OTC - October, 2021

Now Translated in Korean & Arabic | 한국어와 아랍어로 번역 |

‫الآن المجلة متوفرة باللغة العربية‬ October 2021 | $6.00

Skincare & Cosmetics Edition

Jinny Cash

$300+

Beauty Selling Tips to Increase Your Sales

Savings Inside

5TOP-SELLING

SKINCARE PRODUCTS BUSINESS TIPS

REBOOT YOUR TEAM

S ay “ B y e - B y e ” t o S h r i n k a g e © 2021 Creme of Nature. All rights reserved.

CANTU MEN'S COLLECTION Uniquely blended with caffeine, hemp seed oil, and shea butter to define curls and waves while adding moisture and shine.

ALL DAY MOISTURE, HYDRATION, & STYLE Specially-formulated products for naturally coarse and curly hair.

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OTC Beauty Magazine October 2021

The NEW Men's Curl Activator Cream helps define curls while also adding moisture and shine to dry hair!

• Smooths and enhances natural curl pattern.

• Activates curls, revealing frizz-free, light curls, coils, or waves.

Apply to damp hair section by section and reapply to dry hair as needed for additional moisture!

OTC Beauty Magazine October 2021

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October 2021

c ont en t s

In Eve ry Is s u e

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Editorial Letter

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Show Calendar

12

Expert Advice

82

Reader Feedback

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Trend Alert

55

Coupons

84

Ad Index

OTC Beauty at Your Service

Universal Beauty’s Skincare Picks

Fall & Winter Hair Color Forecast

43

Urban Call Briefs

58

Top Sellers

60

Beauty Ambassador

64

Products to Stock

62

Therapy Trends

Bar Soaps

At Last! A Tool That Dries, Smooths & Straightens

Virtual Cosmetics: The Try & Buy Spiral

68

Industry News

76

BIR Bits

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OTC Beauty Magazine October 2021

ON THE COVER The Crème of Nature Butter Blend & Flaxseed collection encourages curl elongation, moisture and

shine. This is the perfect collection for curly, coily, shrinkage-prone

hair and is exclusively available at beauty supply stores.

Learn more: www.cremeofnature. com/butter-blend-flax/

“

WATCH ME WORK

Tell your story, or someone else will tell it for you. y

DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC

The new Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair.

So no matter how you work your hair, Gold Series works hard while you work wonders.

© 2021 P&G

OTC Beauty Magazine October 2021

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October 2021

c ont en t s

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Knowledge to Know

Kuza® Drives Traffic with 100% Pure African Shea Butter

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Kuza® has driven traffic across retailers with 100%

angst, division and uncertainty in our current

sourced shea butter has many uses, including

culture, people must be reminded about what is

providing long-lasting moisture for the hair and

within their control. Teams and companies need

skin.

As summer vacations wrap up and the colder

By Jason V. Barger

to work for a more meaningful culture. Amid the

Pure African Shea Butter and more. This Ghana-

Say Goodbye to Damaged, Summer Hair

6 Mindsets to Reboot Your Team Nine out of every 10 employees say they want

By Morgan Angelique Owens

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Business Tips

a reboot.

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weather approaches, you may be wondering why

Finding the Hidden Innovators in Your Company

By Susan Robertson

your hair looks like it could use some extra TLC.

Most people who work in a corporate environment

ApHogee Hair Care has just the products your

are familiar with some type of personal style

customers need to mend and repair hair back to

indicator — Meyers Briggs Type Indicator,

its original, healthy state.

Strengths Finder, DISC profile, and many others.

However, a less well-known indicator is particularly

48

Related Items

Beauty Selling Tips to Increase Your Sales In this new monthly column, we will offer tips on hot products that you’ll want to stock up on and

how to upsell your customers with related items to increase your unit per transaction.

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OTC Beauty Magazine October 2021

relevant and valuable in innovation and is specific to your creative thinking style.

88

Product Spotlight

Dark & Lovely Fade Resist Hair Color

OTC Beauty Magazine October 2021

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CEO:

Editor

Art Director:

Advertising Manager:

Arabic Translator:

Contributing Writers:

Columnists:

Ann Jhin

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Sam Choi support@otcbeautymagazine.com

Candace Smith advertising@otcbeautymagazine.com

Laura Albast

Sara Rueda Mary Bandy Morgan Angelique Owens Jason V. Barger Susan Robertson

Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique

perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only multilingual publication in the industry offering both Korean, Arabic and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and

at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

Pleasant Image Distributing, Inc. Miami Florida 33141 Made in USA

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OTC Beauty Magazine October 2021

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

s h t g n e L w Ne

Now Available in 40, 50 & 60 inch Available Colors: #1, #1B, #2, #4, #27, #30, #350, #613, BG, TT1B/27, TT1B/30, TT1B/350, TT1B/BG, TT1B/BLUE, TT1B/PURPLE, TT1B/RED

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T WATE HO

@UrbanBeautyHair | www.jbshair.com | 678-805-3000

OTC Beauty Magazine October 2021

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Protected by U.S. Patent 10,786,026; 10,945,478; 10,980,301

40”& 60”

EDITORIAL LETTER

OTC Beauty at Your Service For nearly two decades, OTC Beauty Magazine has been the No. 1 source for multicultural beauty products, industry news, and business tips. As the only publication that caters to an audience of beauty supply store owners, manufacturers and professionals, we pride ourselves on remaining relevant during these unique times. That’s why I’m proud to announce the changes that lie ahead for the publication.

You’ve likely noticed the change in our logo, and we’re happy to say that we’ve adopted a new look. We wanted to represent a more modern look but not lose the traditional look our audience has come to love.

We intend to accommodate more of our readers and translate more content into Korean and Arabic. You’ll notice this in our feature article on Related Items on page 48. That story will also be a new addition to the magazine. It’ll offer tips on upselling your customers on complementary products. More content will be forthcoming to help you better run your OTC stores, too.

As we move forward into an era of uncertainty and turmoil, we will continue to grow and be a reliable source of information for our readers. We hope you’ll allow us to continue being at your service as a reliable source for all things multicultural and ethnic beauty.

Jessica De Vault Hale EDITOR

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OTC Beauty Magazine October 2021

To keep up with the latest news for OTC Beauty Magazine, visit www.otcbeautymagazine.com and sign up for our newsletter!

OTC Beauty Magazine October 2021

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OTC Beauty Magazine October 2021

OTC Beauty Magazine October 2021

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EXPERT ADVICE

Universal Beauty’s Skincare Picks At Universal Beauty Products (UBP), we love hair, but that’s not our only area of expertise. We know how to take care of skin, too. Much like our hair products, our skincare products are packed with healthy ingredients and are designed to nourish and moisturize. Check out some of our favorites, all made to enhance your skin’s healthy glow.

Jamaican Mango & Lime: Mango & Shea Butter Lotion This lotion is a popular addition to our beloved Jamaican Mango & Lime (JML) brand. It’s enriched with moringa seed oil, which is rich in vitamins and minerals, and it contains manuka honey, a natural moisturizer full of antioxidants. This formula binds and seals in moisture on dry skin, leaving it soft and smooth. It’s non-greasy and absorbs fast into skin, making it perfect for everyday use. Each time you use it, the fresh and fruity mango scent will make you dream of your next tropical vacay.

My DNA: Life Naturals Oil Our Natural Oils help hydrate hair, but they also work wonders at rehydrating your skin, too. Choose from 10 refreshing flavors like vitamin E and peppermint.

Each oil is made with nourishing ingredients like sunflower and flax seed oil. Rub the oils onto dry skin for long-lasting softness and moisture.

Rub into your nails to help repair dull, cracked nails and peeling cuticles.

They’re also great to use with scalp massages and moisturize deep for soothing relief from head scratching, dryness, and tightness.

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OTC Beauty Magazine October 2021

VIA Natural: Lip Care

Pucker up and get ready for buttery smooth lips. Each tube of VIA Natural Lip Care is full of hydrating ingredients like shea butter and beeswax, made to soothe and soften chapped lips. Pick your favorite, or try all six delicious flavors, including milk chocolate and cocoa butter, because we all know you can never have too many lip balms.

VIA Natural: Ultra Care

Ultra Care oils are made of a concentrated mix of natural oils like vitamin E and D, shea butter, and meadowfoam, so it’s no surprise they pack a moisturizing punch. Apply liberally to dry skin areas and let the oils penetrate deep to soften and hydrate. Massage it into your nails and the skin around them for strong, healthy nails and cuticles.

My DNA: Jamaican Black Castor Oil

We love to sing the praises of Jamaican Black Castor Oil. It’s a versatile oil that can be used for so many beauty routines, and that includes skincare routines. The “miracle treatment oil” provides intense hydration to smooth and soften the driest skin.

My DNA Jamaican Black Castor Oil comes in seven different scents. All the oils will moisturize your skin, but certain scents will have different results. For example, use tea tree JBCO to help rejuvenate your mind and alleviate tension. Use lavender to help you unwind and get more restful sleep.

With its calming effects, JBCO is ideal to use during a massage to deliver total relaxation and soothing aromatherapy. You can also pour the oils into your bath water for full-body moisture and a spa-like bath experience. Whether you’re using JBCO in a bath or massage, or if you’re just rubbing it into your skin, breathe the scents in deeply to soothe your mind and spirit.

JML Beard Care

We can’t forget about our men!

JML has an all-inclusive line of beard care products made to revitalize skin and facial hair. One of our favorites is Beard Wash and Conditioner. This 2-in-1 formula deep cleans your beard and washes away odor and build up while smoothing and conditioning coarse, wiry hair. It’s also enriched with vitamins A & E to maintain hair health, promote shine, and protect and strengthen beard hair, giving you the foundation to grow a fuller, healthier beard.

OTC Beauty Magazine October 2021

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TREND

ALERT

By Dr. Shanessa Fenner

The Coolest Fall & Winter Hair Color Trends to Try This Season As we move toward the winter months, it’s time for some brand new hair trends from Crazy Color. From Instagram to the salon floor, our Color Squad shares the looks you’ll be seeing everywhere this season!

Lion’s Mane by Kel Tanner - @kellitee “We’ll be seeing a lot of warm, earthy, and muted hair color, as well

Holographic Platinum by Jessica Phillips - @ jessicaphillips_hair

as more depth. We’ll be seeing a lot of golden hues, dark greens and blues, deep burgundy and red. My favorite golden color is achieved with Crazy Color’s Canary Yellow with a dot of Orange, as well as Pine Green mixed 2:1

“Platinum hair color has been on the rise in trend for years, and let’s be honest; it’s a timeless classic that’s here to

ratio with Natural Black for a deeper, more

stay. Take your platinum clients to the next level

muted dark green.

this winter by adding a holographic twist using

I also think a lot more natural ‘wash and

Crazy Color’s Neutral mix as a base for all of

wear’ hair is going to be in the spotlight

your colors!”

this season; the Crazy Color Rainbow Care Conditioner is perfect for this.

Ginger Spice by Mikey Ferrer Jr - @mikeyferrerjr “As we move into Fall, it’s typical that

Sunflower Hair by Bianca Rose @biancarosehair

everyone wants to add in a few lowlights to

“This is a great trend to tie together natural hair

deepen their color. With Crazy Color, we like

with vivids. Leaving her base, her natural color,

to go all out. We’re dropping the lowlights and

provided pops through the mid-shaft and ends,

deepening all hair with copper while leaving out some blonde - the “Ginger Spice,” if you will. Copper is a staple for Fall, but everyone still wants to have (face-framing highlights) to brighten around their face. It’s more fun than just adding a few lowlights! For this look, I used Coral Red and Fire. Then to finish off, add the new ANTI Bleed Spray to lock in the color.”

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OTC Beauty Magazine October 2021

leaving a cool contrast of bold and moody. For this look, I used Canary Yellow mixed with Rose Gold and Caution UV and Candy Floss.”

crazycolorunitedstates

CRAZYCOLORUSA

www.crazycolorusa.com

OTC Beauty Magazine October 2021

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MARKET PLACE

Skincare Staples When it comes to skincare, there are some products your shoppers just can’t live without. Cocoa butter, lotions, lip balms and more are daily tools in your customers’ beauty regimens. Are you prepared to address your customers’ skincare needs? Here are 12 of OTC’s skincare favorites that we know will always sell and will bring your shoppers back for more!

Body Cream Suffering from dry skin? The Cantu Skin Therapy Hydrating Cocoa Butter Body Cream can help. It penetrates rough, dry skin to leave it feeling soft and smooth.

The naturally hydrating cocoa butter and unique blend of shea butter, mango butter, and Vitamin E make this an excellent option for moisturization.

Black Soap Black soap is always popular in beauty supply stores, and the Dudu Osun Balck Soap is no exception. Crafted entirely from natural ingredients and herbs (many handpicked in Africa), this soap leaves the skin refreshed and silky smooth. It is also helpful in healing chronic eczema, acne, freckles, and dark spots.

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OTC Beauty Magazine October 2021

After Shave Shaving a textured beard can irritate the skin. That’s what barbers reach for the Clubman After Shave Lotion. This aftershave cools, exhilarates and soothes tender skin.

Hydrating Spray Tone, balance, and refresh your skin with the By Nature Rose Water. Customers can use this spray on the face, neck and skin. It can also be used as a body spray or as a way to add softness and shine to tresses.

Lip Balm With the winter fast approaching, dry lips will be an ongoing concern for your shoppers. That’s why you should have the Triple Force Formula™ of Carmex Lip Balm to protect your lips from cold, wind and dry weather.

Astringent Deeply cleanse your skin with the Sea Breeze Original Formula Astringent.

This potent formula clears the skin of debris, deep cleanses and shrinks the appearance of pores. It also has natural oils to enhance the soothing and refreshing cleansing experience.

OTC Beauty Magazine October 2021

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Skincare Staples

Dark Spot Corrector When dark spots and hyperpigmentation are the problems, you’ll need a corrector like Topiclear Papaya Cream. Formulated with natural papaya extract, this product gradually fades dark blemishes from the skin, such as sunspots, acne scars and age spots.

Healing Jelly Whether you’re suffering from damaged skin or in need of dry-skin relief, Vaseline® Healing Jelly Original continues to be a multiuse household staple. It’s made with 100% pure petrolatum and can be used on dry, stressed, and sensitive skin.

Daily Skin Therapy When your rough, dry skin needs a bit of healing and softening, reach for Palmer’s Cocoa Butter Formula Daily Body Lotion. Crafted with intensively moisturizing Cocoa Butter and Vitamin E, this longtime beauty staple will always be in demand.

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OTC Beauty Magazine October 2021

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OTC Beauty Magazine October 2021

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Skincare Staples

Fade Cream If your shoppers are looking to erase their facial imperfections, recommend Daggett & Ramsdell Facial Fade Cream. This non-irritating moisturizing formula helps to gently fade freckles, dark areas, scars, age spots, and discolorations.

Cocoa Butter Everyone knows about the natural benefits of cocoa butter, so it’s no wonder shoppers love to carry the Cococare Cocoa Lip Balm in their pockets.

This all-natural moisturizer goes on smooth and silky.

It’s also ideal for preventing and protecting dry, chapped, cracked or windburned lips.

Ointment For those male shoppers suffering from skin conditions like dandruff or psoriasis, recommend the Lucky Tiger Ointment.

It provides relief from itching, burns and even razor burn. It’s also ideal for men with sensitive skin.

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OTC Beauty Magazine October 2021

BLUEBERRY BLISS HAIR GROWTH COLLECTION BEFORE

AFTER

REPAIR. RESTORE. REGROW

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Leave In Conditioners

Beauty Care

EVERYDAY FOR THE ENTIRE FAMILY.

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OkayPureNaturals.com OTC Beauty Magazine October 2021

OTC Beauty Magazine October 2021

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OTC Beauty Magazine October 2021

KNOWLEDGE TO KNOW

By Morgan Angelique Owens

Kuza® Drives Traffic with 100% Pure African Shea Butter & More Kuza® has driven traffic across retailers with 100% Pure African Shea

yet for “curly” girls, it is also a staple when used as a curl refresher. IRI

Butter and more. This Ghana-sourced shea butter has many uses, including

data shows strong consumption across both creamy and chunky varieties

providing long-lasting moisture for the hair and skin.

over the last year. Thick and rich, this butter naturally contains essential vitamins to hydrate and rejuvenate all types of skin. It is moisturizing and

I have used Kuza 100% Pure African Shea Butter as a skin moisturizer for an all-day glow to reduce blemishes and as a curl refresher on my coily

improves the manageability of textured hair. With multiple uses for the hair and skin, it is a traffic driver.

hair. I often just put the right amount in a spray bottle during the week, and it goes a long way to refresh my curls. This top-selling multiuse product is

What’s Popular with Kuza® Konscious Beauty™

ready-to-use, so you can be ready to shine. It’s the all-natural hair and skin

Kuza® offers several products that promote healthier hair and skin. Here

must-have every customer needs in their bag for every occasion.

Kuza® 100% Pure African Shea Butter comes in a variety of textures, including creamy and chunky. It has no sulfates, no mineral oil, no phthalates and is not tested on animals. Kuza 100% Pure African Shea

Butter comes in white and yellow. Yet, whether you choose white or yellow, Kuza® Konscious Beauty ™ brings you unrefined shea butter that spreads smoothly and easily, leaving skin, hair, and nails revived and enriched.

are a few.

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black Castor Oil promote healthier hair, skin, scalp and body for all hair and skin types. Both products seal in moisture. Shea butter has significant vitamin A and E levels and has anti-inflammatory and antioxidant properties, as well.

Jamaican Black Castor Oil is often used for growth treatments, to protect the edges, nape, and ends of the hair, and to reduce frizz. It is also safe on color-treated hair.

Retailer Results Kuza® 100% Pure African Shea Butter is for all hair and skin types,

Kuza® Indian Hemp Hair & Scalp Treatment seals in moisture and

OTC Beauty Magazine October 2021

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promotes healthier hair. It is perfect for sealing on clean hair after you

All retailers have the opportunity to take the lead in offering both

moisturize. It will also help you create your favorite twists, faux locs, braid

assortment and education. Education will help direct consumers to the

or twist-outs.

products that will provide them with benefits to meet their real DIY/ problem-solving needs for the skin, hair, scalp and body.

Kuza® Hair Food with Vitamins A & E helps damaged hair become healthier and more lustrous.

The Kuza® Jamaican Black Castor Oil Moisturizing hair care collection of Shampoo,

Hair Lotion Moisturizer,

Kuza® Beeswax is formulated with natural

Repair Cream Leave-In,

beeswax for hair conditioning for days

Braid Spray and Anti-

without being greasy.

Breakage Edge Gel will promote

Kuza®

Jamaican

Conditioner,

healthy

hair

and growth. Also, try

Black

Castor Oil Edge Gel

the eight great Kuza®

tames edges with

Jamaican

a firm hold while

Oils in Original, Extra

moisturizing

Dark, Coconut, Indian

and adding shine

Hemp, Flaxseed, Argan,

to the hair. This

Lavender,

anti-breakage formula is

Seed.

Black

and

Castor

Mango

infused with Jamaican Black Castor Oil, coconut oil, aloe vera juice and argan oil to

Available at Beauty Supply Stores and

leave edges conditioned and looking shinier

Your Local Beauty Supply, Worldwide.

and healthier. Perfect for controlling tapered cuts, edges, and the hair’s nape on natural, straightened or relaxed hairstyles.

PLEASE FOLLOW US to learn about our latest innovation, education Kuza® Jamaican Black Castor Oil Repair Cream Leave-In Conditioner repairs dry, damaged hair, adds intense moisture and strength and

and tips, and giveaways on our new website, www.kuzastyles.com or social media.

replenishes natural oils. The natural blend of Jamaican Black Castor Oil, coconut oil, aloe vera juice and argan oil creates a protective barrier around hair strands to help replenish natural oils stripped from the hair. It does not

Instagram @kuzaproducts.com

leave product buildup and is ideal for all hair types, especially textured and

Facebook@kuzaproducts

tightly-textured tresses.

#itsakuzavibe #kuzastyles #kuzasealsinmoisture #kuzarevives#k uzakonsciousbeauty

Meet Morgan

Beauty expert, author, brand ambassador and entrepreneur powerhouse Morgan Angelique Owens uses her vision and voice to coach and uplift women and young girls by sharing the knowledge and expertise she’s honed in the areas of physical and mental health, beauty, personal empowerment and lifestyle content.

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OTC Beauty Magazine October 2021

OTC Beauty Magazine October 2021

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KNOWLEDGE TO KNOW

Say Goodbye to Damaged, Summer Hair As summer vacations wrap up and the colder weather approaches, you

Follow with ApHogee’s Balancing Moisturizer to condition processed,

may be wondering why your hair looks like it could use some extra TLC.

dry hair. This moisturizer features ApHogee’s exclusive Pro-Phytamine

The hair takes a beating over

Complex full of amino acids, vitamins and herbal extracts to improve

the summer when exposed to

manageability and softness.

damage from chlorine, UV rays, sun and an abundance of harsh salts from the ocean.

ApHogee’s Hair Strengthening Kit helps stop hair breakage and restores even the most damaged hair. This two-part system works in minutes and lasts through multiple shampoos by strengthening the hair follicles with

As we transition into Fall,

proteins and then softening them with moisturizers. We recommend this

ApHogee Hair Care has just the

treatment every 4-6 weeks!

products your customers need to mend and repair hair back to its original, healthy state. Starting

After the hair is repaired, manageable and healthy, it’s time to work on bringing that texture back.

with excellent, everyday products

ApHogee’s Curlific! Texture

is an ideal way to begin the hair

Treatment is a conditioner

repair journey.

that contains Quinoa protein to strengthen hair and prevent

ApHogee’s

Shampoo

for

future damage. Using this

Damaged Hair is a rich and

product, made specifically for

luxurious shampoo ideal for

naturally curly girls, will keep

damage-prone hair that will not

curls looking as beautiful as

harm but enhance any previously

ever. This treatment is a must

applied color, perm or relaxer service. This shampoo gently cleanses

for color-treated curls as it

hair while proteins, emollients and vitamins in the formula instantly restore shine and flexibility.

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OTC Beauty Magazine October 2021

contains a hefty amount of moisturizers.

Hydrating Curl Serum

Imparts Lasting Hydration, Luxurious Gloss, and Perfect Control for Healthy Coils, Curls and Waves.

© 2019 KAB Brands LLC

No Sulfates • No Parabens • No Pthalates

...nothing works like ApHogee.

OTC Beauty Magazine October 2021

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Made for Your Hair

by Experts Who Have Your Hair The Gold Series collection was designed to provide deep moisture, strengthening your hair from within, by a dedicated team of Black scientists who care about the health of your hair and theirs.

Works better because it’s made better. © 2021 P&G

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OTC Beauty Magazine October 2021

ADVERTISEMENT

WORKS BETTER FOR HER TEXTURE CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER A dedicated team of PhDs and scientists strived for over ten years to develop a haircare line using innovative technology and superior ingredients formulated specifically for textured hair. Inspired by their loved ones and their personal hair journeys, the talented souls behind the science of Gold Series have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benefits to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.

For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world confidently.

Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

ITEMS INCLUDE: Gold Series Curl Awakening Spray • Gold Series Triple Care Braid Cream • Gold Series Instant Nourishing Spray • Gold Series Split Ends Treatment

“My fondest memory of my

“As the father of a young daughter,

personal hair journey was when

I’ve become acutely aware of

my 1-year old daughter was

what the world tells her about

beaming after my most recent

herself. Her hair and how she feels

‘big chop,’ running her hands

about it has a huge impact on her

through my hair and was excited

self-confidence. Contributing to the

that we have the same hairstyle.”

development of Gold Series, for

– Isoken Igwekala-Nweke,

me, means making her hair Journey

Gold Series Senior Scientist, PhD

a little bit easier, so she can face the world more confidently while loving her hair.”

– Ian Henry, Gold Series Scientist, PhD and R&D Manager

Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.

OTC Beauty Magazine October 2021

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BUSINESS TIPS

By Jason V. Barger

Mindsets to Reboot Your Team Teams and companies need a reboot.

Did you know that 7.6 million people quit their jobs in April and May of 2021? Reports of

Most teams and companies are still figuring out how to help support their

lone-liness at work are as high as ever.

people and engage with them remotely, in hybrid settings and in-person

Divorce rates are up 34% from last year. To

gatherings. With all that people have been navi-gating lately; they are

say people have been a little stressed would be an understatement.

also expected to maximize the experience, product, or service you are delivering to the marketplace.

Let’s dig a little deeper into what the research is also telling us.

Nine out of every 10 employees say they want to work for a more

meaningful

culture.

People want to feel like they are a part of something bigger than

“

Here are six mindsets to

The best cultures proactively help their people navigate through obstacles together.

themselves; they want to feel appreciated, valued and cared for. Amid the angst, division and uncertainty in our current culture, people must be reminded about what is within their control.

”

reboot your team:

1. Clarity — Is your mission clear? Is your vision clear?

Is your strategy for the next priorities clear? Take this time as an opportunity to reboot and

make sure all are aligned with clarity. The outcome is that everything on the path forward becomes clearer. Your team may not have all the answers, but they’ll have energy and clear direction on how to take the next step.

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lost benefits. We’ve forgotten that the research shows that delib-erate rest

2. Inclusivity — Leaders worldwide play an enormous role in widening the circle so that more diverse backgrounds, ideas, perspectives, and experiences have a seat at the table. Teams and or-ganizations will lead the

is essential to elite performance. When we allow our bodies, minds and hearts to delib-erately rest, we breathe more efficiently and are better at everything else.

way forward in society by modeling how to have civil, respectful dia-logue and educate people on the strengths of diversity, equity and inclusion.

6. Ownership — Accountability + Action are mindsets and oxygen that

When our teams are inclusive and welcoming, it breathes life and energy

the best leaders and team cultures on the planet breathe. They connect

into all. We’re stronger together.

the things they say they will do with positive accountability and action.

Accountability isn’t a negative word; it’s a positive mantra that all take

3. Agility — Possibility + Adaptability is the name of the game in a

ownership of. In a world where people are quick to gossip, point fingers,

changing world. Leaders have to

and criticize what isn’t working, the

practice an occasional reboot that

best leaders reboot themselves and

allows their minds to find new ways of

their people and shift conversations

doing things and the courage to adapt

from blame to solutions-focused.

to opportunities that emerge. If leaders return to the “this is the way we’ve

The best cultures proactively help their

always done it” mindset, they will sit

people navigate through obstacles

back and watch their people leave the

together. They inten-tionally inhale

room.

positivity and the six mindsets above and exhale negativity, blame, gossip

4. Grit — Resolve + Toughness is

and di-vision. The ecosystem of their

critical to help people navigate their

culture is grown, developed, cultivated

way through obstacles, challenges,

and led with intentionality, one breath

negativity,

at a time.

finger-pointing,

and

division. Leaders help their people reboot to stay fo-cused on the present

The process for developing high-

moment and the actions needed to take the next step. Toughness isn’t

performing and engaged teams never stops, and the best leaders, teams

about being physically stronger than others; it is about being vulnerable

and organizations are committed to rebooting how they hire, onboard,

with your people and still hav-ing the resolve to find solutions together.

do performance evaluations, develop emerging leaders, and recognize excellence. The best leaders invest in their teams together.

5. Rest — Teams and organizations have an unhealthy association with the concept of rest. Americans last year left 768 million days of vacation on the table with their employers. That equates to nearly $66 billion of

Meet Jason V. Barger

If you’re experiencing a lack of energy, passion or hope for the road ahead, it may be the air you’re breathing. It may be time for a reboot.

Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, and the host of The Thermostat podcast. His latest book, “Breath-ing Oxygen,” is set to be released in early 2022. As Founder of Step Back Leadership Consult-ing, he is a coveted keynote speaker, leadership coach and organizational consultant committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com or on social media @JasonVBarger

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OTC Beauty Magazine October 2021

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35

BUSINESS TIPS

By Susan Robertson

Finding the Hidden Innovators in Your Company Most people who work in a corporate environment are familiar with some

Thomas Edison is a great example of a creative thinker with an Adaptive

type of personal style indicator — Meyers Briggs Type Indicator, Strengths

style. He held more than 1,000 US patents. However, many of the

Finder, DISC profile, and many others. However, a less well-known

products he patented, perfected, and commercialized, were not originally

indicator is particularly relevant and valuable in innovation and is specific

conceptualized by him. For example, he did not actually invent the light

to your creative thinking style.

bulb; he developed a light bulb that was practical. He improved, fixed, optimized, and operationalized ideas better than perhaps anyone else in

At the heart of creativity and innovation is problem-solving. Since all

history.

humans problem-solve, by definition, all humans are creative. However, we each go about problem-solving in our preferred style, and society has

Creativity Style Characteristics

come to label only one style as “creative.” This type is called “Innovator” on

It is important to note that your thinking style is an indicator of preference,

this assessment.

not of ability. Any of us can think and behave in another style - and we all do it effectively when we recognize it’s needed. But we go back to our

Think of Leonardo da Vinci as an extreme example of that Innovator style. He was an idea machine, constantly jumping around in numerous

preferred style as soon as we can. It’s where we’re most comfortable and probably where we’re most consistently successful.

disciplines—including art, cartography, anatomy, botany, astronomy, geology, and others. Many of his ideas were truly ground-breaking. He

The chart below illustrates some key traits of extreme Adaptors and

conceptualized a helicopter, a tank, a calculator, and concentrated solar

extreme Innovators.

power. He even outlined a rudimentary theory of plate tectonics.

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37

disciplined, and efficient. But similarly, their strengths can also become

EXTREME ADAPTORS

EXTREME INNOVATORS

Find rules and structure limiting in solving problems.

Find rules and structure helpful in solving problems.

will likely result in attempting to define the scope of projects too early or

Solve the stated problem.

Redefine the problem.

focus on the stated problem may prevent them from seeing solutions or

Find a few workable solutions within the existing paradigm.

Think of many varied ideas inside and outside of existing systems. Some ideas may seem unacceptable to the group.

Accepts change in the interest of improvement.

Likes change simply because it’s different.

Use a more methodical, disciplined approach; more likely to document work.

Approach may seem undisciplined and disorganized to others.

Focus on getting things done efficiently and methodically on a day-to-day basis.

Spontaneous and unplanned.

Can be efficient when extreme circumstances require massive change because of willingness to throw out existing systems.

Dislike ambiguity.

Regularly creates ambiguity.

Aware of and concerned with group norms.

Has difficulty conforming to group norms.

weaknesses at the extremes. High Adaptors’ discomforts with ambiguity kill them altogether if they can’t resolve the ambiguity quickly. And their opportunities outside their day-to-day world.

So now what? If you’ve ruled out extreme Innovators and extreme Adaptors as the best candidates for managing the process, where does that leave you?

With everyone else. Here’s the great news: everyone else is most of us. 67% of the population is in the middle of these two extremes.

If you want someone who may be naturally inclined to manage an innovation process, pick someone more in the middle who can be a Bridger. The benefits of a Bridger in this role are numerous because they naturally exhibit moderate traits of both adaption and innovation. So with a Bridger, you get a bit of the best of both.

They “get” the vision of the big idea that the extreme Innovator created.

They’ll get excited and energized about ideas. They can live with ambiguity

The important question becomes: who should you have running your innovation projects?

for a while. But they also see the need for organization and documentation.

They’ll understand the challenges that will have to be solved to implement that big idea. They can stay focused and see projects through to the end.

Extreme innovators are great at coming up with ideas, and their energy

They’ll understand group norms and bridge the communication gap

and passion for ideas may get other people excited about them, at least at

between the high Innovators and the high Adaptors on the team.

the beginning. But then their greatest strength – their zest and constant quest for new ideas - becomes a weakness that starts to create problems. In short, they’ll drive everyone on the team crazy and jeopardize the success of the project. So, an extreme Innovator may not be the person you want to run the show. They’re one of the actors and probably a lead actor, but they shouldn’t be the producer.

The problem may be in getting these people to understand that they are the ones who should be running the innovation process. Since they’re not high Innovators, they haven’t had people telling them their whole lives that they’re creative thinkers. So they may not think of themselves as a good fit for innovation. The role of the company innovators should be to convince those in the middle that they’re needed in the innovation process - and

So, if it isn’t that person, the next logical conclusion might be that

help them see how their unique contributions can be incredibly valuable

the extreme Adaptors should manage the process. They’re organized,

in this arena.

Meet Susan

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, visit https://susanrobertson.co/.

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39

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

FEES, FEES & MORE FEES

Merchant Processor

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

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Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee 40

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

OTC Beauty Magazine October 2021

starts with:

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41

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OTC Beauty Magazine October 2021

URBAN CALL BRIEFS

By Lafayette Jones

Jayne Stylist

Weave Expert & Educator

Penna’e Akpuru

Platform Artist & Salon Owner

Marietta Carter-Narcisse Film & Celebrity Makeup Artist

Jane Stylist, Weave Expert & Educator

Esenam Adetunji

Esthetician & Beautician

Deleesa St. Agath

Online Entrepreneur & YouTuber

Detachable Sewn Weave, Fusion, Microlinking, Wig Making (sewn and bonded), Quick Weaves, Basics of Hairstyling, Clippies, Skin Weft, Full Sewn Weave, Roll-N-Sew, Lash Application, Closures of Weaves, Latch Hooking, and more.

Jane Okoth, also known as Jayne Stylist, is an International Shades of Beauty (ISOB) educator. Okoth is from Nairobi, Kenya and has 30 years

Penna’e Akpuru, Platform Artist & Salon Owner

combined experience in the beauty industry; and she spent 24 of those years working as a licensed hairstylist. Her repertoire of services includes educational and professional training to licensed cosmetologists and salon owners in topics including, but not limited to, building business etiquette, marketing and hands-on styling techniques. Additionally, her services have expanded in the areas of makeup artistry, distribution of products, as well as participation in tradeshow events, and motivational speaking. This Kenyan superstar developed a team called “The A-Class Weave X-Perts,” a group of stylists trained by Jayne; they travel internationally to train other stylists. The mission of The Weave X-Perts is to teach the world to weave.

Jayne’s philosophy is “We treat everyone with respect, answer the questions about the things that people really want to know, travel as well as host training in stationary locations, and give people what they need.”

Penna’e Akpuru, an International Shades of Beauty (ISOB) educator, is an international beauty influencer, image consultant and educator. She celebrates 40 years as a beauty professional.

She is a boss, continuing to leave her imprint in the world and beauty community. She is the creative director of International Shades of Beauty and CEO of Salon Penna’e, an upscale fullservice salon in Buckhead (Atlanta, Georgia). Additionally, Akpuru is the CEO of Lyfe Hair Care, an all-natural, organic line formulated to help grow, repair, strengthen and become more radiant. Her latest product line, Lyfe’ Fifty What’ Skincare, is a unisex collection for achieving clean, radiant, and healthier skin. A graduate of Empire Beauty School, she became an educator and platform artist for Empire, Paul Mitchell Academy, Dudley

Training is a joint effort amongst Okoth and her team; they use a system she designed. Her team trains in schools, salons, tradeshows, and in-

Products, Clairol, and Nairobi. Moreover, she served as Bronner Brothers International NU Exhibition Beauty Liaison.

classroom formats. Okoth even has her tradeshow, the Jayne Stylist Extensions Expo Show. Annually, she sees hundreds travel from near and far to attend this show with over eight classes per day. Her calendar remains filled with events, including training, meetings, tradeshows, classes, and community service projects. She is qualified to teach the following courses: Lace Wig Application, Frontal Application, Lace Closure Weave Installs, Hair Replacement Techniques, Malaysian Weave, Mekani Weave, The

Akpuru’s work has graced the cover and or pages of Forbes Africa, Essence, Ebony and Upscale Magazine, commercial advertising ads and more. This boss worked and had personal appearances on many television networks such as BET, BRAVO, We TV, VH1 and several African networks. Her resume includes preparing many clients for award shows. Her hands have styled some of the biggest movers and shakers in Hollywood, including

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine October 2021

43

URBAN CALL BRIEFS

By Lafayette Jones

Ruby Dee, Barry White, Omotola Jalade, Nigeria’s polo queen, Neku

television industry: “The Little Brown Book - Buzzwords & Lingo” and

Atawodi; Steve Harvey, Sherri Shepherd, Cynthia Bailey, Tisha Campbell,

“The Official Film & Television Weekly Planner,” now in its seventh year of

Tyrese Gibson, Dorinda Clark Cole, and Boris Kodjoe, to name a few.

publication. She also offers online educational classes via Marietta’s Virtual

Akpuru is the proud author of “Living Past Your Pain to Live Your Dreams”

Make-up Academy.

and the artist of the song “I Got Myself Together,” the official “Living Past Your Pain” anthem. She uses her own story of going from victim to victor to open women’s minds to see their true power. She’s using her experience in the beauty industry and life to launch the Living Past Your Pain Movement to change women’s lives around the globe. She is helping women shift from a mindset of lack, doubt, and fear to abundance, confidence, and hope.

Akpuru’s mission is to reach millions of women and give them the tools they need to release the pains of the past and take control of their lives.

is

Best Contemporary Makeup for her work in the Whitney for Miniseries (MOW) Make-Up Artists & Hair Stylists Guild Local 706. She was also honored by Black Hollywood Education and Resource Center (BHERC) for her contribution to makeup and hairstyling for film and television.

A humanitarian who’s passionate about filmmaking and giving back, by consulting, producing, training and doing makeup. She also designed costumes for local Barbadian filmmakers Alison Saunders’s “Panama Dreams;” and Marcia Weekes’s “Chrissy, Vigilante – The Crossing and

Film & Celebrity Makeup Artist Carter-Narcisse

Music, Fashion & Film Awards. In 2016, she received a nomination for

Carter-Narcisse has lent her hand to the budding film industry in Barbados

Marietta Carter-Narcisse, Marietta

In 2014, she received a Lifetime Achievement Award from Barbados

an

International Shades of Beauty (ISOB) educator in Marietta, Georgia. She is an internationally renowned educator and veteran celebrity makeup artist.

Errol Barrow: Freedom Fighter.” She also produced the 2019 Step by Step Productions feature, “Joseph: A Quest for Identity,” which won the 2020 African Academy Award for best narrative. She recently completed the Tyler Perry/Netflix feature production, “A Jazzman’s Blues.”

Carter-Narcisse has a passion for

Esenam Adetunji,

sharing beauty that’s apparent in

Esthetician & Beautician

everything she does -- whether she’s standing with a color palette in hand, brush poised before a famous face ready to be made up, or lecturing before a classroom, training a whole new generation of makeup artists.

Carter-Narcisse launched her career as an assistant wardrobe stylist to her younger brother during The Commodores’ 1983 European Tour. Through him, she met and toured with Natalie Cole as her image consultant and personal assistant. This opportunity led to a string of hit music videos, commercials, television shows and a successful career as one of the most sought-after makeup artists in motion pictures. She has amassed an extensive list of film credits that include NAT GEO’s limited series “Genius: Aretha,” John Singleton’s BET project, “Rebel,” Lifetime Television’s remake of “Beaches” and 2015 movie “Whitney.” She is also credited on “Sparkle,” “Baby Boy,” “Eve’s Bayou,” “Tina: What’s Love Got to Do With It?” “Malcolm X,” “Boyz ‘N The Hood,” “Ghost,” and numerous others. The list of actors she has worked with reads like a who’s who in entertainment, from Angela Bassett, Denzel Washington, Michelle Pfeiffer, Whoopi Goldberg, Cindy Crawford Jordin Sparks, Nia Long, Danielle Mone Truitt to being a personal makeup artist for Samuel L. Jackson. The list goes on and on.

Carter-Narcisse is a voting member of the prestigious Academy of Motion Picture Arts and Sciences and the Television Academy. She is a former member of the Make-Up Artists & Hair Stylists Branch Executive Board, the Make-Up Artists & Hair Stylists Guild IATSE Local 706. She’s also a former master educator for Make Up Forever’s Film & Television Academy at Cite du Cinema in Saint-Denis, France. She holds a master’s of science in higher education and current cosmetology licenses in California and Florida. Carter-Narcisse has also authored two books about the film and 44

OTC Beauty Magazine October 2021

Esenam

Adetunji

(Esse)

is

an

International Shades of Beauty (ISOB) educator. She has been a beauty entrepreneur, professional esthetician and beautician based in Finland for the past nine years. She is originally from Togo and moved to Finland to pursue her education. Subsequently, Adetunji studied esthetics at Oulun Kosmetologikoulu in Oulu, Finland and is currently studying International Business at Oulu University of Applied Sciences. Her love for helping women with their confidence, enhancing natural beauty, health, and wellness motivates her to research and study products and services to help her clients achieve flawless skin and healthy hair. Adetunji’s motto is “look and feel good.” She is the founder of Beauty

By Adetunji, a company offering a wide range of skincare products from very reputable brands. Because of her commitment and dedication to her clients, she makes it easy to purchase her services and products through various platforms such as the company website, Instagram, and Facebook.

Additionally, Beauty By Adetunji offers beauty consultancy services, both virtually and in person. Her clientele spans Europe, Africa and North America. She is multilingual and comfortably communicates in English, French, Finnish and her native tongue of Ewe. Additionally, she runs a YouTube channel where she shares insight into healthy lifestyles, product reviews and offers trusted beauty tips.

Deleesa St. Agath,

mother of two has gone on to star on Netflix’s hit TV show, “The Circle,” where she won $100,000 as Season 2’s champion and is best known for

Online Entrepreneur & YouTuber

playing the game as her husband, Trevor. St. Agath is the founder of two successful online businesses, Be Unique Shoppe and The Goodie Box Store.

Deleesa St. Agath is an International Shades of Beauty (ISOB) educator.

The

multi-talented

reality

TV

personality, beauty influencer, content creator, Youtuber, and entrepreneur has

touched

every

area

of

the

She is also working on a TV show based around her family and writing a series of children’s books. She is passionate about building platforms that shine a light on uplifting black families and creating platforms for mothers who are also entrepreneurs. You can keep up with all things St. Agath and her family brands at @leesaunique and @itsthesaints on Instagram, Twitter and YouTube.

entertainment industry. As a native of the Bronx, the proud wife and

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM

OTC Beauty Magazine October 2021

45

RELIEVE YOUR SCALP, CARE FOR YOUR HAIR Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.

RESPECT THE CROWN

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46

OTC Beauty Magazine October 2021

PROTECT THE CROWN Help your customers reign supreme this season with the Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture.

It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.

REFRESH The scented formula of the Freshening Mist continuously releases a light oral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.

EXTEND Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.

NOURISH Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep. *Associated with dandruff.

SMOOTH Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth. © 2021 P&G

OTC Beauty Magazine October 2021

47

Related

o t s p i T g n i l l e S y t u a e B s e l a S r u o Y e s a e r c n I Items

In this new monthly column, we will offer tips on hot products that you’ll want to stock up on in your store and how to upsell your customers with related items to increase your unit per transaction. This month’s installment will focus on a popular professional beauty item - the GiGi Wax Warmer.

Linda Woods, the sales manager for American International Industries – the makers of Gigi, said this salon staple is always in demand. Still, there are tons of items to complement this purchase. “The biggest must-haves are the collars to keep the wax off the unit and the Sure Clean, which is a special cleaner to be used on surfaces to remove the sticky wax,” she said. “These two items will help keep the unit sanitary and in pleasant-looking condition.”

Clean Collars A perfect fit for the Gigi Honee Wax Warmer, these

Gigi Wax Warmer

GiGi Clean Collars shield the warmer from dripping wax.

The Gigi Wax Warmer is a multi-purpose warmer that accommodates most wax containers and warms all wax formulas. The translucent cover helps prevent wax contamination, and the professional can adjust the temperature to their liking.

All Purpose Golden Honee Wax Beads

Sure Clean

Designed for full body and face waxing, this gentle, hard

For a fast and effective way to cleanse

wax is easy to measure, ultra-pliable and environmentally

and maintain the Gigi Warmer,

friendly. It is also infused with jasmine essential oil for an

use Gigi Sure Clean. The no-rinse,

uplifting scent.

all-purpose cleaner removes wax from carpets, floors, upholstery and clothing.

48

OTC Beauty Magazine October 2021

Pamper Your Feet.

SHAKE. SPRAY. STYLE!

Color Changing Lipstick

Robanda International, Inc.

San Diego, CA, 92121 • (800) 783.9969 www.robanda.com • sales@robanda.com OTC Beauty Magazine October 2021

49

Related Items

효과적으로 뷰티제품의 판매를 높여줄 유용한 정보 이번 달 칼럼에서는 스토어에 항상 재고를 구비해 놓는 제품의 고객당 평균 구매 수량을 증가시키고 최대수익을 높일 수 있는 유용한 정보를 소개합니다. 이번 추천 제품은 인기 있는 프로페셔널 뷰티 아이템 GiGi Wax Warmer입니다.

GiGi의 제조사 American International Industries에서 세일즈 매니저를 담당하고 있는 Linda Woods는 해당 제품은 항상 수요가 있는 피부미용 필수 아이템이라 설명합니다. 해당 Warmer와 함께 사용 가능한 제품 또한 다양합니다.

Woods는 “가장 필요한 것은 왁스가 Warmer에 붙는 것을 방지하는 칼라와 끈적끈적한 왁스를 쉽게 제거할 수 있는 제품으로 Sure Clean이 있으며 이 두 아이템은 제품을 깨끗한 상태로 유지시키는 데 도움 된다”고 전합니다.

Clean Collars GiGi Honee Wax Warmer 의 크기에 딱 맞는 GiGi Clean

Gigi Wax Warmer

Collar는 넘쳐 흐를 수 있는 왁스로부터 워머를 보호합니다.

이제품은 다용도 워머로 대부분의 왁스 버킷에 적합한 사이즈이며 모든 종류의 왁스를 데울 수 있습니다. 반투명한 덮개는 공기중의 오염물질로 부터 왁스를 보호합니다. 또한 워머의 원하는 온도로 조절할 수도 있습니다.

All Purpose Golden Honee Wax Beads

Sure Clean

전신 왁싱, 얼굴 왁싱을 위해 디자인된 이 부드러운

빠르고 효과적으로 GiGi Warmer

하드 왁스는 계량하기 쉽고 높은 신축성을 가졌으며

를 청소하고 유지관리하기 위해 GiGi

친환경적입니다. 또한 재스민 농축 오일이 첨가되어

Sure Clean을 사용하시면 됩니다.

상쾌한 향을 더했습니다.

해당 제품은 따로 세척이 필요치 않는 왁스 제거제로 카펫, 바닥, 가구, 옷, 등에도 사용 가능한 다용도 클리너입니다.

50

OTC Beauty Magazine October 2021

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C ONTACT YOUR DISTRIBUTOR TO ORDER TODAY @KALEIDOSCOPEHAIRPRODUCTS 51 OTC Beauty Magazine October 2021

‫‪Related‬‬ ‫‪Items‬‬

‫نصائح لبيع منتجات تجميل‬ ‫ستساهم في زيادة نسبة مبيعاتك‬

‫في هذا العمود الشهري‪ ،‬سنقدم نصائح حول المنتجات التي ستودون عرضها في محالتكم وكيفية زيادة المبيعات لعمالئكم لزيادة نسبة الوحدة للمنتوج لكل معاملة نقدية‪ .‬سنركز هذا‬

‫الشهر على منتج تجميل احترافي شهير – جهاز جيجي لتسخين الشمع‪.‬‬

‫قالت ليندا وودز‪ ،‬مديرة قسم المبيعات في شركة �أميريكان انترناشونال اندستريز (الصناعات الأمريكية الدولية)‪ ،‬وهي الشركة المصنعة لمنتج جيجي‪ ،‬ب�أن هذا المنتج يعتبر منتج �أساسي‬ ‫بعيدا عن‬ ‫دائما تحت الطلب‪ .‬وهنالك العديد من المنتجات الأخرى التي تك ّمل كفاءة هذا المنتج‪“ .‬من �أهم الأشياء التي يجب اقتناؤها هي الأطواق لإ بقاء الشمع‬ ‫للصالونات وهو‬ ‫ً‬ ‫ً‬ ‫خدم على الأسطح لإ زالة الشمع الالصق‪ ”.‬قالت ليندا وودز‪“ .‬سيساعد هذان المنتجان في الحفاظ على نظافة‬ ‫الوحدات بالإ ضافة � إلى شراء مظف شور كلين وهو منظف خاص ُيس َت َ‬

‫وصحة وحدة منتج جيجي وسيبقيانه في حالة جيدة المظهر‪”.‬‬

‫حبات شمع هونيي الذهبية‬ ‫متعدد الأغراض‬ ‫ً‬ ‫كامل من الجسم والوجه‬ ‫مصمم لإ زالة الشعر‬

‫باستخدام الشمع‪ ،‬وهذا الشمع لطيف وقاسي‬

‫جهاز جيجي لتسخين الشمع‬

‫وهو سهل القياس ومرن للغاية وصديق للبيئة‪.‬‬

‫كما �أنه مشبع بزيت الياسمين الأساسي لإ عطاء‬

‫� إن جهاز جيجي لتسخين الشمع هو جهاز تسخين متعدد‬ ‫الأغراض يستوعب معظم حاويات الشمع ويسخن جميع‬

‫رائحة منعشة‪.‬‬

‫تركيبات الشمع‪ .‬يساعد الغطاء الشفاف الخاص بالجهاز على‬

‫منع تلوث الشمع‪ ،‬ويمكن للمحترف ب�أن يضبط درجة الحرارة‬

‫على الجهاز حسب الرغبة‪.‬‬

‫منظف شور كلين‬

‫أ�طواق نظيفة‬

‫للحصول على طريقة سريعة وفعالة لتنظيف‬

‫� إن �أطواق جيجي النظيفة تتناسب مع جهاز جيجي‬

‫جيجي شور كلين (منظف)‪ .‬منظف لجميع‬ ‫الأغراض بدون شطف يزيل الشمع من السجاد‪،‬‬

‫الذائب‪.‬‬

‫جهاز جيجي لتسخين الشمع‪ ،‬استخدموا‬

‫لتسخين الشمع وتحمي الجهاز من تساقط الشمع‬

‫والأرضيات‪ ،‬والمفروشات‪ ،‬والمالبس‪.‬‬

‫‪OTC Beauty Magazine October 2021‬‬

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OTC Beauty Magazine October 2021

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54

OTC Beauty Magazine October 2021

BLU E MAGIC

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF BLUE MAGIC & OTHER ASST. PRODUCTS, get a

$40 Rebate!

EXPIRATION DATE: OCTOBER 31, 2021

CAROL’S DAU GHTER

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF CAROL’S DAUGHTER PRODUCTS (MIX & MATCH), get a

$20 Rebate!

EXPIRATION DATE: OCTOBER 31, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

C R EM E OF NAT UR E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF CREME OF NATURE CNI LIQUID HAIR COLOR, get a

$25 Rebate!

EXPIRATION DATE: OCTOBER 31, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

PA LME R ’ S

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ANY PALMER’S ITEMS, get a

$50 Rebate!

EXPIRATION DATE: OCTOBER 31, 2021

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

SCURL

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $100 OF SCURL BEARD AND SHAVE PRODUCTS (MIX AND MATCH), get a

$10 Rebate!

EXPIRATION DATE: OCTOBER 31, 2021

55

OTCbyBeauty October month 2021 to qualify for rebates.

Coupon must be presented to Jinny Beauty Supply the last Magazine day of the promotional

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

I. 2.

3.

4.

5.

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Store name

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

56

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

OTC Beauty Magazine October 2021 5. NO RETURNS will be accepted on coupon purchases.

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

/shinenjam

Shine 'n Jam® logo is a registered trademark of Ampro Industries, Inc. 2020

ShinenJam.com

OTC Beauty Magazine October 2021

57

TOP

FIVE

Top-Selling Soaps The foundation to healthy skin starts with an effective cleansing regimen, and that usually begins with soap. Chances are, your shoppers have relied on a bar soap at least once in their facial or body skincare routine. Which soaps are guaranteed to fly off your shelves? Check out the five top-selling bar soaps at Jinny Beauty Supply to find out what shoppers are purchasing.

1.

AMBI® Complexion Cleansing Bar JJ002232

The AMBI® Complexion Cleansing Bar has been a household staple for decades for

good reason. The mild soap gently cleanses the skin by washing away surface impurities and makeup without over-drying the skin.

HIGHLIGHTS Mild formula

Formulated for all skin types Simplifies daily cleansing

3.

SheaMoisture African Black Soap SD23303

2.

Sunflower Original African Black Soap SF3635

This unique African black soap is commonly used

for improving the skin’s complexion. This soap offers unique exfoliating, cleansing, and healing properties and is safe for your face, hands and entire body.

4.

5.

KEDNAT5

ST950

TAHA African Black Soap

Black and White Skin Soap

This black soap is specially formulated

This 100% Natural African Black Soap is

Easily remove dust, grime and oily film from

cleanse, moisturize and comfort irritated

cleanse and moisturize the skin. It is ideal

freely, cleanses thoroughly and rinses off

with organic Shea Butter, oats and aloe to skin while absorbing excess oil. It can also be used to relieve eczema or psoriasis.

58

OTC Beauty Magazine September 2021

rich in vitamins and antioxidants to gently for blemishes, acne, dry scalp and day-today care.

the skin by bathing with this soap. It lathers easily, leaving behind a fresh, clean scent.

• Permanent Hair Color

• Colors Hair & Beard

• Easy Comb-In Application

• No Messy Drips

• Won’t Stain Skin

• Multiple Applications

From A Multi-Cultural Leader in Hair Color For decades, men and women consumers in over 70 Countries worldwide have trusted Bigen to provide them quality, affordable hair color.

Diversify your customers choices, with Bigen.

NEW! M5 Medium Brown

®

#colormebigen

Innovation, Experience & Tradition OTC Beauty Magazine September 2021

59

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

At Last! A Tool That Dries, Smooths AND Straightens You won’t want to miss this: a one-of-a-kind hair tool that dries, smooths

technology to back up its popularity. The Gold’ N Hot Professional Ionic

and styles strands in one go. The Gold’ N Hot Professional Ionic Volumizer

Volumizer’s innovation also covers technologies that help protect strands!

fits your styling needs, whether it’s a wash-day blow dry, a day-to-day

The ceramic coating on the barrel works to distribute heat evenly to guard

touch-up, or something in between. It’s a best-selling tool for a reason,

strands against damage from harsh temperatures, and it’s been known

uniquely designed to make a drying

to turn up the shine. Not just from

process that’s easier and better with

time to time, but all the time. Ionic

more style and less breakage. Read on

Technology® knows less heat = less

to find out more.

damage and helps speed up the drying process. Hello, healthy-looking hair!

How’s it work? The Gold’ N Hot

Speaking of less heat, let’s talk about

Professional Ionic Volumizer takes

multiple heat settings. Three heating

the best of a hairdryer and brush,

options so you can customize to your

combines them for one innovative

ideal temperature. Heated styling

tool and one unforgettable styling

with protection? You’ve got it.

experience. The round brush design gently detangles and smooths – no

You heard it here, one step to

time for breakage here. The oval

powerful, precise styling for volume,

brush shape gets you close to the root

body, and healthier-looking strands.

for ultimate smoothing from top to bottom and as much lift as you’d like.

Gold’ N Hot aims to support stylists

A powerful 1100-watts and airflow

and hair enthusiasts with professional

vents that are uniquely built-in help distribute direct heat evenly for a fast,

products for every step of their process. We provide a wide variety of

consistent drying process. Innovation, check.

quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold’ N Hot on Facebook and Instagram @

More than just a pretty (and powerful) face, this dryer and styler has the

Meet Sara Rueda

goldnhotelite.

Sara Rueda is a Gold ‘N Hot Team Member in Digital Marketing. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes dedication to helping empower individuals to be their true selves and define their own beautiful.

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OTC Beauty Magazine October 2021

Dry & Straighten in One-Step VOLUMIZER DRYER & STYLER

GoldNHotHair.com /goldnhotelite ph. 800.654.3548

OTC Beauty Magazine October 2021

61

Advertisement

THERAPY TRENDS Virtual Cosmetics The Try-and-Buy Spiral

By Elayne McClaine Department stores offer the luxury of high-tech, high-touch product experimentation and onsite human consultants. They have dedicated their display space and trial mechanisms to this endeavor. However, this business model is not efficient for even the largest OTC store. It’s incredibly labor-intensive, even if department stores don’t have to pay for labor. In addition, there are “try-on” apps for makeup and cosmetic trial tools now.

The consumer can virtually tap into the convenience of online shopping while in a store. The consumer has its in-store mirror right in their smartphone. Such technology has become an integral part of the shopping experience. Small OTCs may not have the space for makeup stations and Hollywood mirrors, but retailers can offer their own unique, in-store experience. Beauty supply stores can provide luxurious shade charts, uniquely ethnic branding, and dedicated aisles for cosmetic and makeup customers. OTCs can also provide budget-conscious products and a wide variety of beauty solutions.

C

DREAMWORLDPRODUCTS.COM

M

Y

Consumers identify beauty purchases either in-store or online.

They likely have virtually sampled their shades. They have experienced skincare therapies in branded boutiques. They have been “made up” on the department store floor. All of this investment by other retail outlets can benefit attractive store offerings in the OTC outlet. The customers have the product knowledge from various online and social media sites. The ultimate purchase will come down to a product with the ideal price point and finding a comparable shade or skin therapy.

The OTC could offer pop-up retailing strategies that focus on periodic, in-store beauty experts to be competitive. Glamourous mirrors in the store can replicate the luxurious environment of more upscale outlets. To date, many OTC stores are attempting to grant a more spacious shopping environment.

CM

MY

CY

CMY

K

Ultimately, elegant product displays will also help customers bring the virtual try-and-buy experience to the reality of an instore purchase at your OTC. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

62

OTC Beauty Magazine October 2021

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

DOPE HAIR

na Tatya tWaay T k ha

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®

63 OTC Beauty Magazine October 2021

PRODUCTS TO STOCK

The StyleCraft brand built its foundation on passion and the need to provide stylists and barbers with innovative and functional tools.

Our experience in the beauty industry spans over 30 years, giving us the knowledge and insight to create distinctive tools with the latest technology and robust design. StyleCraft’s hyper-focus on performance and quality, paired with its edgy colors and metallic finishes, has sparked millions of followers’ attention.

The Art & Science of Styling.

The Gamma+ brand is defined by our aspiration to design and engineer the most innovative, high-quality grooming and beauty tools through detailed collaboration between the USA and Italy. For years, barbers and stylists have worked with tools that have not changed much . . . until now.

Our innovative technologies and drive to continually make products that out-perform others have pushed us to the forefront of the industry. Unmistakable style and unmatched quality set us apart from the rest.

Think Gamma+, Think the Future.

64

OTC Beauty Magazine October 2021

Gamma+ Hitter Matte 3 Metals, 1 Trimmer

WWW.STYLECRAFTUS.COM

MINI USB RECHARGEABLE

4 HOUR CORDLESS RUN-TIME LITHIUM-ION BATTERY

AXIS SHIELD

MODULAR CAPABILITIES CUSTOM BODY KITS

BLACK DIAMOND CARBON DLC BLADE

ADJUSTABLE ZERO GAP BLADE

4 CUSTOMIZABLE COLORED BUTTONS

REMOVABLE DROP SKELETON OPTION

S|C Hitter 3 Metals, 1 Trimmer

WWW.GAMMAPLUSNA.COM OTC Beauty Magazine October 2021

65

PRODUCTS TO STOCK

Introducing

Murray’s Edgewax Caffeine Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles, ultimately helping to regenerate.

Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil

piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage.

Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

66

OTC Beauty Magazine October 2021

OTC Beauty Magazine October 2021

67

INDUSTRY NEWS

Hillard Roland Phillips, Founder of High Times Beauty Products, Passes Away at 83 Reported by Lafayette Jones of Urban Call

OTC Beauty Magazine is incredibly sad to report that Hillard “Phil”

Phillips always knew he wanted to work for himself. He came one

August 22. He was 83. The longtime resident of Sparks, Nevada,

plagued him since he first began shaving as a teen: ingrown hair

Roland Phillips, founder of High Times Beauty Products, died on

was born and raised in Joplin, Missouri. He attended Pittsburg

State University and began his foundation for numerous academic achievements and extracurricular activities, including finding the

Gamma Chi Chapter of the Alpha Phi Alpha fraternity at PSU. Phillips

continued

his

education at Roosevelt University

in

Illinois

and San Diego State

University in California, earning

bachelor’s

step closer to that in 1972 when he solved a problem that had and razor bumps. He immediately realized millions of people were

suffering from this problem that previously had no viable solution.

He changed career tracks with his invention.

He became a recognized expert and leader in the ethnic hair

care and cosmetics industry. He is credited with creating a whole new section in all shaving sections throughout the world with his invention of High Time Bump Stopper Razor Bump Treatment cream for people with razor bumps and razor rash.

degrees in pharmacy and

chemistry and a master’s degree

chemistry.

in

analytical

After his youngest son, Mike, joined the University of Nevada

(UNR) football program, he and Ellen traveled the nation attending their son’s home and away games. While attending numerous

home games in Reno, Nevada and making friends, they decided He married his first wife

in Chicago and had his Hillard Roland Phillips Founder of High Times Beauty Products

first child Kellie. Two

years later, his dream

to relocate their business to Reno and buy a home in beautiful

Sparks. Mike would soon join the family business full-time after completing his time at UNR. Phillips and Ellen and their son Mike have run their company in the North Valley for nearly 20 years.

of moving to California became a reality. He

moved his young family

to San Diego after accepting a position as a nuclear chemist with General Dynamics. A year later, his second child Madeline was

born, and his third child Matthew was born seven years later. When he divorced, he continued to live in San Diego briefly. He took a job in Iowa as director of pharmaceutical control, where he met his

Phillips was a brilliant, generous, gregarious, kind, and loving

family man who lit up a room with his deep booming voice and infectious, resonating laugh. It was indeed a blessing for those of

us lucky enough to call him son, husband, father, or friend. He is loved beyond measure and will be dearly missed.

soul mate and second wife, Ellen. Yet the place he fell in love with

He is preceded in death by his parents, Charlotte and Hillard

and he moved to Orange County, California. There, his fourth child

four children and three grandchildren; Kellie Phillips and Matthew

when he was 12 years old on a family vacation beckoned him back, Mike was born. While he was an extremely driven man, he was also a true family man raising three kids with Ellen and encouraging a fourth to move in after high school while attending college.

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OTC Beauty Magazine October 2021

Phillips. He is survived by his wife of 43 years, Ellen, and by his Phillips of Phoenix, Arizona; Madeline Kimmich and her husband

Greg of Orlando, Florida and Mike Phillips and his wife Ashlee and their three children, Kaya, Haegen and Mallory of Reno, Nevada.

OTC Beauty Magazine October 2021

69

INDUSTRY NEWS

Cream of Nature Announces its First $30,000 Legacy of Leadership Pitch Competition, Designed to Inspire Entrepreneurship in HBCU Students Across the U.S. Application Process Now Open to HBCU Students Looking to Demonstrate Their Innovative Thinking and Problem Solving Skills, For a Chance to Win Valuable Prizes and $30,000 in Scholarship Funding JACKSONVILLE, FL. (September 21, 2021)-- Creme of Nature

looking to demonstrate their innovative thinking and problem-

Marshall College Fund’s (TMCF) Innovation and Entrepreneurship

share of $30,000 in scholarship funding. Once all applications have

today announced that it has teamed up with The Thurgood

(I&E) Division to launch its first Legacy of Leadership Case Study Pitch Competition. The Pitch Competition HBCU

will

students

solving skills for a chance to win a full package of prizes and their been reviewed, only 30 HBCU students will be officially invited to

join the competition. These

provide

participants

across

studies

gain hands-on experience, and

and

involvement so they can

Model

Thinking,

Canvas,

contest,

Pitching,

Entrepreneurship.

“After awarding 20 HBCU

initiative, which is a pitch competition that will allow us to tap into

the

partners.

in Venture Ideation, Business

business leaders.

are again with the second installment of our Legacy of Leadership

corporate

while also gaining experience

of black entrepreneurs and

Florida Agricultural & Mechanical University (FAMU). “So here we

a

alongside their fellow peers,

become the next generation

Manager, Revlon Multicultural and Contract Services and alum of

by

students will be competing

business tools needed to

and be ongoing for years to come,” said Jolorie Williams, General

presented

Throughout

be fully equipped with the

year, we made a firm commitment that our impact would remain

be

number of business leaders

mentorship

students with our Legacy of Leadership scholarships earlier this

then

tasked with solving case

the U.S. with a chance to training

will

Design and

TO APPLY Click here to complete the 2021 Legacy of Leadership Pitch Competition application.

Application Open Date: September 13, 2021 Application Close Date: October 17, 11:59pm ET

some of the greatest minds across our communities and prepare them to be forward-thinking entrepreneurs throughout all sorts of

industries. We are grateful to The Thurgood Marshall College Fund for partnering with us to make this happen.”

The application process is now open to all HBCU students 70

OTC Beauty Magazine October 2021

Eligibility Requirements for students interested in applying to this program:

•

Enrolled full-time in an accredited HBCU or PBI

•

Must be classified as a second-semester freshman,

OTC Beauty Magazine October 2021

71

INDUSTRY NEWS

Continue sophomore or junior for the upcoming 2021-2022 academic year (must not graduate before summer 2022 or after fall 2024)

Benefits Students participating in this program will benefit from the following:

•

Must have a minimum cumulative GPA of 2.7 or higher

•

•

Must be in good academic standing with no disciplinary

Possible Summer 2022 internship opportunities

•

Scholarships, prizes, and awards for winning teams and MVPs

•

Engaging business models, design thinking, venture ideation,

infractions

•

Willing to grow and learn in a collaborative environment

•

Demonstrates the ability to work well on a team

and pitching sessions

•

Opportunity to network and build relationships with corporate partners

Focus Majors:

•

Marketing, Law, Information Technology, Computer Science,

For more information about Legacy of Leadership visit https://

Administrations

Creme of Nature on social media @CremeOfNature on Facebook,

Engineering, Finance & Accounting, Chemistry & Biology, Business

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OTC Beauty Magazine October 2021

Exclusive swag box for all participants

cremeofnature.com/legacy-of-leadership/. Also, be sure to follow YouTube and Instagram.

JAMAICAN BLACK CASTOR OIL

Healthy Hair Growth Longer Thicker Hair Soothes the Scalp Dry Itchy Scalp Fights Dandruff Eczema Psoriasis Aches & Pains Moisturizing Skin OUR STORY Sunny Isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmers in rural Jamaica making it possible for them to provide fortheir families.

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INDUSTRY NEWS

The Kirschner Group, Inc. Celebrates Awards at CPNA 2021 The Kirschner Group, Inc. is pleased to announce that several

contest which took place during the TKG Professional Division

The Kirschner Team was out in force for the show and continued

Place was Todd Smith and Third Place was Alan Aronson.

awards were received at Cosmoprof North America in Las Vegas. to capture new business.

Merrie Tryon received the TKG Rep of the Year award for the U.S. Professional Division and Suzanne LaPierre received the TKG Rep of the Year award for the International Division.

In addition, M&M Products handed out awards for the sales

Virtual Show in July. First Place was Jeffrey Kirschner, Second

The Kirschner Group, Inc. is a worldwide sales and merchandising organization, representing manufacturers in all channels of the Beauty Industry.

More information on The Kirschner Group can be found at www. kirschnergroup.com or by calling 661-257-6260

Merrie Tryon TKG Rep of the Year 2021

MM Award Jeffrey Kirschner CPNA 2021 74

OTC Beauty Magazine October 2021

Suzanne LaPierre TKG Intl Rep of the Year 2021

MM Award Todd Smith CPNA 2021

MM Award Alan Aronson CPNA 2021

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BIR

BITS

Each month, OTC Beauty Magazine features key highlights from the Beauty Industry Report. This quarterly report provides relevant content for beauty professionals and executives looking to stay on top of the rapidly changing marketplace. To read more, visit www.bironline.com.

BEAUTY BIZ Henkel, the company behind Alterna Haircare, Kenra Professional, PRAVANA, Schwarzkopf Professional, Sexy Hair and STMNT Grooming, has launched www.salonory.com, an e-commerce store

for salon professionals. Salonory is a B2B direct, mobile-optimized shopping

experience exclusively for the professional hair salon community. This platform allows licensed salon professionals to shop from over 10 Henkel Beauty Care Hair Professional brands and 1,500 products in one convenient destination. The shop offers

various promotions, and customers can earn reward points that can be redeemed for products, money-saving vouchers and salon accessories. Pros can enjoy 15% off their first purchase. Visit https://salonory.com

EVENTS Cosmoprof Asia, initially scheduled for November 2021, has moved to November 16-18, 2022, due to the uncertainty associated with the pandemic and travel restrictions. In the interim, Cosmoprof Asia’s

beauty community will have the opportunity to participate in Cosmoprof Asia

Digital Week, an international digital event to maintain business connections and

commercial interactions. It will offer a match-making platform for buyers and sellers to interact with companies, view new products, place orders, meet clients and stay up-to-date on beauty trends and technology. Visit www.cosmoprof-asia.com.

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TM

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine October 2021

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14-1421

Join our

SHOW

CALENDAR

OCTOBER | NOVEMBER WHEN

WHAT

WHERE

CONTACT

OCTOBER October 1

NATIONAL HAIR DAY National

October 1-4

Nat’l-Interstate Council of State Boards of Cosmetology Annual Convention

Louisville, KY

nictesting.org of

October 3

Barbercon powered by Barbershop Connect

New York, NY

barbercon.com, lee@ barbershopconnect.com

October 3-4

Image Expo Houston

Houston, TX

https://theimageexpo.com

October 5-7

BeautyWorld Middle East includes Battle of the Barbers,

Dubai, UAE

beautyworldme.com

October 10

NATIONAL LOVE YOUR HAIR DAY by It’s a 10 Haircare

October 11-12

ECRM Self Care Program

Virtual

https://ecrm.marketgate.com/sessions

October 11-14

ECRM Hemp/CBD Health & Beauty Care

Virtual

https://ecrm.marketgate.com/sessions

October 11-29

In-Cosmetics Global

Virtual

https://www.in-cosmetics.com/global/ en-gb.html

October 15

NATIONAL AESTHETICIAN DAY National

October 16-17

The Makeup Show

Chicago, IL

https://www.themakeupshow.com

October 17-18

Premiere Orlando

Orlando, FL

www.premiereshows.com

October 23-24

Tennessee Barber Expo

Knoxville, TN

www.tnbarberexpo.com

October 26-27

Pers. Care Products Council Science Symp./Expo

Virtual

https://www.personalcarecouncil.org/ meetings-and-events

November 1-5

ECRM Store Brand Health & Beauty

Virtual

https://ecrm.marketgate.com/sessions

November 2-4

ECRM Indie Brands—Beauty & Personal Care

Virtual

https://ecrm.marketgate.com/sessions

November 5

NATIONAL LOVE YOUR RED HAIR DAY

November 14

Barbercon powered by Barbershop Connect

Los Angeles, CA

www.barbercon.com

NOVEMBER

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OTC Beauty Magazine October 2021

NEW

Styling Products Can Be Healthy for the Hair with Apple & Aloe

MADE WITH Natural Ingredients •Green Apple Nutrients •Aloe Nutrients •Coconut Nutrients •Avocado Oil

NO

Parabens, PEGS, Phthalates, Sulphates, Mineral Oil, DEA or TEA

Taliah Waajid Green Apple & Aloe Miracle Hold is the ultimate styler that provides strong hold for edges, braids, locs, pony puffs, twists and ponytails without flaking and adds natural shine. Nutrient rich with vitamins (A, B, C , E) fiber, protein and antioxidants to help achieve the strongest, healthiest hair.

WWW.TALIAHWAAJIDBRAND.COM |#APPLEALOE | @TALIAHWAAJIDBRAND OTC Beauty Magazine October 2021

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BUY ANY 4 CASES OF CREME OF

NATURE ARGAN OIL HAIR CARE PRODUCTS GET 1 CASE OF CREME OF NATURE PERFECT EDGES REGULAR # RR06105

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OFFER ENDS OCTOBER 31, 2021

OTC Beauty Magazine October 2021

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OTC Beauty Magazine October 2021

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES:

• • • • • • • • • • • • • •

BROW DUAL ENDED BRUSH EYELINER BRUSH EYESHADOW SMALL BRUSH EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH TAPERED EYESHADOW BRUSH RETRACTABLE LIP BRUSH CONCEALER BRUSH FOUNDATION BRUSH FAN BRUSH DUO FIBER BRUSH ANGLED BRUSH LARGE POWDER BRUSH KABUKI BRUSH

Dream World, Inc. 3505 N. Kimball Avenue, Chicago, IL 60618 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110 Available Exclusively at Jinny Beauty Supply & Dream World

OTCOTC Beauty Beauty Magazine Magazine October April 2021

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READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

How do you feel about the editorial changes at OTC Beauty Magazine?

•

What type of topics would you like to see covered in the publication?

•

Would you visit www.otcbeautymagazine.com for exclusive content?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 84

OTC Beauty Magazine October 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine October 2021

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AD

INDEX AFAM Concept ..................................................................................... 19, 37

KAB Brands .................................................................................................. 29

American International Industries........................................................

Industries........................................................ 77

Kaleidoscope Hair Products .................................................................. 51

Ampro....................................................................................... 63, Back Cover Ampro

Kendo, LLC ................................................................................................... 53

Cantu .............................................................................. Inside Front Cover

Murray’s Worldwide.

Worldwide............................................................................. 67, 83

Crazy Color.

Color.................................................................................................... 15

Nefertiti’s Secret ........................................................................................... 6

Creme of Nature............................................................................

Nature............................................................................ Cover, 69

Pantene Gold Series ...................................................................... 3, 30-31

Curls ................................................................................................................ 21

Robanda International .............................................................................. 49

Ecoco Inc. .............................................................................................. Poster

Royal Oils by Head & Shoulders ..................................................... 46-47

Fantasia ......................................................................................................... 35

SMSi - Urban call Marketing, Inc. Inc............................................................ 42

www.afamconcept.com

www.ardelllashes.com

www.amprogel.com

www.cantubeauty,com

www.crazycolorus.com

www.cremeofnature.com

www.curls.biz

www.ecocoinc.com

www.fantasiahaircare.com

Helen of Troy.

Troy................................................................................................. 61 www.helenoftroy..com

Hicks Total Transformation.

Transformation...................................................................... 75 www.hickstotaltransformation.com

Hollywood Beauty.

Beauty....................................................................................... 27 www.hollywoodbeautyproducts.com

HOYU America Co..

Co......................................................................... 31, 54, 59 www.hoyu-usa.com

Imperial Dax .................................................................................................. 37 www.daxpomade.com

Innovative Beauty................................................................................

Beauty................................................................................ 10-11 www.godefroybeauty.com

Inspired Beauty Brands.

Brands................................................................................ 9 www.inspiredbeauty.com

JBS Hair ..................................................................................................... 7, 85 www.jbshair.com 86

OTC Beauty Magazine October 2021

www.aphogee.com

www.iluvcolors.com

www.tahanatural..com

www.murrayspomade..com

https://nefertitisecrets.com

www.pantene.com/en-us/gold-series-collection

www.robanda.com

www.headandshoulders.com/en-us/the-royal-oils-collection

wwww.multicultural.com/multicultural-marketing-news/smsiurban-call-marketing Softee............................................................................................................... 71 Softee www.softeeproducts.com

Softsheen Carson.

Carson........................................................ Inside Back Cover www.softsheencarson.com

Stylecraft ...................................................................................................... 64 www.stylecraftus.com

Sunny Isle ...................................................................................................... 73 www.jamaicanblackcastoroil.com

Taliah Waajid ................................................................................................. 79 www.taliahwaajidbrand.com

Universal Beauty ............................................................................................ 5 www.smoothmoisture.com

Xtreme Beauty International ........................................................... 22, 35 www.okaypurenaturals.com

Zoto’s Professional.

Professional.................................................................................... 41 www.zotosprofessional.com

yl e

B

s Di

tr e

y

e u tt r f

t s se d S

@UrbanBeautyHair | www.jbshair.com | 678-805-3000

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PRODUCT PRODUCT SPOTLIGHT SPOTLIGHT

378 HONEY BLONDE

Repair ‘n Replenish & Detangler Extreme Mane ‘n Tail’s Newest Vegan Products

Curly Girl’s New Best Friend Mane ‘n Tail has specially developed a gentle haircare system for curly hair. These new

sulfate-free, biotin infused formulas are the answer to quenching and redefining your curls. With good-for-you ingredients like argan oil, hydrolyzed rice protein, and UV

filters, you can transform your hair like never before. Our lab techs have researched countless ingredients and through trial and error, we have formulated the perfect

combination for curly, natural hair using the most essential ingredients for thick, kinky spirals. Discover the secret to your best mane yet!

This gentle technology helps nourish and strengthen hair, while targeting brittle and frizzy strands. We wanted to create a product line that ultimately strengthened and

redefined curls while reducing frizz and breakage. With our new Mane ‘n Tail sulfate-

free Repair ‘n Replenishing system, we feel we did just that- tested and approved by hair professionals. The shampoo and conditioner leave hair supple and hydrated,

Dedicated to its legacy of catering to the hairwhile colorthe needs African American women forangenerations, Dark & Lovely’s leave of in detangler prepares your hair for easy comb out.

Fade Resist hair color consistently redefines expectations of cultural and traditional constructs and norms for women of color. Over the years, Fade Resist hair color has built strong relationships with consumers who are unapologetic about their beauty needs, bold with their hair choicesMane and‘nconstantly changing their styles. Fade Resist has continued to change Tail Repair ‘n Replenish and Detangler Extreme work together to strengthen with the times, providing trusted, state of the art technologies formulated specifically for women of color, empowering them and promote healthy hair growth, moisturizing the hair and scalp while protecting to feel and be confident in who they are, both inside and out. from everyday damage; your curls will speak for themselves!

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The #1 hair color brand designed for women of color has a Nourishing Care conditioner infused with Vitamin E and Learn more store.manentail.com Argan Oil to help protect hair from dryness. Offering the at largest shade palette for women of color, the no drip application provides up to 100% gray coverage, locking in brilliant shine for up to eight weeks of vibrant, rich conditioning color.

CONDITIONING CARE 88

OTC Beauty Magazine October 2021

MOST SHADES

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FA D E RESIST *US women of African Descent haircolor category Latest 52 weeks ending 3.20.21 OTC Beauty Magazine October 2021

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