OTC May 2018 by OTC Beauty

May 2018 | $6.00

Men’s Issue

Men’s Grooming Trends Male Grooming Products Your Customers Need Now

SHOW COVERAGE:

Jinny Beauty Supply New Jersey and Atlanta Trade Shows

OTC Beauty Magazine May 2018

Hypoallergenic Shampoo & Conditioner

A proprietary fragrance-free formula designed to gently cleanse sensitive scalps with ease. Made with pure shea butter and formulated for all textures.

AVAILABLE NOW! Made in USA OTC Beauty Magazine May 2018

YOUR DESTINATION FOR CURLY HAIR ESSENTIALS

NOW AVAILABLE AT JINNY! ASK YOUR SALES REPRESENTATIVE ABOUT OUR INTRODUCTORY OFFERS.

DevaCurl is available for purchase only in the continental US, excluding NY, NJ, MD, DC, VA and only available for resale through your physical OTC store location.

May 2018

c ont en t s

In E ver y Is s u e

10 Editorial Letter Groomed to Perfection 완벽한 그루밍

12 Expert Advice

Beard Grooming by Respected Roots

16 Marketplace

12 Male Grooming Products Your Customers Need Now

22 How Should You Sell It?

Men’s Beauty and Grooming Products 어떻게 판매해야 하나? 남성 뷰티 및 그루밍 제품

100 Clipper Tips

Cooler, Quieter, Less Vibration and Finer Cutting

102 Therapy Trends

Innovations in the Men’s Grooming Niche

104 Industry News 114 BIR Bits 115 Show Calendar 117 Coupons 124 Ad Index Feedback 126 Reader 독자 피드백

128 Product Spotlight

Graff*Etch Neon and Hot Color Pencils

66 Top Sellers

We take a look at the 5 fastest-moving Men’s Grooming products at Jinny Beauty Supply.

OTC Beauty Magazine May 2018

56 Feature

Men’s Grooming Trends for 2018

By Will Willams For many consumers, their local beauty supply store is their first stop when repurchasing or trying out a new hair product. When most go to one of these stores, they make a beeline for the wigs, extensions, and other hair items. But a beauty supply store carries much more than colorful extensions and the newest organic shampoo. From lipstick to hair brushes, there really is no end to what customers may discover.

28 Knowledge To Know The History of Beard Grooming

By David Wright Beard grooming is trendy right now, but history tells us that giving the beard extra care and attention has always been in style. From the Golden Age of Greece to 2018, men have endured a variety of techniques to maintain their beard shape, scent and softness. We discussed some of the latest methods to ensure a well-maintained beard, no matter the century. 턱수염 그루밍의 역사 요즘 턱수염 그루밍이 인기가 있는데, 이는 옛날부터 남성들의 특별한 관심분야 였다는 것을 역사를 통해 알 수 있다. 그리스 황금기부터 2018 년까지, 남성들은 다양한 스타일의 턱수염, 향기, 그리고 부드러움을 지속하는 다양한 방법을 계승해 왔다. 여기서 시대를 넘은 턱수염 최신 관리법을 소개하고자 한다.

To Promote And Stimulate Natural Hair Growth 32 How By Tony Lloneau

It has not been proven that any product applied externally to the hair or scalp can promote, stimulate, or accelerate natural hair growth. Most people who complain of little or no hair growth are blaming it on the wrong reason. They think the problem is a lack of natural growth from the scalp, when in reality; the problem is the hair is breaking off from the ends for a variety of reasons. 자연적인 모발 성장의 촉진 및 자극 방법 헤어나 두피에 바르는 제품이 자연적인 모발 성장을 촉진, 자극 또는 빠르게 할 수 있다는 것은 증명되지 않았습니다. 모발 성장이 느리거나 거의 자라지않는 사람들은 이유를 잘 파악하지 못하고 그 제품들을 비난합니다. 이런 사람들은 두피에서 자연적으로 성장되지 않는 문제로 생각합니다. 사실 다양한 원인으로 인하여 자라지 않는다는 것이 문제 입니다.

THE HOTTEST MULTI CULTURAL BRAND

ON THE MARKET

CEO & FOUNDER | COURTNEY ADEDLEYE

@THEMANECHOICE www.TheManeChoice.com OTC Beauty Magazine May 2018

May 2018

c ont en t s

64 Cosmoprof

Cosmoprof North America Helps Participants Tailor Show Experience With Unique Programs COSMOPROF NORTH AMERICA는 독창적인 프로그램을 통해 참가자 맞춤형 쇼를 만들어 드립니다

54 Beauty Ambassador Textured Tresses By Detra Smith

Deeper, Engaged Way to Onboard New Employees 50 The By Cordell Riley

The days and weeks after employees start at your company represent a time of unique opportunity. Can you teach them new systems and skills? Of course, you can. But have you also stopped to consider all the other important goals you can reach during the onboarding period? And how can you take advantage of them? Here are eight approaches that work. 좀 더 깊이 있고 적극적으로 신입사원을 교육하는 방법 신입사원이 여러분의 회사에서 처음으로 일하는 며칠과 몇 주는 다시는 오지 않을 중요한 기간입니다. 그들에게 새로운 시스템과 기술을 가르칠 수 있습니까? 물론, 당신은 그렇게 할 수 있습니다. 하지만 신입사원 교육 기간 동안 달성할 수 있는 다른 중요한 목표들에 대해 생각해 본

40 Business Tips

10 High-Impact, Low-Cost Ways to Drive Higher Levels of Employee Engagement and Help Your Customers Love You! By Curt Redden We all seem to get it by now—more engaged employees perform at a higher level. The organizations that get their strategy right in this area provide a superior customer experience, have lower levels of employee churn, higher morale, and ultimately much higher financial performance. Their customers love them more! What are some things you can easily implement that will give you big lift in your levels of employee engagement with the lowest investment? Here are 10 ideas that can help your employees thrive.

58 Manufacturer Profile Carol’s Daughter

What started off as a small body products company in Brooklyn, New York – made in the kitchen of its founder, Lisa Price – is now a leading brand in the natural hair care industry. Since its inception in 1993, Carol’s Daughter has become a force to be reckoned with in the beauty world. OTC Beauty Magazine chatted with Ana Maria Alonso Viola, the head of marketing for Carol’s Daughter, to talk about the company’s humble beginnings and its bright future. 창업자인 Lisa Price의 주방에서 만든 뉴욕 브루클린에 있는 소형 바디 제품 회사로 시작한 이 회사는 현재 자연 모발 관리 업계의 선도적인

더 많이 참여하는 직원들이 더 높은 수준의 업무를 수행하는 것을 많이

세계에서 무시할 수 없는 업체가 되었습니다. OTC 뷰티 매거진은 Carol

봐왔습니다. 전략을 올바르게 수행하는 조직은 탁월한 고객 경험을

‘s Daughter의 마케팅 책임자인 Ana Maria Alonso Viola씨와 이야기를

제공하고 직원 이직률이 낮으며 사기가 높고 궁극적으로 재무 성과가

나누며 회사의 소박한 시작과 밝은 미래에 대해 이야기했습니다.

투자로 직원 참여 수준을 크게 높일 수 있는 방법은 무엇일까요? 여기에, 직원들의 업무참여를 도모할 수 있는 10가지 아이디어들이 있습니다.

It Wasn’t Raining When Noah Built the Ark: Prepare for Family Business Quarrels Now

By Mitzi Perdue At their worst, a quarrel in the family business can become a threat to everything the family business holds dear, including relationships, wealth, and position in the community. Seventy percent of family-owned businesses won’t make it to the next generation, and the biggest reason for this sad fact is family quarrels. Since every family is going to have conflict, the fundamental question is, how do you deal with these quarrels so that they don’t cause lasting damage? 노아가 방주를 지었을 때는 비가 내리지 않았습니다. 지금 미리 가족 사업 분쟁을 준비하십시오. 최악의 경우, 가족 사업에서의 싸움은 관계, 재산, 지역 사회에서의 명성 등을 포함하여 가족 사업이 소중하게 여기는 모든 것을 위협할 수 있습니다. 가족 소유 기업의 70%가 다음 세대로 이어 질 수 없으며 이러한 슬픈 사실의 가장 큰 이유는 가족 갈등입니다. 모든 가족이 갈등을 겪게 될 것을 전재로, 피해의 원인이 지속되지 않도록 어떻게 이 분쟁들을 다룰까 라는 근본적인 질문을 던져 봅니다. 6

여기에 효과적인 방법 8가지를 소개하고자 합니다.

높은 수준의 직원 참여 유도 및 고객의 사랑을 돕는 효과적이고 저렴한 10가지 방법

훨씬 높습니다. 그들의 고객은 직원들을 더 많이 사랑합니다! 가장 적은

적이 있으십니까? 그리고, 그러한 기회를 어떻게 활용할 것인지요?

OTC Beauty Magazine May 2018

브랜드입니다. Carol ‘s Daughter는 1993년 창립된 이래로 뷰티

70 The Big Show

New Jersey and Atlanta

Jinny Beauty Supply of Atlanta and New Jersey held The Big Show to celebrate the biggest show in Jinny history on held on March 11 and 18 respectively. The company’s VIP customers were invited to partake in special promotions and unbeatable deals. Every show exceeds the one from the year before and this year’s events did not disappoint.

ON THE COVER: Head-to-toe confidence begins with your perfectly coiled crown. From sleek edges to thick, moist twists, Revlon Realistic with Black Seed Oil, gives you the defined shine you need to make your best first impression. Step out with style and the courage to make magic moments with hair that’s visibly strong and healthy. For more information, visit www. revlonrealistic.com

OTC Beauty Magazine May 2018

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Nikki Chung David Wright Khalia Dunn Dr. Tony Lloneau Curt Redden Cordell Riley Mitzi Perdue Detra Smith Will Williams

Columnists:

Kenny Duncan Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 8

OTC Beauty Magazine May 2018

Editorial Letter by Jessica De Vault Hale

GROOMED TO PERFECTION 완벽한 그루밍 There’s no doubt that the beauty industry is fiercely dedicated to women. From cosmetics to skin and haircare, women spend thousands of dollars on beauty. Recent surveys suggest that the average woman spends upwards of $15,000 in her lifetime on all things beauty. But what of their male counterparts?

뷰티 산업이 여성들에게 유독 집중되어 있다는 점엔 이견의 여지가 없을 겁니다. 화장품에서부터 시작해서 피부관리, 헤어관리에 이르기까지, 여성들은 뷰티에 수천 달러씩 소비합니다. 최근 설문조사에 따르면 일반적으로 여성이 일평생 뷰티에 소비하는 금액이 15,000달러 이상에 이른다고 합니다.

It turns out that men are not to be ignored, with the male grooming niche growing into a powerful juggernaut. In 2016, this category had more than a 3% growth rate and reached $4.5 billion, according to the Kline Group. That means that men are investing in their appearance more than ever before. They are focusing on skin care, beard care and, of course, haircare. This is fantastic news for the OTC retailer because this implies that there will be more products to sell and more opportunities to cater to this demographic.

그렇다면 남성의 경우는 어떨까요?

Even men who have never quite cared about such matters before are finding themselves looking for ways to slightly improve their appearance. They may turn to their significant other’s beauty stash for a remedy, but the woman in their lives will undoubtedly turn to the beauty supply store to buy him what he needs.

관리 그리고 당연하게도 헤어 관리입니다. 소매상들에게는 더할 나위

To prepare your store for this growing market, we wanted to share details on the latest product developments for the male grooming niche. Check out the latest trends in our feature article on page 56. And if you’d like to stock up on some of the newest products, review our Marketplace recommendations on page 16 and learn about the best ways to sell them in the How Should You Sell It column on page 22.

가꾸어 볼까 기웃거리고 있는 추세입니다. 쓸만한 거 없나 하는 마음에

뷰티 산업의 틈새시장이었던 남성 그루밍은 어느새 막강한 지분을 자랑하며, 결코 얕볼 수 없는 수준이 되었습니다. Kline Group에 의하면 2016년에 들어서 남성 그루밍 시장은 3% 이상의 성장률을 보이며 45억달러 규모에 육박했습니다. 그 말은 곧 외모에 투자하는 남성이 그 어느 때보다 많아졌다는 겁니다. 이들의 관심사는 피부 관리, 수염

없는 희소식이죠. 판매할 수 있는 상품이 그만큼 많아지고 이런 신규 고객층을 확보할 기회가 그만큼 많아진다는 뜻이기 때문입니다.

심지어 평생 뷰티에는 관심도 없던 남성들조차 이제는 살짝 외모를

아내가 쟁여둔 화장품을 뒤적이는 경우도 있겠지만, 그러면 아내분들은 분명 남편에게 필요한 제품들을 사다주러 코스메틱 샵으로 직행하겠죠. 커져가는 이 시장을 준비할 여러분의 상점을 위해, 저희는 남성 그루밍 시장을 겨냥한 최신 제품개발 관련 디테일들을 공유하고자 합니다. 56 페이지에 소개된 저희의 특집기사에서 최신 트렌드를 확인하시길

The men’s grooming category will only grow more, so be sure to stay ahead of the curve and help your customers stay groomed to perfection.

바랍니다. 신상품 입고를 희망하신다면 16 페이지에 실린 출시품 추천을 살펴보시고, 22 페이지에 나와있는 판매 방법 기사에서 최적의 판매방법을 알아보세요.

앞으로 계속해서 성장할 남성 그루밍 시장의 선두주자로서, 고객들에게 Jessica De Vault Hale EDITOR

OTC Beauty Magazine May 2018

티 없이 완벽한 그루밍을 제공하세요.

OTC Beauty Magazine May 2018

Expert Advice by Khalia Dunn

RESPECTED ROOTS Facial hair can be traced through history as far back as the ancient world.

that are put into most of the products that men use.” What most men don’t

Mesopotamian civilizations were devoted to oiling, curling and dressing

know is that the burn from the isopropyl does act as a sealant, but it also

their beards while Confucius believed that the body was a gift and advised

causes discoloration around the neck.

his followers to not cut their beards. Societal attitudes towards beards tend to vary based on culture and religion, but there’s no doubt that beards

If men are looking to maintain a beard, Respected Roots is the right brand

are trendy in the United States. But with new trends comes a lack of

for the job. There are two key products that can help with this. The first is

information, like how to properly care for a beard. This is something Jason

the Foaming Beard Co-Wash. During the day, men are out doing various

Hawkins and Jaret Patterson, co-creators of Respected Roots, are experts

activities that get their hands dirty and they eventually touch their beards

on.

with those dirty hands, while only using soap to wash their faces. “Soaps are very harsh. They dry the natural oils that your skin and hair produce.

Can you provide an opening quote on their search for a good product and

So, we infused our co-wash with just a little bit of olive oil to give that

their need for something natural?

balance back,” Hawkins explained. It also helps with detangling the beard.

Respected Roots was originally created out of necessity for Hawkins and

It has a very neutral scent in a foam applicated bottle to prevent over usage.

Patterson’s own personal use. The pair have been sporting beards for well over a decade. “We never had a product or products out there that gave us

After the co-wash, they have a leave-in Original Scent Beard Conditioner.

the essential benefits that we were looking for,” said Hawkins. These benefits

Clean shaven men can also use this after they shave as a replacement for

included providing a natural sheen and protecting the skin underneath

astringent. Because it’s a skin moisturizer, it aids in the healthy growth of

the hair, while helping to alleviate the razor bumps and itchy skin. They

hair. After looking though different forms of product, like oils and balms,

decided to push forwards with their business idea after attending a black

Hawkins and Patterson found that butters were more effective in treating

expo and made over $500 within 30 minutes with their original 2-ounce

the skin and to moisturize the hair. The problem with butters is that they

beard conditioner. They received nothing but compliments on their

can melt down in hot environments. To combat this, they put a natural

product.

sterol in the butter to help it hold its form. It may melt down in warm environments, but it solidifies when put in room temperature.

While their beard products can be used by anyone, Hawkins and Patterson wanted to find the right ingredients specifically geared towards

These products are also good for folliculitis, or razor bumps. It’s a condition

multicultural skin. Most products, at the time, contained harsh chemicals

caused by shaving where once the hair is cut. The hair can curl back and

that burned the skin. Their products included natural moisturizers like

start growing inwards, underneath the skin. This irritates the hair follicle

shea butter and cocoa butter that are infused with natural antiseptics and

and creates a bump. Hawkins recommends using their Original Scent

antibiotics, like apricot oil and tea tree oil. “Tea tree serves as a disinfectant

Beard Conditioner to help alleviate the razor bumps and also provides tips

– a healing agent,” said Hawkins. “It’s an alternative to isopropyl (alcohol)

on how to avoid them. Avoid shaving against the grain and following up

OTC Beauty Magazine May 2018

a product for themselves, they found a great demand for it. They found through their surveys that seven out of 10 men do not use anything on their beards because they were not taught to. Their hope is to change that by providing the necessary information and product to help with a form of astringent to

men grow healthy beards. “Respected Roots was created on the foundation

seal the burn – this irritates the skin, he

of providing a natural product line that all men should receive, that would

said. A single blade razor is also recommended.

help them grow healthier beards. Or, if they’re clean shaven, have healthy

“Men don’t need four or five blades to pass over

and beautiful skin.”

anything. Once you cut that hair, it’s just another blade coming right over that skin again,” Hawkins added.

What is their overall vision for the company? I know it’s to better inform me on beard care and to provide great product, but could you obtain a

Respected Roots is called Respected Roots for a reason. And in making

quote along the lines of this to end the article on?

Meet Khalia

Writing has always been in Khalia’s future, as she’s been writing since elementary school. Oddly enough, she graduated from the University of West Georgia with a bachelor’s degree in criminology. Yet, she chose to ditch that career path to pursue her passion in writing. When she’s not writing short stories, she’s doing nail art and listening to Kpop.

OTC Beauty Magazine May 2018

M A R K E T PLACE

12 Grooming Products Your Male Customers Need The men’s grooming market is growing by leaps and bounds and there more products than ever before to sell to your customers. From mustache waxes to aftershave and beard growth serums, companies are catering to every beauty concern a man may have. Here are our top choices for this category.

HAIR DRESS

Imperial Dax’s High & Tight Hair Dress is specially

formulated for awesome holding power and awesome

shine. First class, all natural conditioners maintain shine and hold on all fronts. High & Tight will bring your hair to attention and attention to your hair.

AFTERSHAVE

Barber Shop Aid® Aftershave promotes skin repair, forms a protective

barrier that keeps germs out, kills germs that have already infiltrated and

prevent scars, soothes and relieves minor irritations. This multipurpose antiseptic wash calms, cools and leaves skin cleaner and fresher than

ever before.

BEARD CO-WASH

The Respected Roots Foaming Co-Wash is created from a gentle blend

of natural and organic ingredients to cleanse the beard without drying the

skin and hair. This formula is infused with natural ingredients such as shea butter, virgin coconut oil, olive oil and castor oil - serving as a cleanser, antiseptic, antioxidant, sunblock and skin moisturizer. 16

OTC Beauty Magazine May 2018

GROWTH SERUM

Godefroy THICK Beard and Mustache Growth Serum is a

nighttime treatment that combines Jamaican castor oil and plant

extracts to provide intense nourishment to men’s facial hair. Used nightly, it can help to eliminate beard itch and flaky skin. THICK can also soften and add shine and luster to your facial hair.

VITAMINS

The Manetabolism MEN Vitamin is a healthy hair and beard

vitamin, physician-formulated specifically for men that helps to

promote faster, fuller hair and beard growth. A complete, nutritional

supplement enriched with antioxidants to help support the nutritional

needs of men. Strengthens immunity and boosts physical energy the healthy way. Helps to grow hair and beard fuller, stronger and faster.

SHAVE SET

Van der Hagen’s Premium Shave Set is the best kit for any beginner on a budget looking to enter the wet shaving arena. Exfoliate your

skin with the sturdy, boar bristle brush. Create your lather with the

hypoallergenic Deluxe Shave Soap, which contains vitamin E and oat extract—it’s guaranteed to leave your skin feeling soft and smooth. The colorful ceramic shaving bowl fits perfectly in the palm of your hand while you lather up.

OTC Beauty Magazine May 2018

M A R K E T PLACE 12 Grooming Products Your Male Customers Need

SHAVE POWDER

Softsheen Magic Shave Powder is a shaving powder (depilatory)

formulated especially for Black men to help stop razor bumps. This

formula provides a clean, razorless shave. Regular and extra strength formulas are available for normal and coarse beards.

BEARD OIL

If softening the beard is the aim, then the OKAY Beard Miracle Oil for Men is a perfect choice. This beard oil is formulated to help

maintain a moisturized, soft and nicely groomed beard.

MOISTURIZER

The Strength of Nature Pro-Line Comb Thru Lite Crème

Moisturizer is ideal for the gentleman who wants soft, supple hair without the greasy buildup. This formulation adds moisture and conditions hair and is light enough to be used daily.

OTC Beauty Magazine May 2018

AVOID UNNECESSARY ROUGHNESS PALMER’S® COCOA BUTTER FORMULA® FOR MEN

JASON MCCOURTY

DEVIN MCCOURTY

To avoid unnecessary roughness, professional football playing cornerbacks and identical twins Jason and Devin McCourty use Palmer’s® Cocoa Butter Formula® for Men. Palmer’s® offers hard hitting protection that locks in moisture and shuts down dryness. Palmer’s® is the ultimate defense against rough, dry skin, leaving it smooth with a fresh scent. Try Palmer’s® Cocoa Butter Formula® for Men today!

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@PalmersTV OTC Beauty Magazine May 2018

M A R K E T PLACE 12 Grooming Products Your Male Customers Need

HAIR FIBERS

Hair Illusion Real Hair Fibers was designed for people with thinning hair but not for those who are completely bald. Since this product is made up of real human hair, its filling effect on thinning areas looks natural.

BEARD BALM

There’s nothing worse than a coarse beard that

is rough to the touch. That’s why customers will

love Murray’s Pro Results Billey’s Beard Balm.

Formulated with coconut oil and shea butter, it’s

sure to leave any man’s beard soft to the touch.

MUSTACHE WAX

The Lucky Tiger Mustache Wax is a classic for the true

connoisseur of the mustache. Formulated with pure lanolin,

this wax conditions, grooms and controls the facial hair that

keeps a man looking neat. Keep your mustache well-groomed and sleek.

OTC Beauty Magazine May 2018

How should you sell it? By Nikki Chung

This month’s selling focus is…

Men aren’t just visiting the OTC store for clippers and trimmers anymore. They’re investing in their self-care more than ever before. As a result, the menswear grooming niche is growing at a record pace. There are tons of products to choose from, such as beard shampoos and conditioners, skincare and styling tools. And retailers will see plenty of new products coming from established companies

and younger brands in the coming years. That means retailers will need to prepare for the increase in male customers.

How can OTC retailers cater to this growing clientele of male shoppers? “In response to the increase in male customers, specifically within the grooming space, retailers are capitalizing and offering an array of products. We started in the men’s groom category by creating our SheaMoisture Men’s Shave collection. Our goal was to bring products with natural, certified organic and fair trade ingredients to men, and make them available everywhere. Shave care with natural ingredients doesn’t need to be at a premium price in a specialty store. We created the collection after hearing from male customers who complained of razor burn, bumps and other unpleasant side effects of shaving, especially those with very thick, coarse curly facial hair. Because grooming is such a regular ritual for most men, we made it our mission to take the drudgery out of shaving, while offering solution-based, efficacious products that address men’s most common grooming problems. We had so many men in our community share that they were looking for beard care products they could use on their coarse, thick, curly beard hair. We worked with our R & D team to create our beard collection that nourishes skin and hair and makes the grooming process easier and more comfortable. Our SheaMoisture Men’s Beard Care Collection is formulated to soften and smooth hair while removing dirt, flakes and odor without over-drying the skin. The line includes a face and beard wash, full beard detangler, beard conditioning oil and beard balm. Nutrient-rich maracuja oil and certified organic shea butter condition thick, curly beard hair, making it easier to shape, smooth and define facial hair for a well-groomed beard. The collection is

cruelty-free, without mineral oil, parabens, phthalates, sulfates and propylene glycol. The shea butter used in the products is sourced as part of the brand’s Community Commerce business model from womenled co-ops. Ten percent of the sales of the collection support women’s empowerment in entrepreneurship, education and equity. The brand invests in these communities by funding training, infrastructure and safety programs to sustainably source indigenous ingredients, grow local manufacturing of high-quality goods, and provide fair prices for them. Retailers will want to take a creative hand in educating and empowering male guests, as well as their wives, girlfriends and mothers who purchase for them, as well. Whether customers are sporting stubble, scruff or a full-grown beard, facial hair is a man’s accessory. We’ve been hearing that the beard trend was going to peak, but it hasn’t. Beards now seem to be a form of self-expression and men talk to us about how they feel they reveal their personality through their beard. With the popularity of beards with men of all ages/backgrounds/professions, has created the need for products to groom their beards. It becomes a grooming ritual for men – grooming their beard hair. Helping men embrace how to wear their facial hair is a win for retailers. Aisle violators, tutorial videos, in-store events with experts and services, and beauty advisor training all aid in driving awareness and helping consumers use the product successfully.”

Nikki Chung,

SheaMoisture Senior Director of Hair Care Innovation

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the June issue! 22

OTC Beauty Magazine May 2018

어떻게 판매해야 하나? By Nikki Chung

어떻게 판매해야 하나... 이제는 남자들이 단지 면도기나 가위같은 물건만을 찾기 위해 OTC 가게를 방문하지 않습니다. 남자들이 이전 어느 때보다도 자기 관리에 많은 투자를 하고 있습니다. 그 결과 남성 의류 및 미용 시장이 대폭 규모가 커졌습니다. 수염용 샴푸와 컨니셔너, 피부 관리 및 스타일링 용품 등의 제품은 수없이 많습니다. 앞으로 수년 내에 판매자들은 기존 회사들과 신생 브랜드들이 출시하는 새로운 제품들을 맞이하게 될 것입니다. 따라서 판매자들은 남성 고객의 증가에 대비할 필요가 있습니다.

OTC 판매자들이 어떻게 점점 늘어나는 남성 고객들의 수요에 구미를 맞출 수 있을까요?

“남성 고객이 증가하고 특히 미용 분야에 대한 관심이 증가함에 따라 판매업자들은 투자를 하고 있고 다양한 제품을 내놓고 있습니다. 자회사인 SheaMoisture에서는 남성용 면도 컬렉션을 출시함으로 남성용 미용 상품 판매 대열에 합류했습니다. 우리의 목표는 천연 재료를 사용한 공인된 유기농 및 양질의 재료를 사용한 제품을 어디에서나 구할 수 있도록 하는 것입니다. 천연 재료를 사용한 면도 제품을 전문점에서 값비싼 가격에 판매할 필요가 없습니다. 저희는 남성 고객 특히 모발이 굵고 거칠거나 곱슬인 남성들이 면도를 하고 난 후 느끼는 따가움이나 염증으로 인한 뾰루지나 다른 부작용으로 인해 불편을 호소한다는 것을 고려하여 제품을 만들었습니다. 저희는 면도의 불편함을 없애고 남성들이 가장 흔하게 겪는 문제점을 해결하면서 효과적인 제품을 만드는 것을 목표로 하였습니다. 저희는 지역 사회에서 거칠고 두꺼우며 곱슬인 모발의 수염을 가진 남성이 사용할 수 있는 제품을 찾고 있다는 것을 알게 되었습니다. 저희는 본사의 연구 개발 팀과 협력하여 피부와 모발에 영양을 공급하고 수염 관리를 좀 더 쉽고 편안하게 해 주는 컬렉션 제품을 개발했습니다. 저희의 SheaMoisture Men’s Beard Care Collection 은 모발을 부드럽고 매끄럽게 해 주면서도 피부를 지나치게 건조하게 만들지 않으면서 피부의 먼지나 이물질이나 냄새를 제거할 수 있도록 만들어졌습니다. 이 제품에는 얼굴 및 수염 세척제, 말린 수염을 펴는 제제, 수염용 컨디셔닝 오일과 수염용 밤이 포함되어 있습니다. 영양소가 풍부한 마라쿠자 오일과 공인된 유기농 시어 버터로 만든 컨디셔너는 두껍고 곱슬인 모발을 쉽게 손질할 수 있고 부드럽게 해 주어 수염을 편리하게 관리하도록 도와줍니다. 이 세트 제품에는 동물성

재료나 석유, 파라벤, 프탈레이트, 황산, 프로필렌 글리콜 성분이 들어 있지 않습니다. 이 제품에 사용되는 시어 버터의 일부는 여성 기업에서 아이디어를 얻은 저희 브랜드의 커뮤니티 상거래 사업 모델을 통해 공급되고 있습니다. 이 세트 제품 수익의 10퍼센트는 여성의 권리를 기업, 교육, 이익 면에서 지원하는 데 사용됩니다. 저희 브랜드는 환경 친화적인 원재료를 얻고, 가공 처리를 줄인 고품질의 제품을 생산하고, 합리적인 가격의 제품으로 공급하기 위해 교육 활동과 인프라와 안전 프로그램에 자금을 공급함으로 이러한 커뮤니티에 투자를 하고 있습니다. 판매자들은 남성 고객과 그들 대신 구매를 해 주는 부인과 여자 친구와 어머니 모두에게 정보를 알리기 위해 독창적인 방법을 사용하고자 할 것입니다. 고객층이 수염이 덥수룩한 남성이기는 하지만 그들의 수염은 악세서리이기도 합니다. 저희는 수염을 기르는 트렌드가 조만간 정점에 달할 것이라는 이야기를 들었지만 아직은 그렇게 되지 않았습니다. 수염은 이제 자신을 표현하는 하나의 방법이며 자신의 감정과 개성을 드러내는 수단인 것으로 보입니다. 모든 연령/배경/직업의 남성이 수염을 기르는 것이 인기를 얻게 되면 수염을 관리하기 위한 제품도 필요하게 됩니다. 이제는 남성들도 치장을 하고 수염을 관리하는 것이 일반적인 생활 습관이 되었습니다. 판매자들의 몫은 남성들이 자신의 수염을 어떻게 관리할지를 이해하도록 돕는 것입니다. 통로에 설치하는 간판, 교육용 영상, 전문가 동행이나 서비스 제공이 포함된 매장 내 행사나 미용 전문가의 교육 등의 방식으로 고객들이 정보를 얻고 제품을 성공적으로 사용하도록 도울 수 있습니다.

Nikki Chung,

SheaMoisture Senior Director of Hair Care Innovation

위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com 로 보내주십시오. 6월호에 여러분의 의견이 채택될 수도 있습니다! 24

OTC Beauty Magazine May 2018

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Hairstyle by Detra Smith @DetraShalee OTC Beauty Magazine May 2018

Knowledge to Know By David Wright

The History of

Beard Grooming 턱수염 그루밍의 역사 History

The word barber is derived from the Latin word barba, meaning beard. This is why we decided to name our products Barber Shop Aid® Brand Products. We wanted to provide a complete line of products to care for men’s beard grooming and care.

역사 바버(barber)라는 단어는 수염을 의미하는 라틴어 barba에서 유래했습니다. 이런 의미에서 저희는 자사 제품을 바버샵 에이드® 브랜드 프로덕트라고 이름 붙였습니다. 저희는 남성 턱수염 그루밍 및 관리를 시작부터 끝까지 책임지는 제품들을 제공하고 싶었습니다.

During the Golden Age of Greece (500 BC) welltrimmed beards became status symbols and Greek men had them trimmed, curled and scented on a regular basis. In the third century BC, Alexander the Great lost several battles to the Persians as a result of his warriors’ beards. The Persians would grab the Macedonian warriors by their beards, dragging them to the ground where they were then speared. Alexander issued a decree that all soldiers were to be clean-shaven from that point on. Eventually, the general populace adopted the trend.

그리스 황금기(기원전 500년) 당시, 잘 다듬어진 수염은 곧 지위의 상징이었습니다. 그 때문에 그리스 남성들은 턱수염을 주기적으로 다듬고, 컬을 넣고, 향수를 뿌리곤 했습니다. 기원전 3 세기의 알렉산더 대왕은 군사들의 수염 때문에 페르시아와의 전투에서 수 차례 패하기도 했습니다. 페르시아 군대가 마케도니아 군사의 수염을 낚아채어 땅에 끌고 다닌 후 창으로 꿰뚫어 버리곤 했기 때문입니다. 그 때부터 알렉산더 대왕은 모든 군사들에게 수염을 깨끗이 밀라는 명령을 반포했습니다. 그러자 일반 대중들도 자연스레 이런 유행을 따르게 되었습니다.

Clean-shaven faces were the trend until Hadrian came into power in 117 AD. Emperor Hadrian became a trendsetter as had others before him. In an attempt to hide some of his scars on his chin, he allowed his beard to grow. This resulted in the populace following his lead and the beard was again in fashion.

매끈하게 면도한 얼굴이 유행을 이어가던 중 117년에 하드리아누스 황제가 즉위했습니다. 하드리아누스 황제도 유행을 만들어 내는 선도주자가 되었습니다. 그는 뺨의 흉터를 가리기 위해 수염을 길렀습니다. 그러자 대중이 그를 따라하기 시작했고, 그렇게 수염은 또 다시 유행이 되었습니다.

In early times, most groups considered the beard to be a sign of wisdom, strength, and manhood. In some cultures, it was thought of as almost sacred. Among Orthodox Jews, the beard was a symbol of religious devotion and to cut off one’s beard was contrary to Mosaic Law. Although the shaving of beard was forbidden among Orthodox Jews, the use of scissors to remove excess growth was permitted. The Muslims took great care in trimming their beards after prayer. The hair that was removed was saved and preserved so that it could be buried with its owner.

Today’s Beard Grooming and Care

During the six weeks or more that it takes for a beard to grow to a reasonable length, problems may be caused by ingrowing hairs. Products Like Barber Shop® Aid Bump Remover and other products for ingrown hairs will help solve this problem quickly. Products used on beards need to be good for the skin too because beards can trap sebum and debris, which can cause odors and spots. This is why we have developed a sulfate free, paraben free and fragrance-free beard wash (Barber Shop Aid® Volumizing 28

OTC Beauty Magazine May 2018

옛날 대부분의 집단에서는 수염이 곧 지혜, 힘, 남성성의 싱징으로 여겨졌습니다. 심지어 일부 문화권에서는 성스러운 것이라 여겨지기도 했습니다. 정통 유대인들의 경우, 그들에게 수염이란 곧 종교적인 헌신을 상징했고, 수염을 미는 건 모세의 율법에 반하는 일이었습니다. 비록 정통 유대인들에게 수염을 미는 건 금지되었지만, 과도하게 자란 수염을 가위로 정리하는 건 가능했습니다. 이슬람교도들은 기도 후 자신의 수염을 굉장히 정성스레 다듬곤 했습니다. 깎아낸 수염은 모아서 보관해 두었다가 이후 무덤에 함께 묻었습니다.

오늘날의 수염 그루밍과 관리 수염이 어느 정도 자라기까지 약 육 주 이상이 시간이 필요한데, 그 동안 인그로운(살속으로 자라는) 헤어로 피부 트러블이 생길 수가 있습니다. 바버샵 에이드® 범프 리무버를 비롯한 인그로운 헤어용 제품들은 이러한 문제를 신속하게 해결해 줍니다. 수염용 제품들은 피부에도 좋아야 하는데, 이는 수염이 피지와 각질을 가두어 악취와 트러블을 유발할 수도 있기 때문입니다. 바로 이 때문에 저희는 무황산염, 무 파라벤, 무향의 수염 샴푸(바버샵 에이드® 볼류마이징 비어드 샴푸 앤 컨디셔너)를 개발해 수염을 매일 혹은 필요할 때마다 감을 수 있도록 하고 있습니다. 수염은 모양을 다듬어 주기도 해야 합니다.

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OTC Beauty Magazine May 2018

Beard Wash and Conditioner) to wash the beard daily or as often as it needs to be washed. Beards also need to be shaped. A beard in good condition, shiny, healthy, and well groomed, looks great; but a dull looking, bristly, patchy one perhaps with spots underneath, looks scruffy and feels horrible to you and your lady-friend alike. Essential Oils diluted in a conditioning medium are extremely useful during this growth period, and also make a good conditioning treatment for the beard that is already grown. We have developed the perfect All Natural beard oil (Barber Shop Aid® Beard Oil) with all the necessary ingredients for a healthy, strong, shiny, soft and full beard. During the growth, period apply some of the beard oil around the beard area once a day, massaging in well and wiping off excess.

Beard Wake Up!

As a Licensed Professional Barber for 25 years and a Product Developer for nearly 15 years, I teach men who are wearing beards and wanting to grow beards how to take care of their beards. I wasn’t a bearded man all of my life but when I became one, I learned a lot about beard care. I’ve learned that when you go to sleep at night your beard goes to sleep also. That’s why when you wake up in the morning; your beard is extremely dry. It’s dry because as you sleep, the pillowcases are absorbing all of the moisture from your beard and when you wake up; your beard is extremely dry. This led me to develop Barber Shop Aid® Beard Wake Up Spray. It is a lightweight and water-soluble leave-in conditioner spray that instantly wakes up the beard. After you wash your face, spray your beard with the Beard Wake Up Spray and use a little beard oil to seal in the moisture for an all-day soft, shiny, healthy beard. There are many beard products on the market now because beards are popular and trendy, plus women love a man with a healthy beard. So my message to the store owners is stock up!

수염 상태가 좋고, 윤기가 흐르고, 건강하며 잘 그루밍 되어 있으면 보기에도 좋습니다. 하지만 생기 없고, 푸석푸석하며 듬성듬성한 수염 밑에 트러블까지 나 있으면 여러분 뿐만 아니라 여자친구분이 보기에도 지저분해 보이고 느낌도 최악일 겁니다. 컨디셔너에 희석시킨 에센셜 오일은 수염을 기르는 시기에 사용하기 더없이 좋을 뿐만 아니라, 이미 길러 둔 수염을 관리하는 컨디셔닝 트리트먼트로 사용하기에도 제격입니다. 자사에서 개발한 최적의 100% 천연성분 수염 오일(바버샵 에이드® 비어드 오일)은 건강하고, 튼튼하며, 윤기가 흐르고, 부드럽고도 풍성한 수염을 위해 필수적인 모든 성분을 다 갖추고 있습니다. 수염을 기르는 동안에는 하루 한 번씩 수염 오일을 발모 부분에 도포하신 후 마사지 해주어 잘 흡수시키고, 피부에 남아있는 오일은 닦아내 주시면 됩니다.

수염이여 깨어나라! 전문 자격증을 보유한 바버로 25년, 상품 개발자로 거의 15년을 보내면서, 수염을 기르는 남성들과 또 기르고 싶어하는 남성들에게 수염을 관리하는 방법을 가르쳐 오고 있습니다. 본인 또한 일평생 수염을 길러온 것은 아니지만, 한번 기르기 시작한 후로는 관리 방법에 관해 많은 공부를 하게 되었습니다. 우리가 잠을 잘 때 수염도 잠을 잔다는 사실을 알게 되었습니다. 그렇기 때문에 여러분이 아침에 일어나보면 수염이 굉장히 건조한 겁니다. 여러분이 잠을 잘 때 베갯잇이 수염의 수분을 전부 흡수하고, 그 때문에 여러분이 일어나보면 수염이 굉장히 건조하게 됩니다. 이 때문에 저는 바버밥 에이드® 비어드 웨이크업 스프레이를 개발하게 되었습니다. 이 흡수성 좋은, 가벼운 수용성 컨디셔너 스프레이는 수염을 일깨워 활기를 줍니다. 세안 후 비어드 웨이크업 스프레이를 수염에 뿌리고 수염 오일을 살짝 발라 수분을 간직하게 해주면 하루 종일 부드럽고, 윤기가 흐르는 건강한 수염을 유지할 수 있습니다. 요즘 시중에는 수염 제품들이 많아졌습니다. 그만큼 수염은 이제 널리 퍼진 유행이 되었고, 게다가 건강한 수염을 기른 남자는 여성들에게 인기 만점이기 때문입니다. 그러니 스토어 오너 여러분, 어서 제품을 입고하세요!

Meet David

David (Bebe) Wright, the founder of Barber Shop Aid Brand Products, has relied on his skills as a Master Barber & Barbershop Owner to succeed in business. This knowledge helped to aid in the research and development of Barber Shop Aid Brand Products. Learn more at www. barbershopaid.com or contact David at 251-533-5625 or dwrightimage2006@aol.com

데이비드 (베베) 라이트는 바버 샵 에이드 브랜드 프러덕트의 창립자로, 전문 바버이자 바버샵 주인으로서 축적해온 스킬들이 그의 성공 비결이 되었습니다. 이 노하우를 바탕으로 바버샵 에이드 브랜드 프로덕트의 연구개발을 진행했습니다. 더 많은 정보는 www.barbershopaid.com에서 찾아보실 수 있으며, 251-533-5625 또는 dwrightimage2006@aol.com 을 통해 데이비드에게 연락하실 수 있습니다.

OTC Beauty Magazine May 2018

Strengthens Hair for Healthy Protective Styles Helps Prevent: • Shedding • Breakage • Damage

Healthy Hair Starts Here

@DRMIRACLESHAIR

@DRMIRACLES OTC Beauty Magazine May 2018

Knowledge to Know By Dr. Edward Tony Lloneau

HOW TO PROMOTE AND STIMULATE NATURAL HAIR GROWTH 자연적인 모발 성장의 촉진 및 자극 방법 It has not been proven that any product applied externally to the hair or scalp can promote, stimulate, or accelerate natural hair growth. Most people who complain of little or no hair growth are blaming it on the wrong reason. They think the problem is a lack of natural growth from the scalp, when in reality; the problem is the hair is breaking off from the ends for a variety of reasons. If hair growth stops, then baldness begins, and yet you have people complaining their hair has not grown at all over a period of years. If the person has hair, then it is growing. Once hair stops growing, it is eliminated by way of attrition. In other words, as every hair shaft dies out due to the normal lifespan of the hair shaft (5 to 7 years), it will not be replaced by another. Therefore, permanent baldness becomes apparent. The truth of the matter is hair grows at the same exact rate as the fingernails. And just as your fingernail breaks due to normal day-to-day activity and maintains only a certain length the hair shaft does the same thing due to misuse of combing, brushing, perms, tints, relaxers, pressing and hot curling. They come off a little at a time at the same rate or more from the ends as the hair grows from the scalp. Therefore, natural hair growth goes unnoticed. Manufacturers who identify their products with the word “GRO” are using a non-existent word, thus sending subliminal messages as to its ability to grow hair. However, in all fairness, these products will not harm the hair and may have some benefits but hair growth is not one of them. The only way that a product can benefit and stimulate hair growth is if it is consumed orally and enters into the bloodstream as a vitamin. Certain vitamins that can benefit healthy hair are available and appropriately labeled. The root of the hair (papilla) dips into the bloodstream and picks up the nutrients and supplies them through the cortex and medulla to enhance healthy hair. Hair health is promoted from within the hair shaft. Products that are applied to the outer surface of the hair are, for the most part, meant to enhance the appearance of the hair and to repair the outer surface (cuticle) if it contains Keratin, Amino Acid or Poly Peptide Proteins. There is no product you can purchase that has been approved by the Food and Drug Administration that can cause, promote, or accelerate natural hair growth. So, rather than buy products that claim to grow hair, invest your money 32

OTC Beauty Magazine May 2018

헤어나 두피에 바르는 제품이 자연적인 모발 성장을 촉진, 자극 또는 빠르게 할 수 있다는 것은 증명되지 않았습니다. 모발 성장이 느리거나 거의 자라지않는 사람들은 이유를 잘 파악하지 못하고 그 제품들을 비난합니다. 이런 사람들은 두피에서 자연적으로 성장되지 않는 문제로 생각합니다. 사실 다양한 원인으로 인하여 자라지 않는다는 것이 문제 입니다. 모발이 성장하지 않으면 모발이 부족한 결과가 되는 것이며, 수년동안 머리가 자라지 않는다고 불평하는 사람들이 있습니다. 사람이 머리카락이 있다는 것은 자라고 있다는 것 입니다. 일단 머리카락이 자라지 않으면 마찰로 인해 없어지는 것 입니다. 즉, 모간의 정상 수명 (5 ~ 7년)으로 인해 모든 모간이 죽어 나감에 따라 다른 모간으로 교체되지 않습니다. 따라서 대머리가 되게 됩니다. 중요한 사실은 손톱과 똑같은 비율로 머리카락이 자라는 것 입니다. 일상 활동으로 인해 손톱이 부러지듯이 머리카락도 이와 같이 빗질, 파마, 염색, 릴렉서, 고대기등을 잘못 사용하여 특정 길이의 길이만 유지하게 되는 것 입니다. 머리카락이 두피에서 자라면서 머리카락 끝이 똑같은 속도로 조금씩 끊어 지게 되며, 똑같은 속도로 조금씩 짧아지게 됩니다. 따라서 자연적인 모발 성장이 눈에 보이지 않게됩니다. “GRO”라는 이름으로 제품을 판매하는 제조업체는 세상에 없는 단어를 사용하여 머리카락을 기를 수 있는 잠재력에 관한 메시지를 보냅니다. 그러나 엄밀히 말하자면, 이 제품들은 모발 손상을 주지 않으며 몇몇 좋은 점이 있기는 하나 모발성장기능은 없습니다. 모발 성장에 도움이되고 자극을 줄 수 있는 유일한 방법은 복용하여 혈류에 비타민을 공급하는 것입니다. 건강한 모발에 도움이되는 비타민이 있으며 적절한 표시가 되어 있습니다. 모발의

뿌리

(모근)는

혈류속의

영양소를

흡수하여 피질과 수질을 통해 영양분을 공급하여 건강한 모발을 만들어 줍니다. 모발의 건강은 모간이 촉진해줍니다. 모발의 외부에 적용되는 제품은 대부분 모발의 모양을 향상시키며 케라틴, 아미노산 또는 폴리 펩타이드 단백질이 함유된 경우

외부

큐티클)의

표면

(

손상을

회복해 주는 것을 의미합니다.

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OTC Beauty Magazine May 2018

in products that will reconstruct and maintain the existing hair. Then and only then, will natural hair growth become noticeable and apparent. However, it is important to remember that any treatment designed to promote longer hair must first start with a haircut because you must eliminate the split, damaged and frizzy ends. Otherwise, they will continue to split down the entire hair shaft, then break off somewhere along the way. Most people who complain of lack of hair growth will not allow it to be cut because they think that it is not growing. The truth of the matter is that it does not appear to grow simply because they will not allow it to be cut. Surprisingly, if you submit to the first initial cut, then continue to clip the ends every 4-6 weeks, you will notice considerably longer hair in a very short period of time.

자연적인 모발 성장 향상을 위해 구매가능한 식품 의약품 안전청 (FDA) 의 승인을 받은 제품은 없습니다. 따라서 제품을 구매하는 것 보다, 기존의 머리카락을 복원시켜주고 유지할 수 있는 제품에 투자하십시오. 그 이후에나 자연적인 모발 성장이 눈에 명백하게 보일 것 입니다. 그러나 더 긴 머리카락을 기르기 위해 고안된 치료법은 먼저 머리를 자르고 시작해야 한다는 것 입니다. 머리를 잘라 갈라지거나 손상된 머리카락을 없애야 하기 때문입니다. 그렇지 않으면, 손상된 머리카락들이 모간을 끊어 버리고 언젠가는 머리카락이 없어질 것 입니다. 모발이 성장되지 않는 다고 불평을 하는 대부분의 사람들은 머리카락이 자라지 않는다고 생각하기 때문에 머리를 자르는 것을 하지 않습니다. 문제의 진실은 단순히 모발을 자르지 않기 때문에 성장하지 않는 것처럼 보인다는 것입니다. 놀랍게도, 처음 머리를 자른 후 4-6주마다 끝을 자르면 더

Does the Curly Perm, Relaxers and Hair Coloring Help the Hair to Grow? No! However, many curly perm customers do claim that their curls did help grow their hair. The reason for this is because the restructuring portion of the procedure relaxed out most of the kink in the hair; and when a person combed or brushed their hair prior to a curl, the comb or brush pulled hair off the ends as they attempted to comb through, or free the comb from the kinky hair when it became entangled. Therefore, much of the hair growth was lost from the ends and not from a slower rate of growth from the scalp. As a result, the customer assumes the curl procedure accelerated the rate of growth. In reality, the cold wave procedure eliminates most of the kink, which was the reason for the breakage; thus, the assumption of slow, or no hair growth. However, the main reason for the belief that the curly perm grows hair is because of the necessary haircut associated with the permanent curl. Just about all hair that has not been cut recently has split ends. Split ends will not curl, so they must be eliminated by cutting. Since most curl procedures either start or end with a haircut, this is the primary reason for healthy noticeable hair growth after a permanent curl.

짧은 기간에 훨씬 더 긴 머리카락을 볼 수 있습니다. 곱슬 펌, 릴랙서 및 염색은 머리카락이 성장하는데 도움이 되나요? 아닙니다! 그러나 많은 곱슬 파마를 한 고객들은 머리카락이 자라는 데 도움이 되었다고 말합니다. 그 이유는 곱슬파마를 하기 전에는 머리를 빗을 때, 엉킨 머리카락을 빗으로 머리끝까지 당겨 손질했지만 곱슬머리는 그렇게 할 수 없기 때문입니다. 즉, 머리카락을 손질하는 차이가 있는 것 입니다. 따라서 모발 성장의 대부분은 두피의 성장 속도가 느린 것이 아니라 머리카락의 끝에서 사라지게 되는 것 입니다. 결과적으로, 고객은 곱슬 펌을 하면 머리카락이 빠르게 자란다는 가정을 하게 되는 것 입니다. 실제로, 콜드 파마는 손상의 원인인 머리카락이 꼬이지 않으므로 머리카락의 성장이 느려지거나 거의 없게 되는 것 입니다. 그러나, 곱슬 파마를 하면 머리카락이 자라고 있다고 믿게 되는 주된 이유는 영구적인 컬을 할 때 끝을 좀 잘라 내기 때문입니다. 최근에 자르지 않은 모든 머리카락은 끝이 갈라졌습니다. 최근에 자르지 않은 갈라진 머리카락 끝은 잘라 없애야 합니다. 대부분의 컬 절차가 커트로 시작하거나 끝나기 때문에 이것은 펌 후에 눈에 띄게 보이는 건강한 모발

Another reason that people believe that curly perms, relaxers, and hair colors help grow the hair is that with such services there is a very clear and defined line of demarcation when the new growth appears. They can now actually see the new natural growth as distinguished from the treated hair. However, if they measure the length of the hair, they will discover that the hair is the same length or shorter than before. Chemical services such as those mentioned above actually weaken hair, not make it stronger, so hair growth is not one of their advantages. If they did aid in promoting and stimulating hair growth, then the manufacturers would proudly say so in they’re advertising.

성장의 주된 이유인 것 입니다.

Can Split Ends Be Permanently Sealed?

제품들이 모발 성장을 촉진하고 자극하는 데 도움이 된다면, 제조업체는

The leading cause of complaints about lack of hair growth is split ends. When the ends of a hair shaft are split, that hair shaft is dead from the ends down to where the split stops. When the hair shaft splits, the medulla structure and the life-giving bonds or cells dry out, leaving an empty shell or cuticle and some cortex fiber. The hair shaft, at that point, is no longer able to absorb nutrients. A split hair shaft cannot be permanently curled, with permanent cold wave products. (The split ends will remain straight).

곱슬 파마, 릴렉서 및 염색이 머리카락을 키우는 데 도움이 된다고 생각하는 또 다른 이유는 이러한 서비스를 통해 새로운 머리카락이 자라면서 매우 분명하고 명확한 구분선이 있다는 것입니다. 새로 성장한 머리카락은 실제로 케어를 받은 모발과 구별되는 새로운 자연적인 성장을 볼 수 있습니다. 그러나 머리카락 길이를 측정하면 머리카락 길이가 이전보다 길이가 같거나 짧은것을 알 수 있습니다. 위에서 언급 한 것과 같은 화학제품을 사용한 서비스는 실제로 머리카락을 약화시키고 강하게 만들지 않으므로 모발 성장에 도움을 주지는 못합니다. 이 광고에서 자랑스럽게 그렇게 말할 것입니다.

갈라진 머리카락은 영구적으로 봉인할 수 있나요? 모발 성장이 되지 않는 주요 원인은 갈라지는 것 입니다. 모간 끝이 갈라지면, 그 모간은 끝에서부터 갈라진 부분까지 멈추게됩니다. 모발이 갈라지면 모수 구조와 생명을 주는 결합 또는 세포가 건조해져 빈 껍질이나 표피와 일부 피질 섬유만 남게 됩니다. 그 시점에서 모간은 더 이상 영양소를 흡수 할 수 없습니다. 갈라진 모간은 콜드 파마

Hair straightening relaxer will dissolve the split ends, and hot curling irons 34

OTC Beauty Magazine May 2018

제품으로는 영구적으로 펌을 할 수 없습니다 (갈라진 끝은 스트레이트로

OTC Beauty Magazine May 2018

and pressing combs will burn them off, all of which will leave another split end in its wake. Split ends will not adequately accept permanent or temporary color and its natural color will easily fade in direct sunlight. Products that claim to seal split ends only temporarily coat them and create a cosmetic cover-up that may appear to seal until the hair is shampooed, combed, or brushed; at that point, the ends come apart and continue to split further down the hair shaft until the split is controlled.

How to Control Split Ends and Achieve Noticeable Hair Growth The only way to control split ends is to cut the hair just below the area where the split stops. Then and only then, will you start with a healthy hair shaft by which normal, natural hair growth can continue unencumbered. Once the split ends are eliminated by controlled cutting, and the ends clipped at least once a month, you will begin to notice longer, healthier hair in less than three (3) months.

Meet Dr. Lloneau

남아 있게 됩니다). 헤어 스트레이트 릴렉서는 갈라진 끝 부분을 분해하고 고대기와 프레싱은 끝을 없애주지만 여전히 끝이 갈라지게 됩니다. 갈라진 끝은 영구적이거나 일시적인 색상을 적절히 수용하지 않으며 직사광선을 받으면 자연색이 쉽게 사라집니다. 끝이 갈라진 것을 없애주는 제품은 머리카락을 일시적으로 코팅을 해주고 제품을 발라주어 밀봉된 것처럼 보이지만 샴푸를 하거나, 빗질을 할 때까지만 일시적으로 그렇게 보이는 것 입니다. 이렇게 빗질을 하는 시점에서부터 끝 부분이 계속 갈라지게 되는 것입니다.

갈라진 머리카락을 어떻게 관리하고 모발을 기를 수 있나요 갈라진 끝을 관리하는 유일한 방법은 갈라지는 것이 시작되는 곳 바로 아래에서 머리를 자르는 것입니다. 그 이후에만 건강한 머리카락이 시작되어 정상적이고 자연스러운 모발 성장이 될 수 있습니다. 갈라진 끝이 커트에 의해 없어지고 한달에 한번 잘라주면 3개월 이내에 더 길고 건강한 모발 성장을 볼 수 있을 것 입니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

OTC Beauty Magazine May 2018

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OTC Beauty Magazine May 2018

Business Tips By Curt Redden

10 High-Impact, Low-Cost Ways to Drive Higher Levels of Employee Engagement and Help Your Customers Love You! 높은 수준의 직원 참여 유도 및 고객의 사랑을 돕는 효과적이고 저렴한 10가지 방법 We all seem to get it by now—more engaged employees perform at a higher

더 많이 참여하는 직원들이 더 높은 수준의 업무를 수행하는 것을 많이

level. The organizations that get their strategy right in this area provide a

봐왔습니다. 전략을 올바르게 수행하는 조직은 탁월한 고객 경험을

superior customer experience, have lower levels of employee churn, higher

제공하고 직원 이직률이 낮으며 사기가 높고 궁극적으로 재무 성과가

morale, and ultimately much higher financial performance. Their customers

훨씬 높습니다. 그들의 고객은 직원들을 더 많이 사랑합니다! 가장 적은

love them more! What are some things you can easily implement that will

투자로 직원 참여 수준을 크게 높일 수 있는 방법은 무엇일까요?

give you big lift in your levels of employee engagement with the lowest investment?

먼저, 올바르게 고용하십시오. 적절한 고용은 직원 참여 수준의 절반

First, hire right. Making the right hire is well over half of the battle in your

이상을 차지합니다. 현명한 고용을 한 후, 다음 10가지 아이디어를 통해

employee engagement levels. Get that right, and the following 10 ideas can

직원들을 성장시켜주십시오.

help them thrive. 1. 1.

장점에 초점을 둔 문화를 받아들이고 채택하십시오. 사람들은

Embrace and Adopt a Strengths-Focused Culture. People

자신이 재능과 강점을 가지고 있는 분야에서 탁월하며, 해당 분야에서

excel in their areas of talent and strengths. You can find many

많은 능력을 발휘할 수 있습니다. 그러나 핵심은 사람들의 강점에 우선

assessments to help you in this area. But the key is focusing on people’s

초점을 맞추는 것 입니다. 강점들을 확인한 다음 그 강점을 어떻게 펼칠

strengths first. Identify them, and then figure out how you can stretch

수 있는지 알아 내십시오. 일단 강점을 알아내면 상황 결정, 프로젝트팀

them in those areas. Once it takes hold, it impacts decision-making,

구성, 그리고 그에 맞는 재능을 필요로로 하는 프로젝트에 영향을

structuring project teams, and the particular talents are required for

끼칠 것입니다. 그들의 약점을 간과하라는 의미는 아니지만, 여러분의

a specific project. It does not mean you ignore their weaknesses, but

직원들은 그들이 최고로 잘 할 수 있는 분야를 만나게 되면 더욱 일에

your people become more engaged when doing what they naturally do

몰두할 것입니다.

best. 2.

Volunteerism and Company Support from Top-Down. It’s

important to help the communities in which you serve. You cannot

사회에 도움을 주는 것은 중요합니다. 직원들의 자원 봉사를 과소

underestimate the impact of allowing your people to volunteer (yes,

평가하지 마세요 (심지어 근무 시간을 활용해 봉사하는 것도 중요합니다)

even on company time). It is beyond giving back, it is team building,

이는 봉사하는 것을 넘어선 팀과 네트워킹 구축이며 장애물을 극복하기

networking, and uniting around a common problem to overcome

위한 것 입니다.

자원봉사 및 회사의 총괄적인 지원. 귀하가 서비스하는 지역

obstacles. 3.

Make Friends At Work. Some of you may be skeptical, but according

to the 2017 Gallup Study of the American Workplace, having a best

있으나 미국 직장의 2017 갤럽 조사에 따르면 직장에서 가장 친한

friend at work has a high correlation with engagement and higher

친구가 있는 것과 참여와 생산성 사이의 상관관계가 아주 높다는 결과를

OTC Beauty Magazine May 2018

직장에서 친구를 사귀십시오. 여러분중 일부는 회의적일수도

OTC Beauty Magazine May 2018

productivity. Formally, you can embrace deeper mentoring programs

보여주고 있습니다. 공식적으로, 보다 더 깊은 관계를 맺을 수 있는

and relationships. This should be aligned in initial onboarding so the

멘토링 프로그램을 도입할 수 있습니다. 멘토가 멘티에게 시설 소개 및

mentor can assist and facilitate introductions, networking, and group

지원, 네트워킹 및 그룹 활동을 돕고 용이하게 할 수 있도록 직장생활

activities. Informally, the more in and out of work activities that you

초기 단계에서 조정되어야 합니다. 근무 내/외 시간에 어울리는 것이

can schedule aids in bonding, networking, and ultimately friendships.

친목과 네트워킹, 그리고 보다 끈끈한 우정을 다질 수 있는 방법이 되는 것입니다.

Establish “Fun” Committees! Whatever you call or brand your internal efforts to schedule fun stuff, give it to the people who are passionate, and let them run. Never underestimate the impact of

happy hours, food trucks, bowling and other fun activities to help your

재미있는 일을 계획하는 것은 이에 대한 열정을 가지고 있는 직원에게

people get to know each other better on a personal level, and perform

맡겨 운영하도록 하십시오. 해피 아워, 푸드트럭, 볼링 및 기타 재미있는

better in teams.

활동을 통해 사람들이 개인적으로 더욱 친분을 쌓는 것이 팀으로 업무를

“재미있는”동아리를 만드세요! 무엇을 하던 내부적으로

더 잘 수행 할 수 있도록 도와줍니다. 5.

Flexibility. Wherever possible, err on the side of providing more flexibility for your people. You hired them so hopefully, you trust them, and if you don’t you probably should not keep paying them. It is

about the “job to be done” and not where it gets done from. Working

대하세요. 여러분이 고용한 직원을 좀더 믿어줘야 합니다. 믿을 수

from home a day or two a week or extending flex time goes a long way

없다면, 해고하는 편이 낫습니다. 그것은 “끝내야 할 일”에 관한 것이지

in helping people better balance their lives.

어디에서 끝내느냐에 관한 것이 아닙니다. 일주일에 2 ~ 3일정도

유연성. 가능하다면, 사람들의 실수에 대해 좀더 너그럽게

자택근무를 하거나, 유연하게 근무시간을 조정해 주는 것은 사람들의 6.

Contact with Senior Management. Leadership by simply walking

윤택한 생활을 만들어 줍니다.

around is a really big deal. Have your senior staff pop in on random employees to just see what they’re most excited about working on.

Top organizations in engagement consistently show that access and

정말 문제가 있습니다. 고위 관리자는 직원을 무작위로 만나 직원들이

informality with senior staff drive employees to feel more comfortable,

어떤 분야의 일에서 열심히 일하는지 봐야합니다. 지속적으로 참여하는

고위 경영진과의 소통. 관리자들이 단순히 순시만 하는 것은

enjoy their work more,

최고의 조직은, 직원들이 좀더

and

자연스럽게 고위 관리자들과

provide

discretionary effort.

소통을 하며 이러한 분위기가 직원들에게 더욱 편안함을

Really Celebrate Successes and Wins.

더 느끼고 일을 더 즐기며 더

When someone does

있다는 것을 느끼게 합니다.

something

많은 자유 재량권을 제공받고

awesome,

find ways to recognize

and reward the behavior

진정으로

you want. It is amazing

누군가가 대단한 일을 할 때,

how many employees

그 업적을 취하하고 보상 할

still only get feedback

수 있는 방법을 찾으십시오.

primarily

대다수의 직원들이 아직도

when

they

승리를

성공과

축하하십시오.

have done something

일을

wrong. So many leaders

피드백을

simply

놀라운 사실입니다. 수 많은

expect

great

잘못했을 받는다는

때만 것은

performance, and then think they are providing fantastic coaching and

리더들은 훌륭한 성과만을 기대하며, 누군가가 실수를 했을 때 훌륭한

leadership when they rip apart someone’s performance that screwed

코칭과 리더십을 제공했다고만 생각하며 그를 헐뜯을 것입니다. 최고의

up. That management style is already going the way of the dinosaur

직원과 성과만을 고집하는 스타일의 경영방침은 멸종한 공룡의 세계로

if you are really looking to attract and retain the top employees of

가고 있는 것 입니다.

tomorrow. 8.

Extend Trust to Get Trust. Play a game of “What Rule or Outdated

Process Can We Kill?” Once a quarter, include in any regularly

구식의 프로세스는 무엇인가요?” 라는 게임을 해 보십시오. 연습으로

scheduled meetings, “Keep It or Kill It” as an exercise. Employees

분기에 한 번, 정기적으로 개최되는 회의에 “계속 유지할 것인가 없앨

get to nominate rules or processes they believe do not add value.

것인가” 를 진행해보십시오. 직원들은 가치가 없는 규칙이나 프로세스를

OTC Beauty Magazine May 2018

신뢰를 얻기 위해 신뢰를 넓히세요. “없애야 하는 규칙이나

OTC Beauty Magazine May 2018

Leadership still has veto authority, but the goal should be able to kill at

후보에 올릴 수 있습니다. 경영진은 여전히 거부권을 행사할 수 있지만

least one (and you can’t add one to replace it). There are so many areas

적어도 하나는 없애야 한다는 목표가 있어야 합니다. (그리고 이 목표는

where you can see this have an impact. Often times, entire rules and

다른 것으로 대체될 수 없습니다). 이것은 많은 분야에서 영향을 미칠

procedures are put in place to avoid a few exceptions. Again, if you

수 있을 것입니다. 종종 몇몇 가지 예외를 위해 전체의 규칙과 절차가

trusted them enough to hire them…

존재하는 경우도 있습니다. 다시 말하지만, 여러분은 그들을 고용 한 만큼 그들을 신뢰해야 합니다...

Extend Trust to Get Trust (Part 2). Your people are on social media. While there are some specific instances of needed prohibition

10.

of access to some sites and/or personal devices, the best companies are

moving towards the understanding that people are increasingly not

미디어를 사용합니다. 사이트 및/또는 개인 기기의 사용금지가 필요한

separating their work and personal lives. Embrace this! Regarding

일부 경우는 있지만, 최고의 회사는 점점 업무와 개인 생활을 분리하지

social media specifically, encourage and help your people to be brand

않는 방향으로 흘러가고 있습니다. 받아 들이셔야 합니다! 특히 소셜

ambassadors on all platforms, not just the ones you think are for

미디어와 관련해선, 직원들이 비즈니스 적인 측면이 아니라 회사를 위한

business.

홍보대사가 될 수 있도록 지원해주고 도와주어야 합니다.

Let Your People be Authentic, and They Will be Their Best for You. We have finally reached a tipping point where the vast

10.

majority of organizations understand the value of diversity in their

다 할 것 입니다. 마침내 대다수의 기업들이 팀의 다양성에 대한 가치를

teams. They not only get it, they strive to leverage it for a competitive

이해하고 있습니다. 기업들은 다양성을 얻을 뿐만 아니라 경쟁에 앞서기

advantage. Appearance standards have shifted drastically of late,

위해 다양성을 활용하려고 노력합니다. 최근 많은 기업들이 직원들의

as many companies are now not only allowing but encouraging,

독창적인 외모와 개성을 허용하고 격려하고 있기 때문에 외모에 대한

unique looks and individuality in their employees. Some companies

기준이 크게 바뀌었습니다. 일부 회사, 특히 예민하게 브랜드 이미지를

are hesitant to permit their staff to work with visible tattoos, facial

생각하는 경우, 직원들의 눈에 띄는 문신, 수염 또는 바디 피어싱의

hair, or body piercings—especially if they are seeking to maintain a

허용을 주저할 수 있으나 가능 하다면 직원들의 개성을 존중해주도록

carefully curated brand—but where possible allow your people to be

하십시오. 그들의 재능을 최고로 발휘할 수 있게 하는 것에 중점을

themselves. The key is getting and keeping the best talent, not the

두어야지, 그들의 용모만을 생각해서는 안됩니다 (오직 그것 만이 당신의

talent you thinks looks the best (unless that’s your goal). You should

목표가 아니라면). 열정적이며 재능이 있고 당신이 믿는 것을 믿는

seek employees who are passionate, talented and believe in what you

직원을 고용해야 합니다. 이런 직원들은 진정으로 참여하고 궁극적인

believe. Those are the ones who become truly engaged and deliver the

고객 경험을 제공하며 가치 있는 브랜드를 만들 수 있는데 도움이 되는

ultimate customer experience and help build the brand you deserve.

사람들입니다.

신뢰를 얻기 위해 신뢰를 넓히세요 (파트 2). 직원들은 소셜

직원들의 개성을 존중해주면, 직원들은 여러분을 위해 최선을

All 10 of these tips can help you immediately in your employee engagement

이 10가지 팁을 통해 상대적으로 저렴한 비용으로 직원 참여 노력을

efforts at a relatively low cost. The key differentiator for organizations

즉시 도울 수 있습니다. 발전해 나갈 조직을 만드는 핵심 차별화 전략은

moving forward will be in how they become an employer of choice for the

어떻게 하면 최고의 재능을 가진 고용주가 되는 것일까를 고민하는

pool of top talent. It is not just about happy and satisfied employees—it is

것입니다. 단지 행복하고 만족스런 직원들에 관한 것이 아니라 매일

about those who are able to bring their best effort and energy to work each

최선을 다하여 열정과 에너지를 일에 쏟아 붓게 만드는 것입니다.

day. Those are the ones who become truly engaged and deliver the ultimate

그러한 직원들이 진정으로 일에 참여하여 최고의 고객 경험을 제공하고

customer experience and help you build the loyalty you deserve.

충성도를 구축하는 데 도움이 되는 것입니다.

Meet Curt

Curt Redden is a speaker, talent-development expert, and co-author of Going PRIMAL, A Layered Approach to Creating the Life You Desire. Curt has spent more than twenty-five years working to support and encourage employees as they strive for success. He currently is the head of global talent development for a Fortune 50 company. He is also certified by the Association for Talent Development as a master trainer and performanceimprovement consultant. For more information on Curt Redden, please visit: www.primalsuccess.com.

Curt Redden씨는 연사이자 재능 개발 전문가이며 Going PRIMAL, A Layered Approach to Creating the Life You Desire 의 공동 저자입니다. Curt씨는 성공을 위해 노력하는 직원을 지원하고 장려하기 위해 25년 이상 노력했습니다. 그는 현재 Fortune 50대 기업의 글로벌 인재 개발 책임자입니다. 그는 또한 마스터 트레이너 및 성과 향상 컨설턴트로 인재 개발 협회 (Association for Talent Development)의 인증을 받았습니다. Curt Redden에 대한 자세한 내용은 www.primalsuccess. com을 참조하십시오. 44

OTC Beauty Magazine May 2018

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Business Tips By Mitzi Perdue

It Wasn’t Raining When Noah Built the Ark: Prepare for Family Business Quarrels Now 노아가 방주를 지었을 때는 비가 내리지 않았습니다. 지금 미리 가족 사업 분쟁을 준비하십시오. There’s no such thing as a family business without conflict. If you Google

갈등이 없는 가족 사업은 없습니다. “가족 사업 불화”를 구글 검색을

“family business feud,” in less than a second, you’ll get roughly 1.2 million

하면 1초도 안되어 약 120만 건의 검색결과가 나타날 것 입니다. 물론

hits. And that, of course, is the tiniest fraction of the number of family

이 검색결과는 Google 검색 엔진에 나타나지 않는 사례들 속 빙산의

business disputes that do not show up in the Google search engines.

일각일 뿐입니다.

At their worst, a quarrel in the family business can become a threat to

최악의 경우, 가족 사업에서의 싸움은 관계, 재산, 지역 사회에서의

everything the family business holds dear, including relationships, wealth,

명성 등을 포함하여 가족 사업이 소중하게 여기는 모든 것을 위협할 수

and position in the community. Seventy percent of family-owned businesses

있습니다. 가족 소유 기업의 70%가 다음 세대로 이어 질 수 없으며

won’t make it to the next generation, and the biggest reason for this sad fact

이러한 슬픈 사실의 가장 큰 이유는 가족 갈등입니다.

is family quarrels. 모든 가족이 갈등을 겪게 될 것을 전재로, 피해의 원인이 지속되지 Since every family is going to have conflict, the fundamental question is, how

않도록 어떻게 이 분쟁들을 다룰까 라는 근본적인 질문을 던져 봅니다.

do you deal with these quarrels so that they don’t cause lasting damage?

약속 문화를 개발 하십시오 Develop a Covenant Culture

많은 가족 사업에 대한 해답은 약속 문화를 창출하는 것입니다.

An answer that has worked for many family businesses is to create a covenant

필요하다고 느끼기 훨씬 전에 약속문화를 창출하십시오.

culture. Do it long before it’s needed. 가족 사업에서 약속 문화는 의사 결정을 할 때 가족 구성원이 서로 의견 In a family business, this means that family members covenant with each

차이를 공표할 수 있는 권한을 갖고 있음을 서로 약속한다는 의미입니다.

other that while they have a right to air their disagreements when a decision

그들은 미리 순위를 매기고 계속 나아갈 것에 동의합니다.

is made, they come together. They agree ahead of time to close ranks and move on.

약속 문화의 일부는 모두에게 알려주는 것입니다. 참가자들은 모든면을 경청하고 견고한 토론을 소중히 여기는 데 동의합니다.

Part of a covenant culture is, everyone gets to be heard. Participants agree to listen to all sides and to value robust discussion.

또 다른 필수 요소 (아마도 가장 중요한 요소)는 문제가 그룹안에서 해결 될 것이라는 약속입니다. 가족 사업의 구성원이 언론에 기사를 내거나

Another essential element—possibly the most important—is a commitment

갈등을 해결하기 위해 소송을 제기하는 경우, 가족 전체 사업을 위태롭게

that issues will be resolved within the group. The reason for this is, in cases

만드는 통제 할 수 없는 사건들이 발생할 확률이 아주 높습니다.

where members of a family business go to the media or get into litigation to resolve a conflict, they are likely to unleash an uncontrollable chain of events that predictably will endanger the entire family enterprise.

가족 비즈니스 일원이 언론에 갈등을 드러내거나 소송을 제기 할 때 회복은 거의 불가능 합니다. 화해할 수 있는 확률은 매우 희박하며

By the time a family business member exposes a conflict to the press 46

OTC Beauty Magazine May 2018

수 많은 가족 사업 전문가들은 이 단계까지 온 가족 사업을 고객으로

or initiates litigation, there’s usually no turning back. The chances of

영입하지 않을 것입니다.

reconciliation are so slim that many family business professionals will not take on as a client a family business that has reached this stage.

이 단계에서 가족이 소송을 당하거나 언론에 기사를 내며 서로 싸울 경우, 가족 사업이 다음 세대까지 이어질 수 없는 확률은 70%에까지

At this stage, when the family is in litigation or dueling it out in the press,

육박할 것 있습니다. 무엇보다 중요한 것은 충돌이 이 단계에 도달하지

chances are that family business is on its way to joining the 70% of family-

못하도록 막는 것입니다.

run businesses that don’t make it to the next generation. What’s all important is preventing conflicts from reaching this stage.

통제를 할 수 없는 가족 사업 충돌을 방지하는 방법

Ways to Prevent Out of Control Family Business Conflict

갈등은 피할 수 없기에, 이러한 상황들이 외부로 새나가지 못하도록 만들 수 있는 분위기를 어떻게 조성할 수 있을까요?

Since conflicts are inevitable, what can members of a family business do to support having a culture

답은,

that commits to keeping

걷어붙이고 갈등 해결

quarrels

문화를

개발해야

한다는

것입니다.

within

the

family?

가족이

팔을

문화는 “일을 처리하는 The answer is that the

방식”

business family needs

강력한 지원 문화를

to consciously work on

발전시키는

developing

culture

일이 실행되지 않으면,

for resolving conflict.

가족 사업의 구성원은

Culture is, “How we

분쟁을

do things,” and if the

하는데 필요한 핵심

important

work

대응책을 절대로 배울

developing

strong,

수 없습니다. 갈등이

supportive culture is left

심화되는 것을 막을

to chance, members of

방법이 없으면 약속

the family business may

문화가 불가능합니다.

입니다. 중요한

컨트롤

never learn key attitudes that they’ll need to keep disputes from escalating. Without ways to keep

긍정적이고 가족 친화적인 문화를 개발하려면 함께 시간을 보내고,

conflicts from escalating, a covenant culture is not possible.

토론하고, 무엇보다도 역할 모델링이 필요합니다. 분쟁이 멀리 퍼져 나가는 것을 방지하기 위해 이 6가지 태도와 기술을 연습하십시오.

Developing a positive family business-friendly culture requires time together, discussions, and above all, role modeling. To prevent disputes from getting out-of-hand practice these six attitudes and techniques.

1. 의견 불일치를 가족 외부로 표출하는 것은 잘못되었다는 도덕적 표준을 정하십시오.

1. Take a moral stand that it’s wrong to move disagreements outside the family.

수천 가지 가족 사업 경험에서 볼 때 공개적으로 분쟁 또는 소송을 한

The experience of many thousands of family businesses shows that once a

치고, 분쟁은 널리 퍼지고, 가족 일원 누구도 사업을 변경하는 것이 매우

family starts down the road of a public dispute or litigation, the usual end

희박하게 됩니다. 보통 이런 경우의 결과는 사업이 급격히 약화되거나

result is the end of the family business. Positions harden, reason goes out the

완전히 망하게 됩니다. 비즈니스 가족 구성원은 이 문제의 원인이

window, and it’s a rarity for any members of any family business to change

도덕적으로 잘못되었음을 알아야합니다.

일반적인 결과는 가족 사업의 끝이라는 것입니다. 지위는 곤두박질

course. The usual end point is either a drastic weakening of the business or its complete destruction. Members of business families need to know that it is morally wrong to be the cause of this.

2. 가족 구성원들에게 사업이 단지 그들의 희망사항이 아니라는 것을 알리십시오

2. Let family members know that this isn’t just about their wishes.

가족 사업에 대한 대중의 불신은 종종 회사의 실패로 이어지기 때문에

Because any public acrimony in a family business so often leads to the

회사의 직원, 주주, 대출 기관 및 지역 사회의 세금 등 아무런 관계가 OTC Beauty Magazine May 2018

company’s failing, it threatens the well-being of innocent bystanders

없는 사람들의 복지를 위협합니다. 가족 사업의 구성원은 자신 이외의

including the company’s employees, stockholders, lenders, and even the tax

수 많은 사람들에게 책임이 있음을 알아야합니다.

base of the community. Members of family businesses need to know they have a responsibility to large numbers of people beyond themselves.

3. “가족이 우선” 이라는 개념을 강조하십시오.

3. Emphasize the concept of “Family First.”

가족 사업은 일반 가정과는 같지 않습니다. 왜냐하면 개인과 그룹 구성원

Family businesses are unlike regular families, because in the tug of war

사이의 줄다리기에서 각기 다른 균형이 필요하기 때문입니다. 가족

between individualism and being a member of the group, there needs to be

사업의 구성원은 자신의 행동이 사업에 관련된 모든 이해 관계자에게

a different balance. Members of a family business have a different level of

영향을 미치기 때문에 보다 막중한 책임을 져야 합니다.

responsibility because their actions influence all the stakeholders involved in the business.

4. 자존심보다 관계를 우선시하십시오.

4. Put relationships ahead of ego.

가족 사업의 구성원은 사업을 하는 동안 자신의 길로 갈 것인지 지속적인

Members of family businesses need to know that there are times when they

관계를 이어가는 길로 갈 것인지에 대한 수 많은 선택의 시기가 있다는

have a choice between getting their way and having a relationship. Being a

것을 알아야합니다. 가족의 일원이 되는 것은 때때로 희생을 의미하며,

member of a family business at times means sacrifice, and for the business to

사업을 계속하려면 자신만의 사업을 하고 싶다는 것에 대한 자존심을

continue, this can mean giving up the ego gratification of getting their way.

포기해야 합니다. 자존심을 포기한 대가로 가족의 유산이 계속 번창 할

However, in return, they’ll get something of vastly greater importance—the

수 있는 기회를 맞이하게 될 것 입니다.

chance for the family legacy to continue and thrive.

5. 타협이 핵심입니다. 5. Compromise is key. Members of a family business need to learn to listen to each other and they

가족 사업의 구성원은 서로 경청하는 법을 배울 필요가 있으며 “신념

need to avoid the temptation to “stand on principle.” In the context of a

준수” 에 대한 유혹을 피할 필요가 있습니다. 가족 사업의 맥락에서 “

family business, “standing on principle” is a synonym for “being stubborn.” It

신념 준수”는 “완고함” 이라는 말과 같으며 “나는 당신의 말을 듣지 않을

means, “I’m not going to listen to you.” It also tends to shut down discussion

거야”를 의미합니다. 이것은 또한 논의를 중단시키는 경향이 있는데,

because virtue signaling can shut down the give and take that’s essential for

왜냐하면 타협에 필수요소인 소통을 멈추게 할 수 있기 때문이다.

compromise.

6. 화났을 때 말하는 것에 주의하십시오. 6. Be careful of what is said in anger. Angry words can be self-fulfilling, such as for example, disparaging

화가 나서 한 말은 속이 시원할 것 입니다. (예: 누군가의 역량을

someone’s competence or expressing a preference for a sibling. A person

폄하하거나 특정 형제 자매를 선호하는 표현). 사람이 순간적으로

may say something in momentary anger, but the person hearing what was

분노하여 말할 수도 있지만, 말한 것을 듣는 사람은 그 말을 평생 기억할

said may remember those words for a lifetime. Garbage can come out of

것입니다. 판도라의 상자에서 쓰레기가 나올 수 있습니다. 그 말은 다시

Pandora’s Box that can’t be stuffed back in again.

주워 담을 수 없습니다.

Done right, the family and all its benefits will endure. Done wrong, the family

잘 꾸려왔다면 가족과 그 모든 혜택이 계속 될 것입니다. 잘못하면

business blows up. By considering and practicing these six attitudes and

가족 사업이 망가집니다. 이러한 여섯 가지 태도와 기술을 고려하여

techniques, you can quell any family business dissent before it jeopardizes

실행함으로써 회사 전체의 건강을 위태롭게 하기전에 가족의 사업에

the health of the company as a whole.

대한 불만을 완화할 수 있습니다.

Meet Mitzi Perdue

Mitzi Perdue is a celebrated speaker, businesswoman, and author of How to Make Your Family Business Last. A cum laude graduate of Harvard University and holder of an MPA from George Washington University, Mitzi draws from her direct experiences in two long-lasting family enterprises to assist businesses in preparing for lifelong success. She is a past president of the 35,000-member American Agri-Women, a former syndicated columnist for Scripps Howard, and the founder of CERES Farms. For more information on Mitzi Perdue, please visit www.MitziPerdue.com. Mitzi Perdue는 연사이자 사업가이며 How to Make Your Family Business Last 의 저자입니다. 하버드 대학의 졸업생이자 조지 워싱턴 대학의 MPA 소지자 인 Mitzi씨는 직접 경험한 두 개의 가족 기업 사례를 통해 기업이 평생 성공할 수 있도록 만들어주는 방법을 다루었다. 그녀는 Scripps Howard의 전 신디케이트 칼럼니스트이자 CERES Farms의 설립자 인 35,000명의 회원이 있는 American Agri-Women의 전 회장입니다. Mitzi Perdue에 대한 자세한 내용은 www.MitziPerdue.com을 방문하십시오. 48

OTC Beauty Magazine May 2018

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OTC Beauty Magazine May 2018

Business Tips By Cordell Riley

The Deeper, Engaged Way to Onboard New Employees 좀 더 깊이 있고 적극적으로 신입사원을 교육하는 방법 The days and weeks after employees start at your company represent a

신입사원이 여러분의 회사에서 처음으로 일하는 며칠과 몇 주는 다시는

time of unique opportunity. Can you teach them new systems and skills?

오지 않을 중요한 기간입니다. 그들에게 새로운 시스템과 기술을 가르칠

Of course, you can. But have you also stopped to consider all the other

수 있습니까? 물론, 당신은 그렇게 할 수 있습니다. 하지만 신입사원

important goals you can reach during the onboarding period? To name

교육 기간 동안 달성할 수 있는 다른 중요한 목표들에 대해 생각해 본

just a few, you can . . .

적이 있으십니까? 그러한 목표들 중 몇 가지는 다음과 같습니다.

• • • •

• •

• • •

Grow and encourage adoption of your culture Get new hires to understand, promote and believe in your brand Sow the seeds for outstanding customer service Cultivate the kind of spirit and energy that customers will value and love Hear creative ideas from new employees who have a fresh perspective Build retention by proving that your company is a great place to work Set up communication channels with new hires that will improve operations throughout your company

Those are only a few of the opportunities you have during employees’ first weeks at your company. But how can you take advantage of them? Here are

• • • • •

귀 회사의 문화를 받아들일 수 있도록 돕는다 새로운 직원들이 귀하의 브랜드에 대해 이해하고 그 브랜드를 홍보하고 신뢰할 수 있게 한다 훌륭한 고객 서비스를 제공할 수 있는 여건을 조성한다 고객들이 가치 있게 여기고 매우 좋아해 할 만한 분위기와 활기를 띠게 한다 새로운 안목을 가지고 있는 새로운 직원들의 창조적인 아이디어를 경청한다 귀하의 회사가 일하기에 최적의 장소라는 신뢰를 주어 계속 그곳에서 일하고자 하는 마음을 갖게 한다 새로운 직원들이 더 잘 업무를 수행할 수 있도록 도울 수 있는 의사소통 채널을 마련한다

eight approaches that work. 신입사원이 귀하의 회사에 입사한 첫 주에 교육할 수 있는 기회는

1. Start by Having a Well-Defined Onboarding System

그리 많지 않습니다. 그러한 기회를 어떻게 활용할 것인지요? 다음에

Many companies just wing it, with negative results. Still, other companies

효과적인 방법 8가지를 소개하고자 합니다.

see onboarding as little more than filling out forms, setting up company email accounts and showing new employees to their desks. Because new

1. 먼저 명확한 신입 교육 시스템을 갖추어라

hires start their jobs without a deeper understanding of what is expected

많은 회사들에서는 신입사원 교육을 그저 즉흥적으로 하지만 그렇게

of them, they make mistakes that quickly become costly habits that must

하면 별로 효과가 없습니다. 그렇지만 회사들에서는 신입 교육 과정이

be corrected later on.

단지 양식을 작성하고 회사 이메일 계정을 설정하고 신입 사원의 자리를 배정하는 것에 지나지 않습니다. 새로운 사원들이 자신들에게 회사에서

Many problems can be avoided if you set up a structured onboarding

기대하는 것이 무엇인지 깊이 이해하지 못하기 때문에 실수를 저지르게

system that functions as high-level training. On their start days, new

되고 그러한 실수가 습관으로 자리잡게 되면 나중에 바로잡기 위해 많은

hires can meet individually with HR representatives to fill out forms, for

비용이 들게 됩니다.

example, and then meet as a group to watch videos and learn about your 50

OTC Beauty Magazine May 2018

company, its brand and its values. After lunch, they can be trained in the

체계적인 신입 교육 시스템을 구축하여 높은 수준의 트레이닝을 베풀면

basic skills their jobs demand; watching training videos, engaging in work

많은 문제들을 피할 수 있습니다. 예를 들어 신입 교육 첫날에 신입사원이

simulations and working alongside current employees can work well to

개별적으로 인사과의 대표자와 면담을 하여 양식을 작성하고 그룹별로

reach those goals. And after day one, they should attend regular follow-ups

회사와 브랜드와 회사의 가치를 소개하는 영상을 시청하게 할 수

to address problems and reinforce basic concepts and skills.

있습니다. 점심식사 후에 업무에 필요한 기본적인 기술을 트레이닝시킬 수 있는데, 그렇게 하기 위해 교육 영상을 시청하고, 업무 시물레이션에

The operative strategy is to clearly define ahead of time exactly the skills

참여시키고, 업무에 능숙한 직원과 함께 일하게 할 수 있습니다. 첫째

and behaviors you need and to create a concise mini-curriculum that

날 이후가 되면 이어지는 정기 교육 과정에 참석하게 하여 문제점을

tracks to them.

해결하고 기본적인 개념과 기술을 익히고 보완하도록 해야 합니다.

2. Set Up Genuine Mentoring Relationships between New Hires and Successful Current Employees

필요한 전략은 사전에 미리 필요한 기술과 행동을 명확하게 알려 주고 신입사원에게 맞는 간단한 직원 교육 과정을 만드는 것입니다.

Remember, mentors’ goals should not be to get new hires to imitate what they do, or even to adhere to company systems. Their purpose is to discover what new employees would like to accomplish at your company

2. 기존에 성공적으로 일한 직원이 멘토로서 신입사원을 잘 교육할 수 있도록 여건을 조성한다

and to help them reach those goals. In short, mentoring is not about the

멘토의 목표는 단지 신입사원이 자신의 업무를 모방하거나 회사의

mentors or strictly about your company, but about the employees who are

시스템에 순응하게 하는 것이 되어서는 안 됨을 기억하십시오. 멘토들의

being coached.

목표는 신입사원들이 회사에서 무엇을 성취하고 싶은지를 찾고 그 목표를 달성하도록 돕는 것입니다. 간단히 말해서 멘토 자신이나 회사에

3. Find Ways to De-layer and Free Up Communications

대해 엄격하게 가르치는 것이 아니라 가르침을 받는 신입사원을 위주로

Invite new employees to brainstorming sessions where their new ideas

가르쳐야 합니다.

are collected, posted, discussed— and put into action when appropriate. Also,

consider

setting

up de-layered systems—

3. 계층 간의 구별 없이 자유롭게 이야기할 수 있는 방법을 모색하라

신입사원들이

virtual

suggestion

브레인스토밍

활동에

boxes on your company

참여하게

intranet—where employees

아이디어를

at all levels can present

적절하다면 실행할 수 있게 하십시오.

suggestions directly to top

또한 계층 간의 구별이 없는 시스템

company

executives.

하여

그들의

수집하고,

새로운 게시하고

이를테면 회사의 인트라넷에 실질적인

employees can only submit

제안 창구를 설치하여 모든 계층의

ideas to their immediate

직원들이

managers,

have

직접 제안을 할 수 있게 하는 것을

created a communication

고려해 보십시오. 직원들이 단지 직속

structure that carries a risk

상관 직원에게만 아이디어를 제안할

of demotivating front-line

수

and entry-level personnel;

의사소통 구조 때문에 한계점을 느끼고

just one supervisor who

동기를 부여받지 못하게 됩니다. 단지

stifles new ideas can do

한 명의 감독자가 새로운 아이디어를

you

회사의

있다면,

최고

경영자에게

신입사원들은

그러한

great damage to your company.

억압한다면 회사에 큰 손해를 끼칠 수 있습니다.

4. Don’t Do Training on the Cheap

4. 트레이닝에 드는 비용을 아끼지 마라

One thing is for certain: if you are only handing out employee handbooks

한 가지 점은 확실합니다. 단지 직원들에게 책자를 나누어 주고 기존의

and having new employees fill out withholding forms, you are missing out

양식을 작성하기만 한다면 무언가 큰 기회를 놓치고 있는 것입니다.

on some great opportunities. If you can train every new retail salesperson

각각의 판매 직원을 트레이닝하여 각 주문당10퍼센트의 매출을 더

to sell just 10% more on every order, for example, that could result in

올린다면 회사 전체 규모로는 수십 내지 수백만 달러 혹은 그 이상의

hundreds of thousands of dollars’ worth of new business company-wide,

이익을 얻을 수 있습니다. 혹은 직원들에게 문자 메시지로 트레이닝

maybe even more. Or if you can set up mobile training that sends out

과정에서 배운 특정한 기술을 다시 한 번 상기시켜 주는 모바일 트레이닝

pings to remind employees to use specific skills they learned in training,

과정을 활용한다면, 투자 비용에 비해 막대한 이익을 얻을 수 있습니다.

you could increase your training ROI dramatically. The lesson? Spending a

요점은 무엇입니까? 더 나은 트레이닝을 위해 조금 더 비용을 투자하면

little more to deliver great training is a money-maker, not a cost.

더 큰 이익을 얻지 손해를 보지는 않는다는 것입니다.

OTC Beauty Magazine May 2018

5. Within Your Budget, Customize Training for Each Employee

5. 예산 한도 내에서 각 직원에게 맞춤형 트레이닝을 하라

Even “standardized” training can be enriched by creating individualized

신입사원 개인에 맞는 맞춤형 트레이닝 과정을 개발하면 심지어 “

training elements for each new employee. You can evaluate the skills of

표준화된” 트레이닝에도 도움이 됩니다. 트레이닝 과정에서 새로운

your new hires during training and address them directly, for example, or

직원의 기술을 평가할 수 있고 관찰한 점에 대해 직접 그에게 이야기해

help employees overcome anxiety about performing certain parts of their

줄 수 있습니다. 예를 들어 신입사원이 새로운 일의 특정 부분에 대해

new jobs. Investing just a little time to give training extra value can go a

걱정하고 있다면 그 점을 극복하도록 도움을 줄 수 있습니다. 좀 더

long way toward getting new employees up to speed faster.

나은 트레이닝을 베풀기 위해 조금만 시간을 투자한다면 장기적으로는 신입사원들이 더 신속하게 일하는 데 도움이 될 것입니다.

6. Stress and Reinforce Your Mission Statement, Vision Statement and Strategic Company Plan The onboarding period is a highly effective time to share the big picture

6. 귀 회사의 강령과 좌우명과 전략 및 계획이 무엇인지를 명확하게 강조하라

about your company and to get employees to buy into your most important

신입 교육 기간은 단기간에 신입사원들이 회사에 대한 큰 크림을

goals and priorities. Instead of waiting for employees to discover these

공유하고 가장 중요하고 우선순위에 두어야 하는 것이 무엇인지를

critical priorities, start talking about them soon after new hires come on

이해하게 해 줄 수 있기 때문에 매우 효율적인 시간입니다. 직원들이

board.

스스로 우선순위를 깨닫게 되기까지 기다리는 것이 아니라 신입사원이 일하기 시작하고 나서 최대한 신속하게 우선순위를 알려 주십시오.

7. Consider Creating a Career Plan for all New Employees You won’t want to do this for seasonal or short-term employees. But for

7. 모든 신입사원을 위한 작업 계획을 만드는 것을 고려해라

employees whom you would like to stay with you for the long term, consider

단기간만 일하는 사원을 위해 이러한 교육을 하기를 바라지는 않을

sitting down with each of them to create individual career-development

것입니다. 장기간 함께 일하고자 하는 사원에게는 그와 함께 앉아

plans that spell out what they need to do to be promoted within your

조직 내에서 앞으로 진급하기 위해 무엇을 해야 하는지를 구체적으로

organization. You could say, for example, that all retail salespeople can

설명하는 개인용 작업 계획을 만드는 것을 고려해 보십시오. 예를 들어

apply for management training after six months of employment, or that

모든 판매 직원이 6개월간 일한 후 관리직 트레이닝 과정에 지원할 수

your company will provide technical training to help them move into their

있다거나 회사 내에서 더 좋은 위치로 진급하기 위해 기술 트레이닝

desired career path at your company.

과정을 이수하게 될 것이라고 말해 줄 수 있습니다.

Millennials, especially, are more likely to stay with your company for the

젊은이들은 일하는 요령과 당신의 조직과 장기적으로 일하려면 어떻게

long term if they know the ropes and understand what it takes to build a

해야 하는지를 이해하게 된다면 오랜 기간 동안 일하고자 하는 마음을

long-term relationship with your organization.

갖게 될 것입니다.

8. Evaluate Whether You Are Acting like a Great Employer

8. 당신이 훌륭한 고용주로서 행동하고 있는지 평가하라

This is something you should always do, not only when you are training a

이것은 비단 신입사원을 트레이닝할 때만 해당되는 것이 아니라

new class of employees. So take the time now to benchmark your company

고용주로서 언제나 해야 하는 일입니다. 따라서 시간을 내어 당신의

climate, benefits, quality of work/life balance and other factors against

회사가 다른 회사에 비해 작업 환경, 이점, 작업 및 생활 균형의 품질

other companies. Unless you have the best of everything, you cannot

및 다른 요소가 어떠한지를 구체적으로 확인하십시오. 모든 조건을

expect your employees to commit their hearts and minds to working with

최상으로 구비하지 않는다면 직원들이 마음과 정신을 다해 당신과 함께

you for the long term.

오랜 기간 동안 일할 것이라고 기대할 수 없습니다.

You see, retention starts with you, not with your employees. Unless you

직원이 회사에 얼마나 머무르는지의 여부는 직원이 아니라 당신으로부터

commit your efforts to becoming an “employer of choice” - a company that

비롯됩니다. 당신이 최선을 다해 “직원의 기호”에 맞추어 그들이 회사에

people talk about and would love to work for - you are damaging your

대해 이야기하고 그곳에서 일하는 것을 아주 좋아하지 않게 되는 한

profits, operations and ultimately, your success.

당신 회사의 수익과 운영은 손해를 볼 것이며 결국에는 당신의 성공이 가로막히게 될 것입니다.

Meet Cordell Riley

Cordell Riley is a sought-after keynote speaker, and the Owner and President of Tortal Training, a leading training development company he founded in Charlotte, North Carolina. Tortal uses strategic engagement methodologies and specializes in developing mobile training platforms for organizations with distributed workforces. A recognized training expert with extensive experience in the service, automotive and franchising sectors, Cordell has spent more than 20 years helping thousands of companies achieve outstanding success through training. For more information about Cordell Riley, please visit www.Tortal.net. 코델 릴리는 인기 많은 최고의 강사이며, 노스캐롤라이나 주의 샬럿에 설립한 유명 트레이닝 및 개발 회사인Tortal Training사의 소유주이자 회장입니다. Tortal사는 전략적인 고용 방법론을 사용하며 여러 장소에서 떨어져 일하는 직원을 둔 조직을 위한 모바일 트레이닝 플랫폼을 제공하는 일을 전문적으로 합니다. 서비스 및 자동차, 프랜차이즈 분야에서 트레이닝 전문가로 명성을 얻은 코델은 지난 20년이 넘게 수천개에 달하는 회사가 트레이닝 과정을 통해 큰 성공을 거두도록 도와 왔습니다. 코델 릴리에 대해 더 많은 정보를 알아보시려면 www.Tortal.net을 방문해 보십시오. 52

OTC Beauty Magazine May 2018

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6 8

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OTC Beauty Magazine May 2018

Beauty Ambassador

Styling Tools

By Detra Smith

Textured Tresses Texture is everywhere in hair these days. Men and women are wearing natural curls, crimped waves, and multi textures in their styles. Gold N Hot specialty irons have been in high demand for creating these textures. With waves on the runways and the red carpet we are hearing more salon guests asking for these looks. In order to stay ahead of the game it is important to keep the right tools in your arsenal and be ready when they ask. The Gold N Hot Jumbo Triple Barrel Waver is great for anyone who wants to create ripples in their hair. It is recommended to start waving the hair at the neckline first. The best way to do this is to clip all of the hair up except a section that is about one inch thick. Clamp the waver at the base and leave it for just enough seconds to create the waves. Once you release the hair, continue down the strands by placing the waver just under the last wave that was created. Drop another one inch section and continue clamping the waver down the strands. Once you are finished the waves can be left compact for a sleek glamorous look that is similar to finger waves. You might choose to rake your fingers through the hair and loosen the style for a beach wave look. Brushing through the waves could take the look a step farther. This will give a lot of volume and maximum texture. Diana Ross comes to mind when I see this texture on long hair. No matter how you choose to complete the style, you can’t go wrong with the Jumbo Triple Barrel Waver.

Meet Detra

Gold N Hot has another tool that is a hot item right now. The Ceramic Crimping Iron is jumping off the shelves! The crimping iron can give straight extensions the same volume as natural curly hair. The added volume and texture will make the hair look much thicker. The texture is great for braids, twisted shapes and updos. The hair will hold the style longer. The hair can easily go back to straight when it is shampooed. The flexibility is wonderful for those who like to change their looks often. With prom and wedding season just around the corner these texturizing tools can be life savers. If your appointment book has limited space on those days we recommend that you ask your clients to come in the day before the to add the texture. When they come back the next day you can use all of their appointment time to focus on perfecting their style. Using a smoothing cream for a proper blowout and a thermal protectant with a slight hold factor will help to set and keep the texture. Doing a smooth blowout is better than straightening with a flat iron before adding the texture. Hair that has been pressed straight will not usually hold any other style very easily. Last but not least, we recommend a shine spray to really show off the waves and crimps. When the light hits the hair you will see more dimension because the shine will accentuate the texture. If you are a stylist that does a lot of photo shoots you will find this most helpful on dark hair. It is important to get the lighting just right to show the shapes in the hair and keep it from looking like a dark mass. While it is important to know the importance of lighting, it is equally important to know what will make your work stand out. Using the right tools will set your work apart. Your salon guests will have the best hair at the party!

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

OTC Beauty Magazine May 2018

Feature Article By Will Williams

Men’s Grooming Trends

y name is Will Williams, I work in Research & Product Development in a previous career and online. I am known as Master Barber Will and as the name implies, for a number of years, I have been a Master Barber. Matriculation through Barber College and Continued Education Units to maintain licensure almost ensure that professional barbers, barber –stylists and cosmetologists are focused on their craft. As professionals we are required to know the nine systems of the body, understand the biology of hair growth and be conversant with all things skin. Since the primary consumer of OTC is African American women, beauty supply stores should be encouraging the guys to “come on down”.

What We Know for Sure According to my research, 57% of all American men use no cosmetics while 87% of working women use at least five cosmetic products daily.

A Change Is Going To Come According to CBS news, men are fueling the $13 billion beauty industry in South Korea. Guys like Henny Park will not leave home without applying 5 to 6 beauty products including BB cream (for men). According to Park, “I don’t like spots on my face so I use BB cream to conceal them.” There is a very interesting thing about men: Men will purchase a product that is recommended by another man, barber, barber stylist or interested/educated/concerned OTC owner. Even more interesting is that men will buy a product suggested by a woman because women are users of cosmetics and most likely know what they’re talking about.

How Can OTC Stores Leverage This Knowledge? 1. Know Your Subject

A man’s face is the first thing anyone will see and notice about him. Spots, razor bumps and discolorations are distracting and highly noticeable. Men who are in the beauty supply store will want help. Even if they don’t know it. It’s all in the approach. If razor bumps and dark spots are visible, very discreetly address the issue so that only the male customer can hear. Then direct him to the shaving section. There are many brands there, Bump Patrol Aftershave, Skintight, and Bump Stopper, among many. Help him choose one. Having knowledge about these items will help you and him make a choice.

2. Up-Sell / Offer a Professional Recommendation

Understand the drivers for men’s confidence. Most men don’t know their skin type. This is a big step towards knowing what products to use to meet the needs of a particular skin type. Sounds easy I know and

Meet Will Williams

it’s really easy to say “you have oily skin,” only to have the male customer say “I always thought I had dry skin.” Keep in mind that the customer has been living in his skin, and he most likely knows the difference between oily and dry. Point of fact: most men have combination skin. The remedy: two products - one for dry skin and one for oily skin. Or offer a product that is designated for combination skin types. The result: three products sold and one happy satisfied consumer who has now found an ally. So the customer found an ally what about you? How do you sustain this new found level of confidence as a firebrand salesperson? You need an ally, you need a friend.

Collaboration is the key Make friends with that master barber or cosmetologist. Reach out. Ask questions, let them know you are not a skin expert and ask if they have recommendations for skin issues such as a carbon mask to remove blackheads or toners to combat discolorations. Offer a product discount for referrals.

3. Know What Your Male Customer Needs

You need to know the power of three. This is where sales come from in OTC:

Cleanse

Even though as stated above that most black men have oily skin there are many that have combination skin. A good face wash (not soap) is needed. Using a facial cleanser is a daily routine. However, it is important to use a mask weekly and to scrub after the mask. The skin is not finished until it is cleansed, toned, and moisturized. A good wash and toner is going to brighten the skin and make it glow. #confidencebuilder.

Exfoliate

A fine exfoliation scrub is needed to remove dead skin cells, for a brighter healthier looking skin.

Moisturize

Skin hydration will help prevent uneven skin tone and flaky skin. These two conditions occur when the skin cells become over dry, flake and fall off. I use Bump Patrol Pre Shave Oil and Bump Patrol Daily Moisturizer to protect my skin prior to shaving. I moisturize daily to prevent flaky dry skin and I recommend drinking plenty of water during the day. Alcohol is a big seller in the beauty supply store and some men use it after shaving. Others use it to ‘dry up’ bumps on the skin. Both of these approaches are incorrect. Alcohol robs the skin of its moisture.

Do Not Miss an Opportunity to Recommend

Men are famous for not asking for directions when driving (Thank God for GPS). Add to that the fact that we don’t really read instruction sheets when assembling kids toys for Christmas either. So when a guy comes up to the checkout register and has a moisturizing product it presents a perfect opportunity to recommend a black soap, facial cleanser or a scrub. So the trends for men are all about skincare because trust me we are well on the way to understanding our hair. Starting the trend of engaging men in the aisle or at the checkout register will soon become a habit, resulting in increased sales and satisfied customers.

Will Williams is the director of New Product Development and Education at M&M Products Company, a position he has held for Design Essentials, W& W Pharmaceuticals and Paul Mitchell Systems. As an international educator and Toastmaster, Williams draws on experience as both a Master Barber and Master Stylist, who enjoys public speaking; although, he admits to having the occasional butterflies in the stomach whenever he takes the stage. Follow him on Facebook and Instagram @masterbarberwms 56

OTC Beauty Magazine May 2018

Manufacturer Profile Carol’s Daughter

What started off as a small body products company in Brooklyn, New York – made in the kitchen of its founder, Lisa Price – is now a leading brand in the natural hair care industry. Since its inception in 1993, Carol’s Daughter has become a force to be reckoned with in the beauty world. Once the brand received the Oprah Winfrey stamp of approval, it became a hot commodity and was able to expand into thousands of stores across the country. This pioneering brand later became a part of the L’Oreal family and is now celebrating its 25th anniversary this month. OTC Beauty Magazine chatted with Ana Maria Alonso Viola, the head of marketing for Carol’s Daughter, to talk about the company’s humble beginnings and its bright future.

창업자인 Lisa Price의 주방에서 만든 뉴욕 브루클린에 있는 소형 바디 제품 회사로 시작한 이 회사는 현재 자연 모발 관리 업계의 선도적인 브랜드입니다. Carol ‘s Daughter는 1993년 창립된 이래로 뷰티 세계에서 무시할 수 없는 업체가 되었습니다. 이 브랜드는 오프라 윈프리의 승인을 받은 후 인기 상품이 되었고 수천 개 매장이 전국으로 확장 될 수 있었습니다. 이 선구자적인 브랜드는 나중에 로레알 (L’ Oreal) 가족의 일원이되었으며 이번달에 25주년을 맞았습니다. OTC 뷰티 매거진은 Carol ‘s Daughter의 마케팅 책임자인 Ana Maria Alonso Viola씨와 이야기를 나누며 회사의 소박한 시작과 밝은 미래에 대해 이야기했습니다.

OTC Beauty Magazine May 2018

OTC: Can you tell us a little bit about the history of Carol’s Daughter and how it got its start? What idea is the company based upon?

OTC: Carol ‘s Daughter의 역사와 시작에 대해 조금 말씀해 주시겠습니까? 회사의 기반이 되는 아이디어는 무엇입니까?

Viola: In 1993, encouraged by her mother, Carol, Lisa began creating hair

주방에서 사랑으로 만든 헤어제품과 바디 제품을 만들기 시작했습니다.

and body products made with love, in her Brooklyn kitchen. Family and

가족과 친구들은 그녀의 제품에 바로 좋아했습니다. 그녀는 그녀의 회사

friends instantly fell in love. To name her company, she listed everything

이름을 짓기 위해 자신이 하고 싶은 모든 것을 열거하고, 그녀에게 가장

she was and wanted to be and realized the most special thing that she was

특별한 것은 Carol의 딸 Lisa라는 것을 깨달았습니다. 25년 후, 그녀는

is Lisa, Carol’s daughter. Twenty-five years later, the company she started

훌륭한 성분, 놀라운 향기 및 화학식에 대한 열정으로 모든 여성들에게

out of a passion for great ingredients, amazing fragrances and formulas that

모발 및 스킨 케어를 계속 제공하기 시작했습니다. 모든 제품은 Lisa가

work continues to deliver hair and skin recipes to all women. Every product

만들 제품이며, 첫 번째 재료는 사랑이며 언제나 그러할 것 입니다.

Viola: 1993년에, 그녀의 어머니인 Carol이 권장하여, Lisa는 브루클린

is a product of Lisa’s own creation and the first ingredient is, and will always be, love.

OTC: 제품 포트폴리오를 구성하는 제품과 어떤 소비자들을 위해 제품을 만드는지 설명 부탁드립니다.

OTC: Briefly describe the products that make up your product portfolio and the consumers they are created for.

Viola: Lisa는 원래 바디 제품으로 Carol’s Daughter 창업시에 만들었지만 현재는 헤어 제품으로 잘 알려져 있습니다. Black Vanilla,

Viola: While Lisa originally launched Carol’s Daughter with body

Hair Milk, Almond Milk와 같이 헤어에 필요한 최고의 제품라인이

products, today the brand is well-known for our hair products. While we

있습니다. Black Vanilla는 가장 인기있는 컬렉션입니다. 모두 그

have delicious lines for all your hair needs, like Black Vanilla, Hair Milk,

따뜻한 바닐라 향기에 사로 잡혀 있습니다. 우리는 또한 소비자 고유의

and Almond Milk. Black Vanilla is our most popular collection, and for

모발에 맞는 추가 컬렉션을 위해 새롭고 흥미로운 성분을 끊임없이 찾고

good reason. Everyone is obsessed with that warm

있습니다. 올해만으로도 Green Supreme 콜렉션, 강렬한 수분을 위한

vanilla

aroma. We are also constantly looking for

Coco Crème 콜렉션, 가벼운 볼륨을위한 Cactus Rose

new and exciting ingredients for additional

Water 콜렉션, Pracaxi Nectar 스타일링 콜렉션의

collections that fit our consumer unique hair

4가지 새로운 제품을 추가하고 있습니다.

needs. This year alone we are debuting our

Cactus

Green Supreme collection for strength, Coco

해결하기 위해 새로운 컬렉션을 출시한 좋은

Crème collection for intense moisture, Cactus

예입니다. 가는 머리카락을 가진 사람들을

Rose Water collection for lightweight volume

위한 경량의 수화 및 볼륨 시스템입니다.

Rose

Water는

미묘한

문제를

and adding 4 new products to our Pracaxi

얇고

Nectar styling collection. Cactus Rose Water

부서지기 쉬운 모발 상태가 모든 인종의

두껍고

건조하고

기름기가

있고

is a good example of how we are launching a

여성들에게 영향을 미친다는 것을 알아 두는

new collection to address unanswered needs – it’s

것이 중요합니다. Lisa처럼, 아주 좋은 곱슬 곱슬 한

a lightweight hydration and volume system for people with fine hair. It’s

머리카락을 가진 흑인 여성이 될 수도 있습니다.

important to note that hair conditions – thin, thick, dry, oily, brittle, etc. – affects women across all ethnicities. You can be a black woman with fine,

우리는 또한 꽤 많은 바디 케어 제품을 가지고 있습니다. 이 제품들은

curly hair – like Lisa.

우리의 감각적인 제품입니다. 우리의 바디 워시와 로션은 아로마를 함유하고 있어 삶의 스트레스에서 잠시 벗어날 수 있습니다.

We also have quite a few body care products. These are our more sensorial products. Our body washes and lotions all have intoxicating aromas for those days when you need a quick respite from the stresses of life.

OTC: If you had to pick one product that is most symbolic of the company, what would it be and why?

OTC: 회사를 가장 상징적으로 나타내는 제품 중 하나는 무엇이며 이유는 무엇인가요? Viola: 우리 제품의 상당수는 많은 사람들에게 사랑을 받고 있습니다. 하지만 우리가 하나만을 선택해야 한다면, 특히 Healthy Hair Butter 보호 크림 헤어 드레스를 자랑스럽게 생각합니다. Lisa의 독창적인

Viola: So many of our products are loved by so many but if we had to choose,

레시피 중 하나인 이 영양 크림은 워싱턴 D.C의 “National Museum

we are especially proud of our Healthy Hair Butter protective cream hair

of African American History and Culture” 에서 Carol’s Daughter

dress. One of Lisa’s original recipes, this nourishing cream is featured in the

가 오리지널 내츄럴 브랜드로써 추천되었습니다.

National Museum of African American History and Culture in Washington, D.C., where Carol’s Daughter is featured as the original natural’s brand.

OTC: What need in the marketplace does the company strive to fulfill, and how do you work toward that?

OTC: 시장에서 필요한 것을 위해 회사는 어떤것에 매진하며 어떻게 노력하고 있습니다. Viola: Carol’s Daughter는 확실히 흑인 여성의 헤어에 근간을 두고 있으며, 세상에 브랜드를 내 놓는데 큰 영향을 끼치고 있습니다. 그러나

Viola: Carol’s Daughter certainly has its roots with Black women’s hair, and

우리의 궁극적인 목표는 헤어 패턴이 컬러 라인을 따라 존재하지 않기 OTC Beauty Magazine May 2018

Manufacturer Profile she is a big factor in how we present the brand to the world. However, our

때문에 인종에 걸친 여성의 욕구를 충족시키는 것입니다. 누구나

ultimate goal is to cater to the need of women across ethnicities, because

건조한 머리카락, 푸석해지기 쉬운 머리카락, 기름진 머리카락을 가질

hair patterns do not exist along color lines. Anyone can have dry hair, brittle

수 있습니다. 머리카락에는 어떤 문제도 발생할 수 있습니다. 우리는

hair, oily hair. Problem hair knows no bounds. We create products for

머리카락과 밀접한 관계가 있다고 느끼는 여성을 위한 제품을 만들고

women who feel intimately connected to their hair and want to be intimately

헤어를 케어 하는데 사용할 성분과 긴밀히 연결되기를 원합니다.

connected to the ingredients to use to care for their hair.

OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Likewise, how do you receive customer feedback?

OTC: 소비자 및 상점 주인에게 제품 릴리즈, 사용 및 일반 정보에 대한 교육은 어떻게 합니까? 마찬가지로 고객 피드백을 어떻게 받습니까? Viola: 정보에 입각한 헌신적인 영업 팀 외에도 Instagram, Twitter

Viola: In addition to a very informed and dedicated sales team, we are

및 Facebook과 같은 소셜 미디어가 있습니다. 특히 Instagram은

all over social media – Instagram, Twitter, and Facebook. Instagram, in

우리와 소비자가 직접 연결될 수 있습니다. 우리는 신제품을 지지하고,

particular, allows us to connect directly to the consumer. We’ll tease new

교육 소식을 게시하며, 당사의 팔로워의 이미지를 다시 게시합니다.

products, create education posts, and even repost images from our followers.

Instagram은 우리에게 문화적인 매체입니다. 헤어 제품에 관한

Instagram for us is a cultural medium – not always about our hair products,

것이 아니라 커뮤니티에서 무슨 일이 일어나고

but about what is going on in the community. A baby with beautiful hair

있는지에 관한 것입니다. 우리의 사업은 단순한 거래

posing for both a photo and video (cause you never know what you’re friend

이상의 것입니다. 우리는 가족처럼 생각하기 위해

is really doing!) is relatable. Our business is more than just transactional. We

노력합니다.

strive to feel like family. 피드백 측면에서 우리는 소셜 미디어 및 소매 업체 In terms of feedback, we constantly read comments left on social media and

웹 사이트에 남겨진 의견을 지속적으로 모니터

retailer websites. Our formulas must always be top notch, and

합니다. 우리의 포뮬러는 항상 최고 수준이어야 하며

consumer listening is important to remaining consistently great.

소비자의 피드백은 꾸준히 훌륭하게 유지하는 것이 중요합니다.

OTC: What trends have you seen grow the most recently in your sector of the beauty business and how is the company meeting that consumer demand?

OTC: 뷰티 비즈니스 부문에서 가장 최근에 어떤 트렌드가 성장했고, 회사가 소비자 욕구를 충족시키는 방법은 무엇입니까?

Viola: Trends tend to focus more on ingredients than on desired

Viola: 요즘의 트렌드는 원하는 결과보다는 성분에

outcomes. People always (want) long, healthy, moisturized, well-

더 집중하는 경향이 있습니다. 사람들은 항상 길고,

defined (insert adjective here) hair. What compels people to buy

건강하고, 촉촉하고, 잘 관리된 헤어를 원합니다.

into a product (among other things) is a new, alluring, powerful

사람들이 제품을 구매하도록 끌어주는 것은 무엇보다

ingredient. And with that – we won’t spoil surprises.

새롭고 매력적인 강력한 성분입니다. 성분을 통해 우리는 놀라움을 선사합니다.

OTC: What differentiates this company’s products from others like them within the multicultural beauty market?

OTC: 이 회사의 제품을 다문화 미용 시장내 다른 제품과 차별화 할 수 있는 요소는 무엇입니까?

Viola: What is interesting about our company is that we were started by a strong, female founder and continue to be run by strong women. It is

Viola: 우리 회사에 대해 흥미로운 점은, 우리가 강인한 여성 창업자에

women who present ideas for new collections, for branding and marketing,

의해 시작되었으며 강인한 여성들에 의해 계속 운영된다는 것입니다.

and for our social campaigns. (Not to leave the men out, they’re important

새로운 컬렉션, 브랜딩 및 마케팅, 소셜 캠페인에 대한 아이디어를

too.) There is often an assumption that acquisition means that things have

제시하는 여성들입니다. (남성들을 빠트리는 것은 아닙니다, 물론

changed from when a company was independent but Lisa continues to be

그들도 중요합니다.) 인수란 기업이 독립을 할 때 변화를 한다는 것으로

intimately involved in the day-to-day operations of the brand and the vision

인식되나, Lisa는 브랜드 및 미래를 위한 비전을 위해 매일의 일상업무에

for tomorrow. We have the advantage of being able to marry her passion,

최선을 다할 것입니다. 우리는 열정의 조합을 위해 로레알의 자원과

creative spirit and beauty expertise with the resources and talent at L’Oreal

재능에 열정, 창조 정신 및 미용 전문 지식을 접할 수 있다는 이점이

for a powerhouse combination.

있습니다.

OTC Beauty Magazine May 2018

OTC: Are there any big plans set for Carol’s Daughter in 2018 that you can share?

OTC: 2018년에 Carol ‘s Daughter의 큰 계획을 말씀해 주시겠어요?

Viola: We are very excited this year to be marking our 25th anniversary and

Viola: 우리는 올해 25주년을 맞이하게 되어 매우 기쁩니다. 5월에는

will be kicking off the celebration in a big way in May with special events

특별한 행사와 마케팅 활동으로 큰 축하 행사를 시작할 것입니다. 앞으로

and marketing activities. Stay tuned for more details in the next couple of

몇 달 동안의 행사에 대한 더 많은 세부 내용을 기대해주십시오!

months!

Company Information Company Name: Carol’s Daughter Address: 10 Hudson Yard, New York, NY 10001 Website: Carol’s Daughter Years in business: 25

회사 정보 회사명: Carol’s Daughter 주소: 10 Hudson Yard, New York, NY 10001 웹사이트: Carol’s Daughter 사업년수: 25년

OTC Beauty Magazine May 2018

GRAB YOURS AT JINNY BEAUTY SUPPLY

1 (844) GIBSMEN

www.gibsgrooming.com 63

OTC Beauty Magazine May 2018

COSMOPROF

COSMOPROF NORTH AMERICA HELPS PARTICIPANTS TAILOR SHOW EXPERIENCE WITH UNIQUE PROGRAMS COSMOPROF NORTH AMERICA는 독창적인 프로그램을 통해 참가자 맞춤형 쇼를 만들어 드립니다 Las Vegas, NV (March 15, 2018) – Cosmoprof North America (CPNA) is set to host over 36,000 attendees and 1,300 exhibitors at the Mandalay Bay Convention Center, in Las Vegas, this July 29th-31st. The only all-encompassing, business-to-business beauty event, brings together retailers, distributors, beauty brands and suppliers, for an immersive three days of all things beauty. To help key decision makers from OTC stores come face-to-face with potential business partners, CPNA offers several unique buyer programs. These programs provide unsurpassed matchmaking opportunities and are closely managed to ensure goal-oriented results. For example, the Domestic Buyer Program is available for qualified U.S. buyers looking specifically for international beauty products. With over 40 countries participating, CPNA promises to deliver the best-of-the-best in beauty from across the globe. Those interested must be able to clear custom requirements and/ or have the ability to warehouse products. To learn more about all buyer programs or to enroll, contact cpna@cosmoprofnorthamerica.com or visit: http://cosmoprofnorthamerica.com/exhibitors/buyer-programs/ “Rather than sifting through hundreds of exhibitors and attendees per beauty category/demand, CPNA’s buyer programs are set up to take the guesswork and the leg work out of networking,” says Daniela Ciocan, Marketing Director CPNA. “We want to make sure that we provide qualified buyers a better show experience so that they find the event much better and easier to navigate.” This fact is further reinforced on the show floor. CPNA is split up among three pavilions: Cosmetics & Personal Care; Packaging, Contract Manufacturing & Private Label; and Professional Beauty. In addition to grouping hundreds of products by category, each pavilion also features trenddirectional special areas within them. As an example, TONES OF BEAUTY is one area within the Cosmetics & Personal Care pavilion that offers a curated showcase of multicultural beauty brands. Those looking for products dedicated to green, eco-friendly beauty can also check out the returning DISCOVER GREEN and DISCOVER GREEN LEAF special areas. Other curated areas making their return, include: DISCOVER PRO BEAUTY, offering a diverse lineup of product types from haircare products and hair treatments to skincare - all focused specifically on professional distribution; DISCOVER PACK, an area dedicated to exemplifying unique packaging and contract manufacturing solutions for those looking to produce private label brands or giftables. Making its debut this year is BEAUTY VANITIES a new specially curated area that helps put the spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered. 64

OTC Beauty Magazine May 2018

라스베가스, 네바다 (2018년3월 15일) – Cosmoprof North America (CPNA)는 7월 29일부터 31일까지 라스 베이거스의 만달레이 베이 컨벤션 센터 (Mandalay Bay Convention Center)에서 3만 6천명의 참석자와 1,300개의 업체들이 참석하는 트레이드 쇼를 주최합니다. 모든 것을 포괄하고 있는 B2B 뷰티 이벤트는 소매 업체, 유통 업체, 뷰티 브랜드 및 공급 업체들이 한데 모여 3일 동안 뷰티에 대한 모든 것을 보여줍니다.

OTC 매장의 주요 의사 결정권자가 잠재적인 비즈니스 파트너와 만날 수 있도록 CPNA는 몇 가지 독특한 구매자 프로그램을 제공합니다. 이 프로그램은 탁월한 매치메이킹 기회를 제공하며 원하는 목표를 달성할 수 있도록 세심하게 관리됩니다. 예를 들어, 내수용 구매자 프로그램은 자격을 갖춘 미국 바어어가 국제적인 뷰티 제품을 특별히 찾고있을 때 사용할 수 있습니다. 40개국 이상이 참여하는 CPNA는 전 세계에서 최고의 뷰티 제품을 제공 할 것을 약속합니다. 관심이있는 사용자는 반드시 세관을 통관할 수 있어야 하며/또는 제품을 보관할 수 있는 창고가 있어야합니다. 모든 구매자 프로그램에 대해 자세히 알아 보거나 등록하려면 cpna@cosmoprofnorthamerica.com에 문의 또는 http://cosmoprofnorthamerica.com/exhibitors/buyer-programs/ 를 방문하세요 “카테고리/수요 로 구분된 전시자와 참석자들이 수백개의 부스를 돌아다닐 필요없이, CPNA의 구매자 프로그램은 추측과 발품을 파는 일이 없도록 구성되어 있습니다.” 라고 CPNA의 마케팅 디렉터 인 Daniela Ciocan씨가 말했습니다. “구매자들에게 이벤트를 훨씬 쉽고 편리하게 찾을 수 있도록 더 나은 프로그램 경험을 제공하하고 싶습니다.” 이는 전시장에서 더욱더 빛이나게 됩니다. CPNA는 세 개의 전시관으로 나뉩니다: 코스메틱 및 퍼스널 케어; 패키징, 생산 대행 및 PL(Private Label); 그리고 전문 뷰티입니다. 카테고리별로 수백 가지 제품을 그룹화하는 것 외에도 각 관에서는 트렌드를 알려주는 특별 영역이 있습니다. 예를 들어, TONES OF BEAUTY 는 코스메틱 & 퍼스널 케어관에서 다문화 뷰티 브랜드의 선별된 쇼케이스를 전시하는 곳입니다. 환경 친화적인 친환경 제품을 찾는 사람들은 DISCOVER GREEN과 DISCOVER GREEN LEAF 특별 구역을 찾으실 수 있습니다. 다른 쇼케이스 지역은 다음과 같습니다: DISCOVER PRO BEAUTY는 헤어 케어 제품 및 헤어 트리트먼트부터 스킨 케어에 이르기까지 다양한 제품 라인업을 제공합니다. DISCOVER PACK은 PL(Private Label) 브랜드 또는 선물 용품을 생산하고자 하는 사람들을 위한 독특한 패키징 및 생산 대행 솔루션의 예를 보여줍니다. 올해 데뷔를 하는 것은 BEAUTY VANITIES입니다. 특별히 작게 꾸며진 새로운 영역으로 소규모 스타트업 브랜드를 돋보이게 하고 사람들에게 노출 될 수 있는 충분한 기회를 얻게 됩니다.

Also new to the 2018 event, both exhibitors and attendees will have the chance to gain valuable insight from leading industry executives as part of the Ask the Expert series. Taking place on the floor for one hour each day, pre-selected industry experts will be on hand to answer pressing questions related to merchandising, product stability and claims, branding, SEO and much more. There is no cost to participate and those interested can book their 10-minute, one-on-one, session onsite. Attendees looking for a deeper subject dive can also expect another impressive conference lineup which will include speakers from Pinterest, Facebook, Barnes & Noble®, AVEDA and Nordstrom to name a few. The Entrepreneur Academy also makes its return, offering a day-long series of workshops, not offered by any other industry event or trade show, focused on everything one needs to know to run a beauty business. “Cosmoprof North America is truly an all-compassing, international businessbuilding platform and we look forward to exceeding expectations yet again this year,” says Ciocan. “In fact, we still have a few surprises to come so we encourage everyone to stay tuned as these additions promise to reinforce CPNA’s market leadership and give exhibitors and attendees even more unparalleled business-building opportunities.” As an exclusive special offer, OTC BEAUTY Magazine readers can purchase show tickets at 50% a discount by using code “OTCBM”. To learn more about the show, please visit www.cosmoprofnorthamerica.com. For general information, visit: www.cosmoprofnorthamerica.com Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

2018년 행사에 처음으로 참가하는 전시 업체 및 참석자들은 모두 “전문가에게 문의하세요” 시리즈의 일환으로 선두 업계의 주요 경영진으로부터 소중한 통찰력을 얻을 수 있는 기회를 갖게됩니다. 전시관에서 하루에 한시간씩 미리 선택된 업계 전문가들이 머천다이징, 제품 안정성 및 클레임, 브랜딩, SEO 등과 관련된 중요한 질문에 답할 것입니다. 참가비는 없으며 관심있는 사람들은 현장에서 10분간, 일대일 세션을 예약 할 수 있습니다. 더 심오한 주제를 다루시고 싶으신 참석자는 Pinterest, Facebook, Barnes & Noble®, AVEDA 및 Nordstrom에서 오신 연설자를 포함하는 또 다른 인상적인 컨퍼런스 라인업을 기대할 수 있습니다. Entrepreneur Academy는 다른 업계 이벤트나 트레이드 쇼에서 제공되지 않는 일련의 워크샵을 통해 뷰티 사업을 운영하기 위해 알아야 할 모든 것에 중점을 두고 참석합니다. “Cosmoprof North America는 진정으로 모든 분야를 포괄하는 국제 비즈니스 구축 플랫폼이며 우리는 올해에도 기대를 훨씬 뛰어 넘을 것으로 기대합니다” 라고 Ciocan씨가 말했습니다. “사실 우리는 앞으로도 몇 가지 놀라운 일들이 있을 것이므로 CPNA의 마켓 리더십을 강화하고 전시자들과 참석자들에게 다른 것과 비교할 수 없는 비즈니스 구축 기회를 제공 할 것을 약속하면서 모든 사람들이 계속 새로운 소식을 받는 것을 권장합니다.” 독점 특별 제안으로, OTC BEAUTY Magazine 독자는 “OTCBM” 코드를 사용하여 50% 할인 된 가격으로 쇼 티켓을 구입할 수 있습니다. 쇼에 대한 자세한 내용은 www.cosmoprofnorthamerica.com을 참조하십시오. 일반적인 정보는 www.cosmoprofnorthamerica.com 을 참조하십시오. 이벤트 정보 및 전시 참가자 업데이트는 Facebook, Twitter 및 Instagram (@COSMOPROFNA)에도 게시됩니다.

ABOUT COSMOPROF NORTH AMERICA

COSMOPROF NORTH AMERICA 소개

Cosmoprof North America (CPNA) is the award-winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

Cosmoprof North America (Cosmoprof North America, CPNA) 는 수상 경력을 자랑하는 국제 B2B 뷰티 무역 박람회로 한 전시장에서 뷰티 산업의 모든면을 다루고 있으며 미주 지역에서 가장 큰 행사입니다. 자세한 내용은 www.cosmoprofnorthamerica.com을 참조하십시오. 이벤트 정보 및 전시 참가자 업데이트는 Facebook, Twitter 및 Instagram (@COSMOPROFNA)에도 게시됩니다.

Organizer: Cosmoprof North America is organized by North Ameri-

주최자: Cosmoprof North America는 Professional Beauty

can Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.

Association과 BolognaFiere Cosmoprof S.p.a가 합작한 회사 인 North American Beauty Events LLC가 주관합니다.

BolognaFiere Cosmoprof S.p.a., the world’s

BolognaFiere Cosmoprof S.p.a.는 화장품,

leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. www.probeauty.org

패션, 건축학, 건물, 미술 및 문화 분야의 세계적인 무역 박람회 주최 업체로, 국내외의 80개 이상의 전시회 경험이 있으며, Cosmoprof는 볼로냐 (1967년 설립), 홍콩 (1996년 설립), 라스베가스 (2003년 설립) 에서 국제적인 플랫폼 이벤트를 개최하였습니다. www.bolognafiere.it

Professional Beauty Association (PBA)는 회원들에게 교육, 자선 활동, 정부 지지, 행사 등을 제공하여 전문 뷰티 업계를 발전시킵니다. PBA는 살롱 및 스파, 유통 업체, 제조업체 및 뷰티 전문가/NCA를 대표하는 회원으로 구성된 업계 전문가 중 가장 큰 조직입니다. 자세한 내용은 probeauty. org를 방문하거나 800.468.2274 (480.281.0424)로 전화하십시오. www.probeauty.org

OTC Beauty Magazine May 2018

Top FIVE

Men’s Grooming When shopping for styling tools and products, shoppers may turn to online product reviews for guidance. This not only makes customers more likely to purchase popular merchandise, but it also boosts sales for these trending items, as well. That’s why it’s important to know what products are selling well and are in high demand at Jinny Beauty Supply. This monthly feature will keep you posted on what’s in and what’s out, so you can purchase your inventory accordingly. There was once a time when men only invested in a few shaving and hair products. Nowadays, the fellas have just as many products to choose from as their female counterparts. The men’s grooming product category can be overwhelming, thanks to all of the available merchandise. But you can’t go wrong with these top sellers.

GIBS Manscaper Beard, Hair and Tattoo Oil GIBS51701

It takes more than a simple lotion to maintain a man’s beard. For those who want an effective moisturizer, they turn to the GIBS Manscaper Beard, Hair and Tattoo Oil. This

brand’s signature super-smoothing, five-oil blend softens and smooths the beard. This

fragrant oil can also be used for hair and even tattoos. This oil has a notable aroma, with

hints of musk, nutmeg, leather and vanilla

Luster’s S-Curl 360 Style Wave Pomade LR914

Known for its superior hold, the S-Curl 360 Style Wave Pomade enhances the natural

waves in short hair styles. It is enriched with shea butter to add softness to the hair, too. Shoppers enjoy the non-greasy formula that can easily be rinsed out with warm water.

Cantu Men’s 3 in 1 Shampoo, Conditioner & Body Wash CTU7676

This multitasking product is ideal for the man who wants to take care of his grooming

needs effectively and efficiently. The Cantu Men’s 3-N-1 Shampoo, Conditioner & Body Wash is enriched with shea butter and hemp seed oil, which provides moisture and

nourishment to hair and skin. It also strengthens weak hair roots, tightens pores and

helps fight scalp flaking.

M&M Bump Patrol Aftershave Treatment MM002221

The Bump Patrol Aftershave Treatment is known as one of the fastest-acting formula to

prevent and combat those dreaded razor bumps. Users reportedly see results after the first shave, making this product a favorite among male shoppers.

Uncle Jimmy Beard Growth Oil BE81126

This oil does more than just encourage hair growth. The Uncle Jimmy Beard Growth Oil also leaves the beard soft, moisturized, conditioned and fragrant. In addition, it also combats dryness and flakes and ingrown hairs.

OTC Beauty Magazine May 2018

Promotes Stronger, Healthier, more Beautiful Hair Healthy for All Hair Types: • Cleanses and Conditions • Nourishes and Detangles • Hydrates and Protects

Healthy Hair Starts Here

@DRMIRACLESHAIR

@DRMIRACLES OTC Beauty Magazine May 2018

OTC Beauty Magazine May 2018

Treat yourself to a classic shave, with a modern formula

Lucky Tiger’s Premium Product line includes nothing but natural ingredients. Our Face Scrub or Wash, Liquid Cream Shave, After Shave & Face Tonic & Face Moisturizer will provide you everything you need for your shaving routine. Ideal for guys or gals!

Look good, Get Lucky www.getluckytiger.com - 1-800-222-8160 - @luckytigershaving OTC Beauty Magazine May 2018

JINNY BIG SHOW

THE BIG SHOW

y e s r e J w Ne

Celebrating The Biggest Show in Jinny History!

Jinny Beauty Supply of New Jersey and Atlanta held The Big Show to celebrate the biggest series of tradeshows in Jinny history on March 11 and 18 respectively. The company’s VIP customers were invited to partake in special promotions, unbeatable deals and an opportunity to win a brand new car at each tradeshow location. Numerous vendors were on site to help countless OTC retailers place orders and learn about new products. Attendees walked away amazed, looking forward to the next tradeshow.

Sunny Isle

Bump Stopper

E.T. Browne

Walt Winslow of KAB Brands

OTC Beauty Magazine May 2018

Sundial Brands

Nappy Stylez

Robert Lee of Amprogel

L’Oreal Technique

J. Strickland

Dreamworld Products

Coty

Softsheen-Carson OTC Beauty Magazine May 2018

Bronner Bros.

EDEN Bodyworks

Luster’s Products

Marie McDermott and Ken Klibaner at the Kaleidoscope Hair Products booth.

Sashapure

Ken Klibaner representing Andis Company

The Mane Choice Hair Solution

HOYU

OTC Beauty Magazine May 2018

Imperial Dax

Co-op Director Garrett Wright of Jinny Corp.

As I Am

Jinny Corp staffers

Chief Financial Officer Charles Seo and New Jersey Branch Manager Simon Kim.

Attendees visit the JBS Hair Corp.

Attendees eagerly wait to hear the grand prize winner announcemnt.

Oster OTC Beauty Magazine May 2018

High Ridge Brands

Zotos

Wahl

Sean Duffy of Conair.

Revlon

Taliah Waajid

Dreamworld Products

JBS Hair Corp

OTC Beauty Magazine May 2018

Purchasing Director Art Emm, Co-Op Director Garrett Wright and Chief HR Officer Steven Fischman of Jinny Corp.

Universal Beauty/Jamaican Mango Lime

Ecoco

Barton & Company, Inc.

Gilbert Landestoy of Vogue International

The entryway of The Big Show at Jinny New Jersey.

Simon Kim, Nayelle Estrada and Brandon OK of Jinny New Jersey.

Khalifa Waajid of Taliah Waajid and Brandon Ok of Jinny New Jersey.

OTC Beauty Magazine May 2018

NouriTress

JBS Hair Corp

Strength of Nature

Attendees enjoy catered food at Jinny New Jersey.

Deborah Brannon of Murray’s Pomade

Jinny President Eddie Jhin and Brandon Jhin.

Fantasia Industries

Johnny Jung and Jessie Park of Jinny New Jersey.

OTC Beauty Magazine May 2018

Throngs of attendees visited the New Jersey tradeshow.

Strength of Nature

Jinny New Jersey staffers pose for the camera with vendors and retailers.

JBS Hair Corp

Chief Financial Officer Charles Seo.

The owner of Beauty 4 U was announced the winner of the grand prize by Chief HR Officer Steven Fischman.

Johnny Jung of Jinny New Jersey with the owners of the Beauty 4 U store. OTC Beauty Magazine May 2018

The owner of Beauty 4 U was the winner of a new Kia Sorento.

Christina Song, Jessie Park and Jenny Lee of Jinny New Jersey.

Jinny President Eddie Jhin and Brandon Jhin

President Eddie Jhin (center) with the Jinny New Jersey staff.

Jinny New Jersey staff.

Ryan Jang, Winne Kim, Kevin Lee, Richard Kim, Ray Lee and Garrett Wright.

(l to r) Steve Fischman, Charles Seo, Justin Lee, Christina Song, Jenny Lee, President Eddie Jhin and Brandon Jhin.

OTC Beauty Magazine May 2018

Kevin Lee, Richard Kim, Winnie Kim and Matthew Chung.

Jinny New Jersey staff.

Jinny New Jersey warehouse staff.

The grand prize: new Kia Sorento.

Farm-To-Beauty

TREAT YOUR HAIR NATURALLY!

Regenerate

Soothe

Moisturize

Seal

Grow

JAMAICAN BLACK CASTOR OIL

LAVENDER JAMAICAN BLACK CASTOR OIL

COCONUT JAMAICAN BLACK CASTOR OIL

ROSEMARY JAMAICAN BLACK CASTOR OIL

STRONG ROOTS RED PIMENTO HAIR GROWTH OIL

Soothes dry scalp and controls shedding. Supports healthy hair growth.

Improves manageability while restoring moisture to hair. Also Great as a skin moisturizer.

Perfect hair Sealant. Supports healthy hair growth & relives dry scalp.

Cleanses scalp & supports healthy hair growth. Great for hot Oil treatments, pre-poos, & scalp massages.

Detoxify, Grow, & Restore your hair and hair roots.

WWW.TROPICISLELIVING.COM TROPICISLELIVING

TROPIC ISLE LIVING

TROPICISLELIVN

BE TIL

The Natural and T raditional Way to a Healthy, Beautiful You! OTC Beauty Magazine May 2018

JINNY BIG SHOW

THE BIG SHOW

Atlanta

Celebrating The Biggest Show in Jinny History!

Jinny Corp Atlanta was crowded with attendees. JBS Hair Corp. models. 80

OTC Beauty Magazine May 2018

The Grand Prize!

Jinny Corp in Atlanta

Attendees registered to enter The Big Show.

Hannah Aryee of Jinny Atlanta helps with registration.

Jinny advertising assistant Candace Smith and Co-Op Director Garrett Wright of Jinny Atlanta.

As I Am

Jason Bae, Rick Liu and Jenny Choi of Jinny Atlanta.

Dreamworld Products The entry way to The Big Show.

OTC Beauty Magazine May 2018

Morrishane Horton of Strength of Nature.

Sashapure

Bonfi Natural Co-Op Director Garrett Wright, Sales Represenative Eric Dow, Jinny Buyer James Lee and Walt Winslow of KAB Brands.

Gonesh

OMT Nappy Stylez

Tropic Isle Living

Afua Odame and Cliffany Friend of AFAM Concept. Lauren Zawisha and Todd Simmons of Imperial Dax. 82

OTC Beauty Magazine May 2018

Sundial Brands

HOYU

Ambi

House of Cheatham

E.T. Browne

Murray’s Pomade

Universal Beauty Jamaican Mango Lime

NouriTress The Mane Choice Solution OTC Beauty Magazine May 2018

Luster’s Products Xtreme Beauty International

Inspired Beauty Brands

Sonja Watford-Mair and Cora Watson with Henkel.

By Natures Organics

Fisk Industries

Gilbert Landestoy of Vogue International 84

OTC Beauty Magazine May 2018

GIBS Grooming

J. Strickland

PDC Brands

Helen of Troy/Belson Products Keystone Laboratories

Ken Klibaner representing Fantasia Industries.

Sparks

Ampro

Bump Stopper

High Ridge Brands

Wahl

Oster OTC Beauty Magazine May 2018

Taliah Waajid

Kendo, LLC

Summit Labs Linda Eisner of Graff*Etch

R&R Corp.

Bronner Bros.

Retailers smile for the camera.

Revlon

OTC Beauty Magazine May 2018

Tommy Song of Kaleidoscope Hair Products

Andis Company

Roux Laboratories

JBS Hair

Robert Lee of Amprogel writes an order for a retailer.

Retailers were pleased with the phenomenal deals at the tradeshows. OTC Beauty Magazine May 2018

A Taliah Waajid rep greets an attendee.

Sean Duffy with Conair.

Paul Hardy and Thomas Libby of Jinny Corp.

The owner of Apple Beauty and Jinny Buyer Steve Ma. 88

OTC Beauty Magazine May 2018

Charlie You and Huey Hwang of Jinny Atlanta sales.

Sergio Garay, Thomas Libby and Brandon Jhin of Jinny Atlanta.

JBS Hair Corp.

Richard Shin of Jinny Atlanta.

Aisha, of Curls Hair Salon, styles a model’s hair with Urban Beauty hair.

Jinny videographer Dzmond Sellers and OTC Beauty Magazine editor Jessica De Vault Hale (right) interview Afua Odame of AFAM Concept.

A Dreamworld representative assists a retailer.

Attendees receive a warm welcome upon entering The Big Show.

Retailers review vendors’ products. OTC Beauty Magazine May 2018

A customer places an order with R&R Corp.

Logistics Coordinator Kelly Evans of Jinny Atlanta.

Jae Jong and Chief HR Officer Steven Fischman of Jinny Corp.

Afua Odame of AFAM Concept and Grace Seong of JBS Hair Corp.

OTC Beauty Magazine May 2018

Craig Wood and Sergio Garay of Jinny Atlanta.

Mr. and Mrs. Samuel Kim.

Vice-President Charles Seo of Jinny Corp.

Retailers were all smiles at The Big Show.

Chloe Lee of JBS Hair Corp.

Attendees enjoy a full buffett of catered food.

The owner of Ensley Beauty and Deborah Brannon of Murray’s Pomade.

Chris Song and Buyer Steve Ma of Jinny Atlanta.

Jinny representatives help a customer. OTC Beauty Magazine May 2018

Co-Op Director Garrett Wright, Kevin Lee and buyers Sue Seok and Steve Ma of Jinny Atlanta.

Jinny Purchasing Director Art Emm meets with attendees.

Jinny Los Angeles staffers.

Teena Jhin (center) enters The Big Show with Mr. and Mrs. Lee.

Jinny CEO Ann Jhin (center) attends the tradeshow Mr. and Mrs. Samuel Kim.

Angela Li and Amy Tran of Jinny Atlanta.

Ken Klibaner and Teena Jhin. 92

OTC Beauty Magazine May 2018

Attendees were seen registering at The Big Show.

Carolyn of Hairfinity.

The JBS Hair models show off their Urban Beauty Hair to attendees.

Urban Beauty Hair

Sonja Watford-Mair discusses the newest products from Henkel with OTC Beauty Magazine.

Juni Hwang, head of sales at Jinny Atlanta. OTC Beauty Magazine May 2018

Frank Caldwell of Murray’s Pomade assists a customer at The Big Show.

A happy attendee leaves with lots of new information and samples.

Luster’s Products

JBS Hair Corp models.

JBS Hair Corp

OTC Beauty Magazine May 2018

Jinny Chief HR Officer Steven Fischman, Roscoe Thomas and Jinny Buyer Sue Seok.

John Jo and Hai Nguyen of Jinny Atlanta

Chloe Kim and Jeff Cho of Jinny Atlanta.

Juni Hwang and Jason Bae of Jinny Atlanta.

Lyvette Rabon of Jinny Corp. passes out stickers to retailers.

Jinny President Eddie Jhin greeted attendees.

Yunus Kalla of M&M chats with Jinny President Eddie Jhin. OTC Beauty Magazine May 2018

Creative Director Tim Robitaille, graphic artist Kelly Jeong and videographer Dzmond Sellers of Jinny Atlanta.

Creative Director Tim Robitaille and Buyer Dean Kim of Jinny Atlanta.

Erica Lin, Kelly Jeong and Veronica Kim of Jinny Atlanta.

Jinny President Eddie Jhin and Brandon Jhin.

Chief HR Officer Steven Fischman and Co-Op Director Garrett Wright announced the winner of the grand prize.

Chief HR Officer Steven Fischman and winner of the grand prize. 96

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Winner of the grand prize.

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CLIPPER TIPS Sponsored by Andis Co.

Cooler, Quieter, Less Vibration and Finer Cutting by Kenny Duncan

The Andis ProAlloy® clipper is a high-speed, adjustable blade clipper with a durable magnetic motor. However, the most impressive feature of this tool – the one I love – is the cool-tothe-touch housing due to its exclusive Extreme Temperature Reduction (XTR) technology. The technology designed into the ProAlloy motor targets the main issue any high volume clipper cutter faces - clippers that are running too hot to handle. As a result, the ProAlloy clipper runs 35% cooler than other clippers with the same style motor. My second favorite feature is the finer teeth on the cutter blade. The fine-tooth cutter blade leads to a better-looking fade from more hair being cut at the point of contact with the cutter blade. The teeth of the ProAlloy blade are comparable to the teeth on the Andis Fade blade and clipper. The final results of a fade produced with these clippers are outstanding because tools with tighter teeth grab more hair which ultimately leads to a more precise cut. In addition, the ProAlloy has a lower housing constructed of alloy which is stronger than other clipper housings which results in less vibration. The alloy lower housing also offers more durability, allowing it to take a beating and still look good. Because the lower density of the alloy lower housing is coupled with a lightweight yet strong polymer upper housing, the Andis ProAlloy is lighter than the Andis Master, as well. As a result, I love the performance of this high quality adjustable blade clipper. It comes with nine attachment combs and clipper oil. For more information visit andis.com today.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company. 100

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THERAPY TRENDS Men’s Market Under Construction by Elayne McClaine

The marketing industry is building a new wing for men’s grooming products. Men’s toiletries —bath, shower, hair and skin products - now represent over 37% of the industry and has surpassed the shaving and fragrance sector. The toiletries category has erected a new framework for men’s grooming routine. While shaving products typically drive the selections of ancillary grooming aids, men now want products designed to conquer tasks that are defined to handle antiaging, hydration and other male therapies. Shaving products are often the portal to the purchase of toiletries for either pre or post shaving cross-selling. Now more than ever, men are scheduling their daily skincare regimen beyond a shave and after-shave program. Men’s grooming in the United States is the third largest global market. While the major multi-national brands, with European heritage, have been the architects of the category, the U.S. market is under construction. Unmet needs and evolving trends have led males to seek brands that perform well in their own right. New emerging startups that are delivering male-specific products are shaping the range of products men will now consider mandatory. Men are being sculpted by barbers who lay the groundwork for a product regimen that tames fades, beards and exotic mustaches. Facial hair frames the focus on hydrated and nurtured skin. Men are now considering the blueprint for moisturizing, SPF protection and detoxification. Unique purchases may also include bump control, grey control and style control. The $60 billion category is under construction. There is good news for OTC’s. Brick and mortar retailing still houses 80% of the sales in 2018. However, eCommerce is providing options for total care kits, replenishment programs and online educational communities. Building a men’s section as part of any retail environment is the new floorplan to success. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 102

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Industry News Creme of Nature Launches New Moisture Replenishing Product Line, Pure Honey, To Repair and Style All Hair Textures

Forward-thinking hair care brand introduces the next big natural-ingredient product line, Pure Honey, with eight moisture-infusing hair care and styling products JACKSONVILLE, Fla., March 15, 2018 /PRNewswire/ -- Nearly a decade after becoming the first multicultural brand to offer styling products formulated with Argan Oil, top-selling hair care brand Creme of Nature introduces Pure Honey, a full collection of eight sweet new products for all hair textures. The new Pure Honey collection – with its creamy, lush formula and aromatic fragrance – includes shampoo, conditioner, hair mask, leave-in conditioner, detangler, setting lotion, twisting cream and edge control gel. Formulated with vitamins and mineralrich honey to help keep moisture in and breakage out while also softening and smoothing hair, Creme of Nature’s new Pure Honey line will leave hair feeling hydrated while looking shinier and healthier. The new products will be available in Walmart, Sally Beauty and local beauty supply stores. “At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice,” said Teneya Gholston, Director of Marketing for Creme of Nature. “We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients – pure honey, shea butter and coconut oil – for maximum hydration without the heaviness of sulfates or mineral oils.” The essential element to healthy, curly hair textures is moisture, and every woman is searching for those miracle moisture products. This new collection targets dry and dehydrated hair with nature’s nectar, honey, which is a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, meaning that it softens and smoothes, which naturally makes it a great conditioner and moisturizer. For the Pure Honey collection, Creme of Nature pairs natural honey with creamy certified natural shea butter to seal in the moisture and rich coconut oil to seal the hair cuticle. This new line has been formulated without harsh ingredients and contains the highest quality natural ingredients resulting in a luscious natural scent. Creme of Nature Pure Honey hair care and styling products, made with pure honey, creamy certified natural shea butter and rich coconut oil, include:

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Moisturizing Dry Defense Shampoo ($5.79; 12 oz.) – cleanses, restores moisture, detangles and softens hair while providing shine. OTC Beauty Magazine May 2018

• • •

•

Moisturizing Dry Defense Conditioner ($5.79; 12 oz.) – locks in moisture, smoothes and softens hair, while controlling frizz and detangling hair. Moisture Replenish & Strength Hair Mask ($6.99; 11.5 oz.) – a strengthening moisturizer that tames and controls frizz. Break Up Breakage Leave-In Conditioner ($6.79; 8 oz.) – a creamy spray that moisturizes dry hair and protects against breakage. Use Break Up Breakage Leave-In Conditioner with Moisture Replenish & Strength Hair Mask to treat breakage and damage. Knot Away Leave-In Detangler ($5.79; 8 oz.) – melts away knots, helps repair split ends and restores moisture. After cleansing and conditioning hair with Moisturizing Dry Defense Shampoo and Moisturizing Dry Defense Conditioner, apply Knot Away Leave-In Detangler to improve hair manageability. Texturizing Curl Setting Lotion ($5.79; 12 oz.) – versatile texturizing setting lotion ready-to-use on wet or dry hair, which helps you achieve several styles including braid outs, twist outs, a rod/wet set and straight styles. Provides lasting firm hold without the hard crunchy feel, for a silky smooth, glossy set. Moisture Whip Twisting Cream ($6.99; 11.5 oz.) – defines, add shine and elongates curls while providing long-lasting hold. Use Moisture Whip Twisting Cream with Knot Away Leave-In Detangler to achieve styles including twist outs, braid outs and bantu knots. Moisture Infusion Edge Control ($4.99; 2.25 oz.) – brilliant and healthy shine with 24-hour hold and control. This product helps lay your edges for natural styles like a crown braid or smooth, sleek styles including updos, buns and ponytails.

For more than four decades, Creme of Nature has created a variety of remarkable hair products to help women achieve their best hair. Creme of Nature is the first multicultural brand to offer hair care and styling products with Argan Oil with its Creme of Nature with Argan Oil from Morocco product line of more than 25 hair care and styling units that provide intense conditioning and nourishment. The popular hair care brand offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingredients, like Argan Oil, Argan Butter, Pure Honey, Coconut Milk and Shea Butter, for all hair types and styles. Creme of Nature has the best hair care products for great style and healthy hair. We invite you to join the Creme of Nature family. For more information about Creme of Nature, please visit cremeofnature. com, or follow us on Instagram (@cremeofnature), Facebook (facebook.com/cremeofnature), YouTube (youtube.com/user/ CremeNatureOfficial), Snapchat (cremeofnature) and Twitter (@ cremeofnature). For more information about Creme of Nature, please visit www.cremeofnature.com.

CMY

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Industry News Cosmoprof North America Media Announcements Cosmoprof North America (CPNA) continues its legacy as the most award-winning business-to-business beauty event in the US with recent award recognitions by two prestigious trade show media groups, TSNN, Trade Show News Network and TSE, Trade Show Executive. Winning Trade Show Executive’s (TSE) coveted Fastest 50 awards trade shows based on the highest percentage of growth in the following categories, net square feet, number of exhibiting companies and number of attendees. Trade Show News Network (TSNN) has included Cosmoprof North America on its prestigious list of Top Trade Shows for 2017, with CPNA landing in the 68th spot. CPNA is also qualified to be chosen as one of TSNN’s Top 25 fastest-growing trade shows in attendance and net square footage. Winners of that award will be announced in August. The 2017 Cosmoprof North America show held at Mandalay Bay Convention Center July 9th -11th once again delivered record breaking exhibitor and attendee sales. Held, annually in Las Vegas, 36,787 attendees, (up 9 % from 2016) engaged with record breaking 1,278 exhibitors (up 9% from 2016), representing 45 countries were able to see and experience several new programs, special areas and unique opportunities to engage and attract. The show floor space covered 293,306 sqf (27,249 sqm) of space with an increase of of 4% compared to the previous year.

ABOUT COSMOPROF NORTH AMERICA

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www. cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@ COSMOPROFNA).

Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a. BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which are Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org

CEW Announces Finalists For 2018 Beauty Awards More than 1,000 products across 42 categories in running for coveted title NEW YORK, April 3, 2018 /PRNewswire/ -- Cosmetic Executive Women (CEW) today announced the finalists for its 2018 Beauty Awards, shared live via its Twitter account, @CEWInsider. The Awards, which celebrate the most innovative new products of the year, are the industry’s highest honor. The 252 finalists were selected from over 1,000 entries from more than 500 brands exclusively by CEW members, all beauty industry professionals. CEW’s Board of Governors and select industry influencers will vote to determine the winners. They will be revealed May 18 at the CEW Beauty Awards Luncheon, which is sponsored by The New York Times and will be held at the Midtown Hilton in New York. “For more than two decades, the CEW Beauty Awards continue to be a primary resource for consumers to help navigate the crowded beauty aisles. There are countless products that launch each year across all categories. The products that become finalists are voted on by the industry – those who know the best in beauty,” says Carlotta Jacobson, President of CEW. “Further, the breadth of innovation makes these awards even more important to consumers, who use them as another indicator as to what’s best in the marketplace.” 106

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Innovation among all entrants was at an all-time high this year – this holds especially true for indie brands. CEW saw a 10% increase of indie entrants from 2017, which demonstrates the prominence of these blooming brands in the industry. Additionally, CEW added five new product categories this year: Indie Hair, Nutricosmetic Product, Niche Fragrance, Packaging Innovation and will recognize industry suppliers for the first time with the Formula Innovation awards.

The complete list of 2018 CEW Beauty Insider Award Finalists can be found on CEW.org. About CEW:

CEW is an international organization of 9,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit https:// www.cew.org/.

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Industry News Hemp Excellence Skincare and Body care Product Line Launched Health & Beauty For Your Body, Inside and Out

Segmented Marketing Services (SMSi) of Winston-Salem, North Carolina and Founder’s Hemp of Asheboro, North Carolina are partnering to bring an innovative line of beauty products to multicultural markets. They are working together on production, pricing, packaging, marketing and distribution of Hemp Excellence.

its production. Crumley, a lawyer by trade, lobbied the state legislature to pass regulation that would allow the state’s farmers to once again produce hemp. In addition to beauty products, hemp has also been used to manufacture cloth, rope, fuel, paint, paper, particle board and plastics.

“We look forward to getting the news out about this line of body oils, lotions and extracts,” said Lafayette Jones, president and CEO of SMSi-Urban Call Marketing. He also serves on Wake Forest University Innovation Quarter’s advisory board.

Bob Crumley is joined in his manufacturing company by his daughter Jamie, also a lawyer, who is the Chief Operating Officer for Founder’s Hemp. Ms Crumley make the initial contact with SMSi to begin the companies collaboration.

“Since inception the tagline of our publications and marketing campaigns has been ‘Healthy Living Every Day!’ notes Sandra Miller Jones, founder of Segmented Marketing Services. “We know that access to information and brands can be lacking in our communities. Our aim has been to reach individuals and families with brand and health messages and education.” The company’s motto is “Bringing families and companies together in a very special way.” Ms. Jones is an MBA from Northwestern University’s Kellogg School of Management and former Quaker Oats marketing executive.

“I saw an article about Sandra and Lafayette and their journey as multi-cultural marketers,” said Jamie Crumley, the COO of Founder’s Hemp. “I was impressed with their multi-cultural marketing knowledge, expertise and nearly 40 years of working with some of America’s leading brands and industry icons. They are category innovators who are positioned well to introduce Hemp based beneficial products . Founder’s Hemp decided that SMSi was a company that we wanted to partner with. “

With Hemp Excellence the campaign includes education about hemp, a natural plant that has sometimes been described as “historically healthy” because of the role that hemp has played in healthy living practices for centuries. The hemp plant looks like marijuana, but it is not. It does contains only trace amounts the mood altering psychoactive THC (tetrahydrocannabinol) ingredient. Instead high levels of beneficial CBD (Cannabidiol) hemp oil dominate the plant’s make-up. “This understanding of products and brands exemplifies how we bring information to multicultural consumers resulting in increased market share for our clients,” notes Lafayette Jones. He is the publisher of Urban Call Healthy Living Everyday! which is produced in hard copy and digital editions. It is distributed to SMSi multicultural communities which include multicultural beauty and barber shops, churches, community centers and retail outlets. Jones lead the founding of several national and global multicultural beauty trade associations, and is a former P&G, Pillsbury, Johnson Publishing and Johnson Products executive. At ConAgra, he created the successful Orville Redenbacker Gourmet Popping corn. “There are many health benefits of the Hemp Extract” notes Bob Crumley who launched Founder’s Hemp.” “The gel capsules can play a significant role in reducing inflammation, diminishing nausea and reducing anxiety” he noted. “The seeds from hemp are 30% oil. That oil is filled with components – a near-perfect blend of omega-3 and omega-6 fatty acids, iron, vitamin E and all the essential amino acids – that act like a super food for the skin.” In addition to the dietary supplement extract, Hemp Excellence includes a body spray, a body butter, lip balm and body lotion. They all have an inviting, wild flower scent. Products are shipped in dark, amber-colored packages. When hemp oils are exposed to sunlight, they begin to degrade and lose their effectiveness. The trademark packaging ensures a long shelf life. The product is now available on line at www.hempexcellence.com . It is also available at leading OTC Beauty Supply stores and at neighborhood health and nutrition outlets. Crumley is dedicated to bringing back hemp to the U.S. marketplace. Because it was wrongly considered a drug, many tobacco growing states, including North Carolina, barred 108

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Hemp Excellence will be supported with both significant levels social media and traditional media, advertising and promotion, deep penetrating consumer sampling programs, retailer tie-ins and instore demonstrations. These year round programs will be focused on creating high levels of consumer trial, brand awareness and repeat purchases. Sandra Miller Jones noted that education about the benefits of Hemp Excellent products to both consumers and the trade is key to the brands success.

Hemp Excellence Product Line

The Hemp Excellence product line contains natural essential oils, is vegan, 100% parabens and THC free, not tested on animals, non-greasy, super hydrates and moisturizes skin and body. It is composed of 100% hemp grown in the United States and unlike foreign grown Hemp is regulated by the Department of Agriculture .The product is shipped in dark, amber-colored packaging to protect its hemp ingredients from damaging sunlight.

Moisturizing Body Oil (4 in 1 usage)

The seeds from hemp are 30% oil, a blend of omega-3 -6 and -9 fatty acids as well as iron, vitamin E and essential amino acids. The moisturizing body oil 4 in 1 has multiple uses. In addition to the skin, it can be used on dry scalps and can also tame dryness in synthetic and human hair among women as well as in men’s beards. Hemp Lip Balm Hemp Excellence lip balm is made from rich hemp seed oil high in protein and omega fatty acids which enrich and smooth the lips.

Body Lotion (8oz)

The body lotion’s natural blend combines rich hemp seed oil with other essential oils and comes in a convenient pump-action package.

Body Butter (2 & 8oz)

Like all Hemp Excellence products the body butter has an inviting wild flower scent. It is helpful as an overall moisturizer after a bath or shower.

Hemp Extract Dietary Supplement - Capsules

Hemp Extract gel capsules are supplements formulated with hemp oil grown in North Carolina. The ingredients have been shown to reduce inflammation, combat free-radical damage, diminish nausea and reduce anxiety.

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Industry News Ingredient suppliers gear up for in-cosmetics awards as shortlist is revealed in-cosmetics Global, Amsterdam, 17-19 April, Innovation Zone Awards The eagerly anticipated in-cosmetics Global Innovation Zone Best Ingredient Awards return next week. Celebrating the most cuttingedge ingredient launches from around the world, Gold, Silver or Bronze prizes will be handed out to suppliers that have helped cosmetic manufacturers push the boundaries of innovation over the last six months. The winners of this year’s awards will be announced at the incosmetics Global After Party at the RAI Amsterdam on the evening of Tuesday, 17 April 2018. The judges – Belinda Carli, Director of the Institute of Personal Care Science; Colin Godefroy, International Raw Material Manager at L’ORÉAL Research & Innovation; Dr. Andrea Mitarotonda, Chief Research & Innovation Officer at Neal’s Yard Remedies; Muriel Pujos-Abecassis, Director of Scientific Communications Luxury at Coty; and Vivienne Rudd, Director of Global Insight and Innovation, Beauty & Personal Care at Mintel – will reward ingredients that have best combined innovative science and product features in a way that demonstrates substantial benefits to manufacturers. In total five award categories will be presented at the event – Green Ingredient Award, Innovation Zone Best Active Ingredient, Innovation Zone Best Functional Ingredient and Make-Up Bar and Sensory Bar (judged at the event). Shortlisted finalists this year include:

Finalists: Best Active Ingredient

• • • • • • • • • •

Clariant Active Ingredients: Brand new ingredient launched at in-cosmetics Givaudan Active Beauty: Brand new ingredient launched at incosmetics IFF Lucas Meyer Cosmetics: Greyverse™ Mibelle Biochemistry: MossCellTec™ No. 1 Phenbiox: Pure-Phen RAHN AG: Brand new ingredient launched at in-cosmetics SEPPIC: Brand new ingredient launched at in-cosmetics SILAB: Brand new ingredient launched at in-cosmetics Symrise - SymControl™Care Vytrus Biotech: Brand new ingredient launched at incosmetics

Finalists: Best Functional Ingredient

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Evonik Nutrition & Care: Brand new ingredient launched at incosmetics Galium Limited Tureen Cotton: Exfoliating Millistrands™ Itaconix (UK) Ltd: RevCare HP J. Rettenmaier & Söhne GmbH & Co.KG: VIVASTAR® CS INSTANT Powder NIKKOL GROUP NIKKO CHEMICALS: Brand new ingredient launched at in-cosmetics PolymerExpert: Brand new ingredient launched at incosmetics SEPPIC: Brand new ingredient launched at in-cosmetics SEPPIC: Brand new ingredient launched at in-cosmetics STEARINERIE DUBOIS: DUB ESTOLINE Vantage Specialty Ingredients, Inc: Desert Milk™ Vantage Specialty Ingredients, Inc: Liponic™ Bio EG-1

OTC Beauty Magazine May 2018

Finalists: Green Ingredient

• • • • • • • • • •

DKSH: Marine Bamboo TG Gattefossé: Gatuline Renew Givaudan Active Beauty: BisaboLife™ IFF │LMC – BioForeXtra: Borealine® Expert IFF │LMC – BioForeXtra: Borealine® Hydra Iwase Cosfa Europe: Kaneka Surfactin Lessonia: Fucoreverse Oat Cosmetics: Virgin Poppy Seed Oil SEPPIC: CONTACTICEL Zuplex Botanicals (Pty) Ltd: Atriclear

Cosmetics manufacturers can learn more about the inspirational new ingredients by visiting in-cosmetics’ Innovation Zone from 1719 April and attending the awards evening for free by registering at: http://www.in-cosmetics.com/register. You can follow in-cosmetics on Twitter at www.twitter.com/ incosmetics Join our LinkedIn group at www.linkedin.com/in-cosmetics See us on YouTube at http://www.youtube.com/incosmetics Like our Facebook page at www.facebook.com/incosmeticsgroup

About in-cosmetics Global

in-cosmetics Global brings together around 800 international exhibitors of ingredients, fragrances, lab equipment, testing and regulatory solutions with cosmetic manufacturers from around the world. in-cosmetics Global promotes innovation in ingredients and technologies, providing quality education and consumer insights for formulators, R&D and regulatory professionals. Showcasing regional and global industry trends, the event offers the most cost-effective business and networking opportunities for the personal care ingredients community.

More information about Reed Exhibitions:

Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices. Reed’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.

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Industry News Celeb Luxury Awarded At Cosmoprof Worldwide Bologna Event VOTED #1 TOP HAIR PRODUCT 2018 WORLDWIDE FORT LAUDERDALE, Fla., April 3, 2018 /PRNewswire/ -Cosmoprof Worldwide Bologna, the leader and largest event for the entire beauty sector worldwide, awarded Celeb Luxury, Top Hair Product for 2018. Celeb Luxury is the only company in the USA to be nominated for any category in 2018 and WON, surpassing all professional and mass market brands. The aim of the Cosmoprof Awards is to acknowledge the most outstanding beauty product formulation and finished products. 582 entries were received and 26 international jurors – experts from the sector and international opinion leaders, selected the winners. Winners awarded were based on: Innovation, Marketability, Marketing Impact, Capacity of Brand Building, Promotion and Cultivating Relationships, Social Media Impact, Innovative and Outstanding Online Presence.

Celeb Luxury products consist of Colorwash with Colorposit Technology. Adds color while cleansing – extends color and stops visible washout and fade. Colorwash is the first patented color that works as a shampoo instantly! This technology is unlike any other in the industry. Available for two types of users – Gem Lites Colorwash for those wanting more traditional, brilliant colors, comes in four blonde, three red and three brown shades. Viral Colorwash has seven vivid bold and three pastel color tones (the fastest growing segment in haircare today). The biggest complaint with all

haircolor is they fade so fast!

That’s why so many people are obsessed with our products. They solve that problem! Colorwash empowers hairdressers and consumers alike to

Create. Boost and Maintain their own unique haircolor at home and between salon color services. This is a global haircolor

industry first!

As exciting as Colorwash is, we’ve taken it one step further by adding to our mix another breakthrough technological product. Viral Hybrid Colorditioner with BondFix – the first conditioner & color with built-in bond rebuilder. It provides continuous bond strengthening for bleached, lightened or fragile hair. It protects against dry hair and prevents damage while stopping color from visible washout and fade.

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Our focus as a company is to create the most efficacious, disruptive and creative products that people love and can’t live without. We are rapidly building that emotional connection and creating demand by constantly spotlighting the work of hairdressers from around the world on our social media pages, making them, and featured beauty influencers, “the new celebs” today. This authentic interaction not only cultivates a sense of community, it inspires creativity and builds trust with our company and our brands.

Viral brand is about expressing

personality through vivid color and getting noticed as a person, then going viral. Gem Lites users identify with beautiful, natural organic gems and their colors, with facets that replicate and reflect the multiple tones in hair, just like a gem. The visionary behind the brand is Leland Hirsch, thought leader, creative authority on haircolor and CEO of Celeb Luxury. Leland was the creator of the original Artec color depositing shampoos and CEO of Artec Systems Group, which was sold to L’Oréal. Leland’s affinity for art and creativity continues to be the passion that fuels his love of beauty and his vision for what will become the re-modernization and future of haircolor. A year ago, he seized the opportunity to fill a void in the industry, introducing Celeb Luxury, Viral and Gem Lites, unprecedented global color maintenance products in fashion and intense primary, secondary and traditional haircolors that are so modern today. Since launching, Celeb Luxury is in 1,500+ professional stores and 3,000+ salons across the US, Canada, Guatemala, UK, Spain, South Africa, Malta, Italy, Germany, Sweden, Denmark, Switzerland. For more information on Celeb Luxury contact globalmedia@ celebluxury.com or call 954.763.0333 Follow us on Facebook and Instagram @celebluxury, #celebluxury, #gemlitescolorwash, #viralcolorwash, #viralcolorditioner and visit www.celebluxury.com for more information, product education and to find a salon nearest you.

Health and Safety are important to us. We use only DIRECT DYES that are FDA and EU SAFETY compliant. All Celeb Luxury products are 100% Vegan. Gluten-Free. Sulfate-Free. PPD-Free. Ammonia-Free. Peroxide-Free. Sodium Chloride-Free, CrueltyFree. No Animal Testing.

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BIR Bits HONORS

The legendary punk rock sister duo, Tishand Snooky Bellomo, founders of Tish & Snooky’s Manic Panic NYC, will be honored with The Beauty Bus Foundation’s Lifetime Achievement Award at their annual fundraiser, Beauty Drive, on Saturday, April 14, at the Skirball Cultural Center in Los Angeles. The sisters will be recognized for their philanthropic efforts, effervescent personalities and commitment to making the world a more colorful place. The Beauty Bus Foundation is a non-profit organization that aims to lift the spirits of chronically and terminally ill men, women and children through beauty and grooming services. The organization was founded in memory of Melissa Marantz Nealy, who suffered from a degenerative neuromuscular disease and strongly believed in the positive power of beauty treatments. Although Melissa was suffering from a chronic illness, the beauty treatments she received made her worries disappear, making her feel whole again. “One of the core components of Manic Panic is giving back, and we are privileged to be able to aid this charity in restoring hope for those who are suffering due to illness,” say Tish and Snooky. The Beauty Bus Foundation holds a special place in the sisters’ hearts, given Snooky’s own battle with breast cancer. When her hair grew back post-treatment, Snooky said, “I colored it purple, because violet is the ultimate healing color. It helps me to continue to heal and reminds me every day of how grateful I am to be alive and to have hair!” Those moments of dignity–and finding beauty even in tragedy–are at the core of The Beauty Bus Foundation’s mission. For more details, email beauty@beautybus.org. Visit beautybus.org.

SHOW BIZ

Cosmoprof North America introduces Beauty Vanities—a special new area dedicated to enhancing the experience of small, emerging beauty brands. Beauty Vanities puts the spotlight on small, start-up brands by giving them ample opportunity to standout and get discovered on the show floor with an all-inclusive experience and low entry cost. The program offers a comprehensive package, including a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure. This new limited space was created as a response to market demand for indie beauty brands to have access to a solid, proven business launchpad at an affordable price. The result is the potential to dramatically increase ROI and connect with key industry buyers in attendance at the sought-after event. “Beauty Vanities was created as an entry- point to give smaller companies that are new to market a little extra TLC at our expansive international exhibition,” says Daniela Ciocan, CPNA marketing director. “This all- inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry wide exposure our show is famous for.” Beauty Vanities rounds out the portfolio of highly curated special areas. As such, the Beauty Vanities area will be highly stylized to stand out from the rest of the show floor. To maintain a unique point-of-view and ensure it showcases genuine trends and novelty, only first-time exhibitors qualify to exhibit in the new area. All participating brands are reviewed based on innovation in packaging, formulation, delivery and presentation, newness to market and size of collection which ideally should not exceed 10 skus. Participation in Beauty Vanities also gives exhibitors access to many of CPNA’s coveted value added programs like Boutique, the onsite sampling bar, CPNA’s international buyers program and TV Shopping Auditions, and innovative social media programs such as Beaut-e Zone, CPNA Beauty Reviews and SEE IT@CPNA. To see if your brand qualifies, email cpna@cosmoprofnorthamerica.com.

GOVERNMENT RELATIONS

In Kentucky, Senator Denise Harper Angel (D-Louisville) has introduced Senate Bill 106, which creates a limited license for salons to provide only blow-drying and styling services. Previously, they had to obtain a full salon license and employ only cosmetologists who completed 1,500 hours of training. It also increases the hours that a student must complete to obtain a blow-dry-only license from 300 to 450. Training programs under 450 hours do not qualify for financial aid.) SB 106 also establishes the curriculum for blow-drying education. Supporters say the goal of the legislation is to eliminate barriers to the expansion and growth of blow-dry salons and provide more opportunities for employment. Monitor its progress at http://bit.ly/2FNYvi3 114

OTC Beauty Magazine April 2018

SHOW CALENDAR MAY/JUNE WHEN

WHAT

WHERE

CONTACT

May 6

One Oregon Nail Expo

Portland, OR

onenailexpo.com

May 6-7

May 9-10

May 13-18

May 14-16

May 19-21

May 20-21

May 20-23

May 22-24

May 27

May 27-28

Beauty School Forum Anaheim

The Makeup Show NYC

26th International Hair & Beauty Show

Keune Foundational Color

Indie Beauty Expo

Beautyworld Middle East

Mercedes-Benz Fashion Week Australia

BeautyWorld Japan

Shanghai International Beauty Expo Spring

Beauty UK

Barber UK

Professional Beauty Durban

22nd China Beauty Expo

Canadian Nail Tech Connection

Afro Hair & Beauty Live

May 30-June 1 PhilBeauty Philippines Int'l Beauty Show June

Anaheim, CA

New York, NY

Secaucus, NJ

Atlanta, GA

Dallas, Texas

Dubai, UAE

Sydney, Australia

Tokyo, Japan

Shanghai, China

Birmingham, England

Durban, South Africa

Shanghai, China

Halifax, NS, Canada

London, England

Chicago, IL

ECRM/EPPS Hair Care & Multicultural Hair

Las Vegas, NV

CosmeticBusiness 2018

Munich, Germany

June 6-7

June 9-11

June 10

6th Anti-Ageing Skin Care Conference

Hair Expo Australia

Professional Beauty Belfast

Las Vegas, NV

London, England

Melbourne, Australia

Belfast, Ireland

June 10-11

BarberCon powered by BarberShopConnect

Maspeth, NY l

June 10-12

Strategies MasterMind: Summer Session

Centerbrook, CT

June 10-13

June 11

June 12-14

June 13-15

ECRM/EPPS Latin America Health/Beauty

National Aesthetic Spa Network Event

EastPack 2018/HBA Global Expo & Conf.

In-Cosmetics Korea

Miami, FL

Nashville, TN

New York, NY

Seoul, Korea

June 14-15

The Future of Beauty

Miami, FL

June 17

DTX Barber Battle Expo

Dallas, TX

June 21-22

Makeup in Paris

Paris, France

June 23-25

June 24-25

8th Texas Int’l Hair & Trade Show

International Beauty Show (IBS) Las Vegas

Int’l. Esthetics, Cosmetics & Spa Conference

Keune Texture

American Board of Certified Haircolorists

beautyworldme.com

mbfashionweek.com

www.beautyworldjapan.com

chinainternationalbeauty.com

beautyukshow.com

barberukshow.com

probeauty.co.za

en.chinabeautyexpo.com

www.thecntc.ca

www.afrohairshow.com

800-335-7469, premiereshows.com

Cosmetologists Chicago First Mondays:

June 4-7

indiebeautyexpo.com

Orlando, FL

June 4

June 5-6

800-676-SHOW, ihshow.com

keuneeducation.com

philbeautyshow.com

Premiere Orlando

ECRM/EPPS Skin, Bath, Cosmetics, Natural

212-242-1213, themakeupshow.com

Pasay City, Philippines

June 2-4

June 3-7

barristar.com

Mesquite, TX

Las Vegas, NV

Scottsdale, AZ

Los Angeles, CA

440-528-0427 , ecrm.marketgate.net

americasbeautyshow.com Color Edge Hands-on Workshop

440-528-0427 , ecrm.marketgate.net

summit-events.com

cosmetic-business.com/en

hairexpoaustralia.com

professionalbeauty.co.uk

ee@barbershopconnect.com, barbershopconnect.com

strategies.com

440-528-0427 , ecrm.marketgate.net

http://nasnpro.com/event/

eastpackshow.com

korea.in-cosmetics.com

innocosevents.com Conversational Marketing and AI

https://www.eventbrite.com/e/dtx-barberbattle-expo-tickets-40725610397

https://makeup-in-paris.com

texashairshows.com

800-496-9861, ibslasvegas.com

800-498-6984, iecsc.com

keuneeducation.com

310-547-0814, haircolorist.com Annual Energizing Summit

OTC Beauty Magazine April 2018

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OTC Beauty Magazine May 2018

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

CANTU

Buy $200 of

CANTU

(CTU7689, 7688, 7687, 7682, 7683, 7685)

products, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

C A R O L’ S DAU G H T E R

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Buy $300 of

CAROL’S DAUGHTER products, get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PURE HONEY

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

OTC Beauty Magazine May 2018

117

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

118

OTC Beauty Magazine May 2018

NEW YORK

New Jersey ST. LOUIS

Signature

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

ORS

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ORS RELAXERS products, get a

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JA N E C A R T E R

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Buy $200 of Jane Carter Curls To Go

products, get a

$20 Rebate! EXPIRATION DATE: MAY 31, 2018

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

OTC Beauty Magazine May 2018

119

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

Signature I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

NEW YORK

New Jersey

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ST. LOUIS

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MIAMI

1-800-936-8733

1-844-421-9736

1-866-616-3200

1-855-299-6909

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-844-525-4669

1-844-544-5200

BALTIMORE

HOUSTON

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110 1-800-925-4669

120

NEW YORK

New Jersey ST. LOUIS

OTC Beauty Magazine May 2018

SPECIAL

OFFER

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OTC Beauty Magazine May 2018

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123

Ad Index AFAM Concept ................................................................................9, 41 www.afamconcept.com

HOYU ................................................................................................... 107 www.hoyu-usa.com

American International Industries .............................................127 www.aiibeauty.com

Innovative Beauty Products, LLC ................................................ 23 www.godefroybeauty.com

Ampro Industries ................................................................................ 53 www.amprogel.com

Inspired Beauty Brands..................................................................... 29 www.inspiredbeauty.com

Andis Co. ............................................................................................101 www.andis.com

JBS Hair ......................................................... 14, 26, 38, 62, 98, 122 www.jbshair.com

B&C, Inc. ................................................................................................. 35 www.skintightinc.com

Kendo, LLC ........................................................................................... 25 www.tahanatural.com

Barbershop Aid.................................................................................... 30 www.barbershopaid.com

King Research ..................................................................................... 69 www.bluecobrands.com

By Natures, Inc. .................................................................................116 www.bynaturesorganic.com

L’Oreal Technique ........................................................................... 109 www.lorealprofessional.com

Cosmoprof ......................................................................... Back Cover www.cosmoprofnorthamerica.com

M&M Products .........................................................Cover, 7 and 105 www.mmproducts.com

Coty ................................................................................................. 7, 111 www.wella.com

Murray’s Pomade ............................................................................. 97 www.murrayspomade.com

DevaCurl .............................................................................................. 2-3 www.wella.com

Nature’s Protein................................................................................... 68 www.jstrickland.net

Dream World Products............................................................................ www.dreamworldproducts.com

Oster ..................................................................................................... 99 www.osterstyle.com

E. T. Browne ......................................................................................... 19 www.palmers.com

PDC Brands ......................................................... Inside Front Cover www.cantu.com

Ecoco ..................................................................................................... 43 www.ecocoinc.com

Queen Helene ............................................................................... 36, 61 www.queenhelene.com

Fantasia Ind. ......................................................................................... 45 www.fantasiahaircare.com

Respected Roots................................................................................. 13 www.respectedroots.com

GIBS Grooming .................................................................................. 63 www.gibsgrooming.com

Softsheen-Carson..................................................................103, 111 www.softsheen-carson.com

Giovanni Cosmetics........................................................................... 33 www.giovannicosmetics.com

Strength of Nature....................................................................... 31, 67 www.strengthofnature.com

Gold ‘N Hot ............................................................................................ 55 www.goldnhothair.com

Summit Laboratories ....................................................................... 57 www.summitlabsinc.com

Graff*Etch ............................................................. Inside Back Cover www.graffetch.com

Sundial Brands..................................................................................... 37 www.sundialbrands.com

Hair Illusion ................................................................... 21 and Poster www.hairillusion.com

The Mane Choice Hair Solution ..................................................... 5 www.themanechoice.com

Helen of Troy ........................................................................................ 27 www.hotus.com

Tropic Isle Living ................................................................................. 79 www.tropicisleliving.com

House of Cheatham ......................................................................... 49 www.houseofcheatham.com

Xtreme Beauty International.......................................... 15, 39, 123 www.xbi.co

124

OTC Beauty Magazine May 2018

SPECIAL

OFFER

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OTC Beauty Magazine May 2018

125

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

How many men’s grooming brands does your store carry? 얼마나 많은 남자 그루밍 제품들을 스토어에 구비하고 계시나요?

•

Which men’s grooming products are big sellers at your store? 어떤 남성 그루밍 제품이 가장 인기가 많이 있나요?

•

What marketing and retail tactics have you used to attract more male customers to your store? 남성 소비자들을 유치하기위해 스토어에서 어떠한 마케팅 방법을 사용해 보셨나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) ___________________________________ State (주) ___________________________________________ 126

OTC Beauty Magazine May 2018

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine May 2018

127

Product Spotlight

Graff*Etch

Neon & Bright Pencils Express yourself with the new Graff-Etch Neon & Bright Pencils! These sweat proof, waterproof, non-permanent hair pencils are perfect for creating artistic, graffiti-like designs, filling in hair lines or accentuating the angles of a beard. The colors have a creamy application and are completely blendable. Made especially for newlyshaved, sensitive skin, the Graff*Etch pencils are non-allergenic. Each pack comes with eight, 7-inch long pencils and a built in sharpener. The Neon & Bright Pack includes neon green, neon orange, neon pink, purple, pink, brown, silver and gold.

BENEFITS

• Creme pencils won’t run • Washes out with shampoo • Fragrance free and paraben and petroleum free

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129

THE AWARD WINNING B2B EVENT PROVIDES: • THE PLACE WHERE ‘IN THE KNOW’ DISTRIBUTORS FIND RESOURCES • • THE WORLD OF BEAUTY UNDER ONE ROOF  45 COUNTRIES REPRESENTED • • LEADING CONFERENCES WITH CSUITE EXECS •

OTC MAGAZINE READERS CAN PURCHASE SHOW TICKETS AT A 50% DISCOUNT BY USING CODE “OTCBM” www.cosmoprofnorthamerica.com Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - info@cosmoprofnorthamerica.com Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - international@bolognafiere.it - for info: ph. +39.02.796.420 - fax +39.02.795.036 international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it 130

OTC Beauty Magazine May 2018