We take a look at the Top 5 Nail
Coloring Your Hair Safely at Home
Hair color is the hottest hair accessory. New technologies in today’s hair coloring offer easy-to-apply formulas. However, the decision to change your hair color should involve an understanding of hair color formula, as well as your hair color goal.
How to Permanently and Safely Color Relaxed Hair Part 2
By Dr. Edward Tony Lloneau
When it comes to dying African American hair, there are many caveats to consider. We continue our story on how to safely color Black hair and explore the challenges that come with dying gray and virgin hair.
릴렉싱한 머리카락을 안전하게 영구 파마하는 방법 Part 2
아프리카계 미국인들이 염색을 할 때 주의해야 할 점들이 여러
가지가 있습니다. 따라서 흑인의 머리카락을 어떻게 안전하게
염색할 수 있는지 그리고 흰머리와 버진 헤어를 염색할 때 어떤
어려움이 있는지도 설명해 드리고자 합니다.
ON THE COVER:
The Creme of Nature Plex Breakage Defense collection is a 3-step bond-mender system that reinforces weak and brittle bonds to strengthen against breakage and damage.
Customers will love this collection’s ability to revive their damaged tresses and impart unbelievable shine to their hair. Availble now at Jinny Beauty Supply.
Learn more about the new collection on page 80 or visit www.cremeofnature.com
36
4 Ways to Effectively Attract a Diverse
Having a Variety of Diversity at Your Company Can Have a Big Impact on Your Success
By Jeremy EskenaziIs your team diverse? Do you invest to ensure your team reflects the needs and attitudes of your customers and clients? They need to reflect the communities your employees live, work in, and provide services to. When a lot of people think about diversity, they focus on gender, ethnicity, and age. These are important to keep focus on, for sure, but there is another kind of diversity that is often overlooked. This is diversity of thoughts, background, and experiences. If elements of the latter are missing in your organization, it’s likely that everyone thinks the same way; and new ideas, new ways to problem solve, and innovation may be stunted. In order to effectively attract diverse candidates, here are four success practices that have been effective:
다양한 인재를 채용하는 4가지 효과적인 방법
여러분의 팀에는 다양성이 존재합니까?
여러분의 팀이 소비자와 고객이 원하는 것과 취향에 맞출 수 있도록
투자하고 계십니까? 팀에서는 여러분의 직원들이 생활하고 일하고
서비스를 제공하는 지역 사회에서 원하는 것을 반영할 필요가
있습니다. 많은 사람들은 다양성 하면 흔히 성별이나 인종이나
연령 측면을 떠올립니다. 물론 이런 것들도 중요하게 여기기는 해야 하지만 우리가 흔히 간과하는 면들도 있습니다. 바로 생각과 배경, 경험의 다양성입니다. 조직 내에서 이러한 것들이 다양하게 공존하지 않는다면 모든 사람들이 같은 방식으로 생각하게 되어 새로운 아이디어와 새로운 방법으로 문제를 해결하는 능력과 혁신은 저해될 것입니다. 다양한 직원들을 뽑기 위해 필요한 4가지 효과적인 방법을 알아보도록 하겠습니다.
One-on-One Meetings Matter More Than You Know
By Kate ZabriskieWithout trying too hard, it’s easy for many managers to compile a long list of reasons not to meet with the people they supervise. And guess what? The volume of reasons does not outweigh the value and importance of a regularly scheduled tête-à-tête with a direct report. If used correctly, over time, managers and employees can enjoy many benefits by meeting one on one. Here’s why.
일대일 미팅은 생각보다 중요합니다 관리자들이 자신들이 감독하는 사람들과 만나지 않으려고 댈 수 있는 핑계는 정말 많습니다. 미팅을 갖기 위해서는 특별한 노력이 필요한 것입니다. 하지만 그렇다 하더라도 직속 직원과 일대일로 정기적으로 만나는 것은 정말로 중요합니다. 일태일 미팅은 잘 활용만 하면 관리자와 직원 모두에게 많은 유익을 줄 수 있습니다. 여기에 그 이유를 설명하였습니다.
40 Stalled Sales?
Get Unstuck by Engaging in a Strategic Market Analysis
By Jill J. JohnsonIf you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target market. The second is determining if your sales and promotional approaches are ineffective. While there may be complicating factors beyond your control, most of the time a sales slowdown can be attributed to one or both issues. This type of analysis reviews your demographics, competitors and the effectiveness of your marketing messages to provide a comprehensive evaluation of the demand potential for your business. When combined with a marketing audit, you have a powerful opportunity to turnaround your sales.
저조합니까? 전략적인 시장 분석을 통해 상황을 벗어나십시오 판매가 저조하여 어려움을 겪고 계시다면, 상황을 개선하기 위해
매우 중요한 두 가지 영역을 확인해 보셔야 합니다. 첫 번째는 타깃 시장의 변화로 인해 판매가 저조하게 된 것인지 분석하는 것이고, 두 번째는 여러분의 판매와 홍보 방식이 효과적이지 못했는가를 분석하는 것입니다. 물론 통제가 불가능한 복잡한 요인이 있을 수도 있지만, 대부분의 경우 이 두 가지 요인 중 하나로 인해 판매가 저조하게 되는 경우가 흔합니다. 이러한 분석을 통해 인구학적 데이터와 경쟁 업체와 여러분이 사용하는 마케팅 메시지의 효율성을 점검해 보면 여러분의 사업을 위해 잠재적으로 필요한 점이 무엇인지 전반적으로 이해할 수 있습니다. 또한 마케팅 평가도 함께 실시한다면 판매를 개선시킬 수 있는 확실한 기회를 마련할 수 있습니다.
The International Beauty Exposition welcomed throngs of professional beauty distributors and OTC retailers in Las Vegas.
Korean
Advertising
Contributing Writers:
tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com
Columnists: Kenny
by Jessica De Vault Hale
There’s a reason why our Color issue is always in March. It’s the start of the spring. That means warmer weather, flowers in bloom and tons of beautiful colors in nature and beyond. We spend much of the winter in darker tones, and most change their look to match the moodiness of the colder months. But in the spring, we rejoice at the sight of vibrant, green grass and bountiful floral motifs. Those beautiful hues are going to be the catalyst for your customers to change their hair color for the new season.
These days, there is a slew of colors on trend. Pastels and mermaid hues continue to be popular, while silver foxes embrace their gray strands even more. Maintaining these rich, new shades will also be a priority. So when stocking up on various box colors for your customers, don’t forget to include a variety of products that will protect freshly-dyed hair. Not sure which products customers are seeking? You’ll get tons of inspiration with the roundup of our favorite color products in the Marketplace column on page 14.
Don’t just limit yourself to investing in permanent and semi-permanent box colors. Temporary colors are just as hot amongst shoppers. Softsheen-Carson offers tips on how to sell temporary and color sprays on page 22. And if you’re just unsure of how to navigate the wonderful world of at-home hair coloring, Crème of Nature shares the basics on how to safely color hair at home and how you can guide your customers in the purchasing process to make the best decisions for themselves on page 52.
3월만
그러한 색상을 선호합니다. 하지만 봄이 되면 푸르른 잔디가 돋아나고 다양하고 아름다운 꽃들이 피어납니다. 이처럼 아름다운 색상이 넘쳐나는 봄이 되면 고객들은 새로운 계절을 맞이하여 머리의 색상도 바꾸고 싶어 합니다.
요즘에는 인기 있는 색상이 매우 다양합니다. 파스텔 톤과 머메이드 색조가 계속 인기를 얻고 있으며 회색 톤의 실버 폭스 색상도 인기가 있습니다. 하지만 이러한 색상을 보존하는 것도 중요한 문제입니다. 따라서 고객들을 위한 다양한 컬러의 염색 제품을 구비하면서 염색한 색상을 보호해 주는 제품들을 구비하는 것도 잊지 마시기 바랍니다. 고객들이 어떤 제품을 원하는지 잘 모르시겠다고요? 14면에 있는 마켓플레이스 기사를 통해 가장 인기 있는 염색 제품이 무엇인지 아이디어를 얻으실 수 있습니다.
There are a lot of opportunities to take advantage of the change in season. I hope you’ll let the spirit of spring encourage you to try something new with your shoppers, as well.
invest in for your inventory, don’t be afraid to fine tune your basics. These general merchandise items are what will keep your shoppers coming back, time and time again.
Jessica De Vault Hale EDITOR
영구 혹은 반영구 염색 제품에만 투자하지 마세요. 일회용 염색 제품도 요즘 정말 인기가 많습니다. 22면에서는 소프트신-칼슨(SoftsheenCarson) 사에서 일회용 헤어 스프레이 제품을 판매하는 팁을 알려 드립니다. 또한 집에서 염색하는 방법에 대해 잘 몰라 망설여지신다면, 52면의 기사를 통해 크림 오브 네이처(Crème of Nature)에서 알려 주는 집에서 안전하게 염색하는 방법과 고객들이 최선의 구매 선택을 하도록 도울 수 있는 방법에 대해 알아보실 수 있습니다.
계절의
SCIENTIFICALLY PROVEN TO INCREASE HAIR STRENGTH UP TO
With spring right around the corner, you can be sure that your customers will be looking to change their hair color. There are tons of products available to help accentuate your existing hue, make subtle changes or create a brand new look. Check out our 12 picks to help your shoppers upgrade their hair color.
When you bleach and lift color from your hair, it can raise the hair cuticle. The result: it can make it difficult for your delicate tresses to retain moisture. That’s where the Bonfi Naturals Moringa Cuticle Sealer Leave In Conditioner comes in. Not only does it seal hair cuticles, but it also hydrates each strand.
When the goal is to cover gray hair easily, the BIG EZ Color Kit For Men comes in handy. Male customers enjoy this product for not only hair dying but for use on the beard, as well. It’s no drip and no stain formula makes it a favorite among many men.
When spray-on color isn’t your speed, colored Toppik Hair Building Fibers may be a great option. Tiny fibers can be sprayed onto the hair to give the appearance of fuller hair and can work as a fantastic touch-up between colorings. Plus, it is resistant to wind, rain and perspiration.
When hair is dull and lifeless, a boost of color can often invigorate it. Using henna to achieve this can be even better as it can add vibrancy to the hair. That’s why many shoppers love the Colora Henna Powder. This product adds a subtle color, but the highlight it provides can be just the change the hair needs to turn heads.
When you have pesky gray hairs that are difficult to cover, reach for the Cover Your Gray 2-in-1 Hair Color Touch-Up Wand. With this doubleended tool, you can use a precision tip to pinpoint specific areas and a wand brush to cover more strands.
Having thinning hair can make anyone feel self-conscious. Sometimes, the best way to spice up our hair color is to find a shade that matches our existing color and that covers fine strands. The Jerome Russell Hair Color Thickener Spray does just that. With a few sprays, thinning hair is filled in, giving the appearance of fuller and thicker hair.
You can’t apply hair color with your bare hands. The chemicals can stain your skin and take a long time to remove. Keeping Latex Gloves in stock ensures that your customers never have to worry about getting unwanted color on their fingertips.
Ready to add a little sparkle and highlight to your hair? The J2 Hair Mascara with Pearl is the perfect product for adding pops of color to hair, without having to undergo a chemical process. It can be applied easily and washes out with shampoo.
Who says your favorite braiding styles can’t have some fresh new color? With the Queen B Colored Braiding Hair, you can add several brilliant hues into your style with great ease.
Clairol Jazzing Temporary Hair Colors are the perfect way to add color without the permanency. This color can be temporary when applied without heat or semi-permanent when used with heat. This ammonia and peroxide-free product can be used on natural hair and be applied to freshly relaxed hair, as well.
Preparing your hair for color is just as important as how it’s maintained after color is applied. When you use the Aphogee Two-Step Protein Treatment, you not only strengthen the hair in advance of your color appointment, but this product can also result in 30% less color fading after 10 shampoos; extending the life of your hair color.
For something a little more permanent, a box color may do the trick. The Revlon Colorsilk Beautiful Color Hair Color offers high-intensity color with the dimension and definition that we seek from professional colorists. It also offers 100% gray coverage, which will be a plus for many shoppers.
While many people prefer to go to their hairstylist to change their hair color, others are keen on doing it themselves at home. Boxed hair colors are typically the best way to inexpensively upgrade their hair color on their own. However, some want to try a fun color for just a day or so. That’s where temporary spray colors come in.
How do you get shoppers interested in temporary spray colors and increase the purchase of these products?
“When choosing a spray color to sell, I’d recommend the Dark & Lovely Go Intense Sprays. These are temporary colors in a spray can, so they’re a little bit different than your everyday box color. It allows customers to have a temporary pop of color inspiration, to spice up their look and add a pop of shine; but this isn’t a long-term spray. We have golds, silvers, purples, and blues. Those are our top colors, but we have a total of nine colors. These colors are ideal for a special occasion or event, for adding that extra sparkle.
It can be sprayed on the hair and washes right out. These sprays are vibrant, and they are a bit different than other color sprays that you may see. They are specifically for African American hair. So when you’ve done your
twist out, and you spray this on the hair, it won’t revert your curls or revert your straight look. It allows you to keep your style and style your hair after you put it in.
When merchandising, you want to put the sprays out in front for your customers, so they can grab one and see if they want to try one at home. Pick one or two colors for the season and put it on the end of an aisle, where it’s quick and easy to see and get. It’ll definitely catch your customer’s eye.
Also, try putting the sprays out for different holidays. For Valentine’s Day, rose gold is the perfect way to create a perfect look for your date night.”
Melissa Hughes Director of Global Marketing Operations of Softsheen-CarsonIf you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the April issue!
많은 사람들은 염색을 하려고 미용실에 가는 것을 선호하지만 집에서 하기를 원하는 사람들도 있습니다. 시중에 판매되는 박스
형태의 염색약 제품을 사용하면 비싼 비용을 들이지 않고 염색을 할 수 있습니다. 그런데 어떤 사람들은 시간을 들이지 않고
곧바로 염색을 하고 싶어 합니다. 그렇게 해서 일회용 스프레이 염색 제품이 나오게 되었습니다.
“판매하기 좋은 스프레이 컬러 제품을 추천해 드린다면 Dark & Lovely
Go Intense Sprays가 있습니다. 스프레이 캔 안에 일회용 염색 약이
들어 있는데요, 박스에 들어 있는 시중 염색약 제품과는 약간 차이가
있습니다. 이 제품을 사용하여 눈에 띄는
색상을 연출하여 자신만의 개성을 표현할
수 있습니다. 하지만 색상이 장기적으로
지속되지는 않습니다. 저희 제품 중 금색, 은색, 자주색, 파란색 제품이 가장 잘
판매되며 그 외의 제품까지 합하면 총 9개
색상의 제품이 있습니다. 특별한 날이나
행사에 톡톡 튀는 스타일을 연출하기에
제격인 색상이지요.
스프레이 제품은 머리에 뿌리고 나서 물로 씻으면 지워집니다. 이
스프레이를 뿌리면 선명한 색을 연출할 수 있으며, 일반 시중 제품과는
조금 다릅니다. 아프리카계 미국인들을 위한 제품이거든요. 따라서
땋은 머리라 하더라도 스프레이를 뿌린다고 해서 곱슬머리나 직모 스타일이 변하지 않습니다. 스타일을 유지시켜 주고 제품을 사용하고 난 후에 스타일을 연출할 수도 있지요. 판매를 할 때는 고객 눈에 띄는 곳에 배치하여 제품을 구매하여 집에서 사용해 보고 싶은 마음이 들게 할 수 있습니다. 계절마다 한 두 가지 색상을 골라서 쉽게 눈에 띄고 가져가기 쉬운 곳인 통로 끝 쪽에 전시하세요. 그러면 고객들의 눈길을 사로잡을 겁니다.
또한 다양한 기념일이나 휴일마다 다른 종류의 스프레이 제품을 전시할 수 있습니다. 예를 들어 발렌타인 데이에는 데이트 스타일 연출에 제격인 로즈 골드 색상이 정말 좋은 선택이라고 할 수 있지요.”
멜리사 소프트신-칼슨(Softsheen-Carson)사의 글로벌 마케팅 운영부 이사
NEW
THE FINAL STEP AFTER PRE-LIGHTENING TO GET THE COOL OR WARM SHADE YOU DESIRE.
Take control after lightening and bid brassy goodbye.
Use permanent cream toners for:
• Creating cool or warm shades
• Neutralizing unwanted warmth after lightening
• Toning double — processed blondes
When it comes to dying African American hair, there are many caveats to consider. We continue our story on how to safely color Black hair and explore the challenges that come with dying gray and virgin hair.
Why is Some Afro Hair More Resistant to Color than Others?
My theory is that color pigmentation in the cortex layer serves to protect the inner structure (the medulla) from damage that can occur from ultraviolet rays of the sun. When the hair turns gray, this pigmentation is no longer present to combat this condition; therefore, the cuticle acts as an antibody and becomes thicker, the hair becomes more resistant and coarser.
Why Does Gray Hair Sometimes Turn Yellow or Green?
The yellow is because the hair absorbs the color that manufacturers add to their shampoos, conditioners and other home care products. The green is the results of trying to neutralize the yellow with a blue rinse – as yellow and blue begets green. To correct this, obtain a pH balance or neutralizing shampoo. Next, get a purple or lavender color such as jazzing or cellophane. Add the color to the shampoo until it turns a deep color. Shampoo twice, then rinse, dry and style. This should overcome the yellow or green without depositing the color used in the shampoo.
Why Does Virgin Afro Hair Take Longer to Process Permanent Hair Color?
Permanent Hair Color on Afro Hair is performed somewhat differently than in other cultures. The reasons being that Afro hair has twice as many overlapping cuticles than most straight hair. This is because when natural Afro hair draws up into a tight curl or kink, the cuticle layers back up into the cuticle, resulting in this type of hair having twice as many overlapping cuticles in any given area of the hair shaft. When the permanent color formulation is applied to natural Afro hair, the color takes longer to penetrate. The direction for applying color on the box is to process for about 45 minutes. However, on natural virgin Afro hair, it has to process for one hour or more due to multiple cuticle layers the chemical has to penetrate.
방법, 2부
아프리카계 미국인들이 염색을 할 때 주의해야 할 점들이 여러 가지가 있습니다. 따라서 흑인의 머리카락을 어떻게 안전하게 염색할 수 있는지 그리고 흰머리와 버진 헤어를 염색할 때 어떤 어려움이 있는지도 설명해 드리고자 합니다.
일부 아프로 헤어가 다른 종류의 헤어보다 염료 성분을 잘 흡수하지 않는 이유는 무엇입니까?
저의 이론은 모피질 층의 색소가 내부 조직(모수질)이 태양의 자외선으로 인해 손상을 입지 않도록 보호해 주는 역할을 한다는 것입니다.
머리카락이 회색이 되면 색소가 더 이상 그러한 역할을 하지 못하게
되고, 묘표피가 항체 역할을 하여 더욱 두터워지고 모발이 더욱 저항력이 강하고 두꺼워 지기 때문입니다. 흰머리가 때때로 노란색이나 녹색으로 바뀌는 이유는 무엇입니까?
노란색은 제조업체들이 삼푸나 컨디셔너 그리고 그 외의 가정용 케어 제품에 넣은 성분을 흡수했기 때문입니다. 녹색은 노란색을 중성화하기 위해 파란색의 린스를 사용했을 때 두 색상이 섞인 결과로 나타납니다. 이러한 현상을 개선하기 위해 pH 밸런스 제품을 사용하거나 중성화 샴푸를 준비하세요. 그 다음으로 jazzing이나 cellophane 등의 자주색이나 라벤더 색상 계열의 염료를 준비하세요. 샴푸가 진한 색이 될 정도로 섞으세요. 두 번 머리를 감고 헹구고 스타일링하세요. 이렇게 하면 샴푸에 넣었던 색상을 띄지 않으면서도 노란색이나 녹색을 띄지 않게 됩니다.
버진 아프로 헤어에 영구 파마를 하려면 시간이 더 많이 걸리는 이유는 무엇입니까?
아프로 헤어의 경우에는 다른 인종 사람들과는 약간 다른 방식으로 영구 파마를 해야 합니다. 아프로 헤어는 대부분의 직모 머리카락보다 모표피 층이 두 배나 많기 때문입니다. 아프로 헤어는 머리카락이 곱슬 형태로 자라면서 모표피 층이 서로 겹쳐지는 형태를 갖추게 되어 다른 종류의 머리카락에 비해 모표피 성분이 두 배나 많아지게 됩니다.
따라서 영구 염색약 성분이 아프로 헤어에 흡수되려면 시간이 더 오래 걸립니다. 본래 일반적인 경우에는 염색 과정에 걸리는 시간이 45 분입니다. 하지만 버진 아프로 헤어를 염색하는 경우에는 모표피 층이
많기 때문에 화학 물질이 흡수되려면 1시간 이상이 걸립니다.
Meet Dr. Edward Tony Lloneau
Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118. Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며
We have the Inventory to Back up Any Discount
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Having a Variety of Diversity at Your Company Can Have a Big Impact on Your Success
Is your team diverse?
Do you invest to ensure your team reflects the needs and attitudes of your customers and clients? They need to reflect the communities your employees live, work in, and provide services to.
When a lot of people think about diversity, they focus on gender, ethnicity, and age. These are important to keep focus on, for sure, but there is another kind of diversity that is often overlooked. This is diversity of thoughts, background, and experiences. If elements of the latter are missing in your organization, it’s likely that everyone thinks the same way; and new ideas, new ways to problem solve, and innovation may be stunted. When you have employees who only follow the boss, the only ideas you have are from that one boss.
While there is no “one size fits all” playbook for attracting diversity, you will want to make your organization attractive for diverse talent. In order to effectively attract diverse candidates, here are four success practices that have been effective:
1. Referral programs. If you have great talent on your team who are highly engaged and doing a great job, they likely have similar friends. Consider offering incentives with shorter payout times and getting immediate impact to ensure your team is helping to attract people who are a good fit. You can also have them act as ambassadors in alumni groups, associations or clubs they are a part of.
여러분의 팀에는 다양성이 존재합니까?
여러분의 팀이 소비자와 고객이 원하는 것과 취향에 맞출 수 있도록 투자하고 계십니까? 팀에서는 여러분의 직원들이 생활하고 일하고 서비스를 제공하는 지역 사회에서 원하는 것을 반영할 필요가 있습니다.
많은 사람들은 다양성 하면 흔히 성별이나 인종이나 연령 측면을 떠올립니다. 물론 이런 것들도 중요하게 여기기는 해야 하지만 우리가 흔히 간과하는 면들도 있습니다. 바로 생각과 배경, 경험의 다양성입니다. 조직 내에서 이러한 것들이 다양하게 공존하지 않는다면 모든 사람들이 같은 방식으로 생각하게 되어 새로운 아이디어와 새로운 방법으로 문제를 해결하는 능력과 혁신은 저해될 것입니다. 모든 직원들이 사장의 의견을 따르기만 한다면 사장 한 사람의 아이디어만 존재하게 되는 것입니다.
다양성을 추구하기 위한 천편일률적인 방법은 없지만, 여러분은
여러분의 조직이 다양한 재능을 가진 사람들에게 매력적인 곳이 되기를 바라실 것입니다. 그렇게 하기 위해 효과적임이 입증된 다음의 네 가지 방법을 소개해 드립니다:
1. 위임 프로그램. 여러분의 팀 내에서 훌륭한 재능을 가졌으며 많은 기여를 하고 훌륭하게 업무를 수행하는 사람들이 있다면 그 사람들은 자신들과 비슷한 사람과 함께 일하기를 바랄 것입니다. 시간당 급여를 올려 주는 등의 즉각적인 이익을 주는 인센티브를
제안하여 팀에 적합한 사람들을 이끄는 것을 고려해 보십시오. 또한
2. Early Careers/University strategy. Attracting talent right out of school is often a strategy for helping shape the career of generally younger people, but is also a great place to find diversity. A strong university recruiting strategy is a terrific way to help create a diverse team because you can more easily target diversity on a university campus through student clubs and organizations. Setting up early career development programs and considering those in majors that are not what you’d traditionally look for are also good for your employer brand, and ensures your talent can develop with your business.
3. Cultural awareness training for Hiring Managers. We know that this group often needs help to build relationships. While it’s unwise to force training on managers (and often backfires), integrating training that helps them identify unconscious bias is an area of learning and development that has taken off in recent years and has been effective in many organizations.
4. Workplace preparedness. It is one thing to say you want diversity—setting up your physical space and your benefits program to accommodate it is another. Does your office have things like nursing stations? Are your Human Resources policies inclusive for Gay, Lesbian, Transgender, etc. individuals? How is your pay equity based on gender? These are things that can help attract top talent and show you will welcome them as equal employees without singling them out, or making them feel that they won’t find a sense of belonging at your company.
In addition to finding the right candidates, diversity brings several important things to your organization. Imagine if the people who applied for your job postings came in for an interview and didn’t see anyone who looked like them, or if all the people who interviewed them asked the same questions in the same way. They would likely not be very interested in continuing the discussion. Your employer brand is only as good as what employees and candidates will say about you when you’re not in the room. Taking the opportunity to show you are a progressive company that is investing visibly in many areas of diversity will be obvious from their first encounter with you.
있는 사람들을 바로 영입하는 것은 젊은 사람들을 채용하기에도 좋은 전략이지만 회사의 다양성 면에서도 유리한 전략입니다. 대학교의 학생을 채용하는 전략은 다양성 면에서 매우 훌륭한 방법이라고 할 수 있습니다. 대학교 캠퍼스에 존재하는 다양한 클럽과 단체에는 다양한 학생들이 있기 때문입니다. 졸업생들에게 직업 경력을 조기에 쌓을 수 있는 프로그램을 제공하고 일반적으로
채용하는 전공 이외의 전공자들을 채용하는 것을 고려해 본다면 회사 브랜드의 이미지도 좋아지고 직장 내에서 다양한 사람들이 재능을 개발할 수 있는 기회를 열어 줄 수 있습니다.
3. 관리자들이 문화적 편견을 깰 수 있도록 훈련하라. 관리자들
역시도 다른 사람들과의 관계를 발전시키기 위해 도움이 필요합니다. 관리자들에게 훈련을 강요하는 것은 지혜롭지 못하며 때로는 역효과를 낳습니다. 그들이 무의식적으로 가지고 있을지
모르는 편견을 스스로 깨닫도록 돕는 종합적인 훈련 과정이 최근 진행되어 왔고 많은 조직에서 성공을 거두었습니다.
4. 업무공간 준비. 다양성을 추구하는 한 가지 방법은 여러분의 업무 공간에 준비를 갖추는 것이며 또 한 가지 방법은 모두의 유익을 위한 프로그램을 제공하는 것입니다. 여러분의 사무실에 보건 시설을 갖추고 있습니까? 여러분 회사의 인사부에서는 게이나 레즈비언, 트렌스젠더와 같은 사람들을 위한 정책도 포용하고 있습니까? 성별에 따라 임금을 차등 지급하는 것을 피합니까? 이런 방법을 통해 최고의 재능을 가진 사람들을 이끌 수 있고 여러분의 회사가 누구나 차별하지 않고 받아들인다는 인상을 주게 되며 회사에 대한 소속감을 느끼지 못하는 일이 없게 될 것입니다. 다양성을 추구하면 훌륭한 인재들을 회사에 채용할 수 있다는 것 외에도 조직에 다양한 이익을 줍니다. 어떤 사람이 구인 광고를 보고 입사 지원을 하고 면접을 보았는데 아무도 자신을 좋아하는 것 같지 않고 면접관들이 동일한 방식으로 동일한 질문을 한다고 가정해 보겠습니다. 아마도 별로 대화하고 싶은 마음이 들지 않을 것입니다. 회사 브랜드의 이미지는 면접을 보기 전까지만 좋게 느껴질 것입니다. 사람들이 여러분의 회사와 접하는 첫 만남에서부터 여러분의 회사가 진보적이고 여러 방법으로 다양성을 추구하고 있는지가 드러나게 될 것입니다.
While it is generally true that almost everyone values diversity, you may have noticed that many in younger generations are very vocal about their values. Moreover, many of them expect diversity and can be very outspoken about how much it matters to them in a workplace. By bringing in a diverse group of people to your organization, you will have access to broader networks which will spur further diversity
거의 모든 사람들이 다양성을 중요하게 여기기도 하지만 특히 젊은 세대 사람들은 자신만의 분명한 가치관을 가지고 있습니다. 더욱이 그들 중 상당수가 다양성을 기대하며 직장에서 다양성을 존중받는 것을 중요하게 여긴다는 것을 스스럼 없이 표현합니다. 다양한 그룹에 속한 사람들을 여러분의 회사에서 채용함으로 보다 넓은 범위의 네트워크에 접근할 수 있고 더욱 다양한 기회를 얻으며 수익도 높아질 것입니다. 다양한
opportunities and all the benefits it brings. Think of how much more likely it is that diverse people who enjoy working at your company will introduce you and advocate for you in their circles.
Most importantly, your organization should invest in diversity because it’s not only the right thing to do, but you will get much better business results! Don’t let regulations drive your diversity efforts. The best way to improve diversity is to be truthful. No matter how many smiling, ethnically diverse models you may hire to represent your brand or false testimonials you may really want to post—it is so easy to spot a workplace that does not value diversity. The truth always comes out. Give your organization the best competitive advantage you can by welcoming diversity into your team, and celebrating it in real ways. All types of diversity bring something new to the table, and who doesn’t need fresh ideas?
좋은 결과를 거두게 될 것입니다.
가장 중요한 점으로, 다양성을 추구하는 것 자체가 올바른 일인 것에 더해 그렇게 하면 사업의 결과도 훨씬 좋아지게 됩니다! 규제로 인해 다양성을 제한하지 마십시오. 다양성을 높이는 가장 좋은 방법은 진실해지는 것입니다. 여러분이 얼마나 미소를 짓고 브랜드를 위해 다양한 인종의 직원들을 고용한다고 부르짖어도, 진정으로 다양성을 존중하지 않는다면 진실은 언젠간 드러나기 마련입니다. 다양한 사람들을 여러분의 팀으로 받아들이고 실질적인 방법으로 다양성을 장려함으로 여러분의 조직이 최상의 경쟁력을 갖추게 하십시오. 다양성을 갖추면 새로운 아이디어를 얻게 됩니다. 새로운 아이디어가 필요하지 않은 회사가 어디 있겠습니까?
Jeremy Eskenazi is an internationally-recognized speaker, author of RecruitConsult! Leadership, and founder of Riviera Advisors, a boutique Recruitment/Talent Acquisition Management and Optimization Consulting Firm. Jeremy is not a headhunter, but a specialized training and consulting professional, helping global HR leaders transform how they attract top talent at some of the world’s most recognized companies. For more information on Jeremy Eskenazi, please visit www.RivieraAdvisors.com.
제레미 에스케나지는 국제적으로 인정받는 연사이자 채용컨설트!리더쉽(RecruitConsult! Leadership)의 저자이고 인재 채용 관리 컨설팅 회사인 리베라 어드바이저스 (Riviera Advisors)의 설립자이기도 합니다. 제레미는 헤드 헌터는 아니지만 전문 인력을 훈련하고 상담하는 면에서 전문가이며 전 세계 유명 기업의 HR 리더들이 최고의 인재들을 채용할 수 있도록 도움을 베풀고 있습니다. 제레미 에스케나지에 대해 더 알아보시려면 www.RivieraAdvisors.com을 방문해 보세요.
LOVE YOUR TEXTURE
FROM KNOCKING OUT GRAYS TO COLOR THAT POPS CLAIROL PROFESSIONAL® HAS YOU COVERED.
There are only two of us in my department. Why should I bother with a formal meeting? We sit right across from each other.
I tried meeting individually with my direct reports, but they had nothing to talk about. Besides, we’re all adults. We know what we’re supposed to be doing at work.
I work in a matrix environment. I see my direct report about once a month, and that’s usually at a larger meeting or when we’re passing each other in the hallway. I have no idea what he does. At review time, I rely on other people to tell me.
Without trying too hard, it’s easy for many managers to compile a long list of reasons not to meet with the people they supervise.
And guess what? The volume of reasons does not outweigh the value and importance of a regularly scheduled tête-à-tête with a direct report.
If used correctly, over time, managers and employees can enjoy many benefits by meeting one on one.
• Visible appreciation: Time is currency. If managers carve out time for their people and are prepared when they meet, they show they value their direct reports.
• Better thinking: Regular one-on-one meetings give managers and employees space to step away from the urgent and immediate and to think more holistically and strategically about work, goals, and development opportunities.
• Stronger results: Accountability tends to improve when people have an opportunity or a requirement to report on their progress.
부서에는 두 사람밖에 없어요. 번거롭게 공식적인 모임을 가져야 할까요? 저희는 아주 가까이서 마주보고 일해요
저는 직속 직원들과 개별적으로 미팅을 가지려고 했어요. 하지만 별로 말할 게 없더군요. 게다가 우린 모두 성인이잖아요. 일할 때 무엇을 해야 할지 잘 알지요.
저는 복잡한 환경에서 일해요. 직속 직원과는 한 달에 한 번 큰 미팅이 있을 때 만나거나 복도에서 마주치는 게 전부예요. 그 사람이 무엇을 하는지는 관심이 없어요. 리뷰 시간에는 다른 사람들의 의견에 따르고요.
관리자들이 자신들이 감독하는 사람들과 만나지 않으려고 댈 수 있는 핑계는 정말 많습니다. 미팅을 갖기 위해서는 특별한 노력이 필요한 것입니다.
하지만 그렇다 하더라도 직속 직원과 일대일로 정기적으로 만나는 것은 정말로 중요합니다.
일대일 미팅의 유익
일태일 미팅은 잘 활용만 하면 관리자와 직원 모두에게 많은 유익을 줄 수 있습니다.
• 소중한 존재임을 드러냄: 시간은 곧 돈입니다. 관리자들이 직원들을 위해 시간을 내고 미팅을 위해 준비를 하면 직속 직원들을 소중히 여긴다는 것을 나타내게 됩니다.
• 더 나은 생각: 일대일 미팅을 정기적으로 가지면 긴급하고 당면한 문제들에서 잠시 벗어나 업무와 목표 및 개발 기회 등에 대해 좀 더 폭넓고 전략적으로 생각할 수 있는 기회를 갖게 됩니다.
• 더 나은 결과: 자신의 발전 상태를 보고할 기회를 주거나 그렇게 하도록 요구를 하면 책임감이 향상될 수 있습니다. 일대일 미팅은 생각보다
The
Once a manager has bought into the value of one-on-one meetings, the next step is to execute them in a way that works for the manager and the employee. Good one-on-one meetings are not one-size-fits-all activities. That said, there are a few guidelines that can make a one-on-one meeting successful.
1. Pick a schedule and stick to it. One-on-ones shouldn’t regularly disappear from the calendar simply because something else suddenly comes up.
2. Choose a frequency that makes sense. For some people meeting once a month may be enough. For others, meeting weekly may be more appropriate. Every relationship is different. Furthermore, circumstances evolve. Depending on what’s happening inside and outside the organization, an employee’s needs could change drastically. Meeting frequency should be looked at from time to time. If the rate of meetings is correct, managers and employees should not routinely find themselves with no reason to meet.
3. Follow a written agenda. Well-run one-on-one meetings are not free-for-all conversations. They follow an agenda just as any other good meeting does. A one-onone meeting agenda might include such topics as current projects, progress on yearly development goals, current challenges, and so forth.
완벽한 일대일 미팅 관리자가 일대일 미팅의 가치를 깨닫게 되었다면, 다음 단계는 관리자와 직원들 모두에게 효과적인 방식으로 실행하는 것입니다. 훌륭한 일대일 미팅이 되기 위해서는 모든 경우에 일괄적인 형태가 되어서는 안 됩니다. 좀 더 성공적인 일대일 미팅을 하는 데 도움이 되는 몇 가지 지침을 알려 드리겠습니다.
1. 스케줄을 정하고 그대로 지키라. 예상치 못한 일이 갑자기 생겼다는 이유만으로 일대일 미팅을 반복적으로 취소해서는 안 됩니다.
2. 합리적인 선에서 미팅의 횟수를 선택하십시오. 어떤 사람들에게는 한 달에 한 번 미팅을 갖는 것으로도 충분할 것입니다. 다른 사람들에게는 매주 미팅을 갖는 것이 적절할 수 있습니다. 각 사람마다 다릅니다. 그에 더해 상황에 따라서도 필요한 빈도가 달라집니다. 조직의 내외부적 상황에 따라 직원이 무엇이 필요한지가 크게 달라집니다. 따라서 미팅의 빈도를 때때로 조정할 필요가 있습니다. 적절한 빈도로 미팅을 하고 있다면, 만나야
4. Put employees in the driver’s seat by having them manage and document the agenda. As a manager, you may create the initial agenda format. But once you do, your employees should take ownership of the documents associated with their one-on-one meetings.
One-on-one meetings rarely go from nonexistent or dysfunctional to perfect overnight. For that reason, managers should prepare to overcome a variety of obstacles.
Obstacle 1: Employees question the new meeting.
Solution: Reduce the surprise factor. If a manager has never held one-onone meetings, they might come as a surprise to employees. To avoid feelings of uncertainty, confusion, or worse, socialize the idea before loading the
직원들이 만나서는 안 됩니다.
3. 서면으로 작성한 의제를 따르십시오. 훌륭한 일대일 미팅이라고 해서 아무 주제나 자유롭게 대화를 나누는 것은 아닙니다. 다른 미팅과 마찬가지로 의제를 정해 놓아야 합니다. 일대일 미팅의 의제로 삼을 수 있는 주제로는 현재 진행하고 있는 프로젝트, 연간 개발 목표의 진척 상황, 현재 겪는 어려움 등이 포함될 수 있습니다.
4. 직원들이 능동적으로 의제를 관리하고 작성하게 하십시오. 처음에는 관리자로서 의제의 형식을 만들어 줄 수 있습니다. 하지만 그 이후로는 직원들이 일대일 미팅의 의제로 삼을 내용을 스스로 관리하고 작성하게 하십시오.
장애물
일대일 미팅이 아무런 노력 없이 하루 아침에 완벽해질 수는 없습니다. 그렇기 때문에 관리자들은 다양한 장애물들을 극복할 준비를 해야 합니다.
장애물1: 직원들이 새로운 미팅이 필요한지 의문을 제기한다
해결책: 놀라게 느낄 만한 요소를 줄이십시오. 이전에 일대일
calendar with unexpected surprises. “This year, I would like to focus more on individual development. Within the next week or two, please expect to see a meeting request from me on your calendar. I believe we will all benefit if I spend time with each of you individually at regularly scheduled intervals. How often we will meet will depend on each of your needs and what we decide together.”
Obstacle 2: An employee doesn’t take charge of the meeting.
Solution: Show them how. A good agenda can go a long way toward making the conversation flow. Although employees should have ultimate responsibility for keeping the agenda, this may take time. In the beginning, managers may have to model what they want to see. “For our first few meetings, I’ll prepare the agenda. Once we’ve found our groove, my plan is to turn it over to you to own. This means you’ll add to it between meetings and bring a copy for you and me when we meet.”
Obstacle 3: An employee gives short or general answers to questions.
Solution: Get specific. The more focused a manager’s questions are, the better the conversation tends to be. For example, instead of asking “what are you working on,” a manager might say, “tell me about the project that is going best right now and why that is.”
Obstacle 4: An employee seems unresponsive.
Solution: Leverage silence. When managers don’t get immediate feedback, they sometimes mistake silence for non-responsiveness. It’s important for managers to remember they already know the questions. The employee is hearing them for the first time and may need some time to digest and think about what’s being asked. Instead of rephrasing questions that don’t produce an immediate answer, managers need to get comfortable with letting silence sit in the room.
Reevaluate From Time-to-Time
Like anything, one-on-one meetings can get stale. It’s important to look at the format and frequency from time to time and to solicit feedback regarding what’s working and what isn’t.
If you’ve fallen out of the habit of holding regular one-on-one meetings or if you’re not getting all you could from them, now is the time to take another look. After all, can you really afford not to?
Meet Kate
1,2주 이내에 여러분의
한
갖게 될 것입니다. 우리가 근무 도중에 개인적으로 만나 시간을 보내면 우리 모두에게 유익하리라 생각합니다. 미팅을 얼마나 자주 가질지는 상황에 따라 다를 것이며 함께 토의하여 결정할 것입니다.”
장애물 2: 직원이 모임에 대해 책임감을 가지지 않는다
해결책: 방법을 알려 주십시오. 좋은 의제는 자연스러운 대화로 이어질 수 있습니다. 직원들에게 의제를 관리할 책임이 전적으로 있기는 하지만 그러한 일이 익숙해지려면 시간이 걸립니다. 처음에는 관리자가 원하는 방향을 모델로 제시할 수 있습니다. “처음으로 몇 차례 열리는 미팅을 위한 의제는 제가 준비할 것입니다. 미팅에 차차 익숙해지면 의제 준비를 여러분들에게 넘길 계획입니다. 그렇게 되면 미팅을 하기 전에 미팅 의제를 정하셔서 저에게 사본으로 전달해 주시기 바랍니다.”
장애물 3: 직원이 질문에 대해 간단하거나 일반적인 대답만 한다 해결책: 구체적이어야 합니다. 관리자가 좀 더 구체적인 점에 초점을 맞춘 질문을 할수록 대화가 더욱 생산적이 됩니다. 예를 들어, “지금 무슨 일을 하고 계시나요?”하고 질문하는 대신 이렇게 말할 수 있습니다. “ 현재 가장 잘 진행되고 있는 프로젝트가 무엇인지 그리고 그 이유가 무엇인지 말해 주세요.”
장애물 4: 직원이 반응이 별로 없다.
해결책: 침묵이 있더라도 기다리십시오. 관리자는 질문에 즉각 반응이 나오지 않을 때 침묵을 반응이 없는 것으로 잘못 받아들이는 경우가 있습니다. 질문하는 사람은 이미 내용을 알고 있다는 점을 이해하는 것이 중요합니다. 직원 입장에서는 그 내용을 처음 접하는 것이며 그 내용을 이해하고 그 점에 대해 생각하려면 어느 정도의 시간이 필요합니다. 즉각적인 대답을 유도하기 위해 재차 다른 말로 질문하기보다는 침묵도 편안하게 받아들일 필요가 있습니다.
때때로 재평가를 하라
다른 모든 것들과 마찬가지로 일대일 미팅도 상투적이 될 수 있습니다. 따라서 일대일 미팅의 형식과 빈도를 점검해 보고 무엇이 효과적인지 혹은 효과적이지 않은지에 대한 피드백을 얻는 것은 중요합니다.
지금까지 일대일 미팅을 정기적으로 가지지 않았거나 그러한 모임을 통해 최대한의 유익을 얻지 못했다면 이제 개선해 보시기 바랍니다. 정말로 일대일 미팅을 가질 만한 여유가 없으신가요?
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.
If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target market. The second is determining if your sales and promotional approaches are ineffective. While there may be complicating factors beyond your control, most of the time a sales slowdown can be attributed to one or both issues. This type of analysis reviews your demographics, competitors and the effectiveness of your marketing messages to provide a comprehensive evaluation of the demand potential for your business. When combined with a marketing audit, you have a powerful opportunity to turnaround your sales.
A demographic assessment is the foundation of determining if your products or services remain feasible. Understanding your target market demographics provides insight regarding the impact of any changes in market volume. A demographic review can help you determine if you are in a short-term sales slump or if a more significant market decline is expected over a longer time horizon. All too often the cause for a revenue decline is evident in the demographic data. The key is to allow the data to show you objectively what is going on in your market.
A well-executed demographic analysis evaluates shifts in the variables of your consumer’s age, gender, income and other economic variables impacting the market you sell to and identifies potential market risks impacting your business survival. Business client demographics include company age, revenue, number of employees, or number of locations.
Be careful in defining your market area boundaries. Too many businesses use wider geographic areas for their market than they realistically serve. Overly optimistic boundaries will overstate your market potential. Think of your customer demographics as you would a doctor looking at your vital signs. Demographics will help identify new opportunities. Or they will confirm your market has shrunk to a level where you should re-consider your offerings.
Some organizations conduct probing interviews of customers, employees, key community leaders, industry associations, and vendors to gain insight on what is changing within their marketplace. Interviews provide you with
보셔야 합니다. 첫 번째는 타깃
변화로 인해 판매가 저조하게 된 것인지 분석하는 것이고, 두 번째는 여러분의 판매와 홍보 방식이 효과적이지 못했는가를 분석하는 것입니다. 물론 통제가 불가능한 복잡한 요인이 있을 수도 있지만, 대부분의 경우 이 두 가지 요인 중 하나로 인해 판매가 저조하게 되는 경우가 흔합니다. 이러한 분석을 통해 인구학적 데이터와 경쟁 업체와 여러분이 사용하는 마케팅 메시지의 효율성을 점검해 보면 여러분의 사업을 위해 잠재적으로 필요한 점이 무엇인지 전반적으로 이해할 수 있습니다. 또한 마케팅 평가도 함께 실시한다면 판매를 개선시킬 수 있는 확실한 기회를 마련할 수 있습니다.
인구학적 데이터를 분석하라 인구학적 분석을 통해 여러분의 제품이나 서비스가 앞으로도 시장에 통할지를 가늠해 볼 수 있습니다. 여러분의 타깃 시장에 대한 인구학적 데이터를 이해하면 시장의 판도가 어떻게 바뀔지에 대해 통찰력을 얻을 수 있습니다. 또한 이러한 분석을 통해 현재 겪는 상황이 단기적인 판매 부진인지 아니면 장기적인 기간 동안 좀 더 중대한 시장 불황 상태가 이어질지 판단하는 데에 도움을 얻을 수 있습니다. 인구학적 데이터를 통해 수익이 감소하는 원인을 파악하는 경우도 흔합니다. 핵심은 데이터를 통해 시장의 상황을 객관적으로 파악하는 것입니다.
인구학적 데이터를 잘 분석하면 당신의 판매 실적에 영향을 미치는 고객들의 나이, 성별, 수입 및 그 외의 경제적 변수가 어떻게 변화하는지를 평가하고 시장에서의 생존에 영향을 주는 잠재적인 위험 요소가 무엇인지를 파악하는 데 도움이 됩니다. 사업 고객의 인구학적 데이터에는 회사의 연구, 수익, 직원 수, 지점 수 등도 포함됩니다.
여러분 시장 분야의 경계를 설정하는 것에 주의를 기울이십시오. 현실적으로 필요한 영역보다 더 넓게 설정해 두는 사업체가 너무나도 많습니다. 너무 낙관적으로 경계를 설정해 두면 실제 시장 잠재력을 과대평가하게 될 것입니다. 의사가 환자의 바이탈 사인을 확인하는 것처럼 고객의 인구학적 데이터를 확인하십시오. 그러한 데이터를 통해 새로운 기회를 확인할 수 있을 것입니다. 혹은 공급량을 재고해 볼 만한
정도로 시장이 위축되었는지를 확인할 수도 있을 것입니다.
시장 조사를 위한 인터뷰를 실시하라
일부 조직에서는 시장의 변화 상황에 대한 통찰력을 얻기 위해 고객이나 직원들, 지역 사회의 주요 리더들, 산업 협회나 판매 업체를 대상으로
insights into what makes your competitors tick or help you understand what your key target audiences really think. Interviews can help you understand what is going on and provide you with insight to refine your marketing messages to improve sales.
While the Internet has made it easier to gather basic information on competitors, competitive intelligence involves deeper methods. Look at what products and services they are promoting. Evaluate how they are positioning these resources including how they address pain points to meet customer needs. You can use primary research techniques including networking with industry experts, customers, suppliers, key referral sources and even competitors to better understand your market environment. Combine this information with the use of secondary research sources such as news media or subscription databases to help you gain additional insight. Researching your competitors will provide you with a deeper awareness of opportunities or the need to revamp your offerings. Competitor insight also can help you develop more effective strategies to address the impact they might be having on shaping your consumer attitudes or restricting your market area.
Secret shopping allows you to better understand how effective your salespeople are at sharing your brand message with your target audience. You can assess their conversation approaches, closing techniques and positioning efforts when responding to contacts from a prospective customer. You can combine this approach with secret shopping your key competitors. Secret shopping your team and competitors will give you greater insight into identifying opportunities for improvement and enhancing sales effectiveness.
어떻게 수정하면 좋을지에 대해서도 아이디어를 얻을 수 있습니다.
경쟁자들에 대해 공부하라
인터넷 덕분에 경쟁 업체들에 대한 기본적인 정보를 얻는 것이 쉬워지기는 했지만 더욱 경쟁력을 갖추려면 보다 세부적인 내용을 알아야 합니다. 그들이 어떤 제품과 서비스를 제공하는지 살펴보십시오. 그들이 고객들의 구미를 맞추기 위해 어떻게 조처하는지를 포함해서 제품과 서비스를 어떻게 배치하는지 평가해 보십시오. 시장 환경을 더 잘 이해하기 위해 산업 전문가, 고객, 공급 회사, 주요 위탁 업체 그리고 심지어 경쟁 업체들과의 네트워킹을 비롯한 주요 리서치 기술을 활용하실 수 있습니다. 이러한 정보와 뉴스 미디어나 구독 데이터베이스와 같은 제2의 조사 자료를 통해 더 많은 정보를 얻을 수 있습니다. 경쟁 업체들에 대해 조사를 하면 기회를 더 잘 인지하게 되거나 여러분의 전략을 수정해야 할 필요를 느끼게 될 수 있습니다. 경쟁자에 대한 통찰력을 가지면 경쟁 업체들이 고객의 태도에 영향을 주거나 여러분의 시장 영역을 침범하는 것에 대항하는 좀 더 효과적인
전략을 개발하는 데 도움이 될 수 있습니다.
시크릿 쇼핑을 통해 판매 팀을 관찰하십시오 시크릿 쇼핑을 통해 손님으로 접근해 본다면 여러분의 판매 직원들이 타깃이 되는 고객들에게 브랜드의 메시지를 얼마나 효과적으로 전달하고 있는지 더 잘
Effective marketing strategies balance the critical interrelationships of the elements of the marketing mix with your organization’s strategic plan to reach identified target markets and generate the desired sales results. A marketing audit evaluates the effectiveness of your marketing and promotional tactics to identify what needs to be maintained or improved to support your organization’s strategic vision and plan. This would include a review of your website and sales approaches (phone, drop-in, Internet, etc.). Review all of your marketing collateral materials to assess improvements to enhance consumer decision-making. Carefully evaluate how you utilize your social media channels to identify more effective tactics for sharing your marketing message and engaging with your prospects or key referral sources.
Sometimes your team needs outside support to review their sales approaches to improve overall performance. It is not uncommon for novice salespeople to be given a few books and some sales manuals with the expectation they will intuitively figure out how to sell. Closing deals, whether to a consumer or a commercial client, can be a much more complicated effort, especially if it involves a complex sale. Complex sales do not resolve in a single interaction, and they often involve multiple
평가해 보시기 바랍니다. 여러분의 주요 경쟁자에게도 동일하게 시크릿 쇼핑을 해 볼 수 있습니다. 여러분의 팀과 경쟁 업체를 대상으로 시크릿 쇼핑을 해 본다면 더 개선할 점이 무엇인지 그리고 판매를 효과적으로 하기 위해 어떻게 해야 하는지 더 잘 이해할 수 있을 것입니다.
마케팅 평가를 하라 효과적인 마케팅 전략을 위해서는 마케팅 구성 요소 간의 관계를 이해하고 타깃 시장에 맞는 전략적인 계획을 세워 원하는 판매 성과를 올리도록 해야 합니다. 마케팅 평가를 통해 여러분의 마케팅 및 홍보 전략이 얼마나 효과가 있는지 평가하고 조직의 비전과 계획을 위해 어떤 점은 그대로 유지하고 어떤 면은 개설시킬 필요가 있는지 확인할 수 있습니다. 이렇게 하는 데에는 여러분의 웹사이트 및 판매를 위한 접근 방식(전화, 방문, 인터넷 등)을 검토하는 것이 포함될 것입니다. 마케팅과 관련된 모든 자료를 검토하여 고객들의 구매 결정에 영향을 주기 위해 무엇을 개선할 필요가 있는지 평가하십시오. 마케팅 메시지를 공유하고 잠재적인 고객이나 주요 위탁 업체와 거래를 맺기 위한 더 효과적인 전략이 무엇인지 알아내기 위해 소셜 미디어 채널을 어떻게 활용할 수 있는지 주의 깊이 검토해 보시기 바랍니다.
여러분의 팀원들에게 판매 코칭을 하라
여러분의 팀원들이 전반적으로 실적을 향상하기 위해서는 스스로의 판매 방식을 점검해 보기 위해 외부의 도움을 필요로 할 수 있습니다. 초보 판매 직원에게 판매 방법을 직관적으로 이해할 수 있게 도움을 주려고 책이나 판매 매뉴얼 등을 제공하는 경우가 흔히 있습니다. 소비자 혹은 사업 고객과 거래를 이끌어내는 데에는 특히 복잡한 거래의 경우 다양한 전략이 필요할 수 있습니다. 복잡한 판매의 경우에는 한 번의 거래로 해결이 되지 않으며 최종 거래 결정이 내려지기 전에 여러 차례의 결정 과정을 거쳐야 하는 경우가 흔합니다. 판매 전문가들이 잠재적인 고객들과 대화하는 방식을 조정해야 하는 경우도 많습니다. 잠재적인 고객들로부터 정보를 알아내기 위해 더 나은 기술과 질문을 사용하는
decision points before the final decision to buy. Sales professionals often have to tweak how they converse with prospects. Developing better skills and questions for probing prospects can help isolate decision criteria and move the sale forward.
Engaging in a Strategic Market Analysis is a powerful approach to uncovering the true reasons for your revenue slowdown. The goal is to determine if your marketing approaches or your lack of a viable market is the cause of your situation. If it is your marketing, you can adjust your sales and marketing messages to better align with your customers and their decision triggers. If it is the market, you can review your pricing strategy and geographic market area boundaries to better optimize those elements impacting your target market.
Sifting through the data you gather will help you reassess your market trends, growth factors and competitive dynamics. You gain an understanding of the implications of this information relative to your organization, as well as an assessment of how well you are positioned for long-term success.
전략적으로 시장을 분석하는 것은 판매량 감소의 원인을 알아낼 수 있는 강력한 도구입니다. 그렇게 분석하는 목표는 판매가 저조한 원인이 여러분의 마케팅 방식인지 혹은 실질적인 시장이 부족해서인지를 판단하는 것입니다. 마케팅 방식에 문제가 있다면 판매 방식과 마케팅 메시지를 고객들과 그들의 구매 결정을 내리는 데에 좀 더 적합한 방식으로 조정할 수 있습니다. 시장에 문제가 있다면 가격 전략과 지리적인 시장 영역을 점검하여 타깃 시장에 영향을 줄 수 있는 최적의 조건을 갖추게 할 수 있습니다.
수집한 데이터를 선별하면 여러분의 시장의 트렌드와 성장 요인과 경쟁 역학을 재평가하는 데 도움이 될 것입니다. 그러한 과정을 통해 여러분의 조직과 관련된 정보가 어떤 의미가 있는지 이해하고 앞으로 장기적으로 성공을 거두기 위해 현재 얼마나 준비를 갖추고 있는지 평가할 수 있습니다.
Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.
질 J. 존슨은 존슨 컨설팅 서비스(Johnson Consulting Services)의 회장이자 설립자입니다. 질은 뛰어난 연사이자 수상 경력이 있는 경영 컨설턴트이자 베스트 셀러 책인 Compounding Your Confidence(자신감을 가지라)의 저자이기도 합니다. 질은 고객들이 사업상 중대한 결정을 내리고 엄청난 성장에 대비하여 시장을 기반으로 하는 전략을 개발하도록 도움을 베풉니다. 질과 상담한 결과 40억 달러 상당의 수익을 올린 결정을 내리게 된 사례도 있습니다. 질은 까다로운 사업 문제를 다루고 해결한 경험이 풍부합니다. 질 J. 존슨에 대해 더 많은 정보를 알아보시려면 www.jcs-usa.com을 방문해 보시기 바랍니다.
“Life is too short for boring hair.” What could be truer? For those craving a change, but a change that doesn’t include a drastic chop, a color update can often be the answer. The possibilities are seemingly endless with a variety of color and techniques to choose from. Whether it’s a classic staple or a new trend, there’s something for everyone. Explore the looks we’ll be seeing adorn crowns throughout the year.
Spring is in sight and what’s more appropriate for the season than pastels? In an ode to the winter wonderlands that just passed, cooler smoky tones like silvery blues, dusty pinks and lavenders will glimmer. For those that need a bit of Summer and need it now, sun-kissed tresses have arrived early on. We’ll see versatile tones from dirty blonde with a darker base to the more pronounced blonde, focusing lighter hues around the face for picturesque framing. Can’t forget the silky-smooth and subtle caramel, toffee and copper tones that will be illuminating strands as well.
extending the time needed between treatments. But of course, there are always preventive actions one can take to help protect sacred locks and maintain that ‘first-day sheen’ as long as possible.
Tested and true steps are a given. You’ll always want to wash hair less often and avoid hot water on wash days. Using color-protectant products can also make a huge difference. And, when styling with hot appliances, starting with a lower temperature rather than the hottest can help preserve color. But don’t stop there. Hair Care creams like Infusium 23 Original Leave-in Treatment and Vitapointe leave hair feeling and looking stronger and healthier. Protective creams like these can enhance hair to have that polished, glossy look even longer. Who doesn’t want to protect their investment?
Continuing the focus on natural hair and textures, coloring techniques aim to lessen the damage to hair that can often come with dying processes. Soft baby highlights and balayage help reduce damage by
Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve gorgeous results and ever-changing trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today.
Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.
Meet Sara Rueda
Content Marketing Manager
Marjorie R. Rorie
Technical and Grant Writer, Entrepreneur
Marjorie R. Rorie
Technical and Grant Writer, Entrepreneur
Renee Cottrell Brown
Business Developer and Marketer
Technical and Grant Writer, EntrepreneurMarjorie R. Rorie grew up in High Point, North Carolina in a loving home as the middle child of two siblings. Her parents, who worked in education and business, taught them to always strive for excellence. As a young girl, she enjoyed music, reading and had a gift for athletics. Her tenacity propelled her to be among one of the first girls in her era to break into little league baseball on an all-boys championship team. She won a citywide tennis championship at 12 years old and competed in the North Carolina State Junior Olympics in the 100 and 200-meter sprints at age 14. She set 11 track records in high school as a three-year All-American athlete. She played classical piano and the flute in elementary school and continued to play the piano for her church. In high school, Rorie humbly accepted the honor of being voted “Most Likely to Succeed” by her peers.
She went on to attend the University of North Carolina at Chapel Hill and studied Psychology and Spanish. While there, she ran track and pledged the Theta Pi Chapter of Alpha Kappa Alpha Sorority. She obtained a Masters of Public Administration with a minor in Psychology from North Carolina State University.
Rorie began her career at Dudley Products, Inc. in 1989 that at the time was the largest African American hair care products’ company in the southern United States. As the technical director and editor for The Dudley Hair Images Stylebook, an international hairstyle book, she directed model shoots throughout the nation and wrote the technical steps for each hairstyle and product use in the manual that accompanied the stylebook. She wrote and edited numerous educational hair videos and technical manuals for Dudley’s. Rorie also wrote the company’s training curriculum and created the evaluation system for Dudley Cosmetology University advanced training classes.
Eric Brown
Business Leader and Global Marketer
In 1994, Rorie secured her licenses as a life, health, property and liability insurance personal financial analyst and worked part-time as an independent contractor for Primerica Financial Services. She also obtained her securities license in 1996. While assisting clients with financial plans, she put her business development gifts to work as the Small Business Center Director for Randolph Community College for three years.
This entrepreneur is the founder of Martec Consultants, a grant writing and nonprofit consulting business. She has written grants professionally as a certified grant writer since 2001. Her grant writing clients and employers include: Communities In Schools of High Point, Inc., which is part of a national stay-in-school network, the Goler Enrichment Center, the Housing Authority for the City of High Point, and Brothers Organized To Serve Others, a program that serves “at-risk” males, to name a few. She also designed community grant programs for Truliant Federal Credit Union as Director of Community Services for seven years and the Baptist Children’s Homes of North Carolina, Inc., as Director of the Greater Vision Outreach Ministry in 2016.
Several of her notable achievements include:
• YWCA “Women of Vision” Leadership Award
• Maya Angelou Center for Health Equity Community Impact Champion
• National Housing Authority Community Award
• Credit Union National Association Diamond Award Winner for Community Outreach
• Dora Maxwell Social Responsibility –Philosophy in Action
• T.W. Andrews Athletic Hall of Fame
Recently, she started working at North Carolina A&T State University, the largest historically black university in the nation, in the division of research and economic development as a grant writer and editor. Additionally, she consults for several projects for her business, Martec Consultants.
She lives in High Point, North Carolina with her husband, Reverend Terry Rorie and two children, Nija and Erik.
Renee Cottrell-Brown has over 35 years of experience in sales and marketing management with a rapid and consistent success record of growth and advancement. She is a highly-focused individual talented in aligning consumer needs and insights with market opportunities. She has a proven track record of successful product launches from initial concept through project completion.
Cottrell-Brown has served as President and CMO of Streetwise Marketing Group (SMG) a marketing consulting firm located in Arlington, Texas. SMG provides marketing services to startups and small to medium growth companies who sell multicultural personal care products. SMG consulting services focus on business development and marketing strategy, which includes concept and brand development, market positioning, promotion and advertising, and market research. Some of her past clients include:
• High Time Products a manufacturer in Reno, Nevada, who markets the Bump Stopper brand - a line of men’s shave and grooming products;
• Kaye Flewellen, aka The Hair Maven, a nationally known celebrity hairstylist, hair care industry educator and author;
• Wilborn Pharmaceuticals, an Atlanta based manufacturer and distributor of health and beauty products;
• First Choice Sales and Marketing Group a sales, marketing, merchandising and management firm that provides support for the ethnic and multicultural health and beauty aids industry located in Memphis, Tennessee.
Before SMG, Cottrell-Brown served as Executive Vice President of Johnson Products Company - a company acquired from Procter and Gamble in 2009, where she led and directed all sales and marketing initiatives for the company. Under her leadership, Cottrell-Brown and her team introduced 29 new products and line extensions under the Ultra Sheen flagship brand. She also has held several executive marketing positions for ProLine International, a worldwide leading marketer of consumer beauty care products, with the most recent being Global Vice President of Retail Marketing. During her twenty-five year career with Pro-Line International, she won many industry awards for her innovation and stellar performance in marketing. Some of Ms. Cottrell-Brown career achievements include:
• Introduced three category-leading ethnic hair care brands with Just For Me in the children’s category, Soft & Beautiful in the women relaxer/hair straightening category and Pro-Line’s Comb-Thru in the men’s grooming category.
• Crafted the industry’s first sales and marketing tracking software, ProSell.
• Oversaw product innovation increase and Pro-Line International’s revenue growth of over 360% in a 7-year period.
Currently, Cottrell-Brown is semi-retired spending much of her time with family and friends. She is a proud grandmother of two children, ages 7
years old and 6 months old. When she is not being (Mimi), she is honing her culinary skills, as a Pro-Am Chef and perfecting her travel photography skills.
Cottrell-Brown is an alumnus of the University of Southern California.
Business Leader and Global Marketer
Brown is a Fortune 500 and startup marketing executive, executive MBA speaker, advisor, and a business opportunity creator.
When strong brands meet a strong team, powerful brands and endearing results are created. Eric Brown’s consumer packaged goods background and experience is a clear example of this model. From ideology to market leadership, Brown has managed some of the best-known international ethnic consumer brands. He currently provides consulting on retailer point-of-sales data and category management. He has been CEO and president of two ethnic beauty care companies.
Brown has served as a CEO and advisor for consumer brand start-ups; global VP at F500 and president at several fast-moving consumer packaged goods companies. He now spends his time consulting and speaking on leadership. He also currently serves as president of the College of Business Advisory Board at the University of Texas at Arlington (UTA), Texas’ second largest campus. He gained his education from the University of Southern California.
Brown has held the title of Board Chairman, Executive Chairman, Managing Partner, President, General Manager, Chief Operating Officer, Global VP Business Development, VP of Systems, VP of Finance, Senior Systems Analyst and Programmer Analyst.
Brown has been involved in many successful mergers and acquisitions (M&A) transactions involving both brand carve-outs and corporate entities on both the buy and sell side. Examples include the acquisition of Johnson Products from Proctor & Gamble (2009). With this transaction, the entire business was transitioned to a new team, built from the groundup, in less than 180 days, with the sales transitioned in 60 days.
He has an uncanny ability to bring structure to unstructured problems and opportunities. Brown’s experiences include a successful track record for mergers, acquisitions, and other strategic business relationships; that incorporates extensive international business experience negotiating contracts in many foreign countries.
Brown is a dynamic business leader and global marketer. He has extensive international business experience negotiating business relationships and contracts in, France, Dominican Republic, Saudi Arabia, West Africa, South Africa, Kenya, Brazil, and others. He has acquired and launched consumer brands in foreign territories. He has successfully managed multicountry sales and manufacturing divisions. As a result of heading Pro-Line
International, being Vice President of Global Business Development for Culver Businesses, CEO for Johnson Products, and as an advisor to several companies, Brown.
Brown is a strategic, visionary business executive and consumer brand champion who has leveraged his unique combination of business school training and entrepreneurial experience at start-ups, small-to-medium and Fortune 500 companies to transformed innovations into multi-milliondollar revenue streams.
As a marketer, brown can demystify marketing with science and has created go-to-market, sales tracking and consumer analytic software and templates to accelerate customer acquisition and retention. He has
managed numerous strategic marketing projects, all of which encompassed well-defined processes guiding flawless tactical execution.
Brown continues to speak on business leadership at the executive MBA level and to senior business executives. He has also served as president of the College of Business Advisory Board at the University of TexasArlington. He speaks to corporate influencers on business integration, technology, and software implementation, as well.
The belief that business excellence only happens as the results of a wellcrafted and integrated plan was brought to life through the flawless execution of talented individuals working as a team with strong leadership. That is the “plus factor” in business, and this is what Brown delivers.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
ammonia-free and delivers multi-dimensional color from root to tip with 100% gray coverage.
We also have Creme of Nature Exotic Shine Color with Argan Oil from Morocco available in 11 rich, vibrant shades, also with up to 100% gray coverage: Intense Black, Soft Black, Medium Warm Brown, Light Caramel Brown, Intensive Red, Red Copper, Burgundy Blaze, Bronze Copper, Honey Blonde, Light Golden Blonde, and Ginger Blonde. Creme of Nature with Argan Oil Hair Color is a highintensive formulation with Argan Oil.
Poor maintenance, environmental factors, and sunlight may cause the color to fade. Color-treated hair can fade during any season, but fading seems to occur more often during the summer, when our hair is subjected to salt water and chlorine or if we are outdoors more and work out often.
curly, wavy, coily or kinky hair, with this fashion must-have comes critical maintenance measures: moisturizing, deep conditioning and regular trims all while maintaining our beautiful color.
After any coloring process, maintenance is key. You can protect, avoid fading and keep hair color vibrant by using moisturizing shampoos and conditioners and color-protecting shampoos. Using a sulfate-free shampoo and leave-in conditioners will keep your hair color from fading. When washing your hair at home, use warm/cooler temperature water. Washing hair with hot water opens the cuticles, which allow the color wash to out/fade during shampooing and conditioning.
Whether your hair color is a shade of blonde, burgundy red, copper, brown, color is the ultimate accessory and trend for fashion-oriented women who “tress to impress.” Yet for those of us with relaxed hair, hair in transition,
Pat G. Williams is a hairstylist, author and Crème of Nature Brand Ambassador
When shoppers come into your store, they are looking to address all of their beauty needs. That includes their hair products, cosmetics and everything they need for their nail care. Treating their nails to a little TLC isn’t just an afterthought. From nail polishes to nail files, taking care of their hands and feet is just as important as the rest of their beauty regimen. Here are five nail items that are hot sellers at Jinny Beauty Supply
Some customers want to skip the visit to the nail salon and do their nails a home. That can mean more than just filing and painting their nails. Some are more ambitious and may choose an advanced tool like the J2 Nail Care System.
• This product can File, Buff and Shine Nails.
BR1667
Everyone needs a basic emery board in their beauty tool kit. This tool makes it easier to file the nail in any shape you desire. These emery boards are perfect for do-it-yourselfers and professionals alike.
AI51470
Creating a set of acrylic nails can’t be accomplished without the SuperNail Professional Nail Liquid. This liquid allows professionals to make long-lasting acrylics that their customers will love.
IBD51002
When your nails need a little-added length or repair, nail techs are likely to reach for nail adhesive. For shoppers who want to do this themselves, they can grab the 5 Second Nail Glue. It glides on like polish, providing a smooth, even application for nail tips, repairs and wraps.
AI31470
Whether you’re removing a glittery topcoat or a dark nail polish, the SuperNail Nail Polish Remover will quickly clean the nails in just a few swipes. This remover is perfect for natural and artificial nails.
International Beauty Exposition (The Expo) kicked off the New Year with the opening of the first annual show in Las Vegas at the Bally’s Hotel and Convention Center. This is the event’s debut since the Western Buying Conference, and Eastern Buying Conference joined together.
The event kicked off with a photo op, featuring the participating rep principals. The show went off without a hitch, despite the crazy weather around the nation. There were over 165 manufacturers present with special deals for attendees that came to the show.
The Cocktail Party was well attended. Afterward, everyone was free to enjoy there evening on the town. The Expo was able to get many discounts from Bally's Hotel. WHERE magazine supplied the event with a personal concierge for the group, with discounts and special offers.
The Expo would like to thank everyone who weathered the storms and were able to support the show. Save the date for 2020 January 19th and 20th.
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The Hain Celestial Group booth.
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Mass retailers can often predict the future purchases of their target shoppers. This is done through the mastery of the shopper’s mentality. Consumer surveys based on demographics, lifestyle and spending power help to profile spending trends. OTCs can use this insight to predict their purchasing attitudes and impulses. Knowing the mentality of the consumer is invaluable. Consumers want the advantage of picking up as many related items on a one-stop basis. The growth of nonhair related products in OTC stores is evidence. One of the best ways to conquer the ideal merchandising mix is to create a profile of the ideal consumer. Consumers train themselves to be the ultimate shopper. They are not confined by channel or custom. Mastering and predicting the purchase behavior can lead to knowing which items to stock.
Seasonal non-beauty related products do not have to be bargain basement junk. The price point must be competitive; however, the selected items must be of significant value so that it will contribute to the revenue stream of the OTC. It should be an economical luxury item that will justify one less trip to a traditional retailer or department store.
There are various products and services the OTC can offer that would boost the sales check and save the consumer a trip to another outlet. Selecting the correct array of general merchandise must address the relevance to the target consumer, their beauty purchases and their shopping mentality. Each consumer is estimated to periodically return to the market place to pick up beauty basics. Why not fashion accessories? Or electronics? Or internet cards? If Walmart can have a nail salon or a hair salon, why can’t an OTC have an electronic charging station? Retailers, including OTCs, must master the consumer’s shopping mentality to stock and sell beauty-related and other merchandise.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.
in-cosmetics Global will be returning to its spiritual home in Paris from 2-4 April 2019, bringing together the world’s leading beauty and personal care industry suppliers and experts.
R&D professionals will be presented with a unique opportunity to source the most innovative ingredients, to learn from industry experts about the most important trends influencing the beauty industry and network with their peers.
The beauty industry continues to grow and has proved itself to be a thriving and popular sector on a global scale. The demand for beauty products continues to grow and has proved itself to be a thriving and popular sector on a global scale. Despite economic instability, the industry was estimated to have achieved sales of €200bn in 2017 and experts have forecasted a revenue increase of 7.14% in the next five years. According to Mintel, four key trends will be responsible for driving this growth: personalisation, the rise of digital, naturals, and the use of marketing campaigns that focus on encapsulating a brand’s personality. It is imperative that companies are able to attract consumers by successfully tapping into the latest trends. Developing both innovative and exciting products is the way they can make their mark in what is an increasingly competitive sphere. in-cosmetics Global is the perfect platform to provide inspiration for those products, making it a must-attend event for all those in the beauty industry.
allows visitors to get an exclusive insight into the latest product developments recently brought to market, providing a unique opportunity for businesses to stand out in the highly competitive cosmetics sector. Key exhibitors will offer attendees the chance to try out their products in order to gain an insight into how they were made and understand the effectiveness of their innovation as part of the Formulation Displays. The beauty and personal care team from Mintel will also host live demonstrations in this area, where visitors will be able to interact and test innovative finished products.
The highly relevant Sustainability Corner, sponsored by Cargill, will also return in 2019 with over 20 pods featuring sustainable ingredients or supply chain projects that have positively affected the environment. The interactive space will focus on the beauty and personal care industry’s progress and creativity in environmental and social sustainability. Attendees will be able to understand how businesses are changing their procedures to reduce their environmental impact and hear expert insights from leading brands and debate major issues surrounding sustainability. This educational area provides visitors with a unique way to learn about how businesses are supporting the achievement of the UN Sustainable Development Goals.
in-cosmetics Global 2019 will see the launch of the Indie Trail. Indie brands continue to dominate the market and have become increasingly influential in the beauty industry. The market saw a 659% increase in review volume in 2017[1], illustrating their popularity and importance. In response to feedback from indies that it can be difficult to source suppliers who can provide smaller ingredient quantities, in-cosmetics will introduce the Indie Trail Guide.
The guide will be distributed to indie brand visitors and is designed to help them navigate the event and meet relevant suppliers by detailing the exhibitors that are able to provide ingredient quantities to suit a production of up to 100kg. The guide will optimise their experience at in-cosmetics by saving them time and making sure they are able to forge important connections with relevant exhibitors.
Following the great success of the R&D tours at last year’s show, they will be making a return to Paris in 2019. Specifically designed for R&D professionals and led by leading technical consultant and cosmetic chemist, Rouah Al-Wakeel, participants will be guided around major show features such as the Innovation Zone and Sensory Bar. Three topics will be covered in the tours: Protection, sponsored by IMCD; Healthy Ageing, sponsored by Mibelle Biochemistry Group; and Preservation, sponsored by Symrise. Each tour will ensure R&D professionals are introduced to select exhibitor stands relevant to the tour topic.
The ever-popular Innovation Zone, sponsored by Ashland, will be back for another instalment at the 2019 show and promises to feature some of the most exciting and innovative formulations launched within the past six months. This interactive area
Visitors will be able to put brand new formulations to the test, as well as being given the opportunity to see and experience the latest eye, skin, nail and lip make-up formulations at the MakeUp Bar, sponsored by BASF. This popular area is designed to help attendees discover the latest solutions, formulations and vibrant colours, all in one place.
Exhibitors including Interpolymer, Biesterfeld and Lubrizol will showcase their latest innovations at the show, demonstrating how the beauty industry continues to create new functional ingredients and technologies. Furthermore, visitors will have an unrivalled opportunity to receive expert insights into the latest trends and products from leading exhibitors.
As part of the education programme, the free-to-attend interactive sessions at the Formulation Lab, sponsored by Brenntag, will provide R&D professionals with a unique opportunity to learn the secrets to designing winning formulations.
The sessions will take place in a purpose-built laboratory, created to offer those in the R&D category a rare and hands-on experience to learn invaluable and practical insights into formulation training from the industry’s leading experts. Some of the key suppliers confirmed to take the stage at the Formulation Lab over the three days include Evonik, BASF, DSM and Sensient.
Within the Formulation Lab, the Formulation Challenge, sponsored by Lonza, will take centre stage on 4 April. Six teams of highly skilled R&D and marketing professionals will be given a box of mystery personal care ingredients and tested with creating an innovative formulation in 90 minutes. The finished products will be judged by a panel of expert judges who will score the formulations based on their technical merit and marketing story.
The show’s highly acclaimed education programme will be an unmissable part of the event for all visitors as it provides a valuable
opportunity for all cosmetics and personal care professionals to get an exclusive insight into the upcoming trends, as well as the latest on new developments and technologies. Industry experts will share their insights on a wide range of subjects such as regulatory changes and new product development in order to give businesses a competitive edge and insight into future opportunities.
From Technical Seminars and Marketing Trends presentations through to Workshops and Live Demonstrations, visiting R&D professionals and cosmetic chemists will have the opportunity to discover innovations in the beauty industry, as well as debate the latest changes in the sector at the free-to-attend educational programme.
The paid-for workshop programme will run on 2 and 3 April and will address some of the most important challenges personal care professionals are facing in the current climate. World-renowned experts will help attendees become aware of specific issues and challenges across a range of topics within the industry, such as skin microbiome, anti-ageing and emotions in cosmetics. For example, Ecovia Intelligence will present ‘Developing certified green cosmetics’, which will cover the key formulation issues when opting for popular ethical labelling schemes, including organic, natural and vegan. In addition, Dr Theresa M. Callaghan from Callaghan Consulting International will host ‘Developing EU compliant claims – objectives and updates’, which will be divided into four parts to provide attendees with an understanding of the EU cosmetics claims legislation pertinent to 2019 frameworks.
Taking place over three days, the free-to-attend Marketing Trends sessions, hosted by leading research companies, consultancies and brands, will present insights into the newest industry trends, data and market analysis.
A range of exciting and insightful presentations will be delivered, such as ‘Personal care ingredients: blurring the boundary between food and beauty’, delivered by Ioannis Efthymiopoulos, Ingredients Analyst at Euromonitor International. The talk will allow visitors to discover the key selling points of food-based ingredients and how new opportunities have been created for food manufacturers to play an active role in the cosmetics industry.
Another highlight is sure to be a presentation on ‘Teenage personal care – the gender agenda’ by Samuel Farmer, owner of the eponymous company. The talk will address the changing ways in which young people identify with sexuality and gender as a way to define themselves and how the personal care industry can develop a trusted and meaningful relationship with adolescents.
There are a host of other exciting features taking place at incosmetics Global 2019, such as the Testing and Regulation Zone, Fragrance Zone and Sensory Bar, among many others. Attendees will also be able to visit the Country Pavilions, which will allow them to easily locate ingredients and source niche suppliers from specific countries such as Tunisia, Peru and South Korea.
Another area that promises to indulge visitors’ senses is the Fragrance Zone, which will take visitors on a journey of new scents and fragrance trends. Key fragrance houses, producers and distributors of extracts and ingredients will present their products and give attendees expert advice on the latest innovations and developments in fragrance.
The Sensory Bar is an interactive area that offers an exciting sensory experience where visitors can try out formulations displayed at the bar so they can test the feel, smell and taste of the products. Make sure to attend the 2019 event in order not to miss out on these industry-leading interactive opportunities.
Exhibition Manager, Roziani Zulkifli said: “We are excited to take the Global show back to the home of cosmetics in Paris. It has been another fast-paced year in the cosmetics industry and we have gathered together the biggest and most innovative exhibitors to join us at Porte de Versailles with their most exciting launches.
“Our renowned educational programme will be back with a lineup of the most knowledgeable and inspiring speakers from the industry, aiming to aid the next wave of products to hit the market in the months following the show.”
in-cosmetics Global takes place at the Porte de Versailles in Paris from 2-4 April 2019. For more information and to receive the latest updates, please visit www.in-cosmetics.com/register
Pete Goupil of Brossard, Quebec took home the Andis Men’s Hairstylist of the Year Award this year at the North American Hairstyling Awards. Andis partnered with the Professional Beauty Association to sponsor the award.
“We know all that goes into (this),” said Andis’ Director of Global Education Jessica Zeinstra. “There were a lot of really talented entrants this year. Andis was so thrilled to be able to recognize these artists by giving out an award at NAHA!”
Andis® Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit www.andis.com.
Sterling, IL (February 1, 2019) – For as long as Wahl Professional has been around, its main focus has been to make high-quality tools that make the barber’s job more efficient. The new Mentor Clipper fulfills this goal but has another purpose as well. The Mentor Clipper honors the life, career and mentorship of Wahl employee and barber mentor Isadore Adams.
Isadore Adams was a pioneer of barbering and a valued employee at Wahl. After opening his first shop in 1971, Isadore designed his first of many barber hair style charts, which are now commonly known to the industry as I ADAMS or Wahl Posters.
Isadore eventually grew to a vital role at Wahl, keeping the century-old clipper company deeply connected to working hair professionals. He regularly traveled to barbershops throughout the U.S., taking time to understand what barbers need from their Wahl tools. His experience and first-hand knowledge were critical in the development of the premier Wahl 5 Star barbering line alongside another Wahl legend, Bo Langley.
During his travels, Isadore held true to his passion for the craft by taking barbers under his wing, becoming a valuable mentor to many. He then led the charge to form the Wahl Education & Artistic Team (W.E.A.T.) and, to this day several current members attribute securing their places on the prestigious team to the support of and mentorship by Isadore.
“He worked the information into us, there was no option other than success if you were learning from him,” said Wahl Education & Artistic Team member Garland ‘G-Whiz’ Fox. “He met everyone at their level regardless of their gender, income, location or whatever – he was an awesome mentor.”
A reflection of Isadore’s passion for barbering, the Mentor Clipper is designed for the barber or cosmetologist who is serious about their craft. Excellent for achieving a seamless fade with using just one tool, and especially great for debulking course, thick hair.
The Mentor comes with a detachable four-blade system. Compared to other Wahl clippers, the Mentor has much more power; its brushless motor has a speed between 3,000 and 3,7000 RPM –faster than all other detachable blade clippers on the market. This extra power makes the Mentor better and faster to use on coarse or thick hair. It’s an ideal tool for barbers that work with quick turnaround clients. “The new detachable blade system diminishes the lines of demarcation when changing blades. This allows the barber or stylist to work faster at completing the haircut. A high RPM clipper and improved blade design is a winning combination” says Tracy Vock, Wahl Professional Senior Product Manager.
Ergonomic and light weight, the Mentor makes it easy to use for barbers and cosmetologists alike. Wahl increased the comfort and control to make sure it was perfectly balanced and reduced the vibration to a minimum. In addition, a long flexible cord allows for ease of movement for the barber or stylist. Plus, to prevent mistakes, there’s a locking mechanism that must be engaged in order to switch the blades.
Taking its cue from Isadore, the Mentor Clipper brings a new depth of opportunity to the professional hair industry by maintaining quality while pushing efficiency. A reminder that there is no other option than success and acting as an ode to every great barber who had a great mentor.
Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.
MrEyeliner brand was created for ALL individuals to wear. Our mission is to make the world a more suitable place for individuality and acceptance through our MrEyeliner brand messages. Anyone who would like to wear eyeliner should be able to; no matter the sex, creed or nationality. People are all made equal. With that being said, our brand culture is about supporting anyone who decides to be themselves. Our team stands strong & proud.
Bullying can be a major culprit to inhibit individualized style & freedom to express oneself. Bullying is ruining too many lives. Too many are picked on, abused and ridiculed. Made to feel inadequate. Afraid to be proud & express oneself freely. Too many feel trapped, misunderstood, not listened to and ignored. It can make one feel safer hiding in the shadows, not being true to oneself and definitely not enjoying life.
Bullying can start at home with possibly insensitive and/or narrow-minded parents or guardians. They may be incapable of discussing these sensitive topics. That can make you feel even more alone, quiet and abandoned. Especially when the people that are supposed to love & support you can’t or won’t clearly understand what you’re feeling and/or what’s happening in your live. Bullying has been a horrible epidemic in our society for generations. In the past years, it has gotten worse with school bullying, playground bullying, cyber bullying, social media bullying and so much more. Bullying is complicated. Schools have a tremendous amount of issues to deal with; bullying being one of them.
MrEyeliner was created to help in this widespread arena. Zach Garfinkel aka MrEyeliner has begun reaching out to youths at music festivals and instore events since he introduced the brand in late 2018. Zack is trained to speak supportively with anyone on bullying topics. His team has begun to reach out to local schools to offer to speak at events to get our anti-bullying message out there. He plans to educate the educators as well as the students in person and online. Our message presents ways to encourage self-expression, offer sound advice & meaningful help. Our social media platforms encourage dialog & exchanges of ideas. MrEyeliner is here to provide a VOICE to the VOICELESS no matter what the setting.
MrEyeliner plans to touch and inspire anyone who has been the object of bullying or been made to feel afraid to express themselves freely. Our team is available wherever & whenever we are needed to discuss all types of self-expression topics. We promote: Be proud of who you are. Let’s make the world a more suitable place for individuality and acceptance through our MrEyeliner brand. Zack and his team are seeking to #StoptheBullying and assist the bullied.
MrEyeliner is a subsidiary of Quality Pencils, the makers of Pencil Me In and GraffEtch.
Contact MrEyeliner at www.MrEyeliner.com on IG @mreyeliner and at 917-776-4573.
STURTEVANT, WI (FEBRUARY 2019) – Andis® Company, a leading manufacturer of handheld tools and education for the barber, beauty and animal grooming industries, recently announced the release of the ProFoil® Lithium Plus Titanium Foil Shaver in US & Canadian markets! The ProFoil® Lithium Plus Titanium Foil Shaver is an extension into the popular ProFoil® Shaver series. This powerful, quiet shaver features a lithium ion battery delivering up to 80 minutes of runtime on a single charge. This lightweight shaver includes premium features, including soft-grip texture for
secure and comfortable handling as well as a premium, stand-up charging stand. The ProFoil® Lithium Plus shaver continues to utilize popular, and sought-after, gold titanium hypoallergenic foils for the closest shave and irritation-free shaving.
Retailers and distributors interested in carrying the ProFoil® Lithium Plus Titanium Foil Shaver or any other products from Andis Company, can find more information at www.andis.com or call 800-558-9441.
NEW YORK, Feb. 4, 2019 /PRNewswire/ -- Silver hair is here to stay. L’Oréal Paris, the company that invented hair color, and Vogue, the authority on all trends, announced Silver as the 2019 Hair Color of the Year today. The hue was selected by the brand’s color designers after extensive analysis of hair color trends, search data and inspiration drawn everywhere from fashion runways and city streets, to social media and travels to all corners of the world.
L’Oréal Paris is debuting a versatile assortment of silver shades ranging from Silver Blonde to Smokey Silver to Silver Blue. These new silver shades come from their top collections – Superior Preference, Feria, and Colorista Makeup, allowing people to easily achieve 2019’s most coveted color at-home.
“Not only has silver hair been a top color trend on the runways and it is the ‘it’ color for women of all ages, we love what the color stands for – it symbolizes charisma, ethereal energy, power, focus and it is beyond chic,” says Orrea Light, Vice President of L’Oréal Global Marketing Product Development and Beauty Innovation. “As the world’s #1 selling hair color brand*, we are thrilled to now bring this color trend to people everywhere in an accessible way. Whether someone’s desired result is sophisticated, daring, fun, or all three, they can find their perfect metallic match within the esteemed houses of Preference, Feria or Colorista.”
and a deep smokey undertone to create an edgy & metallic shade of silver.
• SUPERIOR PREFERENCE SOFT SILVER BLONDE: Since 1973, L’Oréal Paris’ Superior Preference has proven itself time and time again as the gold standard in hair color – delivering luminous multidimensional hair color that lasts. Now, the brand debuts its modern take on a classic blonde shade with Soft Silver Blonde. This shade is a mix of warm blonde and delicate cool silver tones for a “wearable” and sophisticated silver look.
• COLORISTA HAIR MAKEUP SILVER BLUE: For the trendsetter who only wants silver hair for 1 day, try makeup for your hair. New Colorista Hair Makeup Silver Blue is a gentle gel cream formula mixed with icy silver makeup pigments for a vivid silver blue color payoff without the long-term commitment.
“While other aspects of beauty can surely make an impact, nothing quite compares to the effect of that perfect statementmaking color. I have seen a big uptick in client requests for silver this year and love that L’Oréal Paris makes it easy to achieve at home,” says Jonathan Colombini, L’Oréal Paris Hair Color Consulting Colorist and Stylist. “The best part about the lineup is that it’s color any way you like it – not only are they the shades of the moment, but they span different formulas and application techniques, which means there is a silver for every lifestyle.”
The 2019 Hair Color of the Year collection includes:
• FERIA SMOKEY SILVER: The L’Oréal Paris Féria franchise is known for its bold and vivid colors and always being on the cutting-edge of “what’s next” in hair color artistry. Custom blended by master colorists for the daring trend setter, new Feria Smokey Silver is formulated with multi-faceted icy silver
The 2019 Hair Color of the Year will come to life through Vogue. com, Vogue and L’Oréal Paris’ social & digital channels, in Vogue magazine’s February Issue and during New York Fashion Week. People are encouraged to show off their own silver hair by tagging @lorealhair and using #HairColoroftheYear.
*Based on Nielsen data for units of L’Oréal Paris brand hair color sold in 2018.
(LR682, 683, 684, 685, 686, 687)
At Fromm International, Kevin Johnson stepped down from the position of president effective January 1, 2019. Kevin has been with Fromm International for 31 years, and will remain vice chairman of the organization. Kevin Barrett, the company’s executive vice president, assumed the role of president on January 1.
Kevin joined Fromm International 30 years ago and has served in a series of positions of increasing responsibilities. In his new role, he will focus on vision, people, growth and customers. “I am honored to lead the Fromm team to realize our vision while exciting customers with our powerful brands and programs,” says Kevin. “Kevin will
become Fromm’s fourth president in our 111year history. He is an industry leader, dedicating his ideas and time to the Professional Beauty Association. He has a strong leadership team and a clear vision to lead the company forward,” says Kevin Johnson. Visit frommbeauty.com.
Molly Hussa joins The Kirschner Group as a sales representative to cover key accounts and the Minnesota market.
She has more than 10 years of merchant experience and previously served as a buyer for Beauty Brands, where she was lead merchant across the nail, appliances, hair-care, men’s and skin care categories. Before Beauty Brands, Molly began her career with Von Maur, Rally
House and Payless ShoeSource. She brings deep product knowledge, a keen sense of style and strategic thinking to TKG sales team. Reach her at molly@!kirschnergroup.com and visit kirschnergroup.com.
BolognaFiere Cosmoprof announces that Liza Rapay is the new head of North America Marketing to run Cosmoprof North America (CPNA) in partnership with the Professional Beauty Association.
All North American marketing operations and functions will report to Liza, who will work out of the new Cosmoprof North America office in New York City. Liza succeeds Daniela Ciocan, who has left the organization.
Gianpiero Calzolari, chairman of BolognaFiere SpA, says, “Liza has 13 years of prestige beauty experience and a true passion for the beauty industry. We look forward to collaborating with her, as we continue to grow our reputation as the
leading B2B beauty trade show. Liza will report to Enrico Zannini, general manager, BolognaFiere Cosmoprof, director of Cosmoprof Worldwide.”
Liza says, “I am excited at the opportunity to work with all beauty companies—from startups, to established brands. This is an amazing platform to connect people. With the market always evolving, strong relationships will always be necessary to succeed in this business.”
March 3
March 3-4
March 3-4
March 3-5
March 3-6
The Road to Barbercon
Los Angeles, CA barbercon.com
The Razor’d Edge ECRU NY Academy, Fair Lawn, NJ
https://www.ecrunewyork.com/classes
Keune Cut & Color Collaboration Atlanta, GA keuneeducation.com
SPECS: The Forefront of Physical Retail Dallas, TX https://bit.ly/2PnFDzr
ShopTalk: Leaders Disrupting the Beauty Biz
Las Vegas, NV shoptalk.com
March 4-6 American Assoc. of Cosmetology Schools Washington Leaders’ Summit & Capitol Hill Day, DC 800-831-1086, beautyschools.org
March 9-11 Keune Creative Color Atlanta, GA keuneeducation.com
March 10-12
March 10-12
March 10-13
International Beauty Show (IBS) New York New York, NY ibsnewyork.com
International Association of Trichologists Largo, MD http://usatrichologytraining.com/schedule/
ECRM/EPPS Consumer Technology Chicago, IL ecrm.marketgate.com
March 17-18 Keune Creative Design Atlanta, GA keuneeducation.com
March 25-27 Beauty Business Malaysia Kuala Lumpur, Malaysia beautyprofessional.com.my
March 30-April 1 America’s Beauty Show Chicago, IL americasbeautyshow.com
March 30-April 1 Bronner Bros Int’l Beauty Show New Orleans, LA bronnerbros.com
March 31-April 1 Keune Ultimate Color Atlanta, GA keuneeducation.com
April 2-4 In-Cosmetics Global Paris, France in-cosmetics.com
April 3-5 Transitions Spring for Family Businesses Tampa Bay, FL familybusinessmagazine.com
April 4-6 IndoBeauty Expo 2019 Kemayoran, Indonesia https://indobeautyexpo.com
April 6-7 BeautyConNYC New York, NY https://beautycon.com/
April 7-8 Art of Business: The Event Philadelphia, PA www.artofbusiness.com
April 7-8 K eune Foundational Design Atlanta, GA keuneeducation.com
April 7-8 Keune Blonde Out Atlanta, GA keuneeducation.com
April 7-10
ECRM/EPPS Store Brand Health & Beauty Las Vegas, NV ecrm.marketgate.com
April 7-10 Strategies Incubator Seminar Centerbrook, CT strategies.com
April 10-11 Beauty & Money Summit Los Angeles, CA https://beautyandmoneysummitla.com
April 14-15 Revel in Beauty -Powered by Allied Beauty Association Toronto, ON, Canada abacanada.com
April 14-15 Spring Style Show presented by CosmoProf San Jose, CA licensedtocreate.com
April 15-16 Makeup in Seoul Seoul, South Korea https://makeup-in-seoul.com
April 15-17 Beautyworld Middle East Dubai, UAE beautyworldme.com
April 17-18 PBA’s Distributor Executive Conference Chicago, IL probeauty.org
April 18-20 Cosmobeauté Asia
Ho Chi Minh City, Vietnam www.cosmobeauteasia.com
April 19-20 Int’l Meeting on Cosmetology & Trichology Dubai, UAE scientificfederation.com/cosmetology-2019/
April 27-29 22nd Taliah Waajid: World Natural Hair and Healthy Lifestyle Event Atlanta, GA naturalhairshow.org
April 28-29 Keune ColorFSTR Atlanta, GA keuneeducation.com
April 28-30 Strategies Mastermind: Communication Centerbrook, CT strategies.com
1-800-936-8733 CHICAGO
1-800-535-6110 DALLAS
1-800-925-4669 DETROIT
1-844-421-9736
1-713-343-5636
1-844-358-8967 ST. LOUIS 1-844-544-5200
(SS6795, SS6788, CR1907, CR1903, CR1906, SS35011, SS35021, JP2020, JP2018)
(CR1491, 1493, 1494, 1508, 1492)
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• What are the most popular hair colors at your store?
여러분의 매장에서 가장 인기 있는 헤어 색상은 무엇인가요?
• Do you offer an assortment of color swatches in your hair color aisle?
헤어 염색 제품 코너에 다양한 색상의 샘플을 제공하십니까?
• When it comes to gray coverage, do your male customers lean towards highlighting their gray or covering it?
흰 머리 염색의 경우 남성 고객들은 흰색을 강조하고 싶어합니까, 아니면 다른 색으로 커버하고 싶어 합니까?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.
보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,
감사 드리며, 많은 참여 부탁 드리겠습니다.
Name (성함)
Store Name (상호명) ___________________________________ State (주)
Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340
Email: editor@otcbeautymagazine.com
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