the Halle Berry Celebrity Golf Tournament which supports the Los Angeles Jenesse Center (jenesse.org). The organization provides a 24-hour hotline, 30-day emergency housing, 24-month transitional housing, counseling, education and legal clinics. She is on the planning committee for this year’s Save Africa’s Children (SaveAfricasChildren.com) golf tournament, hosted by singer Smokey Robinson. The organization supports vulnerable children in Africa, many of whom have been orphaned because their parents died from HIV.

Though she doesn’t have any children of her own, she sometimes feels

Crystal Wright

MOTIVATIONAL SPEAKER AND EDUCATOR

Crystal Wright

MOTIVATIONAL SPEAKER AND EDUCATOR

BERNARD BRONNER PRESIDENT OF BRONNER BROS.

BARRY FLETCHER

WORLD-CLASS HAIR DESIGNER/ AUTHOR AND CEO

Urban Call Briefs

by Lafayette Jones

that she has more than most. Former interns and young men and women who have gone through her courses have been known to call her “Mom.” As she travels, she often visits them, attends birthday parties and other celebrations in their families. They return the favor when in Los Angeles, stopping by her home. “I have a lot of 20 and 30-year-old daughters. I feel very loved and needed.”

Despite all that he has achieved, Bronner gives credit for everything Bronner Bros. is today to his father, Nathaniel H. Bronner, Sr. He says his father’s basic philosophy dictated that family members place “God first, family second, business third and everything else after that.” He says, his father also emphasized the importance of hard work, honesty, moderation, thriftiness and selective association.

Bronner is a graduate of Georgia State University with a degree in Business Administration. He has been married to Sheila Bronner, editor-in-chief of UPSCALE Magazine, for 29 years and they have five children.

Bronner Bros.

Bernard Bronner, President of

For Bernard Bronner, success did not come easy. Bernard Bronner, secondgeneration president and CEO of Bronner Bros., Inc., learned the rules of success and achievement from his late father, Nathaniel Bronner, Sr.

Bronner’s preparation for running the 66-year-old hair care company began at age six with his own paper route. He later joined the family business as a stock boy, quickly ascending the ranks to cashier, beauty salesman, accountant and vice-president of marketing for the company.

In 1993, Mr. Bronner was named president and CEO of Bronner Bros. Under his direction, Bronner Bros. has built on the legacy established by his late father by developing new brands and establishing itself as Georgia’s largest African American, Christian-based company. Mr. Bronner continues to keep his father’s vision alive by expanding his holdings and developing even more business ventures. In 1989, he undertook his greatest business challenge and started UPSCALE Magazine. Today, UPSCALE’s popularity continues to grow by leaps and bounds. UPSCALE is the ultimate lifestyle magazine bringing readers the very best of black culture from arts and entertainment to beauty, fashion, news and views. With nationwide circulation, it has remained loyal to its readers’ ever-changing lifestyle.

In 1995, Bronner started Bronner Bros. Real Estate Division, acquiring a building with over 150 offices, which is Bronner Bros.’ headquarters and houses UPSCALE’s marketing and advertising executive staff. Bronner is endowed with a keen business sense – moving the company to another level with his unyielding energy and focused mind.

One of his ventures, Rainforest Films, launched the independent theatrical release of the 2000 smash hit, “TROIS”, which became one of the highestgrossing African American independent films of all time. Rainforest follows all projects from concept to production to promotion, ensuring success and satisfaction in every product. Rainforest’s successful films, “Gospel” and “Stomp the Yard” received outstanding reviews and were box-office hits.

His business was featured in Session 6 of the 24HourMBA “Distribution of Products and Choosing a Location for Services”. Mr. Bronner is a distribution guru. He has had massive success in distributing his products because of the Four P’s: Product, Place, Product and Price. All four have to be great. Not only did Bronner distribute his group’s records when he was in the music industry but he has distributed his hair products, magazine and movies to major chains.

Lasandra Barksdale,

Vice President of Market Insights & Product at TextureMedia

Lasandra Barksdale, Vice President of Market Insights & Product at TextureMedia, is a seasoned marketer and a natural hair enthusiast. TextureMedia is the largest hair care platform and trusted thought leader that empowers and inspires millions of texture-hair women to embrace their natural beauty. She has over 13 years’ experience in market research and analytics across various industries such as media, home services, financial services, and hospitality. She has expertise in quantitative and qualitative research as well as product testing. At TextureMedia, Barksdale spearheads all market research efforts supporting sales, product, and marketing initiatives internally, as well as serve as a strategic advisor and consultant to external clients. She has helped numerous brands and retailers to better understand and meet the needs of the textured-hair consumer.

Textured Media has built an insights community with thousands of textured-hair consumers who have agreed to participate in surveys, opinion polls, and online discussions related to hair care and beauty products and services. For participating, members take an active role in shaping the industry and they also earn points towards gift cards, products, and more.

Barksdale has been a board member of Exhale, Inc. since 2005. She was a founding board member of Hattiloo Theatre in Memphis, Tennessee and is Officer of Graduate Affairs for Swing Phi Swing Social Fellowship, Inc. She has a bachelor’s degree in Mathematics with a concentration in Statistics

Lasandra Barksdale VICE PRESIDENT OF MARKET INSIGHTS & PRODUCT AT TEXTUREMEDIA

Bernard Bronner PRESIDENT OF BRONNER BROTHERS

from the University of Memphis and a master’s degree in Public & NonProfit Administration. She was employed with the Commercial Appeal Newspaper for eight years -four years in advertising and four years as a Marketing Research Analyst.

Barry Fletcher, World-Class Hair Designer / Author, CEO

Barry Fletcher is one of the most soughtafter educators and competitors in the African American hair-care industry, not only for his creative artistry but for his unique formulations of products and extensive knowledge of hair care.

Fletcher, an expert who has studied hair for the last 30 years, is one of the most informed cosmetological entrepreneurs in the business. He is a frequent guest speaker at women’s conferences, universities, bookstores and libraries, and conducts hair-care seminars around the world. As a professional trichologist (someone who scientifically studies the hair and scalp), he is the author of the books, “Hair Is Sexual”, “Why Are Black Women Losing Their Hair?” and “Learn a Man, Earn a Man”. His bestselling book “Why Are Black Women Losing Their Hair” is a must-read for every black family. This book will help you establish a relationship with your hair. It’s the one and only complete guide to healthy hair. “Hair is Sexual” explains how hair got its sexual connotation. While book three “Learn a Man Earn a Man” is a relationship book that offers sharp advice to women.

During his 30 years as a hairstylist, Fletcher has displayed his artistry from the runway in New York City where he won a Rolls Royce and drove it home; to a stadium in London England where he represented the United States as a member of the USA Hair Olympic team, competing against 35 countries.

As a celebrity hairstylist, Fletcher has tamed the mane of beautiful celebrities such as Halle Berry, Tina Turner, Dr. Maya Angelou, Mary J Blige, Chaka Khan, Patti LaBelle, and Iman, just to name a few. In addition to his A-list clientele, Fletcher has created and distributed his own hair care product line nationwide. Barry Fletcher Products are used by some of the most influential women in the nation, including former Secretary of State Condoleezza Rice, former Transportation Secretary Alexis Herman and Alma Powell (wife of Colin Powell).

Gracing the covers of Essence magazine, he has cut and styled his way to the top.

Fletcher has treated the spectrum of emergency beauty ailments, chronic hair abuse, habitual scalp battering, chemically dependent perm disorders and tortured tresses syndrome. The National Beauty Culturists League presented Fletcher with an honorary doctorate for his innovative educational methods and dedication to the industry.

Fletcher has formulated an organically inspired hair-care system “Moisture Therapy” designed to enhance the strength, moisture and growth of your hair. He is also seeking investors or manufacturing partners to launch a new retail line “Holistic Hair Care”.

Fletcher owns and operates The Hair Palace Salon in Mitchellville, Maryland. He is also a songwriter and piano player.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones

Barry Fletcher WORLD-CLASS HAIR DESIGNER/ AUTHOR, CEO

Beauty Ambassador Styling Tools

By Detra Smith

Natural Is In!

hair is trending more than ever.

Men and women with great texture are envied by many. Consumers want to know how to create those looks. Stylists are excited to have natural hair in their chairs. Proper shampoo, conditioners, styling creams and oils will keep that hair looking healthy and shiny while controlling frizz.

are ionic. These dryers emit negative ions that cause the water molecules on the hair to split apart into smaller particles. These particles evaporate faster than they would without ionic technology. This is why the hair dries faster with these dryers.

Let’s look at the natural hair trend. Many women are transitioning from previous chemically treated hair and trying to go natural. They need to be conditioning their hair with deep treatments under the dryer while going through this transition. Growing out chemically straightened hair requires a lot of patience. The process can become frustrating. When a woman gets to the point that she sees more natural hair and less straight ends she will start to get excited. A good way to style transitional hair is to curl it with the Hot Tools 3/8” curling iron. This will blend the ends into the natural hair. As she eventually cuts more of the ends off she will not have to curl as much.

The Gold N Hot Ionic Anti-Static Salon Hair Dryer is the perfect hood dryer for quick drying your natural curly style. After applying your favorite styling products sit under the hood for a few minutes. When the surface starts to feel dry, lift and pin sections in a way that allows the warm air to get to damp areas. Once the hair dries you may need to add a little oil or cream to the ends to keep it soft and smooth.

How about styling those twists and braids? The Gold N Hot Professional Ionic Soft Bonnet Dryer is perfect for drying those twists into place. The bonnet dryer allows flexibility so the person doesn’t have to stay in one place while drying. Once the hair is set and dry you can finish the style. Not everyone has time to let their hair air dry so the bonnet dryer is an ideal solution. If they have a special event they can sit with the bonnet while they get their nails done or put on their makeup. There are so many possibilities.

Both the Gold N Hot hood dryer mentioned above and the bonnet dryer

As they say, “Everything that goes around comes around.” We used to think sitting under a dryer was for grandmas. These dryers have made a comeback with the younger generation. There are a lot of protective hairstyles that can be set under the dryer. A favorite is the finger wave look. Using your favorite styling gel, push the waves into place. Make sure the edges are clean and blend into the waves. By setting under the dryer the style will last much longer.

Transitioning to natural hair is a great way to mix old techniques with new. Going back to your foundational training will strengthen your styling skills. Everything new evolves from something we have been taught in the past. Many of us swore we would never do roller sets and finger waves after we graduated from beauty school. Today we will be left behind if we do not use those setting skills. Having mastery styling skills will grow our business with natural hair transitions. Our salon guests depend on us to help them along the way. Nothing feels better at the end of the day than to see smiling faces with beautiful hair walking out the door.

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www. goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Meet Detra

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

By Osman Mithavayani

The Importance of Natural Ingredients

Natural ingredients in beauty products are extremely important. Ingredients that are full of vitamins and minerals provide benefits for hair and skin. Consumers do not want products with artificial ingredients or chemicals, and for good reason. Products get absorbed through the pores and into the hair strands. Artificial ingredients and chemicals can cause issues like dry scalp, skin irritation and inflammation, and aggravate certain scalp conditions like psoriasis and eczema. Consumers want rich and natural products that will give them amazing results with beautiful hair and skin. OKAY provides a great solution because our hair care collections are very well known for being natural-ingredient based. Our products are rich, nourishing, and gentle for the hair and scalp which give consumers a great at home user experience.

natural ingredients. They want hair products that moisturize and replenishes their hair with natural nutrients. Consumers know that natural ingredients provide solutions, give results, and relieve conditions that artificial ingredients simply do not compare to.

Consumer demand for all-natural ingredients is at an all-time high. They want to know what ingredients they are putting on their hair and skin. Consumers have learned that artificial ingredients can cause, or have been the cause, of their skin, scalp or hair issues. This has created an overwhelming demand for natural ingredients in beauty products that cannot be ignored. Consumers want skin products that heal, nurture and soothe their skin with

OKAY products are created and manufactured in Miami, Florida. We offer the best quality of products enriched with vitamins and made with natural oils, fruits, vegetables and herbs, and are free from parabens, sulfates, silicon and cruelty to animals. We have created and released several brand-new items in stores and online. OKAY recently created organic, flavored lip balms. These lip balms are formulated with organic ingredients to keep lips soft, moisturized, and protected. They also come in an assortment of delicious flavors like coconut, shea, mango, peppermint, avocado, cherry, papaya and much more. We also released a brand new OKAY Baby line. The OKAY Baby line is made with all-natural ingredients for babies’ skin and hair needs and includes a shampoo and body wash, diaper rash cream, hand sanitizer and much more.

We have recently expanded our hair care lines and added the Black Jamaican Castor Oil with Lavender Hair Care, as well as the Black Jamaican Castor Oil

Coconut Curls Collection. We have created moisture and curling sorbets for curly, coily and textured hair. These products work to moisturize, hydrate, and style multicultural and curly hair to accentuate its true defined beauty. Adding to the hair care expansion is the brand-new Coconut and Shea hair care, Coconut and Hibiscus hair care, and Coconut Curls Gardenia and Grape Fruit hair care. These hair care collections currently consist of a shampoo, conditioner, and leave in conditioner. Our hair care collections are known to be super moisturizing, leaving hair soft, supple, and hydrated.

OKAY provides a solution for stores seeking to stock their shelves with quality,

Meet Osman Mithavayani

natural-ingredient products because carrying the OKAY brand on shelves lets consumers know that these stores take their consumers’ health seriously by carrying and providing quality, natural products. Stores experience immediate sales because we offer the kinds of healthy, natural products that consumers want and trust. Why have 20 different brand categories in your store, when you can have one that covers all of the consumers’ needs? OKAY is a cost-efficient way for retailers to cover all categories without having an over saturation of brands, which can be extremely confusing for consumers.

OKAY is a retailer’s dream. A one-stop-shop that covers all beauty, hair, and skin care needs with natural, affordable, and high-quality products.

Osman Mithavayani, the co-founding son of OKAY, started in the beauty industry nearly 30 years ago when his family opened their first salon. He gained hands-on experience in the family’s beauty salons, retail beauty stores, wholesale, and now the manufacturing side of the business. Osman states “OKAY brand has been developed with the collaboration of many great people which makes us a strong team. We are headed by my parents who are the driving force behind our rapidly flourishing company. I am very proud to be part of such a great team and brand,

Tech Trends

Tech Trends

Trends in technology aren’t just a matter of concern for computer programmers or engineers. These days, technological advances in beauty research and product development are becoming a point of interest for beauty brands and retailers, too. The latest developments in the beauty industry are helping shoppers personalize their beauty experience, from customizable hair and skin care to purchasing products based on your genetics, customers have more options than ever before to create a beauty regimen that’s perfect for them.

Personalized products have been an ongoing trend for quite some time, but brands are now pinpointing specific issues and creating collections around them. For example, women with kinky, low-porosity hair can choose products that specifically deal with tighter textures and moisture retention rather than opting for generic items that cater to a wide variety of naturally-curly users. Many companies have prided themselves on championing this effort, creating a variety of collections to address a broad spectrum of consumer needs. Even brands that cater solely to ethnic beauty are concentrating on offering specialized product lines, such as African

kinky, coily

textures and is a “moisture plus” collection that focuses on adding moisture at every step of the washing and styling process.

Pride that recently released the Moisture Miracle collection. This line was formulated specifically for

Recent surveys have suggested that women are leaning towards customizable product lines that address specific hair needs, but the same can be said for skincare as well. Companies like HomeDNA now offer skin care analyses for shoppers who want to learn more about their skin’s genetic potential. Customers can purchase the kit in the store, send off their saliva sample for analyzing and, within a couple of weeks, receive a detailed breakdown of their skin’s genetic profile. This analysis includes an 11page breakdown of how their skin would fare in seven categories: Fine Lines & Wrinkles, Sun Protection, Skin Sensitivity, Skin Elasticity, Pigmentation, College Quality and Skin Antioxidants. This helps consumers make better choices in their skincare regimen and take any necessary preventative measures.

Customizable beauty products would once be seen as a luxury to most consumers but nowadays these items are more affordable than ever and are likely already available in most OTC stores. Keeping up with the latest in technological developments will guarantee repeat shoppers who are continuously looking for the next best thing.

OIL PRODUCTS

When shopping for styling tools and products, shoppers may turn to online product reviews for guidance. This not only makes customers more likely to purchase popular merchandise, but it also boosts sales for these trending items, as well. That’s why it’s important to know what products are selling well and are in high demand at Jinny Beauty Supply. This monthly feature will keep you posted on what’s in and what’s out, so you can purchase your inventory accordingly.

When shoppers concoct their own products or rely on homemade applications to treat their hair, there’s no doubt that an oil of some sort will be involved. Whether the oil aids in hair growth or simply adds increased benefit to a new hair recipe, the types of oil you choose matters. These are the top 5 oils that consumers buy time and time again.

1. African Pride Olive Miracle Growth Oil

AP44312

Why It’s the Top Contender

Finding the right hair oil can make the difference between healthy locks and or brittle tresses. That’s why so many consumers love this oil. It is known for its ability to deep condition the hair, prevent split ends and put an end to dryness. Best of all, the oil can be used for the hair, skin and even nails.

Quick Facts

• Enriched with extra virgin olive oil

• Prevents breakage

• Encourages a healthy scalp

2. Africa’s Best Coconut Oil Stimulating Growth Oil

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You can go to just about any grocery store and find coconut oil, but this oil is not like the basic cooking variety. Formulated with the beneficial properties of coconut oil, this product boasts the ability to repair, strengthen and rejuvenate hair. Not to mention, it can help hair grow long and healthy. 3 4

3. One ‘N Only Argan Oil Oil Treatment

AOIL3N

There’s nothing worse than applying oil to your hair for shine but getting nothing but a greasy mess. This product is absorbed instantly into hair and helps protect against damage caused by excessive heat styling, chemicals and other environmental factors.

4. Wildgrowth Light Oil Moisturizer

WGC200

5. Difeel Essential Oils, Pure Peppermint

SF61124

Essential oils are potent extracts that can be used for a variety of needs. Whether you’re treating asthma or struggling with mental fatigue, peppermint oil specifically can provide relief via a diffuser. This strong minty oil can also be used in DIY hair products to stimulate the scalp and encourage hair growth.

This lighter oil plays well with the equally popular Wild Growth Hair Oil. Together, both products can fight against dryness, deodorize the scalp and enhance the benefits of the other companion oil. Shoppers swear by its ability to help hair growth and prevent breakage. 5

Where Beautiful Hair Begins!

Taliah Waajid Award Show

Taliah Waajid Presents the 21st Annual World Natural Hair Healthy Lifestyle Event

Atlanta, GA (April 23, 2018) – Taliah Waajid, a pioneer of the natural hair movement,presented the Award of Natural Excellence to Jinny Beauty Supply President Eddie Jhin and Karonda Cook, the founder and CEO of the Jane Group on Friday, April 20 and hosted the annual World Natural Hair Healthy Lifestyle Event on Saturday, April 21st and Sunday, April 22nd. Now in its 21st year, the World Natural Healthy Hair Lifestyle Event is the world’s largest natural hair, beauty and health show of its kind.

Sponsored by First Choice

Sales & Marketing Group

President Tyrone Burroughs

The awards ceremony was an intimate affair, with some of the industry’s movers and shakers celebrating the lifetime achievements of Jhin and Cook. The event, sponsored by First Choice Sales

& Marketing Group President Tyrone Burroughs, kicked off the start to a successful weekend for Waajid’s popular trade show.

Featuring over 300 exhibitors in beauty and lifestyle and performances from the best artists in hip-hop, R&B, Jazz, Soul, Gospel and Rock, the World Natural Hair Healthy Lifestyle Event was a celebration of black excellence designed to inspire and empower the community. This year, the show featured mainstage performances from some of the biggest names in music including Amara LA Negra and Keke Wyatt.

Waajid herself hosted The Power Panel featuring industry leaders including musician and philanthropist Amara La Negra, author Sheri Riley, founder of Ellis Island Tea Nailah Ellis-Brown, Terrez Marriot Thompson, VP of Global Supplier Diversity at Coca Cola, amongst others to speak to the secrets of their success.

Bringing together the best in beauty and lifestyle, The World Natural Hair Healthy Lifestyle Event allowed attendees to enjoy a weekend of music and interactive workshops on topics ranging from caring and styling natural hair to fitness to starting and maintaining a business and more, while providing information on the latest products and services for healthy living. It’s a place for attendees to find information and tips on wellness and healthy living, allowing them to become more empowered. “I started the World Natural Hair Healthy Lifestyle Show because I had a desire to create an all-natural show free of relaxers and perms. Early on in my career, I attended countless shows and noticed an absence of natural hair solutions. I wanted a platform where both stylists and natural hair wearers could learn about natural hair, products and techniques. Since the first show, we’ve grown so much and I can’t wait to see what the future holds.”

Photos courtesy of Taliah Waajid, Luxom Studios and JBS Hair.

Jinny Beauty Supply President Eddie Jhin gives a speech at the Taliah Waajid 2nd Annual World Award of Natural Excellence event.

Kimberly Wallace, Tracy Deck and Shaveena Brandon of Universal Beauty were in attendance at the ceremony.

Derek Lee of First Choices Sales & Marketing Group and Ryan Alberta of Ultra Standard Distributors were spotted at the event.

James Hughes of JLJ Sales Group and Calvin Crosby were flanked by guests at the event.

Taliah Waajid poses for the camera with guest.

Trish Glaspie of First Choice Sales and Marketing Group and Kimberly Nettles of Sally’s Beauty Supply were all smiles at the event.

Jinny Buyer Sue Seok, Assistant Buyer Sammie Cho and buyers James Lee, Steve Ma and Dean Kim were in attendance.

Jinny Co-Op Coordinator Garrett Wright and Maggie Ocasio of Bronner Bros. smile for the camera.

The staff at Jinny Beauty Supply attended the awards ceremony.

Karonda Cook gave an acceptance speech at the awards ceremony.

Eddie Jhin was accompanied by his wife Teena Jhin at the awards ceremony.

OTC Beauty Magazine Editor Jessica De Vault Hale and Khalifa Waajid of Taliah Waajid chatted at the event.

Taliah Waajid and Eddie and Teena Jhin smile for the camera.

Khalifah Waajid congratulated Eddie Jhin at the ceremony.

Elizabeth Bolden of Jinny Beauty Supply, Eddie Jhin and Jessica De Vault Hale.

Taliah Waajid presented Eddie Jhin the Award for Natural Excellence.

Taliah Waajid and Garrett Wright steal a hug.

Taliah Waajid ends the evening on the dance floor with other event attendees.

Sue Seok, Randy Lee of Luster Products and guests were among the many luminaries in attendance.

Elizabeth Bolden, Garrett Wright and Jessica De Vault Hale pose at the awards ceremony.

Taliah Waajid kicks off the 21st Annual World Natural Hair Healthy Lifestyle Event with a big entrance.

Taliah Waajid hosted a Power Panel with musician and philanthropist Amara La Negra, author Sheri Riley, founder of Ellis Island Tea; Nailah Ellis-Brown, and Terrez Marriot Thompson, VP of Global Supplier Diversity at Coca Cola, amongst others.

Courtney Jones models for Ecoco Inc.

Andrey Court of Ecoco Inc. was in attendance at the event.

Attendees take pictures of the staff at the Curls booth.

Tropic Isle Living was one of many Jinny Beauty Supply vendors in attendance.

Attendees crowd around the Taliah Waajid booth to see the latest products.

holds up one

the

products,

Joe Briggs assisted the staff at the Luster’s Products booth.

Ampro drew tons of visitors at its booth.

Sidonia Harris-Appiah assisted a customer at the Nappy Styles booth.

Eventgoers stood in line to purchase products from the As I Am booth.

An Ampro staffers

of

brand’s latest

the Black Castor and Flaxseed Oil Gel.

Eden Bodyworks was among many of the popular vendors at the show.

An educator flat twisted a model’s hair with As I Am products.

A Lottabody sales representative showed off the brand’s latest products.

The SheaMoisture booth captivated an audience during its product demonstration.

Universal Beauty held a product demonstration with its popular Jamaican Mango & Lime products.

A representative at Jane Carter Solution assisted a customer.

The Mane Choice Hair Solution showed off one of its latest products from the Ancient Eygptian collection.

House of Cheatham greeted customers with a detailed display and a step-andrepeat backdrop.

OTC Beauty Magazine Editor Jessica De Vault Hale ran into Maggie Ocasio of Bronner Bros. at the event.

Thousands of attendees flooded the show.

Cantu staffers were all smiles at the show.

Maggie Ocasio posed for a picture with her guest.

Staffers at E.T. Browne were excited to be at the World Natural Hair Healthy Lifestyle Event.

A rep with African Pride showed off their latest Moisture Miracle collection.

Will Williams of M&M Products Company was thrilled to be at the show selling products from the new Black Seed Oil collection.

Shoppers were able to shop in the Uncle Funky’s Daughter booth.

The JBS Hair demonstration stage attracted a large crowd of event goers.

Ecoco reps were busy sharing the news about the brand’s new CBD collection.

Throngs of people visited the JBS Hair booth.

Event goers stopped by the JBS Hair booth to see the latest products from Urban Beauty.

Models showed off their Urban Beauty hair at the JBS Hair booth.

Giovanni Cosmetics

CLIPPER TIPS

Sponsored by Andis Co.

The Phat Master Blade is Back!

by Kenny Duncan

The Phat Master blade returns! Since the barbering community has shown enough interest in it, Andis has decided to bring it back. Barbers love it for cut-ting higher up on the head and for delivering longer lengths. Most barbers own one or two Andis Master clippers already, therefore the Phat Master blade can easily be used on an existing Master clipper – maybe even on a Phat Master clipper! The Phat Master blade adjusts from the equivalent of a #1A detacha-ble blade to the equivalent of a #2 detachable blade and works best alongside a Master clipper equipped with a standard blade. Time is money, and the combination of using the two clippers in tandem, working in a series behind each other, offers quality haircutting more efficiently.

Benefits of the Andis Master Clipper with the Phat Master Blade

The Andis Master is one of the most widely used hair cutting clippers on the market. The original Master adjusts from the equivalent of a #000 detachable blade to the equivalent of a #1 detachable blade. When equipped with the Phat Master blade, the Andis Master offers barbers the ability to reduce haircutting times. This is due to the blending abilities of the Phat Master blade vs. switch-ing out attachment combs on a detachable blade clipper. One of the best ex-amples of when to use the Phat Master blade is when you are cutting coarse hair and need more precision than what attachment combs can provide. Using the Andis Master with the Phat Master blade, will allow you to cut higher on the head without having to switch out combs enabling quicker cutting times.

Suggested ways to promote the Phat Master Blade

Andis has a loyal following of hard core barbers who want to invest in quality tools and accessories that help give them an edge. The Andis Phat Master blade is a key product that Andis manufactures to help barbers work smarter. The key to increased sales of the Phat Master Blade is making those barbers aware of your inventory. The Phat Master Blade should be prominently dis-played alongside the Andis Master, Cool Care Plus and Blade Oil in plain sight behind the clerk stationed at the most often used register. Each time a barber or clipper-cutter is at the register, ask “Are you low on Cool Care?” and “Did you know the Andis Phat Master blade is back?” Having that small conversa-tion can increase sales. If the barbering community knows that you stock the Phat Master Blade, they will buy it from your store. For more information about Andis tools please visit andis.com today.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

THERAPY TRENDS

Beauty Super Powers

Both Inside and Out

by Elayne McClaine

Consumers are aware and acknowledge that beauty can be powered from the inside out. There is no longer the suspicion of hocus pocus marketing when it comes to natural ingredients and their ability to deliver efficacy. Superfoods, vitamins, minerals nutraceuticals can be ingested or served up as topical solutions. Studies have been shown that such inside and out treatments improve nail quality, better hydration and improved skin texture. Worldwide industry statistics indicate that beauty dietary supplements are projected to reach $220.3 billion by 2022. Supplements like collagen, algae, probiotics, antioxidants keratin and honey are driving this growth. New studies are proving the impact of ingested beauty solutions and consumers are ready to consume. Natural beauty products and supplements are now mainstream. Consumer want innovative options to work in and on their bodies. They want wholesome natural ingredient stories combined with a modern sense of technology. While collagen and other proteins has been very popular for topical serums, consumers are getting more comfortable with their internal powers. Superfoods and high tech nutra-supplements can be added to morning coffee, smoothies, juices or pills. The effects of ingesting ingredients are now more trusted by consumers. Mineral infusion from jade stones or ground crystals is another emerging source of super beauty powers. The experience of natural therapies are attracting customers. Crystals are believed to restore balance and calm. They are being emulsified into skin care products to add luminescence to a consumer’s skin and spirit. Inside and out, beauty power can also be found in a $45.00 jar of honey if it’s Manuka honey from New Zealand. This product boosts immunity, relieves sore throats when ingested. Topically it improves acne, scars, dark spots and skin infections. Natural beauty is more than a trend. Customers now expect double dose of dual action super beauty power.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Ultra hydration, elongation and slip for simple wash-and-wear styling. EVERY

IS A GOOD HAIR DAY.

African Pride Launches Moisture Miracle Collection Especially for

Kinky, Coily Hair

Moisture Miracle collection uses finest ingredients to replenish and restore moisture to dry hair

SAVANNAH, Ga., May 3, 2018 /PRNewswire/ -- African Pride, a hair care product manufacturer with more than 30 years of experience creating quality, affordable products, introduces its Moisture Miracle collection. A full line of eight natural products, the Moisture Miracle collection was specifically formulated to keep kinky, coily textures moisturized, healthy and manageable through every step of the hair care maintenance and styling routine. With a desire to keep the line affordable, every product in the Moisture Miracle collection is priced at just $4.49 and is available NOW at select Wal-Mart locations and beauty supply stores nationwide.

Moisture Miracle is a “moisture plus” collection adding moisture every step of the washing and styling process. For the new Moisture Miracle collection, African Pride utilizes uniquely crafted blends of the following premium, natural, African ingredients without adding any harsh ingredients:

• Moroccan Red Clay - clarifies hair, improves elasticity

• Flax Seed Oil - defines curls, provides natural hold

• Baobab Oil - restores and strengthens damaged hair, locks in moisture

• Cacao Powder - restores hair, prevents damage

• Aloe Vera - nourishes, heals and protects against breakage and hair loss

• Coconut Water - helps strengthen hair, restores moisture

• Coconut Oil - deeply conditions, hydrates, helps repair hair

• Coconut Milk - replenishes moisture, softens, detangles

• Shea Butter - moisturizes, strengthens and protects

“At African Pride, we understand that women with natural kinky, coily hair textures struggle with two main issues: dryness, which can make hair hard to style and maintain; and finding the right products that work for their unique hair textures,” said Kendria Strong, Director of Marketing. “When developing Moisture Miracle, we looked for quality ingredients that replenished, restored and retained a level of moisture that would provide kinky, coily hair textures with more manageability throughout the entire process of washing, styling and maintaining their hair.”

The eight-piece Moisture Miracle collection includes haircare and styling products:

• Aloe & Coconut Water Detangle & Condition Pre-Shampoo ($4.49; 12 oz.) - Start your wash day regimen with this ultraconditioning pre-shampoo formula that instantly softens and detangles hair with the natural healing and soothing benefits of aloe vera combined with the hydrating properties of coconut water.

• Honey & Coconut Oil Nourish & Shine Shampoo ($4.49; 12 oz.) - Gently cleans hair of dirt and build-up without stripping the follicles of their natural oils. The humectant and reparative

benefits of honey and coconut oil combine to deeply penetrate and hydrate coils and curls.

• Honey, Chocolate & Coconut Oil Nourish & Restore Conditioner ($4.49; 12 oz.) - This penetrating and deep hydration conditioning treatment restores moisture by combining the nutritive properties of honey and coconut oil with the restorative benefits of chocolate (cacao) to strengthen, transform and repair dry coils and curls.

• Coconut Milk & Honey Hydrate & Shine Leave-In Conditioner ($4.49; 8 oz.) - This daily-use, lightweight leave-in spray combines ultra-hydrating coconut milk with replenishing honey so hair is instantly softened, hydrated and shinier.

• Coconut Oil & Baobab Oil Hydrate & Strengthen Leave-In Cream ($4.49; 15 oz.) - Hydrate and strengthen hair with a nourishing blend of coconut and baobab oils. Rich in vitamins and fatty acids, this leave-in cream infuses strands with nutrients, imparts lasting moisture, helps to protect against breakage and adds shine.

• Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream ($4.49; 12 oz.) - This versatile styling cream blends shea butter and flaxseed oil to provide deep moisture, lasting definition and radiant shine, ensuring coils and curly styles are smooth and bouncy with soft hold.

• Moroccan Red Clay & Shea Butter Detox & Soften Heat Activated Masque ($4.49; 12 oz.) - This detoxifying and restorative clay masque uses the clarifying benefits of Moroccan red clay to remove impurities and product buildup on hair. Shea butter replenishes moisture and tames frizz.

• Strengthen & Protect 5 Essential Oils with Vitamin E ($4.49; 4 oz.) - This must-have restorative hair and scalp oil blend uses a nourishing mix of five premium oils (Castor, Grapeseed, Argan, Coconut, Olive) plus vitamin E to replenish natural nutrients, protect against breakage, promote growth and strengthen strands, all while infusing coils and curls with moisture and body.

• In June, Moisture Miracle will also be available nationwide in Dollar General stores.

About African Pride

For 30 years, African Pride has addressed the hair care needs of all hair types and textures whether natural or relaxed with brands like Shea Miracle, Olive Miracle and Dream Kids. African Pride is committed to creating affordable, effective products made from quality ingredients and marketed with integrity and respect. For more information about African Pride’s full family of products, visit AfricanPrideHair.com. You can also join the African Pride conversation on Facebook (@MyAfricanPrideHair), YouTube (@ AfricanPride), and on Instagram and Twitter (@MyAfricanPride). To start your own conversation about the brand, use its official hashtag #FeelingMyPride.

Son of Mario de la Guardia Weds in Florida

OTC Beauty Magazine would like to congratulate Michael de la Guardia and Josie Bass on their recent nuptials. Their wedding was held in beautiful Fernandina, Florida on Saturday, April 21.

Michael de la Guardia is the son of Mario de la Guardia, Jr., the chief executive officer and president of Strength of Nature Global. Mario oversees 12 popular haircare brands in the ethnic beauty realm. His portfolio boasts a combination of heritage and legacy brands and in-house notables, including African Pride, Dream

Kids, ElastaQP, SoyOYL, Beautiful Textures, Profectiv, Relax & Refresh, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, Profectiv Professional, Soft & Beautiful, Soft and Beautiful Botanicals, ProLine and TCB.

OTC Beauty Magazine wishes the happy couple all of the best.

International Association of Women Inducts Diana Kelly Into Its VIP Influencer of the Year Circle

Diana Kelly, Senior Sales Consultant/Independent Owner, is selected for her outstanding leadership and commitment within her profession.

CHICAGO, April 18, 2018 (Newswire.com) - The International Association of Women (IAW) honors Dianna Kelly as a 2018-2019 inductee into its VIP Influencer of the Year Circle. She is recognized with this prestigious distinction for leadership in entrepreneurship. The International Association of Women (IAW) is a global in-person and online networking platform with nearly one million members, 1000+ in person and virtual events, over 100 Local US-based Chapters and International Chapters in several cities in China.

“I’m pleased to welcome Dianna into this exceptional group of professional women,” said IPDN President and IAW Spokesperson Star Jones. “Her knowledge and experience in her industry are valuable assets to her company and community.”

Self-motivated and results driven to succeed, Dianna Kelly is a seasoned professional who has constantly set her goals to keep pace with her highest aspirations for personal excellence. Throughout her career, she has exhibited exemplary teamwork, expertise, integrity, and dedication.

and her knowledge of the company’s products to provide clients with skin care and cosmetic products that best suits their needs. Through online sales and at-home events, Ms. Kelly interacts with her clients, offering them advice and her expertise. Her specialties include bridal looks, makeovers, on-trend looks, Quinceanera, makeup application and hosting mother-daughter parties.

About IAW

Ms. Kelly is Senior Sales Consultant and Independent Owner at Mary Kay, a multi-level marketing company that sells cosmetics. In her role, Ms. Kelly uses her skills in sales and customer service

The International Association of Women (IAW) is a global in-person and online professional networking platform that provides nearly one million women the forum, professional development, and services needed to thrive in an interconnected world. Through 100+ local chapters, International Chapters in several cities in China and 1000+ in person and virtual events, members cultivate valuable connections, develop professionally, and promote themselves and their businesses. Founded in Chicago in 2017, IAW is a division of Professional Diversity Network, Inc (NASDAQ: IPDN), an online network tailored to provide diverse professionals in the United States with access to employment opportunities.

Aesthetic Everything® Beauty Network Launches Brand New State of The Art Networking Website for their Millions of Online Users

The Powerful New Marketing Tool You Can’t Afford to Miss. America’s #1 online beauty network introduces powerful new membership site built to boost your business and make marketing a breeze

SCOTTSDALE, Ariz. (PRWEB) May 05, 2018/New from America’s number one aesthetics industry resource, Aesthetic Everything®, the Aesthetic Everything® Beauty Network Membership website powerfully boosts business without damaging your bottom line. As an accomplished professional in the aesthetic industry, you know that getting your product or service in front of the right audience is key to your success. These days, with social media algorithms constantly in flux and ad prices skyrocketing, that task seems easier said than done. Now, almost a decade in the making, the Aesthetic Everything® Beauty Network Membership website lands you in front of the largest, most relevant audience of top industry influencers in the world, helping you manage your marketing to-do list with one simple click. “We are so excited to launch the best website the aesthetic and beauty industry could ever ask for. Aesthetic Everything is the #1 website helping industry professionals connect and network.” says Vanessa Julia, CEO and Founder, Aesthetic Everything.

Specifically engineered to help you grow your business, the all new membership site is packed with powerful features that get you noticed. Boost your bottom line with an online store front, where you can easily make and track sales of services, products, devices, procedures, beauty brands, event tickets, and so much more. Keep your growing network informed about your business with a page that displays your upcoming events, specials, and new products or services. Build customer trust and loyalty with a profile that includes our simple online rating system and links to your social media. Communicate quickly with clients through our online messaging system, where customers can easily reach out to you on Facebook Messenger with questions or booking requests.

With a reach of over 200 million, Aesthetic Everything® brings together a massive online network of top practitioners and professionals in their field, from plastic surgeons to hair stylists, medical spas to hormone therapy centers. Get your business in front of the right eyes this year and claim your online listing now to take advantage of a deeply discounted price, plus special bonus features, including a one-year featured profile on AestheticEverything.com, an exclusive interview on BeautyWireMagazine.com, four Aesthetic Everything® social media posts to over one million followers featuring your business, and free access to all new feature upgrades on your listing profile. Don’t take chances with your marketing - get your business in front of the world’s largest audience with the help of Aesthetic Everything®. Claim your listing today at AestheticEverythingMembership.com, or risk missing out on the best marketing decision you’ll make this year. Learn more about this powerful new membership experience in a free webinar on Wednesday, May 23. Visit AestheticEverythingMembership.com to register and get ready to boost your business in 2018.

About Aesthetic Everything®:

For almost a decade, Aesthetic Everything® has helped to connect industry leaders in an effort to build the largest network of aesthetic professionals in the world. Today, they are the number one promotion source for all aesthetics industry events and information, and the creative minds behind the annual Aesthetic Everything Beauty Expo and much-anticipated Aesthetic Industry Awards. America’s premier resource for growing and connecting top industry professionals and their businesses, Aesthetic Everything® is trusted by more than 200,000 subscribers and over one million followers. Visit AestheticEverything.com to learn more.

Festival Beauty Trend Recap With Tips From L’Oréal Paris Celebrity Makeup Artist Sir John

NEW YORK, May 3, 2018 /PRNewswire/ -- Year after year, music festivals prove to be the perfect outlet to discover and try on the trendiest beauty looks. The 2018 festival season revealed hair and makeup to fawn over for future festival inspiration and statement-making spring and summer looks. As seen on attendees and performers, bright eyes, colorful hair, and nude lips reigned supreme as some of the hottest trends to emerge this season.

IRIDESCENT SKIN

Shimmery skin dominated fields and stages alike. To get the look, prep the skin with Infallible Glow-Lock Illuminating Primer. Next, layer True Match Lumi Glow Shimmerista Highlighting Powder on top of matte foundation and blush to create more dimension. Finish with Infallible Pro-Sweep & Lock Loose Setting Face Powder to help blur lines and pores for a smooth finish. For a more subtle glow, use True Match Lumi Glotion Natural Glow Enhancer. L’Oréal Paris Celebrity Makeup Artist, Sir John was on the scene and praises this shimmery lotion for its ability to hydrate and leave the skin radiant for an all-over, fresh, natural glow.

hues to bring out natural radiance for women with darker eyes; use Infallible Pro-Last Liner in Cobalt paired with Infallible Paints Eyeshadow in BRB Blue or Infallible Paints Eyeshadow in Mint Detox. For lighter eyes, play with purple and brown shades to make the eyes more vibrant.

RAINBOW HAIR

This year’s beauty trends confirmed that hair is a ubiquitous “mane” staple at festivals. Most popular were colorful strands and bright roots. Use Colorista 1-Day Sprays for bold looks without the commitment. Hold the can 4-6 inches from dry hair and spray.

Beach waves and braids were also a 2018 style must-have. To lock hair in place from day to night - but still ensure it has natural movement - use Elnett Precious Oils Satin Hairspray. The ultrafine mist leaves the locks shiny and offers protection against the dessert humidity.

All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.

About L’Oréal Paris:

BOLD LIDS

The music performances are the reason most people flock to festivals, and the beauty looks on stage did not disappoint; Sir John identified bold, statement eyes as this year’s go-to look. He always turns to cult-favorite mascara, Voluminous Lash Paradise Mascara to define his clients’ lashes, and this year directed beauty-mavens to flank their fringe with a glittery lid. Try eyeshadows from the Crushed Foils Collection (available exclusively at Walmart stores nationwide and Walmart.com). He recommends applying eyeshadow with his finger to get a bolder, metallic look.

When eye is the focus, Sir John typically finishes off with a nude lip. “With a metallic and over-the-top lid, opt for a pinky-brown lip. I am loving Infallible Pro-Matte Les Chocolats Scented Liquid Lipstick for its long-lasting, matte color.” says Sir John. Many attendees and performers also turned to bright lids to punch up their festival look. Sir John recommends blue or green

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L’Oréal Paris’iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

COSMOPROF NORTH AMERICA ANNOUNCES EXCLUSIVE COLLABORATION WITH

FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING

Student Challenge to Showcase Connected Beauty Concepts in 2050

Las Vegas, NV (April 04, 2018) – Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-tobusiness beauty event in North America, is proud to announce a special collaboration with the FIDM/Fashion Institute of Design & Merchandising that reinforces innovation and continous education in the ever-evolving world of beauty. Beginning midApril through mid-June 2018, FIDM undergraduate students will be challenged to create a connected beauty concept for 2050. Finalists concepts will be featured exclusively at Cosmoprof North America, taking place this July 29th-31st at the Mandalay Bay Convention Center in Las Vegas, NV.

“We are thrilled to work with FIDM on this unique project,” says Daniela Ciocan, Marketing Director at CPNA. “Not only do we have the opportunity to support the next generation of beauty industry professionals but we also get to share their futuristic concepts to our forward-thinking beauty lovers at our upcomming event.”

The “Challenge” is meant to give students firsthand experience with international companies and provide an engaging way for them to build key business skills. Five teams, each focused on one beauty category and consisting of one graphic design and one beauty marketing student, will be asked to consider what smart packaging look like in 30+ years. What kind of formulation or delivery system will the product have? Students will be required to answer these questions as well as how the product will ultimately look and be displayed.

“We always seek out collaborations and opportunities that are inline with our school’s mission and can enhance the experience for our students,” Says Tina Perez, Director Beauty Industry Mnagement. “The challenge CPNA gave our students will benefit them beyond measure but it’s also thrilling to know these concepts could spark further innovation and potentially fuel the next big beauty tech solution.”

All participants will walk away with invaluable exposure and industry insight; however, one team will also take first place and receive monetary compensation, VIP entry at CPNA 2018 and tailored networking opportunities. The top concept will be determined through public social voting from June 16th through

July 6th, 2018. To stay abreast of all program happenings, make sure to follow @COMSOPROFNA on Istagram and Facebook. The winning concept will be presented onsite at CPNA 2018 during the Beauty Innovation Awards & Design Reception on Monday, July 30th, 2018. Event attendees can also learn more about the finalists concepts during a 30-minute conference session earlier that same day.

For general information, visit: www.cosmoprofnorthamerica.com Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

ABOUT COSMOPROF NORTH AMERICA

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).

Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.

BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty. org or call 800.468.2274 (480.281.0424) to learn more. www. probeauty.org

Alba Botanica® Do Good, Do Beautiful Grant Program Announces Winners

Do Good, Do Beautiful was created with the intent to empower women; the addition of the grant program furthers this goal by awarding organizations grant funds to two female-led organizations grant funds

LAKE SUCCESS, N.Y., April 24, 2018 /PRNewswire/ -- The Alba Botanica® brand proudly embodies its mission to “Do Beautiful,” with their Do Good, Do Beautiful campaign. Founded in 2017, the campaign represents pillars the Alba Botanica® brand stands for: female empowerment, environmental sustainability, animal rights and rescue as well as empowering fearless females who take the reins, create legacies, and are unafraid to start a revolution. By using only botanical-based, natural and 100% vegetarian ingredients, Alba Botanica® brand consistently “does beautiful” by reducing its environmental footprint whenever possible. Determined to continue “doing good,” the brand has now introduced the Do Good, Do Beautiful Grant, which was set in place to further empower, encourage and inspire fearless females.

The Do Good, Do Beautiful campaign launched through a series of videos that journeyed through the lives of five remarkable women. The women featured were dedicated and determined to empower those around them by creating positive change in the world. Each woman delves into her story, showcasing how she impacted the world around her and how her values help Alba Botanica® communicate the brand message in a unique, impactful way.

Being a brand that strives to support female leaders, Alba Botanica® brand implemented the Do Good, Do Beautiful Grant Program. The Grant Program was designed to empower two female-led non-profit organizations that embody the brand’s long-standing mission to “Do Good” and support them with a donation to create, expand, or sustain a project in their non-profit organization. The inaugural panelists listed below reviewed over 250 heartfelt and powerful entries, which made their decision to award the grants even more challenging.

Panelists:

• Hilarey Benda: An animal lover through and through, Hilarey easily has one of the best jobs in the world—Founder and President of Beople’s Buddies, a non-profit with the mission to rescue and rehabilitate abandoned cats and dogs. Hilarey works tirelessly to ensure every animal receives all the love and snuggles it deserves.

• Lauren Galley: A modern-day superwoman and fearless female, Lauren eats, breathes and sleeps girl power. At just 22 years old, she’s an award-winning mentor, author, and founder of Girls Above Society, a non-profit dedicated to empowering tween and teen girls to feel confident and positive as they face pressures from today’s media-driven society.

• Marguerite Nesteruk: Marguerite is a part-time urban farmer, school garden-to-table teacher, and botanist residing in Los Angeles. This former fashionista now spends her days with kindergarteners to 5th graders, teaching them hands-on lessons in their school’s garden.

• Ying Chu: Ying is the Executive Beauty Director at Glamour, where she oversees all aspects of the editorial process for the publication’s beauty content. Ying also contributes her expertise to notable media outlets such as The New York Times, New York Magazine, The Today Show, and Good Morning America.

The award-winning female-led organizations were Emilee Spear of Rusty’s Angels Sanctuary and Kat Welton of The Barn for Equine Learning, each beneficiaries of $15,000. Emilee and Kat can now create, expand, or sustain projects at their organizations with these grant funds. “I think the Do Good, Do Beautiful Grant Program is an excellent program to help girls find their voices at a very important time. Times are changing, and to have a grant program recognizing women for working hard and doing good will motivate so many more women to step out of their comfort zones and do something meaningful and impactful with their lives,” said Emilee Spear of Rusty’s Angels Sanctuary. “I want to thank Alba Botanica® and the Do Good, Do Beautiful Grant Program,” said Kat Welton. The Barn for Equine Learning is honored to be a part of such an amazing group of women and thrilled to have been selected as a winner. The Barn had a great need, selecting a volunteer coordinator, and the brand’s grant program filled this need. Alba Botanica® brand is supporting fearless females in the world and because of the brand’s support our Barn will grow in a big way,” said Kat Welton. Emilee and Kat are a true inspiration to women everywhere and Alba Botanica® brand hopes the grant program will help them continue following their dreams.

“Alba Botanica® brand DNA has always been rooted in this idea of doing beautiful – for the environment, for animals, and most importantly, by helping women Do Beautiful for themselves and each other,” said Sarah Galusha, Senior Director of Marketing for the Alba Botanica® brand. “We’re so inspired by women like Emilee and Kat who chose careers that have them doing beautiful every day. It makes us proud that we can contribute in our own small way to helping other women live their values by choosing products that are better for them and the world around them.” Join us in celebrating these women as we watch the campaign launch in March 2018. To learn more about the Alba Botanica® brand, visit us at: www.AlbaBotanica.com and connect with us on social at @albabotanica and #albabotanica

ABOUT THE ALBA BOTANICA® BRAND: Alba Botanica® products contain 100% vegetarian ingredients and are made with vitamins, plant emollients and therapeutic botanicals for optimum beauty benefits. The Alba Botanica® brand range includes: Hawaiian skin care, hair care and spa treatments; Even Advanced™ skin care; ACNEdote™ acne skin care treatments; Very Emollient™ body lotions, bath and shower gels, cream shaves and foam shaves; Good & Clean™ facial cleansers; Fast Fix beauty treatments; a full range of suncare products and deodorant sticks.

The Hain Celestial Group, Inc.

The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe, Asia and the Middle East. Hain Celestial participates in many natural categories with

well-known brands that include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi’s Organic Bakery®, Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Better Bean™, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Yorkshire Provender™, Johnson’s Juice Co.®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Clarks™, Robertson’s®, Frank Cooper’s®, Linda McCartney®, Lima®, Danival®, Happy®, Joya® Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com.

The cream of in-cosmetics’ innovators revealed

in-cosmetics Global, Amsterdam, 17-19 April, Innovation Zone Awards 2018

in-cosmetics Global last night unveiled the winners of its Innovation Zone Best Ingredient Awards 2018 – a celebration of the most cutting-edge personal care ingredients that have been launched in the past six months.

Ingredients businesses large and small battled it out for Gold, Silver and Bronze places across five categories – Best Active Ingredient, Best Functional Ingredient, Green Ingredient, Make Up Bar Award and the Sensory Award. Judged by some of the industry’s foremost experts, the awards are highly respected around the world and demonstrate the fantastic innovation that is on display at in-cosmetics Global. This year’s winners are as follows:

Best Active Ingredient

Gold: Mibelle Biochemistry – MossCellTec™ No. 1

Silver: RAHN AG – SEBOCLEAR-MP

Bronze: SILAB – ECOBIOTYS®

Best Functional Ingredient

Gold: Evonik Nutrition & Care GmbH – RHEANCE Glycolipids

Silver: NIKKOL GROUP NIKKO CHEMICALS – AUROVISCO™ CS

Bronze: Vantage Specialty Ingredients, Inc. – Desert Milk™

Green Ingredient

Gold: Lessonia – Fucoreverse

Silver: IFF Lucas Meyer Cosmetics – Bio ForeXtra, Borealine®

Expert

Bronze: DKSH – Marine Bamboo TG

Sensory Bar Award

Gold: Elementis – RHEOLUXE Rheology – Come Play With Us

Silver: Givaudan – The Sensory Fusion

Bronze: IFF Lucas Meyer Cosmetics – SOS: Solutions Offering Sensoriality

Make Up Bar Award

Gold: Cosmetic Bioglitter Pure – Ronald Britton

Silver: NAGASE Personal Care - Long Lasting Matte Concealer Bronze: Inspired by Naturality – MIYOSHI EUROPE

On winning Gold in the Best Functional Ingredient category, Dr Hans Henning Wenk, Head of R&D Biobased Materials at Evonik, said: “We are absolutely amazed to win. We have put so much energy into the development of this ingredient for six years – I think it is a breakthrough. We are launching this new technology for the first time and so to get this recognition is fantastic – there will be more to come from Evonik!”

Gold Best Active Ingredient category winner Dr Fred Zulli, Head of Business Unit Biochemistry at Mibelle Biochemistry, said: “We are so happy and surprised to have won this award. It is so difficult to succeed in this competition when there are so many great ingredients around.”

Belinda Carli, in-cosmetics Global’s Technical Adviser and awards judge, commented: “This year’s entries were truly remarkable and the level of innovation in personal care ingredients continues to astound me every year.

“in-cosmetics Global is a hotbed for creativity and many suppliers choose to launch their latest products at the event, which makes selecting the best of the best so much harder. The Innovation Zone Best Ingredient Awards reward excellence and I am excited to see some of the incredible formulations that will be created by manufacturers using these products over the coming months.”

For more information visit the show website: http://www.incosmetics.com.

PEOPLE

Francesca Raminella is the new executive vice president of global professional and prestige for JD Beauty, parent company of WetBrush and BioIonic. Most recently, she served as president at ghd North America, where she grew sales exponentially in three years and established retail partnerships with luxury companies such as Neiman Marcus, Saks and Space NK.

Prior to that, she held senior vice president and general manager roles at Matrix, where she oversaw sales, marketing, finance, education and human resources. She has also served in leadership roles at Revlon and Proctor & Gamble Italia. WetBrush CEO Jeffrey Davidson said, “Francesca’s knowledge and experience will enhance our rapidly growing business. We are committed to nurturing our professional and prestige beauty business and we couldn’t have a more well-rounded, proven executive than Francesca to do the job. Our future is brighter with her on board.”

Francesca adds, “JD Beauty and its BioIonic and WetBrush brands are poised for aggressive growth. I see endless possibilities for our stylists, partners and clients alike.”

In September 2017, JD Beauty acquired the BioIonic line of professional electrical beauty appliances. JD Beauty’s salon heritage is a cornerstone of the brand, and Francesca’s appointment to the leadership team further strengthens the company’s increasing investment in their professional and prestige divisions. For more information, visit wetbrushpro.com.

TRENDS

Chris Crellin joins The Kirschner Group, Inc. as a director of business development, focusing on internet accounts. Chris graduated from the University of Southern California and is the CEO and founder of the American Influencer Association, creating a platform to honor beauty’s greatest contributors of social media. Previously, he ran an ecommerce retail store in the fashion industry.

“I am thrilled to have Chris join our team. I look forward to the opportunity and growth he will bring to our company,” comments Harlan Kirschner, CEO of The Kirschner Group.

Visit kirshnergroup.com

Outside of the professional beauty channel, the face of beauty retailing continues to change, with new brick-and-mortar approaches plus more competition from online disrupters, such as Amazon,according to the new edition of Kline’s Beauty Retailing: U.S. Channel Analysis and Opportunities.

The report examines beauty retail channels and new formats along with strategies undertaken by various beauty retailers and brands. One of the overriding themes so far is that brick-and-mortar beauty retail is quite alive and growing— but it’s changing, with retailers in all physical channels installing digital components in a continual merger of online and offline retail. In addition, retailers in all channels continue to seek out new on-trend products and brands with a specific emphasis on the hot areas of natural and Korean beauty.

Walmart upped its beauty game, as it tests an upgraded beauty department with digital interactions, upscale fixtures, new brands and on-trend products. iPad installations help educate consumers about trends and how to achieve on-trend looks. Target rolled out enhanced beauty departments that zero in on trends. Beauty is displayed in a more open layout with branded shops and categories plus niche brands. Target also expanded its beauty concierge program with brand-agnostic beauty experts to more locations. For more details, reach Vera Sandarova, marketing manager, at vera.sandarova@klinegroup.com. Visit klinegroup.com.

SHOW

WHEN WHAT WHERE CONTACT

June 2-3

June 2-4

June 3-7

Professional Hair & Makeup Exposition Los Angeles, CA 503-908-7766, phamexpo.com

Premiere Orlando Orlando, FL 800-335-7469, premiereshows.com

ECRM/EPPS Skin, Bath, Cosmetics, Natural Las Vegas, NV 440-528-0427 , ecrm.marketgate.net

June 4 Cosmetologists Chicago First Mondays: Chicago, IL americasbeautyshow.com Color Edge Hands-on Workshop

June 4-7

ECRM/EPPS Hair Care & Multicultural Hair Las Vegas, NV 440-528-0427 , ecrm.marketgate.net

June 5-6 6th Anti-Ageing Skin Care Conference London, England summit-events.com

June 6-7 CosmeticBusiness 2018 Munich, Germany cosmetic-business.com/en

June 9-11 Hair Expo Australia Melbourne, Australia hairexpoaustralia.com

June 10

June 10-11

Professional Beauty Belfast Belfast, Ireland professionalbeauty.co.uk

BarberCon powered by BarberShopConnect Maspeth, NY l ee@barbershopconnect.com, barbershopconnect.com

June 10-12 Strategies MasterMind: Summer Session Centerbrook, CT strategies.com

June 10-13

ECRM/EPPS Latin America Health/Beauty Miami, FL 440-528-0427 , ecrm.marketgate.net

June 11 National Aesthetic Spa Network Event Nashville, TN http://nasnpro.com/event/

June 12-14 EastPack 2018/HBA Global Expo & Conf. New York, NY eastpackshow.com

June 13-15 In-Cosmetics Korea Seoul, Korea korea.in-cosmetics.com

June 14-15 The Future of Beauty Miami, FL innocosevents.com Conversational Marketing and AI

June 17 DTX Barber Battle Expo Dallas, TX https://www.eventbrite.com/e/dtx-barberbattle-expo-tickets-40725610397

June 21-22 Makeup in Paris Paris, France https://makeup-in-paris.com

June 23-25 8th Texas Int’l Hair & Trade Show Mesquite, TX texashairshows.com

June 23-25 International Beauty Show (IBS) Las Vegas Las Vegas, NV 800-496-9861, ibslasvegas.com

June 23-25 Int’l. Esthetics, Cosmetics & Spa Conference Las Vegas, NV 800-498-6984, iecsc.com

June 24-25 Keune Texture Scottsdale, AZ keuneeducation.com

June 24-25 American Board of Certified Haircolorists Los Angeles, CA 310-547-0814, haircolorist.com Annual Energizing Summit

JULY

July 1-5 Paris Fashion Week—Haute Couture Paris, France mbfashionweek.com

July 7-9 Nail Tech Event of the Smokies Gatlinburg, TN nailtechevent.com

July 8-9 Keune 1922 by J.M. Keune Atlanta, GA keuneeducation.com

July 9-12 Cosmobeauté Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com

July 14-15 Hair Art-A-Con Las Vegas, NV info@mobilesalonexpo.com, mobilesalonexpo.com

July 14-17 American Assoc. of Cosmetology Schools Las Vegas, NV 800-831-1086, beautyschools.org CEA & AMP Annual Convention

July 16-19 ECRM/EPPS Sun Care Miami, FL

440-528-0427 , ecrm.marketgate.net

July 17-19 ECRM/EPPS Personal Care, Grooming, Travel Miami, FL 440-528-0427 , ecrm.marketgate.net

July 22-23 Keune Cut and Color Collaborative Atlanta, GA keuneeducation.com

July 28-31 PBA Beauty Week Las Vegas, NV probeauty.org/beautyweek/

July 28 City of Hope Spirit of Life Las Vegas, NV cityofhope.org/giving

July 28-30 Beacon by Professional Beauty Assoc. Las Vegas, NV probeauty.org/beacon

July 29 PBA Business Forum Las Vegas, NV probeauty.org

July 29 North American Hairstyling Awards Las Vegas, NV probeauty.org/naha

July 29-31 Cosmoprof North America Las Vegas, NV cosmoprofnorthamerica.com

July 30 ICMAD CITY Awards Dinner @ CPNA Las Vegas, NV icmad.org

July 29-30 Keune Correct It Atlanta, GA keuneeducation.com

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636 LOS

GET 1 CASE OF YOUR CHOICE. (BN2531, 2532, 2522, 3285, 3273, 3220) BUY ANY 4 CASES OF (BN2531, 2532, 2522, 3285, 3273, 3220)

AFAM

www.afamconcept.com

Ampro Industries

www.amprogel.com

Andis Co. ......................................................................................

www.andis.com

Brock Beauty

www.hairfinity.com

Carol’s Daughter

www.carolsdaughter.com

Conair

www.conair.com

Cosmoprof

www.cosmoprofnorthamerica.com

Coty

www.wella.com

DeMert

www.demertbrands.com

DevaCurl .............................................................................................

www.wella.com

www.dreamworldproducts.com

www.palmers.com Eden Bodyworks

www.edenbodyworks.com

www.fantasiahaircare.com

www.giovannicosmetics.com

www.goldnhothair.com

www.hotus.com

Reader Feedback

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of your top-selling natural products?

가장 많이 팔리는 내추럴 제품들은 무엇인가요?

• Are there more shoppers looking for products with natural ingredients in your store?

상점에 내추럴 성분이 들어 있는 제품을 찾는 고객들이 더 많아지고 있나요?

• How do you display your natural products?

내추럴 제품들을 어떻게 진열을 하고 있나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Hairfinity Candilocks Chewable Hair Vitamins

Hairfinity Candilocks Chewable Hair

Vitamins are a convenient way to get your daily dose of hair vitamins. Key ingredients like Biotin, Horsetail, Inositol and Choline have been combined with other bioactive vitamins, minerals and nutrients for a formula designed to promote healthier, stronger, longer hair.

This vegetarian formula is made with natural cherry flavoring and no artificial coloring. For all hair types.*

Other Key Ingredients:

• Vitamins A and D promote healthy hair and scalp with their antioxidant properties.

• Pantothenic Acid for stronger hair follicles.

• Vitamin B12 to oxygenate scalp and hair follicles.

• Biotin supports existing hair growth, keratin production, and increases hair elasticity.

• Additional ingredients include: Vitamin B6 and C, Folic Acid and Calcium.