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OUR TOWNE SNAPSHOT • 13,000+ Homes & Businesses Mailed for FREE • 2000+ Additional Copies left at the Library, • Town Hall, YMCA, Diners, Chamber of Commerce, SINCE 2005
OUR TOWNE GUILDERLAND
Retail Locations, Dr’s Offices etc. • Digital edition powered by Issuu • High Household Income Demographic • Low Cost Per Household
(518) 356-3898
• Mid Month Distribution
www.OurTowneGuilderland.com
May Edition Deadline is Tuesday, April 28th. Hope this message finds you and your families doing well. Please forward your ad or column for the May edition by the 28th. For May, we have limited color availability. Front & Back covers are sold for the rest of the year. We have plenty of B/W space available. If you need help putting something together, please let me know. Layout and design are included in our ad prices. Marketing in a time of uncertainty is challenging. Many businesses try to cut back and see how things play out. When now is actually the time to increase your marketing. To steal a quote from the movie Shawshank Redemption, “You either get busy living or get busy dying.” ~Andy Dufresne So you can either focus on the business your going to lose or get busy and figure out how your going to grow. The opportunity is that many people who were satisfied with their current vendor are going to be open to change.Now break out the marketing plan and figure out how to make it happen. Our Towne is a low cost way to reach Guilderland. If it doesn’t quite fit your marketing plan, visit www.ourtownemarketing.com for information about our other local marketing options. Please let me know if you have any questions. Good luck and stay healthy! Thanks, Lowell (518) 356-3898 Lowell@ourtownemarketing.com
SPECIAL AD RATES: QUARTER PAGE B/W AD
for May, June & July (3 ads) for
$300
SIXTH PAGE B/W AD
for May, June & July (3 ads) for
$200
BUSINESS CARD B/W
for May, June & July (3 ads) for
$165
2020 AD RATES & SPECS Black & White
Annual
Prepaid
Single
Contract
3-Pack
Issue
Full
$3,600
$975
$375
Half
$2,100
$600
$240
Third
$1,440
$400
$180
Quarter
$1,050
$300
$150
Sixth
$900
$240
$120
Business Card
$600
$180
Spot Ad
$420
$120
Color
Annual
Prepaid
Single
Contract
3-Pack
Issue
Full
$4,800
$1,275
$500
Half
$2,700
$750
$300
Third
$1,800
$525
$200
Quarter
$1,500
$450
$180
$900
$375
Color
Annual
Prepaid
Single
Premium Positions
Sixth
Contract
3-Pack
Issue
1/3 Page Front Cover
n/a
n/a
$600
1/6 Page Front Cover
$3,000
$950
$350
3/4 Page Back Cover
LIMITED AVAILABILITY $5,520 $1625 $600
T D OU$400 L$1100 O S $2,600 $825 $300
1/3 Page Back Cover
$3,500
1/4 Page Back Cover
HOW TO PLACE AN AD: 1
Choose Ad Size
2
Choose Color or B/W
3
Do you have Camera-Ready Art? Yes? Great! Proceed to the next Step No? No Problem! Take an old ad or a blank sheet of paper and sketch out what you want your ad to say. Don’t worry about making it pretty. We’ll take care of that! Use your Camera Phone and take a picture of your marked up ad or sketch.
4
Email your Camer-Ready Art, marked up ad, Ad Sketch, Logos and Images to: Lowell@ourtownemarketing.com You will receive an email receipt confirming your email was received.
5
We will email you a Proof with in 48 hours. Review the proof and email any changes or corrections.
6
Once you approve the Final Ad Proof, we will email you an invoice. Payment must be received prior to publication.
ALL RATES ARE PREPAID
SPECS SIZE
DIMENSIONS (WIDTH x HEIGHT)
A. Full Page
7.25” x 9.75”
B. 1/2 Vertical
3.5” x 9.75”
C. 1/2 Horizontal
7.25” x 4.75”
D. 1/3 Horizontal
7.25” x 3”
E. 1/4 Vertical
3.5” x 4.75”
F. 1/6 Page
3.5” x 3”
G. Business Horizontal
3.5” x 2”
H. Business Vertical
1.65” x 4.75”
I.
1.65” x 2”
Spot Ad
A
B
C
E
F
G D
I H
Let GUILDERLAND know about your business! Feature Q & A Our Q&A feature stories are the centerpiece of our neighbor-to-neighbor philosophy. These stories turn our readers into your customers—and into your Salespersons, generating excellent word-ofmouth wherever they go--- increasing your loyal, customer base. The Q&A you submit will also appear online further increasing visibility and reach. We’ll e-mail you a series of questions designed to tell your story which you answer in a way that highlights your business. Feel free to re-write or change the questions to better suit your story. You e-mail the completed questionnaire back to us with some photos of you and/or your business. It’s that simple. We will format the content and photos to fit the Our Towne layout.
Reserve your Feature Q & A for $300
+ Add-on FaceBook Sponsored ad $100
Business FOCUS Need to get the word out about your business? New Product or Service? Upcoming Event? Use your latest Press Release or our Business FOCUS Q&A template. This feature is a half page black white vertical or horizontal space will fit roughly 500 words with a couple of images.
Half page: $200*
+ Add-on FaceBook Sponsored ad $100
Expert Columns Many advertisers find that writing an expert column is an excellent way to educate readers and establish their businesses in the community. Column space is available for professionals to write about their field of expertise. Expert Columns are guaranteed exclusivity for the duration of the agreement.
Half page: 3 Pack $525/Annual Contract $1800* Full page: 3 Pack $1050/Annual Contract $3600* *restrictions may apply
COVERAGE AREA Mailed for Free to Homes and Businesses in Guilderland, NY. Zipcodes(7): 12009, 12084, 12085, 12159, 12203, 12303, 12306. Also left at High Traffic locations in Town including Town Hall, Library, YMCA, Chamber of Commerce, Diners, Coffee Shops, Retail locations and several Healthcare providers.
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SINCE 2005
OUR TOWNE GUILDERLAND
DID YOU KNOW?
We also offer Every Door Direct Mail. Every Door Direct Mail makes it easy to reach every local mailbox in your neighborhood. What we do: 1. We identify the neighborhoods you would like to target to
Easy A
s
... 1, 2, 3
determine the Carrier Routes and number of addresses per route. 2. We design a high quality oversized postcard. 3. We print and mail the postcards!
Benefits include: • • • •
No Postage Permits or Paperwork No Mailing List to Buy Guarenteed to Meet USPS Requirements One Low Cost & Quick Turn Around
WHAT DOES IT COST? Below is ALL-INCLUSIVE pricing for our standard postcard sizes. We work with you to select the Postal Routes you want, design the mail piece, print the postcard and deliver it to the post-office for one LOW price! 6.5”x 8” 16pt 4/4 UV
Quantity
Price
8.5”x 11” 16pt 4/4 UV
Quantity
Price
500
$440
500
$511
1000
$560
1000
$635
2500
$1,090
2500
$1,222
5000
$1,831
5000
$2,042
7500
$2,745
7500
$3,053
10000
$3,607
10000
$4,012
m
OUR TOWNE mARKETING
LOWELL KNAPP
(518) 356-3898
Lowell@ourtownemarketing.com www.ourtownemarketing.com
Businesses that use EDDM: • Auto Repair Shops • Car Washes • Carpet Cleaning • Dentists • Doctors/Health Clinics • Dry Cleaners • Electricians • Florists • Heating & AC • House Cleaning • Insurance Agents • Landscaping • Pest Control • Real Estate • Restaurants • Retail stores • Salons & Spas
di sc us s Gi ve me a ca ll to he lp ho w EDDM ca n ne ss . grow yo ur busi Th an ks, Lo wel l