A full range of gorgeous, 100% human hair lashes that are quick and easy to apply
Securing
Wigs have always been a staple in the African American community. They provide a great deal of versatility for the woman on the go. While there are glueless wigs available, many of your customers will choose to secure their wigs with glue or tape for longer-term wear. Here are a few options to consider.
The History Afro Natural and Multicultural Hair
By Dr. Edward Tony LloneauThe natural Afro hairstyle is not new but is a recycled phenomenon dating back to the time of slavery and continuing to the present day, only in different ways depending on the trends of various times in the history of Afro hair development. In today’s world, the multicultural and natural look relates to the hair of mixed Afro females and the desire to embrace the natural Afro-centric hair rather than alter it. Learn more about it in this month’s Knowledge to Know.
프레스 & 컬 시장의 역사와 미래
에드워드 토니 로뉴
어린이들이 헤어 릴렉스보다 프레스를 받는 비율이 세 배나
많은데도 불구하고 헤어 케어 산업에서 프레스 & 컬 시장이 소외되어 있다는 사실을 아셨습니까? 왜 그럴까요?
지난 달의 기사에서는 프레스 & 컬 시장의 현황에 대해 살펴보았습니다. 이 시장은 규모는 크지만 아직 제조업체들과 전문 화장품 업계의 주목을 받지 못하고 있습니다
Indulge in the long-lasting scalp relief and hydration of the NEW Royal Oils Collection by Head & Shoulders. Developed specifically for black hair by a team of black scientists, this breakthrough lineup provides expertly designed scalp relief and luxuriously moisturized hair for all natural, relaxed, kinky and coily crowns. Learn more on page 12 or visit headandshoulders.com/en-us/the-royal-oilscollection
Great Expectations: The 4 Foundational C’s of the Customer Experience
By Tra WilliamsRemember the old saying that if you never expect anything then you’ll never be disappointed? Well, that might work on blind dates and birthday presents, but in business, expectations are impossible to avoid. For every action that a customer takes, there was an expectation that preceded it. Obviously, customers take action because they believe that action will yield a specific result. Over time, that belief—that something will or won’t happen—is solidified. It discourages or encourages future action. The resulting momentum, for good or bad, reaffirms their belief. Fortunately, if you properly position your business in the minds of your customers, you can mold their expectations in ways that are consistent with the service and value that you provide.
흔한 의사소통 실수 7 가지
그렉 알콘
나중에 후회한 말을 한 적이 있으신가요? 때때로 직원들이나
고객에게 잘못된 말을 불쑥 할 때가 있습니다. 업무 중 발생하는
의사소통 실수를 바로잡기 위한 첫 단계는 먼저 그러한 실수가 무엇인지 파악하는 것입니다. 그렇게 한다면 어리석은 방식이 아니라 현명한 방식으로 말할 수 있을 것입니다. 의도적이지는 않지만 자신도 모르게 저지르게 되는 대표적인 7가지 실수 유형을 소개해 드리겠습니다:
34 Identifying and Mitigating Unconscious Bias in Yourself and in Your Workplace
By Dr. Steve YacovelliHidden or unconscious bias is the preference for or against a person, thing, or group held at an unconscious level. This means you don’t even realize your mind is holding onto this bias of, say, that person on the phone who is speaking English as a second language, or that effeminate man in front of you at the restaurant who isn’t what you were taught as “masculine.” But what specifically are these hidden or unconscious biases, and more importantly how can you start to manage them so you’re making the right decisions in your workplace and our world? Let’s explore.
38 Bolster Your Company’s Culture with 7 Skillsets of No Fail Trust
By Jason O. HarrisEach day you walk into your office, are you giving consideration to what type of culture you are cultivating? Are you and your team of leaders aware that your actions will dictate whether you are cultivating a culture of compliance or a culture of connection, commitment, and community? Daily, you are faced with important decisions, and how you handle those decisions as well as how you interact with your team, will dictate the culture. Your organization’s culture will ultimately determine what kind of experience your customers and clients will have.
Styling Tools Beauty Ambassador Finding the Perfect Blowdryer
By Sara ReudaBronner Bros. International Beauty Show
The Bronner Bros. International Beauty Show returned to Atlanta on August 17-19th with three days of education, creativity and networking opportunities. With new exhibitors and a more curated show floor, the event offered attendees from around the world an exciting and memorable experience! Hype Hair magazine partnered with OTC Beauty Magazine’s vendors, Coty Inc. and Revlon, to showcase their new products at the Hype Hair Salon booth and to wow attendees in the Hype Hair Lounge.
68 Ubiquitous Women’s Expo
The 6th Annual Ubiquitous Women’s Expo returned to Washington, DC for a two-day event. Thousands of attendees flocked to the event. The Expo featured hair, beauty and wellness exhibitors, star-studded entertainment, dynamic workshops, product demonstrations and panel discussions.
Korean
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THE ULTIMATE HYDRATION FOR NATURAL HAIR
ENHANCES CURL DEFINITION
SEALS & RETAINS LONG-LASTING MOISTURE
When people see Black women changing their hairstyles often, many find it perplexing. Wasn’t her hair in braids last week? Now it’s cut short, but tomorrow, her strands will be flowing down her back. And the next day, she may be sporting her natural coils in a teeny weeny afro.
Black women’s hair is as versatile and diverse as the shades of their skin.
What is it about hair that leaves women of color desiring constant change? Everyone’s reasons are different, but one thing is for sure, these women do not like to be defined by their choices in hairstyle. Instead, they accept the freedom to change their look to fit the expression of their moods.
Personally, I’m a fan of experimenting with new styles. I’ve had long, flowing gray tresses one week and red tendrils the next. I love switching it up.
많은 사람들은 흑인 여성이 자신의 헤어스타일을 자주 바꾸는 것을 보면서 당혹스러워 합니다. 지난 주에 한 braid가아니였나? 그녀의
머리가 지금은 짧은 머리지만 내일은 등 아래로 내려와 있을 것 입니다. 그리고 그 다음날 그녀의 머리는 천연 코일을 이용한
The customers who frequent your stores weekly with a new hairdo to match are likely one of the many women who prefer variety in their hairstyling routine. These ladies will be your best customers for sure because they’ll always need new supplies to create their next look. They’ll come in looking for their next wig, extensions or wet products to style their hair to fit their vision.
You can cater to these shoppers by stocking up on styling aids, especially for styling naturally curly hair or straightening natural or synthetic tresses. Check out our Marketplace section to see which products we love. And maintenance products for your favorite wigs and extensions are also a must-have. We share the Top 5 sellers in this category on page 54.
By keeping your frequent shopping, style mavens in mind, you’ll be sure to be a reliable source for these customers and become profitable in helping your shoppers switch it up!
Jessica De Vault Hale EDITOR
아주 작은 afro 헤어 스타일을 하고 있을 것입니다. 흑인 여성들은 그들의 다양한 피부 색조만큼이나 헤어 스타일도 다양합니다. 도대체 머리카락이 무엇이길래 다들 계속 바꾸고 싶어하는 것일까요? 모든 사람들의 이유는 다 다르지만 한가지 확실한 것은 이 여성들은 자신의 헤어스타일로 인해 자신이 정의되는 것을 좋아하지 않습니다. 대신, 그들은 그들의 기분을 표현하기 위해 스타일을 바꾸는 자유를 받아들입니다. 저는 개인적으로 새로운 스타일을 시험하는 것을 즐깁니다. 한주는 회색 땋은 긴 머리를 한 적이 있고, 그 다음 주는 빨간색 덩쿨머리를 했었습니다. 저는 스타일을 자주 바꾸는 것을 좋아합니다. 새로운 헤어 스타일로 매주 당신의 상점을 자주 방문하는 고객은 다양한 헤어 스타일링을 선호하는 많은 여성 중 하나 일 것입니다. 이 분들은 항상 다른 모습을 유지하기 위해서 새로운 상품들을 찾기 때문에 당신의 최고의 고객이 될 것입니다. 여성들은 그들의 눈높이에 맞는 새로운 머리 스타일링을 위해 next wig, extensions 또는 wet product을 찾을 것 입니다. 특히 styling naturally curly hair or straightening natural or synthetic tresses를 교정하기 위해 스타일링 보조제를 구입하는 쇼핑객들을 맞을 것 입니다. 저희의 마켓 플레이스의 섹션에서 원하는 제품을 확인하세요.
좋아하는 wigs and extension을 유지보수하는 제품도 필수품 입니다.
우리는 54 페이지에 Top 5 판매품을 제공합니다. 빈번한 쇼핑 , 스타일 전문가를 마음에 새기면 당신은 고객에게 믿음울 주게 될 것이고, 이는 고객의 변화에 도움이
HEALTHY HAIR STARTS WITH A HEALTHY SCALP
Your customers know the negative effects of dry, itchy scalp. Although she is twice as likely to experience scalp issues, she is half as likely to use anti-dandruff products due to concerns of hairstyle longevity. That’s why we’ve created the ultimate scalp care solution.
INTRODUCING NEW ROYAL OILS COLLECTION
The new Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized.
This unique line of six products is developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists.
*associated with dandruff
TOTAL SCALP CARE TO HONOR EVERY UNIQUELY BEAUTIFUL HAIR TYPE
The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black women’s scalp and hair from one hair wash to the next.
DEVELOPED BY THE ROYAL COUNCIL
Each product in this line-up were perfected by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp*, prevent flakes* and itch and provide long lasting scalp relief.**
*as associated with dandruff **with regular use
RESPECT THE CROWN
Cater to your customer’s textured hair need with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.
ROYAL OILS
MOISTURIZING CO-WASH
Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair. This moisturizing co-wash removes build up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.
ROYAL OILS DEEP MOISTURE MASQUE
Designed to work with the Royal Oils Moisture Boost Shampoo, this hair masque delivers smoothness, moisturization, and conditioning for healthy relaxed or curly hair. It is formulated to seal in scalp moisture, leaving your customer with touchable, soft hair.
ROYAL OILS
DAILY MOISTURE
SCALP CREAM
This light, fastabsorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs.
ROYAL OILS
ROYAL OILS MOISTURE
BOOST SHAMPOO
This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection. It also provides your customer with lightweight, long-lasting hydration without fear of stripping away moisture.
INSTANT SOOTHE SCALP ELIXIR
The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24-hour scalp and itch protection*.
*contains no ethanol
ROYAL OILS MOISTURE RENEWAL CONDITIONER
Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes.
Gold Series is the gold standard in moisture. Created by experts who live your texture, this collection provides deep moisture and strengthens your hair from within. It works better because it’s made better.
While the natural hair movement has not lost steam, many women - natural or relaxed - turn to wigs and weaves. When installed correctly, these items can be great protective styles, preserving the shopper’s real hair as it grows out. But these popular items don’t come without maintenance. There are quite a few products to consider. Here are some of our favorites.
Many people prefer to install their extensions by sewing wefts of hair to their strands. However, a quicker method would be to glue the hair to the scalp instead. Professionals are partial to the Maxi Professional Maximum Hair Weaving Glue. Its dark color helps the glue to dry inconspicuously while providing optimum hold.
Washing your hair can be a challenge when your tresses are braided underneath a weave. That’s why Hairfinity has the Beneath the Weave Scalp Purifying Shampoo. Its unique nozzle allows easy access to the scalp for immediate relief from dryness and itchiness.
Whether you prefer to wear human or synthetic hair, extensions and wigs can become tangled over time. It’s an inevitability that most enthusiasts tackle with ease, with the help of the Bobos Remi Wig & Weave Detangle Spray. Not only does it detangle, but it moisturizes hair, as well.
No one likes the take-down process. This is when the weave is uninstalled, and the braids underneath are undone for cleansing. This can lead to lots of tangles. Thankfully, the African Pride Black Castor Miracle Moisture & Detangling Masque helps soften, condition and free knots in one use.
When its time to remove a wig or extensions glue, not only can the process be messy; but it can be damaging, too. With the Morning Glory Gro-Protect Solutions Hair Protection, you can remove that stubborn glue in a few minutes without destroying your hair in the process.
If you have more than one wig, chances are you have multiple wig heads to work with the WOO Mannequin Head. Your wigs will maintain their shape when placed on a mannequin head for easy storage. This is also a useful tool for maintaining the integrity of the unit.
The ORS Olive Oil FIX-IT Liquifix Spritz Gel combines the power of nourishing Olive Oil, strengthening Castor Oil & Burdock Root Extract, while White Peony helps promote a healthy scalp. Contains a Keratin complex that is more powerful than Panthenol, promotes strong, healthy hair and enhances resilience to styling. This makes this an excellent product for resetting lace fronts and wigs and weaves.
When applying water to the hair and scalp is just not feasible, a dry shampoo is always a great alternative. We’re a fan of the Liv Dry Shampoo Herbal Cleanser. Perfect for cleansing and conditioning hair while it is underneath any wig or weave style.
These days, hair products have to be multifaceted. Customers don’t just want a product that performs one task. We want products that can do a little bit of everything. That’s why we love the African Essence Weave Spray 6 in 1. This spray, conditions, moisturizes, detangles, adds sheen and more.
When adding extensions, some customers will find that their thick and lustrous locks may not blend well with a sparse hairline. Hair thinning near the edges is prevalent but easy to mask with the Toppik Hair Building Fibers. The tiny fibers can be sprayed near the hairline for out-of-this-world results that look stunning and natural.
Wigs and extensions, especially the synthetic variety, can absorb any bad smell from the air; pollen, ragweed, pollution, you name it. But the Isoplus Hair Fresheners can get rid of any foul odor and leave a pleasant scent behind, so your hair is always smelling its best.
This shampoo cleans, deodorizes, conditions and restores human or synthetic hair wigs without stripping its color. The cleanser will flatten waves or frizz up the hair. It also removes oils and provides a natural appearance after use, making it a fantastic option for any wig unit.
The natural Afro hairstyle is not new but is a recycled phenomenon dating back to the time of slavery and continuing to the present day, only in different ways depending on the trends of various times in the history of Afro hair development.
In today’s world, the multicultural and natural look relates to the hair of mixed Afro females and the desire to embrace the natural Afro-centric hair rather than alter it. This also applies to men to a lesser degree.
As an Afro American, it is hard to accept this following truth. This phenomenon dates back to slavery when white slave owners and their overseers were engaging in sexual encounters with slave women. The results were light-skinned children with curly or wavy hair that were in
stark contrast to the natural African, kinky hair and dark skin. As these children grew up, they were generally treated better than other slaves. The multiracial females were even deemed more attractive by the Caucasian, male population and commanded higher prices at slave auctions. Many slaves attempted to alter their hair by straightening it with hot, homemade iron combs or dinner forks. They also used cooking grease or lard for sheen, longevity and to keep hair from scorching. This was the beginning of pressing hair. Ironing wrinkles from clothes and applying this technique to straightening hair was unknown to the slaves in Africa.
Later they discovered that they could relax the hair with lye soap - that was used to wash very soiled clothes - by combing the lather through the hair. Sometimes there were disastrous results of burning scalps, loss of hair and the hair turning red. The burning and hair loss was resolved by accident by rinsing the hair with lemonade or vinegar (neutralizing). Slaves straightened their hair in hopes of mimicking the appearance of
the white masters. The hope was that they’d gain better treatment, like their multiracial counterparts. The results were sometimes negative because this attempt was considered a mockery by the slave owners. During that same time, mashed potatoes and lard were combined with the lye to control the concoction from gravitating to the scalp. This resulted in less burning of the scalp.
Fast forward to the early 1900s, when the pressing comb and related products were developed and popularized by a woman named Annie Malone. She started the first Afro American-owned beauty school chain called Poro College in Chicago, Indianapolis and St. Louis Poro is a West African word meaning organization, dedication and discipline. Malone did not invent the pressing comb but did popularize it in conjunction with her related products line. The actual originator is unknown. She and her husband acquired a wealth of $14 million during their business empire. She was the mentor and the inspiration for Madam C.J. Walker, who improved the pressing comb to be more effective on coarse, kinky hair. Walker was granted a patent for the improvements. Malone and Walker’s mission was to develop and devise improved ways to style female Afro kinky hair with products designed for that purpose. These combs replaced the makeshift methods like thick petrolatum and axle grease to control kinky hair. Walker included the pressing comb in her innovative shampoo press and curl kit. That kit made her the first selfmade female millionaire in America.
Fast forward again to the 1950s, when hair relaxers became popular. This method used highly caustic cream to penetrate and soften the resistant Afro hair, and then physically smoothed it until it was straight. This procedure was first used on men in barbershops and then refined for use on women by Johnson Products of Chicago.
In the late 60s, a “back to basics” movement came about called the Natural (or Afro). This was to allow the hair to grow out in its natural state and then cut it into a neat rounded shape. This style was trendy among both Afro women and men. However, this style was rejected by non-Afro employers because they felt that it was a sign of black activism against the ruling class. Many black women - and some men - were mandated by their bosses to return to their straight look Lack of obedience could lead to job loss. This resulted in lawsuits that went all the way to the Supreme Court. It was eventually ruled that a Black person cannot be discriminated against for wearing their hair in its natural state - no more so than any other culture. This style was replaced in the late 70s with the Curly Perm better known as the Jeri Curl. This style used a mild chemical (cold wave solution) used initially to form a curl on naturally straight hair in reverse. This put a controlled smooth curl or wave in Afro Kinky hair. For the most part, this hairstyle reassembled natural multicultural hair, although that terminology was not used then.
Afro hair is described by several names based on the many styles and ways it can be worn. This is because of the many textures of Afro hair from straight to extremely kinky. No other culture has such a variety of choices. These choices go by several names: the Press & Curl, the Natural or Afro, (in its naturally curly, wavy, kinky state), Curly Perm (chemically induced style on rods) and Relaxed (chemically softened, then combed and smoothed straight). Cornrows and braids that originated in Africa, and dreadlocks that had its origin in the West Indies.
30%, and why the Press & Curl market is ignored by the product industry (but still very much alive in the private sector). This does not mean that the professional and home care business has decreased. It has just shifted in a different direction, due in part to the expanded use of weaves and extensions to Afro women worldwide.
Fast forward this time to the present. Since so many Afro American women do not have traditional Afro-centric hair, the trends now are for products that address this situation that is identified by the terms Multicultural, Transitional, MultiTextured, Curly & Wavy or Mixed Hair. Many of these trends are replacing relaxers and pressing in favor of enhancing the natural texture of the hair. This may be the reason that relaxer products are services are down
You can see and understand the many aspects that are attributed to Afro hair and is the reason why the Afro hair care business accounts for a third of sales of hair care products and professional services in America - even though they are only 12% of the population.
Remember the old phrase that describes a women’s hair as her “crowning glory.” The social and cultural significance of Afro hair should not be underestimated. In my opinion, one of the reasons that black women spend so much time and money on their hair, even though they may not realize it, is that they are reaching back to their ancestral heritage originating from Africa, as well as for social acceptance and self-esteem.
Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.
Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서
Remember the old saying that if you never expect anything then you’ll never be disappointed? Well, that might work on blind dates and birthday presents, but in business, expectations are impossible to avoid. For every action that a customer takes, there was an expectation that preceded it. Obviously, customers take action because they believe that action will yield a specific result. Over time, that belief—that something will or won’t happen—is solidified. It discourages or encourages future action. The resulting momentum, for good or bad, reaffirms their belief. The cycle is then perpetuated and a customer’s loyalty is either lost or gained.
This simple psychological loop is perpetuated by whether your business failed to meet, met or exceeded a customer’s preconceived notions. In short, customer expectations define the customer experience.
Fortunately, if you properly position your business in the minds of your customers, you can mold their expectations in ways that are consistent with the service and value that you provide. There are four foundational elements that define your customers’ expectations. Mastering all four is the key to exceeding your customers’ expectations every time and keeping that customer for life.
1) Culture – Who you are is the key to what you should do and how you should do it.
Every potential customer begins to build a mental profile of your business the moment he becomes aware that it exists. Millions of years of evolution have hardwired us to save mental energy by recognizing patterns that predict the world around us. As a result, your potential customer immediately and unconsciously makes assumptions about what to expect from the culture she observes. Subtle and not so subtle clues convey information and frame the expected tone of your interaction even before your initial contact. The cleanliness of your parking lot, the options on your automated answering service, and the wrinkles and stains on your employees’ uniforms all add to the story that you are already telling.
“기대가 없다면 실망도 없다”는 옛말을 기억하십니까? 글쎄요. 그것은 소개팅이나 생일 선물과 같은 것에 통하겠지만, 사업에서는 기대를 피할 수 없습니다. 고객이 취하는 모든 행동에는 그에 대한 기대가 따릅니다. 고객들이 행동하는 이유는 그 행동이 분명히 특정 결과를 가져올 것이라고 믿기 때문입니다. 시간이 지남에 따라 어떤 일이 일어나거나 일어나지 않을 것이라는 믿음은 확고해졌습니다. 그 믿음은 미래에 대한 행동의 실행을 결정합니다. 그 결과의 모멤텀이 좋을 수도 나쁠 수도 있지만 이로 인해 그들의 믿음을 재확인합니다. 이런 사이클들이 반복되면서 고객의 충성도를 잃거나 얻게됩니다. 이 간단한 심리 반복은 비즈니스에서 사전에 형성된 고객의 기대치를 실망시켰는지, 부응했는지, 혹은 뛰어 넘었는지에 따라 달라집니다. 즉, 고객의 기대는 고객의 경험입니다.
다행스럽게도 당신은 당신의 고객의 입장을 고려해서 서비스와 가치를 제공한다면, 고객의 기대를 다양한 방법으로 충족시킬 수 있습니다.
여기 고객의 기대를 정의하는 네가지 기본 요소가 있습니다. 이 네가지 모두를 마스터 하는 것이 고객의 기대를 항상 능가하고 평생 고객으로 만느는 비결이 될 것입니다.
1) 문화- 당신이 누구이며 어떻게 해야하는지에 대한 열쇠입니다.
모든 잠재 고객은 비즈니스가 존재한다는 사실을 알게되는 순간 비즈니스에 대한 정신적 프로파일을 구축하기 시작합니다. 수백만년의 진화는 우리 주변의 세계를 예측하는 패턴을 인식함으로 정신적 에너지 소모를 줄이고 우리를 더욱 굳건하게 했습니다. 그 결과, 당신의 잠재적 고객은 자신이 관찰한 문화에서 무엇을 기대해야하는지 무의식적으로 즉시 가정합니다. 미묘하고 미묘하지 않은 단서들은 정보를 전달하고 첫인상으로 상호 작용의 예상 톤을 구성합니다. 주차장의 청결도, 자동 응답 서비스 옵션 및 직원 유니폼의 구겨짐과 얼룩 등으로 이미 당신은 고객에게 이야기를 하는 것 입니다.
The story begins with your logo and your branding; they tell their own story. But your messaging and the medium through which it travels also reveal hidden truths about the culture of your business. More often than not, your culture defines your service level but not your messaging. And if the reality of your service falls short of the expectations defined by your messaging, the customer feels duped and is less likely to return.
The key to mastering this element is to maintain consistency between your branding and messaging and the reality of the service that you provide.
2) Credibility – An impressive depth of knowledge is nothing without parallel performance and vice versa. Imagine you are interviewing a potential financial advisor who is vying for your business. He has degrees on his wall behind his mahogany desk along with various certificates showing him to be well-educated. He answers your questions clearly and succinctly without too much industry jargon, and by all accounts, conveys confidence in his abilities and authority over his domain. However, the prospectus for his recommended investments shows below market performance every year for the past 10 years. Would you allow him to invest your precious earnings? Probably not.
Now reverse the scenario. Imagine he has consistently outperformed the market for 10 years, but during the interview he sounds uneducated and is unable to answer questions about why or how that performance was achieved. Would you allow him to invest your precious earnings? Again, probably not.
자기
이야기를 합니다. 그러나 당신의 메세지와 그것들이 전달되는 매체 또한 당신의 사업 문화에 대한 숨겨진 진실을 드러냅니다. 종종 문화는 서비스 수준을 뜻하지만, 당신의 메세지는 문화를 뜻하지 않습니다. 그리고 만약 당신이 고객에게 제공하는 서비스가 로고와 브랜드로 전달하고자 하는 메세지로 정의된 기대치에 미치지 못한다면 고객은 그들이 속았음을 깨닫고 돌아올 가능성이 줄어듭니다.
이 요소를 마스터하는 비결은 당신의 브랜드와 메세지 및 제공하는 서비스 사이에서 일관성을 유지하는 것입니다.
2) 신뢰성- 인상적인 지식의 깊이와 성과가 함께하는 것
한번 당신의 사업과 경쟁하는 잠재적인 금융 상담원을 인터뷰하고 있다고 가정해 봅니다. 그는 mahogany 책상 뒤 벽에 그의 학력을
증명하는 학위와 다양한 자격증이 결려있습니다. 그는 당신의 질문에 너무 많은 업계 전문 용어 없이 명확하고 간결하게 대답하며 자신의 범위에 대한 능력과 권위에 대해 자신감을 표출합니다. 그러나 그의 추천 투자에 대한 상업 투자 설명서는 지난 10년간 매년 시장 실적보다 낮습니다. 그래도 그를 당신의 수입에 투자하게 허락하시겠습니까? 아마 아닐 것입니다.
이제 상황을 반대로 바꿔보겠습니다. 그가 10년동안 꾸준히 실적을 능가했다고 가정해봅시다. 그런데 인터뷰 중에서 그는 교육을 받지 못한 사람처럼 보이고 그 성과가 왜 또는 어떻게 달성되었는지에 대한 질문에 대답 할 수 없다면 이전과 같이 그에게 당신의 수입을 투자하도록 하겠습니까? 역시, 아닐 것입니다.
The point is that your customer makes assumptions about your credibility because of and sometimes in spite of your performance. Knowledge of your industry isn’t enough. Comparably, past performance isn’t enough.
The key to mastering this element is to know why and how, not just one or the other.
3) Capacity – Revenues will not materialize without the infrastructure they require.
Entrepreneurs and business owners are by definition resourceful. Not only have they recognized and seized opportunity, but they have also navigated a complex process. However, once the business is operational, their minds often transition from a focus on opportunity and innovation to a focus on reduction and optimization. Corners are often cut and resources are limited in the name of costs.
Imagine you are looking for a restaurant to host your engagement party. Which restaurant would you choose – A) an understaffed
요점은 고객이 당신의 성과와 상관없이 당신의 신뢰도에 대해 마음대로 추측합니다. 당신의 전문 지식만으로는 그 신뢰를 얻기에는 충분하지 않습니다. 또한 과거 실적만으로도 충분하지 않습니다.
이 요소를 습득하는 비결은 왜 그리고 어떻게 하는 것인지 아는 것입니다. 그 이상도 이하도 아닙니다.
3) 용량- 필요한 인프라가 없다면 수익은 실현되지 않습니다. 사업가나 기업가는 지략이 풍부합니다. 그들은 기회를 인식하고 포착할 뿐만 아니라 복잡한 과정들을 헤쳐 나갔습니다. 그러나 일단 사업이 운영되면 그들은 기회와 혁신을 버리고 축소 및 최적화로 중점을 두는 경우가 종종 있습니다. 매장수를 줄이고 자원에 대한 소비를 제한합니다.
약혼파티를 주최 할 식당을 찾고 있다고 상상해 봅시다. 당신은 어느 식당을 선택하시겠습니까? A) 음식이 항상 풍족하지만 직원이 부족한
BL AC K CA ST OR MI RA CL E
A SIMPLIFIED PROTECTIVE STYLING LINE FOR BRAIDED, WEAVED AND UNDER WIG CARE.
restaurant where the food is always amazing or B) a restaurant with amazing service where the food is always good? Most would choose restaurant B because the quality of your product has nothing to do with your scalability.
How you execute at a smaller level creates the expectations in the minds of customers for your ability to execute at a larger level. Would you actually prefer to earn a few extra dollars if doing so limited the growth of your business? Doubtful. In the end, nothing is more costly than playing it safe.
The key to mastering this element is to realize that preparation actually creates opportunity.
4) Command – Your command over the process should eliminate customer effort.
Customers expect results without effort on their part. After all, why would they pay you if they have to work? But work in this instance isn’t just the service you provide, it is also the effort a customer must exert to yield results. Obviously, if a customer has to call multiple times and talk to multiple people to yield results, your process has failed and you have likely lost that customer’s business. On the contrary, effortless results yields repeat business.
If you haven’t mapped your customer flow, you should do so immediately. If you have, take a look at it and note each time the customer is required to act in any way or left wondering what to do next. Paperwork, phone calls, appointments, hold times and commutes are all work for the customer. You must take command of the process and limit the effort your customer exerts…especially during your very first interaction. Doing so will create the expectation that calling you yields effortless results.
The key to mastering this element is clear communication of a well-defined and effortless process.
The point is, customers choose to frequent businesses that consistently meet or exceed their expectations and they form their expectations before they ever walk in the door or pick up the phone. Your culture, credibility, capacity and command define whether you exceed their expectations and gain a customer for life or fall short and send them to a competitor.
B를 선택할 것입니다. 왜냐하면, 제품의 품질은 공급능력과 아무 관련이 없기 때문입니다.
고객의 기대에 부응할 수 있는 큰 레벨의 경영능력을 갖춘 당신이 더 낮은 레벨에서 경영한다면 어떨까요? 몇 달러 더 벌자고 당신의 사업 성장을 제한하는 경우를 선호하겠습니까? 아닐 것 입니다. 결국, 안전하게 운영하는 것이 더 비싼 대가를 치루게 됩니다.
이 요소를 마스터하는 비결은 준비가 실제로 기회를 창출한다는 것을 깨닫는 것 입니다.
4) 통솔- 작업 과정에 대한 당신의 결정으로 고객의 수고를 줄이거나 제거해야합니다.
고객은 자신의 노력없이 만족하기를 기대합니다. 만약에 고객이
별도의 수고를 해야 한다면 그들이 왜 당신에게 돈을 지불해야 합니까? 이런 사례의 작업은 고객에게 제공하는 서비스 뿐만 아니라
고객의 수고까지 고려해야 합니다. 만약에 고객이 여러차례 전화를 걸고 여러사람과 대화를 해서 만족하는 결과를 얻게 된다면 당신의 작업 과정은 실패했고 고객과의 사업은 모두 잃게 될 것 입니다. 하지만 고객이 노력없이 만족한다면 사업은 수월하게 지속 될 것 입니다.
아직 고객의 관심을 잃지 않았다면 지금 당장 실행 해야합니다. 당신이 어떤식으로든 고객을 위해 행동해야하거나 다음에 무엇을 해야할 지 궁금할 때마다 메모하십시오. 서류 작업, 전화 통화, 약속, 대기 시간 및 통근은 모두 고객을 위한 일 입니다. 당신은 작업 과정들을 지휘해야하고 고객의 노력을 제한해야 합니다. 특히 첫 상호 관계에서는 매우 중요합니다. 그렇게 함으로써 당신에게 전화를 걸면 쉽게 결과를 얻을 수 있다는 기대감을 형성시킵니다.
이 요소를 마스터하는 비결은 뜻이 분명하고 명확한 소통을 통한 쉬운 작업 과정입니다.
요점은 고객들은 지속적으로 기대에 부응하여 그 기대치를 초과하는 비즈니스를 선호하며 그들의 기대치는 전화를 받기 전에, 집에 들어가기 전에 형성되어 있습니다. 당신의 문화, 신뢰도, 역량 및 통솔이 고객의 기대치를 넘어선다면 당신은 평생 고객을 확보하게되지만, 기대치에 미치지 못한다면 경쟁업체에 넘어갈 것입니다.
Tra Williams is a celebrated speaker, business consultant and author of the forthcoming book Feed Your Unicorn. He is a nationally recognized thought leader in small business, franchising, leadership and entrepreneurship. Tra works tirelessly with people, professionals, and organizations to help them define success on their own terms and build the framework required to sustain it. For more information, please visit: www.TraWilliams.com.
티나 윌리암스는 유명한 연사, 사업 컨설턴트 및 곧 발매될 Feed Your Unicorn의 저자입니다. 그는 소기업, 체인점, 리더쉽 및 기업가 정신에서 전국적으로 인정받는 리더입니다. 티라는 사람, 전문가 및 조직과 끊임없이 협력하여 자신의 용어로 성공을 정의하고 이를 유지하는데 필요한 툴을 구축하고 있습니다.
Three fun facts: (1) Studies show that resumes with “white” sounding names (like “Greg”) were 50% more likely to get a callback for an interview by potential employers than a more stereotypically AfricanAmerican sounding names (like “Jamal”), even when the resumes were identical aside from the name. (2) Brunette and redhead women’s salaries are approximately 7% less than their blonde counterparts. And (3) almost 60% of corporate CEOs are over six-foot-tall; a large disproportion compared to the fact that less than 15% of American men are over this height. In a popular, political television show, one character says, “Washington, Jefferson, Lincoln. Tall men make great presidents.”
What do these three factoids have in common? They are examples of what is called “unconscious bias,” and actions taken because of those unconscious or hidden biases. But what specifically are these hidden or unconscious biases, and more importantly how can you start to manage them so you’re making the right decisions in your workplace and our world? Let’s explore …
What is “Unconscious Bias”?
Hidden or unconscious bias is the preference for or against a person, thing, or group held at an unconscious level. This means you don’t even realize your mind is holding onto this bias of, say, that person on the phone who is speaking English as a second language, or that effeminate man in front of you at the restaurant who isn’t what you were taught as “masculine.” In contrast, an overt—or explicit—bias is an attitude or prejudice that one endorses at a conscious level; it’s obvious and blatant.
Research on hidden bias shows that, regardless of the best intentions, most people hold deep-seated resistance to the “difference” of others, whether that difference is defined by evident factors as race, gender, ethnicity, age, or physical characteristics, or more subtle ones such as background, personality type, experiences, or even sexual orientation. But bias can also exist in a positive sense: you may favor your family, your community, and people with whom you feel a connection based on shared characteristics or experiences (like people who work for the same company or went to the same university as you).
These hidden biases aren’t purposely or consciously created; they are products of your brain’s self-generated definition of normal, acceptable
or positive, and they are shaped by many factors: from past experiences to your local or cultural environment, to the influence of social community and the impressions from media. You don’t consciously create these definitions of “normal” versus “different,” “good” versus “bad,” or “acceptable” versus “unacceptable.” In fact, conscious and unconscious biases are often divergent; your hidden biases may exist in spite of our sincere desire to be bias-free and in direct contradiction of the attitudes you believe you have.
Well, we can blame having unconscious bias on our cave-ancestors. Back in the day a cave-person had to quickly decide if the big-furry-sharptoothed-animal at the cave-door was friend or foe; and those quick ascertains of safety were processed in their cave-brains. Science has shown that we receive 11 million bits of information every moment, but we can only consciously process 40 bits of data at any time. How do we manage that 99.9999996% gap? Through our unconscious brains. So, as humans it is perfectly natural for us to create these “cognitive shortcuts” to help us be safe and survive and manage all this data input.
But in 2019 we aren’t cave-folk; and that wiring sometimes goes against what we want our “auto systems” to work for the most part. Think about you at work: do you want your cave-wiring impulsively taking over who you should work with, the feelings you have toward hiring someone, or defining how you act towards a new coworker or customer? No, you don’t. You want to have your conscious brains be prevalent, and that’s not always easy to do. But it’s something you should do.
surprised by how well you accomplished that task. Nice job.” Some would call this a back-handed compliment: a compliment that’s really an insult. The better term for this is a “microinequity.” These are unconscious biases that come to life where people act or say things that “tip the hand” on their respective (most likely unconscious) biases.
Why does it matter for you to identify and mitigate these microinequities in your workplace? For several reasons actually:
• Microinequities are a form of punishment for being different and occur in the context of work without regard to performance or merit.
• Microinequities undermine the effectiveness of the recipient.
• Microinequities take up workplace time and energy and undermine interpersonal trust and relationships.
How Can We Start to Mitigate our Hidden Biases and Limit our “Microinequities”?
So, what do you do about this managing this unconscious, cave-selves?
The first step is accepting that you DO have unconscious bias and become aware of the ones you specifically hold. One of the best ways you can start to explore what unconscious biases you have is through Project Implicit, or the Implicit-Association Test (IAT). The IAT is a free online assessment that will measure the strength of your hidden bias between various groups. Check it out—in a safe and judgement-free way—see what hidden biases you may have. https://implicit.harvard.edu/ implicit/
“Microinequities” & Why They Matter in our Workplace
OK, you’re at work and someone says to you, “For a woman, I’m really
Second, share and discuss the concept of “unconscious bias” with others
in your workplace. Share the Project Implicit website with them. Talk (if you’re comfortable) what the results you had on the site. Encourage coworkers to hold each other accountable when those unconscious biases turn into microinequities.
Third, look at the bigger picture within your workplace. What are the biases that exist within your organization, and how can you start to challenge them. For example, look at your organization’s hiring practices. Does it tend to hire the same types of people or recruit from the same places? Are your marketing messages pretty non-inclusive? Are your customers or clients similar in demographic make-up? Think about your typical business practices and think as a team to ensure your collective unconscious biases aren’t impacting your business success.
So, we all harbor and exhibit unconscious bias to some extent. And that’s OK; that simply means we’re human. But it’s taking that step to identify which biases we have, take steps to “debias” ourselves, share that action with others, and really look at how we do business that is the key to change. Doing this won’t just make your workplace more inclusive and successful, but it will go far to personally build trust between you and others, and that makes the world just a little bit better.
(source: Zauderer, D. (2002). “Workplace Incivility and the Management of Human Capital.” Public Manager, Vol. 31, p.36-43.)
Dr. Steve Yacovelli (“The Gay Leadership Dude”) is Owner & Principal of TopDog Learning Group, LLC, a learning and development, leadership, change management, and diversity and consulting firm based in Orlando, FL, USA, with affiliates across the globe. With over twenty-five years’ experience, Steve is a rare breed that understands the power of using academic theory and applying it to the “real” world for better results. His latest book, Pride Leadership: Strategies for the LGBTQ+ Leader to be the King or Queen of their Jungle came out June 2019. www.topdoglearnign.biz .
마지 그라지아노는 연사이자 작가이며 세계적인 인재 양성 컨설팅 회사이며 Inc. 5000 상을 수상하기도 한 KeenAlignment의 CEO 입니다. 마지는 20년간의 실전 경험을 바탕으로 The Wealth of Talent(재능의 부)라는 저서를 집필하기도 했습니다. 마지의 프로그램을 경험한 사람들은 운영 비용이 8% 감소했으며 순이익은 5.6% 증가했고 총수익은 200%로 증가했습니다. 더 많은 정보를 알아보시려면 www.KeenAlignment.com을 방문해 보세요.
By Jason O. Harris
Each day you walk into your office, are you giving consideration to what type of culture you are cultivating? Are you and your team of leaders aware that your actions will dictate whether you are cultivating a culture of compliance or a culture of connection, commitment, and community?
Daily, you are faced with important decisions, and how you handle those decisions as well as how you interact with your team, will dictate the culture. Your organization’s culture will ultimately determine what kind of experience your customers and clients will have.
If you were to be placed at the helm of a multimillion-dollar Air Force cargo jet or commercial airliner, under stress and other challenges, there is an absolute necessity for cohesiveness, communication, and commitment in order to be the high performance team required to operate these jets. You already have a great team, but is your team ready to handle their job along with the stress of combat? This is where it is critical to have the right skillsets that will enable you and your team to
Trust the Training, Trust the Process and Trust the People.
In order to cultivate cohesiveness, connection, and commitment in these fast-paced, high-performance teams, there are seven critical skillsets that are always present and encouraged. If you or your organization are ready to soar to new heights, take a look at the seven skillsets and decide how you can apply personally and within your organizations.
Professional knowledge is critical, and is the foundation to any highperformance individual and team. When your people are equipped with the professional knowledge essential to their jobs, it makes it easier to empower them and trust them to make decisions when things get challenging. Think about a professional pilot and consider how knowledgeable you want them to be. Would you consider your team trained to have that level of knowledge, to execute their job, when hundreds of lives are on the line?
Situational Awareness (or SA) is the ability to understand and comprehend environmental elements, events, and possible scenarios as it applies to time, space, and the collective comprehension of their possible interpretation. There are multiple types of SA to include individual, team, and organizational SA. In order to make the right decisions at the
right time, it is critical that SA be present. SA has been cited as being fundamental to successful decision making in aviation, healthcare, emergency response and many other high stress environments. The lack of SA, according to scholarly documents, has been a driving factor in accidents attributed to human error. In order to keep your operation performing at its best and being positioned for continued improvement, your people need to have collective SA for any threats that might harm the operations. What kind of training has been put in place that helps to cultivate and reinforce this skillset?
Assertiveness is defined as confident, forceful, self-assured behavior. Further, assertiveness is being self-assured and confident without being aggressive. When it is time to make business decisions and the fate of your organization is on the line, like flying a commercial airliner with hundreds of passengers onboard, it is imperative that your people are trained, ready and willing to speak up and assert their voice to avert a disaster. When the success of your organization is on the line, your people need to be empowered to speak up and assert themselves, appropriately, to ensure the operation continues smoothly and, in many cases, in order for the operation to improve. Can your people trust that the leadership team will be ready to listen and acknowledge when they speak up and assert themselves for the greater good of the organization?
Decision-making is the process and action of making choices, especially important choices, by identifying a decision, gathering information, and assessing alternative possibilities. When you look at decision-making and its application to your environment and how it relates to highperformance teams, you need to be ready and able to make important and significant decisions. Sometimes these decisions will have to be made in very short order, without supervision. In order to make these timesensitive decisions, your people will need to be empowered, knowing that they are prepared and trusted to make decisions that can be very critical to the operation and success of the organization. Consider what you can do to equip, prepare, and empower your people to make the right decision, in a moment’s notice, at the right time.
Communication is defined at the exchange of information or news. When it’s crunch time and critical decisions need to be made, whether in flight at 35,000 feet in the air flying at 600 mph, or when a major deal is on the table for your organization, communication is absolutely essential. When it’s time to make decisions, given the time critical scenario, you want, need and expect your people to communicate. Have your people been empowered and trusted to communicate the critical information at the right time and right place?
Leadership is defined as the act of leading a group of people or an organization. Every organization, especially high performing organizations, need true and authentic leadership. They need leadership that is effective at all levels of execution. Leadership in your teams and organization has to be further defined as the people that influence others to accomplish the team and organizational objectives in a manner that makes the team more cohesive and more committed to each other, the mission at hand, and the organization.
people to be ready and prepared to adapt to many different scenarios. When flying commercial jets across the world, there is likely to be some turbulence and there is likely to be some weather formations along the route. In order to get to the intended destination safely, the crew has to be adaptable to go over, under, and around the turbulence and thunderstorms. Being adaptable can only happen when the people have been empowered.
The next time you walk into your office, you should be clear on the culture you are cultivating! The seven skillsets laid out will support the
Adaptability means being able to adjust to new conditions. When your organization or team is moving at the speed of success, it is imperative that members are adaptable. The organization has to empower its
cultivation of a culture of connection, commitment, and community. When you start to implement these seven skillsets your team will begin to soar to new heights, you and your team will begin to Trust the Training, Trust the Process and Trust the People!
Jason O. Harris is a leadership and trust speaker, consultant, and certified character coach. As a decorated combat veteran, Jason brings unique perspectives gained from his battlefield experience to your organization. Jason’s No Fail Trust™ methodology was crafted from his own harrowing, lifealtering experiences, and conveys the importance of cross-generational communication and mutual trust. Jason enjoys working with organizations and leaders that are no longer willing to settle for cultures of compliance and are ready to build and cultivate cultures of commitment. For more information on Jason O. Harris, please visit: www.JasonOHarris.com.
데이빗 친스키 박사는 건전한 리더쉽 협회(Institute for Leadership Fitness)의 설립자이자 유명 연사이자 The Fit Leader’s Companion: A Down-to-Earth Guide for Sustainable Leadership Success(훌륭한 리더들이 리더쉽을 성공적으로 발휘하기
Any hairstylist knows weight is an important factor when selecting a hair dryer. The stress on shoulders, arms and even hands after countless hours of drying time is not a highlight of the job, to say the least. So, a lightweight blow dryer could be rather appealing to the seasoned stylist. That nifty feature, along with many others, is what makes this Gold ‘N Hot dryer a perfect choice. The Professional 1875-Watt Ionic Ultra-Lightweight Dryer with Tourmaline performs with a whole lot of power but without the heavy burden.
Weighing in at only 10 ounces, this hair dryer gets the job done so you can create gorgeous style after gorgeous style with less strain to your shoulders, arms, and hands. The lightweight design also makes this tool ideal for any stylist who has a traveling agenda. Built with a powerful 1875-watt motor, this styling tool provides a strong and focused airflow to help reduce drying time. After styling seemingly endless hair types and textures, you know not all hair needs the same styling treatment. This dryer has options with multiple settings. To be specific, two speed settings and six heat settings give you the versatility needed for great performance on all kinds of hair. Fashioned with tourmaline conditioning, this technology helps reduce static and frizz. Complete with an ionic generator that helps create beautiful shine and softness. Nothing but smooth sailing with this dryer.
Included with the best lightweight dryer around, are two bonus attachments. These attachments are important for many reasons: they give the hair and scalp some much-needed space, which is particularly nice when using high heat settings to help reduce overheating. And, they help further enhance performance, so you are left with nothing but gorgeous finished styles. The snap-on styling pik attachment helps smooth the hair while directing
the heat. This is especially advantageous when working with long hair to help detangle while styling. The snap-on air concentrator attachment helps create smooth blowouts when paired with a brush, so you can see smooth shine from roots down to the ends. Push the heat into the base of the hair with a low speed to help dry faster and create smoother tips. A little Gold ‘N Hot design secret: you’ll notice our concentrator and pik have holes in them. There is a simple reason: ventilation. The holes in the concentrator help keep the airflow moving, so heat is on the hair for less time helping reduce heat damage for a smoother, glossier finish.
Tip for creating the perfect blowout: Use small sections. This provides better styling control to perfectly style each section of hair to see less frizz and flyaways in finished results. Like they say, the best things in life come with patience! Often times, it’s tempting to simply go full speed and blast the entire head with fast, high heat to try and save time. A beautiful, natural blowout requires work but taking the time to work with small sections while using good brushes and the concentrator attachment is key. You’ll reap the benefits when the finished results are nothing short of gorgeous and require very little to no touch-up work with additional tools like a flat iron. And as we all know, less heat time means less heat damage. Make sure to take the time to create healthier, shinier, and more beautiful locks.
Gold ‘N Hot aims to support stylists with professional products for every step of their process. We provide a wide variety of quality styling tools to add to your collection. The 1875-Watt Ionic Ultra-Lightweight Dryer with Tourmaline is the beginning of creating consistently gorgeous styles. Be sure to check out all the first-rate styling tools we have to help you behind the chair. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.
Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.
Monica Daniely Green is a well-respected entrepreneur, business executive, and philanthropist. She is a true thought leader who has devoted her business start-ups to helping create economic equality among underrepresented populations. A native of Cleveland, Ohio, Monica has been a successful entrepreneur in the hair care industry for over 25 years. Her mission is to accelerate job growth in Northeast Ohio and to “build wealth beyond the chair.” To date, she has created several successful hair care businesses including Unity Styling Studio, so Curly so Kinky so Straight hair salon, H2 Salon, H2 Academy, and the Beauty and Barber Empowerment Center.
Monica’s first salon, Unity Styling Studio, located in Cleveland, Ohio, grossed more than $250,000 in annual sales before it was sold in 1997. Found in 2011, so Curly so Kinky so Straight was a professional fullservice salon specializing in healthy styling techniques for a broad range of hair types. The salon was featured in national and local media outlets including Essence Magazine, Black Sophisticates Hair Care Guide, Sisterto-Sister, Triumph Magazine, Crain’s Cleveland Business, the Cleveland Plain Dealer, and FOX News. So Curly so Kinky so Straight was recognized as one of the top hair care centers in the country. Since opening, the salon experienced a 300-percent growth rate, which is due in large part to the high demand for natural hair services. To further address this demand, Monica transitioned so Curly so Kinky so Straight into the new H2 Salon in 2018. The highly-sought after H2 Salon specializes in natural hair care and provides professional and full service to clients. With a consistent goal to offer the best experience to customers, Monica has developed a complete line of H2 Healthy hair care products. The five-part H2 System is a premium hair therapy and intervention system that includes a state-ofthe-art scalp analysis and 4-part treatment plan with products for clients.
The H2 Salon is a part of Monica’s umbrella organization, the Beauty and Barber Empowerment Center (BBEC) that encompasses an H2 Academy where she serves as CEO and Executive Director. Founded in 2016, BBEC is a nonprofit organization dedicated to being a dynamic networking,
support, and empowerment resource base for the beauty industry. The mission of BBEC is to provide resources and support to facilitate and accelerate the personal, professional, and financial transformation and growth of professionals and aspiring professionals within the beauty industry. BBEC has partnered with the Cleveland Metropolitan School District to provide classes to high school students that lead to a Natural Hair Care License from the Ohio State Cosmetology and Barber Board. The License allows students to be career-ready and work as a hair technician in a beauty/barber salon. The first cohort of eight students from John Adams High School completed studies in June 2019. Sessions are held in the H2 Academy.
The H2 Academy offers a complete immersion in classroom lessons, hands-on training, and workforce development at the site location of 13104 Shaker Square, Cleveland, Ohio 44120. The 8,000 square foot facility includes two floors and three training areas that hold 20-30 people each. Monica’s desire to provide workforce development training to students is an effort to teach the importance of wealth building, particularly in urban communities. She founded the initiative I AM BEAUTY #FOLLOWME; that partners beauty and barber students with industry leaders who serve as mentors.
As a community leader, Monica has developed and hosted several nationally recognized beauty industry conferences and gatherings that provide information and knowledge to industry professionals as well as the public. Events include the Hair Oscars, Annual Cleveland Natural Hair Care Expo, Happy to be Nappy Natural Day, Great Lakes Beauty Expo, B Well/ B Well Ambassador Event, and H2 Healthy Hair, Mind, and Body Expo. As an experienced fund developer, Monica utilized many of these events and other marketing strategies to raise over $3.7 million for her and other nonprofit organizations and businesses.
Monica’s business experience extends beyond the hair care industry to corporate executive as well as nonprofit sales and management roles. Her unique chance to serve as Chief Operating Officer for the 39,000 plus member Word Church in Warrensville Heights, Ohio allowed her to develop several programs and outreach initiatives across the multiple campuses. Corporate sales positions with Pfizer, Inc. and AdvanStar Communications provided Monica the opportunity to manage portfolios exceeding $25 million. These successes led to a solid foundation for understanding the products, services, strategies, and tools needed to ensure a successful business enterprise. These experiences have translated into consulting opportunities inside and outside the beauty industry. Monica
serves as a consultant with The Summit Group, where she works with the L’Oréal Group providing state-of-the-art training to salon owners to help build and solidify the operations of their businesses, as well as teach them how to create jobs, wealth, and a legacy for themselves and their families. Additionally, Monica served as a consultant for six years to the NBA Allstar Weekend, New York, New York. Ever heeding the call to share her vast experiences, she serves as an adjunct professor at Cuyahoga Community College in Cleveland, Ohio, and is the author of “Natural Hair Love Train – The Book.”
An advocate for community and professional service, Monica is a member of the Professional Beauty Association, National Black MBA Association, and Financial Fortitude Planning Committee of the Delta Sigma Theta Sorority, Inc. Past service includes United Way Planning Committee of the United Black Fund of Cleveland, Volunteers of America, Cleveland Bridge Builders, and the Youth Council.
Monica obtained a Bachelor of Arts degree in Communications from Central State University, Wilberforce, Ohio and a Master of Business Administration degree from Myers University. She holds a Managerial Cosmetologist and Instructor License from Davey Pivot Point and a Project Management Certificate from Cleveland State University, Cleveland, Ohio. Monica has also served as a Les Brown Enterprises Platinum Public Speaker. She resides in Cleveland with her husband, Darryl Green and beautiful daughter, Alexandria.
Olive Lee Benson of Boston, Massachusetts, was recognized as a premier hair stylist and an expert in relaxing and straightening hair. Benson was born in Cambridge, Massachusetts, on September 11, 1932, the ninth of t10 children. She attended Cambridge public schools, graduating from Cambridge High and Latin School in 1949. After high school, Benson studied at the Wilfred Academy in Boston, where she received her diploma and certification to practice hairdressing and styling. In later years she continued her professional training and education at Pivot Point (Chicago), Vidal Sasson and Jingles (London, England), Clairol (New York) and Wella (Massachusetts).
In 1959, Benson opened a small storefront beauty shop in north Cambridge, in the neighborhood where she grew up. Her clients, mostly African Americans, were women with extremely curly hair. She offered the most advanced styling and hair treatment techniques. Benson moved her Cambridge salon business to Boston in the 1960s. With the success of her first Boston salon, she moved to two larger locations in Boston’s upscale downtown retail districts, before opening up her largest enterprise in 1997 in Chestnut Hill, Massachusetts, a nearby suburb. Women from a variety of ethnic and racial backgrounds came to Olive’s Beauty Salon to have their curly hair straightened and styled with the most up-to-date fashion.
Following the successful completion of her Hair America examination in
1976, Benson became the designer and coordinator for several industry publications that set seasonal trends for both ethnic and non-ethnic styling. She also became an editorial columnist for Shoptalk Magazine, a national publication for salon professionals. After researching at Soft Sheen, Johnson Products, and other hair care companies, one of Benson’s lifelong dreams was realized in 1996, with the creation and marketing of her own line of hair products. The line known as Universal Textures, included a relaxer for all types of hair texture—which she called a “universal relaxer,” a protein hair conditioner, a shampoo and a leave-in conditioner. Her products were marketed under Universal Textures at her Chestnut Hill salon.
A holder of numerous awards, she received a citation and honor as the first black inducted into the Hall of Renown of the National Cosmetology Association in 1991 and awards from the International Beauty Show from 1991 to 1994. In 1996, she was the first African American to receive a North American Hairstyle Award.
Benson passed away on June 27, 2005 at age 72.
Biography courtesy of The HistoryMakers , a national 501(c)(3) non-profit research and educational institution committed to preserving and making widely accessible the untold personal stories of both well-known and unsung African Americans.
, Celebrity Hair stylist and Show Producer
Hair stylist James Harris was born on October 20, 1948, in Boston, Massachusetts, to Emma J. JonesHarris, a supervisor for the Boston City Hospitals, and Grover Harris, owner of a demolition and trucking company. His aunt was a hairdresser and his uncle was a barber. By the time Harris was twelve years old, he knew that he wanted to become a hair stylist. Harris attended the Newman Preparatory School High School for Boys in Boston, Massachusetts. He and a friend purchased wigs wholesale and sold them while in high school, and at the age of eighteen, Harris had his first paying client.
After graduating from high school in 1967, Harris started a career as a hair stylist. He toured the United States with Summit Labs, an African American hair care manufacturing company. In 1972, Harris was a member of the first African American team to win an International Beauty Show. Harris earned a degree from La Newton School of Beauty in Roxbury, Massachusetts, developed products with Revlon and opened his first salon, the Libra Studio, in Mattapan, Massachusetts, all in 1974. In efforts to revolutionize the hair industry, Harris established the Hairmetrics hair care training center with stylist Olive Benson that same year. Hairmetrics was the first advanced hair training center in the world. Shortly after the opening of Hairmetrics, Harris sold his Boston salon and moved to New York in 1977 to become the styles director for Soul Scissors, the country’s first black salon chain. In 1980, Harris helped create Shear Energy, an advanced hair designing system for excessively curly hair. That
next year, he started working with Glemby International Beauty Salons as president of the Black Hair Is line. In 1991, Harris became the first African American male member of Intercoiffure, an organization of elite hair stylists and salon owners. He stayed at Glemby International Beauty Salons until 1997, when he opened the Mahogany Door Beauty Center & Spa in Harlem. After three years, he left the salon and started working at L’Oreal in a variety of capacities. He remained with L’Oreal until 2007, when he decided to return to the salon industry and established the James Harris Salon in Boston and New York.
Harris is the founder of the African American stylists’ organization,
Hair Fashion Group. He participated in fashion shows in South Africa, Cote d’Ivoire, France, Italy, Spain, Brazil and other countries. He has collaborated with celebrities such as Diana Ross, Tyra Banks, Nancy Wilson and Patti LaBelle as well as designers Patrick Kelly, Betsey Johnson and Gucci.
Biography courtesy of The HistoryMakers , a national 501(c)(3) non-profit research and educational institution committed to preserving and making widely accessible the untold personal stories of both well-known and unsung African Americans.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
Wigs and Weaves will never go out of style! But that doesn’t mean that customers aren’t always looking for new products to try out, along with their tried-andtrue favorites. Keeping stock of each ensures your shoppers remain happy and will keep coming back for more. Unsure of what to purchase? Here are five hot-selling Kid’s products available through Jinny Beauty Supply.
Bonfi Natural Oil Free Wig Shine
BF48T
Bonfi Natural Oil Free Wig Shine contains a unique light complex of ingredients. It also decreases inner fiber friction to ease combing and minimize breakage during the wig’s dry stages. The result is sparkling, shimmering shine!
Highlights
• Perfect for human or synthetic wigs
• Imparts incredible shine
• Formulated with Vitamin E and UV Protector
2
Professional Hair Labs Ghost Bond PHLGB
When customers want a bond that won’t let go, this is the adhesive that they use. Perfect for oily scalps, high humidity and heavy perspires - Ghost Bond doesn’t let go of your wig until you’re ready!
4
Salon Pro 30 Sec Moroccan Argan Oil Weave Wonder Wrap UB8636
When wearing a bonded style, you run the risk of the glue damaging your hair. That’s where the Salon Pro Moroccan Argan Oil Weave Wonder Wrap comes in. This product provides a protective barrier between the hair and glue. It also repairs and revitalizes the hair to prevent hair loss and itchy scalps.
5
3
ON Organic Natural Premium Oil Free Weave & Wig Shine Mist
RRC7005
On Organic Natural Premium Oil-Free Silky Shine Mist is ideal for human and synthetic weaves and wigs. The collection of mists are made specifically for Remi Hair, Lace Wig and all types of premium weaves, wigs and natural hair. The spray instantly gives hair new luster and helps repair damaged, dulled and frizzy hair. Great for relaxed, color-treated braids, weaves and wigs.
Walker Tape Lace Front Hair System Tape
WTLFS1
The Lace Front Support Tape is famous for its dull finish and secure hold. It is odorless and bacteria-resistant and lifts easily, minimizing damage to delicate lace systems. The liner is blue, but the actual tape is clear. When applied correctly, the maximum wear can last as long as 2 to 4 weeks.
Wigs have always been a staple in the African American community. They provide a great deal of versatility for the woman on the go. If you want to change your look, it’s as easy as braiding your hair down and popping on a wig unit. These days, however, wigs are looking more real than ever, thanks to lace-front innovations.
While there are glueless wigs available, many of your customers will choose to secure their wig with glue or tape for longer-term wear. There are different types of adhesives to choose from, depending on your needs. There are also different methods to consider for removal. Customers should never attempt to pull the wig off without loosening the adhesive.
When it comes to easy application and removal, here are a few customer favorites.
Hair Spray and Gel
The Got2be Glued Blasting Freeze Spray and Glued Gels has long been a must-have in every wig wearer’s collection.
The Selling Point: The Got2be gels and spray offer an impressive hold that can keep a lace front in place for up to several days. These inexpensive products will always be an easy option for customers.
Removal: For gels like Got2be, saturating the adhesive with water will typically do the trick. The adhesion can be undone when exposed to water. That means no ruined hairlines or damaged edges. But for stronger bonding products, it’ll be best to use an item that is made to dissolve the adhesive without damaging your skin.
If extreme hold and long wear are what you seek, then the Pro Hair Labs Ghost Bond
XL is your best bet. This is the perfect option for those hot, summer days where excessive moisture near the hairline is a concern.
The Selling Point: It’s waterproof capabilities, and moisture control makes it a premium choice for those
dealing with high temperatures or oily scalps. This powerful glue can last for as long as 2 weeks, depending on your activity.
Removal: Ghost Buster Adhesive Remover is also a fan favorite, as it’s formulated to remove adhesive without leaving a greasy residue behind. If you intend to reapply an adhesive again, this is an important selling point, as added moisture or residue can interfere with future adhesion to the skin.
For the ultimate hold, Walker Tape Ultra Hold Glue is the gold standard.
Selling Point: This acrylic-based adhesive dries clear for an inconspicuous finish and can last for up to 3 to 5 weeks. Best of all, it removes easily and has a relatively quick clean up.
Removal: Walker Tape’s C-22 Solvent is an excellent choice to consider. It’s gentle enough for the skin but strong enough to break down adhesives. Best of all, this fast-acting formula rinses out easily with soap and water.
The Bronner Bros. International Beauty Show returned to Atlanta on August 17-19th with three days of education, creativity and networking opportunities. With new exhibitors and a more curated show floor, the event offered attendees from around the world an exciting and memorable experience! Hype Hair magazine partnered with OTC Beauty Magazine’s vendors, Coty Inc. and Revlon, to showcase their new products at the Hype Hair Salon booth and to wow attendees in the Hype Hair Lounge.
• FASTER & EASIER APPLICATIONS
• NO SPECIAL TOOLS NEEDED (FOR EXTENSIONS)
• STAYS ON LONGER & STRONGER (THAN OTHER COMPETING PRODUCTS)
• DRIES FAST & CLEAR • WATER & OIL RESISTANT
• IN ALUMINUM TUBES FOR INDEFINITE SHELF LIFE
• NEW DISPLAY BOX
The 6th Annual Ubiquitous Women’s Expo returned to Washington, DC for a two-day event. Thousands of attendees flocked to the event. The Expo featured hair, beauty and wellness exhibitors, star-studded entertainment, dynamic workshops, product demonstrations and panel discussions.
Attendees eagerly walked into the Ubiquitous Expo.
Since its 1931 patent date, the corded Andis Master Clipper has become a fixture in barbershops across America and even internationally. Since then, advancements in technology have enabled the next evolution of the Master Clipper – now with cordless freedom! The new Master Cordless Lithium-Ion Clipper features the same classic cutting precision, look and feel as the original but with state-of-the-art technology and less weight. Create flawless fades and clean tapers with the high-performance rotary motor and carbon-steel blade that adjusts from size 000 to 1.
The motors between the two Master clippers are different, so let me explain why the new cordless version provides the same results in reference to fading. The magnetic motor in the original corded Master runs at 14,000 spm, which allows it to rapidly fade hair smoother than other clippers with a slower blade speed. Half of those blade strokes have the torque to actually cut each hair strand. The rotary motor in the Master Cordless Li runs at 7,200 spm, however, unlike magnetic motor clippers, both strokes of the cutter blade (left & right), have the torque needed to cut hair. This allows the new cordless Master Cordless Li the ability to cut through thick hair while matching the fading quality of the original Master. Plus, Andis’ Constant Speed Technology ensures that the Master Cordless Li will deliver continual, high-speed blade performance without dragging or stalling on any hair type – wet or dry.
You can achieve 90 minutes of cordless run time without slowing down, thanks to a powerful lithium-ion battery, and still use the cord for reliable flexibility behind the chair. The durable, unbreakable aluminum housing will give you years of dependable styling and the premium charging stand ensure safe storage after charging.
For those of you that love the corded Master, the new cordless version provides extra benefits to help increase productivity for busy clipper cutters. Not only do you have the ability to cut hair anywhere, but less time is spent detangling cords from other tools or unraveling clipper cords from your barber chair. These small gains all add up to get more clients in and out of your chair faster and with the same great results they’ve come to expect.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
*Women of African Descent
Wig-wearing consumers are taking over OTC sales. To calculate the multi-billion-dollar industry, one would have to estimate it in bits and pieces. Consumers and stylists purchase loose hair in switches and swatches to create a custom wig or a customized weave. Natural styling is also supported by packets of hair that is made to resemble various African textures. Some consumers are addicted to versatility. Others are trapped by hair loss or thinning. Many others may be attracted remedying a bad hair day.
Consumers seem to get involved with weaves, attachments or half wigs initially. Less expensive, less committed weave styling may be the entry-level portal. Once committed, consumers pay dearly to be able to obtain the most natural look and feel—Human Hair. They seek virgin or unprocessed hair that can be colored, curled and conditioned to last. It takes time and money to maintain and manage artificial hair—whether human or synthetic. Those who prefer the manageability and movement of human hair will invest in higher grades of hair from Asia, India, Indonesia or Brazil. Synthetic shoppers are seeking a more disposable solution. While it is hard to detect the difference between human and synthetic hair, the beauty of synthetic hair is that it’s ready to go. The style is permanent even if the durability of the fiber is not. For every one human hair purchase, a consumer could purchase three to five different synthetic wigs.
Consumers purchase a wide array of ancillary products in bits and pieces. Products used to refurbish, revitalize or restructure a wig or a weave style must be available. Then, the styling, cleansing and nurturing of the store-bought hair add up to the multi-billion-dollar industry.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.
New exhibitors and a series of seminars from key industry speakers will delve into the region’s second-largest category for the beauty and personal care industry
The haircare category in Latin America reached $12 billion in sales and grew by 8% in 2018, according to Euromonitor. This September, in-cosmetics Latin America - the continent’s leading event for personal care ingredients – providing beauty brands with all the tools needed to develop novel hair care products that capitalise on the latest global trends.
One key trend influencing the market is the movement towards natural ingredients and ‘clean’ beauty. Latin American consumers are increasingly favouring sulphate free, parabens free, silicone free or petrolatum free products as they look to maintain hair health through less harsh haircare formulas. This is noticeable across the whole region, including Chile where “no salt” products have emerged as having mass appeal, and in Peru where natural ingredients such as argan oil, coconut milk, cocoa butter and rosemary are popular with consumers.
As the second-largest beauty and personal care category in terms of value sales in Latin America, and with the sector expected to continue its growth trajectory, this year’s show will place a focus on highlighting everything the haircare sector has to offer. 60% of all confirmed exhibitors are set to display active and functional ingredients that can be applied to haircare formulations, for everything from colouring and conditioning to styling. And, with 90% of the top 20 global ingredients suppliers and a host of brand-new exhibitors complementing a premier lineup of educational seminars and presentations, there is something for all R&D professionals at this year’s show.
to chemical processing such as bleaching, colouring and relaxing.
Revealing a new breakthrough to reverse hair greying, Victória Esteves of Givaudan Active Beauty LATAM will present the company’s Darkenyl™ ingredient and discuss how users can activate bulge stem cells to enable the production of new melanocytes and reactivate the entire melanogenesis pathway.
Elsewhere in the Market Trends Theatre, Elton Morimitsu, Senior Analyst at Euromonitor International, will give an overview of haircare in Latin America and the future trends and opportunities. He will share his thoughts on what’s driving current consumer behaviour and the key opportunities for boosting growth in the future.
Furthering the learning opportunities when it comes to haircare, the Technical Workshops will feature a session on the scalp microbiome, including the new opportunities in hair formulations. Physician Dermatologist and Hair Transplant Surgeon, Leila David Bloch, will reveal specific active ingredients, such as derivatives or postbiotics, that have emerged to treat the microbiome and deliver beneficial bacteria to the scalp.
Finally, recognising the importance of haircare in the Latin American beauty and personal care industry, this year’s Spotlight On area will focus on haircare as one of its three key topics. The area will help attendees source and test ingredients that provide tangible benefits to the effectiveness of haircare and styling formulations.
To help visitors stay abreast of the latest industry trends and innovations in haircare, an education programme packed with opportunities for learning will return to in-cosmetics Latin America in 2019.
Sigfredo Gonzalez, Global Applications Development Leader –Personal Care at Momentive Performance Materials, will present a Technical Seminar on LEAPlex Granules: Bond-building agent for damaged hair. He will share key research that reveals how the granules can penetrate the hair shaft to increase wet elasticity and fortify hair, restoring a significant level of hair strength lost
in-cosmetics Latin America Event Director, Daniel Zanetti, commented: “Hair is integral to the identity of Latin Americans, and this is directly reflected in the market statistics. With this sector of the industry only set to grow, it’s important that in-cosmetics Latin America gives visitors truly unparalleled insight into the future of the category, whether that be by meeting the best suppliers with the most innovative new haircare ingredients, or hearing from industry-leading speakers as they discuss the challenges and opportunities for the future.”
For more information and to receive the latest updates, please visit https://latinamerica.in-cosmetics.com/register
The battle of the brands returns to the show this year
Widely regarded as the MasterChef of the cosmetics world, the Formulation Challenge will return to in-cosmetics North America this October, putting the region’s leading cosmetic and contract manufacturers to the test in a battle to create the most on-trend product from start to finish in just 90 minutes.
Held in the Formulation Lab, six teams made up of four R&D professionals and two marketers will demonstrate their expertise in the lab by developing both innovative and marketable cosmetic and personal care products. The teams will be armed with a product brief and a mystery box of ingredients, many of which will be launched at the show, giving the teams an exclusive opportunity to test them in their formulations. This year’s highly anticipated Formulation Challenge will be set by new technical advisor, Mark Chandler, who will be joined by returning judge Sarah Jindal of Mintel on the day to help choose the winning team.
be very high. I’m incredibly excited to see what the teams come up with this year! Going against the clock to beat their real-life competitors makes it a high-pressure challenge for everyone involved, but it’s an interesting and light-hearted opportunity to see world-class chemists and marketers working together on all aspects of the new product development process.”
Commenting on this year’s challenge, event director Daniel Zanetti added: “Innovative formulations are at the heart of the cosmetics and beauty industry, and it’s fun competitions like the Formulation Challenge that show the true ingenuity of some of our most-loved brands and their exceptionally talented new product development teams. With novel new ingredients included in the mystery box, the challenge is a real feat of creativity and imagination. It’s important to us at in-cosmetics North America to recognize and celebrate the forward-thinking professionals that inspire their peers and the next generation of formulators, and so we can’t wait to see who takes home the trophy this October!”
The who’s who of the beauty and personal care industry are encouraged to apply by September 6 to take part in the challenge. Last year’s contenders included Colgate-Palmolive, Estée Lauder, Unilever, Shiseido, Johnson and Johnson and Swiss American CDMO. In 2018, Shiseido wowed the judges with their technical prowess and compelling marketing story, with Unilever holding second place for the third consecutive year – demonstrating the team’s ability to consistently innovate, collaborate and develop new products under pressure.
Sarah Jindal, Senior Global Analyst, Innovation and Insights –Beauty and Personal Care, Mintel, said: “If last year is anything to go by, then the standards for the 2019 Formulation Challenge will
The Formulation Challenge will take place at in-cosmetics North America on the opening day of the show (October 23) from 3.455.15pm. Attendees at this year’s in-cosmetics North America are invited to watch the action unfold live at the show, or on the incosmetics Group Facebook page, and find out who will win this year’s highly coveted title.
in-cosmetics North America takes place at the Javits Center in New York from 23-24 October 2019. For more information, please visit http://northamerica.in-cosmetics.com
Over 60 new exhibitors join the line-up, revealing a wealth of innovation
Registration is now open for in-cosmetics Asia – the leading event in the Asia Pacific region for personal care ingredients. Contributing to more than 37% of the global personal care market – in what is the second-largest economy in the world – the APAC region has firmly established itself as a centre of innovation in the cosmetics sector, standing toe-for-toe with its global counterparts. It is against this backdrop that in-cosmetics Asia returns to deliver comprehensive, cost-effective business and networking opportunities for the regional personal care community.
Reflecting the wealth of innovation emerging in the region’s beauty market, this year’s event is set to welcome more than 60 new exhibitors who will join over 530 companies expected to participate – including 95% of the world’s top suppliers of personal care ingredients.
Among the new exhibitors heading to Bangkok from 5-7 November, will be Malaysia’s leading oleochemicals and chemical suppliers, Echo Chem SDN BHD. They will be joined by Hainan Zhongxin Chemical Co., Ltd, leading Chinese manufacturer and distributor of nutritional products and chemicals including collagens and plant proteins; Orchidia Fragrances, who will showcase its fragrances and botanical extracts for personal care products, and manufacturers of performance chemicals from Japan, Sanyo Chemical.
Seeking the latest ingredient innovations, more than 12,000 personal care professionals including R&D specialists, formulators, chemists, marketers and indie brand owners will come together to celebrate the 12th edition of in-cosmetics Asia. Designed not only for those who source raw materials, the event is a must for those who use distributors and agencies to gain an unrivalled overview of how the industry is evolving, and to identify what solutions are available for their business needs – aligning the micro-trend and the macro consumer need.
Backed up by key market insights from world-renowned research agencies such as Mintel, Euromonitor and Kline, the comprehensive Marketing Trends & Regulations programme will address the defining industry trends for professionals from all aspects of the new product development process. Confirmed topics include; premiumisation in beauty presented by Euromonitor; K-Beauty market trends presented by the Korea Cosmetics Industry Institute (KCII); and native beauty products in Australia, New Zealand and the Pacific Islands presented by Nature’s Blueprint.
According to Euromonitor International, the APAC region currently holds 32% of the global beauty and personal care marketplace with an expected CAGR growth of 6.7% to 2024. With China, South Korea and Japan emerging as the countries with the highest potential to launch innovative new products, coupled with China accounting for the region’s largest market value, it’s clear that J-beauty and C-Beauty are hot on the heels of the K-Beauty wave. Helping attendees discover the region’s most innovative beauty products, market research company Mintel will deliver three daily presentations in the show’s popular Innovation Zone. These will offer insights on the ingredients used and what makes them the best performing products of 2019.
Attendees can also hear directly from ingredients suppliers during a series of Technical Seminars that will explore new ingredients, technical claims and formulation techniques. Dedicated to showcasing products at the forefront of the hottest trends influencing the Asia Pacific personal care market, the Spotlight On area, sponsored by Connell, will also return focusing on Clean Beauty, Transforming Formulations and Suncare. Highlighting innovative ingredients relevant for each trend, the area will provide technical information on and insights into formulated products, which attendees can also try and test for themselves.
Tapping into some of these trends and highlighting new products and inspiration for the next generation of NPD, the Innovation Zone will showcase the industry’s newest products – all launched within the eight months prior to the show. Located at the heart of the show, the popular Innovation Zone will also play host to this year’s in-cosmetics Asia Awards. Recognising the most inspirational
and exciting cosmetic ingredients, they reward the best functional and active ingredients, with the winners announced live on the show floor.
There’s also an opportunity for attendees to gain handson experience at the Formulation Lab which will offer twelve interactive training sessions for current and emerging formulators.
Visitors can delve into the latest end-to-end solutions, from sourcing ingredients to learning about certification and regulation, at a brand-new area of the show set to launch this year. Once a niche sector, Halal cosmetics has enjoyed a surge in popularity, with a 15% increase predicted year-on-year, amid growing consumer demand for halal-certified products and ingredients. In recognition of this, in-cosmetics Asia will launch a Halal Cosmetics Zone for 2019 providing R&D professionals with a dedicated area that highlights certified halal materials, ingredients and technologies, from exhibitors such as Mibelle AG Biochemistry, HUNKA and DSM Nutritional Products Personal Care, and more.
Attendees can also find inspiration by sampling halal-certified materials and ingredients in the Halal Cosmetics Zone Test and Try area, while the zone’s open Discovery Theatre will provide insights
during a series of free-to-attend presentations. Presentations will be delivered by key speakers including Ir. Muti Arintawati, Vice Director for The Assessment Institute for Food, Drug and Cosmetic, The Indonesian Council of Ulama, who will explore the halal requirements for cosmetics; and Dewi Rijah Sari, Executive Chairman of Indonesia International Cosmetic Association (IICA), who will share insight on the evolution of Indonesian halal regulations and what implications this has for cosmetics businesses.
Commenting on this year’s exhibition, event director Sarah Gibson said: “Welcoming so many new exhibitors for the 2019 edition is a reflection of both the market’s exceptional growth and the show’s reputation within the region. From meeting global ingredient suppliers to discovering new innovations, attending hands-on formulation training or finding green and natural ingredients at the Spotlight On area, there are so many opportunities for visitors and exhibitors this year.”
in-cosmetics Asia will take place at the Bangkok International Trade & Exhibition Centre (BITEC), Asia’s premier exhibition and convention centre from 5-7 November 2019. Registration is now open, please visit https://asia.in-cosmetics.com/register
For more information, please visit https://asia.in-cosmetics.com/
The best in the industry will showcase their talents in hopes of becoming an official Social Media Ambassador
STURTEVANT, WISCONSIN (Aug 20, 2019) – Andis Company is now accepting entries for its 2019-2020 #AndisNation Ambassador Team. This program — open to all men’s grooming experts — gives the top up-and-coming barbers, stylists and cosmetologists in the United States the chance to represent the brand they love via social media.
Those selected will receive high-quality Andis tools, including exclusive product launches to review and share on social media. Ambassadors will be among the first to know about companywide initiatives as well as test new innovations and products before they hit shelves.
“Andis is looking forward to discovering and elevating barbers who are not only masters of their craft but are passionate about the world-class tools Andis produces,” said Bruce Bock, Senior Manager of Corporate Communications for Andis. “We are eager to grow and develop the next generation of barbering talent through the #AndisNation program!”
Involvement in the ambassador program will consist of publishing original social media content sharing exclusive tips and looks featuring Andis company product and amplify brand-wide
initiatives.
Ambassadors’ posts will be also be shared across official Andis social media accounts to millions of passionate fans. Throughout the program, ambassadors will have the opportunity to assist Andis Company educators at local classes, trade shows and other events –– giving them unparalleled experiences as well as personal access to the leaders in men’s grooming.
To enter, applicants must complete a short application and submit a photo of their best work in the shop or salon at bit.ly/ AndisNation2020 by Friday, September 6th at 11:59pm CST.
About Andis® Company
Andis® Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair.
The company’s products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit www.andis.com.
NEW YORK, Sept. 10, 2019 /PRNewswire/ -- L’Oréal Paris, the #1 global beauty brand, proudly announces actress, activist and humanitarian, Viola Davis as the brand’s newest spokeswoman. In her new role, the 54-year-old joins an esteemed roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, in representing the brand. The appointment builds on the brand’s mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere.
“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal,” says Viola Davis.
Making her brand debut at an event in New York City yesterday, Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month.
Viola spent most of her early life on stage, honing her craft with a theater degree from Rhode Island College followed by four years at Julliard. Since then, she has been paving her way for over 30 years, with powerful performances on Broadway, in film, and on television. Today, an acclaimed actress and the first black actor to do so, Viola has won the “Triple Crown” of acting, which includes an Academy Award, an Emmy Award, and a Tony Award. Recently nominated for her sixth Emmy Award, the sixth and final season of her hit show How to Get Away with Murder premieres later this month.
elevate our core message, ‘Because I’m Worth It’.”
She devotes her time off-screen to her family and is an ardent activist. Viola is recognized internationally for her support of human rights and equal rights for women and women of color. Together with her husband, Julius Tennon, Viola founded JuVee Productions, which develops and produces independent film, television, VR and digital content across all spaces of narrative entertainment, with an emphasis on diverse and inclusive storytelling. Additionally, her empowering public speaking engagements serve as inspiration to people everywhere.
Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris shares, “We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa. com or follow on Instagram (@LOrealMakeup, @LOrealHair, @ LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@ LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@ LOrealParisUSA).
The creator of the fastest growing brand for natural-textured hair shares the story behind the brand
Stone Mountain, GA – Meet Dwan Vine White, intrapreneur and the creative force and architect behind Aunt Jackie’s Curls & Coils, the brand that IRI (the industry’s data authority) reveals, since 2018, has been the fastest growing brand for natural curls, coils and waves in the multi-cultural hair care segment.
As Vice-President of Global Marketing and Product Development at House of Cheatham White’s marketing and branding expertise, along with her personal hair journey led her to conceptualize and launch Aunt Jackie’s. White, who has been in the multi-cultural hair care industry for 17 years has developed and launched over 200 products throughout her career, under notable brands including the long-standing, Africa’s Best. She notes, “For so long there just weren’t options for women to manage their naturaltexture. Social media introduced us to women documenting their ‘chemical to natural’ hair journeys for the world to see. This sharing of regimens and homemade, cocktailed products and styling techniques sparked the natural hair movement, which wonderfully disrupted everything.” White continues, “The big hair product brands either underestimated or ignored what was happening, believing that the attention on natural-textured hair was a trend, when instead, it was a rapidly accelerating movement.” White reveals that she wanted to transition from chemically relaxed hair to natural texture. Exploring the new culture of “Naturalistas,” she began to extensively examine the phenomenon. “I conducted lots of consumer research, trying to better understand the concerns of the texture community, finding out what they like, don’t like, wish they had, and how much they were willing to pay for what they wanted. I also became a serious YouTube voyeur, watching what the influencers were saying, using, and teaching their followers about hair care.”
6 collections. “Each collection represents a different ingredient story with therapies that help solve major problems across the textured-hair spectrum.
Since its launch, Aunt Jackie’s has been sold globally in mass, drug, grocery, and beauty supply stores. White attributes performance, price, and crafting the consumer journey with the success of the brand. “The products are formulated to truly deliver on their promise, while branding focuses on uniting curlies and coilies around getting their texture needs met without breaking their wallet.” According to White, there was misalignment in what consumers could realistically afford to pay for products they want and what is available in retail. “The reality is that if ladies pay top dollar on a regular basis for hair care, eventually they’ll start looking for alternatives to free up their money for other things. The price is at a sweet spot – premium quality, but inexpensive enough for repeat purchases.” Aunt Jackie’s uses social media, expos and hair shows, and unique events to make everything about the brand highly informative and engaging for everyone within the texture community. The brand encourages women (and men) to enjoy their life experiences, while letting Aunt Jackie’s take care of their hair.” As for the brand name, smiling, she notes, “No, I don’t have an aunt named Jackie. I wanted the brand to have a personality, representing that kitchen beautician who cocktails natural ingredients in search of perfect, healthy hair blends. We either have, know of, or are an Aunt Jackie.”
Aunt Jackie’s Curls & Coils can be found in different varieties and sizes at your neighborhood beauty supply stores.
White could relate to the intelligence she gathered, as she was just like the women she interviewed. “Going through the transition journey with other women gave me an awesome vantage point,” says White. “I cut off my chemically-straightened hair and started growing out my natural texture. I wanted to experience, in the way that others were, the day-to-day issues of managing coily hair.” White notes that like others along the journey, so many products fell short of her expectations. “That disappointment allowed me to be very specific with my product development team about what I wanted and expected from a product.” Between her personal experience, the insights she collected after interviewing over 1,000 women, and all that she learned from the hundreds of natural hair influencer videos she watched, in 2012, White incorporated those elements into a formula development and brand strategy, and launched Aunt Jackie’s Curls & Coils, a line of moisture-intensive hair therapies specifically for natural-textured curls, coils, kinks, and waves. To date, there are 30 Aunt Jackie’s products across
House of Cheatham is a privately held company, established in 1924 as a personal care and grooming products manufacturer. Its portfolio includes 11 brands of hair and skin care products sold in over 30 countries. Dwan Vine White is a marketing professional and brand architect & curator, with 17 years of experience in the ethnic & multi-cultural hair care industry, currently serving as Cheatham’s Vice President of Global Marketing & Product Development. She’s a graduate of Florida Memorial University in Miami, FL (BS) and Florida Atlantic University in Boca Raton, FL (MA). She is a member of the CMO Council, American Marketing Association, Association of National Advertisers, Sigma Gamma Rho Sorority, and a regular guest contributor to Sophisticates Hairstyle Guide and Sophisticates Black Hair magazines. In 2017, she was named among the 2018 “33 Headliners of the Year” by Sophisticates Black Hair Magazine.
COLOR LOCKED IN EVERY STRAND TWO NEW VIBRANT COLORS!
Our protein infused, Vivid Color is expertly formulated for dark hair to last, offering brilliant permanent color.
Amsterdam, the Netherlands - Royal Philips (NYSE: PHG, AEX: PHIA), today released the findings of its fifth annual Philips Global Beauty Index, surveying over 12,000 women from 12 different countries. The extensive international study [1] explores the attitudes and perceptions of women from around the globe, to uncover how they define beauty, the role it plays in their lives and how the industry is supporting them.
This year, Philips gazed into the future, examining the evolution of beauty routines globally and the important role that technology and personalization are set to play. The findings reveal the developments women are most excited to see, in addition to how perceptions of beauty are being redefined. It further shows how technology is helping women to make more informed choices about products, influencing where, how and when women are getting their beauty knowledge.
“This year marks our fifth annual Global Beauty Index, which is very exciting. Having five years of results to compare allows us to make some truly meaningful comparisons between past and present beauty trends, as well as make informed predictions about how the world of beauty is likely to evolve,” said Bianca Heiszwolf, Business Leader Beauty at Philips. “These results are incredibly important to Philips and help us to realize our vision to empower women and provide them with efficient, advanced beauty solutions that respond to their personal needs.”
Women are most excited about receiving personalized beauty advice
to the more holistic approach that women are now taking to beauty, with a large majority of women surveyed believing that having a positive mindset (88%) and feeling emotionally balanced (84%) are the most important aspects of feeling beautiful.
Additionally, more than six in 10 women around the world are already taking a holistic approach to beauty, while 44% of women worldwide say they expect to see a more holistic approach which connects health and beauty spread across the industry in the next five years.
Women now seek beauty knowledge from a range of sources
With the evolution of technology, there are now more places than ever to find beauty inspiration and knowledge. While many women are looking to online communities for advice, the 2019 Philips Global Beauty Index reveals that it is actually people closer to home whom women depend on most for information. Surprisingly, 49% of women still turn to their friends, family or colleagues for beauty advice and this figure grows to 63% in Korea and 60% in Turkey. This is notably higher than the number of women who turn to social media, which is 37% globally in comparison.
This year’s index reveals that when it comes to future beauty technology, women are most excited about personalized advice on how to keep their hair and skin healthy (65%). Women in China and India are particularly eager for future developments in both these areas (85% and 81% respectively). Mobile apps are likely to play a particularly important role in women’s beauty routines, with over half of women surveyed (58%) welcoming an app that scans the skin to identify moisture, pores, lines and wrinkles over time. Similarly, 57% of respondents would welcome a service or platform that takes hair type, hair structure, hair goals and other preferences into consideration, applying the information to create an ideal ingredient combination.
Emotional balance and positive mindset are closely linked to feeling beautiful
The 2019 Index shows that 60% of women globally consider themselves to be beautiful. While this is lower than in 2018 (65%), this year’s figure is still 13 points higher than the first Index in 2015 (47%), showing a positive trend over time. This may be attributed
That said, one in four women globally (25%) do now turn to bloggers or vloggers to discover new beauty brands or products. A far higher figure than those turning to traditional celebrities (15% globally), showing just how much influence these social-media-savvy individuals have garnered over a relatively short period of time.
In summary, while we see a continued trend of women finding information from a range of sources, and are welcoming to different technologies, the most important development is that women seek personalized solutions that will help them to identify and solve their individual health and beauty concerns.
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
October 4-7 BeautyExpo 2019
Kuala Lumpur, Malaysia www.beautyexpo.com.my
October 5-6 The Makeup Show Chicago, IL themakeupshow.com
October 5-8 The Millennium Experience Aventura, FL https://www.millenniumsi.com/
October 6-7
October 6-7
Premiere Beauty Classic Columbus, OH beautyclassicshow.biz
Keune Cut and Color Collaboration Atlanta, GA keuneeducation.com
October 7 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com
October 13-14
National Beauty Culturists League Region IV Fayetteville, NC http://www.nbcl.info/
October 13-15 International Association of Trichologists Largo, MD http://usatrichologytraining.com/schedule
October 15 Beauty Accelerate
New York, NY https://www.beautyaccelerate.com
October 20-21 Premiere Birmingham Birmingham, AL premierebirminghamshow.biz
October 23-24 In-Cosmetics North America
New York, NY http://northamerica.in-cosmetics.com
October 27 Clash of Fades: Barber & Hairstyling Event San Diego, CA https://clashoffades.com
October 4-7 BeautyExpo 2019
Kuala Lumpur, Malaysia www.beautyexpo.com.my
October 5-6 The Makeup Show Chicago, IL themakeupshow.com
October 5-8 The Millennium Experience Aventura, FL https://www.millenniumsi.com/
October 6-7 Premiere Beauty Classic Columbus, OH beautyclassicshow.biz
October 6-7 Keune Cut and Color Collaboration Atlanta, GA keuneeducation.com
October 7 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com
October 13-14 National Beauty Culturists League Region IV Fayetteville, NC http://www.nbcl.info/
October 13-15 International Association of Trichologists Largo, MD http://usatrichologytraining.com/schedule
October 15 Beauty Accelerate
New York, NY https://www.beautyaccelerate.com
October 20-21 Premiere Birmingham Birmingham, AL premierebirminghamshow.biz
October 23-24 In-Cosmetics North America
New York, NY http://northamerica.in-cosmetics.com
October 27 Clash of Fades: Barber & Hairstyling Event San Diego, CA https://clashoffades.com
1-800-936-8733
1-800-535-6110
1-800-925-4669
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• Which hair brands (synthetic or human) sell well at your store?
당신의 매장을 통해 지역 사회에 어떤 기여를 하고 계신가요?
• Which hairstyles do your customers shop for?
여러분의 매장이 기부 활동을 후원했으면 좋겠다는 요청을 고객으로부터 받으십니까?
• What wig or extensions maintenance products do your customers look for in your store?
어떤 자선 활동을 선호하시나요?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.
보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) ___________________________________
State (주)
Mail this form to: ( 보내실곳 : )
OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340
Email: editor@otcbeautymagazine.com
Ultra hold gel for Lace-Front wig & weave application. Combines the power of nourishing Olive Oil, strengthening Castor Oil & Burdock Root Extract, while White Peony helps promote a healthy scalp. Contains a Keratin complex that is more powerful than Panthenol, promotes strong healthy hair and enhances resilience to styling. Perfect for edges.
• Holds lace-front and closure wigs in place
• Edge protector
• Sweat & humidity resistant
• Usually partnered with Super Hold Spray
Key Ingredients
• Olive Oil - Nourishment
• Castor Oil & Burdock Root Extract - Strengthening
• White Peony - Promote a healthy scalp
• Keratin Complex - Enhances resilience to styling
1. Cleanse the hairline of all makeup & hair products. Using clean fingers, apply a thin layer of the gel in front of the hair line. Allow for a 1-2 minute drying time or until the gel becomes tacking.
2. Apply your wig securely layer, again waiting until the gel becomes tacky and apply your wig.
3. To speed up the drying time you may use a blow dryer on a cool setting, either pre wig application to make the gel tacky or post wig application to make the wig fully dry. (approx. 3mins.)
