OTC Beauty Magazine - September, 2018

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In Every Issue

Feature Beauty of Charity

When you turn on the news, it’ll seem as if nothing good is going on in the world. However, when manufacturers partner with charities to support important causes, it reminds us that there are plenty of people and organizations looking to make a positive impact. As we celebrate the 9th Annual Beauty of Charity of Issue, OTC Beauty Magazine would like to take the time to honor the companies that strived to give aid to those in need.

32 Knowledge To Know

Structures: How the Inner and Outer Structure of Curly and wavy Hair Differ From Straight Hair

By Edward Tony Lloneau

Have you ever wondered what the differences are between curly, wavy and straight hair, and why products offered for these different textures vary so widely? This article will explain how and why many products designed for Afro hair can benefit curly or wavy hair, too.

머리카락의 구조:곱슬머리는 직모 머리에 비해 내부 및 외부 구조가 어떻게 다릅니까?

곱슬머리와 직모가 어떤 차이점이 있는지, 그리고 각각의 사람들이

서로 다른 다양한 제품을 사용하는 이유가 궁금한 적이 있으십니까?

이 기사에서는 아프로 헤어를 위해 개발된 많은 제품이 일반적인 곱슬머리나 파상모에도 유용하게 사용될 수 있는 이유가 무엇인지 설명할 것입니다.

28 Groundbreaking $100 Million New Voices Fund Launches During the 2018 Essence Festival

Since 1912, SheaMoisture has made its award-winning, shea butter-based skin and haircare products using family recipes handed down from founder and CEO, Richelieu Dennis’ grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Grandma Sofi’s enterprising and entrepreneurial legacy also left with the Dennis family the importance of community and an appreciation of how one family’s business could support an entire village, which is now actualized in Sundial’s Community Commerce business model.

2018 ESSENCE 페스티벌에서 1억 달러 규모의 획기적인 NEW VOICES 펀드를 선보이다 SheaMoisture의 설립자이자 CEO인 리첼리우 데니스의 할머니인 소피 터커는 1912년부터 시에라 리온에서 시어 버터 제품을 팔며 가족을 부양했는데, SheaMoisture는 그 때 이후로 전해 내려 온 레시피를 사용하여 시어 버터를 원료로 만든 스킨과 모발 관리 제품으로 수상을 하였습니다. 소피 할머니의 진취적이고 기업가적인 정신을 통해 데니스 가족은 공동체 의식의 중요성을 유산으로 물려받게 되었고 한 가족의 사업으로 전체 마을을 부양할 수 있다는 것을 깨닫게 되었는데, 오늘날의 선다이얼 커뮤니티 커머스의 사업 모델은 그 실예라 할 수 있습니다.

contents September 2018

40

Business Tips

Strategic Planning: Answering the Next Magic Question— “How?”

By Andy Slipher

How do we get it done? What’s our next move? Now that we know what we want and why we’re here, where do we begin? You’ve likely heard variations of these questions in your organization— particularly if you’re at any level of planning how to achieve favorable outcomes. It’s one thing to know why you’re doing something, who you’re selling to, or even what makes your product or service better than the next guy’s. But, until you can adequately and effectively answer for how your idea, product, sales, or whatever you endeavor to achieve may not become all you hope for. The biggest “how” you can ask begs for a coherent approach. It means building a distinct advantage toward a favorable end. This level of “how” is best answered with strategy.

보십시오

일을 어떻게 처리할 수 있습니까? 다음으로 무엇을 할 것입니까?

우리가 무엇을 원하는지 알고 지금의 상황이 된 이유도 알지만 무슨

일부터 처리해야 합니까? 여러분은 이와 같은 질문을 조직에서 아마

여러 차례 들었을 것입니다. 특히 여러분이 훌륭한 성과를 거두기 위해

계획을 해야 하는 위치에 있다면 더욱 그러할 것입니다.

먼저 어떤 일을 하고 있고 어떤 사람에게 판매를 하는지 혹은 여러분의

제품이나 서비스가 왜 다른 것보다 나은지 알 필요가 있습니다. 하지만

여러분의 아이디어나 제품이나 판매에 대해 어떻게 라는 질문에 적절하고 효과적으로 대답하지 못한다면 어떤 노력을 기울이더라도 원하는 만큼의 성과를 거두지 못하게 될 수 있습니다. “어떻게”라는 질문은 가장 방대한 질문이기 때문에 체계적인 접근 방식이 필요합니다. 즉 훌륭한 성과를 거두면 얻을 수 있는 분명한 이익을 설정해야 합니다. “어떻게?”라는 질문에 가장 잘 대답하려면 전략이 필요한 것입니다.

46 Three Simple Training Tips to Dramatically Boost Company Performance

By Cordell Riley

Many companies view training as a “nice to have.” They think it is important to create an attractive, engaging training program for new hires, and that it might be good to have a focused course that teaches employees how to perform certain tasks or use certain pieces of company technology. Once those companies cover the bases by offering training in just a few areas like those, they turn the page and start to think about the other realities of doing business. Training offers you the potential to dramatically increase profits and performance. Here are three tips to get that to happen for you.

훈련을 통해 회사의 실적을 크게 향상시키기 위한 세 가지 간단한 팁 많은 회사들은 훈련이 “좋은 것”을 알고 있습니다. 그들은 새로운 사원들을 위한 매력적이고 호감이 가는 훈련 프로그램을 개발하는 것이 중요하며, 직원들에게 특정한 업무를 수행하는 방법 혹은 회사 기술의 특정 부분을 활용하는 방법을 가르치는 것에 집중하는 것이 좋을 수 있다고 생각합니다. 회사들이 단지 그러한 몇 가지 기본적인 사항들만 고려한다면 막상 실제로 사업을 진행하면서 미처 예상치

잠재력을 얻을 수 있습니다. 그렇게 하기 위한 세 가지 팁을 알려 드리겠습니다.

50 8 Elements That Comprise a High Performance Enterprise

By Sue Bingham

It’s no secret that the workforce and the nature of work itself are rapidly changing. Many organizations, particularly large ones, are like an ocean liner that can’t turn on a dime. That’s why it’s good to keep eight elements in mind when dealing with your employees. If a company is not actively promoting and integrating these elements that organization will lag behind its competitors and experience negative impacts.

기업이 높은 실적을 올릴 수 있는8가지 조건

인력과 노동의 속성이 빠르게 변한다는 것은 누구나 아는 사실입니다.

상당수의 조직들, 특히 규모가 큰 조직은 마치 바다를 항해하는

거대한 여객선과 같아서 동전의 앞뒤를 바꾸는 것처럼 쉽게 바꿀 수가 없습니다. 다음에 소개하는 8가지 조건을 조직에서 적극적으로 실행하고 장려하지 않는다면 뒤쳐지게 될 수 있고 노동력이 감소하고

64 Beauty Ambassador

By Detra Smith

Saving Time with a Bonnet

72 Show Coverage

Cosmoprof North America

Cosmoprof North America, the only all-encompassing, award winning, business-to-business beauty event and the ultimate meeting point for beauty professionals, industry insiders and the most innovative brands in the world exceeded projections and maintained its unique position as the largest and most expansive B2B beauty event in North America. The exhibition, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 29th-31st brought together retailers, distributors, beauty brands and suppliers, from across the globe.

86 Bronner Bros. Mid-Summer Beauty Show

The Bronner Bros. 2018 Mid-Summer Beauty Show kicked off with a bang on Saturday morning, August 5th at the Georgia World Congress Center! Now in its 71st year, the bi-annual event is the largest multicultural beauty show in the world.

ON THE COVER:

The new Lottabody with Milk and Honey collection is perfect for naturals looking for decadent, moisture retention. The five-piece collection includes shampoo, conditioner, curl defining mousse, leave-in conditioner and edge control. Guaranteed to impart intense hydration and defined curls.

To learn more, visit www.lottabody.com

Editor:

Korean

Art

Advertising

Contributing

Columnists:

by Jessica De Vault Hale

Lifting Others Up Through Charity

In business, it’s easy to lose sight of helping others without adding a price tag to it. After all, time is money and products and staff aren’t free. To give away any of these items comes at an expense – a fee that the business usually is stuck paying for.

So why give back or support local charities, when there’s seemingly nothing in it for your business?

Because supporting the people you serve shows your customers that you consider your business to be a part of their community.

In this day in age, corporate intentions matter. Your millennial shoppers will find much pleasure in knowing their favorite OTC store is giving back in some way. They like to know that the businesses they support, uphold the causes that are important to them. Plus, they are more prone to spend more at philanthropic businesses, because they’ll equate purchasing your products as a contribution to a good cause.

Giving back doesn’t have to be an expensive endeavor either. Your staff can volunteer at a local charity event or you can allow approved fundraisers to solicit donations at your store.

Need some ideas on how to get started? Learn how you can contribute to your community by checking out this month’s Therapy Trends column on page 102. You can also take a cue from Sundial Brands. The company recently launched a new initiative to support women of color entrepreneurs. Learn more on page 28. And learn about how several manufacturers gave back to causes that combat human trafficking, breast cancer and more in our Beauty of Charity feature on page 67.

When in doubt, remember that giving back to your community is just as important as serving it. Both concepts go hand-in-hand to create a strong, meaningful relationship with your customers.

“We rise by lifting others.” – Robert Ingersoll

Jessica De Vault Hale EDITOR

비즈니스를 하면서 아무런 이득없이 다른 사람들을 돕는 것은 쉬운일이 아닙니다. 시간은 곧 돈이고 물건이든 직원이든 비용이 들기 때문입니다. 그러한 활동에는 비용이 발생하며 기업들은 이에 부담을 느낍니다.

상황이 그러하고 사업에 아무런 이익이 없어 보이는데도 지역의자선 단체에 기부를 하고 지원하는 이유는 무엇입니까?

사람들은 자선을 하게 되면 고객들에게 여러분의 사업이 자신들이 살고 있는 지역 사회의 일부분이라는 인상을 심어 주게 됩니다.

요즘과 같은 시대에는 기업의 전략이 중요합니다. 젊은 층의 고객들은 본인들이 좋아하는 OTC 스토어가 어떤 형태로든 지역 사회에 기여한다는 것을 알게 되면 기뻐할 것입니다. 그들은 자신들이 지원하는 사업체가 중요한 일을 하는 자선 단체를 돕고 있다는 것을 알게 됩니다. 게다가 여러분의 상품을 구입하면 자선 단체에 기금을 전달하는 것과 다름없다고 생각하기 때문에 더 많은 지출을 할 것입니다.

기부를 한다고 해서 항상 비싼 비용을 지불해야 하는 것은 아닙니다. 여러분의 직원이 인근의 자선 단체에서 자원봉사를 하거나 여러분의 가게에서 모금 행사를 하도록 허락해 주는 방법도 있습니다.

어떻게 기부를 시작할지 아이디어가 필요하십니까? 102페이지에 있는 이달의 테라피 트렌드 칼럼(Therapy Trends column)을 확인하여 지역 사회에 기부할 수 있는 방법을 알아 보시기 바랍니다. Sundial Brand의 방식에 따라 기부하실 수도 있습니다. 이 회사는 최근에 흑인 여성 사업가들을 지원하기 위한 활동을 개시했습니다. 28페이지에서 그 내용에 대해 알아보실 수 있습니다. 또한 67페이지에 실린 Beauty of Charity (자선 활동의 아름다움)기사에서는 몇몇 제조업체들이 마약밀매나 유방암 등을 퇴치하려는 단체들을 어떻게 지원하고 있는지 살펴보실 수 있습니다.

여러분의 지역 사회에 이익을 돌려 주는 것이 훌륭한 제품과 서비스를 공급하는

A system that targets your specific hair care needs.

Mix and match to get the hair of your dreams.

Designed to work with Hairfinity Healthy Hair Vitamins.

Volume Builder • Intense Shine

Detox & De-Stress • Damage Defense

The Bare Necessities MARKET PLACE

Most customers like to play with cosmetics to cover their flaws or play with new looks. But sometimes the best products are those that enhance our natural beauty and play to our strengths. We gathered some of our favorite items that bring out the best in our skin and hair. And we also threw in a product for self-expression for those customers who like to add a bit of flair to their natural looks.

CURL ELIXIR

Bring out the best in your curls with the Taliah Waajid Apple & Aloe Curl Elixir. This hair styling conditioning product strengthens strands and reduces frizz. Plus, your curls will last longer and be free of those pesky tangles. This elixir will also help you make the best of your textured tresses with its infusion of vitamins A, B, C and E, and fiber, protein and antioxidants.

LEAVE-IN CONDITIONER

Textured-hair customers often complain about their hair not retaining moisture. Dry, natural hair can look dull and doesn’t showcase the beauty of the hair’s texture. The secret to longlasting moisture is often in the leave-in conditioner. That’s where the DevaCurl Leave-In Decadence comes in. The lightweight leave-in conditioner has a build-up free formula for light yet effective moisture that leaves curls soft and supple to the touch.

BODY OIL

Having glowing skin is something that can come from genetics or a healthy diet. If you have both, but still struggle to keep your skin moisturized, you’ll find great use out of the Ecoco Cannabis Sativa Oil Body Lotion. Formulated with the earth’s most essential oils, this luxurious lotion will leave the body nourished and protected.

TWISTING PUDDING

Show off the length of your natural curls with the Revlon Realistic Twisting Pudding. You can accentuate your personal style by using the pudding to create twists, Bantu knots and more. Plus, this Black Seed Oil-infused pudding can also strengthen the hair to ensure hair it’s left beautiful and healthy.

GROWTH OIL

Nourish your hair and encourage its growth with the By Nature Growild Hair Growth Vanilla & Black Castor Oil. Formulated to help the hair grow to thicker, faster and healthier, the Vanilla and Black Castor Oil stimulates, nourishes and strengthens the hair follicles. It also helps the hair resist split ends and hydrates and conditions it.

MULTIPURPOSE PRODUCT

Accentuating your natural beauty doesn’t have to take tons of products. In fact, the Shine ‘n Jam Shea Butter Hair | Skin DD Crème is the multipurpose product you’ve been needing. This all-in-one ‘Dynamic Do-All’ can be used from head to toe. For the hair, it provides a long-lasting hold. For the skin, the hydrating emollients and oils add extreme moisture, leaving behind healthy looking skin.

DEEP CONDITIONER

Revive your hair with the Sashapure Restorative Conditioning Masque. Its intense, hydrating formula brings hair back to life with its blend of certified, organic ingredients and Sacha Inchi oil. It also strengthens tresses that have been damaged by environmental aggressors, thermal styling and chemical treatments.

VOLUMIZING SHAMPOO AND CONDITIONER

Your hair doesn’t have to be flat and fine. With the Hask Biotin Shampoo and Conditioner, hair can reach new voluminous heights. This biotin-infused combo can help hair look thicker, while the collagen strengthens hair and its coffee ingredient gives tresses a boost. After using the shampoo, the conditioner detangles hair and leaves it feeling softer and more manageable.

HAIR OIL

Whether your hair is relaxed or natural, you can pamper it and encourage it to look its best with the Hairfinity Nourishing Botanical Oil. Made to increase shine and elasticity, this dynamic oil can help reduce breakage by 95%. It is also made of 100% natural ingredients and essential oils.

REFRESHER SPRAY

There’s nothing worse than second or third-day wash-n-gos that look dull or flat. LA Naturals Shine & Refresh Spray help avoid that. Perfect for use as a daily rehydration method, this oil can extend the life of natural styles for several days. Ingredients include Manuka honey, Coconut oil and Aloe Vera juice – all of which are ideal for long-lasting curls and healthy tresses.

HAIR VITAMINS

Thick, healthy, happy tresses aren’t just achieved through topical products. What you eat is just as important. That’s why the Mielle Healthy Hair Adult Vitamins are great for those who want to nourish their hair from the inside out. These vitamins not only support healthy hair, but it also boosts skin, nails and the immune system.

HAIR PENCILS

Sometimes the best way to enhance your natural beauty is to show a little personality. Those who like to express themselves with their hair will love the Graff*Etch Enhancing Hair Art Pencils. Designs can be drawn into the hair for artistic flair. The company also makes a selection of brown and black pencils to accentuate fresh, new haircuts.

Reduce Color Fading by 30%

• Rebuilds, Strengthens & Protects from Damage

•

• Stops Hair Breakage

• Reduces Color Fading and Shifting when used Prior to Color Services*

* Independent laboratory tests confirm that by using the ApHogee Two-Step Protein Treatment as a pre-treatment prior to coloring porous hair, color fading will be reduced by 30% after 10 washes when compared to untreated hair.

BOLD COLORS FOR ANY STARTING

FOR NATURALLY LIGHT OR PRE-LIGHTENED HAIR (Level 7 and Above)

FOR NATURALLY DARK HAIR

(Level 6 and Below)

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

Skin Care Products

When customers come to an OTC store, they aren’t just looking for shampoos and styling aids. Many prefer to get as many essentials as they can in one location. So it should be no surprise that skincare products in a beauty supply store are just as important to the customer as her usual haircare items.

Why is it important to carry a variety of skincare products? And how can retailers display and promote their inventory of skincare items?

“In today’s OTC and chain stores, retailers can carry a huge inventory of shampoo, conditioners, gels, mousse, etc. However, over the last 20 years or so ‘skincare’ has become a great focus and opportunity to bring in other lines of these products. Whether it’s petroleum jelly, Noxzema, Ponds, Neutrogena, Oil of Olay or Palmers, all of these brands and many others are displayed in the OTC and retail stores. In addition to these, we need to include bar soap, liquid soap, as well as suntan lotion and oils.

“Many of these items come in your favorite scents like coconut and cocoa butter, with the suntan lotions going from an SPF of 15 to 100 to protect our skin. This opportunity is great because in the summer and winter our skin gets dried out or ashy. These are great products to carry as nearly everyone, at some point, will try and eventually use one product or another. Even today’s lip balms are there to protect us. Find space on an end cap or top shelf to display these items, as they will not only increase your sales but their margins are very good, as well.”

Scott Zangwill Merchandise Brand Specialist Inc.

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the October issue!

By Scott Zangwill

제품

최대한

많은 필수 제품을 한 번에 구매하는 것을 선호합니다. 따라서 미용용품점을 방문하는 고객들이 피부 관리 제품을 헤어

제품만큼이나 중요하게 생각한다는 점은 놀라운 일이 아닙니다.

피부 관리 제품을 제공하는 것이 중요한 이유는 무엇입니까?

“오늘날 OTC 및 체인 매장에서 판매자들은 주로 삼푸나 컨디셔너, 젤, 무스와 같은 상품들을 대량으로 취급합니다. 하지만 지난 20

년이 넘는 세월 동안 ‘피부 관리’에 대한 관심이 상당히 높아졌고

제품의 종류도 다양해지게 되었습니다. Noxzema, Ponds, Neutrogena, Oil of Olay, Palmers와 그 외의 많은 브랜드들은

바셀린 외에도 다양한 제품들을 OTC 스토어와 가게에 내놓고

있습니다. 그에 더해 비누나 액체 비누, 선텐 로션 및 오일 등의

제품도 추가로 판매하면 좋을 것입니다.”

“이러한 제품 중 다수에는 여러분들이 좋아하는 코코넛이나

코코아 버터 향이 들어 있고 선텐 로션의 경우에는 피부를

보호하기 위한 자외선 차단 지수가 15에서 100까지 다양합니다.

여름과 겨울에 우리의 피부가 검게 타거나 건조해지기 때문에

이러한 제품에 대한 수요는 상당히 많을 것으로 보입니다. 이러한

제품들은 휴대하기에도 간편하기 때문에 조만간 거의 모든

사람들이 하나 정도는 사용하게 될 것입니다. 요즘에는 입술을

보호해 주는 립밤도 큰 인기를 얻고 있습니다. 이러한 피부 관리

제품을 진열대의 양쪽 끝이나 맨 위쪽에 진열하시기 바랍니다.

그렇게 하면 매출량이 증가할 것이며 마진율도 매우 높기 때문에

많은 수익도 올릴 수 있습니다.”

Scott Zangwill Merchandise Brand Specialist Inc.

Knowledge to Know

GROUND-BREAKING $100 MILLION NEW VOICES FUND LAUNCHES DURING THE 2018 ESSENCE FESTIVAL

2018 ESSENCE 페스티벌에서

Since 1912, SheaMoisture has made its award-winning, shea butterbased skin and haircare products using family recipes handed down from founder and CEO, Richelieu Dennis’ grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Grandma Sofi’s enterprising and entrepreneurial legacy also left with the Dennis family the importance of community and an appreciation of how one family’s business could support an entire village, which is now actualized in Sundial’s Community Commerce business model.

Community Commerce uses the power of commerce to equip underserved people and communities with access to the opportunities and resources that enable them to create lasting value for themselves and others. From their supply chain artisans in Ghana to their investment in women of color entrepreneurs in the U.S., SheaMoisture is committed to empowering women to build stronger, self-sustaining communities and enterprises.

As of 2017, Community Commerce investments totaled $2.4 million, which were thanks to proceeds from the sale of SheaMoisture products. In November 2017, as part of the partnership agreement between Sundial Brands (maker of SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture and Nyakio) and Unilever, the Dennis family announced a $100 million fund that will make private equity investments in businesses owned and/or managed by women of color to help grow their businesses and transform communities through wealth and job creation.

The Fund elevates the work that has been and will continue to be done through Sundial Brand’s Community Commerce model, and provides an opportunity for other businesses to partner in this effort and support women of color entrepreneurs with the capital, expertise and resources that will create long-term success.

“

SheaMoisture의 설립자이자 CEO인 리첼리우 데니스의 할머니인 소피 터커는 1912년부터 시에라리온에서 시어 버터 제품을 팔며 가족을 부양했는데, SheaMoisture는 그 때 이후로 전해 내려 온 레시피를 사용하여 시어 버터를 원료로 만든 스킨과 모발 관리 제품으로 수상을 하였습니다. 소피 할머니의 진취적이고 기업가적인 정신을 통해 데니스 가족은 공동체 의식의 중요성을 유산으로 물려받게 되었고 한 가족의 사업으로 전체 마을을 부양할 수 있다는 것을 깨닫게 되었는데, 오늘날의 선다이얼 커뮤니티 커머스의 사업 모델은 그 실례라 할 수 있습니다.

커뮤니티 커머스는 상업의 힘을 활용하여 어려운 처지에 있는 사람들이나 커뮤니티가 사업 기회나 자원을 얻을 수 있게 해서 스스로와 다른 사람들을 위해 가치를 창출해 낼 수 있도록 도움을 줍니다. SheaMoisture 는 가나에 있는 수공업자들을 통해 제품을 공급받고 미국에 있는 유색 인종(흑인) 여성 사업가들에게 투자를 함으로 여성들이 더욱 튼튼하고 스스로 자립할 수 있는 커뮤니티와 기업을 설립할 수 있도록 전력을 다하고 있습니다.

2017년 이후로 SheaMoisture의 제품이 순조롭게 판매된 덕에 커뮤니티 커머스에 대한 총 투자 비용은 240만 달러에 이릅니다. 2017년 11월에는 선다이얼 브랜드와 (SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, Nyakio의 제조사) Unilever의 제휴 계약의 일환으로, 데니스 일가는 유색 인종 여성들이 소유 혹은 관리하는 사업에 개인의 자산을 투자할 수 있게 해 주는 1억 달러 규모의 펀드를 발표했습니다. 이 펀드를 통해 자본과 일자리를 창출하여 사업을 늘리고 커뮤니티를 발전시킬 수 있습니다.

It’s time to hear more voices that demonstrate measurable social and economic impact in a way that inspires more women of color to join the financial inclusion movement.

“With the tools and support to demonstrate sustainable, profitable and unapologetically inclusive business models, there is no doubt that these women will shatter the stereotypical hurdles and ceilings they face. We are

업무를 촉진해 주는 이 펀드는 선다이얼 브랜드의 커뮤니티 커머스 모델을 통해 계속 운영될 것입니다. 또한 이 펀드를 통해 다른 사업체들도 파트너 관계를 체결하여

continuously reviewing applications and urge everyone to apply. We are moving, and we’re moving faster than anyone in this space right now,” says Dennis, who is also the founder of New Voices. “Based on the underserved needs and overwhelming demand from women of color entrepreneurs, we expect to embark on Fund II even sooner than we originally expected. It’s time to hear more voices that demonstrate measurable social and economic impact in a way that inspires more women of color to join the financial inclusion movement.”

At the 2018 ESSENCE Festival, Dennis activated several New Voices Fund programs and efforts, including an on-site pitch competition for women of color entrepreneurs to win $100K in funding. ESSENCE has also been named as a New Voices strategic partner, which includes collaborations across on-and-offline activations, platforms and content.

“We could not be more thrilled to partner with New Voices to give Black women entrepreneurs a platform where they can create businesses, earn incomes and generate wealth,” stated Michelle Ebanks, president of ESSENCE. “The idea of ownership is so powerful in our community, and ESSENCE is the place where Black women can write our own narrative, express our own ideas and drive our own economics.”

To learn more about the fund, visit www.newvoicesfund.com.

분명 극복할 수 있으리라 확신합니다. 지원서가 계속 들어오고 있으며 모두가 지원하도록 격려하고 있습니다. 우리는 계속 전진하고 있으며 그 누구보다도 빠르게 전진하고 있습니다. 유색 인종 여성 사업가 분들이 예상보다도 훨씬 많은 지원을 요청하고 있기 때문에 당초 예상보다 더 일찍 제2 펀드를 마련할 예정입니다. 이러한 펀드가 사회적으로나 경제적으로 지역 사회에 상당한 파급 효과를 주어 앞으로 더 많은 유색 인종 여성 분들이 기금에 참여하게 될 것으로 내다보고 있습니다.”

2018 ESSENCE 페스티발에서 데니스는 몇몇 New Voices 펀드 프로그램과 유색 인종 여성 사업가들을 대상으로 한 10만 달러의 기금이 걸린 현장 피치 컴피티션 등의 활동을 선보였습니다. ESSENCE는 New Voices와 온오프라인 활동과 플랫폼과 컨텐츠를 협력하는 전략적 파트너이기도 합니다.

ESSENCE의 회장인 미쉘 이뱅크스는 이렇게 말했습니다. “흑인 여성 사업가들이 사업을 창업하고 수익과 부를 얻을 수 있게 도움을 주는 플랫폼을 New Voices와 함께 제공할 수 있게 되어서 정말 마음이 벅찹니다. 저희 지역사회에서는 사업 소유에 대한 관심이 아주 많습니다. ESSENCE는 흑인 여성들이 각자의 이야기를 나누고 자신의 생각을 표현하며 경제 활동을 자유롭게 할 수 있는 공간이지요.”

이 펀드에 대해 더 알아보시려면 www.newvoicesfund.com을

Richelieu Dennis - Founder and CEO

Knowledge to Know

By Edward Tony Lloneau

HAIR STRUCTURES

HOW THE INNER AND OUTER STRUCTURE OF CURLY AND WAVY HAIR DIFFER FROM STRAIGHT HAIR

Have you ever wondered what the differences are between curly, wavy and straight hair, and why products offered for these different textures vary so widely? This article will explain how and why many products designed for Afro hair can benefit curly or wavy hair, too. But first, let’s discuss the basic elements of hair.

The Cuticle

The cuticle is the outer protective layer composed of the same substance as fingernails. It has overlapping scales from the scalp up. Although curly, wavy and kinky hair can appear to have twice as much as straight hair, both textures have the same amount of cuticle. If you find this to be confusing, we will clarify this point later in the article.

The Cortex

The cortex of the hair shaft is the layer that contains the natural color and aids in protecting the inner structure of the hair from potential harm from ultraviolet sun rays. This is where artificial color is deposited during hair color changes at the salon. By oxidizing the cuticle with developers (peroxides), small microscopic holes are literally punched in each layer of the cuticle, which allows the color to reach the cortex. The cuticle layer is transparent, which allows you to see the color in the cortex.

The Medulla

The medulla is located in the center of the hair shaft and is very important to the hair relaxing procedure. Textbooks state the medulla has very little importance. That’s true for straight hair but false for curly and wavy hair. All hair has a medulla but in some finer, straighter textures it is an empty shaft void of any cells (bonds) or fiber (cysteine).

The Papilla

This is at the base or bottom of the hair shaft and serves as the seed and root of the hair. It is located deep in the scalp and serves to supply nutrients that it gains from blood flow, derived from the papilla roots that dip into the

곱슬머리와 직모가 어떤 차이점이 있는지, 그리고 각각의 사람들이 서로 다른 다양한 제품을 사용하는 이유가 궁금한 적이 있으십니까? 이 기사에서는 아프로 헤어를 위해 개발된 많은 제품이 일반적인 곱슬머리나 파상모에도 유용하게 사용될 수 있는 이유가 무엇인지 설명할 것입니다. 하지만 먼저 머리카락의 기본적인 구성 요소들부터 살펴보시겠습니다.

모표피(큐티클)

모표피층은 머리카락의 외부에 손톱과 같은 성분의 물질이 층을 이루며 외부로부터의 보호막 역할을 하는 부분입니다. 이 부분은 두피에서부터 머리카락 끝까지 전체를 덮고 있습니다. 곱슬머리나 파상모가 직모 머리보다 모표피층이 2배 정도 많아 보이기는 하지만 실제 모표피층의 양은 거의 비슷합니다. 이 점에 대해 궁금해 하실 것 같아 조금 후에 더 자세히 설명하겠습니다.

모피질(코텍스)

머리카락의 모피질 부분은 천연 색소와 머리카락의 내부 구조를 태양의 자외선으로부터 보호해 주는 물질로 이루어져 있습니다. 머리를 염색할 때 미용실에서 인공 색소를 넣는 부분이 이 부분이기도 합니다. 현상액 (과산화물)을 통해 모표피를 산화시키면 모표피층에 작은 구멍들이 생기게 되어 색소가 모피질에 이르게 됩니다. 모표피는 색이 투명하기 때문에 머리카락의 색상은 모피질의 색상대로 보이게 됩니다.

모수질(메듈라)

모수질은 머리카락의 가장 중심 부분에 있으며 머리카락 이완 과정에 있어서 매우 중요한 부분입니다. 교과서에서는 모수질이 별로 중요하지 않다고 가르칩니다. 직모의 경우에는 사실일지 모르지만 곱슬머리나 파상모의 경우에는 그렇지 않습니다. 모든 종류의 머리카락이 모수질을 지니고 있지만 일부 가늘고 직모 형태인 머리카락에는 이 부분이 세포 (결합부)나 섬유(시스테인)가 들어 있지

BEACH BABY LIGHTS

bloodstream, to the hair strand. Due to heredity, the papilla has a shape that is straight or curvy. A straight papilla will produce straight hair. A curved papilla will produce wavy or curly hair. The tighter the curve, the curlier the hair.

The Bonds

Bonds are the cell structure of the hair. They are located in the cortex and medulla and absorb the oils (sebum) that are secreted from the scalp via the sebaceous glands attached to the base of each follicle. Due to the fact that most curly and wavy hair (regardless of ethnicity) has much more bonding than straight hair, this accounts for the reason that this type of hair would require more applied oil than straight hair. This type of hair usually requires more oils than the scalp can supply to prevent dryness. Most hair care products designed for Afro hair contains more oils than products for the general market.

Textbooks state that the shape of the hair papilla determines straight, wavy, curly or kinky hair. The shape of the papilla is only 1/3 of the determining factor for the type of hair you have. The other 2/3 are the number of sulfite bonds in the cortex and medulla and the number of cuticle layers on the hair shaft.

Curly hair and kinky hair has up to three times as much sulfur bonds as straight hair. These bonds soak up and hold the natural oils - or artificiallyapplied oils -that are able to penetrate the hair shaft. This is why there are few complaints concerning greasy build-up on people with those grades of hair. People with naturally straight hair, especially blonde or red hair, have little or no bonds in their hair, which means there is little to no medulla layer in their hair shaft. Yet, this same hair will accept a permanent, chemicallyinduced curl or wave, in most cases. This is one of the facts that prove my theory that the permanent curl is primarily formed on the cuticle and not on the bonds.

있는 모유두의 뿌리 부분을 통해 혈액의 영양소를 머리카락으로 공급해 줍니다. 유전적인 이유로 모유두는 직모 혹은 곱슬머리의 형태를 지니게 됩니다. 곧은 형태의 모유두에서는 직모가 자라게 됩니다. 반면 타원 형태인 모유두에서는 파상모 혹은 곱슬머리가 자라게 됩니다. 모유두의 타원 모양이 납작할수록 곱슬이 더 심해집니다.

결합부 결합부는 머리카락의 세포로 이루어진 구조를 가리킵니다. 이 부분은 모피질과 모수질에 있으며 두피에서 각 모낭의 기초 부분에 있는 피지선을 통해 분비되는 기름(피지)을 흡수합니다. 대부분의 곱슬머리와 파상모는 (인종에 관계없이) 직모에 비해 결합 조직이 더 많기 때문에 직모보다 더 많은 양의 기름을 발라야 합니다. 이러한 유형의 머리카락이 건조되지 않도록 하기 위해서는 두피에서 공급하는 양보다 더 많은 양의 기름이 필요합니다. 아프로 헤어를 위한 대부분의 헤어 케어 제품들은 일반 시중 제품보다 더 많은 양의 기름을 함유하고 있습니다.

Most curly-to-kinky strands require more oils than the scalp generates because that type of hair can absorb all that is secreted and still require more to relieve dryness.

Because curly or kinky hair has so much more bonds in the medulla than straight hair, these bonds are contained and confined in the same amount of space as straight hair. As a result, these bonds are so closely spaced together that they cause retention on the hair shaft like a compressed spring. The cuticle layer reacts to this by backing up on one another, the same way plastic cups are stacked together. On straight hair, the cuticle layer would be spaced apart instead of stacked, one against the other. One amazing and confusing fact about this is that both straight and kinky hair have the same amount of cuticle, but on kinky hair, the layers are overlapping up to 14 times.

The above information is true for any hair of any ethnicity because “hair is hair”. The causes outlined in this article are for the most part true for curly, wavy and, especially, kinky hair that is most associated with Afro hair. The fact is that the curlier the hair is in its natural state (no perms) the more bonding cells exist. The more bonds, the more oils are needed to eliminate or prevent dryness. This is why most people with naturally-straight hair complain about oily and/or greasy tresses. The sebum is beyond what the hair is capable of absorbing. The excess becomes a buildup that attracts dust

교과서에서는 모유두의 모양에 따라 머리카락의 모양이 직모, 파상모, 곱슬머리로 구분된다고 설명합니다. 사실 모유두의 모양은 머리카락의 모양을 결정짓는 데에 1/3 정도의 비중만 영향을 줍니다. 나머지 2/3 는 모피질과 모수질에 있는 아황산염 성분의 양과 머리카락 내부의 모표피층의 개수에 따라 좌우됩니다. 곱슬머리는 직모에 비해 황 결합 물질이 세 배 가량 많습니다. 이러한 물질은 기름기를 흡수하고 간직하는 역할을 하며 이로 인해 인공으로 삽입된 기름 성분도 머리카락에 흡수될 수 있습니다. 그렇기 때문에 곱슬머리인 사람들이 두피에 기름이 축적된다고 불평하는 사람들이 훨씬 적은 것입니다. 직모인 사람들, 특히 머리카락이 금발이거나 붉은 색인 사람들은 결합부가 거의 혹은 전혀 없고 머리카락 내부의 모수질층도 거의 혹은 전혀 없습니다. 하지만 이러한 머리카락도 화학 물질을 통해 영구적으로 곱슬머리나 파상모가 될 수 있습니다. 이러한 사실은 자연적인 곱슬머리가 결합부가 아니라 주로 모표피 층에서 생겨나게 된다는 저의 이론을 뒷받침합니다.

곱슬머리는 직모에 비해 모수질층에 결합부의 양은 훨씬 많은 반면, 직모 머리카락과 동일한 면적에 한정되어 있습니다. 따라서 이러한 결합물질은 머리카락 내에서 조밀하게 밀집되어 스프링을 누른 상태처럼 압축된 상태로 있게 되며, 모표피층은 마치 컵을 포개 놓은 것처럼 서로 쌓이게 됩니다. 반면 직모의 경우는 모표피층이 밀집된 것이 아니라 서로 떨어져 있습니다. 한 가지 놀라우면서도 당혹스러운 사실 한 가지는 직모와 곱슬머리 모두 모표피의 양은 동일하다는 것입니다. 하지만 곱슬머리의 경우 모표피 층이 14배 정도 겹쳐져 있습니다.

앞서 언급한 내용은 모든 인종의 머리카락에 동일하게 적용됩니다. 이 기사에서 설명한 근거들은 대부분 파상모나 곱슬머리에 적용되며 특히 아프리카계의 구불구불한 머리(아프로 헤어)와 유사한 곱슬머리에 적용되는 내용입니다. (파마 없이) 자연적으로 곱슬 머리가 더 심할수록 결합 세포의 양은 더 많습니다. 결합 세포의 양이 많을수록 건조되지 않은 상태를 유지하기 위해 더 많은 기름이 필요합니다. 그렇기 때문에 태생적으로 직모인 사람들이 머리에 기름기가 많아 불편을 겪게 되는 것입니다. 피지가 머리카락에서 흡수할 수 있는 양보다 많을 때 그렇게

and other airborne pollutants that have to be shampooed out almost daily. Most curly-to-kinky strands require more oils than the scalp generates because that type of hair can absorb all that is secreted and still require more to relieve dryness. This condition is overcome by the use of hair care products that contain more oils and oil-based ingredients than products designed for the general market. These products are usually identified by the name of the manufacturer whose name is associated with products designed for the Afro market.

When you go into a retail store and most beauty supply stores, you will note that they have a separate section for Afro products. This is because these products are designed for hair that requires more oil-based content. The corporate and trade names of such products are names like Ultra Sheen, SoftSheen, T.C.B., Pro-Line, Dudley, Luster and many others whose names you know and associate with that segment in the market.

Meet Dr. Edward Tony Lloneau

매일 머리를 감아야 하는 것입니다. 곱슬머리의 경우에는 머리카락의 두피에서 분비되는 기름의 양보다 더 많은 양을 흡수할 수 있는 경우가 대부분이기 때문에 건조한 상태로 유지됩니다. 일반 시중 제품에 비해 더 많은 기름이나 기름 성분이 함유된 케어 제품을 사용하면 이러한 상태를 개선시킬 수 있습니다. 이러한 제품들은 흔히 아프로 시장을 겨냥하여 개발된 제품과 제휴 관계를 맺은 제조업체의 이름을 통해 식별할 수 있습니다.

소매 상점이나 대부분의 미용용품 상점을 가 보시면 아프로 제품을 위한 별도의 섹션이 있다는 것을 알게 되실 것입니다. 이렇게 구분을 하는 이유는 이러한 제품들이 기름의 함량이 높게 만들어졌기 때문입니다. 그러한 제품을 생산하는 업체명을 꼽는다면 Ultra Sheen, SoftSheen, T.C.B., Pro-Line, Dudley, Luster 및 여러분이 알고 계시며 아프로 시장과 제휴 관계를 맺은 그 외의 업체들이 있습니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@ aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology 에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

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Business Tips

By Andy Slipher

Strategic Planning: Answering the Next Magic Question—

“How?”

How do we get it done? What’s our next move? Now that we know what we want and why we’re here, where do we begin? You’ve likely heard variations of these questions in your organization—particularly if you’re at any level of planning how to achieve favorable outcomes.

It’s one thing to know why you’re doing something, who you’re selling to, or even what makes your product or service better than the next guy’s. But, until you can adequately and effectively answer for how, your idea, product, sales, or whatever you endeavor to achieve may not become all you hope for.

The biggest ‘how’ you can ask begs for a coherent approach. It means building a distinct advantage toward a favorable end. This level of “how?” is best answered with strategy.

Strategy exists to solve problems. More often than not, calling upon strategic planning means that your problem is big—significant, complex, and with higher-than-average stakes. That’s why we call upon strategy. It is the means to simplify and unify activity to get from your Point A to Point B with greater clarity, effectiveness, confidence and efficiency.

Planning without strategy is like feeling around in the dark. You may eventually find what you’re looking for, but it will most certainly be unpredictable, take longer than anticipated, and you run a greater risk of falling on your face along the way.

Here are three things you need to know about strategy in order to

처리해야 합니까? 여러분은 이와 같은 질문을 조직에서 아마 여러 차례 들었을 것입니다. 특히 여러분이 훌륭한 성과를 거두기 위해 계획을 해야 하는 위치에 있다면 더욱 그러할 것입니다.

먼저 어떤 일을 하고 있고 어떤 사람에게 판매를 하는지 혹은 여러분의 제품이나 서비스가 왜 다른 것보다 나은지 알 필요가 있습니다. 하지만 여러분의 아이디어나 제품이나 판매에 대해 어떻게 라는 질문에 적절하고 효과적으로 대답하지 못한다면 어떤 노력을 기울이더라도 원하는 만큼의 성과를 거두지 못하게 될 수 있습니다.

“어떻게”라는 질문은 가장 방대한 질문이기 때문에 체계적인 접근 방식이 필요합니다. 즉 훌륭한 성과를 거두면 얻을 수 있는 분명한 이익을 설정해야 합니다. “어떻게?”라는 질문에 가장 잘 대답하려면 전략이 필요한 것입니다.

전략은 문제를 해결하기 위해 존재합니다. 흔히 전략적 계획이 필요한

경우는 문제가 크고 심각하며 복잡하고 보통 이상 수준인 경우입니다. 그렇기 때문에 전략이 필요한 것입니다. 전략이란 예를 들어 A 포인트에서 B포인트를 달성하기 위해 명확하면서도 효과적이며 확신을 가지고 효율적으로 일하면서 활동을 단순화하고 통합시키는 것을 의미합니다.

전략 없이 계획을 세우는

adequately answer any big “How?” and to improve your planning process, no matter what the challenge.

1. Strategy is about choice.

Strategy is a word and concept that is abused today. People love to use it because it sounds, well, strategic. Unfortunately, calling something a strategy doesn’t make it one. Strategy, in order to function as it’s intended, means choosing—making significant choices throughout the planning process. In any complex or challenging situation, such choices are hard. Something must be sacrificed in order to move in a true and distinct direction. If you’re not making hard choices in your planning, you need to ask yourself and others how distinct, clear and achievable is your approach?

Consider this example: When Steve Jobs returned to a struggling Apple in 1997, one of the first things he chose to do was to stop selling so many products. He literally put an end to more than 70% of Apple’s products (laying off more than 3,000 employees in the process) in order to focus on a handful of truly innovative products. This hard choice allowed Apple to focus its resources on innovation—developing something truly game-changing. The result? The Apple iPod.

가지를 소개해 드리고자 합니다.

1. 전략은 선택의 문제이다.

전략이라는 단어는 오늘날 너무 많이 남용되고 있는 단어이자 개념입니다. 전략적이라는 말은 왠지 모르게 멋있게 들리기 때문에 사람들을 그

단어를 사용하는 것을 좋아합니다. 하지만 불행하게도 전략이라고 부른다고 해서 다 전략이 되는 것은 아닙니다. 전략이 의도대로 기능을 발휘하기 위해서는 계획 과정에서 중대한 결정을 올바로 내리는 것이 필요합니다. 복잡하거나 힘겨운 상황에서 그런 결정을 내리는 것은 쉽지 않습니다. 올바른 방향으로 분명하게 나아가기 위해서는 무언가를 희생해야 합니다. 계획 과정에서 선택을 할 때 별로 힘을 들이지 않고 있다면, 여러분의 접근 방식이 얼마나 뚜렷하고 명확하며 달성이 가능한지 자문해 보고 다른 사람들에게도 물어볼 필요가 있습니다.

There’s little doubt that Jobs’ efforts would have been significantly more difficult and unclear if he had not made this critical strategic choice.

2. Strategy fits between your goals and plans.

Strategy is not the most important thing. But good strategy is necessary and often critical in order to be successful. Once you’ve defined your goals, strategy comes next. To delineate between goals, strategy and plans:

• Goals answer, “What is the end for the effort?”

• Plans, which follow strategy, answer, “What are the blueprints for success?”

• Strategy is the point in between that answers, “In what way are we going to coordinate our efforts to get there?”

A good example of this hierarchy can be seen in the successful approach of the Allies in World War 2. The goal (the end for the effort) was clearly to win the war—to defeat the Axis powers (Germany, Japan, Italy). At the time, the U.S. was faced with the prospect of a two-front war. Without a clear strategy, plans would undoubtedly be murky. However,

이러한 예를 생각해 보십시오: 스티브 잡스가 1997년에 당시 어려운 상황에 처한 애플사에 돌아왔을 때, 그가 가장 먼저 결정한 것은 기존에 너무 많은 종류의 제품을 판매하는 관행을 바꾸는 것이었습니다. 그는 진정으로 혁신적이고 휴대가 간편한 제품을 생산하는 데에 집중하기 위해 실제로 애플사의 제품 중 70퍼센트의 생산을 중단했습니다(그 과정에서 3000명 이상의 직원들이 해고됨). 이러한 힘겨운 결정을 통해 애플은 자원을 보다 혁신적인 것에 집중할 수 있었고 기존의 판도를 바꾸는 제품을 개발할 수 있었습니다. 결과는 어떻게 되었을까요? 그 유명한 아이팟이 개발되었습니다.

잡스가 이처럼 중요한 전략적 결정을 내리지 않았다면, 그가 기울인 노력이 빛을 발하지 못하고 분명한 성과를 거두지 못했을 것임이 분명합니다.

2. 전략은 목표와 계획 사이에 위치한다.

전략 자체가 가장 중요한 것은 아닙니다. 하지만 훌륭한 전략은 필요하며 성공을 거두기 위한 중요한 요소입니다. 목표를 설정하게 되면 전략이 필요하기 마련입니다. 목표와 전략과 계획의 관계를 예를 들어 설명해 보겠습니다:

• 목표가 말합니다. “노력하여 달성하고자 하는 결과는 무엇인가?”

• 전략의 도움을 받는 계획은 이렇게 말합니다. “성공하기 위한 계획은 무엇인가?”

• 전략은 그 둘 사이에서 이렇게 말합니다. “그렇게 하기 위해 우리의 노력을 어디에 얼마나 들여야 하는가?”

이러한 구조는 2차 세계 대전의 동맹국들을 통해 잘 설명할 수 있습니다.

the overwhelmingly critical factor was the clear and growing threat of Germany to Europe and Russia. Therefore, the Allies made the critical strategic decision to focus first on taking back Europe and defeat Germany. The resulting plans included the D-Day invasion of Normandy (effectively thwarting a German invasion of Britain) by the U.S., the Allied movement upward from Northern Africa and the Russian forces fighting the German army to the east.

3. Strategy marries strength with opportunity.

The beauty of strategy is that it coordinates and integrates activities around a common goal. What’s more, good strategy finds the sweet spot where strengths meet opportunity. If you identify an opportunity, yet have no strengths to take advantage, how effective will you be? Likewise, if your strengths abound in a certain area, yet no opportunities exist, your strategy could come up short.

Know that in order to improve the odds of achieving your goals, your strategy will need to amplify your strengths, while playing to the opportunities at hand. A great example of this can be seen in the way Procter & Gamble (P&G) has nearly cornered the consumer packaged goods market. With its humble beginnings in soap and candles in the 1800s, P&G slowly and methodically built a strength producing, packaging, marketing and selling package dry goods of all types. Over the years, the company has taken advantage of opportunities to both develop new products and acquire its way into new product categories. Today, the company’s product holdings cover close to 80 products spanning roughly seven categories of products we buy every day. P&G has employed different business strategies over the years but has always weighed opportunity in light of the company’s inherent strengths.

Whatever your challenge, follow these three fundamental principles for better strategic planning. Your strategy will be both more clear and coherent. What’s more, you will be incrementally farther down the road toward more successful outcomes sooner.

목표(노력의 결과)는 두말 할 것 없이 전쟁에서 이기고 적의 주축 세력 (독일, 일본, 이탈리아)를 물리치는 것입니다. 당시 미국은 양편의 적과 맞서고 있었습니다. 분명한 전략이 없다면 계획을 세우더라도 분명 모호하게 될 것입니다. 하지만 당시에 직면했던 가장 중요한 문제는 독일이 유럽과 러시아에 점점 더 위협이 되고 있었다는 것입니다. 따라서 동맹국들은 먼저 독일을 무찌르고 유럽을 되찾아오기로 하는 중대한 전략적 결정을 내렸습니다. 그렇게 해서 북부 아프리카에서 온 미국과 동맹국들의 군대가 수행하는 노르망디 디데이 상륙 작전(독일의 영국 침략을 효과적으로 와해하기 위한 작전)과, 러시아의 군대는 동쪽에서 독일군에 맞서 싸운다는 등의 계획이 세워졌습니다.

3. 전략은 힘과 기회를 결합시킨다.

전략의 아름다운 점은 공통의 목표를 이루기 위해 여러 활동을 조직하고 통합할 수 있다는 것입니다. 그에 더해 훌륭한 전략을 통해 힘과 기회가

만나는 접점을 찾아낼 수 있습니다. 기회를 찾았지만 그 기회를 활용할 힘이 없다면 얼마나 성과를 거둘 수 있습니까? 마찬가지로 특정 영역에서 힘은 충분히 가지고 있지만 기회가 없다면 전략이 제 힘을 발휘하지 못할 것입니다.

목표를 이룰 가능성을 높이기 위해서는 힘을 극대화시키고 기회를 잡을 수 있는 전략을 세워야 한다는 점을 기억하십시오. 포장 물품 시장의 소비자 점유율을 거의 장악하다시피 한 프록터 & 갬블 (P&G)사가 좋은 예라 할 수 있습니다. 이 회사는 초창기인 1800년대에 비누와 양초를 판매하며 미약하게 시작했지만 점차 체계를 갖추면서 생산 및 포장, 마케팅 및 모든 형태의 제품을 포장 형태로 판매하는 등의 방법으로 힘을 키워 나갔습니다. 시간이 지나면서 이 회사는 새로운 제품을 개발하는 동시에 새로운 제품 카테고리로 확장하는 기회를 최대한 활용했습니다. 오늘날 이 회사는 7개의 카테고리에 해당하는 80여개에 달하는 종류의 제품을 생산하고 있으며 우리는 그러한 제품을 매일 구매하고 있습니다. P&G는 지난 세월 동안 다양한 사업 전략을 활용하면서도 회사가 내재한 힘을 고려하여 기회를 저울질하며 판단했습니다.

어떤 어려운 상황을 겪더라도 앞서 언급한 더 나은 전략 기획을 위한 세 가지 기본적인 원칙들을 따르시기 바랍니다. 그렇게 하면 여러분의 전략은 더욱 분명하면서도 체계적이 될 것입니다. 그에 더해 조만간 성공을 향한 지름길에 점점 더 다가갈 수 있을 것입니다.

Meet Andy Slipher

Andy Slipher is the founder of Slipher Marketing, a consultancy where strategy comes first, followed by tangible marketing results. He is an accomplished strategist, interim CMO, speaker and writer on marketing strategy. He is marketing lecturer for SMU’s accredited Bank Operations Institute for professional bankers, and for the Independent Bankers Association of Texas (IBAT). Andy is the author of The Big How: Where Strategy Meets Success. For more information, visit TheBigHow.com.

앤디 슬라이퍼는 먼저 전략을 세운 다음 실질적인 마케팅

Business Tips

By Cordell Riley

Simple Training Tips to Dramatically Boost Company Performance

Many companies view training as a “nice to have.” They think it is important to create an attractive, engaging training program for new hires, and that it might be good to have a focused course that teaches employees how to perform certain tasks or use certain pieces of company technology. Once those companies cover the bases by offering training in just a few areas like those, they turn the page and start to think about other realities of doing business.

But what if . . .

What if those companies thought about employing training in a larger, more strategic way to improve performance in a wider range of business activities? What, for example, if they stopped to consider that a $10,000 investment in training could net a 10% increase in the sales made by each salesperson, resulting in an additional $10 million in annual sales revenue? What if they stopped to think that a similar investment in training could result in a 10% increase in the accuracy of order filling, and would save $1 million a year?

In short, what if companies made the connection between training, performance, and the bottom line?

And what if your company did? You see, training offers you the potential to dramatically increase profits and performance. Here are three tips to get that to happen for you.

1. Start with the End in Mind

Chances are you know where you would like to see improved performance or profits in your organization. But specifically what would those improvements look like? Would there be fewer defective products, better company reviews online, a 15% increase in the sales of one of your product lines—specifically, what?

Specific goals begin to emerge when you consider questions like those. They help you define the specific business challenges and goals you need to address. And once you have defined those issues and goals, you can begin to determine if there is training that will assist in reaching them.

것이 중요하며, 직원들에게 특정한 업무를 수행하는 방법 혹은 회사 기술의 특정 부분을 활용하는 방법을 가르치는 것에 집중하는 것이 좋을 수 있다고 생각합니다. 회사들이 단지 그러한 몇 가지 기본적인 사항들만 고려한다면 막상 실제로 사업을 진행하면서 미처 예상치 못한 다른 상황들을 겪게 될 수 있습니다.

하지만 이런 경우에는 . . . 어떻게 합니까?

만약 그러한 회사들이 이전보다 폭넓은 사업 영역에서 더 많은 실적을 올리기 위해 좀 더 대규모이며 전략적인 방법을 사용하여 훈련하는 것을 고민하고 있다면 어떻습니까? 예를 들어, 회사들이 훈련에 10,000 달러를 투자하면 각각의 영업 사원이 올리는 판매 매출이 10% 증가하게 되어 매년 판매 이익이1000만 달러나 증가한다는 사실을 깨닫게 된다면 어떻습니까? 또한 비슷한 비용을 투자하면 주문 기록이 10퍼센트 더 정확해져서 1년에 100만 달러를 절약할 수 있다는 것을 알게 된다면 어떻습니까?

간단히 말해 회사들이 훈련이 실적과 최종 결과와 관련이 있음을 깨닫게 된다면 어떻게 해야 합니까?

당신의 회사라면 어떻게 하시겠습니까? 훈련을 하게 되면 이익과 실적이 크게 향상될 잠재력을 얻을 수 있습니다. 그렇게 하기 위한 세 가지 팁을 알려 드리겠습니다.

1. 최종 목표를 염두에 두고 시작하라 여러분의 조직의 실적과 이익을 향상하고자 할 때 기회가 생기게 됩니다. 하지만 구체적으로 무엇을 향상하고 싶으십니까? 불량품을 줄이거나 온라인상에서 회사에 대한 리뷰를 더 좋게 받거나 제품 생산 라인 중 한 군데의 판매량을 15퍼센트 늘리는 것입니까? 아니면 다른 어떤 구체적인 목표를 가지고 계십니까?

이러한 자문을 해 보면서 구체적인 목표를 설정하게 됩니다. 그러한 질문을 하게 되면 여러분이 어떤 특정한 사업상의 어려움을 겪고 있고 달성해야 할 목표가 무엇인지를 명확하게 아는 데 도움이 됩니다. 그러한

문제나 목표를 명확하게 알게 되면 문제를 해결하거나 목표를 달성하기 위해 어떤 훈련이 필요한지 판단할 수 있습니다.

COLOR THAT POPS

2. Develop an Appropriate Curriculum

Your curriculum should be designed to teach people the skills they need to learn or improve in their specific role. But developing an effective curriculum is a bit more complex than simply defining skills. It should be right for the people in the roles who are performing the tasks and jobs that your training addresses. And it should be designed to have a focused, specific impact on the business items where you are trying to “move the needle” and bring about change.

An appropriate curriculum is also about more than just a list of skills and behaviors. It should consider how those lessons will be delivered—by a live training presenter, on phones or tablets, enlivened with games and exercises, in short “chunks” or longer lessons, for example. Creating an effective curriculum depends on considering who your learners are, where they are, and how they would prefer to learn.

3. Measure Results, then Tweak and Adjust Your Training

Accordingly

At this point, you loop back to the decisions you made in the first step, when you started with the end in mind. The difference is that you are now going to develop ways to measure the change you have brought about through training.

You might decide to measure how much more each of your retail salespeople is selling on an average sale, whether fewer of your products are being returned, whether your rates of repeat business are improving, whether your online reviews are more positive, or other hard or soft metrics that tell you how effective your training has been.

특정한 역할을 더 잘

도울 수 있는 커리큘럼을 개발해야 합니다. 하지만 효과적인 커리큘럼을 만드는 일은 단순히 기술을 알려 주는 것보다 좀 더 복잡한 작업입니다. 업무를 수행하는 사람의 역할과 훈련을 베푸는 직업에 적합해야 하기 때문입니다. 또한 상황을 개선하고자 하는 사업 아이템에 집중적이고 구체적으로 영향을 줄 수 있도록 커리큘럼을 개발해야 합니다. 적합한 커리큘럼을 만들려면 단순히 기술이나 행동을 나열하는 것 이상이 관련됩니다. 어떤 방법으로 학습하게 할지를 고려해야 하는데, 이를테면 직접 프레젠테이션으로 훈련하거나, 전화나 태블릿으로 혹은 게임이나 활동으로 재미있게 배우게 하거나 짧은 시간으로 나누어서 가르치거나 좀 더 긴 시간을 할애해서 가르칠 수 있습니다. 효과적인 커리큘럼을 만들려면 훈련받는 사람들이 어떠한 사람이고, 어떤 위치에 있으며, 어떤 방식으로 배우는 것을 선호하는지 고려할 필요가 있습니다.

3. 결과를 평가한 뒤 그에 따라 훈련 과정을 수정하라

이 단계에서는 여러분이 결과를 염두에 두고 첫 단계에서 내렸던 결정에 대해 다시 생각해 보게 됩니다. 차이점이 있다면 이번 단계에서는 훈련을 통해 있었던 변화를 측정하는 방법을 개발한다는 것입니다.

Once you are measuring, you can tweak, modify your training, and find ways to improve results. But one thing for certain? If you don’t measure and adjust, your training will never deliver the results it is capable of.

In Summary

Start with the end in mind, develop an appropriate curriculum, then measure results and adjust your training. That is a simple, yet powerful, approach to improve company performance. And you can use it to improve more company performance that you have probably stopped to consider.

Meet Cordell Riley

더 많은 수의 소매 판매원들이 평균 판매량을 달성하고 있고, 환불되는 제품이 줄고 있으며, 지속적으로 거래 하는 사업 건수가 늘고 있는지, 그리고 온라인상의 리뷰에서 좋은 평판을 얻고 있는지 혹은 다른 지표를 통해 여러분의 훈련이 얼마나 효과적이었는지를 평가할 수 있을 것입니다.

이러한 방식으로 평가를 한 뒤에는 훈련 과정을 수정하고 결과를 개선할 방법을 찾을 수 있습니다. 하지만 확실한 점 한 가지는 무엇입니까? 평가하고 수정하지 않는다면 훈련을 통해 원하는 결과를 결코 얻을 수 없다는 것입니다.

요약

결과를 염두에 두고 시작하고, 적합한 커리큘럼을 개발하고, 결과를 평가한 뒤 훈련 과정을 수정하십시오. 이렇게 하는 것은 회사의 실적을 향상하기 위해 필요한 간단하면서도 큰 효과를 거두는 방법입니다. 또한 이러한 방법으로 이전부터 고민했던 다른 분야도 개선할 수 있습니다.

Cordell Riley is sought-after keynote speaker, and the Owner and President of Tortal Training, a leading training development company he founded in Charlotte, North Carolina. Tortal uses strategic engagement methodologies and specializes in developing mobile training platforms for organizations with distributed workforces. A recognized training expert with extensive experience in the service, automotive and franchising sectors, Cordell has spent more than 20 years helping thousands of companies achieve outstanding success through training. For more information about Cordell Riley, please visit: www.Tortal.net.

코델 릴리는 인기

Business Tips

By Sue Bingham

Elements

That Comprise a High Performance Enterprise

Wake Up

It’s no secret that the workforce and the nature of work itself are rapidly changing. Many organizations, particularly large ones, are like an ocean liner that can’t turn on a dime. If an organization is not actively promoting and integrating the following eight elements, that organization is already behind and will experience negative impacts as the workforce shrinks and traditional management practices continue.

The root cause is that traditional management practices and H.R. policies have been created to catch the “bad apple”. Let’s start with the premise that the vast majority of employees are good people - we might even say 95% fall in this category. That leaves the small minority of five-percenters or bad apples. Often this group occupies a much larger percentage of managements’ time and attention. To try to rid the organization of these people, penalizing and insulting policies are created that often catch good people in their net. When treated the same as a five-percenter, ninety-five percenters feel embarrassed and de-valued. What’s worse, they create a bureaucratic system that makes it nearly impossible to get rid of those for whom the policies were created.

The following eight elements are common sense and uncomplicated; and, the absence of them will seriously hurt organizations in the near future.

#1 - Positive Assumptions about People

Dealing with the five-percent unconsciously taints your assumptions about people. If leaders have spent time dealing with someone who lies, lays out, does the minimum required and tries to get away with as much as possible, that experience can create a distrust and desire to micromanage and control everyone. Evidence of these assumptions is seen when there is restricted access to specific areas for certain groups; doors, cabinets and tool cribs are locked; managers accept performance minimums vs. maximums; information is guarded; and self-management is a distant concept. It becomes irrational for employees to feel like valued adults and in return, the organization receives compliance, a lack of passion and a check the box performance.

인식을 전환하라

인력과 노동의 속성이 빠르게 변한다는 것은 누구나 아는 사실입니다. 상당수의 조직들, 특히 규모가 큰 조직은 마치 바다를 항해하는 거대한 여객선과 같아서 동전의 앞뒤를 바꾸는 것처럼 쉽게 바꿀 수가 없습니다. 다음에 소개하는 8가지 조건을 조직에서 적극적으로 실행하고 장려하지 않는다면 뒤쳐지게 될 수 있고 노동력이 감소하고 기존의 관행으로만 운영되는 부정적인 결과를 맞게 될 수 있습니다.

이렇게 말할 수 있는 근본적인 이유는 기존의 경영 관행과 인사 정책들은 단지 조직 내의 해로운 존재를 파악하기 위해 고안된 것이기 때문입니다. 대다수의 직원들 어쩌면 95퍼센트의 직원들이 선한 사람이라고 가정한다면 단지 5퍼센트에 해당하는 사람만 해로운 존재라고 할 수 있습니다. 흔히 이러한 사람들은 관리하는 데 드는 시간과 주의를 집중하는 면에서 5퍼센트 이상의 영향을 미친다고 할 수 있습니다. 조직에서 이러한 사람을 없애기 위해 그러한 사람들에게 제재를 가하고 불이익을 주는 정책을 만들어 내지만 그러한 정책은 흔히 선한 사람들에게도 피해를 줍니다. 95퍼센트의 선한 사람들은 5퍼센트의 사람들과 동일한 대우를 받게 되면 당황하고 본인이 무가치하다는 느낌을 받게 됩니다. 그보다 더 나쁜 것은 관료주의적인 시스템을 만들어 정책을 만든 사람들을 제거하는 것이 거의 불가능한 상태가 되는 것입니다.

다음에 나오는 8가지 조건들은 일반적이면서도 간단한 것들입니다. 하지만 이러한 조건이 충족되지 않는다면 가까운 장래에 조직에 심각한 문제가 발생할 것입니다.

#1 – 사람들을 긍정적으로 보라 5퍼센트의 사람들을 상대하다 보면 무의식적으로 사람들에 대한 선입견이 생길 수 있습니다. 리더들이 거짓말을 하고 꼼수를 부리고 최소한의 노력으로 최대한의 이익을 챙기려는 사람들과 함께 지내다 보면 불신이 생겨서 모든 사람들을 사사건건 간섭하고 통제하려는 마음이 생길 수 있습니다. 이처럼 불신이 싹트게 되면 특정 그룹만 접근할 수 있는 제한된 구역이 존재하게 되거나, 문이나 캐비닛이나 연장함에 잠금 장치를 하거나, 관리자들이 실적이 최하인지 혹은 최상인지를 평가하며, 정보는 철저히 내밀로 관리되게 됩니다. 이러한 상황에서 스스로를 관리한다는 것은 동떨어진 개념으로 보이게

Leading with positive assumptions about the quality and integrity of the majority of the workforce promotes pride, passion and accountability.

#2 - Identification and Elimination of Negatives

A negative is defined as “anything that minimizes vs. maximizes a person’s feeling of VALUE to the organization”. Many of these are almost invisible to the people who have the power to eliminate them. Examples include: free water or coffee in some areas and not in others, reserved parking for executives, punitive policies that apply to one group of employees but not another, differences in holiday and vacation schedules, late performance appraisals and wage increases, etc.

Most of these negatives are easy to eliminate. Leaders only need to put themselves in the shoes of their hourly-paid employees to see and feel them—and then get rid of them.

#3 – Mutual Trust and Respect

Major headway in creating an environment of mutual trust and respect can be achieved by doing the first two elements. And, if a company wants to be able to unlock supplies and equipment and treat people as responsible adults, there must be recognition that there will probably be some theft and deceit until the five-percenters are gone. However, it will be worth it to have created a high trust environment for the rest of the workforce. In addition, create the standard that trust is a required attribute in order to receive a job offer. Clearly communicate trust as a core value and treat any violation of trust as a dischargeable offense.

#4 – Open, Two-Way, Adult-to-Adult Communication

In essence, share information, be open, and avoid secrets. Speak to everyone at every level as you would a neighbor you like. Remember that people, regardless of the type of work they perform, have the same desire for involvement and respect as managers and senior leaders do.

#5 – Employee Engagement

Visionary experts in areas of organizational development predict the end of hierarchies—at least as you know them today. If it can be agreed that the people doing the jobs are the ones who know the jobs the best, why aren’t leaders empowering employees to solve problems and create continuous improvement in every organization?

#6 – Training

A company’s investment in training reflects its value for people and a clear belief that good people only get better and produce greater results with an investment in their development. Manufacturing companies often have a substantial budget for preventative maintenance on equipment, but limit (or even reduce if revenue is low) the necessary dollars for maintaining each person’s potential capacity.

#7

– Competitive Wages and Benefits

In a high performance culture, the objective is to make wages and benefits a “non-issue”. If people are challenged, valued and fairly compensated, they are reluctant to take another job for more money. Fairness is perceived and achieved by regularly checking the market value for all jobs and paying competitively (meaning around and often somewhat above the market midpoint), sharing the survey data if someone is interested and being transparent about ranges and the compensation structure. If a company is providing competitive pay and benefits, there shouldn’t be any mystery around this topic.

#8 – High Expectations

Many leaders will admit that they have employees who are only doing the “minimum”. In most traditional companies, job descriptions are specific with regard to the tasks to be performed. Instead, write job profiles that set high expectations for the results versus the tasks involved. And replace

반면 대부분의 직원들이 수행하는 업무의 질과 진실함에 대해 긍정적으로 생각하게 되면, 직원들은 자부심을 가지고 열정적이면서도 책임감 있게 업무를 수행하도록 격려하는 것이 됩니다.

#2 – 부정적 요소(네거티브)를 알아내어 제거하라 네거티브란 “개인을 조직에 비해 자신을 지나치게 무가치하거나 대단한 존재라 고 여기게 만드는 모든 것”이라고 정의할 수 있습니다. 이러한 요소를 없앨 권한을 가지고 있는 사람들이 실상은 이러한 요소를 파악하지 못하는 경우가 많습니다. 예를 들자면 특정 구역에 있는 사람들은 무료로 물이나 커피를 얻을 수 있지만 다른 구역에 있는 사람들은 그렇지 못하다든가, 간부만을 위한 주차 구역이 따로 있거나, 특정 그룹의 사람들에게는 불이익을 주지만 다른 사람들에게는 그렇지 않은 정책이 있거나, 휴일이나 휴가 스케줄이 서로 차이가 있거나, 업무 실적 평가가 늦거나 임금 인상 문제가 있는 등의 사례가 이에 해당할 수 있습니다.

이러한 부정적 요소들 중 대부분은 제거하기가 쉬운 것들입니다. 리더들은 시간제 근로자들의 입장에서 이해하고 공감하려고 노력하면서 그러한 네거티브적 요소들을 제거해야 합니다.

#3 – 상호 신뢰와 존중 서로 간에 신뢰하고 존중하는 분위기를 조성하기 위해서는 앞서 언급된 두 가지 요소들이 먼저 충족되어야 합니다. 그리고 회사에서 직원들에게 필요한 것들을 제한 없이 공급하고 그들을 책임감 있는 성인으로 대해 주기 위해서는 5퍼센트의 악한 사람들이 없어지지 않는 한 어느 정도의 도둑질이나 사기는 있을 수 있다는 것을 인정해야 합니다. 하지만 나머지 직원들을 위해 서로를 깊이 신뢰하는 분위기를 조성하는 것은 그만한 가치가 있는 일입니다. 그에 더해, 신용을 일자리 채용의 필수 조건으로 규정하는 표준을 만드시기 바랍니다. 신용은 필수 조건이며 신용을 어길 경우 해고당할 수 있다는 점을 분명히 공지하십시오.

#4 – 공개적으로, 양방향으로, 일대일로 대화를 나누십시오 정보를 공유하고 공개하며 비밀을 없애는 것이 필수적입니다. 가까운 이웃에게 이야기하듯 각계각층의 모든 사람에게 이야기하십시오. 모든 사람들은 어느 종류의 일을 하는지에 관계없이 다른 사람과 소통하고 경영자나 선임자와 마찬가지로 존중받기를 원한다는 점을 기억하십시오.

#5 – 직원의 참여 조직 발전 분야에 선견지명이 있는 전문가들은 적어도 오늘날 존재하는 형태의 서열 구조는 조만간 사라질 것이라고 예견합니다. 특정한 일을 하는 사람이 그 일을 가장 잘 안다는 것에는 모두가 동의할 것입니다. 그렇다면 모든 조직의 리더들이 직원들에게 문제를 해결하고 지속적으로 개선할 해결책을 개발할 권한을 주어야 하지 않겠습니까?

#6 – 훈련

훈련은 그만한 가치가 있고 훌륭한 사람은 투자한 만큼 더 나은 실적을 올린다는 확신이 있기 때문에 기업에서는 훈련에 투자를 하고 있습니다. 제조 기업들은 흔히 장비를 예방 차원에서 관리하기 위해 상당한 예산을 사용하는 반면 개개인의 잠재력을 발휘하게 하기 위한 훈련에는 비용을 제한하거나 심지어 매출이 적은 경우에는 비용을 줄이기도 합니다.

#7 – 경쟁력 있는 임금과 이익 실적을 중시하는 문화에서는 직원의 임금과 이익을 중요하게 여기지 않습니다. 직원들이 새로운 일을 하고자 하는 동기를 부여받고 가치를 인정받고 공정하게 보상을 받는다면 돈을 더 벌기 위해 다른 직장으로 옮기려 하지는 않을 것입니다. 공정한 보상이 어느 정도인지를 이해하고 실행하려면 모든 직종의 시장 가치를 정기적으로 확인하고 경쟁력 있는 정도(시장에서 중간 정도나 그보다 약간 높은)로 임금을 지불해야 합니다. 또한 임금에 대해 관심이 있고 임금의 범위와 구조에 대한 투명성을 원하는 사람들을 위해 조사 데이터를 공유할 수 있습니다. 회사에서 경쟁력

that common phrase at the bottom of those descriptions that says, “All other duties as assigned” with “Proactively support the team and company in achieving its objectives”. Now the person who just waits to be told what to do is no longer meeting the minimum.

When leaders don’t set high expectations, they shouldn’t be surprised when average results are achieved. Further, high expectations give people a purpose for their work along especially when their leaders’ believe they will be successful.

Start Now

There are many applications under each of these elements that convert the words to tangible actions and practices. If any of these eight elements is missing within an organization, it’s time to take action.

It’s valuing employees and doing the right thing that leads to exceptional performance. It really isn’t complicated.

됩니다. 기존의 대부분의 회사들은 잡 디스크립션(근무 지시 사항)

문서에 수행해야 하는 업무에 대해서만 자세히 설명합니다. 하지만 그 대신에 문서에 수행해야 할 업무뿐 아니라 업무에 대비해 거두어야 하는 높은 실적 기대치를 포함시키십시오. 그리고 맨 마지막 부분에 있는 “ 다른 모든 의무들도 함께 이행한다”라는 모호한 문장 대신에 “팀과 회사가 목표를 이룰 수 있도록 자발적이면서도 적극적으로 지원한다” 라고 명시하시기 바랍니다. 이제 명령이 떨어지기 전까지는 일하지 않는 사람들도 더 이상 최소한만 일할 수는 없을 것입니다.

리러들이 높은 기대치를 제시하지 않으면 평균 정도의 성과만 거두게 될 확률이 높아집니다. 그보다는 높은 기대치를 제시하면서 그들이 성공할 것이라는 신뢰를 나타낸다면 직원들은 동기를 부여 받게 됩니다.

지금 시작하세요 이러한 조건들을 실제로 행동으로 옮기기 위한 방법은 다양합니다. 8 가지 조건 중 조직에 부족한 부분이 있다면 신속히 조처하시기 바랍니다.

가치를 올바로 평가받으며 합당한 일을 하는 직원들은 매우 우수한 실적을 거둡니다. 전혀 복잡한 문제가 아닌 것입니다.

Meet Sue

Sue Bingham is the founder of the HPWP Group, a master coach, speaker, and author of the forthcoming book, Creating The High Performance Work Place: It’s Not Complicated to Develop a Culture of Commitment. At the forefront of the positive business movement, Sue supports leaders as they achieve their vision of success, and designs common-sense systems that make people and organizations more effective. For more information about Sue Bingham, please visit: www.HPWPGroup.com.

수 빙햄은 HPWP 그룹의 설립자이자 마스터 코치이자 연사, Creating The High Performance Work Place: It’s Not Complicated to Develop a Culture of Commitment(높은 실적을 올리는 직장 만들기: 헌신적으로 일하는 분위기를 조성하기란 어렵지 않다)라는 책의 저자이기도 합니다. 수는 사업의 발전을 위해 앞장서 일하며 리더들이 목표로 하는 성공을 거둘 수 있도록 도움을 베풀고 있으며 사람들과 조직이 좀 더 효율적으로 일할 수 있는 현실적인 시스템을 개발합니다. 수 빙햄에 대해 더 많은 정보를 알아 보시려면 www. HPWPGroup.com을 방문해 보시기 바랍니다.

Michael L. Suggs, President of

the Goler Community Development Corporation

Michael L. Suggs is the President of the Goler Community Development Corporation, a faith-based community development corporation that is revitalizing a community in downtown Winston-Salem. Suggs, a former marketing and governmental executive with RJ Reynolds Tobacco Company is leading the $100 million effort to restore the area through construction and renovation of an industrial area into a mixed-use and multicultural community.

At RJ Reynolds, Suggs was Senior Director of Public Affairs, responsible for the company’s outreach to its numerous constituent organizations, including civic leaders, business owners, elected officials, and community leaders. Early in his nearly 20-year career at RJ Reynolds, Suggs held several positions in the Marketing Department, including brand manager for VANTAGE/MORE/NOW and Special Markets Manager for SALEM.

Prior to joining RJ Reynolds, Suggs worked as a brand manager for Hanes Hosiery where he was responsible for building the company’s share in department stores and mass merchandiser accounts.

Suggs and his wife Dana own and operate a boutique/art gallery called Body and Soul in Winston-Salem’s Art District which has become a destination for locals and visitors for over 13 years. The shop not only carries gift items but also health and beauty aids, including Hemp Excellence, SheaMoisture and other leading brands.

Suggs attended North Carolina A&T State University where he graduated with honors in Business Administration. His education continued at the University of Wisconsin-Madison, where he earned an MBA in Marketing. Additional work experience was gained at Procter and Gamble, Miller

Urban Call Briefs

by Lafayette Jones

Brewing Company and Champion International.

Suggs’ civic activities include being the former chairman of the Downtown Winston-Salem Partnership, board member of Winston-Salem Business Inc. and the North Carolina Institute of Minority Economic Development.

Julieanna L. Richardson,

Founder and Executive Director of

The HistoryMakers

Julieanna L. Richardson created a unique path to founding and heading up the largest national collection effort of African American video oral histories on record since the WPA Slave Narratives. With a diverse background in law, television production and the cable television industries, she combined her various work experiences and her passion for American studies and history to conceptualize and build The HistoryMakers.

The HistoryMakers is a national, 501(c)(3) non-profit educational institution headquartered in Chicago with regional offices in Atlanta, Georgia and the Washington, D.C. area. The HistoryMakers organization is committed to preserving, developing and providing easy access to an internationally recognized, archival collection of thousands of African American video oral histories. Richardson serves as the founder and executive director of The HistoryMakers.

The HistoryMakers represents the single largest archival project of its kind since the recording of former slaves during the WPA period of the 1930s. The purpose of this archive is to educate and to show the breadth and depth of this important American history as told by the first person; to highlight the accomplishments of individual African Americans across a variety of disciplines; to showcase those who have played a role in African American

Michael L. Suggs President of the Goler Community Development Corporation

Michael L. Suggs President of the Goler Community Development Corporation

Michael House Broadcast Communications Expert

Lyle Moore Celebrity Makeup Artist

Julieanna L. Richardson Founder and Executive Director of The HistoryMakers

Julieanna L. Richardson Founder and Executive Director of The HistoryMakers

Urban Call Briefs

by Lafayette Jones

led movements and/or organizations; and to preserve this material for years and generations to come, creating a priceless collection of 15,00020,000 of recorded African American testimony.

It was during her studies at Brandeis that she first experienced the power of oral history, while conducting independent research on the Harlem Renaissance. While exploring the collections of the Schomburg Center for Research in Black Culture in New York City, Richardson interviewed Butterfly McQueen and Leigh Whipper as part of her project. Having access to these poignant life stories “made history really come alive for me,” says Richardson. “It is important that everyone has a sense of their own legacy.” From this early exposure, the seeds for The HistoryMakers project first took root.

Richardson received her J.D. degree in 1980 from Harvard Law School and began her career as a corporate lawyer at the law firm of Jenner & Block prior to serving in the early 1980s as the Cable Administrator for the City of Chicago’s Office of Cable Communications. There, she established the Chicago Cable Commission, the City’s regulatory body. She went on to create Shop Chicago, a regionally-based home shopping channel. She then started her own production company, SCTN Teleproductions. For eight years, she managed three local cable channels for TCI, then the nation’s largest cable operator, and served as the local production arm for C-SPAN. Richardson has been the recipient of numerous honors and awards. She currently sits on the Honors Council of Lawyers for the Creative Arts and was appointed in 2011 to the Comcast NBC Universal African American Diversity Council.

Richardson also sits on the Honors Council of Lawyers for the Creative Arts, and in 2011 was appointed to the Comcast NBC Universal African American Diversity Council. In 2012, she was awarded an honorary doctorate in the Humanities by Howard University; and in 2014, she served as the commencement speaker for Dominican University who also awarded her an Honorary Doctorate in the Humanities. In 2014, Black Enterprise Magazine awarded Richardson the 2014 Legacy Award, its highest recognition of women’s achievement. That same year, Richardson was profiled in “American Masters: The Boomer List,” a PBS documentary and exhibition at the Newseum in Washington, D.C., shot and directed by Timothy Greenfield-Sanders. In 2016, Richardson delivered Brandeis University’s 65th Commencement address and also received an honorary doctorate of Humane Letters. That same year, Richardson received the Pioneer Award at the 27th Annual Heroes and Legends Awards in Los Angeles, California. She was one of eight honored during the world premiere of HistoryMaker and artist Jonathan Green’s Requiem for Rice - a musical tribute to honor and recognize posthumously the scores of enslaved Africans upon whom the infrastructure of the United States was built and who were buried throughout the Lowcountry and across the United States without being recognized as citizens.

Today, Richardson’s passion for uncovering and sharing this treasury of rich and wonderful American stories is undiminished and will leave a unique and lasting legacy for generations to come.

Over the past 13 years, The HistoryMakers grew into a vibrant national initiative. Its signature programs include The HistoryMakers Education Institute, Back to School With The HistoryMakers, The HistoryMakers Speakers Bureau and “The HistoryMakers An Evening With…” PBS-TV series and fundraisers that have featured such notables as Harry Belafonte, Diahann Carroll, Dionne Warwick, General Colin Powell, Earl Graves, Nikki Giovanni, Earl Graves, Sr., Smokey Robinson, Della Reese, Ossie Davis & Ruby Dee, B.B. King, Russell Simmons, Denyce Graves, Quincy Jones and Eartha Kitt, Smokey Robinson, Valerie Simpson, Berry Gordy, John Rogers, Jr., Ursula Burns, Vernon Jordan, Valerie Jarrett, Eric Holder and Franklin Thomas.

Michael House, Broadcast Communications Expert

For more than four decades Michael House has worked in advertising, marketing, politics, print and broadcast communications. Three years ago, House was handpicked to head the entire operations of the “World’s Greatest Weekly,” the 106-year-old Chicago Defender. It was an offer he couldn’t refuse.

His vision was to create an integrated platform that includes events marketing, traditional print advertising and web, while publishing the Best Black Newspaper in America. The Cleveland, Ohio native saw the fruits of his labor when the Chicago Defender received the John B. Russwurm Award in 2009 from the National Newspaper Publishers Association as the “Best Black Newspaper in America,” in addition to several other awards the newspaper received at their annual convention.

He was also instrumental in moving the newspaper back in the community it started, Bronzeville. Less than two years after his arrival, the Chicago Defender moved back into the community.

Prior to coming to Chicago, House spent many years working in advertising and sales at Ford Motor Co., Mobile Oil Corp., Rockwell International, Ebony magazine and as the president of Amalgamated Publishers Inc. in New York. At Amalgamated, he was in charge of placing national advertising in the country’s more than 200 black newspapers.

He then returned to Cleveland and served as the press secretary and spokesman for Cleveland Mayor Frank Jackson, oversaw the city’s public access television station, and became president and chief operating officer of the Call & Post Newspaper Group, which publishes weekly editions in Cincinnati, Cleveland, Columbus and a statewide edition.

During his time at the Call & Post, House was recognized by the NNPA for his leadership at newspaper group. He was named Publisher of the Year for 2003-2004.

House is a member of Kappa Alpha Psi Fraternity, Inc., a Prince Hall Shriners 33rd Degree Mason and chairman of the NNPA’s Marketing and Advertising Committee. He received his bachelor’s degree from Howard University and earned his MBA from Baruch College-City University of New York. House and his wife Doris have four children and several grandchildren.

Lyle Moore, Celebrity Makeup Artist

Lyle Moore is a celebrity and M.A.C. Makeup Artist. He has been in the makeup industry for over 20 years and has worked for M.A.C. cosmetics for over nine years. Moore has worked his way up to being part of M.A.C. Impact Team to do Special A and AA Level Events all over the Atlanta area. He became an eyebrow expert earlier in his career as a professional hairstylist.

Lyle Moore Celebrity Makeup Artist

Michael House Broadcast Communications Expert

His love for brows blossomed and helped him solidify his standing in the industry. Known as MakeUp and Moore, Moore has been blessed to be in over 20 different issues of Sophisticated Black Hair Magazine, which is the No.1 hair and style guide. His work appeared in countless shows, such as Bronner Bros International, The Americas Beauty Show in Chicago, the Houston Hair Symposium and the Black Beauty Expo Hair Shows. His specialties are the perfect brow and ombre lips. Moore is also a two-time Barber Battle Winner for Makeup in 2005 and 2014 at Bronner Bros. Hair Show.

Moore now wants to share his gifts with the world of women. He wants to reach all of those naturally-beautiful women who want to learn how to enhance their beauty with a more natural look.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones

THE ESSENTIALS

Products to Stock

Some items are just too good to pass up, regardless of the season. Essential beauty and grooming products are always going to be on trend. Stock up on these popular products.

Hair and Body Butter

Bring out the beauty of your hair and skin with the Sunny Isle Jamiacan Black Castor Oil Pure Butter. This revolutionary product not only translates the natural benefits of Jamaican Black Castor Oil into a butter, but is also works to heal dry skin and hair. From psoriasis and eczema to moisturizing a dry itchy scalp, this product can enhance anyone’s natural beauty.

THE ESSENTIALS

Hair Color

For color as bright as your summer, try our #1 best-selling shade: SPARKS Purple Passion! This shade is a semi-permanent direct dye that offers long-lasting results, is not tested on animals and is super easy enough to do-it-yourself at home.

Beauty Ambassador Styling Tools

By Detra Smith

Saving Time with a Bonnet

With everyone looking for ways to save time these days, the Gold ‘N Hot Jet Bonnet Dryer Attachment is a game-changer for multitasking. The flexible hose makes the bonnet versatile, and its portability means it can be used in any room of the house. Your clients can wear the bonnet to dry their hair while getting ready during their hectic mornings. They can pop on a few rollers, slip on the bonnet, attach the hose to a blow dryer, and set the dryer down for ultra-convenient hands-free drying. This makes it a snap to dry your hair while tending to your other fashion prep needs.

This bonnet attachment is a perfect retail product for salons. A great sales technique is to use it on your guests while they are sitting comfortably in your salon. Use it with a wrap, finger waves, roller set -- or any other way you use a hood dryer – as well as the ideal warm conditioning appliance. For superb warm conditioning, try out this tip: Apply a soothing conditioner to hair, cover it with a plastic cap or wrap, and set the bonnet on your client’s head for about 10 minutes. Then remove the bonnet and allow the hair to cool. Rinse gently with cool water for maximum conditioning and shine.

Travelers also appreciate this handy dryer attachment because it’s easy to pack with a blow dryer. In fact, online reviewers attest that it’s a great space-saver that can be tucked conveniently inside any suitcase, and they leave glowing comments about its effectiveness as a light, nimble home styler as well.

Remember that heat is not provided by the bonnet. To utilize heat with the bonnet, attach the hose to a quality hand held dryer. We recommend the Gold ‘N Hot Ultra Lightweight Dryer with Tourmaline. Powered with 1875 watts, two speeds, three heat settings (including cool), and Tourmaline technology, hair dries quickly and gleams with a healthy, polished shine. Additionally, the dryer comes with a nine-foot cord, an air concentrator, and a pik attachment. Both the bonnet and the dryer are lightweight and budget-friendly, which is a perfect match for your salon’s retail needs.

It’s critical to offer guidance for clients looking for a quality dryer. Without extensive background knowledge, customers can be overwhelmed with all of the dryer options. As stylists, we should educate ourselves on the different dryers and know how to best match a client with the ideal dryer choice. Our clients will appreciate a professional’s informed recommendations on the perfect dryer for their needs. Beyond just price and appearance, clients can have specific requests on dryer specifications. Some clients prefer high wattage; others request a light weight; and they all prefer a long cord. Fortunately, the Gold ‘N Hot Ultra Lightweight Dryer meets each of these criteria, so we’re confident to recommend this model regularly.

Your clients trust you with their hair. Empower them to look and feel their best after spending time with you. Women who feel good about the way they look will be loyal to you, as their stylist. Show them your dedication by recommending the styling tools that work for them -- the tools that are easiest to use and that deliver the most lasting results. You’ll be rewarded with every compliment they receive. More importantly, they’ll give great testimonial about your service, and will be quick to

And nothing builds your business faster than

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www.goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Meet Detra

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

WhereBeautiful Hair Begins!

Beauty ofCharity

When you turn on the news, it’ll seem as if nothing good is going on in the world. However, when manufacturers partner with charities to support important causes, it reminds us that there are plenty of people and organizations looking to make an impact. Whether manufacturers are donating funds, providing product or encouraging their staff to volunteer, companies are working hard to lend a helping hand. As we celebrate the 9th Annual Beauty of Charity issue. OTC Beauty Magazine would like to take the time to honor the companies that strived to give aid to those in need.

Quality Pencils Inc. / GraffEtch Combats Human Trafficking with Florida-based Charity

All year, assorted barber schools and barber battle events request sponsorship from Graffetch. We participate in as many events as possible and we always donate giveaway prizes to battle winners, VIP bags and event giveaways. GraffEtch encourages student awareness and tries to support as many industry events as possible.

We also donate to Children’s Home Network of Tampa. This organization offers housing to children in immediate need of help. They can be contacted at Childrenshomenetwork. org.

For the past three years, we have gotten very involved with Tampa Bay Advocates Against Human Trafficking.

Human

Trafficking: Abducting women, children and men. It’s 21st Century Slavery. The typical response for what people think human trafficking is, Involves the sex trade in foreign countries with foreign women. Yes, overseas, parents are being solicited to sell their children, being told they can offer them a better life in America. They sell their children into slavery unknowingly. It’s truly horrific. However, be aware that the exploitation of individuals is occurring right in our backyards, on our streets and in our communities with American born individuals, many of whom are children.

Right here at home, Human Trafficking is Tampa Bays’ ugly little secret. Did you know that approximately 1.2 million children are trafficked into the US annually? As many as 2.8 million children live on the streets, a 3rd of whom are lured into prostitution within 48 hours of leaving home. Others are stolen or kidnapped. That’s 3,300 people that are sold or kidnapped and forced into slavery every day. In money, it translates into approximately 150 billion dollars in illegal profits.

An exploited person can be your child’s classmate that is being sold for sex by her grandmother for drugs, a scantily dressed youngster at Burger King looking scared, angry, confused & hungry & a solicitor that rings your door bell. These scared victims have awful secrets & are forced to sell themselves.

Trafficked persons are all around us. Please don’t be naïve to think it’s only in the sex clubs or massage parlors and not in our safe communities. Our children are going to school where pimps may be lurking for their next victim. And the “pimp” will look like an ordinary mom or dad, sister or brother. The recruiters are trained on who to befriend & solicit. The homeless child that couch surfs becomes a perfect victim or the outcast that kids bully. Human Trafficking is at epidemic levels. They will try to steal your children willingly, by force and intimidation. Many use the internet to create fake friendships. The stereotypical looking “pimp” from TV is long gone!

We need to change the way we think, be alert. Human Trafficking is not just over there,

it’s right here. We need to start recognizing the signs. We need to educate our communities, identify situations & help to FREE these victims from slavery.

Tampa Bay Advocates Against Human Trafficking

is a non-profit organization that exists to help vulnerable and exploited women, children and men who are survivors of human trafficking. They are a group of everyday people using their time, talents & gifts to help end human trafficking by creating awareness, protecting people and restoring lives. Pamela Woody can be contacted at www.TbaAht.org. These victims now have their freedom but nothing else. They need clothing, everyday supplies. Everything and anything you can think of.

back.” She continued, “I’m always on social media and I find that I become attached to the people following The Mane Choice. I started seeing the same people and getting insight into their struggles and the things they were happy about. I wanted to go beyond just making a really good product they could believe in. I wanted to do something on a personal level.” (Forbes)

Beyond the weekly contest, Courtney and The Mane Choice have expanded their program to others in need, such as during the recent Hurricane Harvey Relief where the brand took their popular competition and went into action. Those efforts consisted of taking their loyal consumers in Texas off the streets, putting them up in hotels as long as possible.

The Mane Choice and Courtney plan to continue this charitable component of their business as it has become a staple in their brand culture. As they continue to grow, The Mane Choice plans to expand their giving through new programs set to be put into place in later 2018/early 2019.

The Mane Choice Reaches their 150th Winner from their Charitable “Pay My Bill Program”

The Mane Choice’s Pay My Bill Program Helps 150 People In-Need and Continues to Grow

Huntsville, AL, July 2018 – The Mane Choice is proud to announce that their Pay My Bill program has now served 150+ plus consumers in need. The program, which was created by the company’s CEO, Courtney Adeleye, acts as an Instagram-based giveaway where she pays off a bill of one of her brand’s followers each week. Every Tuesday, one (or more) winners are selected to have their full bill paid by the company. Past bills paid have included, rent, car payments, tuition, utilities and more.

The program was created when Adeleye decided to pay forward her success after recognizing it was because of loyal supporters that the company rose to be the multi-million dollar brand it is today. Now, five years later, the brand has been able to target over 150 consumers in-need and continue to share the wealth.

According to Courtney, “I always knew I wanted to be a socially-driven, customer-based company. But I could not have done it without my supporters or my followers on social media. Those were the people going into Wal-Mart and Sally Beauty stores and actually demanding my products and that made my job much easier, so I wanted to give them something

Andis Company – A legacy of Giving

Workforce development innovation with Project SEARCH

This summer, Andis Company, a leading manufacturer of handheld grooming tools, partnered with Project SEARCH, a program fostering visionary thinking and innovation for people with disabilities, to host seven young adults for a six-month long internship where they learned transferrable work skills to prepare themselves for future employment.

Project SEARCH is an initiative led by Easterseals Southeast Wisconsin in partnership with the Department of Vocational Rehabilitation, Racine Unified School District, Department of Health Services, the families and the interns. The partnering organizations provide internships from September through early June in professional work environments with the goal of providing young adults with marketable, competitive and transferable skills that lead to employment. Eighty percent of Project SEARCH graduates have found community-based employment through the program.

Upon completion of the internship, four of the seven graduates were hired by Andis to join its assembly team where they help build the company’s clipper and trimmer products used by hair professionals and animal groomers worldwide. The other three graduates also received job offers at Racine-area companies.

Andis Foundation

In addition to Project SEARCH, Andis is committed to helping kids thrive through education that extends beyond the classroom with programming that enriches the spirit, mind and body as part of the Andis Foundation. Guided by excellence, integrity and respect, the framework of the culture within Andis, the Foundation seeks to support these values and philosophies from its partners. Recipients of recent Andis Foundation grants include the Wisconsin FFA Foundation, Inc. (Future Farmers of America), 4-H, Racine Zoo, Junior Achievement and the Racine Art Museum.

To learn more about charitable initiatives that the Andis Company supports including partnerships with the Hospitality Center of Racine, Wisconsin YMCA and Wisconsin Humane Society of Racine County, among others, please visit andis.org.

technology hydrates the cuticle and eliminates frizz or flyways, leaving hair looking sleek and shiny. The Paddle Brush features an ionic soft cushion and gentle ball point tips for comfortable use on both hair and scalp.

The Special Edition SilkCut Shears Collection includes a Thinning Shear, Cutting Shear and Deluxe Case (which holds up to two shears and one other item). Each shear features a powerful, handmade razor sharp convex blade with reinforced steel alloy for extra strength. An ergonomic handle design allows for optimal finger rest positions - complete with comfort offset handle, special thumb curvature and micro-adjustable tension knob - to eliminate fatigue and leave hands relaxed for effortless cuts. Olivia Garden also offers an exclusive SilkCut Service Program, which entitles users to a new pair of shears every time they need a pair of SilkCut shears sharpened.

Olivia Garden Creates Breast Cancer Awareness Collection

Every year, Olivia Garden creates special edition Breast Cancer Awareness collections to honor those battling breast cancer. Last year, the brand donated 20% of net proceeds from all sales of these special-edition collections to Breast Cancer Research. This fall, Olivia Garden will debut a new special edition NanoThermic® Ceramic + ion™ Brush Collection and Shears Set. I’ve included details on the two collections below, and high-res images at the following Dropbox link.

The Special Edition NanoThermic Ceramic + Ion collection includes four different brushes – 2 1/8” Round Brush, 1 3/4” Round Brush, 1 1/4” Round Brush and Large Paddle Brush – with the latest ceramic technology. A ceramic coated barrel will heat up faster, retain heat longer and reduce drying time to achieve superior, long-lasting hairstyles. The collection’s tourmaline ion

Namaste Laboratories, LLC – parent company of ORS brands, continues to strengthen its partnership with community-based charitable organizations – especially those with a focus on serving homeless men and women.

In May 2018, Namaste partnered with the University of Chicago’s Office of Civic Engagement – Community Service Centre (UCSC) and the XI Lambda Education Foundation, where the focus was to highlight the contribution of homeless.

The staff at Namaste participated in a ‘Purses that Pamper’ drive and were able to giveaway over 200 purses and cosmetic bags to mothers living in partnering shelters in the Chicagoland area, who really deserved it but were unable to treat themselves, this coincided with Mother’s Day this past May 13, 2018.

Continuing the focus of rewarding and encouraging outstanding parents, the Namaste team again worked with USCS, spearheading a ‘Swag Bags for Dads’ drive. The staff came together to donate over 50 ties just in time for Father’s day on June 17th to honor homeless fathers in the community who are seeking employment.

Comoprof

COSMOPROF NORTH AMERICA 16TH EDITION DELIVERS ITS MOST SUCCESSFUL EVENT YET

Las Vegas, NV (August 3, 2018) – Cosmoprof North America, the only all-encompassing, award winning, business-to-business beauty event in North America and the ultimate meeting point for beauty professionals, industry insiders and the most innovative brands in the world is proud to announce once again it exceeded projections and maintained its unique position as the largest and most expansive B2B beauty event in North America. The exhibition, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 29th-31st brought together retailers, distributors, beauty brands and suppliers, from across the globe. For three days, participants fully immersed themselves in all things beauty and walked away with unparalleled business building tools and connections.

Held annually in Las Vegas, 40,000 attendees, (up 9% from 2017) engaged with record breaking 1,415 exhibitors (up 10% from 2017), representing 56 countries (up from 45 in 2017) and were able to see and experience several new programs, special areas and unique opportunities to engage in. The show floor space covered 311,150 sqf (29,520 sqm) of space with an increase of 8% compared to the previous year.

opportunity to gain valuable insight from leading industry executives as part of the Ask the Expert series. Taking place on the floor for one hour each day, pre-selected industry experts were on hand to answer pressing questions related to merchandising, product stability and claims, exporting, SEO and much more. Attendees who were looking for a deeper subject dive experienced another impressive conference lineup which included speakers from Pinterest, Facebook, Barnes & Noble®, AVEDA, Nordstrom, and IPSY to name a few. The Entrepreneur Academy made its return, offering a day long series of workshops, not offered by any other industry event or trade show, focused on everything one needs to know to run a beauty business.

Igniting the power of online beauty influencers, CPNA increased the span of its popular influencer programs and recruited 6 highly connected beauty influencers to engage with exhibitor brands through innovative programs and discovery on the show floor. This unique opportunity resulted in 164 Instagram posts for an estimated 1,283,500 impressions. CPNA also created original content through its own social sites resulting in 290 Instagram timeline / story and Facebook posts with over 500,000 impressions.

Staying true to its mission of providing unmatched brand-building resources necessary to creating healthy indie companies the event delivers unparalleled opportunities – from domestic and international business development, to providing insights and inspiration through education, to delivering connection to social media influencers, trade and consumer media and ultimately to allowing networking with the industry’s elite movers and shakers.

New this year, both exhibitors and attendees had the tremendous

Press registration once again exceeded projections this year resulting in expansive coverage for Cosmoprof North America trends, exhibitors and attendees online, in print and on social media. To create value and PR opportunities inside BeautE Zone, 5 large online publications [AS/IS, BYRDIE, BUZZFEED, FASHIONISTA & RACKED] were represented by editors. Making its debut was a special collaboration with Sinclair Broadcasting Group who was setup in a designated space near the registration area with crews shooting on the show floor to provide content to over 150 local news stations.

• Visitors poured into the entryway of Cosmoprof North America.

Furthering in its mission to inspire, the event remains THE place where entrepreneurs can have access to top knowledge resources like Colombia School of Business, L’Oreal, HINT Water and research companies like Euromonitor, Mintel, Kline & CO, Tribe Dynamics and Material Connexion. Coupled with insights from coveted retailers (like Qurate Group, Nordstrom, Barnes & Noble, Credo), trend forecasting from international firms like Nelly Rodi and Riviter and leaders sharing business tips across the beauty spectrum, the 3-day event offered endless business building tools within the 39 unique sessions that involved close to 4,000 attendees.

Another distinguishing aspect of the show are the highly curated areas that are trend directional allowing buyers to quickly get a pulse on what is upand-coming across different categories.

Making up 15% of the show, the special areas returned including the flagship DISCOVER BEAUTY, DISCOVER BEAUTY SPOTLIGHTS and DISCOVER SCENT for specialty retail along with TONES OF BEAUTY for multi-cultural beauty and DISCOVER GREEN for organic beauty. Unique to the show are the curated sections where key buyers participate in timed face to face meetings with selected companies; for DISCOVER BEAUTY retailers included Bloomingdales, Nordstrom, Macy’s, Space NK, Barneys New York and Neiman Marcus; in DISCOVER GREEN LEAF green beauty brands met with key specialty retailers and chain spas focused on organic beauty such as Pharmaca, Follain, The Detox Market and

Shangri-La Resorts, along with DISCOVER BEAUTY PRO where selected companies met with key national distributors like ULTA, JC Penney and The Sally Beauty Companies.

To provide small cool indies the opportunity to partake in the international exhibition in a relevant way CPNA introduced THE BEAUTY VANITIES. The section was brand new this year, and the 24 handpicked companies benefited from key placement in the main aisles along with dedicated marketing; unique resources featured included patented applicators, ingestibles, skin and body care products and on the go solutions.

Exhibitors outside of special areas were not left without opportunities to meet with key buyers on their own. International buyers like Rexall, Hudson Bay (Canada) and AMINCO Group Uruguay came as part of the International Buyer Program which is open to all exhibitors. Specifically to aid international exhibitors, the Domestic Buyer Program included buyers from leading retailers like Massage Envy and Sam’s Club and key regional professional distributors like Life of Riley. Before and throughout the event, all participants also had access to the free 1to1BeautyMatchmaking.com, a portal which allows attendees to connect directly with exhibitors of interest seamlessly online.

CPNA also hosts PBA Beauty Week which included PBA Business Forum and the coveted North American Hairstyling Award (NAHA) where winners were recognized during a star-studded awards ceremony.

• Robert E. Lee and Camille Wright of Ampro Industries

• Cantu’s Perry Merrity conducted a meeting for the Jinny purchasing staff.

• Jinny Assistant Buyer Elizabeth Bolden, Buyer James Lee and CoOp Coordinator Garrett Wright met with Robert E. Lee of Ampro.

• Visitors walked past the BabylissPro booth at Cosmoprof North America.

• Andis Company

• Oster

• Tweezerman

• American International Industries

• Afua Odame and Zain Ali of AFAM Concept.

• Thousands of visitors came to this major industry event.

• Jonathan Tiram and Andrey Court of Ecoco assisted visitors.

• Jinny’s Garrett Wright and Xtreme Beauty International’s Osman Mithavayani pose with an attendee.

• Gilbert Landestoy and Mayra of Vogue International met with the Jinny purchasing department.

• DeMert Brands

• Jinny President Eddie Jhin and the purchasing staff met with Fantasia Industries.

• J. Strickland

• Brock Beauty

• David Neidow, Linda Woods, and Michael Jeffreys of J. Strickland.

• Karen Wellington Tropic Isle Living

• Attendees were captivated by the variety of featured businesses at Cosmoprof North America.

• Manic Panic

• Visitors perused the hundreds of exhibitor booths.

• Jinny Beauty Supply President Eddie Jhin met with the Helen of Troy team.

• Throngs of attendees flooded the Mandalay Bay Convention Center to attend Cosmoprof North America.

• Dali Gould and John Graterol of International Beauty Exchange and Garrett Wright of Jinny Beauty Supply.

• Jinny Assistant Buyer Elizabeth Bolden, Co-Op Coordinator Garrett Wright and Kimberly Thomas of Softee.

• The R&R Corp. Team

• Kukhee Lee of Universal Beauty and Garrett Wright of Jinny Beauty Supply.

• Maggie Ocasio of Bronner Bros. and Garrett Wright of Jinny Beauty Supply.

City of Hope

The City of Hope’s annual Spirit of Life Gala was held at Cosmoprof North America in Las Vegas on Saturday, July 28.

At the popular fundraiser, Deborah Carver the CEO/President of Creative Age Publications was honored with the Spirit of Life Award. The Spirit of Life award is presented to individuals who exemplify the ideals and values that guided the City of Hope for nearly a century, and whose professional and humanitarian accomplishments are worthy of celebration.

The extravagant soiree featured a 1950s theme that was complete with impressionist appearances f Marilyn Monroe and the Rat Pack. During the cocktail hour, attendees were able to bid on a variety of prizes in a silent auction to raise funds for the City of Hope. After walking down the red carpet, invitees enjoyed a multi-course meal before ending the evening with a riveting dance performance and a final effort to raise additional funds for the City of Hope.

• The stage was set for a masquerade affair. Photo courtesy of City of Hope.

• Art Emm of Jinny Beauty with Harlan Kirschner of The Kirschner Group

• Celebrity Paris Hilton and Deborah Carver of Creative Age Publications. Photo courtesy of City of Hope.

• Attendees were all smiles at the City of Hope gala.

• The Jinny Beauty Supply purchasing staff were also in attendance at the gala.

• Deborah Carver of Creative Age Publications accepted the Spirit of Life Award. Photo courtesy of City of Hope.

• Deborah Carver’s wife, Jewell Cunningham, provided Carver’s introduction at the event. Photo courtesy of City of Hope.

• James Lee, Dean Kim, Sammie Cho, Jeff Cho, Steve Ma, Sue Seok and Elizabeth Bolden of Jinny Beauty Supply.

• All attendees were able to walk down the red carpet.

• Eventgoers were excited to be in attendance.

• Attendees wore their best ensembles for the City of Hope gala.

• Invitees bidded on a variety of items to raise money for the City of Hope.

• Visitors wore masquerade masks to stay on theme with the event.

• Attendees wore their best black and white ensembles for this charitable affair.

• Attendees dressed up as the legendary Rat Pack.

• Marilyn Monroe was spotted with attendees at the City of Hope Gala.

• Staffers from Manic Panic attended in support of the City of Hope.

Special guests were invited to Cantu’s Masked ‘Til Midnight soiree at the House of Blues in Las Vegas on Sunday, July 29. The highlyanticipated event featured an array of entertainment, including a performance by hip-hop violinist Tony B. Williams, a Michael Jackson impressionist and more. The biggest movers and shakers in the industry were in attendance for an evening that was completed with music, dancing and tons of prizes. Among the giveaways were $250 in Delta Gift Cards and up to 75,000 in American Airlines miles.

• Attendees

•

awarded

and

of The Jane Group with the grand prize of 75,000 American Airline miles and a TUMI Intercontinental bag.

• Maggie Ocasio of Bronner Bros. with an event attendee.

• Perry Merrity of Cantu Beauty served as the master of ceremonies for the party.

danced the night away.

Cantu Beauty’s Sarah Zieman

Perry Merrity

Thomas Cook

Photos courtesy of Cantu Beauty.

• Michael Churn, Garrett Wright, Sammie Cho and Sue Seok of Jinny Beauty Supply.

• Perry Merrity and Sarah Zieman of Cantu Beauty greet the crowd.

• Jazmyne Archer of Marketing Excellence won the second prize of 50,000 American Airline miles and a TUMI carry-on bag.

• Invitees wasted no time dancing at the event.

• Joe Briggs of Briggs Market Masters and Perry Merrity of Cantu Beauty.

• Attendees were all smiles at the Cantu Beauty event.

• Eventgoers enjoyed themselves at the masquerade-themed affair.

• Perry Merrity of Cantu Beauty with an event attendee.

• Sarah Zieman of Cantu Beauty and an event attendee have a ball at the masquerade event.

• Dawn Green, Karonda Cook, Germaine Leftridge and a fellow attendee were in attendance.

• Eventgoers posed for the camera.

• Invitees smiled for the camera at the Cantu Beauty masquerade event.

SheaMoisture

SheaMoisture celebrated the power of community at an invite-only soiree in the Hakkasan nightclub in Las Vegas on July 30. The action-packed event honored the power players who impact the Las Vegas community, the New Voices Pitch competition winners and showcased a high-fashion “Hair Affair” runway show. Among the list of honorees were Jeremy Washington, Sheila Collins, Ylonda Dickerson, Robert “Twix” Taylor, Alecia Taylor, Kim Bailey, Rosalind Brooks, Trina Jiles, Gwen Bramoh and Willa Chaney. Winners of the New Voices Fund Competition were Roz Brooks, Well Women of Color; Jackie Jones, Senoj Beverages; Meggan Oireh, Chno Store; Shana Williams, HGP Essentials; Mukami Kinoti Kimotho, Royelles Revolution; SoJohna Bell and Lafeda Bell, Ladyz of Elegance; Leandres Christopher and Ambra Jordan, Knot Ed; Karen Wilkins, Play Know Games; Tasha White, CycMode and Rossi Pickett, Precut Thread.

Photos courtesy of SheaMoisture. More images available at otcbeautymagazine.com

• Richelieu Dennis greeted attendees at the SheaMoisture event.

• Robert “Twix” Taylor, SheaMoisture 2018 Las Vegas Power Player Honoree.

• Elizabeth Bolden, Garrett Wright, Jessica De Vault Hale, Sammie Cho, Sue Seok and Jeff Cho of Jinny Beauty Supply.

• SoJohna Bell and Lafeda bell, #LadyzofElegance were among 10 winners to earn a prize for the New Voices Pitch Competition.

• Ylonda Dickerson, SheaMoisture 2018 Las Vegas Power Player Honoree

• Models walked down the catwalk, showing off the latest trends in hair and fashion.

• A hair artist styled model’s hair on stage to demonstrate the versatility of the SheaMoisture products.

• Dawn Green of Marketing Excellence.

• Dawn Green of Marketing Excellence, Christina DeSalvo and Jaredd Smith of Sundial Brands.

• A hair artist styles a model’s hair on stage as a part of the Hair Affair.

Bronner Bros.

The 71st Annual Bronner Bros. Summer Beauty Show

The Bronner Bros. 2018 Mid-Summer Beauty Show kicked off with a bang on August 4th at the Georgia World Congress Center. Now in its 71st year, the bi-annual event is the largest multicultural beauty show in the world.

The event kicked off with a press conference with show director James Bronner, alongside special guests, Mona Scott-Young, author and creator of the VH1 “Love and Hip Hop” franchise, as well as Deon Cole, owner of the eZScratch hair tool company. During the press conference, show

manager, Erika Repress, announced that the next Bronner Bros. Show will take place in New Orleans in March of 2019. This is the first time in the Show’s history that it will not be hosted in Atlanta, Georgia.

The remainder of the afternoon was filled with more than 100 master classes, live beauty demonstrations and an array of hair and beauty vendors. Sponsors were also onsite including Netflix, which teamed with The Cut Life for “The Big Chop” celebration to promote their upcoming film, “Nappily Ever After,” starring Sanaa Lathan. During the live demonstration, celebrity hairstylist Larry J. Sims transformed the look of show attendee, Durann Dungee, by cutting off nearly 10 inches of her hair.

Throughout the day, several other celebrities were spotted on the Show floor, including Yung Joc for Urban Beauty, Just Brittany and Karli Redd of “Love and Hip Hop Atlanta”, rapper/actress Lil Mama, artist/actor Jeff Chery, Dish Nation star Head Krack, and Keyshia Ka’oir of BET’s The Mane Event. Saturday evening wrapped up with a Comedy Explosion featuring JJ Williamson and social media sensation - Jess Hilarious. There was also a concert featuring R&B recording artist, August Alsina.

In keeping with Bronner family tradition, Sunday morning began with food for the soul in a non-denominational service that was open to all. Rev. C. Elijah Bronner delivered the inspirational message followed by ministry in song featuring Grammy and Dove Award-winning singer/songwriter, Rudy Currence.

The day continued with forums, classes and competitions, including the highly-anticipated return of the Champion of Weaves and superherothemed Fantasy competition. For the first time in Bronner history, a female-barber reigned supreme at the ANDIS Total Look Barbering Competition. The evening culminated with the legendary “Hair Battle… A Battle of the Styling Teams.” Unlike the traditional competition format featuring individual stylists, all-star style teams representing KISS, Ashtae, Andis, and Babyliss battled for the Show’s top honor. Team Ashtae’s “Slaying House of Temples & Edges” reigned supreme, earning the $10,000 cash grand prize. Inspired by traditions of the black church, Ashtae’s presentation showcased the team’s creativity and advanced technical ability accompanied by an original soundtrack, multimedia presentation and humor including words of wisdom from “The Book of Madame CJ Walker.”

An Education & Job Fair was held on the final day of the show. Professional stylists and barbers earned CEU credits in classes taught by industry leaders such as Dr. Karen Stacks, J. Rashawn Colter, Kaye Flewellen, Ivana Miles and Nacolia Gipp. Exhibitor education included topics ranging from salon ownership and franchising to product development and understanding legal & regulatory issues. Instructors included Anthony Barmer, Johnn Belt and The Global Beauty Alliance’s Carol Sagers.

Article courtesy of Bronner Bros.

• Yung Joc of VH1’s “Love & Hip Hop Atlanta” was happy to be at the Urban Beauty booth.

• Models were happy to have their hair done at the Urban Beauty booth.

• VH1’s “Love & Hip Hop Atlanta” star Yung Joc met with fans at the Urban Beauty booth.

• Urban Beauty models were decked in red at the Bronner Bros. event.

• Stylists braided attendees’ hair at the Urban Beauty booth.

• Urban Beauty stylists crocheted and braided attendees’ hair on stage.

• Aissatou Josette and fellow Urban Beauty hairstylist took a break to smile for the camera.

• Justin Yoon and Ryan Jang of Urban Beauty.

• Barbers competed in the ANDIS Total Look Barbering Competition. Photo courtesy of Bronner Bros. Show

• Deaon Cole, Mona Scott Young and James Bronner. Photo courtesy of Bronner Bros. Show

• Models showcased their new hairstyles on the BabylissPro stage.

• Bronner Bros.

• A platform stylist discussed the importance of style and color on the BIgen stage.

• Jess Hilarious was among many celebrities to perform. Photo courtesy of Bronner Bros. Show

• DeShawn Bullard of Nouritress posed for the camera with staffer.

• A platform stylist showcases the versatility of hair color at the Universal Beauty booth.

• Photo courtesy of Bronner Bros.

• Nappy Styles

• Taliah Waajid

• Attendees flooded the Bronner Bros. event to learn about the newest products.

• Educators demonstrated various cutting techniques at the Wahl booth.

• Wahl employees assisted customers during the Bronner Bros. show.

• Bronner Bros. models lined up at the Bronner Bros. event.

• Andis Educator Kenny Duncan gave some professional tips to attendees.

• Ken Klibaner and his son, Peter Klibaner, were all smiles at the Andis booth.

• Luster’s Randy Lee and Vanessa Brown were prepared for the crowds at Bronner Bros.

• James Bronner smiled for the camera with R&B singer August Alsina. Photo courtesy of Bronner Bros. Show

HOT WATER SETTING BRAIDABLE CROCHET

Edge Control Products

Do you have all of the popular edge control products? What was once a small category in the multicultural beauty niche is now a must-have for every collection. Every brand has their variation on this hairstyling essential, but purchasing every one of those products may not be the most economical move. Check out the top-selling edge control products at Jinny Beauty Supply before making your next purchase order.

1. ORS Olive Oil Edge Control Hair Gel

ORS11176D

Why It’s the Top Contender

Known for its extra holding abilities for all hair types, the ORS Olive Oil Edge Control is a popular seller for a number of reasons. It’s not only great for smoothing edges, but it’s also ideal for ponytails, lace fronts, locs, twists and more.

Highlights:

• Long lasting and non-flaking

• Provides a brilliant shine without the greasy feeling or buildup.

• Formulated without parabens, alcohol, mineral oil, sulfates or silicones.

2. Cantu Shea Butter Extra Hold Edge Stay Gel

CTU07569

Fans of this product love the extra hold, flake-free formula of the Cantu Extra Hold Edge Stay Gel. Textured hair customers really enjoy the product for its natural curl-enhancing ingredients, as well. Perfect for daily use for an added dose of shine.

4. Murray’s Premium Edgewax Gel

MU27100

The Murray’s Premium Edgewax Gel stands out from its competitors because it is the only edge control on the market made with 100% Australian beeswax. This provides excellent hold without the flaking. It’s no wonder customers continue to buy this staple.

3. Hicks Edges

HE00260

This product is a classic and has been around for a long time. Hicks Edges holds hair in place while imparting amazing shine without the flakes. The unruliest of edges have been no match for this pomade. Plus, it rinses out easily to prevent buildup.

5. Crème of Nature with Argan Oil Perfect Edges

RR06105

Argan oil is still enjoying a heyday right now. Shoppers love hat the ingredients is being infused in all of their beauty staples. That’s likely why customers enjoy the Crème of Nature with Argan Oil Perfect Edges hair gel. Infused with Argan Oil from Morocco, it holds down edges and gives the brand’s signature “exotic shine”. Best of all, it can be used on natural and relaxed hair.

Naturally curly hair has always been considered a niche category in the beauty industry. There was a time when straight hair was the norm, while curls, waves and kinks were isolated to a small slice of the beauty aisle in the store. In recent decades, however, that has changed. There are more options now than ever before for naturally curly shoppers.

Brands like DevaCurl have helped contribute to a broader product offering for curly customers. Zack Zavalydriga, the Senior Vice President of sales for DevaCurl, says the company has dedicated itself to the textured-hair consumer and know this demographic better than any other company.

“As in our mission statement, ‘Ask a curly girl about her hair, and she’ll tell you about her life…’, we truly believe in offering solutions to our curly customers that aren’t just products, but rather something that helps her celebrate her curls. As a brand, we understand the passion and emotion that exists between this customer and her hair,” he said. “Whether it’s a parent who is struggling to understand how to care for his/her child’s curls; a teen who sees her curls every day as ‘frizz’ or a ‘bad hair day’; or in a working environment where the perception is that only straightened-hair is considered ‘professional.’ We understand everything these customers go through with their hair.”

여겨져 왔습니다.

직모 헤어 스타일만 일반적인 헤어 스타일로 생각한 시대에는 곱슬머리나 웨이브 머리의 고객을 위한 상품은 미용 업계에서 차지하는 비중이 매우 적었습니다. 하지만 최근 수십 년 동안 상황이 바뀌었습니다. 현재에는 이전 어느 때보다도 곱슬머리 고객을 위한 다양한 상품이 존재합니다.

DevaCurl과 같은 브랜드들은 곱슬머리 고객들을 위해 더욱 다양한 상품을 제공하고 있습니다. DevaCurl의 판매부 부사장은 Devcurl은 전적으로 곱슬머리 고객들을 위해 제품을 공급해

OTC Beauty Magazine chatted with Zavalydriga to learn more about DevaCurl’s history and the brand’s upcoming plans for the future.

왔으며 다름 어떤 회사보다도 그들을 더 잘 이해한다고 했습니다. 그는 이렇게 말했습니다.

“저희 회사의 강령에는 이런 내용이 있습니다. ‘곱슬머리 여학생이 오면 헤어 스타일에 대해 물어보라. 그러면 자신의 인생에 대해 말할 것이다.’ 저희는 곱슬머리 고객 분들에게 단지 제품만을 제공하는 것이 아니라 본인의 헤어

스타일에 대해 자부심을 갖도록 돕고

있다고 확신합니다. 저희 브랜드는 저희

고객 분들이 자신의 헤어에 대해 갖고 있는

열정과 감정을 이해합니다.” 그는 이어서

이렇게 말했습니다. “부모들은 자녀들의 곱슬머리를 관리하는 방법을 이해하려고 힘써 노력하고 있습니다. 십 대 자녀들은 자신의 헤어 스타일을 못마땅하게 여기지요. 미용업계에서는 직모 머리만을 전문적으로 취급합니다. 저희는 곱슬머리 고객들이 겪는 이런 모든 상황들을 이해합니다.”

OTC 뷰티 매거진에서는 자발리드리가씨와 대화를 나누며 DevaCurl의 역사와 앞으로의 계획에 대해 알아보았습니다.

OTC Beauty Magazine (OTC): What is your background in the beauty business? What is your role in the company today?

Zavalydriga: I’ve been in the Beauty Industry for about 15 years, and I previously spent 10 years at L’Oreal in the Professional Products Division. For the past 4.5 years, as Senior Vice President of Sales, I have been overseeing the professional and retail channels at DevaCurl.

OTC: Briefly explain the history of DevaCurl. How has company tradition been nurtured over the years?

Zavalydriga: The brand was born over 20 years ago out of a curl-exclusive salon called Devachan (which we still operate today), in New York City. The original founders struggled to find products formulated specifically for textured hair and found that traditional “lathering” shampoos (often full of sulfates), tore up the cuticle layer of curly hair and created frizz. As a result, they launched the first suds-free cleanser on the market, aptly named No-Poo®, breaking the mold of an industry built on “Lather. Rinse. Repeat.” Eventually, our product lineup became the go-to for all curly hair needs. Over the past two decades, we have been at the center of the curl conversation in part because our products are inspired by our stylists and the people that sit in their chairs.

OTC: In your opinion, what is the most interesting aspect of the OTC beauty supply industry?

Zavalydriga: The OTC beauty supply industry offers a great opportunity for independently owned businesses to provide the best products for their textured-hair customers. These customers are often underserved and struggle to find products in traditional retail outlets. Textured hair makes up 65% of the overall population, and yet this hair type is often seen— incorrectly—as a “niche” market. The OTC beauty supply industry offers a solution to this challenge and access to a wide variety of products.

OTC: What is one distinguishing fact that sets the company apart from others within the beauty industry?

Zavalydriga: From the beginning, all of our products always have been, and still are, 100% sulfate, paraben, silicone free and specifically formulated for curls. All we do are curls!

OTC: DevaCurl products have a slightly higher price point than other items sold in beauty supply stores. How can store owners encourage new customers to try your products?

Zavalydriga: Through our Jinny and OTC partnership, we offer an array of product sizes including trial and sample sizes. These sample sizes are a great way for new customers to try our products and find which ones best suit their needs. With our unique suds-free cleansing and curl care routine, your customers will have healthier curls. Investing in healthier curl maintenance will help save in the long run.

OTC: If you had to pick one product that is most symbolic of your company, what would it be and why? How is it differentiated from other similar products in the market?

Zavalydriga: Our No-Poo® Cleansers started a new market category

OTC 뷰티 매거진(OTC): 미용 사업과 관련된 배경을 설명해 주시겠습니까? 현재 회사에서 어떤 역할을맡고 계신가요?

자발리드리가: 저는 미용 업계에서 15년 동안 일해 왔습니다. 이전에는 L’Oreal의 전문 제품부에서 일했지요. 지난 4년 반 동안에는 DevaCurl 의 판매부 부사장으로 일하며 전문 제품 및 소매 채널을 감독했습니다.

OTC: DevaCurl의 역사에 대해 간단히 설명해 주시겠습니까?

지난 세월 동안 회사의 전통이 어떻게 자리잡을 수 있었나요?

자발리드리가: 저희 브랜드는 20년이 넘는 역사를 가지고 있는데요. 뉴욕시에 개업한Devacha(현재에도 운영 중임)이라고 하는 곱슬머리

전용 미용실로 시작되었습니다. 초창기 설립자들은 곱슬머리 전용

제품을 찾아 내려고 노력했고 기존의 비누 거품 샴푸(흔히 황산염 성분이 많이 들어 있음)는 곱슬머리의 모표피를 손상시켜 머릿결을 푸석푸석하게 만든다는 사실을 알아냈습니다. 그렇게 해서 비누 거품이 없는 클렌져 제품인 No-Poo®를 최초로 시장에 출시했는데, 기존의 “ 비누칠하고 헹구기를 반복하는” 기존의 틀을 탈피했기 때문에 그 명칭은 적절했지요. 그 이후로 저희는 곱슬머리 고객들이 필요로한 모든 제품을 생산하기에 이르렀습니다. 저희 제품은 스타일리스트들과 고객들의 피드백을 통해 만들어지기 때문에 회사는 지난 20년이 넘도록 곱슬

머리에 대한 의견을 교환하는 중심지 역할을 하기도 했습니다.

OTC: 귀하 생각에는 OTC 뷰티 서플라이 업계에서 가장 흥미로운 점은 무엇인가요?

자발리드리가: OTC 뷰티 서플라이 업계를 통해 독립적으로 운영되는 사업체들이 곱슬머리 고객들에게 최상의 제품을 공급할 수 있는 저변이 확대되었습니다. 이러한 고객들이 종종 도외시되고 기존의 소매 시장에서는 원하는 제품을 찾기가 어려운 것이 현실입니다. 고습머리 고객의 비중은 전체 인구에서 65퍼센트를 차지하는 반면 시장에서는 틈새 시장 정도로 치부되고 있지요. OTC 미용용품 산업은 이러한 현실에 해결책을 제시하며 고객들이 다양한 제품을 구할 수 있도록 도움을 베풀고 있습니다.

OTC: 귀하 회사가 미용업계의 다른 회사들에 비해 어떤 차별성을 지니고 있다고 생각하시나요?

자발리드리가: 저희의 모든 제품은 근본적으로 황산염, 파라벤, 실리콘 성분이 전혀 들어 있지 않으며 전적으로 곱슬머리 고객을 위한 제품을 생산합니다. 그들을 위해 최선을 다하지요!

OTC: DevaCurl 제품은 미용업계의 다른 제품보다 다소 가격이 높은 편인데요, 스토어 오너들이 새로운 고객들에게 귀하의 제품을 사용해 보도록 권장할 수 있는 방법을 말씀해 주시겠습니까?

자발리드리가: 저희는 Jinny 및 OTC 파트너쉽을 통해 샘플 제품을 포함한 다양한 사이즈의 제품을 제공합니다. 새로운 고객들은 이러한 샘플 제품을 사용해 보고 자신들이 가장 필요로 하는 제품을 찾을 수 있습니다. 고객 분들은 저희의 비누 거품 없는 클렌징 제품과 곱슬머리 관리 제품을 통해 곱슬머리를 더 건강하게 관리할 수 있을 겁니다. 머리를 더 건강하게 관리하는 데 투자하는 것이 고객들에게도 장기적으로는 이익이 되리라 확신합니다.

OTC: 귀하 회사를 가장 잘 상징하는 제품을 꼽으라면

무엇입니까? 이유는 무엇입니까? 시중의 비슷한 제품과 어떤

점이 차별화되었다고 생각하시는지요?

자발리드리가: 저희의 No-Poo® 클렌져는 시장에서 새로운 영역을

and have become a curly cult-favorite. No-Poo® Decadence delivers extra moisture, strength and protection while gently cleansing the hair and scalp. Because it is 100% sulfate, paraben, and silicone free it does not strip hair of moisture or cause buildup. It has won several awards since its launch in 2015 and is highly rated by the curly community.

OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Does social media play a role?

Zavalydriga: We continue to invest in our digital and social in-house teams to have dedicated support for both our end-consumer and professional network. We are regularly communicating through promotional emails, engaging on social media, and sending dedicated field support and new product education to our Jinny Sales Team.

OTC: What form of product promotion do you believe works best in OTC stores? Why?

Zavalydriga: Providing the consumer with information is very important. By offering multiple sizes and price points for our products we help to encourage trial and to make sure the customer is getting the product that will work best for her curls. In addition, we provide in-store visuals featuring product knowledge and ingredient stories to help the shopper navigate our product offering. On shelfnavigation is very important for the customer to make their final purchase decision.

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how has the company met consumer demand for it?

개척하였으며 곱슬머리 고객 분들의 가장 많은 인기를 얻는 상품입니다. No-Poo® Decadence는 모발과 두피를 부드럽게 세정하면서 모발에 수분을 공급하고 강하게 하며 보호를 해 주는 작용을 합니다. 황산염, 파라벤, 실리콘 성분이 전혀 들어 있지 않기 때문에 모발의 수분을 빼앗아 가거나 모발에 잔여물이 남지 않게 됩니다. 이 제품은 2015년에 출시된 이후로 몇 차례 수상을 했으며 곱슬머리 고객들 사이에서 높은 평가를 받고 있습니다.

OTC: 고객들과 스토어 오너들에게 제품 출시와 사용법, 일반 정보 등을 어떻게 알리시나요? 소셜 미디어를 사용하십니까? 자발리드리가: 저희는 디지털 및 소셜 네트워크 자체 팀을 통해 최종소비자들과 해당 분야 네트워크에 전적으로 지원을 합니다. 또한 홍보 이메일과 소셜 미디어를 통해 정기적으로 의사소통을 하면서 저희의 Jinny 판매 팀에게 현장 지원을 하고 새로운 제품에 대해 교육을 해 줍니다.

OTC: OTC 스토어에서 가장 효과가 좋은 제품 홍보

Zavalydriga: The chemical relaxer market has been challenged as super curly girls move toward more natural, healthy hair. This year we set out to develop new products that support the super curly girl’s natural hair routine. One of our newest products completely reinvented her wash day routine. Wash Day Wonder, a pre-cleanse slip detangler, eases the painfulness of detangling and is formulated to be used before cleansing, rather than after. Our second new product this year came out of the fact that a majority of textured consumers and 73% of our current customer base use a leave-in conditioner. With leave-in conditioner being such a vital part of a curly consumer’s routine, we expanded our highly-rated Decadence line and developed Leave-In Decadence Ultra Moisturizing Leave-In Conditioner.

OTC: What efforts is DevaCurl making to ensure excellent customer service to OTC retailers?

일입니다. 다양한

가격대의 제품을 제공하면 고객들에게 제품 사용을 권장하기가 용이해지고 곱슬머리 여성 고객들이 자신에게 가장 잘 맞는 제품을 선택하는 데 도움을 줄 수 있습니다. 또한 제품의 대한 정보와 제품의 원료에 대한 내용을 매장 내에 시각적으로 전달하여 고객들이 제품 정보를 확인할 수 있도록 하였습니다. 진열대를 통해 홍보하는 전략은 고객들이 최종적으로 구매 결정을 내리는 데에 결정적인 역할을 합니다.

OTC: 해당 미용 산업 분야에서 관찰하신 최신 트렌드가 있다면 무엇인가요? 귀하의 회사는 그러한 트렌드에 맞추어 어떻게 대응하셨나요?

자발리드리가: 여성 곱슬머리 고객들이 좀 더 천연 성분을 사용하고 모발을 건강하게 해 주는 제품을 찾게 되면서 머리를 펴는 데 사용하는 화학 제품을 기피하게 되었습니다. 이에 따라 저희는 올해에 그러한 고객들을 위해 천연 성분을 함유한 신제품을 출시하게 되었습니다. 저희의 신제품 중 하나인 Wash Day Wonder의 경우에는 씻는 과정이 이전과는 전혀 다릅니다. 이 제품은 세정 전에 모발을 매끄럽게 하여 곱슬 머리를 풀어 주는 제품으로 머리를 풀 때 기존에 느끼던 고통을 줄여 주며, 세정 후가 아니라 전에 사용하도록 만들어졌습니다. 올해에 두 번째로 출시된 신제품은 곱슬머리 고객의 대다수와 저희 고객의 73퍼센트가 머릿결을 유지시켜 주는 리브인 컨디셔너를 사용한다는 사실에서 착안했습니다. 이처럼 리브인 컨디셔너가 곱슬머리 고객들에게 필수 제품이기 때문에 이미 훌륭한 평가를 받은 Decadence 제품을 확장하여 수분 공급을 최대화한 리브인 컨디셔너인 Leave-In Decadence 제품을 개발하였습니다.

Zavalydriga: We are deploying Curl Coaches (who help provide DevaCurl education to OTCs and customers) into the field to make sure that we are helping with customer interactions and promote sales in store. We also have a dedicated account manager working to provide Jinny and our OTC partners with around the clock customer care.

OTC: Does DevaCurl participate in any charity or philanthropic efforts? If so, please explain.

Zavalydriga: At DevaCurl, our employees have dedicated time to several local initiatives including the GIFT (Girls Inspired For Tomorrow) Program, hosting young women at our offices and sharing insights to future career paths, and the Pajama Program, an after school reading program for children in foster care. Along with dedicating time, we also make a variety of charitable donations throughout the year, including most recently to City of Hope.

OTC: What are the company’s goals for the rest of 2018? Any big plans you can share?

Zavalydriga: This year we continued to support our super curly customer by launching new products that seamlessly fit into her lifestyle, making her curl care routine that much easier. From Wash Day Wonder, a precleanse slip detangler, to Leave-In Decadence, an ultra-moisturizing leavein conditioner, and our upcoming launch SuperStretch, a coconut curl elongator, we have truly put our super curly consumer first this year and look to continue to support her and her needs in the future.

OTC: What final thoughts or business tips would you like to share with OTC readers?

Zavalydriga: Curly hair care can be complicated, but with our curl routine it can be simplified with straightforward product usage. It is important to educate your customer to ensure a positive at-home experience that will lead to a repeat purchase. It’s as simple as starting with our No-Poo® or Buildup Buster cleanser, followed by conditioning with One Condition or one of our Treatment masks, finished with one or even a few of our stylers (like SuperCream) for a defined, controlled, frizz-free look. It is our mission to celebrate curls and we truly look forward to continuing to offer our curldedicated line through our OTC partners.

OTC: DevaCurl은 소매업자들에게 최상의 고객 서비스를 제공하기 위해 어떤 노력을 기울이고 있습니까?

자발리드리가: 저희는 현장에 컬 코치(Curl Coache, OTC 직원들과 고객들에게 DevaCurl 에 대한 교육을 하는 사람들)들을 배치하여 고객에게 필요한 도움을 베풀고 매장에서 홍보를 합니다. 또한 저희의

경리 부장들은 Jinny및 OTC 파트너와 고객에게 도움을 주기 위해 24 시간 내내 헌신적으로 일하고 있습니다.

OTC: DevaCurl은 자선사업에도 참여하고 있나요? 만약 그렇다면 설명해 주시기 바랍니다.

자발리드리가: 저희 DevaCurl의 직원들은GIFT(Girls Inspired For Tomorrow, 여성 청소년의 미래를 위하여) 프로그램을 포함한 여러 지역 활동에 참여하여 여학생들을 저희 사무실에 초대하여 진로

교육을 하였으며 보육원의 아이들에게 방과 후 독서 프로그램인 파자마 프로그램을 제공하기도 했습니다. 자선 활동으로는, 다양한 기부 활동에 참여했으며 가장 최근에는 City of Hope에 참여하기도 했습니다.

OTC: 2018년에 이루고자 하는 회사의 목표는 무엇입니까? 큰 계획이 있다면 알려 주시겠습니까?

자발리드리가: 저희는 올해에도 곱슬머리 고객 분들이 모발 관리를 보다 편리하게 할 수 있도록 그들의 라이프 스타일에 딱 맞는 새로운 제품들을 출시할 계획입니다. 세정 전에 모발을 매끄럽게 하여 곱슬

머리를 풀어 주는 제품인Wash Day Wonder와 수분 공급을 최대화한 리브인 컨디셔너인Leave-In Decadence, 그리고 코코넛 성분이 함유된 곱슬머리 신장제인 SuperStretch의 출시를 앞두고 있습니다. 저희는

올해 곱슬머리 여성 고객들을 항상 우선으로 생각하며 그러한 고객이 필요한 제품을 앞으로도 계속 공급할 것입니다.

OTC: OTC 독자들에게 마지막으로 전하고 싶은 말씀이나 사업 팁이 있으신가요?

자발리드리가: 곱슬머리는 관리하기에 복잡하게 느껴질 수 있습니다. 하지만 제품의 사용법이 간단하다면 모발 관리가 쉬워질 수 있습니다. 고객들을 교육하여 집에서도 편리하게 관리할 수 있게 돕는다면 앞으로도 재구매 할 가능성이 높아질 겁니다. 먼저 No-Poo® 혹은 Buildup Buster 클렌저를 사용한 다음One Condition이나 저희 회사의 트리트먼트 마스크 제품 중 하나를 사용하여 컨디셔닝을 한 후, 마지막으로 스타일링을 연출하기 위해 저희 회사의 스타일링 제품 (SuperCream 등)을 사용하시면 됩니다. 저희의 사명은 곱슬머리 고객 분들에게 기쁨을 주고 앞으로도 저희 OTC 파트너들을 통해 지속적인 도움을 제공하는 것입니다.

Company Information

Company Name: DevaCurl

Address: 75 Spring Street NY, NY

Contact Number: 212.274.8686

Website: www.devacurl.com

Years in business: 20+ Years

정보 회사명: DevaCurl

주소: 75 Spring Street NY, NY

연락처: 212.274.8686

웹사이트: www.devacurl.com

사업 기간: 20년 이상

CLIPPER TIPS

Sponsored by Andis Co.

Must-Have Tools for Fading

by Kenny Duncan

Men’s haircuts today typically include some form of a Taper. A “Taper” means that hair will be closer on the sides and back and longer in the crown. In recent times, the term “Fade” was introduced when men requested a Taper cut to be super close on the sides and back. As a result, when a man requests a Fade it usually means he wants his haircut to be extremely close, or bald, on the sides and back of his head.

To achieve this aggressively close, tapered Fade haircut, specific tools are needed for a quality cut. Every adjustable blade clipper can cut close enough for a Fade, but not every clipper cuts close enough to produce a Bald Fade. The closest-cutting clipper will leave the hair at .2 mm, which would feel like very short stubble. A close-cutting tool like the Andis Profoil™ Li Shaver or Andis Superliner trimmer with shaver attachment will produce an ultra-smooth finish for a Bald Fade. Most barbers will use either attachment combs or the clipper-over-comb technique to blend hair from 2.4 mm up to the desired length at the top, but when fading the section below 2.4 mm there are a few different clipper options. My personal favorite is the Andis Supra ZR™ detachable blade clipper equipped with the following blade sets: Outliner®, 0000, 000, 0A, and a 1. I also am a fan of the Andis Envy® Li adjustable blade clipper.

The most important section for Fading is between bald and 1.2 mm of hair. The ProFoil Li Shaver or the Superliner Shaver attachment will effectively shave the hair bald. When the shaver is used with the flicking C-stroke motion that barbers use to blend, the hairs can be cut down to about .2 mm. Now the task of blending from .2 to 1.2 becomes the important part. To easily adjust from .2 mm up to 1.2 mm, the suggested tool to use will be the Andis Fade or the Andis Fade Master®. Both of these clippers are adjustable blade tools that have the ability to leave hair between .2 mm and 1.2 mm depending on whether the adjustable blade is closed or all the way open.

Creating a quality Fade becomes much easier when the right tools are selected. The Profoil Li Shaver alongside the Envy Li are two of the tools that have helped me create better Bald Fades and I know they can do the same for others.

For more information on Andis tools visit andis.com

This column was originally published in 2017

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville,

THERAPY TRENDS

A Universal Approach to Charity

by Elayne McClaine

Beauty companies and major retailers are showing concern for the changing world. World Hunger. World Pride. World Leadership. While donations and cause-related campaigns are still receiving funds for research and cures, most of the investment in charitable campaigns are going to global causes. There appears to be a focus away from dismal unpleasant maladies and a thrust toward universal issues that can ultimately result in utopia. There will always be funds targeted toward breast cancer and other conditions that impact female consumers. These campaigns attract millions of dollars and are handled in very glamourous promotions.

Many health and beauty firms in the industry have been fusing beauty and social consciousness. This is being done in a company’s overall branding and with their charitable initiatives. One new beauty brand held a social media competition. The prize was a $10,000 donation to the winner’s favorite charity. Major multi-brand firms align with issues and concerns of importance to their female target market (i.e. Fitness, Wellness, Gender Identity and the Environment). Other firms are targeting these same consumers with contests and charities that involve leadership and entrepreneurship. Charitable giving can celebrate achievement and personal development. Causerelated charities are globally relevant. Corporate giving adds to the prestige of the brand. It also serves to create loyalty with the consumer who wants to be supported and acknowledged.

There will always be contributions for disease and famine. However, OTCs can mimic Fortune 100 beauty companies and retailers. Show care and concern for the social diseases that your customers are wrestling with each and every day. Charity is a beautiful way to link with customers, either in store or online. Partner with local and global organizations. Observe how the economy and politics are impacting young lives.

Universal charity begins at home and in the local neighborhoods.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Annual Formulation Summit explores the rise of personalised beauty

in-cosmetics hosts on-trend conference - the science behind the latest marketing trend to sweep the personal care industry – personalised cosmetics. The Summit covers AI, smart technology, DNA – your personal blueprint, regulations related to bespoke formulas and much more from 24-25 October 2018

Customisation is the hot trend across multiple industries and is the topic of this year’s unmissable two-day in-cosmetics Formulation Summit – taking place at the Grange Tower Bridge Hotel in London from 24-25 October.

The increasingly popular summit returns for its fourth year, with a full programme that will offer beauty experts scientific analysis of the personalisation trend influencing the global market.

This year’s theme Up Close and Personalised, provides cosmetic chemists with a wealth of information on delivering personalised beauty. The industry’s foremost experts will explore how algorithms are driving personalisation and answer questions such as, ‘will your choice in materials or claims make your formula more attractive to the digital assistant?’ Also covered will be the different approaches to achieving bespoke beauty in fragrance, skin and haircare and colour cosmetics, as well as ways to overcome the numerous formulation challenges. Among the key topics being covered will be how artificial intelligence (AI), smart technology, phone apps, DNA analysis and online questionnaires are now defining the real YOU. Additionally, international experts will give guidance on cost-effective, personalised formulations designed to meet consumer expectations and lifestyle aspirations, particularly when it comes to sustainable products. Delegates will be introduced to new customised ingredients and look at the many approaches to bespoke formulation.

is all about experience and perception. The cosmetics industry can connect with customers at so many more levels, not only delivering a functional formulation but actually engaging the customer in the creation of the product. With the data we have about the customer’s preferences, lifestyle and health, we can give them not only a better product, but also a far more valuable and engaging experience.”

Ways of using DNA will be considered, with speakers exploring how our unique personal codes could be the answer to personalised beauty. The first day will close with a panel discussion chaired by Jo Chidley, Founder of Beauty Kitchen, on bringing creativity into personalisation, followed by a drinks reception.

With a focus on ‘Formulating for your consumer’, Day Two opens with keynote speaker Lauren Bowker, Material Alchemist & Founder of The Unseen and creator of FIRE Dye, wowing us with innovations in personalised haircare, followed by a session on bespoke and mass customisation. Interactive presentations on customising fragrances will explore this idea and examine how far formulators can go on that journey.

The second day will also look at the challenges for personalised haircare, innovation in customised colour cosmetics and personalised beauty examined at the microbiome level. Experts will focus on accommodating personal ideals, sustainable, natural, clean cosmetics, vegan, halal, plastic-free and more.

Opening the Summit, Dr. Barbara Brockway, Director of Personal Care at Applied DNA Sciences, will invite delegates to join in an experiment demonstrating AI in action, where, through a simple selfie photo the app matches the individual with the best antiageing product.

Day One’s theme is ‘Understanding your consumer’, with sessions on the trends gripping beauty personalisation and how the sector is evolving into ‘consumer designed experiences’. Later, the power and potential of the algorithm-beauty-interface (ABI) will be touched on as experts ask: ‘Are we now formulating for the customer or the computer?’

The afternoon will also see TED Talks speaker, Rogier van der Heide, Chief Strategist at Curiosity Group discuss ‘Digital beauty devices translating lifestyle needs into product – formulating the customer experience. Rogier comments: “Value to customers

Finally, delegates will find out about the approaches to freshlymade bespoke products and discuss the collective results of the previous day’s interactive study. Did AI really choose the best product for them?

Roziani Zulkifli, Exhibition Manager of in-cosmetics Global, said: “Our Formulation Summit fills a niche in the market for considered, deep-level educational information across the personal care industry. Now in its fourth cycle, the event has grown year on year and we are building on this success in 2018 with a comprehensive programme dedicated to personalised beauty. It is going to be our most interesting and informative Summit yet and delegates will leave with plenty to put into practice in their own businesses.”

To book your place at the in-cosmetics Formulation Summit 2018, visit http://summit.in-cosmetics.com/book-your-place.

Ultra hydration, elongation and slip for simple wash-and-wear styling. EVERY

IS A GOOD HAIR DAY.

Amyris BIOSSANCE Brand Executes Significant Expansion with Agreement to Launch Across all 668 Sephora Inside JCPenney Stores

EMERYVILLE, Calif., July 30, 2018 (GLOBE NEWSWIRE) --

Biossance™, the high growth clean beauty brand from Amyris, Inc. (NASDAQ:AMRS), today announced that it has executed an agreement with Sephora to launch the brand across all 668 of Sephora’s Inside JCPenney locations beginning in September 2018. Driven by consumer demand for leading clean beauty products, the Biossance brand’s rapid expansion has continued in the U.S., Canada and recently in Brazil, by providing No Compromise Beauty™ non-toxic products that perform.

Biossance’s Clean Beauty Commitment, which calls for only using a few simple and safe ingredients in products that achieve “best in class” results and come in sustainable packaging. This is fostering broader market penetration and solid business performance for Biossance.”

This increases the store count where you can find Biossance from 140 locations to over 800 locations in the Americas.

This expansion in the number of retail locations supporting clean beauty and making Biossance available to consumers is a critical component of delivering over 300% sales growth for Biossance that Amyris expects for 2018.

“We continue to be encouraged by the momentum in our clean beauty business,” said Caroline Hadfield, President of Biossance. “Consumers across a variety of geographies continue to embrace

Biossance was founded in 2015 by Amyris, a biotechnology company originally funded by the Bill & Melinda Gates Foundation. As the first fully Environmental Working Group (EWG) VERIFIED™ brand in Sephora, Biossance blacklists over 2,000 potentially harmful and toxic ingredients and uses tree-free, responsible outer packaging. Biossance has become a top-seller at Sephora stores in the U.S., with immediate traction in sales shortly after the brand’s debut in the Canada and Brazil markets.

For more information on Biossance, please visit Biossance.com. Join the conversation on Instagram at @biossance using the hashtag #biossance.

Farouk R. Shami II Appointed Vice President of Operations

Houston, TX ~ Farouk Systems, Inc. proudly announces Farouk R. Shami II as Vice President of Operations, continuing the legacy of one of the beauty industry’s leading family owned businesses. Both Dr. Farouk Shami, Founder and Chairman (grandfather) and Rami Shami, CEO, (father) have served as mentors and teachers to Farouk R. Shami II, learning at a young age the history, the dedication and the successes of Farouk Systems, Inc.

Besides working company sponsored shows and classes since a child, Farouk R. Shami II attended both Lone Star College and the University of Houston where he studied both management and marketing. When his studies were completed, he joined the company in 2009. He started with the Customer Service Department to learn and understand the needs of the brand’s worldwide customer base. His attention to detail, ability to manage with compassion and diverse problem-solving skills soon led him to other departments in order to gain insight into the day to day operations of the company. To further his knowledge, Farouk R. Shami II also worked with his grandfather, Dr. Shami in the laboratories to help formulate new products, learning yet another aspect of the company’s 30year history.

As Dr. Farouk Shami and Rami Shami watched him take the lead with his strong work ethic, he was soon promoted to Director of Operations where he interfaced with the Purchasing, Accounting, Marketing and Maintenance Departments. As the company continued growth both nationally and internationally, Farouk R. Shami II continued to show his leadership abilities which resulted

in his most recent promotion as Vice President of Operations in June 2018. His daily responsibilities include overseeing accounts payable and purchases as well as providing guidance and direction to his 3 managers. He also works diligently to cut costs that impact customers while increasing and strengthening social media engagement.

According to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., “It has been one of my proudest moments to watch and observe how my grandson has taken the family business as his future path in life. Both my son Rami and I look forward to working with him and wish him all of the success in the world.”

Farouk R. Shami II, says, “From a boy, I attended hair shows passing out samples and meeting hairdressers from around the world. I have grown to love this industry. I admire my father and grandfather for their wisdom and sharing nature that has allowed me an opportunity of a lifetime.”

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at www.farouk. com and like us on facebook.com/farouksystems

Farouk Systems Expands Global Manufacturing

Dr. Farouk Shami and his Executive Team have worked diligently on global expansion on made in the USA Haircare

Houston, TX ~ Founder and Chairman of Farouk Systems Inc., Dr. Farouk Shami, proudly announces global manufacturing expansion in the Middle East. Systems Egypt has been a licensed distributor for over 12 years under the direction of Managing Director Noha Hashem. This expansion in Egypt marks an increase in production of CHI haircare brands manufactured here in the USA which will be shipped in bulk and filled overseas.

Dr. Farouk Shami, plus, his executive team - CEO, Rami Shami; President of International Sales, Scott Emery, President of Innovation, Lisa Marie Garcia and President of Domestic Sales, Stuart Feldshon - have worked diligently at the national and international level to create expansion and growth. The protocol for achieving this is divided by their consistent presence, support and education throughout the Middle East, the United States and the world. To ensure a smooth transition, Dr. Shami is currently in the Middle East meeting and visiting with CHI Palestine, CHI Lebanon and Systems Egypt, all of which are the number one professional haircare companies selling to top hair salons in their regions.

This bulk local filling effort has been implemented so that Farouk Systems Inc. can make their products as affordable as possible.

By sending finished goods made at Farouk Systems USA to ensure the quality is perfect, this new procedure helps greatly with inventory control, is great for local salons, and helps control cost as well as create jobs for the local economy.

According to Dr. Farouk Shami, “In order for continued growth and expansion world-wide, we must ensure that our efforts not only benefit countries in need of quality hair care manufactured in the United States but we must also take into account how we can also help the world regain financial security. This development in Egypt helps to ensure more job opportunities both here and abroad.”

For additional information visit: CHI.com or on Facebook at https:// www.facebook.com/CHIHaircare/

About Systems Egypt:

Systems Egypt is the sole agent and distributor of CHI and BioSilk products in Egypt. The company is the product of a joint partnership between Farouk Systems and the Hashem Brothers Group. A partnership based on Hashem Brothers’ expertise in the field of essential oils; which were the core ingredients for the hair care line BioSilk. Today, Systems Egypt has been in the market for almost 12 years.

About Farouk Systems, Inc.:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at www.farouk. com and like us on facebook.com/farouksystems

Indie brands welcomed to in-cosmetics North America 2018

North America’s most interactive personal care ingredients event will return to the Javits Center in New York from 17-18 October with a new programme designed to bring one of the fastestgrowing sectors of the industry to the event.

Indie brands are causing a huge stir this year with a multitude of new launches in the cosmetics sphere from newer, smaller and start-up companies. Defined by indiebrandbuilder.com as purpose driven; independently funded; design conscious; in small batches; and using non-traditional marketing, the rise of the indie brand has been evidenced even further by e-commerce giant Amazon recently announcing the advent of an Indie Beauty Shop within its Marketplace.

To further support the indie sector, the event will provide brand owners with invaluable networking opportunities, through its new Talk to the Indies programme. An exciting addition to this year’s show, the initiative will run across both days, with brand owners able to meet leading suppliers and consultants. A dedicated session on 17 October will cover the major challenges faced by indie brands, including distribution, reaching out to consumers and upcoming trends.

and technologies to deliver captivating and trend-setting colour cosmetics products.

4. Innovation Zone – highlights raw materials and technologies launched in the last eight months before, allowing manufacturers to gain inspiration.

5. Formulation Challenge – mystery personal care ingredients are given to expert teams from cosmetic and contract manufacturers, who then have 90 minutes to produce a marketable formulation.

6. Focus on Marketing Tours – takes marketing professionals around key areas at show, offering inspiration and the perfect networking platform.

7. Educational programme – a two-day programme of Marketing Trends and Technical Seminars delivered by those at the top of the industry

Additionally, Speednetworking sessions, held on the second day, will present an invaluable opportunity for suppliers to speak to representatives from indie brand owners, who have signed up to the initiative. This is an opportunity open to all exhibitors until 18 October.

Seven other reasons to visit in-cosmetics North America:

1. Formulation Lab – cosmetic chemists will learn from expert formulators who will give helpful tips and practical advice.

2. Sensory Bar – provides a hands-on chance to sample innovative textures, tastes and smells, such as heating and cooling, surprising tastes and evocative fragrances.

3. Make Up Bar – helps brands identify innovative pigments

Speaking ahead of the 2018 edition of the event, Daniel Zanetti, Exhibition Director of in-cosmetics North America, commented: “We can’t wait to bring the show back to North America for our third edition and introduce the new elements we have been developing. The Talk to the Indies programme answers a demand, particularly in this region of the world, and we look forward to watching it unfold.

“We have extensively polled exhibitors and visitors alike to understand exactly what they want from our events and – with interactivity being key – we expect in-cosmetics North America 2018 to be a big hit. The show will provide unrivalled educational value and networking and business opportunities.”

in-cosmetics North America will take place at the Javits Center in New York from 17-18 October 2018. For more information, please visit http://northamerica.in-cosmetics.com.

TRENDS

With 93% of Americans reporting they have at least one wellness goal, the wellness movement is impacting almost everyone and overturning old stereotypes.

A new study by global communications firm Ketchum shows that the definition of wellness is equally emotional and physical, and that today’s wellness influencer is most commonly young, male, and ranks mindfulness and positive relationships among his top goals for well-being.

Ketchum’s new Influence of Wellness study, surveying 1,046 American adults, illustrates numerous ways that the wellness movement is evolving:

• Emotional aspects (71% ) are considered equally as important as physical (72%) when consumers rank the six dimensions of wellness defined by the National Wellness Institute (emotional, intellectual, occupational, physical, social and spiritual).

• Men are slightly more likely than women to rate social aspects as important (30% vs. 27% for women) and less likely to rate physical aspects (68% vs. 75% for women).

• Young adults are less skeptical than their elders: 80% of those age 55 and over think wellness brands exaggerate the benefits of their products or services, compared to 64% of 18- to 24-year-olds.

PEOPLE

Thomas Gebhart, formerly of Eurasia Concepts dba Bio Ionic/Agave Healing Oil, has joined California-based Luxury Brands LLC, dba FHI Heat, as chief operating officer.

Responsible for all divisional operations for the manufacturer of multiple brands of personal hair care tools and products, Gebhart has nearly two decades of experience in the beauty industry. His new role as COO will be to drive the strategy and development of all brand initiatives, including new product development, global sales and distribution and marketing strategy.

Previously, Gebhart served as senior vice president and general manager of Belson, a subsidiary of Helen of Troy. From 2001 to 2007, he served as the vice president of merchandising of Sally Beauty Company. Visit fhibrands.com.

Revlon, Inc. (NYSE:REV) has named chief operating officer and Board member Debra G. Perelman as the company’s president and CEO.

In her new role, she will focus on enhancing Revlon’s consumer- and customer-focused approach, where personalization, inclusion, usability and passion for beauty are the cornerstones. She will be responsible for driving Revlon’s efforts to further innovate through technology, enhance its iconic brand portfolio and invest in e-commerce as a growth driver. Perelman is known for her collaborative approach, and has been instrumental in helping assemble

Revlon’s world-class leadership team. Over her extensive career with Revlon, Perelman has served in operational and leadership roles across all facets of the business, including finance, distribution and sales operations, international and marketing. She has been overseeing corporate strategy and leading Revlon’s ongoing digital transformation, including forming a data and analytics group and establishing infrastructure and deploying resources to create a leading-edge e-commerce business. Debra has a track record for innovation and has launched a new partnership with the MIT Media Lab to explore new ways to disrupt the industry.

Perelman, 44, the daughter of Revlon Board Chairman Ronald O. Perelman, has spent more than 20 years at Revlon and MacAndrews & Forbes, a company that acquires and manages a diversified portfolio of public and private companies. She most recently served as executive vice president, strategy and new business development at MacAndrews & Forbes, where she focused on new technology investment opportunities, strategy and portfolio management. She holds an MBA in finance and accounting from Columbia Business School and a Bachelor of Arts degree cum laude from Princeton University. She is co-founder/vice chairman of the Child Mind Institute and is a member of the President’s Advisory Council at Princeton University.

WHEN WHAT WHERE CONTACT

Sept 9-10

Armstrong McCall World’s Fair Hair Show Austin, TX worldsfairhairshow.com

Sept 9-10 Keune Foundational Color Atlanta, GA keuneeducation.com

Sept 9-10 Keune Master Reds Scottsdale, AZ keuneeducation.com

Sept 10-11

Sept 12-15

Cosmoprof Mumbai India Mumbai, India cosmoprof.com

Natural Products Expo East Baltimore, MD 866-458-4935, expoeast.com

Sept 15-16 The Makeup Show Orlando Orlando, FL 212-242-1213, themakeupshow.com

Sept 15-17 Keune The Collection Atlanta, GA keuneeducation.com

Sept 16 Master Barber Live 201 West Sussex, United Kingdom masterbarberlive.com

Sept 16-17 Schwarzkopf Pro Royal Takeover Chicago, IL www.schwarzkopf-professionalusa.com

Sept 16-19 Strategies Incubator Centerbrook, CT strategies.com

Sept 19-20 In-Cosmetics Latin America Sao Paulo, Brazil latinamerica.in-cosmetics.com

Sept 23 Schwarzkopf Pro Royal Master Academy Los Angeles, CA www.schwarzkopf-professionalusa.com

Sept 23-24 Keune Beyond the Foil and Beyond the Blade Atlanta, GA keuneeducation.com

Sept 29-30 Keune Color Certification Atlanta, GA keuneeducation.com

Sept 30-Oct. 1 Extensions Expo Newark, NJ extensionsexpo.com

OCTOBER

October 1 Cosmetologists Chicago Trio Creative Team Chicago, IL americasbeautyshow.com

October 1 National Aesthetic Spa Network Event King of Prussia, PA http://nasnpro.com/event/

October 1-2 Professional Beauty Mumbai Mumbai, India professionalbeauty.in

October 3-5 ECRM/EPPS Contract Manufacturing Chicago, IL 440-528-0427, ecrm.marketgate.net

October 5-8 BeautyExpo 2018 Kuala Lumpur, Malaysia www.beautyexpo.com.my

October 7-8 Professional Beauty Ireland Dublin, Ireland professionalbeauty.co.uk

October 7-8 Premiere Beauty Classic Columbus, OH beautyclassicshow.biz

October 7-8 Keune Cut and Color Collaborative Atlanta, GA keuneeducation.com

October 11-14 Cosmobeauté Indonesia 2018 Jakarta, Indonesia cosmobeauteasia.com

October 14 36th Alternative Hair Show London, England alternativehair.org

October 15-17 BeautyWorld Japan Osaka Osaka, Japan beautyworldjapan.com

October 17-18 In-Cosmetics North America New York, NY http://northamerica.in-cosmetics.com

October 19-22 American Assoc. of Cosmetology Schools Orlando, FL 800-831-1086, beautyschools.org

October 20-21 Int’l Makeup Artist Trade Show (IMATS) Vancouver, BC, Canada 360-882-3488, tickets@imats.net, imats.net

October 21-22 Premiere Birmingham Birmingham, AL premierebirminghamshow.biz

October 21-22 Keune 1922 by J.M. Keune Atlanta, GA keuneeducation.com

October 21-22 Professional Beauty North Manchester, England professionalbeauty.co.uk

October 22-24 Beauty Professional Philippines Manila, Philippines www.beautyprofessional.ph

October 24-25 Indie Beauty Expo London, England indiebeautyexpo.com

October 27-28 International Beauty Forum 2018 Munich, Germany beauty-fairs.de

October 29 Cosmetologists Chicago Nails Workshop Chicago, IL americasbeautyshow.com

October 28-30 Expo Barber Show/Expo Beauty Show Mexico City, Mexico expobarbershow.com/expobeautyshow.com

Oct. 30-Nov. 1 In-Cosmetics Asia Bangkok, Thailand asia.in-cosmetics.com

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636 LOS

1-800-936-8733 BALTIMORE

1-855-299-6909 CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669 DETROIT

1-800-925-4669

www.wella.com

www.thenextimage.com Roux Laboratories

www.jbshair.com

Softsheen-Carson

www.softsheen-carson.com

of Nature Gatefold www.strengthofnature.com

www.sundialbrands.com

www.sunnyisle.com

www.taliahwaajid.com

www.wahl.com

Xtreme Beauty International

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• Does your store participate in any community or charity activities?

여러분의 스토어는 지역사회 또는 자선 활동에 참여하시나요?

• If so, has your business increased, as a result?

그렇다면, 참여를 함으로 해서 사업성장에 영향을 미쳤나요?

• What has been your customers’ response to your philanthropic efforts?

귀하의 인간적인 노력에 대해 고객들은 어떻게 반응했나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) ___________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

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