COMMUNITY NEWS
Parkland Launches Branding Study
By Terry Jaillet ACTION - Next begins the integration of the authentic identity, not he City of Parkland has engaged North Star Place Branding & Marketing Agency to conduct a research project around the just into marketing and communications, but also into the fabric of our city’s brand. The city launched a website in conjunction with community and our daily lives. this initial to “help uncover our community’s authentic story.” It is unclear how the “creativity” and “action” phases of the project Residents are encouraged to take part in the program by visiting will be conducted or implemented. The cost of the branding initiative the site, www.brandingparkland.com, and participating in a survey was not immediately available. related to the community and perceptions of the city. The site states, “Parkland has recently begun a research-driven, community-wide identity initiative. This effort will help Parkland stand out in the marketplace as we grow toward our preferred future. Our goal is to increase interest and investment in our community from residents, entrepreneurs, companies, and visitors. Currently, we are conducting research inside and outside the community to uncover perceptions, attitudes, and what’s unique about Parkland.” The website goes on to state there are three phases in the project: RESEARCH - We start by conducting research within Parkland and then gather external perceptions. Our goal is to uncover what is distinct and authentic about the entire community. Click here to take the community survey today! CREATIVITY - All of that data is transformed into compelling creative tools that tell the Parkland story in ways that visitors, businesses and residents can understand.
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18 / May 2022 / OurCityMedia.com
