OTC Beauty Magazine, October 2018

In Every Issue

67 Feature

Beauty Trends to Watch

The hottest trend this year? Redefining our preconceived notions of beauty. Everyone has ideas about what beauty products should be - even who they’re made for. But in 2018, we’re throwing all of those out the window in favor of trends that celebrate what makes us feel truly beautiful.

28 Knowledge To Know

Sebum Production in African Americans: Why Their Hair and Skin Produces Less Natural Oils Than Other Ethnicities

By Edward Tony Lloneau

“Caucasian skin and scalps produce more natural oils and sebum than Blacks.”

This statement in the textbooks is totally untrue and without proof. The only reason for this statement is that Caucasians consistently complain of oily or greasy hair conditions; whereas, Blacks seldom, if ever, have this problem. In fact, African Americans usually complain of just the opposite.

아프리카계 미국인들을 위한 피지 제거 제품: 흑인의 피부가 다른 인종에 비해 기름기가 적은 이유 “백인의 피부와 두피는 흑인에 비해 기름이 더 많이 생성되기 때문에 피지도 많아진다.”

교과서에 있는 이러한 내용은 사실이 아니며 근거도 없습니다. 이러한 주장에 대한 유일한 근거는 단지 백인들의 머리카락에 머리카락에 기름기가 많은 반면 흑인들은 이러한 문제를 거의 겪지 않는다는 것입니다. 사실 아프리카계 미국인들은 정반대의 현상 때문에 불편함을 호소합니다.

32 How to Get Your Brow Groove back: Treatments for thinning and sparse eyebrows

An estimated 1 in 5 women suffers from thinning or sparse eyebrows. Reasons include over plucking, repeated cosmetic applications, prescribed medications, overly dry skin, and the effects of aging due to a loss of collagen produced naturally. There is no known cure for thinning or sparse eyebrows, but recent studies have concluded that there are specific, natural ingredients that can make a difference in thinning brows.

눈썹 재생법: 가늘거나 숱이 적은 눈썹을 위한 치료제 여성 인구 중 5분의 1은 눈썹이 가늘거나 숱이 적어서 불편을 느낀다고 합니다. 그렇게 되는 이유에는 눈썹을 너무 많이 뽑거나 화장품을 반복적으로 사용하거나 처방받은 약을 복용하거나 피부가 지나치게 건조하거나 피부에 자연적으로 생성되는 콜라겐이 양이 감소하여 피부가 노화되는 등의 요인이 있습니다. 가늘거나 숱이 적은 눈썹을 치료하는 방법이 아직은 없습니다. 하지만 최근 연구에 의하면 숱이 가는 눈썹에 효과가 있는 천연 성분이 존재합니다.

40 Business Tips

Stop Falling Behind Your Competitors: Seven Steps to Gain a Competitive Advantage

By Brad Wolff

Doesn’t it seem that business is more competitive and difficult than it used to be? ABC, Inc. experienced this challenging business atmosphere firsthand. A building materials manufacturer that previously dominated their marketplace, ABC suffered staggering losses in the previous fiscal year. It became blindingly apparent that what had worked in the past was no longer effective, and the company president had no idea how to fix things. It was time to use proven techniques for achieving a competitive advantage.

더 이상 경쟁자들보다 뒤쳐지지 마십시오: 경쟁력 있는 이익을

창출하기 위한 7가지 단계

비즈니스가 생각보다 경쟁이 치열하고 어렵지 않으십니까? ABC INC

도 처음에 비즈니스의 이러한 상황들을 경험했습니다. 한 건축 자재

제조 회사가 당시에 시장을 지배하고 있었는데, ABC는 지난 회계

연도에서 믿기 어려울 만큼 큰 손해를 보았습니다. 이전의 전략이

더는 효과가 없다는 것이 분명하게 드러난 것이었고 회사의 사장은

상황을 개선할 대책이 떠오르지 않았습니다. 경쟁력을 갖추고 이익을

얻으려면 이미 증명된 확실한 전략이 필요한 시기였습니다.

46 Wield the 5 Keys to Leaving a Positive Leadership Legacy in Your Life

By Jeffrey W. Foley

Many successful business people have pondered their leadership legacy—how do they want to be remembered. And many of them struggle to find the answer. Your legacy is defined by the impact you have on the lives of others after you are gone. It is how you will be remembered. We are all leaving a legacy, there is no escaping it. If asked, how would you respond to the question of, “What do you want your leadership legacy to be?”

리더쉽이라는 유산을 물려주기 위해 필요한 다섯 가지 요소 성공을 거둔 많은 사업가들은 리더쉽이라는 유산을 어떻게 물려줄지 즉 자신이 어떻게 기억되기를 바라는지에 대해 고민을 해 왔습니다. 그 중 많은 사람들은 여전히 답을 찾기 위해 노력하고 있습니다. 유산이란

여러분이 죽고 난 후에 다른 사람들에게 미치는 영향이라고 할 수

있습니다. 즉 여러분 자신이 어떤 사람으로 기억되느냐의 문제인 것입니다. 우리 모두는 유산을 가지고 있으며 예외는 없습니다. “

여러분은 어떤 리더쉽 유산을 남기고 싶으십니까?”라는 질문을 받는다면 어떻게 대답하시겠습니까?

50 The 3 Values of Great

Salespeople:

Put on Your C.A.P. and Evolve as a Leader in Sales

By John Waid

Don’t you wish you felt like someone wasn’t trying to merely sell you something and instead was really on your side and wanted you to be happy with what your purchase? Wouldn’t a world with less pushy salespeople be nice? The best salespeople don’t simply adhere to acronyms like ABC—Always Be Closing—or the X-step processes that remove the humanity from sales interactions. The majority of selling is not technique, but plain old people skills.

훌륭한 판매원이 되기 위해 필요한 세 가지: C.A.P를 적용하여 판매 업계의 리더로 발전하십시오 누군가가 단지 물건만을 팔려고 하는 것이 아니라 여러분의 편이 되어서

여러분이 구매를 통해 행복해지기를 원하는 사람이 판매를 한다면

좋지 않겠습니까? 판매원들이 구매를 강요하지 않는다면 더 좋지

않을까요? 훌륭한 판매원은 ABC(Always Be Closing-항상 판매를 만들어 내는)나 X 단계 과정과 같은 줄임 말을 사용하면 판매 과정이 인간적으로 느껴지지 않기 때문에 그러한 말을 쓰는 것을 고집하지 않습니다. 판매 기술의 상당 부분은 테크닉이 아니라 현자들의 지혜를 이용하는 것입니다.

68 Beauty Ambassador

Styling Tools Beauty Ambassador

By Detra Smith

Heat Styling Your Way Into Fall Trends

74 Show Coverage

6th Annual VIP International Trade Show

August 4th marked the 6th Annual VIP International Trade Show at Jinny Beauty Supply in Miami. More than 75 vendors and VIP account holder gathered under one roof to take advantage of great sales opportunities.

ON THE COVER:

Need lashes for that special event or for daily use? It doesn’t matter the occasion, Ardell has you covered. From magnetic lashes for easy, glamorous application to the signature Wispies for daily wear or to the individual Faux Mink lashes for a customized look, the options are endless.

To learn more, visit www.ardelllashes.com

Art

Advertising

Contributing

Columnists:

COLOR THAT POPS

Editorial Letter

by Jessica De Vault Hale

All Made Up

I’m a makeup junkie. Anyone can peek into my makeup bag and see an endless supply of lip glosses, compacts and eyeliner. At home, my collection is far more expansive. Countless foundations, professional-level application brushes, and a drawer full of primers. I love trying the newest mascara or swatching the latest eyeshadow palette. I’ll venture to say that I’ve tried hundreds of products in recent years. After all, there are so many brands to choose from these days.

Best of all, you don’t have to have tons of disposable income to invest in good makeup anymore. Nowadays, drug store brands and the beauty supply varieties – think: L.A. Girl, Black Opal or Zuri Cosmetics –are just as popular and impressive in quality as their more expensive counterparts sold in Sephora or Ulta.

That’s why OTC stores need to invest in carrying these affordable and popular brands. Consumers love the idea of a one-stop shop and there’s no doubt that picking up your favorite hair product, along with concealer and lipstick is at the height of convenience. If your cosmetics section is not as expansive as you’d like it to be, there is room to grow and merchandise your inventory for optimal sales. Merchandising Specialist Scott Zangwill offers tips on how to do just that in our How Should You Sell It column on page 22.

Once you’ve come up with some great ideas on how to position your products, check out the latest cosmetic and skincare items in the Marketplace on page 16. You can also see which products are flying off the shelves in our Top 5 roundup on page 90.

There’s no doubt that many of your customers are likely makeup junkies, too. Don’t miss this opportunity to cater to your shopper’s interests.

Jessica De Vault Hale EDITOR

저는 메이크업 중독자라 할 수 있습니다. 제 메이크업 가방에는 수많은 립글로스와 콤팩트, 아이라이너가 들어 있지요. 제 집에는 더 많은 종류의 메이크업 도구들이 있습니다. 셀 수 없이 많은 파운데이션, 전문가용 메이크업 브러쉬가 있고 서랍 안에는 프라이머가 가득합니다. 전 새로 나온 마스카라나 아이 쉐도우 팔레트를 사용해 보는 것을 정말로 좋아합니다. 최근 몇 년 동안 수백 종류의 제품을 사용해 본 것 같다고 감히 말할 수 있지요. 요즘에도 다양한 브랜드의 제품들을 사용해 보고 있습니다.

무엇보다 말씀드리고 싶은 점은 좋은 메이크업을 위해 많은 돈을 투자할 필요가 없다는 것입니다. 요즘에는 약국 브랜드들이나 다양한 미용용품 회사들 이를 테면 L.A. Girl, Black Opal 혹은 Zuri Cosmetics 같은 회사들이 상대적으로 가격이 더 비싼 제품을 판매하는 세포라나 울타 제품보다 가격이 저렴하면서도 우수한 품질의 제품을 선보여 인기를 얻고 있습니다.

그렇기 때문에 OTC 매장은 인기있는 브랜드에 투자해야합니다. 고객은 한 매장에서 모든 제품을 구입하기를 원하며 동시에 헤어 제품, 컨실러 및 립스틱을 동시에 구입할 수 있다면 매우 편리 할 것입니다. 화장품 영역이 원하는만큼 크지 않은 경우 크기를 늘리고 판매량을 늘리기 위해 더 많이 판매하십시오. 판매 전문가 인 Scott Zucker는 90 페이지의 “ 영업 전략”열에서 이를 수행하는 방법을 알려줍니다.

제품을 배치하는 좋은 방법이 있다면 16 페이지의 최신 화장품 및 스킨 케어 제품 목록을 확인하십시오. 90 페이지에서 가장 많이 전시 된 5 가지 제품을 확인할 수 있습니다.

여러분의 고객 중 많은 사람들이 저처럼 메이크업에 아주 관심이 많은 사람들일 것입니다. 그러한 고객들의 관심을 끌 수 있는 기회를 절대

Seasonal Skincare MARKET PLACE

With winter not too far away, skin issues will be a problem for many. From dry, dull skin to blemishes and chapped skin, these maladies can be a nightmare for customers. Help your shoppers keep their skin soft and supple year round with these 12 must-haves.

CASTOR OIL BUTTER

When you have dry hair and scalp, sometimes you need a product that will do double duty. Thankfully, Sunny Isle Jamaican Black Castor Oil Pure Butter is available to address both needs. The Sunny Isle brand is the first ever to convert Jamaican Black Castor Oil into Pure Butter! The conversion of Jamaican Black Castor Oil into Pure Butter is revolutionary and the first of its kind. Plus, it 100% natural.

BRIGHTENING CREAM

Acne scars, hyperpigmentation and other dark spots can be frustrating for those seeking clear skin. Brightening creams like the 7 Days Magic Brightening Cream can be very helpful in combatting dark marks on the skin. This cream is specifically formulated to nourish and moisturize the skin, thanks to its Vitamin B3, sweet almond oil and lemon extract ingredients.

SOAP

Sometimes going back to basics is the best way to see results. That’s why many customers repeatedly buy the African Formula Black Soap. Not only does it soften rough and dry skin, but it’s an excellent deep cleanser. This soap leaves the skin moisturized and helps lighten marks and addresses blemishes.

LIP BALM

Dry lips don’t have to be an issue for you – not when you have Carmex on hand. This incredibly-popular, medicated lip balm provides a longlasting protective barrier to help promote healing of chapped lips. With one use, your lips are smoothed, hydrated and moisturized. And its menthol and camphor ingredients give the lips a comforting, cooling sensation.

OINTMENT

Nothing stings more like dry, cracked skin. During the fall and winter months, these skin issues are prone to flare up. When this occurs, reach for the Aquaphor Healing Ointment. This product is designed to restore skin to a smooth, healthy state. It also protects and soothes extremely dry skin, minor cuts and burns, and even cracked hands and feet.

FACE MASKS

Face masks are all of the rage right now and for good reason. Customers love the convenience and spa-like feeling you get when using one. Two popular sellers are the Dermactin Facial Sheet Mask Moisturizing mask and the Daggett & Ramsdell Bubble Facial Mask Retinol mask. The Dermactin mask does what the name suggests – moisturize without the oiliness. While the Daggett and Ramsdell Bubble Mask offers soothing carbonation to gently massage away dirt. It’s retinol ingredient also reduces the depth of fine lines and wrinkles and fortifies the skin’s moisture barrier.

ANTI-WRINKLE CREME

Are wrinkles a major concern? Then the Eucerin Q10 Anti-Wrinkle Sensitive Skin Face Crème may be your solution. This non-comedogenic crème is formulated with antioxidants like Coenzyme Q10, Vitamin E and Beta-Carotene to moisturize the skin and gently reduce the appearance of wrinkles and signs of aging in five weeks.

MOISTURIZER

You don’t want to be that person with dry, ashen knees and elbows – no matter the season. To keep your skin moisturized year round, grab the Dr. Fred Summit Knees & Elbow Smoothing Balancing and Moisturizing Cream. It smooths, exfoliates and moisturizes dry skin. Best of all, its hypoallergenic formula is ideal for sensitive skin.

ESSENTIAL OILS

Nothing relaxes you more than infusing essential oils into your favorite moisturizers, perfumes and diffusers. That’s why it’s good to stock up on the difeel Essential Oils. These extra, premium grade oils can be used in other carrier oils to be used topically to address issues from dry skin to blemishes.

BODY CARE TRIO

Dry dull skin? Don’t worry! The Coco Kisses Coconut & Shea Trio Collection was formulated with all skin types in mind. This unique blend of Shea Butter, Jojoba and Coconut oil nourishes the skin by adding back moisture, essential vitamins, nutrients and a fresh clean scent. The trio set includes lotion, a shower gel and a yummy sugar scrub.

ASTRINGENT

When your skin or scalp needs to be deep cleansed with a toner, Sea Breeze has always been a fan favorite. This astringent deep cleans the skin, removing trapped oil, dirt and makeup. It also gives a cooling sensation after use that’s undeniably soothing.

How should you sell it?

By Scott Zangwill

This month’s selling focus is…

Cosmetics

When customers stop by a beauty supply store, they may come in looking for one specific item. But there’s no doubt that they’ll pick up a few extra items along the way if something catches their eye. One of those products could easily be in the cosmetics section. Making the best of your makeup department is sure to lead to more sales and increased items in your customers’ shopping carts.

What are some unique ways to display cosmetics in the store to lead to more sales?

“N.Y.C., Palladium, Kiss, OPI, Morgan Taylor, these are just a few of the many cosmetic brands you will find in the beauty supply stores throughout the country.

Merchandising cosmetics in your OTC stores is very important. In many cosmetic sections, you will see that many products are displayed by the different cosmetic manufacturers, and they normally supply the stores with different sizes of their displays based on the store’s size and volume. These displays carry a huge selection of different items that women need either on a daily or weekly basis. You will find a great selection of eyebrow pencils, lip gloss, mascara, eye shadow, lip and eyeliners, and of course a plethora of nail polish. Another big selection to keep in stock are the accessories, such as nail files and clippers, of course. One of the hottest items the stores are showing and selling is an assortment of false eyelashes. These items are always great sellers, as women need these products on a regular basis. That’s often why I see these displays in the front and rear of the stores.

Why display cosmetics in the front or rear of the store? By placing cosmetics in these two areas, especially the rear of the store, you ensure that your customer walks by all of the wigs, chemicals, and accessories products your store has to offer. It makes a customer look at those items and reminds them about items they may need at home. So keeping a nice display in several areas will allow the cosmetic section to continue to thrive. Keep these areas well-lit as well, so customers can easily see everything, as there are so many products to consider. Suggesting items to customers always helps, too.”

Scott Zangwill Merchandise Brand Specialist Inc.

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the November issue!

COLOR THAT KNOCKS OUT GRAYS

By Scott Zangwill

방문하지만, 다른 제품이 눈에 띄게 되면 몇몇 제품을 추가로 더 구매하고는 합니다. 특히 화장품 코너에 있는 제품을 추가로 구매하는 경우가 많습니다.

“N.Y.C., Palladium, Kiss, OPI, Morgan Taylor 등은 여러분이 국내에서 찾아볼 수 있는 화장품

브랜드들 중 일부입니다.

여러분의 OTC 스토어에서 화장품을 판매하는 것은 매우 중요한 전략입니다. 많은 화장품 코너에서

다양한 제조사의 제품을 다량으로 전시해 놓은 것을 보셨을 것입니다. 가게의 크기와 넓이에 따라

다양한 크기의 제품을 전시해 놓습니다. 이렇게 많은 제품을 전시하면 여성들이 매일 혹은 매주 필요한

물품들을 선택할 수 있는 폭이 넓어집니다. 다양한 종류의 눈썹 연필이나 립글로스, 마스카라, 아이섀도, 립라이너와 아이라이너 그리고 다양한 종류의 매니큐어를 쉽게 찾을 수 있게 되는 것입니다. 다양한

제품을 보관하고 전시할 필요가 있는 또 다른 품목은 손톱을 다듬는 줄이나 손톱깎이와 같은 액세서리

제품입니다. 전시한 결과 가장 많이 판매된 인기 상품 중 하나는 가짜 속눈썹 세트입니다. 여성들이

이러한 제품을 정기적으로 필요로 하기 때문에 이러한 제품은 항상 잘 판매됩니다. 그렇기 때문에

이러한 제품을 가게의 맨 앞이나 뒤에 전시하는 것을 흔히 볼 수 있습니다.

화장품을 가게의 앞이나 뒤쪽에 전시하는 이유는 무엇입니까? 화장품을 그러한 곳, 특히 뒤쪽에 배치하면

손님들이 가게 전체를 둘러보면서 가발이나 화학 제품, 액세서리 등이 전시되어 있는 곳들을 지나가게 됩니다. 그렇게 되면 고객들은 전시된 제품들을 보게 되면서 자신들이 그러한 제품이 필요하다는 사실을 깨닫게 됩니다. 따라서 화장품을 여러 지점에 잘 전시해 놓으면 그러한 제품을 성공적으로 판매할 수 있을 것입니다. 고객들이 필요한 제품은 다양하기 때문에 밝은 조명을 활용하여 전시한다면 고객들이 모든 제품을 한눈에 알아보는 데 도움이 될 것입니다. 고객들에게 제품을 잘 홍보하는 것은 언제나 효과가 있습니다.”

Scott Zangwill Merchandise Brand Specialist Inc.

Knowledge to Know

By Dr. Edward Tony Lloneau

Sebum Production in African Americans Why Their Hair and Skin Produces More Natural Oils Than Other Ethnicities

아프리카

(continued from last month)

“Caucasian skin and scalps produce more natural oils and sebum than Blacks.”

This statement in the textbooks is totally untrue and without proof. The only reason for this statement is that Caucasians consistently complain of oily or greasy hair conditions; whereas, Blacks seldom, if ever, have this problem. In fact, African Americans usually complain of just the opposite. The reason for this is due to the structure of kinky or overly curly hair being able to absorb up to three times as much oil as naturally straight hair. The truth of the matter is Black skin and scalp produces up to three times as much natural oils and sebum as Caucasians.

Curly, wavy and kinky hair has up to five times as much sulfur bonds as straight hair. These bonds soak up and hold the natural oils (sebum) or artificially-applied oils that are able to penetrate the hair shaft. This is why there are a few complaints concerning greasy build up on people with these grades of hair. People with naturally straight hair, especially blonde or red hair, have little or no bonds in the hair.

(지난달 기사와 이어짐)

“백인의 피부와 두피는 흑인에 비해 기름이 더 많이 생성되기 때문에 피지도 많아진다.”

교과서에 있는 이러한 내용은 사실이 아니며 근거도 없습니다. 이러한 주장에 대한 유일한 근거는 단지 백인들의 머리카락에 기름기가 많은 반면 흑인들은 이러한 문제를 거의 겪지 않는다는 것입니다. 사실 아프리카계 미국인들은 정반대의 현상 때문에 불편함을 호소합니다. 그러한 현상이 나타나는 이유는 곱슬머리의 구조가 직모 머리카락에 비해 세 배 가량의 기름을 흡수할 수 있기 때문입니다. 그렇기 때문에 사실은 흑인의 피부와 두피는 백인에 비해 최대 세 배 가량의 기름과 피지를 만들어 낼 수 있다고 할 수 있습니다.

There are several facts that prove this. One is, in almost every case, if you compared the skin tone of an elderly Black person with that of a Caucasian of equal age and living under the same climatic conditions and lifestyle, the Black person will just about always look years younger. In the hair care

곱슬머리는 직모에 비해 황 결합 물질의 양이 최대 5 배 가량 많습니다. 이러한 물질은 머리카락에 흡수될

수 있는 자연 기름(피지)이나

인위적으로 바른 기름 성분을 흡수하고 간직합니다.

그렇기 때문에 곱슬 머리를

가진 사람들 중에 기름기로

뾰루지나 각질로

황 결합 물질을 거의 가지고 있지 않습니다. 이러한 사실을 뒷받침하는 몇 가지 사실이 있습니다. 그 중 한 가지는, 비슷한 기후와

industry, products manufactured for the Black consumer always contain more oils than those for the general market. In the cosmetic industry, skincare products designed for Black consumers contain fewer oils and emollients than those on the general market. This is because Black skin and scalp have more active sebaceous glands than Caucasians, not less.

The reason elderly Black persons look younger over the years than Caucasians is because they perspire salt (saline solution) and sebum (oils) are secreted along with moisture. When more sebum is extracted, the salt is held in suspension by the oils, thereby not allowing it to make direct contact with the skin where it could dry out the skin of natural moisture and cause premature aging of the skin.

Here is one good example of this: if both a Black and Caucasian patron were given a permanent curl or wave using the same brand of product and following the same procedure of application, they could not maintain their hair using identical home hair care products. The product used to maintain the care and condition of the Black patron’s hair would be too oily for the Caucasian patron. The product used by the Caucasian user would be too drying or ineffectual for the African American. So, the only basis of fact for printing this information in textbooks is that Caucasians almost always complain about the “greasiness” of their hair due to natural conditions, and Blacks seldom do.

As for the rest of the skin, the reason Blacks have oily skin on the face and body is that there is very little if any hair in these areas to absorb the natural skin oils (sebum). People of color suffer less from skin cancers, due primarily to the dark pigmentation filtering out the ultraviolet rays of the sun.

However, there are some disadvantages of dark oily skin, the main one is known as keloids. A keloid is a scar that grows excessively. It can occur after an operation, a burn, vaccination, severe acne or even the piercing of an earlobe. At first, the scar can seem normal, but after several months it grows and becomes noticeably larger and thicker. Occasionally, for some reason, a keloid develops after a very minor scratch. Keloids are harmless, but they can itch and sometimes cause deformity. They are quite common in people with black skin, but rare in those with light skin.

Information on keloid skin conditions should be included in the anatomy area of studies because this can be of grave importance to the professional performing services on people of color.

Meet Dr. Edward Tony Lloneau

시중 제품보다 기름의 함량이 높습니다. 반면 화장품 업계의 경우에는 흑인들을 위한 피부 관리 제품에 들어 있는 기름과 피부 연화제의 햠량이 일반 시중 제품보다 낮습니다. 흑인의 피부와 두피가 백인에 비해 피지선이 더 많기 때문입니다.

나이가 많은 흑인이 비슷한 연령의 백인보다 더 젊어 보이는 이유는 그들의 피부에서 염분(식염) 성분을 배출하고 피지(기름) 성분을 수분과 함께 분비를 하기 때문입니다. 피지 성분이 많이 배출될수록 염분은 기름과 함께 섞이게 되어 피부에 직접 닿지 않게 되는데, 염분은 수분을 증발시켜 피부의 빠른 노화를 촉진시킵니다.

한 가지 예를 들어 보겠습니다. 둘 다 곱슬머리를 가진 흑인과 백인에게 같은 브랜드의 제품을 동일한 방식으로 사용하게 한다면, 동일한

제품으로 머리카락을 관리할 수가 없게 됩니다. 흑인 고객에게 적합한

제품은 백인 고객에게는 기름 성분이 너무 많게 됩니다. 반면에 백인 고객을 위한 제품은 기름기가 적기 때문에 흑인에게는 별다른 효과가

없게 됩니다. 따라서 이와 관련하여 교과서에서 설명하는 내용의 유일한 근거가 되는 사실은 백인이 머리카락의 자연적인 “기름기” 때문에 불평한다는 사실 뿐이며, 흑인들의 경우에는 그런 현상이 거의 나타나지 않습니다.

흑인들이 그 외의 부분인 얼굴과 몸의 피부에 기름기가 많은 이유는 그러한 부위에는 피부의 기름기(피지)를 흡수하는 머리카락이 거의 없기 때문입니다. 유색 인종의 사람들은 피부암에 걸릴 확률 또한 낮은데, 주된 이유는 어두운 색의 색소가 태양의 자외선을 걸러 주기 때문입니다.

하지만 어두운 색상의 기름기가 많은 피부에도 단점이 있는데 그 중 하나는 켈로이드가 발생한다는 것입니다. 켈로이드란 과도하게 크게 자라나는 상처를 가리킵니다. 수술이나 화상, 주사나 심한 여드름이나 심지어 귀걸이를 착용하기 위해 귓불에 구멍을 내는 경우에 발생할 수 있습니다. 처음에는 상처가 정상적인 것으로 보일지 모르지만 몇 달 후에 점점 커져서 눈에 띌 만큼 커지고 두꺼워지게 됩니다. 종종 어떤 이유에서인가 아주 사소한 긁힘에도 켈로이드가 자라날 수 있습니다. 켈로이드 자체가 해로운 것은 아니지만 가려움을 유발할 수 있고 기형 형태로 자랄 수 있습니다. 이 증상은 흔히 흑인의 피부에서 나타나지만 밝은 색 계열의 피부에는 드물게 나타납니다.

이러한 내용은 유색 인종을 위한 전문 서비스 분야에도 중요한 내용이기 때문에 켈로이드 증상에 관한 정보는 해부학 연구 영역에도 포함시켜야 합니다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@ aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주

100%

Hand-blended cocktails of nature’s most nourishing and strengthening botanicals

Knowledge to Know

How to Get Your Brow Groove back

Treatments for thinning and sparse eyebrows

눈썹 재생법

가늘거나 숱이 적은 눈썹을 위한 치료제

Facts about thinning or sparse eyebrows

An estimated 1 in 5 women suffers from thinning or sparse eyebrows. Reasons include over plucking, repeated cosmetic applications, prescribed medications, overly dry skin, and the effects of aging due to a loss of collagen produced naturally. As we age, the amount of collagen produced naturally in the skin decreases, resulting in weakened eyebrow hair follicles. This leads to more frequent lash and brow loss and sparse re-growth. The effects of Alopecia are not just limited to the scalp

We all know the effects of Alopecia on the scalp, but one of the most common reasons for thinning or sparse eyebrows can also be a direct result of alopecia. Alopecia is an autoimmune condition in which the body’s immune system mistakenly attacks the hair follicles, causing a non –scarring loss of hair which may appear as thinning or sparse brows, or in some cases total brow loss.

Is there a cure for thinning or sparse eyebrows?

There is no known cure for thinning or sparse eyebrows, but recent studies have concluded that organic, cold pressed castor oil combined with high concentrations of vitamin-enriched plant extracts can help to reverse the causes of eyebrow loss, in some cases resulting in the full restoration of eyebrows due to the effects of alopecia and other reasons mentioned in this article. The studies also indicate that results can vary due to age, medical history and hereditary traits.

How does it work?

가늘거나 숱이 적은 눈썹에 대한 사실

여성 인구 중 5분의 1은 눈썹이 가늘거나 숱이 적어서 불편을 느낀다고 합니다. 그렇게 되는 이유에는 눈썹을 너무 많이 뽑거나 화장품을 반복적으로 사용하거나 처방받은 약을 복용하거나 피부가 지나치게 건조하거나 피부에 자연적으로 생성되는 콜라겐이 양이 감소하여 피부가 노화되는 등의 요인이 있습니다. 나이가 들게 되면 피부에 자연적으로 생성되는 콜라겐의 양이 감소하여 눈썹의 모낭이 약해지게 됩니다. 그렇게 되면 눈썹 모발이 약해지거나 빠지게 되고 다시 자란다 해도 숱이 적어지게 됩니다.

탈모는 단지 두피 때문에 생기는 것이 아니다

우리는 흔히 탈모의 원인이 두피에 있다고 생각합니다. 하지만 가늘거나 숱이 적은 눈썹의 주요 원인 중 하나가 탈모의 직접적인 원인이 되기도 합니다. 탈모는 신체의 면역 체계가 잘못 작용하여 모발의 모낭을 공격해서 모발이 가늘어지거나 숱이 적어지거나 일부의 경우에는 완전히 자라지 않게 되어 발생하게 됩니다.

가늘거나 숱이 적은 눈썹을 치료하는 방법이 있습니까?

가늘거나 숱이 적은 눈썹을 치료하는 방법이 아직은 없습니다. 하지만 최근 연구에 의하면 냉압착 처리를 한 유기농 피마자유와 비타민이 풍부하게 들어 있는 식물 추출물의 농축액을 혼합한 물질이 눈썹 손상의 원인을 해결하여 일부 경우에는 탈모나 이 기사에서 언급한 다른 요인으로 인해 손상된 눈썹을 완전히 회복시킨다는 결과가 나왔습니다. 연구 결과는 피실험자의 나이나 의료 치료 전력과 유전적 요인에 따라 달랐습니다.

어떻게 작용하는가?

Castor oil, and more specifically, Jamaican Castor oil, has a unique ability to penetrate deeply into the hair and skin. Rich in omega 6 fatty acids, it provides intense nourishment to the hair follicles. We all know how Jamaican castor oil can be beneficial in treating hair loss by treating the hair roots and follicles and not just the hair. The same can be said about the effects of Jamaican Castor Oil on the eyebrows.

Godefroy THICK for Lashes & Brows

THICK for Lashes and Brows is a six-week nighttime treatment that combines Jamaican castor oil and vitamin-enriched plant extracts to

피마자유 중에서도 특히 자메이카산 피마자유는 모발과 피부에 깊이 스며들 수 있습니다. 이 오일은 오메가 6 지방산이 풍부하여 모발의

모낭에 영양분을 공급해 줍니다. 자메이카산 피마자유는 모발 자체의

손상뿐 아니라 모근과 모낭의 손상을 치료하는 데에도 효과적으로 사용될 수 있습니다. 따라서 자메이카산 피마자 오일이

provide intense nourishment to thinning lashes and eyebrows. A virtual “cocktail’ of highly concentrated, natural ingredients, THICK penetrates deeply into the skin and hair follicles, encouraging growth, thickness and strength. THICK can also lengthen the growth cycle of lashes and brows, giving your lashes and brows a richer, darker color.

Applying THICK

THICK must be applied nightly to cleansed eyebrows and eyelashes.

For eyebrows. Each evening, apply a small amount of THICK directly to the eyebrows using your fingertips in the direction of hair growth. Also, apply to the area around the eyebrow. Leave on overnight for intense nourishment.

For eyelashes. Each evening, apply a small amount of the THICK serum onto the end of the applicator stick and apply directly to the upper and lower lashes and lash line. Leave on overnight.

The key to getting great results from Godefroy Thick

피부와 모낭에 깊이 스며들어 모발의 성장을 촉진하고 모발이 두꺼워지고 튼튼해지도록 도움을 줍니다. THICK은 또한 속눈썹과 눈썹의 성장 주기를 길게 하여 속눈썹과 눈썹이 더 많이 자라나고 색깔도 짙어지도록 도움을 줍니다.

Godefroy THICK for Lashes and Brows SRP: $4.95

Be patient. Natural ingredients can take time to be fully effective. Inconsistent use can inhibit results. THICK must be applied nightly for a least 30 days. Noticeable results should be seen after two weeks. Best results are usually obtainable after 4 to 6 weeks. Once you have achieved your desired results, continue to apply THICK 2 to 3 times per week.

THICK 사용

THICK은 눈썹과 속눈썹을 씻어낸 뒤에 밤 시간에

발라야 합니다.

눈썹에 사용시 매일 저녁에 소량의 THICK을

손가락을 사용해 눈썹이 자라는 결 방향으로 직접 발라 줍니다. 눈썹 주변에도 발라 줍니다. 밤새

영양분이 잘 스며들도록 합니다.

속눈썹에 사용시. 매일 저녁에 소량의 THICK 용액을

도포용 도구에 발라 속눈썹과 속눈썹 선 부분에

위아래 방향으로 발라 줍니다. 밤새 그대로 둡니다.

Godefroy Thick를 통해 확실한 효과를 보려면

참을성을 가지십시오. 천연 성분이 온전한 효과를 보이려면 시간이 걸립니다. 불규칙하게 사용하면 좋은 결과를 기대하기 어려울 수 있습니다. 최소한 THICK을 30일 이상 밤에 발라야 합니다. 2주 후에는 눈에 띄는 결과를 관찰할 수 있습니다. 그리고 적어도 4주에서 6주가 지나야 최상의 결과를 얻을 수 있습니다. 원하는 만큼의 결과를 얻으셨다면, 1주일에 2회에서 3회 정도 THICK을 계속 바르시기 바랍니다.

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By Brad Wolff

STOP FALLING BEHIND YOUR COMPETITORS

STEPS TO GAIN A COMPETITIVE ADVANTAGE

Doesn’t it seem that business is more competitive and difficult than it used to be? ABC, Inc. experienced this challenging business atmosphere firsthand. A building materials manufacturer that previously dominated their marketplace, ABC suffered staggering losses in the previous fiscal year. It became blindingly apparent that what had worked in the past was no longer effective, and the company president had no idea how to fix things. It was time to use proven techniques for achieving a competitive advantage.

ABC engaged a firm that identified the root causes of their problems. After two years, sales and profits dramatically increased—even with the same leaders. The results came from a seven-step process based on sound principles that put a focus on leveraging their internal talent. If you find your business falling behind, you can follow ABC, Inc.’s lead by putting these seven steps into practice.

1. Employee alignment

7가지 단계

비즈니스가 생각보다 경쟁이 치열하고 어렵지 않으십니까? ABC INC 도 처음에 비즈니스의 이러한 상황들을 경험했습니다. 한 건축 자재 제조 회사가 당시에 시장을 지배하고 있었는데, ABC는 지난 회계 연도에서 믿기 어려울 만큼 큰 손해를 보았습니다. 이전의 전략이 더는 효과가 없다는 것이 분명하게 드러난 것이었고 회사의 사장은 상황을 개선할 대책이 떠오르지 않았습니다. 경쟁력을 갖추고 이익을 얻으려면 이미 증명된 확실한 전략이 필요한 시기였습니다.

When a significant percentage of duties performed by employees don’t fit their innate characteristics or core nature, they won’t perform well. For example, people low in detail orientation doing work that requires high detail. Training and development, management encouragement and other well-intended efforts will not fix alignment issues. As Peter

ABC는 근본적인 문제를 찾아낼 수 있는 회사와 계약을

맺었습니다. 그로부터 2년 뒤, 경영진이 동일한데도 판매와 이익이 크게 증가했습니다. 회사의 잠재력을 극대화할 수 있는 원칙들에 근거한 7 가지 원칙을 따른 결과 이러한

성과를 거둘 수 있었던 것입니다. 여러분의 회사가

어려움을 겪고 있다면 ABC 주식회사처럼 7가지 단계를 실행해 보시기 바랍니다.

1. 직원 배치

직원들이 의무적으로 하는 일들이 그들의 타고난 성향이나 속성과 잘 맞지 않는다면 업무 실적이 좋지 않을 것입니다. 예를 들어, 꼼꼼하지 못한 사람이 세심함이 요구되는 일을 하고 있을 수 있습니다. 훈련과 개발이나 관리 등 좋은 의도로 노력을

Drucker said, “A manager’s task is to make the strengths of people effective and their weaknesses irrelevant.”

2. Creating a competitive advantage through a culture of personal growth and development

In truth, personal growth results in professional growth. It results in a greater capacity to handle life challenges, accomplish long-term goals and work well with others. Personal growth and development include an increased awareness of self and others, the ability to manage one’s ego, ability to manage emotions and development of innate talents to maximize productivity and effectiveness. Most performance issues that managers complain about relate to one or more of the above. These are the fundamental character traits of success.

3. Aligning employees with the mission and vision of the organization

Human beings have an innate need for meaning and purpose in what they do. This means that they care about how their efforts affect the world outside themselves—people, the environment, animals, etc. For example, take assembly line workers that produce incubators for premature babies. In one scenario the workers are only told to mechanically perform the prescribed duties. In the other scenario, they are crystal clear about the importance of the quality of their work has on the survival of infants. Which workers do you think are more motivated? Engagement and performance are directly affected by people’s connection to the outcomes of their work.

4. Aligning employees with the culture and values of the organization

People need to feel that they fit in with their social groups. Employees who are significantly out of sync with an organization’s culture and values will never make their highest contribution. Having perfect alignment is not the goal since the diversity of thought and behavior allow a culture to adapt and thrive. However, significant misalignments are damaging. It’s also important for leaders to consider whether they should change their culture. Examples of this would include a culture that they know is toxic and when there’s a shrinking population of workers who fit the current culture. In both cases, without the ability to attract and retain needed talent, organizations will fail.

5. Aligning roles and responsibilities with organization’s strategies and goals

In today’s environment, organizational goals and strategies must change to adapt. Frequently, roles and supporting job duties don’t adequately change to align with these shifts. When this occurs, some or much of employee work efforts are out of alignment and can impair the ability to achieve the desired outcomes. For example, a company changes strategy to shift most customer communications from telephone to online,

개인의 성장과

개발을

경쟁력을 키워라. 사실 개인의 능력이 향상되면 업무 수행 능력도 향상됩니다. 삶에서 겪는 어려움들에 대처하는 능력이 좋아지고 장기적인 목표를 이룰 수

있게 되며 다른 사람들과 잘 지내게 됩니다. 개인의 성장과 개발에는 자기 자신과 다른 사람들을 자각하는 능력, 즉 본인의 자아를 관리하고 감정을 조절하고 생산성과 효율성을 극대화하기 위해 잠재되어 있는 재능을 개발하는 능력이 포함됩니다. 경영인들이 직원들의 업무 수행에 대해 불만을 갖는 부분은 대부분 앞서 언급한 점들 중 하나 이상과 관련된 것들입니다. 이러한 것들은 성공하기 위해 반드시 필요한 특성들입니다.

3. 조직의 임무와 비전에 따라 직원들을 배치하라 인간은 선천적으로 자신이 하는 일을 통해 의미와 목적을 발견하려고 합니다. 즉 자신이 기울이는 노력을 통해 세상과 사람들과 환경, 동물 등에 어떤 영향을 주는지에 관심을 가지고 있습니다. 예를 들어 미숙아를 위한 인큐베이터를 만드는 공장의 생산 라인에서 일하는 노동자를 생각해 보겠습니다. 그 노동자가 단지 규정된 의무를 기계적으로 따르면서 일할 수도 있겠지만 한편으로는 자신의 일을 통해 태아의 생명을 구할 수도 있기 때문에 중요한 일을 하고 있다는 점을 분명히 이해할 수도 있습니다. 둘 중 어느 경우에 그 사람이 더욱 동기를 부여받는다고 생각하십니까? 사람들의 참여도와 업무 실적은 그들이 자신의 업무가 어떤 결과를 만들어 내는지를 깨닫는 것과 직접적인 관련이 있습니다.

4. 조직의 문화와 가치관에 따라 직원들을 배치하라 사람들은 자신이 속한 사회 그룹에 적합한 존재라고 느낄 필요가 있습니다. 조직의 문화와 가치관에서 크게 벗어난 직원들은 조직을 위해 큰 기여를 할 수 없을 것입니다. 사실 다양한 생각과 행동이 공존하는 문화는 적응력이 좋고 번영하기 쉽기 때문에 직원을 완벽하게 통제하는 것을 목표로 하지는 않습니다. 하지만 적절하게 통제하여 배치하지 않으면 손해를 볼 수 있습니다. 경영인들이 조직의 문화를 변화해야 하는지의 여부를 결정하는 것은 중요한 문제입니다. 기존의 문화에 적합한 직원의 비율이 줄어들고 있는 경우라면 특히 그러할 것입니다.

변화를 하든 그렇지 않은 경우이든 조직에 필요한 재능을 이끌어 내고

유지하지 않는다면 조직은 실패를 거두게 됩니다.

5. 조직의 전략과 목표에 따라 역할과 책임을 분담하라.

오늘날의 조직은 상황에 따라 목표와 전략을 변화시킬 필요가 있습니다. 변화하는 추세에 맞추어 조직 내에서의 직원들의 역할과 의무를 적절하게 변화시키지 못하는 경우가 흔히 있습니다. 그렇게 될 경우 직원들이 수행하는 업무 중 일부나 대부분이 본래의 역할을 벗어나게 되고 원래 바라던 결과를 이루는 데 큰 장애가 될 수 있습니다. 예를 들어, 회사에서는 대부분의 고객과 의사소통하는 방식을 전화에서 온라인으로 전환하려고 하지만 직원들은 여전히 전화로 응대하는 방법을 교육받고 있을 수 있습니다.

Lustrasilk Works For Me And My Curls.

yet the employees’ duties and training continue to focus on telephone communications.

6. Assessing personal and professional weaknesses, starting from the top

Weaknesses are the negative side of strengths. It’s impossible to have a strength without its vulnerable side. We’ve been taught to hide or deny our weaknesses despite them being obvious to others. Our ego’s impulse to protect our self-image is normal but counterproductive. It hinders our true potential from being realized— a loss to the organization and ourselves. When leaders openly and honestly acknowledge “challenge areas,” this sets the example for others. The organization opens the door to growth and development.

7. Committing to work on the personal and professional challenges discovered in the assessment process

Studies on human potential and positive change demonstrate that selfawareness is the first step—but it’s not the last. Committing to take steps (starting with baby steps) and taking them allows for the development of positive habits that create lasting positive change. Deliberate change intended to meet the needs of your environment creates a flexible, adaptive organization—one that is poised to thrive despite the torrent of unpredictable/unwanted change that defines your world. Thriving in an unpredictable world is about you. Your willingness to acknowledge the change that you don’t like, openly discuss it and consistently take the actions required to adapt and emerge stronger.

At the end of the day, leaders are simply making choices that define the present and future of themselves and their organizations. There’s nothing magical about the most effective leaders. They’re just making more effective choices. These choices encompass how they decide to see the world, their openness to challenge their beliefs and their willingness to experiment with innovative ideas that can capture breakthrough advantages. Equally important choices include their willingness to objectively look at themselves and take actions to grow in areas. They choose to become a greater, more effective version of themselves. They know that what they demonstrate (not what they say) is what has the greatest impact on the entire organization. As a leader, the question is, what choices are you going to make?

상대적인 영역입니다. 약점 없이 강점이 존재할 수는 없습니다. 우리는 지금까지 우리의 약점을 숨기거나 부정해야 한다고 배웠지만 사실 우리의 약점은 다른 사람들에게 드러나기 마련입니다. 자신의 이미지를 보호하기 위해 약점을 숨기는 것은 흔한 일이지만 오히려 역효과를 불러일으킵니다. 사실 그렇게 하면 현실을 깨닫지 못하게 되어 조직과 우리 자신에게 손해가 될 수 있습니다. 리더들이 공개적으로 솔직하게 “약점이 되는 부분”을 인정한다면 다른 사람들에게도 모본이

될 수 있습니다. 그렇게 된다면 조직은 더욱 성장하고 발전할 계기를 얻게 됩니다.

7. 평가 과정에서 발견한 개인이 직업상 가진 약점을 개선하기

위해 노력한다

인간의 잠재력과 긍정적인 변화에 대한 연구에 의하면 스스로에

대해 자각하는 것은 첫 번째 단계이지 최종 단계가 아닙니다. (첫 단계에서부터) 조치를 취하기 위해 노력하고 긍정적인 변화가 지속될

수 있게 해 주는 긍정적인 습관을 발전시켜야 합니다. 여러분이 처한 환경에 필요한 조치를 취하기 위해 의도적으로 변화를 한다면 융통성 있고 적응력이 뛰어난 조직을 만들게 됩니다. 우리가 살고 있는 세상은 예측이 불가능하고 원하지 않는 일들이 끊임없이 일어나기 때문에 그러한 준비를 갖추고 있다면 번영할 수 있습니다. 예측할 수 없는 세상에서 번영할지의 여부는 여러분 자신에게 달려 있습니다. 좋아하지 않는 변화라 하더라도 기꺼이 인정하면서 그 점에 대해 공개적으로 논의하고 지속적으로 조치를 취한다면 환경에 적응하면서 더욱 강해질 수 있습니다.

결국 요점은 리더들이 본인 스스로와 그들의 조직의 현재와 미래를 결정짓는 결정을 내린다는 것입니다. 가장 큰 성과를 거두는 리더가 되기 위한 묘안은 없습니다. 가장 훌륭한 결정을 내려야만 훌륭한 리더가 될 수 있는 것입니다. 그러한 결정에는 세상을 어떻게 바라보고 자신이 믿고 있는 점에 대해 개방적으로 문제 제기를 해 보고 큰 이익을 가져다 줄 수 있는 혁신적인 아이디어를 가지고 기꺼이 실험해 보는 것이 포함됩니다. 또한 자신을 객관적으로 바라보고 더 개선하기 위한

조치를 취하기 위해 결정을 내리는 것도 중요한 문제입니다. 그들은 더 훌륭해지고 발전하기 위해 결정을 내립니다. 그들이 실제로 행동하는

것(단지 말로만이 아니라)은 전체 조직에 큰 영향을 줍니다. 리더로서 여러분 자신이 어떤 결정을 내리고 있는지 자문해 보시기 바랍니다.

Meet Brad Wolff

Brad Wolff specializes in workforce and personal optimization. He’s a speaker and author of “People Problems? How to Create People Solutions for a Competitive Advantage”. As the managing partner for Atlanta-based PeopleMax, Brad specializes in helping companies maximize the potential and results of their people to make more money with less stress. His passion is empowering people to create the business success they desire, in a deep and lasting way. For more information on Brad Wolff, please visit www.PeopleMaximizers.com.

브래드 울프는 노동력의 활용과 개인 능력 최적화 분야의

People Problems? How to Create People Solutions for

By Jeffrey W. Foley

5 Business Tips

Wield the Five Keys to Leaving a Positive Leadership Legacy in Your

Life

Many successful business people have pondered their leadership legacy— how do they want to be remembered. And many of them struggle to find the answer.

Your legacy is defined by the impact you have on the lives of others after you are gone. It is how you will be remembered. We are all leaving a legacy, there is no escaping it. If asked, how would you respond to the question of, “What do you want your leadership legacy to be?”

However old or young, you have the opportunity to raise the bar on the legacy you are leaving. Whether you are a senior executive, in a new position in your business, a new parent or grandparent, a student or recent graduate, you can choose your legacy. Or perhaps you have had a setback in your life, it is never too late to refocus on what you can change - your legacy.

The most effective business leaders are people who ultimately pursue five separate but related behaviors. These five can provide the framework for you in your pursuit of creating a positive leadership legacy in life.

1. Character. Being a person of character is at the foundation of building trust with others. Character is who we are and what we stand for. It is comprised of many things but its foundation is values; those deep beliefs like integrity, loyalty, and respect. Values do not change overnight; rather they are forged in one’s heart and soul over time. They ultimately drive how we behave. When you think of those people who left a wonderful legacy for you, was not character the essence of the memory?

2. Attitude. Your attitude can change everything you do and everyone you meet. No one enjoys hanging out with chronic complainers or naysayers. A positive attitude can be a force multiplier in daily interactions or long-term strategies. A positive attitude creates

있습니다.

유산이란 여러분이 죽고 난 후에 다른 사람들에게 미치는 영향이라고 할 수 있습니다. 즉 여러분 자신이 어떤 사람으로 기억되느냐의 문제인 것입니다. 우리 모두는 유산을 가지고 있으며 예외는 없습니다. “ 여러분은 어떤 리더쉽 유산을 남기고 싶으십니까?”라는 질문을 받는다면 어떻게 대답하시겠습니까?

여러분이 나이가 많든 적든, 여러분은 여러분이 남기는 유산을 바꿀 기회가 있습니다. 여러분이 최고 간부이든 혹은 새로운 직장에 새로 자리를 잡았든 혹은 부모이거나 조부모이거나 학생이거나 최근에 졸업한 사람인지에 관계 없이 자신의 유산을 선택할 수 있습니다. 삶에서 어려움에 처할 때 자신의 유산을 바꾼다고 해서 문제될 것은 없습니다.

가장 효과적인 성과를 낸 사업 리더들은 별개이지만 서로 연관되어 있는 다섯 가지 요소를 추구합니다. 이러한 다섯 가지 요소들을 고려하면 여러분의 삶에서 어떤 리더십 유산을 남길지를 정하는 데 도움이 될 것입니다.

1. 성품. 훌륭한 성품을 지닌 사람이 되면 다른 사람들과 신뢰를 쌓는 기초를 형성하게 됩니다. 성품이란 우리가 어떤 사람인지를 드러내 줍니다. 성품에는 많은 것이 관련되지만 우리의 가치관과 특히 관련이 있는데, 진실함, 충성, 존중심 등이 포함될 수 있습니다.

이러한 가치관은 하루 아침에 바뀌는 것이 아니라 오랜 시간 동안

사람의 마음과 영혼에 형성되는 것입니다. 이러한 성품은 우리의 행동에 영향을 줍니다. 훌륭한 성품이라는 유산을 남긴 사람들을 떠올려 보면 성품이 사람들의 기억 속에 남는 중요한 부분이라고 할 수 있지 않겠습니까?

2. 태도. 여러분의 태도는 여러분이 하는 모든 일과 만나는 모든 사람을 변화시킬 수 있습니다. 항상 불평만 하거나 비관적인 사람과 어울리는 것을 좋아할 사람은 없습니다. 긍정적인 태도를 가지면

passion, enthusiasm, and a call to action. It can change outcomes. You have a choice in your attitude. Make it positive!

3. Vision. We all need a vision, or a plan, for our future. A saying attributed to the great Yogi Berra goes: “If you don’t know where you are going, you are likely to end up someplace else.” A vision provides clear direction for your future. Create your future by putting a mark on the wall of where you want to be 1, 2, 5 years from now. Craft an action plan that identifies your objectives and critical decision points. Establish a set of milestones that will help you achieve your objectives, and then celebrate each of their achievements as you progress along the way!

4. Excellence. Both championship teams and successful businesses do not drift to greatness; they commit themselves to excellence. Commitment means the tireless pursuit of doing your absolute best, every day, all the time. Excellence matters in everything you do. If you don’t commit to excellence yourself and demand it from others you will create a culture of mediocrity. Most people are not interested in mediocrity.

5. Relationships. Building trusted relationships with others trump everything else when it comes to leaving a positive leadership legacy in your world. Serving the needs of others builds trust in relationships. You serve by knowing your people, genuinely caring for them, reaching out to those in need, sacrificing and celebrating with them, exercising humility, are all important aspects enabling strong relationships. Nowhere is trust between leaders and followers more profound than in the military. You can learn, just like US Military Academy graduates at West Point are required to learn, that is Schofield’s Definition of Discipline. Major General John Schofield in his address to the Corps of Cadets in 1879: “The discipline which makes the soldiers of a free country reliable in battle is not to be gained by harsh or tyrannical treatment. On the contrary, such treatment is far more likely to destroy than to make an Army.” You know you will have achieved the goal of building trust when you can feel the spirit of cohesion that permeates the hearts of who serve together.

These five keys will provide a framework for establishing your approach to leaving a positive leadership legacy in your life. On a scale of 1 to 5, with 1 being not so good, and 5 being great, how would you assess your behavior in each of the five areas? An action plan should follow your assessment that focuses you enables you to grow your ability where needed.

I wish you the best in your leadership journey.

Meet Jeff Foley

긍정적으로 바꾸십시오! 3. 비전. 우리 모두 미래를 위한 비전이나 계획이 필요합니다. 요기 베라가 남긴 유명한 명언에서는 이렇게 알려 줍니다. “어디로 가야 할지 모른다고 걱정하지 말라. 어딘가 새로운 곳으로 이르게 될 것이기 때문이다.” 비전은 미래에 가야 할 분명한 방향을 제시합니다. 지금으로부터 1, 2, 5년 후에 도달하고자 하는 목표를 설정하여 미래를 설계하십시오. 실행 계획을 세워서 어떤 목표를 달성하고 어떤 중대한 결정을 내릴지를 생각해 보십시오. 이정표가 될 만한 중요한 일을 설정하면 목표를 달성하는 데 도움이 될 것입니다. 그러한 목표들을 하나하나 달성할 때마다 그것을 기념해

보시기 바랍니다!

4. 최고가 되는 것. 챔피언쉽 팀들과 성공적인 사업가들은 단지

우수한 성과를 거두는 것으로 안주하지 않습니다. 그들은 최고가

되기 위해 전념합니다. 전념한다는 것은 매일, 언제나 최고가 되기

위해 최선을 다하는 것을 의미합니다. 여러분이 하는 모든 일에서

최고가 되는 것은 중요합니다. 여러분 스스로가 최고가 되기 위해

전념하지 않고 단지 다른 사람들이 최고가 될 것을 요구한다면

평범한 것으로 만족하게 될 것입니다. 하지만 대부분의 사람들은 평범한 것에 흥미를 가지지 않습니다.

5. 관계. 다른 사람들과의 신뢰에 기초한 관계를 형성하면 최상의 리더쉽 유산을 남길 수 있습니다. 다른 사람이 필요한 것들을 위해 도움을 베풀면 사람들과의 관계에서 신뢰를 형성하게 됩니다. 그러한 사람들에 대해 잘 알고 진정으로 도움을 베풀고 도움이 필요한 사람들에게 다가가고 그들을 위해 희생을 하거나 함께 축하를 하거나 겸손을 나타내는 것 등은 모두 유대감이 강한 관계를 맺기 위해 필요한 중요한 요소입니다. 군대만큼 리더와 부하들의 신뢰가 두터운 곳은 없습니다. 여러분도 웨스트 포인트에 위치한 미국 육군사관학교에서 배우는 규율의 정의(Definition of Discipline)를 통해 교훈을 얻을 수 있습니다. 존 스코필드 소장은 1879년에 사관학교 학생들에게 한 연설에서 이렇게 말했습니다. “ 규율을 가혹하고 엄격하게 한다고 해서 자유국의 병사들이 전투에서 열심히 싸우지 않습니다. 오히려 그 반대로 군대를 연합시키는 것이 아니라 해로운 영향을 줄뿐입니다.” 함께 일하는 사람들의 마음에 화합이라는 정신이 스며들 때 신뢰를 형성할 수 있을 것입니다.

이러한 다섯 가지 요소를 고려하면 여러분의 삶에서 긍정적인 리더쉽 유산을 남기기 위해 필요한 기초를 놓을 수 있을 것입니다. 5가지 요소 중 하나만을 고려하는 것으로는 부족합니다. 다섯 가지 모두를 고려하면서 각 영역에 대해 여러분 자신의 행동을 평가하는 것이 좋을 것입니다. 평가를 한 후에는 행동 계획을 세워서 개선이 필요한 부분의 능력을 향상시키도록 집중적으로 노력을 기울여야 합니다.

여러분이 최상의 리더쉽을 발휘하게 되기를 바랍니다.

Jeff Foley is a recognized speaker, executive leadership coach, and author of “Rules and Tools for Leaders”. He is a West Point graduate and retired as a Brigadier General having served thirty-two years in the Army. Drawing on his unique military experience, Jeff uses his singular insight to build better leaders. For more information on Jeff Foley, visit www.loralmountain.com.

제프 폴리는 유명한 연사이자 경영 리더쉽 코치이며 Rules and Tools for Leaders(리더들을 위한 법칙과 도구)의 저자입니다. 그는 미국 육군사관학교의 졸업생이며

By John Waid

3 Business Tips

Values of Great Salespeople

Put on Your C.A.P. and Evolve as a Leader in Sales

Don’t you wish you felt like someone wasn’t trying to merely sell you something and instead was really on your side and wanted you to be happy with what your purchase? Wouldn’t a world with less pushy salespeople be nice? The best salespeople don’t simply adhere to acronyms like ABC— Always Be Closing—or the X-step processes that remove the humanity from sales interactions. The majority of selling is not technique, but plain old people skills.

When people are asked what makes for a great salesperson they’ll often cite characteristics like listening, asking great questions, caring more about the buyer than themselves, building rapport and being liked as people, handling objections well and shutting up. These are all behaviors that can be found in the three values every great salesperson must possess.

Let’s dispel the myth of what selling is. Most salespeople will tell you that they sold something and yet if you think about it, they did not sell anything without someone buying. Selling is not the action, so really, salespeople could be called facilitators of buying. “To sell” sounds aggressive and can put the customer in a defensive position, and the inherent “tricks of the sales trade” often leave buyers with a sour taste in their mouths. There is a better methodology that goes to the core of why we sell in the first place—and it’s one that is not financially-driven. Believing in and selling a

누군가가 단지 물건만을 팔려고 하는 것이 아니라 여러분의 편이 되어서 여러분이 구매를 통해 행복해지기를 원하는 사람이 판매를 한다면 좋지 않겠습니까? 판매원들이 구매를 강요하지 않는다면 더 좋지 않을까요? 훌륭한 판매원은 ABC(Always Be Closing-항상 판매를 만들어 내는) 나 X 단계 과정과 같은 줄임 말을 사용하면 판매 과정이 인간적으로 느껴지지 않기 때문에 그러한 말을 쓰는 것을 고집하지 않습니다. 판매 기술의 상당 부분은 테크닉이 아니라 현자들의 지혜를 사용하는 것입니다.

훌륭한 판매원이 되려면 필요한 것이 무엇인지 질문을 받게 되면 사람들은 흔히 잘 듣고 좋은 질문을 하며, 자기 자신보다 구매자들에게 관심을 보이고 친밀한 관계를 형성하며 호감을 보이고, 이의를 잘 극복하고 차단하는 것이라고 대답합니다. 사실 이러한 점들은 훌륭한 판매자가 갖추어야 할 3가지 덕목에 모두 포함되어 있습니다.

먼저 판매에 관한 잘못된 견해부터 파헤쳐 봅시다. 대부분의 판매자들은 무언가를 판다고 말하지만 사실 생각해 보면 사는 사람 없이는 판매를 할 수가 없습니다. 판매 자체는 행위가 아닌 것입니다. 따라서 판매자는 사실상 구매를 유도하는 사람이라고 할 수 있습니다. “판매”라는 용어는 다소 공격적으로 들리며 고객들이 방어적인 태도를 취하게 만들어서 “ 속임수”가 내재되어 있다는 생각이 들게 만들어 판매 실적에 악영향을 줄 수 있습니다.

product or service that can improve an aspect of a buyer’s life should be the primary motivator for salespeople. It’s much better than selling just to hit a sales target or benchmark.

Once you establish a purpose aside from financial gain, there are three distinct values and some adjoining behaviors that drive the best salespeople. The acronym C.A.P. is easy to remember and you will see that after we talk about all three, you or great salespeople you see will have on this C.A.P. every day.

What is the first value? Are you curious? The first value is Curiosity.

Curiosity is the value that drives the best to want to know what is behind the reason why people are buying something. Why do some salespeople create rabid fans around buying their products and services when others do not? It’s because these salespeople add value.

Let’s pretend you have a paperclip company that sells plastic paperclips in 10 colors and 3 sizes. Let’s also say that these paperclips are three-times more expensive than its competitors. The first salesperson, Jim, calls clients and pushes the paperclips. He has yet to meet his numbers. The second salesperson, Jenny, asks questions of her clients, such as, “How important is the organization to you?” or “How and why could organization help your business be even better?” “Why is being innovative in business important?” Jenny has resolved to sell an organizational system and innovation in what most would see as simple paperclips that really do not

기준점을 달성하기 위해 판매하는 것보다 훨씬 더 낫습니다. 판매자가 금전적인 이익 외의 고려해야 하는 세 가지 중요한 가치관과 그러한 가치관을 위해 취해야 하는 행동이 있습니다. 줄임말로 C.A.P 로 기억하신다면 기억에 도움이 되실 것입니다. 이 세 가지를 살펴보고

나면 훌륭한 판매원들이 이C.A.P를 매일 실천하고 있다는 사실을 깨닫게 되실 것입니다.

첫 번째 가치관은 무엇입니까? 호기심이 많으신가요? 첫 번째 가치관은 호기심입니다.

호기심은 사람들이 무언가를 구매하는 이유 너머에 무엇이 있는지를 알아내려고 하는 것을 가리킵니다. 일부 판매원들이 자신들의 제품이나 서비스에 대한 광적인 팬들을 형성하는 이유를 알고 계십니까? 그러한 판매원들이 호기심이라는 가치를 활용했기 때문입니다.

예를 들어 여러분이 플라스틱 종이 클립을 판매하는 회사를 운영한다고 가정해 보겠습니다. 종이 클립은 10개의 색상에 3개의 사이즈로 판매합니다. 여러분 회사의 제품이 다른 경쟁사의 제품보다 가격이 세

배나 비싸다고 가정해 봅시다. 첫 번째 판매원인 짐은 고객들을 부르며 페이퍼 클립을 사도록 강요합니다. 아직 팔아야 할 양이 남아 있습니다. 두 번째 판매원인 제니는 고객들에게 이런 질문을 합니다. “귀하가 속한 조직은 당신에게 얼마나 중요한가요?” 혹은 “당신의 사업이 성공하는 데 조직이 어떻게 도움을 주었다고 생각하시나요?” “사업을 혁신적으로 하는 것이 중요한 이유는 무엇일까요?” 페이퍼 클립 자체가 세 배 가격의 가치를 지니지는 못하지만 제니는 조직의 시스템과 혁신이라는 가치를 부여하기로 한 것입니다. 제니는 의견을 묻는 질문을 잘 사용하고

the client in her products, whereas Jim is simply pushing paperclips.

Developing an attitude of curiosity to help build value for the customer along with the two key behaviors of great open questions and listening can lead you to enjoy selling like Jenny much more than Jim.

The second value is the one that makes you do all the right things and not cut corners: Accountability

Accountability is an attitude that exudes success. Think about how much better you could have done in school if you had prepared before each quiz or exam, finished reading and taking notes on every textbook and gone to every class and asked for help when you did not know something. You might have gone to a better school and possibly had an easier life. Have you ever tried to build a piece of furniture without first reading the instructions? How long did it take you to build the furniture and how painful was it?

The best salespeople prepare in writing and are meticulous about preparing their territory plans, target accounts, their positive mental attitude, materials, open questions, objection handling, etc. There is a great story about a sales manager that went out on a field ride with one of his sales reps. As they were on the road the manager asked the rep if he had a catalog of the products. The rep said it was in the backseat. The manager then started on the first page and asked if he had a sample of that product with him. The answer was no, so the manager ripped out the page and threw it out the window saying, “I guess we won’t be selling that product today”. He threw the whole catalog out the window after going through this exercise several times. The lesson learned here is that preparation is 90% of success and if you fail to prepare, prepare to fail.

The third value is a love for people through great People Skills

Is it more important that you like the customer or that the customer likes you? Before you rush to answer the question, think about it a bit. How is the customer going to like you if you do not like them? Having a positive mental attitude and deciding to like everyone for something is something that is not only great for sales but also in life. We spend much of our time interacting with people and if we do not do this well it can cause a lot of heartaches. Many of the most successful salespeople create rapport and learn to mirror the behaviors of others for a better understanding of them and themselves. The ability to create likeability is the first step in creating “trustability”. Helping people to buy is not easy when they do not like you.

These three values and the adjoining behaviors are key to sales and even make for a better life. Put on your Sales C.A.P. daily and you’ll begin to see a boost in relationships, a boost in your numbers, and a boost in your satisfaction as a salesperson.

고객들에게 가치관을 심어 줄 수 있는 것처럼 다른 두 가지 방법을 활용한다면 제니가 짐보다 훌륭하게 판매 업무를 수행한 것처럼 좋은 질문을 하고 귀 기울여 들으면서 즐겁게 판매를 할 수 있을 것입니다.

두 번째 가치관은 여러분이 옳은 일을 하면서 절차를 무시하지 않게 하는 데 도움이 될 것입니다. 책임감

책임감은 성공과 밀접한 관련이 있습니다. 여러분이 학교에 다닐 때 모든 교과서의 모든 내용을 잘 읽고 필기를 하며 모든 수업에 참석하면서 이해되지 않는 부분이 있으면 질문을 해가며, 매 시험 전에 잘 준비했더라면 얼마나 결과가 더 좋았을지 생각해 보십시오. 더 나은 학교에 진학하고 더 쉬운 삶을 살게 되었을지 모릅니다. 설명서를 읽지 않고 가구를 조립해 보신 적이 있으신가요? 시간이 많이 걸리고 힘들지 않았겠습니까?

훌륭한 판매원은 판매 구역에 대한 계획을 준비하고 목표 매출을 설정하고 긍정적인 정신 태도와 자료, 의견을 구하는 질문과 이의에 대처하는 방법 등에 대해 기록을 남기고 꼼꼼하게 준비합니다. 이와 관련된 한 이야기가 있는데, 한 판매 관리인이 판매 대리인과 함께 현장을 둘러본 적이 있었습니다. 길을 가던 도중 그 관리인은 대리인에게 제품의 카탈로그를 가지고 있는지 물었습니다. 그 대리인은 자동차의 뒷자석에 있다고 알려 주었습니다. 관리인이 카탈로그의 첫 페이지를 보면서 대리인에게 그 페이지에 나오는 제품의 샘플이 있는지 다시 물어보았습니다. 대리인은 없다고 대답했고, 관리인은 그 페이지를 찢어서 창문 밖으로 던지며 이렇게 말했다고 합니다. “오늘은 이 제품을 팔 수 없을 것 같군요”. 그는 몇 차례 같은 과정을 되풀이했고 결국은 카탈로그 전체를 창문 밖으로 던지게 되었습니다. 우리가 얻을 수 있는 교훈은 준비가 성공의 90퍼센트를 좌우하며, 준비하지 못한다면 실패한다는 것입니다.

세 번째 가치관은 훌륭한 대인 관계 기술을 통해 사람들에 대한 사랑을 가지는 것입니다.

여러분이 고객을 좋아하고 고객이 여러분을 좋아하는 것보다 더 중요한 것이 있을까요? 성급히 이 질문에 대답하기 전에 잠시 한 번 생각해 보시기 바랍니다. 여러분이 고객을 좋아하지 않는다면 고객이 여러분을 좋아하겠습니까? 긍정적인 정신 태도를 가지고 모든 사람들을 어떤 이유로에서든 좋아하기로 마음먹는다면 판매에서 뿐 아니라 우리의 삶 전체에 유익합니다. 우리는 다른 사람들과 소통하면서 많은 시간을 보내게 되는데 그러한 시간을 잘 보내지 못한다면 많은 스트레스를 받게 될 수 있습니다. 성공을 거두는 판매원 중 많은 사람들이 고객들과 친밀한 관계를 형성하며 다른 사람들과 스스로를 더 잘 이해하기 위해 다른 사람들의 행동을 잘 관찰합니다. 사람들의 호감을 얻는 것은 “

신용”을 쌓는 첫 단계입니다. 사람들이 여러분을 좋아하지 않는다면 그들이 물건을 구매하도록 하는 것이 결코 쉽지 않을 것입니다.

이러한 세 가지 가치관과, 관련된 행동들은 판매를 위해서도 중요하지만 더 나은 삶을 사는 데에도 도움이 됩니다. 이 세가지 덕목 즉 C.A.P를 매일의 판매에 적용한다면 사람들과의 관계가 개선되고 매출이 늘고 판매원으로서 느끼는 만족감이 커지게 될 것입니다.

Meet John Waid

John Waid is the founder of C-3 Corporate Culture Consulting, a keynote speaker and author of the book, “Reinventing Ralph.” With a specialty and passion for corporate culture, sales and global business, Waid believes culture is the engine that drives companies to better results, higher morale, and increased profitability. For more information on Waid, please visit www.CorporateCultureConsulting.com.

Stringer Owner of Merchandiser Services

Stringer Owner of Merchandiser Services

Reynard Allison

Melvin Stringer, owner of Merchandiser Services

Melvin Stringer is the owner of Merchandiser Services, a manufacturer representative company which he started in February 2002. He is also one of three partners in a national merchandising company, TMT Merchandising Services, Inc. and president of the non-profit, Kenya Kids Educational Enrichment Project (KEEP), founded by him in October 2006.

Stringer is a proud native of Detroit, Michigan, born in October 1944. A graduate of Wayne State University, he has held a variety of jobs from mail room clerk for Kroger’s Michigan division in 1964 to vice president of sales for Standard Distributing, a wholesaler of African American beauty care products, where he worked for over 26 years. He also served as chief operations officer of Ekulo Distribution Company USA in Fontana, California. July 2018 marked the celebration of his 43rd year of working in the African American beauty care industry.

Stringer has lived in Henderson, Nevada with his wife Verna since December 1999 and has embraced the beauty of the valley and the dear friends he met there. He is a member of the Las Vegas Alumni Chapter of Kappa Alpha Psi Fraternity, Inc. and a member of St. Timothy’s Episcopal Church in downtown Henderson, Nevada.

Service has been the underlying theme of his blessed life. Since his first trip to Kenya in June 2002, Stringer has worked to find ways to help the students in the schools supported by Kenya KEEP by providing school supplies, food, clean water, mosquito nets, sanitary napkins, textbooks, classrooms, clothing, shoes, and scholarships. Stringer has returned to Kenya over 18 times and has organized multiple trips for groups to visit schools and the areas of beauty that Kenya has to offer. He has taken students from the United States to Kenya so that they can see how other students live and study with less than the majority of students in America. The organization’s mission in part states: Kenya Keep was created to help provide assistance through donations of money, materials and time to the deserving children, schools and educators in Kenya. The purpose being to help the three groups achieve the educational success that will help Kenya become a stronger nation.”

Urban Call Briefs

by Lafayette Jones

Reynard Allison

Reynard Allison

, producer of “Black Hair Empire”

Former Beauty Industry Veteran Reynard Allison, is currently directing and producing a feature-length documentary film titled “Black Hair Empire” (The Untold Story of How Black Hair Became … Black Power”) Covering a span of 25 years, Allison worked within the professional hair care industry in a variety of capacities, forging his career path as a Salon owner, platform consultant, major lines distributor, beauty magazine publisher/editor ”Hair Language” and subsequently “Eklipps Hair Collection” - a joint venture with Pivot Point International. In 2001, Mr. Allison formed a consulting firm Salon Development Group which was responsible for developing the groundbreaking multi-textural hair conference at America’s Beauty Show formerly The Midwest Beauty Show, one of the oldest and largest Beauty Trade shows in existence.

Over the years, several documentaries about the cultural impact of black hair and beauty have been produced including “Two Dollars A Dream” Stanley Nelson (1987) (which told the life of Madam C.J Walker) “Good Hair”, the widely acclaimed film by Chris Rock (2009), the controversial short film by Aron Ranen “Black Hair Documentary” The Korean Takeover (2006) and “In Our Heads About Our Hair (2012). However, none of these films have related the collective histories of the black entrepreneurs who pioneered the black hair care industry and for the most part, on their own terms. The film shows how the Black hair care industry was one of the first to provide a path for American Blacks, particularly Black women, to establish economic independence. The very idea that African Americans could be both proud and beautiful challenged the nation’s racist conceptions about its Black citizens and their feelings about themselves.

Allison was introduced into the hair care industry at the age of 20 where he attended cosmetology school at Wilfred Academy in Chicago IL in 1983. During that time, the black hair care industry was being revolutionized by a hair straightening process popularly known as “The Curl.”

He further explains, “When I started out, I must admit that I possessed a limited knowledge of the black hair care industry’s historical significance and effect on the American business landscape. But it did not take long to

Melvin

Melvin

Dr. Shanessa Fenner

Model and Principal of Alger B. Wilkins Elementary School

Producer of “Black Hair Empire”

Producer of “Black Hair Empire”

Urban Call Briefs

by Lafayette Jones

learn that I was standing on the shoulders of predecessors who had set out to make a difference in our society. Many people may not be aware that the hair care industry was among the first industry’s to produce a substantial number of African American millionaires (men and women).”

“The stories I heard about people such as Madam C.J. Walker were those of legend and quite honestly vague, yet the desire to know more always stirred my imagination and ignited my fascination. Almost all of these black entrepreneurs started out, like me, with nothing. I was proud to embrace the rich heritage of the black hair care industry.”

The film is heavily researched and has an esteemed list of advisors from both academia and the ethnic hair care industry, among the list, are:

A’Lelia Bundles, Walker family descendant, president of the Madam Walker/A’Lelia Walker Family Archives and author of On Her Own Ground: The Life and Times of Madam C. J. Walker, the award-winning, New York Times bestselling biography of her great-great-grandmother.

Juliet E.K. Walker, founder, and director of the Center for Black Business History, Entrepreneurship and Technology. Dr. Walker is also a professor in the History Department of the University of Texas at Austin and has written numerous books on African American history, including The History of Black Business in America.

Tiffany M. Gill, Associate Professor in the Department of Black American Studies and the Department of History at the University of Delaware. She is a professor in the History Department of the University of Texas at Austin and has written numerous books on African American history, including The History of Black Business in America. She is the author of “Beauty Shop Politics: African American Women’s Activism in the Beauty Industry” (University of Illinois Press, 2010) which was awarded the 2010 Letitia Woods Brown Memorial Book Prize by the Association of Black Women Historians.

Dr. Joel Freeman is the Founder and Executive Director of The Freeman Institute. Dr. Freeman is a highly respected expert on racial diversity, an author of several books as well as the co-author of the book, Return To Glory: The Powerful Stirring of the Black Man, with Don Griffin. Dr. Freeman is the owner of one of a collection of historical artifacts relating to Annie Malone and the Poro Company including pictures and a variety of memorabilia.

Kathy Peiss, the Roy F. and Jeannette P. Nichols Professor of American History at Penn, where she teaches courses on modern American cultural history and the history of American sexuality, women, and gender. She is also the author of the best seller “Hope in a Jar” is the first full-scale social history of America’s beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women—Helena Rubenstein and Annie Turnbo-Malone, Elizabeth Arden and Madame C. J. Walker—in shaping a unique industry that relied less on advertising than on women’s customs of visiting and conversation.

Lafayette Jones, CEO of SMSi-Urban Call Marketing & publisher of Urban Call, is a marketing expert and community activist.He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s

Manwich strategies at ConAgra and served Procter & Gamble, Kraft and Unilever as a sales and marketing executive. At Chicago minority-owned powerhouses --Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen) he served as VP and General Manager. During the early 80’s in the multicultural beauty category he forged an alliance between 30 ethnic health and beauty care industry competitors to create the iconic American Health and Beauty Aids Institute (AHBAI) ; In 2017 he provided organizational leadership and strategic counsel to the founding of the Global Beauty Alliance in the $7 Billion beauty category. (thehistorymakers.org/ biography/lafayette-jones)

Sandra Miller Jones, founding chair of both Segmented Marketing Services, Inc. (SMSi) and SMSi Health Insurance Solutions. Mrs. Jones was the first AfricanAmerican woman to receive an MBA from Northwestern University’s Kellogg School of Business. After leaving Kellogg, she worked as a marketing executive for the Quaker Oats Company, managing a variety of national brands, including the $100 million plus Quaker Oatmeal franchise. During her 35 years in business, Mrs. Jones has helped numerous other women and beauty entrepreneurs ( SoftSheen Industries, now a division of L’Oreal ) start and expand their businesses, which is her passion. She has also employed hundreds of community residents each year, including local outreach managers in 36 top cities. ( thehistorymakers.org/biography/ sandra-miller-jones)

What began as a creative interest has eventually evolved into a successful career path. Mr. Allison currently works as a Freelance content creator; producer, interviewer, and writer with over ten years of experience in documentary film production and unscripted (realitybased) content development. To learn more about the film go to www. blackhairempiremovie.com

Model and Principal of Alger B.

Dr. Shanessa Fenner,

Model and Principal of Alger B. Wilkins Elementary School

Dr. Shanessa Fenner is a highly motivated, community-active and welleducated Principal of Alger B. Wilkins Elementary School in Fayetteville, North Carolina and a former. She received a Bachelor of Arts in Elementary Education from North Carolina Central University, a master’s of Arts in Elementary Education, and a second master’s degree in School Administration and Elementary Education, as well as a doctorate in Educational Leadership from Fayetteville State University.

She has made a significant difference in the academic performance of her elementary school by inspiring and motivating both educators and students. She’s involved in tutoring small groups of student in math and reading within the school leading these students to the successful end of grade proficiency testing. Fenner encourages not only her classroom teachers but administrative and custodial personnel as well by setting a tone of high expectations. Under her leadership, The Wilkins Elementary

Dr. Shanessa Fenner

Wilkins Elementary School

School received North Carolina’s prestigious Title I Reward for a High Achieving School.

Fenner is also involved in her community as a volunteer in the Fayetteville Ministerial Council’s homeless family and youth program. She also serves as master of ceremonies for various banquets and events, including the NAACP, Afro-American Cultural organization, Red Carpet Event for Cool Carolina, and others. She has hosted her own Time Warner Cable channel TV show “Let’s Talk with Dr. Shanessa Fenner” for the past 15 years in Fayetteville and is a KISS 107.7 FM former radio personality. In addition, she uses her talents as a blogger, writer for several magazines and newspapers, print model, soap opera actress and songwriter. She has

written songs that have been featured on albums by southern soul singer Michelle Miller’s (“I trusted You”) and music producer Carl Marshall’s (“You Never Know Who You Are Going To Love”) albums.

Her most recent award was The Fayetteville Observer’s “Forty Under Forty”, award highlighting individuals in the community who had extensive records of community service and giving back to others through their time, talents, and donations. She has received awards from Up and Coming magazine for Best Local Columnist, Best Local TV show, one of the Most Influential Women in the Community and is a past Ebony magazine Bachelorette.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones

Products to Stock

manufactured by Andis® Company. It is one of the lightest cord/cordless clippers the brand has offered to the professional market. Powered by a heavy-duty, lithium-ion battery, this clipper delivers over two hours of non-stop clipping on a single charge. A premium five-position blade adjusts from size 0000 - 1 for greater versatility and snaps off for quick replacement and cleaning. Equipped with a powerful rotary motor to cut any hair type, wet or dry, the American-made clipper’s sleek, stylish design includes a brushed chrome finish.

HAIR COLOR

Fall In Love With SPARKS! SPARKS offers 25 different shades of long-lasting, super-pigmented, intermixable, at-home hair color (no developer needed)! ‘Tis the season for a new you! Learn more at www.sparkscolor.com

THE ESSENTIALS

PROTEIN FOR CURLS

Unfurl Your Curls! Nature’s Protein has re-emerged with a remarkable Curl Mousse, Hair Softening Tonic and Moisture & Shine Mist. Formulated to provide your hair with the best care, these amazing new products are sure to add moisture, provide curl control while leaving your hair healthy and full of luster.

CURL MILK

Need moisturized curls and elongation?

The Murray’s Beeswax Style & Curl Milk has you covered. It is perfect for the super dry, super kinky/curly naturalisata that needs added lubrication to lock in moisture and deliver the stretch needed for newer curl styles.

Beauty Ambassador Styling Tools

By Detra Smith

The end of Summer brings exciting fall fashion trends in clothing, cosmetics, hairstyles and colors. I’d like to share with you some great hair tips for a graceful transition into a new fashion season.

While we’ve enjoyed a carefree season of earthy, natural hair, it’s time for an emphasis on style as fashion moves to the more glamorous Fall look. Hair and makeup should follow suit, as women dress for success by showing their feminine sides.

Fall hairstyles will still maintain the essence of a natural look, but the style is being refined with different-sized curling irons that add natural curls as a base and more definition to the ends. The Gold ‘N Hot 24k Gold Spring Curling irons are perfect for this Fall glamour revival.

Heat Styling Your Way Into Fall Trends

Fashion right now is trending toward a curl that is a bit larger than coiled hair but still tight. The 1/2” and 3/4” Gold ‘N Hot 24k Gold Spring Curling irons are the perfect tools for these in-demand mid-size curls, and they work great on both natural hair and extensions.

With rheostat settings between 200° and 460° (F), the Gold ‘N Hot 24k Gold Spring Curling irons have a versatility for any curling desire. Here are some suggested settings for ideal curl creation, based on hair texture.

• Fragile texture: 200°- 250° (F)

• Fine texture: 300° (F)

• Medium texture: 350° (F)

• Coarse and resistant texture: 400°- 425° (F)

Regardless of the season, the wonderful heat conductivity of 24k gold means these irons deliver even heat from one end of the barrel to the other for more consistent, longer-lasting curls. For even more convenience, the cool tip at the end of these curling irons is the perfect place to rest your fingers for firm, well-balanced grip on the iron while styling.

Remember, the size of your curl is determined by the size of the barrel, so the 3/8” is great if you have tight curls and need to control frizz. If you’re looking for loose waves, you should try the 1 1/4” or 1 1/2” -- depending on the length of your hair. Many celebrity stylists are using the 1 1/4” to achieve perfect red-carpet glam waves.

With a proven record in the beauty industry, Gold ‘N Hot premier salon tools are available in many salons throughout the country. These select appliances offer solutions for every styling need and have been winning over customers who appreciate their ease-of-use and budget-friendly pricing. As a salon owner, I keep several sizes on-hand because I never know what a client will request. Never forget that our salon guests value and trust our opinions, so they want the same tools we use.

No matter which size curling iron you -- or they -- prefer, you’ll never go wrong with Gold ‘N Hot.

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www.goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Meet Detra

Detra Smith is the artistic director for Belson/Gold ‘N Hot and is a Matrix Artistic Educator.

Trends To Watch Beauty

The hottest trend this year? Redefining our preconceived notions of beauty. Everyone has ideas about what beauty products should be - even who they’re made for. But in 2018, we’re throwing all of those out the window in favor of trends that celebrate what makes us feel truly beautiful.

Skincare and hair care is not one-size-fits-all, and consumers are buying products that reflect their individuality and unique needs more than ever. Say goodbye to boring 3-step skincare routines and hello to sheet masks, instant anti-wrinkle serums, and products free of harsh chemicals. You’ll want to stock up on these four beauty trends in 2018.

Multiracial spotting

Multicultural personal care products are trending at most major retailers and beauty brands. Shoppers are enthusiastic about it, too. Many international beauty trends have been on the rise in the U.S. since K-Beauty, skincare products from South Korea, became popular a few years ago. Domestic brands are launching their own K-Beauty inspired products, like face masks, detoxifying charcoal products, and more.

Now, beauty products and routines from other Asian countries, like Japan, are experiencing an uptick in the multicultural scene. In 2018, J-Beauty will garner increased attention from consumers due to the country’s skincare routines and traditions that seem more luxurious and innovative.

Products with instant results

Today’s customer is always on the go and they’re looking for products that won’t leave them waiting. That’s why anything that promotes instant results will be an instant winner. This is especially true for facial products, like cleansers and masks, as well as hair products.

Amalgam, a digital service that ranks beauty products and tracks trends, found that out of the top 500 beauty products, many claim that it only takes seconds to minutes to experience results. A few examples include a 10-minute mask, instant eye lift, and a 60-second pore-refining treatment. Their popularity likely stems from the age-old idea that beauty solutions take time. Therefore, quick results are favorable because your customers are getting their desired look right away.

Products with jelly ingredients

Facial masks alone are trending, especially sheet masks, but face masks with a jelly texture are becoming more favorable than others. In the past, gel textured beauty products were made with skin-drying ingredients.

Now that they’ve been revamped with hydrating hyaluronic acids for moisture and active botanicals for the gel-like texture, these products can be found on the shelves of every beauty store. However, the jelly trend is proliferating more than just skincare. Many makeup products, like blush and eyeshadow, have taken on this jiggly texture. Even hair care products are hitting shelves, especially serums and masks that add moisture to damaged tresses.

Amalgam has been tracking the jelly trend and expects to see an increase in these products through the third quarter of 2018. This includes a range of items, like lipstick and lip gloss, eyebrow tint, and plumping serum.

Natural Beauty Products

All natural and organic beauty products are having a moment, and it’s not ending anytime soon. Consumers are taking an interest in what goes on their bodies, so brands are becoming more transparent about what goes in their products.

There are two types of natural products. There are those that are completely natural and then there are natural-inspired products made with synthetic ingredients. However, it’s the truly natural products that emerge as consumer favorites and a top-seller for stores, too.

As more brands make improvements to both ingredients and packaging, stores are also making a commitment to natural beauty items. Sephora is adding a “clean” label to its natural products, CVS has removed parabens, phthalates, and formaldehyde from its lines, and other stores are committing more shelf space to accommodate this trend in 2018.

PAINTS™

Intermixable Semi-Permanent Hair Color

6th Annual VIP International Trade Show

Jinny Beauty Supply held its 6th Annual VIP International Trade Show in Miami on Aug. 4. As expected, the show was a huge success as more than 75 VIP accounts gathered together in one space to place truckloads of orders.

• The Jinny Beauty Supply Miami team greeted VIP account holders at the 6th Annual VIP International Trade Show.

• Attendees consider the newest merchandise at Dream Products.

• An attendee has their order taken by a Jinny Beauty Supply employee.

• A Jinny Beauty Supply employee helps a customer.

• Manouchka Cesarin chats with a customer about the latest deals.

• A Jinny Beauty Supply staffer assists a customer.

• Eager account holders placed orders at the Ecoco table.

• Murray’s sales team members write up orders for customers.

• Imperial Dax employees work through a sales order with a customer.

• Darrin

works through a sales order for Namaste Laboratories with a customer.

details on the latest products.

• Strength of Nature reps place an order for attendees.

Barbour

• A R&R Corp sales rep offers

• A Jinny Beauty Supply employee helps a customer.

•

An Ampro sales rep chats with an attendee.

• A Murray’s representative chats with an attendee.

• Customers express an interest in products at the Softsheen-Carson table

• An attendee smiles for the camera at the Universal Beauty table.

• Brian Mullenbach of House of Cheatham works witb an interested customer.

• Deborah Brannon of Murray’s works patiently with attendees to place an order.

• The Ecoco team greeted customers.

• Customers review the array of color products at the HOYU table.

• Attendees gather around the Softsheen-

to peruse their newest products.

• A rep at the J.

booth assists an attendee.

• Susan Delucia offers details of Coty’s current products.

Strickland

Carson booth

• Customers listen as a sales rep at the Strength of Nature table explains sales deals.

interested attendees.

• The Kendo staff was busy with

• Customers review the sales offerings at the Henkel table.

• Afua Odame of AFAM Concept assisted attendees, even the youngest of customers.

• Representatives from Beauty Super Market were all smiles at the VIP show.

• The Ecoco table remained busy throughout the show.

• Imperial Dax reps answered customers’ questions.

• Manouchka Cesarin assists a customer.

• Representatives from American Fashion were thrilled to be at the VIP show.

• A HOYU rep discusses the latest products with an attendee.

• Attendees traveled far and wide to attend the VIP show.

• A group of customers gathered at the Roux Laboratories table.

• Ampro’s Robert E. Lee was all ears while listening to an attendee’s questions.

• Representaitves at Hain Celestial worked hard to fill multiple order requests.

• A rep for J. Strickland shared news about the brand’s products with customers.

• Roux Laboratories’ Austin Rumsey was seen waiting for his next customer.

•

• A Luster’s rep assisted an attendee with an order.

• Attendees dropped by the Ampro table for product info.

Attendees met with multiple vendors at the VIP show.

• A Jinny Beauty Supply staffer assisted customers in choosing products for purchase.

• Attendees worked on a sales order at the Roux Laboratories table.

• Darrin Barbour pointed out important details to a customer at the Namaste Laboratories table.

• Afua Odame answered customers’ questions at the AFAM Concept table.

• Susan Delucia addressed customers’ questions at the Coty table.

• An attendee checks out the M&M Products’ latest offerings.

• Grace Seong and Justin Lee of JBS Hair.

• Attendees checked out the newest items on display.

• Customers dropped by the

• Attendees were excited to attend the VIP show.

Cantu Beauty table.

• A customer places an order at the R&R Corp. table.

• David Seo smiled with attendees at the VIP Show.

• Manouchka Cesarin with VIP customers.

• Kevin Back poses with a representative from Beauty Exchange.

• Murray’s Deborah Brannon chatted with an attendee.

• Customers marvel at the sales deals.

• Customers ask questions at the R&R Corp. table.

Attendees listen intently

• Reps from Victors Cosmetics were among many VIP customers to attend the show.

•

to an Ecoco sales rep.

HOT WATER SETTING BRAIDABLE CROCHET

Cosmetics Products

Shoppers enjoy the convenience of buying multiple quality products in one location, especially when that location is their favorite, local beauty supply store. Cosmetics are especially important, as many customers enjoy finding their favorite affordable makeup brands alongside their other beauty musthaves. There are five products that customers buy again and again at Jinny Beauty Supply. Check them

1. ARDELL BEAUTY MASCARA WISPIES

AI68939

Why It’s the Top Contender

Customers love fake lashes, but everyone isn’t skilled in applying them. The Ardell Beauty Mascara Wispies are a perfect alternative. This fiber-building mascara was created to mimic the brand’s best-selling Wispies false lashes. Its fiber-building formula and unique application wand help to accomplish this with a simple swipe.

Highlights

• Longwear

• Perfect for use on false lashes for added flare

• Application brush comes with an hourglass-shaped wand

2. Zuri Loose Powder

ZUR738

When customers of color need a loose setting powder that won’t break the bank, they often choose Zuri Loose Powder. It provides a smooth finish and rivals that of the more expensive indie brands.

4. Brittny 7-Piece Makeup Brush Set

BR1618

You can’t use cosmetics without the right set of brushes, and the Brittny 7-Piece Makeup Brush Set offers the perfect tools to get started. Complete with brushes for foundation, eyeshadow and eyeliner application, customers have everything they’d need in this convenient starter kit.

3. Black Opal True Color Pore Perfecting Powder Foundation

BO1279

Shoppers looking for an array of foundation shades always come back to Black Opal. This brand’s staple foundation not only goes on as a silky crème foundation and dries matte, but it also comes in 12 shades. This oil-free foundation is also formulated with vitamins C and E to help condition and nourish the skin.easily to prevent buildup.

5. Godefroy Instant Eyebrow

Tint

IBP503

Getting your eyebrows professionally tinted can be a chore. For do-it-yourselfers who prefer their home rather than a salon, this eyebrow tint kit is perfect. Customers can get great results in less than two minutes and can enjoy their colored brows for up to six weeks.

CLIPPER TIPS

Sponsored by Andis Co.

by Kenny Duncan

We all know one of the key factors for trimmer performance is the motor. However, the next most important feature of a trimmer is the precision delivered by the blades. Blade performance is affected by three major factors:

• Blade sharpness

• Blade tension (pressure against each other) and

• Cleanliness

Let’s talk about blade tension…All magnetic motor trimmers have an armature that controls the tension of the blades. This is regulated by a tension screw. In rotary motor tools, the tension screw design is replaced by a spring design which applies continual tension, maintaining consistent pressure – unlike screws that can loosen up over time. Each tension design has its own advantages, but both need to be serviced from time to time to keep the trimmer running at peak performance.

I love to use rotary motor tools. However, mine see a high volume of use and the blade springs can get worn over time. This is not a problem with Andis trimmers as they sell replacement blades for the most popular rotary motor tools such as the Slimline® Pro Li and the new Cordless T-Outliner® Li. The T-Outliner Li has two different blade options, the original shallow tooth blade and the deep tooth GTX blade. Both blade options are now sold with the pre-installed spring-loaded bracket that resets the performance of the Cordless T-Outliner to “like-new” condition. The Slimline Pro Li has always had replacement blades that were sold with the spring-loaded tension brackets as one unit and now the Cordless T- Outliner does too!

I recommend blades be changed at least once a year to avoid the dragging/snagging caused by dull, worn blades. I also suggest having a replacement blade on hand before they are needed. By encouraging customers to keep their blades fresh, store owners can create an opportunity to sell more replacement blades. Store owners should also display trimmer replacement blades in plain sight of frequent customers. The combination of strategic shelf placement and conversations about replacement blades is a recipe for increased sales and more satisfied customers!

THERAPY TRENDS

Beauty by Trial and App

by Elayne McClaine

Shopping for the exact shade or the right shape can be daunting for most consumers. Consumers once settled for paying for a bad decision. They chalked up the purchase price of a lipstick that did not meet their expectations, or they waited out the regrowth of eyebrows. However, today’s consumer can travel to one of the popular online apps that can help them try before they buy. It’s not that it is so important to be just right with shade choices or eyebrow shapes, but it becomes critical if you are trying to maximize the glamour look of a selfie.

Consumers can visit many of the top cosmetic superstores to participate in their virtual makeup trial applications. They can get a 3-D experience on their own face in real time. They can then make a purchase based on the various lip and blush colors, eyeliner, brow colors or lashes. It’s simple. What makes that even more appealing is that the store can expect the immediate purchase online. How is an OTC dealer to compete?

Well, like most technologies the expansive use of the app can result in many side benefits. Consumers can now download apps just to play with makeup design and color. Apps can become a tutorial. Apps can be associated with coupons and promotional programs. OTCs can follow the brands that have subscribed to online applications and create in-store trial before you buy promotions. They can try in store. They can match shades in store and then go straight to the register.

While most OTCs cannot afford to offer a customized app at this time, they can link into the technology. Bear in mind, OTC consumers are “into” technology. They can try so many new looks and new products by monitoring their virtual selfie before they launch to the world.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

in-cosmetics North America brings global influence and expertise to the US

The region’s most interactive personal care ingredients event set to dazzle at New York’s Javits Center from 17-18 October

September 2018 – in-cosmetics North America 2018 is gearing up to host the most interactive personal care ingredients show the region has ever seen.

The third instalment of this event is set against a backdrop of the region’s continued global dominance and growth in the cosmetics and personal care sectors – evidenced by its revenue reaching US$82,492m in 2018 . The market is forecasted to grow by 2.2% (CAGR 2018-2021) annually1, with the skincare segment leading the charge and expected to hold 13-14% market share (US$20,116m) in 20181.

With this wealth of opportunity in mind, in-cosmetics North America has been carefully curated to answer visitors’ demands for an interactive platform that fully explores current innovations, upcoming trends and provide the right tools – through the insights of respected experts – to make a positive impact on their businesses.

The 2018 show will, again, debut new initiatives designed to help marketers and cosmetic chemists in their quests in creating the next ground breaking, effective NPD. For the first time, suppliers will be able to network with the forces behind the influx of new influential and ambitious small brands that are taking the US by storm.

The buzz surrounding indie brands in the cosmetics space in the US is further compounded by e-commerce giant Amazon recently announcing the advent of an Indie Beauty Shop within its Marketplace. And in support of this exciting sector, in-cosmetics North America will launch its Talk to the Indies programme.

Taking place on the second day of our indie brand program will facilitate exploratory business conversations between brand owners, leading suppliers and consultants. A dedicated session on the second day will also look at some of the biggest challenges facing this emerging group, such as distribution difficulties, entering consumer consciousness and keeping up with fastmoving trends.

The focus will shift to speed networking sessions on the second day, with suppliers given the invaluable opportunity to meet with indie brand owners and representatives. Exhibitors are also invited to join the sessions, providing both parties with an opening to make real business strides at in-cosmetics North America.

Global influence

Whilst North America may have the largest share of the cosmetics market, there are several key regions that contribute breakthrough innovations and own considerable market share. The show reflects this trend with a key focus on exhibitors from across the world’s biggest cosmetics markets including Asia – one of the world’s top 10 markets worth an estimated US$13 billion –and Brazil, which accounts for 9.4% of the global industry with sales worth US$31bn . There will also be significant European representation from countries including Belgium, Germany, France and the Netherlands.

The 2018 edition of in-cosmetics North America will see a host of new companies to the show, accounting for 30% of exhibitors. Among them will be Jean Niel SAS, French expert in global olfactive trends, fragrance legislation and both technical and innovative development; Chinese global supplier of pearlescent pigments, matte pigments, fillers and other special effect pigments, Kolortek Co.,Ltd.; Italian high-tech company Naturalis, which specialises in combining nature and science; US company Geltor Inc., which combines synthetic biology, materials science and computational tools to create textures inspired by nature; SEPPIC (USA office), which specialises in innovative and high-performance specialty ingredients; and Equipforskin Co Ltd from South Korea.

One of in-cosmetics North America’s biggest unique selling points the extensive educational programme that includes Marketing Trends and Regulations Seminars, Technical Seminars, Formulation Lab and live demonstrations. Each area aims to equip visitors with the knowledge, techniques and inspiration necessary to take valuable learnings back to their business and create the next wave of industry-shaping formulations.

Marketing Trends Theatre

The Marketing Trends and Regulations Theatre continues to draw unrivalled interest, with marketers and R&D teams keen to hear about the latest regional and international trends. These sessions have proved popular amongst visitors, with attendance jumping by 83% in 2017.

This year’s programme is expected to be even more popular with speakers covering a range of topics from Dermocosmetics: the junction of skincare and health and wellness, delivered by Kayla Villena, Senior Analyst at Euromonitor International; to the sustainable development goals of cosmetics, presented by Dr. Barbara Olioso, Founder of The Green Chemist Consultancy; and tricks on how to utilise skin microbiome research in cosmetic product development, explained by Nava Dayan Ph. D, Owner of Dr. Nava Dayan LLC.

The latter will take place as a panel discussion, welcoming experts from Clorox, Amway Corporation and Medler Ferro Woodhouse & Mills, who will each share their views on research and development that shed light on potential routes to market.

Continuing with the show’s global focus and spotlight on Asia, Florence Bernardin, Founder of Information and Inspiration and renowned expert on the Asian cosmetics industry, will discuss the drivers of the J-Beauty phenomenon. A second session with Bernardin will look at hybrid cosmetics from Asia, exploring new textures, ingredients and formats, and will no doubt prove popular among North American marketers.

Technical Seminars Theatre

Meanwhile, in the Technical Seminars Theatre, visitors will glean the secrets they are searching for on how to get the most out of ingredients and meet specific consumer demands. With blue light and its damaging effects on skin becoming a more prevalent issue, visitors will be able to attend Eva Galik, Senior Business Development Manager at bitop AG’s session on blue light,

(in-cosmetics continued)

pollution and UV, where she will impart the way a natural molecule can fight urban skin stress.

As manufacturers strive to respond to consumers’ desire for a flawless complexion, Roland Hubaux, R&D Lead Scientist at StratiCELL, will share his thoughts on the role of reconstructed skin models in studying inflammation and barrier resilience.

Free, interactive education

In addition to the varied and diverse exhibitors and free-to-attend educational sessions available, visitors will also benefit from incosmetics’ unique interactive initiatives, such as the Sensory Bar and Make-Up Bar, Formulation Challenge, Formulation Lab and Innovation Zone.

With the Sensory Bar providing a rare and priceless hands-on opportunity to sample innovative textures, tastes and smells, such as heating and cooling and gels, visitors will also be able to experience the latest pigments and technologies showcased at the Make-Up Bar. Both areas will enable beauty professionals to keep up with rapidly-changing trends and identify the next big thing.

The Formulation Lab is invaluable for cosmetic chemists who have an unrivalled chance to learn from expert formulators from some of the world’s most significant cosmetics companies, such as Kobo Products and Sensient Cosmetic Technologies.

The 2018 Formulation Challenge will see teams of cosmetic or contract manufacturers, such as Colgate Palmolive, Unilever, Estee Lauder and Swiss American CDMO, pit their creativity against each other and produce a marketable and innovative

product from a mystery box of ingredients in just 90 minutes. This year’s winner will seek to take the crown from defending champions Colgate-Palmolive.

Another unique selling point of in-cosmetics North America is the show’s Focus on Marketing: The Story Behind The Science tours, guided by product development consulting company BeautyEdge. The route will take marketing professionals to several suppliers’ stands and three key show areas, offering inspiration and the perfect networking platform to talk business with specific suppliers. Stopping by the Sensory Bar and Make-Up Bar, as well as the Innovation Zone, participants will return to work with plenty of ideas after seeing all the latest products and live demonstrations.

Daniel Zanetti, Exhibition Director of in-cosmetics North America, said:

“The cosmetics market is one of the fastest-moving industry sectors, driven in part by ambitious consumer aspirations and, on the other side, relentless and inspired manufacturing innovations. Our goal at in-cosmetics North America is to curate a hub that enables cosmetic chemists and R&D professionals to gather all the information and insights they need to return to their businesses and create the next extraordinary innovations that will take the industry by storm.

“The 2018 instalment will be bigger than ever, with more emphasis on interactive elements to provide more real business benefits than ever before.”

in-cosmetics North America will take place at the Javits Center in New York from 17-18 October 2018. For more information and to register, please visit http://northamerica.in-cosmetics.com/ register

Farouk Systems, Inc. Achieves Global Expansion

Houston, TX – Chairman and Founder Dr. Farouk Shami announces a 30% increase in sales for 2018, spanning across Farouk Systems Inc.’s channels nationally and internationally. He attributes this growth to a strong global expansion plan tied to a dedication to Advanced American Technology.

As a leader in the professional hair care market for over 30 years, Farouk Systems, Inc. is constantly expanding its distribution and is currently in over 144 countries. Each continent utilizes their marketing and educational resources to engage its key markets and customers, further contributing to a record year. With technology as one of their main growth strategies, Farouk Systems, Inc. has engaged not only NASA in the past (https://www.nasa.gov/ offices/oct/home/tech_life_farouk. html), but it is now in a partnership with LG, tapping into its innovations and distribution channels. During a recent visit to Houston, LG Executives and Researchers collaborated with the Farouk Systems Research Team on an innovative project that will revolutionize the professional hair color industry. Dr. Farouk Shami, the owner of 25 patents, has been instrumental in developing new

haircare products and styling tools. He was the first to introduce ceramic to the industry, creating the award-winning CHI Original Hairstyling Iron which revolutionized the way hairdressers and consumers styled their hair.

In the USA, Farouk Systems, Inc. has seen an overall increase in sales attributed to the company’s new product launches like their Lava Series. This was augmented by the release of CHI Essential Oils, BioSilk Silk Therapy with Organic Coconut Oil, Royal Treatment as well as custom styling promotions for ULTA, JCPenney, Regis Salon and Sally Beauty. They have also maintained a strong educational presence at beauty trade shows as well as supporting distributors with ongoing educational classes.

Starting with the revolutionary invention of ammonia and PPD-free hair color, he has solidified his stand on creating environmentally safer salons for both stylists and consumers which has significantly contributed to the nonstop growth of the company. In 2019, the direction will shift to using essential oils and organic resources through sustainable farming.

Qosmedix Expands DUO® Eyelash Adhesive Collection

Ronkonkoma, NY, September 4, 2018 – Qosmedix has recently expanded its offering of DUO® Eyelash Adhesives with three new products. The all new DUO® QUICK-SET™ Striplash Adhesive sets in seconds, making eyelash application even easier! The formaldehyde-free, latex-free formula is available in Dark (Part # 513710) and White/Clear (Part # 513711) and offers a unique silicone tip applicator. Also new to the collection is DUO® 2-in-1 Brush-On Striplash Adhesive (Part # 513709) – a dualended product with both dark and white/ clear options. This formaldehyde-free, latexfree, hypoallergenic formula was created for use with strip or individual lashes. DUO® Eyelash Adhesive is the world’s best-selling lash adhesive and has been a favorite of professional makeup artists for decades. Please visit www. qosmedix.com to place an order or to learn more about these products.

Qosmedix is an ISO 9001, ISO 14001 certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high quality products that offer convenience and value to its customers.

The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more. For assistance with sample requests, orders or customization inquiries, please contact a Customer Specialist by phone: +1 (631) 242-3270, fax: +1 (631) 242-3291, or e-mail: info@qosmedix.com. Ask to receive the latest catalog, or visit qosmedix.com to view the complete product line. Qosmedix is a division of Qosina, a leading international supplier of components to the medical and pharmaceutical industries.

Top Makeup & Skincare Trends for Fall/Winter 2018

Fall is an exciting time of change as the seasons evolve and the school year begins. This makes it the perfect opportunity to incorporate some of Fall and Winter’s hottest upcoming makeup, skincare & wellness trends into your beauty arsenal. Ami Mallon, Corporate Global Educator for Osmosis Skincare and Osmosis Colour Mineral Cosmetics shares her predictions for the top trends to try as pumpkin spice lattes and cozy sweaters come back into style.

Makeup Trend: Brows with Texture

It’s no surprise that brows have been on trend for quite some time now, but the evolution they have made is extraordinary! Brows have moved from thin, to big and bold and overdrawn. “This Fall/ Winter’s take on brows is all about the natural texture of the hair itself, explains Mallon. “Brows being shown brushed up, undone and even “boy” like. The key to this look? A good brow gel!” Osmosis Colour’s Brow Gels have just the right amount of pigment and wearability for a more natural application that works to hold hairs in place but will also fill in blank areas as well.

Makeup Trend: Blue Toned Eyes

Although aqua blue on the eyes is normally more of a summer trend, we are seeing hints of various blue shades all over runways for Fall/Winter this year. Blue serves as a playful alternative to black or brown on the eyes and works with every eye color.

slopes, youthful and fresh look. Achieve this with Osmosis Colour Crushed Coral Blush. “This shade is the perfect combination of peach and pink shimmer to warm up the face and draw attention to the cheeks,” says Mallon. Plus, its mineral pigments reflect light to create a soft-focus effect, illuminating your features while minimizing the appearance of imperfections. Green tea extract neutralizes free radicals while moringa seed oil hydrates and nourishes. Vitamins A and C boost firmness and elasticity.

Skincare Trend: Inside Out Beauty

You are what you eat and your skin is what you eat too! Ingestibles are all the rage when it comes to skincare. Supplements have the ability to treat specific skin conditions when topical skincare products often falter. “I love Osmosis Skincare’s Complete Digestive Enzyme supplement which contains many different types of enzymes,” explains Mallon. “It is designed to mimic the natural functions of the pancreas, tackling digestion and allowing the body to better absorb and utilize nutrients, clearing skin and offering a natural radiance!”

For a gorgeous blue liner that stays put throughout the day, try Osmosis Colour’s Navy Eye Pencil. “It can be used to either line the eyes or all over the lid as a daring shadow that mimics the depths of the ocean.” The smooth, water resistant formula features vitamin E and jojoba oil to nourish, hydrate and condition for a comfortable, eye-popping dimension.

Makeup Trend: Blush is Back

Good news, blush is back with a vengeance and it’s taking the place of that summertime bronzy tan. We are seeing bright pops of peachy pink, giving the skin that I’ve just been outside on the ski

Skincare Trend:

Supercharged Skincare

Skincare that is catered specifically to you, your skin type and skin’s needs has been on the rise. However, skincare that offers (and is) more is what we are seeing! “I like to refer to this as “boosted skincare” - skincare that is super charged and filled to the brim with ingredients like peptides, vitamins, nutrients, antioxidants, growth factors, and superfoods for your skin.” Osmosis Skincare features serums which are active concentrates, meaning they contain significantly less water than traditional skincare. Less water = more actives and more significant change to the skin upon use. A best seller, Osmosis Skincare’s Stemfactor Growth Factor Serum features advanced exosome technology to maximize the delivery of over 600 growth factors and skin proteins derived from adult stem cells to improve all aspects of skin damage and aging. This unique lightweight serum stimulates new cells and rebuilds collagen and elastin for a radiant, youthful complexion.

LOVE THE HAIR YOU WEAR.

Soft, volume created simply with the moisturizing curl conditioners found in Jane Carter Solution.

Made with the most thoughtful ingredients to hydrate, define and manage frizz, for all hair types and textures, Jane Carter Solution helps you to simplify your hair care routine and love the hair you wear.

David Rosenblatt joins It’s a 10 Haircare as executive vice president of global sales. For over 25 years, David has been an entrepreneurial business leader in the professional haircare industry.

Hailing from such household names as Moroccan oil and Living Proof, his experience includes driving growth, development and profitability of global hair and beauty brands. David has a proven track record in developing business-to-business strategies that have played an integral role in company’s successes, especially in developing new sales channels, marketing strategies and product development. A key priority will be growing sales both in the established U.S. market and in untapped international space through his strong network across the globe.

David’s entrepreneurial spirit lent itself for a natural kinship with CEO and Founder Carolyn Aronson upon meeting several years ago. He will be working to take the brand to new heights alongside Carolyn and Jeff Aronson, company president. Visit itsa10haircare.com

Farouk R. Shami II has been named vice president of operations at Farouk Systems, Inc., continuing the legacy of one of the beauty industry’s leading family-owned businesses. Both his grandfather, Farouk Shami, the founder and chairman, and his father Rami Shami, CEO, have served as mentors, teaching Farouk II at a young age the history, dedication and successes of Farouk Systems.

Farouk II’s daily responsibilities include overseeing accounts payable and purchases, as well as providing guidance and direction to his three managers. He also works diligently to cut costs that impact customers while increasing and strengthening social media engagement.

In addition to working at company-sponsored shows and classes since he was a child, Farouk II attended both Lone Star College and the University of Houston, where he studied both management and marketing. When his studies were completed, he joined the company in 2009, starting in the customer service department and then learning each area of the company. To further his knowledge, he also worked with his grandfather Farouk in the laboratories to help formulate new products. As director of operations, he interfaced with the purchasing, accounting, marketing and maintenance departments. Says Farouk, “It has been one of my proudest moments to watch and observe how my grandson has taken the family business as his future path in life.”

Adds Farouk II, “From a boy, I attended hair shows passing out samples and meeting hairdressers from around the world. I have grown to love this industry. I admire my father and grandfather for their wisdom and sharing nature that has allowed me an opportunity of a lifetime.” Visit farouk.com.

Earthly Body adds Stephan Scheinert and Dawn Blackstone to its fast-growing team:

Stephan is the company’s new global sales and marketing director. His extensive beauty industry experience includes sales leadership roles at OPI as director of sales and at Aveda as vice president, international salon distribution. Prior to that, Stephan held a variety of positions at Wella AG/Sebastian International, including division education manager; regional sales manager, distributor sales division; director of global sales, Europe; and vice president Asia/Pacific, responsible for the Select Brands initiative.

Dawn is helping to spearhead marketing initiatives at the company. She has held numerous marketing leadership roles, including executive vice president, marketing at Graham Webb/P&G Professional; vice president global product marketing at Herbalife; vice president of global marketing at Dermalogica; chief marketing officer at ColorProof Evolved Color Care; chief marketing officer at Kevin Murphy; and most recently, executive vice president, marketing at HydraFacial. Visit earthlybody.com.

Dawn Blackstone

Farouk R. Shami II

David Rosenblatt

SHOW CALENDAR

WHENWHAT WHERE CONTACT

October 1 Cosmetologists Chicago Trio Creative Team Chicago, IL americasbeautyshow.com

October 1

National Aesthetic Spa Network Event King of Prussia, PA http://nasnpro.com/event/

October 1-2 Professional Beauty Mumbai Mumbai, India professionalbeauty.in

October 3-5

October 5-8 BeautyExpo 2018 Kuala Lumpur, Malaysia www.beautyexpo.com.my

October 7-8 Professional Beauty Ireland Dublin, Ireland professionalbeauty.co.uk

October 7-8 Premiere Beauty Classic Columbus, OH beautyclassicshow.biz

October 7-8 Keune Cut and Color Collaborative Atlanta, GA keuneeducation.com

October 11-14 Cosmobeauté Indonesia 2018 Jakarta, Indonesia cosmobeauteasia.com

October 14 36th Alternative Hair Show London, England alternativehair.org

October 15-17 BeautyWorld Japan Osaka Osaka, Japan beautyworldjapan.com

ECRM/EPPS Contract Manufacturing Chicago, IL 440-528-0427, ecrm.marketgate.net

October 17-18 In-Cosmetics North America New York, NY http://northamerica.in-cosmetics.com

October 19-22 American Assoc. of Cosmetology Schools Orlando, FL 800-831-1086, beautyschools.org

October 20-21 Int’l Makeup Artist Trade Show (IMATS) Vancouver, BC, Canada 360-882-3488, tickets@imats.net, imats.net

October 21-22 Premiere Birmingham Birmingham, AL premierebirminghamshow.biz

October 21-22 Keune 1922 by J.M. Keune Atlanta, GA keuneeducation.com

October 21-22 Professional Beauty North Manchester, England professionalbeauty.co.uk

October 22-24 Beauty Professional Philippines Manila, Philippines www.beautyprofessional.ph

October 24-25 Indie Beauty Expo London, England indiebeautyexpo.com

October 27-28 International Beauty Forum 2018 Munich, Germany beauty-fairs.de

October 29 Cosmetologists Chicago Nails Workshop Chicago, IL americasbeautyshow.com

October 28-30 Expo Barber Show/Expo Beauty Show Mexico City, Mexicoexpobarbershow.com/expobeautyshow.com

Oct. 30-Nov. 1 In-Cosmetics Asia Bangkok, Thailand asia.in-cosmetics.com

NOVEMBER

Nov. TBA WWD Digital Forum Los Angeles Los Angeles, CA summits.wwd.com

Nov. 4 Canadian Nail Tech Connection Toronto, ON, Canada www.thecntc.ca

Nov. 4 Keune Cut & Color Collaborative Atlanta, GA keuneeducation.com

Nov. 4-6 Strategies Game-Planning Retreat Centerbrook, CT strategies.com

Nov. 4-7 SPATEC Fall North America Westlake Village, CA spatecevents.com

Nov. 5 Cosmetologists Chicago Business Workshop Chicago, IL americasbeautyshow.com

Nov. 6-10 Supply Side West Las Vegas, NV west.supplysideshow.com

Nov. 10-11 The Makeup Show L.A. Los Angeles, CA 212-242-1213, themakeupshow.com

Nov. 10-11 Natural Hair Industry Convention Atlanta, GA naturalhairindustryconvention.com

Nov. 11 Salon Magazine’s Contessa Awards Toronto, ON, Canada salonmagazine.ca

Nov. 11-12 Keune The Creative Process Atlanta, GA keuneeducation.com

Nov. 12-13 International Beauty Sharpening Association Las Vegas, NV www.ibsa.me

Nov. 13-16 Cosmoprof/Asia and CosmoPack Asia Hong Kong cosmoprof-asia.com

Nov. 17-18 Int’l Makeup Artist Trade Show (IMATS) Atlanta, GA 360-882-3488, tickets@imats.net, imats.net

Nov. 18 Project San Jose Student Show San Jose, CA barristar.com OCTOBER |

1-800-936-8733 BALTIMORE

1-855-299-6909 CHICAGO

1-800-535-6110 DALLAS

1-800-925-4669 DETROIT

1-800-925-4669

American International Industries

Ampro Industries

w ww.amprogel.com

Andis Co.

w ww.andis.com Beauty

w ww.sparkscolor.com Beardoptima

Brock

Bronner

w ww.conair.com

Coty

DevaCurl

w ww.devacurl.com

Ecoco Inc.

w ww.fantasiahaircare.com Giovanni

ww.giovannicosmetics.com

w ww.godefroybeauty.com

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• Does your store have a large cosmetics section? 귀하의 스토어에는 큰 규모의 화장품 코너가 갖추어져 있습니까?

• How do you display your inventory of cosmetics?

재고 화장품 제품을 어떻게 전시하시나요?

• What types of cosmetics are your customers typically shopping for?

귀하의 고객은 주로 어떤 종류의 화장품을 구매합니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

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Styling Collection CRANK UP YOUR CURLS

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• Curling Custard is infused with Shea Butter, Olive and Almond Oils and is known to deliver deep moisture penetration for insane curls adding softness and definition. This combo caters to 4/B/C hair and provides it with enough curl love to last for days. Use daily until your curl perfection appears then just Curl Revive daily until your hair says “I want Custard.”

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